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Founder Of Tras la voz, Kastaco and “Contando mi historia” Planner: Patricia Luciano AKA La historia de la jefa de voz – S2E14 (#42)

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Boss Uncaged Podcast Overview

Host of Tras La Voz Podcast: Patricia Luciano AKA La historia de la jefa de voz – S2E14 (#42)

Founder Of After The Voice, Kastaco and “Telling My Story” Planner: Patricia Luciano AKA The Story Of Voice Boss – S2E14 (# 42)

“First, listen to yourself and find your own voice. Sometimes we give so much importance to other people’s voices that we forget that the only way the greatest things that have happened in this world is because some people decided not to pay attention to other people’s voices. So first of all, listen to yourself and when you listen to yourself, you find out whether or not other people know better.”

In Season 2, Episode 14 of the Boss Uncaged Podcast, S.A. Grant conducts another powerful episode for Women’s History Month. He sits down with Patricia Luciano, a commercial voice-over actor turned entrepreneur, creating her highly-successful application Kastaco that connects voice-over artists with agents. She is also the host of the award-winning podcast Tras La Voz, which covers speaking techniques and articulation methods for speakers and voice-over artists and the stories behind the voices.

Fueled by a high level of ambition, Patricia created a voice-over work career after being told that she wasn’t good enough to work as a voice-over actress. Now, many years later, she is an expert in the field and a mentor to up-and-coming voice-over artists.

“I decided that, ok, I understand that I want approval. I really, really, really would like to be accepted and praised. But if you’re not going to accept me or if you’re not going to find that what I do is good enough for you. Ok, maybe I don’t like it, but that’s not going to stop me.”

Don’t miss this episode covering topics on:
How being told you’re not good enough motivates you more
What is a commercial voice over artist
How to manage multiple businesses and businesses with a partner
And so much more!

Want more details on how to contact Patricia? Check out the links below!

Patricia Luciano
Podcast https://open.spotify.com/show/3Bp0R2zHe3IzM0hvrIEBUy
Website https://patricialuciano.com/
LinkedIn https://www.linkedin.com/in/patricialuciano/
YouTube https://www.youtube.com/c/PatriciaLuciano/featured
Facebook https://www.facebook.com/PatriciaLucianoOficial
Twitter https://twitter.com/patricialuciano
Instagram https://www.instagram.com/patricialucian0/

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Boss Uncaged Podcast Transcript

S2E14 – Patricia – powered by Happy Scribe

Everything is looking good. All right, three, two, one. Welcome, welcome back. The Boss Uncage Podcast’s. It’s. We have Patricia with us. But I’m going to give you a little background, kind of like how the whole podcasting world works, right? So earlier this year, I had a podcast interview with VirnetX, who I met at Bedfast. And through that podcast, we kind of developed a friendship and then he made a referral to Patricia.

And so me and Patricia had a conversation a couple of weeks ago where she would just tell me all the things that she was working on and all the things that she’s done. And I was like, I got to have you on the show. So without further ado, Patricia, are you doing today? You know, I’m very excited and also a little bit nervous because this is my very my very first interview in English like ever. I mean, I’ve never been interviewed in English, so it means that I’m excited because it’s my first time.

And also I’m a little bit nervous because it’s my first time, but a bit of that. I’m very, very happy and I’m very excited and optimistic, not only about this interview, but also about all the things that I’ve been doing and also about all the things that I think that these twenty, twenty one, it’s going to bring forever for all of us.

So what do you. Where are you right now? Where are you located?

I am in Dominican Republic, in Santo Domingo, to be more specific. That is the capital of Dominican Republic. Right.

Right. So, I mean, just going go are you talking about all these different things? And, you know, you and I had a conversation, so I want you to dove into all the things that you’ve been working on and developing in the past few years. Well, for first of all, my voice actress, but more than a voice actors, that is what in the United States is the way that people who works with putting their voices into commercials is the way that you call it a mine.

In my country, we are called more like Lakotah. That is like more like, oh, that is those terms that are not so will translate it. Right. And I’m a commercial voice actress. I’m used to work with big brands like, let’s say VSA, Samsung, Hyundai, you know, in Spanish, of course, and a lot of Dominican brands as well. And also I’ve been a writer director from programing director in a radio station for I’ve been doing that for five to 10 years so far before prior before that, I used to be a producer.

Right now I know these past three years I feel like I became an entrepreneur because I launched an app that is for is created to connect voice actors in my country with agency so they can, like, find those opportunities and be able to have their voices into these commercials to make it easy, of course. But there is a lot of things in between things that maybe my explanation is a bit rough. But, you know, to put it easy is what that does.

Also, I have a podcast that is called Trust Levels in Spanish, in Spanish, but in English would be like behind the voice. And what used to bring on the table in that podcast, I talk about voice acting, I talk about speaking, but speaking like techniques, like how to articulate, enunciate, how to do this or to the like is very specific in some stuff, but also stories behind voices, Latin and Latin American voices, people that do what I do and what happens with them.

Also, I am a mentor for people who need to, you know, to go out and share their stories. So I’m like a coordinator for the for their stories.

And I also have a company with my husband that what my company do is that he’s an audio visual.

Professional and mostly what we do is that he’s not my brother, he’s not my department, he’s not what I do is what he does. But anyways, I’m part of that company, too. And what he does is that he’s a swimming expert and also he works with TV commercials, radio commercials, the part, the produce, the production part, the person who is behind those for the production things. What I do is more with the talent. And what he does is more with the production and with all the pieces together.

Yes. So, I mean, this is one reason reasons I want you to show. I mean, you’re juggling a lot of different things right here, but they’re all within one wheelhouse and that’s essentially media. How did you get into that area of expertize, like, back up a little bit, go back a few years? Like, how did you get into it? Do you have popcorn because this star is going to be like, oh, OK, first I have to say that can you eat?

You know, when you hear my voice, you don’t hear this voice actor that, you know, the sound is like that deep or that profound that you feel. That is not the way I speak. So when I started my career, I wasn’t I wasn’t considered like a talented person, actually. I was told that I wasn’t taught. So anyways, I. Tried, I pushed myself to. To find opportunities for me and if I could find it, I was I was going to create it.

So to make it short, the whole story. This is what it is. I am I wasn’t going to sit there. And sometimes I right now, maybe I’m still not considered good enough by people that are more used to find talent in other people when they can see like black or white. But I’m the kind of talented person who is going to.

Create my own talent, so that’s my story. I wasn’t going see they’re talented, but I decided that I was not going to pay attention to those to those opinions and I was going to create my own talent. I build it. I build my opportunities as well. If you are going to give me the opportunity to come to your podcast to talk about me, I’m going to create a podcast. I was going to talk about me. So this is the kind of person that I am.

If I don’t find a way, I create a way.

I mean, it’s definitely powerful talk. I mean, most people would be conflicted with trying to get approval from other people.

And what you’re saying is that, you know, looking for approval that you’re going to keep working for and you’re going to do it no matter what.

So, OK, I have to be honest, I would like I would love to be like accepted and validated. Of course I would like that. You will say, oh, my God, I used to believe that you were not talented, but now I see you and you’re so good. I would like to receive that because I’m a normal person and I’m still my inner child is still begging for that approval. It’s just that I don’t pay attention to that.

It’s just that I decided that it was going to be modeled by that that need of me. That needing of other people’s approval. I decided that, OK, I understand that I want approval. I really I really, really, really would like to to be accepted and praised. But if you’re not going to accept me or if you’re not going to find that what I do is good enough for you.

OK, maybe I don’t like it, but that’s not going to stop me.

Yeah, I mean, it’s definitely powerful insight. And it’s also a testament to where you are currently on your journey to where you’re going to go. So, I mean, part of your podcast. I mean your podcast. I think you were telling me your podcast won an award as well, too.

It’s been nominated like three or four times. Very good. You know, like awards, like people are back in Mexico or Godo in the Republic. Actually, that won just we just found out like three or four days ago that we really we had an official nomination. But my first nomination and also my first award ever was like two thousand and eighteen. And I wasn’t even going to submit my my my podcast because when you refused to be. When you used to be, but when other people put you down so many times, you get used to not show not so you’re not put yourself in some situations like to make other people approve you.

OK. So, as always, used to not being approved by some people, I will never, ever I was never going to take anything that would that I would create. And I will go to any word to say, hey, what you know what? Take this consideration in consideration. But what happened was that I had this person in my life. I have this person in my life. And I she just met me through the podcast and she wrote me.

And you got connected. And she started like commenting wouldn’t comment in any way in any polls that I would, you know, that I would have in my Instagram or whatever. And then one day she found out that I was going to Colombia to be in the in this big festival that was going to happen in that country. And what happened was that when she found out, she said, oh, my God, you should listen. But this has put us in a group, you know, what sub-group.

That that we owe all the people that was going to be in the festival, you know, we’re all together in this. What’s this? What’s up there? So she said that she invited everybody to listen to my podcast. And somebody said, why don’t you submit your podcast into this award? And I said, well, OK. I mean, it was like, OK, fine, I will. And I just did it. I didn’t think about it.

I just did it. And then I won. When I won, it was my first time ever winning an award. And it was something. And if you ever have the ability, I will send you. I don’t know if you speak Spanish, but I will send you anyway the way I like I like like this one when you win an Oscar that you say these words so well, something like that happened to me. I wasn’t. I really wasn’t expecting that I was going to win.

Everybody will say to me, was that what everybody was? Tell me that. I was going to to win, but come on, people who were nominated in the same category as I was where so much more than me in any way more talented, more experiment. They used to have, but guys like four, three, three or four years prior to me. So it means that I would have I win. So I won with a crazy, crazy thing.

I was very moved. I cried, whatever. Then after that happened, I understood something. This is very. You know, this is a good thing when you win something, but but it also means that is people who is giving you those of those awards. And when I say that, is that. If you you know, even if you win or even if you lose, nobody’s taking anything away from you or nobody’s giving you like this thing that is going to change your life forever.

Something like that you have to embrace and you have to celebrate. But you have you can put all your all your emotions and all your expectations and put yourself, you know, in a way or in a place that if you don’t win or feel when something is is going to change your life in a way that you you depend on those winnings to be more or to be less. I don’t know if that makes sense to you. I’m trying to what I’m trying to say is and I’m going to rephrase that is I love winning.

I love receiving that approval because, come on, my imposter syndrome depends on receiving approval. You know, if I will follow that road any time that my, my my poster will talk to me, of course, I will be begging for everybody, but. What I understood after me winning that award was that it’s awesome winning, but it’s also something that people like you is giving you is not like this is going to make you be more or less is just something that that will give you the opportunity to remember that you are doing a good job, but that doesn’t make you a better person or a bad person.

Just so when I understood that, that, OK, I can make my work and I can receive approval from a group of people that will find my job or what I do. You know, like is something that good enough that they could say, OK, this person, this, this or not. But I have to remember that the reason why I’m doing what I’m doing is not because of the awards, because what happens and I don’t know what happened to me was that after I won that that award, then I was like, I won more.

You know, I want to I want to keep doing this because this is so good. It’s like the first time you go to a rollercoaster that you go up and then you don’t you don’t want to go down. And then I have to remember that this is not what is going to define me. Other people, other people’s other people’s approval, what is going to define me is what I am. So of course I’m going to keep submitting my work because now I know not that I can win, but that I can be part of something bigger to me.

And that’s good. And you deserve if you’re listening to me, whatever you are, you deserve the opportunity to put yourself out there and show yourself that you can. But the reason why you have to do that is not to show other people that you that you belong, but to show yourself that your work deserves the opportunity to be chosen. So that’s what I’m doing now because. It can be very confusing when you comes when you come from a place.

From where I come from. And you see yourself. Through the through other people’s eyes, sometimes you see yourself so tiny, so. Vulnerable and so untalented. So you need to come back to yourself and to look at you in the way God is looking at you as somebody who really deserve everything and what you deserve is not an award, but different feeling sensation that you’re doing your best. I don’t know if that makes sense to you. I’m trying myself to be very clear because sometimes I get lost in translation and sometimes I know that I’m making some mistakes in my English.

I’m so sorry, but I’m doing my best to be as passionate about this as I am in my real life, because this is very important to me that you out there understand. The you deserve it, you deserve and that you deserve doesn’t come from what other people tell me that you deserve, but what to what you claim and what you are willing and ready to receive. Yeah, I think I don’t think anything got lost in translation at all.

I mean, I think you put your heart and soul into everything that you’re doing. And obviously it shows I mean, it shows right now. I mean, I asked you a question and, you know, pretty much you are more of a motivational speaker than you probably realize, right? You are. I mean, by default, you’re giving it’s one thing to talk about doing business. And I’m growing and I’m doing a podcast and I’m developing apps, which you are giving motivation to people to let them know that you don’t need the assurance of anyone else, even though when you do get the assurance, it’s a powerful thing.

But in the end, you don’t need it. You’re doing it for you. So going back to to your podcast, let’s talk about your pocketbook. What is your podcast about? Like what kind of discussions are could someone find from your podcast? Mike Watkiss has grown in a very weird way at the beginning, I started put in other themes about voice of voiceover and voice acting, because when I started, I didn’t find because you know what happens with me?

I used to look for things, and when I couldn’t find it, I was going I was going to create it, you know. So when I was trying myself to be a better voice actor or actress, I was looking for information and free information. In Spanish. And I didn’t find it, so at that moment, it was nice that Mike Watkiss has two years, so it was the last quarter of twenty eighteen. So, you know, I was I was thinking about it like for over a year, but finally I decided to go with the flow because I felt nobody’s going to listen to me.

Who am I to be listened to? Because there are a lot of people out there that have more to say that what I have to say. But I find those people I didn’t find that information. I didn’t find anything. So I decided to do it. So my guess is that it started as. A tool for people who were interested in voice acting and speaking as well, like how to put your mouth like this or how to use your hands like that, you know, and also I was going to talk about that is my favorite part.

I was going to talk about these emotions that comes with this kind of. Of careers, you know, because when you are like an accountant, if you make a mistake. You know, it’s like some something can come and say, OK, this is your mistake, this formula is not well, Wolf, you didn’t do it well, but when it comes to speaking or painting or or writing, it’s very subjective because what right now does doesn’t.

Fit in two years could be the sensation, and you can say, for example, you know, if we talk about podcasts because podcasting started like almost 11 or 12 years, but it was just two or three years ago that everybody went crazy about it. Clubhouse, for example, is an app that started like last year. But right now is that is like everybody’s crazy about it. So sometimes it’s just that the market is not ready for it or the market is not ready for you.

So. I talk about I started talking about imposter syndrome, comparing yourself to others or let’s say I don’t know, like in the those emotions that sometimes you just don’t validate and you just think that is not good for you to feel that way, because that’s the problem.

I mean, if you if I tell you I feel so in this right now, because you have that background, you know, I don’t you will say, oh, my God, she’s so open when you can say that right now because everybody’s so open and so vulnerable because, you know, after Randy Brown decided that that ability was something that we children raised, we’re five years ago, I will say, oh, my God, I’m so angry about your background.

You will feel awkward and it will say, oh, my God, this person told me this and you will judge me. So I started like a Democrat is Democrat said, like when I started to be more Democratic with my content or more debt to be more Democratic was to put my content into a democratic way where where other people will say, oh, my God, I can connect to these. I feel envious. Sometimes I feel I compromise.

I compare myself to others. I put myself down because I feel that somebody else is better than me. I have an I have an imposter syndrome that is winning the battle. So I talk about that. And then second and second season, I started bringing other people to to share their stories right now, like in a transition where I’m still receiving stories. But I think that I’m going to twist a little bit where I’m going to keep talking about stories.

But I think that there are so many stories out there that are shared, but also there are so many topics that need to be. But we bring on the table to put on the table and I and sometimes if I don’t find it, I have to be the person who is going to to bring it. So I’m going to keep like these, make sure where I’m going to bring some people that are going to talk about their story. But I don’t think that it’s only going to be about their story, but about those emotions in their stories that I’m going to bring on.

So, you know, something like that so much.

Well, I think it’s a good thing. I mean, I think you’re finding strength in vulnerability and you’re exposing that vulnerability and you’re showing that how you can be vulnerable and still be strong at the same time. So I think it’s a great balance to have that call a lot. To your point, a lot of people are staging their life in a particular way. Like if you look on Instagram, if you look even on Tic-Tac, everybody streamliner, they’re doing one particular thing and you’re exposing yourself to say, hey, it’s OK to be yourself, it’s OK to be you.

So I think the top of that, I mean, you’re woman empowerment side is definitely lighting a torch under multiple all the women out there that essentially are looking to inspire to be much like you. So I think that’s another commending you as well. And also, I’m sorry, just a little something that I want to point their. Look, I don’t want to sound like a victim because I’m not, but when you have been told that you’re not talented.

When you have been told that you’re not good enough and not like somebody says and you and you over here know when somebody tells you. You know, when somebody tells you in your face that you’re not good enough. That changed you, that changed forever, the person you are going to be. And. I don’t know if I ever did this to somebody else, because, of course, I cannot I don’t want to judge what other people said to me when they said that to me, because I understand that the other time it was a different time, a different time where things were not that.

That delegate, as things are right now, where people think more what they’re going to say, because now we’re more aware and I understand that this is a mistake, that somebody the. With me, maybe I did it with somebody else, I don’t want to put myself into a position now that I I’m a victim and other person, the other person who did that to me or said that to me was a bad person. You know, it was just a different time.

A different time, but. When somebody tells you. You are not good enough or you you don’t belong or you, I or you or somebody else is better than you. Is not your life change and it change because. You find yourself. Paying more attention of what that person said to you that day ages ago, then what you’re doing right now, I mean, 10 years ago, somebody told me something and still today I think about it.

So. My life changed. Three years, four years ago, when I’ve been told that for ages, so I’m used to be, but then he’s not something that was new to me. What happened four years ago, that was that I had this.

The big, big. Project in mind, and I thought that I was going to be paired with this person in this project and when that didn’t happen. I had to make a choice, I had to decide that if I was going to keep complaining about being put down or would be harmed or that somebody else decided to do something, I’m not including me. And I decided I had to decide if I was going to be. Like in high school, where nobody will pick, you know, in in the in the in the middle of gym time or whatever, but if I was going to say, you know what, I could create my own team.

I can create my own door, I can knock on their door, I can knock a lot of doors or I can create my own window. And this is what I think. I think that when somebody tells you that you’re not good enough, you have to make your voice. Be louder than the voice that is saying that to you. So with that right, it seems like you’ve been on this journey, right? I mean, obviously, you have the podcast, you everything else going on, but it’s more so a journey of motivation that you’ve been on.

And this journey started to say, you know, let me ask you that question.

How long have you been on this journey of success? We usually hear about somebody who’s successful after 20 years and is perceived to be an overnight success. How long did it take you to start where you are right now?

Well, if I have to be honest, it took me 20 years because there is some memory over there that you can see this mountain, this mountain, when you can see just the top of it and then you can see below the water. All that big is the biggest part of the mountain.

I’ve been working my ass off for it for almost 20 years, and I’m sorry to say I’m sorry, I’ve been working too much to. Beate. This person. I don’t feel. That I’ve got to get what I feel is that I’m getting in there, but what I do believe is that last three, four years after. Let’s say September or October of nineteen, I got twenty sixteen was the time where everything changed for me because I had I put all my hopes into this, something that I saw that I was going to be a part of and it wasn’t.

So as I wasn’t, I started like I was mad and I was mad. I started thinking on how to. You know, when I’m mad. I get into action, know if I get my I have two situations, if I get set, it throws me, you know, it frees me, it freezes me, but if I get mad, it puts me into motion. So I got really mad. And then I got into motion and I started doing things and I created my app and I lost it.

And then I decided that it was going to be a brand, you know, everything. Started because I got we used really, really bad, so, yeah, for years, I can say almost five.

So on that journey, is there anything that you would want to do all over again if you can do it again and do it differently? Oh, come on, everybody, always one to go back and change things, and I could, but if I change anything, you this is not Avenger’s, but you can change the past, but nothing changes into the future. You know, you’re really, really you really have to embrace what you are. Of course, there are things that I will have that I will like to be different, that I like to.

Have been. Less painful, but without the pain is just a movie, you it is only the movies that you can see that you have a pain and then everything got better and then everybody’s happy. No, you have to be responsible for your dreams and you have to be responsible for the path you take to get to make your dreams come true. So, no, I wouldn’t change a thing, even though if I know that there are things that maybe are legit or maybe I could have done better, but if I would have done better, I would have learned what I’ve learned.

So, no, I wouldn’t change I wouldn’t change a thing at all. So what you’re I mean, you’re such a hustler, right?

You obviously an entrepreneur at heart. Do you come from an entrepreneurial family? Does anybody in your family have the same entrepreneurial Lietzau like you do?

Well, this is a difficult question. No. Yes and no. When when I was a little kid, my father comes to a very humble background and my parents, both of them. But my mother used to be a nurse.

She’s alive and my father used to be a policeman, so. And their story, the story will be very long, but what happened with my dad was that he, against all odds, could. Could you know he. He graduated from Yale as an accountant and he could build a better life for he for him and for my mother and for my brother, but. You know, but because they had a very rough time, because they didn’t have money and all these situations, when I was born, my father had a different situation and we had a very nice middle life time for 15 years, we could say, and then we lost everything.

And when I say everything, I say, like the only thing we didn’t lose was our house, but we so all of the sudden I didn’t have money to go to the call to my coldish. And I know all of the sudden I didn’t have enough money to buy things to, you know, to do my homework. So it was very odd because I was enraged, but I was used to believe that I was always going to have. So when we lost all we had and I was thinking and when I say all we had is, was it wasn’t that they took anything from us, but that my father didn’t have money anymore.

We just have we just had our house. We didn’t have a car anymore. We didn’t have money to spend in leader of things, you know, and it was very odd because it happened all of the sudden today we have to learn we don’t have so. It was very it was awful for me because, come on, I didn’t have money to buy shoes, I didn’t have money, and at some point then my father was hustling. But when he was trying to do stuff and he always had this entrepreneur vein, but he wasn’t that entrepreneur.

He was he he was more these kind of people who will be like any entrepreneur, that he will work and also have these type things to earn money. But I didn’t understand that until like five or 10 years ago when I found out. And it makes me really proud and sad at the same time. By the time that he lost his job and he couldn’t afford to, you know, to keep the lifestyle that we used to have. He started these little you know, he became to us and I say sales, somebody who sells insurance, insurance salesman.

Yeah, he became insurance salesman, but nobody I didn’t know that. And he was like, dude, this is your job. So he could have money to, you know, to fulfill the needs from his family.

So now let’s know. I started working before I was supposed to start working and I started and I have all my my part. I remember I remember that at one point I was working just to have money enough to pay the phone bill in my house and the money to be able to write here we call public transportation, you know, so I could have money to be able to move from my house, you know, to to be able to go from my house to my job.

I didn’t have money to eat. I will I will be in hunger. I will eat like crackers or something. I will say I want to say anything to my father or to my mother because they were going to say, come on, stay at home. But I didn’t want them to understand that I was going to stay at home waiting for the opportunities to come. I spent like a year in that situation. Then I lost that job and then I was hired.

I was hired for somebody else. And then my life started to change a little bit, so. My mother was is not an entrepreneur kind of type, she’s more somebody who used to like to have a job. We saved her pay and we happy with that.

So, yeah, I think that. It comes from my father and also from my brother, but it’s something that even if it comes from them, I think that it’s something that comes from me as well. I don’t know if you get my point, because it’s not something that I wasn’t shown to be like that. I discovered like 10 years ago that my father used to do these things, but I didn’t see him doing those things. So maybe it was around me and maybe it comes from him.

But also I think that something that was that is something that comes from me as well, because it’s something that wasn’t in my life or I wasn’t aware of that. So, yeah.

So now that you’ve grown up, you have a family. So see your point about your dad, right. So now how do you juggle your work life with your family life? Well, I’m a workaholic, and I’m not saying that we’ve noticed here.

I’m not saying that because it’s a very good word for real. I’m a workaholic. Like four days. Six months ago, I had to go to therapy for the first time in my life. And it was because when the quarantine. You know, over Kamus, instead of taking time to watch movies or to read books or to need to rediscover who Patricia was, what I did was to put more work into my plate. So I had some situations at home because I was.

You know, all over the place, so I’m a workaholic, so it means that for me, it’s something that I have to be very, very aware of to be I cannot I cannot over oversee that. I have to have to be aware. And I also have to be careful because I have a son and sometimes he will come to me and will say, Mommy, I the I want you to play with me. And sometimes I’m going to play.

And sometimes I want to say I cannot play right now. But yeah, I mean, and this is what it is. I try myself to be a better person. It means that sometimes I’m going to win. I want to wait the with myself to be more present in my family sometimes and sometimes I’m going to lose and I think that is fine. I think that I don’t have to be perfect and I don’t have to have it all together.

I just need to do one thing today and keep doing it every day.

Mm hmm. So with that. Right. So you’re saying that you’re a workaholic, but you’re trying to find balance and in would most entrepreneurs like that’s the case, right? We’re trying to figure things out. We’re trying to get into routine. So what is your morning habits and your morning routines look like?

Oh, my God. That’s a tough one. OK, I will tell you what I’m supposed to be telling you my mornings are I at five and I will pray and I will read and I will love. The real thing is that I wake up most of the time. A three, your tour, two and a half or three in the morning, because I am the kind of person who is going to sleep like five hours and then I’m going to open my eyes and that’s it.

I’m not the kind of person who I open my eyes and I’m going to turn over and I’m going to sleep again. I just wake up and I have to wake up. So it means that I’m going to start working at 3:00 in the morning, at 4:00 in the morning. And then sometimes I, you know, I go with the flow and I keep them away from all day long. And sometimes I will go to sleep again at six or seven, depending on how long I woke up in the night.

So if you ask me, my routine is that I wake up when I wake up. I don’t I don’t. I try very hard to, you know, to open my eyes at 5:00. As says Rohit Sharma, we fight the fire fight club, but.

I’m still struggling, I sometimes I get to do it and sometimes I would wake up at 3:00 and then I cannot push myself to keep me a sleep, to keep it, to keep slipping. So what I do is that I wake up and I start doing things and I start my my morning routine. If I’m supposed to be trained by Bill because I like to read some passages and stuff, you know, to keep connected to these most. And I’m doing that, I have to say, like three or four months ago since three or four months ago because.

I don’t want to believe that the only responsible for my life, I’m responsible for what I do, but I also want to believe that there’s somebody else that is taking care of me is my choice to believe that so is my choice. I decided that, of course. Of course, if I will have the president of the company, you know, the greatest company in the world there, and I have the opportunity to talk to him every day, I will do it.

So what I do is that I try myself to talk to the president of my company every day. And I would you know, I write a journal, but this journal is not dear journal today. No, no, he’s not involved. That is not about for example, if I if I read, for example, I have this kind of stuff, let me show you. I’m I’m I’m a follower of Gary Bernstein. I love her. So, for example, let’s say that I take a car and he says, I have these kind of things.

I have different things like this. For example, it says, I don’t know if you could read it. The moment I realized would love your direction is presented to me. So I will take these and then I’m going to write down what makes me feel. And sometimes I receive information about myself that. Is going to be down my salary, you know, like, OK, I’m tired, don’t don’t show yourself I don’t need you today because as you might imagine, as you might imagine, I am all over the place.

It means that it means that sometimes I have to struggle with anxiety issues. So this is what I do. I try myself to keep myself connected. Sometimes I it happens, sometimes I just can’t. And those days I can’t. I just let it go. I decided that, of course, we need a routine. But in my opinion, you need to stick to routine, but also you need to understand that all these are not the same.

And sometimes I think that we are overwhelmed with the idea that if you don’t do something in the way other people say, says that you need to do it, you are wrong and you are bad and the work is going to fall down and you are not going to serve and you are going to go to hell or whatever you whatever it is. So I decided that I want to stick to my routines and I’m going to do my work every day to stick to it.

But this is a daily job, so it means that I don’t I’m not going to think. Today, if I’m going to achieve it tomorrow, I’m going to be president, tomorrow, I’m going to open my eyes, I’m going to do what I need to do. And then the very next day, things are not the way. I just I think that they should be I’m going to try myself to understand that this is not something that is in my control every day and all the time.

So, yeah, but my routine mostly is reading in the morning right now. I’m trying, but it’s not easy. I have tried so hard, but I haven’t get to do it yet. I’m trying to meditate. And why is that? Because I think nobody told me it, but I think that I have a leader attention disorder is how you call it. I don’t think that is a very large thing, but I think that a little tiny thing I have to a little bit.

I have to be or have that syndrome, so. For me, it’s not that easy to close my eyes, to let myself go, to let myself go, to see breathe. OK, now read. Now seeing that everything is fine or for me is not that easy. So, yeah, I’m trying to start with 30 seconds. I’m trying to if I can with 30 seconds, I will start with five seconds. So what I’m trying to do is to.

Put this thing into my mind and at least to do it, even if it’s just five seconds and then I’m going to keep building it, because for me, it’s not that easy, isn’t it? As easy as it is for other people that they just can’t sit down and meditate for two hours? I just can’t. So far. So it’s something that I’m trying to right now to integrate. And of course, we drinking a glass of water in the morning also helps me sometimes, but sometimes I forget.

OK, so you alluded to like books you’re reading and and it’s funny because, like majority of people that I’ve interviewed on this podcast that are on that road to success, all of them always at one part of the other say something very similar to what you said and they read books. So because of that, I decided to start up like online book club.

So if you don’t mind buying me, I want to know if I know that I went over there, right?

Yes, I’ll definitely I’ll send you the invite. So just going back to your books a little bit. Right. So let’s just talk about that. Right. So what books are you currently reading right now that are helping you on your journey?

OK. Oh, my God. I think that I must be the most uncaught.

I guess that unbraided. Different at the same time. OK, I’m reading right now one that is called Oh my God is Diyas.

Let me see if I have it right here. Right here. But this is what I’m going to tell it right now. It’s like 10 principles for inner peace and something like that in Spanish. I don’t remember to you the name. That’s one. I also. There’s another one. Also that I’m reading that is called Don’t Drown. Oh, my God, it’s like August and I was like, don’t drown yourself into a glass of water or something like that.

I don’t remember the name exactly. Those are from me building up this peaceful state of mind when it comes to business. And I’m reconnecting with millenary minds secret. I think that is a name I remember the name actually. I bought it like ages ago and like two or three days ago, I decided to really because I started to reading. But I would think that it wasn’t ready to to go further. So I read it until one point and I left it.

Now I’m back into it. There’s some Spanish guy that is called like Alvo, and he has a book that is called The Voice of Your Soul Levels. Wasn’t Wylma. He’s smart a Koshin thing, but he’s very is very accurate in all the things that this guy says. So I also I’m reading that one and a part of that I, I can show you my Kindle because I am you know, I could say that I’m a shopaholic when it comes to book.

I buy a lot of books. I go because I buy any time I go to the supermarket or to the whenever I find books that I have to bring one with me. So a my Kindle, I have a lot of books that I’m reading, but it has to do with my reader like how to be better or how to build your career. You know more. What about me, like a speaker or like a like a voice actor. You how much of my career as well.

So if you ask me how many books I’m reading right now, I have to say that for real. For real. I’m like reading like three, but I don’t speak to it. Maybe today I’m reading.

Oh, and also there is one book that I read every year, every year I forgot to really like for two years, but I read it every year. And it’s called How to Create Ideas There. And the author is called Jack Forster. He is a publicist. But the importance of this book and come on, forget about anything I told you, but please pay attention to this. The importance of this book is that. Even if even if he talks about ideas, I think that he talks about life because what it says applies to anything in your life and in a way that is very easy to read, but also very intuitive to for you to do stuff, to be to have a better life and also to be a better entrepreneur and also to be a better executive and a better nurse or a better doctor, because it’s very, very good.

So that’s if you will ask me a book that I will never, ever stop telling people to read is that one? And the other one is the good the good luck when I that the writer is Alex Ryvita because this is a story. About two nights, the black night and the black and white night and the way each of them created their own, Lutts in a very nice story, is very well written and is very good, and he’s very sharp as well.

So I think that these two books are like like gasoline for me. You know, on any time that I’m feeling down or I feel that I’m losing my path, I will come back to these books and these books are going to give me something back.

Well, yeah. I mean, I think you listed off like at least probably like 10 different books that I think are all going to be highly valuable books. And to your point, I mean, like, if I wasn’t on a podcast right now, I might be on Amazon trying to find all the books that you just listed out to kind of put them in my shopping cart. So I look forward to reading about those books in addition to books.

Right. What software are you currently using that you would not be able to run your business without? Editable.

Our table, because because well, actually, I use it for my like, you know, database for my for my for my app, but also because it’s very easy to use.

I tried to trade Laswell, but right now I’m starting to go to. Taking to take into consideration currently for me to be able to put on my schedule everything, you know, like you do, like you do, but, you know, editable is a very good good. And also Maistre, that is for my MABS is a very, very, very good software, because when I have a lot of ideas altogether, as you might might imagine, that sometimes it happens to me that I have or my ideas coming up and I cannot chat.

What I do is I will go to my minister and then I’m going to to create a mind map and it’s going this is going to help me to put all my ideas together. And I decided I just started to using this one. I but the the you know, the paid version of I don’t remember the name on my cell phone just died, but is an app that is for you for voice recording and it will write down the text, you know, and I think that this is.

Yeah. So what I’m transcription. Thank you. So what I’m doing right now, I just bought it yesterday. So it means that I think that this is the another app, that or software that is going to become like something that I can live without.

Great, great, great list of tools. So let’s say I am a young woman in my early 20s and I’m I’m I’m working at a corporation and I wanted to leave like a young woman in your 20s.

Come on. You have to give you you have to be come on and do that to me, please. No, no.

I’m saying hypothetically, hypothetically, old and hypothetically. OK, there you go.

So hypothetically, if I’m a young woman in my 20s and I’m kind of going through my life and I’m working and I’m deciding to step out on faith and I want to become an entrepreneur, what words of wisdom would you give to me to inspire me to move forward?

First, listen to yourself. First fine your own voice, sometimes we give so much. Importance to other people’s voice that we forget that the only way the greatest things had happen in this world is because some people decided not to pay attention to other people’s voice instead of theirs. So first of all, listen to your self and then when you listen to yourself, then you find out whether or not all the way around, most of the time we decide that other people know knows better.

What we need to do or where we need to go. Better than us, and let me tell you, that’s not true. You know, better trust if I will pay attention to the voices who told me that I was not going to do this or that I would. Or, for example, when I created my app. Of course, now my app is something very important in my country because or at least in my field, let’s say that.

But when I started talking about me creating this app. They the very, very people that I told that I was going to do that, I found some eyebrows, raised eyebrows or something like know some some some stuff that maybe could have made me think twice, but I decided not to pay attention to that. So. Oh, and also remember that those close to you. May not understand your vision. And sometimes you are waiting for them to understand your wishes, for you two, for you to give your first day.

What I suggest you to do is give your step. You can do your go and do your first step. And then you all the people are going to see your vision, because when you are inspired, other people can get inspired by you.

Yeah, I think that’s definitely fruitful knowledge to pass on as a young 20, 60 year old woman.

So wicked people find you online like what’s your Facebook YouTube handle? I mean, how could people find you? And all the ammo everywhere. No, actually, right now, my no crazy thing is I’m in love with that, with that thing. Come on, you can find me like Barisan Nasional Anglophiles. You can find me in jeans and Instagram like battery solution with a zero. Like because I couldn’t I couldn’t make the person who has but Siano sell it to me, so we had to zero zero in the end.

Also I have a Facebook with a Facebook fan page, but I don’t get getting to understand what I’m going to do with that. So mostly what I do is Instagram to PAOs, LinkedIn, and right now I’m starting again with Twitter or YouTube. I have a lot of things but are in Spanish. But but this year and actually it was like four or five days ago, we decided that we’re going to, you know, like we we we built my channel and things are going to be very good right now.

There is a lot of a lot of good stuff, but I’m not well organized. So right now I’m going to start like reorganizing in a way that you can find appealing. But anyways but you can find my shrine and then you’re going to find Deep’s for voiceover tips or podcasting or tips for oratory or speaking in public speaking or stuff like that. And yeah. And my website, of course w w w every dot com dot com.

Great. So we’re going to go into some bonus questions.

Right. I got bonus money for those most questions.

Well, I want to think about it by the phone. So some traffic to your website right now.

OK, well OK, fine. I like it. All right. So bonus question. If you could spend twenty four hours, anybody dead or alive, uninterrupted, who would it be and why? Oh, come on, that’s stuff. Of course, I will say, Mike, that I mean, I will say if I if he’s not, my dad will be Jesus or or Mandela. No, I don’t think Oprah Winfrey. But if I get above, I think that I would go with Mike, that I miss him so much.

It’s been 20 years. But anyway, it’s like it was yesterday.

So my dad the last bonus question, if money wasn’t a factor, would you still be doing exactly what you’re doing right now?

Interesting question, and you make me this question today, um.

I have to be honest, I don’t know and I say I don’t know because maybe if I if money was because one of the things that moved me. Is money, you know, I like money, maybe I don’t show that as much as I like it because my impostor syndrome, what what makes me is that sometimes I put myself down and I don’t want to charge, but from what I do, I still struggle with that. But I like being paid.

So it means that sometimes I decided to do some things because money’s involved. But what I do, what I truly think is that is money was wasn’t that an issue for me? We’re not an issue for me. What I will be doing is something that definitely I will be. Building up other people, I will be inspiring other people I don’t know is exactly what I’m doing right now because. But I think that I will still be a voice actor because I had options not to be a voice actor after everybody told me that I wasn’t good enough.

And anyway, I decided to go there. But I have to admit that. Yeah, maybe I will do it like a hobby, but if money wasn’t something that I would have to take care of, I will be inspiring people in some point in some way. We maybe this tall with maybe with another tool, but I would this but inspiring people for real.

Yeah, well, I think I mean, just listening to you and getting to know you better, just do my podcast. I mean, that’s what you are. You are an inspiration. I mean, you’re more of a motivational speaker than like I said earlier, than you could imagine. And I think that that shines through, through and through. So going into closing, what I usually do at the end of my podcasts, I give the person I’m interviewing the opportunity that asks me any questions they may have come up with while we’ve been talking.

OK, bonus question, if you will have to, the opportunity to invite to your podcast any person did or will that be and my now dead or alive anybody.

So I’ve had that question asked me who was trying to you know, I know that. I know the answer. So at one time, I would I would say if if spending time with somebody twenty four hours, I would say Einstein. But if I want to interview somebody, I want to have somebody on my podcast. I would definitely think of you may.

Oh, my God, we oh, my God, I’m so oh, my God, I’m so tired.

It wasn’t me that I was going to say Elon Musk, OK? Yeah, it is good to. I understand. Oh, also another question. Another question. You said I want to. Right. My other question is.

Are you happy right now with the person you became and is this person? Is this person the person you dreamed that you were going to be when you were younger? Am I happy? Yes, I’m happy. Did I think I was going to be this person? Oh, no. Like when I was younger, I was kind of what you would consider to be a wild card, kind of lost in my my ways. And I was just trying to find my way.

So on this journey of becoming a podcast or becoming a marketer and designer and all that stuff is when I really found out who I was. So it kind of helped me on my journey to become who I am today. Last question, yep. What was the hardest part for you? You know the hardest thing that you had to do? Too weak to become the person you are now. I think it kind of goes back to what you and I were talking about earlier is the I never was really looking for acceptance because again, I was a wild card.

I just did whatever I wanted to wanted to do. But as I got older and realizing that I felt like I lost time, I wasted some time being the recluse and being isolated by myself. So in that, I was trying to figure out how do I move forward? So now I’m at where I’m at and on this journey kind of took me forever to figure it out, but here I am. So I would definitely think that. Part of that.

Is understanding who you are and embracing who that person is to become who you’re going to be. I believe that to him, I believe that I think that it would be great if when we are born of when we were born, we’ll have like a manual you at least some clues of what we were supposed to be doing, because sometimes we really feel that we’re losing time. We have lost some time in things that may be.

That maybe we could have, you know, that we could have been better or have done better, but the good part is that now you’re doing your best. And this is what this is what it is. And this is the best of it, that now that you can compare to your now with your old your with your old you, with your old you. And you can see how much you have grown.

So congratulations for doing that.

Well, I definitely appreciate your time. And I think this was definitely a great episode. And again, I think you’ve exposed a lot of things about who you are. And I think that’s probably one of the reasons why you won awards on your podcast because you’re willing to expose your interview and deliver your passion 100 percent. So I definitely commend you and I appreciate you coming on the show. And I hope that now that we are going to be best is because you’re going to have me in your book club week any time you need me back, you just have to tell me if you need to talk about any topic, you just have to invite me in.

And I will be so happy to come back because I love talking to you.

Yeah, I definitely enjoy it. But again, I appreciate it. And as a group over now. Perfect. Well, thank you so much for having.

Founder Of Tras la voz, Kastaco and “Contando mi historia” Planner: Patricia Luciano AKA La historia de la jefa de voz – S2E14 (#42)2021-03-25T00:19:42+00:00

Host Of Accented Podcast: Kimberley Law AKA The Accent Boss – S2E13 (#41)

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Boss Uncaged Podcast Overview

Host of Accented Podcast: Kimberly Law AKA The Accent Boss – S2E13 (#41)

“I think you need to be passionate about what it is you want to do. I wanted my students to know that it’s ok to have an accent. It’s like we’re all equal, and we should all be equal. We shouldn’t be judged on how we speak, and I think that was something that I was very passionate about. So I think if you’re passionate about something, then go ahead and make a podcast. People are going to listen.”

In Season 2, Episode 13 of the Boss Uncaged Podcast, S.A. Grant continues through Women’s History Month by virtually traveling to the “Down Under” and interviewing fellow podcaster Kimberly Law. Kimberly is the host of Accented, a highly-successful international podcast that helps English learners actually hear real conversations and become familiar with the language.

As an Australian English teacher, a derailed opportunity to move to Canada (due to Covid-19) inspired her to create a podcast. Through her episodes, she helps individuals focus on accents’ uniqueness while learning English as a second language.

“What I noticed every time that I teach is, everybody wants to get rid of their accent, and I don’t understand why. I think that’s, you know, part of your identity. You know, I have this Australian accent. You have this American accent, and even in different parts of America, you all have different accents. I would always be asked, how do I have an American accent or a British accent? I said, well, what type of accent do you want? Because there are hundreds, even in America.”

Don’t miss a minute of this ACCENTED episode covering topics on:

  • How living internationally helped determine the importance of accents
  • The power of scheduling in order for maintaining work/life balance
  • The beauty that can be found in accents
  • And so much more!

Want more details on how to contact Kimberly? Check out the links below!

Kimberly Law
Podcast http://accented.buzzsprout.com/
Website http://www.kimslawofenglish.com
Facebook https://www.facebook.com/kimslawofenglish
Twitter https://twitter.com/accentedpodcast
Instagram https://www.instagram.com/kimaccented/

Interview of S. A. Grant On Accented Podcast
https://accented.buzzsprout.com/586573/5890723-e20-s-a-grant-american-accent-growth-strategist?play=true

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Boss Uncaged Podcast Transcript

S2E13 – Kimberley Law – powered by Happy Scribe

That’s recording, that’s all right, three to one. Welcome welcome back to Boss uncaged podcast. On today’s show, we have a special guest from the land down under Kimberley Law. The way I met Kimberley was through Pod First Global this year. And we just kind of made some connections had some conversations, and then she invited me out on her podcast. And I just thought her podcast was just such a great concept, such an original idea. I’m not going to take away any of her thunder. I would like her to kind of present it to you. So without further ado, can be.

Hello, thank you. Yeah, my podcast, so I’m an English teacher and I have been teaching English for over 10 years in multiple countries. Well, not too many, but France, Italy, Australia. And I guess I’ve had students from all nationalities. And what I noticed every time that I teach is they are asking everybody wants to get rid of their accent. And I don’t understand why. I think that’s, you know, part of your identity. You know, I have I have this Australian accent. You have this American accent. And even in different parts of America, you all have different accents. And I would always be asked, how do I have an American accent or a British accent? And I said, well, what what type of accent do you want? Because there’s hundreds, you know, even in America, like, I guess your accents quite. I don’t know. What would you say your accent is?

I would say is a little bit on the neutral side. I mean, obviously, I have a little New York swang to it, but I try to keep it as neutral as possible just for business purposes so somebody can’t really tell where I’m from.

Yeah, and I think mine, yeah, to be honest, mine is quite neutral now because after teaching for so long, sometimes people don’t understand what you’re saying. Like when I moved to Paris, I actually had to adopt a lot of American words like trash candy. They’re not the words that we use in Australia. Put a pullover. We call it a jumper here. We have just so many words that I had to change. So my podcast is I realized that people move to Australia and maybe they used to American English or they used British English. And I just wanted a podcast that people could listen to and listen to a variety of accents, not just American or English accents, even accents like the French accent when somebody’s speaking in English and they have a French accent, or if they have just recently interviewed a Nigerian couple, you know, accents from all over the world. And I think what I find is my students have been studying for such a long time and then they arrive in Australia and they’re like, I don’t understand anything. So, yeah, that’s what the idea for the podcast.

Slows a step back a little bit. I mean, obviously, that’s that’s crazy in itself. And it’s a very impactful story because you’re not just doing it to do it. You’re doing it to help people understand different dialogues and different cultures to a certain extent. So, I mean, how did your journey start? I mean, who are you?

Oh, that’s a really hard question. My. Well, I guess I’ve always. Well, I’m born in Australia, I never thought I would teach English, and I studied a degree in education because like in the USA, Australia is lacking in teachers and the government was giving these cheap courses. And and I’ve always I’ve always wanted to learn a second language. And I thought you know what I’m going to do a lot of Aussies like I travel. And I was like, I’m going to get this teaching degree because I can teach anywhere. Everybody wants to learn English. So I got this teaching degree and then I took off and ended up in Italy. And yeah, I didn’t know my passion for teaching languages grew from there. And then I don’t know, I also. It’s interesting, this idea that people want to learn a British accent because it’s considered, I don’t think of the word it is eleven-thirty at night here. So it’s. You know, trying this this sort of hierarchal system with accents and I’ve heard people want to get rid of their accents as well because they think that they get a better job or they’ll get this. And I just think that that’s. Yeah, I don’t like that idea of things, my students wanting to have this British accent because it’s quite prestigious. That was the word I was thinking of when I think we shouldn’t be trying to change ourselves. We should be, you know, embracing accents. And it’s, you know, it’s what makes us unique.

Yeah. I mean, that’s a good gateway to I mean, that is part of overcoming some hurdles. Right. So that’s one of the hurdles that you’re dealing with on an ongoing basis, which are students. What are the hurdles? Have you had to overcome to kind of get to where you are currently?

Hmm, well, you’re giving me really tough questions hurdles to overcome in my teaching or with launching the podcast.

I mean, just generally, I mean currently where you are, right? I mean, there’s just different levels of success. And if you’ve achieved a lot of different things. Right. So just to get to where you are, you’ve had some hurdles. You’re saying one hurdle was you have students that want to achieve these new accents, but you really don’t believe in achieving these accents. You kind of just want people to embrace them for who they are. So that’s kind of like a hurdle. So I’m saying in addition to that, what other hurdles have you had to overcome to get to where you are? I mean, you’ve done some traveling, you’ve been to Italy, you weren’t to France, and you were teaching in all these environments. I mean, you had to experience some kind of hurdles on these years.

Yeah, I think. The hurdles are, I think. Yeah, it’s hard, I say. I’ll start again, I think the good thing is that I. I had never learned a second language until I moved to Italy until I moved to France and then and being on the other side and realizing how it is to learn a second language. I think that has helped me understand the students that I have understand their difficulties. Also, it’s not just learning a language, learning a culture. Know, I have students arrive in Australia from China and that’s a huge cultural difference and, you know, trying to learn a language. And then you’ve got to remember, when I was learning Italian and French, at least it was the same alphabet. I’ve got all these things to learn. I think my hurdle is trying to understand my students culture and how do I teach in the how they have been brought up with education, that that’s definitely a hurdle. I think that I find is trying to understand my students and to try and. Get across to them. What I need to, but in doing that, I need to understand where they’re coming from.

Got you. So you’re saying I mean, so I mean, you just listed off French. Italian. What are the I mean, how many languages you speak totally?

I, I learned I did learn Italian and then I’m a Frenchman and then I learned French, but my Italian is very oh I think I can understand it now. It’s very similar to French, but that was just from living in those countries. I didn’t in school in Australia I learned German. But, you know, I, I guess it’s the same in the United States. We don’t learn it to the extent that people in Europe learn languages. I don’t know. Do you speak a second language?

I do not. I mean, it’s kind of like one of those things that if you put me in a Latin speaking country, like the muscle memory starts to come back and the words that I need to use start to come back, but I can’t speak it fluently.

Yeah. You know, it’s I yeah, I think I think living in a country is the best way to do it.

Yeah. Yeah. And then obviously there’s other language like it’s funny that my mom and her siblings came up with this language and it’s called gibberish and it’s kind of like this broken Petawawa. And my mom used to talk to her sisters to make sure the kids didn’t understand what they were saying. And so it was like this weird, weird little thing between them. And then as I got older, I started. I couldn’t speak it, but I could comprehend it. And it’s funny because, like my now my son, she’s been teaching him over the years and now he speaks it and understands it. So it just kind of weird how that that works.

Yeah, no, it is it’s fascinating. It’s really interesting.

So on your journey, I mean, how long did it take you to get to where you are? We always hear about the 20 years it takes someone to become successful will get to the level of success where they currently are. And it seems to be an overnight success story. How long was your journey?

I guess for the podcast. Yeah, that. Just trying to think back, it was about when my daughter was born, so it was about two years ago, but the podcast didn’t launch. It’s only been going since February this year. So I’m quite a perfectionist and I wanted to make sure that what I was going to launch would be correct and or it was something that I had the right format for. I guess just before my daughter was born and I went on maternity leave, I was just thinking of things that I wanted to do, like how could I? Inspire students. There’s this one teacher here in Sydney who is all over YouTube, and he’s a math teacher and he’s helping students learn math and the way he has these great YouTube videos. And I just saw I want to do something to help my students with English, you know, new immigrants, English as a second language. And it just kept coming up this whole idea of every time I taught students not wanting to speak or being afraid to speak because they felt that the accent was a problem. So I just thought, you know what? And also my husband being French and being in Australia, he I remember he said the first three months of being in Australia, you know, he knew English. He spoke with me, you know, every day in English before that. But moving to Australia, he was like it took him quite a few months to get used to the accent, but not just the Australian accent. Like 50 per-cent of his co-workers are international, you know, so he’s listening to an Iranian accent or, you know, a Brazilian accent. And so it’s trying to adapt to all this. So, yeah, I think that it’s been about two years and then so it was about a year. Maybe a year and four months before I launch the podcast, I try to do a lot of research before creating it and just making sure that the format that I have is what I wanted to I wanted to keep the same format and yeah, just see how that went.

So, I mean, even with that, I mean, you’ve had some by leaps and bounds successes as well. I mean, you’re kind of like an international podcast. You’re not just an Australian podcast.

No. Yeah. Yeah. Sorry. And yes, I was agreeing with you. You say no and then we say yes. That’s a really weird thing. Yeah, you’re right. It’s look, it’s growing slowly, but yeah, I’ve had over one hundred downloads in over one hundred and fifty different countries. Like that’s incredible. I’ve just in this week I’ve received an email from Argentina and Germany from two listeners who say they listen to my podcast every time it comes out and they they love the fact. Also, the other thing that I wanted to make my podcast was not just about accents, but to be genuine. I feel a lot of the language listening activities out there are made for English learners. So it’s it’s it feels quite a little fake. You know, it’s created for you to listen to. But why can’t I have a podcast where I’m just like you and I are chatting now, why can’t English learners listen to that? But what’s the problem? You know, that’s that’s real. You know, that’s a real conversation.

Yeah. Yeah, definitely. Definitely. And definitely, that’s one reasons why I wanted you on on my podcast just because listening to your podcast and listening to what you’re doing right there, it’s a unique thing to create a podcast that’s reaching out just on that particular niche. And that niche is gotten you to where you’re becoming a global thing. So it’s kind of what I’m talking about, like marketing strategies. Also people that you have to figure out what your niches. So write off that you jump off with your niche without having to even think twice about it and you’re reaping the benefits of it.

Yeah, and it’s interesting you say that, because when I was I was on maternity leave, I downloaded, of course, is Lynda.com and it was a little like a six-hour course on how to make a podcast. And I spoke all about that. And they were saying that, you know, it doesn’t work with podcasting. You could just have the smallest idea. And it works. You know, it may not work in other platforms. And I thought, oh, wow, you know, and they said to try and make it unique, you know, try and make it. And I was I did a bit of research, too, to see what was out there, what were there any podcasts doing, what I was doing as well.

Yeah. Yeah. I definitely commend you for that for sure. So the next question I have is just like, so what would you have done differently to get you to where you are a lot faster? If you could do it all over again.

I could do it all over again. It would be nice to have some help, I guess a more time I did well. Yeah, I’m not. I’m not too worried about like if I got there fast. I don’t know if it worked well, I guess it was nice to have. It was great to spend time with my daughter on maternity leave. But then it was also nice to have a little project that had my brain working, you know, for a couple of hours a day. So I probably wouldn’t have rushed it. And I don’t think I need to rush it because I still I’m still a teacher. And it’s this is sort of a hobby at the moment. But because of the exposure and seeing how many countries it’s reaching, its got potential. And now I can say, oh, where where is that potential? How can I where can I move this or. Yes. So that’s that’s exciting. So I don’t know if I would rush it. I don’t know. It’s interesting,

and I think I’m happy you brought that point to where it started off as a hobby, as a passion. But now you’re seeing the opportunity behind the process, like potentially how could I monetize it? How can I scale it? So, I mean, obviously, this podcast is for entrepreneurs. And I view you as an entrepreneur in all aspects of it because you’re on that journey to become pretty much like a podcast mogul. You’re in that genre and you’re going down that path. So do you come from an entrepreneurial background or any family members, your dad, your mom, anybody?

Yes, I do, actually. It’s quite funny. Yeah. My dad, he’s had his own business. He was in the military and left. And straight after that he started like a team building sort of business. And for that, yeah, that they were his two jobs military and then just starting his own. It’s quite funny, like he was at the beginning of all those boot camps. So people like to be yelled at and he makes them exercise, you know, my cup of tea to be yelled at. But other people love it. And yeah, he’s written a few books and. It’s interesting because even before teaching, when I was 18, 19, I did a music degree and I actually came to the USA and I’ve actually played some shows in the USA and we actually sold one of our songs to a Burger King commercial. So I was sort of managing a band that I was in for about seven years before that. So it’s definitely something that, yeah, for some reason, I’m always I’ve always got some ideas. And this. Yeah, so we wanted to.

So it’s a great. I would think that that’s part of the factor to why you’re running the podcast as effectively as you are, because you’re coming from an entrepreneurial mindset without thinking of.

Oh, definitely. Yeah, and that’s true. And even my sister, she’s also got that mindset, too. She’s written a book as well. I guess on the other one hasn’t written a book. I’m the one starting the podcast, but yeah. No, it’s definitely yeah. It’s not something that I guess I’ve been around it. I’ve been around that. It’s not that it’s. Then I looked at my dad, I was like, oh, I’m going to do that, but I guess being brought up in that environment, I guess you you see that next to it.

Yeah, yeah. And I mean, even with the book thing, I mean, obviously I’ve written several books at this point in time and I started a podcast and then it dawned on me as I started to podcast, my podcast could easily be converted into a book. And what does that look like right now? Well, if I’m interviewing people, then every chapter could be about that person’s journey in that particular genre of expertize and kind of quick tips on how did this person get from where they wanted, where they were to where they want to go. So for you, I mean, I think you could easily take your episodes, transcribe them and have a conversation about what this person is from Russia and give a little dialogue about the history of Russia, you know, things that you need to look out for as far as the accents. And it could be like a self-help guide based upon your podcast episodes. And you could easily do that. At the end of every season.

You give really good advice because I took up your advice before about outsourcing, and that is definitely helped me because I have outsourced and this person has got my transcripts together and I thought, oh, I’m so behind. And then within two weeks of my transcripts are up today and I’ve decided this is fantastic.

Yeah, yeah, definitely. I mean, that’s what I do. So, I mean, I definitely I’m happy to see that you took that advice and you ran with it. I mean, it’s all about being effective in creating systems, so.

Yeah,

definitely.

For sure.

So, I mean, obviously, if you’re married, you have kids. How do you juggle your work life with your family life?

You know, that’s hard, and that’s one of the reasons I outsourced because I’m trying to I want to focus on the podcast, but then I’m trying to get new followers as well and. I need somebody to look after. Help me with those things, because there things that, you know, I’d rather be spending, you know, maybe I can get somebody to do that while I focus on creating the podcast and I spend that time with my family. So I think outsourcing was such a great idea. Yeah, I guess, and also I’m good with schedules, trying to stick to schedules and having one day a week where I can really do most of my podcasting, when I also schedule interviews, I try and do it at a time that’s not going to affect any family time. So, yeah, I think it’s just trying to. Yeah, just be diligent and have calendars, but that’s me.

I mean, I think I think anybody that has success or gets to a level of success, you have to have a schedule. I mean, you can’t juggle as much things that entrepreneurs try to juggle. You can’t do it without having a schedule. And if you try to do it all in your head, eventually you’re going to drop the ball. It’s just a matter of time. Yeah. So, I mean, what’s your morning habits, your morning routine? What does that look like?

Oh, my goodness, we rush out the door. I have to teach at eight, 15 in the morning, so I’m. Yeah, it’s pretty much I try and get everything prepared the night before and we’re a bit out of whack because as I mentioned previously, we’ve been living in A, B and B for the last eight months because the whole the other reason I launched the podcast was because we were moving to Canada and I knew that I probably wouldn’t have a job for a while. And knowing me, I needed something like a project. And I thought, well, I’ll start a podcast and then we’ll see where that goes. And then covid happen. And here I am. So.

Yeah, I think you’ve the beauty of Covid, it kind of gives people the opportunity to get very creative and find opportunities that they probably would’ve ignored before. So, I mean, without Covid, I mean, your podcast excepted probably wouldn’t be here.

Yeah, yeah, probably, yeah. So so the mornings, yeah, we we wake up and but I just get everything done the night before, make kids in Australia, we have school uniforms, so I make sure the kids school uniforms are ready. I’ve got my stuff ready because we have to get up at 6:00 and be out the door by seven. So it’s a lot of organization the night before.

So earlier you alluded to like your dad wrote some books and you said you were taking some online courses. Are you a big book reader? Audiobook person?

Oh, my goodness, I. Or it’s more audiobooks at the moment. I you know, and it’s so bad, I wish I had the time to read more. The reading that I have done in the last couple of years has been very dry reading, and it’s like French workbooks or anything. And since we’ve been living in Australia, I don’t want to lose my French. And it’s trying to keep on top of that. Or just recently I did a postgraduate certificate, edits the texts, you know, the academic texts that I have to read.

So thick books.

Yeah. So it hasn’t been I would love to read for pleasure. I guess my leisure is putting on a podcast or putting on an audio-book. That’s yeah.

That’s what I’m an audio-book. She was in Toronto

last year, a book I listened to. It was a Canadian what was it called? Oh, my goodness. It was really a sad story, actually,

One non-fiction or fiction.

Well. I’m non-fiction, and it was and I’m pretty sure it was based on this woman’s life, but it was an audio book. I need to find the name, but it was Canadian. It was based in Toronto. And, yeah, it was about her getting divorced. It was really quite sad, actually. But yes, it was non-fiction.

So where do you see yourself or your podcast in 20 years?

Yuji’s. I don’t know, um. It’s funny because some people have said to me, would I change the format? I’m like, no, I don’t think I need to change the format because I could have the podcast for 20 years because I think there’s thousands of accents out there and I’m doing two episodes a month on. Depends, but I don’t know, do people get sick of a format? Do you need to change it?

Well, I mean, look at it like what? What works, right? I mean, Amazon, Walmart, McDonalds, all of them have formats, but they tweak them on a regular basis. Right. McDonnell always comes out with some new random thing on the menu from time to time or another option to value meal. So they’re not really changing what they’re selling. They’re just repackaging it. Or they may. I think recently they had like celebrities. So celebrity burgers. So it’ll be like a Big Mac with the Big Mac or have bacon on it. And it’s a celebrity version of the burka, so it’s not really changing the format, it’s just mixing and matching things to a certain extent.

Yeah, that’s true, um. I don’t know, I would like to do. It would be great to do more collaborations. I’m really liking the podcast community. I think it’s especially, well, Australia’s quite lucky. We’re not entirely in a lockdown. But when we were in lockdown, it was so nice to interview guests and then chat to people internationally and even the Facebook group, some part of these all these podcast communities and even how we met. I’m yeah, I would like to do more collaborations and. I’m just finding that it’s not. I don’t find competition, I don’t feel that people think we’re competing. I think everybody is trying to help each other out. And it’s it’s it’s a really cool community.

Yeah, I definitely concur with that. I mean, when you I grew up in a graphic design environment and it was just a highly competitive environment. Everybody was trying to outdo somebody else. And to your point, like once you get into a community of people to where we’re not all competing for the same dollar, like podcasting, there’s enough content and enough viewers for everybody, it’s a worldwide thing versus a localized thing. So just by being a worldwide global system, there’s no reason to even try to step on anyone’s shoes. You can help everybody climb the ladder together.

Yeah, it is really, yeah, it’s cool like that, so I would I would love to do some collaborations with other podcast hosts and yeah, I think that’s something that could be in the future. That’s how I’d see it going.

You know why you were saying I was thinking of like another concept. I’d probably cool if you could kind of do like a battle of the accents. Maybe you could have two people come on your show, you’re interviewing them and you have maybe a German accent versus like an Eastern or Western UK accent and let all three parties have the conversation. And then you can kind of go back with what you usually do, which you kind of find the terminologies and you can say you really like this word because this word means this and this language wouldn’t this other language would be something completely different. So that’s something that you can add on to your podcast, that you’re not changing the format, you’re just adding a new individual to every episode.

They’re very good ideas. And this is the thing to one thing that I do wish that I had is more time for it, because I it’s not at the format I envisioned, but it it has to do with everything that I’ve got going on, working full-time kids, family. But, you know, if I if I had more time, there would definitely be other things that I’d be doing. I’d really what my main goal was, is to really pull out even grammar concepts. That’s what I feel is hard, is I teach grammar concepts to my students, yet I. You never like they go. How would you say this in the present tense and then I’ll write a sentence on the board and then but it’s never in context. I would love to actually pull out those things and go, wow, that’s where we actually used it in real life. But at the moment, I don’t have the time to go through that. Maybe I could ask the person who is outsourcing to help me locate that.

Yeah, yeah. And I think you’re definitely on the cusp of I think in the next couple of years, if you keep on the path that you’re going and once you figure out, like, how to monetize your podcast, then I think you can kind of you know, I don’t know if you ever want to give up teaching the way you’re teaching and then change your teaching to more of a podcast teaching. And that way you can get a larger reach and help way more people. You put more effort into that. But I think sooner or later you’re going to be presented with that. Right. Later, you can probably get some offers from somebody to say, hey, we want to sponsor you, and then you’re going to start thinking, Hmm? Which way do I go?

Possibly that would be cool, really cool.

Yeah, definitely so, I mean, what to do you use that that you wouldn’t be able to do what you do without.

Um, I’m loving Descript, that’s a tool I’m using to edit my podcasts, maybe because I love looking at words, but have you used it before?

Haven’t.

And basically, it records the audio and then transcribes it for me, and I was originally using GarageBand and then Descript I find so safe I want to delete a phrase or a sentence. I just delete the like the transcript and delete the audio. For me, it’s brilliant.

Yeah, it definitely sounds like a very intuitive way to edit a podcast without having to go back and forth. And you also have the transcript right there.

Yeah. And maybe that’s the way like visually I can see the words and I can see what just. Yeah. For editing I just find it really easy to use.

Oh cool. So if I’m an individual right and I’m going to actually like, what’s the final word of wisdom that you would give to someone that wants to step into your space? Maybe it’s a current English teacher, maybe somebody that does a lot of English as a second language kind of learning. What would would you leave behind for them to transition them from where they are to be into a podcast or into online education? What words would you have them?

I think you need. Yeah, I think you need to be passionate about. What it is you want to do, I’m really I just for me, I feel that I wanted my students to know that it’s OK to have an accent, you know that. It’s like we’re all equal and we should all be equal, we shouldn’t be judged on how we speak, and I think that was something that I was very passionate about. I have bilingual children. I have, you know, so this area listening comprehension is a passion of mine. So I think if you’re passionate about something, then go ahead and make a podcast. People are going to listen.

I think that’s it’s funny because one of my first books, the core information of that book, was about finding your passion and establishing your passion. People don’t really understand the value of it, because once you decide to go monetary but you don’t have passion behind it, you lose interest and then you can’t continue to move forward. So if you have the passion and the desire, it can kind of become a lifelong thing that you’re going to start and you’re going to end the same way you started with the same ambition behind it versus you lose interest two days into it and you move on to the next thing that pops up in front of you. So, I mean, I’m definitely happy that you brought that to the table. It’s definitely an insightful thought that people need to hear.

Yeah,

yeah, so how can people find you online? I mean, what’s your Facebook, Instagram, your podcast address?

So Kim accented of Instagram, Facebook, I’m pretty sure. Or you could just go to my website. Kim’s Law of English. Bit of a play on words there. And Facebook is the same pimsleur of English, but if you go to my main website, it will it has all the links there or even just Google accented in any podcast platform that you use.

So I’ll give you a couple of bonus questions,

OK?

All right, so first, but if you could spend twenty-four hours with anybody dead or alive, uninterrupted, who would it be and why?

Goodness. Who would it be? That’s so tough, I don’t think who would it be for you, could you just say it now?

Yeah, I mean, I’ve been I’ve been asked that question. So my my first response has always been Einstein. Back and forth from multiple different reasons, I mean, Einstein is just not only he a genius, but he’s overcome hurdles and everybody in life is going to overcome hurdles with Einstein is dealt with racism. He’s dealt with world wars. He’s dealt with Nazis. He’s dealt with a lot of different things. Right. He’s dealt with a lot of learning curves. And as a child growing up, he was viewed to be a dumb duck. And look who he is now. And think about that. If you’re a kid in school and they’re saying that you’re stupid and you’re slow and then you turned out to be one of the greatest minds ever is kind of like kind of opens your mind to really think about things a little differently so that no matter who would it be?

See, I’ve never I’ve never even thought about that. When they say, would you have the dinner table? Five people. Oh, my goodness.

Yeah, that’s a good alternative question. Five people at a dinner table.

I’m just you know, it would probably be a musician because of music. You’re probably someone I just love to hear about. You know, I. I’m a huge fan of English, the whole English punk and ska era, the 70s and 80s. I’d probably ask somebody. From that era, I’d say I don’t know Joe Strummer from The Clash, possibly because he was very political with his music writing. But I find it fascinating how, like the influx of Jamaican refugees and how they intertwined within the punk scene with the ska reggae music. I just find that to me and I guess and it kind of relates to me being interested in accents and immigration and all that sort of thing, because England at that time was just. It wasn’t good, there was a little racism at the time and. You know, that that music scene coming together with sort of, you know, a fighting that and trying to unite in England, so yeah, maybe Joe Strummer from The Clash.

Is pretty interesting as well. So, I mean, outside of your kids, what is your greatest achievement today?

Oh, oh, no. That’s so hard, my greatest achievement outside of my children.

You have to learn, because when I ask that question, usually when I ask that question of access to a parent and 99 per-cent of them always say to kids, first, I have to ad-lib, it’s OK outside the kids.

Because you do have to say that and then I’m like you say, like getting married to my husband, either because he might be like, hey know, I would say learning French, then that was that was so cool. I remember living in France because I knew no French woman, my husband. And after six months of living there, I had like a fine canvasser call up and I said something to them, French basically, like, no, not interested or, you know, had this conversation. I remember hanging out and my husband going, You don’t need me anymore, which is like you did that all in French. So that that’s a huge achievement. I think in my late 20s, early 30s, learning a second language and being able to use it is pretty cool.

Nice. Nice. So coming into closing on the podcast, usually what I do is I kind of turn the microphone over to my guests and give you an opportunity to ask me any questions that you may have.

Oh, interesting. I am going to try it is after midnight, though. Oh, some Christians and. So what is it that keeps you going, you know, with your interviewing all these entrepreneurs, so what is it that excites you about your interviews?

It’s it’s one of those things is like just like when I realized that I was 50 per-cent analytical or 50 per-cent creative and then I owned it. And then I continue on that journey and now I’m realizing, well, throughout my journey, I’ve made all these relationships, all these partnerships, all these different business ventures and even like meeting you. And I’m like, it’s only an opportunity for me to kind of give back my community of people back to everybody else and tell their stories. So for me, it’s kind of like not only. Shaking the hands or giving love from the people that have helped me on my journey, but taking their stories and inspiring other people with them, and then the more and more I look at my every time I look at my Rolodex and every time I go to a networking event, every time I do a speaking engagement, I’m like, the list is never-ending and I want to get to the bottom of the list. So I’m like, I have to do more. I have to produce more. I have to get more content out there and I have to do more interviews in order to make that happen. So it’s a never ending thing for me and I’ve decided it is going to be a life-long thing for me. And at the end of that journey, it’ll be an opportunity for like my kids and my grandkids to kind of see my progression and learn from all the people that I’ve learned from and take bits of somebody may take a bit of this podcast and want to learn French just because they’ve seen what you’ve done with it. Right. Another podcast, somebody you know, he’s a model. Somebody else is a photographer. But they all have these individual journeys of success and how they’ve gotten there and the steps that they took in the crossroads that they went down, which is an opportunity to share all that information.

Yeah, great. And are you happy with your work-life balance?

It’s in the beginning, I would say hell no. In the beginning, it was kind of like I would work twenty-three hours out of twenty for 20 hours out of 20, for every single day, all day. And now there’s some days where I kind of work more than I should, but I’ve always have an opportunity to say, OK, look like the weekends coming, let me go hard on Friday, but then Saturday I’m not responding to anybody or anything and I’m just going to spend time with the family and just do whatever we want to do or Sunday, go sailing or just do something with the family. At least that way. We always have the connection because after one week of working really long and then you work throughout the weekend, it turns into two weeks, three weeks, and you start to see the separation. You start to lose that that that contact or that connection with your family members. And I don’t want to go down that road.

So now when you say in your free time, so say you’re passionate about this project, your business model, you’re passionate about it. So in your free time, are you still working on it? I mean, something else?

No, I mean, if everybody is sleeping, nobody is not looking. I’m I’m I’m like just recently, to your point, when before this episode we recorded that form, I just created that form like maybe the last two weeks. And it was like something that was like I got all this tech behind me. I understand how to build and develop stuff. I need to create an intake form for everybody I’m going to interview. And then in addition to that, I was working on a new project manager and I it’s like we’re producing books, but we’re promoting the books. We need to kind of have a set up to where we can kind of preschedule it. So I went into Excel and did all these different codes and structured it to where a form inputs the information into Excel and Excel, updates the calendar and then the calendar automatically posts on Facebook. So it’s a system that if I didn’t think about it in the middle of the night, it probably wouldn’t have been here. And it makes my life way easier because now I don’t have to hire someone to do it. All I need is somebody to put the data in and then the other elements will take care of the steps.

So you’re not switching off?

No, and it’s one of those things that I’ve learned to accept, like when I’m with my family, it’s off and I’m playing and doing whatever it is. But 20 minutes after that and then everybody is kind of settle down and they’re watching the movie and everybody is kind of going their own separate space. And once I step away from my family, it automatically turns on. It’s like an instant up. And then I’m taking notes, I’m writing something down, and I literally go to bed and wake up exactly the same way.

Well. That’s great as it sounds, it sounds similar. To me, it’s odd, I think it’s really hard to switch off.

I mean, I just I just learn to accept it and it’s just kind of like, OK, when I have to switch off, obviously, my wife would say, OK, switch it off, OK? I’m like, what are we doing? Let’s go. And like, whatever that event is done or everybody sleep. I’m like, OK, right.

That’s and that’s what I’m trying to do, is schedule things so that I’m like, OK, this is dedicated time to my family and I need to. And it was good this afternoon. I did that. I had I brought my kids home and I knew we were doing this late tonight. So I was like, OK, I’m going to spend some time to hang-out with them and then put them to bed and then get back onto this.

Well, I definitely appreciated your time. I mean, it’s funny, when we started off this podcast, we were talking, OK, you’re in Australia, I’m in Atlanta. And it’s like 16 hour difference, which is just crazy when you think about it like you’re technically in Saturday. And I’m not right now, but I definitely appreciate you taking time of your evening. And I think this podcast episode would definitely help somebody out there. And everything you’re doing just keep on doing. I definitely appreciate it.

Thank you so much. No, it’s been a pleasure. I you know, I think it’s great what you’re doing to it’s really, as you said, it’s helpful for entrepreneurs or people who have ideas. So thank you so much for inviting me.

Definitely. It’s a pleasure. And we look forward to seeing more accents. I mean, you said you had like a thousand of them and probably when you hit on, like, a couple. Right. So we went,

yeah, I was what was really cool is I got to episode eighteen and didn’t even have an American accent. And I thought that was quite an achievement because you would think, oh, yeah, I’d have to have it by then. I had so many.

Yeah, it’s interesting. I mean, to your point, I mean, even in the US, I think every state has an accent and then there’s multiple accents in every state. So just by the sheer number, it is at least one hundred fifty accents in the US alone.

And I, I know. So I’ve got a lot to get through.

Yeah. All right. I definitely appreciate it. That’s S.A Grant over now.

Host Of Accented Podcast: Kimberley Law AKA The Accent Boss – S2E13 (#41)2021-03-25T00:09:08+00:00

Owner Of Dream Big & Girl-Confident Brand: Erika N. Jennings AKA Ms. Lights Camera Action – S2E12 (#40)

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Boss Uncaged Podcast Overview

“I’ll start off by saying difficult does not mean impossible, and where I’m going with that is, the journey is not always easy. I would say, in fact, for most people, the journey to success has been difficult. But although it’s difficult, it doesn’t mean that you’re not going to accomplish what you set out. So, don’t give up. Keep going, just keep going, keep going, keep going.”

In Season 2, Episode 12 of the Boss Uncaged Podcast, S.A. Grant continues through Women’s History Month by interviewing women’s empowerment powerhouse Erika Jennings. Erika is the owner of Dream Big & Girl-Confident, which is dedicated to providing young girls 8-11 years of age with the tools to build their self-confidence and a positive self-image through fun, educational, and interactive workshops. Also, Erika is a published author of The Adventures of Sashay & Aspen: The Magic Lake, which supports her brand of promoting self-confidence in young girls.

Through this episode, we learn that Erika has always had a vivid imagination and a zest for storytelling. Coupled with a professional background in Education, Erika saw an opportunity for a secondary income while doing something fun, joyous, and ultimately fulfilling.

“Those are the reasons why I was drawn to creating these books because I actually have two workbooks. And so the children’s book is surrounded by themes, such as friendship. And I’m talking about self-image, developing a positive self-image, but really in the workbooks, they get a chance to do the work.”

Don’t miss a minute of this DREAM BIG episode covering topics on:

  • The importance of including meditations & affirmations in your morning routine
  • What is a party coach?
  • The Dream Big Initiative
  • And so much more!

Want more details on how to contact Erika? Check out the links below!

Erika Jennings
Website http://www.erikajennings.com
Facebook https://www.facebook.com/erika.jennings.39
Instagram Http://instagram.com/ebelievable
Products https://gum.co/bigdream

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Boss Uncaged Podcast Transcript

S2E12 Erika Jennings – powered by Happy Scribe

Forwarding here. Good. Perfect. All right, let’s go replay.

Oh, I said all right.

I say, Oh, it’s an abbreviation. SAG’s man. You got to love it, right?

OK, yeah, I got to remember it. Well, what do you prefer me call you?

I mean, I figured everybody call me everything on the show, so fictional to nobody has called me SAG’s yet. But I mean, I talk about that kind of the unveiling of that name. Right. So you’re probably the person from his back like 93, right. Yeah, shit, let’s go in three. All right, all right, three, two, one.

Welcome welcome back to Boston College podcast.

So this particular episode is a special episode for me, because this is the first person I’ve had on my show that I’ve known pretty much my entire damn life, like literally since like early 90s. So to have opportunity for her to also be a fellow entrepreneur and to be on the show is a gift in itself. So without further ado, I want to introduce everyone to Erica Jay, the big boss over there. I think your nickname for the show should be lights, camera, action, lights, camera, action.

So, so, so go ahead and take the seat. I mean, who are you, Erica? So it’s funny that you should say lights, camera, action, because when I was in college, I got the name Hollywood and it’s so funny that even to talk to today, I still have that bad name.

And it’s kind of like the lights, camera, action. But personally, I am Erica with a K, remember that Erica with the K, the spiritual lover motivational. Motivational, I’m a mom, I don’t know why to say that first I’m a mom before anything else and I’m someone who loves people and I love children, which is why I’ve been a teacher double digit years now. And so that’s Erica.

That’s Erika. And it’s funny that you became a teacher, which kind of blows my mind because, you know, back when I was in high school, it was like literally all the drama we had to give to teachers back then. For you to become a teacher kind of just blows my mind. Right?

Well, I think that was you. But, yes, that was not in my path. If you if I were back then, if I would be a teacher, you’re right. I would not have said yes if I didn’t choose the career. The career chose me.

So in addition to that career, I mean, obviously, you’re an entrepreneur, right? A solo solo partner, entrepreneur. You got the hustle in you. I mean, obviously, you’re from Brooklyn. So the hustle, it goes without saying. I give everybody a warning. This conversation make it real.

Brooklyn, really quick in Brooklyn.

It has without a doubt. So to talk about like your entrepreneurs, just like a little bit crummy, like, you know, we grew up socially together. So I understand, like, the hustle has always been there. But what made you kind of go into, like, becoming an author and going down that road? OK, so I became an author. It actually is connected to my teaching. One day I was modeling for my students how to write the fantasy genre.

And so as a teacher, I’m always doing what I want them to do first. And I started writing this story, and each day it was getting better and better and better. And they were so engaged and they were sitting at the edge of their seats waiting for the next part of the story. And then I said, this could actually be a book. And so that’s how I got into writing books. So my first book was a children’s book.

But I’ve always been a writer. I’ve always journaled even back then in high school. I think maybe you can agree.

I had a very vivid imagination. Very true.

So that’s how I began writing the story.

But not only do I have three books now, I am I’ve always been a party planner. I’ve been a motivational speaker and a party coach. So my business began with being a party coach.

Can I just stop for a minute? This is the start, like, what the hell is a party coach?

So I like to think that I created that that name. But actually, you know how as a parent, because you know, who wants to always plan the parties, right? Because or if you’re planning the party, by the time you get to the party, you don’t want to have to play games with all the children. In fact, as a parent who is not necessarily an educator, you don’t even want to manage several children. Well, I decided that because I’m always working with children and I was a daycare director and I actually like engaging with them.

I thought about, hey, I can help the parents. I could actually be the one who plays the games. I was always the one who was playing the games with the children and coming up with the activities for the family events annually. We have a Thanksgiving Thanksgiving dinner and we have to keep the children engaged. And it was always Erika. And even when I decided that one or two years I was like, I, I don’t want to do this.

They came to me. OK, Erika. So what do you have planned for the kids? What’s the activity? And so basically that’s what a party coach is, the person who actually plays the game with the kids. And that actually evolves a little bit because it’s not just playing games, but sometimes even the adults we play musical chairs and I’m the hostess and I’m the person who brings the taboo or brings the two questions in a lie or two truth and a lie.

That’s how it’s so. Yeah, that’s what I’ve. So it all started there.

So I mean, it seems like obviously we always kind of think about entrepreneur as a journey, right. So you’re a teacher, you’re doing these parties, you’re writing children’s books. So in that journey, you’re writing these books, you cross genres. And like, you know, I’ve published several books in my lifetime. So understanding like crossing genres like that. So like looks like a it’s like Stephen King going from horror to romance. Right. It’s kind of like one of those things like how was that journey crossing between these genres?

So I’d like to think that they overlap. And now that I think about it, the the children’s book was probably in the works before that day with my, you know, those days with my students, because I used to do as part of my party coaching and interactive read aloud and and I would search for books that I thought would really be engaging for the children. And I’d sit there and I’d read the stories and me with my hands, I’d be animated.

And I thought it would be a good idea if I had my own read aloud, if I could make that a part of my party coaching package.

OK, so now that I think about it, I do remember that I would do interactive read aloud and it was just part of for me, like I said, it overlaps. It was a part of the package that I could now add. So then I could say, you know, when I read to the children, you know, guess who the author is? Because I always dressed up, I put on my yellow wig or my purple wig or my pink hair, and I put on the lashes and I have glitter everywhere.

And it’s all a part of the presentation. So bringing the book with me and it being my book, it’s like I would bring it alive. The character alive. Hmm.

That’s interesting philosophy like merging between the two environments. So, I mean, just going back into that story of the developing these two environments, the one like why did you chose or why did you choose to go down that path? I mean, obviously, as a teacher, you had multiple different avenues, multiple different things you could have jumped into. Why did you jump into authorship and publications?

Oh, well, I thought that writing was something I did really well. And because I did it every day and the more that I did it, I thought the more that I was engaged in the writing process and the more that I was engaged in developing. I started with essays and and then, like I said, I went into teaching the different genres. I really like the fantasy genre. And so it gave me an opportunity to escape. Mm hmm.

And so I can write about anything that I wanted to write about. And, you know, there were no boundaries.

Mm hmm. I feel like it has something to do with that. I think for me, it was also very therapeutic. Yeah, it’s funny that you brought that up.

And I think one of the key words that you just alluded to was escaping. And you always think about somebody that’s in corporate America or a teacher, for example, and you’re trying to either find that out or find alternative revenue. So in that process. Right. So is that part of your journey? I mean, you want to educate people, that’s your passion. But obviously, being a teacher wasn’t going to give you the freedom that you wanted.

Is that part of the reason why you went down that road as well?

I would say that having multiple streams of income is absolutely a goal of mine. And to do something that I find just simply fun and find joy in was, you know, it had a lot to do with it. It really wasn’t the money, it really wasn’t I. Of course, I don’t sell my books. I mean, I sell my books, but it it wasn’t really the money and it had a lot to do with being exposed to children, girls especially, who have demonstrated a lack of self-esteem.

Had a lot to do with the theme and my book as well, and my books as well, so those are the reasons why I was drawn to creating these books, because I actually have two workbooks. And so the children’s book is surrounded around their themes, such as friendship. And I’m talking about self image, developing a positive self-image, but really in the workbooks they get a chance to do the work.

So I think part of that it is my next Segway, right, is it’s a it’s a part of your purpose. You have your wife as far as education, but in addition to both of those things, you’re really big into women empowerment. So you’re bringing like all three of these aspects to the table, which leads me to like your dream big. And I’m just painting the picture as I see it from the outside looking in. So talk a little bit about like, you know, you’ve got this image behind you with the pink dream big, which is completely different than your other brand.

So talk a little bit about that brand and how you’re doing more women empowerment through that strategy.

OK, so I just need you to go with me. And I mean, I need a dream big from you, so dream big.

OK, ok. I need you to say I need ok. OK, let when we do it like you do dream big. Thank you. You’re welcome. I’m starting a movement. OK, so, yes, everything.

Led up to dream big, however, it wasn’t intentional.

Things have a way of unfolding, so you look back and you say all along, this is what I was doing all along. In hindsight, I should say, in hindsight, I can see that there was a common thread. Initially, it all started with me being a child in so. Although I don’t really think that I’m a religious person, I would not describe myself as being a religious person. Some people may see my post and they may think that about me.

However, I do have a foundation that comes from being in church and being in church. I felt like as a young girl that the girls were ignored at times and everything in terms of coaching and support was for the young men or the young boys. And I remember feeling like they judged the girls and said, oh, our skirts were too short or, you know, we weren’t doing certain things, but no one really took the time. To stop and really guide us or redirect us in a way that I felt was nonjudgmental.

So you have to actually teach.

Before you, judge, I didn’t feel like we could receive that, OK, so that’s why I created the workbook, this one for young girls, because I felt like, you know.

We need women, young girls, especially of color needed. To have the positive reinforcement. And because I personally didn’t feel like I received it. So that is where that came from, but then I started speaking because I teach adults and then they started saying to me, Miss Jennings, you have a workbook for young girls, but what about us?

What about us? And so I was like, you know what, young girls, these young girls who are ignored or neglected become these young women. So what about them? And that’s how Dream Big really started to surface. For years, I have been doing a workshop called Dream Big, the virtual the wall, now it’s virtual, but it started out as the vision board experience. And so my I first started with my students at the beginning of the year.

We would do this vision board activity. But when it comes to Africa, nothing is really just an activity. You know, I have to be it has to be an experience as to be an experience. And so from that dream, that vision board activity, I developed the vision board experience. And so so that’s something that I actually offer as well. We do recently, about two weeks ago, I did for the first time, I did the virtual vision board experience.

And so to support or supplement that experience. The e-book was developed, so, I mean, your depiction of a chronological storyline that you just kind of laid out walking into it, right. My next question is we always hear about the 20 years it takes someone to be a success story, but it’s always perceived to be an overnight success. How long did it take you to get to where you are currently?

So I have been doing this for, let’s see, it started in.

Probably about two thousand and. I would say maybe like two thousand and ten. Or even before that, because they were like, I’ve always had this.

Entrepreneurial spirit. Well, as we you know, I think even back in high school, there were activities that, you know, we came up with the hustle every day.

I don’t know if you remember, but we had S.O.S in B.C. where you were part of that. Think I left by then? OK, so far with NBC was save our schools, no budget cuts to save our schools, no budget cuts.

And we so that was not like a business. But we came up with that idea. We went to city hall.

We were you know, we were out there. Yes. So we did that. And then with Miss Parker, our gym teacher, we wrote a grant and we were talking about I think this is the one where we had it was about safe sex. You got to remember that one. Anyway, but but I bring up that to say that, you know, I’ve always been a visionary always and been involved and, you know, just new ideas and creative projects.

So. And that’s how that’s how I look at what I’m doing now, like these are a continuation. These are projects. And so even back in high school, I guess we could say that, but. To really start. Making money, I would say maybe. I want to say two thousand and three, but because that that sticks out for me, because I’ve always been that person who has been the event planner.

Got it, got it in hosting events and and so I think that that was preparation toward just being my own boss. OK, so with that, is there anything that you would want to do differently if you could do it all over again? Yes, actually, so there are times when I received large sums of money, like I got into an accident, you know, received money that way or, you know, just different time.

But you had to clean it up because you set a suspect off like you pushing bricks like what’s called a quite like you were going there with an inheritance.

I actually received an inheritance from my grandfather who passed away, you know, many, many years ago. And so I wish that I would have taken that money and invested in my businesses or. Yeah, that’s it. Hmm.

Or purchase a property that could be my business location. So that’s what I would do differently. Just invest the money differently. Yeah.

It’s funny that you brought that up because I mean, every single day I like, you know, dealing with my son. I always tell him, like, you know, for every dollar you make, you can spend 10 to 20 percent of it in the other 80 percent, reinvest in the stash it. And, you know, like he was younger. He used to absorb that. Now he’s older. He’s kind of like but not everybody wants to live that way.

And I’m like, does your ass want to live broke forever?

Or do you want to be able to live the way you’re living now plus some when you get older?

So I kind of and it’s funny because every time I turn my back, I see him watching Shark Tank on the slot. So he’s he eat. Some of it is still there. So the point I’m bringing up next is like. Do you come from an entrepreneurial background like freemarket? I know he’s been raised in that environment like I would expect that he would take it and do something with it, but he’s free to do whatever he wants to do.

Did you grow up in an entrepreneurial household? Not at all, not at all, because I would say that both my mom and dad were.

The nine survivors, my mom, especially, she was a teacher, that’s not the reason why I’m a teacher, but she is a teacher and but for over 30 years, like, pretty much at the same school. So that speaks to, you know. Her perspective. Her perspective on how you should live your life, I mean, for many years, like many of my family members look at me like. You know, I’m crazy, for lack of a better word, like are you you know, this is what you’re doing until they actually see the quote.

But yeah, I would say no, no, not at all. And I often, like, wondered, like. Where did I get it from? Mm. You know, because it’s completely different for me, I looked at my mom and I looked at my dad and I said, no, that’s actually not how I want to live. I definitely will not retire as a teacher. Set it here first, a clear, loud and clear, so I mean, earlier on you alluded to that, obviously your mom.

So how do you juggle your work life with your family life and your entrepreneur life and everything else you got going on? You got a lot of things juggling. So how do you do that? And the pandemic is not the first time we survived a pandemic, but yes, and a pandemic.

Well, but it is the first time for me having I work remotely and my children go to school remotely. And I would have to say it’s. I do it, it’s not easy. There are some nights when I go to bed really, really late and there are some mornings where I’m up really, really early just to make sure that I get everything done. So, yeah.

So you’re talking about like your morning habit. Sometimes you wake up really early, sometimes you go to bed really late. So what’s your morning routine, your morning habits that you do?

OK, so I would say. Flexibility for me is the key, because, as I said, there are some nights when I go to bed late and it’s not like I’ll go to bed late and then still wake up early, but I might. One thing that I say I’d have to say that I do consistently is. And although it’s not always structured, I always begin my day. With meditation. That may not always look the same, but I wake up and I’m still.

For like, I don’t just get right up, like I actually just take a moment to just think. About just positive positivity, positive thoughts, like I am big on affirmations. Big affirmations, because that’s actually what I believe gets me through. Hmm. So, oh, no, I’m lizarazo with the affirmations.

And I think that’s a very important thing because I’ve asked that question to several dozen people at this point in time. And if it’s not meditation, if it’s not yoga, it’s book reading or it’s music, it’s always something in that formula to kind of trigger your brain to kind of wake up. So in that. Right. I decided to create an online book club, and it’s going to be launching soon. So what recommendations from like obviously your book Dream Big would be a book that you could recommend.

What other books are in that particular genre of business owners, entrepreneurs that you’ve read or that you reading that you would want to recommend?

So when I was thinking about that. I read a book a long time ago, I think I may have been a teenager and. It was called The Trillionaire. Farrah Gray, Mark. And that came to mind because I think that was the book that shifted something in me.

Having read that book, I felt like this, I think it was like 14 or 15 and he was a millionaire. And I and I thought about it, I was like. Why is it that me? Why is it that me, if this 14 year old can do it? I need to start thinking differently. I need to adjust some things or furthermore, I can do it. So that was one of the books that really made a difference for me.

I often recommend to my students and my adult students to read the seven habits of highly effective adults right people, seven habits of highly effective people and. But they have this there’s a program that we use, it’s not necessarily just the book, but it takes you through steps on each one of the effect, the highly effective habits. And they’re like activities that you actually have to do in order to just like really tap into those habits. And I really feel like.

They that book helped also with the paradigm shift, you have to shift your beliefs and your thinking in order to become someone who is highly effective. And with that being said, that’s how it’s connected to the affirmations for me, because reshaping my thoughts. Constantly reminding myself to be positive, being intentional about what it is that I’m actually thinking. Has really helped me, and so those two books really stand out for me. I mean, I’ve read so many books, so many books, but those were the two that came to memory when I was thinking about the books that I was reading.

So with that right. I mean, you have the dream big book and obviously you have affirmations in there and it’s kind of who does that book really for?

I mean, who would you if I was in a room of 100 people and you can talk to 10, 20, 30 percent of that room. Who would that person be? Who would be the ideal person to pick up your book and read it?

And what? I think the ideal person would be someone and not necessarily a male or a female, but someone who needs the reminders because it’s it’s a dream big, but it’s positive notes for daily living because.

You have to remind yourself daily, it’s not just something that you can just say, OK, I’m going to think this thought today. No, because then something happens that shifts you your day or your mood. And then at the beginning of the next day, you have to remind yourself. So anyone, anyone who needs reminders. Of just that they need to speak positively to themselves. Oh, good. So with all the things that you have going on, right, you have a family, you have the business, you have school, we have education.

You have a party in the background, which is fantastic these days can say it’s kind of in the background.

Right. But what do you see yourself in 20 years? No. Where do I see myself in 20 years, including you and your business? I mean, they’re one and the same, any solar panel or entrepreneur. We understand it. Our life and our business are essentially one and the same. So where do you see that unit of you and your business in 20 years from now? Well, in 20 years, I really would like to have less of a hands on approach.

I would like for my businesses to actually be running themselves.

Ultimately, that is the goal so that I could spend more time doing what I find joy in, and that is being a motivational speaker, connecting with people.

So, yeah, I’m just I’m just thinking about this. I mean, it’s just kind of like. I mean, usually when I hear that statement, it is usually when I’m saying, OK, like, do you and have you tried to develop systems in place like automation and documenting everything that you do on a day to day basis and optimize it out. So you kind of reflect and looked at it. Have you done that yet?

No. Know the first step. And that’s that’s the first step. And I’m just I’m just I’m like, I’m just going to just give you the free consult straight up and down.

Like, that’s the first step to that strategy is to document everything. And I think it was it was an episode of Season two, episode two, and it was Damon. And we was talking about Damon’s business and he developed with CEO Metropolis.

And he went from like one hundred thousand three hundred thousand five hundred dollars to where he’s in the millions now. But he said the thing that changed his business was that he stopped everything he was doing and he documented all his processes, all of them. It took him like a year to get everything listed out. But then once he had a documented, then it made it completely easy for him to delegate because now he knows exactly what he wants and how it needs to be done in all the steps and procedures, even the little details, even like like your pink.

You may say the pink is this is somebody maybe you want to put the exact pink number down. You want to say, hey, I want my font to be that. You want to put every single detail you can in the document and then take that document and delegate it out. And then you’ll get your dream to be systematic and then you can go and speak.

Thank you. Taking notes.

Thank you so much. Yeah, that’s good advice.

Thank you. No problem. So I mean, talking about. All right. What to do, you and your business. I mean obviously you got a lot of different things going on. So like what software are you using right now to kind of essentially manage or juggle and kind of adapt what you’re doing into your lifestyle? So I use Gum Road, Gombauld has been wonderful with the sales for my ebook.

Basically, ah, if you’re familiar with it I don’t think of course but oh well, I always thought your facial expression.

I don’t know if you well, I’m familiar with it, but I would just say it wouldn’t be the application I would use if I was in your shoes.

Oh, we’ll see that. The question I have for you afterwards. OK. OK, but ok. So I’m using gum wrote for that. I also use PayPal business, which is for the hard copy books that I have created.

Can I say was one that I don’t really like. Yeah. Go ahead.

OK, so at the beginning of, you know, this whole book process.

Everyone is like, you know, put the books on Amazon. Make sure your book is on Amazon and be in and that com. I have to say. I don’t really like that platform to sell my books. Because there are a couple of reasons why. Well, for one, I don’t really know who’s purchasing my books. And I mean, you know, as a you know, I’m still kind of on a small scale for the children’s book.

And so I really want to know, like, I want to know who’s, you know, supporting me.

And I don’t like it because of that.

And then they just keep dropping the price. That’s a good thing.

Is it? Yes, so I’ll tell you what, it’s a good thing and based upon the algorithm, but if your book price is dropping without you dropping it, yeah, it is a great thing for you.

Oh. All right. Keep going. Keep going. Keep keep keep chop it up and. But keep going.

OK, well, you know, I love Amazon for other things. I just don’t like it for me personally right now as an author. But those two things are the reasons pretty much why.

I just I got scared I’m going to bite my tongue, but I just can’t let that last part. So just give you a little insight about Amazon, right? And you later on, you have to ask any questions want. But Amazon, when they drop your price, they’re still paying you your full royalties. That’s that’s why it’s a good thing, so they’re dropping the price because you’re having traffic and they’re going to continue to market that product for you.

Much like how Wal-Mart would say price cutting and as price cuts come, people will buy more. So Amazon gets a bite of any percentage, whether it’s a penny or five cents or five dollars, they think in volume. So they drop the price because you have an influx of people going to that particular product in the algorithm is saying, oh, my God, people are buying, let’s make more people buy, let people share, let people delegate, let people know that this book was 999 and now seven nine out.

Now it’s five. Ninety nine more sales go up. You still get the same royalties that you originally set up in Amazon is still going to get royalties no matter who’s listening to more people. So instead of getting one thousand, now they’ve got two thousand if you add 50 50 together. So 100 percent to them, they don’t care either way. So that’s that’s golden, right, as far as business wise, Amazon does everything for a reason, and that’s why they like the big monster when it comes to publications.

So if you ever see your price being dropped, you just sit back and relax, keep dropping it. Thank you very much.

OK, I feel better now. Yeah. Yeah. And to your other point about them not giving you the list and giving you your name. That’s why this other components before they get to Amazon and obviously, you know, you’re using the game road, but you can have way more control using landing pages or out than pages and you send your traffic to the op ed page. So before they even get access to your book, before they even get access, anything else, then you’re sending them to a funnel.

And by sending them to that funnel, you’re capturing that name.

So we’re going to talk about that. Yes, we will.

So, like, going into like like final words of wisdom, I’m at this point, can I said the other day, I was like, I’m a young 21 year old woman. And my guess is like, no, you ain’t.

So I’m a young individual person growing up with entrepreneur tendencies. And I see you as a figure that as my role model. What words of wisdom would you say to me to inspire me to follow in your footsteps?

Well, I’ll start off by saying difficult does not mean impossible, and what where I where I’m going with that is. It’s not easy, the journey is not always easy. I would say, in fact, for most people, the journey to success has been difficult. But although it’s difficult. It doesn’t mean that you’re not going to accomplish what you set out, so. Don’t give up. Keep going, just keep going, keep going, keep going.

I remember you encouraged me a couple of what was that a couple of months ago, or it might be like almost a year at this point where you are like, hey, what’s going on with the book? And I was like, I’ll get to it. Do you remember that?

Yeah, I do. And that’s when I saw this. I was just like, yes. So yes, keep going, keep going. Don’t stop no matter what it looks like. And I mean, like, if you have you go live, you have one person just keep going. That one to into two and that’s will turn into four. And it’ll just keep growing if you’re consistent. That’s the key right there, is being consistent and keep progressing, and I think a lot of people, they they miss that they’ll start doing something and they will not see that.

And it’s funny because it’s whether it’s paid, whether you’re paying for ads or whether you’re paying someone to do something or whether you’re doing it for yourself. And it’s always goes back to that image. Well, always the illustration of of who Connells and the Bogarts have pitchforks and they’re digging and digging. And one of them stops and he’s like an inch away from the diamonds. And the other one, he’s a mile away, but he’s steadfast and he’s going to get the diamonds eventually.

It’s the same principle that that you just demonstrated. And I think people they need to understand that you’ve got to be consistent and you’ve got to push through.

So so what can people find you online? I mean I mean, Web site, Facebook, Twitter, Instagram, lights, camera, action. We’re going to find you.

So my website is w w w that Erica Jennings dot com.

And so you can find all of the products there for the E book. I am on Gum Road, but I think I have a feeling we’re going to talk.

Yeah, we’re going to love if you want to talk about it.

Yes. Yes. And so my Facebook is Erica Jennings, Eric K. a Jennings and my Instagram my G is at E believable. E believable.

So that’s how you can find me.

Oh, so throw them into the bonus round the bonus questions. Right. So my favorite bonus question and I think I just love this question because I always say the same thing, that no matter who asks this question too, the answer is going to be uniquely different every single time. So if you could spend twenty four hours with anybody dead or alive, uninterrupted for twenty four hours, who would it be and why? You’re putting me on the spot.

Who would it be and why and why? OK. We’ve been at Jeopardy music to do so. I if I could spend twenty four hour hours with anyone, I would want to spend twenty four hours with God but like, you know, not in heaven, not ever to come back.

But and because I want to know like I want the jewels, I want the keys, I want to know what I need to do in order to obtain the success that I desire. And I feel like it’s. It comes from. The like, I want the divine inspiration, but if I could have God in the physical with me for 20 hours, I would definitely take that.

You know, that’s interesting. I’ve heard Jesus before. But do you want to trump that? I mean, by all means, you kind of go one step up the food chain.

This is a pretty pretty interesting answer. I got another bonus question for you. If you could be a superhero, who would it be and why?

I could be a superhero. Who would he be and why? Jeopardy music once again.

Do, do, do, do. Well, I would create my own.

OK, I would create my own superhero and which I could specifically design or just give all of the different characteristics that I would want. I would clefts her, I would craft her to be exactly what I want her to be.

There’s going to have to be some magic in there because my book is about magic and I really just. Oh, yeah, Athens spent 24 hours with God, I’m sure you’ll be able to get the insights on how to create.

Like what you see, this is where my my imagination comes.

Yeah, yeah, I could see it created like this. I created the children’s book.

Fair enough. Fair enough. This is a time where I pass the microphone to you and you can ask me any question that you would like.

Thank you. Well, first of all, I would like to say that I am so proud of you, so proud of you. And I think that because I have known you for so long and I’ve known you since you were a kid, we were both kids.

I’m so proud of, you know, everything that you have accomplished and and the the man that you have grown to be. So I just want to say that I want to say that thank you so much for this opportunity and for already just dropping those jewels on me.

But the question I didn’t know that you had so many talents, although I do know that you’ve always been pretty special. But but I mean in terms of your businesses. So I really just want to know how I can like. So earlier I was just thinking about. Just marketing. How to go from where I am to the next level, because, you know, you can always go higher and I think I don’t know what that’s like a question that is for another time or that we have to, like, do some consulting.

But I’m definitely going to tap into that.

Yeah, I mean, I could definitely. So to paraphrase your question, you’re one you’re asking me how can you take where you are and market it to the next level? Right. So I would just pull them back this conversation about maybe 15, 20 minutes ago about the whole game, Road versus Amazon thing. The main reason why and I was going to tell you that the story of why people use Amazon, because Amazon is kind of like if I want to watch a movie, what’s the first thing you’re going to think about?

If I want to watch a digital movie online, what’s the first company that’s going to pop your hit?

Netflix. That was you didn’t say old school at Blockbuster, you didn’t say Hulu, you didn’t say Disney, you said Netflix, because Netflix is pretty much the new blockbuster. But do you think about publication? Will Amazon started from delivering books that’s out of his garage. So you have to understand, Dave, understand the algorithm of books. They understand the algorithm of people, much like how Facebook understands people’s behaviors. Amazon understands that. And they have millions upon millions of users.

So, no, they may have a few million and people may or may not find your book on there, but on Amazon through the categories you can people don’t realize you can list 10 categories and those categories if you become a top seller in those categories, your books automatically going to sell to your other point. Your numbers were dropping down. They say the book was 999 and they were changing the price to seven nine. And that’s also a gift in itself because now Amazon is saying people are buying your books.

Let’s get more people to buy your books. So if you keep playing with the algorithm, Amazon is always going to work for you. And to think about your book is not the end all resource for your revenue. It’s a gateway. Right. So if you’re thinking about OK, like what do I market my books? I mean, I don’t even like I put a lot of content into my books and I put it out there and sometimes I check my sales, but for me is more so if I’m having a conversation with somebody about a particular topic, I can refer them to my book, or if I’m on a podcast, I could talk about my book and into that book.

Do the chapters in that book is Atomizing. All my other services is talking about my other ventures and talking like like on this show. I’m talking about a book club, but there’s monetizations with book clubs that people don’t even realize that you can monetize. So I can give away my book to everybody in my book club and by default, by me creating a book club and talking to people and giving them my books, the fallout is going to be services or is going to be other products that I may or may not sell.

So for you, you have a dream big book, right? But you’re a real diamond is you. And to your point about being a motivational speaker, you’re going to have to figure out how to keep the monetization level to where it is now and scale it by putting you in front of the camera and using your book as a gateway. So don’t think of the book. A lot of times you hear marketers say they’re giving away a book for free.

That’s what you want to start getting into your book away for free and convert. Or the other way of doing it is go to big like big corporations and sell your service and sell your book as part of that package. But think about it. That book was coming from Amazon. If you were buying your books directly from Amazon and a corporation is buying the books from you, this zero cost to you and you become a number one top seller about fault because these corporations are buying 50 to 60 books at a time.

And your numbers and Amazon are going to shoot up every single time you make those purchases that will repeat, step or repeat step repeat makes perfect sense.

Perfect. And that’s just like a few of the little elements in the world that you can do before you, I would definitely want to create like a landing page. That’s your first. And you want to create some kind of funnel and you want to put people in a funnel. The more people you put in the funnel, the better. It’s like a pipeline with holes in it. You want the asshole to fall out. You want the people that’s not going to spend money, the fallout and at the end of it, you’re going to get the pure people, the people that you’re looking for, the people that want to hear your voice, the people that love you.

Oh, my God. I want to be like her lights, camera, action, everything she has. I want I want a T-shirt. I want a hat. I want to get my hair like I wore glasses. That’s the people that you want at the end of the tunnel. But it’s only one way to find them. You got to put them in a tunnel to be fun. We definitely have a consultation coming up for sure.

I mean, I look forward to I mean, this is I mean, to your point, I mean, I definitely I appreciate you coming on the show. I definitely appreciate your little. And at the end, I really appreciate it, because it’s kind of funny when you said, I don’t really look at myself like that no more, it’s like I’m on some other shit, but at the same time.

So that crazy dude, it’s that a different. But it’s sitting in my seat. Yeah, yeah, yeah, I mean, you sit in your seat together, you know, I mean, yeah, yeah, yeah. I mean for our listeners, she seemed she seemed to get like suspended, pretty much expelled from schools, handcuffed in police cars. She’s seen all that shit so.

Well, I was going to say that I remember sitting in math class and you sitting next to me and I was passing notes that, you know, I was talking about the were smart enough in math, whether it’s kind of one of those things, man.

I mean, life has a way of correcting itself, so. Absolutely. Definitely.

Well, I definitely appreciate you coming on the show. Definitely a great episode. And I look forward to seeing what you can do next.

Thank. This was great, great essay, Grant, over and out.

Owner Of Dream Big & Girl-Confident Brand: Erika N. Jennings AKA Ms. Lights Camera Action – S2E12 (#40)2021-03-10T18:24:59+00:00

CEO Of Uplevel Media, LLC: Karen Yankovich AKA The Linkedin Boss – S2E11 (#39)

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Boss Uncaged Podcast Overview

CEO Of Uplevel Media, LLC: Karen Yankovich AKA The Linkedin Boss – S2E11 (#39)

“Remember all of the experience you have. There are lots of incredible things that you may have done that are incredible. That’s experience. LinkedIn doesn’t say list your jobs; it says list experience. So pull from all the things you’ve done. It doesn’t matter. Whatever you did, it’s experience. So know that you’re stepping into the workforce, or the world, or the new entrepreneurial world, with experience. So pull from that and shine a light on all of that.”

In Season 2, Episode 11 of the Boss Uncaged Podcast, S.A. Grant opens up the month of March by talking to LinkedIn Boss Karen Yankovich. Karen and her team help individuals and business owners build strategic and profitable relationships using LinkedIn.

As an individual with entrepreneurship in her blood, Karen saw a path to the biggest rewards by becoming an expert in the social media platform LinkedIn. Instead of being one of a million experts on social media, she decided to niche-down, becoming one of ten experts on coaching individuals on the rewards of making connections on LinkedIn.

“I think it’s a platform that’s very much overlooked by a lot of podcasters and entrepreneurs and small business professionals. Frankly, it’s for anyone looking to really elevate their career in one way, shape or form. It is the platform that you can control who you know, right? In the equation, it’s not what you know; it’s who you know. Well, LinkedIn gives you the ability to control that. So why wouldn’t you?”

Don’t miss a minute of the energetic episode covering topics on:

  • Habits of a real morning person
  • How to build connections and secure profitable contracts using Linkedin
  • What does it mean to use LinkedIn as a tool for your business/career
  • The tools Karen can’t run her business without
  • And so much more!

Want more details on how to contact Karen? Check out the links below!

Karen Yankovich
Website https://karenyankovich.com
Services https://karenyankovich.com/linkedin-services/
LinkedIn https://linkedin.com/in/karenyankovich
Twitter https://twitter.com/karenyankovich
Podcast https://Goodgirlsgetrich.com
Facebook https://facebook.com/karenyankovich
YouTube https://www.youtube.com/channel/UC8iXVucCrQNarFf3V_mvNIw

THANK YOU FOR LISTENING!

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Boss Uncaged Podcast Transcript

S2E11 – Karen Yankovich – powered by Happy Scribe

Resume on that, it is recording, all right, so 3, 2, 1. Welcome welcome back to Boss Uncaged Podcast. On today’s show, we have Karen. I’ve deemed her “The LinkedIn Boss”, and she will tell you for obvious reasons why, surely. So, welcome to the show, Karen. How are you doing today?

I’m good. Thanks so much for having me here. It’s fun to be here.

Great. Great. So obviously, I’ve named you the LinkedIn boss. You want to kind of give our listeners a little bit of why I called you to LinkedIn, boss?

Yeah yeah. So I accept that title. I’ll accept that title because I really do love and really I can really geek out on LinkedIn because I think it’s a platform that’s very much overlooked by a lot of podcasters and entrepreneurs and small business professionals. And frankly, anyone that’s looking to really elevate their career in one way, shape or form, because it is the platform that you can control who you know, right? In the in the equation it’s not what you know, it’s who you know, well LinkedIn gives you the ability to control that. So why wouldn’t you. Right? And that can change everything for your life and your business and your bank account. So that’s what I focus. I help people really see the power in building strategic and profitable relationships and using LinkedIn. LinkedIn’s the tool. It is really not about LinkedIn, it’s about the relationship building. But we have LinkedIn. So it’s a tool that helps us meet really cool people that can change everything.

OK, well, in that definition, the podcast is now officially over. She told you who she is and now you know why she used the LinkedIn boss. Right? So in three to five words defined yourself.

Oh, OK. So three to five words to defined myself. So I am passionate about the things that I that I am passionate about. I can definitely go a little overboard with that. I am strategic, but I am also hard centered. So I think I have a really interesting blend of right and left brain. What other words can I use to describe myself? You know, really grateful for all of the people in my life and I live my life from a place of gratitude wherever I can. That pretty much describes it.

I mean, that’s that’s a great summary. All right. So just to take back in time a little bit right now, you’re the what I’m deeming to be the LinkedIn boss, that journey didn’t obviously happen yesterday right? So how did you really get into mastering LinkedIn? What did that journey felt like?

So, you know, I’m a little bit older than you. And my background is sales. When I started doing sales it was you know, you needed to talk to people, you needed to meet people. You need toprospect. Cold calls. Right. Like actually talking to people. But at the end of the day, what what brought in the biggest sales was the relationships that you built. So even when social media came out and I loved social media and I was teaching social media in general in the beginning, one of the things that I learned really quickly in this digital world was that niching really was important because if there’s somebody that says I need a social media speaker, seventeen thousand names get thrown out. But if somebody says I need a LinkedIn speaker, 10 people say call Karen. So I knew that I needed to kind of niche as I went down my journey teaching digital marketing, like I’ve always done marketing, so when I shifted to digital marketing, I knew that that was important. And what I found was that I saw what a lot of people and I would do is I’d ask people where are you getting most of your business now? And 99 out of 100 times they’d say referrals. And I’d be like, well, how can I best mimic that using the social media tools that are out there? And LinkedIn was that tool for me. I also think that we want to know more now about the people we do business with than we did twenty five years ago. So so LinkedIn checked all those boxes. So I found myself over and over, kind of bringing LinkedIn to the forefront when I was working people with people on their digital marketing to the point where that’s really all I do now, because, frankly, it is hard enough to just stay on top of all the changes LinkedIn makes, never mind all the changes all the other platforms make right? So so that’s kind of why I do what I do. I just found that, you know, if you’re going to tell me that most of your business comes from referrals, then why are we tweeting 600 times a day? Right? Like it’s it can be integrated in it. But what’s the path to the biggest payoff? And that always is LinkedIn. So I just said, that’s why I’m staying there.

Nice. So in that journey right, I mean, I’ve interviewed dozens of people and one person, I deemed her the Queen of the night and she told us this story about being at a bar one time at a bouncer dragging somebody out. So LinkedIn is a completely different space right? So what’s the most craziest thing you’ve experience dealing with LinkedIn customers,

With LinkedIn customers?

Or just in LinkedIn in general.

So I have a pretty funny story that LinkedIn shines in. About six months ago. So it’s December 2020 when we’re recording this. Right. And so once in the spring of 2020, height of the pandemic. My granny is ninety five years old and she’s the biggest Mets fan on the planet. She knows everything. In the nursing home her entire room is filled with Mets paraphernalia. She’s just a massive Mets fan. So I decided I was going to go to Twitter and I was going to get her some Mets juju for her birthday because she couldn’t go anywhere. She was locked in a room for her 95th birthday. So I tweeted the hell out of it. I tweeted Mets players, old Mets players, managers, and I have one hundred and twenty thousand Twitter followers. So I felt like that would give me some visibility, crickets. I went to LinkedIn. I said, let me see who’s in the Mets organization. I went to LinkedIn. I went to the company page. I messaged three or four people within ten minutes. The social media manager for LinkedIn said, “I love this. Give me a little time. I’m going to get you a video”. And then within a half an hour, the manager, the general manager of the Mets, had recorded a video and tweeted it for my aunt. So I use Twitter galore. Right. And I couldn’t get anywhere. But when I went to LinkedIn and went human to human to people in twenty minutes, I had a personalized video from the GM of the Mets for my aunt, which was so fun. Right. But take that concept to everything else you’re doing. Right. We can be we can be pushing noise out all over the place and we’re just getting lost in the in the crazy noise versus actually talking to people. Right. Which is what we do on LinkedIn. It just it cuts above all of the other platforms. So that was a really fun LinkedIn win story for me. I was like, this is so fun and I’m so glad that it was LinkedIn. I didn’t I don’t know why I didn’t go there first. Right. Who knows.

Yeah, it’s funny that you said that I don’t think that we talked about like our backgrounds, but, you know, I’m originally from Brooklyn. So the Mets was my team.

Yea, You got it. So you’ve suffered a lot of years as well, right?

Well, yeah. I was there when when they won everything back in 80. So I went to school watching it live. So obviously the Mets is still my team. So I walked around in Mets hat and everybody in Atlanta *inaudible*

If you go to my Twitter account, you’ll see the PIN tweet is all the videos of my aunt and our Mets paraphernalia and stuff. It’s still there, I think, because it was just such a fun thing, but, you know, that’s just one example. If you wanted to get to the Mets to do business with them, you could do this. You can either tweet them till you can’t stand it anymore or you can go to LinkedIn, the company page, see who’s connected. And again, if I had not had a LinkedIn profile that position me as somebody credible, they probably wouldn’t have answered. Right. But I had a profile that positioned me as credible. So when I reached out to them, they were like, sounds fun, let’s do it right versus the same exact thing. And I feel like I’m credible on Twitter, too. Right. I have a whole lot more followers there, but just it just it’s it’s a human to human piece that has not changed from the time that I started doing sales way back when. It’s still people buy from other humans and no one’s going to buy. I mean, I should say that. But it’s very it’s going to be very difficult for somebody to buy your high ticket items from just just from a funnel or from a tweet or from through your website. They want to talk to you first. Right. So, yeah.

So, I mean, with that, I mean, I think that was kind of like a good Segway to kind of like overcoming hurdles. So what hurdles have you overcome on that journey to becoming successful as you on LinkedIn?

Yeah, well, for me the biggest hurdles are shiny object syndrome. I find myself thinking, oh, that’s a great idea. Let me do that. And then and I can tell you that the further I get away from staying in my LinkedIn lane, the smaller my bank account gets. The more I stay focused on LinkedIn, the bigger my bank account gets. So for me, shiny objects are always a hurdle. I’ve tried a couple of different things, you know, in the guise of multiple streams of income and things like that. And it’s it’s something that I had to work really hard to stay focused on because there’s so much opportunity out there. Right. So so for me, a shiny object syndrome is always a big hurdle, you know. And the other thing really is to you know, I might when I talk about my background, it was I was in it sales way back when. And I was really one of the only women in that in there are very often I was one of the only women in the room. So I had to learn how to be confident, appear confident, even if I wasn’t confident because I wouldn’t have gotten my lunch eaten if I didn’t. So so one of the other hurdles was taking that to digital. Right. Like showing up, being confident. And I don’t want you to fake it. It’s not like fake it till you make it. But sometimes it’s OK to say, you know what, I don’t know, let me check it out and get back to you, because this stuff, it takes a lot of confidence to do that, to say that. Right. So, so, so, so moving taking that from offline to online took a little while to figure out.

OK, so I mean with that, I mean, obviously on that journey you have to have some systems in place to be able to not only do it for yourself, but to do it for your clients. What systems do you have in place right now?

You know what? For me, it was less about the systems and more about the support. Right. I have, well early on, I was still working full time while I was running this business on obviously a much different level. And because of that I had to have support because there was no way I could do it. So I had to bring in a virtual assistant. I had to bring in people to support me. So so I’ve always I mean, that’s still for me one of the most important things. And also for me, it’s kind of like the big rock things. What are the three most important things I need to do today? So those are really the systems that have served me well, because it’s so easy to get stuck in the to do the to do list and all of the crazy stuff. But, you know, if I, if I so I really like to look at every morning what are the things that I really need to accomplish today and let’s get those out of the way first.

Yeah. I mean I think that’s still a system in itself is more like a time driven stuff, but it’s still something that you do routinely over and over again to to get you to where you are. So we always hear about the twenty years it takes someone to become successful that’s perceived as being an overnight success story. How long did it take you to get to where you are right now?

Oh, boy. You know, more than twenty years it’s I’ve kind of always been entrepreneurial, right? Like, I was a kid in the neighborhood that was always like organizing carnivals and charging for them and things like that. So I’ve always been entrepreneurial. I have always been doing different things. Like back in the early 90s, I had a small I.T. consulting agency that I owned and we had a bunch of stuff and things like that. And I kind of found at the time that. You know, where I’ve learned from all of those things, what I like and don’t like, what I didn’t like was owning the company and being in charge of stupid things, important things like health benefits and where are we? Do we need to buy a new conference table? Like those were not the things that were that that’s not my zone of genius. So what I’ve learned over the years was to strip out whatever I can. And I’m really protective right now about keeping my business lean, because I think for me that works best. Right. So so what I’ve learned over the years is what I don’t want to do more, what I don’t want to do. And as I stay in the place that I like to stay in, which, by the way, is why it’s so important to get help so that I’m not caught up in all the busy work and I can be staying in the place that I love to be. That’s how my business grows. And I wish I knew that 20, 30 years ago. Right. That that it made more sense for me to pay people. Like it makes more sense for me to pay someone to clean my house. Right. So that I can be here working. I didn’t know that because I can clean my house. I should clean my house. Right. But I look at that now is all part of the things that supports my business, not just doesn’t want a vacuum or a living room kind of thing.

Yeah, yeah, yeah, yeah. That’s definitely great. So with that being said, right, what’s one thing that you would want to do differently if you could do it all over again?

I would certainly listen to my intuition more and less to the people around me. You know, I don’t come from an entrepreneurial family. So so it was a it was not easy to to strike out on my own. So so I thought I had to do the things I thought I had to do. And I don’t regret any of it because it all brought me to where I am today. But I would have I spent a lot of years not being with my kids, working full time while they were home and missing a lot of stuff because I thought that’s what I had to do. And now I know that I didn’t have to do that, but I didn’t know that then. Right. So I would have probably trusted myself in my intuition a little bit more early on.

I mean, that’s a great gateway question because, I mean, you’re saying you don’t come from entrepreneurial background, entrepreneurial family. Then where did you get your entrepreneurial hustle from? What did it develop?

Who the heck knows until I did my twenty three in meet DNA and saw that I really, truly am related to everybody in my family. I was completely convinced that I was dropped, that they found me on the street corner or something because I don’t know. I mean there are a few people in my family that were more entrepreneurial, but very few. My family’s, the vast majority of my family’s working schools are teachers and principals and things like that. Right. They have security, they have benefits, they have pensions. You know, they they don’t understand at all my journey and they can’t. How could they? Right. So so, you know, my dad was was a really renowned basketball coach. His high school record was incredible. You had like two hundred and eighty wins and six losses when he was coaching high school basketball and then he was coaching college basketball and they offered him the full time position, the head coach position, and he turned it down. And it breaks my heart that he turned it down because he couldn’t imagine leaving his job as a teacher and he would have had to leave his security to go to this less secure thing. And, you know, he would have been amazing at that, but he didn’t do it because he felt like he didn’t have he needed the security of the job. So I don’t know where it comes from. And all I know is this is all I know. So I do what I got to do. And this is a much better life for me and for my personality than working for people for sure.

Got you. So I would think you would see your point, right, your entrepreneur on your own. But being that you’re full of family, of educators, I mean, that’s pretty much what you’re doing, right? You’re educating business owners, true?

Absolutely. That’s absolutely true. Yeah, that’s true.

So you kind of took their mindset and you made it into a business.

Connecting the dots. Yeah. There you go. I agree. That’s true. That is true.

That’s really interesting. I mean, there’s always one of those things that you to look at your history, to kind of see the common denominator. And I think in yours that’s definitely what it is. So you say you have kids. I mean, obviously at one time it must have been very crazy.

It was insane. I had four kids and I was a single mom when the youngest was in kindergarten. So it was insane.

So how do you juggle your work life with your family like now?

So my kids are grown right there out of the house. But here’s the beautiful thing. I one of the things that I deliberately did when I was creating the world I live in now is I deliberately created a business that doesn’t require me to be anywhere at any one time. I don’t have to be in this town on every Tuesday ever. So I am able to my kids are grown. I have two granddaughters and another one on I have a grandson on the way. So my daughter who is pregnant, I told her my plan is I’ll come hang out two days a week. I’ll work Tuesdays and Wednesdays from your house and I’ll sleep over Tuesday night and I’ll help you with the baby. And she’s working from home. And I’m not going to I can work from anywhere. I deliberately created that. So I feel really lucky that I was able to do that. And and again, when you know better, you do you do better. Right? I could have done that when I was younger. I just didn’t know that I could do it then. So now I do that. I’ve created my.. Parents in their 80s, like, you know, recently I had to do something to help them out. I had to go to Florida for two weeks and I’m so grateful that I was able to do that so.. So now I’m by myself most of the time, right? So it’s not like it’s taken up a ton of my time, but I’m so glad I can do it when I, when I can.

I mean that’s definitely awesome. Awesome life to live. So with that. Right. I mean it seems like. Well, let me ask you a question. What are your morning routines like, I mean, considering that you have all these things going on, you have your regime. So, like, what time do you wake up and what do you usually do when you wake up?

I am a serious morning person. It’s just there’s just nothing I can do about that by eight o’clock at night. I’m looking at my watch. Go on. Is it eight o’clock? Can I go to bed? Because I like I typically get up probably around 5:00 a.m. every day. But here’s the thing, because I’m a morning person, that’s also when my brain is most in gear. So I struggled a little bit with the all of the morning, like one of my the mindset coaching my program, very good singer. She has a program that’s that’s called “Morning’s that matter”. And I’m a big fan of that kind of thing. I forgot the guy’s name who wrote the book, “With the mourning rituals” and things like that, so I love those things, but I have to build in some work. I need to dump my brain a little bit in the morning. So I typically get up, walk the dog, do a little mindfulness stuff, sit down at the computer for half hour, get rid of all the things that came to my head overnight, and then I go back out for another hour. And kind of I really do I really do think mindfulness is important. So I do. I do. It’s important that I incorporate that into my mornings. But I’ve I’ve given myself permission to actually spend some time at my computer in the morning because I know that otherwise it just keeps popping back in my head and it interferes with that mindfulness. Right. So so that’s pretty much my routine. It’s not it’s not a exact science, but it is pretty much what I do every morning. And thankfully, my main assistant in my company lives in England. So she’s up early so I can be messaging her at 5 a.m. and I’m not messaging somebody in California where it’s 2 a.m. for them

Nice. So you come across like a very super absorbent person that kind of get information and absorb it, retain it and then use it really quickly. Right. So are you a big book reader? Are you a book reader?

So I am a big book reader.I have always been a big reader. I have so many books. I love, love, love books. But full disclosure, I have a kid that works for Audible so I can listen. I can now I can get audio books for free. So it’s made it’s given me. I although I have to say with the with the explosion of podcasts in the last few years, I don’t listen to as many audiobooks because I’ve got so many hours of podcasts that I want to listen to and haven’t gotten to yet. Right. So I like so what I often do is I’ll listen to the audio book first to see if I resonate with it or at least skip through it. And then if I like it, I’ll go online and buy the book because I really do like that. I typically like to have the actual book for most of my favorite books. In fact, sometimes I’ll buy multiple copies of my favorite books and I’ll send it to my clients and things like that. So yeah.

So I’ll make a recommendation. I mean, what books are you reading right now?

That’s one of the one of the books that I’m giving right now to my client. I will now, I’m not really seeing clients in person, but one of my favorite books is “The Miracle Equation” by Hal Elrod. Have you read that? “Have not”. So remember the whole shiny object syndrome gets in the way? Well, the miracle equation, basically, it is something like massive, focused and consistent action produces miracles. So the book is really about staying massively focused on your goal. And that’s really what and that ties back to the work that I do on LinkedIn right? If you go on LinkedIn and you just say, I want all these things, you’re less likely to get any of them. But if you go on LinkedIn and say, I want a fifty thousand dollar sponsor for my podcast and that’s my goal, and you say massively focused on it, you’re more likely to get it right. So that’s why I love this book, because it teaches really like that whole big rock thing. So ties and all the things we talked about. You’re right. So how I read the book, The Miracle Equation is one of my favorite books currently because it’s it’s just done such a great way to it’s just it’s a really good book.

Yeah. Sounds like a definitely a solid concept, kind of like a mixture between law of attraction and taking action combined.

Exactly. Because it absolutely is. Because he’s infusing, he teaches you how to infuse yourself with that confidence and in creating a statement and then just like screaming it to the universe a million times a day if you need to if you start getting distracted. Right. Staying really focused on that. And by the way, when you do that, then that’s when you can work less hours, right. Because you’re focused in the hours you’re working instead of all over the place.

Gotcha. Yeah, I’m going to check that one. Don’t be surprised if I hit you back up with some questions on that one.

Yeah, I’d love that. Tweet me your message me on LinkedIn. We can chat about it.

Cool. Cool. So what do you see yourself in 20 years from now?

Oh, God. 20 years from now I better be sitting on a beach with a Mai Tai in my hands. I just had a big birthday. So 20 years from now I think I’m going to be I’m going to be watching this company be run by somebody else. But, you know. The reality is, I love what I do so so I will still be doing what I’m doing. And and when I say that when I say that it’s not because I don’t want to be working, because I absolutely do. But I do think that as as every year that goes by for me as a grandmother, right, I want to be able to spend more and more time with my family and less and less time behind this computer. Right. So I think in 20 years will be I will be I will have morphed into something that is more a figurehead in this company and less the person doing all the work.

Great. Great. So on that journey. Right. I mean, earlier on we talked a little bit about systems. We talked about what you do on LinkedIn. What tools do you use to do what you do?

Yeah, so I can’t even believe I’m going to say this, but the toll that I probably rely on the most is Asana, which is a project management tool. And if my team is listening to this, they’re going to be laughing because I bought it. I didn’t fight it. I didn’t fight the need for it. But I was just like, I don’t get it, I’ll get it. And I have a really logical brain. So for me to be saying, I don’t get it, I don’t get it, but now I really love it because it allows me to empty my brain. Right. Like, if like, for example, when you and I first met, we met at Bidvest. Right. When you and I first met and we had a conversation about coming on here, I literally made an Asana task that said follow up because maybe we’ll be able to do something for his podcast. So that way, if I didn’t hear from you, I would reach back out to you. Right. So Asana lets me get it out of my brain. I don’t have to remember it. Right. So Asana is probably the tool that I use most. And slack. I love Slack because as my team grows, it feels a little bit like being around the water cooler. My team’s all over the world. We have people everywhere. So Slack that gives us a chance to interact during the day as days go on and feel more like a cohesive team than just, you know, VA and we get to be more of a team. Ontraport is the engine that runs my business. So Ontraport is where our customer files live and all the payment processing and everything happens. So, yeah, those are the those are the tools that I’m just looking at my tabs that are open ahead of me. Those are the tools that I am in probably the most. And then of course, you know, there’s the all the all the productivity stuff like Dropbox and Google Play, Google Drive and all that other stuff.

Wow. I mean, that’s definitely some some insightful nuggets that you just dropped. I mean, to your point, I mean, Asana is definitely one of those tools that’s kind of at first you kind of like this is like Trello is like everything else. And then you start with more like.

Yeah. And I think they probably are kind of all the same. It’s just which one did you pick and then make it work for you. Right. But that’s the one that we use. And in the beginning, I just didn’t get it. But once it clicked, it’s just great to be able to just because I am committed to not having to be locked here, even though these days we’re not really going anywhere. The more I have in the cloud, the less I need to take with me if I’m going to speak at a conference or if I’m going on vacation or if I’m just going to the beach house, you know, I don’t have to. I don’t I try to have very little paper. So everything really gets out of my brain into the cloud somewhere. I can access it from anywhere.

Great. Right. So if I’m a new entrepreneur and I’m coming out of maybe college and I kind of know what my journey is and I’m kind of figuring out how do I get my profile on LinkedIn? What words of wisdom would you give to me to get me to the next level?

Such a great question, I would say, remember all of the experience you have if you are twenty two and just graduating college, you may have written in the newspaper for your sorority or fraternity, you may have been on the school paper. There’s there’s lots of credible things that you may have done that are credible. That’s experience. LinkedIn doesn’t say list your jobs is to list experience. So pull from all the things. If you, if you it doesn’t matter. Whatever you did, it’s experience. So know that you’re stepping into the workforce or the world or the new entrepreneurial world with experience. So, so, so pull from that and shine a light on all of that. The other thing is there’s probably a lot of things that you’ve done that you can be sharing, like start to whatever it is you’re looking to do, you need to start to show up like, you know, your stuff. And we have this ability to do that now because of things like blogs and podcasts and YouTube videos. Right. So so create some kind of a content strategy and then go on LinkedIn and show up. So so you know how like they people think about LinkedIn as a resume, right, LinkedIn, your resume is all about who you used to be. On LinkedIn I want you to think about, like dress for the job you want, not the job you have. how up for the person that you are stepping into. Don’t make stuff up. But but be confident in saying, you know, this is how I can transform your life if we work together and that and don’t don’t think that you can’t do that because you don’t have experience or whatever you can you can you might feel like a fifth grader right? But to a third grader, you’re a big deal. Right. So show up confidently that you can help the people you can help and look and put your brand out to the future. Not looking back to who you used to be.

I think as officially, you need to have like a T-shirt that says LinkedIn Boss. I mean, in that last eight months, you officially sealed the deal with that, right? I mean I mean, the information you gave is definitely is something that you know, I think what you just said, you don’t have to be 20 years old. You could be 40 years old, 50 years old, and converting between jobs, switching locations. And what you just said could definitely help anybody. So I definitely appreciate that. So how could people find you online? I mean, your website.

So I’m @karenyankovich everywhere. I have a podcast called “Good Girls Get Rich” and I run a LinkedIn masterclasses on demand. If you go to KarenYankovich.com/MasterClass, you can you know, you can hear in a little bit more of a logical order a lot of the things we talked about today. And I kind of try to take you down a little bit of a path so that you can start to implement some of the things.

Great, great. Great. So going into the bonus round. Right. And in every episode I always make this statement. This is like my favorite question to ask, actually, because everybody’s answers uniquely different. So if you could spend 24 hours with anyone dead or alive, uninterrupted, who would it be and why?

I’m going to go with Michelle Obama, OK? I mean, she sounds like she just looks like somebody that you have a lot of fun spending a day with. Plus, she’s met a lot of cool people. Right. So I’d love to just talk to her and just so she can’t stand me anymore.

Great. Great. So another one would be if money wasn’t a factor, would you still be doing what you’re doing right now?

I think I would be I think I would be, at least to some degree I would be, because the transformation that people get is incredible, right? I mean, money helps me build the team so I can deliver it at the level that I want to deliver that. Right. But, yeah, I think I would be doing it to some degree at least. Listen, I went into this business because I was telling people what to do and they didn’t ask me. Right. Like I’d be hanging out with you at a Mets game and and you’d be talking about something. I’d be saying things like, well, you should try this. And then I’m like, maybe you should do this for a living one. So people actually ask you for help. So I was doing this before. I was doing this without getting paid, before I created a business and I created the business so that I could help people that were actually asking for my help and not just shoving it down people’s throats. So I think the answer is, yeah,

Gotcha. So one of my final questions, right, is outside of your kids, what is your greatest or most significant achievement to date?

Oh, boy, outside of my kids, I guess, I guess that was my granddaughters, huh? You know what I think? I think really and truly it is, my achievements are the successes of the people that go through the program, the program that we’re running right now, the women that are coming into it with no sense of how to how to land twenty and fifty thousand dollar contracts or getting them in their lives are being changed. Right. So so I feel pretty proud of that. I’m pretty proud of what we’ve put together. And I love that we’re changing lives every single day. And I saw a statistic a couple of months ago that women in 2019, like last year, women made five hundred and forty five billion dollars less than men for the same jobs. That’s a big damn number, right. So I want to help women take a bite out of that. And that’s why we’re doing that. So that’s why I’m pretty proud that we’re doing that.

I mean, I think that is another good Segway into I mean, just tell us a little bit more about that programming, what’s included in the program? What does it offer?

Yeah, so we do have men in the program, too. We don’t care what your body parts are, how you identify. But we do think that women need a little bit more support in there in showing up and shining a light on their genius. Right. So so what we did was it was this this was originally this is a pretty interesting story of how this rolled out. Originally, it was a six module program that was delivered in six weeks and it was a digital program. And as a digital program, it was relatively inexpensive. But what was happening was people were buying it, as they do with most digital programs and as I’ve done a million times, and it would sit in their hard drive and they weren’t really doing the work. So I was like, all right, what do I how do I get people to have more success? So we started to one of the places where people were getting stuck was they didn’t want to write their own profile. So I was like, all right, we’re going to write the profile for you. So I brought in a team of profile writers and now we write their profiles for them. So we’re taking that barrier out. But of course, the investment went up, right, because now we have to pay people. And then we found that we were just giving them all the time in the world to complete it. And then they were just kind of taking all the time in the world. Right. So we’re like, all right, now it’s going to be it’s a six week program. We’re going to give you another six weeks to finish this. You have 12 weeks in the program. And still they were doing it, but they needed a little more accountability. So we added in coaching and we added in a couple of different kinds of coaching mindset coaching, because you know what we talked about showing up for who you want to be. Sometimes we need to we need a little help with that. Right. So we have a mindset, coach, that we brought in that works with every one of our students to help them think bigger because you have to raise your personal energy as you’re raising your bank account. Right. So it’s all in alignment. We also brought in a publicity coach. So we’re helping these women and these men get get press and media. Using LinkedIn to develop relationships with journalists that write about what they’re doing. Not that the visibility is going to actually necessarily make the money. But when you can use as seen on NBC in your profile, it gives you credibility and that helps you man the bigger contracts. Right. So we were so we’ve we’ve really it’s a very comprehensive ‘done with you’ program now. We don’t do it for them. Anything we do for them is write their profile. But it’s really comprehensive. And what we’ve done is we’ve just keep adding things as well as we see a need so that we have a higher percentage of people getting the success that they want. We’re doing everything we can for you to get fifty thousand wins at the end of the twelve weeks. If that’s what you want, we can do and we’re doing everything we can to help them show up to get it as well. We just were recently asked to do some more accountability around consistently connecting with people, so we’re trying to figure that out now. Right. So we’re always adding, as we see, needs that people want. But what I think is unique about it is the fact that we approach it from the right brain and left brain. Right. We’re giving you all the strategy, but we’re also helping you be that person. So we’re helping you also with the energy around becoming a multiple six and seven figure earner.

Nice. Nice. And I think that that’s probably part of the underlying synergy between you and I. Like I would deem myself to be half analytical, half creative and just hearing you speak I know that that’s who you are, right? You’re both you’re very analytical, but you’re very creative in your analytical responses and how you do things. So it’s very cool to see that. So in closing, I always give the microphone to the person I’m interviewing to give them an opportunity to ask me any questions that may have come up during the podcast. So the mic’s with you.

Yeah. So I want to ask you what is your favorite thing about doing this? What is your favorite thing about hosting this podcast and getting to interview people on a regular basis?

At first I was kind of one of those people that wanted to be behind the scenes, kind of the man behind the curtain kind of thing. And then once I jumped in front, the cameras started having these conversations, is giving me an opportunity not only to help myself grow, but to help multiple other people grow. Every single time I release episode, just like what you’re talking about today, is essentially driven towards LinkedIn, which you’re also talking about the laws of attraction. You’re talking about understanding wealth and how to manage it to a certain extent and understanding the journey to that success. And every single person, every single person I’ve interviewed, they’ve given a little bit a little piece of the puzzle for the viewing audience to continue on their journey to get from where they are to the next level.

I love that, I love that. Good for you. And you could see it in you you can see in you that you really enjoy getting to know people and dig in a little bit of their psyche.

Oh, yeah. Yeah, definitely. It’s one of those things. It’s like once you know what your gifts are, you just kind of just accept it. And to your point, you kind of focus in on it and you run with it.

Yeah, yeah, well, you know what, not everybody does that, though, so that’s why you’re here and that’s why I’m here.

This is true. This is true. Well, If you have got any other questions?

No, I think that was. That was great. Great.

Well, I definitely appreciate taking time out of your busy schedule to come on the show today. LinkedIn boss, we appreciate you.

My pleasure. My pleasure. Thanks for having me here.

S.A. Grant. Over and out. I think that was definitely a-

CEO Of Uplevel Media, LLC: Karen Yankovich AKA The Linkedin Boss – S2E11 (#39)2021-03-17T22:05:30+00:00

Host Of Boss Uncaged: S. A. Grant With Co-Host Alex Grant. 1 Year Anniversary – S2E10 (#38)

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Boss Uncaged Podcast Transcript

S2E10 – S.A. Grant Anniversary – powered by Happy Scribe

Bosson Cages, a weekly podcast that releases the origin stories of business owners and entrepreneurs as they become uncaged trailblazers in each episode.

Our host s.A.

Grant and guests construct narrative accounts of their collective business journeys and growth strategies, learn key success habits and how to stay motivated through failure, all while developing a boss and cage finds it. Break out of your cage and welcome our host, S.A.M.. Welcome welcome back to Boss Uncage podcast. So today’s show is kind of like like a recap, kind of give an update. It’s a bonus episode. It’s like the collective of all things that we just want to talk about today.

And obviously, my sidekick dressed up like Louie, just like Mario right now would be. Alex Grant. So how are you doing today? Good, how are you doing? I’m doing well. So what’s on the agenda for our conversation today? Well, this is exciting, exciting off cycle. So I guess we can first say it is our one year anniversary of Bosson Cage podcast. So which means one year ago today, we released the first podcast out there and put it out into the world.

I think I was on that one as well. And I keep, again, trying to get myself fired, but he has to keep coming back for some reason. So going talk about a couple of things today. You know what’s been going on with the podcast. We’ll talk about the real estate month, which was a really cool concept. And we had some really great interviews this month. I hope you listen to all of them. What’s going on with the book club?

Our boy over here is getting ready to be a speaker at office. So just a lot a lot of topics. So first, let’s just talk about one year, one year anniversary. How do you feel about that? You’re saying is the anniversary that you would take it?

I mean, for me, it’s kind of like I, I lost scope of time frame because, you know, we really jumped into season two and it was just kind of like based upon like an annual calendar year versus the actual yearly anniversary. So it just kind of just creeped up out of nowhere, to be honest. It kind of seems like yesterday I just started this podcast and obviously a lot has happened since then, so. Right. I did.

The one year did go by fast. It was like every week you were like, I’m recording with this person. I’m recording with this person. We’re putting out this episode. I think originally we’re releasing every two weeks. And then we went down to now releasing it every week. And maybe I’m kind of pushing him to release more episodes, more frequently TBD on that. So, yeah, it was a first year. Yeah. I mean, about releasing more episodes is just kind of I mean, I don’t know if it’s because we’re ahead of ourselves, because we just release what, episode eight or nine of season two.

Yes, but we’ve recorded up to episode 40 something right off of season two. And it’s just kind of like it kind of goes to show that, you know, we started off it was how the hell are we going to get enough people to interview? And it was OK, we have a database of people who’s going to say yes, who’s going to say no. But going into the second season is like we get more yeses and no’s. Now, just for the fact that we’ve been doing it long enough and the proof is in the pudding, you just got to get out there and get things done.

And by doing that, now we’re getting I mean, I’m doing interviews essentially twice a day sometimes. Right? Right.

Definitely. OK, well, a couple of things that we talked about. I think the end of season one and the beginning of season two were all the other tentacles that Boston came to have going on right now. So bookclub was one of the things I think we talked about. So how’s the book club?

Book Club is going going well. So I mean, in the book club, we had an opportunity to kind of source book recommendations from the podcast. So, you know, like a big systems guy. Like I said before, I was like, you know, we kept getting all these D book recommendations, like we got to have somewhere to put it and to kind of do a spin off and niche down a little bit more in our community or listeners.

So the book club is alive and well. I think we’re on going on to week three or week for but we have one year’s worth of content already in the pipeline. We have online book directory and it’s a get opportunity. You definitely want to go to book club dot Boston case dot com and sign up to be in that that spectrum of the Boston Cege world. But in that space, we definitely have our Facebook group is growing. We have the email campaigns going.

We have the online book directory going as well. So that’s another thing that we kind of pulled into our anniversary is a new system, right? Yeah, definitely. I’ll give you guys a little behind the scenes type of thing. So in the book club, went like the Facebook group went live. I’m not very Facebook savvy. So I saw popped up and I immediately started wanting to share people. He was like, wait, wait, wait, wait, wait.

So you almost murdered me because I was inviting everybody to the book club because books are my area of expertize. And so I was really excited about that going live. But now it’s officially like we got a good number of people in the book club. I talked to an aunt this weekend who is trying to do the challenge of reading one book a month living with Mr. Green over here. He is definitely doing the challenge and I can constantly hear the books playing and all of his Aleksa devices, whether it’s the glasses or the toothbrush or just out in the room.

So he’s definitely checking off that box and doing one book a week. And we encourage you to join the book club and definitely take a part, do your part as being a part of the challenge. So it’s really exciting to be able to say you read a book a week for an entire year and then just the nuggets of information that you’ll pick up related to it. So, yeah. Yeah. So I mean, to to add onto that, you know, I think as avid readers, we kind of read books and then we let time go by before we take action on them all the time, go by before we pick up another book.

So. The book club kind of behind the scenes is allowing me and other people to not just read books, but read more than one book. Right. And in the book club is designed. So you’re going to get little tidbits, you’re going to get little insights. You’re going to get little. Think I close out every week with like a summary and then a few words of insight directly from the book author themselves. What I could find them or what I could look on YouTube and find a video with them talking about it.

So it kind of gives people more of an in-depth insight of what the book is really about and how you could use your book on your day to day.

I think it’s cool. It’s been going great so far and we still have many more months of this year. Many more books to read. So speaking of books and we talked about on our season opener, the Boston case book. So how’s that going? Yeah.

So, I mean, originally, you know, this this is a good time for me to kind of just expose one of the failures. Right. I mean, it’s obviously I take off more than I could chew a lot of times. And so the book was supposed to be released now part of the one year anniversary and other things came up like the book club, the book club sort of taking off and we’re like maybe eighty five percent done with the book.

But I decided don’t want to release any books to the general public. So we’re kind of taking a step back and we’re trying to do a rerelease of that. So probably going to give us like another 60 days to kind of go in to fill the blanks and do like a real solid release of the book. In writing that book, we came to find out I was way more value than just saying, hey, this is a podcast book about podcast episodes.

So we kind of took a twist on it and delve more into what we learned on each episode. And what’s the value proposition of that episode? What did that that entrepreneur do that they want to do differently or what are they educating us on? So the writing kind of shifted in the process, which means that we pretty much have to rewrite the book because it was a surprising pivot. I’ll say, you know, because Mr. Grant over here is very systematic and he had a plan and he had outlined it and it was supposed to be follow these steps and we’ll have a book done in X amount of time.

And then, you know, it just became a little bit more, OK, we really need to talk about, you know, what we learned, what you could learn potentially by reading this book, by listening to the podcast, which, like you said, not necessarily a failure, but just an opportunity for kind of a more rich book. So it’s coming soon, very soon. So keep your ears and eyes out for that. Yeah, definitely.

Definitely coming. I mean, it went from being kind of like 120 page book to by more like a two hundred plus page book. So, again, you know, it kind of if you’ve got to learn both by fire and not, everything I’m going to do is going to be one hundred percent success. So it’s going to have to be failures and hurdles, but you better damn well believe it. I’m going to get back up, keep running, and it’s going to drive me crazy.

That book doesn’t come back, considering that I’m helping him write. It is like, what are you doing right now? You writing? I’m like, I’m playing Candy Crush.

But all right, that is there is there is a good twist to that, like talking about because originally the book was supposed to be like essay grant and his twenty five people to interview. And I would just like to help with that. Like why don’t you co write this with me. Like let’s just kind of get both point of views in here. Right. Let’s just kind of get some femininity, let’s get some masculinity and just kind of cross reference both these items and write our first joint book as a joint venture together.

So that was another pivot that happened in the middle of this book, which kind of, you know, expanded the outline. And you kind of have two different viewpoints, two different personalities. So trust and believe the book is going to be by ten times better than what it was originally going to be. But this is not going to come out as fast or as soon as we wanted it to, but it’ll be ten times much better. I’m pretty sure that.

Great going back to the podcast. So you want to talk a little bit about what club is. Yeah. So again, like I wake up in the middle of the night, like having cold sweats, like I’m coming off of a crack binge and I’m just kind of like, dude, you know, what a great idea. This is how it goes. I wake up and I’m like, Yo is what? And she’s like, what? What now held by you waking me up?

So I’m going to like, it will be interesting, right? Because, you know, you see like podcast directories and it’s like a list of podcasters. But I’m like I have not seen like a podcast directory of. Yes. And I’m like, well, as we continue to grow this podcast, we’re going to have more and more guests. And part of our intake is we’re going to capture our guests information or social media accounts, what offerings that they may have.

You know, how could you find them on LinkedIn? Kind of like their general bios of stories. I was like, it’d be really cool to have a directory, kind of like a a Boston case LinkedIn version of all the people we’ve interviewed and have all their stats, all their links, all their offerings, all in one location and have it organized so you can kind of sort filter and say, hey, I’m looking for just people for real estate, for example, or I’m looking just for designers, I’m looking just for someone that that’s about startup companies.

So I decided to create an online directory, you know, completely make sense because, I mean, write the overviews and they’re in the show notes and it’s kind of. Hey, if you want to talk to X, you know, at the end of the show or after the show, here’s all their contact information using their social media, their email address, some some interviewee’s list, their phone number. And, you know, you literally have to probably go back to each.

And we don’t we do want you to go back, listen to every episode. But I’m just saying you have to go back into the overview and show knows to get that information. So nafs being all in one centralized place where you can search and you can sort and figure out who you need to talk to. And and I think it’s just it’s sounded kind of like a no brainer for the most part. Yeah, definitely sounds like a no brainer now, but obviously behind the scenes and the organization of it and pulling it, keep in mind, like we’re every time we come up with something, we get more and more organized.

So like our databases, it’s it’s we’re pulling from the same database and we’re just reinventing the content a little bit differently. So luckily, like, you know, again, I’m going back in the lifetime deals. I found some lifetime deals and I’m like I’m behind the scenes building into these apps. So I had opportunity to kind of I can create this directory pretty quickly, you know, just a couple of things that need to go into fruition as far as taking the multiple different Gucci’s that we have and consolidate them into one group to then represent that content on the website.

So that’s where we are right now. This week. I’m working on that. So keep in mind, the next week or two, I’m probably going to make a launch and say, Hey, Club Connect is alive and well, OK?

I hope you guys kind of keep an eye out for that coming out as well. I know originally and the season opener, we also talked about the app or the application that was coming out. So again, with Boston case, we’re always strategizing. I’ll say that, you know, we know what’s out there in the market, as we’re always reading to understand what what other podcasts are doing, OK, and what can make ours better. So let’s talk a little bit about that.

Well, I mean, I think that’s three fold. So I think originally we didn’t even mention in the first episode of this month that part of the book club. I started realizing that every episode I’m asking people about what apps are using, what software to using. So it only makes sense once again, like a crazy person to make an app club. Right. So the app club is something that’s going to come in later on this year, because obviously we have a book club that we have to maintain and we have club connect that we’re going to have to maintain.

But once these systems are in place, they’re going to be self maintained. So the next part of that would be OK. If I’m asking everybody, you know, what software they’re using, it only makes sense to take all that software information and put it in the online directories, much like the online directory we did for the book club. So everybody can have access to search online applications based upon the podcast. Guess that they have their kind of pre filter them.

They’re trying to tell you to, hey, I’m using this and I’m successful and here’s opportunity for you. Can I at least look at that platform? And then what I will do eventually is take some of the video clips of some of the audio clips to support that selection as well. I think it’d be really cool. Kind of a funny thing is Schnall over here. He has five million apps on his phone, like if if anybody ever sees him in person, just get him to open his phone and scroll through the pages.

I don’t even know if you could, like, show it on camera just how many times you had to scroll in order to be able to see all the apps you have on there. And and he even reads like a page, Max, to where they don’t even, like, download or something anymore. They go into like a secret hiding space and see that get ready. They use them. And it’s just like ridiculous. Yeah. I mean, it’s funny because I didn’t know that there was a cap, a cap on how many apps you could have it till I hit that cap and it was like a missing apps.

What the hell’s going on? And then I started putting some apps in folders and the apps that were missing sort of showing up. And I was like, oh, there’s a limit to how many pages of how many apps you could possibly have on an iPhone. I didn’t know. What will happen is a nightmare for like my organization brain to just see all of it. And like like it’s kind of the thing like he can look at it or know what page the app is on.

Like, I would be scrolling for like a year trying to find an app or trying to remember the name of it so that I can search for it is another. So yeah, maybe the directory is kind of more for you and you better, you better darn well believe it. Everything that I’m creating for Boss on Gage and like the book club, the app club, all these different tentacles are essentially not just for me, but it’s for other people that are like me that that may have similar issues and or they’re looking for like a lot of times I’ll talk about Atsumi, somebody like I heard you mentioned it, and then I take them to Absol and I show them a particular deal for somebody they’re looking for and they’re then like their eyes open up, then they realize the magnitude of what this software could really do for them.

So, again, I’ve come falling will to my own testament that I’m in this space. Amazon will be able to share the content that I’m figuring out as well. No, sounds really cool. Like I said, it’s always keep an eye out. For more information to come, let’s talk about real estate. And this is. One of the things we talked about beginning of the season that we were going to spend February doing a real estate, but so we had Jessica kicking off the month, Lenny the boss, Dominick Ray Johnson closing it out, the funding guy.

So how do you think that real estate month went? Well, I think it’s funny because after the month is now is ended and in the journey of recording this month, I end up recording maybe four episodes that could have been in this month as well. And it was like horrible if I fell into my lap.

So we had an opportunity to review people that were in real estate. And I always was like, should we continue to month out? But then we end up becoming like a real estate podcast. So real estate month to point out, like in a couple of months, I’ll keep it mixed up because again, I mean, we had software guys as well, too. We can do an entire software month. So I was like, OK, I guess moving forward, we’re just going to be kind of scattered.

Otherwise we’re going to have to keep all the months organized, just like pulling teeth. But to recap on this one, I think leading off with with Jessica was kind of cool. It was a great introduction to just understanding real estate. And I’ve known Jessica from before. She was a real estate agent. That’s a word. Now, she’s a highly successful real estate agent. So that journey was definitely inspirational. And in Lenny the Boss, I mean, he I mean, his name says it.

All right, Lenny, the boss name says it all. And he’s just a really motivational guy in the sense that happened to find his niche in real estate. But he uses that real estate to you know, I think on the episode he was saying that he had opportunity to relieve his wife from her current employer to kind of become a full time whatever she wanted to become because they were making enough passive income from, you know, not necessarily their flip’s, but from their renters.

They have enough rental properties that they can do that. And then going into Dominic, I think Dominic is just I’ve known Dominic since middle school.

That’s a long time. But that’s you know, it’s kind of creeping up on like 30 years. But, you know, hearing his story, hearing that he got inspired from his his dad that passed away years before when he was younger and structuring in the understanding that everybody that he knew that had wealth was in real estate. So he got into real estate because of that. And then he had another company that was real estate related that he sold. So he’d just been on this track to go north on a bull run like the past 15, 20 years.

So to kind of hear his journey and then to hear his business model and understanding that wholesale. And if you don’t understand what wholesaler’s, I would definitely say take a listen to this episode, because it’s very fulfilling to say, OK, I want to go into real estate, but I don’t have to be a real estate agent. I don’t have to buy and flip houses. I could just buy and move houses without even having the damned your name.

So it was definitely a good opportunity. And closing out the month was like, I think ironic enough because Ray was supposed to be my first interview. It was you guys had to rerecord, you had to rerecord. And the beginning was we talk about it on the episode that, you know, I think Ray was making fun of you, that you got better equipment. And it was like, I don’t necessarily think it was necessarily better equipment. It was just better use of the equipment and understanding that there’s other ways of recording things.

But long story short, I think it was I think we’re recording it now was going to be ten times better than using him originally because I’m more seasoned as a as a host and I had better structure to get more information out of him. So he delivered tons of information and just about how to refinance properties to get money, how to split up the legalities, to split up the land so you could have one particular land that you own and the other land being free and clear to be able to sell or to make passive income.

Also, I think collectively for the money, I would think the four components that we use for the real estate market was definitely fulfilling and giving great insight. No, no, no. I think it was perfect the way you lined it up. You know, Jessica is really kind of the traditional real estate as people understand real estate for the most part. But to get kind of a behind the scenes look at her day to day job and where she came from and how she even got in a real estate was really cool.

Same thing with Lenny, the boss I know from Dominic’s episode. It was for me it was more about pivoting. You know, he was like he started this company. He was working for a company, and he got to a point where he had, like kind of maxed out, not necessarily on position, but on salary. And it was kind of like, all right, if I get this promotion, guess what? I’m going to go down to my salary and nobody wants to do that at all.

So it was like, I’m going to start my own company. And he ended up selling that company, which then gave him you footing in the real estate, commercial real estate business. And then, Ray, I mean, and a lot of people know that my background is in, you know, finance and accounting. So to see someone who was working in corporate America like me and then be able to kind of step out on faith and start his own company with the knowledge that he had in finance and accounting was really good.

So I was super excited. Are you, like, recording me now?

I’m recording the recording of the record. I like see it out of the corner of my eye when I’m talking and I’m like, I can’t do two things. You know, my brain can do two things at once. So Ray was really cool because that’s kind of my area and my background in corporate America where I work now, so it’s like, ha, I don’t even think about like how can I start to pivot my day to day job and create my own thing or the knowledge that I have from my day to day job to kind of create my own thing.

So I think the real estate month as a whole worked out very, very well. I recommend going back, listening to it, pulling out your pen and your paper, your notebooks and taking notes from it, slowing it down a little bit. And as we were saying before, at the end of each episode in this show knows contact information. If you are interested in getting into commercial real estate, you have everybody’s contact information. If you’re interested or you just have questions.

As far as real estate goes, you reach out to Jessica. Both of us have called Jessica for real estate related questions that didn’t necessarily relate to a property we were looking at, but just generalize like how tos and she’s always willing and everyone on that list is always willing to teach.

So I think definitely if I think about the four, like influential people in real estate, that I have their numbers on speed dial. It is these four people right off the track. I pick up the phone or something like I mean, prime example was I sent out a text message to Ray Ray and I got on the phone. I was looking at some land before and I said information. And it’s like less than like an hour. Dominic sent me like a list you.

So it’s just it’s having the opportunity to speak to these people and not only learn from them, but be able to work with them in the long run. Makes things a lot easier. You don’t have to go out there and search and destroy where we’re just presenting these people directly through you through the podcast, I think is cool. So let’s talk about your big speaking engagement. This that’s come up and I guess a couple of days now that I think about it.

You were speaking this year’s podcast this week. Again, this is third, second, third time you’ve been a speaker on there. So talk a little bit about what you’re going to be discussing on podcast and how people can watch and learn to say, yeah, yeah. So first global. The first time I spoke was that podcast masterclass. The second time was at Bedfast and this one is a podcast Global. So this one is a pretty big one because last year before I was on the bandwagon of podcast, they had an opportunity to get into the Guinness World Record.

And I think at the time they had crossed over 5000 active live people on one podcast event. This time we’re going for ten thousand active users, listeners, and I’m part of that. So anybody that wants to be part of this, we have access codes. You can definitely go to podcast global and then you kind of click to make a purchase. And if you get to the event screen, then you just hit coupon code and you add Balsan cage and you’ll get a free ticket to be on the live event.

So the beautiful part of that is that once we hit this goal of ten thousand active listeners, we would succeed and pass our last podcast.

Which I think about the best way to explain that we will succeed and pass the last world record, and by doing that, then you listeners and active participants as a speaker, we will get access to getting our little certificate that says I participated in a Guinness World Record or I worked on a Guinness World Record. So it’s a big thing in that sense. In addition to it, at the topics of conversation and one hundred percent podcast, the topic that I’m going to be covering is like how to scale a book, right?

How to make a book into a real business. And podcasting is part of that. So I’m going to go into, like triangulation, go into like how to maximize and scale and to pick niche markets. So it’s going to be like a 30 minute conversation that I’m going to deliver about this particular topic. And as you guys all part of the cage branding and network, you can kind of see elements of this. You can kind of see the book development.

You can see the podcasting, you can see the directory. You can see all these different elements. So I’m going to go dove into more behind the scenes of how we came up with these systems and put them in place. It sounds really, really cool. And so we’ll be able to put the link in the show now so people can go and click and sign up. Is that. Yeah, we could definitely do that. Yeah. So I’ll be speaking this Thursday.

I think it’s 10:00 a.m. is my 10 or 11 o’clock. But I mean, I’ll be on all day Thursday. So it’s going to be this Thursday, which is March 4th.

4TH. Yeah, 10 a.m.. So like I said, we’ll put the link for you to sign up though notes and you can hear his presentation and yeah, I’m excited. And that like just like the fact that they respect you, they see that you’re doing a good job in the podcast community. They keep asking you to come back and be a speaker or a teacher. Really. So that’s been pretty cool. Pretty cool addition to everything that we’ve been doing.

I mean. Yeah, yeah. And this is the other thing, too. I mean, anybody out there that’s creating a podcast, I would say definitely sign up to try to become a speaker. Right. I mean, at first glance, I didn’t think I had a shot and do Chris, I got the first opportunity. So, like, once you’re in the system, you’re going to have to reapply every single time. Every single time they have a speaking engagement is not just torsional and have them speak.

It’s more so you’re going to have to reapply every single time. But, you know, once you’re in the system, you know what they’re looking for, you know what topics to cover. And so you’re pretty much a shoo in at that point right now. Makes sense completely. So what’s next for Marcinkiewicz podcast? We finished our real estate month that we talked about before getting ready to go in April, May and June summertime. So what’s next?

Yeah, so, I mean, I’ve still been working on the videos. I’ve had an opportunity to kind of start a segment in the videos out more. So I would like the book club, like going back in and taking the sections out of when someone is making the referral recommendations for the book. So I’m starting to grow the YouTube channel a little bit. And then eventually what I’m going to do this year is with these videos of videos of the podcast itself on the YouTube channel.

I think some people may like podcasts listening. Some people may like to read about it, some people may like video. So there’s going to be like a staggering between them, like the original podcasts. Audio is always going to be released instantly. And then the video was going to be segment afterwards. And it’s just kind of like marketing and it’s a totally different audience. In addition to that, I mean, obviously the podcast app, like we was talking about that originally, about creating a Bozic app that’s still in the pipeline.

It’s still being developed. It’s just coming down from my marketing ingenuity device. When will be a good time to release it? If I release something new every damn day, it kind of muddies the water a little bit. So I think we just did the book club that’s kind of working through. I think the next on the agenda is going to be the directory and then that’s going to work through. And then what I’m going to formalize is take all these different elements.

So the App Club, the club connec, the book club, the podcast essay, grant dot com and put all of these things into one app. And just like a little if you’re listening to this, I will give you a little other secret is that my goal within the next twelve months is to release an actual functional app to help podcast and help authors execute systems. So everything I’ve been talking about is going to go into a system. And obviously there’s got to be cautious to support them.

But I’m diving into the application space that I want to create a full blown app to kind of help authors and help podcasters develop and create their content. This business one, No one is solving a problem in the community like manager in this space. I mean, you can probably count on five hands the number of applications that you have to use in order to make this happen and all the tentacles that are related to it. So to be able to work and kind of create an application that helps to reduce using five applications down to one or maybe ten down to one, I think is really cool.

Yeah. Yeah. So in addition to that, I mean obviously this morning I literally just finished a online submitting page landing page. So I’m going to start reaching out to our viewers to say if you have anyone that you want to make a recommendation that. You think I should interview that would be a good fit for our show now we’re going to have access to a portal that allows you to input that information in and obviously behind the scenes, the system to automatically send me emails and you email and then that person that you recommended will go into our system and we have opportunity to contact them and do like a soft interview to make sure that we’re both a good fit for each other.

And then they’ll be surprised if you see that person on our show shortly thereafter that we really cool. Cool cited the one year anniversary.

And I’m glad we’re not like having a conversation like one year anniversary. Oh, my God. This is sex is the worst process in the world. No, it’s been fun. I will honestly say it has been hard work. But I mean, with that hard work doesn’t come rewards. So excited for the next year.

Yeah, I’m already thinking about what year five is going to look like and bring. And she was over here to talk about you got to start a magazine and I was on a digital magazine. So that’s a little selfish. So selfish plug for me. And I was like, it could be done. But what’s the system behind it like? I’m really big on like if I can look at a database and see columns and say, OK, we have three thousand input values, then it makes sense at that point, like how we monetizes input values.

And so I think we’re getting close to that. But, you know, it’s kind of funny to think Steve is another guy that I’ve been following that I met through office and he’s the the creator and founder of podcast magazine. And he made a statement, I think it was like a week ago, like every podcast doesn’t have a digital podcast magazine.

I think she was listening to that particular episode because I mentioned it like six months to eight months before that statement was even made. I think it was Entrepreneur magazine. And I was reading an article about how to start a digital magazine in this space or whatever. And I said, wow, that sounds really exciting. Like we have the content, we have the writers in-house and our ghost writers and everything. So and we have the formula, you know, for him it has to be a system so we can create a system in order to be able to put out digital content related to at the time, I was just thinking like entrepreneurship and business owners and blah, blah, blah, blah.

But, you know, it kind of morphed. And then when someone else said he was like, aha, we should do it.

So I’m recording this on camera that technically I came up with it and I didn’t exactly say we should do it. What I did was I was OK. You know what? Here’s a halfway mark. Let me create the directories and then into the rectory that we can kind of systematize and kind of see. Look at it from a global point of view and say, OK, we have one hundred people in our directory or we have a thousand people on the record.

We’ve interviewed this many people now, this stage like we did a real estate that was part of like that, that global test. So could we do a real estate magazine? Do we do an art magazine and talk about like podcasters, business owners and authors and segment them out to have different magazines and different different per month? But again, you’ve got to have the content and have the structure behind it before we just go ahead and pull the trigger on a magazine.

But I’m going to put a little stuff out there, like we should do this, we should do this. And then the minute that he hears it, it’ll be like, yeah, we should do that. And I was like, this is such an amazing idea. I can’t believe no one ever thought of that. Well, she says there’s and I’m always trying to get her to get in front the camera and more of a voice on the show besides being like the little voice on my shoulder saying, yeah, you should create this and you should create that.

And I’m like, you know what it’s going to take to create this and create that? I’m more of a producer content creator behind the scenes person. Well, I don’t have any more questions right now. Like I said, I think the real estate must be pretty cool. We have hit our one year anniversary mark for releasing like our first podcast, which has been amazing. I may show up more often than I would like, but with practice to get better and better.

So, you know, closes out my degree. But closing out another announcement, I think another thing is because we are so far ahead with the recordings and we have edited all of them, but maybe just maybe and I want to hear from you guys. If you think we went from two weeks to one week and you’d like the weekly episode, do you think you think we should go to maybe twice a week? I’m not I’m not ready to go to, like, once a day.

I daily I mean, you know, whatever daily could definitely be done. But I want to make sure that the people are listening. And the last thing I want to do is go to daily and nobody’s going to listen. So maybe we go twice a week. So, I mean, let us know what you think about twice a week and then everything else that we listed before. Again, it only comes down to your feedback. So give us a review, five star ratings on any one of the platforms you utilizing, especially utilizing Apple.

Definitely want to kind of hear some more details. You know, I get emails, I get messages, but I would like to see some more stuff going on online to kind of just spread the word about the podcast. And again, we’re here as a community to help other business owners, help of entrepreneurs, podcasters, authors, all kind of get a jump start and spread information between each other. So. I think that’s pretty much it for me, man.

Again, I appreciate it. We made it to one year. Look forward to making it to five, 10, 20 years down the road as they grant over now.

Thanks for tuning in to another episode of Bosson, I hope you got some helpful insight and clarity to the diverse approach on your journey to becoming an unknown trailblazer. Don’t forget to subscribe rape review and share the podcast. If this podcast has helped you or you have any additional questions, reach out and let me know.

Email me at ASCE at as a grant dotcom or drop me your thoughts. Vuh call or text at seven six two, two, three, three. Boss, that’s seven six, two, two, three, three to six seven seven. I would love to hear from you.

Remember to become a boss and you have to release your inner peace essay grant signing off listeners of Boss and you’re invited to download a free copy of our host essay.

Grant’s insightful e-book, Become an Uncage Trailblazer. Learn how to release your Primeau success in 15 minutes a day. Download now at w w w that boss caged dotcom or slash free book.

Host Of Boss Uncaged: S. A. Grant With Co-Host Alex Grant. 1 Year Anniversary – S2E10 (#38)2021-03-03T23:30:18+00:00
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