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S1E7 – United Moving Services Founders: Antonio Brown & Jehan Spann – S1E7 (#7)

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“Be a dream chaser. If you’ve got something that you honestly are passionate about, then go do it. Don’t let family friends anybody, distract you from what it is that you want to achieve or even discourage you.” – Jehan Spann Welcome to Boss Uncaged Podcast. In today’s show, we have Jehan & Antonio, the founders of United Moving Services. These guys found themselves in two different areas of expertise. Antonio essentially was a logistics manager and Jehan was an accountant for a law firm. You combined them together, they started United Moving Services, A Moving & Logistics Company. The big takeaway from today’s show is to follow your dreams, follow your passions, and believe in yourself and a little correction. During the podcast you’ll hear me mention 12 kids, correction 13 kids, I think the shot of the magnitude of the number of kids threw me off for a minute, so no more spoilers. Boss uncaged is a biweekly podcast that releases the origin stories of business owners as they become uncage trailblazers, unconventional thinkers on tethered trendsetters, and unstoppable tycoons. We always hear about overnight success stories, never knowing that it took 20 years to become a reality. Our host S. A. Grant conducts narrative accounts through the voices and stories behind unengaged bosses and each episode, guests from a wide range of backgrounds sharing diverse Business Insights, learn how to release your primal success through words of wisdom from inspirational entrepreneurs and industry experts as they depict who they are, how they juggle their work-life with family life. Their successful habits, business expertise, tools, and tips of their trade. Release the uncage boss beast in you.

“Be a dream chaser. If you’ve got something that you honestly are passionate about, then go do it. Don’t let family friends anybody, distract you from what it is that you want to achieve or even discourage you.” – Jehan Spann

Welcome to Boss Uncaged Podcast. In today’s show, we have Jehan & Antonio, the founders of United Moving Services. These guys found themselves in two different areas of expertise. Antonio essentially was a logistics manager and Jehan was an accountant for a law firm. You combined them together, they started United Moving Services, A Moving & Logistics Company. The big takeaway from today’s show is to follow your dreams, follow your passions, and believe in yourself and a little correction. During the podcast you’ll hear me mention 12 kids, correction 13 kids, I think the shot of the magnitude of the number of kids threw me off for a minute, so no more spoilers.

Boss uncaged is a biweekly podcast that releases the origin stories of business owners as they become uncage trailblazers, unconventional thinkers on tethered trendsetters, and unstoppable tycoons. We always hear about overnight success stories, never knowing that it took 20 years to become a reality. Our host S. A. Grant conducts narrative accounts through the voices and stories behind unengaged bosses and each episode, guests from a wide range of backgrounds sharing diverse Business Insights, learn how to release your primal success through words of wisdom from inspirational entrepreneurs and industry experts as they depict who they are, how they juggle their work-life with family life. Their successful habits, business expertise, tools, and tips of their trade. Release the uncage boss beast in you.

Boss Uncaged Podcast Transcript

S1E7 – United Moving Services Founders: Antonio Brown & Jehan Spann – S1E7 – powered by Happy Scribe

Be a dream chaser if you’ve got something that you honestly are passionate about, then go do it. Don’t let family, friends, anybody distract you from what it is that you want to achieve or even discourage you.

Boss Uncaged is a bi weekly podcast that releases the origin stories of business owners as they become uncaged Trailblazers, Unconventional Thinkers, Untethered Trendsetters and Unstoppable Tycoons.We always hear about overnight success stories, never knowing that it took 20 years to become a reality. Our host S. A. Grant conducts narrative accounts through the voices and stories behind uncaged bosses in each episode, guest from a wide range of backgrounds sharing diverse business insights. Learn how to release your primal success through words of wisdom from inspirational entrepreneurs and industry experts as they depict who they are, how they juggle their work life with family life, their successful habits, business expertise, tools and tips of their trade release. The Uncaged Boss Beast in you welcome our host S. A. Grant.

Welcome to Boss Uncaged podcast. Today Show, we have Jehan & Antonio, the founders of United Moving Services. These guys found themselves in two different areas of expertise.Antonio essentially was a logistics manager and Jehan was an accountant for a law firm. You combine them together, they started United Moving Services, a moving and logistics company. The big takeaway from today’s show is follow your dreams, follow your passions and believe in yourself. And a little correction. During the podcast, you’ll hear me mention 12 kids correction, 13 kids. I think the shock of the magnitude of the number of kids threw me off for a minute.So no more spoilers. Let’s jump right into today’s show. Welcome to the show, guys.

Thank you. What’s going on?

All good, good, good men. I’m trying to figure out how do we do? This is the first time I’m doing two people at the same time. So the interview style is going to be a little bit different. So I guess background to who you guys are.

So this United Movement services things started off from an idea. And surprisingly enough, it was partly Antonio’s idea. And the reason it was decided is because he was working for commercial moving companies. I was actually at a law firm downtown Atlanta, had been there for many years and my background is accounting. So I started off doing accounting in the facilities department for the law firm. At that time, they were predominantly in the southeast as they began to expand from the southeast and go back up north, some job opportunities opened up for me. So, you know, I kind of came up through the ranks in the law firm and eventually went from just doing solely accounting related functions to facilities related functions as well. One of the facilities related functions was the move management side of the business. So as you have it, Flood brothers at that time was one of the big moving companies in Atlanta and they were throwing fight nights about wild bills, which was a big party place. SCHNALL You know, you’ve been up there with me plenty of times.

Yeah, I stop a couple of fights up there to

so in our spare time, we go up there, we go watch them and they fights so wild bills but at that time, Antonio was one of the sales reps for flood. You know, we got a chance to meet each other. And the funny thing is I actually met his sister before I met him.

Wait Wait. So you crossed enemy lines, is what he’s telling me. So he recruited you from Florida?

Oh, no, no. I was with.. Let me take you Activity of the long drawn out storm.

He gave you a corporate explanation.

I would take it away right now. He said, I started a company with my it’s not so really it was not the ideal was his one day, like he said, he was accounting for the law firm. And I said the invoice and he saw how much the invoice was. He said, how much do you make of this? And I said, Well, I’ll get ten percent. He said, you get to 10 percent and how much the housekeeping. I told him how much the guys get paid for this. This sort of company making almost 80 percent of this money. I said, yeah, that you thought about doing this because someone said, you know what? I actually thought about it. And then from there on you on talking about starting a company, next thing you know, Jehan called me one day. I’m at work sitting in my job. I would answer them. I get my new job because I left the company to go work for I think I enjoy my job. I get a phone call “Man I just quit”. I said, what? he said “I just quit job” and I said, Oh, God, for real.

So what work., was it the law firm?

the law firm Trautmann Sanders.

OK, so you went to a fight night essentially, right? That’s what I’m getting. You realize that there was a, I guess, a hole in the market. You decided to quit your job, you recruited.

It wasn’t immediately

it wasn’t immediately. Right. So then..

It was maybe a year, year, year and a half. I mean, this is after me and Antonio did a lot of partying, a lot of drinking.

So the company came from alcohol. So I just had a

lot of alcohol. We realized the same thing, alcohol and women. So we party in my decision.

Oh, so how the hell did you guys end up in moving? If you like alcohol and women?

What a thing is that. We mean coming from the commercial side of a commercial moves that he was the facility management on the other side for corporates. He saw the invoice. He knew how much I was trying. I knew what the company made because this is what I do on business development manager. So I know a company mates. I always wanted to start my own company, but felt like, you know, never had the right timing. Then when I got with this guy one day we were literally drunk and talking about starting with company. It was my birthday and I talked to the last one,

to the Masters,

to the Masters, you know, after the Masters will come back to a lot of drunk stuff and. Having fun listening to you talk about let’s start a company, OK? A year later, though, six years later, he’s getting on my nerves but hey,

that’s a good segue way. I mean, so you guys have a partnership. How is the company structured? Is like an LLC, EZCORP. I mean, you got an accountant guy. So LLC, why did you guys structure it that way?

The LLC was just structured basically for protection, basic business protections that if anything ever was to happen, then you go after the business, you don’t go after the person,

ok.OK, so it’s a partnership with someone that’s your friend. Is that a difficult task?

Not really, because I think of our partnership with someone, your friend, you can trust them out as it you know, you both give each other as friends. You can just go to that level with each other and still go back to business, because that is about one minute they’re listening to you better, like, hey, let’s go get a beer.

So it works.

So you guys in the market space, that is a lot of other providers out there. What makes you guys unique in this space?

Well, first of all, we are actually in the relocation business. Relocation business is a billion dollar business in Georgia and we really specialize more on the commercial side as opposed to the residential side. So if we think about what we’re doing, an annual year, you know, breaks down to about 80, 20, 80 percent commercial, 20 percent residential. And the reason that we have done it that way is because, again, Antonio came from the commercial side of things. I worked basically in the commercial side of things with the law firm. Most of the men that we employ, they have predominant backgrounds on the commercial side. So we’ve kept it commercial as opposed to residential.

And another thing that make us different from a lot of companies is, one, we are very hands on company. As to owners, you would not see another company went two owners, is now out on jobs. We’ve been a state or the whole time, but you got both owners who will show up on a job at any given time. And then we employ some of the best guys on our training program that we put guys through. If you can’t move a household, you can’t move office.Offices are easier, but we want to be able to move the household as well. So that’s one thing that’s unique about our company because we we’ve hands on and the training that we put our guys through than to the personalities we are some of the most laid back, fun loving owners you ever have. When our guys enjoy working for us, you know how most people see the boss come on the job.

That out of the box here?

no, they acidophilus. Oh, Antonio, Jehan because we don’t have fun. We crack jokes on clients love us. The entertainment. They got a lot of entertainment because our guys are comical and we have a lot of fun. We tell people if you’re not having fun, you’re going to get tired and tear somebody’s stuff. We have a good time and our guys later enjoy coming to work.

OK, so you guys, you’re about six business, six years in. Right. What would you have done differently to kind of speed up the process, to get to where you guys are a little bit faster, if you could do it all over again?

Time management, OK, time management. Many times it took us some years for me to realize I don’t need to go to, like I said, every job. Yeah. So instead of me going to every job, I should have been building more business, go to say.

Yeah, but wouldn’t you lose some value because you’re saying your value add currently right now is that you guys are hands on and the client has access to you,

Not, and I said not ever going to drop but not spend as much time because it’s times I have scheduled a job for ten hours and I’ll be up to ten hours. No, I should have been out of ten hours spent with both of us there.

Yeah. Yeah. You have to have like both you got on the same airplane at the same time. It’s like it’s not a good look. Do you believe in the same thing he’s saying?

Yeah, I think that we definitely could have spent a little bit more time on the building side as opposed to the operational side. You know, I think when we first began, we both kind of was on both planes, like trying to do sales, trying to do operations, you know, and then eventually we just split it out and said, hey, you know, I’m going to do operations. Do you do sales? I mean, and it made sense because that’s the background that we came from. And that’s just my opinion, what I think we should have just did a little earlier.

So both you have come essentially from corporate backgrounds, are you guys planning on scaling into that magnitude of a business currently right now that you have? Are you planning on stepping into that space? Yes. So, I mean, do you guys have like a plan of action on how to execute that?

We’re working on that this year. You started to revitalize the company going into 2020. So we said now just coming game plans because we want to spend outside of Atlanta, we want to start attacking other markets now. Right now we are already starting to set up stuff in Tennessee, already doing work in Florida. We try to cover the whole southern reigion for. And then expand on out

part of it, too, was we actually changed our name from United Mover Systems to United Mover Services.What we realized is that we do a lot more than just move. So we want to focus on the cubicle installation, the offsite storage, you know, other facets of the moving industry and just kind of recognize those other services that we offer. The other part of it was a rebrand and the logo, you know, we started off we were a small business, but we were competing with not only national but multinational moving companies that have offices in Atlanta. And, you know, again, because of the fact that we had men that have been in the industry for so long, we were still able to compete in that space. But after being in business for about five years, we realized, hey, if we want to take this to another level, then we have to look like our competitors from a degree from a professionalism.

Got it. Yeah. I mean, I’ve worked you guys on the brand development on that, so I definitely could add on to that. I mean, the original logo that you guys had was essentially dated

Patni.

Yeah, it was, it was the dated brand.

But I guess for our viewers to understand, like your brand equity is something that’s just as important as your value system. So the logo that you guys currently have right now is more of an evergreen logo, which means that it is more of a timeless thing. You know, it’ll last way longer than, like you said, the Pacman logo. I guess another good question is, do either one of you guys come from an entrepreneurial background?

Why she used to own a construction company back in the day many, many years ago before I got married. My first marriage

did he said first marriage.

Yes, first marriage. Yeah.

That’s another thing that we both want before the point where divorce, where divorce, divorce and divorce club is a whole bunch of stuff hanging out together. But before I got married, before my first marriage, I had a couple who I have Bobcat’s dump trucks, you know, like, you know, on the small stuff, got married and let it go because I feel like people are talking me into having a 9:00 to 5:00 versus building what I had but also it was doing a time when the housing market is going down and the contract was Choice Homes and KB Homes and not even for people when the market went down. And the more countries that dumb trust, have bobcat’s that wasn’t working.

What I’m talking about you before that. I mean, a lot of times entrepreneurs, you need to be born into it or you could grow into it. So you know where your parents did. You have an uncle that used to come in the barber shop selling CDs?I mean, what is your real core background? How did you even get into the space of wanting to be an entrepreneur?

Well, my parents assignee they own a couple of business on ally. My step dad, assignee He had motivated me to not want to work for nobody ever again because of was lifestyle and the way they live compared to like kick it up when you want to, you know, still get up early but it’s not because you have the clock in for somebody. It’s because he wanted his own business. That motivated me too. I just don’t like I don’t like people telling me when they come and when they go. I like to set my own schedule, you know, being able to say I wanted to set myself to where I leave a legacy for my children. Children.

Got it.Got it. So it makes sense. And Jehan, let me know your family?On a personal level across the board.So did you think you got any aspect of like I mean, I know your mom, she’s a hustle all day. Did you get that entrepreneurial age from her or?

I actually got it from my grandparents. My grandparents had a limousine business in New Jersey. So all my life growing up, you know, I lived with my grandparents and that’s what I saw is them working for themselves. Then on the flip side, like once I became a young adult, even though I went to work at the law firm, I always had a side business of my own. I was in the real estate space for a while as an investor. So at the height of it, I had nine properties. So, you know, in my own property management company and I kind of got caught up in that whole housing downturn as well. So as the housing market kind of busted, then I stopped doing the real estate side of things.

So it seemed like you guys have like similar backgrounds. And it was like you guys were destined to cross paths sooner or later. So, I mean, what’s your morning habits? I mean, some entrepreneurs, they wake up and they grind coffee. Some of them do yoga, some of them do meditation. What kind of routines that you guys have?

Well, one of my routines now and I get up and have a half a cup of coffee right away and I brush my teeth. I have to go straight downstairs for a cup of coffee.

So are you going to coffee bars right now?

Because I just got here. So, yes, I’m real high right now, but that’s one of my routine. I get up getting coffee, turn on the news, see what’s going on in the. At the time, and then I turn on my laptop.

OK, and you Jehan.

very simple and very straightforward and has probably been the same way for years and years and years. wake up in the morning about 5:30, 6:00 o’clock, turn the news on, find out what’s going locally around seven o’clock, turn on Good Morning America or CNN. Find out what’s going on a national level. Then get on the computer.

You get on a computer and you’re looking at television. Do you guys use any of that information that you’re going to absorb throughout your day?

Yes, absolutely. Absolutely. Because a lot of times we’ll see something on the news. So call your do you see this headquarters? Come here. We need to find out. We need to try to do so. Like Amazon. We’re still trying to get into Amazon because is on like the fact that if you hear on the news, you know, that’s how a lot of news coming. And that’s why you see a lot of big corporations. They don’t have to call in the one because they’ve got people like us that don’t call them.

Got it.

So it’s not about the first person to get into the hands kissing babies.

So you guys are using the media as your market research, essentially.

Yes.

So that’s an interesting method. I mean, it’s pretty cool because, I mean, obviously, you get to see, like you’re saying, Amazon is coming. But do you guys have any systems in place that can get you before that happens? You know, could you possibly find out somebody in the company through email and stay in contact with them? Then they’ll let you know that something’s coming up before it actually gets broadcast on the news.

You do have a lead source that provides leaks and everything and let us know what’s going on. Then on top of that, we do a lot of networking where you may be a vendor, you may be a coffee vendor or even a coffee vendor, you know, when they move on because they already told you I need to transfer my services here. So that conflict ended with Antonio. You need to call it X, Y, Z. They’re moving the to put an order in with us.

So do you guys have like a referral system, Philly? Because I mean, obviously, if you’ve got a coffee vendor that’s giving you the kind of like insider trading right on the down low FY do they get kickback?

We do referrals, but also we do the same thing because they don’t know everything and we don’t catch it. So it’s a back and forth because we have clients that we big clients that we turn are the companies are like one LexisNexis. We do a ton of work for them and they have stuff going on. Right. The dealer knows me. He’ll tell me before you tell anybody else then our connecting with other people. So that’s one thing we try to offer. That’s another thing that’s make us a lot different from other companies. Once we have develop a relationship with each other, I try to build one cost up. So if you say Antonio a moving man, I this the list of corporate I know somebody I need to call the vendor. I know somebody because I don’t want you to call another movie and they do the same thing, you know. So I try to connect you with my people and my people keep you listening to me as well.

So that got it. Hey, guys, let’s take a quick break and hear from today’s sponsor.

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That essentially covers like the morning side of things. So how do you guys end your day? Like, how do you wind down before you actually crash? What time do you guys usually go to bed? Do you have like evening routine?

I’ll be honest with you, man. I’m over 40 now. I could be early. I mean.

I mean, what’s Early like 6:30 early or?

Early nine o’clock. I’m going to be here like goodnight until I said I think I’m good, I’m going to bed Good night and she left me like I’m an old man so hey, don’t ask me. I like myself because I wake up at five o’clock in the morning. It’s ok.

Got it

earlier.

Got it. And you Jehan?

I Sleep much. But I don’t have a nighttime routine. I just kind of just wind down, you know, I put some sports on, just do something to kind of just ease my mind before it’s time to go to bed. Just something that’s, you know, like a leisure activity. Like I said. I mean, just to put my mind at ease and you’re ready to go to sleep. And I probably go to bed maybe eleven o’clock every night and back up five thirty in the morning. Been that way for just years and years and years. So I just keep I same,

You keep the routine right. Stick to the routine.

I mean, I go to bed early,

you got out of bed. And obviously I got to tell everybody what’s wrong with the best of times. But that’s been a commercial moving Innisfree. We do moves at night. You can’t move someone on a corporate office during the day. That’s true. Out the five. So it’s times we’re working from five until 1:00, 2:00 in the morning and if not later. And then I’ll tell you, that’s what I have nights like that. I want to be prepared so I get my sleep when I got home.So, hey,

fair enough. Fair enough. So what do you guys see your company in twenty years?

Super commercial. That’s where I see us in twenty years. How so. How so big of a company. We bring in a forward a Super Bowl commercial,

you conquer with that?

I conquer with that man, because honestly, you know, we’ve got some strategic business units that we want to kind of grow from the movie business, use the movie business basically as a means to build a bigger corporation. So we have a corporate umbrella. And then that way, you know, once we got that corporate umbrella, hey, you know, we want to spend our money on a Super Bowl commercial that we go do it.

I mean, what’s the average per second on to commercial right now? Like a million.

Yeah, 30 second commercials, five million dollars.

OK, so ideally, you guys kind of want to do it like Godaddy did back in the day, just kind of come out of nowhere and put this commercial on there. And then overnight. Well, it took longer overnight, but that’s definitely true.So what do you see yourself as an individual in 20 years,

married and retired? In 20 years, I want my son to be taking a step into my shoes and say, hey, you take it from here while I travel, 20 of them be 60. I don’t want to be behind a desk because I want my son to be a place to be stepping on him and I step away.

So that leads me into how do you juggle your work life hustle? I mean, between the work life and family life, what is that like for you?

Well, everybody knows, you know, that we own our own business. So, I mean, it’s times where business may not be as fast paced as other times throughout the year. When you’ve got some downtime, then you spend time with your family when it’s time to be on go. And then it’s like, hey, we got to go get the money. You guys want to go do this. You want that. You need this. You need that. You know, shoot. We got to hustle and make it happen.

You got three kids, right?

I got seven children in the marriage, three of my own and my wife has four

That Brady Bunch plus one

when I’m catching up to you.

But over and almost over took me hours,

I have back to get married and have five. I have one suddenly since six. Yeah.

you can calculate. I was thinking like that between both you have twelve kids man that’s like you’re competing with Bob Marley me.

Hey look, bigger family the more money you got.

Yeah. But I mean I guess in the sense of what you said earlier, you know, you’re trying to build a legacy so you have somebody to pass it on to and kind of educate and pass the torch. So I mean, I could definitely applaud that. That’s it’s still kind of thinking about these twelve kids is like

I mean, that’s what I mean. You can’t invite nobody. Nobody could come to your house. You guy have a twelve people, twelve kids plus the adults. Come on now. I mean it’s the barbQ was just your company. Just the executive board. Oh yes. It

absolutely.

No matter what words of wisdom would you guys leave behind for up and coming entrepreneurs following your footsteps.

The first thing I would say to anybody that’s got a dream is to be a dream chaser. If you’ve got something that you honestly are passionate about, then go do it. Don’t let family, friends, anybody distract you from what it is that you want to achieve or even discourage you from what you have in your mind that you want to do and what you want to achieve.

Yeah, and my thing is, if any word of wisdom will be believe in you, because a lot of times you start doubting yourself. So you need to believe in yourself that you can get the job done, that you can achieve what you’re trying to get to set yourself up with a vision board. One thing I have started doing, even going into this year, I set a vision board up that I want to be to see what I’m going to take this year, not just five years out. Twenty years from now, I got things in line that I want to accomplish this year and next. You have bigger goals and each year just keep adding on to that vision board, because by year five, I want to be at the bottom. A boat, a yard, not just a boat, a yard.

You got the feet now. I mean, how many!

Feet? You know,

I mean, you know you know, it’s like, you know, the difference being a 4point on a six point.

Oh, yeah,

it is. It’s the same thing. Yeah, it’s right. You know, you get on three feet, it’s like forty grand.

Absolutely. So I don’t try to get to that level in five years. So right now, this year I want to balance both your five. I want to be know Jean we’re taking a couple of chip on the yacht. Let’s go.

That’s definitely fair enough. What kind of tools you guys use in your company that you would not be able to run your company without ?

Dollars. And that’s the one thing we try to get away with, is one thing that we use more than anything is that we have the moves with our trucks. We had the moves without a drill. But the one thing we use all the time, it’s a Dollar

In moving business equipment is the name of the game as long as you have the right equipment and you make it happen. And that’s another thing in the moving business that kind of surprises people as well, is they’ll look at a piece of furniture, a piece of equipment that they need to move. They don’t have any clue how they’re going to make it happen. We come in with the right equipment. We make it happen for them, and we’ve just solved the problem.

Oh, yeah. I mean, Appliance Valley is a big difference than a regular Valley for sure. I mean, you guys ever thought about Probably creating your own equipment by getting patents and building out stuff?

I think, Jehan, this is something that you’re looking at something, for me I never thought of because most of I think is simple these days. And like the dollar is the most ingenious thing that could have came out. Well, because I tell you, I make things go a lot of time with clients, has come out with our guys. We put everything on our equipment and we get down so fast. Oh, my God. Now, slow down a little bit because I didn’t realize going to keep this area clear so fast because you got the right equipment, the right manpower, everything go fast. So.

So where can people find you guys? I mean, you guys on Facebook, Instagram, email, I mean, you guys giving out sperm samples as well too?

Guess we’re in the process of rebranding. So, you know, the social media presence is still under construction because of that rebrand. We do have our website up and running. We still got to do some more tweaks to that. But again, right now,

right now, you can find at www.Blah blah.Us

www.umsmovers.com.

I mean, you guys, the move firm because you guys got like a phone number.

Yes. You can call us at our main office number, which is 4049962809 . But if you just want to speak to someone directly, cause typically you might get the voicemail mail, you can call me directly at 4046473730. And Jehan, you can reach them in the same way.

Our e-mail address is Antonio.Brown@umsmovers

Mine is jehan.spann@umsmovers.com

So I got a bonus question for you guys, right? If you could be a superhero, who would it be and why?

I’ll be Superman.

Why?

Why? Because in the movie industry stuff is heavy and Superman like the strongest person in the world. So I will be him. And then also he’s able to fly. So if I’ve got a case of Wellstead, a flight upstairs, that’s what I’ll be.You know,

he loves Movers stuff.

think about it because I think about it. Superman will start moving company, he make all the money.

Yeah.

And oh, one man moving company. He will never need to hire anybody.

But the problem is, is scalability is one man. Right? So he’s not going to have to move to everybody at the same time.

Yeah you are right, Jehan..

I’d be the Black Panther because you see when that movie came out, how it just made black people as a whole just have something to believe in and something to grasp of. You know, we’re young black entrepreneurs and we’re one of the few black owned commercial moving companies in Atlanta. So we’ve had guys who’ve actually come work with us and say, hey, one day I want to own my own company. I’d like to be inspiration for people. And that’s what I think that the Black Panther was for the black community and that’s what I’d like to be for our people to go.

To his credit, he had time to think about giving that answer. So, I mean, it was

I had it on my head.

Antonio just jumped in. Yeah, he was a Superman,

it is on my hand, but also just a credit to something he said as well. Back to a question you asked us before. What makes us different? I spent money on black owned company. We took a lot of guys who a lot of people wouldn’t give a chance to work and we put them to work and we trust them. And several guys have been some of the best employees you could ever find. On top of that, we have a mentorship that we mentor. We got one young man. If you see his background, you see him the way even the way he did speak. It was as crazy as he’d been. Hang with us and worked with us for so many years. He started singing, we speak. He’s in college. He’s trying to get us together. I told him, I love the making you. You saw it executive in the company. So he’s in college now. So that’s what we try to empower our people to just be a mover, go to their bodies, we’ll grow our own company. You can have a different job within the company. You don’t have to go out and try to find something else. You can just stay here and just take on more responsibilities with the company and get paid more money.

So, yeah, we give our young people who’ve had some shady backgrounds and some incidents in their past, we give them a chance. And it’s not about the tax credits. It’s about the love of our people.

Yeah, that’s it.

that’s definitely a solid philosophy. And I think just in general and community places, if business owners had that mentality to kind of uplift and bring in inner city youth, for example, and kind of give them a different direction, give them a new opportunity, and they can change things globally.

Absolutely. And that’s what I mean. I’m always talks about like a lot of people ask me, why don’t you take your employees out? Because we do that a lot. We take them out, have a good time. So the in life so they can see there’s more to life than when you when there’s more to life than sitting on a stoop in the hood, you know, you can go out and have a good time. And believe me, me, it’s not that we didn’t come from a rich family. We grew up together like everybody else, but we just applied ourself. And this is all we want. You ought to apply yourself. You can have the same lifestyle. So we take our guys out there. Motivate them. OK, let’s get this .

Show something different and also show them appreciation, because at the essence of business is your employee and it doesn’t matter what it is that you do. There’s few people in this world who can say, hey, I’m self-made and I only have relied on me the whole way. You always need other people behind you. And at the essence of our business is the employees. So, you know, we give them a paycheck, but we also want to let them know, hey, when we go out and we make good money and we do a great job, we want to show you appreciation for you being the backbone of our company.

So I think you guys essentially subbed out for the dollar for really a team.

yeah,

I mean, more than anything else. I mean, you got a physical thing that that’s, you know, 100 percent reliable. But it seems like you guys are not going to be doing anything without the guys that you have backing you up.

You need people. You need people in the moving industry. Definitely. People are your greatest assets. Well,

they’re definitely.

Not true to employers. Right. They will not work hard for you. And I guys, I have to say, they work extremely hard at times. They have put in 15, 16, 17 hour days, and they only do it because they like boss. That’s why we don’t get the job done for you and that’s why we reward them and take them out and encourage them to do better because of the fact that what they do for us now, we don’t make them ours without us working and we stay there as well. I would never tell a man the worst in 17 hours if I’m not willing to do it myself. So but they are like, well, I’ll put it out this week, boss.

So, that mean, you guys are really hands on with your current team when you’re talking about growing possibly national. Are you guys thinking about possibly going to international as well too.

I think international is an attainable goal. You know, there’s a number of international moving companies.

You know,

let me talk about most of the relocation. Right. The relocation site. It makes sense to relocate.

Yes, I absolutely do.

I mean, a lot of times you’ll have an executive and his family are moving from to, say, somewhere in Europe to California. I mean, you guys are planning on moving into that space. So how are you going to be able to bridge that gap of the bond that you have with your team, hands on when you’re going to have teams globally that you’re not going to be able to be as hands on with?

Well, part of that in the moving industry is the van line concept.So there’s kind of two schools of thought in the moving industry is some companies have their own van lines. Some companies subcontract brother van lines. And if you have your own van line, then the challenge would be to make sure that the culture that you have in the main location extends to all of your other outside locations that are around the country. Now, if you subcontract with another van line, then your challenge is that you find a company who has a culture that’s similar to yours and is going to treat their people the same way in a similar manner, the way that you treat your people.

I can see why you guys can’t. I mean, you guys have a split in the personality. I mean, it’s like you’re more of a systematic operation guy and you’re more of a strategy emotional guy. And the blend between the two just makes a cohesive system. That’s good stuff, man. Well, not to conclude the show. I mean, I definitely appreciate you guys coming out. Definitely drop some really insightful things for our viewers. And I look forward to see what you guys are going to do and move into the international space.

Thank you for having us.

We appreciate you having us on. Definitely.

Thanks for tuning in to another episode of Boss UnCaged. I hope you got some helpful insight and clarity to the diverse approach on your journey to becoming a Trailblazer at this podcast. Helped you please email me about it. Submit additional questions. You would love to hear me ask our guests and or drop me your thoughts at asksagrant.com post comments, share it, subscribe and remember, to become a Boss Uncaged, you have to release your inner Beast. S. A. Grant signing off.

Listeners of Boss UnCaged are invited to download a free copy of our host S. A. Grant’s insightful book, Become an Uncage Trailblazer. Learn how to release your primal success in 15 minutes a day. Download now at www.Sagrant.com/bossuncaged.

S1E7 – United Moving Services Founders: Antonio Brown & Jehan Spann – S1E7 (#7)2021-01-08T02:53:38+00:00

S1E6 – Bizography Inc. CEO: Trent Phillips aka “The Digital OG” – S1E6 (#6)

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“The cost of actually acquiring a customer is more than what you can actually charge that customer. Then you don’t have a business.” – Trent Phillips Welcome to Boss Uncage. On today’s show, we have Trent Phillips, better known as the digital OG, Trent goes by many titles. He’s Executive. He’s a CEO. He’s a Day Trader. He’s also a business partner of a baseball Academy, one of the largest baseball academies in the southeast. But in today’s show, we’re going to talk about his digital agency bizography.com. A great takeaway from today’s show is lead generating Trent dives into a mantra that he learned from his mentor, and he’s passing it on to us as well too. And the reality is if you’re not getting leads, then your business is dying. Boss uncaged is a biweekly podcast that releases the origin stories of business owners as they become uncage trailblazers, unconventional thinkers on tethered trendsetters, and unstoppable tycoons. We always hear about overnight success stories, never knowing that it took 20 years to become a reality. Our host S. A. Grant conducts narrative accounts through the voices and stories behind unengaged bosses and each episode, guests from a wide range of backgrounds sharing diverse Business Insights, learn how to release your primal success through words of wisdom from inspirational entrepreneurs and industry experts as they depict who they are, how they juggle their work-life with family life. Their successful habits, business expertise, tools, and tips of their trade. Release the uncage boss beast in you.

“The cost of actually acquiring a customer is more than what you can actually charge that customer. Then you don’t have a business.” – Trent Phillips

Welcome to Boss Uncage. On today’s show, we have Trent Phillips, better known as the digital OG, Trent goes by many titles. He’s Executive. He’s a CEO. He’s a Day Trader. He’s also a business partner of a baseball Academy, one of the largest baseball academies in the southeast. But in today’s show, we’re going to talk about his digital agency bizography.com.

A great takeaway from today’s show is lead generating Trent dives into a mantra that he learned from his mentor, and he’s passing it on to us as well too. And the reality is if you’re not getting leads, then your business is dying.

Boss uncaged is a biweekly podcast that releases the origin stories of business owners as they become uncage trailblazers, unconventional thinkers on tethered trendsetters, and unstoppable tycoons. We always hear about overnight success stories, never knowing that it took 20 years to become a reality. Our host S. A. Grant conducts narrative accounts through the voices and stories behind unengaged bosses and each episode, guests from a wide range of backgrounds sharing diverse Business Insights, learn how to release your primal success through words of wisdom from inspirational entrepreneurs and industry experts as they depict who they are, how they juggle their work-life with family life. Their successful habits, business expertise, tools and tips of their trade. Release the uncage boss beast in you.

Boss Uncaged Podcast Transcript

S1E6 – Bizography Inc. CEO: Trent Phillips aka “The Digital OG” – S1E6 – powered by Happy Scribe

If the cost of actually acquiring a customer. Is more than what you can actually charge that customer. Then you don’t have a business.

Boss Uncaged is a bi weekly podcast that releases the origin stories of business owners as they become Uncaged Trailblazers, Unconventional Thinkers, Untethered Trendsetters & Unstoppable Tycoons. We always hear about overnight success stories, never knowing that it took 20 years to become a reality. Our host S. A. Grant conducts narrative accounts through the voices and stories behind uncaged bosses in each episode, guest from a wide range of backgrounds sharing diverse business insights. Learn how to release your primal success through words of wisdom from inspirational entrepreneurs and industry experts as they depict who they are, how they juggle their work life with family life, their successful habits, business expertise, tools and tips of their trade release. The Uncaged Boss Beast in you welcome our host S. A. Grant.

Welcome to Boss Uncaged. On today’s show, we have Trent Phillips, better known as the digital OG Trent goes by many titles. He’s an executive, he’s a CEO, he’s a day trader. He’s also a business partner of a baseball academy, one of the largest baseball academies in the southeast. In today’s show, we’re going to talk about his digital agency bizography.com, a great take away from today’s show is lead generating Trent dives into a mantra that he learned from his mentor and that he’s passing it on to us as well, too and the reality is, if you’re not getting leads, then your business is dying without any more spoilers. Let’s jump right into the show. Without further ado, the digital OG Trent Phillips. Trent, thank you for coming out to the show today.

Thank you for having me.

So I’m going to work on together for a long time, and it’s about around 2000.

Oh, yes, it’s been a while and time actually flies when you’re having fun, I guess.

Yeah. Yeah. Actually, remember the first time I met you was that I think it was like a restaurant like. Oh, Charlie’s.

Exactly. Exactly and we met through one of your school colleagues who was actually doing some work for me and she mentioned that she had a friend who was very creative. And I said, well, let me introduce myself to this guy.

I think I showed up in a suit and you had like a tracksuit.

Yeah, that’s about as formal as I get most of the time.

Got it. Got it. So who are you?

That’s a good question, because who am I? The answer is I’ve actually changed over the years. I’m originally from the Raleigh Durham area and really kind of got grew up in a family of hardworking people. Mother and father were just people that believed in hard work and had a couple of brothers and sisters that started their own businesses and kind of piqued my interest. Harold, a brother who owned a cleaning service and had a sister who owned beauty salon with just from a distance watched them run their businesses and doing all the things they needed to do to make their businesses grow. And over time, I just kind of knew that I wanted to do that at some point. But as a teenager, you know, I just wanted to be Reggie Jackson, the Oakland A’s but after high school, I went to college and majored in business. I was fortunate enough to get a lot of exposure to different aspects of business, marketing, accounting, finance, management, and graduated from college. I was out looking for a job, and every time I went to a job interview, someone was asking me about what kind of computer skills you have. And I had none. So after about the 15th interview of actually having that question, I realized that, you know, I needed to find a way to get some computer skills. So the first thing I did was I got a job working in an electronics store. Luckily for me, the guy who was selling the computers quit. So the manager asked me, he said, well, do you want to actually take a stab at selling computers? And I was like, well, sure, I don’t know anything about them, but I’ll figure it out. And this is a long time ago. I’m probably going to age myself here, but this is when they had Commodore 64 and TR s 80s were the technology of the day and, you know, their software like Vizi Calc and that type of stuff. So it was the early days of the computer business that was my first introduction to technology. As a result of selling computers, I decided to go back to school and got a computer science degree. There are really kind of understood what the technology was all about and what really made computers work, but I never really wanted to be a programmer. I was always a sales and marketing guy and so I realized that there was a career selling technology. And so that was the path that I wanted to go on. And that’s the path that I pursued and luckily, I had an opportunity to get it a job in a software company and walked in the first day and the company is growing really fast. And so the only office that they had available was a whole janitorial room where I had a bunch of brooms and mops in it. And so they transformed that room into my first office. And so I had the smallest office in the building. Within six months, I was the top salesman in the company. So from small rooms, big things happen, I guess you could say. But it was something that I wanted to do. I was very interested in doing. I had some very good advice at a very young age. When I was in the software company, a guy came by and he said, look, you want to be in this business. The first thing you need to do is you need to learn how to be a student of the business and so learn everything you can possibly learn about the computer business. Even if it’s not in your area, it will actually help you in your career development. And I took that to heart. I took that to heart and I learned as much as I possibly could about hardware and software and networking and all the different aspects of technology and over the years, that advice has actually been a godsend for me, because as we all know in the technology business, the technology changes all the time and so there was always something to learn.

So what kind of technology business are you into? I mean, I’m talking about tech as far as hardware, software. I mean, what do you do exactly?

Well, for the last 20 years, we built what we call today a digital marketing agency, 15 years in the software business. I literally just got burned out from, you know, riding airplanes and living in hotels and running from one rental car to the other. So at the age of 38, I left the software business and went to the basement of my house and started a Web design firm. My last job in the software business was selling Web base software and so I have been introduced to the Internet and the promise that the Internet had and this is 1999 to kind of give you some time perspective. So I went to the basement of my house, put together a business plan and started out just trying to figure out how I was going to convince people that the Internet was going to be the greatest thing. I remember one of our last sales calls that I have when I was working for a software company was at Home Depot and I was sitting in the CEO’s office and he gets a phone call from one of his suppliers, some little small company out in Arkansas who made cabinets and the guy was having problems logging into the inventory management system at Home Depot and a light went off in my head that the big companies, they have all the resources to, you know, programmers and computers and that type of stuff but the small guys, they didn’t have any of those resources. And usually they were the Lone Ranger and a lot of cases. And I felt like there was an opportunity to work with small businesses and provide technology services to those guys and in particular websites, because at that time, websites were a very new thing. And so I pursued that angle.

Got It, So you’re looking at in hindsight, you’re talking about 20, 30 years in the game. Is anything that you could have done differently to get you where you are a lot faster if you could do it all over again?

Well, you know, you always can think of things that you would want to do differently. I wished I had met Bill Gates and worked with him on building the software business. I probably wouldn’t be in the software business right now, the technology business right now but, you know, I don’t have any regrets. I think everybody actually builds a path to their career. My journey has actually been a very good journey and I don’t have any regrets about that at all.

So I guess another factor would be, you know, your family life. How do you juggle your work life with your family life?

Well, I was lucky because my wife was in the software business and she had actually graduated from California Berkeley’s Computer Science Department and literally one day some long haired hippie walked into one of her classes and said, hey, anybody who wants a job show up at two o’clock tomorrow at this place and she did it. She got a job in the technology business. That company ended up being Informix and Informix actually grew into a very big company and it was actually bought by IBM in 2002 for a billion dollars. So she knew the game. She knew all of the things that came along with a technology business. We both traveled and we traveled a lot. I think we didn’t have a kid for a first five years were married because we just basically travel all the time but when we did start having kids, we literally actually used to hand off my oldest son in the airport. I would be coming in and she would be going out or I would be going out and she would be coming in and we would literally hand the kid off in the in the airport to one another. And so, you know, after doing that a few times, we realized that, you know what, one of us had to actually do something different that actually allow us to be around the house a little more and so that was part of the impetus for me to go into the basement of a house and starting a Web design company.

Well, that’s pretty interesting. Do you have any particular morning habits or morning routines that you do on a daily basis that get you ready for your day?

Well, you know, I try to as much as possible, get up and work out in the morning, then always happen but if I can get, you know, three or four days a weekend, that’s pretty good for me. That kind of clears my head and while I’m working out, it allows me to think about the things that I need to accomplish for that particular day or for the week. So that’s, you know, my biggest routine is just working out.

Got you.How much you benching?

I’m not benching anything actually

How about you, a big guy like what, 6’2″-6’3″ ?

Oh, actually 6’4.5″. But I’ve never been a big weight guy. I was always more so into just running and just doing a lot of different sports as a kid, you know, I just never really was that guy who went in the weight room and picked up 500 pounds and yelled and screamed and t just wasn’t me.

Got you,u were being addressed while you’re in the gym Right?

Hey, guys, let’s take a quick break and here is from today’s sponsor

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Back to the show.

Where do you see yourself in 20 years?

Retired. I’ve been doing this now for about 35 years, 15 years in the software business working with five technology companies, three or startups that actually went IPO. So that was kind of a blur and then started a web design business and actually having that company kind of evolve into a digital marketing agency over 20 years, 35 years of technology is a lot. Now, I’m just kind of looking at just cutting back and simplifying life a little bit and just doing some other things that I like just to maybe do some volunteer work and that type of thing.

So being the giant tech and we know that tech changes literally like it used to be, like every 90 days now is like every nine days. What do you see the industry going in the next 20 years?

You know, it’s funny, when I got into the technology business, people were doing timesharing on mainframes. When I took my first computer class, it was actually programming COBOL on punch cards, so it’s kind of funny how things have happened. We went from timesharing on a mainframe to working on many computers to then the advent of PCs and then PCs had to be networked into a client server environment and then, you know, came along the Internet. And so I remember Sun Microsystems used to have this slogan, the network is the computer. And so everything that was about networking and then just things that just evolved and so now we’re at a in the cloud computing era. It’s kind of funny in a lot of ways. It’s kind of like the old timesharing punch card area. So things have kind of almost come full circle in some ways.

So what are your thoughts on, like, artificial intelligence? And I mean, those things getting to the point where they can do majority of the jobs and they can execute way more than people could individually?

You know, it’s interesting and I think is exciting in a way. I was lucky enough to work in a Cisco software company. The basis of artificial intelligence is literally based off of statistics and basically algorithms and that type of stuff and. I think A.I. is going to be a very useful tool for all types of businesses and individuals. I think that we have to be careful about the use of artificial intelligence and how it’s actually applied to everyday life. I’ve always believed that technology is a tool and an enabler, but it is not to supplant humans.It’s actually to be a tool for humans to actually use.

So why do you do what you do? I mean, why did you even get into this business?

I was, as I mentioned, you know, just. Really just trying to get a job and in the early 80s, the technology industry was really growing up by Microsoft or cool. Those companies were born around the late 70s, early 80s Apple Computer. And so I was just trying to find a career and lo and behold, bumped into the career of all careers because now technology is everywhere. It permeates everything that we do on a daily basis. And a lot of cases it’s actually taken over industries. You look at what Tesla has done to the car industry, it’s just totally transformed that that business. And you can’t think of a section of life today where technology hasn’t actually touched it. And so in retrospect, I kind of hit the jackpot. I hit the area that not only has grown, but is actually literally growing tentacles into every aspect of life on a daily basis.

Oh, definitely. Very interesting. So, I mean, being a year in tech, what are some tools that you use on a daily basis that you can run your company without?

Being in a project based business, you’ve got to have project management tools, and so we use Trello for managing our Web projects and marketing projects. We use CRM tools like HubSpot for tracking contacts and sales opportunities. We use quick books for all of our accounting and accounts payable accounts receivables. And I just used a lot of phone based productivity tools for task management. I use CamCord for actually just getting business cards and keeping track of contacts. We use MailChimp for email marketing and so there’s just a number of Web based tools that we use to make it all work. You know, you have to learn a lot of different tools but the good thing is that a lot of these things are now connected. And so we have seamless integration between those tools and it increases our productivity dramatically.

Well, what the email marketing side of things you said, you use Mailchimp, Have you use other providers before, like CostaContact, for example, or do you have a preference? I mean, I know you use a Mailchimp, but is there a particular reason why you use.

Well, you know, literally, HubSpot has email marketing and CostaContact was actually around before Mailchimp was. And I think as a business owner, you want to use things that actually are going to improve your productivity and I think being intuitive, easy to use approach that MailChimp has really caught my eye. I was able to use it literally out of the box without any training and that’s important because, again, I’ve been in the technology business for thirty five years. I remember when the first thing you did when you use technology is you pulled out the manual and you read the manual on how to do stuff. Nobody does that anymore. And so if you can’t literally just open up an application and start using it right away and figure it out, then you’re not going to probably use it very long and so it has to be easy to use. It has to be intuitive. And I think MailChimp is something that has met that criteria for us.

So let’s say I’m been up and coming entrepreneur. I want to build a company like yours. I want to get into tech. What words of wisdom would you do for me?

Well, I tell all of our clients today is that most of the time when you start a business today, the first thing you would do is actually build a business plan. And a business plan is important still but more important to me is when you have an idea is figure out a plan on how you’re going to get customers, because at the core of any business is the ability to go out and get customers and I had a mentor tell me one time that if the cost of actually acquiring a customer is more than what you can actually charge that customer. Then you don’t have a business, and so you got to be able to acquire a client at a price and then be able to charge a higher price in order to have a business. And so in a lot of ways, businesses are blocking and tackling and the pure sense of that is actually customer acquisition. We help a lot of companies today in our business figure out how to actually get clients and I was reading an article here recently where 750 of the Fortune 1000 CEOs were interviewed and they ask in 2020 what was going to be your biggest challenge? And fifty one percent of them said lead generation and that really caught me off guard but if you think about it, it’s probably one of the more difficult things to do today because the way people consume information has dramatically changed over the years.

Well, definitely good for me. I mean, I think versus the Lead gen, I think is more so the lifetime value of getting the customer. So if you say you get a customer for five dollars on a lead, but the reality is, is over a period of time, you can actually up, sell, cross-sell down, sell and get way more money over a period of time.

Absolutely. Absolutely so the lifetime value of a customer can be significant and so if you can acquire that client, then you can use all of the digital marketing technology and things that are around the day to not only actually sell and cross-sell your products and services to that particular customer, but that customer is also an ideal person to actually get referrals from and as our ideal person to get reviews from those reviews and those referrals are the basis for getting more clients and that’s one of the things that we actually help companies with today is understanding that the acquisition of a client is not just for that client, but also for the potential clients that they may actually refer to you.So it’s important that not only that you have a system in place for acquiring clients, but also a system in place to be able to upsale those clients and actually get referrals and reviews from those clients.

Yeah, definitely some great insight. So how can people find you? I mean, do you have a website, Instagram, Facebook, birth certificate?

Yeah, we….I Have got a birth certificate, its got of has got a little dirt on it. So it’s been around for a while. But yeah, you can find us at bizography.com. That’s the easiest way to find us. We obviously are on Facebook and LinkedIn and all the popular social media platforms, but the best way to get some insight into us is to check out our website at bizography.com

Great. So I got a particular question that I was waiting to ask you this question for. Like I’ve been thinking about this question actually for years now. If you had an opportunity to sit down with somebody uninterrupted for twenty four hours, dead or alive, who would it be and why?

Well, it’s interesting, it would probably be Martin Luther King. Because here’s a man who fought for social justice for a group of people who were oppressed for several hundred years and literally, he fought a fight to get not only his race of people, but people that were not actually in the mainstream women, gay, LGBTQ people, union people, everybody that was actually on the fringes to have an opportunity to actually participate in the mainstream and he took the idea that was created in the United States. This idea that we hold these truths to be self-evident, that all people are created equal and he held that piece of paper up to the mainstream and said, look, this is what you wrote, we want to hold you to it and he went about doing that. So just a conversation with him about, you know, today what he would actually see going on in the world, what the things that he fought for, you know, improving the poverty rate, education, equal opportunity, all of those things would be of interest to me. Financial independence, all of those things would actually be something I want to actually talk to about.

Pretty legit answer.

Well, that’s my man. That’s my man.

Well, I mean, this concludes the show. And I definitely appreciate you taking the time out today and coming out.

Thank you for having me. I really enjoyed it.

Great.

Thanks for tuning into another episode of Bosso UnCaged. I hope you got some helpful insight and clarity to the diverse approach on your journey to becoming a Trailblazer at this podcast. Helped you please email me about it. Submit additional questions. You would love to hear me ask our guests and or drop me your thoughts at ask sagrant.com post comments. Share hit subscribe and remember, to become a Boss Uncaged, you have to release your inner beast. S. A. Grant signing off.

Listeners of Uncaged are invited to download a free copy of our host S. A. Grant’s insightful book, Become an Uncage Trailblazer. Learn how to release your primal success in 15 minutes a day. Download now at www.Sagrant.com/bossuncaged.

S1E6 – Bizography Inc. CEO: Trent Phillips aka “The Digital OG” – S1E6 (#6)2021-01-08T02:40:22+00:00

Host Of Boss Uncaged: S. A. Grant With Co-Host Alex Grant. Season Opener – S2E1 (#29)

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“…take this podcast as a tool. It’s an opportunity to hear from other people that are in multiple different industries that are all on like journeys. And everybody’s journey is similar in the sense that they started here and their goal is to get here. If they want to become a millionaire, if they want to have a successful business, if they want to have an enterprise, whatever it is, they have to start somewhere and they have to climb to this level.”

In the words of S.A. Grant, Welcome, Welcome, Welcome to Season 2 of the Boss Uncaged Podcast!

In season 2, episode 1, S.A. returns with his partner-in-crime Alex Grant for a dynamic season 2 opener. Giving more insight to the nuggets dropped in the season 1 finale, these two discuss the excitement of their upcoming season 2.

Taking lessons learned from season 1, the Boss Uncaged Podcast is more polished and focused on delivering the content the listeners want to hear. With a line-up of guests that span the globe, season 2 will provide a plethora of thought-provoking and motivating interviews from true Boss Beast.

With a more streamlined platform, S.A. now can dive-in to all the tentacles of Boss Uncaged Podcast and provide a full suite of services and content for its listeners. Alex and S.A. discuss the new Boss Uncaged Book Club, the 762-233-BOSS (2677) phone number, and the forthcoming Boss Uncaged Podcast Book.

Oh, and did I mention, there’s a Boss Uncaged App coming soon!

THANK YOU FOR LISTENING!

Just speak to your Alexa enabled device and say, ”Alexa Open Boss Uncaged.”

Also available on Apple Podcast, Spotify, iHeart Radio, Amazon, Google podcast, and many other popular podcast apps.

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PRE ORDER The NEW Podcast Book: Boss Uncaged: Learn How-To Become An UNCAGED TRAILBLAZER Through 25 Inspiring Stories From Successful Entrepreneurs: Season 1: http://go.sagrant.com/links/bossbookv1

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Looking for the latest books by S.A. Grant? Visit sagrant.com/books

Also, join The Boss Uncaged Book Club, It’s a book club for entrepreneurs. bookclub.bossuncaged.com

Dress like a BOSS!! Visit store.bossuncaged.com to grab the latest in Boss Uncage Gear & Accessories!

Boss Uncaged Podcast Transcript

S2E01 – S.A. Grant Season 2 Opener.m4a – powered by Happy Scribe

Starting recording here three to one.

Welcome welcome back to Boss Uncaged. Season two, episode one. And this is a major event because season one didn’t almost exist. So the fact that we’re on season two, like roughly about a year later it’s an epic moment just for me personally as a brand, as a marketer. And it gives me a great opportunity to kind of just keep spreading my knowledge and giving individuals an opportunity to kind of get their voices out there to help other people.

And, of course, by my right-hand side or left-hand side to give or take how you want to look at it through resume video recording. Alex Grant, welcome back to the show. And last season you started us off you ended us off and without a doubt, you’re going to start us off with this season again.

So I keep trying to get myself fired, but I keep coming back. I don’t know why.

Well, I mean, obviously, the name the last name change thing. And I mean you’re kind of you committed to the team now. So it’s unfortunately, you are part of the brand.

Exactly. Exactly. So, yes. Welcome to season two. Yeah. Which is crazy in itself is that there is a season two because like I said in our last episodes, this was just a thought that materialized and grew and grew and grew. And now we’re at the intro of season two, which I am kind of really looking forward to. What that’s going to look like this year. So, yeah.

Yeah, definitely. So without one thing you guys may have noticed is that this particular season started off with completely different audio.

I mean, for the longest we’ve had Kelly Stevens, which is a great voice over artist, great radio personality. And, you know, believe it or not, I mean, just like myself, I always recommend people to get consultants. I got a podcast consult, which was Chris Krimitsos, which, you know, I love this guy. He gave me opportunity to speak at PodFest and VidFest last year.

And in that consultation that I had with him we were just talking about the the intro and he was just saying that the intro is a little bit too clean to radio and for podcasting, again, to his book’s title, you have to kind of start ugly and grow into it. So it was kind of like I went from being nobody on podcasting to having this great radio introduction, which just kind of like let’s let’s let’s kind of dial it in to more to where the audience is.

So obviously, I think, Alex, the comments we’ve gotten over the past year is that everybody loves Alex’s voice. They love her interview style. She’s she’s the complement to my craziness. So it makes perfect sense to start off these episodes using her voice and, you know, cut down into a little bit so that just a little bit behind the scenes. But so from moving forward into this new season two, you’re going to hear Alex’s voice as the new intro to Boss Uncaged.

The irony is like our backgrounds, I think they fit our personalities a little bit or maybe a little bit opposite, depending on what day of the week with my butterflies behind us. And your would call your X-Men ex.

Yes. It’s symbolic it’s like you have your colorful, flamboyant wings. And I’m like the rustic guy in the woods kicking in doors with chainsaws is more my style. So that background makes sense.

So kicking off. Yes, I am, I guess. Now, the new voice of the intro in parts of Boss Uncaged, which is funny because when I started having this conversation with you, I was like, yeah, you should do a podcast and yeah, branding and dot dot dot. I never, number one was going to be on the podcast. So that was a I would never that I’m now doing.

Number two I said I would never be on video. Here I am. And number three, I always work to try to stay in the background and now I am the voice. So I don’t know if I say thank you to that or if I should punch you. But we’re getting.

The combination of both the beautiful thing of this, I think eventually and I’m putting it out there into the wind, into the gods out there. Don’t do it. You got access to your own podcast. I mean, you learn from all my mistakes and all my example. It only makes sense that eventually you would potentially have your own podcast. So this is just kind of you running up to it. You’re on the treadmill and you’re you’re moving a little bit faster. And then one day you may have your own podcast. I’m just saying.

Anyone who follows me on Instagram and watches my randomness of my stories knows that I don’t need I don’t need alcohol and I don’t need a podcast. Those two things together would be dangerous.

So alcohol infused podcast sounds like a great title.

I think so. So let’s talk more about your season two what can the listeners and now watchers expect from your season two? I think you’re about at least halfway, if not more, probably more than halfway through recording. So kind of give us a hint on what some of your guests are going to look like?

Yeah. So as far as numbers, I think I’ve recorded maybe about twenty four episodes going into season two.

And it’s kind of like one of these things that, you know, when you hear about podcast development, they always tell you to record a certain amount episodes. So I’m going to stop before I get to thirty because things like in season one may change and I’ve learned a lot from season one. So going into season two, everything is a little bit more cleaner with a little bit more polished, so having these episodes ahead of time gives me opportunity to kind of put more into them, you know, more into like the notes, more into like, you know, releasing them on, there on a set schedule before, but just giving a little bit more to my audience and giving a little more time back. So, again, I’m recording a quantity of episodes to be able to give more time back.

As far as, like a guest on the show. I think it closing out in season one. We kind of talked about our real estate month going into February, a little bit about those people. We talked about the first couple episodes that essentially are going to come right after this episode, which was like Ty Cohen and Damon.

But some other people in there. I mean, we have Kimberly Law, which was a person that I met through podfest through a interview, and she interviewed her podcast and her podcast was a hundred percent about accents. And I fell in love with her concept is like she took something as simple as she’s an English teacher in Australia. Yes. She’s teaching people about the accents of different nationalities, different backgrounds, different cultures. So it was just a great concept.

So, I mean, having her on the show and just kind of telling her story about the were supposed to move to Canada. They chose not to move to Canada. They lived in France and now they lived in Australia. Just was like a crazy journey of how she ended up even having a podcast. It was one hundred percent driven based upon covid. If covid didn’t happen, her podcast wouldn’t exist. And so it’s kind of like these things happen for a reason.

She took advantage of it and now she’s flourishing in her podcast. So that’s definitely going to be a good podcast. Just so many different people on the podcast going into season two, man it’s… I’m just trying to think of all the people, go ahead.

I think on topic, off topic, some things that have changed about your podcast for season two is you you interviewed a few more international people and you know I kind of blame that a little bit on covid just because everything’s on Zoom now that you don’t have to necessarily be sitting across from somebody. So like you said, Kimberly Law from in Australia, I think there was an international podcast that you did and the timing of the time zones where you had to record it at, I think like 5am or some crazy time. I vaguely remember just to be on the same time zone.

That was actually Kimberly because I mean, Australia is essentially like 12, 12, 13 hours ahead. So it was like literally I think we recorded a podcast six thirty a.m. Eastern Standard Time, which was essentially 12:00 p.m. at night. Their time was something crazy, was like maybe 18 hour difference, something like that. So get her in Vianney is another one. And I love this guy. He’s a YouTube professional that had an opportunity to get his YouTube channel for a Dominican station to like two point four million subscribers, not views.

Wow.

Two point four million subscribers. So and obviously, anybody who knows me knows I love what we call it, D.R. Dominican Republic. But just the Dominican culture is just so, it’s been an influential part of my life.

I mean, I had an opportunity to go there. I think we spent maybe three weeks, a few years back with I’m going to get him on the show eventually to Angel and just being able to talk to somebody else. That’s from D-R, that’s in the technology space and what he was able to accomplish. And he still lives in D-R, but he’s international as well, which was a great episode. So that’s going to be part of January. He’s going to air in end of January.

Oh Cool. What else you having on this season?

So we definitely talked about the real estate. We talked about Lenny the boss. We talked about Dominic, we talked about Jessica. In addition to it, Gabriel, Gabriel and I, we used to have a business partnership back in the day with Ringer consulting agency. So I had the opportunity to kind of talk to him. And I think that episode is a meaningful episode because we talked about the pros and cons about failures versus success and how to bounce back and overcome. And I think some of the fills that him and I, both in our joint ventures, had and gave him an opportunity to find new found love back in technology, and they kind of change his his vision to a different direction, but similar. So I think that was definitely a good fruitful episode. In addition to that, I’m trying to think, who else did we have on there Edgar. Edgar is another person that kind of found me through the Internet, randomly through the Internet, reached out to me, sent me email, and I was like, cool. Let’s just check it out. Come to find out. He’s on the West Coast, I think Arizona. And he had a podcast . He interviewed me on his podcast and through him, I mean, I had opportunities to meet some other people that he’s interviewed in conversations with him. But I think his brand is just a great brand. He is essentially entrepreneur that was a photographer that just by doing the actions and being on time and being on set, he had an opportunity that led into him starting his own photography video studio.

It was just kind of like, OK, you go from being a photographer to owning a studio.

It’s a night and day difference between the two. So we definitely, we talked about that a little bit.

I think who else was in particular episodes? And I’m just kind of recap in my mind.

No, it makes sense even. I mean, even to take a step back a little bit, I don’t know, like if if listeners haven’t heard and I may I have to recommend please go back and listen to all of season one. It’s a really great has a really great interviews on there. Even the last episode where we both talked about what to expect from season two. But kind of going back to the end of season one, you did mention almost like theme months. And I want to go back to the real estate month, which may even materialize to the real estate six weeks or eight weeks because they’re getting more and more interviews related to that real estate and investing space.

So what does that look like for season two?

I mean, just to the point of, like, I don’t want to record the entire season ahead of time, so I want to kind of let it kind of happen organically. But I wanted to make sure I at least I had like two to three months worth of recordings to kind of organize and stage them in a particular fashion. So, you know, Jessica, I actually recorded Jessica’s in mid to late 2020 in the summertime.

Yeah. Yeah.

I could have released it in season one. I was just like, well, and then I had an opportunity to interview Lenny the Boss, and then I had an opportunity to review Dominic, which is a wholesaler. And I’m like, dude, this is a common denominator between these guys. And then Ray’s episode, which we talked about at the season finale of Season one, which I originally recorded his episode as the primary first release episode. And the audio just wasn’t the quality that listeners are used to from our episode at this point.

So it gives us opportunity to rerecord his entire episode. And he’s a funding guy. He’s all about how to raise money to potentially buy properties owned by investment properties. So combining these four different genres in real estate into one month, it becomes like this package deal. So you can kind of see, OK, what is the real estate agent think about? What is a wholesaler think about? What is a buy and flip rental guy think about? And all three of them essentially are dealing with funding.

What is the funding I think about? And exactly. So it gives them opportunity to kind of get an entire month from an entrepreneurial standpoint on different facets of one business genre.

Yeah, no, I think we really great. Jokingly I will admit it popped in my head. It’s that whole meme that’s going on right now, where the money resides. He’s where the money resides. Now he’s the guy that’s going to get you the money. So, yeah.

So I mean, Ray, Ray is a good episode. I mean, I first met Ray was through a networking group that we would meet on essentially Friday morning at seven a.m. and he had a great niche because bankers are bankers, they’re great. But, you know, bankers will turn you down at the drop of a dime just because you don’t have a particular score. You don’t have the particular money to back it. You don’t have the right down payment. But he’s like an alternative lender and just alternative lending, if you understand, and how to raise capital and raise wealth to a certain extent, this guy is a gem. He’s like the golden nugget in that situation to explain it. And he also understands what the bankers need. So a lot of times the bankers would deny you and then they were like, well, here, here’s Ray. Ray could potentially help you, so they’ll deny you. And so he has a business that has lead come from left, right, up, down and from everywhere all the same time.

So it’s a great business to be in. And obviously his specialty is real estate.

That’s a good point. Kinda to segway a little bit right there. I know the format of your season two, is changing a little bit. So we’re going to be hearing more from S.A. Grant now on a weekly basis, not just the interviews, but we’re actually hearing from you this time. So talk about what those in between episodes are going to be?

Yeah, so going back to Chris right. The meeting that I had with Chris, and he was just saying, like, you’ve got to give more back to your people, not just from your interviewers, but from you as an interviewee. So obviously, as a consultant, as a brand specialist, graphic designer, web designer, all the hats I’ve worn over the years, it gives me opportunity to kind of talk about these topics on a professional level, to give insight, to help people move forward if they hit a hurdle.

So originally, when we first started this podcast called Boss Uncaged, it was supposed to be a spinoff podcast called Boss Up. And I went through and I branded it because that the first thing I always do. Every time I come up with an idea, I go through the brand. I was just like, oh, be cool to do two, two separate podcasts. And the more I dove into developing one podcast was more I was like, yeah, I don’t think I want to do two podcasts.

So it gave me opportunity to take some of those episodes and to take new information. And, you know, going into the end of season one, I started doing mentoring sessions like one on one mentoring sessions with people.

Those are the episodes that we’re going to be bonus episodes. In addition to it, I may talk about episode about, well, why is it fruitful to record video and how to convert video into audio and take that audio and transcribe it and then take the content to create a book. So the bonus episodes are essentially going to be at the end of every single month. I’m going to dissolve and dive into kind of like a live consultant episode, with just me giving you tips and tricks of the trade to kind of help you take the things that you listen to in the first part of that month and then take action on them.

No, that makes sense. I mean, if anybody has been listening to the to the podcast, you know, through season one, you get all of these little bit of nuggets, you know, from each of the episodes, and even if you go back and take notes, is still always kind of that one thing that’s missing or that one piece is missing, like, you know, I bring up Greg Caesar’s. I’ve probably listened to his between him and Tal’s the most. And I’m always picking up little nuggets on from a business perspective and from my business. And then it’s always that well, next step or next question that I may have or next something.

So I think your consulting episodes or your Boss Up episodes are going to be really good for that just to give that extra little. OK, well, this is what he was talking about and this is essentially how you do it. So, yeah. Do you have any of the the consulting episodes you want to bring up or talk about so far?

Yeah, because I’m a big guy on six degrees of separation. So Jordan. Right, which is the son of the chief. The chief episode, was the last episode of Season one. And, you know we had an opportunity to help her publish her book and to go through that journey. We talked about that live on the on the podcast. So I had an opportunity to talk to and I think she alluded to it on that episode about had opportunity, talked to her son to kind of give him better direction and easier ways of doing things.

Because he started his own apparel brand. Yeah. And originally I was like, OK, he’s doing the apparel, he’s getting sales. And I’m like, you’re going to have to kind of split this brand between a brand that you can kind of dropship that when you kind of do mass production and then you could have your custom or your signature line. And obviously, the signature line goes back to what I’ve learned in working with Molano. So just pulling all these different elements together, we had the opportunity to talk about, OK, this is how you’re going to set up your dropshipping. This is how you’re going to do this.

You want to stage it in this way, to market it in this fashion and then do your signature line secondary to it, which is more of a cost cost difference between the two different brands. So we had an entire I think was like maybe forty five minutes of just me consulting him live and taking that and make it into a bonus episode.

No, that’s really great. I mean, I’ve seen his brand grow. I have a couple of his pieces that, you know, I put on Instagram, this that and the others are really cool, kind of like black and white thing, which I think is awesome. T-shirts and sweatshirts and hats. And it’s just growing and growing. And, you know, I think that having that kind of consulting episode and even if it’s for an individual that’s not trying to build a clothing brand, you can still get little nuggets of how to’s from those episodes.

So like I said, we went from we had 28 episodes in season one. And what is it going to be? A full 52. I guess an episode a week season two?

Yeah. So the goal is to hit 52 episodes and to hit ten thousand downloads throughout this year. I mean, I need to kind of figure out the equation to say, OK, I want to hit 10000 downloads by this date and just start talking about it every episode. So this is the first time I’m going to say, you guys, if you have opportunity and you’re listening to this episode and obviously share what other people send reviews, and I think the reviews are probably more credible than just sharing it because it gives us an opportunity to kind of build up on iTunes. It gives us an opportunity built up on multiple different platforms.

But this is a year of growth and growth, and it’s the first year which just kind of trial by error, testing things out. But now you’re going to we’re really going to push this this brand and get it out there so we could help more entrepreneurs and more small business owners.

Yeah, definitely. I think, you know, the first year was just about, you know, building the podcast, getting the interviews out there. And we had some really great interviews in season one that I hope we get a chance to bring back in season two. I mean, season one was right in the middle of covid. So a lot of these business and brand owners and entrepreneurs have had to completely change what they do on a day to day basis.

I’m hoping we’ll have an opportunity to bring some of them back to see how they pivoted. But like you said, 21 is the year growth, 21 is the year being legal.

I guess you could say Boss Uncaged is legal now. And you know, it is time to get it out there.

I think you mentioned at the end of season one, you never did any ad spend for season one of Boss Uncaged. And so all of your growth has been completely organic, word of mouth, you know, from text messages, you receive emails, you receive this and the other. But like I said, the reviews leave the comments, send the emails. Subscribe, you know, on the podcast itself, you can share an episode directly to somebody, you know, from email or text messages, this that and the other because we want to hear what works and what doesn’t work.

And I think last year it was just, OK, we’ll get it out there in the public. And this year, it’s like give us your feedback. Let us know what works, what doesn’t work. So that’ll be great.

Yeah. Yeah. So I mean, and also a part of that talk about the legalities of it. I mean once I kind of get into branding and branding development and this is probably the episode I’m going to talk about in general down the road as a bonus episode, but getting copyrights and getting trademarks are golden. So, you know, obviously last year, being that the results that I’ve gotten from podcasts, I decided to go ahead and file for a trademark.

So we’re in that process right now to where Boss Uncage is essentially going to be a trademark, much like the Serebral360 brand is going to be a trademark. So we’re like about maybe sixty days into it.

So somewhere around April or May, we should hopefully hear back to say, hey, legally, we are now Boss Uncaged and it’s a trademark. So we’ll take you on that journey and keep you updated through the bonus episodes as well.

Oh, yeah, I can’t wait for that, and that’ll be really good learning experience. I think people have, you know, their logos and their statements and their brands and things that need to be trademarked and just figure, oh, well, if I’m using it, it’s mine and not always. Sometimes, for the most part, you can fight that, but not always. So even you know. Yes. Your branding, Boss Uncaged from the trademark standpoint, but then also to teach your listeners about how, what is that process look like, you know, from a cost perspective, you know, what does that look like?

Do you go through an attorney? Are there services where you don’t have to go through an attorney? I highly recommend an attorney, which we have a really great attorney, high five.

But, you know, there are services where you don’t have to do that. So that would be a really good episode to kind of jump into. I want to pause because we have something also really awesome to talk about related to Boss Uncaged 2.0, 5.0 at this point. You have an app and you know how much I absolutely love apps. So talk a little bit about Boss Uncaged the app.

Yes. So it’s it’s still I mean, I could release it tomorrow, but I’m just trying to obviously going back to Chris’s comment you’ve got to start ugly. So what I’m doing right now is I’m removing some of the feature sets when I first. Yeah, I started creating the app and I was like you know, just developing it. Put that feature, put that feature, put them all, put them all.

And I was just like stop, pause, go back to the book, start ugly and just get that product out there. So I’m reaching out to the audience right now to say, OK, what features do you guys want? I mean, obviously the podcast through the app is going to allow you to play the podcast. It’s going to allow you to communicate with a community of people, communicate with myself.

It’s going to see the videos from the recording?

That that is a good feature. So, again, I could put the features in there.

I’ll take that one.

You’ll take that?

So, I mean, the feature the videos are subject to played on YouTube, so it should be a matter of connecting it. I’m going tech tech techy on you guys now. It’ll be plugging an API from YouTube directly into the app. So, I mean, we potentially could do that. But again, this is a conversation I’m leaving it open to the viewers are going to what features do you guys want? Do you want to be able to put comments?

Do you want to be able to share? And some of these things are going to be default. But again, like thinking about roadmaps and again, going back to lifetime deals, I’ve been studying lifetime deals for this moment so I can create my own app and essentially have it be out there based upon what everybody else is doing and based upon what I want to do. But the biggest thing I’ve learned in the generations of searching on these apps is that community driven, like what do you guys want as features?

What do you guys want me to add into this app? So, again, I’m going to do an official release episode. We’ll talk about that as the season continues to grow. And I’ll do some marketing. But this is kind of giving you guys a heads up that this app is definitely coming down the pipeline. It’ll give you an opportunity to now listen to the episode, but it’ll be some other features included and whatever features you guys may or may not want to put out. There will be greatly appreciated as well.

Yeah, like I said, same thing. Email, comment, and let us know what you would like to see in the app, in the apps that you use. What technologies are you using that we can bring to the app as well? So I’m excited about the app. I’m a big app user. So if you can, I can hear the podcast with the app, watch the videos and in essence learn something from it, maybe become, you know, some kind of courses that can be included on the app future state. I think that’d be a really great add on to Boss Uncaged.

Yeah, but I guess one other thing about the app is if you’ve been following me on Instagram or Facebook in general, you know, time to time, at least once a day or so, I usually post motivational quotes and just like little things like that. So all those images that I’ve been posting for, like the past year or so, they’re also going to be included in the app. So now you can kind of just you know, you can look on Facebook, you can look on Instagram, but you’re going to be able to go to the app and just kind of pick a day and get like a words of wisdom or some motivation to kind of move you forward through your day to to keep you motivated to your next goals and to keep growing your businesses.

You can push notification me and be like, hey, you’re doing awesome today. I’m adding that one to the request list.

Push notifications?

Yes.

That’s the beauty of that. That’s the beauty of having the general public giving items like that. Push notification would definitely be great to say, hey, a new episode is launch or hey, you need some words of wisdom for today and here it is.

Cool. Another great add on to Boss Uncaged, which I’m super excited about is how do we get a chance to talk to you and how do we get a chance to talk to the people who are on your podcast? And I think there’s a phone number that we’re going to have for this season two. Talk a little bit about that.

Yeah. So, again, going into this whole lifetime deals and I think it’s going to be an episode. I’m just talking about how to manipulate Facebook and how to find lifetime deals. And a lot of people probably thinking like, what the hell is a lifetime deal? Like, how does that work? And I think we talked about it a little bit on Season one, episode one, but essentially a lifetime deal in today’s world. Everything is subscription based. Right?

So if I decide to go to Quickbooks, Quickbooks has twenty dollars to seventy nine dollars per month subscription. Or I could kind of feed that capital into up and coming startup companies up and coming new apps that are out there and being that I’m in that space of development and creating stuff, I love subscription models, but I love lifetime deals a lot better because it gives me an opportunity to not only fund and help fund a new product or new service or a new app, but at a reduced cost so I can get a lifetime deal to, say, 60 bucks and it’s lifetime access all the updates and all the upgrades as a kind of like a founding person building into this application.

So one of the situations that I got myself into was looking at phone numbers, understanding like, you know, 800 numbers, 900 numbers and what can you really do with a number? How could you do number marketing? And so I’m diving into that space now. So I had opportunity to buy five numbers, lifetime deals.

And they’re backed by a particular software that gives me several different features, analytics. So the new Boss Uncaged phone number is 762-233-BOSS. It took me forever to get the boss at the end, but so this number is going to allow you not only to just reach out to contact me directly, but it’ll allow you to leave voicemails behind. It will allow you to send text messages. So, again, this is a particular software that I’m going to be able to capture all this information and refunnel it through the podcast or put posts or tweets or Facebook updates, all based upon the information that you’re going to be able to call.

And again, I’m trying to figure out the transcription. So imagine you can call me, leave an audio message, and then I could kind of transcribe that and then have that regurgitated back on the website or regurgitate it back on a blog. And that’s the goal that I’m going for with these phone numbers.

Yeah, I mean, I think that’s a really great add on. I mean, going back a little bit to OK, you have the Boss Up sections of your podcast where you’re almost doing like a brief consulting on or a brief how to on dot dot dot. And then now I as a listener have the opportunity to call 762-233-BOSS, for the most part, if I have follow up questions to be like, all right, you talked about how to, you know, connect an API in order to do X, Y, and I’m not a tech person.

So to connect in an API, to do X, Y, Z, and they may have a more detailed question, or they may want to request services like, oh, you have your consulting services or they may want more information about someone who was on your podcast. You know, hey, you know, your money guy, he’s on the podcast. How do I get in contact with him? I know his information’s there, but, you know, sometimes I know it’s pretty old school.

No one talks on the phone anymore. But there are a few people in the world who actually like to pick up the phone and call and granted if it’s two a.m., we may not answer, but like you said, have the opportunity, leave a message to transcribe and respond, respond to you, if not directly at that time or next morning when you wake up. So I think that’s a really great thing to add the number on there and give opportunity for people just to kind of pick up the phone and ask the question if it be you or one of your guests.

So that’d be really cool.

Yeah, yeah. I’m looking forward to see again. I mean, I’m, AB tester, so I mean, I do these things just to kind of test the market and then obviously just somebody out there thinking about it or they were like, I don’t know how to get access, I don’t want to do it. So, you know what the hell, I’ll do it. I’ll show you what my results are and then you can kind of learn from my example and run with it.

But I mean, to your point that phone numbers are still golden, right? People are nine out of ten people are on the phone regardless of what they thinking. So if they’re not going to call, then if they can text, it’s communication.

No, completely makes sense.

Going back to some of the things you were doing in twenty twenty. Publishing books for yourself and for other clients, Boss Uncaged is is getting a book. I know we talked about this at the end of last season, but you know, just looking at the market, looking at the space that you’re in as far as book club publishing for yourself and for your clients as well, it was only natural that we turn Boss Uncaged into a book.

I am a super big reader. I’m an old school reader. I like a paper and a book in my hand versus Audible or having some other kind of like electric electronic device. So again, podcasting is all about hearing the story, learning something new and then being able to follow up. So you’ll have your app now. You’ll have the phone number to follow up. And now some of these stories will be in book form. So talk about the book a little bit.

Yeah. So the book essentially is one of those things. You know, when you wake up in the middle of the night, it is like, holy shit, I got an idea how to execute it. So I kind of held myself to the fire. And I created the book cover based upon the the cover of Boss Uncaged currently. And I put it out there on Amazon and I put it for pre release. So it’s there for pre release right now. And it actually if you get a chance, you can go check it out.

It obviously is Boss Uncaged. Right. And just search for it on Amazon. Or you can search under our publication brand, which is Serebral360 Publishing. But I put a due date on there, and the goal is I want to take the twenty six episodes that were originally created on season one and the key takeaways from each person we interviewed. So, for example, we’re talking to Greg Cesar right and Greg Cesar talking about marketing and being a creative marketer.

So on that particular chapter is going to talk about like alternative ways of marketing.

Right. And understanding that to be unique and to be different. Sometimes you have to know the basics. And then once you know the basics and going back to Greg Cesar, pulling his concept into it, it’s like, dude, email list are the basics and the fundamental ways of marketing. Right. And then you have to add the creativity. So how do you uniquely create email campaigns to talk to your particular audience? So just going into that model and then I’ll take some quotes from his episode and put them in there to kind of give some feedback to him as well, too.

And and at the end of every single chapter, it’ll be on ways to contact Greg or where his website is or kind of like what we do at the end of the every episode that we have on the podcast. It’s his Facebook channel and all that stuff. So it’s going to be a great marketing tool for the people that were on our show. And it’ll be a great way to take the information that was on the show and put it into a reading format to kind of guide people on their journey to success.

No, I think it’s an absolutely perfect idea, just that additional piece of information to, you know. Yes, it’s just a podcast, but there’s so much more that you can get from a podcast. And a lot of us right now are still at home. We don’t know if we’ll be going back into offices and commuting again in twenty, twenty one. We don’t really know what that looks like right now.

So, you know, I don’t always get to be in the car and listen to the podcast. But like I said, there’s an app, there’s a phone number. If I have questions there’s a book, if I can just sit and have time to read, then yeah, that’d be really cool. I’m excited for what season two has coming forth. Any kind of final words?

And the final words that I would say. You ask me the question, final words of wisdom.

It’s just I mean, take this podcast as a tool. You know, it’s not necessarily me marketing my services. It’s more so giving you an opportunity to hear from other people that are in multiple different industries that are all on like journeys. And everybody’s journey is similar in the sense that they started here. And their goal is to get here no matter what their objective is, if they want to become a millionaire, if they want to have a successful business, if they want to have an enterprise, whatever it is, they have to start somewhere and they have to climb to this level.

And on every single episode, we’re going to ask particular questions is going to dive into not only their why’s, but their how’s. And what are they doing uniquely different than anyone else in their particular space and and taking that information and giving it to you to give you an opportunity to take action on what they’re saying. So when I on the episode, like, what’s one word of advice you would give to someone that’s maybe 18 or 30 years old stepping into your shoes?

Right. And they’re 20 years behind you, 30 years behind you, 40 years behind you, and they’re coming up in the leagues. What would you tell them that they will need to take heed to to become successful as they progress on their journeys? And that’s why when I usually start off all my episodes, I usually ask that question and I’ll take that 30 second clip and I put it there. And that clip is essentially to say, hey, this is something that you need to listen to, to take action on.

If this person is successful and they’ve done it lead by example and take action. What they’re saying, if what they’re saying registers, which you directly, then stop whatever the hell it’s you’re doing, no matter what it is you’re doing, take note of it and then apply it to an action. And that’s the only way you’re going to get the results to get to where you want to be.

Sounds good. Like we said before, subscribed, leave the comments, leave reviews. We want to know what you want to see, what you want to hear, what you love, what you don’t like, what you don’t love.

Feedback is the fuel kind of that we need in order to kind of keep this thing going. So take the time. Subscribe. Leave a review. Season two is going to be awesome. It is going to be fruitful.

You’re going to learn so much. Like he said, leave your comments in regards to the app. Remember this? I added, I requested video and push notifications.

So remember that for prosperity sake. But, go ahead and finish us out.

Yeah. So I mean, I definitely appreciate everybody that’s been an avid listener from season one growing into season two. I mean, obviously we wouldn’t be here right now without you guys. And to be honest with you, like I said, I’m a big AB testing guy. So the numbers were in there the season two wouldn’t have happened. I would have stopped the season one. And we’re like, what a great first season onto the next thing. What’s the next thing I’m going to do today?

Right. But the reality is, that everything I’ve ever done, I think podcasting is kind of one of the things when you find your roots and you want to dig in and I love podcasts. When I do a podcast, it’s not work. It’s actually fun. And honestly, I haven’t had that emotional response to a business venture in a long time. So, again, I appreciate everybody that’s a listener. Just keep on growing and keep on spreading the word about Boss Uncaged.

And let’s get it out there. S.A. Grant, over and out.

Host Of Boss Uncaged: S. A. Grant With Co-Host Alex Grant. Season Opener – S2E1 (#29)2021-02-18T01:41:03+00:00
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