Founders Of GreenPod Coffee Packing Company & Guided Roasting Company: Gary & Julie Kratzer AKA The Coffee Bosses – S2E20 (#48)
“You’ll always have an opportunity to work for a large company. They’re everywhere. You can always go find one of those. But very few people get to work for a startup or do their own business. So if you have that opportunity, start early. It’s a lot less risky.”
In Season 2, Episode 19 of the Boss Uncaged Podcast, S.A. Grant visits Richmond, Virginia, and sits down with founders Gary & Julie Kratzer of the GreenPod Coffee Packing Company & Guide Roasting Company. GreenPod brings this one-of-a-kind technology to the U.S. by creating a completely compostable coffee pod made with ZERO plastics!
As coffee roasters themselves, they know a GOOD cup of coffee. Through their packing company, they allow roasters to deliver to their customers high-quality coffee without the guilt of harming the environment with the disposal of thousands of KCups.
“Our customers wanted something to use in their little single-serve brewers. But we weren’t really excited about the idea of getting into all the little plastic cups. And the coffee doesn’t taste great out of those. And that’s when GreenPod Coffee Packing was born.”
You will smell the coffee roasting after listening to this awesome episode covering topics on:
How to work with your spouse and own your strength and weaknesses
Discover the best way to set up your business: LLC vs C-Corp/S-Corp
The importance of passing down a legacy
And so much more!
Want more details on how to contact Greg & Julie? Check out the links below!
And all right, so we are reporting live. All right, so Gary and Julie. Are you still sensitive enough? All right. I want to make sure you’re a little square. All right. Three, two, one. Welcome welcome back to Boss uncaged podcast. On today’s show, we’re remote today, we’re actually out of Vae and we have a dynamic duo. We have the founding fathers and mother of Guide Roasting Company and green green pod coffee packing. Now, to explain what these two companies do, we’re going to go ahead and lean over to the queen herself.
Julie, hi. So we started a roasting company a few years ago now, and really we got into that because our youngest child did not sleep and we sort of became coffee obsessed out of necessity. And Gary bought us an espresso machine for the house as a wedding anniversary present. And then he started roasting on this little tiny baby roaster, enjoyed that, decided to go to roasting school. And then we upgraded to a bigger roaster and it became less of a hobby and more of a business. And as we were doing that, our customers wanted takeoff’s they wanted something to use and their and their brewers, their little single serve brewers. But we weren’t really excited about the idea of getting into all the little plastic cups. And the coffee doesn’t taste great out of those. And that’s when Creampie Coffee Packing was born. And we hooked up with a company that already had some technology to do compostable pots. And they built us a small machine so that we can do compostable coffee pods on a small scale. So that’s like the quick story.
Got you So this is just take it back a little bit. I mean, so why did you guys decide? I mean, obviously as a team, right. You can kind of dove into anything. You guys became a real estate agent. You could have been pretty much anything under the sun. Why did you guys pick coffee? Is that niche?
Well, one thing is we saw just the craft brewery market explode. And, you know, maybe some of it’s just the area we live in. But more and more people have been supporting local and food in particular was taking a more artisanal approach where people were specializing in certain areas. We had our natural love for coffee. So we thought, hey, why not try specialty roasting, digging into it a little bit? We realized that it could be a viable business. So that’s kind of what we started, as Julie mentioned, with a little roaster. And then over time, we had it grew into something much larger.
So let’s just talk about I mean, how did you guys meet each other? How did that story come to fruition?
School school safety. That we were at Louisiana Tech says small school in north Louisiana, it just so happened that my parents and his parents had gone to that school and then we ended up there as well. And we met when Gary was in business school, he was doing a masters and I was actually over there for education. I used to be a classroom teacher before we started coffee. So. So, yeah, we met there and then we ended up getting married. And Gary’s previous job brought him to Virginia. We fell and then we fell in love. We did not want to leave. So now we’re trying to convince all of our family to move up here. So we actually have four seasons and you can get to the beach and get to the mountains. It’s just it’s just been so great. So I decided to stay for long term.
OK, so, I mean, so it seems like you have a business background. I mean, you went to school for it. So being that you have essentially two different brands, right? You have the green pod and you have got Rose and company, are those set up like EZCORP, Seahawks’, LSD, like what’s the behind the scenes on the structure of your business?
Yeah. So we’ve you know, we’ve always wanted to be entrepreneurs even as even as a young child, you know, during high school working, I worked with a lot of small businesses. Some of the owners were great mentors and only, you know, how businesses function and and how to structure it. So we actually started our LLC, Kretzer LLC in 2009. And, you know, over the years, we’ve done a variety of things from Julee doing private teaching. When we moved here, she had a success, success in selling business point point at and over the years. We’ve just kind of adapted that to whatever direction we were going. And then once Coffee started to take over cookbooks, while we had to kind of focus on on that is that was the majority of the revenue. So we have an LLC and then basically are doing business as business licenses. We have two of those, one under Greenport and the other undervalued roasting that they all end up running into one limited liability corporation.
So I mean, obviously you guys are a family centric, but we always know that it’s always a difficult thing to run a business with a family member. So how does that work? I mean, obviously, there’s left brain is right brain. So who’s managing what in this business as far as you and your wife?
Well, I think, you know, we’ve gotten asked this question a lot because most people are shocked with your work. And I think what what helps the most is we have in different roles and responsibilities and we just kind of respect each other’s, you know, their place and what they do. So I do the finances. I do the, you know, running the equipment, the type of construction and coordination, project management, that type of thing. When it comes to sales and marketing, social media, media. I just I just really and all hands off on that and hope it helps us just kind of stay within our our own lane and out of each other’s way. But at the same time, we share an office, we sit side by side with each other.
So I think that would be definitely beneficial. Right. I mean, being that you guys are on joint ventures within life and within business overcoming hurdles. Right. Like just talk about some of the hurdles that you guys were able to tag team and kind of overachieve and get past,
I think well, there’s one hurdle we have is not so much of a business hurdle as it is just a time management hurdle. Julie likes to stay up all night long. I like I like to go to bed early and wake up early in the morning, though. So it’s kind of on different schedules. And sometimes it’s difficult to kind of coincide with the family and the kids. And when we’re working together, I mean, sometimes I wake up at four or five and I look at my phone and it says, you received a text message two hours ago from Julie. Where in the world are you doing up at three a.m. sending me messages.
So that’s the messages.
So just, you know, kind of orientating or through our different schedules, it’s been a you know, it’s a little bit of a challenge, but we make it work.
So in the journey of a business. Right, there’s always a level of achievement to success that you want to get to. And we always hear about the overnight success stories that took 20 years to come to fruition. That seems to be something that happened in three weeks. How long did it take you guys to build up the brand and to get to where you currently are?
We’ve been at this for for about three years, so. Yeah, yeah. Like Gary mentioned, we had been doing some small things with the with the LLC for a while. But the coffee thing, it’s only been in existence about three years, so it really did happen fairly quickly. And the time management, like you said, has been the hardest thing, just. Having enough hours in the day to accomplish everything I want to get done, so I stay up late at night because everybody’s in bed, nobody’s asked me to make a sandwich. I can sit down and work consistently for a while. And and he finds that time in the morning when the kids are still asleep, he’ll come up here and and get his work done. So, yeah.
So your partnership is a fruitful one in the sense that you guys have the synergy between the night and the day, the yin and the yang, the positive and negative. So, I mean, it’s definitely a beautiful attribute to have. What’s something that you guys would want to do differently if you could do it all over again?
Oh, that’s good.
Yeah, I think and I want to know, one of the the struggles has always been on just how fast you grow, how how quickly you dove into a business myself, just like most other entrepreneurs. A lot of times they don’t just come out of high school and open a business. Right. They’re doing some other career or some other job. And they have to at some point decide, you know, are they going all in on their own? How much and how quickly to invest in those things are always tough questions. And one of the things that I don’t know if I do it differently, but all but I always wonder is I’ve gone vidauban falling faster. But I’d be I’d be on this point. No, you know, a year earlier, you know, than a year, maybe I would have run out of money and not been able to be a success, maybe weren’t able to time kind of slowly work your way into building a lot of debt. So I don’t I don’t really know if I would if I would do it differently, but I kind of wonder what I be like to take different approaches.
So, I mean, it sounds like not only do you have a business background, it seems that the combination between you guys, you’ve grown into being more business savvy. Do you either one of you come from an entrepreneurial background?
I grew up with my dad owning his own business. So I saw that my whole life, the. The positives and the negatives to that, he was a workaholic of sorts, but he loved what he was doing. He’s an optometrist with just a single practice. And I can remember as a small child, like thinking that my dad lived at his office, so maybe there wasn’t enough balance there. So I feel like that’s something that I’m trying to stay really aware of, is that, you know, when you’re starting something on your own and you just want to pour yourself into it completely and there’s there’s never an end, there’s never a stopping point. Finding that balance between the work and the family life is it’s hard to. It’s hard to do that, but definitely seeing that as a kid growing up that way, I feel like that kind of helps me in this journey.
Do you think that was a factor to your current success, being that you grew up in an environment?
It definitely gives me perspective on what we’re doing and how I want to do it and. I don’t know if I would be more or less nervous if I didn’t see that growing up because. When we were when we were going into this and Gary was talking about going all in and leaving his other career, I was more hesitant. It’s because of the things that I knew from from growing up with our own business. So I feel like that still gave us like a good balance and gave me a good perspective on what we were getting into.
So earlier you voted to not having to be able you can work late and not have the question. That’s right. So that kind of opens up to say to your family, right. And you have potentially kids. Just how do you guys juggle your work life with your family?
Like, right now, that’s tough with covid staff because the kids aren’t in school. So. So I was used to working and working while they while they were at school and now they’re home all the time and and more of the teacher during the day. So juggling that has been hard. I feel like Greg is able to carry more of the weight during the day and I’m having to balance with the kids more. And so then that is why I stay up late at night, because I can work for a longer stretch of time. So he’s we’ve also split them up a little bit, like Gary will bring one to the office and we keep one at home and try to tag team the school work that way. But yeah, that’s definitely been one of the hardest things.
And what would your response be?
Yeah, yeah, I think, um. You know, one of the things we’ve tried to do is make the kids have a role in the business to some extent. So, you know, here they have an office playroom. You know, we try to be pretty relaxed with them up here to try to make it fun. So, you know, if we need to talk to customers and do things like that, we’ll have them watch a movie or something just to make sure they stay kind of quiet, quiet and out of the way. But at the same time, you know, they’ll help us clean the floors, will help us to package coffee. You know, they’ll sit with us when we’re doing roasting. So, you know, we try to give them a little bit of a role and feel somewhat involved. And we try to make it to where the office wasn’t necessarily a bad place for them to be. We want it to be a little bit fun. And then also we try not to take them up here more than we have to. That way, it doesn’t start to get just, you know, old and miserable for them.
It’s great, so talking about just the routines, right, and being that you guys especially have kids, like, what are your morning routines look like? Good morning habits.
So right now, usually Gary, like he says, gets up really early and he’ll often come up here before the rest of us have started our day. And when the kids are doing virtual school, it’s just for the first half of the day. So I’ll keep them at home as often as I can through that period of the day. And then we come to the office and mom tries to work and then we let them do some things up here. So it’s kind of Gary starts then and the kids do school. And then by the afternoon, we’re all up here together. And and like he was saying, the kids enjoy being a part of it. They like to ask questions. They like to tell other people about our business. The six year old tries to sell coffee to pretty much everybody we meet. So they are really into it. So that’s kind of been fun and something that we’ve tried to keep going. And, you know, it’s a learning experience, too. So since they’re home for school, we sort of build this into school.
It’s always great seeing entrepreneurs, including their kids and in the environment. And I always say, like, you know, obviously school is a great tool, but is nothing more fruitful than giving your kid an education on a first-hand experience about how to monetize something. So I definitely commend you guys like you’re bringing in, like you say, your six year old. This is selling it for you, which is a beautiful thing. So like when they go from being six to 12 or an 18, by then, they’ll understand that behind the scenes of the business, they’ll see, you know, not necessarily the wealth behind it, but they’ll understand where that money is coming from and they’ll have a greater appreciation for it. Would you to concur with that? Is that one of the reasons why you guys are bringing them in and showing them on?
Yeah, I definitely agree. I mean, I think our older child, the more she can learn about, you know, just money and transactions and how the world works, you know, things aren’t for free. You have to you have to buy certain things. You know, I think the more she kind of learns about that, rather than learning math, you can count change things to where she actually understands and kind of sees what she’s learning at work, I think is helpful. The simple things is using a scale to weigh out coffee beans and, you know, add numbers. Those are things that I think just make a lot more sense when you see it in action.
Yeah, that’s definitely very insightful, too, and this is one of those things that I would hope that whoever is listening to this and seeing that you guys are a couple, you’re not working on one brain you’re working on to bring your full time parents, but you’re also saying of finding opportunity to educate your kids in addition to the education that they’re getting at school. So that definitely a win-win situation. Usually when I speak to people, I mean, we’re talking about entrepreneurs, talking about small business owners, startups, intellectuals. And I think you guys fit that bill. One hundred percent. Right. And so what books are you guys reading? Are you more audiobook? Are you more e-book? Like what flavor of education are you guys into?
Oh yeah. Well, you’re going to say you don’t read right now.
I read a short thing, so I like to read a lot of smaller articles rather than just fill out books. I struggle to find the time, hopefully over the next few months as our business kind of gets it gets rolling. You just recently, our machine that we ordered a year ago from Italy finally arrived. So the past the two days we had to relax was Christmas Eve and Christmas Day. So, you know, we’re finally getting a little bit of a break. But I think in general, you know, I like to read articles. You know, sometimes it’s just searching the Internet for a topic and find a couple of articles that are written on on a few things. It also, you know, different magazines. I think something that helps a lot is a trade show, magazines, if you can get or not necessarily trade show magazines, but, you know, articles of publications within your trade space, the more that you just start to learn and some of it’s, you know, coffee talk, we get a daily email with half a dozen articles and then, you know, you click a line, you click on a couple of links, you just kind of through osmosis, learn about the industry, learn about the players, learn about trends. I think that’s helped us more from a very tactical level of our business versus just like an overall self-help kind of kind of publication.
That’s definitely an interesting approach. So if you don’t mind, I mean, what kind of you URLs are you go into? Is it like a particular, like coffee article generator out there or.
I think that’s the beauty of the Internet, and I’m not really sure what I click on, but somehow they like the advertisements, find me or, you know, I just get a couple, you know, even through people that that that sell stuff like what example is a website called called A Whole Lot of Love. And there may just be like an article and a grinder and then you start to click on that. That might go to another article talking about coffee grind size and coffee extraction. And you can really get into some, you know, some technical aspects just from, you know, somebody advertised advertisement in an email.
Yes, definitely going. I mean, you’re talking about what I refer to is understanding the algorithm of Facebook and YouTube and letting it work for you. So if you click on a roaster, then all your ads are going to be roasters. All right. If you click on a brand of coffee, then all your ads are going to be. So you’re following that without even realizing you’re following. And which is great, because now all that information is always going to be in your feeds and it’s kind of like your bloodline to your business is great. So, Julie, you coming from an educational background to where you were educators? I would think maybe your views are probably a little bit different. It is.
They are. So I actually love to read before we started this business, and I really don’t have time to finish a whole book either. But what I have, I love learning new things and doing new things and running this business has been nothing but learning new things. And like you mentioned, I’m trying to do all the social media and the marketing and selling. And I had never done any of that previously. Maybe a little bit of the marketing side with my sewing business, but but not much. So I’m constantly in like these articles, like he was saying, you know, I’ll I’ll ask friends that are in these certain spaces, like we have a friend that is in marketing. He’s come in and sort of done some classes with us and then I just grab as much information from him as possible. And then I’ve gone out and read everything I could find that he sort of suggested to us about email marketing and how to keep up with our customers. And each day I’m basically on something else. So like I’m also learning how to use Adobe Illustrator. And so that’s something that for a few days all I’ll read is our articles and in the health sites for for the Adobe Illustrator and try to learn that to them constantly, just trying to pick up these new skills that will help us in our business.
So collectively, both you guys are active readers, you’re looking for how tos and then you’re going to find that information through the searching. So, I mean, you also alluded to that you used to have opportunity to read. So this is travel back a little bit, right? I say in the last five years, are you more of a non-fiction or fiction reader,
more of a non-fiction book
I’m probably 50 50 on that. Like, I really enjoy nonfiction. But then I also liked having that time to just read something that wasn’t important, I guess, you know, just for fun. So. So, yeah, I’m about fifty-fifty there.
So going into season two, we had an opportunity to kind of and that’s why I’m kind of just talking to my books in general. We decided to create like a book club. So if there’s any books that either one of you would like to recommend so we can kind of put it out there to kind of say this is your top round pick of a book, which one would that be?
Oh, gosh. Oh, oh. Got anything, Gary?
Now, you picked the wrong two people to ask that question. It’s a long story. Read rule books,
the like actual book that I finished with, something related to parenting and not business
and not non-fiction.
No. Well, I mean, it’s great because, I mean, a diversity is what we’re looking for, right? I mean, you’re saying if you have an opportunity to read articles, right. Versus necessarily reading books, but just the way you guys were talking about it, it’s kind of influential in the sense that, OK, if you’re not having opportunity to read a book, you’re still having an opportunity to educate yourself. And you’re using current media, using current search tools to find information on a day to day basis. And like for you, you’re talking about marketing and then you’re talking about illustrator and you’re jumping around. And I’m sure for you you’re looking, OK, this part’s broken. How do I fix this part? How do I repair this machine? So it’s definitely influential and it gives people opportunity to find out how you’re processing and how you’re finding information.
Yeah, I think, you know, as we were talking and thinking, I have listened to some random podcasts and also tried to if I was going to read a book, one of the things that I think is critical is just how to create deals and get sales, you know, just how to make the right pitch and get people engaged. Because, you know, I don’t know of any business that survives without customers and being able to actually talk to people, get them energized about what you have getting sells is that makes or breaks you. So, you know, there were some some podcasts and stuff like that. I listen to I listen to one that was unrelated, but it was simply a podcast on cold calls. And I don’t remember which one. This was probably nine months or so. But, you know, that’s kind of you know, when we got into this business calling random roasters, calling, you know, equipment suppliers, it’s easier to talk to somebody selling to you versus you trying to make a sale. But just getting in touch with the right people and figuring out how to, you know, kind of get your hooks into something is, you know, it’s not it’s not easy. And sometimes it’s not fun, fun on personality. But those are those are tasks that we had. We had no option. Right. If we’re trying in the case of every pod to package other roasters coffees, we have to go find roasters. You know, we have to just go beat down the doors and figure out how to get people energized and start to make sales.
So just jumping back on you on a personal level, right. You guys have a business. Your kids are still fairly young. Where do you see yourself?
I’ll let you go with that one, Gary. You’ve got the big picture, though.
I want I wanted to sit on a sailboat, but yeah, Julie’s she’s cancelled all my several plans and
I do not have the urge to go out in the ocean on a small boat. Just put it that way. But in the lake. Sure, sure.
I think in 20 years, I struggle to think that I’ll ever just step away from a business, but I like to think that in 20 years we can have a business such that, you know, our kids can have an active role if they if they choose to. I’d hate to make them feel obligated, but, you know, if they wanted to be able to kind of keep things going, I’d love for them to be able to do it. You know, I’d love for us to have more time to travel and kind of do our own things, but, you know, still be still be engaged the business to some degree.
It’s funny that you brought up sailboat’s because I just got into sailing last year and I bought like a twenty-eight-foot boat last year. So we’re just learning how to sail. I look at it as a life skill.
I’ll write a book on that. Like when I was a full book I read.
Yeah. So it’s it’s I definitely saw it. Would you, as far as I can with the irony of this entire conversation, is that my wife, on the other hand, is looking at a sailboat, is kind of like where is the power behind it? And I was kind of like, well, the life skill.
you can survive on a boat version that have bad gas, but definitely humorous in that way. So just looking at your business. Right, like what tools do you guys use that’s behind the scenes that are like, not necessarily obvious to run your business.
OK, I have a know this may mean that I should go, but we’ll talk like software tools, you know, I worked at Fortune 100 companies and they used all the big stuff, right, SAP Salesforce.com. And one of the things I found is a lot of these tools are just it’s a disaster. And I think it’s because big companies don’t necessarily know how to use it. And it becomes a lot of work that’s not helpful. And then as we got into this and we start to talk to, you know, talk to other people in the space and, you know, that’s a whole another topic is just like reaching out to people that can help you and listening what they have to say. i remember we’re about to launch and we talk to our neighbor. That’s a marketing guy. And he said, So how are you going to email people? I was like, oh, we’re just going to have one of our employees go to Gmail and just start emailing. Well, that’s a horrible idea because I don’t do that. So there’s something called active campaigning, like never heard of it. And, you know, we learn about how just a simple tool like that can help you organize all your leads, automated emails, collect analytics. I didn’t know any of that was possible for a long time. I’m pretty sure that’s with things like Salesforce are supposed to be doing. But, you know, I’ve never been exposed to that. You know, other tools, such as, you know, the calendar app calendar, you know, as we learned, talking to people that you email, some people, you’re asking for a meeting, you’re trying to coordinate a meeting. And it seems like, you know, a half a dozen emails go by and you don’t have anything on the calendar. And again, from our friend Phil, we learn about this calendar app to where rather than going back and forth asking when a good time is, you immediately give them a link to where it’s you know, they can click a time and it’s linked up with your calendar. And then all of a sudden within one email that day, we’re getting meeting invites, simple tools like that. And honestly, it’s like, you know, a few dollars a year or free for the most part. But there’s a lot of just simple free tools that have been game changers to us.
Yeah. And asking friends, like he was saying, asking for help, you know, I was having to learn all these new things, things that I had no experience with. And once I started just reaching out a little bit and asking for help from from friends. People started coming and teaching me all kinds of wonderful things, you know, I was going to try to do a video for a Kickstarter and it was going to be a disaster. But I was trying really hard. I was reading I was learning like the equipment, the type of music that I needed. And then when I asked for some help with getting the equipment, some friends just started offering to actually do it for me correctly. And that’s kind of how Phil came in with the sales side of things. And so reaching out to other people that are willing to help you succeed is just been huge. Just really a game changer recently, because I think in my past, I just always try to do it all myself and think that I was going to just learn all this stuff if I stayed up late enough and read enough and asking for help now is kind of new to me and working out fabulously.
That’s great. I mean, I’ve just definitely two great tools that I mean, one is physical and one is is using your environment. A lot of people, they don’t think that people are willing to help. But if you don’t ask them to help them come. And to your point about automation and systems like that’s like I preach that day in, day out, if you’re not an automatic system that’s going to create results for you, then you’re essentially you’re you’re wasting your time. So I’m going to ask you guys just a question like just like in the marketing classes, we kind of dove into that space. Right? How often are you guys sending out emails and what kind of content are you sending out in those emails?
We’re not sending out enough right now. I know that because I haven’t taken enough time to create the content ahead of time. I’m trying to create things on the spot because I’m always out of time. But when we were launching Green Pod, I was more intentional about setting up setting up a schedule like our marketing friend was explaining to us the best way to kind of map out where we were trying to go. And with that, it was just educating roasters on this new option that had never been around before. And there were hurdles of getting past the the bad vibes people had from K Cups in general and being able to teach them that this was something completely different and better and new. So for that little stretch of time, I was doing it correctly and I was planning out the content and sending out just it was education type emails to let them know what we had and and that we could help them.
So I think one thing that you guys can kind of add into that that streamlined to kind of help you build content a lot faster, is that if you have a list of people to say you have one hundred people and their clients already send them out, survey now nine out of 10, whatever platform we’re using to talk about active campaign, there’s a way to send out a survey. And in that survey you can initiate feedback. And then once you get that feedback, so let’s say you send out an email saying, hey, guys, we have these two new types of coffee beans. Which one do you prefer? And they say they pick the Colombian bean. Then what you can do when your site is created, video talking about the Colombian being that everything that you’ve learned about that being and then chop that up into 30 second, 60 second, 90 second videos, get those transcriptions and then email those back out to them. And then obviously, that’s just one of many things you can do. We’re just talking about beans. Then after that, you can talk about flavors, you can talk about subscription services, and you’re constantly giving your audience the opportunity to feed into your system. And then they’ll see the results based upon the answers. And if you keep doing that, then you’re you’re not just building products. You’re building community.
yeah, it’s a great idea,
so let’s say I am. Twenty eight years old, coming out of college, starting a family, and I stumble across my love for coffee, what words of wisdom would you give to me to kind of help me on my way?
I think you should take that one, Gary. Yeah, I don’t know that I understood your question.
So it’s a young a young kid coming out of college, starting a family loves coffee. You’re asking as a customer, somebody wanting to start a business,
starting a business or start a business.
So the one thing I would say, unlike what we did. Start your business early, you know, you got a lot less to lose when you’re coming right out of college. So if you ever want to take the risk and I’ve kind of mentored a couple of young young graduates before and, you know, they’ve talked about work for a big company to work for a start up. They look, you’ll always have an opportunity to work for a large company. They’re everywhere. You can always go find one of those. But very few people get to work for a startup or do their own business. So if you have that opportunity, start early. It’s a lot less risky. You know, you don’t have to worry about feeding a wife and kids. Potentially, you may or may not have a house. It seems like the older you get, you just get more expenses, you know? So we you know, that’s one of our struggles, right? We waited to a good 15, 20 years till we delve into this. But I always wonder, like, what if I just started it early on? It just kind of rambling, because as I think through that, I think something that’s helped us been successful today is the experience I have learned working for other people for 10 or 15 years. So, yeah, I guess to that degree, I’m not sure, not sure which one would be better. But for sure, somebody, if they have a dream, dream they’re coming out of school by all means. I think you should pursue it early and always there’s always the rest of your life, you know, to work, to work for someone else to fall back and catch up.
So, I mean, that’s an interesting answer, which leads me to another question. So let’s say I’m 50 years old and I’m tired of corporate America and I’m looking for opportunity to change and I fall in love with coffee. Coffee. What would your words of wisdom be to me?
Uh. Yes, I think I think if you’re if you’re that age group, age group and you could afford to do it, I think the best thing to do is just jump into the industry industry and to some type of role. You know, maybe it’s buying or getting if they have enough of a corporate America background job and they could do sales or marketing or manufacturing it, maybe you jump into that industry using your prior life experience to make sure you like it. And yeah, I think the the the same thing. You know, at that point, life, I kind of think you want to test the waters a little bit before you just jump in just because you probably have more to lose. But if you look, there’s got to be opportunities out there. But, you know, you also want to chase your dream. You know, I’d hate for anybody to go, oh, man, I wish I’d done this 10 years ago. You know, that’s something that, you know, I always tell people don’t have a regret for not trying know at least try and fail than just don’t even try at all. You’re never going to have an opportunity to be successful if you don’t try.
There are ways to dip your toes in sort of I mean, we didn’t just one day throw all of our other income streams away and say, we’re doing this. You know it. We built it, even though it was sort of sort of fast. When you think about it, we were still able to do it on the side while still having security of other jobs. And, you know, we did it more on the weekend or at night and things like that. But I think you can you can do that without a lot of risk. Make sure you like it. Make sure that you are going to fit into that space and then just gradually leave. The other stuff behind is basically what we’ve done so far hasn’t been there are a couple of times where there was a big leap and it was a little scary. But for the most part, you can just take it step by step and you don’t have to throw it all to the wind on one day.
Yeah, definitely great words of wisdom. So, I mean, with that, I’m just looking at both your brands. Right. And obviously, one is a green pod and one is roasting. So you going to kind of just dive into the differences and kind of just explain, like, the definitions behind both these companies and why you have two versus one.
Yes, I think the why we have two versus one, I guess to go back to Julie describing it earlier, we started with roasting coffee and having a roasting company. And then as we started to get into trying to make our customers happy and we found the need for our coffee pot, it’s a lot of people asking for cups. You know, we went to a trade show looking for a machine or somebody to do it for us. And that’s when we found that there are small people, there are companies that are backers that will package for people, but not necessarily the very small ones like ourselves. So it was people that were doing container loads of coffee, not 20 to 50 pounds, like likewise the equipment to to make small scale eco-friendly pods didn’t exist. And that’s what we stumbled across this company out of out of Italy called Eco. And they had a plan to make what they thought was a R&D machine to make small scale manufacturing. And as we talked to the sales guy and the owner of the company, Chisari, we learned that, you know, we could be a coacher for other people. And, you know, these machines are so expensive we don’t have enough demand to pay for the machine, which is why all the roasters don’t have it. But if you can have enough demand that basically you could become a copycatting service. So that’s why, as we thought about it and manufacturing was was my background, we said, yeah, let’s let’s get into this. It’s say it’s a neat it’s a it’s a growing market with a lot of the new regulations and then just the consumer awareness of single serve plastics. You know, we felt like this was definitely an opportunity of growth. And we started this as a separate, separate name just for the standpoint of when we’re trying to do business with other roasters, it’d be a lot better to have a name around more of our packaging technology than just the coffee roaster. We want it to be more around our technology and what what our service is. And that’s why we went to different names, to different logos, to different brands.
Yeah, I mean, so I mean, you guys have a great understanding of like marketing and branding. So to Twitter, we’re pretty much what you just said. To summarize it is essentially guide Renxing is Amazon and Green Pod. It is prime. Right. And the union between the two works seamlessly. They support each other in all aspects of the business. But Green Pod is more developed and designed to talk about a particular product and guide roasting essentially is more of a service. And the union between the two is a beautiful marriage. So I think that’s definitely insightful and a great choice as a business option to have both sides of the coin. So just going into like who could people find you, people find you online, like, what’s your links? And again, just two separate brands. So what’s your websites for the brand? What’s your social media for the brand, phone numbers and so forth?
So we have websites and Facebook pages for both, so guide Roasting company.com and green pod coffee packing.com and then on Facebook where Guidepost and company and green pie coffee. So we try to, at least with green pod, be really intentional about the name helping people to find us since we were creating something that did not previously exist. People don’t necessarily know how to search for it. So if they’re searching specifically for green coffee pods, we’re hoping that they would find us that way, despite the name. And then we’re also on Instagram. But I’ll be honest, I’m not very good with Instagram. So mostly Facebook and the website is where you can find us. And then we we have two separate phone numbers here. So the guide number is four point one eight thirty one sixty four.
It’s the Blackphone.
We have a black phone and a silver phone, so we know which one for answering. And then the green pod coffee packing is eight eight four five six two five five five zero.
That sounds right. That’s it. It’s definitely interesting that you brought up Instagram and I think a lot of people may have debatable issues with Instagram versus Facebook. So just to kind of just dove into that just a little bit, think of Facebook as being the older uncle to the younger child of Instagram. So the demographics are essentially different between Facebook and Instagram. But Instagram gives you an opportunity to showcase more of a lifestyle brand. And that’s what I’m thinking. Your green pod is so diving into green pod. I mean, I think that’s more eco-friendly, is more environmentally friendly. So if you want to kind of have more of a robust following on Instagram, then that’s kind of the content that you want to post on Instagram. And more so driven towards video, Morschel talking about the environment, talking about landfills and putting that content in a visual presentation on Instagram would help you grow on Instagram a lot faster than, say, Facebook. Facebook is more so here’s my brand, here’s my product. And then you can target the audience, which essentially could be age 18 to 55. So just understanding that hopefully that can kind of help you to market a little bit differently on Instagram and get a larger following.
Yeah, that’s certainly true, and I feel like my age range, I’m in the Facebook age, but I just like like just outside of the Instagram page, so it’s hard for me to sort of relate to it, I suppose. And then I’ve had people telling me, oh, businesses are on Tik-Tok now and all these other things, and I haven’t even downloaded that one yet. So we need to hire some younger people to help me with this side of the social media and
just starts with your messaging. I mean, whatever your mission statement is a statement and then you create content that supports that mission statement. And again, going back to the surveys, you do surveys, figure out where that audience is and what they want on that particular platform. And then you just filling the void and you step repeat. If you just start doing that on Tick Tock and Instagram, you’ll definitely see a difference. Currently, what you’re seeing right now and it doesn’t have to be you personally understanding, just let the audience tell you what they want.
And I love the idea of the surveys, something that we haven’t done at all.
So this goes back to my point. I don’t know, 10, 20 minutes go however long it’s been. People just share information with you. You know, you’re telling us all about Instagram and tick tock. And, you know, you just have to be aware enough to know that it may not be your expertize, but it doesn’t mean it doesn’t matter. So, you know, we we’re at least aware that that’s an area we need to do something. I mean, your ideas are great and helpful. So, you know, I think to be successful, you have to just listen to other people. And, you know, like you said, don’t try to do it all. Find somebody that can help you find somebody that can do it for you or teach you how to do it.But, you know, don’t don’t waste time just trying to muscle through it on your own and stumble or at least get somebody to help you do it. Right.
Definitely agree. So going into the bonus round, right, if either one of you could spend twenty-four hours with anybody dead or alive, who would it be and why?
All right, you have one yet, Gary?
Yeah, I got a part of this is you know, I grew up in southeast Texas. And, you know, as far as history, all we learned about was Texas history. Now we learned about it. So like the whole revolutionary history is kind of kind of a hate to say it’s new. But, you know, they had during the pandemic we watched the show Hamilton, you know,
just that’s where you’re going to go.
Yeah, well, it’s just like any of the founding fathers, you know, it’s just to know what it was like back then during their time, you know, the problems they faced. It just seems like it’s just interesting. You know, those guys did a lot of great things that people just or at least people like me aren’t 100 percent aware of. So I think it’d be interesting just to kind of understand what things were like back then.
Oh, and for yourself julie.
So I was going to say that I thought I could probably guess where he was going to go because we have sort of gotten obsessed with watching Hamilton. And then that has led me on to, like, read more in-depth about these different people. And like you said, that I shouldn’t say this as a school teacher, probably, but a lot of the history that you learn in school is not always super accurate. So it’s been cool to kind of go back and get more of the story per say. And yeah. So I was going to say I would probably want to spend the day with the founding fathers. Hamilton in particular just fascinates me how he has what his life story, you know, how he came as an immigrant and did all of these things. So so I would that’s who I was going to go with. And I let you steal it. But I just wanted to see if that’s what you want to say. Before I did write the
OK with, like, you know, Ben Franklin or George Washington or somewhere else.I’ll that you have Hamilton.
Yeah, it’s definitely cool watching the way both of you process. I mean, obviously you guys are different, but you guys share so many commonalities that kind of see the synergy. So, I mean, working together makes perfect sense. And I mean, it’s a it’s a great opportunity, not just for you guys, but for people outside looking in and have an opportunity to see what a husband and wife that are synergistic inside of an environment that are kind of opposite work together to get the same common goal and the same common achievement. It is a great insightful thing to be coming to fruition. So going to like the last bonus question would be if you could be a superhero, who would it be and why?
I go first. I want you to accuse me stealing your wealth.
So for this one, I don’t have one for sure. So super. When I think superhero, I think someone that can can help people. But but I don’t know which superhero is best estimate that like I would maybe want to create my own superhero-like.
So if you created one, what would be the superpowers of that particular superhero?
OK, well, you have to be able to fly because that’s fine. But I would want to maybe you could like. Thinking like Jesus, the fish and the loaves thing, like be able to multiply food, so that’s something that just I’m sure it bothers everybody, but in particular. I think about it often how much food that we waste and then there are so many people that don’t have food and are hungry, like how can we have so much food in this world and not be able to to feed everyone. So being a mom, I would be the superhero that feeds everyone and flies to all the different locations.
The answer is intersting
I was going to be I was going to go off with Iron Man mostly because, you know, all the cool technology and is is computer assistant. That’s super helpful. You know, I have I love technology. I like all the things that could do. I lack the patience to figure it out. So, you know, I like to think that, you know, all that stuff could just kind of be created in there for you. And and, you know, if you need something, just ask for it. So.
All right, well, let me I definitely want to thank you guys for taking out your busy schedule to get on this podcast today. I think you guys definitely gave some solid gems, and I think more so than anything else is just the synergy between a couple that’s working to our common goal is something that I think more people need to see and understand that even if your significant other is not on board yet, they potentially can be on board and then you guys can figure things out and grow together. So I definitely commend you guys and thank you for for doing this particular episode.
And thanks for having me visiting today.
S.A Grant over now.
Founders Of GreenPod Coffee Packing Company & Guided Roasting Company: Gary & Julie Kratzer AKA The Coffee Bosses – S2E20 (#48)admins3602021-04-29T23:08:08+00:00
Host Of Readily Random Podcast: Larry Roberts AKA The Readily Boss – S2E19 (#47)
“People seem to think that it’s extremely easy. Oh, you can just put a paywall in front of a new patreon, and then you can get sponsors, and you can have this. And it doesn’t work that way. Folks, it sounds great when you’re listening to the presentations, but it’s not that easy. And again, I go back to the built-in audience. You have to make sure you understand that who you’re comparing yourself against has an audience.”
In Season 2, Episode 19 of the Boss Uncaged Podcast, S.A. Grant sits down with podcaster Larry Roberts. Larry is the host of the Readily Random Podcast and a public speaker, best-selling author, and top-rated Udemy course creator.
Larry is no stranger to the world of voice artists and radio media. Still, after suffering a life setback, he was searching for a new and creative outlet.
“It was the freedom of expression. It was the unabashed freedom that this platform provided. I looked at it because I tend to talk a lot. I tend to tell jokes that might get me in trouble in the wrong environment, which is pretty much any environment sometimes. But when I heard this and saw the absolute freedom to create whatever I wanted, I was blown away, and I haven’t been that excited about an opportunity since back in my teens…”
Don’t miss this LAUGH-FILLED episode covering topics on:
What courage looks like when walking away from a 9 to 5
Discovering your purpose
The importance of creating courses
And so much more!
Want more details on how to contact Larry? Check out the links below!
Here. All right. Am I loud and clear on your. You are you separate actually so this is really not cool.
I think we both have the whole studio thing going on, so. All right.
So three, two, one. Welcome. Welcome back to Boston College podcast on today. We have a fellow podcast or business owner. And as the story progressed, you’ll learn that we have six degrees of separation going on. So without further ado, Larry Roberts, welcome to the show. What does that mean?
Everybody, thank you for having me on. And this is great. I’m excited and I appreciate the opportunity.
Great, great. Great. Yes. I mean, I’ve met Larry is kind of we met through Bedfast Fest, but had come to find that we also have some common friends as well, Kelly Stevens, which you guys may or may not be familiar with, but he was like, I think episode three or four of this particular podcast.
So let’s just dove into your story a little bit like who are you? Who am I? And I’m trying to figure that out. I’m forty eight and I have no clue. But for the last five years I’ve been a podcast or so. That’s pretty exciting there. And a quick glance, I realize why I’m friends with Kelly because he is a voiceover artist and I was doing some voiceover before I got into podcasting and I actually did a little more as podcasting progressed.
But eventually podcasting took over and the creativity that I was looking for was much more readily available in podcasting than it was for me with voice acting. So that’s how I ended up here, honestly. I mean, that’s kind of that’s one side of the story. Of course, there’s a lot more to it than that. But that’s that’s how Kelly and I are are associated with each other, which, of course, in turn causes us to be associated with each other, which is great.
And it’s kind of funny cause I think that when I was one of the attractions that I wanted you on the show, obviously, you know, you did a great presentation on Vitez, but your voice had some similarities. And I’m like, how does he sound familiar to me? Just a little bit. And then as a result, I’m like, no wonder. I mean, you and Kelly. So it makes perfect sense.
So if you have to define yourself in three to five words, what three to five words would you choose? Wow, three to five words always striving for perfection. It’s kind of cheesy, but it’s true and you know what, I don’t say that to make myself stand out or make myself sound like everything that I do is perfection. But I am a bit of a perfectionist and it has pluses and minuses on both sides of that coin. You know, a lot of times I find myself getting locked up by perfection, paralysis, which just you’re not going to do it until it’s just, you know, everything’s perfect.
And instead of doing that, there comes at a time when you have to go, look, man, this is as perfect as it’s going to get. Get it done. Get it out there, go out there, promote yourself, step up and start that next part of your progression.
So, yeah, obviously, I’ve been following you since we kind of made the connection. So it sounds like you just took a 60 minute improv situation to wear on your Facebook page. You do this on a daily basis, right? Every single day you put out like a 60 minute words of wisdom. So you want to kind of talk about, like, how did that came to fruition and how and how long have you been doing it?
Actually, 60 seconds, but it sounds like 60 Minutes sometimes.
Would he please shut up? No, but what it is, man, is I started doing this in an effort to get going on.
Tick tock. Everybody’s talking about tick tock is the next big platform. It’s where you need to be is where all the hype is. And so I was like, man, what am I going to do? Dancing’s probably not going to work for me at this age. Athleticism kind of out the door, out the door there. So that’s probably not going to happen either. What can I do? And so motivation and inspiration and affirmations became my point of reference for my Tick-Tock videos.
And while I have probably published maybe I was like 20 to 30 of them, they’re doing better on Facebook than they were on Tick-Tock. So I get more feedback, I get more engagement, I get more response on Facebook and Instagram than I do on tick tock. So I’m still figuring the tick tock Rubik’s Cube out there. I hadn’t quite got all the same color yet. We’ll get there. Got you.
So I mean, just talk about I mean, you’re you’re you’re fulfilling two separate podcasts. So let’s just talk about both those podcasts and the journey of the directions those podcasts are going it.
Well, you know, it’s interesting. I’ve had three podcasts overall for the past four over the past five years. The first one was a comedy podcast. I fancied myself a bit of a comedian, did a little bit of stand up here and there as well. So and that’s kind of what brought me into podcasting to start with. I had been an alcoholic for years and years and years and recently came out of rehab back in twenty thirteen. Actually I came out in fourteen went in and thirteen at the end of thirteen and I was looking for some kind of outlet.
At that point I needed to be creative. I needed something that would get me fired up. I needed something that I can invest my emotion and my time into. And a buddy of mine, Kip Hamami, he’s like, Dude, listen to Joe Rogan podcast. I said, Look, dude, podcasts are for nerds. I’m not going to listen to that. It’s not going to happen. And I say that because you look behind me all I’ve got to wonder Batman toys.
So you want talk about nerds. I’m a you know, I fit the category, but I wasn’t into it, man. But then eventually he kept hammer and kept hammering. And I listen to Joe Rogan and. I don’t know who he had on the day that I listened for the first time, but it was a comedian friend of his, probably Tony Hinchcliffe or Joey Diaz. And dude, I was Rolin. I could not believe what I was hearing.
I couldn’t believe what they were saying.
I couldn’t believe that this was like legal, you know, it wasn’t that bad, but it was like what it was like the 80s comedians all over again, man. It reminded me of the Sam Kinison and the Andrew Dice Clay days and the Robin Williams days when they were all doing their thing in the mid 80s and. It just fired me up, man, I was like, holy crap, this is a forum where I can tell my jokes and I can do whatever I want to do and nobody will find out.
And so I started the show and it was very successful. Honestly, I ended up taking it to a local Dallas Fort Worth radio station, was on there, took it even as a live show. And to this day, the club where I started that as a live show, it turned into an open mic night. And today it’s still one of the largest open mikes in all of Dallas Fort Worth. So I wear that badge with a little bit of pride, but it started kind of getting to the point where.
It was growing, but I was seeing that I was going to have a hard time transitioning to mainstream acceptance or monetization with the content that we were putting out. So I started to do some evaluating. I did some self check ins, and I thought, you know what, I’m going to change it up. And this time I’m going to do a show that contributes back to society. So I started Readily Random, which is still out there on iTunes today.
That was it started off being a podcast with stories of success, stories of overcoming stories of of retribution. And it it was great for a while, but I think maybe I was still too raw at the time to to hear those stories day in and day out and know that I had lived that story. Right. And so I’m making these comparisons, but it just wasn’t really fitting my vibe. So it slowly started to evolve. I had some entertainers that were on the show, a couple of actors and actresses and a couple of musicians even.
But eventually it evolved into a business podcast, which was more of an entrepreneurial front. I had some big time entrepreneurs on there, some highly successful entrepreneurs, some not quite successful, but they’re working on it. And it was doing this thing really, really well.
And then I started teaching podcasting, I started going, here’s how you can launch your show, here’s the rules. Great, quote unquote, the rules. Here’s the best practices of what you need to do to launch your own show and. In looking at that and realizing what I was saying and then looking back at my show, I was definitely coming in with a do as I say, not as I new perspective, because as a podcast or I’m sure, you know, the riches are in the niches.
So you need to nesh down. You need to have a topic. You need to have a focus for your podcast, something that sets it apart from every other podcast that’s out there. I think we’re probably up to one point seventy five million podcasts out there on iTunes right now. And we’re increasing at the rate of about one hundred thousand a month. It’s insane. That’s one of the things that twenty twenty has done for us. It’s blown up the podcasting space.
But again, we were talking about Nicias and readily random, just the name itself. Not very nesh doesn’t really tell you anything other than you don’t know what you’re going to get. It’s readily random. So that was breaking one of the cardinal rules of you got a niche. So I said, all right, here’s what I got to do.
I got to reevaluate. I got to practice what I preach. I’ve got to change things up. I got to focus. And what I ended up doing was launching the one big win podcast, which is what I have now, where we talk about moments that we put into motion and we take one step closer to life mastery and that launched on November 1st of this year. So we are rocking and rolling. We’re getting ready here we are the middle of December.
We’re going to do another big launch in January for it. I think I made another mistake. And, hey, I own it, right? I launched a podcast three days before one of the biggest elections has ever taken place. And I like, you know what? They ain’t got nothing on me. They just presidents and they know, thanks, I’m alone. And lo and behold, that’s not quite the case. So we’re going to call that our soft launch and then we’re going to have a big launch come January one.
So, I mean, in that I mean, you gave a complete visual of kind of the parts of your journey. Right.
So let’s just jump around this a little bit more like why did you get into podcasting? Like, what really sparked it? And I know you’re saying that you saw Joe Rogan, you listen to him, but internally for you, what emotion that made you say, hey, I need to do this outside of the fact that you were recovering from alcohol, why did you do it?
It was the freedom of expression. It was the unabashed freedom that this platform provided. I looked at it because I tend to talk a lot. I tend to tell jokes that might get me in trouble in the wrong environment, which is pretty much any environment sometimes. But but when I heard this and saw the absolute freedom to create whatever I wanted to verbally create blown away and I haven’t been that excited about an opportunity since back in my teens when I found out what Corradi was and I started training martial arts, that it reignited that same type of fire and that same type of drive that karate did for me and my teen years and my twenty years and my thirties.
So it was something that I hadn’t felt in a long, long time. And it was tremendous. And I was motivated. I was inspired. And I took ended up taking out an entire room in the house, turning it into a studio. I bought so much equipment. I know what to do with it. I probably got some still in boxes that I haven’t opened, but don’t tell the wife she thinks I use it all. But it’s just one of those scenarios where I just I jumped in and five years later, I’m still just as fired up about podcasting as I was on day one.
So it sounds like you had a cool Burki moment and you just went all in one hundred percent, 100 percent. So, I mean, just talk about your your backdrop a little bit. I mean, obviously in podcasting, backdrops are just as valuable as the host. A lot of times people don’t realize that. So I mean, kind of tells that the journey of like, why did you pick that backdrop and what you got going on back there?
Well, that’s all real. I can reach back and pick up any thing. So it’s not just a backdrop, it’s the real deal. Holyfield but what it is, is I fell in love with these little things called vinyl pops, and I’m sure you’ve seen them. They’re little figurines, about three and a half inches tall. He got big hands on a little bitty bodies. And although they were the coolest thing I’d ever seen in my life, which is just kind of a cute side, I mean, I shouldn’t be sharing with people, but, you know, I’m sensitive.
All right. So I had started collecting these and other Batman I’ve collected Batman stuff since as far back as I can remember. I mean, there’s a picture of me when I’m about three years old standing outside our apartment building and I’m wearing my Batman t shirt. So I’ve always loved me, some Batman. And up until recently and actually I’ve still got another week and a half left. I was still in corporate America and I had my my cubicle, my little prison cell decorated with all this cool Batman, or at least I thought it was cool Batman stuff.
I’d been there 20 some odd years. Right. So it’s it’s not like I just did this out of the blue. Well, I end up getting a new manager. He ended up not liking it at all and had to take it all down. So I’m like, well. So I one on my back man stuff, so in creating the studio, the studio has evolved over time. I mean, it’s changed, it’s grown, it’s become better, it’s become more robust, it’s become fancier, whatever, all those good adjectives.
But. I had to make it me, I had to make, you know, my my bat cave essentially is what it amounts to and that’s where it’s at now. You’re going to see some other things in there. There’s even a there’s a where’s the Danielsson Chia Pet, which I see that is on there. We got the baby Yodo over here doing his thing. We got there’s a couple of GIGO ones there. Storm Shadow. He’s a dijo guy, but most of it’s Batman stuff.
So but I like to mix it up a little bit, you know, so that’s what it’s all about, you know, and it’s a great conversation starter. Everybody has to have a comment about my background and I love it. It was actually inspired by Gary V. When you look at some of his older work, he’s in his office and he’s got action figures and all kinds of cool stuff just crammed on the shelves was like pretty cool look.
So that was another inspiration for the overall schema that I’ve got going back there as well. So you alluded to corporate America a little bit.
And obviously I think both of us are very big entrepreneurs, business individuals. So currently you’re saying you’re transitioning.
So what do you do in corporate America, wise and obviously the transition into monetizing your podcasts and your other adventures, what does that look like? Well, I had been a corporate trainer, that’s kind of the direction that I ended up heading in my early 20s, I don’t have a degree. OK, so I worked into these positions. I started off at Texas Instruments, which is a giant cotton manufacturing company. And yeah, calculator’s of course. So I started working there on the line.
I was just an assembly line kind of guy just doing my thing. And a job opening popped up for a corporate trainer so I knew I could talk. So I thought, what the heck, let’s see what we can do. And they ended up giving me the job and I got into corporate training and I did that for about three and a half years now. I’m also from a small town way north Texas called Dennison, and it’s got a population of about, I don’t know, thirty forty thousand people, probably bigger now, but that’s what it was back then.
And Auclair had dreams and aspirations for living in the big city. So I had to get down to Dallas. That was the goal. And I reached out to some companies down there, applied several times men. This job that I ended up with, I came down seven times for interviews and some of those interviews were like, oh, thanks for coming in and then sending me back home an hour and a half drive. Right. It was it was horrible.
It didn’t suck. But anyways, I ended up landing it and I ended up moving down to Plano, which is just north of Dallas. It’s a suburb. And with this company like, say, twenty one years now, I’ve been with them. So I came in as a corporate trainer and more of a corporate training manager position. I had six trainers that were underneath me and I would develop screening policies and procedures and then they would go out and they would train the masses.
And eventually this evolved to bring me into. We rolled out a massive, massive software program for all of our facilities across the globe. And it’s I mean, the project is still going on right now. And it started in two thousand. That’s how big the project is. And they needed somebody to come in and help with training. So they brought me up and I ended up in it. And during the downtime of not really having anybody to train, we were in between facilities or whatever it may be.
They needed somebody to start looking at data and doing some data analysis and doing some reporting. And I kind of moved into that realm. And now today my formal title is business intelligence analyst, which is just a fancy way of saying I do reports and look at data. So but now it’s been a great ride. It really has. I put my notice in at my job about two weeks ago and we’re calling it a retirement. So I’m going to hang out for the rest of the year.
And then come January 4th, I have to make an appearance and then that’s it. Then I’m done. And then I’m an entrepreneur. And, you know, this has been a journey in and of itself. It’s not my first foray into entrepreneurship. I usually always have some sort of side hustle going, whether it was eBay or it doesn’t matter. I always had something going. And back around 2007, I think it was, I started a swimming pool company and it was it was like a route company.
Come by, clean your pool, repair your pool. I grew it to about 50 clients or 50 houses that we were servicing in a couple of hotels as well. And he got to the point that it was so big that for me to do the route, I couldn’t I just couldn’t do the route and I couldn’t hold my full time job regardless of what I did. It was just too big. And it came down to the point of, hey, man, you got to jump ship and you’ve got to go do pools full time or you’ve got to let go of the pool business and stay corporate well, corporate one.
So I ended up selling my pool business there, made a little change on the side. Nothing too crazy, but I was pretty happy with it. I think I got a new truck out of the deal and some furniture. So that worked out. But that was my biggest foray into entrepreneurship at the time. Now now is the real deal, man, because I have quit my job. I have made my podcast is great is I can make it at this stage of my career.
I know I’ll continue to evolve. I know I’ll continue to grow and I know my shows will continue to get better. But I’m at that point where it was like, you know what, let’s do this, man, let’s do it. So here we are.
Nice. So I mean, in that right? I mean, obviously, you’re a big logistics guy. You’re analytic guy just based upon, like your position and what you’ve grown into. So and even a podcast developing on monetizing or just entrepreneurship is always hurdles put the best way to overcome a lot of these hurdles, just having systems in place. So what systems do you have to continue growing and making your podcast prosperous in the future? Probably isn’t the answer that you’re looking for, but my systems began with planning my exit from corporate America.
So I’ve positioned myself. I’ve paid off one car, I sold the other car my house is in with within PAY-OFF range, got rid of most of my debt and put myself in a position to where even if I don’t quite meet my personal goals for the year, I’m still going to be a OK when it comes to my standard of living and day to day expenses. So that was the first step that I took that I thought was going to be the most critical.
The other is men. Establishing relationships is the key to this whole game men and I say that about this game, but it’s that way with every game. It no matter what you’re doing out there. Relationships make or break your situation. And I have worked hard to align myself with some of the best in the industry and not just as a fan boy, but as a student. I’ve hired some of the best coaches that are out there. I’ve paid pretty decent sums of money to get them on my team and I’ve learned a lot from them.
And the whole thing is that I know and it’s kind of keeping that ego in check. You know, back in my Karati days earlier had an ego in need and keep it in check at all. And it led to some pretty bad things, like getting kicked out of the karate school. And it was bad. It was horrible. It sucked, but it got a little too big for my britches. So that’s not what this is all about.
What it’s about is evolving and growing and. That’s where we’re going with this. That’s my plan, is to continue growing, continue evolving and continuing to establish long lasting relationships. That’s not just knowing somebody, but that’s like, man, if you need me to do some for you, a hit me up, I’ll be more than happy to help you out, you know, vice versa, that sort of thing. It’s definitely not a one way street in any regard.
You need to be willing to give away some of your best stuff for free just to set that standard. Drives my wife crazy because she goes, you getting paid for this one? I go, No, honey, I’m doing this one from Free’s. I’m getting some of them attention books. And she goes, Well, that’s all good. But attention books don’t don’t pay the rent, you know? So she’s going to get pay some green and get off these attention books.
But it goes a lot further than you would ever. Expect when you’re giving away your talent and you’re giving away your time and you’re giving it away to people that respect that and respect you for the fact that you’re willing to give it pays back. So it’s just tremendous. You get back so much more than you end up giving out. And that’s one approach that I’ve seen worked tremendously well in this industry.
Nice. Nice. So with that right, I mean, you’re still on the journey, but you’ve had multiple levels of success on that journey. And we always hear the perception of it takes 20 years to become an overnight success. That’s perceived to happen literally two days. Right. So how long how long have you been on your journey to get to where you are currently from?
Podcasting? I mean, I’ve been I’ve been doing it about five years, and I’m going to be flat out honest with the first podcast. The numbers crushed the numbers that I have now. As far as downloads go, it was tremendous. I couldn’t believe it. Now, there’s also this thing I have to say, though, and I can’t prove or or debunk this, that back then on social media sites, especially sites like Twitter and whatnot, they had a lot of bots going on back then that would pick up and it would look like your podcast is being played, but it really wouldn’t.
So the numbers back then, can I rely on them? I don’t know. It seemed to me it was it was very well received. Everywhere we went, people were laughing. We were having a great time. I had a co-host as well. Jamie Graybill was his name. He’s now touring with Eddie Griffin, the stand up comedian. He opens for Eddie wherever he goes and even got his name in Lights on on Eddie’s latest CD. So that’s kind of cool or even it’s special.
I think it’s working on HBO or Cinemax right now, but so that’s cool, man. He’s gone on to achieve great success in the comedy arena. And I’m just trying to keep up with my boy man. He’s like, Oh yeah, you’re doing this. Well, I did this. Oh, crap, man. OK, now I’ve got to go. But yeah, it’s been five years, you know, and I can remember telling Jamie, as a matter of fact, when we first started the podcast was like, man, this is a long game.
This isn’t an overnight game. Anybody that’s out there that is overnight, they’re coming from a massive background of of mainstream media. They’ve got massive support. They’ve got audiences that already exist. And that’s one of the things that I think so many people get disheartened about because they see Joe Rogan. I see, man, he just signed one hundred million dollar deal with Spotify to give me some of that money. But they don’t realize that it’s not just Joe Rogan’s podcast that got him there.
Now, he’s been podcasting for thirteen years, for starters. That’s just his podcast. Let’s not forget that he had an acting career on news radio. He had his own sitcom on NBC. Of course, everybody knows about Fear Factor, right. He was on Fear Factor for God knows how many seasons he’s the UFC for UFC. Exactly. And he’s still doing that today. So Joe Rogan sells out stadiums, stadiums, football stadiums. He sells about for his comedy.
Who does that besides him? And and and maybe what’s a little guy? Kevin a bit harder. Yeah. I mean, you know, him and Kevin, they’re neck and neck right now. And I personally don’t think Joe’s on that.
I mean, don’t tell me I said that, but I don’t get his comedy. I love his commentary on the UFC. But it’s comedy to work for me, bro. I don’t I don’t know why I was.
I put your career in a chokehold, man. It’s not that hard to break out of that. So I know he’s a bad ass, so I will mess with it, but. Oh, well, that’s definitely hilarious, man.
So on this journey, what’s one thing you would have done differently to get you to where you are a lot faster if you could do it all over again?
I would have learned more before I got started, I would have hired a coach right out of the gate, I would have done my research, you know, and it’s interesting, back then, it was it was more difficult, I think, to find information on podcasting and to find out the basics of podcasting.
You could find videos here, videos there. You couldn’t really find a whole series. Some people were charging exorbitant amounts to train you on how to do a podcast. I’m talking thousands. And that wasn’t my game, wanting to pay somebody that kind of money to learn how to do this fancy new hobby that I have. But I ended up doing my own Google researches and reading and watching vids and this and that and eventually pieced it all together. Now, how I ever recorded that first show, I’m really not sure.
I don’t know what cables I had going where or what connected to what or how. But I managed a managed to get it out there. And it was like, whatever you do, don’t touch it because I don’t know how to put it back. But it’s one of those things, man, that today what I’ve done is I have a course on YouTube called One Plus One equals podcast where I take and I break it down. And the sub line is that we simplify the equation of podcasting success.
So I give you step by step instructions. Do this, do this, do this, do this. And then I give you three options when it comes to gear. Here’s this gear package. Here’s this gear package. Here’s this gear package. And I’m not selling the packages. It’s just a set of gear that I recommend for different levels of users or depending on how much you want to invest, because, I mean, it’s up to you to get it.
Again, I’m not selling these packages. It’s just something that I wanted, something where people would get my course and go, wow, this is so straightforward. I can do this, too, because I think everybody needs a podcast. Yeah. Yeah, definitely.
Definitely. So. I mean, obviously, you have a very tenacious. Entrepreneur spirit, and you’ve been in business for a period of time, did you get that from your family? Do you have entrepreneurs in your family, like your mom, your dad and your uncles in a barbershop? I mean, where are you getting your hustle from?
You know, that’s that’s a great question, because I have no clue other than I grew up in a trailer park. I grew up poor as dirt. And I’ve been there. We’ve eaten the spam. We’ve eaten the government cheese. I remember standing in line at the Baptist Church to get the government cheese. There was a time when I was a little kid where we didn’t even live in the trailer park. We lived in the maintenance shed in the shed behind the trailer park where the maintenance guy hang out.
And that’s where my my dad was the was the maintenance guy for this little crappy trailer park in Stockton, California. And I knew all that sucked. So as I got older, I was really fascinated with business and art. I was that nerd that got business and art on his high school ring instead of his basketball number. So, you know, don’t don’t don’t judge me for that. But it’s just something that I’ve always been I’ve been pulled to.
You know, I thought I was going be a stockbroker when I grew up. It didn’t work out that way, but that was what I was like. If you remember Family Ties and I’m dating myself, I know you got oh, Alex P. Keaton. I wanted to be Alex Pkwy. And that was that was that was why, I don’t know, he was successful, in my opinion, at least back then. I probably hate his guts right now, but but back then I thought he was the stuff, you know, so that was where I was headed.
And I’ve just always had it. I’ve always had a hustle. I’ve always had some kind of side thing, whether it’s stolen papers or mowing yards or whatever it took to grab some cash and and get stuff that I wanted, because otherwise I really wasn’t going to. Oh, yeah.
It’s just kind of cool that you brought up the mobile home park because I’m actually diving into that space as far as mobile home investments and just understanding like pound for pound, there’s no better, you know, when it comes to real estate, looks like the best investment on the damn planet right now. So I don’t know if you’re if you’re in that space, if you haven’t looked at that. But I mean, that’s really cool that you come better because you have an inside niche that most people don’t have.
Oh, I grew up in a trailer park my whole life. I mean, you know, we had a couple of rental houses here and there, but primarily out in California was a trailer park. That’s where Grandpa live. So that’s where we live because we needed some free rent or whatever. And then when we moved back out to Texas, I grew up, we were in a trailer park from, I don’t know, probably nine years old until I graduated high school.
So, I mean, I literally grew up in a trailer park. So I definitely have that experience. And as far as the investment goes, I don’t have any experience in that arena, but I’m familiar with it. A buddy of mine, he was investing in it quite heavily. I don’t know if he still is, but I know that he was in all the forums and he was talking to everybody online and he was learning everything he learned.
And he invested in a course in all kinds of stuff. And I recall him looking at a couple of trailers. But it’s funny because he actually worked at the same company where I still am employed and that’s how we knew each other. But we used to sit in his office and go, oh, what can we do next?
What’s going on with us? Outhustle? And I’ll be damned if he didn’t end up starting a bakery and he left the company he still owns. He said his bakery open now for about eight years, him and his wife, and they have a cupcake shop and one of the malls here locally. So, you know, props to him. But he’s always doing something. He’s even worse than I am. I can remember the first time he and I went to get our new businesses because he started to pull business as well.
But he was building at the time he was going to build and I was going to repair and maintain and we were going to compliment each other’s businesses that way. And we want to get our business names or our DBAs, and they pulled his name up, I was sitting there with all these businesses that he had with like, dude, when is one of these going to work? Like, man, I don’t know. But I’m a guy, so, you know, and that’s what he did.
And now he’s a baker. I mean, he’s not a baker. His wife’s a baker.
But I mean, that’s a solid point. I mean, he has enough tenacity to realize that you just don’t quit. You just keep going until you figure it out. I mean, I always talk about, like the movie The Founder and the whole McDonald’s thing. I’m like the guy you didn’t crack, didn’t make it until he was like 60, 70 years old. And shortly thereafter, he was a billionaire. Right. So, I mean, it’s never too late to kind of stay stay on the ground and keep moving.
Right. So what’s your work? Hustle. Right. How do you juggle? Because it seems like when you’re in, you’re a thousand percent in whatever it is you’re doing. So how do you juggle your work life with your family life?
Well, you know, my family life is in a position where I can my wife is here. She’s working from home most of the time now because of 20, 20, because of the whole covid gig. So she’s actually in another room right now working. So her and I are together. Most of the time my kids are grown. So that puts me in a position of where I don’t have any responsibilities there. Once, once married and got one kid, one’s on his way to being married and they’ve both graduated college.
They’ve both done their thing and made something of themselves. So, I mean, in that arena, I got it made in the shade. And that’s great as a huge advantage that previously when you still had those those people that were depending on you and those responsibilities that were right there, it makes a lot more difficult, a lot more difficult. And I don’t think for a minute that that didn’t play into the factor of me selling the pool business as well.
It was just too much on the line. You know, I was still paying child support back then. I was still providing insurance for my kids back then. I still have insurance for my wife and I. So all those responsibilities definitely played a factor in my decision making process with my power company. But I don’t have that same pressure on me now. And that’s why I think this is the time for me to do it and do it right.
So with that, what is your morning habits, your morning routines, sleep?
You know, my morning routine consists of I do like to get up early, even though I’m not doing I’m not going to a job per say, like I’m working from home this week as well.
So you’ll still see me roll out of bed at six o’clock in the morning. Same time my wife, she’ll get me up if I’m not up already and we make the most of it. She does her thing. I do mine. I like to read a little bit. I like to check my emails. I like to get caught up. I like to make sure that my day is is really tucked away and ready to go before eight o’clock, before everybody starts hitting you with all the phone calls and and all the other responsibilities kick in.
So that’s that is definitely my morning routine. And it’s that way means that we on Saturday, it’s that way on Sunday, Monday through Friday. It’s always that way up early and up late.
It’s funny that you said because I mean, the more I do this podcast and the more entrepreneurs that I talk to in the more level of success of the people that I’m speaking to, the common denominator is always the same one. You wake up early right there, too. There’s some kind of ritual that that you did and you kind of alluded to reading. Right. And that’s that’s another big thing is usually coffee and reading or reading and coffee. So in the reading, what books are you reading right now?
Are you there? It is Monster and reading is how I do it.
But I call that Crackerjacks. That’s correct. You can read whatever it is. I love it though. It’s the book that I’m reading right now is it is called In LP the the overall introduction to an LP. So I’ve heard a lot of neurolinguistic programing and how it can benefit you going forward in your entrepreneurial career with the focus and understanding how to control your mindset. And that’s the one that I am reading right now. I’ve also got a book.
I cannot remember the name of it. It’s about storytelling. It’s sitting in there on my other desk. I should go in there and get it. But it’s a great book on how to properly tell a story, which the reason I’m reading that is because I want to learn how to tell stories. I want to learn how to get my points across with stories. I want my podcast to evolve in the way that I present myself and present the stories and the guests that I have each and every time.
So those are the two books that are sitting on my desk in there right now. But man, if as long as it’s something positive and something educational, to a certain degree, I’m textbook, but as long as I’m learning something out of the deal, I’m I’m definitely going to read it.
So nice. Nice. Right. So what do you see yourself in 20 years from now? Did not know. No, I’m forty eight, so twenty years from now with a 68, I can do some math.
Man 68, I don’t see any reason, you know, who knows if everything stays the same, I’m sure I’ll still be broadcasting something somewhere. Somehow. It’s just what I love to do. I love having a microphone in my face. I love being in front of people. I’m trying to transition into the speaking circuit now, which I’m already speaking on a variety of different platforms. When it comes to online conferences. I’ll always be a staple, at least at this point on Bedfast and IT podcast.
Once we start having live events there again, I will be on stage there as well. So that’s kind of the direction that I’m headed. So if I can do live audiences and if I can achieve that goal and I think that that around me out pretty well. Nice, nice.
So understanding that again, your analytics guy, you have some systems in place, you had a business, you’re in podcasting. What tools are you using to kind of maintain and juggle all these things?
I use Outlook a lot and I use my wife a lot. My wife is she she’s the one that keeps me straight, honestly, because I do tend to get a little little, little, little frayed on the ends, you know, because I try to do everything all at the same time and you really can’t. So my wife sometimes has to sit me down and go, dude, what do you have going? OK, break it down and then we break it down.
We get it organized, we get it back on the calendar and we start watching our PS and Qs again till the next time she has to scold me. But in I use cowardly a lot for scheduling all of my interviews. Counties, great use outlook a lot. I use Trello quite a bit. I’ve just been introduced to Trello over the past couple of months. I like it. I think it’s a great tool to use as well. I use some booking agencies, you know, to get guests, booking agencies, reach out to me, go, hey, would you like to have so-and-so on your podcast?
And some of the guests are great. Some of the guests are not a fit for my show, but I’ve landed some insane people just from the referrals from the from the booking agents. So I use a ton of different tools, meaning if something new comes along that I think is going to help my process or help me be a better person or be a better entrepreneur or a better podcast or in bed, I’ll jump on it.
Nice, nice, nice. So I mean, I think that’s a hell of a gateway to step into this next question. Right. So let’s say I am 36 years old. I’m in corporate America and I’m trying to figure out my way out. Right. And I’m looking at podcasting. I’m looking at media. What words of wisdom would you give me to influence me to make that jump? Understand what you’re getting into. Make sure you understand that monetizing a podcast is not easy.
People seem to think that it’s extremely easy. Oh, you can just put a paywall in front of a new a patriot and then you can get sponsors and you can have this. And it doesn’t work that way. Folks, it sounds great when you’re listening to the presentations, but it’s not that easy. And again, I go back to the built in audience. You have to make sure you understand that who you’re comparing yourself against has an audience.
So they’re already, you know, doing what they need to do in order to make that money. So what you need to do is understand what your podcast can do for you in the realm of making money. Your podcast itself is going to bring in very little, most likely. But it’s a tremendous platform to launch other avenues of revenue, meaning I use my podcast to speak. I use my podcast to sell my book. I use my podcast to sell my course.
I use my podcast to sell consulting. I use my podcast to sign deals like I just signed with Preska Mitsos to build courses. And Chris and I, Chris is the owner of podcasts. He and I are going to create a minimum of four courses together and we just signed a contract yesterday that’s going to lead to some great resources and great opportunities there. So it’s understanding. And what does that go back to that I mentioned earlier, relationships. Make sure you have your relationships.
Make sure you understand that you’re going to need multiple streams of revenue in order to make this thing work and make sure that you have all your ducks in a row before you jump.
I mean, that’s the solid golden nugget, seriously. So how can people find you online? I mean, what’s your Facebook and Instagram handle your podcast address?
You can find everything that I’m looking for right now is a big win pod at big win pod is all the social big win pod. Dotcom is the is the Web address. The site is up. It’s looking really nice, but it’s growing as well. So we’re transitioning away from the really random to the big win podcasts. So there’s still some stuff on readily randomize as well. So you kind of caught me in an in between state, but I want everybody to find me a big win pod.
So look for me on Facebook, Instagram, tick tock, everything at Big Win Pod.
Hey, so in the multiple to our point, right. There’s some people that they just want to start podcasting, some people that have started podcasts. And to your point, they realized they didn’t do enough research and now they hit that hurdle of like, shit do. I kind of scratched his podcast and start a whole new one, like how difficult is it to kind of have a podcast, leave it up and running and cut it off and start a whole new brand?
You know, it was real easy between my first and second podcast because it was such a drastic shift, I didn’t expect to maintain listeners from the first show or my second show. So I knew, all right, we’re cutting our leg off to spite or face our nose off to spite our face. We’re cutting off all of our all of our listeners. We’re doing everything boom. But we’re done. I’m done with it. I’m done. And I’m starting from scratch.
One big win is a refinement of readily random. So I am looking for those listeners from readily random to come over to one big win. And it is more difficult than I would have thought.
You know, I did two months, two months of promotion before launching the show. Then I promoted each and every day, all the month of November. And so three total months when promoting one big win. And although it launched well, it was it was something to be proud of. It wasn’t the massive boom that I was looking for. And that’s why we’re doing it again in January. So if you do make a mistake, something similar to what I did, regroup, don’t take it.
OK, well, now I just have to fight my way back to the top. Now, don’t fight. Do it right. Plan it out. And then once that thing, I hired new coaches. Now I have two coaches now for podcasting. My regular coach and I have this launch coach specifically that’s helping me with this launch in January. So don’t be afraid to invest in your education. Don’t be afraid to look to others to help guide you where you need to go.
When you’re making that transition, understanding your revenue sources understand what the podcast is going to do for you and that also being humble enough to suck it up and go, look, I still got stuff to learn, even though I’m going out here on my own. I don’t know everything. I’m not I’m not the kid daddy just yet.
Yeah, I mean, that’s it’s funny. Like, you’re dropping this information in a way that’s not only transparent, but it’s very useful for people to understand that just because you started something and you hit a particular hurdle, sometimes it’s better to scratch it than to keep pushing through, knowing that you’re going down the wrong rabbit hole. So I definitely appreciate that. So in going into the bonus round.
Right, OK, I can kind of guess what this answer is going to be if you could be a superhero.
Yeah, you bet. So why the question is and why why would you want to be Batman? Man, I think if you look at the psychology of it, I guess it’s I was a very frail, very tiny kid. I was born with a birth defect. My chest was sunk in Oregon for growing out. My ribs and everything were growing in crush and everything. So I’d have a massive surgery when I was four years old, super fragile guy, super skinny up until I became an alcoholic.
And then after I got out of rehab, now I’m fat. But I was skinny as hell up to that point and skinny all my life. I think the fact that I like Batman is the fact that he made himself what he is. He doesn’t have any special powers, didn’t get bit by a spider, come from a different planet or I mean, that’s cool. I love Spider-Man two. It’s cool cat, but it’s just that he is powerless, persay, other than the money, which of course with money comes to power.
But he trained, he learned, he taught himself and ah, he reached out and found coaches that taught him and he put himself in a position to succeed. And I think that’s what always resonated with me, because I hated being female, I hated being protected and I hated being made fun of for being so tiny and so skinny and so quote unquote fragile. And it was that’s what drew me to Batman. That’s what drew me to martial arts.
I just knew if I could pass, I’d be the cat daddy. And it helped some, you know, but then I became just an egomaniac that I was a horrible, horrible human being. So it supplemented one thing, but left me with a big hole in the other, you know what I mean? So but it all led to where I’m at today, and that’s what’s great about it. But I think that’s it, man. I think it’s just I hated being frail.
I hated being fragile, and I hated being made fun of.
So on the bed. Nice, nice.
I mean, I think with that is a great testament to who you are because I mean, you’re saying that through martial arts, kind of like the Cobra Kai model, right. You became a real badass and you started using the good for bad, but you recognized it, right? You recognize it and you kind of turned a new leaf. So, I mean, that’s definitely a positive attribute to who you are. So going into this next question, right.
If you could spend 24 hours a day with anybody dead or alive, who would it be and why? Mm.
Twenty four straight hours. Yes, straight hours. Twenty four hours. You have one time dead or alive.
Are we doing business. Are we hanging out or.
It’s up to you anybody that that you could think of that you would want to spend twenty four hours with dead or alive. Who would it be. Awah.
I don’t know man. I’d probably go with Samantha Fogg’s. People I don’t know who that is, but but no, I never when I was a kid but no, in all seriousness, I’d probably I’d probably want to hang out with Robin Williams. I think he’s a cool dude. I think he’s got a lot of ah, he had a lot of insight. But he’s also obviously was very troubled. And I think there is a tremendous amount of insight that is to be learned from someone like Robin.
And he’s also always fascinated me my entire life. So, you know, from seeing him when he first debuted on Happy Days and then, of course, Mork and Mindy and then all of his movies and his stand up, his stand up was just next level stuff. And it was one of those guys. We loved him or hated him because his personality was so big.
And I’ve often had that larger than life, that louder than life personality. So I could always relate to that as well. So I go, you and Robin, we’d kick it for twenty four. Yeah.
I mean I could definitely see that. I mean Robert is a great choice just because I think he is so dark that he could reach into a comedic side that most people can’t even comprehend because he is that dark. And I think, you know, movies like one hour photo was kind of like a little peek into how dark he really is as an actor. It was like it really shined in that movie, right? Yes, it did. So, I mean, I’m going into kind of your most significant achievement.
What would you say outside of the kids? I’ve learned of asked that question enough time that most people they always say to kids. Right. So I kind of took that off the table outside of your kids. What’s your most significant achievement today?
I man, I’d say get my black belt. That was huge for me. I mean, I cried. It’s still hanging behind me. Is right there. I mean, let it go. Got two stripes, I became a second degree black belt and it was just it was everything, it was life to me. And there was a time in my training and in my my practice of martial arts that I reached a mental level. That was something I’ve never I’ve never gotten it back.
I lost it when I became an eagle bad guy. But it was just. I don’t know how to say it other than you were I was like high on life. It was just everything around me seemed inconsequential. It’s like no challenge was was that too big? No person was too big to intimidate me. Or I mean, it was just I reached this echelon of just I don’t know, you don’t call it enlightenment or something cheesy. That’s fine.
I don’t care. But it was it was amazing to feel that way. And as an example, you know, back then, there was a time when I got into breaking a lot. You see karate guys always breaking bricks and breaking wood and this and that. And I chose the concrete brick route to to break. And my my specialty was the scalloped gardening blocks that were two and a quarter inches thick and about two feet long and. At my very best, I did 12 of those with one smack at one hundred and fifty five pounds.
That’s a lot of concrete for 155 pound dude to to crush. And it was tremendous because I did it in front of a big audience. It was awesome. And, man, I was high on life.
It was so little, 150 pound me a little frail, me the crushing concrete and it was so cool.
But as I evolved and as my ego started to take over, interestingly enough, I lost the ability to do that. Oh, and it was all mental and it was all mental.
But I started having doubts for some reason. Why would I have doubts? But it got so bad that I stuck, meaning did not break a fall break break in front of hundreds of people at an arts fest parade. They were all outdoors. They were surrounding us. We were doing this big demo, Here comes Daddy Brick Breaker.
And I don’t think that’s a city with the elbow, you know?
I mean, I managed to get it with the elbow. But my point there is, is that I hit four bricks. I couldn’t do anything with it.
I hit twelve when I was at my mental peak and destroyed it in getting to that level of mental competence, of mental oneness with whatever spiritual power you want to look at or however you want to rank it, I don’t know what to call it, but it was something that I’ve never achieved again.
And I miss that. I miss that focus. I miss that drive. I miss that laser focus on life. And it was it was tremendous, but it slipped away. I let it go. And I’ve been trying to get it back ever since.
Huh. So I would I would think we could rewind back fifty minutes and you could talk all the shit you want to about Joe Rogan now, because I mean, now that I know you got a second degree black belt, I mean, obviously you because you get a job interview, he he accomplished a lot.
He is a bad day. He was he was he was really, really good back in his day. So he’s probably still good today, as a matter of fact. But, you know, it’s just one of those things.
But I’ll talk smack. I don’t. So going into closing, man, I always give opportunity for any one of my guests.
You know, we talked about a lot of different things and any questions may have popped up. So do you have any questions for me?
I love the name of your show, and I’m kind of curious as to what inspired you to call it boss uncaged kind of an analytical guy. So I’ve done a lot of research on just like the words and everything about what can I get a trademark on? What can I get domain’s for that? Somebody in the millions of people in podcasting and in web development has already captured. So thinking about the variables of being a boss and to your point, most people think, boss, they may hate their boss, so they may love their boss or they want to become a boss.
So it’s one of those three, right? Right. Then breaking out the cage is either you want to leave behind the bosses pissing you off or you want to break out the cage of being broke and you want to become a boss or you want to become a better boss. So the uncage part is kind of like a lion symbolizing breaking out of the cage and getting to your freedom. And that’s the combination of the words to make the podcast. That’s tremendous.
Dude, I love that. That is such a great analogy and it’s a great name. So this was a this was actually a great time.
Yeah. Yeah, it was crazy, man, because when I when I first developed the podcast was January of this year. Oh, wow. So then you’re talking about sixty days later it was like, holy shit, I couldn’t predict that any better. I couldn’t create a podcast at a better time, so I just definitely happened. So I mean, yeah, I’m definitely happy with I mean, it’s one of those things. I mean, I’m doing to your point, I have books, I’m working on courses.
I have an agency, a digital agency, and I’m doing all the different things. But for right now, I think the thing that I love the most is the podcast is the most fruitful as a person and gives back the most. And to your point, there’s a million different tentacles that I can monetize at a drop. Right, right. Right.
And that’s what people don’t realize. That’s what people don’t understand. I still have people even just yesterday I posted on one of my soon to be ex coworkers Facebook page and said, yeah, you know, I got a couple of weeks and then I’m off to my new adventure. And in so many people that worked with us, they did not know I was leaving, were like, what? What you’re doing, what you’re leaving, what you’re doing, podcasting full time.
What does that how do you what do you mean you’re doing podcasting full time? That sounds a lot. Yeah. So I can relate to that. But it’s just that it’s that lack of understanding, the medium that keeps people from understanding the potential that’s there and the potential that’s definitely within reach if you do it right. Gotcha. Gotcha.
I mean, yes, I definitely concur with that. I definitely agree. It’s one of those things. Once you’re in the know, then you realize that you don’t know shit and there’s more for you to know.
But what you’re on that journey of learning and then it’s kind of like, OK, now you start to get on that bicycle versus trying to run on foot. And then after the bicycle, you move to a motorcycle and eventually you’ll be on a jet plane. But the stages to get to that. So I definitely appreciate that.
Yeah, well, I appreciate this opportunity. It was great. It definitely rounded out my morning and got me all fired up. I was going to be a great day. So I appreciate it, man. Thank you so much for having me on. Definitely. I appreciate you coming out again, I mean, by all means. The goal would be I want somebody to take this particular episode and learn from from from your example, and that’s the goal of this podcast.
So without further ado, Matt, I definitely appreciate you coming out again. Larry, in secret over. No. Thanks again.
Host Of Readily Random Podcast: Larry Roberts AKA The Readily Boss – S2E19 (#47)admins3602021-04-22T12:10:36+00:00
Founder Of E.Sierra Media: Edgar Sierra AKA The Studio Boss – S2E18 (#46)
“First one is you’re a high school student coming out of college, coming out of high school and thinking about going into college. The very first thing I would say is take time to learn yourself, take some time off, whether it’s six months or a year to go and discover who you are. One of the downsides with society is this belief of going from high school or 12 years of being told what to do, having a summer off to then being told you need to declare a degree so that you can get FAFSA. I don’t agree with that. I had the opportunity to go and do all these other programs and stuff to kind of teach me where I wanted to be and where I’m at today. So that’s the one thing I would suggest and, you know, if parents are listening, don’t force your kids into something that you did because you did it.”
In Season 2, Episode 18 of the Boss Uncaged Podcast, S.A. Grant sits down with up-and-coming entrepreneur and podcaster Edgar Sierra. Edgar is the founder of E.Sierra Media, a full-scale photography, videography, digital design, and business consulting firm. He is also the host of The Daily Entrepreneur podcast, which brings you entrepreneurs from all different industries to talk about the journey, struggles, and successes of what it’s really like to be an entrepreneur.
Born in California and raised in the Reno/Sparks, Nevada area, Edgar has always had a passion for photography and digital arts. While pursuing his education, a chance encounter changed his trajectory towards life as an entrepreneur.
“…and the dude once told me, while we’re having lunch, he said, you need to be able to do multiple jobs to be marketable or understand at least different industries. And that always stuck with me. One of the things is that when I was growing up, my biggest thing was law enforcement. That’s what I wanted to do. That’s where I always wanted to be. And eventually, as I grew, it wasn’t that I didn’t like it. It wasn’t that there was something that scared me away. It was just that I didn’t want to live in that path for 20 years. So as I started going to school, I realized that we have this societal mentality of go to school, get a job, well-paying job, get the white picket fence house, start a family and all this. And I just that wasn’t for me and it has never been for me.”
Don’t miss this INSPIRATIONAL episode covering topics on:
Words of encouragement on not getting stuck in your 9 to 5
Career switching at an early age
Systems to help you manage your business
And so much more!
Want more details on how to contact Edgar? Check out the links below!
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How are you doing, brother? Good morning, brother. How are you doing? Well, doing well.
How’s things going for you? Goodman, as you can see behind me, everything is getting torn up. So got it going in the studio.
Yeah, man and it wasn’t supposed it wasn’t they weren’t supposed to start anything until tomorrow. And they called me and they’re like, hey, can we start Monday? I’m like, Yashar and. There he got half the war torn up and I and then I leave for Washington on Thursday morning and then to Mexico right after that. And so I’m just like, all right, run a business while I have.
No, I got it. Got it. Got it. Well, hey, man, progress is always going to be a little bit rocky. But, you know, the end result is what you want it to be. So. Yes, sir. What’s new with you? So what’s new with me, man? Am I just you know, part of my journey is that I’m looking for land as another opportunity that I’m looking for right now is just kind of looking for rural land across the board.
And, you know, obviously, as part of my long term plan, long term wealth management system. So. Right.
Yeah. Any luck? I mean, I’m getting closer. So, I mean, I’m looking at particular program. You already have the cash sitting there and I want to kind of cash out before the year’s out. So, yeah, I’m about to hire me a land real estate agent. And I just recently kind of found the ideal credentials that I’m looking for, for the type of land I’m looking for. And so, I mean, again, I mean, the land is just a monetary thing.
I mean, there’s so many different opportunities to make money off the land. So I’m trying to find the right particular plot of land and do what I need to do with it. So. And you’re in Atlanta, right? Yeah, I’m in Atlanta.
So, I mean, I’m not opposed to nationwide, but I want to literally start somewhere close by. So I kind of have my hands on. And then from that, I’m just going to scale and can I mean, I see some stuff in Utah, I see some stuff in Nevada, but it just kind of like I don’t really know about that land region as much as I know about the East Coast. So I just want to jump into that culture.
Yeah, well, dude, I’m going to send you some information on a buddy of mine works out of Atlanta. His name is Bill Harris. Really good guy.
And he that’s what he does for a living. He helps these large business owners buy property, build on it, and then either sell them or they use them as retirement or rentals or whatever it may be. But he’s in your area, man, so I’ll send you his info and maybe he can help you out. Good dude. I mean, I talked to him a couple of weeks ago, and we’ve actually been in the works of helping him out with some design and stuff that he needs.
But really good dude. He also is on the Amazon show called The American Dream. And he really talks about and walks through, you know, what our properties and land and how to buy this or buy that. So that might be a good connection. Maybe something else work. Yeah, definitely. I appreciate that. It’s funny how you never know what these conversations will go. You say one thing and you get a referral. So it’s definitely a win win situation.
Man Yeah, man. So I mean, you listen to a couple of episodes before you kind of run down here. So same thing. I’m it’s going to run through a kind of mix up the questions based upon your responses. But, you know, the goal is, is for you to kind of just inspire people, tell them your story. I’m going to start off by telling you kind of how you and I got connected. And then once we go into the end closing, I’m going to ask you a couple of bonus questions and then I’m going to give you an opportunity to ask me a couple of questions and then we’ll do salutations and keep it moving at that point.
Toca So to pronounce your last name, is it Cierra. Yeah. Let’s hear Imust Coco.
All right, so if you’re ready, just let me know. I go ahead and count down. Don’t man. All right. Three to.
One. All right, welcome welcome back to Boston College podcasts on today’s show, we have a special guest. Let me give you a little back story of how Edgar and I met so randomly out of nowhere. One day I get this email saying, hey, I like what you’re doing. I want you on my podcast. And I’m like, well, how did this guy even find me? Like like what is information he come from? So being who I am, I followed back up him and I have some conversations and then come to find out.
I mean, we have a lot of commonalities. We’re both like entrepreneurs. We’re both like multifaceted multi talents. So I just kind of made a great fit. And then we had his podcast on his show. But I’m not going to ruin that. I’m going to let him kind of tell you a little bit of who he is.
So, Edgar, the floor is yours. Tell our audience who you are. First of all, brother, thank you for having me on the show today. Yeah, man, it was it was a weird one because you the first thing you asked me, why did you pick me and talked about it and to be able to talk about that and have you on the podcast. And that was amazing. Great outcome. I mean, I’ve had a lot of listeners reach out and you thankful for the advice that you gave them.
And so just a little bit about myself. My name is Ed Sheeran. I am twenty five years old.
I own a company, Aesir Media, and I am the host of the Daily Entrepreneur podcast as well. I’ve been in business going on for years. I hold an associate’s degree in criminal justice, a bachelor’s in photography with Minors and Entrepreneurship Business Administration, and I’m currently working on my master’s degree in cybersecurity.
Got it. Got it. So and the funny thing is on your podcast, U.S., I’m a jack of all trades. And it seems like I mean, obviously you’re following the same philosophy, right? So, I mean, how did you get into those multi, multiple different areas of expertize? Well, you know what, it kind of started when I was really young, when I was about 16, I joined actually I was 14, but I joined what’s called the police explorer program, which is like an ROTC for our local police department.
And I went on to become the sergeant there. And I and I ran the program for a couple of years. And one of the things is that there was an officer there by the name of IRA Coffee. And the dude once told me, while we’re having lunch, he said, you need to be able to do multiple jobs to be marketable or understand at least different industries. And that always stuck with me because one of the things is that when I was growing up, my biggest thing was law enforcement.
That’s what I wanted to do. That’s where I always wanted to be.
And eventually, as I grew, it wasn’t that I didn’t like it. It wasn’t that there was something that scared me away. It was just that I didn’t want to live in that path for 20 years. Twenty five years, 30 plus years when you can retire.
And so as I started going to school, kind of my thing was that I realized that we have this the society mentality of go to school, get a job, well-paying job, get the white picket fence house, start a family and all this. And I just that wasn’t for me and it has never been for me.
And so when I was going to school, one of the biggest things that I hated was I had a job where I work for the Department of Homeland Security. And it was it was a stressful, most stressful job. And so they were making me choose between going to school or staying up the job. And I left and I went to school and I started school full time. But one of the things that I saw while at the university was a lot of people had a nine to five job or a four to six job in the morning just to make a buy on top of taking 12, 15 credits.
I mean, it realistically, I was just like, that’s just not for me. So as soon as I left the Department of Homeland Security, I started Aesir Media and it was just I’m like, you know what? I don’t know what this is going to be. Come about it and we’ll see what happens. And so we continued on to, you know, to open up. And I struggle just like every other entrepreneur I started, you know, the company I was initially just photography.
It grew into videography and now design. And, you know, we do a bunch of different stuff. But one of the biggest things is that starting a business in college was the best thing for me because I didn’t have to call anybody. I didn’t have to worry about calling a boss or a supervisor, say, hey, I’m coming in today or, you know, any of that.
Like if I had an exam and I needed to study, guess what I studied on my own time. I didn’t have to call somebody. I have to worry about going to work. But it also was a balance of getting, you know, taking care of my clients and then coming back, studying for the test and then doing my test like I knew this balance that I really wanted. And one of the things that, you know, I want to bring this up from my podcast we talked about is that there’s certain industries where you do need school and there’s other ones that you don’t.
My honest opinion is that photography is not something that you should go to school for. I honestly, if I could do it again, I would do it all over, because photography is one of those things where it’s very hands on half. I mean, actually 100 percent of everything that I learned in school about photography, I had already known there was a challenge for me in the photography and photography classes. It wasn’t a challenge at all in business and entrepreneurship were a whole different story that I mean, those classes challenged me left and right, and I really dig that.
But honestly, to spend as much money as I did on school for what I was taught, it has it has changed me for a little bit. But not I wouldn’t say enough to say, you know, this degree definitely is going to earn more money. That’s that’s not the case at all. Well, I finished school, actually, the last part of my semester was right when it happened. And so everything went online. And I kind of was starting to figure like.
Photography may not always be here. I mean, it might be something that some people do care about and video and photography people care about and certain brands and in other companies, they don’t. And one thing that I took a step back and I said, well, what is something that is always going to be here? And I realized that that was the Internet, the Internet. I mean, if it goes anywhere, we’ll lose. I mean, there’s going to be some mayhem.
Let’s be honest with that. There’s no way that it would go away. And if it does, like I said, there’s going to be mayhem with it. And so I started really thinking about it. I talked to a couple of people that I knew about cybersecurity. And I was just like, you know what? That’s it. That’s what I need to do. And so I started getting into it. Two classes into my master’s already. I just started with my bachelor, graduated with my bachelor’s in June, and I’m already on to my masters and I’m excited.
But that whole idea of having multiple incomes from multiple industries is what I really saw was more valuable than anything else at that point. And yeah, Jack, of all trades men, ever since I coffee, that officer ever told me that it really helped out.
Hold on. There’s no problem. I mean, so to tell our viewers, right, so we just had a brief pause. So I want to like the definition that you just gave was definitely a fulfilling definition of currently the journey that you’re on from education to business. Right. So just stepping back into, like, prime example, right? We’re in the middle of a podcast. We got interrupted because what are you working on? Like I mean, telling you a little bit about where you are right now, like what’s going on in the background?
Why why are people knocking on your door talking about construction right now?
So it’s going back to that. And so as I took on the business, there’s goes you have to set.
Right. And my goal was that by by 20 end of twenty 20, I would have an office that sped up and it happened at the end of twenty nineteen.
And I said that by twenty twenty one and of twenty, twenty one I was going to have a studio that’s already happening. That’s why this is going on, because this entire wall is getting torn down. Everything behind me there, they sped up the process. It wasn’t supposed to happen this way man. But yeah, that’s why we got interrupted. The growth of the business has gone from running it out of my apartment to now having a full fledged office to now having a studio connected to my office, which is insanely crazy.
You know, if you had told me even, you know, beginning of twenty nineteen that this would be happening right now, I would have laughed at you.
So I mean, talk about the studio a little bit. So I mean what kind of stuff. I mean, studio could be defined and multiple things. It could be music, studio photography. What kind of studio are you building now?
So we’re building out a photography studio, videography studio, whichever way you want to see it, we’re going to have multiple backdrops. We’re actually going to create a vanity for our makeup artist. And we’re hoping to really allow other photographers, business owners or whoever may need the studio space to come and use it. We’re going to rent it out. And I’m hoping to also give back to the university because their studio is pretty small and they have a time limit.
So I want to be able to offer that to the university students in photography to come and shoot and be able to do that as well.
Gotcha. Gotcha. So in that in that space. Right. And the irony is that I had Paul McPherson on this, and it’s kind of funny because I’m thinking about his background and his background. He was trying to become a police officer. He ended up being a photographer. Yeah. Which is kind of similar to your story. Right. Which is crazy. So and the question I asked him, I’m going to actually, because what I realized being in the media, every time you have a videographer in a photo person, you asked them this question just because they always have crazy stories.
So what’s the most interesting or crazy thing that’s ever happened with you being behind a camera? Oh, this actually happened last year, I went out to go do a shoot and it was a graduation shoot and as shooting there was people riding horses behind us.
And, you know, this area was a ranch area and it was public land and has I was there, I kind of heard a noise.
So I stopped shooting. I looked back and this girl got bucked off the horse. So I see this chick just bone getting hit and turning around by this horse.
I dropped my camera, I start I told my client’s son, I said, here’s my keys, go grab my backpack because I always carry a first aid bag with tickets and all kinds of stuff in my car. I said, go grab my backpack. And he took off towards my car. I ran.
And there was this ditch and I like. I stepped wrong, hit my ankle, but I I don’t know, I guess adrenaline was dumping on me that I jumped the fences that they have are these, you know, these fences that they have for horses. I just ran to the chick. I ran to go see if she was OK, rendered first aid to her. Luckily, she was fine. But that happened in the middle of a photo shoot.
How I jumped that fence, how I didn’t just stop when I hurt my ankle. No idea. But I would say that would be the craziest. That was the craziest thing during a shoot.
Yeah, that’s definitely deems it to be crazy. I mean, I’m thinking about like I’m shooting somebody and I’m taking pictures and I see somebody fly off a horse in the background. Like I said, you two were there.
Yeah. And honestly, I just was like I brought my composure back, you know, started shooting again. But I guess you could say that was the craziest thing I’ve seen. Gotcha.
Gotcha. So, I mean, going back back to your business right there, I mean, obviously, you’re multiplying, you’re scaling and you have multiple businesses going on. Like what systems do you have in place to manage all these different things that you have your hands in currently?
That’s a hard one because it’s not like I write everything down. Right. And that could be a good thing and a bad thing. But the way that I do manage a lot of my stuff is through a CRM or customer relations management software that allows me to keep track of clients tasks, you know, a little bit of everything.
And realistically, it’s kind of weird that now that you even bring it up is I don’t physically write things down. I know what I have to do. I know who my clients are. I know what is do for the next week or whatever may be. But she’s now that you ask about. Yeah, I’ve never written things down. I’ve never really kept track. I just know what I need to do for who I need to do it for.
And that’s one of the things with my clientele is that I’m willing to give them 110 percent without them even knowing it. And I, I mean, there is times I forget little things, but typically if I forget something, it’s not something that’s on my radar that to keep in the back of my head for much longer.
Gotcha. Gotcha. I mean, yeah, recently I had an episode with Damian. I call him the CEO Beastmaster an episode coming out pretty soon. Right. But the reason why I call him the CEO Beastmaster and come through the conversation that we had, he then told me that everything that he’s ever done, he documented and bi documented that he made it into systems and he made like he went from maybe a couple hundred thousand to well into the millions.
Right. Like half a million dollars in a year just by creating systems that were easy, easily maintained, because now he doesn’t have to think about it anymore. Now you can kind of deliver. Hey, guys, this is what we need to do on Tuesday. We have a new client. This is the on board. This is the onboarding system. Once we get the CEO role and we’re going to do audits, this is the audit system.
So he has everything documented. So and the reason why I ask that question, it just kind of like like once you hear how successful he is and the steps that he took to get there, he’s just like he sat there for a couple of weeks and just wrote everything down, got everything off his head and put it in digital form and made systems out of it. And by doing that, as his business has grown, you know, like 100 fold overnight because of that.
And I have seen that before. One of the one of the things that we’re learning with cybersecurity is how to code. And there’s actually a system called Python where you can actually automate everything from having your computer write your emails to starting up in a certain way so that it executes all this and your computer set up however you want. And that’s crazy. I have heard about that before. I’ve never seen somebody that actually took the time and did it because just like most people, you know, it’s not that I’m lazy.
I just I don’t have the time to sit there and do that. But and that would be awesome to have a system set up like that. Yeah.
Yeah, definitely. I mean, this is one of those things that once you hear about businesses and they get to the level of success that you want to achieve, nine out of ten of them are building systems. Right? Microsoft, Amazon, Target, Walmart, all of them are system driven enterprises. Right. So just so I mean, going back into to your business like. So you’re a pretty young guy, right? I mean, I think I’m forty.
You’re like, what, mid twenties or something like that. Twenty five. Twenty five. Right. So this is this is going to kind of like an awkward question, but I to kind of see what your response is. Right. So we always hear that people that take 20 years to get to the level of success that they that’s perceived to be an overnight success, considering that you’re twenty five. Right. Obviously, you didn’t take you twenty years to get to where you are.
So how long did it realistically take you to kind of get to where you have an office, you’re building out a studio? What was that journey like, Thomas? Honestly, it’s if we want to put it from the time I actually gave 110 percent to everything, it’s only been about four years. And prior to that, you know, I didn’t start I started photography when I was about 16, kind of just shot as a hobby. Didn’t really care too much about it because law enforcement was on my mind.
But realistically, when I took it seriously was at the end of 2017. And that’s where things really took off. I got my business license. I started to learn how to do business. And so it was kind of weird. My story’s a little bit different, though, because I got the I got a big break and I was out doing a shoot randomly at a place called Moonrocks here locally in Reno. And this random lady came up to me and was like, Hey, what are you doing?
I’m like, oh, we’re doing this photo shoot. Now, the reason she asked is I do this type of photography light painting, which basically you open a you know, open the shutter up on a camera and you paint with light, you know, so she comes over and looks at the photos and she’s like, man, these are these are awesome.
I’m like, hey, well, things are appreciated. So she’s like, how would you like to be my head photographer? I’m like, What are you talking about, lady? Apparently she had a couple of magazines here in town. I called her a couple of days later. We met up and, you know, it was like a Friday. We met at 9:00 in the morning, eight, 9:00 in the morning, ten o’clock in the morning.
By the end of the day, she had lined up six photo shoots for me. And the first photo shoot I ever had was a Jaguar Land Rover.
How that happened? No idea, man, because at the time, I still consider myself an amateur. I was like, there’s no way I’m shooting this. Well, they fell in love with my work. She started giving me more work. And I created this network around those people and her clientele. That really put me over the edge. I mean, they put me over the top and, you know, I can’t see that I haven’t worked hard because there is a lot of long nights, a lot of long days.
But one of the things that I started that I kind of saw myself was that if I never strive for the next big thing, then that next big thing will never come home. And I’ve been broke, man. I’ve you know, I’ve had a girlfriend, you know, pay my bills for a month because I had no money. I’ve had, you know, my parents have invested time and have my dad come out with me and assist me during shoots because I pay somebody, you know, things like that.
And realistically, where I’m at is it’s just a matter of of caring less about sleep and more about the success of tomorrow. And, you know, one of the biggest things that has impacted my life when hearing was somebody said, you have the same 24 hours as Bill Gates, Mark Zuckerberg, Mark Cuban, Gary V, all these guys. And they’re right in. What you do with those twenty four hours is what’s going to determine, you know, what you do tomorrow or how what the outcome of is tomorrow or next year or whatever.
And that’s really I took I took that to heart and I still do. I mean, I was up this morning at six. I already hit the gym and here I am talking to you and I still have a full day ahead of me. Right. There’s so much more to go. And that’s realistically why I’ve gotten to where I’m at in the time that I have now. I’m not saying that, you know, other people aren’t doing the same.
It’s a matter of fact of what you’re doing, because there is businesses that take longer to take off. Right? There is businesses that have to have to be able to prove that they’re better than the next competitor.
And that’s sometimes is harder, especially when you’re monopolizing or trying to beat one competition and photography and videography. You know, kind of we grew the way we grew based on society, too, because with social media being a big thing, businesses need content. They need to be able to post. They need to be able to keep their clientele up there. And I really think that’s what has pushed us there. And the I think the biggest part of everything besides my work, besides putting in hours, is a network that I I grew as well because I joined a local organization called African American Advertising Federation of Raino.
And they have so many connections within the Reno Sparks area that I started getting business. And that network is what’s super important, because had I not join this organization, I don’t think anybody would know who I am. I don’t think I would have the office. I don’t think I’d be making the clients that I have or have in the portfolio that I have.
And that’s really what, you know, is a big, big thing.
You know, one of our one of my guests on The Daily Entrepreneur, her name is Rachel Gattuso. That’s how I met her. And when she came on a show, that was the way that she started her business, she said something that really hit me. And it’s activate your network. One of the things that we kind of see in business is that you usually wait for your family and your friends to come and support your business and nine out of 10 times they’ll support once and be gone.
They don’t share your stuff. They don’t, you know, do anything to support the business realistically. And that’s one thing that I never held on to. I was never expected in my family to do anything. I knew that from a beginning. And I just said, I need to grow this. I need to grow this to where I want it to be. And that’s kind of where I went about. Man, I. I don’t think that.
I would say I haven’t been lazy because you have there is times that I do, I just take a whole day off and I do nothing right. But there’s days, for example, this whole week is is a stressful week for me. I’m going from having to tear down my office, to fly now to Washington, to going down to Mexico, have to come back, put the office together, and it’s going to be a crazy couple of weeks.
It’s been stressful. It’s been exhausting.
And I can’t tell you that, you know, twenty five has been the best year for me. I mean, it is twenty, twenty. And, you know, there’s been challenges along the way and that’s just what it is. I just don’t I just don’t waste time on those little things. You know, getting drunk wasn’t my thing. I mean, I go in socially, drink with friends, but I don’t spend time like that because, you know, hanging out and trying to get over a hangover the next day.
I swear it’s a waste of time. I don’t you know, that’s a waste of time for me. Things like going out and just raging with friends or things like that.
I do them so suddenly because, like I said, you I want to I want to basically live a life that other people are wanting to live so that I can live the life that I want later down the road.
I’m young. I have the energy. I mean, you know, I can learn things a lot faster. But if I wait until I’m 50 years old to try to learn and learn something new, it may take a longer time than than it is now. And there is some people that would rather live their life at a nine to five working for a person that just sees them as a number that may not care about them if they get sick or not.
You know, that’s just not what I want. I want to be able to live on comfortably because I still do. I mean, I don’t make a whole ton of money. I don’t I’m not a here driving a Bentley, you know, things like that. But I know that maybe someday I may have the chance to I may be able to pay off my house in ten years versus thirty years. I may be able to live that life down the road.
And that’s what really matters to me, because at the end of the day, we all get older. We’re all going to die. We all get to that stage in. That’s why I’m taking advantage of these young years as much as I can, so that down the road I don’t have to worry about living on Social Security or don’t have to worry about my kids having to take care of me or having to put me in their house or whatever, things like that.
Just that’s just not where I live or what I want. Got you.
So I mean, yeah, I mean, in and in those topics that you just brought up, I think one big thing that’s the collective theme of what you said is just seizing the opportunities. Right. Knowing the opportunities, knowing when they present themselves. And it’s whether it’s positive or negative opportunities, to your point. Right. Negative opportunities, being drinking too much and getting hanging over right and then trying to recover. And you’re wasting 48 hours doing that versus the positive opportunity is you’re at a photo shoot and you’re doing like paintings and somebody says, hey, and then the thing is, you seize that opportunity.
You could have looked at her information and thrown it away, but you contacted her within 48 hours. You followed up. That’s the beauty of what you said, is that the opportunity presented itself and you didn’t let the opportunity slip through your hands. Right. And, yeah, I mean, that’s a that’s a big point. I mean, look at us. Let’s take just Meenu for example, before this podcast started, what happened? I mean, you were talking about something that you want to do in the future.
And like you said, you brought it up and I may have somebody that could help you out. So simple like that. It’s a simple I mean, and you didn’t even mean to bring it up. You might have, you know, just had in the back of your head. And then I asked you, you know, what’s new with you? You told me what you wanted to do and I may have a connection for you. You know, things like that.
And like you said, it’s about sees an opportunity and sometimes people don’t do that. People are too scared to just some some simple ask. And in business, you don’t really have the time for that. If I was like to say, say, hey, I need this design work, if I never asked you, you never know. We may never connect about it. Yeah. If I simply ask you a Nosenko or hey, I don’t have time to do that or hey, I may have somebody else, I may be able to help you get what you’re looking for.
Cool. And that’s, like you said, season. That opportunity has been one of the key factors to the success of my business at this point.
Hmm. So what’s one thing you would do differently if you could do it all over again? You know, I don’t live my life with regrets, and I say that because I think every mistake that I’ve made has has made me the man, the person, the business owner, the entrepreneur that I am today. And that is a common question. But I just can’t find something that I could say I would do all over again, because I think had I not struggled when I left working for the Department of Homeland Security, had I not struggled, I wouldn’t value money as much.
Now I value and care about the ROIC or the return of investment of every dollar that I spend in this business. You know, I recently met somebody that had the money.
They went off and spent one hundred and fifty thousand dollars on a business plan with very little to no EROI. And I did it backwards. I was surviving to make this happen and I was hungry. Right. I was I was hungry for that success. And I think had I had disposable money, I don’t think I’d be here right now. I don’t think I’d be where I’m at because then money would just be another thing and wouldn’t wouldn’t have the value that it holds today.
Hmm. Hmm. So, I mean, just hearing you speak, right, for a 25 year old, I mean, it’s definitely an inspiration to know that you’re the next upcoming generation that can create wealth, that can create businesses, that can create opportunities. Who did that for you? Do you come from an entrepreneurial background, entrepreneurial family, your dad, your mom, aunts, uncles? I mean, where does that business come from?
Yemen, actually, it’s the complete polar opposite. My parents are immigrants from Mexico.
All they really know and you know, my dad had been working in the factories in Mexico since he was five years old. And one of the things kind of, you know, is, is there things that they never went to school? They in Mexico, it’s kind of different, they you can only go to school in elementary school, anything over that, you basically have to pay for high school, college, all that. And they grew up in a poor families, and that’s why they migrated to the US and they’ve been here.
And, you know, everything that they’ve had to do is hard labor. And that’s really where I wanted to go away from because I helped my dad. He was in construction. We did what’s called geotech drilling. And on a summers, I’d go work with him and let me tell you, that was not an easy job. I mean, long days summers were one hundred and ten degrees. I would get sunburns on top of sunburns and then I still would have to go home and get ready for the next day.
You’d have to be up in six hours, seven hours. And it sucked. I mean, it sucked. But that’s where I really learned the value of hard working. Right.
And being in an office and shooting doesn’t doesn’t just take away that hard work. You still have to work. You still there’s still things to do and still planning to do, but. That’s what I didn’t want I didn’t want to have to worry about that nine to five, I didn’t have to worry about those issues that my parents went through. You know, my parents did what they had to do to raise us. I mean, there’s four of us.
I have another brother and two sisters, and they had to do what they had to do to raise us. And, you know, the hardest part was that they had to go through the recession of twenty, twenty seven. And my parent’s jobs were the first ones to go. You know, construction went down. There is no construction or infrastructure bills and nothing like that going through. My mom worked in a factory where they did shingles for roofing.
If construction’s down, that doesn’t you know, there’s no production for that. And that’s really where I think the drive came from, was knowing that, you know, I had a better opportunity and a better chance at creating a business that I can give back to them. Nice. I was I was given the chance to go to college. I was given the chance to finish high school. I was given all these chances. Was it easy? No.
But I think realistically that freedom of not having to have that 9:00 to 5:00 or the boss to call or somebody to worry about is what really drove me to be where I’m at today and pushed to where I’m at. And, you know, kind of a little back story to all of this.
You know, I was actually supposed to be a dad at 16. I you know, I was supposed to have twins with my girlfriend at the time.
And let me tell you, I mean, they she miscarried and.
That really drove me to to be a different person, you know, how the hell was I supposed to raise kids at 16?
I mean, I wasn’t even a man yet. I was a black man. I was nowhere near where I am today.
And that really changed my aspect of life and wanting to have a better place, because had I not finished high school, I’d probably be doing hard labor, just trying to make it for my family. And I think that really changed the outcome of the future and where I’m at today.
Nice. Nice. Mean, it’s safe to say without any question, without a doubt, is that your upbringing is the reason why you’re successful today. I mean, just having that ingenuity to kind of see your family overcome those hurdles and you wanting to have more for them gave you an opportunity to seize the day. And it goes right back to you jumping on opportunities. And I think that’s probably you know, I’m learning you more and more as we have these conversations.
And obviously, I think just being who we are, I think we’re going to have a long term relationship. Just going to be more so like friends and business partners in the long run. But just hearing you speak, I can kind of hear it in you. I mean, you’re you’re an inspiring person. You saw the opportunity to take where your parents were and give back to them by achieving way more, which I commend you for that. I mean, that’s not something that average person is not willing to carry on their back to carry that weight on their shoulders.
So definitely applaud you for that. And so in addition to that. Right. So you seem like you’re a big family person. How do you juggle your work life with your family life? You know, that’s that’s actually really hard.
And there unfortunately, there’s been a lot of missed holidays, missed birthdays and stuff like that. But one thing that has come about it is my my opportunity to help out my parents.
And I think at the end of the day, even though they get frustrated and stuff like that, they still recognize why that happens, especially working for the Department of Homeland Security. There was a lot of times where I wasn’t home during Christmas, I wasn’t home Thanksgiving and New Year’s, things like that.
Just some of those things just didn’t happen.
But the thing is that my parents, you know, over time have learned why that stuff happens. And I think the most recent thing was earlier this year, my dad was diagnosed with diabetes. And so I was able to take the time to just go and take them. And I was going to say take the time off, but I’d have to call anybody. I went and I took my dad, took care of him, took him to his doctor’s appointments, bought his medication, whatever he needed.
And that’s realistically now they’re seeing where, you know, maybe at the beginning they were so hesitant, there weren’t you know, they weren’t able to really see that. And now they have. And I think that time and patience has really paid off for them to understand why I’m traveling, why I’m doing what I’m doing. Because when those times do come about, where there’s a necessity for me to be home or to take care of my parents, then I can do that without having an issue at work or having to call in and waste sick hours or whatever it may be.
Hmm. Yeah. Yeah, definitely.
So, I mean, even continuing on this journey of your routines. Right. And just understanding your background, understanding how you juggle your family life, what’s your morning habits and your morning routines look like?
They they have changed, they have really changed, and I think for the better, so kind of going back to, you know, earlier this year was different.
Earlier this year, I would have to wake up. I went to several classes in the morning, then I’d have to be at my office all day taking care of clients and taking care of work. And then this pandemic, which really didn’t allow me to be hitting the gym like I wanted it to in the morning, you know, and the worst times were in the morning.
I’d wake up, have breakfast, come to work, and I realized that I didn’t my brain didn’t really stop, so I would get home 10:00, 11:00 o’clock, and I’m still thinking about work. And there were days where I would do I couldn’t sleep. I get two hours of sleep because everything is on my mind. And how am I going to make this business work through a pandemic?
And luckily enough, you know, things started changing. And most recently in the last three weeks, I wake up at six a.m. that hasn’t changed, but I wake up six a.m. and get up, brush my teeth, grab some water and head out to the gym. And one of the things that I found out that that changes is that it changes my mentality for the day. I feel more positive. I feel like I have more energy. I feel like, all right, already hit the gym for half hour an hour.
I can do more than this. And I do. You know, last night I didn’t go home until nine o’clock and I was fine. I didn’t feel tired. I didn’t really feel the need to have to take a nap in the day or anything like that. And that I think that then resonates to my clientele and how I’m running my business. Am I only having office hours from 9:00 to 5:00, or am I really here from nine to nine and killing it?
Can I fit in more business? Can I not know it? It really does change the way that I feel, the way that I act, the way that my emotions work because. As you may know, as a business owner, there’s never a time when there’s not a problem, if it’s not one thing, it’s another. Right. And I’m human, man. I get pissed. I get angry, frustrated. You never feel like anything goes your way.
And with going to the gym, I. I realized that I really let my anger out there. And then I have a positive I have a more calm mind to have. You know, endorphins are getting dropped into my body. So it really, really helps out at the end of the day to just take that time, to take care of yourself, read a book, step away from everything. And you know, that hasn’t been the case.
Know, I just really started this year because, you know, my first two years it was hustling and it was every day 12, 13, 14 hour days. I didn’t go to the gym. I didn’t care because I was like, I just need to build this business. And as you kind of grow and you start being able to take the time to realize, hey, you need to step away or not, you’re going to burn yourself out and then you’re not going to have a business to go to.
You may want to shut down, you may want to quit. And that’s not what I want you.
So, I mean, in that topic. Right, I think you kind of alluded to a telltale sign of successful individuals. Not only are they sticking to a routine, sticking to a schedule and working out, but you kind of just sit in nonchalantly. But reading, write, reading books and getting opportunity to kind of grow and scale yourself. So at any given time, someone is always like for myself, I’m a big audio book. I’m I’m reading probably like four books right now, all audible.
And I’m juggling them. And I’m really big on reading the book, referring to the reference, going to the link, taking action, making phone calls. And I’m constantly kind of growing and developing that way. So what books are you currently reading right now? Oh, so it kind of to go back on this, though, I hated reading growing up, I hated reading and I think I hated it more because I was told that I had to do it.
And when you’re told you have to do something, you typically don’t want to do it 110 percent. But one thing that I realize is that there’s books out there that have to do solely with entrepreneurship. And some of the biggest ones and the biggest one that has had an impact on me is is the power of broke, which is by Daymond John, one of the sharks. He really talked about being money hungry and what that did to his business, what they did.
And they have stories from other people such as Steve Aoki. They have I mean, he just really took this apart. And then there’s a book called The Subtle Art of Not Giving Up.
You know, I don’t know how your podcast goes, but the some are given.
And that was a really good one.
And it really, really, really that title tells that, you know, tells you exactly what you need to do is not give a you know, it really don’t. And that really changed my thinking mentally because I said I used to have this this kind of mindset of I cared about everybody’s opinion. Now I don’t. The only validation that I need is myself. At the end of the day, I’m living with myself. Right. That critic, they’re not paying my bills are not coming, you know, working 12 hour, 14 hour days to build his business.
I don’t care. And then there’s another book on. Called the day to day guide of time management. I just started that one and that’s it. So far it’s good. I’m not going to give a conclusion here because I just started it by finding books that really matter. There was another one that I had to read during college is called The Economics, or I think it’s called the economics of the World. And that really taught me a little bit more about finance and money management.
So I think what I did is I found where my weaknesses were found, books that were rated and I and research done before I did. And that’s that’s what I’m what I’m reading right now. And it’s important to read. It’s really something to take the time to do so because it does help you grow as a person or you take it as that.
Yeah. Yeah, definitely. I mean, to your point, a subtle are not giving a fuck the orange book if people are not familiar with it, it’s a it’s a definitely like just hearing the guy speak and he does a lot of speaking engagements as well as with the author. So just like he comes out with not necessarily arrogance, but he comes out with this persona and he kind of just sets the bar and he comes on stage. So it’s literally he lives by the definition of that book and it’s just kind of carrying yourself in that fashion.
Well, you know, one of the biggest things with that book, and it’s not quote for quote, but at the beginning, it says, if you’re not willing to change your mind, if you’re not going to be taking this book seriously, then stop reading it and hand it to somebody else and do it immediately.
I was like, who is this dude? Sure enough?
And I started reading it and he gave some valid points and even deeper thinking of how people will take their personal feelings and attack you with it because that’s their personal feelings.
But then he also talks about how you as a person need to understand where they’re coming from and try to find a middle ground. But he also talks about there’s times where you fuck them pretty much, you know, that’s it.
That’s really into it. Yeah, yeah, yeah, definitely.
I mean, the irony of that is like that was one of the books that I was modeling my first book series about. Right. It was kind of like I had the F word in there and it was just looking at those genre of books. But it’s definitely interesting that I’m definitely happy reading that book is definitely a fruitful book to kind of put on your reading list if it’s not there currently. Right. So I agree.
Definitely so with that. Right. I mean, you’re you’re twenty five, right. And I usually ask the question. Right. What do you see yourself in 20 years. But for you I’m thinking like, what do you see yourself in 40 years. I mean, really the hell with the twenty. What do you see yourself in four decades?
You know what?
My ultimate dream and this is something I’ve been planning and this is why Aesir Media is where it’s at today.
I have this dream of creating a business called HQ, the entrepreneurship headquarters.
And the dream of that is to have a one stop shop, one huge building for entrepreneurs to be able to come in and get all the mentorship that they need from from business building to a business plan, to legalities, marketing, advertising, man photography, video content. I want them to be able to come in and take their entire business and make it a reality. And the reason why that is a thing for me is, you know, we talked about this on the daily entrepreneur.
Was that. People fail to even try to tell me what what business was about. They saw me as competition and it sucked, man, it was discouraging that people would do that.
And I was just like, how you’ve been in business for ten years. It’s not like I’m going to take your client, tell your client to loves you.
Why would they come to me? And so that’s the ultimate dream, is GHQ is my ultimate dream, because I do want to have the next. Generation of entrepreneurs have the understanding of business building because I mean, I’ve recently met people that started their businesses and that run running as a sole proprietorship, but then yet they’re trying to say, hey, I’d like to get the IOD or this help from covid. They don’t recognize a sole proprietorship. You know, you have to be an LLC.
And on top of the legalities to LLC, separating your business and making you two entities, not one. Yep. And that failure of them understanding puts them in a kind of a shit area because now they’re having to struggle or having to pay somebody to come in and fix all these problems ahead of learning it from the very start. And the way that I see entrepreneurship, I see it like building a house. Right. We have a great foundation.
Good. You’re set to go. If you have a crap foundation, just what happens to it. One day it’s going to fail and now you have to pay a contractor to come and redo the foundation of the house and you have to rebuild the entire house on top of that.
And that’s that’s realistically where I see myself hopefully in the next 20 years, and if cybersecurity becomes the thing, that’s going to be my next business venture, I hope to have my own cybersecurity firm and be tapped into another industry.
Nice. Nice. Are you familiar with Onex ago? I’m not.
So when you get opportunity, you want to look up Onyx Google his website is learn spell you are and dotcom and the principles of that that you just demonstrated. It’s pretty much his business model. He learn not only does he have online courses, but he reaches out to the community of specialists. Right. So if you’re looking for a specialist, you’re looking for a graphic design specialist. He’s looking for how to make money by selling books and all this different information that you’re talking about.
He reaches out to them. He record his new content, and then he creates courses online. In addition to that, he has a learning center in Maryland that’s like 100 percent driven by entrepreneurs who does workshops. He does groups. He does investment strategies, webinars, seminars, all in this one space. So if you get opportunity, if you want to go to learn dotcom and I think it’s really big on marketing, too, he’s really big on on Facebook and Instagram.
So I would definitely try to connect to him because he’s a great resource to kind of see his business model and strategize based upon what’s working for him currently right now. And I really pulled off his side in this explosion already, man. Yeah, definitely. I mean, anything you could think about from online marketing? He has a course for it. Right. And it just looking at his business model, you think about you, he has like, what, a couple of hundred thousand students on that one platform?
Yeah. And if you look at the location to location is a wonderful location in the sense it’s 100 percent driven by an entrepreneur for entrepreneurs. You know, this is awesome.
The school. I’m happy you brought this up. Yeah. Yeah. I mean, that’s what I love about this park as it is all based upon the conversation and the questions are driven based upon your responses. And so. You said that I was like, oh yeah. He got he gets a check. I’ll learn. He doesn’t know about Čunek. You need to kind of get on on it and get on his Facebook page and kind of see the things that he’s doing currently.
And he’s in the game. He started in the game pretty young like you did. Right. And through that then you thinking about rich dad, poor dad. He had he got that guy on his arm forward for his book. So think about the magnitude of kind of where he started to where he is right now. Right. So he had Robert write the foreword for one of his books. And that’s they look at Onaga is like the next rich dad, poor dad representative or for the next generation.
So it’s definitely cool seeing that you’re heading in that direction. Right. So next next up is like, what kind of tools do you use?
I mean, what’s the tools behind the scenes that you would not be able to do what you do without?
Oh, and I mean. In what sense, like software base are you talking about physical equipment or are you talking about I don’t know, is like a driving force behind me. What do you mean by.
Well, so kind of like spinning off of like you talked about your serum’s earlier. So, I mean, obviously your Photoshop goes without saying. Right, right. What are the tools that you know, that you would not be able to do what you’re doing without having access to those tools. So you can be anything. Just what’s your key tool besides a camera besides Photoshop that you use on a daily basis?
Biggest thing is my CRM. I use what’s called Tobei. Today is a CRM based around photographers, videographers, events, coordinators, and it it connects with my my Google calendar. So when a a lead comes in, it puts it in there as tentative and once it’s booked and contract has resigned, then it switches over and it’s a fix confirm in the schedule. And that’s really important. When I was younger, one of the things that I hated was when I would want to talk to somebody about business.
They’re like, you know, make sure you reach out to so-and-so or here’s a link to my calendar or something.
I didn’t realize how important that was because there is times where you’re going to have meetings and you might double book and you don’t even know it unless there is a way to track that. And I think that is the biggest one, because it also the CRM also allows me to track finances, which right now been a an employee and having an office and stuff like that. You need to be able to track your revenues month to month to yearly basis to have that information for some bigger things.
If I ever wanted to use money or borrow money from a bank, they’re going to ask me for my balance sheet or my profits and losses. And having that CRM allows me to do all that without really having to do much, because as soon as that lead converts to a booked event, then attracts that revenue and says, hey, this is a revenue for your estimated revenue for this year, which helps out a lot. I mean, that would be the biggest one thing that I need on a day to day basis for my business.
I mean, I definitely could contest that. I mean, serum’s are definitely golden and even like quick books just on the financial side to kind of have estimations and kind of see where were you last month? Like, for me, I hate when I log into my quick books and I see like a five percent drop from, like the month before, I’m like, what the hell like now? So then I want to triple that the next. But I want to make sure to have an increase to make up for that five percent.
So I’m at 10 percent overall. So and it definitely gives you the vision to kind of keep you on task as far as your financial goals. Right.
So and one of what before we go on, one of the things I do want to bring up to the listeners is this is an important subject from the start of your business, because a lot of people, when they go into business, they don’t track this financial stuff and then they’re wondering, why am I not making money? Well, if you don’t understand your own financials, you’re not going to know when to make money, how to make money or how many products you have to sell next month, or how many shoes you have to book or whatever it is that you’re doing.
How many times services do I need to pay myself and to to pay the bills or the business?
Yeah, definitely. Definitely. So going into final words of wisdom. Right. So obviously you’re a young guy and somebody maybe listening to this podcast and they may have a kid coming out of high school. What words would you have that’s insightful to say, hey, you’re coming out of high school? Or maybe someone has 30, 40, 50 years old. What words would you tell them to inspire them, to keep them moving forward towards their business goals and objectives?
Oh, man, there’s so much I’m going to split this into into two different things. First one is you’re a high school student coming out of college, coming out of high school and thinking about going into college. The very first thing I would say is take time to learn yourself, take some time off, whether it’s six months or a year to go and discover who you are. One of the downsides with society is this belief of going from high school or 12 years of being told what to do, having a summer off to then being told you need to declare a degree so that you can get FAFSA.
Right. I don’t agree with that. I had the opportunity to go and do all these other programs and stuff to kind of teach me where I wanted to be and where I’m at today. So that’s the one thing I would suggest and, you know, if parents are listening, don’t force your kids into something that you did because you did it.
You know, I want kids to be able to explore themselves and then they go in with a certain degree and they immediately don’t like it. Semester one, go switch your classes, go do something else. Don’t force yourself to be unhappy because you will continue to be unhappy. And if business is something that you want to learn, definitely do a business major, do a different kind of minor minor and something completely polar opposite so that you have an understanding of some other business or you have an understanding of how a different industry works.
And secondly, to somebody that’s 30, 40 years old, somebody that’s already in entrepreneurship or is a business owner or may want to switch careers or start a businesses. Don’t be scared to do so. A lot of people get stuck in this hole where they work a 9:00 to 5:00 and they do it for 30 years and they don’t know what else to do after that. Sometimes they’re scared. Sometimes I fear. But don’t be fearful, you know, just make sure you you either hire somebody or you get mentorship from somebody that is going to teach you exactly the industry you’re going to go into.
But don’t you also make sure you research what you do?
Don’t get taken advantage of people trying to sell you some business plan. Four hundred thousand dollars and has zero return. I mean, that would definitely put you in a hole, make the research, take the time and always be willing to reach out. If you have kids, make your kids work free for you.
You know, sometimes that is what you need to to build your business.
And I don’t mean it in in any wrong form, but your friends and family are going to take are going to take that chance with you and hopefully rightfully so that they do. And at some point, hopefully down the road, once your business is booming, you can buy some pizza, take them out or actually pay them. But don’t be afraid to ask. Don’t be afraid to reach out. And, you know, even my doors are open, my doors are open to anybody that needs, you know, even a one on one on Zoome or a phone call.
I’m always willing to sit down and talk to anybody about business.
So, I mean, how can people I mean, you open up that that that door, right? So I mean, how can people find you online, Instagram, Facebook, email, phone number.
Yeah, across the board everything is Aesir media. So you can go to Aesir media dot com Facebook. Same thing is your media, Instagram, Aesir Media LinkedIn editor Cierra is my name. You guys can find me on LinkedIn as well. There’s a lot of ways I would give out my office number, but right now it’s disconnected, so it’s best to reach me out there.
Email editor at Aesir Media dot com. That’s Egea at Aesir Media dot com.
Nice. Nice. So I’m going to go on to some bonus questions. All right. So the primary bonus question is always I always ask this question because everybody’s answer is always going to be a hundred percent uniquely different. Right. So if you could spend twenty four hours in a day with anybody dead or alive, who would it be and why? Oh. You know, that’s a tough one, that’s a tough actually no, the one person that I would like to spend time with, Mark Cuban, and the reason for Mark Cuban is more than just an entrepreneur.
He actually has a heart. He has a soul.
And one of the recent things that really blew my mind that he did was there was a basketball player and I I’m not a sports fan, so I don’t know his name.
But I used to work for he used to play for the Dallas Mavericks and his life just got ruined. He went off to do drugs and all this. And Mark Cuban went to go pick him up and took him to rehab. Mark didn’t have to do that. Mark didn’t have to do any of that.
And he did. And and I may be a little wrong, but they also did initiative under the Obama administration with Damon Johns of this entrepreneurship global force. And man, that would be awesome to be a part of that. You know, I’d like to pick his brains and, you know, and really find out how do you keep that balance of genuine ship, as well as continuing to manage the Mavericks while also going on Shark Tank and running all these other ventures?
I really would love to spend 24 hours with him and really pick his brain on all that. Nice, nice, nice.
So what is your most significant achievement to date? Now, this businessman, actually, I’m going to take that back, helping a buddy of mine achieve his dream. His name is also Edgar Edgar Gonzalez. And last year or yeah, last year, he approached me at the beginning of year and said, hey, man, I have a dream.
I want to start my own business. I said, OK, let’s do it, given as much knowledge and knowledge as I could. He went from working out of his own personal truck, being a mobile mechanic to we just recently bought our third truck for the business. The business has been booming. We’ve doubled up profits from last year. And to see him be happy, know that he’s making moves and to hear the thank you from him just for helping him out with the knowledge that I had.
That’s my biggest accomplishment. That really is right there, my accomplishment in life. And I think that that’s like the tip of the iceberg of the media, to your point. I mean, you’re in your 20s and where you are currently right now, in the next 40 years, you probably won’t be able to do that reoccurring on a monthly basis for thousands of people. Exactly right. And I can’t wait for them. I can’t wait. Nice. Nice.
So, yeah. So in closing, I was given opportunity for all my guests. Kind of give you the microphone. And do you have any questions for me. Yeah, who would you spend your 24 hours with? So when I was originally asked that question, I always kind of refer back to Einstein and I’m going to still stand with that. I mean, Einstein is just an opportunity for multiple different reasons from like the race for him, overcoming the hurdles, for him being viewed as, you know, idiot in school and becoming one of the greatest minds we’ve ever had.
But when you look back at his achievements and the things that he’s created and established and his philosophies, they still exist. And consider that I’m an entrepreneur and I say he wasn’t necessarily entrepreneur. But just as philosophies of standing his ground and proving his concepts 100 percent correct is kind of what I feel, not in comparison to Einstein, but where I am right now is like I’m doing multiple different things. And from the outside, it may look completely crazy, but for me, I know I’m in a system and when the end results come out, then it’s going to be like the Eureka moment, which kind of goes right back to being Einstein.
No, that is awesome, and I never even thought about it that way, so that’s a really good point. Apart from your books, what books would you recommend or what are you currently reading?
Oh, man, I just pull up the app because it’s so many different things. So right now, like, literally to our point, our conversation we had earlier today, which is kind of like lant. So, you know, anybody that knows me and knows that, like, once I dove into something, I’ll dove in ten thousand fold. So like, right now I’m working more so in, like land and try to do some more research on how to acquire land and how to utilize the land.
A lot of people think buying land essentially is building something. And I’m like, well, there’s opportunities to get your hands on land and use the land and monetize the land and still have opportunities to grow the land. I’m just monetizing trees on land and using the land for not farmland, but for recreational purposes. And then afterwards you could build a land so you can use that land to make money ten times over before you build anything on it. So for right now, I just got into this book series called Land Buying Tips for the Pros.
And the book is really a solid book. It was kind of like a key word find. I’m listening to the audio book and the guy he resource to maybe 10 to 15 land developers, guys that were like him, that started off buying land. And he’s asking them different questions. OK, so your title guy, tell us more about titles. You’re a guy that’s doing more resource and development for land and discovering the quality of the soil. Tell us more about the soil.
So in this book, just like millions of resources that these four to five different high profile individuals are disclosing in this book and the two volumes. So that’s one book that I’m like reading over and over and over and over and over again right now. In addition to that is of T Harvey’s secrets, the secrets of the millionaire mind. That’s definitely a solid book. And, you know, I’ve been to a couple of his events like last year as well, too.
So I kind of figured out that he had a book in his listen to his book. And just his philosophy is going back to financials. And it’s kind of you always hear about the 80 20 rule. And he’s kind of saying, OK, look, if you’re making one hundred dollars and 10 percent, you go here 10 percent, you go here, 10 percent, you go here. And he has this complete system, how to devise your hundred dollars among these buckets as they as they’re called.
So you have a savings bucket, but it’s not necessarily to save bucket. There’s a bucket for you to grow enough monetary value to go buy a piece of land and buy an asset. And that’s exactly what he’s doing, right? He’s saying, hey, we’ll take ten dollars, you take ten dollars and you spend it on yourself, but you take ten dollars and you give it back to somebody, you take another ten dollars and you put that towards your global wealth fund.
So that’s another really book that that I’m reading right now currently.
That’s that’s a really interesting point of view with that really is. Yeah, yeah. It’s on the millionaire mind. It’s a millionaire mind initiative. If about opportunity is definitely a really cool initiative. It’s like a two day weekend workshop. And just the information that you get into, people that you meet in those environments is like you can’t find other people like that anywhere else in the world. So it’s kind of like a Tony Robbins kind of, you know, that’s awesome.
And Tony Robinson, I mean, he really has some great books. You know, some people should really pick up and read because they’re really good. They will just talk about Tony Robbins in general. If you’ve never been to Tony Robbins event, make that should happen at least once your life like seriously, like I mean, he has micro events and he has, like, the huge events that he doesn’t like a but he comes to events all over the country on a regular basis.
So I would think if you have opportunity, definitely get to to see people sitting down, coming in a studious individuals that are business minded people and their hands across like this, and they’re listening. It’s like he’s not going to do anything. And then literally two hours into it, they’re rubbing people’s backs and doing high fives and hugging. Everybody takes you on an emotional rollercoaster. But at the end of it, it’s all about inspire you to achieve whatever your goals are.
And after you leave, you’re taking action or whatever it is that you want to do.
Well, that’s going on my to do list now, man phobics. Are you? Well, yeah. I mean, Edgar Markovsky was a great podcast. I appreciate you taking the time. I just schedule a little back story like we had to go back before dawn on schedule, and that’s the beauty of an entrepreneur was always something popping up. So I definitely appreciate you pendulous us in and getting it done, man. Hey, thank you, brother.
I really appreciate you for having me on. And I look forward to working with you, man. Definitely.
Definitely, man. So say Grant over now. Yeah, that was definitely a great episode. Man.
Founder Of E.Sierra Media: Edgar Sierra AKA The Studio Boss – S2E18 (#46)admins3602021-04-18T20:42:57+00:00
“One of the big things we’re trying to accomplish with this show is one we wanted to be entertaining for everyone listening and educational. At the same time, we’re definitely going for that edutainment thing, but we want each show to provide our listeners with one key tactic. One thing they can actually leave the show and start doing right that day.”
In Season 2, Episode 17 of the Boss Uncaged Podcast, this Bonus Episode features a pair of Badass Uncaged Bosses. S.A. Grant sits down with Founder & Partner Of Success Champion Networking: Donnie Boivin & Kevin Snow for a casual off-the-cuff Growth Strategy conversation.
This tag-team duo, deemed the Jobs and Wozniak of the podcasting universe, strikes down a hard-hitting episode full of laughs, takeaways, and business development items. Covering automation, networking, sales, magazine development, and just taking action with the results in mind.
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Welcome welcome back to another kind of like a roundtable discussion between I’m a big fat ass uncage bosses.
Would I like to call this one? I like it.
So I guess we’ll go around. I mean, like you, Kevin, I mean, I kind of heard some great stories about Kevin actually had an interview with her name was Michelle Thompson. Yes. She was telling me, like, you know, you’re like the automation king, the landlord. You hold the keys to the automation closet.
Yeah, that’s that’s me. Automation. God, I think is the proper terminology. Good essay. You misspelled geek. That’s that’s what Kevin is. He’s the automation geek, got it, got it. Well, let me definitely dove into that a little bit more. I mean, automation literally makes things a lot easier, streamlined. So, I mean, obviously, whatever juice you have delivered goes.
Yeah, it’s all about especially for small businesses. It’s all about freeing up time and figuring out everyone thinks they need to have these really complicated campaigns and triggers like know what are the tasks that are using up a ton of your time that we can automate. And that’s really what we’re doing for Michelle is, hey, how do we get these things off your plate so you don’t have to mess with them and you have more time to do with customer stuff.
And that’s what’s key for businesses, especially the developing and growing businesses, is I need more time to be in front of clients. I need more time in front of prospects. I need to get the my genius stuff going and not spending all this time on this repetitive tasks that take me out of my zone.
And that’s how I approach automation with my clients.
So, Dani, it sounds like you stumbled across a snack like so obviously that is a great, great and I’m OK being a Steve Jobs reference. I’m good with that.
So even as the turtles. Oh, yeah. And I’m not going to wear a turtle.
Well, but truthfully, you know, it was interesting, as Kevin and I first hooked up when I just needed some email automation stuff. And so I was looking at somebody just automated some email stuff.
And as we drove in the shit, I kept realizing this motherfucker can do a whole lot more than I realized.
So as as he kind of kept stepping up his game and showing some of the things we could do, I mean, all the way up to I hired him for some emails. Shit. And now he damn near runs my companies is pretty fucking fantastic because it allows me to go do what I’m good at, which is be the loud mouthpiece out front, you know, talking and drumming up a lot of damn noise, why he makes everything frickin function and what level of function we’re talking about.
I mean, obviously, like there is basic automation. People make HootSuite. Oh my God, it automates my like my camp dude.
It touch our business, it’s automated. I go, let’s do like success champions networking. Someone visits a chapter and fills out the hey, I want to go visit the Fort Worth one chapter. Oh wait. That’s going to trigger a ton of stuff happening in our system. It’s going to notify the visitor that hey, here’s how you the chapter. But it’s also starting to send stuff out to the chapters that, hey, you have this person attending and we have this whole system set up where we’re tracking, hated this person attend or not, and people entering information that will then trigger specific types of responses to that, to that visitor.
Right now, if they visit, they’re going to get an email saying, hey, thanks for visiting. We want to hear how much your experience hit. Reply to this email and tell us what you thought, what you liked, what you just like, what we can make better. So you have a better experience. And if you want to apply because you loved it, we’d love to have you as a member click here and fill out your application with if they don’t visit.
And what I’m working on now is actually adding in a step where if they don’t visit and we don’t get that update in a certain amount of time, setting out, hey, have you had a chance to visit the chapter yet? Here’s a link. We’d love to have you be there. Find out what you liked and didn’t. If you’re still interested, let us know and we’ll we’ll make the connection. So we have that level stuff going on, even up to the point where they put in an application of, hey, what information are we sending them?
How are we assigning them to a chapter? Who is approving them? What then? There’s that onboarding sequence going out. There’s stuff going to the members. It’s just become this really stuff that if we were doing it manually every time a new member visited, that would be all someone would be doing is sending out those types of communications and tracking that stuff. And there’s no way we’d run thirty five chapters in 30 states right now if we were doing that all by hand.
Yeah, I mean, that’s that’s great. I’m surprised. Like, I did not even let you come on this particular podcast, like like a hidden gem. I wouldn’t even like to disclose that I have access to the biggest referral for partner is my biggest referral source.
We’re getting t shirts made and use these coined the phrase Everyone needs a Kevin and we’re going to have t shirts at the summit. So I honestly, you know, a lot of it is yeah, he’s an absolute badass when it comes to to the automation, everything else. I don’t have any concerns of him wanting to go anywhere else. We’ve built too much to get. You know, and there’s a good chunk of both of us that need the other one.
I mean, where Kevin is a little bit more introverted, he can hold his own. Don’t don’t let me take anything that you can sell his ass off and he can work a room and he can network like a beast. But, you know, me being able to do the things that I do allows him to really out the shit that he wants to kick out on. And it keeps me from not doing stuff. So a lot of it is the more I bring him out to the limelight, he does well on his own as well.
And I want to take it away from the world just to see the level that a business can run when you are humble enough to know the shit you should be touching in your business and allow somebody else to come in and really geek out on a side of your business and do what they’re really good at. I mean, and and the more we can bring that message to the marketplace, I think it helps more and more people. Because, you know, we we met in a Facebook group.
I mean. Right. Yeah.
This is like, you know, going back to the late 90s dating shit, you know?
No, but but I mean, really, any chance that we can teach the world something we’re in that whole concept of is talking about of letting people do the stuff that you’re not good at or that you don’t geek out is a recurring topic. One of the cool things Donny does for our members is we have a mastermind group that’s above the normal membership, where we have people who are actively scaling their business and trying to go from six figures to mid to high six figure seven figures.
And they’re all talking about how do I bring people in? How do I let go of stuff? How do I find the right person? That is that is the huge topic that comes up every time we have a mastermind meeting. And we’re always ending up talking about how you scale and diversify who you’re working with so that you can focus on the stuff that you actually do as a CEO.
And it’s amazing. You know, normally I always expect the masterminds everyone’s to be focused on how do I sell more? How do I do that stuff? It’s like, no, how do I get rid of this stuff? Because I know it’s taking up my time. It’s not making me money.
So it’s really interesting listening to the the conversations and how those change as these businesses are actually growing.
So let’s just take that journey, right. Let’s say I walk up into your virtual office. Right. I’m brand new. I’ve never heard of me and I’m new. And I’m saying, OK, I have a podcast, I got a couple books and I kind of want to scale, like, what’s the next step? For me, I would tell you to do the dumbest thing that I ever did. As funny as shit is pull out a yellow sheet of paper, draw a line right down the center of the thing on the left hand side, write down every frickin task you’ve ever done in your business.
Everything. Don’t hold back the stupid shit like taking out the trash. Add that in there. Then in the right column of that sheet, write this phrase at the top. Would Steve Jobs do that task well, then go through every one of those. Figure out what you need to get off your plate and the one that you still think that Steve Jobs would be doing. Ask yourself, are you an expert in that field?
If you’re not the expert, go find Kevin. Go find somebody that will geek out on that thing, and it’s funny that people always say, but I don’t have money to hire anybody, right?
Yeah. How do we do it, Kevin? Oh, we have a team of 15 people working on our podcast that are all doing it because they love what we’re trying to do and want to be a part of it. And we’re while we’re not paying them cash, we are providing other services and helping them grow their business and be badasses of what they do. So they’re getting value out of us. But they’re they’re like all of them have pretty much approached us and said, hey, how do I help?
What can I do? We have an oil company that’s doing all our keyword search and development for each episode out of the Blue Dony messages me, hey, I think I have a insert industry to help on the podcast.
I’m like, do we need one of those really? Or do we need one of those people for. And it’s all people want to be part and help up this girl because they the vision of what we’re trying to accomplish is resonating with them. And it’s having an impact in what in their lives, which is really cool, would definitely have to think about it from like the Martha standpoint.
I mean, you guys on a particular level to where somebody sees what you’re doing and then they’re going to raise their hands. But let’s say somebody brand new and they only been in the game maybe three months to six months, they may not have that following with people jumping at their doorstep to raise their hand. So where’s that missing component?
Like, how do they get that? Even when I started with Donny, you know, we had this he’s like, I need you, I want you. I can’t pay you. Pretty sure that was the actual phrase he used. And it was like, all right. So let’s talk about this. And Donny Osmond, figure out when he meets with people, how he can help and what he can do that is going to help them raise their game and generate revenue or get better what they do or something that’s going to be of value to them.
For some of our people, it’s they want to do the podcast. So we put them in the podcast, cause some people it is trying to figure out the scaling things so we get them in the mastermind. But there’s all these different things that are out there that doesn’t necessarily include you spending money out of hand or spending a ton of time with those people that’s going to provide them value. So if you’re if you’re a business owner that’s trying to figure out how to do it, you’ve got to look at what can I offer?
You know, what what strengths do I have that I can leverage for this person to get them to want to help me?
And I think all along the way is I think a lot of people are selfish in nature and don’t tend to be they’re always looking at is how can I get this person to help me versus flipping that script going, OK, how can I get this person what they need so they can go bigger, they can go more badass, they can do some more cool things. And if you focus on specifically how you can help somebody else rock out, then they’re more apt to really want to go do let me return the favor.
But everybody always flips the script and they almost like to get their hand out. And I’m like, man, I know I’ve got a good message. I know I got a good story. I know. And if I can just get this to the world and then everything becomes transactional and the script is actually going to be flipped, you’ve got to go into those conversations going, dude, what do you need? Who do you need to get to?
How can I help you get there and then go out of your way to make sure they get where they want to go? I think most people want that and want to come along for the ride, because that’s where we always come from. That’s the way we always approach it is it’s never what can I get out of it? It’s one hundred percent. What do you need and how do we get you there? And for anybody who’s just starting out, I would tell you probably one of the coolest things that we did was start a Facebook group and most of people we end up working with come out of that Facebook group.
And it’s amazing that when you can create a community. And people can be honest and almost become family, then they’re more apt to raise their hand. And I’ve had people come up to me and go, dude, I’ve been watching your whatever. I think I can make that better for you. Would you let me give it a go? Can I try? Sure.
Let’s figure it out. But it’s because we’re constantly trying to bring them so much value on a regular basis.
And one of the groups and this is an example, we had a young kid from the U.K. who was setting up starting a business to do guest placement on podcasts. And he literally came to Dony. It’s like, hey, I have these guests for you.
He’s like he reached out and he’s like, Dude, I love your show.
I love your style. I want to build this business where I get these big names on shows. Can I bring a couple of people to your show? I’m like, Who? And he goes, Well, Neil Patel, Shailene Johnson, Mike Miklowitz. I’m like, Yeah, let me get really the biggest names you.
And then like Cher and Folk came to me one day through LinkedIn. She sends me a damn. She goes like, I’ve been following your podcast for a little while. She goes, I love what you do. And I think your message needs to get more out to the world. I have two big ass and they were very large shows. One of them was Glenn Londis shows that want to interview you. Can I make that introduction for you to be a guest on their podcast?
She came with the Heat first. And so, of course, I went and guested and then I turn around. Heider has to get me on more shows, you know?
So if people will turn off the what’s in it for me thing and flip the script and go, what can I do for you? Amazing shit happens.
And I think that’s one of the huge driving points right now behind the success we’re having with the success championed networking chapters is that all the a lot of the other organizations out there talk about the whole idea of give to get.
And they they bastardized that whole idea of the giving and turn it around is like, well, if I give you referrals that you get referrals, that’s how this works. No, you do the giving because it’s the right thing to do and that’s how you build relationships with people. And that’s really resonating with their members that this whole idea, it’s like we’re all here to help. It’s we’re here to help everyone in the group grow. And as our new members come in, that’s their responsibility to help their members grow as well.
It’s not just about how do we how do I grow my business as a member? How do I help all of you be successful?
Because the thing that Donnie Donnie alluded to earlier was when we spoke on on my podcast. Right. Donnie, I think one thing that you told me that was very true is you show people inside your day to day like, you know, you have goats in the morning and you’re out there like milking cows and stuff like that. So you’re telling me that people love what you do, right? As an entrepreneur in this style of business, a lot of times people may not know what you do.
So when was that conversion point? So when people say, hey, I love what you do, I know what you do, I want to help you. You know, I think a lot of times if you follow our content, the way I put things out there on a regular basis, we’ve gotten really good at nonchalantly whispering out what we do. I mean, a prime example is Kevin quickly there he inserted and this is what we do with success champions networking.
We make sure that when new members show up that we’re taking care of them there. We get them what they need. They find success. That was a five second statement that you said in there. We do that all the time. We just insert goats, we insert our lifestyles and the things that we do. And when you do it from a real place of a couple of dudes in tee shirts and ball caps, one who cusses way too much and one who likes Star Wars, you know, then you are not a threat.
And people learn. And, you know, in social media world men, it’s never about the people who comment on your stuff.
It’s always about the people who are watching how you respond. And I just proved this time and time again on LinkedIn is probably the best platform to see it is people are like, oh, man, I’m just not getting any engagement on there anything else. And then all of a sudden they’re like, dude, I just had somebody reach out and now I have a prospect call. And the people that are commenting and interacting with stuff, they have time to comment and interact with stuff.
So your job is to answer those questions, get them every piece of information they need, help them the fuck out, coach them through whatever they need, because the people that can really afford to pay you, they’re the ones sitting in a wings going man. If he’s doing that shit for free, the fuck do I get if I start paying his ass or something?
Well. Definitely think so. Let’s talk about like you said, you met Kevin through a Facebook group. How did that come to fruition?
So we’re both veterans. He’s still in the military. I’m out. And the other was a veterans group. And Kevin’s really fucking good lurking in all these these these Facebook groups.
I mean, he’s got it down to a fucking art. He’s like the creepy guy. You don’t want to right now, kid. He’s not that bad.
But Kevin’s really good at going in and commenting in a very unique way. And I’ll let you speak to that. But and making sure it’s not a sales maneuver, but providing value. And he does it in a way that the value is I know what I’m talking about, but my ego’s not in the way. So you want to strike up a further conversation with the guy and he keeps showing up, it’s pretty fucking brilliant. Well, I’ll let you explain it better than I did, Kevin.
I don’t know.
I think that’s actually a pretty good description. It’s the working part, know the half.
But but the lurking part is is part of it.
When you enter a new Facebook group, what people do wrong is they jump in right away and they have not figured out the culture of the group and what you know, who the players are and who the who you need to be active with. So that’s usually what I’ll do when I join a new group, because I’m always looking for new groups on Facebook to hang out in that may have my prospects in them that I can start working with. I’ll hang out and I’ll watch the comments.
I’ll figure out who are the the movers and shakers in the group or the other experts who does what, what the personality is. And then I’ll start out making just some will say something profound in a comment section on a post. And I’ll start off with just. Hey. I completely agree that that’s that’s awesome and be able to like and be really simple with it. So now people are starting to see me. And then I’ll position move from there to when someone else makes a comment, then I’ll ask questions and I’ll dove deeper into that topic and make them share more talk more about and start having that discussion.
And then I’ll move in to actually being able to make the comments and give my opinion, because now people have seen me that. All right. So he’s polite. He’s not a troll. He’s he’s adding relative information to the comment. Now he’s giving his opinion and he he probably knows what he’s talking about. And you’ll know that you rarely I’m not going to say never because I will do it occasionally.
But rarely am I going to say, hey, can I shoot you D.M. or Heyden me about this with certain topics like, dude, hit me up, let’s talk more and then then we’ll have a more in-depth conversation. But most times I want to have the conversations in the room so people are seeing it and all those other people who are too busy to actually make the comments are doing exactly what Donny said. And they’re like, this guy knows this shit, I need to talk to him.
And then they reach out to me and I magically have this message request on Facebook saying, hey, can we set up a time to talk? I need help with this.
And it’s really cool because I want to take how long it takes you to get to the point to where you’re not raising your hand and your liking. And then you go from liking to commenting like how long does actually take.
So Don is going to shake his head because I have a process for this. And when I’m when I find a new group that I like, I will go through that process in about two weeks. But you have to be diligent about it and understand who that group is. And you have to be going to that group every day and being active in it. And if there’s not a ton of activity in the group, then you have to be all right.
So how do I drive some activity to get these people talking now? What kind of questions can I post as the new guy that’s going to drive the right engagement? But you can totally do it in two, two to three weeks if you’re intentional about it. If you’re just showing up occasionally, it’s like, oh, let’s check out this group and I’m going to do something.
It’s going to take longer. It’s kind of like going if you join a chamber and you never go to any of the events, you’re never going to build the relationships. If you go to the chamber and you join and you’re like, oh, they have all this stuff going on it, I’m going to start showing up at all of it. You’re going to accelerate that relationship building process, Facebook works the same way. It’s definitely interesting philosophy. I mean, how did you even get into this whole automation technique?
It seems like it’s ingrained in your DNA. I am. I see. So the thing is, is totally there. But no, I it was kind of a consistent evolution of my business. When I launched my company, it was actually the training and for sales and networking. So I’d go into companies, speak at events, train people to be really good networkers, how to sell better, all that type of stuff, I deployed then to Iraq and Kuwait and I came back and had no clients.
I’m like, oh, fuck, now what do I do? And then completely pivoted my company from me being the product to a consulting basis with the goal that I can actually grow into a real business with employees that could handle me potentially being deployed again. And my focus was sales development. So it was OK. How does a company launch a sales team or if they’ve already launched one of their underperforming? How do they fix it? So I did sales launches and sales rehabs and over time, over about five to six years, I just kept niching down on what I did because I found parts of the process that I didn’t like or that were choke points.
And I could only have certain number of clients like the interviewing piece for businesses, for salespeople. I could only have a client at a time. I’m like, this isn’t scalable. I can’t do that. We’re going to leave that for other people. And then I had the realization that I was a dumb ass for not promoting the specific automation products that we talked about. We talk about CRM, we talk about email automation, all these different things.
But I bring someone in because I wanted to be the good consultant that was helping them make the choice right for them and going through that process instead of just saying, hey, this is what you need to do. You need this system because it does this stuff and letting them say, yeah, you’re the consultant, you know. All right, so let’s do it. And that’s when I started really niching down into the sales process, mapping and the automation piece.
So to the point where that is all I do now, I don’t do any. How do you set up a sales training program? How do you hire. I don’t do any of that anymore. It’s all just how do you sell more effectively and how do you use technology so that you can do that? Yeah, I’m just I’m just listening to I mean, like you guys are like the perfect yin yang to each other and of like you guys kind of like had a magnetic polar opposite attraction to make this entire thing work.
So let’s just talk about like I mean, how big is your network with the automations in place? I mean, obviously, you were at one point you were growing, but infinitely. Where are you right now?
Define your question. What do you mean? So, I mean, how large is your your audience right now?
Well, for growth mode is just launching.
So we’re we’re getting that one off the ground. But if you talk about all five companies, we now run. It’s pretty fucking big.
I mean, we’re success champions by itself plays in like one hundred and thirty one countries and we’re over twenty thousand downloads an episode on that show.
Tayloe that into you. If you take all of my Facebook pages and everything else and I’m guessing and some of these numbers but I’ve got Facebook pages with over eleven thousand fans and followers on those you know, combine that with my profiles Kevin profiles which I’m kicking them in the ass every day to get out there on a more regular basis and put this fucking brand out there. Motherfucker likes to stick behind them computer. And I’m like, you got to get your personal brand going.
But he’s getting a lot better at it really is putting me on the cover art. No, I went because I told me I’m not going on the podcast cover art because in a fucking suit, motherfucker never wears a suit of mine. I want to go get better headshots, so I’m not going to put on a cover cover because I got an ego. But, you know, it’s a large but it’s all relative. If you stack me up against Gary V, my fucking flies on an ass, if you know it’s tiny, you know.
But you put me up against most of the podcast in the world.
Yeah, I’m a huge show, but it’s all relative to to the whole thing as as a flow. I mean, I really I think outside of launching this podcast, the thing we’re proud of the most is the networking groups. I mean, we launch those in March of twenty and we just sit our one year anniversary. And in one year we grew to thirty states and thirty five chapters. I mean, that’s some pretty rapid growth of bringing a bunch of badasses together across the US.
And if everything works out right, we’re getting ready to open it up in Playa del Carmen. I had to look at my notes, the name of the actual city in Mexico. So we’re going into Mexico next. You know, so, so large but small. Does that make sense? I mean, hear me.
If you’re looking comparable to, like, household names, it’s always funny because you always get away with that, right? You say billionaire and not even know it. So, I mean, you kind of fall under the radar in that classification. But I mean, you could be highly wealthy and don’t have to be a household name.
So for sure. And I think there’s some benefit to to that to having Donny at that position of of fame, because when you are the grand Cardon’s the Gary vs Ryan’s doom and all those huge names in the sales and business development world, you get you you go into groups and it’s filled with trolls and acids. And there’s in the culture that we’re building is not that. And you get the people that find us and stick with us because Donnis, not the the big name, do it because they actually love the message.
And what Donny is saying is resonating. And I think that is that’s the cool part, because people that stick around want to be there, not because it’s Donny, but because it’s cool and the message is awesome. And then they then they say because well, it’s Donny, I have to stay. I’m not I’m not leaving Donny and has that type of relationship with the followers. Well, and I know I come with a warning label most times.
I mean, if I go anywhere, people are like, hey, before Donny gets here, let me tell you something. And I’m good with that, you know, because if they can get past the first level of how I come across, usually they’re going to walk away learning something that’s not always the case. But and that’s fun for me. I like the shock and all side of things because this is just how I am everywhere I go.
And it’s funny, there is a gal that is in her 80s that’s in my Facebook group that comments likes, shares, everything I do and will send me a message every once in a while. I wish you wouldn’t care so much, but I love everything you talk about, you know. So it’s. Funny to hit that extremes and having young kids, our demographic definitely skews older, but having young people come up to me every once in a while, you know, and like men, good stuff to go into an event.
And it was last year, around Christmas time, I went to a bourbon event where you had to have one hundred dollar bourbon to get in the door. And I walked up to this gentleman to introduce myself because I know who the fuck you are. I’m like, OK, every time I turn on the social media, all I see is your face. I’m like, oh, quit liking and commenting on my shit and you’ll never see my face.
But you laughed. It was a good day. We had a great conversation. So so it goes back to I mean, we we’ve really found a pretty cool dynamic.
So mix it up a little bit. I mean, just looking at it like technology kind of where things are. And obviously every single day this thing changes and it grows and expands. Yes. What’s your what’s your guys thoughts on, like the Alexa and the Siri and like just the voice audible side of things. What do you see that thing going?
Well, I’m fascinated right now with what audio is doing. I think clubhouse is in trouble because everybody went to clubhouse because they were home. Now everybody’s fixing to go back to work. And I’m not sure they innovated fast enough to keep all the predators away. Slack’s fixing and rule out an audio LinkedIn rolling out an audio. Facebook, for sure, is rolling out an audio. So I see something like clubhouse is going to become more of a cult underground, you know, and they’re going to have your diehard clubhouse people.
But I’m I’m fascinated with what audio is going to do in the marketplace. I mean, with Google even going into the audio game and making audio searchable, I’m pretty fascinated. So now you can go and when you type something up, it’s going to get to the point where it pulls up podcast episodes that talk about that particular topic because they’re searching in the audio side of things. Well, so I think there’s a huge play.
I don’t think we’ve scratched the surface of it enough to know what that play is going to fully look like and integrate. I tell you what I’m more fascinated about right now as fuck fucking enough T’s and what those are doing in the marketplace. And I keep telling everybody who, listen, I’m just looking for somebody that can teach me how to turn the membership’s for success champions networking into an NFTE tokin that people get when they sign up. That increases in value as we can grow as a company that if they decide to leave success champions networking, they can keep on talking or they can sell the damn thing.
Right. Or we get the option to buy them back, you know. So I’m fascinated with that kind of technology right now and see how that’s going to hit the marketplace, because I think it’s pretty, pretty crazy.
But Kevin, Audio. I’m just kind of getting into the audio thing. I had a company I worked with that tried to use Voxer for communication at one point and I lasted like two days. I’m like, this is dumb. You leave me a message, I still have to write it down, email me or message me or do something with it, because then I have a record of it. I don’t have to keep listening to it over and over.
So I haven’t I’ve been on some of the.
Clubhouse rooms and interactive, and it’s cool if you get the right room, you can have some really good conversations. We are in Donnie was in the room. I was listening over Zoom the other day and and we’re like, all right. So this is just a room of people who like to hear themselves talk.
And there was literally people saying, you know, one of them that we were listening to, he was using buzz phrases and buzz terms and not actually saying anything. He was such a greaseball sales guy. Oh, my God.
I know he thought he was being really profound, but he wasn’t. And I’m like, this is like making me dumber listening to it, though, so I don’t know what I think about that. You know, like my big focus is because I do a ton of the automation stuff is all the changes with the cookies and all the tracking stuff and how Apple and Facebook are changing that piece and how pixels are changing, because that’s a huge part for the automation, for how we segment and send the right content to the right people.
You know, Donny doesn’t want content on the New England Patriots. How do I know that if I’m not having that cool marketing data coming in from somewhere so, you know, that’s what I’m paying attention to right now, is that know what’s going to be the next thing? How is Google? If Google gets rid of cookies, what are they replacing it with? Because they’re not getting rid of that whole data.
You know, they’re not, because that’s revenue for them and it’s benefit for their advertisers that, hey, here’s how we know the right people are seeing your ads. So that’s my big focus right now, is how is this all shifting and what’s going to be the next thing and how do we stay ahead of it? So we’re able to when we’re at that point where we want to start doing that type of promotion, we’re doing the right stuff and we’re we’re set up and have the foundation laid to start taking advantage of it.
So this is a bit of both. You said right on the money side, you’re talking about being able to search through Google. Right. And on Kevin side, you’re talking about like the APIs and integrations. And so it kind of brings back to this say we had an opportunity to talk to a device much like a Google device or an Amazon device and say, hey, I’m searching for this particular content. And to your point, is going to search a podcast is going to find that podcast.
And that is going to give me that information and then goes back to your API. Then can I say, hey, I want that information. Could you hold it and save it here for me for later? Like, that’s the type of things that I’m thinking like, is that coming?
And if it is like, how can we use it? Yeah, I think that’s coming. But I also think that, you know, how like you do a Google search right now and it pulls up YouTube videos and it says, watch it, minute three. Twenty one for your answer and it gives a segment. I think you’re going to get that way with audio as well. So I think some high tech is is on the way to where they’re going to be able to decipher that stuff, because as the world continues to be a condensed information take, you know, Joe Rogan’s rarity, you know, Jack goes a rarity.
I mean, nobody wants to sit and listen to a four hour fucking podcast, you know, so so when people are reducing down to the tick tock world of 60 seconds and 15 seconds, you know, I think you’re going to find that they’re going to find those snippets and things like that as well. I’m wondering if there isn’t going to be a audio clip that as I’m walking down the street, it’s, hey, send Kevin a message to do this.
It puts it on our both our calendars, finds a time on our calendars for schedules. All that up invites the other people that need to be a part of that because it’s plugged into some sort of system. And I’m wondering how far A.I. is going to go to bring all the teams and everything together and how that plays out. But I’ll also tell you, I’m scared to fucking death of A.I. because I’ve seen total recall of all these other frickin shows.
And I do believe at some point A.I. is going to be the death of us. But pretty wild.
Yeah, I think I think definitely. I mean, is that the point now? Like, you know, if you’re watching Hulu, if you’re even watching, like Amazon Prime, they’re at the point now to where the commercials are based upon your search results. And then they’re also interactive commercials that says, hey, do you want to send the results or the link for this commercial to which device, like my son is device, my daughter’s device. And I’m like, how the hell are they?
And I’m looking at four different devices I can select from while I’m watching TV. And at the stake to your point, A.I. is going to take over everything soon enough.
Well, I watched this video. This guy, she teaches Facebook and tick tock everything. And one of the universities. And what she showed is like going through a Wal-Mart. Wal-Mart has listening devices so that if you’re on your phone, the ads will change by where you’re at in the fucking store. And so we all know Google is listening to us at all points. I had a guy jump on a zoom call the other day and you wouldn’t turn on his camera.
I’m like. We’re having a business conversation. Let me just be honest with you, if you and I can’t have a face to face, I promise you we will never have to do business together. I’m not doing business somebody I can’t look in the eyes and be turned on first before we turn on his camera. And he was like, look, you’ve seen the facial recognition software. I don’t want my face put on something else. I’m like, dude, if you’ve walked in any store in America, your face is already captured, get over it.
But you can be sitting just having a conversation with somebody.
And then as soon as you pick up your phone ads are already changed because Google is already capturing all that information.
Oh, and that’s the whole geo targeting thing. When I was getting started with automation stuff, I had a couple of real partners that that’s all they did was work with restaurants on geo targeting. So and someone’s walking down the sidewalk by the restaurant. They have you on their phone. The ads are served up for that restaurant or other restaurants right in that area. So that’s already out there. So the fact that they’re doing it in stores, just the the guys are just gotten better.
Yeah, I had a buddy that ran a software company and they always for conferences and conventions, they supplied the wi fi. And the reason they supplied the Wi-Fi, as soon as you log into that, you now could push every device that was next to that wi fi. And now they were advertising all the people on their phone, because if you get to people’s phones, you win. That’s why texting technology continues to advance, because every one of us has a dump email, write the email you sign up to send.
I mean, I just got a notice from Gmail that my Gmail is full. I don’t even know that was a thing. So I’ve got to go back to like two thousand and five or some shit deleted emails. But so we got those emails, so everybody knows that. So that’s why texting technology is continue to ramp up because you can reply stop to a text, but you’re still going to see that text before you delete the damn thing where the emails you can just let them go through and sit there all day long and see how if you can totally get to forty seven thousand unread messages, which was probably what my Gmail was that before I cleaned it up.
So it’s pretty cool. Yeah, it’s definitely some interesting stuff.
Going back to a little bit, talk about some like some great stuff. So in your NetWare right. You were saying like essentially you have five or six different business opportunities and all these business opportunities are all stemming from podcasting, growth, business development. So, I mean, like, how did you stage that and how did you understand when it was a good time for you to jump into another piece of the pie? Good time.
I can’t tell you when it was a good time. It was let’s pull this shit out of our ass. And I know how the summit happened.
Yeah, that’s true. That’s very true. We used to do you would do a Friday night live Facebook. You know, he’d be drinking cocktails, be like four o’clock on a Friday afternoon. Everyone’s chilling out. And everyone was talking about this sales conference I was going to be going on in Houston or something. Antonio, Antonio. And someone was like, we should just get a bunch of champions together and head down there and do some in-person hanging out, doing some stuff.
And they’re like, oh, yeah, that’s a cool idea. And then someone just out of the blue is that we should have our own.
And and that’s all it took literally, like a week later, Donny and I started planning the first summit and I wanted to call it on. That’s a real thing.
They wanted to really originally call it. Donny vetoed that shit. I’m not Pat Flynn, dammit.
I still have folders in Google in places that say on.
And if you could bycel like the imaging of that with that tag line on there, which is you and stuff like that for sure.
That’s that’s an NFTE come in the marketplace somewhere near you soon. But and that was real. And so we went from a Friday Night Live to hey, let’s do something in person, which led to holy shit, I just rented it at a convention center.
Still. Yeah. And put everything together.
And that was a massive learning experience. We’ve never done anything like that. And so Kevin had to learn some new automation stuff.
I had to learn some new marketing and then I had to pay for it all, you know, so there was a lot of moving parts. And like the magazine, it came about because people kept asking for more and more content. And I don’t even know who suggested that. We do a magazine. And I told I immediately vetoed the idea. I’m like, no, we’re not. Nobody reads a print magazine.
They’re like, no, no, no, do an online one. I went, Oh, I didn’t know you can do that. So we looked into it and now we’re, I don’t know, year and a half into a magazine with a bunch of readers after twenty twenty the covid Lockdown’s, it just literally got started.
And for fourteen in the morning, Donny messaged me on Facebook and says, Hey, what do you think about us starting virtual networking groups?
And I didn’t answer him because it’s four, 14 in the morning and normal people are sleeping. And so at six thirty he had messaged me. It’s like, so you didn’t reply. Does that mean my idea sucks?
And a week later, we had our first chapters.
So seven days later, we we are all Donnis mantra for the brand. And the organization is let’s break something so we aren’t afraid and we’re really building that culture. And people that come into our team was like, let’s go do something. Let’s try and go really big and see what we can screw up, because now we’re going to learn how to do better the second time.
And not every idea that we’ve done is worked. I mean, we do a 30 day sales challenge that I think I made nine days into it and 12 days.
And he’s like, Guy, I can’t do this is done. It’s not work and people are bitches.
I’m out of time. I recorded the entire training course, videos, workshops and everything else, and nobody did it. Nobody followed through with it. So we had to change that over to something completely else. So now it’s kind of a balance of, OK, do we go or do we get past?
Because, you know, one of the companies is we do a lot of podcast consulting. We’re teaching people how to launch a show and that’s running and we’ve got the workshops and everything going. But while we were putting it together, I had a lot of people with podcasts coming to me are like, do can you teach me how to grow my show? I’m like, all right, well, let’s figure that out. And so I told Kevin on the next project is we’re going to do a four week workshop where we’re teaching podcasters how to grow the show.
And it’s like winning. We want to that. I’m like after we get done with growth mode, neither one of us have the bandwidth that anything else on the table right now. So but now growth mode launch and I’m already working on those workshops and getting that up. And yeah, we used to at the beginning. We are flash the bang was really short and we have a really good idea. We put together the basic things that we needed for it to be viable and we throw it out so we get tested.
And that’s really what a lot of the stuff was, was. Let’s see if this works and and then if it does all right now, how do we expand it? How do we make it better? So while we have really had really cool ideas, we didn’t always go out to the full let’s have this fully develop like videos and custom graphic design and all this stuff like what do we need to actually have a viable core so we can test some people spend a hundred bucks on and we can see how the reaction is and then go from there.
And, you know, that’s what we did with the podcast or so we’re now getting ready to start. Our third iteration of is we did a basic one. It was like two hundred bucks or three hundred bucks to get in. And it was done on on Facebook in a private group and doing some training and a website. That’s basically how we launch the course. And then after that came back said, all right, so we need to change some stuff.
We we made it longer. We adjusted what we were talking about. Change the order up, fix the made the website a little cooler, added in some emails. But it’s still really basic and it’s doing what we don’t need, the big flashy stuff. We need stuff that works and that is advantageous for the members. You know, you look at some of the courses that are out there from different people and it’s all flash. It’s like cool graphics and cool videos.
And like you spend one hundred thousand dollars designing this. That’s not who we are. We want stuff that’s effective that that can actually be used by people who who were like us a year or two ago trying to figure out how to grow our business.
So, I mean, I think you guys are bringing us on some serious, serious questions. Right. Like like and obviously you’re doing it now. So if we’re going into this space, right. You’re talking especially what you guys are defining a profit first. But a lot of times we here give away, give away, give away first. So like, where is the equilibrium? And like, how does someone, you know, prime example, like with a podcast, you can kind of give away content all day afterwards.
You can kind of set up and have these Facebook groups and you can kind of go in the community and talk. But when do you start capitalizing on monetizing?
I think if you have to ask, when you capitalize on monetizing, you’re in a bad spot out the gate. I think it’s more important to know exactly what you’re creating and why you’re creating it. And I’m OK to create to make money. But I think for us it’s always been built on a premise of how do we teach others to do what we what we didn’t know as we were going through it. So I think for most people, I think it’s an unfortunate school trial.
And error, you know, is we’ve put a lot of things out there like, oh, this is going to hit. People are going to jump all over this and fucking crickets, so I don’t think there’s a magic bullet that says, hey, when you get to hear Monitise, I think you create you listen a fuck ton and you start trying different things. I mean, like to Kevin’s point on courses, we learn to never build it than sell it.
We learn the answer that you sell it, then you build it, and that way you’re building it on the fly as you go, doesn’t mean you don’t have steps and everything in between to make sure you stand on the right course. But if you build it and then try and sell it, you’re most likely to have just built the wrong fucking thing. So flip that to what can I sell and then let’s go put it together. And that’s how we’ve pretty much built everything that we have, you know, to to the test of Kevin’s ability sometimes.
And my son. Yeah, because it always starts off, hey, what do you think about X? And that’s where we go. So I think for most people is is get out of the creative side of things and get out front and get into real conversations. You know, if you’re a coach, consultant, something like that, if I can put together five or six people, charge them a nominal fee. Right, a low dollar to three hundred dollar fee, get people in, learn what they want, what they’re into, and then once you got that, turn them into your champion to go around, sell other people to get into it, you know, and then continue to build off of that.
And if that works, go bigger with if it doesn’t work, pivot.
I think you brought that up. I mean, I think clubhouse is not designed for that. But I think if clubhouse was used for that, it would probably be way more effective. Content being created post clubhouse.
Yes, a great a great clubhouse has been a good networking tool to get to people that you wouldn’t otherwise get to. You had the chance. I mean, I got I was I don’t know if it was Gaieties first day, but I was scrolling through the the the different rooms and all of a sudden it pops up and says, Gary in this room. And I clicked on that room and I was like the fourth person in there. And I just raised my hand and I got up there and I question I asked him right now, but I’m like Gary Busey on stage.
I want my brand up there just in front and center as well. And he was he came and he answered a couple of questions and he goes, all right, this was the test. And he just left, right, close room. And then you saw the next day he was starting to do more things on clubhouse. So I don’t know if that was actually his first time on clubhouse or not. Was kind of cool to to see that happen.
And, you know, I’m not paying to go to a Gary V conference. No. No need. No desire. It’s not my frickin audience to be targeting, you know, but clubhouse gave me an opportunity to be in the same room with him. And you go listen to some cool people. Yeah. A problem with clubhouse now is my ego’s big enough that if I can’t get on stage, I’m not staying in the fucking room.
Well, I mean, that’s legit.
I mean, you’ve got to think bigger and bigger and you have to stretch your vision constantly. I think a lot of people, they fall short on that and they’ll sit in the room and just wait and wait instead of just saying to hell with it and move on to something else.
Yeah, for sure. For sure. Absolutely. That’s crazy. Yeah, go ahead.
It all comes down to men. I don’t believe in goal setting, but I do believe you got to have a vision crazy enough to scare the shit out of you and the visions, right when other people want to help you build it. And I think that sums up what we’ve done with success champions. If people keep popping up, they want to help us go bigger with it. And I think we continue to create an environment that allows people to test their skills and step outside of their own personal comfort zones and go bigger than they thought they could.
Because I tell you, anybody sticks around me long. They won’t stay small for long or they’ll get pushed too damn hard and they’ll get out. But, you know, life’s too short to play such a small game. So so it’s a lot of fun to bring a lot of people along for the ride.
Yeah, I think it’s a cool thing that you have set up the situation that you have in hand. Right? I mean, obviously you have a situation to where you’re not only motivating, you’re pushing and you’re inspiring people, but you’re holding them accountable and by hold them accountable by default. They want to help you grow for sure. For sure. Stuff like that. That’s that’s like the secret formula that you have. And I guess for anybody else, listen, like they’re trying to figure out, OK, well, how and it’s like that’s always the question that you always going to be like knocked down was the how if you I would if I could ask if we I would say just fucking get out there and do it.
Yeah. It’s totally it’s action. And the thing that’s popped into my head only does this all the time. Someone will talk to like I really want to want to blog or I want to do this thing and he’s like, OK. And he goes into our our big Facebook group and says, so-and-so is going to set the goal to launch their blog by this day or whatever they want to do. If she does it, she gets to be on the podcast is a guess.
If she doesn’t, then she has this like and he literally calls people out in front of the big group and hold them accountable. And it’s a supportive way. We’re all we go get it. But now they’re like, oh, crap. So it’s forcing action and getting people past that.
How do I do it? Analysis thing and and just getting the fuck out there and doing it.
And that’s really what a lot of what we do with our members is, is just getting them out of their own way so they can do things.
Yeah, I think we’re first in action and get them out of motion.
So do you think there’s any wrong formula for a second? I mean, obviously anybody can apply action and and obviously you kind of keep when to work something, but is there ever going to be a wrong hole that they could be digging into? Oh, for sure.
But the great thing about being in the wrong hole, trying to fuck around, dig to the left, go a different direction. Unfortunately, in business, I think there’s a lot of good calls. And I think oftentimes because too many people think too much. That they’ll dig themselves so far into the hole that there’s no way out of it. You know, I love busting the chops out of my tinkerers and thinkers on, like, quit thinking, turn off the fucking thinker and move, because in most cases, action will fix a lot of damn things.
People want to sit back and create mode, and Kevin will attest. I’ll go from idea to we’re launching in a very short amount of time, you know, because I know if we don’t start breaking things, we’re going to get into analysis, paralysis and everything else is going to play. So I think you always have to keep your vision of where you’re going, what are you creating, how you build it. I think you’ve always got to keep that out there and know what that destination is and then you start building towards it.
And I think because of Danny and my background with the military, we were in situations where all of our missions were time based. You will accomplish something by this time. You will. No questions asked.
Will you will take this town no later than this day or you will espie on this time. And there wasn’t wiggle room with that. So as I’m an officer, so we I have all my training as I’m planning and how to plan operations and do that type of thing. And we’re taught that an 80 percent solution right now is better than one hundred percent solution too late.
So that ability to just take action and make a decision and move forward and then understand that, hey, your plan is probably not going to survive first contact with the enemy and you are going to have to adjust. And that is really hard for a lot of business owners and entrepreneurs.
Never been forced to be in that situation to handle. And it’s like, well, I want to make the right choice. No, make a choice. Just I don’t care what it is. Just make a decision and let’s go with it and figure out and then we’ll adjust fire once we start. And that’s uncomfortable for people.
So I think you, too. I mean, you guys are just dropping nuggets left and right. So in your point that you just brought up, Donnie, was people get caught up in creating what then you’re saying take action so someone may perceive taking action as creation. Right. So, like, how do you how do you define those two different things?
So, you know, it’s really, really, really simple. It makes me revenue. It’s action. If it doesn’t make me revenue, it’s motion.
And I think most people and there’s nothing wrong with doing nonrevenue generating activities. But do those nonrevenue generating activities during nonrevenue generating hours. So, like right now, Kevin and I are out front, we’re on a podcast like this having great conversations, you know, we’ve been doing this shit all day, being interviewed on different shows all day, having a conversation. We’re going to promote the show up again today when we both log off of these shows. Now we go do motion.
Now we go do the creative stuff. Right now we go and we work on the business. I’ll just drink more than he does. And I think people get it turned around and they are doing the activities that they mistakenly think is action and it’s just motion and they keep doing it because it makes them feel good. Oh, if I create this meme, if I create the social graphic, if I do this, I did something today and then most people get to the end of their day, they turn around and like, fuck, I didn’t do anything.
I spent four hours trying to make a social graphic. And good, when I started time on target, the second time when I did the big pivot after my deployment, I spent a ton of time in motion and I thought I was being doing really good things. I was creating I had this vision of what I wanted to build for a company. So like I created a culture deck and my immutable laws and who the company was going to be and marketing stuff and all these things are really cool.
But none of them drove revenue into the business and none of them were actually getting prospects into my pipeline. And they were all cool. And I’ve used them over time and I’m glad I spent time on them now. But when basically I had a brand new business and I wasn’t doing the stuff that I needed to do to make the business succeed. Fortunately, I had just come off a deployment. So I you know, you don’t spend anything when you’re on deployment.
So I had money to live on. But if I was a brand new business that was depending on revenue, there is no way I would have survived because I did not have revenue coming in. When I was doing all that stuff, I thought I needed to have to be a real business.
So I kind of did. It leads me into kind of like what’s what’s this new podcast? Because obviously you guys have had podcasts, you’ve built businesses, you know, you have magazines, you have all these different tentacles. Why a new podcast and what does that do podcasts about? So we’re on growth mode to specifically put out content for people to scale and grow their business, and we’re doing it from a unique standpoint because Kevin being more introverted, me being more extroverted, we both have dynamic sales backgrounds.
That’s where we come from. Kevin, very much in the tech game out front, doing all the other stuff. So the idea behind the show is teaching people how to get scale and grow their business. Why? Him and I debate different styles of how to do that, and then I spend a lot of time making fun of him.
So which is a lot of fun along the way. But it’s geared towards that small business owner that is on the grill right there, getting ready to start hiring. Employees are starting to start trying to figure out how to scale there to the point of moving beyond. I’m building a job for myself and they’re ready to start building a company and start changing that thinking in that thought process so they can go a lot bigger.
But our stuff’s not for the faint of heart. I think the biggest feedback we keep getting is I love my style and Kevin’s put together because I’m usually blunt, direct in your face in a nice manner. And Kevin, so matter of fact, all the way through it. So you’re getting some wisdom and knowledge push very quick and very hard at you.
One of the big things we’re trying to accomplish with this show is one we wanted to be entertaining for everyone listening and educational. At the same time, we’re definitely going for that edutainment thing, but we want each show to provide our listeners with one key tactic. One thing they can actually leave the show and start doing right that day. A lot of times you listen to the show, you go on the OK, check out this webinar and you’ll learn how to do this.
Well, yeah, I’m going to learn how to do it. But now it’s going to take me two months to build the freaking thing before I can even start using it. So all of our episodes, people are going to leave every episode of I can go do that right now. I can add that into my business development or my management business management or whatever the topic is. And I can start doing that and impact my business immediately. So it’s not a we’re going to do this big grandiose thing that’s going to take you six months to build out and you can start doing it.
By that time, you’ll learn something new and not even be doing it. It’s like, no, here’s what you do. Go do it and start making an impact on your business.
So how are you guys staging that? I mean, obviously, it seems like it’s organic in nature, but I mean, you kind of have to have a topic at hand. So are you like prerelease in the topics? Are you just going to just launch it and say, oh, today is yeah, we’ve got one of the funniest things in the world.
So I’ve had a pretty successful Facebook group called Success Champions for for quite a while now, over fourteen hundred small business owners. And I don’t say that to brag. I say that’s where we’re getting all of our content. So we use that group and all the time I’m asking questions and trying to understand where they’re at. And we’ll put out questions like what are your biggest struggles when it comes to sales? What are your biggest struggles when it comes to scaling and growing your business?
And then they give so much content to talk about. So we have an Nasonov spreadsheet and a spreadsheet and Azana app where we go in there and we list out a little. During this conversation, I went in and added a topic for the podcast, or I’m we’re going to use Kevin to specifically talk about how to use Facebook groups to grow your business by not having your own by going and stalking groups.
And I wrote them a little I just add that to our Sonneborn. Shit like that keeps happening. So we get together every Friday and we record two episodes, minimum, sometimes three, just depending on how quick we get through. And, you know, we have an entire team behind it now, you know, so it’s not us editing is not us putting all the stuff out so soon as we’re done, other people pick that up and start running with it.
Yes, I believe the rule was success champions where I did all the things. Fuck you. That’s a lot of teamwork.
You started success champions. You were doing an hour long episode every day, a daily.
So you were recording. Where does this pull it back from?
So you were doing daily episodes with daily releases or just daily recordings? I would sit down. When I first launched Success Champions, I would do nine recordings, hourlong every Friday. I would start at like seven o’clock in the morning and like six o’clock in the evening with no breaks. I mean, I would literally in between zero run and take a piss and threw a hundred episodes. I launched I release a daily episode hour long every time, and I edited my own stuff for the first I think ten episodes before I outsource the editing of it.
And then the first editor just couldn’t keep up with your business done with someone out there is going to hear this shit and like the hell with it, I’m going to wear a catheter and I’m not going.
I’m glad about that challenge out there.
I’m sorry I was such a fucking slacker that I had to run up the GOP’s.
I see what the dude’s challenge is going to be, but that was actually looking at the the Guinness record.
I think it was something like maybe like forty eight hours of longest podcast ever or something like that.
Oh my God. Yeah, yeah, yeah, yeah.
It’s crazy. Crazy. So I mean this is the closest thing out. So I mean for our listening audience. Right. Pretend this is one of your episodes. And what’s the takeaway from this episode that you want people to go on and actually take action right now?
But I think with this whole thing, it’s one hundred percent about knowing where you’re going and then taking the steps towards there and always using that as your counterbalance. So it’s it’s about having that vision. It’s so damn strong that other people want to get on the train and run with you and having that vision to be you’re out of bounds like you’re on a football field. Right. This is too far left. This is too far right. Let’s play and let’s play the first downs and setting those milestones along the way to to get there.
And I look at the business, as always of, you know, this is where we’re going. But what’s the small steps along the way that we’ve got to accomplish get through it. So if you’re a business owner, it’s really set a vision that scares the shit out of you and you know, the visions, right? When other people want to jump on board and run with you and then every day look at your business and realize if there’s not some form of chaos, you’re not going big enough.
Because if it is hunky dory and things are comfortable, you’re fixing to have a very rude awakening. I’d rather control the chaos and knowing we’re going into it versus being comfortable and sit and then all of a sudden look up and go, holy fuck with my business, go. I want to there’s a great analogy of Buffalo that I’ve always loved. When the thunderstorms roll through the plains, cows will actually try and outrun the rain. And so they stay in the rain longer.
A herd of buffaloes when those storms come actually charged with the thunderstorm and they go straight to fuck at it. And the reason they do it, because they know they can get on the other side of it quicker. And I think if you’re going to run a business, you need to be like a fucking buffalo and charge straight at that shit.
And that’s the only way to fly and the only way you’re going to grow that it should be a t shirt charge like a motherfucking buffalo with a pocket. But what are you talking about?
Kevin Reget the Bryan t shirt was your closing remarks.
Kevin Oh, it’s funny because Donnie and I, while we have different personalities, he’s a highly extroverted. I’m the introverted how you see type. We have really similar outlooks on on stuff. And for me that what popped in was the whole idea of taking action and stop analyzing and going through that whole analysis paralysis thing and just do something and do a life, do a live on Facebook, start a Facebook group, invite people into it, do something that’s going to push you to get in front of the right people and start having positive, engaging conversations that over time we’re going to turn into sales.
And this isn’t a get rich quick thing. Go make a podcast or go make a Facebook group and you’re going to sell stuff right away. No, it’s start the steps that first action is just creating the group. The next action is posting in it. The next action is doing a live in it. You know, all those are action that generate revenue over time. And that is the big thing that people need to do, is stop thinking about it and just go do nice, nice.
Or you’re definitely fellahs a bunch of bad asses on this particular podcast. I appreciate you guys time. And then I definitely look forward to following you guys on a bandwagon and swinging from the trees with you guys.
This is awesome. Thanks for having us. Yeah. And always, guys, do me a favor, man. If you guys get any value out of this thing, follow, not just fall, boss, in case it is frickin awesome. Great question, dude. Great stuff. Love hanging out to brother and keep going. Big shots coming your way.
I can feel it there. I appreciate. I mean to think that this entire thing was improv with no written questions all off script. So that’s kind of like the way it should be, you know.
For sure. For sure.
Say Grant over and out.
Founder & Partner Of Success Champion Networking: Donnie Boivin & Kevin Snow AKA Badass Uncaged Bosses – S2E17 (#45)admins3602021-04-13T01:07:25+00:00
“Be sure that this is something that you want to pursue for your life and that you won’t get bored with it. So I’m doing my dissertation right now on the claims of Jesus, and that is something that I know I won’t get bored with. But if you choose a specialty, that’s going to be you. Whatever you put after your Ph.D., if it’s in the New Testament, that’s going to be your bag, you’re going to be known as that. I’m going to be known as the Jesus apologetics guy. That’s cool with me.”
In Season 2, Episode 16 of the Boss Uncaged Podcast, S.A. Grant showcases the Easter holiday by sitting down with The Apologetics Guy, Mikel Del Rosario. Mikel is the Apologetics Speaker & Trainer of ApologeticsGuy.com and the host of the highly successful Dallas Theological Seminary’s The Table Podcast. Mikel’s niche is in helping Christians explain the faith with courage and compassion.
Mikel grew up in a Christian family, but by helping people defend or explain their faith, he began to have questions about his own faith. This became the catalyst for a journey of self-discovery and being comfortable with starting an open conversation about religion.
“People would ask me questions about what I believed and sometimes I don’t know what to say. Eventually, I found out there were a lot of Christians who just didn’t really know what to say. They wanted to get into spiritual conversations with their friends and family members who maybe saw Christianity differently; maybe from another religion or of no faith. They needed help because I needed help and I know there are people like that as well.”
Don’t miss this SOUL-FILLED episode covering topics on:
The importance of being open about your beliefs
How this entrepreneur re-invented himself
Corporate America and the line between Politics and Religion
And so much more!
Want more details on how to contact Mikel? Check out the links below!
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Welcome welcome back to Boston Cage podcast. On today’s show, we give you a little backstory to how I came to meet you. So at Pod Fest 20, 20 this year, I had an opportunity to be to do a speaking engagement and kind of give some insight to what I do. And in addition to that, I offered up to help other podcasters with some growth strategy. The was one of the people that won the opportunity to work with me.
So offline we had opportunity to kind of talk about his business, talk about strategy, and just doing the research of who he is and what he represents and his products and services. And he will tell you a little bit more details of what that is. But I wanted to kind of bring them on the show because I haven’t had a guest like this. And I think it would be very powerful, influential to have someone of this magnitude on the show.
So without further ado, Mackell del Rosario, how are you doing today, sir?
Good, good. Thanks for having me on the show. Great, great, great.
So I kind of give you a little a little fluff. I really didn’t disclose who you are and what you do. So why don’t you kind of give our audience a little bit of background of who you are?
Sure. I’m Michael Dell Rozario and I have a full time position at Dallas Theological Seminary. We’re on the podcast manager and host of the Table podcast. And I’m also doing a Ph.D. right now in New Testament studies focusing on historical Jesus studies. And that’s part of my entrepreneurial side actually, is I have a brand called Apologetics Guy where I help Christians to better explain their faith with courage and compassion. So I be speaking. I have a curriculum that I make available to churches so they can help their people navigate difficult spiritual conversations as well.
And so I’m kind of one foot in your regular nine to five, although maybe not a regular nine to five, because I don’t know a lot of people whose full time job is actually podcast management where they can do that full time. But I do that for our institution, for Dallas Theological Seminary, and that I love speaking at churches and youth events and helping churches with my curriculum as well.
So this is going a little bit more on the coming when you’re talking about that particular niche. Right. And to the meeting that you and I had. You know, I made the mistake and I called it a church. So why don’t you kind of just explain, like, what is it that is actually done at that particular location?
So Dallas Theological Seminary is a school where people go to get graduate education, to be counselors, to be pastors. I’m a student as well and I’m studying to be a professor. I’m also an adjunct professor. I teach at William Jessop University. I teach Christian Apologetics, which is helping Christians to give a rational defense of the faith and better explain their faith to people and then and also teach world religion for them. So the business, generally speaking, is education and training.
And then my specific niche, if you want to drill down beyond just the Christian community, is Christians who want to think deeply about what they believe and have better spiritual conversations with people who see Christianity differently in a way that’s that’s not divisive in a way that’s that’s actually attractive and healthy.
So, I mean, as a unique niche, right.
I mean, we see more so the church’s platform of revenue is completely different than what you’re doing. You’re just kind of go into that a little bit. So the differences between what you’re doing and in church. So what’s the differences between the two?
So for me, I’m just a sole proprietor, so I have a sole proprietorship. Apologetics guy is a registered small business here in Dallas, Texas, which actually didn’t have to do in California. But the rules are a little different. So when I moved over here, even though I was selling intangible digital products, I had to register as a small business. And so churches are nonprofit organizations. And so I’m I’m not a five or three C, so that’s one difference.
Of course, churches have generally that donation driven, donation based mine is a product or service. People will buy my curriculum online or they’ll give me an honorarium to come out and speak at their events. And so that’s how that’s that’s different. I’m kind of a solo pioneer in that regard. That’s a missionary work for a while as well, where I taught overseas at a college. And that was kind of like a hybrid between the two, because I worked for a company, a nonprofit organization called Converge Worldwide, based in Illinois.
But I did have to go travel around America public speaking at different events and churches and kind of generate the money, generate the donations to fund that project. So I’ve had a lot of experience doing kind of in both worlds. I was a youth pastor as well in the Bay Area in California. So I know the church side and I know the entrepreneurial side, which is actually quite great for me. When I first started my curriculum because I was like, what did I need then when I was a pastor, what did I need?
And then I was like, Oh yeah, well, I’ll just make that now. People will people will be able to be helped by it, so especially your niece’s personal development to a certain extent.
I mean, but you have a particular sub niche in that. So you’re not just for development. You’re not just one hundred percent religious base. You’re you’re essentially a hybrid. And like you’re saying that you have a business model that helps you get that message across and also helps you with personal development. And also you have opportunity to kind of get into course development as well. So backing up a little bit. Right. How did you get into this space?
How did you get into this market? Well, probably the question of how did I get into Christian apologetics is a discipline. Helping people defend or explain their faith was just started really with my own questions about my own faith. I was raised Christian, had a lot of questions about are there good reasons really to believe God exists? There are good reasons to believe what the Bible says about Jesus. And if I get in a conversation with somebody who doesn’t believe the Bible is a is a warrant for them to believe anything, what do I say?
And people would ask me questions about what I believed. And sometimes I don’t know what to say. And eventually I found out there were a lot of Christians like that who just didn’t really know what to say. And they wanted to get into spiritual conversations with their their friends and family members who maybe saw Christianity differently, maybe from another religion or of no faith. And they needed help because I needed help. And I know there are people like that as well.
So I got a master’s degree in Christian Apologetics at Biola University. And I went overseas. Like I said, I did some some teaching there to help students with this this whole area of of knowing what you believe and why you believe it and how can we dialog with people in a healthy way about our faith. And then long story short, I got into a church where I was a youth pastor and eventually I moved away from there and I had no job.
And, you know, this is kind of like a lot of entrepreneurs have the story, right? So the is sitting there with no job and you’re bleeding money and you go, OK, so what can I do now? It’s time to reinvent myself. I go, hey, wait a second. I have this master’s degree in Christian Apologetics and I just kind of forgot all about it. And so how about I just reach out to some churches and homeschool groups and see if I can do some speaking and get to meet some people?
I eventually and here’s a little bit of advice for anyone who wants to do public speaking. Just get out and speak as much as you can totally for free. Just just get out there and do it. And if you’re part of the Christian community and churches, homeschool groups, things like that, that’s really helpful. But I once drove up into this mountainous area to speak for twenty dollars in gas money to a whole bunch of homeschool students. And while I was there, there was a lady in the audience who heard me speak and really liked what what I was doing and training the students.
And she was connected to a megachurch in the area called Bayside Church in the Sacramento area in California. And she got me connected with somebody over there that was running a very large, like three thousand person apologetics event. And so that’s how I kind of got back into public speaking after being away for a while and doing apologetics. And that’s how I kind of started getting getting known in the field. And I just started from that. You just you never know how how a small thing that you don’t really know is going to is going to blow up.
It does sometimes, though.
So, I mean, just to see this podcast as a diverse audience. So to find apologetics, I mean, what what is what does Webster say that is and what’s your definition of that?
So apologetics is a technical New Testament term. It is from from the Bible. And first, Peter, three fifteen. And it’s usually translated reason. It comes from the Greek word apologia. And so it is being able to give a reason for what you believe. So that the specific definition is that it’s a is a subbranch of theology that’s about providing a reasoned justification for Christian truth claims. So it’s kind of like, all right, so you can have faith.
A lot of people have faith in different things. But why do you have faith? Are there any any reasons beyond just it makes me feel good that that you believe in God or you believe that the Bible is a reliable when it talks about Jesus. You saw the description and, you know, hopefully that our audience could kind of take that and understand your point of view of where you’re coming from. So going back into the business. Right. So you said that you kind of just reached out.
So you already knew right away who your niche target was. And it seems like your niche target at the time was reaching out to church churches directly to do speaking engagements. Is that still your target audience currently to is there?
Well, right now with covid, there’s not an awful lot of public speaking that’s going on. This is the first last summer was the first summer. I haven’t I wasn’t booked to do any speaking. I’ve been doing a bunch of Zoom’s, actually. And so that’s kind of where I see, at least for the short term during the pandemic, some of this training going into. But as I said, I’m also a professor at William Jessopp University, so I teach online for them.
So there’s a lot of online education is pretty secure right now. So that’s that’s been helpful. So, yeah, my my niche is kind of divided up into a few groups, one, just individuals who want to learn how to have better spiritual conversations and you have good reasons for what they believe. And then to church leaders and ministry leaders who want to help others to do that. But maybe they don’t have an awful lot of time to prep.
And that’s where I have that curriculum that I created. It’s called Accessible Apologetics. And then pastors are event organizers who want to book me to speak if they’re doing live events or even zom events. And so they can go on apologetics guy dotcom and see those three three options for the three different groups that might hit my site. Yeah. So like with the curriculum, I was thinking, what did I need when I was a youth pastor? And I’ll just make that.
And that’s actually been it’s sold really, really well. Actually, I’ve put out a bunch of other products that don’t sell well and then I just made them free after a while because it’s like, here’s another tip. If your products don’t sell, just give away because they’re not selling anyway. And you’ll get you’ll get to help people, which is why you made them in the first place, hopefully.
So, I mean, it is a good segue to, I mean, overcoming hurdles. So you’re in a space to where obviously in corporate America they tried to separate religion and politics from a work environment or business environment. But your business is associated directly and correlations with religion. Yes. What hurdles have you faced on that journey? Walking the line between the two. You know, I’m not really sure how to answer that question, because I haven’t faced a lot of hurdles in terms of not being welcome in certain spaces just because of my my religious views.
So I would have to say none right now unless I thought really hard about it.
So, I mean, are you so if you walk into are you walking into any church per say or would you say would you be able to walk into like a Buddhist temple and try to do a speaking engagement there, or particularly a Baptist? As far as the segregation of the nationalities of churches, are you and have you done multiples or are you more focused on just one?
OK, yeah. So Christian apologetics is directed toward helping Christians. At least my mind is directed toward helping Christians be able to engage with other people from other faiths. I haven’t done any work actually going into another house of worship and presenting the Christian viewpoint, for example. I guess the closest thing to that is I spoke in a bar once, which is pretty awesome. I spoke at a bar while there was a baseball game playing outside and we had kind of a private loft that we had rented out.
And so that was interesting. But yeah, I guess that’s the closest thing I’ve done to speaking in a in a kind of a secular or non Christian environment.
Gotcha. Gotcha. So we always this is a question that usually asks everyone because everybody’s origin story is uniquely different and their journey to success is uniquely different. Right. So we always hear about the success stories that take 20 years to become a reality. But to the general public, it may have been perceived as an overnight success. How long did it take you to get to where you are currently?
Yeah, pretty much about that that 20 years, because my my field is, generally speaking, education. And so, you know, there are a lot of people who come straight out of college or really excited about what they’ve learned and put out podcast, put up blogs. But when you’re when you’re operating a space that can get kind of technical, especially where I’m talking about historical Jesus studies using the tools of historian to find out what can we all agree on about Jesus.
Regardless if you’re an atheist or a Jew or any other faith, what can we look at the actual evidence and look at the Bible as historical documents and just, you know, talk about them together as as people from all different backgrounds? You have to have some education to do that. And so I did that master’s degree in Christian Apologetics, graduated two thousand three, then I did some student. Well, it wasn’t really student teaching. It was that missionary work.
But I taught students over there for a couple of years. And then when I came back, I did the youth pastor thing, started the apologetics guy brand, and then I jumped into something called ATHM, which is a master of theology. It’s one hundred twenty unit graduate program at the Dallas Theological Seminary. And that’s where I focused on historical Jesus studies and decided I wanted to do a Ph.D. on this. So, yeah, it takes a long time because you have to have all the all those credentials behind you.
And Lord willing, I’ll be a doctor soon, and that’ll just open up more avenues for me in terms of publishing, in terms of teaching at different institutions and things like that. Got got it.
So it was one thing that you would have done differently if you could do it all over again. On the one hand, the doing the teaching in the Philippines took a couple of years stateside to raise the funds for it and then a couple of years overseas to do the work. And so if I had just jumped straight into the master of theology from that master’s and Christian apologetics, I would have truncated four or five years off of my path. But the thing is, I learned so much.
Speaking at over one hundred churches around America and just the public speaking experience, the networking with different pastors working with a nonprofit like Converged Worldwide, I was able to raise two hundred and fifty thousand dollars for them through the speaking. And that just that was just so helpful when it came to launching out on my own and doing my own apologetics ministry, because I had that background of how I knew how it worked in a nonprofit world. And then I was also a communications and advertising marketing emphasis at Biola University as an undergrad.
So I was able to take those tools as well and kind of put them together. Right. So I was like to say that I think for Christian church workers, you need to have some kind of a side hustle because very few people in nonprofit work are getting rich off of what they’re doing. And so if you want to have a comfortable living to take care of your family, you’re probably going to need to supplement a little bit. And so I see people doing, you know, sensi and like advocator and like a variety of things like that.
But there’s a way, I would say, to branch out off of your actual expertize and help people in that niche, whether no matter what institution, school or church you’re associated with, even if you leave those places someday, you can always take that brand with you. You can always take your expertize with you.
And so I recommend that as definitely some insightful information to take to take heed to what you’re saying. So in addition to that. Right. So on your journey, obviously you have a lot of education, right? You couldn’t do what you’re doing without education. But in part of that, you’re also you’re busy.
You’re you’re a business savvy person. Business savageness is definitely there. Do you come from an entrepreneurial background? Do you have entrepreneurial history before you jump into that space?
Yeah. You know, my parents actually started a college in the Philippines, and I would always learn things about how entrepreneurial my dad was. And he would just want to tell me certain things, like one day we drive by some place and he’d be like, That’s where I used to sell refrigerators with your uncle. Like, what? You sold refrigerators. How come I didn’t know about this? And then just me myself when I was in high school, I grew up in the Philippines and there was a time we had no electricity, no reliable electricity in the main city, main capital city for for a year plus.
And so I started selling invertors, which are essentially truck batteries that can power a computer and power a refrigerator. I use one to power my guitar amplifier and an electric fan.
And so I just kind of found what do people need right now? How can I help my neighbors with this crisis that we’re having? We all need some kind of way to keep our refrigerators running. And so, yeah, I’ve always just been entrepreneurially driven that way. And I like the idea of serving people and putting a brand on it and finding finding where people need help and then fulfilling those needs.
Yeah, I definitely I find and this is one of the reasons why I wanted to have you on the show, because again, in that consultation session that we had, I realized very quickly that you’re not the standard perception of a pastor or educator or minister or any of the definition of what those words are. And just now hearing a little bit more about your background and you have a marketing and there it is like that. That was as I was like, there’s got to be something else going on and then discloser.
So so obviously, I would think that being that your dad was an entrepreneur, do you think that was a part of the fact to your current success? Yeah, yeah.
He he had I mean, we had Christian theology books and things like that in the house. We also had a bunch of marketing books. And I remember once when I was in high school that I went to the bookstore and I bought I bought this marketing book was by Al Ries and Jack Trout. He was called The Seven Immutable Laws of Marketing, I think it was called. And somebody saw that at high school. And they’re like, what class is that for?
Like, not just for fun, like just for fun. So, yeah. And when I was in college as well, first first thing I ever bought on Amazon, actually I was on Amazon first Amazon purchase was in nineteen ninety eight I think. And I bought a book called The One to One Future by Peppers and Rogers. And that kind of predicted so much of the mass customization and the whole like Internet commerce thing that just we’ve seen. So that was, that was almost like a like a foreshadowing to me of what what was.
Possible and really opened my eyes and got super excited about it. And I just now remember that when I was in college before there was Facebook or, you know, I’m dating myself here because, you know, 98, I was shopping online in college, but I put together a little online community called Cyber Missions, and I helped connect students who wanted to go overseas and do humanitarian missionary work with organizations who who are looking for people. And I was just kind of the middleman and connected them.
And there weren’t a lot of those kinds of nonprofits out in the online world. And so and so I did that. Yeah. So I learned all about domain names and all that way back in the day in ninety eight when before the dotcom boom and all that for Pops.
Well yeah. So I mean alluding to, I think we go back maybe a couple of minutes in this particular episode. You talking about socially, you raised funding, you said it was like two hundred and fifty thousand. Yeah. That I would think that is a hell of achieving success. Right. In addition to that, that particular podcast, how many viewers do you currently have right now?
Well, right now we’re on YouTube and we’re on all the audio platforms. So interestingly, our YouTube videos, all the YouTube videos have only eighteen thousand views, but the audio is over six hundred thousand downloads at this point. So it’s a pretty broad reach. Honestly, stats are a thing that it’s been difficult for me as a podcast manager to kind of wrap my mind around, especially since we have so many different platforms that we’re on. Recently we got on the Christianity Today network and they’re running ads on our show while they’re running ads for other people on our show.
But they take care of all of all of that. And so it’s all consolidated now with them. So I can do stats on audio, but there’s still no good way to pull YouTube stats in along with that. But, yeah, it’s it’s a pretty large audience. And so we’re mindful of that as we produce our content.
Yeah, I think you’re definitely being modest, right? I mean, you’re talking about six hundred thousand, right? You’re talking about you raised two hundred and fifty thousand and you’re talking about you also has to figure out a way to monetize the podcasts. All three of them are great feats by themselves. And coming from like a podcast background, marketing background to your point, juggling all these things is not an easy task, but you have multiple hands on deck, multiple software, and you have to kind of keep everything in alignment.
So to think about these are three major goals that you achieve. And how long did it take you to achieve those goals in this current market sector? Well, that 20 years that you were talking about was pretty much it, yeah, for you to 20. Well, I’ve been told that podcasting has been around so close to 20 years. Right. So how long has a podcast been life?
So the podcast, the Dallas Theological Seminary went live October 2012. And I came here to Dallas to do my master’s theology in the summer of 2012. And by the end of that semester, I had made contact with my mentor, Dr. Darrell Bock, who is one of the historical Jesus experts. And I asked him if he would be my mentor, that I just boldface asked him if he would be my mentor because I love what he’s doing in terms of being super respected in the scholarly world, but also being able to speak to the popular world in the popular audience.
And he gets on different shows like ABC and, you know, Fox News and kind of mainstream places will we’ll call him when they have comments or that they need for for religious topics.
And so I wanted to be mentored by someone like that. So he started the show and it was just him who is hosting. So I started as an intern with him, just kind of helping to do show notes and time coding and things like that. Well, eventually then I got hired on part time and then eventually full time. And eventually he invited me to be one of the hosts of the show. So that really is how I got involved in podcasting, is first managing the show and then being a host on it as well.
So in the last eight years, you’ve come to it multiple times to get to where you are. So I mean, this is proof in the pudding. I mean, obviously, with your background, with the understanding of the technology and understanding your target audience, you were able to create something that potentially could live on for a long period of time. I mean, it’s one of those and I’ve listened to a couple of episodes, and it’s it’s not the typical.
Religious finding yourself so it’s more it’s now more contemporary, so in writing, do you guys write scripts? Do you kind of just have formal questions based upon the content? I’ve heard it’s influential for anybody, whether you believe or you don’t believe to be invoked to at least listen to your podcast.
Well, I appreciate you saying that. Yeah, we talk about our tagline is we discuss issues of God and culture. And so we talk about not only Christian apologetics and theology and kind of church topics. How do you how do you lead a church? But we also talk about we talk about politics. We go there. We talk about how do you engage the LGBT community? How do you engage in the abortion discussion, immigration race? We go there because we’re convinced that theology and God apply to all of life.
And if the Bible really is true, it’s going to speak to to every part of your life. And so what I do sometimes it depends on the guests. And if the guest is an author and I’m basically walking through their book, then it’s pretty simple. I just read their book or skim through and find like the main things I want to ask them if it’s more of a topic and we’re not interviewing an author based on their book, then I’ll put together a panel.
I just did one on Generation Z and Mental Health. And so we kind of go through our Rolodex and think, first of all, who do we have association with who’s already been on the show or who we know personally, one of us hosts. So we actually have four hosts on the show. They’re about my mentor myself, Kimberly Cook, who is our senior administrator here at the center, and Bill Hendriks, who is our director of leadership here.
And so we’ll put a panel together. So I had somebody who does campus ministry working with Intervarsity at SMU. I had somebody who is a counselor for teens, the mental health work with them, and then somebody who runs a gap year program doing the kind of thing that I do, but on a large scale, training students to think more deeply about their faith before they go into college. And so really and she was even talking about the counselor was talking about how people in the Christian community are are responding and then how people outside the teenager speaks outside how how they’re different.
And one of the insights, she said, is that Christian teenagers seem to have more affinity groups, that they can be a part of youth groups and things like that. And a lot of the students outside the church that she sees, they don’t have as many affinity groups. And so it was interesting for her to just kind of share her experience, at least with her with her clients and some of the major trends that she’s seeing.
Interesting. So just a little bit more into you personally.
Right. How do you juggle your work life and your family life? Well, I’m blessed that my family actually is well, my wife is an introvert and she loves to read, and so she needs her her personal time. And my son is a typical teenager, so he lives a lot of his life, especially right now during our covid days on Xbox. So I actually have a lot of time to get done what I need to get done. And I’m really the most extroverted of the whole family, I think.
So that has been a challenge. So what I’m able to do is to kind of I decided early on, it’s kind of like you go to work, you have one boss, you do your one thing, right? It’s like, what’s my boss want me to do? And you do it when you’re an entrepreneur, especially when you have a variety of income streams like I do. I’m an adjunct professor at the school. I have a full time position here at Dallas Seminary.
I have my entrepreneurial apologetics guy project. I also work for Pearson Education, in which I facilitate a course for them as well. In Christian world view, instead of thinking like, well, now I have three bosses or whatever, I kind of look at my whole life in a holistic kind of way. I also have my Ph.D. So in that sense, I’m kind of my boss there, too, as far as I need to get my writing and research done.
So I just think of it as as a variety of buckets in an overall arching focus of my life right now, which is, generally speaking, to help Christians better engage culture and defend the faith, explain their faith with courage and compassion. That’s the overarching narrative of everything I do, whether it’s the the high level academic stuff, whether it’s the entrepreneurial stuff on my my personal side or if it’s the day to day work that I do teaching students or working on the podcast, it’s all just it’s a it’s a holistic thing for me.
I mean, you just you just really pretty much describe that your niche is one thing under the umbrella of multiple tentacles, but all these tentacles feed into that one. Yes. You always come back to that core value, which is where you get the respiring. You’re not stretching yourself too thin. Everything you’re doing is for the same goal.
Right. And I’m not I’m not going off into. Oh, no, I want to start an unboxing channel and start reviewing laptops just because it’s lucrative. Right. Everything is singularly focused. But the beauty of that is that they all work together. So I’m able to take a table podcast material and use it for my apologetics guy side. I’m able to take a curriculum that I wrote or a speech that I gave at an event and use it here at the seminary.
And so it helps both ways.
Gotcha. Gotcha. So what are your morning habits and your routines?
Well, that’s not really a very it’s not very interesting if you are basically I wake up, I’m not really a morning person, so I like to stay up late. So I wake up and grab a banana or something and head off to work. But when I get into my office, I guess the first thing that I do, which has been helpful, I’ve been doing this for years, is I have a whiteboard and I’ve tried apps and things like that for to do lists.
But I just find it really helpful to on the whiteboard put what are my priorities today. And then once I write them all out, I’ll put hours by them, say, well, it’s nine o’clock right now. So at nine thirty I’ll do this at ten thirty. I’ll do that eleven thirty. I’ll do this. And admittedly things will happen and I’ll get sidetracked. But then I just come back and reassess after lunch breaks. All the, all the numbers put the hours back on and then busted out.
So that is just something that’s helped me to, to be able to look back up at that whiteboard with my email box is constantly getting emails in it and things are coming at me to look back up at the whiteboard and say, OK, what’s priority right now? I got two hours left. What’s priority? Get this done. This other stuff. I’ll do it tomorrow.
What time do you usually wake up on average? Seven thirty or eight guys. So do you wake up before seven thirty or a what time does a day usually. And what’s, how do you turn off. It seems like if I may assume a little bit right. It seems like you’re a type of individual that even when you’re sleeping you’re probably thinking, well that is true.
In fact, last night I had a dream about making YouTube thumbnails because of what you talk to me about, which is rebooting that YouTube channel. So I want to tell you that I check out about about eleven o’clock at night and just chill for an hour, watch some Netflix or I’m watching I’m watching The Walking Dead World Beyond right now. So that’s kind of cool. But last night I didn’t want to watch anything. I started making YouTube thumbnails. So it’s the kind of guy who like to rest.
I’ll I’ll design something like that. Right. Yeah. So sometimes that is that’s restful for me as well. It’s just creative. It’s just fun.
And it goes back to your marketing background. I think that that’s kind of something to fall back on when you don’t want to think about the business side of things.
So it breaks stereotypes to to be to be this kind of action, to be seen as like an academic type where I know that the academics is necessary so that I can have something of substance and content to help people with. But that’s not really where I nerd out and get really excited about it. I get if I do get excited about it, it’s because I go, wow, I can share this with people in an accessible way that people can get.
And there are academics who kind of look down on the word accessible like, oh, you’re so accessible, you’re just kind of dumbed down for the populace. But that’s what gets me excited actually, is to take something that might be a little complicated, bring it down to our bottom line. It can help your your everyday average person sitting in the church pew and they don’t have to be an expert in this or that. But if you can explain it to them, you know what you’re talking about and it can actually help people instead of just sit in your mind and you think, oh, I have this cool thought, you can actually see that helping people.
And that’s that’s a rewarding thing. Yeah, I think that’s one of the things that that you’re saying now, but visually and also audibly hear it when you’re on your body, it’s like you’re you’re taking these grandiose topics and you’re making them small enough and comprehensible enough that anybody layman could understand them and then make a decision based upon that information versus trying to look at the big picture and try to swallow once. So I definitely commend you again for your podcast.
Just just just the way it’s set up. It’s I think it definitely will be a fruitful thing to kind of continue to grow and expand.
Well, thank you. So what do you see yourself in twenty years? Wow. Well, without saying my current age right now, well, in 20 years, I would like to have a good professor position, a track record behind me, working not only in a full time professor position as a as a PhD, but also still having that that one foot in the church world and doing events and helping people with my my apologetics ministry as well so that I can just get get larger and the scale can be can be larger, especially once you get that credential, more worlds open up to you.
So right now, if I wanted to publish a book, a scholarly book, that that would be difficult to do just by myself. I would have to partner with with a doctor to do that. But once I am a doctor, it’ll be easier to publish those kinds of books. And what’s beautiful about that is once you get that academic book published, you can continue to version that into a variety of popular works. And so then you’re helping everybody and not just helping the academics.
You’re also helping a lot, lots of other people in the popular world being that you’re in the education space.
And I had a previous guest on this show that some of them were education, but in different levels and different spectrums. And you’re going on a new level. So to ask you, do you think education is useful? Will be facetious. Right. But in today’s world, do you think that the learning platform is being utilized for full capabilities to where the youth are coming from?
I don’t know if I know the answer to that question. I know that I love teaching in the classroom. And teaching online is a beautiful thing that we have that technology. So I’m able to teach students California. I’ve been able to do that for the past eight years. But I know that it’s not the ideal, at least for me. I love that that real time face to face. What was interesting to me is that I always try to offer a synchronous opportunity for my students and no one ever took me up on it.
Like people who do online education of this pre covid, of course, they took an online class because they don’t really want synchronous communication. They want to do it on their terms. They want to feel in their their discussion questions at midnight or whenever they want to be on there. But I do make myself available and sometimes I’ll face time people if they have a question about an assignment or something like that. So I think in this day and age, we’re starting to find more and more what can be done.
And but we’re also finding out what is. Not as effective via computer mediated communication in the same way that reading a Kindle book isn’t for some strange reason, you don’t retain as much if you’re reading on a screen versus paper. And that’s just a physical physiology thing who we are as humans. And it just drives home that we’re really we’re meant to be in use. Is a big Christian theological term incarnated or like physically with someone else? There is no substitute for that.
This is great that you and I can do this, but no substitute for getting coffee with you, you know? Yeah. Yeah, definitely.
Face to face is definitely something that’s in. I’m a techie, like I loved the world that we’re in right now. But to your point, I mean, networking is something about being in front of someone. You smelling the aroma, you’re hearing the room watching body language is not the same on a zoom meeting. It’s kind of like this. Different principles, different rules being online. Right. So to add on to that to that original question. Right.
So thinking about the nineteen thirties. Right. The Industrial Revolution and the school systems back then were essentially designed in a fashion for assembly lines. Right. Taking that into a classroom with classrooms are essentially set up in the same similar fashion.
But in today’s world, we’re more to your point, hands on more intuitive. Do you think that that teaching method is still valid today? Well, I think especially in the space that I’m working in, you can have people from all walks of life and all different all different backgrounds and educational backgrounds, even in the same room. So whereas in second grade, you basically have everybody who’s the same age and they do kind of a cookie cutter thing. Generally speaking, of course, other schools are different, but generally speaking, you have that kind of set up in the world that I work in.
And the graduate education, you could have somebody who is straight out of college. Someone is twenty four, twenty five years old, sitting next to someone who has a Ph.D. in physics, and they just now decided they wanted to do a theological education. I’ve been in a classroom with a judge. I’ve been in a classroom with someone who is a biologist. And so we have people from multiple generations all in the same class. We’re all learning to read ancient Greek together so we can read the New Testament.
And so you see the beauty of that actually. Do you have different generations, people from all walks of life and backgrounds together studying one thing and it doesn’t have to be a kind of cookie cutter. OK, you’re all twenty five years old. So we all have to do this thing the same way. And then people can learn from each other too, especially you have classes where we’re talking about doing intercultural work and I can share some of my experience working overseas.
Somebody else can do that. And maybe somebody who’s never been overseas can learn from that as well. So there’s there’s a lot of give and take there. Yeah, definitely, I could definitely visualize that, I mean, it makes sense in that environment to be like that. And to your point, the bouncing of ideas and different backgrounds can definitely be very fruitful, very fruitful. So you’re saying you’re learning. Do you speak multiple languages?
Well, I’m Filipino, so I speak Filipino or Tagalog, and that’s I’m bilingual. So I can do that. In order to do the work that I’m doing, I have to be proficient in Greek to read the New Testament in the original language. I also had to pass a proficiency exam in German and French just so that I could do research. So that’s not like I could just walk into a German coffee shop and order coffee. But if I’m looking at an academic journal, I can I should be able to find a paragraph and say, OK, let me sit down with this thing and actually translate it, because I probably need this right here and then Hebrew as well, because the Old Testament is written in Hebrew mostly.
So those are the four languages that that kind of touched my area because as a as a historian, I’m dealing with Jesus as a historical figure in the 1st century Palestine and the whole Greco Roman world, the Palestinian the Jewish culture that he’s in and second temple Judaism. So all those things come into play in terms of what influence Jesus and then how he influenced the Christian movement.
I think you just opened up Pandora’s Box to explain what really goes into being in the position that you’re in. I mean, you’re hearing these, but what is that? But then you’re talking about the languages you’re learning, right? So it’s hard enough for somebody to learn a second language. Right. And you’re juggling essentially six lashes, which is pretty impressive. Definitely. So if I want to step into your shoes and I’m following your shadows and I want to follow your footsteps and I want to kind of be where you are, what words of wisdom would you give to someone like myself or someone that’s younger that potentially wants to grow up to be like you or to be in your position?
Well, on the on the academic side, I would say be sure that this is something that you want to pursue for your life and that you won’t get bored with it. So I’m doing my dissertation right now on the claims of Jesus, and that is something that I know I won’t get bored with. But if you choose a specialty, that’s going to be you. Whatever you put after your PhD, if it’s a in New Testament, that’s going to be your bag, you’re going to be known as that.
I’m going to be known as the Jesus apologetics guy. That’s cool with me. And that’s that’s actually what I want to do. But really make sure that the subject, the subject matter that you specialize in is something that you will hold, not only will hold your interest that you’re fascinated with it, but also something that you can transfer to a popular level. So I didn’t decide to do my dissertation on textual variance in some Syriac translation of an Old Testament book that very few people who are specialists will care about.
I wanted to do one that’s more popularizer so I can go into churches and help people think about Jesus from a historical perspective, whether they are Christian or not. So that’s number one. And the number two, it doesn’t hurt to ask. So when I went into my mentors office and I just Baldfaced asked them if you would be my mentor, that was a risk. But what could he have said? No. Right. So it don’t hurt to ask.
And then the third thing I would say is on the on the business side, the entrepreneurial side, whether you are in this space or even if you’re in a non-religious space, think of serving your customers through the idea of the golden rule. You treat people like you want to be treated. You want to do unto others as you’d have them do to you. So instead of it just brings your whole mindset away from you. If you’re working at a plant, it’s like, well, if I walk in here and I pull this lever, it makes money, right?
Instead of thinking when I walk in here, what I’m doing is I’m helping to make this part that makes cars safer and family safer, makes the roads safer. It helps society flourish. And so what we’re doing as entrepreneurs should be to help our customers flourish, to find an actual problem. They really have to really step in there and help them, because if you don’t make that product, if you don’t help them, they’re going to be saddled with whatever X, Y and Z.
They’re still going to have that problem. Maybe you can help them do something better so they have more time to be with their family so they have more time to pursue their dreams. And so really think of it as business, as a service. And I think you can’t go wrong that way.
So anything you said, you can’t go wrong with everything you say was 100 percent dead on. And I definitely appreciate you for laying out that blueprint.
So you have a lot of different platforms. Right. So how could people get a context? Facebook, Instagram podcast, just list them off. Sure.
My website is apologetics guy dot com and my social media is Facebook is also apologetics guy, Instagram apologetics guy. And then Twitter is at Apologetics Guy The Table podcast. We have the table, the podcast. If you look at it on well it just go to you could add at this point you can get the table podcast at vts dot edu slash the table. You can also find us on Apple podcast, Google, Spotify, Stitcher, Chaser, wherever you listen to podcasts.
Cool, cool. So I got a couple of bonus questions for you. So if you could spend twenty four hours a day with anyone dead or alive, uninterrupted, who would it be and why?
My wife, because I love her so much. Twenty four hours a day. Dead or alive? Yeah, I mean. I would say I have spent so much time with my wife and she is really, really like she complimented me so well, like the things I’m not good at. She does actually all of the accounting and taxes and that whole messy business side of my my apologetic work, she does all that. And so I’m just privileged to be able to to live my life with her and have her walk walk with me through this whole thing.
I mean, wow.
I mean, I think this is the part of the video that we’re going to have to edit that way.
If she ever asks you to sleep on the couch, which is another question for you. What is your most significant achievement to date? Well, I’ve done a lot of things, and so it’s difficult for me to think what my most significant one is, but one of the top ones for sure is just having the variety of income streams. Remember, back to the story I was telling you where I was sitting in Sacramento with no job. And I was perusing all the how to get a job books and how to do well in the job interviews.
And right next to that bookshelf was the entrepreneurial side, where after a while the economy was really quite bad in Sacramento. And I got tons of interviews, but I never got anything else, like, you know what? I’m going to hire myself and I’m going to build something. And it might not put all of what I need together, but maybe I can piece together a few things. And I remember this one book said you could have five income streams and just make one fifth of what you need and it should be OK.
And I’m like, well, yeah, right. Who can really do that? And as as things turned out, I’ve had I’ve had this mix for quite some time. And so I’m really I’m blessed and I’m proud of that. That that that’s that’s worked for us.
I mean, I think definitely it’s a great achievement in the entrepreneurial space because a lot of times we’re working on just one thing. And if you not only have you mastered how to promote and market podcasts and to to achieve funding and achieve to where your podcast is monetize, but you’ve also figured out how you can diversify your income and make it scalable and also have it to where some of it is probably even passive as well in the sense that’s why I was like, OK, this you’re your true definition of an entrepreneur, whether you know it or not.
Thank you. Definitely.
So this is the part of the podcast where I kind of turn the microphone over to my guests. And if you have a question or two for me, go ahead.
Next hour, how would you how would you counsel somebody like me to balance the time that we spend on the popular side, doing the social media, doing YouTube, all that with all the things that the academic side. So that’s the first question, I have another one for you, so the juggling, so you’re thinking about more so from the perspective of you have a podcast that’s I think the podcast. I mean, if you have to divide the podcast, I would think it’s probably 40, 60.
Right. Currently of the diversification. But for you, I don’t think we had this conversation before. I would interject some more of publication because the publication goes back into the not to say it’s the thinking man’s game, but in reality, that’s what it is. So you’re having a podcast that’s more for the socially aware and then people that want more to hold on to have a physical book to write in that I would kind of complement what you’re doing on the front end with a physical book so that it’ll work together in unison and then do another it’ll be another six six revenue streams.
Well, that’s actually a good point, because the book is the perfect hybrid between the academic side and the popular side. It’s a book that you can find in Barnes and Noble. It’s a book you can get on Amazon. And whether it’s a scholarly book, you can also version it down to something that is more popular and an opportunity to create serious news.
You create one books and you create two books, three books. And I also like podcasts. This is one thing that I really haven’t seen podcasters do as much as they should in today’s world, in that market space, if you have a series of podcast episodes in a season. Season one is season one, season to season to season three. Season three. If you backtrack, season one could easily be transcribed and converted into a book to book Season three into a book.
Now you have a collection of books that follow your closing of every single series, so you’re automatically training your audience to say, OK, at the end of the season we have a book of season one. Right? And it’s the highlights is not verbatim, it’s the highlights is little details that you may not have the opportunity to discuss on the episode. It may have been, hey, I met this guy over here and to meeting him, six degrees of separation.
You’re telling the story of how you got to even get to the interview. That’s that’s a resource in itself that people that love your podcasts would easily want to gravitate to and pick up this book, and then you have long term longevity with that. Right. If you’re planning on doing the five seasons. Well, there’s five books.
So here’s another question for you. I have my brand is apologetics guy and I have spent the past 10 years building that brand. I also own my own domain name, Michael Dell, Rozario Dotcom. And as as I began to write academic books and things in the academic world, I will just be Mackell del Rosario. But is there a way to hybrid hybridize those two things? It used to be I promoted. I even have a logo apologetics guy.
But what I’ve been doing recently is converting. Even though all my social media tags are the same, my handles are all the same apologetics guy on the website, it says Michael Dell Rozario, your apologetics guy. So I’m almost switching those two right now. Is there a time where you see that brand needing to go away?
I would say never. I mean, once there’s brand equity and it’s easy to maintain whether it’s using software or personal assistants to kind of maintain that brand. I would not get rid of it. And then always the comparison I always want people to understand is Steve Jobs, Apple, iTunes, they’re all completely separate brands and they all have their own equity share in the bigger umbrella of Apple. Right. If you want to look at more micro platforms, prime example would be Elon Musk.
Elon Musk has done that version of branding multiple times. He was more so the equity guy that came in and he did most of PayPal and all these other things to even get into where he is right now. Then out of nowhere, he created Tesla. And in addition to Tesla, now he also has SpaceX. There is no overlap between finances, Tesla and spaceships, but I’m happy to say that, yeah, because I’ve worked real hard to build that brand and so I don’t really want it to go away.
But there is a way, I suppose, to really link my name with that so that if people go out and hear me speak and they don’t necessarily know apologetics guy, let’s say from the from the podcast, I don’t see that brand name on the podcast, which is the school’s podcast. But my name, as long as they search it, they’re going to find apologetics guy.
Yeah, you just cross reference them. So my brand, my essay Grant Brand, as I look at as Grant as the Steve Jobs of my cerebral brand, but then my boss Uncage is my iTunes. So get on Balsan Cage. I’m using the grant pen name on my publication. I’m using the grant pen name and there’s commonality in crossing over between all the brands. But if I’m talking about growth strategy, I’m going to send someone to my essay.
Grant, if I’m talking about web development, marketing, graphic design, I’m going to send a miserable 360, but I’m the commonality between all those different brands. Gotcha, well, I definitely appreciate your time, I think this was definitely a very insightful episode and I think you gave a lot of things for people just to think about. And I think one of the great takeaways from this episode for me was not even realizing that in your particular niche, you had to learn so many languages to even be able to voice and understand and comprehend and give back that information.
So I think that’s definitely another one of your achievements, believe it or not. But I mean, to understand, six of the languages is definitely a milestone in itself. Well, thank you. Well, it was definitely a pleasure and hope to see more from you soon. Thanks so much and all. I appreciate you having me on the show today. Definitely a pleasure.
Apologetics Speaker & Trainer Of ApologeticsGuy.com: Mikel Del Rosario AKA The Faith Boss – S2E16 (#44)admins3602021-04-13T00:47:00+00:00
“Set your price. My prices are ok for Atlanta, but there are definitely people who charge double what I charge, and I’m going to get there. But there’s still people who want to do amazing work and charge nothing. You know what I mean? So set by your price and know your customer.”
In Season 2, Episode 15 of the Boss Uncaged Podcast, S.A. Grant wraps up Women’s History Month by sitting down with a longtime friend and fellow artist, Stephanie Gorre-Ndiaye. Stephanie is the founder of Frosted Nightingale cookies, one of Atlanta’s most premier custom cookie bakeries.
So how does a nurse with a 17-year career in patient care switch direction and discover her passion for cookies? Well, sometimes it’s as simple as a weekend cookie baking class. As a way to channel her creative outlet, Stephanie discovered her newfound joy and a business in customized cookies. Three years later, she has a blooming cookie business with plans for expansion.
“I like the freedom to create… That’s what I enjoy doing. I enjoy doing people’s logos. I enjoy doing stuff for people’s birthdays. I really enjoy it. That’s the bottom line when I think about it.”
Don’t miss this TASTY episode covering topics on:
The importance of pre-planning to maintain a work-life balance
How to manage two passions
How to find confidence in setting your price and owning it
And so much more!
Want more details on how to contact Stephanie? Check out the links below!
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Got to realize he’s going to get out earlier. I just come right on it like five minutes, too.
Yeah, I was just. Oh no, I’m available. So I was jumping all. How’s it going?
Good. Knowing what I do. I mean, I train you to record this cause this chord here hit record over here and. All right. Three two one. And we’re welcome. Welcome back to the Boss Uncage podcast. On today’s show, we’re going back to the old school where one I like I to go back since, like high school literally. But the journey of her business is what I really want to talk about, which is crazy, right? Because she was a nurse right then. She was like a chef then she now she’s like a nurse, but she’s a chef. I don’t even know how to explain it. But she’s she’s one and the same. She’s running the business and she’s helping people on the front line at the same time. So, Stephanie, the floor is yours. Give people a little bit of who you are,
folks. So my name is Stephanie. I am Nurse Turned Baker. And that’s really what my passion is. I’ve always loved been a nurse taking care of people. I still enjoy that. But this cooky passion is just another way that I can kind of impart joy into people’s lives, if you will. So I kind of fell upon this two years ago, almost by accident. I took a class with a friend of mine because she wanted to do it and I loved the class. And so I kind of binge watched Netflix for a minute, kind of figured out how to do some stuff. And it’s all pretty much self-taught.
OK, so what you got to do is give people just a little bit more about like like a background like I mean, obviously you’re a nurse, right, by trade. But you also you went to chef school as well, right?
I did. So yeah, I actually, at a high school, went to the culinary arts program at the Art Institute of Atlanta, and I did that. I don’t think you notice I took that I was doing that program and I kind of was kind of midway through it and I stopped liking it. It was just parts of it that I just didn’t enjoy. And we actually went to a movie where we used a movie and we were at the movie before the movie credits start like the previews start and it was advertising before going to nursing school. That’s what made me actually do it. And I always wanted to do it. I don’t know why I didn’t. I just did it in. I left school from culinary arts and went to nursing school. That’s kind of the story behind it.
cool, cool. So, I mean, obviously, you’re you’re in the mix between both of them. I mean, is is one that you like or love more than another
Cookies all day. Yeah. The problem with nursing for me is that it’s gotten so business like is is such a business. It’s not to me. I don’t feel like you really get to take care of people the way you want to, the way it used to be when I when I started doing it and where you hear old school nurses talk about it. I’ve been a nurse for. Forever, 17 years. Can’t believe it. 17 years, I’ve been a nurse. It’s always a lot different than it used to be. And so you can’t really take care of people the way you want to because it’s it’s all about numbers, really. At the end of the day, what the government pays, the hospital has to perform for that. You got to perform for your for your bonuses. You got to perform for your raises. You got to perform to progress into it all. And it just doesn’t you don’t get to take care of people. And that’s what I don’t get to enjoy. So this is something I like. I enjoy this more. If I could leave nursing to do this full time, I certainly would do it. And I’m on my way to do.
So. I mean, what that you say is that nursing pretty much became more of a corporate environment. So was it more so you wanted the freedom to do whatever you wanted to do or you just wanted to have the freedom just to create? I mean, which one was it? Or was it a combination of both?
Hmm, I like the freedom to create. I really don’t like to. Have to do something because you said, I have to do it. I don’t like to be pushed into corners. I don’t like to be held to account for things I don’t enjoy that it frustrates me. Sometimes it pisses me off and. I want to have more freedom to do these things, like I don’t as far as cookies are concerned, like I don’t enjoy making characters because I’m just copying something. What I like to do is when somebody gives me, OK, these are the things I like, these are the colors I like and do something. That’s what I enjoy doing. I enjoy doing people’s logos. I enjoy doing stuff for people’s birthdays. I really enjoy it. More stuff for me because I always like to eat. So having something cool and not on my smashing it, I mean, that’s what I like to do. We do we get pushed in the corners a lot and I don’t, I don’t like it and I feel like. Even with nurse and we get pushed into doing certain things, you know, doing something at a certain time, we got to make sure we perform in a certain kind of way. But it takes away from the care that I could actually give to a patient. So, yeah, I like the freedom to create. I think, you know, that’s the bottom line of thinking about it, as you’re asking me.
Mm hmm. So with the the first night, I mean, like, how did you come up with the name? Like, what’s the meaning behind it? I mean, Frosti kind of comprehend that as being the but the Nightingale part.
All right. So Florence Nightingale is who we all in nursing school learn about as the pioneer of nursing. She is the one that’s credited for modern nursing. The way we do things right now, obviously, things have changed since then, but she’s the one. And so I kind of took a play off her name, put a little bird on there. So it was just a play on me being a nurse, kind of, you know, in the suites.
Got you. Got you. So, I mean, talking about a little bit about your history. Right. So it’s funny. Kind of like I know a lot of different people and some people are like they come from criminal backgrounds, some don’t. But your mom is like the biggest hustler on the damn planet. POW, pow, pow. Like, she’s like one the only woman I can say I can see her selling water to a well literally right now. So, I mean, coming up, growing up in that environment, do you think that that was like a side effect, that you kind of starting your own business and wanted to become an entrepreneur?
You know what? I hadn’t thought about that, but. Probably, I mean. I never understood, like, why my mom never worked a nine to five, like I never got it. Like, I don’t get benefits. You get you know, you got a guaranteed paycheck, essentially. I never understood why she wouldn’t do it. But we had this conversation maybe about a year ago or so. And she said something to me, Anonymizer, that she has a freedom to do what she wants. Now, she might not necessarily know what it will take her, but mama pay our bills and she eats that much. I know. And I get it. You know, I recently had a really, really good friend of mine whose mother passed away on August 1st, and she’s from Wyoming. So she left, of course, went to her mom, take care of her fears for her family. And I got a flight to go out to Wyoming and I asked if I could be off on it Friday. My boss knows she’s a co-worker also. So but I was told, no, I couldn’t go because we didn’t have enough staff, you know, to work and we didn’t it like I get why my boss let me. But I couldn’t go to my friend’s mother’s funeral because I couldn’t get off work. Like, that’s the kind of freedom my mother has. Right. She gets to kind of do what she needs to do. She want to pay for a plane ticket. She don’t make the hustle a little harder, you know, that kind of stuff. And I think there’s some, like, legit freedom. If she gets out of there, like she might be necessary. I don’t know if she does, but she may not necessarily know what is wrong. But she got to make sure what happens if she knows where where she can work to make things happen for herself. And maybe I got a little bit of help from her. I mean, I think or some dinner or some cookies or something like that because she’s had plenty of cookies.
Yeah. Yeah. Could you understand me like like seeing your mom hustle, like coming up from my high school. I mean, she was candy lady from the block. Yeah. That that would mark up Candy when you really think about you, when you see the revenue in that. But I mean obviously supply and demand. Right, exactly. And it’s kind of like she instilled in us without even realizing that we was in that environment. To your point, she didn’t work for nobody. She made her own hours. So, I mean, so given that you’re in that space, right. I mean, obviously, you’ve had a lot of successes in the cookie thing and you may not know as well. That’s why I kind of like nicknamed this you’re kind of like the humble chef nurse. Right? Right. So, I mean, what kind of successes have you had since you’ve been doing the cookies? I mean, you’ve been on like, what? TV, radio? I mean, but
No. So no. Well, I was on the news by happenstance last week. There was an article or what a story write a story that came on and my cookies were on his platter by this woman who she’s the one who actually did it right. She asked me, invited me to do it. It was super last minute, but I was like, let me go ahead and make this happen for her, because we’ve done some collaboration before. So I went ahead and did it and guess what? That’s what happened. I don’t even know that she necessarily knew that either. But yeah, that’s what happened with that. I’m actually doing an interview tomorrow for a local magazine. I’m looking forward to that. I’m a small little magazine that those things were like families and kids. So obviously I can I can give my stuff towards that. So I’m looking forward to that interview as well. Successes to me, mostly because I have not had that story where you kind of have your friends and your family who don’t support you. Like, that’s not my story. Like everybody, like backs me up one hundred and ten percent. Most of my business that I got the first year that I did this, I started this last year, February. All of it was my co-workers start. You know, I haven’t had my family asked me for OK, I haven’t had any of that stuff. If I do, it is because I want to. I have small kids. My youngest just aren’t three and like. The balance for my kids and like the support that my kids get, like I still come home, I try to make sure I spend time with them. But you see, my kids are home and nobody’s in here know. We’ve had to we had to talk like, you know, don’t bother me. So I get a lot of success from that. To me, that’s huge to have my family, my friends support me. And there have been my biggest cheerleaders. I mean, how I got into this was a friend of mine. I literally was like, hey, Stephanie makes cookies. I have made a single cook like a big nut that she hadn’t tasted nothing. But I did the class with her like two months ago, and she forced me to basically force me into it. And I sold my first order for some Christmas cookies from a chick that didn’t even know. I never even bake them before. So that’s kind of how it started. So I kind of had a support to me. That’s a big win. Gordon then like, you know, the news and things like that. I like this. That’s big, of course. But, you know, I appreciate you’ve been able to have the support of everybody around.
So with that being said, I mean, you’re also in an environment where you have a couple of friends that are like entrepreneurs, gung ho. Yes. Die hard. I mean, you got like Tiffany Tower was obviously on this podcast before and myself. So you’re kind of like in this trying triangulation of like die hard entrepreneurs that would run through a brick wall to make it happen. So, I mean, that was affecting to you as well.
So I want to say yes, because it was inspiring, but I never had my life thing right. I never was super passionate about anything, to be honest with you. Like, I never had a real hobby or, you know, something that I could do, you know, that I woke up in the morning to go into like I never really had to. I just kind of I just kind of enjoy life, have fun and kind of, you know, how cool people around me and kind of cleaned off of that. But I always see you guys doing that or see my friends doing that, like legit having this passion for something. And I never got like I never wanted it, but I never had it right. I could see it, but I never found it. So now that I have this thing is like, what am I what can I do to do more? What can I do to to be better? What can I do to, like, make this full time? What can I do to leave my off? And that obviously is lucrative and it can work anywhere in the world. Like I want to leave that alone to do something that. I enjoy that, I’m good at it, and it makes me happy and that’s what I want to do. Like, this is the passion that I like. I would take a pay cut for this, right? Like was one of those things that you would do for free, but you’re not going to do it for free goes, you know, going about that but yeah, you know,
I think you alluded to a little bit about like the family life. So, I mean, this is kind of one of those things, right? I mean, you’re a full time nurse, obviously. I mean, I asked you this question earlier. I mean, how many cookies have you at this point? Just roughly. I know it’s kind of hard to estimate, but,
yeah, I did try to like, add this up. So if you want to buy individual cookies, I typically sell about a dozen, but I’ve probably done. About five cookies, like if you want to like individually doing, because I’ve definitely had my big orders, as a matter of fact, have ordered a big set for me. I think she ordered like two hundred or something crazy like that. I’ve definitely done my three hundred orders. I’ve done large orders for people. Most of the time I get like a couple, a couple of dozen orders from people. So yeah. I mean if you want to do it individually, something like that. And
you so you bake five thousand cookies is pretty much.
Yeah. From scratch in my house with my own ingredients with my hands rolled out the dough. Yeah.
So I mean think about that. Right. I mean there’s a there’s a bunch of cookie manufacturers that started like that, you know, you have like what’s his name. The famous. Was it famous. I forgot the guy’s name is Amos. Right. Right. You’re like the cookie factories you have like the cookie like warehouses that are inside the mall. So you have all these people that essentially started their business pretty much exactly where you are currently right now, where you ever see yourself growing into to where you could potentially be in the mall or being Publix or, you know, be in Wal-Mart, for that matter.
Now, I don’t I’m going to tell you what that stuff is. I mean, like, yeah, famous Amos is cool. You open up the package. But how long the thing was it on the shelf. I mean. It is not only quality, like real talk, like I know you could go to Wal-Mart and you could buy a gingerbread house or even even make cookies where you can just put your own ice stuff on air, you know, 15, 20 bucks. If I did, it is going to be 20 by 30. Right. But you know what? You get a quality ingredients. You get something fresh, you get some custom-made. Custom cookies cost more than that. But it just is just not good stuff, right? I mean, I guess it tastes the right Sotos, but as it turns out. Right. You got stuff this from somebody’s heart, from passion. And I don’t think you can get that if you manufacture it. I know you can’t.
So you don’t think you could particularly scale it is what you’re saying?
I mean, not not in not in cookie manufacturing. Like, now, if I only sell products or something like that to help people who want to create on them, we might be talking about some different. But, you know, the people who do this like big time cookie, people like either either they don’t make cookies anymore. And I do like tutorials all the time, like they don’t do custom orders for people. I do like a bunch of tutorials to sell a product for those materials. Right. Or like people that do like big time to do it for like celebrities and like fashion houses and things like that, like that’s their primary customer. They do branding and things like that, like. Just because it doesn’t happen, I’m not saying because it hasn’t happened, I mean, I can’t do it, but, you know, I can’t say, you know, out order for cookies. And it’s taken me, you know, two days to make it like I’m not going to make any money off of it. You know what I mean? So I guess unless I let go of some creative control, for one thing, or you want to give people your recipes and show people how to do it, you know, that’s the only way I can think of being able to bring it up to a level. But there are some people actually who do this and they scale it up, but their product suffers because of it.
So you think it’s more so like once you get into, like, industrial kitchens where they’re going to particularly cut corners on a recipe to kind of cut costs or but I mean, obviously we see sharks, right? And in Shark Tank, I mean, they’re always influenced based upon the value of the product. Right. To kind of keep it. So, I mean, if you decide you want to step on the shark tank and you say, hey, I sold five thousand cookies in the past, whatever time frame, I could particularly scale this. These are great cookies here. Try them. Would you be willing to step into that space and say, hey, I’m willing to go to scale, go to market as long as I don’t lose the creative edge of my recipe?
Yeah, I would do that. I don’t know how. And I guess it’s not for me to know really. I guess. But like, how can you how can somebody come to me? You come to me and say, I want my logo on a cookie. How can someone say, you know. I am you know, I love golf, I love this and that, or just throw out some stuff because I literally people throw me like every single thing you could think of. And I have to pull something out of that and create something that makes them like, how can you do that on a industrial level? I don’t know. Can it be done?
Well, that’s well, that’s that’s custom versus like man would be if Harry Potter decides to come out with a new book tomorrow. There’s that product will sell all day. All night. Right. So,
yeah, but but but see, here’s the thing is, how long is it gonna take you to make the Harry Potter book right? You’ve got to put those details on air, you know, those kind of things like this stuff. It’s time consuming. That’s the thing is, is is very time consuming. And even though I do this after I get off work, like I’m back to work on a cookie order for six cookies to somebody, and that’s what you want to pay for and I’m sure she pays more money for cooking when she does it that way. But, you know, what does she want to do? Well, I’m probably gonna spend. Maybe like three, four hours, only six be right because of the details at this particular order is right. And so if I’m going to do if I’m gonna spend that kind of time in it, how can our. How can I do more for it? How can I how can I now do one hundred and fifty thousand cookies? Is there going to take the time? So unless I get like a bunch of hands on deck and people got out, if I’m going to do something like that, like you have to have this procedure, you have to do this right or I’ll push you out the way because I can’t have you touching my stuff with my name on it. You’re not doing it right. So I don’t know. I don’t know. Like I said, people who do this, there’s one chick I know of that does this and everybody loves her stuff, but like her quality of her product is suffers like, yeah, it looks like a dog, but I could have it that way better, and you know what I mean, make it look nicer. But she’s doing it for the masses, though. I mean, stuff suffers because of it, at least with this, because it’s a handcrafted thing. Right.
So, I mean, how do you juggle your work life with your family? I mean, you’re juggling being a nurse. You juggle being a chef in a kitchen. You just alluded earlier that, you know, the kids are not in a room. You told them not to be like, how the hell you juggling all these things?
So I try to I try to plan a lot of stuff out. I cannot be very smart about it, like I have to, like, look at my borders for a week, for example, and I have to say, OK, this is going to take this much time to do this is going to be really quick. So what order do I want to do these things? And let me talk to my husband, tell him, look, I’m a stay of late tonight and I’m a stay of late that night. So can you get the kids for me or let me make a whole bunch of food tonight? Since I don’t have an order, let me make a whole bunch of food so I can eat for a couple of days. I have some lunch, you know what I mean? So it takes a lot of strategic planning for me to be able to do it. I don’t do bedside nursing anymore. And so it’s a little bit easier for me to plan my day like I know what I’m going to leave and I don’t have to think about my job when I leave. So sometimes it’s just getting creative with that. Or like I know a week I’ll have like a ton of busy orders and then Monday and Tuesday, I’m just not really roll around on the floor with my girls and just play with them. And so they get some attention a day. So because I know the next couple of days I have my head down, I really try to work through it. So I think it’s just really for me planning and it’s this kind of difficult when you’re married to somebody who’s not. We’re busy, right? We have four kids total and we are teenagers and we have a toddler and a five year old, so it’s kind of crazy where we got so much bouncing that we have to do sometimes. I’m just up late night and afterwards everybody goes to bed. So it’s going to be a long night because I got to get up in the morning to do it. But, you know, it’s just what it is. I mean, it’s just it just varies depending on what’s going on.
So, I mean, you touched bases on your morning. So what are your morning routines look like?
You know, now that my kids are actually face to face today, I’m getting up at four thirty. When I were doing remote, I get up about five thirty. The first bit of my morning is just to myself. I try to find quiet time for myself. That doesn’t always happen. Sometimes I’m getting up with just enough time to get myself together, but I usually get up. Most mornings my family eats a hot breakfast. That’s just something that I want to do. I don’t have to, but I do. So I get to my breakfast in the morning. I mean, even potatoes, sausage and eggs and cinnamon rolls like they eat a whole breakfast. Jesus. Yeah, but that’s just what I that’s just something that I feel like. I going to have that, you know what I mean? So if it’s crazy to give some cereal, they can’t eat a bowl of cereal. But typically, I would say four or five days out the week that you have breakfast. So I kind of do that in the morning and I go out to work. My husband is typically home. He does computer stuff. So he’s working from home and he’s on a balcony and kind of getting the kids situated. That’s kind of how our life is right now with all this stuff. I’m trying to remember how I was before I took the kids on a bus, dropped the girls off at daycare and and I went to work. That’s what we were doing. So is like go like you up and go. Honestly, I spent a lot of my quiet time on my right to work like that, like 30 minutes that I get to work like this, my quiet time. That’s about all I get, because when I get off, work is catching up with phone calls and that kind of stuff.
That is definitely pretty interesting, so did Covid affect either one of your businesses? I mean, obviously, I think on the nursing side, right. Right. But how did that affect your your your cooky side, man?
I have been the busiest I have been during like, it was real crazy. I wasn’t even a speck. Of course, I had, like, those covid orders that got canceled. Right. I was super slow this year, like the beginning of the year and. I remember doing an order for some cookies because. I just want to make some cookies that have orders, right? And I did some nurse cookies, like some thank you cookies for like health care workers, front line people. Right. Those are just some for me to do with my kids and my husband. And after that, the next week, I had to order from some chick that went like seventy five cookies, like for her for her front lawn team, you know what I’m saying? And you just went from there to there to there. I felt like people probably wanted cookies because they wanted something fun and they wanted some joy out of something. Right. And I felt like. I was sold like July was ridiculous, like for me, I made the money I made in July, I made last year. Like, it was crazy because
as far as what you made last year and cookies you made in July this year, in July, right.
And it’s like that was my peak in a sort of slow down from there, but like it was crazy, like I was turning people away, like it was really ridiculous because I think that was right when George opened back up his door to open up orders, orders, orders, orders, orders, like people was like, I’m about to get out this house. And I feel like that was something that people could do. They could enjoy. They I had a lot of people, because my cookies come individually, feel like people did things crazy, like graduation parties would ship the cookies out to my family and I open them up together, you know, just just it was a part of people’s lives like that was sold out to me.
Are you capturing that? I mean I mean, obviously, that’s something that’s not every cookie can see that that happens, right? Like, of course, Oreo. I mean, Oreo was kind of let it off, but you bite into it. So you’re talking about like lifelong memories that you’re creating through your cookies. Are you capturing any of that content or are you, like, having like maybe people send those videos, those images back to you?
Yeah. So I don’t really get them. I just get the comments on a post kind of thing, but I haven’t gotten the videos back. I did get one. I mean, it was just a picture of like the graduate that they particularly did that we like our mom sent me a picture of her and I think I posted her with the cookie or something like that. But yeah, I haven’t gotten any videos back from it. I’ve done people done I was like drive by baby showers and I gave the cookies. I don’t drive by weddings. And they were part of the wedding thing, but they haven’t sent me back pictures for. But they’ll just comment on it or just tell me that’s what they’re doing with it. That would that would be pretty cool.
So if you don’t like this is where I like my marketing side is killing me right now. So like if you don’t mind, like just looking at the packaging, it is obviously a sealed. Right. Yeah. It’s probably going to cost you less than a fraction of a penny to do black and white labels. Right. OK. And put a layer on top of the cookie on top of the bed. On the right pace and on the back of the bag, you could have hashtags, the website Coupon’s QR codes, scan this when you take your picture. I’m just saying, at least that way when you have people that are taking this Spartacists with, you got people that are working with this product. Right. And on that scale to where you have somebody at graduation and you’ve got 20 family members across the US, all of them posting that image with that hashtag, all this becomes a movement versus just them eating a cookie at a graduation. So I’m just saying that that one little thing put a damper sticker on the back on it.
It is funny that you say that because it seems so stupid, because I’ve done it when I know that it’s like a business thing. Right. I did some cookies for this thing called Jack and Jill in my label in the back of all of them, my Instagram and stuff on it. I do that for everyday people. Don’t move forward.
Yeah, you just got to you’ve got to keep keep keep the brand consistency. I mean, branded brand of hell out of everything. I mean, to the point where if you can get a damn iron, burn your damn logo in the back of every cookie. Got your brand right handed. So yeah. So definitely right. So where do you see, like your business 20 years from now, where would you like it to be 20 years from now?
I would like to be able to. Keep it local, right, like I love working with like regular people or even small business owners and stuff like that, like I, I think it will be cool to definitely get my hands. It’s like a celebrity or something like that. Like this for sure. But I really love like creating something special for like regular people, if that if that makes sense. So I would love to be able to do that, to be able to get the volume up, like to be able to do a full time where I can have like a bakery, I’ve had different ideas about maybe having like a studio space because there’s a lot of people who would like to do arts projects and things like that. I want to have a room or space to be able to do that. So maybe some kind of space where you can make money, I can make money off of it and there’s little room out. Let them have whatever they want to do, whatever kind of art project they want to do or food or whatever, because Michael’s make a killing off of it. Let me just tell you that. And it’s not even worth the money that you spend. But, you know, but, you know, maybe something like that, maybe a shared kitchen, maybe products. You know, there’s a lot of these things that, like I saw like different websites, different vendors that I like, small businesses mostly that I like, maybe put all that stuff in one space so people don’t have to they can just come to me and get everything that they need for this. But as a business, not necessarily cookies, but, you know, maybe baking things, but mostly for cookies and cakes, you know, that type of stuff. I love to have a storefront, but I would prefer to have e-commerce.
So how far are you from? I mean, right now you have a website on your website. You’re taking orders, right? Yeah. So what do you mean by e-commerce? You want to have, like, Onex on purchase or.
you want to buy some difficulties here, cumbersome. You want, you know, different products, different things that we go we use. I don’t necessarily use them a lot in the industry. You people use stencils all the time. People use certain, you know, like pigments and we use airbrushes. And, you know, every day you will use if you were doing a canvas, we use the same thing in a reform, you know, maybe having some products like that that people can just come to one place because we definitely have our go to places. Right. For individual things, but maybe some something with it all together.
So, I mean, obviously, you’re talking about I mean, like, that’s just Tally’s network right there. Right.
And I know I need to talk to that. She already got from me. And I have let me tell you, she’s already like I’m an open book. Come talk to me. She already told me.
I mean, yeah. I mean, she has everything from distribution to the shipping down pack. And if you’re talking about art and colors and supplies and like, yeah. Could literally overnight have you set up an online store with three or four products selling them for 50 bucks by tomorrow. So this is one of my things like what the hell you waiting for kind of moment.
I know. I know. I know. I know. I know. I already have Sally on. She’s already there. Somebody just holler at me and I’m like, OK, well, it’s tonight. She’s like, just call me, OK? It is me. It ain’t even her, like, real talk. I just haven’t made it sound right because I guess we make it sound for anything once. I haven’t made it sound like have quiet like one hour of sex up and up. Everything finally gets me right and I need to make it my business to do it.
I’m a year when opportunity is this, like when I should be on a podcast with the same thing. I think to be honest, you I think there’s some fear factor in. And that’s why I kind of wanted you to have you on a podcast, because you’re on that on that that at that point. Right. And any entrepreneur in the system can kind of see it like you’re at that verge of that explosion, that group. And I wanted to catch you before you expect would you explode? It’s gonna be difficult to get my hands on. So understanding that you’re at that verge of that birth, you got a fear factor, right. And you just got to kind of offer this opportunity. Knocks Tarle says she’s open, sees opportunity. I told you to come on the podcast. You came on the podcast. You’re going to do another speaking engagement. Where are you going? To be doing an article tomorrow. Shit is happening. The world is talking to you, stop running from. You say it like opportunity’s there, run into it, then make it happen. All right, I’m not going to preach anymore, stop, preacher, stop, preacher. Where do you think in general, what’s the best tool that you do for your business that you wouldn’t be able to do without? What do you talked about? Some of the things you’re talking about, Pince. I mean, what tools do you use on a day to day basis?
So right now I’m opening up some stuff I just got in the mail today, so. This so a lot of people use like jail clothes, I think everybody seem like these edible dyes or whatever. So this company called the Sugar are like these people make this pigment powders. This is all you can’t see it, but they’re all powders and all these colors. So for some things that we do, it takes a ton of jail color, for example, or black, like these deep colors like that take forever for there. You got to, like, put the gel color in it, sit overnight. So I get like this all this stuff right here. This is a truth. I’ve been seeing this stuff and I finally jumped in about it. So I just bought like a whole bunch of stuff like and I got some more stuff over there that I bought. So I’m about to jump in and try to switch over to these, like, fully for all my colors. They’re just better, like I said, picking the powder like you offer any art project. So, you know, the colors are going to be deeper. They’re going to be more vibrant. So this. And. I have a little cheat. We have we use these little scribes, right? They’re like they’re like a metal toothpick, if you will, like, they’re really long. And that’s what we kind of move our eyes in around with. And, you know, we get all these fancy ones with bees and shit, I mean, stuff all on them. And and I got a little cheap one that was like in a little kit that I had. And like, this thing is the best thing ever. Somebody found out where I got that because I can remember. So like that like like my my dad’s and my father and I am I and my Scottsville and my meringue powder that I use my eyes like this. I don’t think I could do not without any of those
got it. So I mean is it like a trade secret to like I mean like what’s the process that went into this? I mean, are you talking about hand drawing these or. I mean because some of the stuff you do.
Yeah. So it depends on how detailed like a lot of us use like projectors. Like I have a projector that I use. That’s our secret. Right. So I have this like Wickett, like a projector, this arm that like, you know, can go any kind of way. This bad boy is like one hundred twenty five dollars what it is. And the project is like, I don’t know, a couple hundred can’t do not without this, but I didn’t have this vision. So if you look at like anything that I did prior to like. Just straight up, I have my. But it was stressing me out like big time, but now I can I can do a logo like yours and use a projector and then go through it. That way I can get more precision. But if you see, like. Some of my I don’t know, some of my characters that I did way back, all that stuff with all my heart and crazy projectors are nice to get more precision and to do things repeatedly.
OK, so that’s that’s the secret that we use. A lot of us I don’t think is a secret, but people don’t necessarily know we do that. If you follow any cooky person, that’s what they use and they use the predictors for that for everything, like a little project out on a cookie.
And so would you recommend that to say. Words of wisdom for a young guy or girl growing up in the space or somebody probably go into coronary school and they’re trying to figure out their way. Well, word of advice would you give to them to step into that business where you are right now? You know, I think we always want to say, oh, follow your dreams, follow your heart, you know, blah, blah, blah, I guess you know, that’s true, but.
I think it’s got to be a little bit more gangster for this is right. You got to like. So fuck it, you know what, this is how much it’s gonna cost you to get this. You want it. You want it. You don’t like, I think anybody whether you want to do cookies or not, but especially what you said you’re talking about could be specifically like such a price, like set your price, my prices. Are OK for Atlanta, right, but there’s definitely people who charge double what I pay, what I charge, right. And I’m I’m going to get there. But there’s still people who want to do amazing work and they charge nothing. You know what I mean? So get your price set by your price, know your customer right. And know who your customer is and know that you charge something with value. Like, I don’t use cheap products. I’m I’m paying for expensive vanilla bean vanilla bean paste. I use of my cookies, for example. I use real butter. I use good eggs, you know what I mean? So I’m not spinning. It might not be a lot of dough, but I’m still spending a lot of time and making sure I can have a quality product. I took the time to get license. I took the time to do it short. And most bakers aren’t, to be honest with you,
to stop for their license and what exactly.
So I’ve had my kitchen inspected by the Department of Agriculture. So they come into your house, they tell you what these rules are. They don’t they don’t come into our house like they do with a restaurant, you know, whatever routine it is. But I took the time to do that. And I pay money to have my stuff license so that I could come in and make sure I have legit like if Food Network wants to call me, if I come and do Marceau’s, I got myself together right in. A lot of bakers don’t. And that’s OK. I mean, whatever. Nobody asked me. I think I’ve had one person ask me like, are you licensed? People just want cookies. Right, OK, but. I think people need to just really know their words for whatever product they have right, at such a price, and if they don’t want to pay it and that’s not a customer and move on like I don’t I’m not going to drop my price for you now. I’ll try to work with your budget and make you can’t I can’t do that. But I can do this for a lot for my lower price bracket. But I’ve totally walked away from people and I have people walk away from me and I have to be OK with it because I think we always want to just sell the product. On. But I think you dumb down your product when you do that, because I’ve definitely had a person tell me notice too expensive and a same person in two hours went back and said, OK, I want two dozen. Right. So I think you just need to stand by whatever it is that you’re doing as a business person, you know, screw all the other stuff they don’t want to pay for. Somebody will as long as it’s worth it, right? I mean, as long as it’s worth it. We’ve all paid for something that we wish we did well academically.
I just scoffed this disjoined down like the past 60 seconds here. This is the first time you’ve had one your cookies. Right. And I’ve been waiting all day. I’ve been twitching like a crackhead all day and into the cookie jar, my way to the Picasso, just biting into activities, like you said, the butter, the vanilla. You could definitely taste that. And the icing. It’s not like the not the Wal-Mart, but it’s not like the Sam’s cupcake icing that you get, like that menthol. We kind of I don’t know what it is. It’s food coloring. I don’t it’s Korean. I don’t know. This is not that by no means. It’s definitely, like you said, high quality product. Definitely.
So you can eat, it can look good, it tastes good.
I come from. So if you could spend twenty four hours with anybody dead or alive, uninterrupted, who would it be and why?
What the hell?
That chick was a gangster with business. She was she was like the first female. Anything in production in TV first everything ever. Our show, she was the first woman to be, like, pregnant on her show, like stuff like that. She had a Hispanic husband on her show, like, come on. Well, if you ever. Yeah. If you ever look at like her her story of her life, like this chick with gangster with everything, and she demanded quality, she demanded to be making decisions like she wasn’t gonna step back, like she was the Ruth Gater, Ruth Bader Ginsburg of TV, like wherever, wherever they were going make decisions. She was going to be right there, even like her kids. Even now, like they hold a lot of this stuff real private, like they not going to just let you do anything you want to, but that’s your business was crazy, like she was so like a hit a hard time, even way back then,
so she was like before Dolly Parton took over everything pretty much.
Yeah. Yeah, she was. She was she was a crazy business man. So as far as business, they probably will probably be her.
Yeah, I didn’t see that that came out of like I mean, how do you explain that? I totally get it, but I didn’t see that one coming. I was just like, well,
yeah, I’ve been a fan of hers for many years, ever since I was like 12. I’ve been a fan of hers.
Wow. Wow. So I hope people get a hold of you. I mean I mean, obviously, you have a Facebook Instagram, which you handle.
Facebook is the first Nightingale. Instagram is frosted underscore Knightdale and website for us tonight. New .com cool, cool. When you go to my website.
Oh I just got let me take a picture with them. Go ahead and don’t even look at it.
You just start over from scratch.
No, no, no. You brought it up. So this the beauty of podcasting is I can go ahead and just bring this sucker up. Frosted Frosted see now
frosted nightingale. I know I’m typing it. That’s the beauty of editor. Edit all this up do we. And this is was it like 97. I stop editing the spell. Check the catch it.
Yep, pretty much.
Oh, my God, look at you, I just start from scratch.
Oh, no, no, no, no, no. Pineapple on apples. I could just type it in. Right. Maybe that’ll that’ll help night. And that’s this is one of the drawbacks to long names, is that now you’ve got to type it and figure it out. It’s loaded.
I actually thought about that name as far as that was concerned, but I stuck with it.
All right. So let me go ahead, Sheerness.
Yes, ma’am. I think that’s what happens.
It goes from a podcast to a an episode. Real quick.
All right. Now, what about the paper?
Pretty much. Let me go ahead and get this.
I don’t need you to talk to me about. I just need you to do it.
I just want to look it over. I’m sharing it one second.Hello. Hi. So. It’s like a new feature to the podcast now. You see my screen.
I can say yes, right? Can I say this?
Oh, yes, it’s going to be live on the video. So I mean, it’s it’s part of the show.
I had, like, a full face, like, being done so really quick. So what’s the objective of this website?
Oh, just to show you. Well, not just to show you to work just so you can place orders from there. Doesn’t know something about me. That’s just I and I really kind of did it because I felt like I should have one. I would like to like I say at some point, maybe get e-commerce something on there. I prefer to have my l ike Instagram like upload like Instagram pictures and stuff like that. That would be so you to see, like, updated stuff.
Yeah, so, I mean, that’s easy enough. So that the one thing that that I think most business owners and even myself, the one time and I forgot being ahead by so many different coaches over the past decade, the first and foremost thing of any website that you want to have upfront is a call of action in the sense that you want to collect data from someone. So this is like this. Welcome to the Frosted Nightingale. That’s right. They’re really big and bold. If they’re on your website, they really know where they are. So this space and region, you probably want to give them something. So on your website, what I would do automatically right now, I would put a form and have a first name and email address and say, hey, guys, sign up for my my list. And on that list, maybe you’re giving out some recipes. You put that on your website. Now your list is going to like it’s going to grow overnight because now everybody’s like, oh my gosh, she’s going to give out a recipe for whatever kind of cake or whatever kind of cookie or whatever it is, and then just start talking to the community. I mean, right now, you’re doing a good job of posting content, taking pictures. But imagine rolling that into emails and saying, hey, look at this. I just did four for John and Susan in Alabama. Look, look what’s going on up here. Here’s another recipe. And just keep them in the loop to what’s going on, because after they come on your website, they may not ever come back. But if you have an email list, then you could always target them. All right. So that’s that’s the first thing right off RIP that I would do. Right. In addition to that, this image, this image doesn’t do anything for your brand. So I would essentially put something that’s more so the product like, you know, you got a little pink flamingos down here. I would move those up and make them bigger, like the flour and the butter is novel, but your product is custom. So you want to showcase that custom product and then you want to request their email and then give them something. If you just do that, hands down, send traffic to your website. I guarantee that things will be a lot different as far as the traffic and the conversions on your website.
OK, noted, noted,
I’m done. I’m done with that. I’m not going to chop up anything else acceptable, anything.
We’ve got time for you to have it.
Yes. Yes. So this is part of the podcast where I like to, you know, give the microphone to my guests and you could ask me any question that you would like.
Oh, OK. OK. Let me think of the question I want to ask you. What do you see yourself in 20 years,
20 years from now? I kept saying for the longest I always wanted to be in the shadows. I didn’t want to be in the limelight. And unfortunately, at this point in time, I’m in that space to where 20 years from now I may not be a household name, but I would potentially have a legacy that I could leave behind, that my son could look back and be like. My dad did achieve something. That’s where I want to be personally, as far as business, it’s got to be a well oiled machine. I’m really big into systems and, you know, obviously I’m looking to create enough wealth that I can give back and still have my family, my legacy, you know, live on forever, not necessarily on my wealth, but they can use my wealth to do good.
Are you into like any large charities or anything like that?
I’ll give back in my own way, I mean, obviously, you know, we kind of do some of the charities and go out and help here and there. But I really want to get to the point to where I want to establish something. So what does that look like? Like a five one, C three that’s going into middle school, high school and helping kids understand business and even giving them competitions to compete in business and then fund their business coming out of school. So whether that’s like ten thousand dollars to start up an online solution. If that kid is worth that ten thousand dollars and you give him a jump start at 18, that’s a 90 day difference, it’ll change his entire life forever or for sure.
I like that when you sign up for it. When you start having let me know.
Yeah, yeah. I mean, right now I’m still on the climb. Yeah. The brand development clout.
So. OK. All right. So how do you find balance in what you’re doing?
There is no balance, not equality in what I’m doing. Is this kind of like in the household that I live in right now? I think that everybody does kind of understand that everything I’m doing is for the greater good of us. And by doing that, I kind of bring them bring bring everybody with me. Right. So, like something that just passed, we had a photo shoot for one of our clients that we’re creating her book for her book release. And she’s pretty high profile in her own right. But it was an opportunity for us to bring the kids to the photo shoot, you know, so everybody was significantly there at the shoot. And, you know, we’ve always been grown up in that environment. If I’m doing a meeting and I could bring them out, bring them in the meeting when he says he was like five years old, he would sit and listen. You got to the point to, like, even when I was like really big into the financial sector, he would be reciting some things that I would be reviewing or watching on video. So, you know, just putting them in that space and putting an environment. They understand that, you know, in order for us to do what we want to do, like recently we had opportunity to leave the state for I think it was like three or four weeks and we just left and went to Florida. Everybody was remote, but just to be able to do that, you got to have the mindset to be able to do it and you’ve got to have the money to be able to back it. So they definitely reap the rewards. But at the same time, they see me busting my ass on a regular basis.
All right. I’m gonna ask you something else about. Oh, so as far as kids are concerned. Right. Like, how do you, like, teach there? Like, what do you leave behind them even if they don’t want to necessarily pick up your business? Like what kind of what kind of thoughts you give your kids or even like youth around you. Like what do you give them to like. Not work a nine to five, like because like legit like who wants to fucking clocking in every day, like, you know what I mean? Like I’m so over it. I’m so over it. Like, how do you get them to not even start.
That it’s that goes back to the balance. Right. So if I was working a hundred percent a time and there was no quality time, then it will be there will be a despite of that work time and they’ll grow into hating that opportunity. So for me, I kind of try to make it to where, OK, let’s work and bus our ass. But the hell, I’m going to buy a sailboat. Just go sailing.
Right. What do you think? There’s there’s a reward for it.
It is definitely a reward. So, you know, it’s kind of funny because like Delarue Kois, it’s interesting because he was younger. He was way more. Easy to mold into the opportunity, the big vision, but he’s a teenager, right? He kind of he kind of he says something sometimes I understand he understands the principles the principles have and left him. But he’s a boy. He’s a teenager. So it’s just kind of like I can’t wait to like three or four years go by. You kind of get out this stage in this phase. But I think he definitely understands that the opportunity and I think he understands that he doesn’t live in a regular household because our conversations are usually general conversations, but they always lead back to business like he’ll ask for something. I’m like, so like, what’s the value of it? Do you just want to spend ten dollars? So you have ten dollars that mean you have 100 dollars in your bank account? Are you just going to spend 10 percent? And here’s his response. Nowadays it’s kind of like, well, not everybody believes in that principle and philosophies that two weeks ago by two weeks ago by and I’m like, OK, let’s just go pick this up or whatever, and you’ll be a smart ass and be like, well, is that 10 percent of your value? So at least I know that he’s been a smart ass, but it’s sticking in there to where he can lease rebuttal back later on.
All right. He can use it later. He’ll do it later for sure. Like, you know, when it when it really matters, when you really work for that thing, it’ll matter to him in a different way. So.
Looks like we got a little frozen hiccup. Uh. After the further interruptions of technical difficulties, we shall return back to the show. All right.
You’re going to announce.
So I guess the last part we ended up with, I guess we are just answering that last question, you know, any questions for me?
I don’t think so. I was like a little girl right there for.
You were you were spitting in that hot fire, that dialogue. But, you know, technology does have the side effects from time to time. But I just wanted to before we could kind of cut off, I just wanted to say thanks for coming on the show. I mean, hopefully it was a helpful show for you as well as is going to be for a lot of other people. That’s listening to the podcast as well. This is where I cut. Move this peace forward, could you hear me now? You mic on me. Hit a beeper.
I know this is ridiculous. Can you hear me?
Yes, I can. All right, so how long?
So I just wanted to thank you for taking the time to come out on the podcast. And I mean, hopefully the episode was as helpful for you as is going to be for the people.
Absolutely, it was for me.
Well, I guess so when we get a call to lighten it up.
I hope you can hear me.
I can’t stop people being here.
You hear me?
All right. So, like, I appreciate you asking me to be here. I didn’t have any expectations whatsoever for this, but I’m glad I did it. I appreciate being a part of the crew that we’re out here and look forward to see what you’re doing later on.
I appreciate it. Well, I guess you got some cookies to bake, so have a good one S.A Grant over now. All right.
Founder Of The Frosted Nightingale: Stephanie Gorre-Ndiaye AKA The Cookie Boss – S2E15 (#43)admins3602021-04-02T12:53:18+00:00