Co-Hosts S.A. Grant & Jenny T. Vaz – Topic Talk: NFTs – S3E15 (#111)

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Boss Uncaged Podcast Overview

Co-Host Of BOSS UP Q & A: S.A. Grant & Jenny T. Vaz AKA Motivated & Focused Growth Edition – S3E15 (#111)
In Season 3, Episode 15 of the Boss Uncaged Podcast, S.A. Grant co-host with CEO & Idea Generator Jenny T. Vaz.
If you’re looking to find the edge for your business in the NFT world, Jenny Vaz is your go-to leader for understanding & embracing new technological advances for businesses & implementing them successfully. She’s fully immersed in this space and can help with:
* Brainstorming Ideas for your NFT Projects
* Working through the Roadmap
* Breaking through Challenges or Obstacles
* Growing Your Community of Followers & Fans Rapidly
Having worked with business & technology leaders for more than 20 years across the world (Asia, Europe & US) and lived in six countries, she has profound experience of the knowledge, technology, culture, mindset, execution & strategy required for change & growth. Her core passion is in evolving technology.
Jenny is a certified Executive Leadership Coach (Marshall Goldsmith) who consults in Human Behaviour (E-DISC).
She calls both Sydney & Singapore home.
Want more details on how to contact Jenny? Check out the links below!

Boss Uncaged Podcast Transcript

S3E15 Jenny Vaz.m4a – powered by Happy Scribe

Alright. Welcome back to Boss Uncaged Podcast. So this is going to be like a uniquely different format. I’m not doing an interview right now. I’m not interviewing a particular person. What we’re going to do is do like a live discussion. It’s going to be like a topic talk and it’s going to be with Jenny. And to give you a little background who Jenny is. I mean, Jenny is one of these people. Like, once she dives into something, she dies head over heels. And when I first met her was just like literally a couple of weeks ago through a networking group. And it was through a common person that we knew and kind of hit it off. And then the first thing she said to me was like, NFT, NFT. And I was just like, oh my God, I love this woman. Where has she been? And then come to find out she’s on the other side of the world. So right now it’s 05:00 a.m. Her time, 04:00 p.m. Our time. So she’s definitely a trooper to get up this early, crack ass morning, early to get on this podcast. And earlier this week I did the same thing. She had a webinar and I think the webinar was something like 03:00. I woke up at 03:00 in the morning to get on her webinar and she was just delivering so many Nuggets. I was like, okay, let’s join these forces together and let’s just do a live discussion and just talk about NFT’s. But before we dive into that, I just want you to kind of tell people a little bit more about who you are so they can kind of get that synergy, get that vibe that I got from you that first time we spoke and just dive right into it.

Sure. Thanks. First S.A, big shout out to everyone who’s watching. And thank you for bringing me on the show. I’m so excited. I can’t believe how much has happened in the last two weeks since you and I spoke for the background on me. I’ve been in tech for 20 years, so 24. It depends the number of years we serve at University. And I’ve tried to leave it, but it’s one of those really great relationships that pulls you back. The beauty about tech is that it’s constantly evolving. And I always found myself in a position where I was helping people to understand it or helping people to translate what they needed to someone who is in the tech world as a business analyst, as a consultant. And even when I was working at Garden, I was there for nine years and working with the best minds in the world. The best minds in the world understood the tech, but it was them trying to get the rest of their business on board, saying this is a new direction. We’ve seen how tech has changed the world in the last two years. Look at all of us working from home. Who would have thought, right? We all be jumping on Zoom just to even speak to our family members. It’s now completely permeated every inch of our lives. It’s undeniable what it’s done. And now in this NFT space, which is this whole Webpoint 3.0 blockchain crypto, I’m hearing the usual words I hear whenever there’s a new tech rolling out. It’s a scam. It’s a Pond Day scheme. And I was like, come on, if people are making money, how is it possible? And I know that some really good people are making money, how is it possible they can be upscale or Ponzi scheme? So that’s why I decided to dive right into it and figure it out for myself. I made that decision in October of last year. Oh, my gosh. And I’ve told this to the people that I met on Monday in that session that I had. I don’t have enough time to get on top of everything. So it’s just completely being thrown at you. There’s so many meetings on Twitter, space on clubhouse, people doing sessions on eventwide and other rooms as well. Just really, because this is coming, this is happening. And then the third wave, and what else can we do? And so for me, this is where I find that this is the best opportunity for someone like me who’s done this before, being the translator to go. Let’s take this mainstream. Let’s make this easy enough for us to consume. And at the same time, we now know what the gaps are, where the risks are, and how can we better inform anyone else. It’s not part of the tech world. Most of us are not. But we want to catch this wave. So if you’re into catching this wave, this is where Esther and I decided we’re going to start spitballing some ideas potential of what we can do with the space and really just take you through. I wouldn’t say the tech, but really decomplex the tech, correct?

Yeah, I think definitely. I mean, just listening to your content on Monday and hearing the things that you were talking about, and then it dawned me. I was like, you had some pretty successful people in the room, but it was kind of like half of them had dare and headlights, kind of like this NFT thing. They keep hearing about it, and they keep thinking crypto. And then once they get crypto, then they get scared. But in reality, NFT, I always say NFT’s are essentially multiple different things. But starting with the premise of collecting, and if anyone has done any collecting of any single kind of any time in their life, then start with that. Start with something that you understand. So I want you to kind of talk about it a little bit. Like, I mean, you started collecting entities as well.

Yes, I did. And one of the first things I spoke about in my session on Friday and on Monday was, what’s your risk profile? Let’s start there. My risk profile. Whenever I’ve met with an investment consultant, my risk profile has always been medium. I’m not someone who jumps really head on. I’m not willing to take high risk in projects that are unfamiliar. I want to see how the project has been doing for a few years. I want to see what the stats are. And then I want to understand a bit more. Where are they investing? Where’s the money going? What’s one of the reasons you’re doing so well of doing poorly? And that’s me putting on a business hat in a way, from working with understanding why people want to do what they want to do with tech. That helped me to also clarify how I make decisions on investment. So I came out saying, all right, I just want to know what it looks like to buy my first NFT. And I went into Reddit. I was just sniff out the Reddit boards to find out what’s happening, what’s not, what to look out for. Loads of people who tell you what to spam, what to avoid. So I thought, okay, ready to be a good source? Went in there, and I saw someone they were sharing about their NFTs. I’m selling this looking for bias. Is this the first time I flaunt my art? I’m like, Cool, let me go check you out. So saw them on Reddit, and it was the same user ID that I saw on Opensea Marketplace. For those of us who don’t know that, it’s kind of like your Amazon for NFTs, one of the many Amazons out there for NFTs. So I went into Opensea and I thought, oh, I went through they had maybe eight pieces, this artist, Ocean Life, two or seven big shout out to them. I said, oh, very cool. They created this art. There is no game or anything behind it. And I was really attracted to the one particular piece, and that allowed me to just make the decision of, all right, let’s see how to what happens when you buy a piece of energy and then you learn there’s something called gas prices everywhere. As such, no one talked about gas prices. And suddenly he was like, why am I paying $200 for something that costs five? And that’s when you start researching. Oh, so there was something else I didn’t know. And that was how I taught myself how to buy an entity. And then what else is there behind these entities?

I think it’s definitely interesting. First, I want to commend you because most people, they’ll hear about something, and then by default, they’ll stop. And then the fact that you got hit with the gas fees, and then you’re like, I never even heard of this thing. And this thing costs more than the product that I’m buying. And then they stopped. But for you again, you’re not an early adopter, but you’re kind of like you’re more vigilant to say, I want to dive into that space and to purchase this to kind of see what the process is so that I can help other people. And I think once people understand what gas prices are and it’s not associated to a gas pump, it’s not associated to, like, renting something and getting a late fee. Essentially, a gas fee is just a pretty way of saying it’s a processing fee. They’re charging you a fee to process your transaction, much like what banks and ATMs do. Every time you go to ATM, you put your card in the ATM, you type out, and if it’s not your ATM, you have to spend a $2 fee to get that money out. That’s a processing fee. Gas fees are essentially processing fees as well. So to continue with that story, I mean, you’ve went to Open Sea, you’ve purchased an NFT, so you started collecting NFT. So now that you have the NFT, what’s the value of it? What can you do with it?

So with this particular NFT, I realized I’m actually a collector. I never knew that about myself. I don’t own a piece of art. There’s nothing on my walls that’s mine. I know some artists I started looking at who’s out there doing stuff about, Darley, can I buy a Dali? That’s an NFT. I love Salvador Dali. What about Monet? What of Monet? And when I started looking at, okay, maybe not so much, because the prices were really up there not going to go down that road. And then I started looking at other forms of artwork, and there was some really creative artists, people who were relative unknowns in the art world because their art pieces were hanging in some obscure Gallery that you and Irobably would not have been into in the last two years. And now they’re selling it rapidly. They’re selling a piece of digital art that’s a replica of the real art that they’ve created. And they’ve created this beautiful process where when you buy this digital art, I will send you a picture of the art, not the actual art itself, but a picture of the art that you can frame and hang on your walls. And a few months down the road, when I release my next art collection, you will be one of the first pieces to actually get the real art, actual art in that next collection and say, wow, what a great way to grow your following. What a great way to just spread the word out there. And there’s so much to give as artists to create, artists create, and there’s so much to give. And now to just receive. Be in a position where you can receive. I thought that was a beautiful flex in the ecosystem of energies.

Yeah. I think you make a really solid point to comprehend what NFTs are. And again, there’s so many different aspects. Right now, we’re just talking about the collection aspect of it. But whether you were raised in the 50s or the 60s or the 80s, 90s or 2000s, at one time, the other, there was some collection of something, whether there was baseball cards, basketball cards, Pokemon cards, and all of these are essentially you’re collecting them and you get into like a rare card, like someone that collects Pokemon. They want to collect the rarest Pokemon of all time that has all the powers, all the glitz and glamour, and there’s only three of them in existence. Versus someone wanting to get the first rookie card of Bay bruth or a Michael Jordan rookie card, then you can start to see, like having ownership of a car that’s so rare, then the value goes up, taking that definition and transferring it into the digital space. It’s exactly the same thing. And correct me if I’m wrong, what’s your thoughts on that?

Totally. So one of the key features, if you’re out there and you’re looking to, you’ve got some crypto, you want to get some crypto and spend it. If you’re looking to flip the NFT, which is where most of them have made their money in the first and the second wage is by flipping NFTs, buying them low, selling them high, depending on how the market’s gone. You’re looking for these rarity, right? The one of a kind, because my second purchase on NFT was something that had like 5000 copies of it. So not very clever in terms of an investment, but I wanted to see again, I was testing out the ecosystem. It was a low price. I wanted to see what it was about, what’s the height? But when you buy something that’s right, you know, the value gets higher. Now you could be a collector who just doesn’t want to do any trade. You just want this cool it’s for your own satisfaction, for your own pleasure. Fantastic. At the same time, if you’re looking to trade, you’re looking to exchange, you’re looking to promote this piece of artwork or this collectible. Awesome. There’s also an opportunity for you to get on board. There are other platforms that do that. And one is Veve, and they showcase like your Warner Brothers, your, what do you call that? Your estimate from the Bond world. And so there are different types of Black Panther. They have different even the magazine covers. Remember your DC comics? They were so rare. And even then, even now, finding the most various copies from back when, even now, you can do that. And in the digital world. So if you ask me with NFTs, it’s art imitating life. And one of the best questions I got is why not just get the real painting instead of buying a digital that’s it. But how many copies of that are there? How often are you going to come across the clock Monet hanging on your wall? I’m not, not in this lifetime. But if I get, I can probably do a jigsaw puzzle. Sure, that will give me the satisfaction. But I know something about having a digital piece of taught money gives me satisfaction. And it’s not your boat. That’s totally okay. Find what works for you, find your flavor as a collector and see if there’s a market for you, or else go create one.

Yeah. And I think you brought up a solid point. It’s not about necessarily following the trends of just collecting. To collect, like, you have to, first of all, collect something that you would like that if you see value in it, then there must be another target audience that sees value in it as well. And then you can kind of follow and it kind of goes into, like, roadmaps. And those that don’t know what a roadmap is. The roadmap for NFTs essentially is like telling the story of what the NFTY could be used for, telling the story of where the entity could be down the road or how is the value going to be increased in the next year or six years or even ten years down the road. So actually understanding the roadmap and understanding collecting, then you can start to see kind of how the value. And again, we’re only still talking about the collecting side of entities. We haven’t talked about a real estate. We haven’t talked about, like keys. And we’re going to talk about these things as we progress. But I just want you to kind of understand, like, if I say I have a new product and my new product is Boss Uncaged podcast. When I first started this podcast, I was talking about my roadmap. I was saying, okay, in year one, we’re planning to interview a couple of people. Year two, we’re going to grow and scale. Year three is the same exact philosophy, but you’re applying it to a digital asset to say, hey, this piece of art, I’m going to be able to sell it now for this price. But in the next five years, I’m going to do X, Y, and Z to make the value of this particular art go up to this price. So then you can see your room to make more money a lot quicker.

Yeah, totally. And we talked about the road map. We talked about it being a collectible. Truly, the real value of entities is what else can I do with it? You’ve got a community who are Raving fans. When I was young, I love Elvis, grew up on Elvis. And if you told me today that if I bought an NFT for Elvis, and that gave me something about something that he did or maybe a piece of furniture from Graceland, Whoa, I’ll sign up, I will sell whatever I have. People like me. I know I’m not alone. I’m happy to say that we do have that. And so I know that I’m not alone. There are others who are like me. We are Raving fans. Even if the artist has passed. We do have these collectibles that are already in the market. You get them on ebay, they get traded on special domains. You have already community and they want to know, what else can we do? Is there an Elvis concert? Is there an Elvis movie that will get a screening to front row seat? Maybe you put me up in a hotel in Vegas or Greeceland. I’ll show up. Why not? I live in Singapore. It’s short flight. We will do it because we’re waving fans. So if you’ve got a strong community, a strong base, NFT has a strong potential for you. If you’re watching, keep watching.

Yeah. And I think it’s something that you brought up that’s a key factor. If you are a collector and you have imagined. Right. We have so many artists that have lived and created content art that have passed away. And the art has grown to where they never could imagine it being that valuable. Basquiat is one of those people, you know, Boschia was a millionaire in his day, but now his pieces of art sells for tens of millions of dollars. But imagine having royalties. Right. And that’s the thing that art never really had associated to it forever. You would pay for it, you would own it. You could do whatever you want with it, but the original artists would not get royalties from that. And then we had the creation of the music industry, and the music industry was like the real industry to kind of figure out how to give royalty payments to artists because again, they’re creating art, music, and then you have royalties. But now in today’s world, the NFT gives us you can be an artist to create art, and then you can eat off the royalties of your art as that art sells and sells and sells and sells again. And for me, as an artist, generally speaking, if you don’t understand entities, that statement alone should have raised your eyebrow. That statement alone should have made you like your heartbeat should have changed the rhythm of your heart. You should almost have like a heart attack in that moment to be like, wait, say that again. And I want you to talk about that a little bit about the royalties.

Yeah. So imagine this. And this is a particular topic that’s of interest to me as well, because we hear about this. Right. Arthur has missed out on their royalty checks. Some of them have died for. They didn’t even know that there was this massive fortune that somehow in that whole chain sequence of them producing the music, releasing and performing and putting it on a single, they didn’t get the check. How is that possible? But because of the way blockchain is organized, because the way it’s created and it records transactions, everything is permanent. It’s a permanent ledger. How many of us if you’re watching this, I use this example. You’ve used Excel. You created an entry in excel, and it’s a shared file. The next thing you come in, that entry is gone because someone else has come in and edited it and you can’t find it freaks you out, doesn’t it? Because, you know, it’s like a bit of a mindfulness. Like, I thought I put this in. What the heck is it? But with blockchain, the way it’s designed, it’s permanent. It’s not editable. It’s not editable. So you can see. So I’m an artist and I load up my NFTs. You know, right from the start, I’m the creator. I own it in a way, it protects my it. And so in using that as a basis, and I can start earning the royalties from it. So as it sells, I still earn. And that process is called minting, right? As it sells, I continue to earn. Why shouldn’t I? Why shouldn’t it be traced back to me? It takes out the middleman, it takes out the confusion. There was an artist who four years ago, I can’t remember her name. Now she loaded her music onto the blockchain. She was one of the first. So it’s possible. And with these marketplaces, you can load videos, you can load images, you can load music, MP3 files, all sorts. And we’re just at 2% of what’s really possible with entities. This one. What about USA? Have you bought NFT?

Yeah. So I started buying visual entities because, again, I’m trying to recreate my own 10,000 collection. So I got some entities in that space, and then I started following particular people to see how they do their launches. And then I also started buying there’s another whole aspect of entities called like, the domains. So I started buying, like, the Boss Uncaged domain NFT as well, because it only makes sense. Like, if I have Boss Uncaged, I should have the NFT domain. So looking into that space of owning URLs, and I want people to kind of go back and think about it as the 90s, early 2000s when people were jumping and buying all these domains, and now 20 years go by and they’re making thousands of dollars because they had the ownership of these domains, they’ve been sitting on them for like $510 per year or whatever. But now when you want to buy that particular name because it was a short name, they’re selling it for $20,000. So now in this whole new space, it’s a whole new area of expertise and monetization just on URLs, using enemies as well.

Yeah. And I’ve not gone into domain space yet because that was like another job or not to crack. I wasn’t ready for that yet. But that’s fascinating. That’s what’s possible with what we’ve all experienced, where even with the smartest phone device that we have is what the business in the tech world, they call Web 2.0. So in fact, you and I using Zoom as part of Web 2.0. Everything that’s running on the blockchain is called Web 3.0. Anything related to the Metaverse. I would say a Metaverse, not the Metaverse. Metaverse, NFT, cryptocurrency and blockchain. It’s all part of that web. Three point. So with Web three point, think of it like we got a Kickstart to Web 2.0, and now we’re creating a virtual and real map. So you’re starting at the beginning, you get a second break. So it’s not a one for one. I’ve spoken to quite a few business owners in their minds is, oh, I have this in my real world. I just want to create something equivalent. And I think that would be selling yourself short, to be honest. What you want to do is bust out that cage of realism and really get into the creative space, which is the reason you started your own business. And think about what’s possible, because in this new world, what if you could offer your clients a virtual Tesla as part of the NFT? Because they bought the NFT from you? That down the road. In that roadmap that SA was talking about, they could get a Tesla and drive that in a metaphorse. How cool would that be? Anything is possible. This is where we get to really stretch the imagination.

There’s so many different avenues of NFTs, and I think this will be a good time to kind of segue into it. Like, you talk about monetization, we talked about the art, we talked about the collections, right? We talked about the road maps. But I think it is another part of it. It’s like a hybrid between the real estate and the gaming. And you’re talking about Metaverse. And there’s one game out there that I think it’s called Athlete Earth, and it was kind of like not necessarily one of the first platforms, but what it’s done, it gives you an opportunity to buy real estate in Metaverse or whichever reality you want to call it. But at the same time, they added a real business model to it. Like, if I buy land in the real world and I put a house on top of that land, and then I get somebody to live in that house, I could rent out that space, too. So think about that in the digital space. If I have an opportunity to buy the land underneath the Eiffel Tower and the Eiffel Tower is in the virtual world, then I could pretty much have additional items and charge rent for that. And that’s what this game is starting to get people to think a little bit differently. Like, well, it’s virtual. What can I do with virtual? Well, imagine in a virtual world if you wanted to become a farmer, and then that farm is going to grow a product, and that product is going to be sold on a shelf, but then you’ll be able to access that shelf in the real world. But the only way to get there is to build that story, to build that timeline and build it in the VR space to get that VR person to realize, wow, I want access to this. And then the only way they can get access to it is they have to be part of that world. So you have the exclusivity of someone being more like, okay, well, I’m the only person to have access to it. Then you start getting into bragging rights and everything else. So have you dimpled in the real estate space at all in NFT yet?

No, not yet. I’ve been watching it with much interest. I know that the house in Florida went up on sale through the NFT process, and that was just beginning of this year. It was pretty awesome to even think about a real estate actual real estate in the real world. It’s now permanently recorded in the NFL world that the transactions happened. And it went for a pretty Penny as well. I think it was something like $600,000, if I remember correctly. When you think about in the real world, yes, we know how these transactions happen. And in the virtual space, you can buy land, you can do whatever you want with the land. You can, Man City, It’s the football club in Premier League. They’re building the equivalents of the Etihad Stadium, their home turf in the Marvelous. So what does it mean for their fans? Right. They have thousands, not millions of fans globally. What would it mean for their fans to catch their games virtually? You get to bring your people together. You get to bring your community together. But it’s not just your fans. It’s everyone that’s part of your ecosystem all under one roof. And then you get to channel them back into your real world, give them that real world experience so people don’t get left out. Most of your buyers, they’re like, what’s in it for me? What’s in it for me? What else can you do for me? And this is the next possibility. As a business owner, I’ve heard this. Why do I need to do it? I already have a thriving business in the real world. I don’t need the virtual world. Awesome. Totally get that. Fair point. What I want to ask is how many of your clients are in the virtual world? Because if they’re starting to look at the virtual world, they’re starting to pay attention to it. Chances are you may need to. And that’s really like the opening question. It’s not about our preferences. It’s never been about our preferences as entrepreneurs. It’s what your clients want.

Totally agree with you. I think I always compare NFT’s kind of like if you think of AOL messenger. When you first heard it, it was like, why would I need that? I could just pick up the phone. And then people started using messenger and it was like, okay, well, that’s great. But then messaging became social media. To a certain point, it became a communication device that in today’s world, we cannot see ourselves without having access to it. Linkedin is a platform that uses messenger. Twitter is messenger. Facebook is messenger. Instagram is Messenger, TikTok is messenger. So think about back in the late 90s or mid 90s, that was the dawn of the messaging service that people couldn’t understand then. And then within 20 years, it became a way of life. And so what we’re trying to kind of communicate is like, look at NFTs the same way right now. You may not understand it. You keep hearing about it the same way you heard about messaging services, and then eventually it’s going to be ingrained in your life. And an example of this is my family and I, we went to a basketball game in the last 30 days, 45 days. And to your point about real estate, the Stadium, if you’re used to Pokemon Go, where you have an app and the app is kind of virtual reality and you’re looking for something in this space, in this environment, I could find a Pokemon if I use my phone. Well, the basketball arena that we went to had the same exact thing set up. So we’re watching the Hawks play. And while you’re in the Stadium, if you go to get something to drink, you go to the bathroom. There’s an app that allows you to walk around in the Stadium and find Hawkbucks or whatever they’re called. And then those Hawkbucks allow you to then buy game shots or headshots of the basketball players or game cards in the NFT world. So you can kind of see someone that created that was thinking outside the box. It was, okay, let’s map out the real estate. Let’s put random gold Nuggets in this real estate. Let people stay in the environment and interact with them. And then at the same time, they can actually get images or video clips that nobody else may not have access to. And then those video clips could then have value, and then they could either sell it for monetary gains or like you said before, they could print it out and put it on the wall or use it on their iPhone or whatever else they want. But it’s about thinking differently.

Totally. One of the things that I share with my clients is gamify. You want to gamify the experience. People want to go on an adventure. They love that. Why not? You know, it takes them out of the real world and takes them in whatever great reasons we have for stepping out of the real world and into that virtual space. And while they’re in your arena, let them play. They’re there to watch a game, let them play. And they’ve got us all. We’ve seen how powerful Pokemon Go was. There were people who got into accidents, unfortunately, because of that, because they were so focused on acquiring that and all these geocaching games, they were so effective. And now in this new phase, it’s something similar. Whether they’re in the arena with you, or they’re in a virtual space with you. They could be your online community on Facebook. They could be a Twitter poll. That’s part of the game that you’re creating. What’s your opinion? How many of you are doing this? We might be sidetracking Hills One of the things that I saw today was overnight was there’s this bought from the UK government. It’s been searching for every company that’s hashtag IWD International Women’s Day 2022 and made a tweet about it. And then it goes on to say, Well, here’s what your gender gap is in terms of pay. Here’s what this business is doing. And so it’s calling people out. Now, I’m not saying you call your clients out, but what if you could make this real time, like, let them get the real value from your business of what you can do? And this is a major flex in so many ways, if you think about it, one of the things that I look at is when they come to my door, I want them to start using the service. And if they’re not using the service, it’s going to take me an even longer time to get them all warmed up. So the first thing I do is book a call, get some actions together, get a plan together. There’s a sequence of things that my clients are going to do when they work with me in the first month. It’s heavy hitting. Let’s make this happen. Let’s lock down the strategy. Let’s test your content, let’s see what your community health is like, and start assessing and reviewing that. And then let’s start talking about what can you do in terms of entities, and then map that out how that launch is going to look, build that roadmap so that first month is full on. Let’s roll up sleeves and make it happen. And then we test. It not very similar to how you’re going to roll out your NFTs for your clients to get them to use the service. When they get into that habit of using playing the game, they don’t even realize they’re playing the game. They just know, Damn, I’m hooked.

Yes, I totally agree with you. It goes back to the rewards. We’ve seen the rewards a million times, whether if I get a hole punched in because I bought five dozen Donuts in the past three weeks or whatever, then I get a free box of Donuts. It’s the same exact principle. The only difference is you don’t have that tangible object of that card. Now you’re in the virtual space. So instead of doing a hole punch for it, maybe in proximity of your store every time someone drives by, if they collect a floating donut outside the door and they can collect one donut per day, and as they get 20 Donuts, then they can come in and get a discount for that donut. And that’s the way to look at it. It’s kind of like, you’re keeping them around your location, you’re including the gamification, and then you’re rewarding them for doing it over a period of time. And by default, what are they going to do? That’s when you get into, like, the social media aspect of marketing to say, hey, check this out, check this game out. I got a free donut today. How did you get a free donut today? Well, I just drove by on my way to work every single day. And every time I drove by, I just stopped and picked up a random virtual donut. And I did that for five days. And at the end of the week, I got a free donut. It’s as simple as that. If you look at it from that aspect.

Exactly. So you don’t need to be on your premises to do this. The item is there, it’s digitized, it communicates into your systems. So you know how many virtual Donuts have been picked up by your customers? And by the end of the week, you know how many Donuts you’re going to give up for free or at a discounted price?

Yes.

Freaking awesome business model right there. Why not? And marketing is paid for. You’ve got your customers saying, hey, you can put it into the game, post it on social media and Tigers that you got your donut for the day. Because that’s how we measure it.

Yes.

And this is what creates a natural marketing sequence for you not having to pay for anything.

And I think this is on topic. Right. But looking at it from that standpoint, right now in the world, people are paying Amazon and paying YouTube and paying LinkedIn for the ad campaigns to strategize and figure out who’s nearby. But I guess once you have those people, you may not have their email addresses, but they may come in, scan a QR code, download the app. And then once they download the app, then by default, you’re going to require them to give you an email address. And that’s what you’re really paying Facebook and all these other platforms for, is to get direct access to that user so you could own that user. So not only do you own the user, but if you created a platform that can track the users, how frequently are they coming by your store, that’s golden. Facebook can’t tell you that Facebook would only target them. But imagine you can say, you know what, these ten people, they pass by our Store 03:00 every single day on queue and they pick up Donuts on a regular basis. That is inside information. That way you can target them directly and communicate with them and maybe even set up to do larger parties or larger giveaways for those individual people. And you’re building the lifetime value of that customer so much more ingrained by telling them their story through their actions of them playing on this NFT based game.

Exactly. And I’ll put my hand up for Donuts. What about USA?

If it has bacon on it, sign me up.

All right. I won’t fight you for that one.

If you haven’t had it, you got to try it, man. Maple bacon.

All right.

This is a recap. So we talked about the general NFTs, we talked about road maps. We talked about real estate a little bit. I think the only thing we haven’t really Dove into would be, like accessing keys. And this is kind of something like that’s, really close to people like us, like a digital marketers. And we have clients, or we may have potential clients that want to get access to our time or access to our information. Using NFTs as the model to do that is very successful. I’ve seen a couple of bigger names that have done it well. And think about it, a lot of times we’ll pay for a course, we’ll pay for our Academy, and we’ll get that Academy. We will get that course. We may or may not even access the Academy. We may not even access the course. But now attaching an NFT to it, something that’s visual, something that’s on your blockchain, something that essentially has value. And if you don’t use it, this is where the money is. If you don’t use that course, you don’t use that Academy. It still has value. Now you could resell it. You could resell that access key. And that changes the dynamics of course development and course strategies completely. Because before you couldn’t resell access, you bought the access and you stuck with it.

Yeah. And I know, like, GaryVee rolled out his NFTs. I’m sorry, Gary Vee’s NFTs are his hand drawings. I was like, man, I could have done way better than that. And he released. I can’t remember how many of them and what he gave us free pass to his annual event in the US. Right. And it’s certain entities, if I remember correctly, gave one on one sessions with him. Quick meeting with Gary, all of this, you can create a lot more exclusivity as long as you create a different tiers with your NFTs. And so now you can start spreading them out. Like, if you’re going to roll out, you won’t roll out 10,000 at one time. You roll out 301st test. What the market appeal is to see what people are saying. Is there something of value? Is the price increasing? Are they trading frequently? You’re monitoring the stats. And then in the second phase, you might have a different collection of NFTs that come out that offers different privileges or access to you, whether you’re an influencer or your business owner or even you’re a coach. I’ve seen coaches now start putting NFTs together with their programs and you don’t have to run your coaching communities on discord. I don’t like discord. Personally, you could keep to Facebook. That’s totally fine. You got the opportunity to create that exclusivity. If you have raving fans, they want to go all the way with you. And when you’re releasing your NFT and it’s at the lowest price to Mint, they will come on board and they’ll be the ones hyping it up. So to me, like I said earlier, we’ve just barely cracked this. We’ve just barely cracked this. So far I’ve seen sports community. The most recent one was where they raised funds in 30 seconds, a million dollars for Ukraine relief. They brought together 37 artists across the world to raise these funds. So it’s not only limited to business. If your business has a not for profit that you support, you can say 10% of these proceeds are going my royalties are going to this not for profit. Why not attach charity calls to your programs, to your offerings? And I think that’s where this ecosystem gets really beautiful and rich as a result.

Yeah. I mean, that kind of goes back to the royalty model. And just to kind of dive into that just a little bit. I mean, imagine you created an NFT and NFT is $10. Right. And you set your royalty at 10% so that NFT sells, you Mint it $10, you get a dollar of those royalties. Now, let’s say a year goes by or five months go by. And going back to the definition of a roadmap, let’s say that NFT is going to be included in a movie or in a video game or in some like you’re saying access to an event. Well, let’s say you can’t attend that event, and those tickets for the event are now worth $5,000. You bought the NFT for ten. Now, essentially, you can sell it for 5000. When that NFT sells for 5000, the original owner, which would be me, who created the NFT, then I’ll get 10% of the 5000, not 10% of the original ten. And then let’s say if it’s an annual pass, you get access to life. Let’s say next year, that same event is now going for 10,000. So I sold it for 5000 and I made the 10%. And then that same NFT gets sold again for 10,000. Then the original owner, I get another. So you can kind of see, imagine you create 10,000 NFT, and they’re all selling every single day. They’re selling and they’re trading like cards. They’re trading like stock. The value goes up, the value goes down. It stays level as Bull is beer, whatever it is. But at the end, all be all you as the creator for the first time in history, you’re getting royalties on all of it.

Yes. And this is what I call perpetual income. This is a perpetual income stream. Coming up to this point of why some NFT projects fail is because the roadmap is not sustainable and they got to pull the rug on them because they can’t create there are some that were spams or scams, rather. And therefore there was a rug pool that came along with it. Unfortunately, but you want to check whether you’re investing in one or when you’re creating one. What’s your roadmap and is it sustainable? Is it possible? Are you promising you don’t want to get into a situation where you’re over promising and under delivering. That’s going to devalue your energy. And you want to create a community that really understands and rallies around you as you’re building out this roadmap, creating that in the real virtual world. And as a result, the price of energy will go up. Whether you use the parts of the token or not, whether you’re able to use the entitlements, the price of that energy will go up, will go up. And each year you can update that contract. All right. You’ve been with us for three years. You’ve held onto this energy. You’re the original owner. Great. We’re going to upgrade the contract and give you something else for the next three years. Damn. This is how in the coaching world we call this Client for life. These are clients for Life. They’re going to talk about you, and it’s just spitballing some ideas here.

Yeah, I want people to really dive into that again. Some people in today’s world, NFTs, are really big with investors. And here’s the reason why. Right. Because investors understand market. They understand market cap, they understand market values, they understand buy and hold. They understand buying at wholesale. And that’s the point of the matter. We haven’t talked about whitelisting yet, and this would be a good opportunity to talk about whitelisting. Whitelisting essentially is nothing more than giving a user access to presales. Okay. So it’s kind of like if I’m buying a house and I can say, okay, I can go up to the bank and be like, okay, I know you have a list of foreclosures. May I see your foreclosure list before you take that foreclosure list to public? By seeing the foreclosure list before it goes to public, there’s no bidding wars. There’s no $5 here, $10 here. None of that goes out the window. Then I could look at the banker and say, hey, I’ll give you 100,000 for this house. This house is worth 300,000. It’s a foreclosure. Let me get it off your books. It’s the same thing with NFT’s. So if you get on a white list, it will give you access to getting the NFTs at the cheapest value they will ever be. Right? As a creator, I can set my price. So I’m saying this is the value I think it is right now. And my road map is then going to delegate where it’s going to be if you buy it. Now, as the roadmap continues, the value increases and investors, they understand, wow, if I buy for ten, sell for 20%. Yeah, it’s easy money. So that’s why investors are diving into this space, because they could buy and flip, buy and flip all day, all night. So if you understand buy and hold, then you could understand NFT as far as a business revenue making model, do you have anything to add on that?

No, I know that’s a great way of explaining it for me. I do see the height that comes as a result of that. So some projects, they got overly inflated and now they’ve come down in value. One of the projects that came out in wave two was this chap in Indonesia who posted 990 something pictures of himself over a period of five years and he made a million dollars. He made a million dollars out of them. And so they went up as high, I think 0.3 went up as high as one each. It’s about, I want to say 3000 us. I could get it wrong. And now he has about 300 of them left that he can’t sell. And as an investor, that’s a piece of NFT. Bless him. I love what he did. He took a chance and he made his money. Bless him. Right? Great. He took the risk as an investor. If I bought into that project, I can’t do anything else with it. So if you’re new to this, get really picky. Get really picky. Which is why we keep going back to the road map. You want to see what else can I do with it? Is it a game? I’m not a fan of games. I don’t enjoy online games. But if it’s a game and they give me something else, I might be tempted to buy it because I have nephews and nieces I could pass it on to. Why not?

Yeah, I think we could do a whole course workshop on the variables of that. Like if Kanye drops an NF tomorrow, would it be a million dollars? Probably. Right. Because that’s more the influencer route. Right. If you have an NFT with this guy, the random guy that created those, and he was kind of like the anomaly. And to your point, he sold maybe two thirds, he made a million dollars, and the rest he can’t really sell because he didn’t have a roadmap to support it. But if he then took the notoriety of what he was doing and became an influencer, then that could be the transitional point to where now he has clout, he has people following him and his NFTs is kind of like Gary Vee. Garyvee could come out and say whatever he wants about any NFT and it’s going to sell out because he has that notoriety in the industry to talk about things that people like, I want to be part of it no matter what it is. So that’s the variable to it. Like, are you famous? If you’re not famous, then build a road map. The road map is going to assure the investors that, okay, this person has business background. They at least understand the value of it. Right? Or are you doing kick ass art that someone looks at it and like, oh my God, I want to own it. I don’t want to sell it. I want to own it. I want to own it and hold onto it. And that’s the way to think about it. If you’re good at art, then create that. If you’re not good at art and you’re good at business, then create a strategy. Create a roadmap, and then you could do the other guy thing and create something random and wish for the sky. But I’m not going to advise you to do that because again, nine out of ten is going to fail at that strategy.

Oh, yeah, you’ve got to be really unique now because that play has already been made a few times. So if you’re coming into the energy space, talk in terms of utility, what’s the purpose behind your NFT? It must have a purpose. And that purpose creates the roadmap. Ultimately, where are you taking people on this journey, this adventure where you’re taking them to? What are they going to get to do with you as a result of having this access through the NFT and the roadmap tells them what it’s about. Now to an investor, that’s what they’re going to look at. If you go to Shark Tank, they ask you, how many people do you have already in your client base? What’s the plan and what’s your ask for, how much of equity? And that’s pretty much what an investor is going to do. So whether you buy, you get people coming who want to invest and flip it, or real hardcore fans are going to go with you all the way. Either way, your roadmap is going to take care of either of them.

Go ahead.

I appreciate what you said about the chat in Indonesia. He could have used that opportunity to flip it, to really change the course on where he wanted to take it. And if someone had given him this, I should say, if only my hindsight was my foresight. If someone had given him that piece of information like, you can tip it, you’ve got the cloud, you’ve got the rise, you’ve got the following. You can pivot. Make that pivot. So wherever you are, it doesn’t matter how big or small your client base or your following is get cracking. Start building that hype. One question I get from people who want to launch energy projects is, you know, I’ll wait till I build everything and then I’ll start building the community. And I’m like, that’s the worst thing you can do. That is the worst thing you can do. Get your community started. Start with five friends who are absolutely mad for anything that you would say. Start there, and then start adding people to this chat group, to this Telegram group, to a Facebook group. I don’t care where you put them, put them together somewhere because they’re not just going to start pumping you up when you need it. They’re also going to follow you through that journey and they’re going to start bringing people in and help you build that community. Build a community first before you start building anything. Really have that community upfront. And they are already buyers.

Yeah, totally agree. As far as, like, media. I mean, going back to Gary Vee, Gary built up his community from wine. Right? He was a wine connoisseur to his dad. And he brought that million dollar business. It’s a multi million dollar business. And that was his claim to Fame. And he took that claim to Fame and built it into a monster following, like everyone. Gary Bee the only person I know that can come on poppy national TV and curse and probably not get beat every five minutes. They’ll be like, okay, it’s Gary. Right. And he has that enough clout. But you have to understand the power of media. And that’s what we’re really talking about. Oprah could do the same thing. Tony Robbins could do the same thing. Kanye west can do the same thing. And they’re all in separate, different media. But again, collectively, the definition of it is just their media moguls. All of them are. And they understand that they have their core niches and their niches in those space, but they’re using them all exactly the same. And I want you to stop and think about them, compare them, and look at what they’ve done and look how they’ve expanded into multiple other avenues through their media outlet that they started in originally.

Yeah. You know, what I love about what you said is really there’s not just one person or one industry. It’s not just the artists who are going to get to benefit from this new web. Three point it’s every one of us and how we strike the matches. What’s going to matter to us if you’re an author? Turn your book cover into an NFT and create the community around it, especially if you’re a prolific author. People know about your work. You mentioned JK Rowling. She’s going to put up the next book. She issues an NFT. We will buy it because it’s going to get us into a Zoom call with JK. We get to get see her do a live reading. Who wouldn’t want to be there. She’s got that ready. Fan base who want to do this. They want to go on a journey with her or maybe even offer a first peek at the manuscript that’s any publisher’s dream. The first peek at the manuscript. And because you have an entity and there’s only maybe seven pieces of this energy available from JK Rowling, why wouldn’t you why wouldn’t you make a bid for it? That’s where this game gets a bit more fun. It’s really a game. It’s a game.

I totally agree. Looking at it from the marketing strategy, the marketing aspect of it, I think Gary has done this as well, too. It’s kind of like there’s two ways of doing it. Hey, if you want to get access to my NFTs. I need you to purchase this many books, right? To get access. You need to purchase 20 books, and you keep one, you give away the other 19. That’s a hell of marketing strategy right there. And the books and the NFTs are both paying for each other. And the other one is like, if you want access to my new book before it gets released to the general public, then buy this NFT at this level and you’ll get my book 30 days before a public release. So not only do you have notoriety, but you have bragging rights, and obviously people will. What if someone shares it? Well, I mean, you already own it. So again, if they share it, all they’re doing is marketing for you. There’s no real negative marketing in that space. Someone in the music industry, it works the same way. Think about it. For the past 20 years, when Napster came out, it was like, oh, my God, we’re not making any royalties off of music. And then what did Apple do? Apple. Okay, this is how you make royalties off of music through digital space. You charge them a dollar per song, and some people got it. Some people didn’t. But it’s at the point now, I think revenue wise, over the past 20 years, Apple has made at least probably close to half a billion dollars worth of revenue from selling music online. It’s adapting to the situation and understanding the business model and seeing the opportunities. Don’t knock the opportunity. And I’m saying don’t knock MPs because you don’t understand it. Figure out how to understand it or figure out someone that can understand it for you. Bring them into your circle. Let them educate you enough so you can kind of figure out what, am I, a collector? Do I want to collect? Am I more of a stockperson? Do I want to buy and hold? Am I more of a real estate person? Do I want to buy it and build, like, figure out where you fit? Because NFTs are not just one thing. They’re profound in multiple different attributes.

Yeah. And it all depends on the community that you’re attracting into your world and where they want to go with you. It’s not about where they are right now. It’s where they want to go with you. And if you think about that, I think that’s a great place to start. You can go anywhere. It’s up to you to decide, because right now we are still at the early stages of the energy space. So you can design and decide. Take advantage of the fact that we’re not fully baked yet and take them on that journey with you. Check them. All right. Maybe they get a piece of land in the virtual world. Why not? Because they signed up with you and then you’ve given them different tiers of NFTs to bid at. That’s a possibility. One of my favorite things to say is if at most youth helped her grandma create legacy for her grandchildren to say, all right, this is something I’m leaving with you. As part of the inheritance. You get my entities, and I want you to work with this creator. I want you to work with this business person, with this marketing guru, with this author, with this coach, because they’re good. And I’ve vetted them. I’ve had someone vet them, and I know and I understand I’ve made the investment for you, and she minted it. And now that’s part of her estate inheritance. Why not? There are so many ways to play this.

Yeah, I think a couple of things just to round it out, I think we mentioned ether a couple of different times, and I think somebody probably would have heard that word and it probably would have been like, ether. Is that like something from Marvel Universe? What is ether, exactly? And just to kind of everyone is so familiar with cryptocurrency blockchain as terminologies that they comprehend, but they don’t realize that inside of those are like the general statements. So inside the blockchain, there’s many other blockchains. Bitcoin is one of many cryptocurrencies. So when we say ether, ether is essentially the cryptocurrency that’s associated with NFT, it’s kind of like if I go to Chuck E. Cheese, I’m going to take my real money and I’m going to give them that money, and then they’re going to give me the Chuck E. Cheese coins. That’s the ether. I’m transitioning US currency into this ether, and that ether is what I use to then purchase the NFTs. So I think for you, we want to talk about maybe wallets a little bit because I think that’s something that people just understand. Like, well, okay, I have money. I want to get into the space. Where do I get these coins and what do I hold them in? What do I do with them?

Yeah, cool. So if you’re starting out in the crypto space, you need crypto. Or you could use US dollars to buy NFTs. If you’re looking to invest, you do need crypto to list your first NFT for sale. So you ultimately end up buying crypto. And we talked about gas prices earlier. Whenever you transact on the blockchain, you pay. So have enough crypto to cover that. Typically in the NSA space, where the biggest marketplace is opensea.io, there are now others that have come along and open Sea trades on the Ethereum blockchain. So they use east currency. And so you’re going to buy east directly from the marketplace. You can get them on Coinbase. That’s where I bought them from. Coinbase has its own virtual wallet that you can store on your phone. And I transferred them to my Coinbase wallet, moved them onto the opesea platform, and then transacted using that. It connects. I won’t say I moved them, but it connected to my Coinbase wallet, virtual wallet. And that’s why I made the transactions when I was purchasing it. You also need a hot wallet. And because for security reasons, and I’m so glad that I got mine. I got mine from Nano. I think it’s the Nano s. I can’t find the brick at the moment. It’s actually a physical wallet that got shipped to me. And the way I get to move my coins from my soft wallet to my heart wallet pretty much like how you backup your data to an external hard disk. It’s the same way it’s a USB plug in, and it’s encrypted. It requires you to remember twelve different keywords. Anything on the blockchain seems to require that you have twelve different keywords. And that’s how if you need to unlock because you got hacked or you forgot your password, you get to access that. And that’s how you set yourself up to be safe, to protect your investments on your Coinbase wallet. I also can see my purchases of my NFT, so you’ve got the full listing there. I also have another wallet called MetaMask that seems to work a bit better, but I found the integration a little more clunky. And you can use these wallets on almost any other platform. That’s the Solana Marketplace. There’s one that I found, which is the NFT Stadium, and they’re talking about filling up seats. They deal with fans. They’re based for fans. So what you’re doing with your enterprise is you’re connecting the marketplace with the wallet, and you can do this online or on your phone, but you do want to have a hot wallet just to protect your points.

And I like to like, I love your definition. And again, I just want to take pieces of the definition and even make it even more layman for someone that’s like, the first time hearing about this, right? A wallet essentially is the definition of what it is. It’s a container that holds your currency in it, but in the crypto space, it’s a virtual wallet. And when she’s talking about soft versus hard, well, the hard wallet is like taking your money and putting it in the bank. But you have access to go to your lockbox in the bank. But keep in mind, if you lose your key to your lockbox, then you don’t have access to that anymore. And that’s the drawback between the soft and the hard. The hards are very secure because they’re on you. They’re with you. Nobody else has access to it. And it’s going to be hard for them to break that encryption or hack into it if it’s a physical device on you versus being in a remote space like the Internet. But the issue is if you do lose that, or if it falls in a microwave by accident or falls in a cup of water, then you pretty much have to go through a lot of different scenarios to try to figure out how to get access again. And another thing, too, that I wanted to kind of bring up with the wallets. You brought up metamass, right? So Metamass is the name of a wallet. Coinbase is the name of a wallet. Rainbow is another name of a wallet. So there’s so many different wallets out there, you could easily just go to Google and type in NFT wallets, crypto, wallets, ether, wallets. And in addition to ether, another thing that they have so crypto is at the top. Ether is secondary. And even under ether there’s another one called Poly. And I’m not saying this to confuse you, but I’m just saying there’s a hierarchy. Crypto is probably the most secure because it’s the granddaddy. Ether is a little bit newer and Polly is on top of ether. And the reasons that they all exist, it really comes down to the gas fees, right? And so Poly essentially does not really have gas fees associated to it. Ether has gas fees because everyone and their mom is using the system to Mint the NFTs. So supply and demand, the more people all go to a website and try to Mint something at the same time. The way minting works is that on a global scale, let’s say there’s a million computers. All these million computers are going to get this data to say, hey, someone is purchasing this NFT. We want you to verify this purchase. All the million computers will hit and then one of those out of those million computers will verify and add it to the blockchain. And every time something added to the blockchain, it becomes indisputable because it’s on the blockchain and all the computers are verifying it at the same time. So that’s the beautiful aspect of the blockchain. But unfortunately people have to get paid. And this is what you saw that you hear people about farming or crypto, farms and all this stuff, the mining side of it. So just understanding, you don’t have to understand how that works. But I’m just defining it. So if you hear this terminology again, you could kind of like, okay, I think I got a gist. I kind of understand that. And just a little tip as far as minting, what I’ve learned is between. 03:00 A.m. To. 05:00 a.m. US time, Eastern Standard time. Drastic difference when it comes to minting NFTs

I haven’t found a software that tells me actual gas prices on Opesea yet in real time. The soonest I got was I think 1 hour before. So as soon as I see something that’s of value that I know can help you to make real time decisions, I’ll shoot that to your followers, to you making sure that they get followers. Because I think it’s important to know that you can get lost. I won’t deny it. You can feel overwhelming even just listening to us, probably on this podcast. It’s a bit overwhelming. What I would say is, for starters, before you even decide to buy or create your own, go buy an NFT. Just for the kicks. Kick a few tires, see how this thing runs.

Sure.

And when you take it for a spin, okay. You get into the ecosystem. You know what you’re doing. You can make decisions, sound decisions. And if there are gaps, you can come back to Boss Uncaged, probably have another session like this. Like, what’s the next step? And that’s where you get to grow the muscle as well. So kick those tires, go out there, get a soft wallet that we talked about. Get some crypto going to open Sea or any other where you find, oh, there’s a collectible that I want. Cool. Make your purchase, and just watch out for gas prices. Those are the ones that are going to catch you.

Yeah, I definitely could cover her. First thing is just get a wallet. Just do like she said, do a Google search, find a wallet, and then all you have to do is connect that wallet. You can connect it to PayPal if you want to, to transfer currency in it. And then once you have that money and go to opensea, it’s a search engine like anything else. So type in a word. If you like dogs, type in dog, and then it’s like any other search engine, there’s highs and lows and values. So you can say, hey, I want to sort this by the lowest price, and you’d be surprised. You may see something. And this is where you’re going to have to kind of train your mind. You’re going to see zero dot one sometimes. And you’re like, is this thing less than a Penny? No, that’s ether. And we’re saying ether is generally one. Ether is about $3,000. So that .0 maybe that’s $2 transitionally. But the thing is, once you click on it, it will tell you how much it is in your currency. And then if you have enough ether or enough currency to make that purchase, if you don’t, the good thing is the system will tell you, hey, you need to transfer some more ethers. And this is where there’s a great space, because as you’re transferring money, like she was saying before, there’s fees, there’s fees going and there’s fees coming. It’s just like stock. Every time you buy a stock, they’re going to charge you a transaction fee. Every time you sell a stock, they’re going to charge you a transaction fee. So always keep that in mind. It’s like you’re buying and selling stock. So there’s going to be fees on both ends.

Yeah, totally. And let us know how you go your wallet, what you buy in the marketplace. I can see that. That’s visible to me. If I go into your profile, I can see what’s in your collection, what I call your NFT wallet on Opesea. But I can’t see what’s in your virtual wallet on Coinbase, for instance. That Coinbase. I won’t be able to see that unless you share that. And you do not share that with anyone. I feel like we’ve done a pretty good show of just walking through all the various examples. I’m curious if people have questions, what they think about the show. Drop them in the comments. Would love to hear from anyone who’s watching this while I take a sip of my cafe.

Yeah, I’m just checking because, like all these damn monitors, I’m trying to see if anyone is watching on a particular platform anywhere.

We were talking about the one button, I just need one button.

One big red button to do it all. It would be nice. The good thing about this is that now we can kind of share it and reuse this content. It’s good to talk about the stuff and bounce these ideas off of it. And I think the more we do this, the more and more people somebody is eventually going to raise their hand, as it may be a minute, 15 minutes, 65, and they’d probably be like, you said something and I need more information about that. And that’s what we’re really talking about. Ask the question so you can get the answer, so you can comprehend it. Because the last thing you want to do is be essentially left behind in the world that’s essentially going to be 100% digital. Like the whole digital age thing. Well, it’s here. It’s now.

Yeah, we are in it. And if you found great value in this, please share that with at least three friends of yours or anyone in your network. Share this with them. Spread the word. The NFTs are happening. And we hope that these ideas have triggered other creative ideas within you. Give us a shout. Let us know where you are at. If you make your first purchase of NFTs, you realize that you’re a collector. You realize that you actually have medium risk like me. I’m looking for people. I’m always looking for people. Just like S.A.

Yeah. One of my key takeaways from this talk that we were just kind of throwing ideas out there. But the whole donut thing, it was like a real world example of something that could work for us. When somebody asks you, I’m a small business owner. I have a location. How the hell among use NFT’s. That is a case right there that we can turn those Donuts into massaging oils. We can change those Donuts into marijuana. We can change those Donuts into anything you want and just have people drive by your store pretty frequently to pick them up and build their reward points. Really?

Yeah. Every Friday and Friday, let them pick up a bacon filled donut. An S.A donut.

Maple bacon, to be exact.

Maple bacon. I’m sorry I missed that.

Well, it’s cool. I mean, anything you want to close out with, any last comments or questions or anything that you want to put on the table before we close out.

Yeah, sure. The way I look at this is I have an 83 year old mother. How would I help her to get on board with NFT? How would I explain this world to her when my mom was able to make decisions on her own? This is how I would describe the world to her. I would show her the world, and it would be mind blowing to her because she’s a person who had to travel on a ship to get from India to Singapore. And when she went back to India to see her parents, she flew on a plane for the first time. She saw the dawn of the escalators, the moving stairs. Right. So this is a woman who has seen the change in history, technologically, in engineering. She gets to Marvel and everything. So what I would say is, through this process, you’re going to feel the fear, but get through it anyway. And I would say Marvel through what you’re experiencing. Wow, look at how cool is this? I figured it out. This is so fun. I want you to take those moments with you, really appreciate them and anchor them, because as you make stepping your way through new technology, it can get overwhelming. It can get like, what is this? Can someone just explain this to me and know that you’ve already made breakthroughs? You’ve already had those moments where, check me out and keep doing that and keep doing that. I hope that helped.

I would love to see my mom pull up her iPhone and show me NFT that she’s purchased. Now she’s so antiquated to her world and her bubble, but if she ever came to me with an NFT on her phone and she made that purchase herself, I would probably shit on myself in that moment and be like, Holy, what the hell is the world?

Mom needs to be on your show, boss. That’s DoD. Yeah.

You’re probably listening. If you are listening to the episode, go and figure out how to buy NFT. I would like to see you buy an NFT.

Yeah, totally. I want to watch that show.

Well, that’s a solid way to close out, man. I definitely appreciate you coming on the show today. I think doing these talks like this where we have two like minded people on a particular topic and we’re just going back and forth again. For people that are new to this space, you have two people that are knee deep in this space. So reach out, communicate. Let us help you, guide you in the right direction, point you in anything that we said that resonates with you, raise your hand, talk to us, communicate with us. And the beautiful part is we’re on the opposite end of the world. We’re like a twelve hour difference. So when I’m sleeping, she’s awake. And when she’s awake, it’s vice versa. So definitely get this thing rolling. And I would love to see what NFT’s people are creating or purchasing.

Yeah, tag is on your project. I would love to see that tag me on Twitter anywhere else in the social media so I want to see what you guys are getting up to.

Drop your website in your handle so people know how to get in contact with you.

Cool. Right now in the chat, you’ve got the deep all right? So follow me on Linktree. Linktr.ee/jennyvaz and you’ll get all my deeds on where I’m at and that’s how you find all my social media handles, so that’s the best place to get to https://linktr.ee/jennyvaz.

Yeah, and she’s pretty active on TikTok, too. Some of your TikTok videos TikTok is where is that to kind of get the new fast kind of TikTok is like the new visual Twitter. So by all means get up, sign up and we love to see what you’re doing. S.A. Grant over and out.

Co-Hosts S.A. Grant & Jenny T. Vaz – Topic Talk: NFTs – S3E15 (#111)2022-12-26T09:45:11+00:00

Founder/ CEO Of Connect The Digital Dots: Rachel Simon AKA The Dot Connecting Boss – S3E14 (#110)

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Boss Uncaged Podcast Overview

Founder/ CEO Of Connect The Digital Dots: Rachel Simon AKA The Dot Connecting Boss – S3E14 (#110)
Utilizing LinkedIn to build relationships, to get people to see your love and enthusiasm for what you do and why you do it will only benefit the growth of your company in the long run.
In Season 3, Episode 14 of the Boss Uncaged Podcast, S.A. Grant sits down with the Founder/CEO of Connect the Digital Dots, Rachel Simon.
Rachel Simon is all about LinkedIn! She took her years of experience building community and relationships in the nonprofit world and applies those principles to LinkedIn. People want to feel connected and build a community – whether we are in the same room or halfway across the world.
Rachel guides professionals on using the power of LinkedIn to build meaningful relationships, develop thought leadership, and use its features to achieve real business goals. She has worked with a wide variety of clients including healthcare startups, advertising agencies, and large corporate travel companies.
Don’t miss a minute of this episode covering topics on:
  • What can Rachel do for your profile
  • What is Rachel’s morning routine
  • What tools is Rachel using in his business
  • And So Much More!!!
Want more details on how to contact Rachel? Check out the links below!

Boss Uncaged Podcast Transcript

S3E14 Rachel Simon.mp3 – powered by Happy Scribe

Boss Uncaged is a weekly podcast that releases the origin stories of business owners and entrepreneurs as they become uncaged trailblazers. In each episode, our hosts, S.A Grant And guests, construct narrative accounts of their collective business journeys and growth strategies, learn key success habits and how to stay motivated through failure. All while developing a Boss Uncaged mindset. Break out of your cage and welcome our host, S.A Grant.

Welcome back to boss Uncaged Podcast. Today we have a special guest, and I had the honor of meeting her through one of my networking groups. And it’s funny because when you get into these networking groups, they’ll break you up into smaller micro groups to kind of talk about off the bar topics. And somehow, some way, literally five out of seven of these off bar conversations, we both end up in the same pitch. Right? So you’ll do that. We obviously kind of built up a friendship. We obviously built in the community. So I’m going to deem her the dot connecting boss. And obviously, Rachel, you can tell them why when you get an opportunity very shortly. So why don’t you tell artists a little bit more about who you are? Rachel? Sure.

Thanks so much for having me. And yes, it’s always fun when we get paired off in our weekly networking group, in our small groups that you’re there, so it makes it more fun. I’m Rachel Simon and I have a company called Connectedots Digital. So my focus is solely on helping professionals utilize LinkedIn in the most effective and authentic way possible. And so that is really everything I focus on. Really focusing on profile, understanding who’s in your network, what kind of content you’re posting, and how to make it really engaging and effective, and then really whatever your specific ultimate goal is, whether that is business development, building thought, leadership, growing the following, and whatnot kind of helping pull it all together.

That’s definitely interesting. Out of all the different platforms in the world, we have Facebook, we have Twitter, and then we’ve had so many sidebar conversations and understand the reasons why you despise some of the other platforms. But how did you really get into LinkedIn? What did that passion for LinkedIn come from?

I think the focus on LinkedIn really grew organically. So I had been doing marketing consulting for a client who sort of doing some email marketing for this client, and they were like, we have an idea. Let’s put a call to action in the email to get people to connect with the CEO. So I checked out the CEO’s profile, and this is somebody who had been in his industry for like 30 years, and the guy had twelve LinkedIn connections. Twelve. So I was like, well, we really can’t put that in an email because people will come to his profile and recognize that this guy never uses LinkedIn, so why would they connect with him? And so started building his presence sort of connecting with his realworld contacts, people he’d done business with, his colleagues, and started seeing that there was so much potential with LinkedIn and that the problem is that majority of users just aren’t aware of how to take full advantage of it. And that kind of coincided with this shift over the last couple of years where LinkedIn has very much changed from being the place you go when you need a job to the place you go when you want to build your business, build your community, build your expertise, or whatever that specific goal is.

And so I think that sort of that timing has made a huge difference in why LinkedIn is so important for really every professional to have the minimum, a really good looking profile, but more than that, a presence.

So the listener does. Listening right now, I want you to hear. Do you not see how passionate this woman is about LinkedIn, right? So you may think about LinkedIn is like, oh, it’s online resume, so I can network. But obviously when you listen to the conversation that evolves in this podcast, she’s going to dive a little bit more deeper into what she does and how she does it. You kind of see that LinkedIn is more than just a networking platform. It’s every single day tool to get the best foot forward to market who you are and your services. So let’s back it up a little bit. Let’s just time travel back. Close your eyes and pull it back a bit. Right? So if you could define yourself right, in three to five words, what three to five words would you choose?

Gosh. That’s SA Grant question. Okay, hold on, let me think about that. Community, like real, like no BS bunny, humorous, engaging, and kind of dorky.

Okay. Bringing up like I said, this is starting with the dorky, right? So we’re time traveling back even more, right? Let’s go back to you and your adolescence. Were you a dorky kid? What were you like as a kid growing up?

I was probably like most kids kind of dorky. But I pulled that up because I love things like karaoke. Karaoke is like cheesy and goofy, but it’s so much fun. And I like to use that as an example because it’s one of those things where some people need a lot of liquid courage before they can pick up the mic. And I am not one of those people like, I don’t care, I want to just have fun. I’m going to pull out whatever ridiculous old school rap or silly song from the just have a good time because it’s fun. So that’s sort of where the dorky level, I think, falls in kind of what’s that phrase, like, dance like, nobody’s watching you, who cares? Don’t worry about what other people think. You just have fun. Be yourself.

Going from being kind of like the kid to being a free spirited person. So it’s kind of weird because you’re saying on one side you’re free spirited, but on the other side, when you get into LinkedIn, I would think that you’re very structured. Is that not a true statement?

There’s a structure to it. But I think that the way that I approach LinkedIn for myself, but also to help my clients, is that you have to show yourself as a bull person because just because it’s professional, it’s work. Right? It’s like Facebook for work. When you’re at work, when you work in an office, you don’t just talk about work with your colleagues or your clients. You talk about what great restaurant you went to over the weekend, what movie you were watching, the TV show that you’re all obsessed with. So you present yourself as a full person at work. And so that’s what I try to convey with LinkedIn is that be your professional, show your expertise, but remember that you have a personality and that’s what people are going to connect with and that’s what people are going to remember.

Nice. So this is going off of like personalities, right? I mean, in the LinkedIn world, like, you’re talking about CEOs all the way to this, say, entry level positions. And I think you’re more so on the executive level, more C suite level. Right. So dealing with that type of personality, which is the atype personality. And I’ll be the first one to tell you that I kind of ride on that line, but I’m being A, and I’m always fighting in my internal demons. Right. So what is the worst experience you’ve had dealing with A type personalities before in your line of business?

I think the hard part is getting that personality type to recognize that not only is it okay, but it is more effective if they can pull back the curtain to a certain extent. So there’s this fear of, well, are people going to think I look unprofessional? Are they going to think I sound silly? Are they going to too much worry like you’re in your head? And the reality is that if you have one post that maybe doesn’t go over great, so what? I mean, it’s gone in a matter of like, what, a day or two, nobody’s going to remember it. So it’s that get out of your own way and just kind of trust the process. But when the strategy is and often is sort of thought of as, I’m just going to share posts from the company page and boom, boom, I’m done. It’s boring. Like nobody’s going to engage and connect with that versus if you can talk about something that people can relate to and talk adjacent to what you do, you don’t only have to talk about what you do. Talk about sort of everything that surrounds what you do, business practices, things you learned in your process of building a business or being in whatever role you are, but kind of not being afraid to just go out and test the waters and see what resonates with people.

Yeah, it’s funny that you bring that up. So, I mean, I think part of your story, when you were saying earlier you were into marketing, you can obviously tell, like, no matter what platform you decide to own, whether it’s Facebook or Twitter or LinkedIn, it always goes back to marketing, and marketing always goes back to psychology. And then that’s what you just kind of brought up. Right? It’s kind of like utilizing these tools in that environment. So my next question is thinking about that. Right? So you’re dealing with executives, you’re dealing with psychology, you’re dealing with different systems in place. You’re letting people become exposed. Let’s talk about your exposure to a certain extent, like, in your business. How is your business structured? Are you more of an LLC, an S corp or a C corp?

I’m an LLC, so I am my business. My strategy is, like, I have a company page for Connected, US digital, and I do post there maybe once or twice a week. And it’s one of those things. I’m always curious how other solo preneurs do it. If they’re presenting from their company page, do they present from the we? Like to make it sound like we are the company or from the I, since anyone who can pay close attention would recognize that it’s one person posting in a different place. And I’m sort of still trying to figure that one out, but I tend to focus more on my personal LinkedIn profile, putting content out there. And that’s where I have lots of great conversations with people that I’ve gotten to know over the last couple of years, particularly over the last six months, really, because I’ve done a lot more content in the last since January than really ever before.

That’s very interesting. I mean, you bring up a really solid point that’s kind of like, with brand strategy. And it’s kind of one of the things that I always kind of like to educate people on is, like, what’s the overall brand package? You have a company brand like Apple, then you have a Steve Job, which is kind of like the asshole individual brand, and then you have a product like an iPhone brand. So to your point, is it the we or is it I, or do you use both based upon the platforms? And that’s a good question to kind of put out there into the ethos to get some responses on that one, for sure. No, what were you about to say?

I was just saying I don’t really know what the right answer is, honestly, because my hope is at some point I will have more than just me. Right. The goal is to grow a business where you need to take on employees. And so the I will simply become a we, maybe. Do you present we from the beginning? Or again, does it look like silly when people know it’s just you posting.

Interesting. Definitely very interesting. Let’s talk about your systems in place. Right. So on boarding, I’m a new client. I’m like, oh my God, I listen to you on the podcast. I want your services. Like, what does your onboarding process look like if I’m coming into your system.

Sure. So generally I would do like we’d have an initial conversation, talk about who you are, what you do, what your business is, what your goals are on LinkedIn, and sort of where you where your stumbling blocks are. Like, what are the barriers to LinkedIn. So generally those are like, I don’t know what to do, I don’t know how to write my profile effectively. I don’t have the time to do any of this stuff or I just like everything, I don’t know, like other but time is a big one. Time is a big barrier for people. And so generally, once we have that initial conversation and sort of commit to whatever package or engagement a client is looking for, then it’s pretty simple because I do it all through Google Docs. So I create a document that kind of goes step by step through profiles with every piece of your profile. So your profile photo, is it complete, is it done, good to go? Or do you need a new one? So the recommendation would be to get a new headshot. Your banner image, which is that gray rectangle that too many people have blank on their profile.

Do you have one? If you work for a company, can you get one from the marketing department? If you are a solo business owner, what would you like that to look like? So, I’ve done plenty of design. I designed some in Canva for my clients. I am not a graphic designer, but I can create a nice looking LinkedIn banner in Canva and then really go through like your headline, your about section. And then there’ll be various questions and prompts in each section. And then once that’s complete, I will give it to the client for them to respond to. And the way this has worked really well is that when I have like in the about section, for example, I’ll give multiple questions. They don’t answer all of them, but the ones that resonate when they are responding in the way they speak, then I can take their responses and then really craft those into a narrative between based on what they’ve shared with me and then what we’ve talked about in conversation. And that’s worked out really, really well. Nice. And then we kind of go back and forth on edits. And then once it’s good to go, then either they can make the updates themselves, but often we’ll do a zoom call and kind of do them.

I’ll walk them through how to make all the updates because it’s important for people to understand how to make changes on their profile. Because LinkedIn profiles are not set it and forget it.

Unfortunately, yeah, I think you brought up another really solid point. You’re talking about set it and forget it. And that’s the way LinkedIn used to be perceived. But now to your point, you’re talking about writing copy that’s more of a narrative, more of a marketing stance versus before it was more so not even a headlining it was just kind of like, yes, I worked here, I did this. Hire me that’s Lincoln used to be, but now it’s more so you’re talking about, well, not only did I do this, but this is the results of what I’ve done. This is the person that I’ve helped. And you’re creating this image of someone that you potentially want somebody to work with directly. So in your narrative style of writing, right, how are you picking that apart for your clients? Are you more so looking at the traditional copywriting style or are you just organically writing it based upon the image of that company and the individual?

Kind of I guess the way that I’ve done it is I’m going to take whatever collateral they have as a starting point. So whether that is the bio on their company website, something they have if they did a conference speaking engagement and there’s like an introduction or whatever their current LinkedIn About section is. So it’s good to have sort of like, here’s the starting point for information. But really generally when we have that onboarding call, I can get a good sense of someone’s personality and then the questions that I send them to their about section are very much crafted individually to that person. So, you know, there is some general, like, similarity at the end of the day, but everyone is going to lead from a different point of view. So the way I’ve been sharing recently is like, I will never start an about section with so and so has X number of years of experience doing skill. It’s boring. I don’t care. And I don’t care. Does somebody really care if you have 1015 or 30 years of experience at the end of the day versus when you can lead with a hook?

And the one I like to share is I worked with a woman who had worked in the dental industry. She had a boutique dental marketing firm, and then she had closed that and had transitioned into a sales role, same industry. And so we were changing her profile from kind of the marketing to more sales. And so her about section started with I love the dentist. Yes, you read that right. And then went on from there because that’s something that’s going to be like, well, who loves the dentist? I want to read more about this person. So leading with some way to pull the reader in kind of just like traditional journalism or traditional writing, where you want to hook the reader so that they are interested to understand more about whatever the topic is.

Yeah, I think it’s definitely very cool because to your point, I mean, LinkedIn was kind of the boring stepchild to all these other platforms because it was like that. It was just literally bullet points from people’s resumes that they just copied and paste. So I think I commend you for not only understanding that the industry has changed, but adapting to helping other people understand that the industry has changed as well. So my next question kind of goes into the perception, right? So somebody is listening to this podcast and they’re like, oh my God, I love Rachel. I love what she’s about. I love her energy, I love what she’s talking about. She must have been doing this I don’t know how long the perception of you being an overnight success becomes a reality to that individual person. But how long have you really been on your journey? How long did it take you to get to where you are?

Oh, gosh, my professional career took a major pivot about six years ago because I worked in nonprofit for 15 years.

Wow.

So now there is a connecting line through all of it. And the connecting line is that everything I did prior to kind of going out on my own to do marketing consulting, and again, now launching my company has to do with community and building relationships. So in the nonprofit world, anybody who’s worked there knows that it is all about relationships because you have to build trust and goodwill with whomever your stakeholders are. So whether those are funders, obviously your colleagues, people coming. I did a lot of event planning and like programming. So people coming to program, getting people to participate on the people who are facilitating, getting them to agree to give their time to do that. So building that community, then I really just sort of took those principles and translated those to a digital space. Because LinkedIn is all about building community. I mean, it is not like I’m going to just put my profile up and this is something I’m actually going to work a post about, which is like, you can have a profile, but the real magic happens that you have a presence. And having that LinkedIn presence is about engaging with other people content, putting out content that people want to engage with you on.

You know, getting to know people in various ways, sending out direct messaging in the right way, not in a spammy way, but all that goes into community building, relationship building, trust building, so that you again meet your goals, whatever those goals are. So I think that’s sort of where the connecting dogs are.

Nice. Nice. I mean, I definitely see it Clara’s day. So something part of what you just brought up as far as having a presence, right? And LinkedIn is forever growing. It’s an organic monster, much like Twitter, much like Facebook. And there’s feature sets that people don’t even understand, right? So there’s one particular feature set which I think happened within the last three years or something like that. And that’s what you kind of give us a little bit more definition of it so people can understand this feature. So there’s, hey, I have 10,000 contacts and then I have 3000 followers. There’s obviously a difference between those numbers. How does that work?

That’s a good question. So your connections are the people that you have invited into or accepted into your network. So when I send you a connection request and you accept, you are my connection, my contact. But there might be people who they’re kind of big names and I’m not sure that if I send a connection requester, then they’re going to accept it. So I’m going to follow them. So when I follow them, I can see their content and I can engage with their content. And that’s such a good strategy when you have specific targets. And I’ve done this many times myself. So there’s one guy who’s amazing on LinkedIn and everyone should follow him. His name is John. Isperion. He’s in the UK. He’s so great. He does all kinds of fun experiments. His content is incredible. So maybe about more than a year ago, I was like, well, this guy’s never going to connect with me because he’s a big deal here. So I followed him. I started commenting on his post. He would respond because he was like that. He always responds to people’s comments. Occasionally I would reach out through a DM to ask a specific question.

Like if I was unsure about something, like, you know, could you point me in the direction of where I’d find whatever insert question here? And he was always really nice responding. And I did that for a couple of months to the point when then I felt like, you know, what if I send a connection request now, I think he’ll accept it. And he did. And between that and sort of also Clubhouse, which Clubhouse is a really nice companion to LinkedIn in a lot of ways. Now he’s like one of my LinkedIn friends. So it takes time to build those relationships. Like for myself, I have probably about a thousand more followers than I have connections because there are certain people that I’m not going to accept everybody as a first degree connection. I’m a little you know, everyone has their own sort of philosophy on that, but anyone can follow me, follow away. But it’s a good sort of again, it depends on what people’s goals are. If they want to grow a following, then trying to build their followers is a good strategy. If they want to build, just have a lot of connections, then they should be focused on that.

So it really just depends on what they’re looking to do.

And isn’t there like a limitation whether you’re on a pro LinkedIn account versus a regular account? To kind of have access to the followers, non followers as well.

There’s no limit on followers. There is a 30,000 limit on first degree connection, but that’s a lot of people as first degree connection. So there’s people I know who have tens of thousands of followers and they have 2000 connections.

Nice, cool. So my next question is with everything that you’ve learned about LinkedIn, right, and you are where you are on LinkedIn and like, you just told a story about the connections versus followers and how you use following to then make a partnership, to then become a connection to where now you guys are friends. So if you can go back in time and whisper something in your ears at any time in the last 1020 years to change something, do something one thing differently, what would that one thing be?

Wow, that’s a great question. What would I do? Tell myself, well, ten years ago I would say, Rachel, you’re going to have your own business, so don’t laugh when your husband tells you that you should quit your job. I think in like the LinkedIn world, it would be taking the platform more seriously sooner. I don’t think I really saw the value of it until again I started supporting that one client with it. But I had been on it since 2011, mainly because at my last position when I was still working in nonprofit, I was managing social media for them. And so Facebook was the main channel, but we also had a smaller presence on LinkedIn and Twitter and whatever. So I was like, I guess I better join LinkedIn. But I didn’t really do anything. And in fact, I did an analysis of my posts and I realized that in the first five years I was on LinkedIn, I posted a total of 50 times in five years. But that’s just not how people use the platform back then. But there were some that did and they were the real trailblazers.

Nice, so still trying going back in time a little bit to kind of figure out obviously you started off as a corporate employee, then the entrepreneurial bug hit you and now you’re running your own business. So I want you to think back in time, like, was there ever someone in your family, maybe your dad or your mom, that had that entrepreneurial hustle, that insight? Maybe it could have been like a cousin that ran something that you heard about but you didn’t really engulf yourself in. Like, where does your entrepreneurial side come from?

Honestly, with my husband, he’s the one who has that entrepreneurial drive. And he had talked many will be married 20 years next year. So over in the two decades that we’ve been together, he spent some time working with his dad, who had his own business. He had explored some potential business opportunities, kind of doing things on his own. So he always had that entrepreneurial drive and interest and he is the one who kind of encouraged me back in 2015, the beginning of the year, because I had been in my job for like, eight years, and I was working part time in nonprofit, which is not super financially lucrative. He’s like, you could be doing this on your own and easily make up what your current salary is. And that thought was terrifying to me. It was so scary. I was like, you are out of your mind. Why would anybody hire me to do this stuff? And it took me several months to think about it and to kind of be like, okay, let’s just see what happens. And he was 100% right. I mean, it took no time because I had such strong connections in my community, because I had been working in the community for so long.

Someone who I knew who immediately was like, I have a client that you might be able to help with. You want to come to a meeting? Like a month after I had quit? And I was like, okay. So it’s really amazing when someone can see something in you that you can’t see for yourself. And now I’m like, I just am so grateful because I absolutely love what I do, and I’m incredibly proud of what we built together. My husband has helped me a lot with on the strategy side and just talking through work stuff, and he sits up with me talking about LinkedIn all day long.

Nice. So you talk about your husband, you talk about your family a little bit. So considering that your husband has the entrepreneurial hustle, you also have it now. How do you guys work with the balancing of the entrepreneurial hustle and your family life?

The easier part is our kids are teenagers, so they don’t prefer similarly age to yours, so they don’t need as much hands on time as they used to when they were little. I think it would be a lot harder if this was 510 years ago. I mean, ten years ago for sure when they were little. So my kids are going to be in 9th and 11th grade. I’ve got one that drives. It makes a huge difference in not having to constantly be going places left and right, driving kids here, there, and everywhere. And I think it’s just a balance. The nice thing is, like, working for yourself, you work when you need to work. So if I have to go do something in the middle of the day, I’m going to go do something in the middle of the day. And I can always work later in the evening or on the weekends. I don’t feel like it’s a burden because I enjoy what I do, and I think that’s where the difference is.

Nice with that. It’s interesting because our morning networking meetings are like 800 in the morning, which is not too early, but they’re pretty early. So what is your morning routines? Your. Morning habits look like.

Yeah, I get up early. I’m usually up at like 630 coffee immediately upon waking up, and then I go work out in my basement. And that’s really it. So that’s why on our networking calls, I’m almost never put together because I’ve generally just finished my workout and I’m like racing to get my second cup of coffee. Bookstore 08:00 start. But I’ve always worked out that’s like a high priority for me just in life in general. And so now when COVID hit, I had to transition that from the gym to my basement. But it’s great because it saves me a ton of time and can just run down there, get my workout in, come up and get on with my day.

Nice. So, I mean, with that, this next question is essentially a three part question. And I think that you’re very astute and you speak about marketing, you speak about psychology indirectly, even though I know that you know way more psychology than you want to allude to. And then you’re talking about like, LinkedIn. So first part of this question is, what books have you read on your journey to get you to where you are? Second part is what books or audiobooks are you reading or listening to now? And the third part is, have you had an opportunity to author any books yet?

Okay, that’s a great question. So the book that really showed me that I was on to something, this was probably about five years ago was this book. It’s called “LinkedIn unlocked”. The author is Melonie Dodaro. So she’s out of the Netherlands maybe she’s Canadian, but she lives in Europe. So I read this book and I was like, everything that she’s talking about is stuff that I’m doing for that one client. And so it was so gratifying to be like, this is not crazy. This is not a crazy thing to be doing to help people with their LinkedIn presence in this specific way because a lot of it is not earth shattering. I mean, it is common sense to a certain degree. So this was really told me that there is a lot to be had here by following a specific methodology that I kind of was just doing organically. So that made me feel like this is the right path. The book that I think is really, really helpful, there’s a bunch of great books, like people that I know on LinkedIn that have authored books, and I already mentioned him once. John Espirian has this awesome book called “Content DNA” and what I love about John’s book is that he doesn’t just talk about LinkedIn, he talks about how your content has to have the same DNA across all platforms. So your website, your social media, your email, people need to be able to pull out and understand the building blocks of, like, who you are, what you do and what you’re all about and what you talk about. Consistently everywhere you are. And I think that’s such a smart way to kind of approach content in general, marketing in general. It’s a really good book. Plus it’s kind of funny. Right now I don’t know if I’m reading anything professionally. I’ve read like a handful of marketing books, but right now I don’t think there’s anything and I have not written a book and I don’t know, we’ll see. I mean, the thing is there’s like a lot of LinkedIn books out there and again, similar to like the first one, they all kind of say the same thing because it’s all kind of the same process. Everybody has their own perspective and the way they talk about it. But I haven’t seen one that’s like I never thought about it from that point of view. So I think for social proof it’s great. And I really admire people that have authored a book. Tremendously.

nice. So I mean, that goes into like my next question, like, you’re on LinkedIn, right? And it’s always a difficult task for anyone outside. Well, actually the people that are inside these systems. So prime example, if I was a Facebook ad guy and that’s all I ever did, and Facebook changes and then morph so much. LinkedIn is organic in that sense and it changes and then morph so much. Where do you see yourself in regards to LinkedIn in the next 20 years?

That’s one where it’s like, who knows where LinkedIn is going? But if things are going to continue down the path of like, really focused on relationships, I mean, they’ve just hired a whole team about around community and content creators. They’re really putting a lot of emphasis on creators because only like 1% of LinkedIn users are actually creating content, which is a teeny, teeny tiny amount. So if LinkedIn is putting a lot of time and energy into supporting one to 2% of its users, then that feels like a place where there’s going to be a lot of growth and opportunity. So I think that focusing on all of the components of the platform where you can disdifferentiate yourself. It’s always going to be used by recruiters. It’s always going to have a job component to it. It’s always going to have a sales component to it, period. That being said, in any of those verticals, the content piece and the creator piece can come forward.

Nice. So talking about like content creating, you’re talking about managing a particular platform that it’s a monster and it’s ever growing. You have to have particular tools in place, right? So as far as software applications, what tools outside of LinkedIn do you use that you would not be able to do what you’re doing without?

Mine are pretty simple. I mean, Google Docs for organization. So that’s, again, like what I said earlier, that’s what I use when I’m helping clients craft their profiles. But then I also have, I think, my documents, like 70 pages long now where I have basically like a library of all my content, so I can go back and look at posts and switch them up a little bit, repurpose them, because a lot of the stuff I talk about is evergreen. So LinkedIn doesn’t do a great job of letting you kind of search through your previous posts. So popping them all into some sort of library, whatever that might be, is important if you’re going to create a lot of content. So Google Doc and Canva got to have Canva, use Canva for every design component of my brand down to my logo. But I use Canva all the time again, to create banners, to create graphics, to create carousel posts. I think they just rolled out a video component where you can film videos through Canva, you can create audiograms. So canva is so great.

Nice. So going into final words of wisdom, right, let’s niche this down a little bit. Let’s say I’m an executive on LinkedIn and I’m listening to you speak and I’m like, okay, everything she’s saying makes complete sense to me. What is one bit of word of wisdom that you would want to deliver to that person to help them to understand the next steps they need to take on their LinkedIn profile?

For a CEO, I’m going to answer this from two different CEO. The CEO of a large company with multiple employees and a marketing department. The advice would be LinkedIn for your company is going to be more effective if it goes beyond the company page. Meaning you have a role through your own personal profile to connect, engage and build relationships with your potential customers, targets, referral sources, fans, whatever those might be. Too often in larger companies, the strategy is throw content up on the company page and direct the employees just to like those posts or share them. And then boom, boom, we’re done. But it’s just not that effective as a strategy. So that would be sort of for big CEO, for CEO like me, who you are running a small company, whether it’s just you or you have just a handful of employees, you are your company’s best face. You are the face of your company. Nobody can talk about your company with as much excitement, passion and enthusiasm as you can. And so utilizing LinkedIn to build relationships, to get people to see your love and enthusiasm for what you do and why you do it, will only benefit the growth of your company in the long run.

So depending there is a role for company pages are important. They really are. And so they shouldn’t be neglected. But when the emphasis is imbalanced, where it’s like company page and then the personal is just like here, it needs to be the opposite. It needs to be the personal has the more weight to it, and the company page can support the personal profile.

So how could somebody get in contact with you. I mean, obviously LinkedIn, right?

Yes, sir. They should find me on LinkedIn. I look very much like my picture, if you’re listening, there’s a few Rachel Simons out there, but my picture has a very bright teal background. So connect with me on LinkedIn. You can go to my website, , https://connectthedots.digital.com But those are probably the two best ways. I mean, I’m on LinkedIn all day long. I have a post going right now, and it was about a poll because I got a weird connection request. So I was asking a question about it and someone was like, I’ve got work to do. I don’t have time for this stuff. And my response was like, LinkedIn is my work, so that’s why I’m asking the question. This is what I do. I’m on here all day long, so I tend to never miss messages and things like that because I’m always there. But it’s such a great it is such a great platform and people should just take advantage of it because they’re missing the opportunity to really just connect with people that I have friends all over the world. I’ve not through LinkedIn. Like, I could go on a world tour and have places to visit on every continent. Like, how cool is that?

Yeah, definitely. It’s cool. I mean, it sounds a lot like podcasting in a sense. It’s kind of like the more and more you get engulfed into that core niche and you reach out outside of your local network, it becomes, you know, the world becomes really, really small when you think about it.

Totally. I mean, and there’s so many, like, amazing, smart people all over the world you can learn something from. And I think that that’s an important way to look at it, too, is that it’s not just about what I’m sharing. It’s that I learn something every day by engaging with content in the newsfeed or from people who I know, tips that I will save and bookmark to use later. There’s so much knowledge there to take full advantage of. And sort of the last thing that I would want to kind of share is that the real key to LinkedIn is about is give to get. So if you just throw content out there and you’re like, okay, I did my post for the week by LinkedIn. See you next week, it’s not going to be as successful. And then if you take the time to comment on other people’s posts and comment consistently and always, always respond to comments on your content, because if someone is taking the time to engage with your post and you don’t respond to it. It would be like if somebody struck up a conversation with you at a networking event and you just kind of turned around and walked away. So responding, engaging, just be giving, and you will see the benefit. It just takes time. Time and patience.

Nice. So with that, we’re going to go to the bonus round, right?

Oh Bonus round.

Bonus questions. This is a question that this is one of my bonus questions. I usually don’t ask because sometimes I don’t see the value in asking it, but today I definitely see the value in asking you this particular question. So if money wasn’t a factor, would you still be doing exactly what you’re doing right now?

Yes, probably. But I could do it from, like Fiji or something, right? I could do it from anywhere.

Yes. It’s pretty cool. You’re so passionate about LinkedIn. It kind of goes back to our networking group. And Donnie had made a comment one time about you want to hire someone that is not only passionate, but they only work on that one particular platform. So you’re not necessarily saying you’re marketing on LinkedIn and Twitter, you’re marketing and teaching, educating 100% on LinkedIn, which makes you a LinkedIn professional to where you could have more insight than someone that’s diversified across the board. And so that’s why I wanted to ask you that question, because I knew your answer is going to be, yeah, hell yeah, I still be doing what I’m doing. Because you love what you’re doing.

I do love what I’m doing, yeah. I mean, there is obviously, like you said, there’s marketing sort of like basics that go along with everything. And so I can certainly speak to how it fits into the overall marketing strategy, because that is one thing that I have reiterated with clients multiple times, is that LinkedIn is awesome, but it cannot be. You have to have more than one tool in your bucket. You cannot just focus on one. LinkedIn cannot be it because it has to go in concert with whatever other marketing tools you are using, whether that’s your website, email, marketing, other social platforms, podcasting, whatever it is. It’s a great clubhouse, but sometimes people kind of put it all like, okay, LinkedIn, we’re done, right?

Yeah, got you. So my next bonus question for you is, if you could spend 24 hours with anyone, dead or alive, uninterrupted, for those 24 hours, who would it be and why?

Oh, that would be as easy as my dad. I would spend it with my dad. I lost my dad almost 17 years ago, and so I think he’d be pretty amazed at what I’m doing now. And I think we’d have lots to talk about, about everything. So that one is an easy question.

Yeah. Definitely interesting to think about when you lose somebody and have an opportunity to go back and to communicate with them again. I think it goes back to just building legacies. You not only want to see your predecessors grow up to be bigger and larger than you are, but it would be really interesting to communicate with them after you’re gone. I think anyone that’s into legacy, they always think about that. What would it be like 100 years from now if I can talk to my great grandkid 100%.

I mean, and my dad never was able to meet my kids. Missed the majority of my true adulthood. So I think that he would be pretty proud. I’d like to think so.

This is the time of the podcast that every time I interview somebody, I like this part because the microphone becomes yours, you become the host, and you have an opportunity to ask me any questions that may have come up during this interview.

How do you feel about LinkedIn? Do you feel like it is? Where does it fit into your strategy?

It’s becoming a bigger and bigger part of my strategy because I’ve had dozens and dozens of conversations about LinkedIn. I’ve worked on LinkedIn profiles before, more so from the automation side, like creating content, posting content, and then following that up based upon the content that you post. But because LinkedIn is becoming more of a social platform, which originally it wasn’t, I’m more of a social integrated guy. Like right now, Facebook is my platform. Second to Facebook would be instagram. And I’m using the podcast to fulfill these two platforms. And then I’m moving more into YouTube because I can get more animated. But LinkedIn, it’s taking pieces of the pie and leading from examples of what Facebook has done and what Twitter has done and what YouTube has done. So not like you can put videos on. I got one guy that interviewed, his entire profile is based on LinkedIn, but he’s streaming all his content from YouTube to LinkedIn. So it’s becoming more and more as a larger facet. The only thing I don’t like about LinkedIn currently right now, it’s still kind of spammy in nature.

It is, yes. And that’s actually what that poll that I have going on is about because I got this like spammy connection request that was the exact same one that I got six months ago and I was like word for word from the same person and the spam is annoying. I host a clubhouse room every week with a couple awesome comeds and it’s on that topic, it is about bots and automation on LinkedIn because it’s a problem. There’s a lot of fake accounts, like a lot of fake accounts, and it ruins it for the people that are looking to build real relationships, which is unfortunate, but I think it’s getting a little better. LinkedIn is cracking down on those automation tools a lot, like significantly. And people, unfortunately, if they’re utilizing them, are risking their account. They could potentially lose access to their account if they’re using a third party automation tool. So buyer beware.

I like the automation in a sense. And this is what I use the automation for on LinkedIn. If it’s someone’s birthday, automatically send them a birthday reminder with my face general information. Happy birthday, I hope you enjoyed day. Nothing work related whatsoever. And then I may do that 100 times a week or maybe 1020 times per day based on the son’s birthday. But then maybe 1% of those people will respond. And the people that respond, then I’ll start communicating. Then I’ll follow back up and say, did you have a good birthday? What do you do for your birthday? Hope you had fun. And then we start a conversation and build into more of a a relationship from that. That’s what I use it for. In addition to that, when people get new jobs, when they transfer, or they get new opportunities, telling them congratulations, that’s what I’ll use the Pod for. Congratulations on your new position. I wish you the best happy and successful new career, and that’s it. And the people that respond, then I’ll communicate with them. But the people that send a spam like, oh, I see you got a podcast. I would love to monitor your podcast and market it for you.

It’s kind of like I don’t even know I don’t even know your name. Like, who are you and why are you trying to market my podcast not knowing that my podcast talks about marketing, right?

Yeah. Well, it’s basically like the equivalent of you walked into when we go to the Badass Business Summit in September. If you walk up to somebody and just launch right into a sales pitch without saying hello, you just wouldn’t do that in person. So why people do it on LinkedIn through messaging is beyond me. And what’s worse is when they do it in a connection request. I mean, I guess maybe it’s better because then you know what you’re getting and you can just ignore it and move on with your day. But it is really frustrating to get those spammy messages, especially when it’s so obvious. They didn’t look they don’t know who you are. They didn’t look at your profile. So the best thing to do is to report those. Just report them because LinkedIn needs to know that that activity is going on. People sometimes think that’s a little harsh, but I think that you need to use the tools that they have given us in order to make the platform better.

So, I mean, going into closing, my last question is, what are your thoughts about the way I’m using automation as far as just contacting someone to say Happy birthday, or contacting them to say congratulations on their new position?

I think the birthday ones is innocuous, but the new positions can be tricky. And I’ll use an example. I got one of those because I added on my profile. The main club that I’m connected to on Clubhouse did a whole big launch. They’re really going all in on Clubhouse, and they had a website, and they have a LinkedIn company page. So we were asked to add lead moderator as a new position. So I got a message like that. Congratulations on your new position. Of course, it was followed with, like, a sales pitch from a financial planner so I think you just have to be careful of that because sometimes things may get pulled into your search where it’s not really a new position.

Got you.

You know what I mean? And my response to the guy was like, I have a new position. That’s news to me. So just I would be well aware of that. And again, if you’re using a Chrome extension to send those, LinkedIn is scraping people’s profiles to see if there is code from any certain third party tools. And so I guess the question is, is it worth the potential risk to your profile to save a little bit of time?

Something to consider, I think on that note, I think that’s a solid question to close out the podcast on for the listener listening to ask yourself that question and pose it, the reality is it okay if you lose LinkedIn or you want to keep LinkedIn? That’s really what you’re saying. You could save some time, but maybe take an extra five minutes to keep your account active, maybe more worth your time.

Again, we are at their mercy. Just like every platform. We are the user, we’re also the product. And so it is their discretion. And technically, if you break their terms of service, whether knowingly or unknowingly, they can take it. They can take action against your account. So if you’ve taken the time to build up thousands upon thousands of connections and you suddenly didn’t have those, what would you do? I would cry personally.

You make me think I need to go and export out all my contacts right now just in case.

That’s a good thing to do. Cool.

Well, I definitely appreciate you coming on the show and taking time out, your busy schedule to drop the nuggets that you drop. I think you definitely gave some people some more insight about LinkedIn outside of the Monday and everyday resume stature that LinkedIn is originally known for. And I definitely appreciate you for that.

Oh, thank you so much for having me. It was really fun to talk to you.

SA Grant. Over and out.

Thanks for tuning in to another episode of Boss Uncaged. I hope you got some helpful insight and clarity to the diverse approach on your journey to becoming an uncage trailblazer. Don’t forget to subscribe, rate, review and share the podcast. If this podcast has helped you or you have any additional questions, reach out and let me know. Email me at ask@sagrant.com or drop me your thoughts via a call or text at 762233boss. That’s 762-233-2677. I would love to hear from you. Remember, to become a Boss Uncaged, you have to release your inner beasts. SA Grant signing off.

Listeners of Boss Uncaged are invited to download a free copy of our host SA Grant insightful ebook, become an Uncaged Trailblazer. Learn how to release your primal success in 15 minutes a day. Download now at www.bossuncaged.com/freebook.

Founder/ CEO Of Connect The Digital Dots: Rachel Simon AKA The Dot Connecting Boss – S3E14 (#110)2022-11-19T13:08:20+00:00

Founder Of Pikkal & Co: Graham Brown AKA The Podcast Boss – S3E13 (#109)

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Boss Uncaged Podcast Overview

Founder Of Pikkal & Co: Graham Brown AKA The Podcast Boss – S3E13 (#109)
What’s the problem that you’re facing? What’s the challenge?
In Season 3, Episode 13 of the Boss Uncaged Podcast, S.A. Grant sits down with the Founder of Pikkal & Co, Graham Brown.
Graham is the founder of Pikkal & Co – Award-Winning Podcast Agency – an AI-Powered, Data-Driven B2B Podcast Agency.
He is a published author on the subject of The Digital Transformation of Communication, works including “The Human Communication Playbook”, “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to Build a Brand Worth Talking About”.
He also hosts Podcast Maps, The Be More Human Podcast, The XL Podcast, The Age of Audio, Podcast Guesting Pro, and Asia Tech Podcast. He has published over 2,000 podcast episodes. See Graham Brown Podcasts here.
His work has been featured in the Financial Times, The Wall Street Journal, and has worked with McKinsey, Leap, UTI Investment Bank, AirAsia, Xero, The Singapore Institute of Management, Vodafone, Nokia, UNICEF, MTV, The European Commission, Disney, and Monster Energy Drinks.
Don’t miss a minute of this episode covering topics on:
  • What to look forward to on Graham’s podcast
  • What is Graham’s morning routine
  • What tools is Graham using in his business
  • And So Much More!!!
Want more details on how to contact Graham? Check out the links below!

Boss Uncaged Podcast Transcript

S3E13 Graham Brown.mp3 – powered by Happy Scribe

Boss Uncaged is a weekly podcast that releases the origin stories of business owners and entrepreneurs as they become uncaged trailblazers. In each episode, our hosts, S.A Grant And guests, construct narrative accounts of their collective business journeys and growth strategies, learn key success habits, and how to stay motivated through failure, all while developing a Boss Uncaged mindset. Break out of your cage and welcome our host, S.A Grant.

Welcome back to Boss Uncaged Podcast. Today we got a special guest, and I like to deem whoever I’m interviewing by a particular name. So in this episode, I’m going to deem this individual the podcast boss. So without further ado, graham, why don’t you tell the audience a little bit more about yourself?

Thank you, man. I’m very privileged to be called the podcast boss and from the boss himself. That’s what I do. I podcast. I help companies podcast. I help some of the world’s largest organizations create podcasts companies like McKinsey, IBM, here in Asia, as well as some government agencies, investment banks, people you typically wouldn’t think would do podcasts. It wouldn’t actually be storytellers or out there in the public domain, but that’s what we do, as well as helping entrepreneurs tell their stories. It’s really about storytelling. So it’s all about telling your story on your terms in a very human and authentic way. And I’ve been doing that for years, and it just so happens now it’s a thing called podcasting, which people are paying for. So delighted to be here on a podcast with a fellow podcast. I’m looking forward to this.

I’m actually looking forward to it as well. I think you kind of alluded to a couple of things right now. Like, we were talking about the time code differences, because I think you’re like 1011 hours ahead, you’re in Singapore, and I just really want to kind of dive into that story. I mean, you had an opportunity within the last ten years, you do everything out, you sold everything, and then you decide to grab your family and travel the world. So let’s kind of just jump off with that. What was that experience like?

It’s an adventure, let me put it that way. You see, one thing you learn about when you are living out of a suitcase, as much as it’s glamorous going on vacation, that you really are living by virtue of your story, your hands, and what you have right in front of you. You don’t own anything effectively. So the highs are very high in that kind of life. You’re living on tropical islands, amazing sunsets, and you’re very free, but at the same time, your lows are very low. You don’t have that safety net. You don’t have that connection with a community that you would have necessarily maybe in Georgia, Atlanta, or wherever you grew up or wherever your birth community was, or your college friends or your work colleagues. So that sort of isn’t there. So it’s a bumpy ride, but it’s an amazing one. I think I would recommend it to only somebody who, firstly, you’ve got to have a very stable relationship with your wife that will really test it and your family, and you really need to know what you’re doing when you’re doing it. Going and traveling around the world for four years, as we did, is a real challenge and it really challenges you in many ways.

It really just pulls you at many different angles and makes you reassess what it is to be an entrepreneur. And views on commonly held views about success.

Nice. So this continues to keep pain. Obviously, we’re both storytellers, in a sense. Right. So on this journey, I think you also had an opportunity to train for a marathon. It wasn’t just any kind of marathon. Let’s just kind of dive into that. So not only did you pick up your family and you’re traveling the world, not only are you an entrepreneur, there’s a little side of an adrenaline junkie in you as well.

Yeah. Are you a sporty guy? You’re into, like, crazy challenges?

Yeah, I’m a rock climber by nature. I love climbing rocks. Recently, I picked up sailing, so I’m also a sailor now as well.

All right, so you like the adrenaline, you like the edge a little bit. Rock climbing? Yeah. I was never really good at that, but that appeals to me. I like that kind of thing on the edge a little bit. But I did in the Ironman, which is a swim bike, and it finishes with a marathon. So one of the things I always wanted to do as a bucket list item on my list was to complete an Iron Man, and I was on the wrong side of 40 at the time, just turned. And in part of our travel plans, we were going to go and check out all these islands to live and just take it easy for four years. And one of the things we ended up doing was going to the Canary Islands. Now, the Canary Islands are off the west coast of Africa. They’re part of Spain politically, but geographically, they’re right off the west coast of the Horn. Right. So you’ve got, effectively, the climate of Africa, but the culture of Europe, which is like a strange mix and it’s volcanic. But you can go there and do the Ironman because it’s a great place and all the pros go there, all the athletes go there.

So I pitched my wife on this idea, why don’t we go and live there? And for a while, this was like 18 months, and I could train for the Ironman because I can actually live with the pros. You could go out cycling and they will be on the road. Some of the world champions will be out on the same roads as you, and you could get to learn the course. And fortunately, she said yes. It was an experience I think you’ve just got to do some crazy things in your life, right? Why not? It’s not a rehearsal.

Yeah, definitely. So with that, I mean, I was just kind of laying down the ground floor for our listeners, kind of really understand parts of who you are, a little bit of your journey. So in self defining yourself, right, if you could choose three to five words, what three to five words would you use to define who you are?

That’s a good question. Let me think about this. The first one has to be storyteller because that, I feel, is a craft that touches many things. You’re an entrepreneur, I’m an entrepreneur. We shared spirits in the sense that we tell stories. One storyteller, two adventurer, because you can go through life as a traveler or tourist. You take your pick. Do you want to look at the world through the window of a coach or do you want to be getting lost in the backstreets? That’s the choice that we can make in life, right? Entrepreneur. Because that is how I make my money. And that’s the path we’ve chosen both and imagine your listeners as well. Many of them have chosen that path, is a conscious choice. Author because I love to write that’s four. I have to think of a fifth one. Is that necessary? Can I get away with four?

No, four or four is definitely fine. Again, to your point, we’re just layering it. I look at these conversations as like paintings. You kind of have to put a base coat and you put a layer on top and detail so you get finished product. So just to dive into like, your business a little bit. So obviously you’re entrepreneur, you’re a world traveler, and you have these different aspects to your life, and they’re all entangled into one person taking these life experiences, and you’re delegating them in a fashion that you can help other businesses. Like you said, you name a couple Fortune 500 companies. You’re also helping entrepreneurs in this journey as well. How do you do that in your business? I mean, you’re talking about podcast. What are you actually doing with podcasts?

So we have an agency, a podcast production agency, which will take an idea and turn it into a successful podcast. Now, there’s a lot of work, as you know, that goes into that. It looks easy, but the actual hard part isn’t necessarily the production, it’s the promotion, the audience growth. It’s really making a success because production is becoming a lot easier with podcasts. Now what’s becoming harder is getting people’s attention and creating compelling content as well. Because a lot of brands start from the perspective of, this is what I want to talk about. But actually it never starts like that or should start like that. It should always be, what does your audience want to hear. So there’s always a gap between where a brand starts and what is a success. And a key part, increasingly a part of what we do, a major part of what we do, is helping them grow at that audience, that podcast, whether that means increasing their rankings or growing the community around their podcast. Because we’ve gone beyond the days where you could just have a podcast and you’ve got an audience, right. Those days are gone and now the production values are going up and the competition is getting harder on the platforms as well.

So that’s what we do. We take an idea and turn it into a successful podcast. So that is what we do mainly here in Asia. And we’re behind, we’re about three or four years behind you guys, I think, in the US. Every conversation you’ve had about podcast four years ago, we’re having now. Wow. So you can imagine the uphill.

I think that gives you kind of not only a head start, but it gives you more of an unfair advantage in that market sector because you have something to model after, to see what’s working, what’s not working, and then bring that culture up to speed. So you’re always a leading provider in that space. Is that a true saving?

It is, yeah. I think it’s a good analysis. However, the caveat is that you have to stay solvent long enough to be able to do that, because in the US, you’re enjoying larger budgets, much more mature markets, and growing audiences. Right. And that now has become a commercial viability. However, in Asia, it’s now a case where there isn’t a wondery, there isn’t the sort of high production, serial type podcasts that you have in the US. They don’t have a Joe Rogan yet, even though everybody knows Joe Rogan here. And so the consciousness of one podcast are isn’t there yet. That collective understanding isn’t there. So the people who are doing it are pioneers. There isn’t a mass market in the US. You would have a lawyer doing a podcast or a dentist doing a podcast. You don’t have that here. Here it’s a few American HQs and then a few pioneers, and that’s it. So to your point, your analysis is spot on. The challenge now is sticking around because you could be the one that educates the market for somebody else later on. That’s always the risk of frontrunning the market. And the reason why it’s worth doubling down on Asia is numbers, 4 billion people.

Think about that.

Yeah. Latin numbers.

Those numbers add up. And that’s what we’re in the game for, because you’ve got the world’s largest middle class here. Two thirds of the world’s middle class will be living in Asia by the end of this decade. Right. Think about that. So they will be consuming podcasts and they will be targets for people through podcasts for SA Grant. Right. So that’s really exciting, but you have to hang on long enough.

Yeah. I think all the analytic data that you just presented with us. It kind of gives any entrepreneur, any podcaster universally, an opportunity to kind of really think about that. To your point, four point four billion. I mean, podcast is game. So in the US, it’s 300,000,004.4 billion, 98 difference in those numbers. So going into that, what other hurdles have you had to face? I mean, I think there’s probably a language barrier to a certain extent, right? And you’re talking to business owners that can be A type personalities no matter where you are in the world. So what is the worst experience you’ve had in developing a podcast with a client to date?

The worst experience?

The worst experience?

Yes. Oh, where do you start? So there’s been a few. It’s been a learning experience. And I can’t name names. Obviously, it’s unfair. They’re not here to defend themselves. And to be honest, it was mainly my mistake and our team’s mistakes. I think at the beginning, we didn’t really know what a podcast should be or how it could be, or read the market very well. In 2018, when we started our agency, when I moved from Japan to Singapore to start the business, then it really was, okay, I’m doing podcasting. Who’s interested? We didn’t know anything about how do you price it, we didn’t know about how do you make it success. So one of our early clients, I won’t name them, but they’re a large software company, wanted to use the podcast to sell software, so they wanted to sell subscriptions. And in the early days, we take anything. So we took the deal, but it ended up being a little bit of a miscommunication, let’s just put it that way, a fallout. Because, listen, if you want to sell software, do Facebook ads, do Instagram ads, don’t do a podcast. Podcasts are about connection.

They’re about top of funnel. They’re about driving acquisition of high end ticket items, more of a conceptual sell. So that was a really hard learning experience for us, right? Because, you know, the client was disappointed very much. Even though the podcast was really good, it was just not delivering them the ROI. And that is the problem. If you sell a podcast and that podcast is now run by a marketing manager, what are they going to say? They’re going to say, oh, how many widgets can I sell with this thing? That’s what they’re thinking about, which is very different for pitching it to a leader or a CEO, because they’ll do it because they understand this is about story. It’s about top of funnel and shaping that narrative all the way down. And that I didn’t know at the beginning. And that was a failure. I don’t think it was a disaster. There’s always something good that came out of it.

Got you. I definitely appreciate that. Not only are you defining and telling the story, but it gives an opportunity for a listener to comprehend that podcasting. To your point, it’s top of funnel. It’s not necessarily going to be the goal. Mine results the way you speak and I sell a product and then you get a million sales. It’s about nurturing that audience and it’s more of a longer holding of it on. It’s not just come in and purchase a lead, it’s come in and listen week or day after day after day and raising their hands and communicating and building that culture. So I definitely appreciate you adding that, because that’s what really podcasting is all about. Would you concur with that?

Yeah, absolutely. And the high end ability to sit and have a conversation with a potential business partner, a potential advocate. After this podcast, I’ll be telling people about boss uncaged. Right? So I’m a fan. You think about that as your marketing department now. And then also let’s think about it in terms of business development. If you’re a boss, if you’re a CEO, if you’re a leader, you’re the top sales guy. You have to be. We all live by selling. If you’re a CEO, you’re the main salesperson in that business. Whether or not you think of yourself as a salesperson is different, but you are selling the business day in, day out. Even when you’re emptying the trash, you’re still the top sales guy. And that is really important because I sat with leads, effectively, prospects who would have been impossible to meet, who’d be impossible to knock on the doors of. But I sat with my podcast. I have sat with two billionaires and I had meetings with them, did podcasts with them, and I did business with both of them afterwards as a result of the podcast. Now, when people ask me about the ROI podcast, I say, look at that.

There is no way that you could have sat with the CEO of AirAsia, who is probably one of the he’s the equivalent of Mark Cuban in Asia, do a podcast with someone like that and then win business with his brand. And I always point to that and say, that to me is the ROI. All the other stuff is a bonus as well. Yeah, absolutely. Top of fire. But there’s the hard evidence of what you can do in acquisition with podcast if you use it properly.

Yeah, I 100% agree with you. And I looked at some of that video with you interviewing him, and I want people to make an opportunity out to go to your brand and we get to the point of podcast where we do some promotion for you. But I want people to look at that particular video and like, you started off that video more. So in a conversation. It wasn’t just diving into meat potatoes. He was asking about his workout routine. Right. And you would think, I have opportunity to talk to an executive, I want to hear numbers, I want to hear strategy. You started off a lot smoother and kind of went into the back door, asked him about his workout routine, then he was kind of like, Where is this going? Losing weight has always been an issue for me. Then that kind of opens up the door for the tension levels to drop and for you to kind of just ease in and get to the meat and potatoes later. So I definitely appreciate your style of storytelling because it’s intuitive in the sense that it’s giving the person the opportunity to grow into you.

And I see why you did this is to be you didn’t just jump off the bat and start attacking them about the general information, about how did he get how did he become the CEO of such a large corporation.

One thing I thought about when I reflect on that interview, that conversation, I guess, and you talk about the style of the conversation, the flow is somebody like Tony Fernandez, who the CEO of A Razor is, and he’s a maverick. He’s like a Mark Cuban as that sort of style, who is very brash, very outspoken, and somebody like him could appear anywhere. He could be on any media he wanted to be in. So why would he choose to be on a podcast? And I thought about that, and one of the reasons is, for example, what you talked about is that he could talk and tell his story in his own words. And if you imagine if you are a celebrity entrepreneur, probably one of the hardest things about being in that situation is that you’re always putting on an act, you’re always performing, whether that’s for the shareholders or for the media or for your immediate reports, that always you’re having to put this face on. But, yeah, you can sit on the podcast and have this man to man conversation and just be yourself. And I think that must be very liberating. And you see that you see this kind of media developing today where stars are doing very normal things, like in the back of the car, singing karaoke, all that kind of nonsense, right?

If you think about it, why are people doing this? It’s because I think stars, celebrities want to tell their story on their terms. They want they want to be surrounded by people who call them Mr. Fernandez and, you know, with too much reverence, they want somebody to speak to them at the equal level, and for them, it’s very much a rarity. So I was reading Barack Obama talking about his, you know, how fame affected him, and he said, one thing I really missed about being the president was just sitting in Central Park and just watching people walk by. That was the thing I missed the most, because he couldn’t do that anywhere. He was like a celebrity. And you can imagine now to give them that back. That’s what podcast does. It’s liberating for these people. And people think when they approach these CEOs and these grand titles that, oh, you know, I don’t know if I can speak to that billionaire or that celebrity, but you got to think about what you’re offering them that they can’t get anywhere else. And I think that is overseen in podcasts.

I think that that’s a solid point. And I think in today’s world, you start to see that more and more with the CEO. The prime example is Facebook Mark. Right? If you look at Mark’s profile within the last six months, it’s funny because the comments are like, you’re human. How is this possible? Right? Because he’s posting random information about him and his family. He’s posting information about things that he likes to do. He’s actually playing Halo. Mark playing Halo and everyone’s kind of like, Mark is playing Halo. What the hell is the world coming to this? When did Mark using his own product? But it goes to your point. I mean, you want to show more of your human side. You just want to be able to, like you said with Obama, be able to go to Central Park and sit down. And unfortunately, you can’t. So you have to use these platforms in order to get that extra that you would have before that you don’t have access to anymore. And I think that’s a solid point. I definitely appreciate you adding and sharing that. Definitely.

Do you think when you saw the Mark Zuckerberg post, did you feel authentic? Did you feel genuine or did you feel it was staged?

Well, I think because of Mark, I think Mark is at the pinnacle point of his career, right? I mean, he’s not 20 years old no more. He’s kind of creeping up more. And so in the he’s kind of where if we go back to Microsoft and looking at what those executive board members were doing at that point, I think he’s at that point, he’s done so much. He’s a multi billionaire. He’s in the top 1% of the 1%. There’s only so much more he can kind of do now. He kind of wants to live and enjoy his life. So I think it’s a genuine effort, but it’s going to take the user audience a period of time to really believe that’s really going to take kind of like podcasts. You have to kind of do it routinely for a period of time to own up to that skill set and to actually get into your zone, into your groove. So I think he’s building up to that. I don’t think he’s there yet, but by this time next year, if he continues to do it, I think people are going to be like, oh, this is Mark.

He does it all the time.

Yeah. That’s a great thing, though, if you can get to that stage, it’s believable because surely that must be liberating for him, right?

Yeah, definitely. Definitely. So let’s talk a little bit more about I love this conversation because it’s so organic in nature, right? But I really want to dive more into your company structure a little bit. So you’re helping podcasters on journeys, but in this you have to figure out the formula. Earlier on this episode you were talking about, you had some hurdles, you had to overcome those hurdles. So systematically now you have a system in place, you figured out pricing, you figured out like logistics, you figure out the steps and procedures. What systems do you have when somebody comes to you that you put in place to get them from point A to point B?

Yeah, good process is really important here because effectively if you can reduce the cost of servicing a client with good operations, then you can firstly you can focus more time on that client and obviously it’s more profitable. So having the process is really important and that means having good data and good metrics. So we’re quite obsessive with metrics for a small company. We’ll track everything. We will track for example, the time to deliver. So we have like a TTD metric, which is, imagine for example, we were Amazon warehouse and you were tracking when the order was made, when the order was picked in the warehouse, and then when it was out the door into the delivery van. Now that’s a process which seems to be quite simple, but actually it’s extremely complicated because where is that order right now? Somebody picked this order but it’s somewhere in the warehouse and there’s something missing and that guy is on vacation today, right? You can imagine how difficult that becomes as you scale. It’s easy when it’s all in your head or it’s in your engineers head, but then you have this situation where we need to get it out because as long as it stays in our heads and we don’t have a visual of it, we cannot scale this business.

So one of the challenges we had early on was creating visuals. And this is something I learned from Amazon, which was a visual display of your business at any one time. So if you were in the warehouse business, you could see where a package was at any particular time. This parcel is in zone D and it’s being shipped tomorrow. In the same way we can see at any one time where an episode is, what’s happening to it. So is it in editing, is it in review, is it being shipped, is it being published? Etc, etc. In that stage, that sequence? And it may sound obsessive, but a number of things happen when you have these really good systems in place. Firstly, you can see where the choke points in your business are, right? So why are we taking three days for review? Why is it taking this amount of time to move from one step to the next step in the system in the process? And the second thing is, once you can understand times and you can understand the data about your business, you can also understand the cost, truly, because a small business, so much of it is hidden cost.

For example, you can take on a gig, you can take on a client, you can take on a service, but actually they may be very costly to you. And those are hard truths that you have to face. And what I found and what we found in the business, I’m sure your experience may be the same, is that actually, to grow a business, it’s not about taking on more and more, but it’s increasingly about saying no to things. What do I say no to? Because then you can say, okay, we don’t do that kind of podcast. We don’t do that kind of client. And you can only say that when you’ve got the data. So a very important part of any small business to grow is having a system, and the system relies on processing data, and you’ve got to get obsessive about it. You’ve got to think like Jeff Bezos, even if you’re a two man startup, you’ve got to think about everything in terms of visuals and dashboards, because only then it becomes not an issue to 100 extra, right? Because if it’s an issue every time, for example, if you take on a client, and by virtue of taking on a client, you create a lot of cost and overload in your business.

Subconsciously, you will then avoid taking on more clients because you only associate more clients with hassle, work and heartache. So that’s a key part of it. And I feel that’s something I’ve learned in my later years. But in fairness, in the early days when I started as an entrepreneur in the 90s, we didn’t have that kind of data, but now we do it, which is great. You can build dashboards, you can use tools like Gecko board and Google Sheets. Works perfectly.

Yeah, I mean, I can definitely hear the passion in the way you’re telling these answers, right, and it shows that you’ve been in the trenches for a long period of time. Something like that is something that evolves from a person. It doesn’t just happen overnight. And I think in the last part of what you said, you’re talking about the period of time. Right. So as a listener to a podcast or listener to this show, I may be hearing him like, this guy’s great. He’s influencing me. I want to call him. I want to become a podcaster, and I want to become an overnight success. But in reality, how long have you been on this prosperous journey?

Yeah, it’s an interesting question. Well, let’s think about how long have I been in the business of storytelling? Probably about 20 years. So even if you think about telling your story, when one part of what I do, a lot of presentations, a lot of speaking, I do my podcast like yourself, I interview people. That has taken many years to practice. And it’s like steve. Jobs said it’s looking back, joining the dots, you only really understand later on when you can look at what you do and make sense of it. The reality is I graduated with an AI degree in 1995. Shows you how old I am. But artificial intelligence in 1095 was not what it is today. So today I’ll be like Google. I’ll be the Facebook guy. I would be taking any job that I wanted if I graduated now with that degree. But back then it was very different. So when I graduated with that, I didn’t have the kind of prospects that I thought that knowledge would bring me. So it’s been a 25 year journey of all these sort of very disparate events or chapters in my life. There was artificial intelligence.

Then I had a telecoms communications business, which we grew really successfully. Then I spent four years traveling the world. Then I started this podcast business. And you look at all of that and put it together and go, that doesn’t make sense. But the one thing I’ll say to your listeners is that one of the beauties of doing a podcast and guesting on podcasts, great podcasts like this one, or talking to people on podcasts or listening to podcasts is practicing your story. The more you practice, the more you refine it. And the more you refine it, the more you join the dots, because it doesn’t make sense until you keep telling that story. And I had this really good example of it which really inspired me. It’s from a completely different field. Kevin Hart so Kevin Hart said about his strategy, he has a very defined strategy for his comedy, which you don’t see, right? He just kind of looks like this fun guy who’s just like everybody’s friend type of thing. But what he does is this. He has a two year plan. And what he does is, for year one, he goes out and he gigs every single dive club out there.

The clubs are like ten guys and they’re drunk and throwing bottles and heckling and stuff. He’ll do them even though he’s like Kevin Hart and multi millionaire, right? He’ll go out and do all of those and he’ll do that for a year and face the brutal feedback. And that real sort of right in your face audience and read them and understand every time he does that joke, does it work? Feedback, get the data, iterate. And then what he’ll do is, year two, he’ll take all the best material from year one of practice, and he’ll go to the stadiums and he’ll do the DVD specials and so on, and the Netflix specials. So it’s a bit of a diversion, but the point is that that’s what I call agile storytelling. We talk about agile in business, like this lean iterative process. And I recommend it for all entrepreneurs because the more you go out there, the more you tell your story, the more you practice, the dots come together and you develop these like a comedian, you develop this scene, this skit, this brick that you’re building this wall with, right? And that’s that one brick.

So if you ask me about AI, I could tell you that story. If you asked me about Japan, I could tell you that story. If you ask me about Iron Man, I could tell you that story. And I believe this is how freestyle rappers were. I’m not a freestyle rapper. Wouldn’t even claim to be. But how do they go? And how do they develop these amazing bars and rhymes which seem to come out of nowhere? If you just give them a word and they’re away, right? It’s the same process. They’re kind of going down a maze mentally, and they can see where they’re going with these stories and joining the dots with it. And life is like that. Life is very much about how do you join the dots on this. But you only get to do that when you put yourself out there on stage, effectively face the moment of truth. So you asked me a short question. I gave you a very long answer. The point is years and years and putting it together, and it only comes together like a book. You never really understand it until you get to the last chapter.

Hopefully, this is not my last chapter, but the point is you need to get out there and get agile and face the moment of truth, and it starts to make a lot of sense.

That’s a phenomenal answer that not only tells your story, but you also give a very clear example of what Kevin Hart does. And to your point, on the agile side of things, it’s almost like a segmentation to where you have to target down. And the Kevin analogy that you made, he’s targeting down to the worst possible denominating audience, the audience that’s going to give him the most crap for whatever they don’t like him. So if he gets to do that audience that he knows for a fact that content would then appeal to the masses even more greater. And it shows. To your point, I remember when Kevin first started, Kevin was kind of like a blister. He was in all these random movies. He was always in the background. He would always be like this weird, quirky guy. And then all of a sudden, the overnight success happened. And then he was everywhere. And he was on every platform, on every media outlet, including podcasts, including television, Netflix Originals. So it kind of tells that he harnessed his craft to the point to where he could execute it and scale it. And I definitely appreciate you bringing that to the table.

I mean, it brings those pieces to the puzzle, like you were saying altogether to make this cohesive system that now.

I love that word craft as well. I think you nailed it with that. Yeah, people don’t see that. They don’t see the 10,000 hours that that guy put in because he was doing the graveyard shifts, right? The B movies.

Yeah, it was definitely just look at it from your tempo. Obviously you had AI, you traveled the world and I think it works, right? I mean, you started AI early enough to where now you could probably come into new AI platforms and be more effective because you understand the principles of AI. So that kind of goes to like your marketing, your strategy and your systems. In today’s world, you have a leg up on probably a lot of your competitors that they are still trying to even comprehend AI. So if time travel was possible, right, if you go back in time, anywhere in your past 25 years of this career to where you are right now, what’s one thing that you’d want to change? If you could do it all over.

Again so I can go back, change anything.

There’s one thing, period.

There are so many options. Where do you start? And I don’t know. I mean, I could give you the very cliched answer that, oh, well, I wouldn’t be here if all those things didn’t happen. But that said, there’s lots of things that I would like to do again or do better. You always have that in your mind. I don’t know. I don’t have a direct answer for that. I think one of the things I have learned, and maybe this is a long way around to the answer, is that when I started in business, so I started my first business in 1998. And at that time, really, there wasn’t a lot of resources to start a business back then. So our first ever business was a website design company. And we would go and knock on doors with travel agents and small businesses, high street businesses, and say to these guys like, do you want a website? And these days you can make money doing that. And I remember one company, they said to me that I don’t want any of this fancy stuff. And by the way, fancy stuff back in 1998 was like spinning gifts and like gray backgrounds.

They didn’t want to hear that. They said, look Brian, this is our brochure. Scan that. You’ve got one of those scanner things, that new technology. They take that, scan that, and that’s our website. And they paid us to scan like six pages of their brochure and put it directly on the website. And I was telling a friend about it, he goes, yeah, you can go out there and sell that, call it brochure where? And so we went out and knocked on the doors of these companies selling brochure. I mean, really, it was a sham, really. But that’s how it was back then. People were buying this stuff and I guess so if I could change anything, it would be this. I didn’t have any kind of advice I didn’t know how to run a business. Nobody in my family. We were like a working class family. The only people that had their own businesses around me were gas plumbers, and the manual workers or hairdressers. You didn’t have entrepreneurs or those kind of people who had access to capital. So I didn’t have the advice. I didn’t have the mentoring. I didn’t have somebody who could say to me, graham, don’t do that, or, you want to spend two years doing this thing.

If you do it this way, you can do it in two months. So I spent a lot of time and wasted a lot of money finding out myself. Now, I don’t know if that was a good thing in the long run, but if I could go back and change, it would be that, because the way isn’t it, you’re much wiser now. But back then, I didn’t have a clue what I was doing. And it’s laughable, really, but I could save a lot of time if I had that kind of advice early on. And that’s why I say to anybody now, restarting business. Always good mentoring, good advice. Surround yourself with good people. Surround yourself with people who are better than you, who lift your A game. Right, but I don’t have any of that. And so it’s tough. Then you’re just kind of doing the random walk, trying to discover and bounce your way around to find answers. Right? That’s tough.

That’s a hell of a story. I’m envisioning you wearing, like, a T shirt that says, I used to sell.

Brochure wear, you know, the branding, man. I had to take some lessons from you. Right. I can see that.

Yeah, definitely. I just see it. Somebody would be like, I can see somebody totally accent you’re, kind of like a lead mag running up to you and be like, what the hell? What is that? And then you get to tell the story. You get to tell the story and lead them into your funnel. So I see. That definitely funny.

Oh, wow.

I think you alluded to something that’s important. You’re saying that you don’t come from an entrepreneurial background, but obviously your entrepreneurial savviness is profound, like, you figured it out to the point to where you are right now. So just opinion with the time traveling thing, look back and do you know or could you recall anyone in your life that was an entrepreneur? Maybe not in your inner circle, maybe in the secondary circle that you were looking out to, to be like, this guy’s interesting, or, this gal is interesting. Maybe I want to be in that space. Do you recall any of that happening throughout your life?

Not in my immediate circle. They weren’t those people. And I searched them out. I looked for them, but they just weren’t there. You go into your second cousins and your cousins, and nobody, and yet I remember picking up a book. I must have been in my early twenty s at the time. So after coming back from Japan the first time, going back to London, thinking I’m going to start a business, I didn’t know what I was going to do, but I’m going to do something. And somebody told me they were mentioning a book. And I went to Borders in those days when they had bookshops. And I sat in Borders at the time and I was working at the time. I had a job as I came back to London selling pensions and life insurances on the phone. If you see that movie Boiler Room, it’s like that. I had a boss who said to me, you can make a hundred, you can make as many calls as you want, but if you make less than 120 a day, you’re not going home. It was like one of those businesses you had to list and you just phone, phone, phone like a machine.

It was so destroying. So I took off one afternoon and I sat in Borders and I read this book. And in this book I found all these stories, like really old fashioned entrepreneurs like Henry Ford and Onassis and Rockefeller, the real old school. Because this was 90, 98 before anything that we know as the sort of modern generation. I sat there and I thought, wow, this is the first time I’ve ever seen anything like this. It was like somebody opened the door to a room that never existed in my life. You know, I was reasonably welleducated, but I never knew that there was this idea that you could change your life. And until that point I’d been living in this darkness, which was that I just did. Even though I had this kind of energy to I was unsatisfied with things that I had this understanding that I didn’t have this knowledge that there were people who could create things, the people that could make stuff and grow businesses. And that was revolutionary for me. These were my mentors. So what I read in books, I became passionate about books. I read everything. I read Tony Robbins and I read all these guys and absorbed them like crazy.

That became my education. So I think a lack of those people made me really hungry for this stuff. And that’s why even now, doing podcasts, I get to meet people like yourself. I get to learn people, different cultures, different backgrounds, and I’m just a sponge for it, right? And I’ve never stopped. And I would advise anybody to do that. If you don’t read, start a podcast, listen to podcasts, absorb the stories, because those will change you. Think about it. Even with the book, think about it. You can buy something for $15 that could change your life. How about that? I love reading, but I think more importantly, I love stories of the people who have done interesting things in their lives. That for me is priceless.

Listen to Gina. You’re a ball of passion, a ball of energy. And obviously, I think that you’re doing all this for a reason, and it has to be a why. So my next question is kind of like diving into your family a little bit. You have all these different factors and all these different things going on. Multiple podcasts, interviewing, and traveling. You traveled the world with your family for four years. So how do you currently juggle, like, your family life with your work life?

Not easily. Yeah, I admit that it’s tough. You make sacrifices, and you are very conscious of time slipping away. Right. So that is a big challenge, I think, for us entrepreneurs, the type A’s, they’re always rushing to the next point. We’re always unsatisfied, and it’s constant. It’s this noise inside this chatter inside your skull. It’s constant. And you’re constantly pushing and striving, and that’s an energy, which is a blessing and a curse because it’s a blessing because it’s the fire that drives you and inspires people and gets you off in the morning. And it’s a curse because you will see time fly by and you will not be able to stop and enjoy the moments. So it’s a real challenge for me. I admit it’s hard to turn off. There’s no off switch. It’s very difficult to have those moments where you can sit and enjoy. Where I live in Singapore, I can sit on the balcony, see the sunrise come up in the morning. It’s beautiful. It’s like, warm, it’s in your units. It’s like 80 degrees every day. And to sit and enjoy that sunrise every morning, but when I’m having my coffee in the mornings, like, right, what can I do today better?

So you have to kind of learn to detach, because that will affect family, that will affect relationships. And before you know it, well, I’m like, how old am I now? I’m maybe 50. So you can imagine. I remember being 1920, like, yesterday. You think, wow, that’s just gone in a blink of an eye, because you don’t want to spend your whole life rushing through. So I think that’s the challenge. I hadn’t found the answer. I can’t say I have the hack, but maybe that’s something I’ll learn in my older, older age. Like, just how to slow down and enjoy things. Right, but you always kind of feel that you’re building something. It’s endless. Yeah.

I mean, just listening to you speak, I think we have so many commonalities currently. Right now, I still own a web agency that’s a marketing agency. Kind of going back to your 98. Right. I’m also still, like, a licensed insurance agent that I’ve done maybe ten years within the last ten years, that I just keep the license active. So I’m just listening to your story, and I’m just like, Check, check, check. It’s like so many different.

What do you do to turn off? How do you just unplug? Because I find it near impossible. Do you get those moments where you just kind of Zen it’s like in like everything is kind of in place.

What I’ve learned is just kind of like I think for people like us to your point, like we may be a type personality where we’re always once we achieve something, that is just a micro of something bigger to achieve later on. So I’ve just kind of ingrained my family in that. My wife, she loves writing, but by daytime, her trade is she’s a treasurer. So I give her opportunity to kind of do copy editing and copywriting in my business. And like with the kids, every time I have opportunity to bring them to a convention or seminar or webinar or if I have a speaking engagement, I try to engulf them in that space because I want to influence them to understand how great entrepreneurism is. And there’s highs and lows, but it gives you the freedom to live the life as you see fit. So I kind of bring them into that situation. I don’t really separate the two. This kind of and then the off time, we may go have dinner, we may go bowling, but you better believe if I’m driving in the car, I’m going to put on an audiobook. Right. We may have a conversation about a strategy that something is a book I’m about to get ready to release in the next couple of weeks.

So they hear these conversations ongoing. So there’s really no separation between the two and mine.

Yeah, that’s spot on. That’s the way to do it. And bring them in because you could spend 20 years hustling and anything, what does Daddy do? And then they’re off. They’re gone to university, and you never really see them on those kind of terms again. Right? Yeah. But the fact they’ve experienced it and for them, that would be the best lesson. They’ve seen their dad hustle. And you’ve got a work ethic. Everything they learn in school will be secondary to those lessons that you teach them through how you behave and the values that you have and how you think about business and life and work and everything. They’ll pick that up. They’ll just observe it and the fact they were part of it as well. There’s going to be lessons for life.

Yeah, that’s the goal. So, I mean, listening to you speak, I would think that you’re structured in a sense. Obviously, you’ve done an ironman. And I have a cousin that she runs Iron Man right now, and just listening to her daily routine, her daily regimen, and she has to run 5 miles today, 5 miles in the afternoon. She has to eat this. So, like, what is your morning routine? Your morning habits look like?

Yeah, you got to be pretty structured. And I like structure. I like to have routines. I think I need routines because I need to book in my day, so I would get up in the morning. One of the things I do now is like juice in the morning because if I don’t do it, I’ll just get into bad habits. During the day, I started hitting the coffee and these kind of things. So I try to have my mini rituals that help me, because once work starts, once I’m at it, then it’s very difficult to say, right, time out, I’m going to take 2 hours off. It doesn’t work like that because I’m just like full into it. I’m in my world, I’m in the studio recording, working with clients. Bang, bang, bang. Something happens. It’s full on. So it’s very difficult during the day to structure that in the sense that I’m going to do at this time, this thing, this time, this thing. It’s very structured in the sense that I have goals, I have metrics that I work towards, even on the personal metrics. For example, these are the things that I want to achieve this week.

I’ll write, I have here in front of me, for those that can see on the video a very traditional paper bound book, right? And a pen. And in that you’ll see, for example, what I want to achieve day by day. I’m not microstructuring my day because that breaks. I think that that is something that I’ve tried, you know, down to 15 minutes, I’m going to do this and to do this, I’m going to do this. But over time, you resist, you push back and you break it. Now, what does work is having that sort of meta level structure. So these are the goals I’m working towards. This is what I want to achieve today. And even sometimes if I don’t do it, just writing it down as a good discipline to get it out of my head, to kind of speak back to myself. It’s like journaling. So these are the most important things for me, I feel that helps me keep grounded. And then on a daily basis, I’ll have my own metrics. So back to the ironman stuff. I’ll weigh myself every day at the same time and put it in the journal.

And if I work out, I’ll make a log with everything I do. I’ve tried to do that with eating, but that kind of fails. That breaks because I forget. But the most things that they can look at what I found, for example, if you’re tracking a weight, what tends to happen is you remember what you’re doing for this week. But four weeks ago, when you were getting results, what were you doing back then? I don’t know. You got to go back and look at the logs. So I’ll look at the logs and the logs will tell me, okay, that week I was doing short 15 minutes high interval training sessions. So that had an impact on my numbers, right? So I found logging and journaling, in that sense, works really well, and it goes back to the same in business, is that unless you can measure it, then you can’t manage it. So in that sense, those are my structures. That’s about as structures as I get. I’ve tried to go really micro, but my mindset doesn’t work on that.

Got you. So I think earlier in this podcast and kind of spinning off your journaling, you talked about reading, and this is like, one of my favorite questions that I asked because the answers that I get are so profound. And I take that information and I created a book club, and it’s called the Boss Uncaged Book Club. And the goal of that book club is essentially to help entrepreneurs read a book per week, training their mind to read a book for a week. So this next question I’m going to ask you, it’s a three part question. What books and I know that you’re very astute, and I can tell by the way you’re talking about, like, journaling, you’re talking about the books that you read earlier. What books helped you on your journey to get to where you are. What books are you reading now and what books have you authored?

Wow. I love that question. And I know with your book club as well as it’s Close to my heart and your heart, we’re very passionate about this. So let’s take that step by step. What books have I read that have helped me? There’s so many. I think maybe I would talk about the authors that I’m passionate about. So one of the authors, I’ve followed virtually everything he’s ever written, Seth Godin, because he’s a marketing author, but mainly aimed at small businesses. I think every small business and medium sized business owner should read it because it’s all about storytelling, everything from the Purple Cow to what have I written by him? This is marketing. So things like that, I’ve been fundamental in just shaping my ideas about, because he always used stories to impress points upon people in business. He didn’t talk about marketing. He told about somebody who made Wedgewood china, for example, teapots, which was just like, you always remember it. And that got me thinking about this idea that, wow, that is how you convey information and engage people. Tim Ferriss obviously, I mean, they’ve got yeah, I’ve read them more interesting. I don’t think his writing is very good, but his concepts are spot on. You could just look at the title of the book and then think, okay, I got the main message out of that. Malcolm Gladwell I think if I was to write on his kind of level, that would be for me, the peak achievement, because he’s an amazing writer. He writes very much in that sort of journalistic style. I was very much inspired by that, whether it’s Blink or what did I recently over here talking to strangers. That’s a great book, by the way. I really enjoyed that talking to Strangers is all about how we have difficulty reading people when we meet them, that we think we know people when we don’t really know them. And you can imagine, for example, how much of that problem is, like, with ID in police ID parades or judging people in court, for example, you think, he looks like a nice guy, he looks like an upstanding citizen. All those kind of misreadings and miscarriages of justice and so on. The news is all about those these days, right? But that really deep journalistic style was fascinated by I’m just looking behind me. Those are some great books that I read. There’s so many I’ve kind of got into people like Jocko Willink recently like extreme ownership. I really like that concept. He was the Navy Seal. I really like the idea of this idea of extreme ownership. Like take complete ownership of everything, even when it’s your people. Like if you’re a leader and your people screw up, you are responsibility, responsible for that. It’s quite inspiring. So I’ve kind of gone into that recent. But I’ve read so many books over the years and everything to the more spiritual stuff as well, but those are the more tangible ones. Now, what have I read recently? I’ve got into I don’t know if you’ve tried this, but I’ve just started over the last few weeks reading my books in audiobooks through Blinkist. I don’t need to try this. Basically, what Blinkist does is summarize books in twelve minutes in audio format. So I’ve been consuming a lot of books, and so I’ve been trying this out as a way to kind of how can I get inspired by all these books? But here’s the interesting thing, is that I’ve listened to all these books, but I haven’t remembered any of them. Isn’t that fascinating, isn’t it? That we think, oh, we can really, you know, shortcut the learning process here. But to me, it’s just like ear candy. It didn’t do anything. It just went straight through and it’s all gone. It’s just like background noise. So recently, in the last few weeks, I’ve been trying that, so I can’t actually report anything because I don’t remember anything that I’ve listened to on Blinkest. It’s just been kind of like radio playing in the background for me. But I think in terms of books that have been published recently, malcolm Gladwell’s Talking to Strangers is the best that I’ve read. Yeah. What about yourself? Can you tell me, what have you got on your book club and maybe you have something I’ve read from there.

Like I said, we have 52 books and the one that I keep rereading and I’m reading. To your point, I listen to audio books, and I’ve learned that if I speed up the audiobooks based upon the speaking recognition of the person that’s reciting the book, I can speed up anywhere from 1.5 to 2.0 and get that book down to three or 4. Hours really quickly. But I’m listening right now to Russell Bronson’s traffic secrets. And I can keep listening and relistening, and I’m really big on listening, taking action, listening, taking action. But every time I re listen to it, I’m just like, these principles are so simple and it’s kind of like everyone’s doing fragments of them. And he’s the first person that I see that kind of took all the puzzle pieces and put it together and made a clear outline, a clear todo, a clear takeaway, and a clear results of what you should be getting. So that’s one book that it came out in a book club maybe a couple of weeks ago, and I’ve listened to it at least. I’m on the fourth of the fifth time right now.

Traffic secrets. Click funnels, guys. Right?

Click funnel, guys. And funnels are just so simplistic when you really think about them. It’s kind of like, why are people just not doing them? It just makes sense. It just makes sense. The numbers don’t make sense at first, but when you think about his principle of a $10 book that really for free shipping, you break even on that free shipping of that book. And then the upsell of the funnel, whether you’re upselling into the audiobook, you’re upselling it to $100 course that’s going to help you execute the book. And then it’s a 299 Masterclass is going to help you build your funnels with traffic, you’re breaking even only on the first front end part of the funnel, and everything else after that is your profit. So it just makes sense.

Absolutely. Yeah, I think. Tim, I was reading must mean Tools of Titans or Tribe Mentors. I can’t remember which one because I do review all my books and go back through them. Tim Ferriss was saying that give everything away free and then sell the other stuff at premium. So you’re giving away or effectively very low price your book or your course, and then maybe you have your mentorship group and sell that for four figures. Right. So that’s the kind of stuff that these guys can teach us, right, because they know how to do that and build funnels around. Yeah, I’ll check that one out. That’s a great one.

Definitely. So since we’re talking about like click funnels, and especially as a platform, obviously as a podcaster, there are a million different platforms and software and automations and systems in place. So what software would you recommend that you use on a daily day basis that you wouldn’t be able to do.

What you do without as a podcast agency?

Yeah, obviously. I mean, it’s probably like a long list, but what’s the primary two or three that you would not be able to do what you’re doing, helping yourself and helping clients if you didn’t have access to this platform.

Okay, interesting. So there’s a couple. One is on the operational side, zapier nice. Which is an automation software. Are you familiar with that?

It’s the bloodline to a lot of companies today’s. Market.

Yeah. So you can really get into it. I think the usability of it is pretty poor, to be honest, I have to say. But to be clunky, but if you’re technical I’m quite technical, it works fine for me. The power of what you can do with that, if you can go beyond the very basic entry level Zaps. So basically, for those listening, zapier is an automation software. It connects the pipes of the Internet. So you can, for example, get an email, and from that email look up a spreadsheet, get details of somebody, and then send out another email back. And then that can connect with maybe another piece of software like ClickFunnels. Right. So you can have all these systems tied up. And then you can add in web hooks, for example, and make it a little bit more interesting. We can have different sequences, firing stuff. So Zambia, I think, is important for us because it allows us to do a lot of heavy lifting, right? So the best use of Zapier, you can do all the automation stuff, like they’re really bot like Zaps, but I don’t think that they’re scalable long term, because it’s a bit of a myth that you can create this automation, contact 10,000 people and get results.

What you can do is you can effectively take workflows you’re doing already. For example, you send this document to a client and then you update a piece of data in a sheet and then you send a reminder, a slack message to your colleague, all in one workflow. Those work really well. So that I think we cannot live without Zapier. And then on the podcast side, one tool which has really come of age is the script, which is actually semi editor, semi AI, machine learning translation. But the good part about the machine learning translation is, of course you can transcribe your podcast. The transcriptions aren’t very good. Like machine learning transcriptions about 90% to 93% accurate, but seven or 8% inaccuracy is actually a lot of work. It means you might as well just do it yourself if you’ve got to go through and check everything. So like all ML translations, transcription, sorry, descriptive is reasonably accurate, but not accurate enough. But what the beauty of descriptive is that you can transcribe your podcast but not use it for transcription. You could use the transcription as effectively your timestamps. You could look through cut content. So I know that a bit where Graham says this, I can see it visually instead of a waveform, I can see he’s talking about this part, and then I can cut exactly that and move it around.

And I feel that that’s the future of podcast editing because it allows you to tighten up and create more narrative style podcasts. You could do voiceovers a lot easier and you can mix a natural podcast around. So I think that that tool is still in its infancy. But in time that is going to become a game changer for a lot of people because it turns your visual wave audio, like whether you use Audacity or audition podcast into something where you can actually see meaning in words. And that is really exciting because it speeds the whole process up. So there’s a couple off the bat I recommend, and I think both of.

Those that you recommended, they both pull into your AI background just a little bit, like understanding the artificial intelligence side and utilizing these platforms to execute the systems. And like you said, you’re not talking about one layer zaps, you’re talking about multi zaps to do this and do that. If then do this, then do that. And it becomes a trained reaction of things that happen that way you don’t have to put yourself or somebody else’s manpower to execute those particular things. So I definitely see that AI side of you coming out.

Let’s not forget Google Sheets. Yeah, good old spreadsheets that these are really underutilized that if you know, for example, how to use not so much on the apps script side of Google Sheets, but for example, if you know, like really powerful formula to use inside Google Sheets, for example, you can do queries that’s something I’ve learned in the last few years. Like you can take data from one sheet and spit it out on another sheet with a query, which actually filters everything as if it was an SQL query. Getting a bit technical. But basically it means that you can share one sheet with somebody else, which filters everything, so they don’t get access to changing the sheet or data you don’t want them to get access to. To me, that’s very powerful. You can share that with a client, you can share it with a teammate. Or if you’ve got like everybody seems to have today, outsourced freelancers, let’s say outsourced freelancers, building a list for you of upwork. You want them to share one piece of data, but you don’t want to access everything else. So you could do that through Google Sheets using functions which exist now.

Queries. So, you know, looking to those rather than buying like really fancy software, there’s a lot of potential in that.

Yeah, definitely. I like that you brought that up too, because that’s one of the things that we utilize, like for creating emails, obviously form inputs, this variable data. And then what we’ll do is we’ll compile these different columns and create an email and they will end up with like 100 emails and different sequences based upon the input values that came in from forms. So when you brought that up, I was just kind of like, yes sir.

Yeah, it’s the way to do it, right? Because you could do this manually. But here’s one thing I’ve learned about being a successful entrepreneur. One of the most important commodities that we have is decisions. And it’s the energy we use in decisions. And I mentioned Barack Obama again, but he comes up once more and he said that every morning when he was a president, he used to have two boiled eggs for breakfast. And somebody joked with him about it, journalists, and said, Where’s the originality in that? He said, look, every day I make thousands of decisions. And one of those decisions is, do I press the red button or not? What you don’t want is me wasting my decision energy on what am I going to have for breakfast. So you see that with, like, Mark Zuckerberg wearing the same hoodie every day. And so to your point about those emails, every single email that you have to do manually is a decision. I had to make a decision about what I’m going to write or what is the URL I’m going to open to find the content. You want to take all of that away because if you’re using up your decision energy and decision fatigue is real, if you’re using up your decision energy on these small inconsequential things, then by midday, just after lunchtime, you haven’t got anything left.

You’re like dead.

You’re right about that.

That’s why we automate, is to save that. And that is most important thing for an entrepreneur, right?

So I’m going to final words of wisdom. And I think every other episode I’ve always asked for the general public or I’ve painted an avatar, and in this case, I’m going to be the user case, right? And I’m going to ask you, okay, I have a podcast, Boss Uncaged, and what words of wisdom would you give me? And I’m at that growth stage to where I have more content than I’m delivering. And what that looks like is like right now I’m on episode 50, but I’ve recorded 100 episodes, so I’m backlog by 50 episodes. What words of wisdom would you give me to utilize that content or to be more effective to getting the additional 50 episodes out a lot quicker?

Okay, so you’ve got 50 out, you got 50 in the can, and then what’s the problem that you’re facing? What’s the challenge?

I don’t necessarily think it’s a challenge. Sometimes I do three or four episodes a day, right? So I’m not going to release three, four episodes the next day. So by default, they’re stacking up. So what I’ve learned is that as I’m interviewing people, I’m giving them access to the content, like what we did with you. You wanted to record it so that you have access to market it. But then I’m going to have to schedule this episode, and this episode is going to be scheduled at 105, and I’m only releasing one episode per week, or to say two episodes per week. There’s still going to be a period of time before the additional episodes are going to hear.

Okay? And so the problem is that you’ve got all this content months down the road before it comes out. Is that a problem though?

Not for me. It’s not for me.

No.

For the guests, I see it as, okay, I have enough content to kind of create a legacy, to be able to create videos and vignettes and audio tidbits and transcriptions and books, all on the content that I’m developing. And it’s good content. But for the guests, potentially, I’m looking at their investment. They invest in an hour, sometimes an hour and a half, and then they may have to wait four or five months before this year. So that’s why I’m delivering them the content, saying, hey, you could take it, you could market, do whatever you want with it. And then here’s the set, here date. So then you get two marketing strategies. You get your marketing strategy and then we follow up with our official launch later on.

Yeah. Well, is it a problem for the guests, though? That’s the question. Some of them, yeah, some of them. Okay, so why would it be a problem for them? Do they feel disappointed that they don’t have it out straight away? Well, I think it’s more so excited about getting out. What’s the deal?

I think it’s more so the promotion. So let’s say, for example, if I have a new book and you’re promoting it using my podcast is one of many podcasts, and that book, I released it four months down the road. You may be on your second book by then.

Yeah. Okay. So you give them the video that they can use and remarket for their own purpose. So that would be I would incentivise the guests to do that on their own volition. If you give them as a follow up, you can automate that as well. Right. You could send them a link to dropbox here’s the Raw MP3 file, the Raw video file. You go and do what you want with it. So that would be problem solved because I think a lot of it I mean, me personally, it doesn’t bother me that we have to wait a few months for this episode. For me, one of the best things is I get to speak to you and I know this will come out in time. If it’s time sensitive for a guest, though, that may be the best option is to say, right, here’s the automation. Get your assistance to send a follow up email. They can go and download it, and if they’re really motivated to do it, they’ll then go and use that content for their own use. Right. Which I think is probably the most important thing for them, that they have content, that they have some content that they can share with their network.

So if, for example, I’ll take this video from today, I’ll snip it myself and share it with my network. Okay. Because that is me talking to my network. And then when it gets published on your audience, when it gets published on your podcast, your audience is going to see it. Right? So I don’t see a problem for me personally, so maybe I’ve misread that. But if that was, I would say maybe the issue is that not necessarily that you’ve got all these it’s fantastic to have 50 front loaded into your podcast. You’ve got the pump primed for the next three or four months, right?

Yeah, that doesn’t do that.

That seems to be a nice problem to have. And the problem I think most podcasters face now is audience growth. That’s a different matter, right? And so the question would be increasing your cadence of the podcast, that would also reduce your publishing backlog, would that also increase audience growth? It may do, it may not. So it’s really what your objectives are with the podcast. If your objectives are to meet people, to talk to them, have a steady stream of content, then you’re winning, right? Don’t fix it. It ain’t broke.

Totally. I get that in that, right. This is a spin off on that question. Let’s say I’m a new podcaster, right? And like, my problem, obviously, I’m becoming more and more seasoned the more I do this, it’s like a muscle, right? But if I have a new podcaster coming out, what words of insight would you give to a new podcast? Or stepping into this space, what insight would you give to them?

Well, firstly, any new podcast needs to define your audience. Avatar this is an exercise to go through whether you’re an individual podcaster or you’re a corporate, because brands will start from that position that we mentioned earlier. This is what I want to talk about, and many entrepreneurs do this as well, because for them, it’s a starting point. And yes, that’s fine, you can start like that because it gets you in the game, and in many ways you have to get on the bike and start pedaling before you can turn it, right? That’s the way it is with podcasts, you’ve just got to get started, but you have to define the audience. Avatar and if you were to listen to radio now, radio is 100 years old, right? Radio has been around since the golden age of audio. The first one, which is the 1920s, and now this is the second, 100 years later. But it’s lasted 100 years, because if you speak to any radio professional, if you speak to a host or a producer who’s been in the game long enough to tell you this, that the one thing that radio presenters do that podcast hosts don’t do, is they speak to their audience.

And when you listen to radio, it’s like he’s speaking to you. And interestingly, radio presenters never say you guys or the audience, they always say you. So you at home, you listening, they’re speaking to you directly. And I find podcasters tend to not do that. They tend to speak to a very vague group of people and not even think about those people. So once you define your audience avatar, many things fall into place. For example, what are they interested in, what are their pain points? What are their problems and frustrations? So if I’m a startup founder, or a small business owner or an entrepreneur, why do I listen to Boss Uncaged? It’s because of you and what I feel. You’ll solve the problem for me that I’m facing the frustrations that I have. So that’s the questions we need to think about what are the problems, what’s the language that they use and what’s on top of their mind, what’s bugging them at the moment they have these concerns, you need to speak to those. So you may have on this one hand your key talking points, which is, these are the things I want to talk about.

And on the other hand, you have the audience avatar, which is, this is what they are currently responsive to. And then there’s this integration. On the one hand, your messaging, on the other hand, the keywords that you need to push for them to respond to that. So now it’s a case of integrating the two. And that’s really where you’re mapping. So you go from audience avatar. That’s the first step. These are the people I’m speaking to, to the second point, mapping what I want to talk about to what they understand. So do they understand the terminology that you talk about? Because quite often audience aren’t operating at that sort of speed, right? So now people know about podcasts, so I can talk to them about podcasts, but if I talk to them about the digital transformation of communication, it’s like they’re not interested. It’s BS to them, right? But that’s the kind of speed that I’m operating at in my own mind, right? So it’s an important part, that definition. So short answer to your question is start with the audience and then build it around then. And then think about how do you involve them in your programming?

I don’t literally mean phoning. Those days are gone. It’s possible, but there are many other ways. Build an audience around them, talk to them, get their questions, get their feedback, do the readers mailbag, all that stuff. That’s how you grow a podcast long term, because I put it to everybody listening. Now, if you’re interested in starting a podcast, you’ll find like episode five, episode six, the motivation starts to dip a little bit, the novelty wears off, and then you’re realizing, why am I doing this? And then that’s where people fade and the numbers bear up as well. When it comes to the pod, fade is about episode five, episode six. So you got to think about longterm community growth. How are you building a community? And that’s exactly what Radio does. Think about radio phonics mailbags. And the host would always go out into the community and do the phone the show from the hospital ward or whatever. That’s how they did radio and that’s how we should be thinking about doing podcasts today. Wow.

I think that’s definitely why I’ve called you the podcast boss, to start off right.

I’m proud of that. That’s what I’ve arrived.

Well, you definitely lived up to that title, which I knew you would. Just by looking at your background and listen until you speak on other episodes, I knew that you were going to be able to fill in those blanks. So my next question is how can people get in contact with you? What profiles are you on? Like, what’s your website address?

Yeah, I mean, if you’re interested in Podcast Maps the easiest place. So if you’re interested in podcast, go to Podcast Maps. I’m ahead of myself there. I do a podcast called Podcast Maps. So it’s podcastmaps.com, which is a map for podcast. It’s a guide about what’s happening in podcast and where we’re going. So it’s forward looking. So if you’re interested in the bigger stories, the bigger picture of our podcast, go there. That also links to my personal website. You can go check me out there and the agency stuff as well. But that’s the best starting point. It’s the you are here map guide that you see in podcasting.

Nice. So I got a bonus question for you. If you could spend 24 hours with anyone, dead or alive, uninterrupted for those 24 hours outside of your family, who would it be and why?

Wow. I have many choices.

What’s the story? We want to go from there.

Let me see. Robert Kennedy. Bobby Kennedy, yeah, he’s a personal hero of Mine. Not the early Bobby Kennedy, but the later one who was a lot more reflective after his brother’s death because he was a fantastic storyteller and his mission as well. I mean, he was one of the first politicians across racial divides in America, right. Even though he came from a privileged white family, his popularity with African Americans was huge because he was out there shaking their hands when no other politician would do it. Right. And so him personally, his brother is obviously the one everybody knows about. Mine was the King, I think is possibly one of the best storytellers of 20th century and a true hero in every sense in the terms of what he stood for, what he sacrificed and the change that he made and totally selfless as well. I think people like him, they’re once in a century they come around. So I think we can have a good conversation, three of us on the podcast. Then the people like, there are ones from history like Gandhi, I would love to have time with for the same reason, just fascinated by them, these people.

And then you were throwing writers and poets and all kinds of historical figures would just be fascinating. It would be endless. I would like to put in that roundtable podcast oscar Wilde, the author, and then some musicians as well. I put in like, Hendrix, Steve Jobs. Yeah. And Bob Marley for sure would be, I think, an interesting conversation over dinner. Yeah, it’d be good. I’m sure that would be an interesting podcast for everybody to tune in. So that would be my idea of if I died and went to heaven and they had like a recording studio where he said on the microphone, those would be the guys that I would sit with and just hang out and would have a beer and a chat. So how’s it going? And it’ll be just open ended conversation. Yeah, I can totally see it.

I mean, you painted a visual and I want to audience to kind of stop and really think about that. It’s kind of like the nights of the round table, right? And he has a musician, he has riders, he has politicians, and he’s sitting there being able to have this conversation with like, legends of our time. That’s definitely a hell of a picture to paint.

Yeah. At top of the charts. Podcast. That one for sure.

Nice. So going into closing, man, I think you’d ask some great questions, but I always give an opportunity near the end of my podcast and give the microphones to my guests to ask me any off the script question that you would like.

Okay. So I know you’re a big fan of unfair advantages and systems. What’s your unfair advantage as far as.

Like, for Boss Uncaged?

Yeah, you tell me.

I think my unique factor and unfair advantage in Boss Uncaged is that I’ve lived as an entrepreneur in multiple different disciplines and I figured out how to talk to people like yourself and wear multiple hats. Like, in this conversation, I’m switching between my multiple different disciplines and I’m having an opportunity to talk to you mono Imano on the same accord. So if I’m talking to a scientist, I love science, so I’ll bring up things in that science language that allows me to relate to that person. If I’m talking to a doctor, I’m going to be able to relate because I worked in the medical field for a particular time in my career, insurance, for example, rock climbing. So it’s just being I lived a life that gives me the opportunity to have multiple different conversations on, like, terms that makes it easy for a listener to comprehend because I’m trying to figure out who you are, you’re trying to figure out who I am, and then we’re both telling this mesh story that just becomes like, a masterpiece.

I have a follow up question. May I? The rock climbing, I’m fascinated by it. What would you need to be like to be successful at rock climbing? What does successful rock climbers know that mortals don’t know?

I would think rock climbing is this thing that we call beta. And beta essentially is just information. So you may look at a particular person climbing the rock. And they may look effortless, right? They may make it look easy. And then you try and you fall on the first hole. Now a part of that is building up grip strength and building up upper body strength, but it’s not 100% that it’s more so technique. It’s like a Rubik’s Cube. It’s like playing chess with a rock. And so you have to kind of think through the process. So the key in rock climbing is acting for that beta. It’s seeing someone else do it without effort and accidentally in the crux. The hardest part of that climb, what did you do that I’m not seeing? And it may be something as simple as, oh, I lean back with my left arm versus holding with my right arm. Something as simple as that makes that transition more fluid to when you’re reaching with your left hand. Then you would reach up with your right hand versus going from your right to your left. And that makes all the difference in the climb.

And the next you’re topping out. You’re doing that climb like it was easy and then someone else was going to come back to you like, how the hell did you do that? So the step and repeat, you become the coach and you’re like, oh, you just do this. You reach your left versus your right and the beta just continues down the progression of the next climber to the next climber.

Wow. And do you get it to that flow state where you’re making those moves and you’re not thinking or you’re very conscious at the time of that where you’re going to put every single grip?

I think it’s a hybrid, so it’s different styles of climbing. Like I’m more of a boulder. I like without ropes, I like 20, 30ft maximum height. If I fall, I land on a pad. So it kind of gives you the freedom to not have any abundance of anything harnessing you down and you can kind of climb and figure things out. And then when you let go, you’re like, okay, you have to be willing to commit to the fall or willing to commit to topping off that rock versus a top rope climber. Obviously a rope can snap and it will be the end of your life. If you’re climbing something that’s like yosemite or something like that, right? But in that, that’s 100% endurance, you’re climbing to that magnitude of that height. It’s endurance. It’s just building up to that step and repeat. Step, repeat. Much like business, it’s 100% staying on the treadmill and you keep running. You keep running and eventually you’ll find little tricks of the trade on how to duck underneath the wind, right? Or if you breathe through your nose versus breathe through your mouth, just little things like that, that you tweak and adjust.

And as you do it more effectively, you become more proficient.

I love it. I love the. Idea of the mastery. It’s very challenging. It’s addictive, isn’t it? Literally, you are climbing as well. But there’s also the mental climbing of getting better and never, ever knowing enough.

Yeah. Especially with sailing. Sailing is one of those things. Like, I went for two sales this week, and it was just I went with a guy that I would view as a master sailor. He’s been sailing for, like, 2030 years of his life. And even when we’re on his boat, he’s kind of like he is still learning. Think about the courses in sailing. And even the guy that’s the captain of the ship, he’s been sailing for 40 years of his life, but there’s still nuances and new things that you could potentially learn. And that’s why I like it, because even when you become great at it, it’s like you’re never going to be the greatest. You’re always going to have to keep learning and achieving and overcoming the new obstacles as they present themselves.

Yeah. Fascinating. I love it when you speak to somebody who has a craft and is learning something which is technically very challenging. You can just get off and listen to them talk about it, even if you’re not interested in yourself. It’s just, like, fascinating, the whole idea. You can see the parallels between that and so many different things, like so many disciplines, that the actual base level of all of it is the same. That challenge that we take on. And it’s a challenge, isn’t it? More than anything that we do it for, as opposed to the actual activity, the actual activity becomes the manifestation of that. Right?

Yeah, definitely. I think you’re nailing it, and I think it’s a particular type of personality because on one side of the coin, there’s a genre of people that are compounded by fear, and instead of resisting the fear, they dive into the fear and they’re like, I’m good. I’m going to stay in my safe zone. And then you have the other side of the coin is kind of like, if fear is not part of the equation, then why am I even living? I’m not pushing my limits. I need to push my limits to grow.

Yeah. Great. Myself.

I definitely appreciate everything that you brought to the table today, Graham. I think you definitely took it to a high level. We talked about your journey, and I think just your journey in itself should be like a study of what life should be. And I definitely appreciate you bringing that to my audience today.

Well, and you were the boss host today. You did a great job. You asked great questions.

I definitely appreciate it. Well, I look forward to following you. Like, you just talking about, like, the mapping podcast. I mean, I definitely want to kind of get into that. And I think this is the dawn of a fruitful relationship between I think we have so many common accords and so many alikenesses. And even though that you’re over in Singapore, I mean, it’s only a breath away.

Yeah, man, it’s good.

All right, S.A Grant, over and out.

Thanks for tuning into another episode of Boss Uncaged. I hope you got some helpful insight and clarity to the diverse approach on your journey to becoming an uncaged trailblazer. Don’t forget to subscribe rate, review and share the podcast. If this podcast has helped you or you have any additional questions, reach out and let me know. Email me at ask at SA Grant.com or drop me your thoughts via call or text at 762233boss. That’s 762-233-2677. I would love to hear from you. Remember, to become a Boss Uncaged, you have to release your inner beasts. Signing off.

Listeners of Boss Uncaged are invited to download a free copy of our host SA Grant’s insightful ebook, Become an Uncaged Trailblazer. Learn how to release your primal success in 15 minutes a day. Download now at www.bossuncaged.com/ freebook.

Founder Of Pikkal & Co: Graham Brown AKA The Podcast Boss – S3E13 (#109)2022-11-17T15:15:11+00:00

Owner & Founder Of Far From Basic: WendyAnn Hornak AKA The More Boss – S3E12 (#108)

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Boss Uncaged Podcast Overview

Owner & Founder Of Far From Basic: WendyAnn Hornak AKA The More Boss – S3E12 (#108)
Focus in on what they want to be doing and why they feel they’re not getting where they need to be.
In Season 3, Episode 12 of the Boss Uncaged Podcast, S.A. Grant sits down with the CEO & Founder of Far From Basic, WendyAnn Hornak.
WendyAnn helps her clients herald unprecedented growth by revolutionizing their business processes.
Having worked with world-renowned leaders like Tony Robbins, Kelly Roach, and Frazer Brooks to name a few, her knowledge and passion combined to set her apart from the crowd and allow her clients to flourish beyond their expectations.
She has had the privilege of helping numerous Fortune 500 clients streamline their operating standards to have a positive impact not just on their margin but also on growth. WendyAnn has been around the business world for decades, as both of her parents were top contributors on Wall Street in NYC. Her extensive knowledge combined with her passion to help others push past their obstacles is what drives her clients to continue to want more for themselves and their business growth.
She is a firm believer that the best investment anyone can make is in themselves, which will allow them to have a massive impact on others.
Don’t miss a minute of this episode covering topics on:
  • What can WendyAnn do for your business goals
  • What is WendyAnn’s morning routine
  • What tools is WendyAnn using in her business
  • And So Much More!!!
Want more details on how to contact WendyAnn? Check out the links below!

Boss Uncaged Podcast Transcript

S3E12 WendyAnn Hornak.mp3 – powered by Happy Scribe

Boss Uncaged is a weekly podcast that releases the origin stories of business owners and entrepreneurs as they become uncaged trailblazers. In each episode, our hosts S.A Grant And guests construct narrative accounts of their collective business journeys and growth strategies, learn key success habits and how to stay motivated through failure, all while developing a Boss Uncaged mindset. Break out of your cage and welcome our host S.A Grant.

Welcome back to Boss Uncaged podcast. So today’s show is going to be a very special episode because it’s going to be like the meeting of the mind. Most of you guys already know I’m a growth strategist and today we have a fellow growth strategist on the show. So WendyAnn why don’t you tell our audience a little bit more about who you are.

Oh, my gosh. First of all, thank you so much for having me. I’m super excited to be here. So I am a business growth strategist, but more importantly, I’m the founder of the More Community, where we help family focused online business owners and entrepreneurs learn a simple strategy to really hit that six and seven figure mark income consistently. So that’s where my business is kind of grounded and surrounds great.

Let’s dive into that a little bit. Right. So who would be like your ideal avatar, your ideal customer in that space segment?

So mainly customers who have my clients typically have families or I help inspire those who might have a family and they have that I don’t have time obstacle that they’re trying to get past in their mindset. I have two small children, I have a husband, I have a corporate background. Like, I have all the things too. Right. So it’s very different for people to see things from my perspective because I can bring to the table, here’s how I schedule and get it all done and it is 100% possible and here’s how we’re going to get you there as well.

Wow.

Working with people with small children or just getting started or already in their business and they just don’t feel like they have the time to get all the things done, especially when they’re looking at a block and they’re thinking, oh my gosh, I don’t want to miss all of these moments. But I also want to make I also have this dream and burning desire to help people do X and I just don’t know how to put it all together. So that’s really where my focus and my drive came from. I have 20 years of corporate background experience, 20 plus years actually with working with all of these customers, fortune 500, larger customers and array of different pieces of business and segments, whether it’s HR, customer service, startup, tech. So I’ve had the privilege of learning all of these amazing things and processes and how to do things and what works and honestly what doesn’t. So being able to take that and then bring that to the table to entrepreneurs who are really looking to excel or start or just feel stuck and want to hit that number, but feel like they just can’t find that momentum. That’s really where we bring in ours on the genius.

Nice. Nice. So in defining yourself, if you have to only choose three to five words to do that, which three to five words would you choose?

I would choose loyal. I would choose authentic, energetic, and grit.

Nice. Being that you bought up grit, right. It’s like a grote strategist. People kind of just kind of throw that into kind of like a coach, but a growth strategy is a bit different than just a regular coach. And to your point, earlier, you were talking about all these different principles being left brain, being right brain, being corporate, being creative, and having all these different tentacles. Why don’t you kind of just go into, like, what is your self definition of what a growth strategist should really look like and do?

So I believe it starts at the beginning of the journey and then takes them to the end, meaning we really dive deep with people to understand what their core beliefs are and what really drives them. And you always hear the the why that makes you cry or, you know, why are you doing what you do? It really can be simplified, but it’s tough for people to really niche down. People think, oh, my gosh, how am I going to only help this small amount when I want to help everyone, right? And the people who come into this business with heart, they want to help everyone. They want to reach out to the world and be able to bring all these things in. But the truth of the matter is, sometimes then you get lost along the way, and you lose your true core values are what you really want to do and believe in. Listen, this journey is supposed to be about you as well, right? You have to love what you do. So finding exactly what you want to do and why you want to do that and simplifying that and getting that clarity around it, then you can propel into helping others and serving others and really bringing that all together, being able to say, okay, this is my focus. These are my goals. This is how we’re going to get there. Great. Now let’s monitor that. Let’s talk about that. Let’s go through the obstacles as to things are going to come up, right? How are we going to supersede those? How are we going to break through those issues that might arise, whether it’s individuals or people or the market? What are we going to do to work around that? And I think that it’s a learning process you go through, you know, you go through ups and downs. But as entrepreneurs, we tend to see all of these things that come right, and we all want the shiny, best new thing to do amazing things for us and for our clients. But the truth of the matter is really zoning in on the processes that you need to be able to do and focusing on those and going ten X on those. That’s where you’re going to see amazing results for not just you and your business, but also with your clients. So we really spend a lot of time with people, bringing them back to their core values and bringing them back to the, this is why we want to do things. And then that just shines through and their business just explodes from there. So it’s a process. It certainly takes a lot of work, but I firmly believe that people sometimes get overwhelmed and it becomes a process of I can’t do it anymore because there’s all these things that I have to do. You actually just have to do a lot more of these things to get the same results that you’re looking for.

Got you. I think you’re alluding to like the 80 20 principle, right? In that I think something that you kind of, like, hinted on was there’s going to be hurdles, right? So as being a growth strategist or being in the Coach Spectrum, there’s always going to be like, that one client that makes you want to kind of pull your hair out and no matter what you do, it’s like you’re running on a treadmill backwards and you’re not getting anywhere, right? What is the worst experience that you’ve experienced so far in your business? Dealing with a particular client that maybe not necessarily you weren’t delivering, but the client wasn’t really listening to what you were asking them to do.

So I think that it comes down to and I’ve been fortunate enough that I wouldn’t say I’ve had the worst. What I have had is a huge heartbreak with a client who has an amazing business idea, has an amazing principle, wants to do great things, but they just can’t focus in on the few things that are going to get them where they need to be. And they’re so focused on all of these other things and really veering off from their core value that they tended to all of a sudden start you start to lose clients, you start to lose faith. People start to lose faith in you, and you don’t even see it because you think you’re doing all the right things. But when it comes down to it, when you set a principle and you say, okay, this is the path we’re going to follow. We’re going to do these eight things, this is what we’re going to focus on, and we’re going to measure them, and then all of a sudden, the list turns into 20 things. And the first eight things we’ve never even followed through on. So to know that somebody has a big goal to hit, but they’re not putting in the focus that they need or the trust in others that they need to, right? Because there’s that you can’t always go it alone. You have to be able to open up your heart and your mind a little on your business to do other things. And believe me, I know the pressure on this. I felt this through my entire corporate career, and I do to this day in my own business of being able to say, okay, I need help in these areas because these aren’t my strongest points, but they need to get done. So working together and bringing people up and molding them to be where you want them to be and really shine through in your business, it takes a little bit of a leap of faith. And some people have that scarcity mindset of, this is mine, this is what I’m going to do, and I know best. Yes, I hear everything that you’re saying. Yes, I’m willing to pay for all of the trainings and all of the development and all the mentorship and the coaching, but if you don’t follow the plans that are laid out in front of you, you’re not going to see the end result. And I think that was the most heartbreaking process for me, was you cannot force people to do the things that are laid out for them and follow the plan. You have the acceptance, you have the agreement, you’re all set, you’re ready to go. And then all of a sudden, you look back and you think, wait a second. In a week, the top five to eight things, we’re not even doing those anymore. We’re doing all of these other things. And now we’re starting to lose focus. And then a month later, when all the questions come up about, why wasn’t this done? Why wasn’t that done? You shifted the whole culture. You shifted the whole focus. So again, having that clarity and having that focus on your core values and then following that plan, it’s super important. But my biggest lesson is you just simply can’t force people. They might want it, but getting them to focus in, that’s truly up to them to be able to do so. That was probably the most heartbreaking experience for me.

That’s nice. So let’s talk a little bit more about structuring business. Looking at your LinkedIn profile, you worked at Donna Bradstreet, and you worked in several other corporate environments. So you understand the corporate structure. You understand the entrepreneurial side, hence why you’re a growth strategist. So in your business, is your business more structured as an LLC? Scorp a C corp. What flavor is your business structured as?

So we are structured as an S Corp simply because last year when our growth kind of took off a lot more than we expected it to, we had bought in employees. And of course, I rely on the amazing experts and accountants to tell me, this is how you need to be structured, and here is why. And I feel that that’s really important because I always thought that an LLC structure was just best for me and did exactly what we needed to do. But to find here, you can start payroll, you can do this, you could take these taxes, you could take advantage of this. There’s a whole other world out there. So again, I think it goes back to being open to reaching out to those experts. So that’s where we made that change late last year. So we’re now officially into an escort.

Nice. So with that, I think you kind of talked about systems to a certain extent, like having the right people in place, having the right checks and balances in place. So what systems do you currently have that you’re utilizing when you work with your clients?

So we run everything across what we call the More map. So our process is very simple to be able to get your clarity, get your avatar, so to speak, which everybody refers to. But who do you really want to put in? Who do you want to wake up and work with? What makes you excited when you get up in the morning? Do you want to work with X or do you want to work with Z? What really makes what drives you? Because some people tend to take on the Z when they really want the Y and they’re not happy with what they’re doing. So their production and their progress isn’t as substantial as they would like it to be because in their mind, they’re thinking they’re doing all the right things, they’re bringing in revenue, things are good, but you have to also enjoy what you’re doing. So we really take a deep dive and kind of get to know you and who’s working for you? Are they the right fit? Because sometimes we tend to bring people into the circle that might be friends or family or even somebody from the outside that was referred to us. And they may not be the right fit for you because they might be somebody who thinks a completely different way than you do. Now, I firmly believe that there should be a mixture of people who are really good at processes, people who are really good at but if you have people who have very different core values from you from an ethical standpoint, that’s where we tend to see we run into some trouble. And I started my career. I fought tooth and nail that I was ever going to be in the financial sectors. Both of my parents worked on Wall Street and I had pushed very hard that I would ever be in a position of corporate or financial or do anything. And here we are now. So I guess sometimes parents do know best. That rebellious stage of me I kind of came out of. But it really what that brought to me is I worked in what’s considered a BPO industry business process, outsourcing and in that industry. I got to work with customers in telecom, in transportation, in technology, and I got to see all of these amazing things and what works and what doesn’t. So we really try to bring that back to our clients and say, listen, what works for them doesn’t always work for this piece. You can’t always just take a strategy from somebody else and say, this is what’s going to work for you. You really need to know what you’re looking to do. Make sure you have the right team in place. And then, what are the goals? What are we looking to achieve? What do you want? And then it’s, how do we map that out and get you there? And then we’re constantly in that accountability mode of, are we working together? Are we talking about it? Do we you know, what do we need to change? Because you can put things on paper, but we all know things change, right? So you have to be able to adjust on those ebbs and flows, but that accountability, that ability to turn and measure and constantly refine those numbers is critical in our processes.

Very interesting. So I think you talked about your parents and that last statement that they both worked on Wall Street. So let’s just time travel back a little bit, right? Let’s just go back to your adolescence. How did you get into the area of expertise that you’re in? You’re being influenced by your parents, but when on this journey, did that Eureka moment, that light bulb go off and say, okay, this is something that I want to pursue?

So it took me a long time, I’ll be honest. My parents both pushed very hard, like, oh, this is going to be great. You can go to college. You can learn all these things. And I thought, I’m not doing numbers for the rest of my life. That’s what you like to do. I don’t like to do numbers. And then I decided that I wanted to go to cosmetology school because I wanted to do hair. And that’s just the rebellious teenager that I was. And I quickly learned that what I really liked about it were people. It wasn’t necessarily doing the hair and learning all those techniques. It was mainly being around people. And a friend of mine had offered me, they said, hey, listen, I know you’re looking to get out of the hair sector. I know you didn’t want to do this, but Dean B is hiring. And I thought, wow, this would look great on my resume. Let’s start there. And 24 years later, I started as an agent. I worked my way up to the vice president of operations, and I absolutely loved it. And when I say loved it, I had privileges that I would have never been given in any other ordinary job, sticking with a company for that long. Now, we were purchased, we were spun off. There were different mergers that happened. But the crux of what I did, and I do like that doesn’t that never changed for me. So I had the privilege of working with amazing people from the very beginning and really finding a lot of clients that became lifelong friends. We still talk today, learning their business processes, seeing different ideas, and I thought, this is it. This is exactly what I want to do. And I had actually reached out to somebody for some help with just personal, and they said, do you do this on your own, by any chance? Because I could really use your help. And it took off from there where I thought, well, no, why would I do this on the side, so to speak, when I do this in my career, this doesn’t make any sense to me. So it took me a while to really grasp. So when clients come to me and they’re just starting out, or even when they’re ten years in and they’re struggling with that, here I am, here I was, here’s where I want to be. I can relate to that 100% because I kind of fell into all of this because my intuition just leave me where I needed to go. And working with so many different clients across the globe just showed me that, number one, I have a ton of experience, but number two, nothing likes me more than to see one of my clients say, this is what we want to do. And we get there or even exceed that, and then we’re able to do more in the process. So that’s really how I got started. And then I started taking on a couple of ones, one clients, and then it just grew from there. So I’ve been lucky to be able to impact so many on one side of the fence and then also on the other. So I’m truly blessed when it comes to being able to work with individuals in different capacities and bring a lot of that knowledge and help them really surpass what they’re looking to do.

Very nice. So I’m thinking I’m listening to what you’re saying. I’m processing and the viewpoint of a listener of this bigger podcast. They’re hearing your story, and they’re hearing that you’ve done here. You worked in corporate America, but now obviously you took the abuse, that opportunity when it presented itself, and you joined into the entrepreneur club and you grew your own business from that. But this journey is not an overnight success. The perception it may be a 20 year thing, but in reality, how long did it take you to get from point zero to where you are currently?

So if we’re talking in general, you can use the whole 24 years. And the reason that I stress that and I say it starts from the very beginning is I started learning that far back all of the things of what I did want to do and what I didn’t want to. Do now over the last 510 years is really where things took off for me, where I started investing in myself and really growing and doing some personal development, reaching out to other people and being able to say, hey, listen, I’m not amazing at this, but I’d love to be. So how do I get there? And I’ll continue that journey for life long. And I think that what you have just mentioned, we talk a lot about. You just see people and they just pop up and you think, oh my gosh, how lucky are they? Look at how they’re living their life. They’re an overnight success. And I assure you that that journey and I’ve heard this from so many people who have mentored me in the past, I wish I would have documented the journey better so that everybody could really look back and see it’s not easy. It doesn’t come easy. It’s simple. It’s very simple. You just really have to use a lot of consistency and a lot of focus and a lot of clarity in order to get where you need to be. So yes, my 24 year career certainly has helped me, but it really was in the last eight years, I would say that I started focusing in on how am I going to grow as an individual and what can I do from an entrepreneurial standpoint. And once you catch that fire, it’s really hard to put it out as long as you have the right guidance along the way and you don’t become discouraged, I think is the word that I find people run into. They get overwhelmed, they get discouraged, they see people, they get that FOMO, and they think, oh my gosh, she just started doing this and look at where she is. She or he did not just start doing this. You just have to look past that. There’s a lot behind the curtain. If you really dig in, you’ll see that they’ve been working at this for a long time to become that overnight success that you see today.

So I think everything you said is 100% true, and I want people to really understand that. And to your point, you were talking about individuals that may see someone else and it’s not necessarily jealousy, it’s kind of like, how did this person do it so quickly? Like, how did they pop up on the scene? And to your point, it’s not that they just popped up. They’ve been working at it for a really, really long time. So to kind of help the listener right, with that, if you could time travel back right to your younger self, what’s one thing that you would want to do differently if you could do it all over again?

If I had to do it differently, I would definitely say that I would have reached out for help, mentorship a lot sooner. And I think that the beginning. When I struggled the most, I just surrounded myself with the wrong people. And I think it’s extremely important when clients come to me and they start asking questions, I sometimes get the I’m so sorry I’m asking you all of these questions. And what I really want to say is don’t ever apologize for that. You have every right to vet the person you’re going to attach yourself to. You’re literally laying your entire dreams into their hands. You have every right to ask them questions. And if they become offended or they step back because you’re asking, there might be a red flag for you to find somebody else. You need to find somebody who you know and trust can take you to that next level because you’re going to be working with them one on one for a long time. And if I invested in myself sooner rather than later, I probably would have seen a little bit of that Disney fast pass experience that everybody’s looking for. I probably could have gotten there a little bit sooner. But it is one step that I can pinpoint and say, if I would have invested in myself sooner, I would have seen results sooner than I did now.

Nice. Great. So I’m thinking about your journey, right? And you talked about the different principles. You talked about your parents a little bit, but obviously you’re an entrepreneur and you’ve been an entrepreneur at heart, but then you kind of then accepted that fact and you stepped into that space. But when you go back and think about it, were there anybody in your family like maybe an uncle or aunt that were entrepreneur that you were probably watching from a different point of view as you were growing up?

So not in my family, but there were other people that I looked at and I thought, wow, that’s amazing. How did they come from nothing and go into something so huge? And I think that while I didn’t have anybody specifically in my family, I lost my father at a very young age. And I watched my mom really just dive in and be able to do everything that she possibly could to continue to have me have the less of the bumps in the road along the way because it’s such a tragic event and things can you certainly you always want the best for your children, right? So you’ll do anything to make sure that they feel the least amount of impact. And I really watched her looking back not then, now struggle to keep us afloat and maintain that everything is fine mentality when really behind the scenes she was working very hard to keep that up for us and for our family. But looking into other people and being able to see I had originally I had the mindset of, well, everybody who’s making it today came from money. They were handed something. And when I realized and this was in my twenty s, that people who came from nothing actually could dig in focus in narrowing that focus and grow to be whatever they wanted to be. That’s when the fire started to build, where I realized we need a second. I don’t need to come from a luxurious family background of a ton of money. I don’t have to come back to, you know, from being handed an inheritance of a large sum. Anybody can do this. Anybody who has the desire, the want and the need to have more for themselves and a legacy for their family, they can do this. They just have to surround themselves with the right people. And the one word of caution I will put out to people is if you’re surrounding yourself with negativity. And this includes people who might be very close in your circle and this is a hard pill to swallow, but it’s really time that you start to surround yourself with, likeminded, people and people who might be in a situation that you would like to be in. Maybe they’re a little further advanced because here’s the thing, and it always sounded corny to me for a long time, but it’s so true. You should not be the smartest person in the room ever. You should never be the smartest person in the room because you want to be the one who’s also growing and learning and developing and you’re hearing all ideas from different people. So if you’re constantly in a situation where you’re the one who’s driving the force, you need to bring people in because they’re going to power you up as well. It’s amazing when you can experience it and you see it and you feel it and I can’t stress it enough that and I’m sure, you know, when you get into it, you start to see the people who you may have surrounded yourself with. It might not have been the best choices for you and might have held you back a little bit, but once you start making those hard choices, things start to doors start to open up that magically were not there before.

Yeah, I agree with you 100%. It’s kind of one of those things. I think a lot of times guilty by association, whether it’s family or friends that you’ve known for a period of time. But negative greed is negative. And it’s kind of like I’m at that point in my life, in my career, like once I hear that negative once or twice, I don’t let the third time happen because by that point in time I already cut those strengths and moved on because you have to. I mean, if you’re around two people that are negative, that’s a multiplying factor to you internally. And then you start to complain and you start to be fine. You start bitching about stuff that usually that you shouldn’t spend that much time into. You should spend more time on what your goals and aspirations are versus dealing with drama. So I definitely agree with that 100%. Another thing that. You talked about was just like legacy. So you have kids. How do you currently juggle your work life with your family life?

Well, I learned very early on that there were times that you are going to have to cut some things out that you might be doing today that don’t necessarily bring you forward. And these are one of those hard conversations that I have not just with my clients, but also friends who are growing businesses and trying to do their own thing. You start to look and see what you’re doing with your time, and everybody has the same amount of time. So it’s not a matter of I get more or I’m only sleeping 5 hours a night because my children would despise life. If I’m very big on my sleep. I need that rest and recovery in order to bring all the energy for the next day. But I live by my calendar when I say I live by my calendar. And probably a lot of my corporate background brought me into this. But a lot of mentors before me and who I still work with today are very big on not just the technical term of time blocking, but looking at your calendar and seeing what you need to have done, what’s important. So I don’t want to miss my son’s baseball game and I don’t want to miss my daughter’s basketball game or softball game. So those are scheduled in and then I work my business around that so that I know at 05:00 in the afternoon I have to cook dinner because then we have to get here. So from five to seven, this is what I’m doing. But I’m also not up late at night watching reality TV shows anymore. And I used to love that, I’ll be very honest, I used to love watching TV and kind of zoning out. Those are things that I don’t do anymore. But what I do do is I spend the time with my family that I want and then I spend the time on my business when I’m not doing those things so that it all evens out. And I feel like I still get to do everything because I made it a very strong my time is the only thing I have control over. And I was always a control freak. Growing up in corporate, I always wanted to do everything. I didn’t want to let anything go. I could do it all, I can do it exactly the way we need it to. And I never wanted anything to go wrong. I had that perfectionism syndrome. So very quickly I learned it’s okay to allow other people’s in. And I’ve always been able to surround myself with people. I’ve been very blessed through corporate enter now to be able to say that the team that I’ve surrounded myself with has been amazing to work with. So it’s easier to let things go and delegate, but then also to make sure that I’m spending my time on the things that are really important to me. I only have the same amount of hours that you do. So if I choose to spend two to 4 hours of that time watching television instead of reaching out to clients or speaking with amazing people like you, or talking to people, or spending that time with my family, that those those are days I’m never going to get back and I don’t want to lose those. And I think a lot of people who I talk to who do have families who are like, I’d really like to start something on my own, but how would I ever do that? I have two kids, I have this and I’m like, listen, I have a corporate job, I have two children, I have a husband, I have a house, we just brought in two new puppies. I have all the things too. It’s just a matter of how you structure your time and make sure that you’re doing the things that are really important to you to get everything that you need to get done. So structure and that disciplined approach to this is what I’m doing and this is when I’m doing it, is key in order to make sure you’re able to juggle all of the things. Listen, it is not always pretty behind the curtain and I am always open about that. There are things that just go wrong. There are dishes in the sink that sometimes annoy me. There are times my children have eaten cereal for dinner. That happens.

Nice. Nice. So even with that, seems like your routine and your day is pretty structured. So if I had to assume, I would think that you have a particular morning routine. So what does your morning routines look like?

Morning routines? I don’t know what I did before I had a morning routine. And I think back on this so often and I would honestly love to hear about yours today because mine has changed over time. But my morning routine, the very first rule that the very first thing that I had to break habit was grabbing the cell phone and getting on social media or checking emails. It was always the first thing that I did. I mean, in corporate I have this 24/7 obligation. So I would always think, oh my gosh, well, I was sleeping, what went wrong? And that is how I started my day every day. And you think, and you’re like, oh, it’s not how that affects your capabilities to excel throughout the day. It’s mind-blowing when you change it. So there is no social media for me. First thing in the morning, the very first thing that I do, I get up, I do a little bit of light stretching. I try to walk if it’s not raining or freezing cold out, I cannot stand the cold. And yes, I live in the northeast because I love all of the seasons. So it’s a little bit of give and take, but we are very big and my kids do this with me. We do a goal in gratitude every morning routine. We talk about this a lot in my community where we write down our goals for the day because those small wins, even if it’s something as simple as making their beds, it’s a checkbox that gives you that energy that says, oh, okay, so I got something accomplished and I can move on to the next thing. It would be very, very small. But also writing down what we’re grateful for, that has been a game changer for us. So writing down a little bit of an accomplishment that I know we can get done for the day and then making sure that I’m writing down what I’m grateful for. And then at nighttime I do journaling. I used to do it in the morning, but I have found that so much happens throughout the day that by the next morning some of it gets lost. So I typically do journal at night, but my morning routines and then I get into the emails and then I get into the responding on social and all of those good things.

Nice. So with that, obviously there’s different components to that and I think one of them that I’m going to talk about is just like the journaling and you’re very versed in what you’re doing. So I would think that this next question is a three part question. Like, what books have you read on your journey to get you to where you are? What books are you reading currently right now? And have you had an opportunity to author any books yourself?

So we are in the process of authoring books. We have not done it yet. So that is that is on the list for sure. The most recent books that I’ve read actually are Grant Cardone’s, ‘Ten X” and I absolutely love it. And I feel like if you have not read Mel Robbins “Five Second Rule” and this is the one person that if I could ever or when I let me put it out there, when I sit down and have a conversation with her, that process sounds so simple. And when I tell people, please read the “Five Second Rule”, just pay attention to it, it really does work. That’s what broke my habit on the cellphone and I never thought that I’d be able to get out of bed and I never thought I’d be able to actually put that away and walk past it and be able to. Now I do look at it because I have not put an alarm necessarily in my bedroom. I still use the phone, so I do see the time on it, but those two so right now that’s what I’m currently reading. But the one book that I would say you’ve got to take a look at, it would be the Mel Robins book for sure.

Nice. So this year I started a book club, and we pre planned out 52 books, and the goal was for any entrepreneur to read a book per week. And the first book of that book club was a five second rule, just for that reason. And it was just kind of like, I still like, guys, you got to read this book if you’re going to make it through the other 51 books this series, after the established habit right off rip. So definitely I totally concur with you that five second rule is a game changer and it’s something simple. I mean, it’s just counting down to five, but that chemical reaction changes the way you process and it gives you enough time to be like, what the hell am I doing? I need to be doing something else.

Yes. And she’s so real and raw about how she explains it that it’s super easy to follow. And I’ve listened to that. I actually have that on Audible too, because I’ve listened to it again, just kind of as a refresher to be like, okay, this is why, and this is how, and this is okay, no, I’m on the right path. I’m on the right path. So absolutely love that. And I love that that was the first book of your series. I think that that’s great.

Appreciate it. So where do you see yourself 20 years from now?

So 20 years from now, my goodness, I will probably have grandchildren, which will be amazing because then I can see the joy that my mom and my husband’s mom have had watching. They all say it’s very different when you experience that. So family is extremely important to us, but also knowing where we’ve been able to check off our bucket list. So we have a travel list and we say, obviously this is probably the worst timing to be able to talk about it, however, knowing where we want to go and what we want to do because things are going to change and that’s the upside to it. But we have a lengthy list of things that we want to see and experience. So I know that that’s not going to happen right away. But definitely travel, definitely doing what I do ten x times and then certainly enjoying some time with my grandkids. So that’s really where I see myself in 20 years.

Nice. So just going back into your business a little bit. In today’s world, a lot of businesses are structured in the fashion that they’re relying on some particular platform or software or multiple different platforms or multiple different software. What recommendations of software that you’re using on a day to day basis that you would not be able to do what you’re doing without.

So I would highly recommend that you take referrals from people who are already doing what you do if you have that privilege and you know somebody that’s already like, listen, I use the system, it works. I love it. I think it’s great. I started to jump on that bandwagon as well and pull some things together but I have the privilege. My husband is one of those amazing people who can speak tech and do all those things of coding world which is completely foreign to me. I am the people person. I am not the you can make this, do this and do all this. That sounds wonderful. So we actually run on a platform that my husband has built and that keeps all of my clients in one area. It keeps all of my social media structure in one area so everything is together and automated from that perspective. So when I need things I have the privilege of just walking down the hall and asking for those requests and knocking on the office door. So it’s completely homegrown. It’s Microsoft based and it’s been a game changer for me to be able to have one system instead of the six to seven systems that you have to manage to get to where you need to be.

Sounds like you guys are going into app development soon enough. I see an app platform in your future.

I could see that as well. That would be amazing. That would be absolutely amazing to bring something like this to market and be able to help other people see that it’s totally possible to put it all in one place and have it grow from there.

Nice. So what are the final words of wisdom? Right, let’s just say I’m 28 years old and I’m listening to this podcast and I’m in corporate America and I’m saying, okay, you were in corporate America and you made the transition and I’m thinking about leaving corporate America but I’m not sure if I should. And I’ve had a side hustle for a minute and it’s growing but it’s not growing as fast as I possibly can. What words of wisdom would you give to an individual that’s looking to you for answers?

So I would definitely tell them to really focus in on what they want to be doing and why they feel they’re not getting where they need to be. Right. So look at the time frame. Did you just start this side hustle and did you just think that in the next six months you’re going to hit a number? What is the timeframe and what have you put into it already? What training have you invested in? Where are you looking to go with this? Are you looking to completely walk away from corporate America? Are you looking to stay in your job but then have this side hustle? What does it look like for you? Because not everybody is ready to walk away and do what they want to do or not everybody wants to do that. They might still love what they’re doing currently and just want to be able to build something on the side for themselves to help with investments or help with. So it’s really important why you’re doing what you’re doing and then what your long term goal is. Is your long-term goal to create your own economy? Because that’s really what we talk about a lot, is how are you going to create your own economy and bring that dollar and what do you want to do with those funds. Because it’s not always just about the money. It’s also about how you’re living your life every day and what do you want to do with the time that you’ve been given in this world, what do you want to do with that time? So really understand what that is now. Once you have that, you have to figure out the plan to get you where you want to be and what that timeframe looks for you and what kind of money you need to be setting aside to make sure that you have a cushion before you walk away. I spoke with a very dear friend of mine, and we were talking about she was $500,000 in debt. She did all these amazing things. She had a great corporate career, but she just knew in her heart she had to get out. For her own health, her own sanity, she needed to get out, and she did. She walked away, debt in hand and everything. Now she has an amazing story today to tell people, but not everybody has it in them to do something like that. So if that’s not you and you’re like, listen, I need a plan. I need to have all of this ironed out. I need to know exactly where my money’s going, what I’m doing with this. That’s okay, let’s get that plan together and then let’s work on it. Because when you’re looking at the big picture, sometimes it gets very scary. And I hate to use the word overwhelming so much, but it does. It becomes this thing that builds inside you and you think and it pushes you further and further away from the reality that you really want to pull you in. So let’s put it all on paper. Let’s map it out, and 9.9 times out of ten, we can put a plan together to get you there. And once you break it down, it’s easy. Easy. It’s simple. It’s not easy. It’s simple.

Nice. So I mean, how do people get in contact with you? Obviously you’re talking about social media. You’re talking about a website. How can they find you?

So we’re in the middle of redoing our website, but our website is www.farfrombasic.com or you can find us on we’re on all the things. We’re on the clubhouse, we’re on Facebook, Instagram, and you can just find us under my name, which is WendyAn Hornak and give a follow. I’d love to help with any advice. We also have an amazing free community. It’s basically like a year of training for free. We give a whole bunch of different guidance and all sorts of fun shares in there and really share winds and do some amazing things in there that we just started up actually just a couple of months ago and it’s growing significantly. So we’re super excited about that too and we’d love to have you guys in there.

Got it with that. Is there any offers that you want to make to our listener?

No. So in our community we offer a goals and gratitude, which I talked a little bit about, about our routine. Just to get you started. We offer a PDF, a download that’s for you to take and a bit of training on how we use it, why we use it, why we think it’s important, and just some quick ideas to give you a quick start of a change of that morning routine. Because I too believe that how you start your day will define the rest of the rest of your day and week and month and years ahead. So it’s very important to me that people change. Start small. You don’t have to do all of the things, you don’t have to spend your 1st 2 hours of the morning doing all these things that everybody talks about. Just start small and find something that works for you. And then we also are kicking off a five day master class which is going to be absolutely amazing starting June 14. So yes, get in the community, we’d love to have you there. It’s going to be five days of free training and then we’re going to have an amazing offer there. So that training alone is worth right around three $200 with what we’re giving out during those days. So it’s just a matter of showing up and taking some notes and hopefully it gets people to see what they really want to do and focus in and get some thoughts flowing and get the juices going to really start out on their own because the time is now.

Nice. So I got a bonus question for you.

Sure.

I’m very interested to hear your answer to this one. If you could spend 24 hours with anyone, dead or alive, uninterrupted for those 24 hours, who would it be and why?

Oh my gosh, I’ve already given it away. It’s 100% Mel Robbins and the reason why she’s so authentic, she is very straightforward, she’s very blunt, like myself, but she has a heart of gold and her story and where she is today is absolutely inspiring to me. And I find it so interesting to be able to hear about all the nuances and things that she’s accomplished and why she’s accomplished them and how she’s come over those obstacles. So she would be the person, she would be the person who I would even if it was 2 hours, I would take it. But 24 would be amazing.

Nice. So this is a time every time I interview someone, I would like to give them opportunity and I think earlier you alluded to you had a question for me, so I’m giving you the microphone. The floor is yours. What questions that may have arrived during this episode that you would like to ask me?

So I actually have two. First, I’d love to hear about your current morning routine. Let’s start with that.

So my morning routine, much like yours, have changed here and there. But I’m at the point now to where, when I wake up, the first thing that I do is I activate my Alexa devices. So, like my glasses, I have Alexa toothbrush and I start listening to an audiobook because again, I’m in the book club and trying to train people to understand that there’s always 510, 2030 minutes throughout your day to where you can add up to three 4 hours and listen to an audiobook per week really easily. So I’m living by that rule right now to where once I wake up, I put my glasses on and I’m like, launch audible and then start playing that first book or whatever chapter I left off the night before.

I love that. And it’s funny how you can sneak in that time, right? And it really goes back to being, you know, structured and yes, things happen. Trust me, things come up and you’re going to miss things or things are going to get delayed. And that’s totally understandable, but really knowing that you can find those pockets of time, I think is key. So I love that you’re doing that. And then my second question is, if you look back over the last year, specifically, with everything that’s going on in the world, did you come across personally, any hurdles and how did you overcome them?

I think hurdles are just all part of any lifestyle. Obviously, the COVID thing was a big hurdle per se, but I’ve overcome the hurdles just by mindset. I keep my state of mind consistently, working on whatever projects and goals that I’m going to achieve no matter what the market is doing. And I’m really big into evergreen information, evergreen content. So whether the market is up, with the markets down, somebody’s going to need this information. So I’m always steadfast on that end result. The market is going to crash today, but in five years it will recover. If the housing market bubble pops and I’m talking to real estate agents, then it’s about how do you grow back into now you’re going from a bull market to a bear market, and then how do you utilize that? Because there’s money to be made in both markets. You just have to understand those principles. So for me, every single day is a hurdle. Every single day I’m hit with something. But again, my mindset is always on. It’s not about now. It’s about the tomorrow.

Love that I absolutely love that I do. Well, thank you again so much. I appreciate you offering me the floor because I think that it’s really important for people to understand that mindset is key. How you start your day is key and I love letting other people kind of see a little peek behind the curtains as to how others are spending their time and how they’re getting through those things because people tend to think that there are people who are untouchable by certain things and that’s not the case at all. I think that people are faced with two people could be faced with the exact same thing and it’s just simply what their mindset is and how they’re handling it that really changes that outcome.

Yeah, definitely. Well, I definitely appreciate taking time out your busy schedule and we did it early so we still got a whole day ahead of us that we got to execute and plan for. So I definitely appreciate you coming on the show today, Wendy, and again, I look forward to seeing more from you and see what else you’re going to have and obviously you have upcoming Mastermind that I would like to see. What does that look like behind the scenes as well.

Absolutely, absolutely. Thank you again so much for having me and thanks for spending the morning with me. This was great.

Yeah, definitely appreciate it. SA Grant. Over and out.

Thanks for tuning in to another episode of Boss Uncaged. I hope you got some helpful insight and clarity to the diverse approach on your journey to becoming an uncage trailblazer. Don’t forget to subscribe, rate, review and share the podcast. If this podcast has helped you or you have any additional questions, reach out and let me know. Email me at ask SA Grant.com or drop me your thoughts via call or text at 76223. Three boss. That’s 762-233-2677. I would love to hear from you. Remember, to become a boss Uncaged, you have to release your inner beast. SA Grant signing off.

Listeners of Boss Uncaged are invited to download a free copy of our host SA Grant insightful ebook, Become an Uncaged Trailblazer. Learn how to release your primal success in 15 minutes a day. Download now at www.bossuncaged.com/freebook.

Owner & Founder Of Far From Basic: WendyAnn Hornak AKA The More Boss – S3E12 (#108)2022-11-16T12:18:49+00:00

CEO Of Unbreakable Woman: Maura Barclay AKA The Soulful Boss – S3E11 (#107)

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Boss Uncaged Podcast Overview

CEO Of Unbreakable Woman: Maura Barclay AKA The Soulful Boss – S3E11 (#107)
If you are looking to do a pivot, I would ask you to take a moment and feel through, not think through…
In Season 3, Episode 11 of the Boss Uncaged Podcast, S.A. Grant sits down with the CEO of Unbreakable Woman, Maura Barclay.
Maura Barclay is a Neuro Facilitation Specialist, author, and Transformational Leadership Consultant. As a thought leader, she is best known for her groundbreaking work in the intuitive empowerment field with her book Unbreakable Woman® Compassionate Self-Defense, and intuitive empowerment programs which she presented for nearly two decades across the nation for federal agencies, fortune 500 companies, and the US military.
Her work as a firefighter, two-time title-winning bodybuilder, and martial artist has informed her process of helping people physically embody their personal authority and confidence.
Her cancer diagnosis in 2016 brought about the realization that she too had been ignoring her deep truth and hiding from her authentic power. This awakening led to the creation of SoulfuleaderTM which provides the tools to help people surrender to their wiser, higher selves and become world-class CEO of their thoughts, beliefs, and emotions.
Her early career as a mind-body Master Instructor, traveling around the US training teachers in therapeutic movement, meditation, and embodied anatomy, has contributed to the evidence-based methodology she employs in her Transformational Intensive training for HNW individuals and Effortless EnrollmentTM Without Selling program for Transformational Leadership Coaches.
Don’t miss a minute of this episode covering topics on:
  • What can Maura help you live your best life
  • What is Maura’s morning routine
  • What tools is Maura using in her business
  • And So Much More!!!
Want more details on how to contact Maura? Check out the links below!

Boss Uncaged Podcast Transcript

S3E11 Maura Barclay.mp3 – powered by Happy Scribe

Boss Uncaged is a weekly podcast that releases the origin stories of business owners and entrepreneurs as they become uncaged trailblazers. In each episode, our hosts, S.A Grant And guests, construct narrative accounts of their collective business journeys and growth strategies, learn key success habits, and how to stay motivated through failure, all while developing a Boss Uncaged mindset. Break out of your cage and welcome our host, S.A Grant.

Welcome back to Boss and Cage Podcast. On today’s show, I always deem whoever I’m interviewing with with a special name. So today’s episode, I’m going to deem her the soulful boss, and she’ll be able to fill in those blanks while I’m calling her that very shortly. So why don’t you tell audience a little bit more about yourself, Maura?

Absolutely. So I’m a transformational leadership consultant. I primarily work with transformational coaches to help them unburden themselves from money blocks and personal value issues. I help them see the value in their story, and I help them attract the perfect clients effortlessly. We’re all in the intuitive healing business, and so sometimes there’s a lot of guilt. Like, I don’t want to charge to heal people. It’s their birthright. I’m like, settle down. They won’t value it. They’ll say, hey, so these are my people. You pay to pay attention. You know this. So those are my primary clients, and I do work with the occasional individual clients, and I’m very picky, though. They have to be in positions of leadership. They have to be culture makers, influencers. I’m here to help awaken as many people as are ready to be. And those are the people primarily who can actually do some significant good with that experience. So I kind of reserve my one on one for those types of people.

Nice. It obviously shows you could hear the soul in her voice, right? I mean, she dropped it very quickly. She was very precise. So let’s talk a little bit more, like a little bit more about you. Like, if you could define yourself in three to five words, what would those three to five words be?

Coaches. Coach. Leaders. Leader. Practical. Mystic.

Nice. Since we’re on this time traveling binge, right, let’s think about you as an adolescent. Did you wake up as a teenager? Maybe you were on a sports team, and then one day you just said, okay, I’m all into the soul, and I’m all into coaching. How did your journey really begin?

It’s funny you should ask that. That is such an awesome question, by the way. I’ve never been asked that question. And I mean, as far as going back to my adolescent years, I’m like, how much time do we have to discuss my awkwardness? Because I would need more than an hour. All right. No, there’s something very unique that I recognize in myself, actually. From the time I was a little girl, this was reported to me by my parents. So I don’t remember any of this I would walk into rooms and the kids would gift me with the role of leader. This was something that was very common, and it persisted until about the time I started to doubt my value. You know, when I got to that middle school age, and I became very insecure as I was never beautiful and all the pretty girls got all the attention. So that was really frustrating to me. There isn’t a lot of space for the funny girl next door types, you know what I mean? I felt very relegated. And I was an athlete, I was a competitive gymnast. I was a two time junior Olympian. So at the time, I was very much involved in that. And so I wasn’t really into the social stuff. And once I got into the social stuff, it was really interesting that I definitely carried myself with a sense of authority until middle school, and then that all just went to hell because I doubted my value. Because back in there, if you’re not pretty, you’re not valuable. That was a lesson I learned as a girl, and that haunted me for quite a while. And I became very externally focused for validation. But even then, there was something about me that people would just they would believe me no matter what I said. I had this authority that I don’t know where it came from, and that definitely followed me and informed what I’m doing now. It does have its downsides, though. I’d say, for example, I’ll be in the Gap shopping, and someone will come up to me. This happens all the time. It’s like clockwork. They’ll come up to me with an item of clothing and say, do you have this in another size? And I look over my shoulders, I’m like, do you think I work here? I don’t know what it is, but whatever that thing is, it has served me and helped me create a six figure business, helping people make peace with their path and awaken to their soulful purpose. No complaints for me.

That’s definitely interesting. I mean, you’re in the spaces where you’re helping coaches kind of find themselves, and obviously you were on that journey from a young kid growing up to be who you are in that process in today’s world. Like instagram, right? Instagram, vixens. Instagram is like a big social media platform that personifies beauty or the eye of the beholder and beauty. So with your clients, how do you kind of, like, make that connection and make that disconnection at the same time?

I get exactly what you’re asking. So the connection is being spectacular has a variety of definitions. We’ve got a kardashian, but that is spectacular in its own right. Could probably run a small country, you know? I mean, it’s really something. And then we have spectacular in other ways. Like, visually arresting is what Instagram is about. So I’m like, vixens is one category of spectacular or visually arresting. It is a visual medium. So if you would like to have people stop scrolling and you don’t have a kardashian butt or the vixen situation, you’re going to tap into your other areas of prowess. So for me, it’s like paradigm shifting posts with super cool imagery. And also I’m not trying to attract the people who would be interested in the vixens, right? So that’s not my market. So I encourage them to find their unique voice on every platform from TikTok to Instagram to LinkedIn Clubhouse. It’s all about magnetizing. The people who need you right now and you showing up for them in that way that they’re people are going to look at them and be like, that’s the one, that’s the one. He or she can help me. I can tell. Just check out this Instagram post. Boom. So that’s how I help them pivot their own unique value, so to speak.

So it sounds like you’re really big into a formulation of not necessarily the laws, but the rules of attraction, right? It’s kind of that you think it and if you take action on it, then it becomes a reality. So in that you’re talking to someone who is your ideal customer that you can help on that journey?

The ideal customer is a transformational coach who has hit a ceiling of some kind. Generally I work with coaches who have already started and their price points are around $500 to $1,000. That’s way too low for the work that they do and they don’t understand the legacy of their work. So any coach it’s got really transformational coaches, I help them because we work in the quantum, so to speak. We use the law of attraction and I help them, depending on where they are, whether they’re elite coaches who are looking to make the jump from 15,000 to 30,000 for their services to the person who is starting out at 10 and wants to get to 30, I can tell you it’s exactly the same. Upper limits are upper limits. False beliefs are false beliefs. And I’m a neuroscientist and practitioner, so I help people build new neural pathways. I help them pivot their thoughts and beliefs into the ones they need that unravel and prune the stuff that’s not helping them. That process is all the same. It doesn’t matter whether you’re charging a million dollars or $5. The process is the same. We just go back into your past, we find out where that false belief came from that is fueling the engine of that upper limit, and we unwind them. So we don’t change the experience, we change their attitude around it.

Nice. So you’re talking about essentially rewiring someone’s brain, right? And you’re also talking about some of these people may be really a-type personalities. They may think they have all their shit together and they’re making money, but you’re giving them opportunity to scale and to grow and to become a magnet for the attraction of what they really want, which is essentially more clients. So my question is, in that space you’re dealing with A type personality. You’re dealing with somewhat, I would say some people maybe know it all. Like, what is the worst experience you’ve had trying to help someone, knowing that they’re going down the wrong path and you’re trying to help them go down the right path?

Well, most of the people that I help, I wouldn’t say anyone is ever going down the wrong path because I believe that we are all in divine time and we have brought ourselves the experiences that we have right now, always on purpose, and it is leading us where we want to go. So I’m always about zero resistance. I’m just about flow and harmony. And I’m a cancer survivor. And I can tell you I flowed in harmony my way through that experience with gratitude. So I know what I’m talking about. And for me, did I just step into the know it all big pile of shit? Like, sorry about that. So for me, I know that for me, so when people come to me and I see them on a track that doesn’t appear to be so, they say they want this result and they see where they are. And then I give them the perspective of I think if you want to go there, you’re going to need to pivot and do this also. I don’t argue with anybody and I will educate. I have one client, one client who was one of my first clients, and this person was not an appropriate client for me, but I was a little inexperienced in being able to discern the appropriate client for me. And I can tell you I’m boutique. I am bespoke. I don’t serve the millions, not yet. I’ve got some evergreens coming. That will be the million. That’s going to be the mass marketing. But right now, when I do one on one, it is intense. We go deep, we go fast. And I only do this experience with people who are ready and able to receive the coaching. Now, I made a mistake and I recognize now the biggest red flag I ever hear is the following. I want to heal the world. I want to heal the world. I want to save the oceans. I want to do these huge global things. Now, this is a lovely thought. This is a fantastic idea and it really does speak to this what’s the word? Benevolence. We have this beautiful benevolence within us. Here’s what the trouble is with that phrase. I want to only heal outside myself. I am not willing to look within and tackle my own shit because they don’t understand that they are the world. You want to heal the world, heal yourself. You want to change our society, make peace with your parents, go to a Thanksgiving and try not to judge someone. That’s how we’re going to get peace in the middle east. We’re all connected. It’s all the same. People don’t see that their individual moment by moment choices to be kind or not affect the entire whole we are one organism. And the more I can help people see, the only work you need to do is you just do you, be kind to you, accept you, love you, everything will change around you. That’s what be the change means. And that’s what I help people do. So when I have people who are really outwardly focused, it’s because they’re avoiding. And I’m not trying to convince anybody to heal. They’re not ready. They’re not ready. That’s not my job. I can’t walk through the door for you. You know what I’m saying?

I say, yeah, I feel like I’m at church and my feet is like this, and I’m like, testify. I think one thing that you said was really cool. I think part of your ball of energy, right? I think you’ve probably always been a ball of energy, but just like you, I faced like a life debt experience when I had a stroke back in 2018. And once you have these experiences that your life could have ended in that moment, and you got a second chance with third opportunity, there’s no whole bar. Like you don’t hold anything back. And so kind of talk to that little bit like you’re a cancer survivor. Is that kind of the reason why you’re on the path that you’re on to that have a shift in the direction for you to create the legacy that you’re creating now?

Absolutely. Spoken like only someone who had a CBA can speak it. Speak it, brother. Yeah. So here’s what happened. I gave myself cancer by suppressing anger. 100%. I opened the door. That’s what cancer is, man. When our bodies fall apart, it’s because we’re falling apart. 98%. Don’t quote me on this, but there’s plenty of studies that indicate that around a high 90% of all illnesses, all disease, with rare exception due to stress, this is mind over matter. This is mind making matter. Right. And I recognize very quickly after I went through the chemo, holy crap, this is all me. And when I opened the door for this cancer to thrive in me. And I think you can appreciate this, we kind of bring ourselves the catastrophic experiences that are unique to us. So maybe you can appreciate this. I had a huge tumor on my heart, inoperable blood tumor, non hodgkin’s lymphoma, because I wasn’t listening. My heart kept trying to tell me and I refused to listen. So it yelled at me. Right. So I’d be curious to know what your stroke experience, how it was unique to you, because people like us I’m going to just go ahead and make a presumption here. You and I are hardcore. We don’t fuck around. We get shit done. And people around us benefit from they basically draft, right?

Yeah. They ride the wave.

They ride the wave. So we’re in the front making the wave, and that’s what we’re here to do. That’s what we’re born to do. That’s why we love it. We eat it up. Now, people like us, we got to get knocked to our knees to slow down and listen to the truth Right?

Preach.

Right, reach. I know it. So what? This cancer teacher showed me one. It taught me to surrender. And that is the heart of everything I teach now. And I know that word is scary in our society, and it’s not surrender like give up. It’s surrender like give in to something greater than yourself. It’s recognizing that there is something so much more powerful, so much more loving, so much more wise than we are. That’s what I surrendered to. And after that experience with my beautiful bald head, which I was told was quite lovely, I think they were just feeling sorry for me because, you know, what are you going to say to a woman? No eyebrows. Anyway, I said, I am never going to do anything with my breath, with my energy, with my time, with my focus, unless it serves my soul and the collective soul. That’s it. I’m here for soul work. I’m here to serve my purpose. And if anything isn’t serving it, the decision is move on, move into something that does. So cancer really helped me not be afraid anymore. Did you find that too? Did your fear level, like, you just change what you’re afraid of? i was just very little.

If you come into it being fearless, like, more so, like an adrenaline junkie, it’s a kind of a different fear from the approach of accepting that you are here to help other people versus just helping yourself and joining the two together, then you become completely fair because you have nothing to lose. Absolutely nothing to lose.

That’s right. Yeah, that’s exactly right. So I got fired from a job, which I’ve never been fired before. There was a change of leadership. It was a whole corporate politics thing that I don’t understand because I don’t operate that way, so it’s very easy for them to just go, get rid of me. I’m like, I don’t know how to do politics. But so that happened. And then I just got divorced a couple of years ago, a couple of years prior. And then my very first sort of potential boyfriend just totally ghosted me. Like, went to Costa Rica, didn’t come home. Didn’t sound like, what is going on? I know. It was just like anything else, which never asked that, by the way. And I was just like, okay, this is it. Everything is gone. I’m 49 years old. I’m single. I don’t have a job. I shut down my consultancy to take this sweet job. So I didn’t have anything in the pipeline. I’m like, I’m living off the savings. I got nothing. Like all the things that you think you should have. And I’m just like, you know what? It’s soul time. That’s what I’m being called to do. I’m going to pursue it. And if I wind up bagging groceries at Trader Joe’s, it will be the right thing because I’ve tried what I’m being called to do. So it really gave me the strength to own my emotions. And I’ve been in the mind body space for a long time. S.A, like, I’m a master, a yoga instructor, a yoga teacher, trainer, embodied anatomy instructor, all these things. And so in the yoga community, it’s like Namaste. I had the Namaste Syndrome. It is a syndrome. It’s like everybody’s like, all yummy after class, and they come out of Srivasana, they go to Starbucks, and they’re like, you got the order wrong. I’m like, okay, just settle. Settle down. So I was struggling with that. I was struggling with my truth. I didn’t know how to make space for my anger, my judgment, all the human things. I didn’t know how to make space for that and still want to pursue soul stuff. And that is part of the work I do with people, is helping them manage their humanness while they’re working in soul and emotion and consciousness building. It’s a strange dichotomy, right? Like God and all the human stuff, pretty much how do we deal with the ego? So that is a lot of the work that I do, because I’ve done so much work on me because I didn’t set out to heal the world. I want to awaken myself and then anyone else who’s ready, if they vibe with me, that’s it. So it always starts with you, as, you know, cool.

So that leads me to a very interesting question, and I’m just processing what you said, right? So essentially, you’re anticorporate America to a certain extent, the system of corporate America and politics, but you have a system in place that’s not that system. So what system are you currently running? Like, how are you I mean, it’s more so like a heartbeat. You’re on a rhythm, you’re rolling, and this sequential thing that you do repeatedly with every client. So what is that system that you have in place when you’re on boarding your class?

So I want to just clarify. I’m definitely not anti politics and anticorporation. I do have a thing. I do have a thing about it. If you’re going to make a corporation, a human being, a person, you got to take that person to church and teach them some damn manners. That’s all I’m saying. If you want to make corporations people, then you need to give them culture, and it needs to start at the top. I have no problem with corporations. I love the fact that we have people who are innovating and creating jobs and the whole thing. I love it. However, there needs to be a kind and just and equitable culture in that company. That’s the only thing I have an issue with right because worthy people don’t steal. Worthy people don’t abuse other people. So if we can start at the soul level and realize these are all human beings with a soul coming to work here. We’re not trying to get spiritual with you. However, you need to acknowledge that we are all humans sharing space and we all want the same things in life. All right? So that’s my little speech about that and politics again, it’s just missing soul. It’s just missing full. It’s missing soul and worthiness. And once you put those two things in, it really does create harmony. I don’t know how to solve these problems. I just know the systems aren’t broken. It’s the people who are coming to the systems that are keeping them from being effective. So that’s my little two cent about that. Now, as far as processing systems, I am just like you, man. I’m a tactician. That’s why I call myself a practical mystic. Don’t tell me how to get present unless you can tell me how. That used to be one of my chief complaints in yoga. Maybe it’s because I’m Jewish and my people are just like, explain, right? Explain. So I learned all of the physiology behind getting present. I learned the physiology behind habit change. That’s why I’m a neuro facilitation practitioner. I come to my clients with a very evidence based foundation. So when I’m onboarding my clients, depending on how they paid, because I do have some bonuses where I will give them I will gift them a 75 minutes onboarding session, which it’s just kind of a jumpstart. It’s not necessary. But for those who pay in full with me, these people are paying five figures. I’m going to give them an extra 75 minutes because I appreciate their business, right? So in this onboarding, I want to know where they are. I just let them talk because languaging is a very powerful tool and people reveal their limiting beliefs, their upper limits and their opinions of themselves and others by the way they talk, the phrases they use. These they’re all unconscious things. So I just listen to them and I ask them I ask them to identify three areas where they would like to do work, three things that they are struggling with, and then one result. And then I just have them talk and I’ll ask them questions. So that’s the first piece. And as far as and I also have content that I’ve created that is step by step. I have worksheets for everything. I’m a curriculum creator. I’m a teacher’s teacher. So this comes second nature to me because I have a duplicatable very high efficacy program. Once I get them into the flow with their onboarding, with the questions, then it’s just a matter of adapting the general content to their I’ll put unique in air quotes because there’s really nothing unique under the sun. Everybody’s got the same problem. So then I adapted to their unique circumstances. I’ll just put it that way. They’re unique. Actually, I take it back. I say no circumstances are unique. Only the people in them.

Makes sense. Yeah, definitely makes sense. So you kind of alluded to your age, and I’m not going to ask your age, but just think about it from a standpoint. Somebody’s listening to this podcast, and they’re hearing your energy level. You’re saying all these different things and all the different parts of your life and different parts of your business and how you got to where you are and you’re successful. And to them, you may be a perception of an overnight success, but in reality, how long did it take you to get to where you are currently?

Oh, my gosh. Well, I love talking about my age, because I’ve actually had people say, you should start with your age because you don’t look it, and it’s hard. Like, your credibility has increased phenomenally when you say So I’m 52, and I’ve had many, many lives. I was a firefighter. That was my first job, my first real job out of college. I had a degree in journalism and went straight in firefighting, as you do, and I did that for about seven years. And then I went to La. Because I thought, this is my thinking. Holy crap, I just did something I’m not supposed to be able to do. I’m five foot two. I am tiny now. I was a bodybuilder. I had won a couple bodybuilding contests, so I was able to carry my weight. And boy, did they love me. When there was a confined space. Like, they were kind of like, dad, she’s too little. But the second there was a confined space rescue, when someone had to crawl through a damn tube, they’re like, Go get Laura. I’m like, okay, I see how this works. PS. They were very, very good to me. So I worked as a firefighter, and I thought, at the age of 25, I’ve basically done this thing that is really hard, super competitive. And I thought, well, what else can I do? What else can I do I’m not supposed to be able to do? So I went to Hollywood and started acting, and I actually got some roles. I got on the West Wing. The listeners. Now. Be like west. What? Google it, kids. So I got on television a couple of times. I did a bunch of plays, I did a bunch of independent films, but it wasn’t my people. I did the thing. I went union. I got on television, I worked with these incredible people. I kicked open the door, and I was like, I don’t really like it. It just wasn’t my jam. So I stopped doing and as I was working as an actor, I did need to support myself in other ways. And that’s when I started working as a personal trainer and doing martial arts and becoming a yoga instructor and then a martial arts instructor and then a yoga teacher, trainer, and then on and on it went. So I started to specialize and become very expert in the mind body world. So the cool thing is, the acting is actually one of the most powerful skills I learned, because in my work, it is all about energy. It’s all about vibration. And energy in motion is emotion. And learning how to leverage emotion when you’re doing the Law of Attraction work, and I consider this is just me, I consider the Law of Attraction law, because it is actually the third law of motion, newton’s third law of motion. So within so without you throw a boomerang, it’s coming back. Whatever’s going on inside you is going to have a feedback loop. Outside of you, it’s going to come back to you. So whatever thoughts you’re thinking, whatever feelings you’re feeling, the universe is going to be like, all right, they want more than that. Here it comes. So helping myself first learn how to use my emotions, which I had ten years of training in, to manifest. Boy, was that powerful. And now that’s part of what I teach others how to do, is navigate and craft your emotions. What? Okay, they call it mantra craft. It’s so much fun. So after I did all that stuff, I wound up in martial arts. I found that there was this big disconnect as a woman. I went to the street fighting class taught by someone who was from Israel and Karl McGowan. KRAB. McGah. He was from Israel. I’m like, this is really hardcore. I don’t think any women are actually going to do this. I feel like there’s something in martial arts and selfdefense that doesn’t really acknowledge and harness the power and skills that women have just naturally. So I created a program called Unbreakable Woman Selfdefense. Compassionate Selfdefense. So this was all about women using their intuition and their situational awareness skills, which we are gifted with. I mean, all humans are, but women are particularly a student, this particularly connected to them. And I basically taught women how to use the science of intuition to understand when they were getting an intuitive impulse and how to trust it so that they never needed their bodies to defend themselves. My tagline was, you don’t have to learn to fight like a man to be safe. That’s how men get down. It’s not how women get down. And the reason a man would want to start a fight with a man or attack a man very different than why they want to do that with women. So I created a consultancy around this, and I started doing women’s empowerment gigs at Fortune 500 companies. And on the strength of my book, I was hired to do some military contracting for US. Military, and they accepted my curriculum. So, like, my stuff’s been codified by the federal government, which is super cool, nice. And I did that for a few years, and. I still felt like it’s not quite there for me. I felt like I was shouting into the Grand Canyon. There’s just so much women’s empowerment stuff going on. Even though it was very worthy work, I just couldn’t really it wasn’t really doing it for me. And every time I had to do research, I would just get so triggered. I was just furious because I have this justice situation in me. I’m just like, that’s not fair. I get very upset. I’m like, I can’t work in a business where every time I do research to stay current, I get really upset and like, no, this doesn’t feel right. And I recognized, so this is part of the thing. This leads me to cancer. So this was all happening, and then I got the cancer. I created the opportunity for cancer, and it showed me I am trying to solve a problem at the same level of consciousness that created it. I’m not working at the root of the problem. And that’s where Soulful Leader was born, which is one of my signature programs. Now, the purpose of Soulful Leader is to help people reconnect with their worthiness, to make peace with their past, to find worthiness within and without, you know, with source, God, whatever you want to call it, universal consciousness. Get tapped into that thing that is not your ego, because that’s all an illusion. And Soulful Leader endeavors to help people reconnect with their worthiness so that they can be kind to themselves, to feel their value in themselves. So, once again, that gets reflected outwardly. And as I mentioned before, I recognize worthy men. They don’t abuse people. They don’t steal. And the majority of men are worthy. The majority of men are amazing. It is this very small minority that’s making the news. Nobody’s talking about the good guys who are awesome fathers. Like, well, I mean, they do like The Good Man Project, which I love to read, but nobody is talking about the good men. I’m like, Let us support the good men because they are the answer. It is these good men who are going to help the men who are struggling. Because of the way that I’m preaching the choir here. I don’t know what it’s like to walk as this world as a man, and certainly not a man of color. You could write a whole freaking novel about this. I just see that there are certain things I can provide as a woman. Not everything, because there’s certain conversations only men can have with men. However, I can help women stand up in their own authority to help model for men what respect looks like and help encourage them to feel, let them know they’re safe, never humiliate them when they’re vulnerable. Like, this is stuff women need to learn. And also for men how to feel worthy. Out. Some of the men that are in my programs, they’re totally kickass men, but they don’t know it because they’re not like athletes. They’re not the typical thing. And these men are so powerful, so I help guide them into their power. We do a lot of shadow work. I don’t know if your listeners know what shadow work is, but it’s like they got some anger that they’re afraid of. They don’t know what to do with it. I’m like, I know all about that. Don’t get cancer. Work with me. Work with somebody. Don’t make yourself sick. So I’m very fortunate that I’m actually doing the work that I was put here to do. And I love helping men and women connect with their worthiness. And I believe this is what the route is. And why I primarily want to work with transformational coaches is because I can only help so many people in a year S.A, right? If I can help 1000 people in here, that’s great. But if I can help 1000 coaches, help 1000 people, now I have 1000 X my ability to do good with however long my life is because I don’t know and I need these force multipliers, I can’t do it. All right.

Yeah.

So that’s how I got here. Long winding road.

Definitely interesting. So the one thing that I want to kind of dive into and I would just listen to see if you’re going to bring it up. I mean, obviously you’ve been on entrepreneur path for a long period of time and you jumped in to multiple different aspects and you kind of step in and you conquer it. You step in and you conquer it and you’re forming them into what you want. You’re channeling it. So in your path, like your entrepreneurial hustle, entrepreneurial mindset, did that come from somebody? Did it come from a parent, an uncle, an aunt? Like, where did that hustle mentality come from?

I was raised by employees. It was so hard to break free of that employee mindset. And my mother was like an Olympic gold medalist and learned helplessness. She was not a good model for me. She was a model of what I didn’t want to be. So if anything, out of my desire to not live her life, repeat her life, it definitely spurned me. The thing that created it for me. And I don’t know, I suspect other people may be like this. I did a bunch of jobs. Like I was a firefighter. You don’t get like, service, like so structured. And I always felt like I am not able to fire on all cylinders in this job. I can’t use all of my gifts and I feel a little bit squished. And every single job I had, I was not able to use all my skills. And it wasn’t until I worked for myself that I could leverage all of it. The process mastery, I don’t call it the sales. I call it the conscious holistic influence, which is the enrollment piece. Being able to tell a story because I’m a journalism major. So I write, I blogs, I have acting training.

So I really enjoy being able to interact with people on video, like I am with you right now. I love that exchange of energy. It doesn’t matter if it’s digital. It’s real, and it’s now and it’s happening and all of it. And I love being able to make my own schedule. I love being able to create my own structure. And just recently, I’m like, I’m working too much. I don’t like it. I want to make more money and work less. How am I going to do that? And it doesn’t even occur to me, like, oh, you don’t get to do that. I’m like, yes, of course I do. So how can I do it? It doesn’t even occur to me that I can’t do it. And that came from constantly doing it, just doing it. And I think the thing that holds people back from the entrepreneurial experiences, they’re so afraid they’re going to fail. What happens if I fail? I’m like, well, you can forecast your own failure all day long, but until you actually take action and get the feedback to determine start just building some metrics and take a look at things, start getting some feedback, and then see whether or not this floats your boat, some people just and I’m really grateful for this.

Some people are built to be CEOs. Some people are built to be coaches. Some people are built this is why I think corporations are important. People are built to get in there and do a job, to be part of a team. We have it perfect. Everybody’s getting their yayas, as I like to call it. But some people are in the wrong position because they’re in the wrong position because they’re afraid, and they’re getting their needs met, but they’re not getting their sole needs met. And you do the same thing. You work with coaches. You know the deal.

I do, definitely. So, I mean, I think something that you said was kind of a predecessor to the next question is, well, you’re looking for more time, but obviously you want to get more value and to get a higher premium paid out, but kind of like, why do you want more time? So how are you currently juggling, like, your work life with your family life?

Yeah, that’s such a good question. I love these questions because, okay, all right. I’m a mom. I have a nine year old adopted daughter, adopted her from foster care. And the reason I say that is because when you adopt from foster care, there are some things that are pretty consistent that you got to manage. There’s stuff you got to manage that you don’t necessarily have to do with the bio kit, although you can’t with the biokit. Okay, so when people are like, so what are your hobbies? I’m like, I’m an entrepreneur making payroll. Next question. I am so in service of being in service. My business, even though it’s quote unquote, work, it is so satisfying to me. I do find that I start to when I’m outward facing, like right now, very outward facing. You would never know this. I am an introvert 100%. If I didn’t do this, I would just be on my couch looking at my plants for hours. I love it. It’s so nourishing to me now. This is my work. It’s my passion. You can hear the passion. I am so turned on and so inspired by witnessing people’s growth that this is I wouldn’t say it’s a sacrifice by any stretch of the imagination, but this is not necessarily how I occur naturally.

It’s part of me and there’s some energy involved, there’s some effort. So I need to recoup. I don’t know if I can do this all day long. I could, but then at the end of the week, suddenly I’d just be a little fried. No. So the way I balance it is through schedule. So I have my VA. I’m very strategic about when I have outward facing days and when I have days that I get to sit on the couch and look at my plants. And with my daughter, I share custody with her. So when her dad has her, I work kind of like a maniac. Probably three or four days a week, 1214 hours days. Just because there’s always so much to do. There’s just never not something that needs to get done in a timely fashion. And I’m managing a VA, a tech person. I’ve got some creative people that I work with. So I think the way that I handle it is through time blocking, making sure my VA is respecting or aware of my time blocks and building time in to just recharge. And that’s going to mean something different. But some people need to go lift weights to recharge.

I need to sit still, meditate probably to recharge because a lot of I channel myself and I need to be connected with source all the time. And if that connection gets interfered with, I feel like I’m not as able to help as I could be. So it really comes down to some it’s kind of the mechanics of working your calendar. That’s how I manage it.

Got it. Just going right off of that last comment about managing your calendar. What is your morning ritual of your morning routine look like?

So I have the great good fortune of having a soulmate who teaches a very rare martial art called Murpati puti. It’s actually an energy art and it’s from Indonesia. It’s a whole thing. They teach people how to, through meditation and breathwork, how to build electricity in the body so that you can sense your environment with your body. You don’t need your eyes. They actually teach people to see without their eyes called vibravision. And there is an energy maintenance practice that they have that I do in the morning. So I get up when my alarm goes off. I take ten to 15 minutes to stay in this state because it’s auto suggestible, which means my subconscious is wide open first thing in the morning. And I have a litany of affirmations that I say every morning when I first wake up. So I hit those and then I get up before my daughter so I have some time to do this stuff. Then I do the energy maintenance work, which takes about 15 minutes. I listen to usually Abraham Hicks has this awesome morning rampage. It’s about nine minutes. That is very centring. And most times I have a practice called giza.

It’s gratitude, intention, service, and affirmation. It’s one of my tools. It’s a calibration toolibration. So I get ahead of whatever is happening in the day through gratitude, setting an intention for who I’m being, because what I do doesn’t matter. The only thing that matters is who you be in my world, because we’re human beings and not human beings. So I’m all about that intention statement. And then how am I going to interact with people this how am I going to be in service to people today? Authentically, without bouncing energetic checks. And then finally the affirmation, which I will do, kind of more conscious. And then I get my daughter, get her to school, and then work really begins, usually around 08:00, so I start around 530. By eight, I’m ready to work. And if I don’t have her, I will work until 738 o’clock at night because I don’t want to stop. I’m creating content, I’m helping, and I’m like, I love it. When I need to get my daughter, I will admit, I will absolutely confess, when 05:00 rolls around, I have to take my hands off the keyboard. I’m like, God damn it.

Because I always have more I want to do. And it’s not that I don’t want to see my daughter, but, you know, you get on a roll, then I pivot. So here’s the thing, though. Wherever I am, it’s where I am when I’m with her. I’m a with her that she’s the only thing that matters in the world. I’m just so present with her. When I’m working, I’m not thinking of anything else. And I want to give this little piece to men and women out there who have children who may have some guilt around this when I’m doing something, like going to a conference, like, oh, don’t you miss your daughter? Like no, no. I love my daughter. I’m right here with you right now. I’m not thinking about my daughter. I’m thinking about what’s happening right now in front of me and when I get home. I love being with her. She’s just a gift. She’s taught me everything I know about patience and kindness and tolerance, all of it, she’s taught me. So she’s my little professor of love. And I just don’t feel guilty at all about that, because I am where I want to be 100% of the time.

And if I’m not where I want to be, then I’m not going to be where I am. I’m going to change my mind. That was the agreement I made myself when I had cancer. I’m where I want to be always. Yeah.

Nice. So next question is a three part question, and I’m just like listening to your speaking patterns, and I could hear obviously, you’ve been influenced by life and I would think by literature as well. So this next question is, what books have you read to help you get to where you are? Second part is, what books are you reading right now? And the third part is, have you had opportunity to author any books?

Yes. So part one, it’s kind of funny you should ask about that. Books are so important to me and so important on the journey of transformation that when I paid in full, like my private clients, my high dollar clients, I curate a book selection for them based on where they are in their process. I’m like, don’t read this. Don’t read this yet. It’s going to bounce off. You need to do more work before you tackle this book. And that’s the thing. How many times have you read a book and you’re like, Eh. And then you go back and read it ten years later, and you’re like, Damn. Have you ever had that experience?

It’s called the Napoleon Hill Book series.

Yes, exactly. You’re like, oh, I heard this is a good book. Yeah, I don’t get it. And then you would share a little bit. You’re like, oh, my God, this book has changed my life in five pages, right? This is the experience I share with you. So the books that gosh there have been so many. I would say the primary books that really I mean Warp Speed, Massive Transformation for me were anything by Dr. David Hawkins. ‘Power versus Force” is his seminal work and probably as far as emotional growth and transformation and alchemy true alchemy. ‘Letting Go’ by Dr. David Hawkins. His books are well, let’s just say there’s magic in them, so to speak. I’m using that word, kind of. I mean, what he went through, he basically transcended. He was able to manifest instantly. He was outside his body, watching his body walk around. That’s called transcendence. It’s very rare. And usually people who do that don’t stick around. He decided to come back and be in this world to teach us that’s in that book. So if you’re open to it, if you’re open to receiving that level of transformation, you will get it. And I just want to alert you, it’s just an alert. If you’re a very self aware person and you read it, be prepared to have a big emotional catharsis and love and hate the book at the same time, because this was recommended to me by my soulmate. And I remember doing a Marco Polo to him because we have a long distance thing. He lives in Utah right now. And I’m like, I hate this book. It’s awful, and I love it. It’s so important that I just want to kill myself and love myself. The whole thing. Like, it’s crazy town. Just be prepared because it is the death of the ego, and you might need it. This is why I recommend it to my people while I’m coaching them, because it is a very powerful book if you’re ready for it. So Dr. David Hawkins, I would say, would probably be one of my top three authors. Gary Zukov, Seed of the Soul, once again, very deep, very powerful soul work. And of course, anything by Dr. Joe Dispenza that started me on my journey about quantum mechanics and how to use this as a neurofacilitation piece, how to use quantum mechanics and meditation to shift your body, miraculous healings, things of that nature. So these are, I would say, top three influential books. What I’m reading now. Gay Hendrix, the big leap. I just read it and reread it and reread it. I’m also listening to a course in miracles. It’s just on loop. Sorry. Course in miracles made easy. That’s really important. It’s kind of like course for miracles for dummies. Course for miracles made easy. These are the two the books I’m kind of going back and forth with. And I’m also reading a book called oh, gosh, it’s Hermeticism. It’s a little bit crazy. Hermetic. Okay. I don’t know if you’ve ever heard of Tolh. Tolk was the god of education and basically in Egyptian times. And Tolh created the Hermetic way of as like alchemy. And it’s very ancient transformational teaching. And he’s also considered the god of death. But to me, death is education. It’s just another way. It’s a big education. It’s like graduation from this world onto the next, whatever it means. Because I don’t know. But this is some ancient stuff. It’s pretty heavy and it’s super interesting. So these are the books that I’m in contact with now. And what was the third part?

Have you authored any books?

Yes, I have. Unbreakable woman compassionate, selfdefense and empowerment. And half the people have reviewed it are men. And it says about two pages in. Ladies, if you’re here to man bash, throw the book out the window. It’s not going to happen. So it is a book about acknowledging the assistance of men to help empower women and also give women very clear practical skills as far as without quint, laying hands on anybody, how to identify and avoid people who mean harm, who are dangerous. So that’s my current book. Yes.

Nice. So, I mean, going spinning off of books, I mean, obviously you have a lot of systems in place, and you’re saying that you have a PA and you have a technical person, you have a design person. What software do you use that you would not be able to do what you do without?

Well, I work on a lot of platforms, so Once Hub I really like Once Hub. Once Hub is my scheduling platform, and I’m able to and this is a big piece of what I teach my coaches. There’s an assessment form you cannot get on my schedule unless you apply, period. So I was able to go in and make these custom questions that are designed to really get you thinking and really like, am I ready for this? Five questions all through a schedule. One. So when people get on my schedule, I go through and I look at their application. It’s right there in my email, and I can email them back immediately. And I’ve done this on numerous occasions. They’ll answer a deal breaker question for me, like, do you think you can change? No. I’m like, I can’t work with you. And I’m like, Is that what you meant? Do you mean you can’t change? Or do you mean like, you’ve tried and it’s been hard for you? So it allows me to interact with them and make sure that they are ready to work with me. So I love Schedule once for that. It’s my assessment tool, and it’s a very robust platform. I think it’s fantastic. Also, my CRM is ConvertKit right now. It’s cool for me. I like ConvertKit because they kind of upgraded their system a little bit, and it’s where I do all my newsletters. And what are some other platforms that I really love? Well, obviously Zapier, but I’m not sure that really counts. That’s just oh, it does.

Zapier definitely counts.

Okay. Zapier. Got to have the Zaps. I’m the Zap Queen, man. I just dream zaps and teachable. I host all of my content on Teachable, and I absolutely love it. It’s just I mean, it’s everything. And so Teachable and is Zapped with my CRM, and that works out really well. What other platforms do I have? Oh, I love panda dock. All of my agreements go through Panda Doc. It’s just so slick. I use Square to take payments on enrollment calls. I’m trying to think of anything else that’s like, I definitely pay for a lot of stuff. Like, what else do I pay for? G Suite, these types of things. Obviously, I’m using the Zoom Professional, the pro level of that, and I think that’s about it. Those are, like, my big go to right now. I’m trying to keep it low tech. That’s my funnel, and eventually I’ll probably go to Active Campaign, but right now, this low tech funnel works for me.

Nice. So this is going into a final word of wisdom, right? So you’re saying that essentially your ideal client is a client that’s going to be able to take what you’re teaching them, utilize it, and help more people. So it magnifies your delivery. Right? So let’s say I’m a 35 year old male right. And I’m kind of in transition in corporate America. I’m dibbling a little bit in entrepreneurism. And you have an opportunity to talk directly to me and you’re talking directly into my soul. What words of insight would you give to me to help me on my journey?

If you are looking to do a Pivot, I would ask you to take a moment and feel through, not think through, feel through. Six months from now, if you were to launch a coaching business or consulting business, what would you offer? What teaching or learning or perspective would you be giving that lights you up? What is that thing where you wake up every day and think, I get to talk to XYZ about this thing that I’m so passionate about. I would invite them into the conversation of finding that passion first and foremost, find your why. What is it that you are no longer willing to wait to do? Because it’s why you’re here. You’ve always known it. But it took you until about the age of 35 to finally realize I’m not doing what I’m able to do, I’m not doing what I could be doing. What is that and why do you want to do it and then call me immediately? Because I will get you on that path and get all the interference help you get all that interference out of the way, the doubt, the limits, all that crap, and give you a process strategy to help pursue that why and invite people into it, make it super juicy and just wake up and be in deliciousness every day.

Why not deliciousness every day. I like that. That’s a great segue. Do you have any promotions? How can people find you wish, your social media profiles?

Oh my gosh, it’s all the things. Yes. So my website is mytransformationalcoach.com and I have a free gift. There mytransformationalcoach.com/effortless. This is the cause and effect business model. I help people see how the law of attraction can actually create effortless business. I made six figures my first year doing this and I had a $40,000 week my first year right out of the gate with nothing. This stuff works and it kind of turns the traditional conventional business model on its head. So if you are a transformational coach and conventional business models and sales processes just don’t resonate with you get this gift. You can also find me on Instagram at Soul for Leader and you’ll see hopefully in the show notes, I’ll show you how to spell that because it spells a little bit different. There’s only one L in the middle. So the end of Soulful starts. The beginning of Leader at Soulful. Leader on Instagram. Every Wednesday at 12:30, I do the free lunch live. I host a free show. The first person to drop a question in the chat gets transformational coaching from me. So if you think you might want to do become a coach or if you have any questions around my process. How do you use intuition, which is a completely unknowable, uncontainable thing, to actually help people? I can help you tap into it, make it reliable, make it a knowable thing. So come follow me on Instagram, come to my site, get that free gift, and if you have any questions around anything, I’m mora@soulfuleader.com. Just look me up. I’m easy to find. I’m on LinkedIn. I’m everywhere.

Nice.

Yeah.

So I got a couple of bonus questions for you.

Yeah.

So I’m just listening to all your achievements. I mean, you list off from martial arts, being a firefighter, being gymnast, who you are today, surviving cancer, and the list goes on. So out of all of these and probably more that I haven’t even heard from you yet, what is your most significant achievement to date?

What a beautiful question. By far, my most significant achievement and contribution to humanity is learning to love myself and accept myself for who I am in all my flaws and show up as I am, completely courageously, like, all right, haters, have at it. I can’t help it. I am who I am and make room for everybody. Make room for everybody, no matter where you are on your path. And I’ve had some people do some pretty shitty things. That’s okay, because we’re all on our path. There’s room for everybody no matter where they are. Making space for myself has allowed me to make space for everyone. No judgment.

Very interesting. I got one more for you, right? If you could spend 24 hours with anyone, dead or alive, uninterrupted for those 24 hours, who would it be and why?

Wow. Gosh, that’s such a great question. Can it be a 50 way tie? No. Okay, let’s see. You know what? I would love to spend 24 hours with Gary Vee. Oh, my God. I love that man. And I’ll tell you one of the reasons I love him because he has the courage to love. He is this, like, megacapitalist. He has the perfect immigrant kids story, right? And he is bringing the love to that conversation for millennials, which is so important. This is a future. Millennials are the future of business because they’re just about in charge. They’re just about to be, like, the majority of employees, the majority of business owners, the majority of people in the workforce. I love Gary Vee’s approach. I think he is a true pioneer, and I think if anybody could make a business case for soulful leadership in the business place, it’s that guy, because people listen to him. I adore him. I admire him, and I would love to be in his presence for 24 hours. I would. Give me a sunburn. I’m pretty sure.

Yeah, it’s Gary Vee. He’s 100% energy, man. 100% energy.

Love that guy.

Got it. So going to closing, I mean, every episode, I have an opportunity to give the microphone to my guests. And so you. Could ask me any question that may have arrived during this interview.

Are you sure?

100%.

Okay. What are your hands doing right now? Are they folded in your lap? Okay, put them down. Now, when I started talking about women’s self defense, it happened twice. You reached your arms up and you crossed them. I’m really curious what that was about.

Because I’ve been in this chair since this morning, and this is, like, my fourth interview, and I’m just sitting in the wrong chair.

Okay. Yeah.

It was just me correcting my posture because I was slouching down a little bit. But anytime I do this usually is I’m intrigued. I know it’s the perception is you have to have open arms. But for me, I’m kind of like I lean in, and I’m like listening. When I do that, it’s like I’m 100% engaged.

So that is why I asked, because I made no presumptions about your body language. I just noticed that it changed. So I’m like, oh, that’s feedback. I want to know what that feedback’s about. Just pure curiosity, brother. I’m just like, Why is it crossing the river? I’m so curious. So you were intrigued. Okay. Yeah. And I was I’m curious why you would be intrigued about that subject.

Because I think, to your point, I think it’s not necessarily, like, the violence aspect of it, but you’re such a woman empowerment movement in yourself, and I’ve dealt with so many everybody deals with women and deal with men in their life. And I always hear about, like, the negative side of things, like they’re being faced with the reality that maybe they’re not good enough or their boss would not give them enough pay or pay raise, but it’s more so coming to that situation and demanding it. And I think if we are, at that time, a place to where you could be a black male or you can be an Asian female, and you should be able to step into that opportunity and get the equality that you deserve, and you could demand it without having to be fearful of the side effects. If you do ask for that upgrade.

And I would love to ask you one more question, if I may.

Of course.

Because I’m in an incredible mastermind right now with Daniel Leslie. I don’t know if you ever heard of her, but she is absolutely phenomenal. She had a million dollar launch. I was a part of it.

Nice.

Million bucks. One launch, baby. She is amazing. She’s a woman of color. She attracts women of color. The mastermind is extremely diverse, male and female color, not color. And I’m very curious. And one of my clients was a lovely gentleman by the name of William Brown, and he’s a man of color. And we talked, and he mentioned to me while we were he was interviewing me for one of his podcasts, he said he didn’t have any role models in his life of AfricanAmerican men who were powerful and good. And he had a self loathing thing for a really, really long time. And that opened my eyes and say I was heartbroken for him because I never knew that. I never imagined that. And people only know unless they open up their aperture and ask questions to people who are different than them. They only know the world they’re in, their little bubble. And I was so grateful that he burst my little white woman Jewish bubble so that I could know a tiny fraction of what he has to live in every day and the challenges he’s had. And I’m really curious for you because you seem so woke, you seem so selfaware and in the business of really helping people become woken, aware in their own way.

And I wonder if you could speak to some of the challenges you’ve had as a man of color and what you would say to men of color. Like, how can we stop trying to solve the problem at the level of consciousness that created it? What’s the quantum leap for men of.

Color, according to you, to paint the picture right, I would say to break the shackles of the golden handcuffs. And I think that is the route, because growing up, you see your parents working or parent working, and that parent then instills in you to get an education so then you can go work. And I’m not knocking that. But my name on my podcast is Boss Uncaged, right? It’s all about becoming an entrepreneur or being on that journey and understanding that’s where the freedom really lies. Working for someone is not essentially the opportunity for you to really find yourself. And I’m talking from experience. I’ve worked for dozens of people, and a lot of times they may have a train of thought that’s different than mine. And if you raise your hand and you say, hey, I don’t think that’s going to work, for this reason, you may be ridiculed or shunned upon, which by default, if that keeps happening, then you stop wanting to raise your hand. You stop wanting to communicate. You stop wanting to, you know, let your genius shine. And by default, that becomes kind of like you said before, cancer is to you as a person.

And then you stop talking. You start looking down. You stop making eye contact. Your shoulders start to slouch down. And by breaking out of that and then going on your own and really figuring out hitting the ground and really running and hustling and talking to people and communicating and delivering your passion like you asked before, then you become this person. So I’ve went through all these transitions that I’ve talked about, but now I am who I am. And part of that was being going through a stroke. Part of that is being an entrepreneurial journey. But now it’s like, I don’t really give a shit what anybody thinks about me. My goal is my goal and my vision is my vision. And the way that people are going to ride with me to the promised land, some of them will ride, some of them will sit on the shores and watch. But I’m not worried about that. I’m worried about helping whoever I can help on that journey.

That’s beautiful. Thank you.

I appreciate you asking that question.

Absolutely. I just want to know more. How can I know? How can I know more? How can I be in support as a woman? I mean, we have a similar different reason, similar journey. Right. So I’m always curious about how I can do more. And the only way I will know is if I ask. Yeah, right. Yeah.

And you act without the pretension of whether it’s going to be negative or positive. You’re asking for a learning experience, and I think a lot of people don’t. They ask and then before somebody responds to your point, that body language may shift and that body language shift may be like the person may be like, okay, I was going to say this, and maybe they thought I was going to say this now maybe I need to change my answer. And the reality is just ask the question and let them respond 100% before you internally retaliate without thinking about it.

Yeah, well, and if curiosity is your aim, there is no retaliation. It’s just learning. It’s just learning. And curiosity is a universal lubricant. I will leave people with that.

On that note, this episode is over. On that note S.A Grant Over and out. Thanks for tuning in to another episode of Boss on Cage. I hope you got some helpful insight and clarity to the diverse approach on your journey to becoming an uncage trailblazer. Don’t forget to subscribe, rate, review and share the podcast. If this podcast has helped you or you have any additional questions, reach out and let me know. Email me at ask SA Grant.com or drop me your thoughts via call or text at 762233boss. That’s 762-233-2677. I would love to hear from you. Remember, to become a Boss Uncaged, you have to release your inner beast. SA Grant signing off.

Listeners of Boss Uncaged are invited to download a free copy of our host SA Grant insightful ebook, become an Uncaged Trailblazer. Learn how to release your primal success in 15 minutes a day. Download now at www.bossuncaged.com/freebook.

CEO Of Unbreakable Woman: Maura Barclay AKA The Soulful Boss – S3E11 (#107)2022-11-10T16:17:54+00:00

Mental Health Therapist & Co-Founder Of Mosaic Counseling Group: Mandy Morris AKA The Therapy Boss – S3E10 (#106)

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Boss Uncaged Podcast Overview

Mental Health Therapist & Co-Founder Of Mosaic Counseling Group: Mandy Morris AKA The Therapy Boss – S3E10 (#106)
 
…decline is normal. It’s normal to have ups and downs. And especially as you’re growing when there are things that don’t work, it’s normal.
 
In Season 3, Episode 10 of the Boss Uncaged Podcast, S.A. Grant sits down with the Mental Health Therapist & Co-Founder of Mosaic Counseling Group, Mandy Morris.
 
Mandy Morris is a therapist, speaker, author, and mental health expert. As a public figure and champion for mental health, she strives to educate on the benefits of therapy and combat the stigmas that mental health is a weakness and change is unattainable. Mental health and wellness affect everyone, and she believes that stigma shouldn’t get in the way of healing. Mandy has connected with major corporate companies, podcasts all over the world, and musical artists. She has served major platforms such as Apple, BET, Revolt, MTV, non-profits, alongside some influential Mayors and Governors to educate them in mental and emotional Wellness.
 
As a Licensed Professional Counselor, Mandy integrates evidence-based approaches, positive psychology, and neuroscience into her work. Her gifts of empathy and compassion help guide her clients safely through healing. Mandy has a Master’s degree in Clinical Counseling and is a Certified EMDR Clinician & Anger Management Specialist. She is co-founder and co-clinical director of Mosaic Counseling Group. Mandy offers her expertise through her private practice, mental health courses, group sessions, speaking engagements, and social media presence.
 
No matter the situation, Mandy’s goal is always to help others get to a place of growth, healing, and freedom. Mandy always does her best to spread the word that mental health is just as important as physical health, and change can be possible. Whether that’s leading them to that through therapy, educating on mental health, or through training, Mandy wholeheartedly believes that once you have the tools you need you can live an abundant life worth living.
 
Don’t miss a minute of this episode covering topics on:
  • What can Mandy help you live your best life
  • What are Mandy’s morning routine’s
  • What tools is Mandy using in her business
  • And So Much More!!!
 
Want more details on how to contact Mandy? Check out the links below! 
 

Boss Uncaged Podcast Transcript

S3E10 Mandy Morris.mp3 – powered by Happy Scribe

Boss Uncaged is a weekly podcast that releases the origin stories of business owners and entrepreneurs as they become uncaged trailblazers. In each episode, our hosts, S.A Grant and guests construct narrative accounts of their collective business journeys and growth strategies, learn key success habits, and how to stay motivated through failure, all while developing a boss and caged mindset. Break out of your cage and welcome our host, S.A Grant.

Welcome back to Boss Uncaged Podcast. In today’s show, we have someone that I’m going to deem. I always deem anybody that I interview with a particular name. So her nickname is going to be The Therapy Boss, and she’ll give you obvious reasons why very shortly. I had an opportunity to meet Mandy a couple of weeks ago at a Badass networking group, which is definitely a cool network group. If you haven’t heard about it, go ahead and just do a quick Google search and take a look and check it out. So without further ado, man, tell our audience a little bit more about who you are.

Yeah, first of all, I’m so honored to be on this podcast, because when you and I had that one on one talk at the Success Champion, I was like, this dude badass. And I just was like, man, he’s cool. I want to know him more. And so I just really appreciate you having me on. But yeah, so Mandy Morris is my name, and a lot of my social media everyone will see me on Know me as Therapist Mandy, and I love therapy. Would you say? The therapy boss? I’m totally going to use that nickname now, for sure. And yeah, I’ve been a mental health therapist clinician for over ten years. I’m co founder and codirector of Mosaic Counseling Group. That private practice that myself and my colleagues started began in 2014, and since then, I’ve been expanding and growing. I now do various programs. One of my program is for people breaking out of toxic relationships and want to heal from that. The other thing that I do is my boss mindset for corporate psychology therapists. And essentially what I do with that is I help leaders, business owners, people in these roles and all these levels kind of deal with isolation and loneliness, uncertainty of the nature of their job.

They have to make a lot of big decisions, and it’s a lot of responsibility for other people. And with that comes a lot of pressure. I’ve worked with so many different businessmen and women who quietly had their very first panic attack and didn’t want to tell anyone about it because they’re the ones who are supposed to have it all together. Right? So I help leaders with things like that. I help them take time to reflect on psychology of their business and help preserve the culture of their employees. And I really work with them on helping provide a psychologically safe place for others and help them learn how to have those sensitive, complex, what I call people issues, people challenges of running a business and things like that. So I’m kind of the person who comes in on the back end and make sure that there’s good mental health and wellness within themselves, but also on the battlegrounds of their business.

Well, with that, obviously, you’re not the stereotypical therapist in the sense I mean, you have a really core niche, and you’re working more so with executives and CEOs and essentially business owners. Is that like a difference? Is that like a fork in a row? Let’s say, if I’m coming in and I want to become a therapist, when is that decision usually made that you want to kind of shift from families to more so executive teams?

Yeah, that’s a good question. So this kind of fell in my lap, if I’m being honest. I did in private practice, like I said, since 2014. And so I work with a lot of clients who have mood disorders, who have anxiety, depression, who have been through trauma. One of my big significant trainings is an EMDR, which is a trauma training. And so I really dig into helping people find freedom and healing from things in their past. And along that way, I’ve gotten to work with people of all walks of life. You know, from stay at home moms, stay at home dads, teachers to lawyers, attorneys, chiefs in the police field, first responders, firefighters, you know, CEOs. I mean, all there’s no mental health, doesn’t know any sort of demographic. We all experience issues from it. And with that, over the past couple of years, as I’ve been growing my social media in my mental health pages, I’ve gotten opportunities to be on lots of different podcasts speaking gigs, and I’ve had multiple business owners on LinkedIn contact me and say, hey, be on, be on my podcast. Our leaders need to hear how to deal with managing stress, panic attacks, the stress of dealing with other people.

And then when COVID hit, they want to be on to talk about how to navigate that in the workplace. And so this kind of fell into my lap because people were reaching out and it was helpful. And so from there, I was like, well, you know what? Let me just start my own sort of specialty and have my own packages to help people become more productive and creative. Because if you’re not dealing with your emotions and your wellbeing and what’s happening mentally, then you’re not going to be as productive and creative. One of the examples that I give is let’s say you’re a kid in the 6th grade, right, and you wake up one morning and maybe you say to your mom or something like that, I feel anxious today. I feel depressed or something’s on my mind, and I really need to talk to you. And as busy parents must be, okay, well, let’s talk after school. We got to go, we gotta get go to school, drop you off. Now that kid is sitting in class thinking about this thing that’s on their mind because they’re feeling anxious or feeling depressed. That situation happened that emotionally, they’re really distraught about it.

They’re not going to care what sort of formula they’re trying to learn in algebra or geometry. They’re going to be dealing with that. And it’s the same thing as adults. When we have something emotionally going on that’s distressing, it affects our productivity and our creativity. And so when we contend to the emotional side of things and be empowered and let that be strengthened and to deal with that so you have the relief. You have the relief. Now you’re in alignment with what your mission is and what you’re supposed to be doing, which is going to make you be able to focus ten times better. If you have issues going on at home or you have issues with an employee, that’s happening, that’s causing you stress, you’re not going to be as focused as you need to be. And so by way of learning about EQ. Emotional intelligence. Dealing with negative beliefs that are formed about yourself because of being in this position of power and leadership and what that means to you. And really navigating through. Clearing out obstacles. You know. Mental blocks that you have distressing situations that that are kind of set you back.

You’re going to be freed up to be even bigger than you think you could be.

That definitely makes a lot of sense. So come to things that you said you alluded to, like, just talking from a kid standpoint. So what were you like as a kid? Did you know as a kid that you were going to be helping people with mental disorders and just mental health? Like, were you that kid walking around saying that you should do this because this will make you feel better? Tell us a little bit more about, like, a child.

Yeah, that’s a great question. I was that awkward kid, though, man. Really? I had, like, the big bushy hair, prere messed up teeth, like, no braces at the time, and lanky and I will never forget. This is one of the things that I share with some of my clients too, when we’re talking about how negative beliefs get formed. And I’ll never forget, I think I was in third grade and I had, like, two friends, right? And we would always go at recess, on the playground, whatever, and I kept getting left out. I’m the youngest of two older brothers, so I’m used to keeping my mouth shut. I’m used to just, like, stay low key, under the radar, because I don’t want to be picked up by my big brothers type of thing. And I remember asking my one friend, like, why do you play with her more than me? And she said to me, Because she’s prettier than you. And, like, walked off and left. And I was just, like, crying. And I internalized it because I was an internalizer I didn’t tell anyone about that. I didn’t tell my parents what happened on the playground that day, not because they wouldn’t have cared.

I didn’t. And so from then on out, any other negative social interaction I had, I always took as was because I’m not pretty enough, I’m not good enough, which turned into, like, a lot of people pleasing behaviors and just trying to fit in and things like that. But even from that experience, I’ve always been deeply empathic that I never wanted people to feel how I felt, even from a little age, as something like that, that happened. And so I would always make sure I said nice things to people. I was very kind. I was very sensitive to other people’s feelings. I’ve always been a deep fielder, but growing up, I was an athlete. I played basketball. I played volleyball. I thought that that’s what I was going to do as my career. And so I actually went into college being an athletic trainer because I wanted to be the one that went on the field. And when they had a broken bone or they sprained something, I got to bandage them up and take care of them and take them off the field, which is very much sort of a helping profession. About halfway through my college, I was volunteering at this crisis center for women and just fell in love with it.

And at that time, sports, I still did, but I wasn’t going to make a career out of that or anything. And so I was like and at the time, I was in my own therapy as well. And I was like, man, really, this is what I want to do. And thinking back, one of the things I laugh about is, I don’t know about you, if you had, like, senior superlatives at your school or not, if they ever gave those out at my school, it was a smaller school. They gave these senior superlatives. And I remember hating my senior superlative. I was given most caring, and I was like, man, that shit. I wanted something cool. I wanted to be like most athletic. I wanted to be like, whatever, everyone’s caring. And I was like, Man, but looking back, I mean, it’s just who I am. And so when I really had the courage to switch my major and go the psychology route and knew that I would have to go on to further education and get a Masters, it just felt in so much alignment in spite of what people told me I should do, because everyone told me I should be the athletic trainer.

Like, that’s what I’m good at. I should do that. My parents, and they’re wonderful and super supportive. I have a great relationship with them at the time. They’re really leery of me becoming a therapist. Are you sure you’re well enough to be able to do something like that, that you’re able to help other people, which sends such an indirect message that you have to have it all together to be in this field, you know? And so with all that said, I really took this step to become a therapist out of just listening to my heart and my gut and intuition about what I wanted to do in spite of what people were telling me. And from there, it’s just been a wild ride.

It’s been awesome just talking about everything you just said, it makes sense. I mean, you worked with some like, I think in your bio, you work like the NBA, so that definitely makes sense, like bridging the gap between your sports background and your career path. So, I mean, in something that large as the NBA or just dealing with, like, high profile clientele on a regular basis, I’m sure you’ve came across a couple of prima donnas here and there. So what’s the worst experience without naming names, that you’ve ever experienced while working?

Oh, that’s a good question. Well, it hasn’t been the NBA. I have done stuff for MTV, Bet, Apple, some of those high profile, my mental health in the music industry, things that I do as well. But alongside those, all of those, they’re all leaders, they’re all entrepreneurs as well and things like that. I think the initial thing that tends to get in the way of these leaders is allowing someone like me to step in and help, because these are successful people who have big dreams and have big visions. And with that sometimes comes big egos. And that’s not a negative thing because it allowed them to get to where they need to be. It’s a superhero power, and all of our superhero powers have the kryptonite to it, if you will. But sometimes with that, there’s a tendency to see some of my feedback and assessment and the plans to give them as not a weakness. And so with that, I’ll get a lot of pushback. Hang on, let me grab a drink of water real quick. Sorry, I hope you can edit that out. And so I don’t know that it’s so much of a significant story that I have more or less, that there’s a lot of walls that have to be broken down and barriers that have to be broken down around the fact that it’s okay to let someone come in and help you.

Very nice. So, I mean, with that, right? I mean, obviously you’ve established a pretty decent system at hand. That way you can kind of work with people and they go through your system. And just talking about just business processes, how is your business structured? I mean, obviously you are a therapist, but is your business more so, an LLC, an S Corp or a C Corp?

Yeah, so I have an LLC that’s an escort, and that’s under. So my LLC for my private practice is under the Mosaic Counseling Group, so that is also an LLC. So we have essentially two veils, if you will, of protection. And so then, for everything that I do under Mosaic on my clients, that I see, things like that, while it’s under the name Mosaic, it gets run through my LLC, so it’s very clean in that way. My colleague has her own LLC, as well, and then that way, too. Any of my own business that I do, like, some of these things we’ve been talking about my programs, the corporate psychology that I do, and things like that also gets run under my LLC. So for that, I have a DBA doing business as therapist Mandy Morris as well. So people who have been following me from all over the globe and from my branding online know me as therapist mandy and my private practice people come to Mosaic Counseling Group to have me as their therapist.

Nice. So we always hear about the overnight success story. Someone maybe listen to this podcast, and they’re listening to you. Like, she’s highly successful. She works with these big name brands, and it may be a perception of you being an overnight success, but in reality, how long have you been on your journey to get to where you are?

Wow. Yeah. The reality is, there’s a lot of hard work with that touch of luck, that 1% that kind of you get connected to the right people, but you do that from hard work. So, like I said, I started the private practice in 2014, so it’s been about seven years now that I started that when I was 28 years old. And so from that and that took a lot of work. Before that, when I was at my internship with my colleagues, and we were like, we wanted to start our own practice. That took a good, solid year, year and a half of planning to be able to implement that, to then get to that. And from there, we’ve been really fortunate. We do a lot of training, and we stay up to date with everything. We do good work, and so we’ve been lucky enough to not have to do much marketing. It’s all been word of mouth referrals for the last seven years. We were really fortunate in that sense. And as I’ve been growing as a therapist and wanting to do more and do bigger things and help more people, a big part of that is keeping up with my self care.

So I always do my runs in the morning, and I do my workout, and on my runs, that’s where I do church. Right. It’s where I just connect, and I listen to inspirational things, pray, whatever. And so all these visions and ideas and thoughts, that’s when that comes to me. So then I’ll go on my run. I’ll come back. I have this idea book. I write all my ideas down, and it got to a point where I was like, man, I have so many ideas and none of them implemented. I got some guys shift here. And I knew that I needed to have an online presence for the world that we’re in today. I mean, you just have to. And I decided I would do my mental health pages across LinkedIn, Instagram, and Facebook. And I’ll never forget writing my very first post of my own content and like this fear of, oh, my gosh, I’m exposed now. This is scary because it’s vulnerable. When you put yourself out there to the world, you don’t know what’s going to happen with it, right? It’s uncertain, it’s risky. And then with that, I remember when I remember I had to make a deal with myself because I know how I am, that I wasn’t going to beat myself up for how many likes I did or didn’t get.

And then if I didn’t feel something genuine in my content, they didn’t move something within me, I wasn’t going to put it out there. Because if I can’t be true to myself in this process, it’s not going to work long term. And with that means that I had to open myself up to be vulnerable for the fact that not everyone may be for me and I may not be for everybody else, but that the right people will come and that’s who I’m going to serve. That’s my community. This is about my heart and my vision, right? And so with that, I mean, then I think it began growing. I remember the first time I did a video, and I literally probably recorded that video over and over, like 15 times. And so I was just like, screw it, just put it out there. And now it’s like, no thing now. Just go on and shoot a video. Put some content out there. I’m comfortable with it now, but it’s been a hard process. And then with that, getting opportunities and scaling to bigger things. I remember the first big panel I did on Song Truck, which is a major music distributor, when they had me on for Mental Health Awareness Month to talk about mental health in the music industry.

And they have a huge following, and I was going live with them and I had to have my friend talk me down off the anxiety ledge because that imposter syndrome kicked in and all these things. And so all that to say is it’s been a lot of work. And where we met on The Success Champions, I love the culture of that, that if you aren’t uncomfortable, then you’re not growing. And that it’s just part of moving forward and getting bigger and and it’s not about not having anxiety. It’s not about being certain. It’s about being uncertain, doing it anyway. And so with that, there’s a lot of fear and there’s a lot of, you know, self doubt that happens, but you get the right support around you and you’re committed to your mission, then you have to stay on the path and things will come into alignment. I’ve grown faster in these past two years than in the seven years of my practice when I just started having the courage to listen to myself. Yeah, I mean, anyone listening. I encourage you to lean into fear. Really?

I think that’s definitely a beneficial statement that you made. And it kind of goes into my next question, right, being that you’ve had seven years on this journey and you had the most success by the compounding effect near like where you are currently in the last two years, and obviously the next five years will probably be ten times greater than what you’re doing right now. What’s one thing if you can go back in time, whether being an adolescent, whether early parts of your career or within the last seven years, what’s one thing that you want to go back and change if you could do it all over again?

That’s such a good question. I think if I could go back and speak to my younger self, if you will now, I’ll get all therapists on you now, my inner childhood. But if I could go back in all seriousness and even too part of my story is I was in a seven year marriage that was very abusive, and he ended up getting diagnosed with NPD Narcissistic Personality Disorder. And throughout all leaving that and what I’m doing now. And I think the thing I would say is that you’re important and you have a voice to stop playing it small that the world will see you when you let yourself be seen. Because it’s taken me a while to find my voice again and in my own healing journey personally, but then also in what I do to help other people now and how I help them grow. And so a big part of this is I feel like if I had learned a long time ago how to value myself, and I learned a long time ago how to quit putting my feelings and thoughts and needs aside and to actually have a voice, I wonder where I would be now.

But at the same time, I’m so thankful that I’m learning this now, because those experience, I think, have made me become a better therapist. They’ve made me become who I am. My colleague and I have a joke whenever we go through, like, personal shit in our life is, man, I’m tired of becoming a better therapist. Because you go through stuff and then it’s like, oh, man, life can be so hard, but you can use it in such powerful and meaningful ways. And so that would be what I would say, and what I would say to others as well is that find your voice. Use your voice and be loud.

Great. So I think you kind of talked a little bit about you as adolescent you talked about, like, your journey, you talk about where you are, and you’re a very savvy entrepreneur in the sense that you understand the principles of how to connect different things from your past with your present and make them work for you today. So did that come from an entrepreneurial background? Like, was your dad, your mom, an aunt, an uncle, a grandparent? Were they any of them entrepreneurs?

I’ve never been asked that. Sorry. My lady’s failed. I’ve never been asked that. That’s interesting. Not in a sense. However, they all have entrepreneurship in them, and both of my brothers are entrepreneurs, but no one taught us that, and so I don’t know where that comes from. I do think, though, we were taught to be creative. I’m originally from Baltimore, Maryland, and my dad was a chef, and he was brought to Atlanta to start the culinary department of the Art Institute of Atlanta. So he was a director of that for years, and he’s retired now. I was back in the early ninety s, and so he started that. He’s very creative. He does art as well. He’s an excellent painter. My mom is also creative in terms of she’s very musical. Well, both my parents are. My dad also plays drums. My mom’s a guitar player, pianist, she does lessons, things like that. And so I grew up in a very creative musical home. And so while neither of them were entrepreneurs, I mean, my dad was a chef at the Culinary Arts of Atlanta. My mom was a teacher and a music teacher. I think that creativity has allowed all of us kids to really be able to expand our thinking and to go after what we want.

And so I think we do owe a lot of that to our parents. I got to see both of my brothers form their own businesses and be successful at that. And so I had that as an example as well.

Yeah, it’s funny that you’re talking about your dad and I’m sitting here and I’m like, we had a conversation before, right? And I didn’t realize, so just kind of fill in the blanks for you. I went to Artist Atlanta. Both my degrees came from art and studio Atlanta.

No way.

Yeah. So it’s kind of weird with a chef, and I’m like, looking at your name, like Chef Morris. Do I remember chef Morris?

Chef James Morris?

And I’m thinking it kind of rings a bell. I had a couple of friends that were in culinary as well, too, and some of them are like, back in Israel, and some of them are like, chefs here and there. So it’s just a small world when you kind of have these commonalities and then ask this random question and then you tell them, your dad’s a chef and he used to work at the Arts of the Land.

That’s so crazy.

Definitely crazy. Did he work at the Buckhead Building or did he work at a Sandy Springs location.

When we moved down here, his building was in like the Linux Square originally.

Okay.

And then they moved to Sandy, I want to say it’s near Peachtree Street. Somewhere over there the building moved which I think maybe I’m not familiar with that area because I’m out here in the mooniesome but that sort of area. Yeah.

Cool. So obviously you have brothers, you have parents and you said you were married before. So let’s talk about how do you currently juggle like your work life with your family life?

Still figuring that out. I think all of you entrepreneurs can relate that when you have a vision, while these things take a lot of effort, they don’t feel like work. People ask that question and I think work life balance is a lot more applicable to those who view their work as a job and that they need to have boundaries around that. And obviously there’s parts of this whole process that I don’t like. I don’t like the paperwork and I don’t like picking out my website and things like that. But it really is well, it’s a lot of energy. I enjoy the work they do. And so right now one of my goals is making sure I have my Fridays as no client days. So I get to do wonderful things like this with you and I get to go to some other collaborations and things like that. I get to catch up on my contact so that’s more fun for me. I’m able to decompress from the work week of seeing clients and I try to keep my weekends open every night. I make sure that my fiance and I that we have some time to spend together.

He’s very busy as well and just stay in communication. You know, I think that that’s the big thing that we’ve really had to learn to do is because I’m very busy, he’s very busy. But the relationship doesn’t suffer when we’re in good communication with each other and making time to be outside. I think my big and talk about balance is I have to be outside every day in some form even if I’m responding to some calls when I need to. But I’m outside doing it and I can unplug at some point and I can just listen to a podcast and connect with a friend. I mean, there’s certain nonnegotiables I have with myself that when I don’t do them, my week suffers and that’s going to look differently for everybody. But it’s important to really identify what those non negotiables are for yourself. But I do, I work crazy hours but I also love it. And my people in my life who are important to me, I make sure that they stay priority as well. And so sometimes it’s waiting to take that call to the next day or whatever it may be, but there’s no clear cut answer to that.

A lot of. It is just learning to step back and I got to learn to listen to myself. I had a crazy day yesterday where I totally overworked it ever did that. So today I’m intentionable about I’m going to turn it off, but I had to do what I needed to do yesterday as well. And so just really trying to be mindful of the mind body connection, the things that I need to get outside and to make sure that I’m staying connected to the people in my life that I love.

Wow. Just based upon that, it seems like obviously there’s a lot of structure within your days. I mean, you’re talking about running, you’re talking about having opportunities to go outside. So I think behind the scenes it’s like scheduled appointments throughout your day, what is your morning routines, your morning rituals look like?

So when I stumble out of bed, because I’m not a morning person, I get my breakfast going and I give myself a minute just to kind of catch up and then I look at what is something I need to post on social media for today. So I’ll do my social media posts. I’ll take a look at my day and when I wake up is based off of making sure I can get these things in before I start and then I go on a run. And like I said, my running time is where I get inspiration, where I pray, where I listen to my podcast, whatever it may be because that’s what feeds me and that’s where a lot of my energy comes from because I really get a lot of insights and ideas during these runs when I’m able to connect to myself on a heart level. And from there, if it works out too, then I go and I lift some weights and trying to build some muscle and do that. And then I come back and I hit the ground running with my day. So that’s usually a typical morning routine of mine.

With that. Right. It seems like you’re very well versed and I would think that you’re either an average reader or your avid listener of some kind. One side of the accordion. So this next question is a three part question, like what books did you read to help you get to where you are? What books are you reading right now? And the third party question is, have you authored any books as of yet?

Awesome. Great question. So yes, a couple of the books that I’m reading now and I do have to say I do listen to a lot of podcasts. I am totally a podcaster. Some of my favorite podcasts are brene Brown’s dare to Lead and Unlocking us. I also really love Gosh. Of course the name of it is going to Split my mind right now. Pulling it up. The 10% happier podcast and armchair expert with DAX Shepard. I love this one. Those are some of my favorites. But some of the books that I’ve been reading lately, well, that I recently started as well, because I go through so many books. I read all Bernard Brown’s books. Those are really good for me personally on a personal level, but on more of a business level, some of the recent books, and I’m pulling up this one in particular because I always forget the name of it, but it’s on my list. So this is one that Donny just shared with us the other day that I’m sure a lot of people know it, but I hadn’t read it yet, and I just ordered it. But it’s the subtle art of not giving us that’s one.

That’s on my list to read that I have now. And I read a lot of books related to trauma, to mental health, things like that. Another book that I just got that I’m looking forward to reading. And I’m pulling up the title because I don’t want to mess the title up, but it’s The Seven Disciplines of Relationship Marketing. And this book with this guy, the guy who wrote it, Bill Dolan, he’s a new connection of mine, and he’s a producer, filmmaker. He’s an amazing person who had a near life or near death experience where he did die on the table. And after that, he wrote this book about his life is just how he operates, how he relates to people. Everything has changed from it. And so that’s one of the books that I’m reading as well. So anything where I can grow my own mental health, my own business. I read a lot on neuroscience because a big part of my therapy work is helping people understand the science behind why they think and feel the way they do. It’s not about the fact that there’s something wrong with them. It’s about an education of the mind.

And so I’m always staying up to date with things like that. And, yeah, those are some of the biggies for me.

Wow. So did you have an opportunity to author any books as of yet for yourself?

I did. I had my first book, and hopefully it’ll be one of many. Had a wonderful opportunity to be a part of Laura DeFranco. She’s an author and national bestselling author and The Ultimate Guide to Self Healing, volumes four. And so it’s an amazing book with 25 different authors. 25 and of them, they’re all people who are healers, clinicians, dietitians, people into all sorts of backgrounds. Each chapter is a part of their story and then a tool so that people at home can use these tools to begin to heal. And so that self healing from your own home. I love the fact that there’s just 25 different modalities, so there’s something in there for everyone, from everything from nutrition to sleep to sex to learning about. My chapter is called Tapping into Your Identity, where I help people dig into what are those negative beliefs that they can’t seem to shake and how to shake them. And so that is the most recent book that I did as well. And so if people are interested in that, you can find it on my website, mandothys.com. And when you purchase through that, I also give you a free little gift from me as well.

Nice. Yeah. This is like, one of my favorite questions that I always ask, and because of that, it allowed me to create a book club. So in like the Boss Uncaged Book Club, my goal for everyone in the book club is to be able to read 52 books per year. And that’s kind of like underneath the status quo of an executive that reads 60. But we kind of go through steps and procedures on how to read these books per week. A book per week, essentially. So definitely I would like to invite you to that thing that whatever books that you’re writing be a good fit to kind of just have this community of people to talk to directly about those books and how they can achieve their goals and have success from that.

Yeah, absolutely. I love that.

Cool. So where do you see yourself 20 years from now.

In Costa Rica drinking a margarita? Does the kind of that count?

Of course.

You know, I struggle with that question. I tell you why. I don’t want to limit myself.

To.

Get some specifics go. I want to be on a show. I’m getting to be on a show, be on set this June for a show called The Social Movement. It’s a docu reality series. Amazon prime picked them up in a bunch of other places. And four days to save the world. And so I get to be a part of all these entrepreneurs and business people flying in. We’re all going to meet in Miami on set. I can send you a link to the trailer of it, if you’d like. And essentially what they’re doing is they have four days to come up with a viable business plan to end one of the world’s biggest social issues. So four days to end suicide. Four days and racism, to end cyber bullying, to empower women, to reinvent the education system. There’s a bunch of different ones. And so these head CEO, business owners, who have all their resources in the world already are teaming up. They’re going to be put on teams to go against Team Geniuses. And whoever wins, they get to see their business plan come to fruition. I get to be the one to interview them on camera, to pull their stories out and to let the world see where they’ve come from to where they are now.

Because all of them are going to have a personal story that’s connected to the social issue. So, for me, I’ve always wanted to be on some sort of show and have a show of my own, help the world on that sort of a bigger platform because obviously it reaches more people. And so this is my first step towards that. So sky’s the limit from here, I think.

Wow.

Yeah.

Well, first of all, congratulations.

Thank you.

So let’s talk about obviously you have all these different platforms. You’re not the stereotypical therapist by any means, right? Definitely. So going into software, what kind of applications or software do you use on a day to day basis that you would not be able to do what you’re doing without?

Awesome question. So for my practice, I use Simple Practice, and so it takes care of all my clients. Having an online portal where they can electronically fill out forms, sign consent forms, documents, things like that. It’s for therapist. I think people can use it in lots of different ways. I am able to build insurance electronically through that for the insurance that I do take. And it takes care of sending out automatic emails, text, reminders, things like that. I mean, everything is right there. So I have that that I use. And then through my website through Squarepace, Square Space and Stripe, I use that for a lot of my packages and programs as well. Some of the content stuff that I use, things like Canva, that really helps me with. I design a lot of my own stuff, and all my content I do myself. So I use that to distribute my materials online and things like that as well. Simple Practice, though, is really great. It helps me create my invoices and sends me reminders if something hasn’t been paid, if I need to update client information because maybe something’s expired, or if you need more information, it just sends me an email.

Because my big thing is I don’t want to have to do this stuff. I want to do what I want to do. So it needs to be easy because I get frustrated and don’t want to spend time on all the details of all these things. And so Simple Practice really makes it easy for me to do that. And my different publishing tools on Canva makes it easy to get my content out.

Yeah, very cool. So let’s talk about final words of wisdom. Right? And I’m going to actually like a very detailed question. I’m going to paint the profile of the user. So let’s say the user’s name is Mike. Let’s say he is 32 years old. Or maybe it’s Joanne and she’s 32 years old, right? And she started a business. She’s maybe in year three to year five in her business. And she’s going through that roller coaster like the year before. Maybe she made mid six figures. Maybe she made 200, $300,000. Then a year after that, maybe she dropped down to 50. Then a year after that she’s back up to 350. So she’s in the seasor phase of her business. It hasn’t leveled off yet. What words of wisdom would you give to her to keep her level and keep her focused to stay steadfast on her dream, to execute that plan, to make her business a successful business, which you can count on that revenue stream over a period of time.

Yeah. Wow. So right now I just want to take it on as a client so I can help her figure out what’s caused the job. What are those automatic thoughts? What’s that psychology behind that mindset? That’s creating the decline. Because decline is normal. It’s normal to have ups and downs and especially as you’re growing when there’s things that don’t work, it’s normal. And failure should be open with should be accepted with open arms. Because failure is data. Failure is good data. Thomas Edison, when he was trying to invent the light bulb, he got interviewed and they were like, what’s it like to have tried to create the light bulb and fail 1000 times? It’s like, what kind of a ridiculous comment is that? He said, I know a thousand ways that doesn’t work. All that to say is do an inventory. Do an inventory, a nonjudgmental inventory of what has created the frustration and the decline. Because frustration happens because of unfulfilled expectations and unmet needs. There’s clearly too many demands and not enough resources. It’s just data. Look at the data and then start to gather resources. And don’t take your eyes off your goal.

Just because you’re going through a season of having to regroup and reinvent and reconstruct even from the success of what’s going now, doesn’t mean that you’re failing. It just means you’re ready to go to the next level because there were too many demands up here and now you need to scale.

Nice.

So that’s what I would say.

Yeah, definitely. I definitely appreciate that answer. Obviously, I think with my audience of people and just understanding your principles, I think that message can kind of expand to anyone understanding that in business, like, there are hurdles that are going to happen on a routine basis. There’s going to be highs and lows. One year you may make a million and next year you may make half of that understanding. You just have to figure out the why and it goes back to your data. So how can people get in contact with you? You’re talking about Facebook, you’re talking about LinkedIn. I think you also mentioned Instagram. What’s your profile?

So, easiest way is just to go to my website, Mandytherapist.com. At the top you’ll see all my links to all my handles. On instagram. I’m therapist underscore Mandy. You can find me on TikTok as well. I don’t know if you knew this, but I now have on Tik tok I jugged the Koolaid Mandy underscore therapy tips and then Mandy Morris LPC EMDR for my sorry, my LinkedIn as well. So, yeah, easiest way, just go to Mandy the therapist.com. Click on my handles and you can see all my content there.

Cool. Do you have any special offers for our listeners.

Yeah, I actually have a couple of different promotions going on right now. Obviously, for any of the corporations or business owners or who are interested in some of my packaging, I’m doing I used to do just Ja War doing just a free 30 minutes consultation. But for anyone who’s wanting to explore the corporate stuff I have to offer, I will do a full 1 hour session with you for free and come up with a game plan, and you can have that plan whether you want to use me or not. And I have a 90 day program for people who are trying to break out of and heal from toxic relationships. And that is normally an $8,000 program that I’m doing for 50% off due to COVID and people’s financial situations as sort of a gift for myself or gift to my community. But I only have limited spots for that, so if people are interested, to definitely reach out to me.

Wow. Definitely. So, going into the bonus round, I got a couple of bonus questions for you.

I love bonus round.

Yeah. So I think earlier on, you alluded to Superpowers, I think, within the first 15 minutes of the show. So if you could be a superhero, who would you be and why?

Oh, I love this question. Does it have to be, like, one that already exists, or can it be made up?

I’ve learned that probably eight out of ten entrepreneurs, we want to make up our own superheroes. By all means, go for it.

So if I could be a superhero, it would be Wonder Woman esque, but, like, with Mandy vibe and my superhero power would be that I don’t know if it wouldn’t be waving a magic wand, because that’s too true. It would be something more like, I don’t know, I would have this laser beam or this shield that would go over all of mankind, where it allows people to actually be who they are, all who you should be and what you should be doing. All this people who are trying to hustle for their worthiness, it would just be everyone is connected to the truth about them, and they’re confident in it, because can you imagine a world where there’s no more people competing against each other? It’s just everyone being in their own badassery and, like, doing their own unique thing to better themselves and better humanity. Think about a world, like, what kind of crazy productivity would we have? Ingenious inventions would we have if that’s how we lived and operated? So that would be my superhero power? Definitely.

Very interesting. Very interesting. So I got another one for you. If you could spend 24 hours with anyone, dead or alive, uninterrupted for those 24 hours, who would it be and why?

Oh, my gosh. I feel like this question means that you have to give this hugely deep, insightful answer to it, and that if not, like, stones will be thrown at me because, you know, my automatic thought is Chris Farley. Why I love Chris Farley. I don’t know what it is. I’m a big fan of the underdog stories. I used to love watching Tommy Boy all the time and in, like, the interviews with him and how much people loved him. If you know his story that he took his own life and had mental health problems, but he fought so hard to always try to make people laugh and not feel the way he fought. Unfortunately, in his circumstance, he did not get the help that he needed. But he left such an impact on the world for me. If I need a laugh, like dumb hug. I watched something with Cousin File, like the old SNL, the Tommy Boy movies, things like that, that would be who I would pick. Now, if I’m being serious and I were to pick someone dead or alive, which is also really hard. I’ve always wanted to meet Renee Brown.

I listen to all her stuff. I do all of her books. I’m determined to be on her podcast one day. So if Renee Brown ever gets a hold of this one she’s done so much work around shame, fear and vulnerability, and it’s been a big catalyst for my own work. So she’s someone who I’d love to meet as well.

Wow. Well, you put it out in the eater. I mean, earlier today, I said MBA. I would just put it out in the ether. It just makes it sound like a perfect fit. So.

Yeah.

MBA. Ms. Brown was on the list. And I think part of your Chris, probably, I think in addition to that, someone else that falls in that spectrum would be Robin Williams. It’s kind of, like, had the same demise and the same growth path. Great, influential people.

That kind of Will Hunting is one of my favorite movies. Yes, absolutely.

Great.

Yeah. Good question. Cool.

So going into closing, I mean, we had a great episode. You answered and fulfilled, like, these questions that I think anyone that’s listening can kind of get some action from them, get some activity from them, get some results and kind of listen to it and relisten to it, and it’s evergreen content that can move forward. But maybe you come up with some questions for me. So this is the time in the episode that I give you the microphone, the floor is yours, you become the host. What questions do you have for me?

Awesome. So first question is, what are some of those negative beliefs or insecurities or whatever, maybe, that you’ve had to overcome to get where you’re at? Because I look at you and all these amazing things you’re doing and it’s not easy.

No, it’s not. So to answer that question, I think I was always a big. I was kind of like the wizard of Oz. I was the guy behind the curtain forever. And I had successes in there, but then unfortunately, I had a stroke in 2018. And once I woke up from that stroke, I was like, okay, I’ve done all these things for all these people, but what am I leaving behind for my legacy? And so then my girlfriend at the time, which is now my wife, she was just saying, it’s time for you to step in front the camera. It’s time for you to become the voice. It’s time for you to become the brand. And I’m sitting there looking at her, and it’s kind of like internally, I’m like, how are you going to debate her? How are you going to argue with her? What are you going to say? No, I can’t do it for this reason. And I’m thinking of all these negative things on the left side, on the right hand side, I was like, do you have a stroke? Shut the hell up and do it. That was when I created the podcast.

I mean, I created my podcast roughly February of 2020, so it’s really like a year of change. And it was just kind of like becoming the voice, becoming the brand versus hiding behind the brand in that switch. In that journey, obviously, I became myself. That’s where I was the entire time and kind of my brand being boss and caged. I was a boss that was being caged the entire time. And now that I’m free to be myself, it’s kind of like I have all these opportunities. I can speak to people as great as you are, and it just gives me more insight and ingenuity to what I’m doing and where I want to go versus being behind the scenes.

I love it. See the courage to be yourself once you took that step, man, things just rapid fired. I have another question. Yeah, hopefully, what is one of your proudest moments?

I think one of my proudest moments is it happened recently, and my son was raised in an entrepreneurial family. I’ve always instilled him become entrepreneur for multiple different reasons, and one of them was kind of his personality. Like, you’re kind of a type personality, but you’re kind of a hermit at the same time. You want to be inside, but you want to rule your own thing. And it was like, with that demeanor, anybody you work for, you probably going to get fired in the first five minutes. So let’s figure out what it is that you want to do. And like, literally in the past couple of months, you know, after telling him this for like, years and instilling in him and taking him to conferences and meetups, he finally came to me. He was like, I think something that I would like to be interested in would be stocks. And I’m like, cool, well, let’s just try it. Then he started picking stocks, and we started buying stocks, and we started making capital off the stocks, and he was like, okay, he win more. So we had opportunity to take him a two day workshop, then workshop.

So now he’s at the point to where he’s diving more into forex and futures, and we’re grooming him in that space. I’m okay, like, you’re 15, so understand you’re 15. You finally found a niche that you can kind of play like a video game because you’re also a gamer. You could also do it and not necessarily be around people, but it gives you opportunity to grow wealth from 15. So, like, these next couple of years all about education. So by the time you’re 18 and you can kind of legally have your own accounts and everything else, you’re going to be well ahead of someone that’s 35 deciding to get into the market.

Yeah. That’s amazing. Very cool. Do I have time for one more?

Yeah, by all means.

Okay, so next question is maybe this is more so for some of your listeners too, but like, what is that voice, that negative or that imposter syndrome, those automatic thoughts that you have to learn how to talk again, what is that for you? That tries to keep you small at times, that tries to tell you that maybe you’re not good enough?

So because of my new brand of Boss Uncaged, and I’ve owned an agency that was cerebral, drew 60, and it was a graphic design agency. We build websites. We did all these things for clients. But now we’re in that shift, and I’m trying to develop I’m not trying I am developing a Boss Uncaged Academy that kind of educates authors, educates podcasters. So the switch between these two business models, there’s a lot of no’s for the cerebral side. I’m saying no a lot because I need my time to be focused on the bigger picture and the more longevity picture. So the transition obviously there’s fluctuations in income, right? So I have some people that are still paying in building and developing, and I have a team for that, but I’m moving away from that business unit. I’m getting more into the education side of things. So that’s kind of why I’m so every time I wake up and I may look at like outstanding invoices, I’m just kind of like, well, okay, those invoices for this brand, where am I at with this brand? Where am I at with the recurring revenue? Where am I at with my authors?

I authored seven books. I’m getting ready to publish my eight book, and I’m okay, I need to make sure this launch is situated to where it can streamline and funnel back into the academy and more so on the marketing side than just on the service side.

Awesome. Okay, and last question so far, if you had to have a last meal, like last dinner type of thing, what would it be?

Wow. I’m a foodie, and I actually created a foodie group as well, too. So it’s kind of like this. Obviously you always have like your stereotypical ribs, but I’m like scar go octopus. This is kind of like it’s a toss up between so I’ll probably lean more towards like the unusual. Something like a steamed octopus with like a marinara sauce would be awesome. I’m talking about an entire octopus using the ink to make the sauce and all that.

Yes. Love it. You can tell me some good places to go out your way because I like that kind of stuff.

Cool. Yeah. I’ll add you to that group as well too. It’s multiple different groups and for every part of my personality, I have a group for it.

That’s amazing. That’s so amazing.

Well, I definitely appreciate you taking time out your Friday, especially like your Zen day, right?

Yeah. Thank you for having me. It’s such an honor and I’m so grateful that you would consider me to be a part of your podcast and I’m going to support you in any way I can and I would love to link some of your stuff on my website as well so people can find out who you are.

Cool. Yeah, I definitely appreciate that. In the first 5 seconds of me, I already knew you was a badass, so it just made perfect. I got to have you on my show to deliver that value.

Awesome. Well, I appreciate it. I think you’re wonderful. I love what you’re doing. You went from a life changing experience from your health to now living fully and I’m really proud of you.

No, I definitely appreciate that, Mandy. And say Grant overnight. That was definitely a cool episode. I definitely appreciate. Thanks for tuning into another episode of Boss on Cage. I hope you got some helpful insight and clarity to the diverse approach on your journey to becoming an uncage trailblazer. Don’t forget to subscribe, rate, review and share the podcast. If this podcast has helped you or you have any additional questions, reach out and let me know. Email me at ask@sagrant.com or drop me your thoughts via call or text at 76223 three Boss. That’s 762-233-2677. I would love to hear from you. Remember, to become a Boss Uncaged, you have to release your inner Beast essay. Grant signing off.

Listeners of Boss Uncaged are invited to download a free copy of our host S.A Grant’s insightful ebook, Become an Uncaged Trailblazer. Learn how to release your primal success in 15 minutes a day. Download now at www dot boss uncaged.com free Book.

Mental Health Therapist & Co-Founder Of Mosaic Counseling Group: Mandy Morris AKA The Therapy Boss – S3E10 (#106)2022-11-09T15:20:35+00:00

CEO & Founder Of Uncensored Society: Kalpna Suthar AKA The Uncensored Boss – S3E09 (#105)

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Boss Uncaged Podcast Overview

CEO & Founder Of Uncensored Society: Kalpna Suthar AKA The Uncensored Boss – S3E09 (#105)
Are you as a father or as a mother doing enough to make your kids aware of what’s going on in the world?
In Season 3, Episode 9 of the Boss Uncaged Podcast, S.A. Grant sits down with the CEO & Founder of Uncensored Society, Kulpna Suthar.
Kalpna Suthar has made it her life goal to empower individuals, entrepreneurs, groups, and businesses in order to maximize their potential and expedite their success by assisting in achieving their goals and improving their performance through various business strategies.
She has been helping people in the fields of Sales, Marketing, Finance, Operations, and Leadership as well as planning, creating, and executing profitable events, mindset, and life-work balance.

Kalpna transitioned from having several health issues at one time to closing sales, streamlining businesses, and managing their finances to hit monthly targets before embarking on her own. Now she is running her very own business, coaching and training others.

By implementing a CEO attitude and opportunistic view in all of life’s situations, she is able to help others find their true potential and achieve goals they never believed possible!
So successful are her methods that in 2016, Kalpna received a letter from the Queen of England advising her that her book had been specially selected to be placed in the Private Royal Library. Furthermore, she was presented with an award for “The Authority in Inspirational Journey to Success” at her book launch in Toronto, Canada for her outstanding contribution.
Don’t miss a minute of this episode covering topics on:
  • What can Uncensored Society do for your business
  • What is Kulpna’s morning routine
  • What tools is Kulpna using in her business
  • And So Much More!!!
Want more details on how to contact Kulpna? Check out the links below!
Published Books
My book is called “Never Judge A Book By Its Cover – My Inspirational Journey to Success”

Boss Uncaged Podcast Transcript

S3E09 Kalpna Suthar.mp3 – powered by Happy Scribe

Boss Uncaged is a weekly podcast that releases the origin stories of business owners and entrepreneurs as they become uncaged trailblazers. In each episode, our hosts S.A Grant And guests construct narrative accounts of their collective business journeys and growth strategies, learn key success habits and how to stay motivated through failure, all while developing a Boss Uncaged mindset. Break out of your cage and welcome our host, S.A Grant.

Welcome back to Boss Uncaged Podcast. So our guest today is coming live from the UK, and we just had a whole conversation about her name. So for right now, her name is going to be Kay. But she’ll obviously tell you the full details of her name. And every guest that I have on the show, I always have a fun opportunity to get them a nickname. So I’m going to nickname her The Uncensored Boss and she’s going to tell you why very shortly. So the floor is yours, Kay. Who are you?

Awesome. So my name is actually Kalpna Suthar, but I go by K Suthar because there’s been so many people that have been having difficulty with pronouncing my name right. So I thought, let’s make it easier for everybody and just call myself K. I am the CEO and founder of a company called Uncensored Society. It’s not a porn site, I promise you that. A lot of people have asked me that and it’s not okay. But if that gets you going to my website and intrigue you, then please go ahead and do so. But you will not find any of the thought. What it is, is the type of coaching I give to people. And my coaching is all business related. And I coach people in five main pillars of business that’s crucial in any business, whether it’s online or it’s a brick and mortar business. And that’s sales, marketing, finance, operations, and leadership. Now, I do have elements in there about mindset because it is very crucial, especially if you come from an employee mindset and go on to a business owner. Mindset is completely different. And when you’re scaling also your business, you need to make sure that your mental state of mind is growing with you as well as your business and that you’re able to kind of as a business owner, you’ve got to be creative and think outside the box. Right? So we go into all those kinds of things as well. And also having, I say, balance, career and life balance. But it’s more of creating harmony with everything that’s going on. Right? Because I don’t think that you can create an equal balance with everything that’s going on because you got things shooting from you from all different places, right. All different angles. But it’s making sure that everything that you do have got going around in your business and personal life that is all in harmony.

Nice. So let’s talk about you a little bit more, right? So it seems like you have multiple different principles. You’re pulling things in from the operation side, you’re pulling in things from a sea level side, you’re pulling in things from a marketing side. That’s a lot of different things to juggle, and I definitely commend you for taking that journey. But if you could define yourself in three to five words, what three to five words would you choose?

Three to five words. Three words. War, Real, Relentless.

So going off of the relentless part, right, let’s talk about your journey a little bit. Obviously, you’re overseas here, you’re in UK. Where did your journey start? Like, did you wake up on a random Tuesday as a kid and say, hey, I want to be an executive coach? Like, how did that come to for me?

Oh, my goodness. I feel like that everything that’s happened through my entire life has always been an accident, right? And people say there’s never an accident, there’s always a reason for why things happen. Believe it or not, before I even joined this industry and starting my own online business, I was actually a police officer in London for six and a half years. That’s all I knew. And even that I applied as a joke, complete joke. I didn’t think I would even get in, right? And what’s so funny that you can’t see on Zoom or on a podcast or anything like that, but when I tell people this on a live event, their jaws drop. And the reason for that is because I’m only four foot eleven, right? So people are like, how the hell did you get into the police force? Isn’t there a height restriction? I was like, no, that’s called discrimination, right? And so I was doing this for six and a half years. And one day I woke up one morning, went to the shower. Soon as the hot water touched my skin, it just started burning. My skin was on fire. I jumped out, went to have a look in the mirror, and I found out that my entire body had come out in a rash. I didn’t know where that came from, how that happened, because the night before, I went to sleep perfectly fine. And so I rushed to the hospital, had all these tests and exams done, find out what was going on with me. And I remember at the end of all of that, I sat down in the doctor’s consultation room waiting for him to come in to give me my results. And when he walked in, he looked straight at me and he goes, you were lucky you got here when you did. So I said, wow. What’s going on? What’s happened? And he goes, if you didn’t get here when you did, your throat would have closed up. And so at that point, I was like, Holy crap, what if my throat closed up when I was asleep? I would never see the next day. And so I continued asking him, why did this happen? What is going on? How can I fix this? And he goes, this type of rush is caused by being overly stressed. So I didn’t realize how much my job was actually stressing out my entire body, physically, mentally, emotionally. And it makes sense because when you’re in that job, all you’re doing is chasing bad guys and it’s all negativity and all bad things. You never, ever hear good news, right? The good news would be, oh, we caught that rapist, right? That’s the best news that we would get. But again, that’s very negative. And so even though I did enjoy doing it, I knew that I could make some changes because this isn’t working for me anymore. And I’ve spoke to people about this several times on my journey, and so many people have had similar stories. And so I just decided that, you know what? I can’t do this anymore. I don’t have a plan B because I wasn’t expecting this, right? But I had to quit. And I left my job not knowing what I was going to do next, but knowing that I had enough money for the next six months to figure this out. And like most people, I kind of went, that would be kind of nice to be my own boss, right, but not knowing what kind of business, what products or service that I would want to be selling. And so at that point, that’s when I kind of went along this entrepreneurial journey to figure out what it was that I really wanted to do. And it was so funny because the minute I quit the police force, all of a sudden all these doors started opening for me and all these opportunities were coming my way. And I was like, Hold on a second. So all I had to do was quit my job. Why didn’t no one tell me that? I would have done it years ago, but there’s always a time and a place, right? So I guess I have to be in that situation for a period of time to learn. And I realize it’s now reflecting back to appreciate the good. Because I’ve seen so much of the bad and the negative that goes around in the world that I guess I needed to see that in order to appreciate the good that was coming towards me, right? And so this is where I kind of jumped in these different opportunities that were coming my way. And it was just ridiculous. I would jump from one thing to another to another to another, everything being completely different. But what did happen is I came to realization that I really want to work in live events. I don’t know what it was about it, but I was like, that’s what I really want to do. I have no qualifications. I had no experience in it. I don’t know how it was going to happen, but I was like, I’m going to work in events I’m going to be international, and people are going to know me. And that was my intention and nowhere of a life. Two weeks later, I was approached with an opportunity. The opportunity was to work at live events internationally, learning from marketers gurus, online business owners, speaking on stages. And I’m like, no way. And they said to me, yes, if you are ready, we want you to get your bag packed, and you got to be in Malaysia in two days. I’m like, what the hell? Is this actually happening? And the thing is, at that time, I had nothing to lose. I wasn’t in a job. So I was like, Let me just see how this goes. And I was doing that for several years after, and I’ve traveled all over the world doing exactly this. And the number one thing that I did learn with the big eye opener is in corporate, you have bosses. In business, you have leaders. And it was so funny, because in the short time period, I think it was the first year of me kind of going to these live events and learning from these entrepreneurs that I learned so much more in that one year than I did in six years in a police force. In fact, in that one year, that’s when I actually wrote my book, “Never judge a book By Its cover”. And what that book is really about was basically it was an eye opener for me to go from corporate to the business world. And all these different adversities that I had gone through were something that was I guess it was building thick skin. It was building character. And when you do go into the business world, you will find that you need exactly that. You need to be able to have thick skin, because the amount of rejection that you get when you first started out is ridiculous. But you got to keep pushing. And I remember there was another opportunity that I had to fly, and I moved to Bali, and I lived in Bali for two years, and I absolutely loved it. But I flew to Costa Rica, and they said to me, we want you to come to our live events, manage it sales, train a team, all this good stuff in Costa Rica for about three to four months. I’m like, freaking amazing, right? And on top of that, they said, we’ll pay for your flights. We’re paying for your apartment. We’ll pay for food and water. And I’m like, It can’t get any better than this, but it can because they were like, I want to pay for your services, all right? It’s a win win. Why the hell wouldn’t I do that? I flew over there with the intention of being there for three to four months, and I was there for three weeks. The company went bust. Click of a finger. I had no shelter. I had no food. I had no water. I didn’t have any of my basic needs because everything was being paid for by this company, and this company now shut down. So now I’m in this foreign country. I don’t speak the language, and I’m like, how the hell am I going to get out of this situation? I also had two other people I was working with on the team who were pulling out their hair, stressing out, so they don’t know how the hell they’re going to get out of this situation now and the really funny thing was I could not stop smiling or laughing on the inside. And you’re thinking, why? Why would you be smiling or laughing in this situation? And the reason being is when you think of the Tony Robbins, the Les Browns, when they became homeless, when they were like, you know, in this biggest rut in their life and they had to get out of it, I’m like, Well, I’m in now a similar situation and now they’re millionaires. Maybe I’m on the right track, right? And so I have to have a different perspective in order to get through it. And everything is about perspective. I could be in a corner crying my eyes out, pulling out my hand, not knowing what the hell am I going to do? Or you kind of get empowered by the situation. You’re going to figure out a solution. And as a business owner, and I said it to all my clients, no matter what you go through, you’ve got to be able to be creative, to think out of the box, to have solutions. Because when you’re in business, there’s going to be certain things that come your way that you’re not even going to think of. I mean, look at the situation we’re in now, the pandemic. No one saw that coming. And so many businesses have failed because they weren’t able to what’s the pivot? Pivot the business right now, you’ve got to be able to pivot and shift because at the end of the day, we have to adapt to the world. The world will not adapt to us. And so I had to kind of figure out, okay, what am I going to do to get myself out of this situation? The positives were I’m in a hot country by the beach, under the sun. I could sleep out on the beach, right? It could have been a cold country where I could have do that. But then I realized I’m like, hold on a second. I’ve been around these gurus, these speakers, these multimillionaires, teaching people about marketing, sales, events. And what I decided to do was go to these different resorts, hotels that were on the beach front, and show people what I knew, what I could do for them and how I can bring leads in. And then I’ve got my laptop and start showing them. Look at these reviews. Look how successful these people have been by what we’ve been able to do for them. Would you like the same thing? Would you like me to show you how to bring more customers to your business? Guess what they all said.

The majority of them would say, yeah.

Yeah, especially when they could see if they actually hired a coach. It would cost them thousands of dollars. All I was asking them was to help me with my basic needs. So by doing that, I eventually was able to kind of have my basic needs met, raise a little bit of money to get my flight changed, to get out of Costa Rica and go back to the UK.

Very nice in that story, there’s definitely a lot of moving components, and I think that from that, it stems to the systems that you have in place right now. Right? So kind of what systems do you have in place? When you’re working with somebody, let’s say somebody walks in the door brand new, you do an evaluation, then what’s the next steps?

Right? So joining my program is only application based only. Okay. And the reason for that is because, like I said earlier, the type of coaching I give to people is not going to be a pat on the shoulder, a rub on the arm. It’s going to be a kick up the back side. Why haven’t you done this? Right? Because at the end of the day, what I’m there to do is to get the result that my clients are looking for. Now, if they’re going to be giving me excuses, if they’re going to be telling me why they can’t do something rather than how they’re going to do or figure something else out to make sure that they can do this, then you can’t be on my program. I only want the people that are raw, real, and relentless in achieving their dreams rather than those that are going to be giving me excuses. And therefore, the application base only helps me evaluate what kind of person they are, why they want to do this now, what have they done before, and what is going to be the motivation to keep them going on this journey.

That definitely makes a lot of sense. So in the perception of success, right, I mean, obviously you just kind of told us a story that’s associated to a timeline. The perception may be this just happened a couple of years ago. It’s an overnight success story. But in reality, how long have you been on this journey?

Oh, goodness. I have been on this journey since 2015.

Okay.

So there’s no such thing as overnight success. I don’t believe in it, and I will never tell anybody that it exists. It doesn’t. I don’t know anyone that’s successful. An entrepreneur has done this overnight. It takes many, many years just to build your business. And that’s why I say to people, if this is what you’re going to be doing, if this is what you’ve decided, then no matter what comes your way. You’ve got to keep going. You can’t give up. If you’re going to give up, then I’m not being funny, but go and stay and stick with your nine to five job, okay? Business isn’t for you if you’re going to give up on the first, 2nd, 3rd hurdle. Because guess what? There’s going to be thousands of hurdles coming your way.

Yeah, definitely. Right? So let’s take it back. If you can go back in time, let’s say in the last ten years or so, since you kind of coming from being a police officer and then going into what you’re doing right now, is there one time frame or one thing that you can kind of pinpoint and go back and change if you could change it and do it all over again?

Do you know what? There is one thing I wish I could change, and that was I wish I knew about the entrepreneur world a lot sooner than when I did know about it. Right. But then I guess most of my 90s was trying to my 20s was trying to find myself, right? Because I literally jumped in so many different jobs in my twenty s, and not until I hit my 30s that I was like, right, this is what I now want to do. So, I mean, in my twenty s, I was a hairdresser. I worked with youth work, deaf kids doing sign language, right? I worked in corporate, doing sales and marketing. Then I worked oh my God, working with the mayor of London and then switching to politics and working with liberal Democrats. And it’s finding out that politics has more criminals than the prison system. So I jump from one thing to another constantly. And one of the things that I guess is my strength, I didn’t realize at the time, but now reflecting back on it was I had so many people tell me I’m living wrong. You’re living wrong. You’ll make a fine one job, stick at it, retire, and then enjoy life, right? And I’m like, no, there’s got to be more to life than this. And so because I was constantly going against the grain, people kept telling me, no, you’re doing this wrong. This isn’t how you meant to live your life. You meant to get married, you meant to have kids. You meant to do this, you meant to this. And I’m like, what if I don’t want that? And so the more people told me that I’m living wrong, the more of a motivation it gave me to prove them wrong. I mean, I was also going down the career of being an MMA fighter. I love to fight. I don’t know what it is, but hurting people pretty cool, right? And I don’t mean that in the meantime, but it was exciting for me, right? And then learning and training. Had to fight and then getting ready for my first match in Thailand. Oh, that this is it. It’s going to be huge. And I didn’t even get to my first match because during training I ended up injuring myself. My entire spine was all over the place. I was in hospital, had a dog collar on. They told me if I continue doing this, then I will end up paralyzed. So there are so many different career paths that I chose, but it just wasn’t working out. And then I had to pivot and find something else. Exactly what people have to do in business. If it doesn’t work out, you’ve got to pivot and figure it out. So I guess at that time I didn’t realize it and I was just kind of killing myself, kind of thinking, why is nothing working out? What is going on? What’s wrong with me? Right? But not realizing that all of these were lessons to be learnt to get me ready and prepared to be a business owner and entrepreneur myself. So the only thing that I wish I could change is that I wish that I learned this a lot sooner.

That leads me to another question. Obviously on one part of your life you were around a lot of influential people and it seems like the other part of your life you probably were around influential people, but you were not necessarily listening and you were kind of searching, you getting the wrong advice. So it kind of brings me back to your earlier days. I think the entrepreneurial spirit has been in you and hence why you jumped around searching for things. But did you have anyone like your dad, your mom, aunts, uncles that were entrepreneurs that you may have seen them in that area of expertise growing up?

The only person that was an entrepreneur, such was my dad, because he had his own business. But again, what I did see when I was growing up is that, yeah, he did have his business and he showed me how to, you know, had to work some of his business and little things, tasks and things like that to do. But guess what? Again, because he was in the fashion industry and he didn’t adapt or pivot, his business went too. Right. So I saw some of it, but then I didn’t see the other side of it, right, and just saw the bad rather than the good and actually been successful for a long term. So the reason why I decided that I would love to be my own boss wasn’t necessarily because of my dad. The main reason was in corporate for many years and different roles that I had, I didn’t understand these managers, supervisors, these bosses, right? And every time me and these bosses were always going against each other because I’m like, it doesn’t make sense. Why are you telling me to do X, Y and Z? It doesn’t make any sense doing our processes, because then these are the consequences. Explain that to me. They couldn’t explain it. They just dictate, just do it. And in my head, I was like, no, because I need to understand the logic. If there’s no logic behind it, why am I doing it? And so I’m like, I kind of went through that years and years. If I had a team, if I was managing a team, I would never do this, and I’ll do it this way, right? So then I was like, well, why don’t I show people how to actually build a business and manage your team the right way, right? Show your team how they’re able to grow with the business. So I guess that’s what I set out to kind of build a business to prove all these other bosses and managers, but that’s not how you do it. And the funny thing is, on my entrepreneurial journey, when I was doing this event, one of the people, two of the people that actually attended my or one of the events I was at in London was my two business studies teachers from college, right? And what was so funny was that even though there were business studies teachers, they came to one of my events to learn about business, right? Then it was almost like the penny dropped. They taught me about business, but yet not one of them had ever, ever started or owned their own business. And that’s when I started learning about how school was so upside down compared to the real business world. And that when you actually finish school, college, or you study business or study whatever it is, it doesn’t actually prepare you for what the real world is actually set out for. And so when I first got my mentor, my coaches, because I totally believe in mentoring coaches, without them, I wouldn’t have got as far as I have done right now in such a great speed. And the first thing that one of my mentors, that she told me was, everything that you learn in school, forget it. Forget it. In the real world, in business, it doesn’t work like that. And so I’m like, so why do people spend thousands of pounds of dollars in education learning about business, learning about whatever it is to be successful in life, when it doesn’t actually work like that in real life? And so I kind of have to clear my mind and learn all over again with a blank canvas because that’s the best way to learn. There’s a lot of people that I’ve come across where they’re almost like a little bit of a know it all. Oh, no, you don’t do it like this. You do it like that. No, what you’re saying is wrong. You’ve got to do it this way. But then you’re like, well, hold on a second. You’re telling me how I should run a business, but yet you don’t have a business. Why am I going to be learning from you? There’s a difference between opinion and advice. Now, if I come to you and maybe I don’t know what your entire background is, but maybe if I came to you and said to you, I need advice on motor mechanics, right? And that’s not what your profession is. And you say to me, maybe you should do X, Y and Z, because that’s not your skill or your profession. That is advice. Sorry? That is opinion. That’s not advice. If I go to you about maybe about business, about marketing, about podcasting, right? And I say to you, S.A, I want to start my own podcast. What should I do? How should I start? What system should I use? Right? And you tell me, you need to do this and this. That’s called advice because that’s what your specialized skill is. So you’ve got to be very careful when you’re on this journey about taking advice and opinion from certain people.

Yeah, I definitely agree with that. So just to touching bases. I think you alluded a couple things. You talked about your dad being an entrepreneur. You grew up in that, but you also see his failures, right? So there was, like, two sides of the coin. And I think that’s part of entrepreneurship, to your point that you said earlier, you have to fail and keep failing. And if you fail once and you give up and you weren’t cut out to be in this area of expertise, so failing is part of the journey. So part of that failure, right, is also like failing with family to a certain extent. And I think you kind of seen some of that. You’ve probably seen some stresses that your dad was going through. So with that, how do you currently juggle your work life with your family life?

Honestly, it’s funny because my family, my parents still don’t understand what I do, right? They still tell me, how do you make money on the Internet and a phone and a laptop? Like, how does that work? And no matter how much I try to explain it to them, it doesn’t make any sense, right? But what they do realize is, oh, Mum wants a garden redone. All right, Mum, let me get that paid for you and get it done. She’s like, what? You can do that? I’m like, yeah, my brother wants a new car because he has a job up in Scotland and needs to go back and forth in the four hour drive. So I was like, okay, let me get that for you. When they see that I can do these things to make life a lot easier for my family, that’s when they started backing off. And you’re like, okay, do what you got to do. Do your thing, because clearly it’s working. They don’t know anyone else in the family that’s doing what I’m doing and being this successful.

That’s definitely interesting. So, I mean, just talking about you was a police officer, right? And obviously with a police officer, there’s a regiment. To that. It’s very strict and linear to a certain extent. And then becoming a business owner kind of falls into that linear thing to where you have things and systems in place. So in your day to day, like, what is your morning routines, your morning habits look like?

Oh, good. So it’s funny because I do like to get up early, say earlier, I say about 07:00 A.m.. But what I’m finding is that as more and more things are being added and as we get bigger and bigger, there isn’t enough time in the day to get everything done. And now I’m like, okay, maybe I need to get to a point where I’m waking up 04:00 A.m. In the morning just to kind of fit everything in. But what I would like to do, and one of the first books I read in order to get my morning a lot more organized, is Miracle Morning. I don’t know if you’ve heard about that, but Miracle Morning, you have to read it if it’s audio or in a book, however, you have to have to read this. Now, it talks about taking time out for yourself to be able to focus, to get clarity. Because when you are in a business, there’s so many things coming at you. Even with your personal life, you’re going to have so many things coming your way that you got to deal with. So make sure you always take some time out in the morning. So whether you want to meditate, you can do that. Journaling. I’m not a meditation type of person. I’m still trying to work on that. I don’t understand how meditation works, but I can’t stop my mind from keep running, right. So I’m still working on that. But journaling jot down anything that’s on your mind. A lot of people get stressed out because of everything that’s going on in their head. They get overwhelmed. And what I have started to do is, or I’ve been doing for the last couple of years. I keep a notebook beside my bed, and if there’s anything going around in my head that I’m stressing out, write it down. The minute you put pen to paper, guess what? It kind of comes out of your mind. And then you’re able to sleep a lot better. Because a lot of people say don’t sleep, they’re tired. Because they’re tired, they can’t get the day I’m going right. They can’t get tasks done. If you put it down on pen and paper, all that stresses actually leaves your body and you’re able to kind of focus. Start journaling in the morning. So start telling yourself, all right, how you’re feeling. People don’t like to talk about how they’re feeling, right? And one of the questions I always like to ask people is not how you’re doing? How you’re feeling today? Right? Yeah. So always write down how you’re feeling. What has made you feel that way? If it’s a negative feeling, how are you going to get yourself out of it? Okay? And being aware of how you feel is so important because that’s how you’re going to be starting off your day. If you’re going to come up waking up in a negative mood, guess what? Your whole day isn’t going to work as planned, okay? Make sure you drink plenty of water. I keep so much water next to me constantly. I’m sipping away all day long, all night long. You’ve got to make sure you keep hydrated and make sure you eat, okay? People like to skip on breakfast. I have trained my body that if I don’t eat breakfast, I don’t run, I don’t focus. I can’t get on with my day. I have to make sure I eat. And it’s so funny because with everything that’s going on during my day, my week, my month, I have to actually scheduling breakfast, lunch, and dinner in my diary. Right. Otherwise, you tend to skip meals because you’re like, oh, let me get this done, and I’ll eat. Oh, no, there’s something else comes up. Let me get this done and eat. And by the time you know, a whole day is gone and you haven’t eaten and you’re starving, and if you’re going to continue going down that route and not looking after yourself, then you will not be able to serve your clients the best that you can Right?.

I mean i think you brought up a good point. This is usually the part of the episode that, I mean, literally nine out of ten people that I speak to that are successful people, they always elude when I ask that question about their morning habits, the insertion of, like you said, either meditation or some kind of workout or reading a book or journaling. So my next question is kind of like a three part question. I think you answered one earlier, but we’re going to get more into detail of that. So the first part is, what books did you read? I mean, coming from being a police officer into a full blown executive entrepreneur and coach, there had to be some books or audiobooks that kind of helped you transition. What books are you reading now? And then I want to talk some more about your book and how that book got into the Royal Library.

So there has been so many books I read. I’ve actually got boxes and boxes of books that I’ve read. And in fact, when I went to Bali and lived there for two years, I decided that I don’t want a TV. I’m not going to have a TV, right. And I’m just going to buckle down and figure out this whole mindset entrepreneur journey. And in fact, because I didn’t have a TV, I managed to read a book a month and went through so many different books. And I remember that me being in a bookstore in Bali or even at an airport was the number one thing I had to do, right? I was out. What’s going to be the next book? Now, there’s been so many different books that I’ve read, I’m just kind of thinking through, God, which one was the best one? Like I said, ”Miracle Morning” was definitely a good one because I read that more than once, right. And that’s really helped out with my morning routine. Oh, God. It’s just kind of flowing out of my head because the books, I can see them, but I can’t think of the name. What I can do is send you the list, and maybe if you want to put that in the show notes.

Well, I got something better for you. I actually own a book club, so every time I ask this question, all these books from my podcast go into my book club. So right now, we’re reading a book per week to get to 52 books per year.

Awesome. I can definitely send you or even your book club a list of books that really help me even change your perspective around. Oh, my goodness. That’s what that was for. Because sometimes the penny doesn’t drop until you read something or you see something, right? You’re like, okay, that makes sense now, but I can definitely send that over to you.

Appreciate it. So let’s talk about your book. I was kind of reading some information about your book, and it was a statement that the book got accepted into the Royal Library. So that’s like a topic that you usually don’t hear about. Let’s talk a little bit more about that.

Okay. So again, this is something that happened by accident, right? And in fact, I wrote to several different people, including Oprah Winfrey, Ellen DeGeneres. Right. And then I thought, let me write to the queen’s and see what happens there. And it’s so funny. All the people that I wrote to the queen was the only one that replied back, right? And what that was, is I was just telling her about what I’ve done, my journey, what I’m looking to do, and the different adversities that I went through and everything. And she wrote a letter back saying, acknowledging what I’ve done, congratulating me, and then also telling me that she has a copy of my book and is in the private Royal Library, which wasn’t something I was expecting. And the other funny thing about that was when I wrote to all these different people, I didn’t think I’d be hearing from them because I didn’t actually receive that letter from the Queen till three months later down the line. And when I did get it, I thought someone was pulling the prank. I was like, this is a real. And I’m looking at the paper, and I was turning it around. I’m like, this is actually real. But it was on royal paper. It was embossed with the royal logo, the royal crown. And I’m like, okay, this is going to be real. Right. So when I received that letter, I was just so shocked that all people, the queen actually replied back to me.

Wow, that’s definitely interesting. It’s a little bit of, like, marketing ingenuity, right? I think most people would say, okay, how do I market my book? How do I actually get my book out there? And they’re using the traditional means, whether it’s Facebook ads, whether it’s Amazon ads, whether it’s going through like a PR or PR agency. And for you, you kind of took it upon yourself and you’re like, I’m going after the big wigs. I’m going to send them a letter with the book and then let fate take over at that point in time. And I think you got the results, at least one out of the three results that you were potentially maybe hoping for or maybe just shooting in the dark. And then when it happened, it was kind of like, this is something that I now can utilize and step and repeat and market with any other book that I have moving forward, which is definitely a great journey.

Yes. The main thing is you hear loads of people say that they’re the number one best seller, but you never ever hear anyone saying they’ve got a book in a private royal library. So again, that marketing point of view, it makes you stand out and unique and different compared to anyone else in the industry.

Yes, definitely. So let’s talk about words of wisdom. Obviously, you’re coming from, like, I would say, I sit in the middle between 50% creative, 50% analytical, and it’s like you’re coming from being a cop and then you’re becoming more of an executive coach. You have a lot of creativity in the way you’re monetizing things. Prime example, your story about being on the beach and trying to figure out, how do I get capital to get out of this country? And you went door to door not into people’s houses, but you went hotel to hotel and came up with a strategy that became fruitful. So if I am an entrepreneur and I’m stepping into the space and I’m looking at an international market, what would you tell me to help me to continue on my journey?

First of all, if you want to go international, I always tell people, if you’re going to do anything, then go big. But what you need to realize is that you can’t just go big the next day, decide that you’re going to start a company today and then expect to be international the following day. Right. It takes steps to get there. First of all, find out figure out how you’re going to be successfully locally, nationally. Right. And then as your business grows, you will start growing. You’ll start becoming international. People apart from in one country or whatever state you’re in, will actually hear about you. That all happens gradually. And so take it step by step and take it one at a time and realize that any little wins that you have each day is exactly that is a win and you’re moving forward. If you’re going to be one of those people that needs to make it happen right now, and it doesn’t, you’re going to quit, then go and get a nine to five job. Because when you’re learning business, growing a business, you’re in it for the long term. And any business owner entrepreneur can tell you that it doesn’t happen overnight and it does take years for you to grow internationally and to be well known.

I definitely appreciate that. So, I mean, how could people get in contact with you? Do you have any online offers? Like what’s your social media profiles?

Oh my gosh. What I would love to do, S.A, is give your audience a gift, if that’s okay.

Yeah, definitely.

So I have a gift, and it’s called “busy versus productivity’. Right? And what I have found with people, especially right now, with COVID and Pandemic going on right now, people are so stressed out, they can’t get clear, they can’t get focused on what they want to do. They want to do so many different things. They’re telling me they don’t have the time to do it. So what I have created is this worksheet and a video for people where I actually explain to them how to achieve their short term and long term goals, right? Explain them how to break down the steps and what they need to do each day, each week, each month in order to reach those goals. And what people can do is they go to my website, www.uncensoredsociety.com, and sign up there. They’ll be able to get the video and the worksheets to help them go through that. Also, I do have a Facebook group that will actually give them more guidance, more training, more support, and that will be, again, uncensored Society group on Facebook. Once you actually download the worksheets and the video, you’ll get a button underneath that will actually take you to my Facebook and you can go on there. If you’ve got any questions, any queries, then I’d be happy to answer them. Our team will be there too.

Nice. Nice. So we’re going to some bonus questions. Right? Outside of your family, what is the most significant achievement to date?

Most significant achievement? Oh, wow. Okay. So I guess my biggest, biggest achievement is working with this company where they were already making a million dollars a year. They hired me to say that he wants to make even more. He wants to scale up even more. And he goes, I need to come into my business, do the tweaks, the changes, the policy, whatever it is that I need to do to make him more money. And so he gave me kind of a blank canvas, and I said, what does more money mean to you? And he just said to me, just more than what I’m getting right now. So I went, and this was in Australia, completely rearranged a team, hired new more people, put new policies down. And I said, again, it’s not going to happen overnight. But because he’s an entrepreneur, he understands this, right. He’s already making a million dollars. So it’s not a small company where, you know, making the first hundred thousand, 200,000 is easier than actually having a company that’s making a million dollars and wants to scale up. Right? So we implemented more events, different cities, different countries, and trained up the team and it’s funny because the biggest disadvantage here was the team that were already there were very stuck in the mindset that we’re doing this. Why do we have to change? We’re like a little family. Why can’t we continue a little family? Well, if you’re going to have this business and treat it like a family business, then there’s no way the company can grow, right? So I was also trying to train the team on how to shift their mindset, the perception, because as guess what? The company grows, the more their pockets will be filled, right? And so it was all of that training, too. And so the first four months of me doing all these changes as a company, he made his first million dollars. By the end of the year, he tripled his revenue.

Nice.

So that to me was a big deal because he put all his faith into me to completely change his entire organization around, to make him more money, to make it work. But it wasn’t just about him. It was about the team, the individual, the people were hiring, people, training that also needed to understand the changes.

Definitely. So my next bonus question for you. If you could spend 24 hours with anyone, dead or alive, uninterrupted for those 24 hours, who would it be and why?

I’ve got to be Grant cardone. Yes. I love Grant cardone. And you know what? I’ve known about him for many, many years. But it’s not until recently, right? And my mentor actually told me this. He got me to watch Undercover Millionaire on Discovery Channel. If you haven’t watched it, if you already haven’t watched it, oh my God, go and watch it. And what really got me here was there were these three entrepreneurs I don’t know if you’ve seen it, three entrepreneurs. One of them was Grant cardone. They’re already multimillionaires billionaires, have several businesses. They were given a different identity. They were thrown in a town that nobody knows them with just a truck, a phone, with no contact. They don’t have the network and $100. And they were told that with $100, they got to build a million dollar company in 90 days and seeing Grant cardone. And these are the two entrepreneurs who are female hustling and getting to know the community and building this company out of nothing. And in 90 days, the goal was to make a million dollars. Grant Cardone created this company out $100 not known and he won’t do anything and it was evaluated at 5.5 million.

Nice

Right? When I saw that, because you see the emotional turmoil that each of them go through that every entrepreneur business owner goes through. Right. But you got to keep pushing. And once I watched this and I was on it every week, I was watching it every week, I was like, I need to meet this man. Because when he started building his team, it was funny. His team hated him. They absolutely hated him. Right? But he realized he was aware of this and he corrected it. And it’s only because he’s like proper, go, go, let’s do this, make it happen. Pushing and pushing and pushing, right? But all that pushing, all that kind of the stress, the headache, and build a team and communicating with his team and making sure his team, all of that, he ended up going way beyond his target goal of a million dollars and created a $5.5 million company.

Grant is definitely a legend, and he’s well on his way to become a billionaire. So, I mean, he’s past the halfway mark at this point, so I definitely could definitely see Grant Cardone. I mean, he’s a beast. He’s a monster, by all means. So, going to closing, obviously, I think we had talked about you starting to create your own podcast and working into that market space as well. So I always get whoever I’m interviewing the opportunity to take the microphone and to interview me. Ask me any questions that you may like. The floor is yours.

Oh, awesome. Okay. So I am thinking about creating or starting my own podcast. I haven’t decided what I’m going to launch it trying to figure a few things out. But you’re very well known in the podcast industry. You’ve done many of these things. What is one of the things as a startup podcast host that I should be aware of that many people don’t really talk about?

I think it’s so many different moving pieces and components to create this puzzle. Right. But I would say something that most people don’t really put time and effort into is the branding. Right. Kind of establish a brand based upon your target audience. For example, my brand talks to business owners and entrepreneurs just by the keyword of having boss in there, and then the iconography kind of supports it and it leaves room for multiple interpretations. It’s an arrow, it’s a person, it’s talking about me, it’s talking about exploding out the cage. I hit every version of it. But the goal when I created this logo is exactly that. I want people to be able to give me their interpretations of it because we can talk about it. And then that becomes the lead magnet or a gateway for me to talk to them directly about them and what they’re trying to do. So for you, obviously, you have a brand that’s uncensored. You just have to figure out how do you take that uncensored brand and target that audience? Are you an uncensored boss? Are you an uncensored entrepreneur? Are you an uncensored executive? And make sure that keyword of your target audience is in there and make something visual that you can put to that target audience. That’s the first thing before you even get into podcasting. It’s something that needs to be established.

Okay, I’ve got another question for you. Thank you for that. I’ll definitely have to look into that a little bit more. What got you into business?

It’s one of those things. At first, I didn’t realize that I was 50% creative, 50% analytical. I did graffiti back in Brooklyn as a kid. I’ve always had, like, a sketchbook I was always drawing. Then when I was I got kidnapped by my parents, came to Atlanta and graduated from high school. And they were like, hey, here’s art school. Went into art school. And I was like, oh, my God, I love this. I love the creativity. I love the technology. But something was always missing for me, and it was like, I’m creative, but there’s something else called me. And then I went into more technical. I became more of a web developer, a web designer, more code and more multimedia and video and audio. And I’m like, this is cool too, but something still missing. And so then on that journey, I started getting into the entrepreneurial spirit, and I started hopping from industry to industry. Got a Series Six, got an insurance license, became a travel agent, and just kept hopping around and learning all these multiple different principles. And that’s when I was like, AHA, I should have went to school for an MBA, because I’m really more of a business person that has creative tendencies.

Right okay, my last question to you is if I could do one thing for you or your business, what could that be?

I think one thing right now, my next phase of my business is that I am starting to develop and create, as we speak right now, a Boss Uncaged Academy. So in that academy, it’s segmented based upon principles of my target audience, which is authors, podcasters, entrepreneurs, course creators. And there’s a multiple different overlaps within these structures. And example of that is, like, if you’re an author, right? Then I would say author should have a podcast because you have more than content to talk about or to interview someone or vice versa. If you have a podcast, then why not take all your podcast episodes, transcribe them, and make them into books? So, like, for me, what you can do to kind of help me in that space is maybe put me in front of people that I could essentially interview that may need some of these services more so on the academy. So you can kind of help them on your executive side, and I can help them execute on the back end side.

Okay, that would definitely be a conversation I would like to have a bit further to kind of dip into that a bit more. But yeah, we can definitely look into that. That’s not a problem at all.

Great. Well, I definitely appreciate you taking time out your day. I think you guys, what, 6 hours ahead of us right now?

Well, it’s 2:30 PM at the moment.

Got you. And it’s 09:30 AM on the East Coast

Oh okay.

I definitely appreciate you taking time out of the middle of your day to kind of get on this podcast. I think you gave a lot of insight, a lot of detail, a lot of passion, a lot of who you are. And just having such an interesting journey from being a police officer to being like an online executive coach that has their own brand and their own system in place. It’s like a night and day difference. So I definitely appreciate that.

Well, thank you for having me here and you’re showing your podcast. I really appreciate it and I look forward to speaking to you a bit further down the line.

Definitely. SA Grant. Over and out. Thanks for tuning in to another episode of Boss Uncaged. I hope you got some helpful insight and clarity to the diverse approach on your journey to becoming an uncage trailblazer. Don’t forget to subscribe, rate, review and share the podcast. If this podcast has helped you or you have any additional questions, reach out and let me know. Email me at ask@sagrant.com or drop me your thoughts via call or text at 762233boss. That’s 762-233-2677. I would love to hear from you. Remember, to become a Boss Uncaged , you have to release your Inner Beast. S.A Grant signing off.

Listeners of Boss Uncaged are invited to download a free copy of our host SA Grants Insightful ebook, Become an Uncaged Trailblazer. Learn how to release your primal success in 15 minutes a day. Download now at www.Bossuncaged.com/freebook.

CEO & Founder Of Uncensored Society: Kalpna Suthar AKA The Uncensored Boss – S3E09 (#105)2022-11-05T13:24:56+00:00

21 Tips To Help A New Podcaster Get To 10,000+ Downloads With S.A. Grant Of BOSS UP Q & A: Motivated & Focused Growth Edition – S3E08 (#104)

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Boss Uncaged Podcast Overview

How Can I Use NFT’s To Increase The Value Of My Digital Real Estate Portfolio? In Season 3, Episode 8 of the Boss Uncaged Podcast, S.A. discusses 21 Tips To Help A New Podcaster Get To 10,000+ Downloads. The goal is to motivate you to focus on growth and in this episode, he discusses the following: Systematize your guest onboarding Online scheduling Automatic reminders Intake form And So MUCH MORE!!!
How Can I Use NFT’s To Increase The Value Of My Digital Real Estate Portfolio With S.A. Grant Of BOSS UP Q & A: Motivated & Focused Growth Edition – S3E08 (104)
How Can I Use NFT’s To Increase The Value Of My Digital Real Estate Portfolio?

In Season 3, Episode 8 of the Boss Uncaged Podcast, S.A. discusses 21 Tips To Help A New Podcaster Get To 10,000+ Downloads. The goal is to motivate you to focus on growth and in this episode, he discusses the following:

Systematize your guest onboarding
Online scheduling
Automatic reminders
Intake form
And So MUCH MORE!!!

This is a new bonus episode you don’t want to miss.

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The Boss Uncaged Academy is an online membership community and learning platform for you to get better results by giving you Actionable Growth Strategies in Business Building, Branding, Marketing, Mindset, and Lead Generation.
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Boss Uncaged Podcast Transcript

S3E08 S.A Grant.mp3 – powered by Happy Scribe

Boss Uncaged is a weekly podcast that releases the origin stories of business owners and entrepreneurs as they become uncaged trailblazers. In each episode, our hosts, as a grant and guests construct narrative accounts of their collective business journeys and growth strategies, learn key success habits and how to stay motivated through failure, all while developing a boss Uncaged mindset. Break out of your cage and welcome our host S.A Grant.

Welcome back to Boss Uncaged Podcast. So this is a bonus episode, and as you can see, I’m playing with the technical aspects of the new setup. So today what we’re going to talk about is 21 tips to help a new podcaster get 10,000 plus downloads, right? And just to start off right off, that like the audio intro that I was just playing. It’s just a quick tip. Again, all the examples that I use in that intro audio are essentially royalty free. They’re public domain, right? So that’s the first tip, like right off the bat, that’s not even included in the top 21. If you’re looking for music, start off by either creating your own music or finding music that’s in the public domain that you can play all day, all night without having to pay royalties for it. Other announcements so far? I think I made the announcement earlier this week or the week before last, but the actual certificate has come in, which was really cool with Kick Ass. So those that don’t know, there it is, Guinness World Record Official, right? So it’s pretty cool. And this one was for back in March 2021, and all credit goes to Podfest and Chris Krimitsos for this one. The largest attendance for virtual podcasting conference in one week. 5816 participants, right? And so I was a speaker at this event, which was very, very cool to be a part of this. Again, shout out to Chris and the podcast family for making that happen. It is a great thing to have that on my resume for sure. So let’s dive into these tips. And again, these are going to be like overview tips. I’m not going to deep dive deep into them. If you want more insight and more step by step on how to do it, feel free to send me an email at info@bossuncaged.com. That is info@bossuncaged.com.

So I want to just kind of talk about this 10,000. 10,000 is kind of like a landmark thing, right? And when you hear 10,000, you think, oh wow, that’s a lot. Some people may think, oh, it’s small, but if you’re familiar with the rule of 72 compounding interest, this applies just like that does. I mean, again, being that I used to hold a series six and I was in that industry for a period of time, I understand those strategies. So why not use those strategies that they’re using on the market and use it on podcast? Use it for podcast downloads. Use it for video downloads. So in the compounding effect of the Rule of 72. You just have to really understand that you divide the numbers. And again, I’m trying to keep it as simple as possible without going into the science behind the Rule of 72, but look at it as 10,000 downloads, right? Divided by twelve months, that’s essentially 833 downloads. Then you divide those downloads by four. Let’s say you do four episodes per month, that’s 208 downloads. So 208 downloads per episode is not as hard as it may sound when you break it down to that number, right? So like how do you get to 208 downloads? And again, this is just the tip of the iceberg, right? So this, look at like the general stats about downloads. If your episode gets 124 downloads in 30 days, you’re in the top 50% of podcasts, right? So there’s like cringe on 3 million different podcasts out there in the world right now. So you will be in the top 50% if you just have 124 downloads. And then as it continues, if you have 1000 downloads and this is not per episode, this is your total episodes within that 30 day span. Again, this is kind of what we’re aiming for, right? 208 downloads per episode times four, essentially around 800 or so. So then if you did that, then you probably be somewhere in the top 25% of podcasters. Continuing down that path, 2900 downloads will give you top 10%. 6700 downloads gives you 3% to kind of show you where Boston Cage is. Right now we’re at the top 5%, so we’re averaging somewhere between twelve, zero to fifteen, zero downloads per month. And again we release somewhere between four episodes every month. And this is the bonus episode. So this month essentially it’ll be five episodes. So essentially if you divide that five by the 15, that’s 3000 downloads per episode, give or take, right? And then last but not least, the grandfather of podcasting essentially at this point would be Joe Rogan. And he’s at the top .01%, not top point one, but his average downloads right now are about 11 million per episode, which is crazy when you think about it. But when you think about the compounding effect, it definitely works, right? So talking about the compounding effect, right, so you could have one person that could listen to your podcast, and then that one person then, you know, refers your podcast to someone else and now you have two people, and step and repeat, step and repeat. And over a period of time that one person may listen to more than one episode, they may go to your backlog of episodes and listen to those episodes as well. So one person times another person times another person. You can easily see how 208 becomes really, really easy once you look at it from that bird’s eye view. So talking about like your three core assets, right? And again, we haven’t even touched on the 21 list yet, but your three core assets would be your listener, your guests, and your creative thinking, right? So again, your listeners are the ones that are essentially doing your general downloads. Your guests on the other hand, could potentially be listeners as well. They’re going to have some guests, I’m not saying all guests, but particularly good guess or a high portion of good guests would at least listen to an episode or two before they get on your show so they don’t know exactly what they’re getting themselves into. So think about it, the more people you have on your show, or the more guests or the more panel boards or the more discussions or the more collaborating with other podcasters or other visionary people in your industry, by default you’re compounding the interest or in this case, you’re growing that audience of listeners and then being creative and the creative part, I say that the last because I’m going to jump into the 21 Tips and again they’re going to be overview and I’m going to be fast and furious with it because again, it’s Friday and I know that some people are heading to work and some people are kind of like now waking up. So if you have opportunity to listen to this right now, hopefully this kind of motivates you to kind of get things rolling for your day and take action on what I’m going to tell you. So thinking creatively essentially is like, okay, I’m going to tell you things that we’ve done that has worked for us. But I’m not saying you need to do it verbatim. You can take what I’m talking about, put your twist on it, make it work for you, figure out however you want to take these pieces and components and recreate your own puzzle, your own masterpiece. So the first one, first and foremost, and I think this is something that I would say it’s a reason why the percentages are so crazy. Like 50% of podcasters are essentially only doing, what was that number?

50% are only doing 124 downloads, right? And there’s a reason for that because the other 50% are probably not doing anything on this list. If you’re not trying at all, then pretty much you’re going to get the results for not doing any activities. The first one would be systematizing your guests onboarding or systematizing any of your onboarding again, guests, meaning that you have an interview podcast that’s to me, the easiest way to get more downloads is to have guests. Now there are many other formats. You can have a co host, right? So cohost essentially is a longtime guest, right? It could be your show or it could be John and Mike’s show, right, with John and Mike. Now you’re splitting the responsibilities between two people and again, every time I have a guest on, essentially I’m splitting the responsibilities of some of that marketing for that particular episode as well. So systematizing that guest onboarding is key and you’re kind of like, what does systematizing the guests onboarding really mean? So the next one, number two, first and foremost, if you have a podcast and you’re interviewing anyone, you have to have an online scheduling platform.

This could be calendar, and there’s a dime a dozen of them out there. For Boston Cage. We use book like a boss. It may be the branding, I don’t know, but the system works. And obviously the name of the company obviously helps as well because it’s kind of like, it’s Boston Cage and we use Book Like a Boss. It makes sense to me. Right. But systematizing that, right. Making sure that you have something that can say, hey, I have an hour block or a 30 minutes block. And I have it routinely on these particular days and this is what I have available. So there’s no back and forth email, there’s no discussion. You don’t have to waste all this time communicating back and forth through email when you can just send them a link and let that individual or their assistant pick the time slot that works for them. Right? That’s done. Next is then after you get them booked, is setting up automatic reminders. Automatic reminders are king. And I’ve got smack on the wrist and I’ve got to compliment from automatic reminders because I’m like not going to say devious with it, but I sent out at the minimum five automatic reminders, right?

And again, it’s because I’ve been doing it long enough to realize if I don’t send out the automatic reminders, people schedules are highly busy. If someone books an appointment 30 days out coming into the week of, if I don’t send a reminder and again, I can tell you the reminder I have said, but if I don’t send a reminder, potentially they may stand up the show, they may miss it. Oh my God, I didn’t realize. Oh my God, I’m sorry. Can I rebook? Well, that time that you took that hour block that I set aside to interview that person now is wasted time because at least you’re going to sit on a call for a few minutes, right? My cutoff point is somewhere between five to ten minutes max. Someone doesn’t show up for five to ten minutes, I’m canceling the episode and I’m moving on to that time slot is now officially gone. And that extra 50 minutes is going to be allocated to something else. And I really don’t care who that person is. If they missed that time slot, they missed that time slot. And I’ll give them a second opportunity to update it or revise it again because I understand real world things happen.

So not everyone is being malicious and not everyone is being overly forgetful. But in adding the automatic reminders helps. So I set an automatic reminder. Once it’s booked, I set out an automatic reminder an hour before the show, a day before the show, five days before the show. And if it’s longer than a month out, I do two weeks before the show. So that way they can’t say they didn’t get anything. And if it ends up in a junk folder, that kind of falls back on them because again, they are the ones setting up the appointment and they should be looking for a response from that appointment next after that. Something that we’ve been highly successful with is creating an intake form. And again, we’re talking about downloads, but we’re talking about systems that are going to help you get more downloads. And these are like the bedrock, the building blocks of podcasting, that once you have these elements in place, it’s going to help you itemize what you’re doing and not have to think about it. And as we progress with these other steps, you can kind of see how they all work with each other.

So intake form, right? And I think this is probably like the biggest thing that we did in season one that kind of changed everything for us because before we had to kind of search and find Facebook and Instagram profiles and people use multiple different names and different variables. So it pretty much it was a time suck. So imagine you interview five people in a week, right? And again, you’re not going to broadcast episodes right then, but you interview one person per day at scale. Then you have to go in and find all their information, find their LinkedIn profiles, find their website times five, maybe an hour each. That’s 5 hours of time. That’s essentially time that you really can’t get back and you can’t really put numbers to it to say that you’re doing it for a reason. So I was like, it’s got to be an easier way of doing this versus doing the concept. Creating an intake form. An intake form can be as simple as using Google forms to then get data. And when you get data, you want to think about the data that you want, data that’s going to be useful, data that you can use on that podcast episode.

So the data that we intake on Boston Cage is obviously the name, the email address, every single one of their social media platforms. So that’s YouTube, LinkedIn, Twitter, Facebook, Tik, Tok, Instagram, literally, we have a box for every single one of them, right? And I’ll tell you why we do that as we progress. In addition to that, getting their headshots, it’s going to save you a lot of time. BIOS. Again, it doesn’t mean that you have to write a bio. Now if you’re interviewing someone that has BIOS, they don’t, they’ll see that question and nine out of ten people will write something quickly because again, that bio is going to be using your show notes or using your description for your Facebook Live, so forth and so forth. And then ideally another question that we ask is kind of like what region are on because we went from a US based podcast to an international podcast. So now I want to give credit where it’s due. If I’m interviewing someone in Malaysia or someone in Australia or someone in Japan, I want to give credit to the region as well. So that’s an additional thing that we ask.

So again, you can ask whatever questions that you want that you know that you’re going to be able to amplify and talk to during a particular episode. So that’s golden again, and I’m building these building blocks up. So we’re going to get to downloading as these elements are starting to be created and developed and you’ll see why shortly. Then after you get your intake form, then you want to connect that intake form. Again, Google Forms, I would connect that directly to Google Sheets. So Google Sheets becomes your database, it becomes your inventory. So before I even get an episode and this is why I have like a 24 hours policy, if you do everything on this form 24 hours before the episode, it gives me enough time to section out an hour of my time to go in and review that content. So I get to review YouTube channels, review Instagram accounts, review BIOS. So when I have that due diligence done, when I get on a podcast, I know as much as possible about this person’s history based upon, like, the Internet, right? And again, some people, they add on an extra 30 minutes block or an hour block to do a pre interview, right?

And again, I know people time is money, so I do my due diligence. I’m hoping that they do the due diligence. And again, we’ll talk about systems of how I help them know who I am and what they’re going to be talking about and how to communicate when they get on the show. But before that, that 24 hours window gives me opportunity to read that form and know the nuances of that person. Prime example of that, like earlier this week, I did a Live with the Clarity Boss. And during the podcast, like around, I think probably the middle of the podcast, I brought up a little thing that was on his Facebook page and it was about him being a Brazilian Jiu Jitsu training and a drummer. But that was a question that I would not have known to even insert or ask if I did not do my due diligence before yesterday, I had another episode as well. And looking at his bio, again, I asked them the question about his workout regimen because his TikTok channel, he does workout videos, but again, he’s more so of a mindful coach on the front end.

So again, not only does this tell the guests that I know a little bit more about them, I’m not just waiting for the show to start and then asking them questions. I’m doing my background check. And again, this is going to help with your downloads as we progress. Then after that, you want to go to number six, which is connect to all the guest channels. So now you can see why the intake form is hell of useful because now I don’t have to search for anything. So once I do my 1 hour session, within that 24 hours before that episode airs, then what I’m going to do is I’m going to dive into their social media profiles, like I said earlier. But in addition to that, I’m going to then friend, connect and subscribe to all their channels. And the reason for doing that, as you progress and see, well, if I’m doing an episode with John, and I have all of John’s social media platforms and an essay grant, as Boston case, has all the same social media channels, then when we do a share of that content, then we’re going to connect the dots.

We’re going to connect the dots. We’re going to connect the dots from if I post on Facebook, then I’m going to say, hey John, your episode is on Facebook. Or I’ll just tag John in that episode instagram. The same thing. I may do a story and in that story, I’ll tag John in that story as well. And then same thing for like, Twitter. Again, all these systems are all integrated and they all work. But again, I’m using them to increase my downloads. And these are little tips that, again, going back to compound interest, it will add up. So imagine you interview 100 people, and for each one of these 100 people, you do that. Well, by default, each one of them are going to do what they’re going to share to their community. That’s why they were on your podcast to begin with. So if John shares with ten people and I have 100 John’s, you can see why the downloads multiply quickly. And then it’s about scaling. Like, once you get this system downpack and where it’s running now is like, okay, the other elements. And I’ll talk about some other elements when we get things like the bonus out of the 21 other steps.

So after you I think that was six connecting. So seven is essentially sending guests and email when the show’s air, right? So again, I’m capturing the email and I’m sending them to social media. But in addition to that, hey, your show just aired. Here is the link to your show. Here is the COVID art to your show. Or just send them to the link and if they want to, they can download the COVID art. Right? I’ve been on shows before to where they send pretty much a prescott they’ll send you multiple different images of the show, things that they’re going to use, Instagram. Again, you’re doing this to make it easier for the guests, right, to then share that content without having, you know, without them having to think about it. But also you’re creating the artwork that you’re approving because you have a brand to stay on as well. So that’s a golden nugget that if you’re not sharing episodes as they ear, you’re just expecting the person to know that the show airs, you’re not doing yourself any justice. Going into number eight, sharing the episode with the guests on social media platform, sending the guests on, that was number seven.

Number eight. So I think I already went over number eight a little bit when I was talking about connecting on the channels. Then number nine, right? So this came in, and this is something that I’ve always been a big believer of, but it just so happened that this morning when I woke up at 04:00 this morning, this email came in. So the web address for this email is Pod News net article all Dashpodcast directories. And this came in from being on the Podfest email list. And it’s about connecting your podcast to as many syndicate directories as possible. And to describe what a syndicate is, think of it as Spotify, Amazon Music, Apple Podcast, or itunes, Google Podcast, just to name a few. Off the top of my head, those are like the big wigs in the game. But obviously there’s so many other micro versions of those large ones and there are hundreds of them. So again, each one of them, they may have their own particular listeners that listen for whatever reason, that you may not get on Spotify, that you may not get on Apple, that you may not get on Amazon, that you may not get on Google.

So why not set up your feed or set up your podcast on as many syndicate directories as humanly possible? So that article that I just mentioned, and if you missed it, I would just say rewind the video back and type it in and go to and that article kind of gives you an itemized list of like a hundred different directories, including the normal ones. Like, for example, Boss of Cage’s think we’re syndicated on maybe like 2025 of them. Now that I read that article and realize it’s 80, what the hell do you think I’m going to do next? I’m going to go from 100 to 80 overnight. And by the by doing that, then my downloads potentially will increase as well because I may capture new listeners. And again, that’s what this game is really about. It’s capturing new listeners and also giving a lot of value. It’s not just about putting up random crap out there. It’s about doing the value add collectively. So then going into number ten, right? In addition to the syndicate directories signing up for guest directories as possible, one that we use, and we use maybe about ten of them is Matchmaker.

And I’m just calling our Matchmaker because Matchmaker is a pretty it’s a beautiful platform visually, but systematically done. I like the fact that they send you weekly emails, so they’ll send Boston Cage weekly email and say, hey, we have some people that would be great for your show. And then the other email would be, hey Grant, you be great to be on this show. Cuts down on my time management. I don’t really have to work. I can wake up in the morning and look at the list and say, okay, you know what, I like this person. I like her, I like him. Let me send them an email and invite them to be on the show, right? Or on the other hand, I can be like, hey, I would love to be a guest on this show. Let me send them an email, send them a message to matchmaker to get me on their show. And again, each connection point that you make and each reference to your podcast that you make, then your podcast downloads will potentially grow. Again, you have to mention you have a podcast. And again, if you’re on someone else’s show, then you want to direct traffic back to your podcast.

And obviously someone’s on your show, you’re going to share that content with them like we said in the first few steps and they’re going to bring more people back to your show. It is a step and repeat process. It is not an overnight thing unless you have millions of dollars to sit down there and go through the coal market and do a huge ad spend, which doesn’t make sense because podcasting is a longterm play. You have to build and establish these relationships now and continue to grow them over a period of time. And I’m going to talk about those steps as we move forward. Then after that is going into number eleven. So number eleven, if this was not part of podcasting, I don’t think I would even be in podcasting right now because I’m a systems guy. The Rs feed, okay, the syndication fee that all podcasts run on. And I think some people, they miss this. They miss the hell out of shit and it frustrates the hell out of me. If you have a podcast, your podcast is a syndicate. That syndicate is then related to an RSS feed. That Rs feed is golden.

And here’s why, right? I can take my RSS feed and I can put it into multiple different systems, like Hootsuite, for example. And I’m just using more household brand names of services that do updates and they syndicate and push out content to multiple different platforms. So think of it from this standpoint. Every single time Boston Cage publishes the episode, that episode gets syndicated on everything. Like we publish a YouTube published on LinkedIn, Twitter, Facebook, Instagram. But do you think that I’m manually sitting down and posting these damn episodes? Hell no. What I’m using is the power of the RSS feed. And then I’m using automation. So what the automation does, it will suck. The RSS feed. Oh my God, there’s something new. So the automation gets excited when there’s something new in that RSS feed. And again, I don’t have to do anything but post the episode. Then the RSS feed says, hey, I got something new for you. I have a new title. I have a new MB three file, I have a new image, take my content and do something with it, right? My automation then is going to suck the RSS feed, suck the title, suck the image, and then it’s going to propagate that throughout the internet.

That’s why RSS feeds are your friends. Think about it. From this standpoint, podcasts have RSS feeds, right? Shopify stores have RSS feeds. Amazon has RSS feeds, YouTube has RSS feeds. So think about all these different platforms that all have RSS feeds. And if you capture these RSS feeds and put them into automation, all this stuff about social media posting and content creating becomes ten times easier to where you’re posting content. Like literally I’m posting so much damn content, half the time I’ll log in and be like, oh shit, there goes an episode from a year ago. That’s not me. It is. The RSS feed resendicating itself and I have it set up to where it’s going to go in and pull, go in and post, go in, pull, go in and post. It is on its own treadmill and as long as I don’t get no notifications that something is broken or somebody says, hey, something showed up blank, sometimes an image may be missing. All I have to do is log in and fix it or get my team or talk to my VA and say, hey, we got an issue with this particular automation system.

Fix it, tweak it. So again, RSS feeds are your friends. Don’t fight it, use it. Next is being consistent. So consistency is multiple different things, all right? Consistency is the quality of the guests, right? The quality of the audio, the quality of the video, your visual representation, the way you carry yourself. I’m a hand moving guy. Like it’s like always on. Like I got bit by a damn rabbit infested Rabies rabbit. So again, I have to be like that all the time. Even when I’m down, I have to amp myself back up because again, I have to be consistent and being inconsistency then the audience is like, look, I may have a rough day but I know if I listen to Essay that dude’s going to bring me out of darkness, right? Or if I’m going to listen to Susan. Susan is going to make me laugh every single time, no matter what’s going on in Susan’s life, that she’s going to make me laugh. That’s the part of the consistency. And we’re going to talk about psychology in a little bit. But being consistent is key to make sure that your downloads are increasingly growing over a period of time.

You have to be consistent. You can’t be sad on Tuesday, happy on Wednesday, and then jump. And do them backflips on Friday, your audience is going to be like, what the hell is wrong with this person? They need to be medicated versus you have to just be crazy all the damn time. Then you’re consistent. It works. Number 13, research your guests to make the interview more in depth. And it goes back to that intake form that I said about earlier. If you do not have the intake form, you’re doing yourself a disservice when you’re doing podcasts, right? So in that intake form, and I said earlier, we do some research, we go into the LinkedIn profile. So the first thing I do when I go to LinkedIn, I don’t even look at like the career path. I go into like their hobbies. What did they publish? Were they a Boy Scout? Den Leader. I want to dig deep. So when we’re talking on that show, I think it was like maybe a week ago, I had an episode from Israel with a rabbi. And through doing this process, I found that his wife was also like an internet person and she was doing motivational speaking.

And through her channel, I found out that they went to South Africa on vacation back in 2019 in December. Think about that. If I didn’t do my due diligence, I’m not saying be a stalker, but I’m saying do your due diligence. Go down the rabbit hole, spend an hour block and go down the rabbit hole. Because now when you’re talking to that person, you could bring up things about their past, things that you’ve seen here that’s relevant to that topic, but it also assures the person that you’re interviewing that you know them to a certain extent that you are willing to expose and give up some of your time to become part of their world. And if you’re not willing to become part of the world, then obviously podcasting is probably not for you. Because when you get to the psychological aspect of podcasting, it’s not about taking, it’s about giving. So giving your time and giving the opportunity to review who you’re going to be interviewing only makes logical damn sense. And if you ain’t doing that shit, you’re wasting your damn time going down to I. So we just went over research to Guess always.

This is one of my favorites and this is one that I do. 24/7, right? Always wear your brand, be on brand. Twenty four seven. And I’m going to talk about synchronicity for a little bit. And that kind of goes to the laws of attraction, the Rules of Attraction psychology. And if you ever seen that movie by Will Smith, I think it was called Focus. Essentially, he was a con artist. And I’m not saying that podcast is a con artist, but again, in that movie, there was a scene near the end, like I said, the middle of the end of the movie to where they did it. Long con, right? And before the guy got to the football game, he was seeing this number, repetitive number 57. I think it was 57 or 59. Again, my photographic memory is kind of short right now, but 57, right? He was seeing this number over and over again. He would see it on a T shirt. He would see it on a billboard. He was sitting on a bus. He would see it on people’s hats, cars, hours before the event, right? So it becomes subliminal. It’s ingrained in this thing.

It’s the same exact thing when you come to brand awareness. So why do you think I rock the brand? 24 damn seven. So you may not be a listener right now. You may scream through your Facebook feed, but I guarantee you, if you scream through your Facebook feed, one, first of all, you see me. Second of all, what’s right above my head, that’s like product placement. That logo is there for a reason, right? And then to the side of the logo, what else is there? If you look around, everything that I’m having, I don’t even know the count. I lost count. But there’s at least probably 40 subliminal logos of the Boston Case brand behind me. That’s why my backdrop is set up the way it does. Because if you’re listening to me and your eyes start to stray, then you may be going to yoda, what’s directly behind? Well below yoda. The damn logo. If you go on the right hand side and you look at Vader, what’s below Vader? The damn logo. If you look at the books in the spine of every single book behind me, it’s the logo. My hat has the logo, the shirt.

Like, you may not be able to see the shirt, but if I work the shirt a little bit, it’s subliminal, right? Subliminal, subliminal, subliminal. Repeat it over and over again. So wearing your brand gives you brand awareness and gives you synchronicity. That I mean, you’re wearing your brand as a damage right off, first of all. Second of all, then you’re also giving someone the subliminal message behind the scenes. So once they see your logo again, right, you may see it here, but if you go out in the real world, you go to someone else’s house. If you get a link, if you get an email, you get a business card. If you get anything Boston Cage related, the first thing you’re going to see is the damn logo. And through Osmosis Synchronicity, you’re going to be associated to it by default because you’ve seen so many damn times. So again, if you have a brand, start rocking that brand, start putting that brand and everything. Start using that brand. Waterborne the hell out that brand. If you have a brand and you’re not using it in this way, you’re doing yourself a disservice. And again, all of this is coming back to downloads, 100% downloads, right?

So if someone sees a Boston Cage logo on something by default, they’re going to go do what? Probably click on it if they’re listening somewhere else. And if they’re seeing a new episode for the first time and it could be an episode from two years ago, guess what, that’s a new download for old episode. Even though they’re a new listener, right? Works. Next after that is going back to QR codes. Now, QR codes have been around for a while and they died down. And then because of Coba, they came back and now they’re getting way more tangible and asset uses tool. So use QR codes again, QR codes are your friends. If you want to market something, use the QR codes if you’re trying to do more downloads. And again, some of it was like, well, I don’t know, don’t think. Just put the QR code on it. Put the QR code on everything. Make it to where people don’t have to click and type in anything. They can scan a QR code and by default, by scanning a QR code, they’re going to go to your podcast, or they can go to your course or go to your YouTube channel, whatever it is.

So utilizing QR codes will be your friend all day, every day. Next Is Request listener Reviews So over the past three years of being a podcaster, what I realized is obviously downloads count to a certain extent. But even more than downloads, what people are looking for when they’re using bots and algorithms to find you as a reputable podcast is your review count, right? So that’s why in the last year we started paying more attention to our reviews. So we went from like five reviews to 20 reviews. And now I think we’re over 400 reviews or 400 ratings. Reviews and ratings, they work hand in hand. And think about it from the standpoint of Amazon. You can do a five star rating and you can do a comment and a comment as a review, or you could just do the five star rating by itself with the algorithms. What they’re doing is they’re just looking to see the quantity and the high quantity of the ratings and the reviews that you have. So the more that you have is the more you’re going to show up, right? So in the past year, Boston Cases went from kind of being in the dark to being in the light, to where we’re getting hands raised left and right and getting emails left and right because of our review ratings in addition to our downloads, right?

So think about it, the more higher your reviews, the more positive reviews you have increases your downloads through Osmosis, right? So think about it from the standpoint if you have listeners to act a listener. I’m actually right now, if you are a listener of Boston Case podcast and this podcast is giving you value, then please, by all means give us a positive five star review to help us increase our downloads and increase our reach to help entrepreneurs. I know it sounds like a sales pitch, I just made it up on the spot. But the reality is you have to be fluent on the drop of a dot. Opportunity knocks. You see the opportunity, and in this case, act for reviews, number 17. Be a good listener and ask additional unscripted questions that your listeners, they may not even expect you to act. And I talked about it earlier on about doing that due diligence and doing that research behind the scenes. Because this is when you really get into the psyche of who you’re interviewing. If you have an opportunity to interview, let’s say, Jeff Bezo, which will be a hell of an interview, right?

Everybody named mom is going to ask Jeff about Amazon because everyone knows about Amazon, but what would it look like to talk about Jeff more? So, like, okay, not even like, why did you create Amazon, but what kind of kid were you? No, seriously, I understand that you’re a multi billionaire. I understand all that shit. And obviously you’ve had a million views and everyone’s always asking about Amazon. How did you build and develop Amazon to stand and third or whatever. But let’s talk about your childhood because again, you may have Jeff Bezos living with you right now. Would that not be nice to kind of see some similarities and then be like, AHA, and then guide that kid in the right direction to where potentially they could be Jeff or they could be Bill Gates or they could be whoever, right? And I’m not saying these people as not necessarily famous people, but people that have been highly successful and then there’s pros and cons to that and baggage that comes with that as well. But understanding what Jeff went through in his childhood will probably be more beneficial for some people versus just talking about the rise and climb of Amazon.

So you want to kind of throw off questions. Again, other questions you could ask like fun questions, like if you’re dealing with like a nerd person, right, and they love Star Wars, then do some due diligence on Star Wars. Ask them a random question. If we were playing chess with Yoda and Tony Stark and Professor X, who would win some random off the wall question like that? But then it’s going to make that person interviewing smile. They’re going to have a smirk, and it’s going to identify you as being uniquely different than anyone else that’s only concerned about the facts, about how they made money and how they proceeded to become highly wealthy. And you’re going to talk about that through the episode, but again, you want to do enough research to find the indirect nuance of that person’s life and bring it into the episode, right? That’s also going to increase your downloads because not only if you have someone famous, but you’re also giving insight that nobody else is doing. So then your episode becomes more of a magnet. Well, Jeff is probably going to be like, this is a really interesting episode.

Like, you asked me questions that nobody else asked me, which is great because now you become the lead for that particular bit of content which everyone wants from Jeff. Next up is let me see. Just scrolling through my notes, guys. 18 shout outs. So shout outs. And you hear me do shoutouts from time to time. So shoutouts will be hella valuable, right? And what I’m going to be by shout out is kind of like, hey, this episode is Mike. Mike is the blah, blah, blah boss. That’s his nickname. Mike King way of Joanne, right? So I’m giving Joan a shout out saying, hey, Joanne introduced me to Mike. And that’s how Mike got on this episode. Well, by default, if Joanne is a listener, what do you think Joanne’s going to do with that episode? Oh, yeah, essay gave me a shout out. And hey, it’s also, Mike, my friend, is on the episode. So now not only do you have Mike sharing the episode, but now you also have Joanne sharing the episode. So again, multiplying by just saying the adlib of Joanne introduced me to Mike psychology, right? And again, it’s a compounding effect.

So every episode you can and if somebody gave you their referral, then shout them out. It’s free for you to shout the referral. And it feels good it’s for you, and it feels good for them as well. So again, that’s another way to increase downloads. Number 18 with shout outs. Number 19 doing live video requests. And I did education spot on this from a networking group. I think it was like last month or something like that. And again, if you’re doing live request, you want to look at live request as a particular thing, right? Hey, listeners, we have a new contest. If you do blah, blah, blah, blah, blah, you’ll get blah, blah, blah, blah, blah. And by doing that increases your downloads. Another way of doing that is I always say it’s a soft ass. Like, I think we did it like last maybe a year from now, like last March, last February. And I did Live, and I was like, hey guys, Boston Cage was striving to get 10,000 downloads, which is crazy that now we’re getting more than 10,000 downloads per month. And back then, we were just driving to get to 10,000 downloads.

And I said, hey, if you don’t mind reaching out to your community, if you’re getting value from this particular episode, I want you to share this episode. Because our goal is to get 10,000 downloads this year by this date. So I set the date, I set the request, and then I told them what I wanted to do. I want you to share this episode with three people, and that’s it. And by doing that, maybe you get 10% maybe you get 20% of those people, right? Let’s say you do that and you get 100 new listeners. 100 new listeners over twelve months listening to multiple different episodes. The compounding effect of the rule of 72 happens there as well, right? So that’s like the first 19. And these next two are really like what we’re moving into. Because again, every single day I’m learning new stuff and every single day I’m applying new stuff and I’m like, okay, how do I increase downloads? How do I increase monetization? How do I increase, increase growth? Because again, I’m a growth strategy. So I’m always processing how to step it up to the next level. So the things that we’re going to be working on right now.

And again, if you have opportunity to take the first 19 and systematize them, or if you have any questions on those 19 or you want more inside, more information, again, send an email to Info at boston cage.com. So going into number 20, right, what we’re starting to do is starting to realize that we need to follow up more because we have so many input. Our pipeline is always full on the front end, but on the back end, right? Again, if you’re talking about consumers, your greatest conversion always comes from your active consumers. So again, we’re doing great, piping in, but what are we doing on the retaining or recommunicating? And some of the people I’ve interviewed, we’ve had like, friendships now and we talk or we send information back and forth, but I want to do that at scale. I want to at least touch bases with everyone that I’ve interviewed for a period of time. So the first thing that we’re going to do is we’re going to figure out a system to do anniversaries, right? So imagine systematically doing it, doing a post saying Happy anniversary. This is the one year to two year, three year, the four year to five year anniversary since your podcast episode has aired, right?

What does that do? That’s going to be compounding because now that person that may have listened to the episode before, they’re going to really listen to the episode again or reshare the episode. Or they may then contact you and communicate with you again because front and side of mind, then you become relative and then communication pipes open up again. So in addition to that, I was okay, anniversaries are cool. And again, this is like basic business stuff, right? If you have clients, you may celebrate your anniversary. You may send your client a bottle of wine or whatever it is. Like, if you’re interviewing guests on podcasting, why not do something very similar? So the next part of that is like, I’m working on creating a system to do birthdays. Well, think about it. If everyone has different birthdays, and let’s say you interviewed 365 different people, or 100 people, eventually you’ll get to the point in time to where you would have a birthday every day of the year. What would it look like to then reinsert that episode but change the COVID art and say happy birthday to Joe Smith. Today is his birthday.

He was on an episode back in 2020. He’s a great guy, blah, blah, blah, blah. So you’re taking the information you got from the data intake. You may do like 15 minutes of due diligence to kind of see what they’re up to right now. And then you’re doing a new post for their birthday. It’s free first of all. Second of all, maybe it takes a little bit of time. Third of all, now that person not only knows that you’re a good interviewer, but your follow up is also relentless as well. Because again, you don’t know anybody you’re interviewing could potentially be a new lead, could be a new resource, could be a new partner, could be a new client, any one of them. So why not then set stuff up to where you can set up Happy Anniversaries and Happy Birthdays and make it global so that way they can repost that content as well. Right. In addition to that is just creating and this is number 21. And 21 is something that I’m just going to list out of. List out what I think that you should be doing. Some of them we are doing, but collectively an email series, right.

So the first part of the email series would be thank you. Right? Thanks for signing up. If you’re on our show and here’s your next steps, things that you need to do, whether it’s fill out the form, whether it’s write a bio, whether it’s listening to an episode, whatever it is, right. In addition to that, give me a general thank you email. Thank you for being a guest on the show. I think it was a great episode. We’re thinking about airing it on this time frame in this region of time, like for Boston Caves. Right now we’re about a year out. So if you record episode right now, we’ll do a Facebook Live. But the actual episode is not going to air on the actual RSS feed until a year from now. So systematizing that and to say thank you, but here’s your irritate as well. And I’m creating this based off of feedback because we got to the point to where we went from a month out, three months out, six months out, nine months out. Now we’re twelve months out. With twelve months is a long day in time for somebody to remember who you are.

So you’re going to have to stay in front of their mind. And then if you want them to share that episode, you have to make sure they know when it’s coming out. Right. Next is request a guest recommendation every once in a while after episode. And I can add to be more systematized with this as well. At the end of every episode, asking your guests, do they have any recommendations or referrals for other guests, other people that are like minded, like them? So when you get into like, the celebrity ring, if you’re interviewing Shaq and you ask Shaq for his recommendation, nine out of ten times the recommendation is probably going to be other superstar basketball players. Right? And if you’re on the show and Shaq does the referral or go from coal market to warm market to hot market by opening that door, by doing that connection for you, you’re more inclined and higherly, more better of conversions would happen if that lead referral comes directly from Shack versus you going to that person and say, hey, Shack was on my episode last month. Would you like to be a guest on my show?

How would that let Shack do the work for you, let that individual person you’re interviewing do the work for you by making that connection. And the only thing you have to do at that point in time is follow up. Again, it’s hit or miss, but it’s more likely to happen if that person gives you that referral next after the request, a recommendation is secondary emails. And these are things that I’m working on right now with Boston Cage, an invite to a guest for another interview on a secondary platform. So what does that mean? Well, there’s boston cage podcast. There’s also boston cage book club. Well, I always ask the question about what books have you read or what books are you reading and have you written any books? And usually, let’s say two out of five maybe have written books, but nine out of ten always read a book. So that two out of five. What would it look like if I communicate with them and say, hey, you have a book or you’re releasing a book? I have a book club. Would you like to be a guest on a totally different I guess you could call it a podcast or a totally different show?

That’s a spin off of the original Boston Cage podcast to talk about just your book. How did you write your book? I think I did one episode in the book club just to test it out, to kind of see how it would work and how could I systematize it. And, you know, we got like maybe 55 minutes worth of content. It was a good connection. It was with Stormy, and Stormy and I, we had this connection from the podcast and his book was a very helpful book. And he’s also a growth strategist as well. And he’s talking about finding the right persona, the right client persona. So taking that segmentation from the podcast and spinning it into a whole another hour episode in the book club will by default, what do you think is going to happen when people hear that live episode talking about his book and we’re referring back to the podcast? They’re going to go back and listen to the podcast. You see how that works. And again, it just takes an hour of time. And it’s me staying connected to Stormy and we’re staying in communication. And it also gives them another way of marketing his product.

It’s kind of a no brainer. Next is then inviting past guests right into roundtable episodes. I’m working on one right now with Javon and Javan and I. We went to college together and I reached out to dude, I want to do a new episode format. It’s a little bit different, but still Boston Cage, right? And he has a podcast as well. Like, let’s join forces and let’s both of us get on one episode on Boston Cage. And we’re going to co host it and we’re going to talk about a topic. So it’s going to be like an education episode like this, but we’re going to talk about a particular topic and give you guys tips and tricks. So what we’re doing right now is setting that up, right? But what would it look like if I do that at scale? What if I send out this email to everyone I’ve interviewed before to bring them back doing round tables? But these roundtables can easily turn into what? Summits? And in the summit, what we’re talking about, we all met on Boston Cage podcast. What do you think happened to download Increase Now? Not one person, it’s not two people, it may be five people on a round table that’s all communicating about their connection to Boston Cage podcast.

It’s kind of a nobrainer, right? Then it’s also asking your guests and this is kind of going still all 21 guest review forms, not listener reviews, but I want a guest to give me a review. It can be a written review, it can be a video review, it can be a review on Apple. It could be review, whatever. But again, a lot of times schedule so crazy, if you don’t act and make it easy, you won’t get it. So systematizing that put in the email follow up series and then last but not least is request reviews from the guests, right? So you have a guest review form and then you’re requesting the actual guest. And the guest review form could be data intake or then the requested review could be when they can go on a platform and give you an actual review on that platform and a rating. So I know that was a lot and it was fast and it was serious and there’s so many probably different questions and aspects of what I said. And again, if you have any questions, by all means put a comment in any of the videos on any of the channels you’re seeing right now.

I’ll definitely respond back. And if you have more detail, more insight to a particular question, write it up, send me email info@bostoncase.com. So again, this episode is a bonus episode and I think I haven’t done one, maybe. It seems like it’s been a while since I do these, and the goal is I need to do these at least once a month. If this was useful, this is helpful. By all means, let me know. If it’s helpful, let me know this useful so that way I can kind of increase the content and keep delivering the value that you guys have grown accustomed to. I appreciate you. Essay grant over and out. Thanks for tuning in to another episode of Boss on Cage. I hope you got some helpful insight and clarity to the diverse approach on your journey to becoming an uncage trailblazer. Don’t forget to subscribe, rate, review and share the podcast. If this podcast has helped you or you have any additional questions, reach out and let me know. Email me at Ask at SA Grant.com or drop me your thoughts via call or text at 76223 three Boss. That’s 762-233-2677. I would love to hear from you.

Remember, to become a Boston Cage, you have to release your inner beasts. SA Grant signing off.

Listeners of Boston Cage are invited to download a free copy of our host essay. Grant insightful become an uncaged trailblazer. Learn how to release your primal success in 15 minutes a day. Download now at www dot boss uncaged.com prebook.

21 Tips To Help A New Podcaster Get To 10,000+ Downloads With S.A. Grant Of BOSS UP Q & A: Motivated & Focused Growth Edition – S3E08 (#104)2022-11-03T14:48:17+00:00

CEO Of Rebel Gardens: Barbara Sharpe AKA The CBD Boss – S3E07 (#103)

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Boss Uncaged Podcast Overview

CEO Of Rebel Gardens: Barbara Sharpe AKA The CBD Boss – S3E07 (#103)
 
Do your homework to make sure that this is something you’re really ready to commit to and then get an understanding of it.
 
In Season 3, Episode 7 of the Boss Uncaged Podcast, S.A. Grant sits down with the CEO of Rebel Gardens, Barbara Sharpe.
 
REBEL GARDENS is located on property that has been in the family for 7 + generations – so you can say farming is in our blood. Located in the City of Lumpkin, in Southwest Georgia, the garden houses our farming operations, cultivation, and crop production
 
Rebel-Gardens is a family-owned and operated business; Barbara serves as the CEO. She is responsible for ensuring all administrative, regulatory, and financial requirements are met. Michael is her partner in business as well as life. He is responsible overall for all aspects of the grow, from seed to harvest. Their two sons are Nathaniel, who serves as the Chief Operating Manager, and Jecoby, the Chief Marketing Officer. This is their super team! Bringing their unique talents together has helped them increase their market share in the hemp space.
 
Don’t miss a minute of this episode covering topics on:
  • Everything you want to know about CBD
  • What is Barbara’s morning routine
  • What tools is Barbara using in her business
  • And So Much More!!!
 
Want more details on how to contact Barbara? Check out the links below! 
 

Boss Uncaged Podcast Transcript

S3E07 Barbara Sharpe .mp3 – powered by Happy Scribe

Boss Uncage is a weekly podcast that releases the origin stories of business owners and entrepreneurs as they become uncaged trailblazers. In each episode, our hosts, as a grant and guests construct narrative accounts of their collective business journeys and growth strategies, learn key success habits and how to stay motivated through failure, all while developing a boss uncaged mindset. Break out of your cage and welcome our host S.A Grant.

Welcome back to Boss Uncaged Podcast. So since it’s Friday, it’s the end of the week. We’re going to be talking about drugs today. Okay, just a little bit. We’re talking about drugs, but in a more humane way, in a more legal fashion. So we’re not going to talk about necessarily marijuana, but we’re going to interview today what I like to call the CBD boss. I also call it Aunt Bob as well. So, CBD boss, the floor is yours. Why don’t you tell us a little bit more about who you are and what are we really talking about CBD today?

Well, thank you. And I like my CBD boss name, by the way. So yeah, thank you for having me on your show. And so a little bit about myself. My name is Barbara Sharpe, and if you say who, you will ask for me to tell you a little bit about me. So I am a wife, I’m a mother, I’m a business owner, I’m a regulatory compliance specialist. And now in my new life, I’m a farmer. Not just a farmer, I’m a hemp farmer.

You had to put that hemp farmer on there. My question is, it’s always funny because you kind of hear these stories and these transitions. How do you go from being, again, think of the companies you work for is associated to like, QuickBooks and so forth. You’re a numbers person, you’re analytical person. How does an analytical person end up in the farm growing hemp and selling CBD?

That was quite a transition. However, the numbers person, because it works. When we initially got into this business, it was because of the numbers. We were introduced by a family member and they were like, oh, you can make a lot of money. This is a trending product up and coming. And so when we first started looking at it, it was like, this is an opportunity to diversify our business portfolio. And so the numbers worked. That was how we got into it. And it still works if we still want it to work. It’s just taken a little time.

So are you familiar with the TV show Ozark? Have you heard of Ozark yet?

Yes, I have.

So, like, when I think about like, a power couple, right? So, like, you’re the numbers, right? You’re the numbers. And then your husband, he’s like a narcotic specialist and he’s like X SWAT team guy. So again, if you’re going to get into drugs, ideally that’s the ideal customer service representative that you want from both parties. So just talk about that a little bit. Like, how does a cop then get into this game as well? How did you convince him is my question.

Actually, he convinced me. But you’re right. He retired from the police department, and for the last eight years of his career, he worked on the drug task force. So being around drugs and marijuana and all of the other part of it, the illegal part of it, yeah, he was out there trying to make sure those types of things didn’t hit the street, and those people were not allowed to do what they were doing. However, this is totally different. So you’re saying how did he make the transition? It was because he realized that hemp CBD is totally different from marijuana. Often people get that confused, but is that just that little difference of that 3% THC, that makes all the difference. So because of that, he was able to make the transition and said, yes, this is something that’s not illegal, and I feel comfortable that I can do it. And then he brought me into it, and I was like, I looked at the numbers, looked at the benefits, and, yeah, we’re in.

So I’m thinking from an investor standpoint, if I was an investor and I’m hearing this story and I’m hearing, okay, she’s in numbers, he’s ex cop that understand drugs, and ideally, you guys are, like, the best situation to kind of grow a company from the ground up in that space because you guys can leverage both ends of it. So going into you a little bit more, obviously, you’re an analytical thinker, and you have a little creative, entrepreneur spirit behind you. So if you could define yourself in three to five words, what would those words be?

I would say you actually hit the nail on the head. I do have a creative side. I am very analytical, and I’m risk averse, which is probably the opposite of what I’m doing, but not too much because, like I said, I didn’t go into it blindly. We looked at it, we did the research, and on my side, it was like, we can make the numbers work. And on his side, it was, yeah, because a lot of times, especially I can speak for my husband seeing and being on the streets and the marijuana part of it, it was, you know, he saw the other end, the illegal end, but now we were able to see that this is not that part. And so this is something that, like you said, if I was an investor, I would say, you know what? They do know both sides of it, and if they’re comfortable with it, then I can get comfortable with it.

So, I mean, that leads me to nothing. I mean, I’m well versed in your family as well, too, and you guys are highly competitive individuals, but I can imagine you walking in during a holiday party or Christmas and saying, yeah, guys, so in the past year I’ve been doing this thing and then everyone by default thinks it’s drugs, right? Because again, you’re a very risk adverse person. So when you hear you’re talking about hemp or marijuana or CBD, you probably get a lot of negative feedback. So let’s talk about that. What kind of experiences did you deal with on the negative side and how did you overcome that?

We’re still dealing with it. For the first year that we grew, we didn’t tell anyone. So we kind of grew in hiding, I guess, in underground growing. But anyway, so we grew with the expectation that a lot of people were not going to be as familiar with Hemp CBD as we were because they had not done the study. They had not dubbed into exactly did the research. So because of that, we thought, let’s not share this right now. So our first year we grew, and it was only after we had had a successful grow that we actually shared it with the family. And that way we were able to say, yes, we’ve grown it. This is where we are. And let us tell you why we grew it and a little bit more about the product, because at this point, we were burst in it by then. So, yeah, it wasn’t something that we shared openly with family and friends. And as a matter of fact, now with my father in law, he still thinks we’re growing marijuana. He hasn’t changed his mind yet. So a lot of people are still thinking that we’re not doing something legal and because of that, it’s still an education part that we have to overcome.

I think that is very interesting. I just want to talk about, okay, being that you’re risk adverse, right? And again, your day to day your normality is being risk adverse, right? And obviously Big Mike is the same way too. He thinks risk adverse as well because he’s a police officer. So coming into this, right, and being that banks don’t really back it 100% and it’s kind of a still kind of a finicky thing to get like lending or loans or banking or any kind of thing in that nature, how did you kind of set up your LLC or your S Corp or your C Corp? How was your business structured?

So actually it is an LLC. And you’re right, it is because on the federal side, it’s still not legal. And I know you hear the stories about a lot of these stores and they have a ball full of money and guards and stuff like that because you can’t put it in the bank. They are working on that. But there are still ways to do it. If you’re not telling your bank that you’re hemp related or CBD, that you just have it set up. As we were in business prior to this, this is just our latest business project. So because of that. We didn’t have to disclose that to the bank, that we had expanded our business. But yes, you’re right, if you’re new, there are a lot of those. That’s one of the obstacles is where do you put your money when you make it? Because if not, you can always put in a crypto.

Like, it’s funny that you brought up crypto, but we’ll say that for later on. So I just want people to understand. You grew up in a household with four sisters, so you guys are like highly competitive individuals, right? And you kind of alluded to having multiple businesses. So again, you’re risk adverse on your day to day norms. You’re dealing with numbers and you’re kind of like a strategist in that sense. But what other businesses have you been into or up until when you got into him, like the story in between.

Oh, yeah. So I was thinking back about this, and so actually, 1994, I think I actually started my first business, and it was with a friend of mine, and we started a small business woman on business, and it was called Atlanta Entrepreneurial Training Center. And the focus was on helping small businesses. So I actually was working at the bank for small business lending. So it gave me some insight into the struggle that small businesses often had with funding, with resources. And I often say that they were able, they were very good at the barbecue sauce, but they didn’t understand the business part, which was the part that will hurt them. And as you know, most small businesses go out of business in the first five years. So I had a partner who was a CPA, and we started helping small businesses. It was like I said, entrepreneurial training center. So we help them with finances, with business plans from the beginning to the end. And one of the things I’m most proud of is that we also partner with Spelman College, a women’s own college and a women’s only college to help train young women on starting their own business so that was something that the college offered initially just to the students, but then we extended it and to include the community around the college. So we had different small businesses. I’ve seen a lot of different business plans, written a lot of different business plans. And from there we’ve been involved. We did T shirt sales and real estate development, and we still do real estate with that something we haven’t transitioned away from. Let’s see. So yeah, we’ve had a number of businesses that we participated in. And so, like I said, this was just a way to diversify the portfolio of different businesses. One thing I can’t forget, because that was pretty powerful lesson there. We owned the coin laundry at one time.

Nice. So I think out of everything that you said and I’m going to pull from one thing, I mean, real estate, I think even with the farmland, you’re still in real estate. I think a lot of people don’t really understand the magnitude of what real estate is. I mean, real estate, you could have verticals and you can build up on it, but you’re more so like the forestry of that particular real estate land and you’re using that land to essentially create wealth. So let’s talk about that. For example, now an example of real estate being a single family or a multi key, but you’re more so refining the land to where that land becomes a reoccurring revenue source.

You’re right, we actually do both. So we have owned single family residence and we rent those out. So that’s one part of the real estate. But then you’re right, we also have the land that we are now using. Well, the land was the reason that we were able to get into this business with the easier entry point because we didn’t have to go find land. And so the barrier to entry was much lower for us. We had the land there had been in the family for over 75 years, in my family. And so although we had trees on it and that’s a source of income, but it was also now but what else do we do with this land in between the times that we’re able to cut the trees down and get revenue from that? So once the opportunity came, it was using a resource that we already had. We thought, yeah, let’s try it. So yeah, real estate, that was a good point. Already having this and now it’s a way to utilize something we already have.

Nice. So let’s dissect that. I mean, obviously you’re talking about business strategy and I love this conversation, but we’re going to really dive into it, right? So someone that has, let’s say acres, let’s just say 50 acres, or let’s say 300 acres of land and they’re trying to farm that land. And what you did was like, okay, you went in and you milled the tree, the resource. And obviously people that don’t realize trees are a resource that have a lot of damn value, right? So you’re resourcing that and you’re taking that capital and you reinvested it into the land to then grow your stocks, hence then converting that into CBD oils. Correct me if I’m wrong in any of that process that I did.

No, that’s right. I’m sorry what?

I said, that’s pretty ingenious.

Yeah, so that was it. I don’t know if you looked at lumber prices lately, but they’re over a $1,000. So yes, that was a commodity that we had. It was like okay. And so it was a way now to provide multiple uses for something that we already had. And it’s not like I said, not just waiting for the time that we could cut and mail it, but now it’s sitting there. Let’s figure out what we can do to make money almost like year round, I guess you could think.

Nice. Very nice. So let’s just talk about it. I mean, you mentioned Big Uncle Mike a couple of different times. So anybody that has a partnership, usually a partner, is outside the household. So you’re living with your partner day in and day out. How do you guys currently balance that? I mean, I think both of you guys are very business savvy individuals. So do you guys ever really have opportunity to turn that off?

You know, that’s a challenge. And the challenge is you’re, right, you do. Normally you leave the house and you go work and then you leave those people and you come back home and your partner, and then you dissect your day. Well, our day is dissected all day because we do we’re here together and we have a we pretty much talk business most of the time. And so we do have to say, all right, it’s time to cut it off because that’s enough for today or let’s change hats. And that’s not only just with Mike and I, but it’s a family ran and operated business. So our sons are involved too. So often times when we get together, we’re all talking about business. It’s going to creep into the conversation somewhere. And so we do have to be mindful of that and to make sure it’s business. 15 minutes of business. But then let’s talk about family time. Let’s talk about what’s going on in your life, in the world, because you can you have to have balance. And if not, then it just becomes overwhelming and then you lose the fun of it being a family owned business.

So just because of this business and family, it doesn’t mean that it has to be all consuming. I think you can do both. You just have to find a balance.

Nice. You brought up your sons. And I think if anyone is orchestrating a family business, obviously you want heads of different departments. You want the kid that’s really good at creativity to be really creative, and you have one of those and you want a kid that’s really good at operations and you have one of those. So, I mean, obviously you and your husband are building a business that when you pass that torch on, you know, that legacy could live on because your two kids could easily step in and take over where you left off. So let’s talk about like, how did you actually convince your boys to jump on the bandwagon, especially considering that it could be perceived as an illegal substance.

Yeah, they actually have more information on it than we did in each one of our businesses that we have had. I remember when we had the coin laundry, it was their job to go around and collect all of the quarters out of the machine and then back in the day and then wrap it in the wrappers for us to take it to the bank. Same thing with the Tshirts or whatever business when we will buy a property and have to rehab it. Everyone’s painting everyone’s, even since they were little. So we like to believe that we’ve established and built a culture of business. It’s a norm. Okay, so it’s not if I’m going to come in, it’s okay, what’s the next thing? And yes, I buy in because one, I’m a part of his family. Two, I know you guys, where you’re trying to go with this. And we said we’re building two enterprise and a legacy and they know that eventually it’s going to be theirs. So we want them to be a part. And they want to be a part because they have input now so that they’ll be able to take it to the next level later. So they’re not going to be coming in after we’re gone and trying to figure it out. It was like, oh no, I definitely understand the roadmap because was there when the roadmap was being written.

Nice, very nice. So let’s talk about this overnight success. Obviously you’re kind of like the polar opposite, but I usually ask this question about being overnight success and usually nine out of ten times someone is saying it took 20 years. And obviously you have a track record of multiple different businesses. But this talk about this new CBD business that’s becoming very, very successful as time continues forward. How long have you been on that road?

On the CBD Road. This is three years. So we started in Georgia. It was licensed in 2019. However, it took us a whole year before we were actually able to get our license and start growing. So we had our first grow in the summer of 2020 and so that began this whole different project that we’re in now. And like I said, now will be coming up to our third grow year that will start in June. So yeah, overnight success for business, or it would be a journey for business, but for this new venture, it’s been sort of just a few years.

Nice. So let’s talk about like time travel, right? And obviously time travel, I mean, eventually it probably will be real, but right now it’s not. But if it is real, as of right now, if you can go back in time and change any aspect up and again, you can go back before the CBD, you can go back to your coin laundry, to real estate. What’s one thing that you would go back if you had five minutes to talk to yourself? What would you say to yourself and when would you go back to?

Probably in my 20s than 30s. That would be because to say, make some different decisions about business early on. But that really would have involved having the partner that I have now. So Mike and I, when we got together, because you’re right, we are very business oriented and so once we got together, that was one of the things that kind of drew us together. And it’s been our I guess that’s connected us, because we do we’re always trying to think of what’s the next opportunity, what’s the next thing? So, yeah, going back to that point where we met would be a good point. And then for us to have started on our journey, business journey, a little earlier than we did. So I would say to myself, find the right partner early on and get started.

That definitely sound advice, for sure. So talking about your family and upbringing, right, obviously you grew up in Georgia and you grew up in a household with four other siblings. So that kind of stemmed into becoming highly, highly, highly I’m trying to get the best word to describe all five of you competitive. Maybe it’s probably a short changing of what really goes on, but let’s talk about that. This next question is stemming from that upbringing. What entrepreneurs could you recall in your family that you grew up, that you saw, that you probably admired or wanted to kind of become more like them as you grew up?

Yeah, let’s see. I was thinking about that. I’m going to say that I saw people in the community that they probably didn’t call themselves entrepreneurs. They were just in business, working together for themselves to feed their family, but to say, you know what, it would be nice to work for yourself, to have that freedom. And so looking at that, I think that would be and it was my uncle and who lived next door to us, and I was close to my uncle, so I spent time around them. He had a brick mason business, he and his brother and cousin. So that was probably the first time that I was introduced to entrepreneurs. And from there, yeah, just wanting more, you say competitive. I don’t know about that, but a house full of women that were all striving and we all have our own mind and we’re all seeking. So I guess maybe we helped to drive each other. Maybe that was the good part that came out of the competitiveness, because we pushed each other, we support each other. And so then with that kind of atmosphere and culture, again, that it helped us each to be, I would think, successful in our own right. Everyone didn’t take the entrepreneur journey like we did, but I think each one of them, my sisters, have made their own path.

Yeah, I definitely agree with you entrepreneurs. I’ll say at least three out of five of you guys are entrepreneurs in your own right. 100% through and through, like, literally in completely different directions. You’re all highly successive in your own right. So going into, like so you talked about your family and you talked about your husband, you talked about your kids. And I think we alluded this a little bit earlier, but let’s dive into a little bit more, like, how do you guys currently juggle that work-life balance, and is there really even a thing called work-life balance in your house?

No, actually it is, like I said, the first part of the day because as I shared, I am still working. So I work as a regulatory compliance manager and the company I work for is located in California. So because of that, I have a three hour time difference in the morning. So we typically start our morning during that time talking about the date for the business, what’s going to be, what needs to be done, what calls need to be made, whatever. Mike the legs of the business. So he’s running out, we make a sale, I’m packaging it up, and he’s running to the post office. So I guess the balance for that comes that we’ve defined our roles and we kind of stay in our life. So after we figure out I handle the administrative part, the regulatory part, that’s kind of my thing, to make sure that we’re in compliance because this business is the hemp. As you can imagine, business is highly regulated, and so that suits me fine. I understand regs statues and I want to stay compliant. And then he likes to get out, so he’s gonna be out running, running around and doing what needs to be done. So then when we actually get to the growth season, he likes to play in the dirt. So he’s going to be the one that’s going to be out there planting and all of that. So I guess, first of all, defining our roles has been very important. And then understanding your strengths and weaknesses of each one of our partners and then respecting that we’re not always going to agree, but that’s his role and I need to respect, even though I may not agree with it, I’ve given or he has that part to take care of, and the same for me. So the balance comes from, I think, just doing those things, defining the roles and then respecting each other’s roles, and then at the end of the day, talking a little bit about it and then switching to something else. We can’t talk business all the time.

Got it. I think you alluded to like your morning routine. So again, your corporation that you’re working with is based out of Cali, so you have a three hour difference. So just talk about your morning routines. I mean, like, what time do you usually get up and kind of how many hours of a grace period do you have before you have to kind of essentially clock in and work with that corporation?

So normally we’re up around 27, 30 and 8, and I start working for our business probably around 8:30. I have to have my coffee first, and so that gives me a good hour and a half to do what I need to do to set the day up for our business for Rebel Gardens. And then you’re right. Then it’s clocking in for my other job. But that also gives me time to read. I do research. I’m just trying to stay ahead of the trends. And so I’m looking at the business channels. So, like I said, the mornings are spent on just getting mentally ready and prepared. My business first and then the company business.

Very interesting. I love it. Obviously, from business standpoint, again, you’re double dipping, right? You’re getting revenue from both sides of the coin. So you have a support team through the corporation and then you’re building your empire behind the scenes. So let’s just dive into numbers a little bit. And I don’t think people really understand the magnitude of like, hemp or CBD oils. Obviously, they may understand marijuana, a dime bag or a pound and they could associate a number to that, right? So they understand that value. But in CBD is a little bit different. You’re not necessarily selling the plant, you’re not necessarily selling the root, even though you can, you’re selling the oil. The oil is a byproduct of what you’re creating. So what is a going rate for a gallon of CBD oil right now?

So it’s a commodity. And that’s the other thing that we’ve learned through all of this. And when you look at it, so it goes up and down. So you have different just from the CBD plant. There’s over 100 different cannabinoids that can be utilized from this one plant. So you’re thinking about that and it was like, okay, so we are familiar with CBD. CBD is another one that people hear, but just taking those two. So if you look at the CBD oil, one day you go and there’s a sort of resource that we utilize to know what the market is paying. And the last time that we checked, it was like 1365, $1,365 for a leader because it’s sold in liters. And then but like, for CBG, it may have been $1,000 per lead. So, yeah, the oil is very important because from that oil you’re able to break it down and make products so that’s the tinkers that you see or the pain creams or the gummies, all of those things are made from that valuable little golden oil that comes out of the plant that you have to press together. So it can be very profitable.

And I say that because a liter of oil you’re able to make, just for an example, like a thousand Vapes cartridges and you’re selling those at, we can say, $30 for one. So you can see that one liter of oil can turn into a product value of $30,000.

Yeah, I want to break that down for our listener. Right. What this woman just said is that a liter on average is somewhere between, let’s say 1000 to say 1200. And I’m just throwing out the average number, right? So there’s about 3.7 liters in a gallon. So you times that by four. So. You’re looking at potentially $5,000, roughly on average per gallon. Right. The average gallon of gas is what? The average gallon of milk is what? The average gallon of Coca Cola is what? So I want you to think about these numbers. Like, these are every single day products that we use. And gas is probably one of the oil based product, maybe at the highest premium right now. It’s four to $5 per gallon versus $5,000 per gallon. And this is raw content. This is not the refine. This is not in product. So just selling that at wholesale, the markup is ridiculous when you didn’t refine it into an actual household product that could be delivered on store shelves. Correct me if I’m wrong.

Yeah, that’s correct. That’s why the oil is so valuable.

Yeah, I’m just sitting here. I think I listen to everyone is thinking about getting into hemp at this point because it’s like, why would we do anything else but get into that if you can? $5,000 a gallon, that’s crazy. So you talked about reading a little bit earlier, and I think you’re a really avid person. You have an MBA, so obviously you read and you have read. So my next question is on your journey to kind of get to where you are, what books do you remember that stand out to you that you’ve read that you would like to recommend to our listener?

, and the title of the book is easier to I have it right here. “It’s easier to succeed than it is to fail”. And so that book I read that book years ago, and I’ve actually had an opportunity to visit the campus and meet Mr. Cathy. But what resonated with me was that he took something, a chicken. There was a chicken sandwich. It was that he didn’t invent the chicken, but he invented the chicken sandwich. And he felt numerous times because most people thought you’re not doing anything new or special, it’s just a fried chicken sandwich. But through that, he kept reinventing himself. He kept making Tweaks and stuff to this product, and so he came up with the Chick FiL-A sandwich. So when you think about it, I think anyone that’s starting on the journey should know there’s going to be failures. We’ve had ups, we’ve had downs, we’ve had five ways in businesses like us to share with you the different businesses we’ve been in, we’ve been a part of. Well, they didn’t all succeed, but we learned from each one of them. So I would recommend that book and simply because it just shows how to stay focused and resilient and keep believing in what you he kept believing in his dream and that’s been a good reminder for me. Don’t give up on your dream, even if it looks like it’s not happening right now.

Interesting. So, I mean, with all this information, again, obviously you had accolades left and right it seems like you live 20 different lives in one lifetime, right? Especially with the business side. Have you had an opportunity or have you at least thought about writing a book as of yet?

Maybe when I retire, maybe when the boys take over the business and then I’ll have a chance to but maybe not a book, but maybe some way sharing this knowledge as we’re going along. So maybe writing some papers that will be beneficial to people. Because like I said, we started this, this is our third year last year. Each year we’re doing different parts of this business because we believe that the best way to control the quality of our product and to make sure that we have control is that we are going to vertically integrate from seed to sale. We need to control. And so each year we’re taking on a little bit more of that responsibility ourselves. But there’s a lot of information we’re finding that’s not out there. We bought this bucker machine and we didn’t know anything about how to run the bucker machine and it was like, oh, all right, so yeah, maybe that’s something I need to write for someone else so they won’t have to spend two days of trying to figure this out and looking at Google and calling. So maybe that would be what I would do first, is maybe just write papers to help someone else and maybe at the end I’ll compile it and write a how to Start a CBD hemp Business for Dummies.

Nice. I think you brought a really good point in talking about like supply chains and you’re talking about from seed to sale. You don’t have to go to all the details, but I mean, just like in the global hemisphere, understanding like you get the seed, you have to farm the seed. But there’s a lot of other steps that come into play. And I remember talking to Mike a couple of different times and he was saying that he had to set up the fencing. He had to, you know, make sure he put particular feeders out because theirs were eating it or hogs were trying to eat it. And you had to figure out what grains to keep them away and you have to factor that into your cost. And then you have to harvest and then you have to dry. What are the other things that have to go into play that you have to factor from seed to sale?

It’s very labor intensive. So when you think about, oh yeah, it could be the $30,000 for this one leader that you could possibly make, well, it’s a lot of time that goes into that. So these seedlings become like your baby. So each year we have to decide on which strain we’re going to even grow. So it’s time thinking about that because each strain represents they have different benefits. So what are we looking for? What’s the purpose? So you’re not just going out and growing seeds, but it was like, okay, what’s gonna be the end result of this? And then, yes, so the water, the first year we grew, we planted them, and then it was a drought last year. It was almost too much water. Mother Nature has a hand in this either way, but then it’s the insecticide or the fertilized. You have to make sure that you’re keeping the bugs off at one point, but then you’re fertilizing it on the other end and all of the other stuff, the weeding, it’s a lot. So during that growth period, you typically start in June. We’re harvesting in September, so it seems like it’s not a lot of time, but you have to prepare the ground.

So we’ll start in April or May, getting the ground that’s peeling the soil, testing the soil to make sure that it’s going to be at the right PH level to make a successful growth and then going all the way through, keeping the weeds down. All of that stuff has to be done in order to have the product that you want at the end. And then you’re right, once we harvest it, we take it and we dry it. And there’s multiple ways that we can do that. Either we can hang it up the old fashioned way, or we can try and use technology and we can put it through this automated dryer. And then you have processing, which gets it to the valuable oil, which is depressing and all of that, that’s going to get it to the oil. But then from that, you decide on what products you actually wanted. So it goes from a processor then, I guess, to another processor, because that’s actually where you get the products from and like I said, that terminals if you’re making vapes or if you’re making paintcreams or tinctures or whatever you’re going to make. And that’s really kind of driven by the market. So what’s the problem? You don’t want to be producing gummies and no one’s interested in gummies anymore. They’re gone to prerolls what I was saying. It’s always just keeping your ear to the ground to know what the trends are, because that’s how you have to be able to pivot to make sure that you’re going to be successful.

I think based upon what you just said, there’s so much information in that. I just want to take about one part. And I think you said earlier on about, I guess, genetic splicing or genome or so, I mean, are you like breeding these things like dogs? It came across like that. How are you selecting seeds? And do you look at the mama tree versus the dad tree? What’s the process of selecting the right strand of DNA for that particular plant?

Well, we did have a mother tree at one point, but yeah, so each and that’s the part that we’ve learned. So when I say that we’ve become both students of this plant in the field that we’re now finding ourselves into, because we do, we’re learning that we deal with the genetics, the person who actually produces the seed, and we’ll talk to them and say, this is what we’re growing for our year. This year we would like to focus on more plants that are going to be associated with pains or inflammation and so that’s the plants that they will produce for us, strains that will be targeted towards a specific element.

Interesting. That’s very interesting because obviously when you’re talking about business strategy and you’re talking about planning, you’re essentially taking an entire season with the hope in a twelve to 24 month turnaround time that that product is going to be sourced and used in the future. So let’s talk about future, right? I mean, obviously you’re talking about gummies, you’re talking about lip balm, you’re talking about oils and those are like some of your primary products. Where do you see products going 20 years from now? What products are you planning or would like to have distributed from your store in the future?

We want to actually transition to the medical marijuana and more on the medicinal. That’s where we want to go, to that space. And simply because it is going to be the growth of the future as more and more people, as they get more and more licensed, especially here in Georgia, the medical cannabis. So what our oil will be used for is to break down that medical marijuana that they’re going to be producing because you have to use the hemp oil to dilute it so that it will be able to be ingested by people. So we want to work with that. We see that that’s where the industry is going and we’re working towards that to be a part of that space.

It’s definitely interesting topic. It’s crazy to me that I was thinking about what you guys are doing and I think it’s great that you’re doing it and then you’re diving into like a core niche. So my next question is when you think about farming, a lot of times people think about farming as far as machinery and workers, but in today’s world, I think there’s probably a lot of tech behind the scenes. So what software are you guys potentially using to just say, track what’s going on in the farm or on your day to day numbers that you would not be able to do what you’re doing without having access to that platform?

Well, yeah, because prior to this, I wasn’t really familiar with Shopify, and so we use Shopify for our ecommerce to control that part. However, most people are not aware that there’s limitations because of the negative connotations that’s still around Hemp and CBD. So some platforms will not allow you to take payment processing on their site. So we transition to that shopify in conjunction with Pinwheel, which is a company associated with Square for our payment processor, but we had to learn that also with Facebook, you can’t say him on advertisements. So we’ve learned that it’s been so when you think social media, you think, oh, yeah, I can just throw it out there and advertise. But we’ve been able to, like I said, through Shopify and square pinwheel, we’ve been able to run our business. And Shopify is great because what it gives us is insight into our customer base. And I don’t know how we would not have known that five years, ten years ago, that our number one customer base is out of Asia. Who would have thought? So, yeah, that’s been very helpful for us, having that tool. Just that the track where our customers are. I think we will be difficult, it will be difficult now to run the business without it and it keeps up with all the inventory and that’s another great thing. So you’re not having to sit there and count how many bottles you have. All of the other things that we used to have to do to keep up with all the widgets.

Got it. So just talking about and again, your son was born into this, right? And your son is a great designer and he’s analytical, but a very creative mind. So I would think that he would have some part in developing that logo that you have. And I want to kind of talk about the branding because, you know, I love brands, right? So why and how and what were you guys thinking when you decided to cross a marijuana leaf with an actual cross? What’s the story behind that?

I would like to take credit for that, but you’re right, that was Jacoby’s idea and it goes back to recognizing each one of our talents. So Jacobi, he’s our branding, he’s our public relations officer. He created it, we all had input in it and if that was something that we liked and of course, he had final words, which was the final decision, which is not always our decision, but we trust him enough to know that he has a vision that we don’t always do. So as long as it aligns overall with our vision, we’re okay because we want to give him we want him to know we trust him enough to give him responsibility. But yeah, when you look at it, it was the cross, but it’s also medical, you know, so it had the dual purpose of it, the cross part does, and then the marijuana. So we wanted to be able to go towards the medical part more than the crosscut. And I guess the fact that it’s who we are, we would like for people to believe that that’s our moral values, which is why we’re saying that we’re going to always produce a quality product. So moral values, ethics are important to us. But yeah, I thought it was very unique.

Yeah, it definitely is. I mean, to the listener. If you have a chance. You definitely want to go to https://rebelgardens.com/ and just check out the product listing. But the logo as well too. Which kind of leads me into my next question is with the insight. The inside of a brand specialist. I’m thinking that you guys are heading more into the medical side. Which you said earlier. Which then plays into the cross more so than religion is. More so help. So let’s talk about who is the ideal customer or the ideal avatar for your company right now.

I would say it can go so many different ways because if you look at it, you think, oh yes, older people because they have more ailments, but then it’s younger people because they too have anxiety. And so over the last couple of years, I think if nothing else, dealing with what we’ve been dealing with, stress level and anxiety is at all times high. And what this CBD, what it does is it helps with those. So it’s been shown to help people to reduce their anxiety and reduce their stress level. But then on the other side for people who are older, like arthritis and pains, and then you have your weekend warrior who goes out on the weekend and overdo it, and then you come back and you’re rubbing down because it helps with pains and muscle aches and all of that. So I don’t think we have an ideal customer, but I think the customer that probably would see the benefit most would be an older. I would say maybe that 40ish and up simply because they’re probably going to be the one that recognize and appreciate the price point that comes with having something of quality to ingest into their bodies and put on their bodies versus someone that’s younger.

So let’s play devil’s advocate here, right? Let’s say I’m 50 years old and I’m still working in corporate America and I’ve never even dabbled in marijuana. I never even dabbled in CBDs. I’m completely ignorant. So I’m going to ask you a question from that standpoint. So I’m taking your CBD gummies and my job is going to do a drug test. Would that show up?

No and the reason it’s not is because we have two things. We have a full spectrum CBD gummy and then we have a broad spectrum. And so when the full spectrum does not have the THC in it, it has no THC and the broad spectrum does. So we’re able now to help and cover both of it. So yes, you can take it that night before and wake up all refreshed the next morning with no care of being having that drug screen. So yeah, we do that and we have one of our customers as a truck driver and that was one of her things. It was like, oh no, I got to have to protect my CDL so I can’t be taking this. And I was like, no, you’re good and she hasn’t had any problems and she’s had a couple of drug testing since she started with our product.

So, I mean, I just listened to you. You sound very verse and obviously you’ve been in this for a long period of time and again, everyone that’s listening, if you pick up on the keyword spectrum, it’s like, who would have thought spectrum would have been associated with THC in the first place, right? This spectrum and that spectrum. So it’s definitely enlightening, for sure. So let’s just talk about final words of wisdom, right? So if you are talking to this person that’s 45, maybe 50, even 55 years old, and they’re still in corporate America and they’re listening to you like, oh my God, like, this is my calling, I would love to get into this business. What words of insight would you leave for them to understand the next steps?

I would say two things. One, do your homework because you have to understand the business that you’re going into and that’s with any business, do your homework to make sure that this is something you’re really ready to commit to and then get an understanding of it. Maybe talk to someone you can reach out. We have people all the time that call us and say, we’re interested in getting into this business. So people are willing to share that information with you, but just take the time to get to know what you’re getting into before you get into it. And so internship, that’s another thing. We have people to offer to come work on our farm with us and they like, we just want to learn. So there’s ways that you can get out there and find out more about the business and then after you get a level full of comfort, go for it. But I think mainly it’s just to start with learning about where you’re trying to what the business you’re getting into. And one thing I want to share is always to learn the language of the business because that goes a long way in understanding exactly the legal, like you just said, spectrum, and it would not be associated with CBD, but it is, but it means something totally different. So if you’re coming from one industry and you’re trying to cross over and use the same words, it doesn’t match. But the more you know, you get a level of comfort and then you can make the right decision if this is something you actually want to be a part of.

Yeah, I’m definitely going to I’m still in that spectrum is going into my little dictionary inside of my head for later. So I just appreciate that add on. So, I mean, obviously we’re talking about CBD, you talk about gummies, you talk about oil. People are listening and they’re like, OK, like, this thing sounds great. I’ve never tried it. Or maybe I tried before, I want to try yours. How do they get in contact. Where did they go?

Oh, great, thanks for asking. So we’re located you can find us on any social all the social media platform that you can imagine having a son, that’s the social media king. So we’re on Facebook. You can find it at Rebelgardens. We’re on Instagram at Rebel…Let me make sure here. I want to make sure I get it right. So we’re at @rebelgardens so at @rebelgardens for instagram. And that’s it. And like I said, you can always call Find us on yeah, I have my notes here or you can give us a call.

So I mean the marketing guy is probably saying, I gave you a list, you should have just……

I know he did and I’m trying to read my list here. So the main thing is to follow us on Instagram, at @rebel.gardens, or our website is https://rebelgardens.com/ Or Facebook.

I think it’s beautiful that you guys have divided and conquered, right? I mean, you have your marketing guy, you have your operations guy. You fall more on like the CFO CEO level. So I’m not mad at you, man. I hear that. So I got a couple of bonus questions for you, and this one is going to be interesting because, I mean, earlier on we were talking about all these different achievements. I mean, obviously going to college and growing up in a household that was competitive, even though you may not see it as competitive. Right. And then getting into businesses, getting into real estate, getting into the coin laundry, getting into hemp. I mean, the list goes on outside of those things, right? Or maybe this includes all of those things outside of your family, what is your greatest achievement to date.

Outside of the family?

No kids on this one.

No kids on this one. I would say, actually. Okay, going back to school later and achieving, getting my Masters. So I spent the first part of my life raising my children, and then it was after they got to a certain point, I said, it’s time now for me to go back and do something for me. And so education was important for me to achieve. So I felt to get to the next level and as a source in a sense of accomplishment. So getting my MBA at a later age was a great achievement because, oh, man, it would have been so easy not to do it. But I thought it was well worth it. But it was also challenging.

I think you’re always up for a challenge. You wouldn’t be who you are if you didn’t have challenges, for sure.

Yeah. Even though I think it’s like, okay, I’m through, and then I always think of something else to challenge myself with.

Yep Yep. So another bonus question for you. If you could spend 24 hours in a day uninterrupted for those 24 hours, who would you want to spend that time with? It could be past or present.

My grandfather, William D. Reid, he was a pastor, the patriarch of a family. He’s on my mom’s side and my mom’s dad. She’s an only child, and he spoiled her, and thus we were spoiled. But he was very insightful. My grandfather was a very giving person, but you can ask him questions and he would actually ponder the question and give you a response. That was very insightful. So he was my go to person when I really wanted to know something or had a question, he was my go to person. But he was also a strong supporter of the family. And so just to know what he would think about this business and what we’re doing, although I know he would be the cheerleader because that’s who he is, when you’re happy, he’s happy. He was just always there. RA, I’m going to support you, but it would be interesting to know what he thinks about what’s going on with his business as well as just what’s going on in general now with this world.

Yeah, definitely interesting. And I didn’t realize that your mom was the only child. I mean, it’s kind of like I would think some of your entrepreneurial insight comes from her as well, too, because I’ve heard stories and I’ve read books, and I’ve seen like, this woman is a hell of a legacy as well, too. So, I mean, raising five strong, independent women, it only makes sense coming from that type of bloodline, for sure.

Yeah, she’s the only child.

Crazy. So going into closing, I mean, obviously as the Boss Uncaged host, I want to make you the host, and I want you to interview me. What questions do you have for me?

I think I mostly want to know because you’ve now heard my journey or our journey. And, you know, and this campaign, I know you’re doing your homework, but where do you kind of see if you were just getting into it, would you see this or CBD journey as something you would aspire to be into? And if so, why? And if not, why not?

I think it’s a good time. If you’re not in that space yet, how do you kind of take what you know from the real world and then apply that to, like, Metaverse? And again, think about Metaverse as a third party representation of the real world. But imagine hemp shops in the Metaverse, right? Imagine Hemp Farms in the Metaverse, and it’s kind of like, what is that going to do for me? What is the NFT in Hemp going to do for me in the fake world? But then you can probably use that environment as access passes. If you didn’t buy your NFT, your Rebel Garden NFT, then you can get access to discounts and get access to seeing us on the farm. And the only way you can do that is by having the NFP. So merging the real world with the alternative world, that’s the direction that if I jump into space. That’s what I would do. I would start growing hemp in a digital environment and then attaching it to your products and getting commissions off of selling your products through my digital world.

Interesting. See, I hadn’t thought of that. Yeah, I haven’t played much in a metaverse world yet, so that will be an interesting world to be in. All right, so is there any other party words that you would suggest for anyone? And for me, that was one, but just as you would think, where you would see based on what, you know, us growing, where do you see us growing in the next five years?

Well, I’m thinking that since you guys are already tackling the whole supply chain, like once you kind of get your system down packed, where you could have the supply chain 100% owned and operated by you, and you don’t have any third party vendors or anyone else, then coming to you for that source, what does that look like on a global scale? Like, could you add more land to it? Right? Could you add more products? Could you then become the manufacturer for other people and then bring you oil? I’m just thinking right now, just a tip of iceberg. You guys are really starting. But I think once you get a hold of that supply chain and you have every aspect of the system locked down, packed, and in the system, then why wouldn’t you not franchise it? Why would you not go global with it?

Good. I like that, man, look at this. I’m getting free consultation right here for me, valuable information.

It’s Friday. I got whiskey coming to my office soon enough. So you got any last question before we close out today?

No, but I do want to share one thing you mentioned earlier. So I do not want to get into trouble with the PR person that we will be having our first live event for 2022, and it will be February 26. It’s going to be at the Be social location from eleven to one. It’s free, and we would love for people to come out. Like you said, if they want more information about how do they start it, what our journey has been thus far, anything. So it’s just going to be an opportunity for other people to ask questions, and we’ll be more than willing to share what we’ve learned. So we would like everyone, they can go to any of the websites or Instagram, and they can sign up.

So the next question is, are there going to be samples at this event?

No samples at this event. However, we will direct you to our website and we might be able to give samples at that point.

Interesting. Cool. Well, I definitely appreciate your time. Taking time out of your busy schedule to come to show. This was definitely fun. I think you gave a lot of insight to industry that people hear about, but they really. Don’t know about. They really don’t know the money behind it or how to even get started. And I think you kind of really outline a really clear path. And again, you give them access to you, and not only that, you give them an opportunity to come to a live event. So, I mean, it’s a win win situation. I definitely appreciate you having on the show today.

Well, thank you. It was fun. And this is a great way to end our Friday afternoon, so I appreciate you having me on.

Great S.A Grant. Over and out.

Thanks for tuning into another episode of Boss Uncaged. I hope you got some helpful insight and clarity to the diverse approach on your journey to becoming an uncaged trailblazer. Don’t forget to subscribe, rate, review and share the podcast. If this podcast has helped you or you have any additional questions, reach out and let me know. Email me at ask@sagrant.com or drop me your thoughts via call or text at 762233boss. That’s 762-233-2677. I would love to hear from you. Remember, to become a Boss Uncaged, you have to release your inner beasts. S.A Grant signing off.

Listeners of Boss Uncaged are invited to download a free copy of our host S.A Grants Insightful ebook, Become an Uncaged Trailblazer. Learn how to release your primal success in 15 minutes a day. Download now at www.bossuncaged.com/free book.

CEO Of Rebel Gardens: Barbara Sharpe AKA The CBD Boss – S3E07 (#103)2022-10-31T06:08:05+00:00

CEO Of The CEO Confidant: Angel Ribo AKA The Confidant Boss – S3E06 (#102)

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Boss Uncaged Podcast Overview

CEO Of The CEO Confidant: Angel Ribo AKA The Confidant Boss – S3E06 (#102)
Are you as a father or as a mother doing enough to make your kids aware of what’s going on in the world?
In Season 3, Episode 6 of the Boss Uncaged Podcast, S.A. Grant sits down with the CEO of The CEO Confidant, Angel Ribo.
Angel RIBO, known as The CEO Confidant, is a Business Influencer, LinkedIn strategist, International TV Host, Public Speaker, CEO Consultant, Board Member, and Philanthropist.
In the last 21 years, Angel has helped more than 1,500 CEOs in 33 different countries to accelerate the growth of their businesses. He was born near Barcelona, and he has lived in 8 countries and speaks 5 languages. Established Entrepreneurs and Corporate CEOs hire Angel to bridge the Gap Globally for Expansion and Exposure to Grow their Businesses.
Angel sits on the Board of the Evolutionary Business Council, an organization with more than 350 Global Transformational Leaders with a combined reach of well over 600 Million people.
Angel is based in Texas, and early in 2017, he launched his International Foundation, Wisdom for Kids, and he has helped more than 1000 Underprivileged Kids in Latin America become Entrepreneurs using their Local Resources.
Don’t miss a minute of this episode covering topics on:
  • What can Angel, the CEO Confidant do for your business
  • What is Angel’s morning routine
  • What tools is Angel using in his business
  • And So Much More!!!
Want more details on how to contact Angel? Check out the links below!

Boss Uncaged Podcast Transcript

S3E06 Angel Ribo.mp3 – powered by Happy Scribe

Boss Uncaged is a weekly podcast that releases the origin stories of business owners and entrepreneurs as they become uncaged trailblazers. In each episode, our host, S.A Grant and guests construct narrative accounts of their collective business journeys and growth strategies, learn key success habits and how to stay motivated through failure, all while developing a Boss Uncaged mindset. Break out of your cage and welcome our host, S.A Grant.

Welcome back to Boss Uncaged podcast. Today’s show, we have an interesting guest. I’m going to deem him the confidant boss, and he’s going to be able to tell you why very soon.

Thank you.

Why don’t you go ahead and introduce yourself to our guest today, sir?

Thank you. Thank you very much. So, as you very well said, I’m Angel Ribo with my brand is the CEO confident and basically, I’m originally from Spain. What I do for a living, I have very two distinct parts of my life. One is my for profit business, which is that Grant just mentioned and what we do is we help both corporate CEOs and established entrepreneurs to bridge the gap globally for expansion and exposure as a way to accelerate the growth of their businesses. And we can do that basically, because for the last 20 plus years, I’ve helped more than 1500 CEOs in 33 different countries. I’ve lived, excuse me, in probably like seven or eight countries. And I’ve already lost site of that and I speak five languages. And the other side of my life is basically my life purpose, which is helping the privileged kids in Latin America become entrepreneurs using their local resources. And I do that through our nonprofit is called Wisdom for Kids. I am the president and co founder of Wisdom for Kids. That’s who Angel Ribo is S.A.

Nice. So let’s just talk about the confident Boss. That’s a very intriguing and interesting brand and name. What is the meaning behind that and how did you come up with that naming convention?

Yes. So when we start, at some point, we start our entrepreneurial journey, right? We decide maybe to leave what we were doing before and become our own bosses. So I did that in 2016. And when I was thinking about, okay, what am I going to do? There were many different choices ahead in front of me. I can do this, I can do that, I can do that. And I decided to basically start counting my blessings. I started to count what I had done in my professional life. And I had worked for several, both oil and gas companies and high tech, mainly high tech. Most of my professional career in the 90s started with high tech companies. And I realized that I had helped so many companies and so many CEOs. And every single time I would engage with my clients, every single time I would help them grow their businesses, and I would always do it in a way in which we would engage consistently the C level executives of those companies. And that’s why I started actually to count the companies that had helped, and I started to count the CEOs and the C levels I had helped and when I reached 1500, I said, okay, I’m going to stop here. And I think it would make sense that I’ve had so many private conversations, confidential conversations with so many CEOs in so many different countries, more than 30 countries. I said, I think it would make sense to actually call myself the CEO confident. And that’s why I chose my brand, because of what is behind. In my experience, when you really have done so many things that you don’t count them. Like you don’t really take like you stop and you take stock of what you have really done. That’s what I did in 2016, and that’s why I came up with this brand.

Nice. So with that being kind of like what you’re saying is that you had access to thousands, right? And you stopped counting around 1000, but you had all these intriguing, detailed conversations behind the scenes that no one else really had access to, and that’s why you came up with that branding. So let’s go into a little bit more about you. If you could define yourself in three to five words, what three to five words would you choose?

An unstoppable divine force that connects the unconnected.

Nice. So going back into your business, right? I’m an executive. I come to you, right? And I see your branding and I’m seeing, okay, he’s telling me right away he’s going to be able to take information that I’m going to give him and he’s not going to disclose this to anyone. But like, what’s the next step? Like, what system do you have in place? Like, what is your service exactly?

Yes, thank you. So I provide several services, but I would like to say that the most important one is someone already has and again, it can be an accomplished entrepreneur whose friends and partners have told that person, hey, you should take this global, you should take this global, you should take this global. Right. And that copy entrepreneur already knows that their product or their service can really do so much good in the world, probably in other cultures and other geographies. That would be like, one of my main audiences. The other audience is typically like a sea level, a CEO that really wants to take their business global. They have tried to do things in the past, but with everything that’s going on in the world, having local connections, it has become much more important. And I was always on the road. I had developed all those relationships with local partners, clients, friends. So the starting conversation is always the same thing. Okay. So they tell me, we would like to grow or accelerate the growth of our business, and we would like to do it taking it global to specific areas. The first thing we start talking about, okay, so which of your products and services you think could serve another audience and then which market would you like to take that to and then we start the conversation. Would it be a good fit or not according to my experience, according to what I have done personally in the past, according to the local partners I have already on that particular geography. Then we go to a conversation which we discuss basically, are you ready to do that? Because you have to be willing, not saying able because everything can be done right. The willing. Are you really willing to customize your product and service and do everything it takes to customize the product and service to make it viable in that particular geography? And the third is, do you have the resources to do it? Do you have already the resources in place, the cash flow, the cash flow to invest in this initiative that will allow you to be investing in those global efforts for at least one year? Those are basically the main three questions essay because one thing is I want to do something, but then, okay, so let’s make sure that we understand each other and we are on the same page as you can imagine, besides expanding to that particular place. And I’m talking about developing business, finding new clients, finding distributors, finding resellers, finding partnerships in that particular geography or maybe I want to visit those specific accounts. I would like to have literally appointments with the C Level executives of those companies. That’s something that we provide also. Something that we also do because we are very strong, our presence. I always talk about us because I mean, we have a decent size team already in the company. And what we do, we have developed a very strong audience on LinkedIn right now, over 280 connections. Most of them are C level executives of midsized and large corporations. So we are able to start conversations with those executives. So what we provide and other of the services that we provide is what is called influencer marketing. But we do it in a specific way, which is a business to business influencer marketing or business to consumer influencer marketing. Okay. Which means that we have already developed those relationships with our audience. We use those relationships to promote, to give exposure and visibility to our clients products and services. Does it make sense S.A?

Yeah, it does, definitely. So what I envision, I’m time traveling back in and I’m hearing you speaking right now, but what I envision is you as a kid in Europe with a suit and tie and a briefcase. How did you become like an executive? I mean, when did that journey really start for you?

Oh S.A I have to thank you and I also have to put my hand on my face because when I was a kid, to be honest, I was so shy, I was so shy. Probably the first time I did something like public was when I was in I think it was 8th grade. No, it was later 9th grade, when I helped the French teacher to organize a trip to France. That was the first time ever I was kind of on the stage helping a teacher to create basically to schedule a trip to go to France. And we spent the entire French class student who went to French for a couple of weeks. That was the first time. Then I was extremely shy. Very shy. I remember organizing when I was in high school. In 12th, we would raise money, we will fundraise for organizing a trip in the summer, right? And we actually partnered up. We were a male only school, so we’ve actually partnered up with a female only school so that we would attract our respective audiences, friends and classmates from our respective schools. And we would organize on an alcohol. Obviously alcohol wasn’t allowed because we were still underage, but we will organize every single Friday night an event on an evening club, not a nightclub or an evening club. I remember still to this day that in the whole year I did not have the courage to ask anybody to dance with me. That’s how shy I was. I mean, I was really, really shy. Then I went to college. And it was then when I started kind of bloom and I started actually it was my first year, I was proposed to be a member of an international student organization. That what they do is they exchange scholarships so you can go you get scholarships in Spain and then exchange those scholarships in an international meeting with scholarships from other countries. And eventually your college students, a few of them, the ones that are members of the club, they are able to travel for the summer or for a semester abroad. So that was when I really started to be kind of some sort of leader of an organization. And it started to help consistently my college mates so that they could go abroad and spend some time having experience in companies and universities in many other countries, literally around the world. That was really when I started. But that was probably the first time I was an entrepreneur. Although when I was a kid and I really like computer science, when I was in high school, I would help my father’s business with programming and that’s why I ended up studying computer engineering. So my first job ever, I was actually helping my dad in his business writing code for an inventory of one of his fish farms. So that was exactly what I was doing.

Crazy.

So this is who I was when I was in high school, college, and then in the decided that after a kind of a traumatic divorce in Barcelona, I decided to start my international experience and I relocated. The first time I was relocating for a long period of time or forever, from Spain to the UK. And I have not lived in Spain since then.

Wow. So, I mean, you kind of given us some insight to kind of like hurdles. I mean, as a kid you were shy and fast forward, you broke out of that shell and now you’re more in front of camera. You’re more of a social light per se. Right, exactly. On the business side of things, what hurdles did you have to overcome to get to where you are currently?

Well, number one, I briefly mentioned it before, which is when you leave corporate America, where you have had so many support systems and you start your own journey, you’re completely confused. You really don’t know what to do with your life. And I’m not exaggerating. Literally, you have so many different things that you can do that in reality you don’t have anything to do. Right. Because if I take this, what are the pros and cons? If I do this, what are the pros and cons? And you spend a lot of time doing that. I wish I wish I had just taken one route and go with it because that would have taken me to a place where I would have been able to course correct. Much, much faster. That’s number one. Number two, I kind of felt like I’m just leaving a world behind and I have to confront my life moving forward. That was a big mistake because I had developed so many good relationships with so many people that I literally stopped talking to. When you have this mental trap that you think like, this is not part of your life anymore. It’s not true. I could have had the advice, maybe clients, maybe even some support for me or maybe even some feedback for my products and services at that time and I didn’t do it. Number three, I think that also collaboration. We are not taught to collaborate. When we are in corporate America, honestly, it’s very difficult to establish win win partnerships. And I think that we are always thinking about competition, competition, competition, competition. How can we beat the competition? Right? How can we beat the competition? And I think that in reality, in the world and the future, is teaching this as a big lesson. I think that we have to learn how to collaborate. I wish I had openly started collaborating or looking for people that could have might have complimentary, offers, value propositions to the market, so I could have like, partner up with them and do it the right way. Because very often, and you probably have received that you very often receive emails, even messages on LinkedIn saying, I would like to collaborate with you to see if we can collaborate. Right.

Yeah.

How many of those conversations ever go anywhere?

Like, none.

Exactly. So I think that we have not been taught really how to collaborate, how to put in place those checks and balances, how to put in place those boundaries to make that relationship really work. I don’t remember any collaboration conversation in which you say, okay, so right now we’re going to commit each other to generate three leads in the upcoming 30 days for each other. That’s our commitment. That never happens. That never happens. And again, why that doesn’t happen? Maybe because of fear, maybe because of mistress. You know, again, I think that even in the school and that comes from the school, to be honest. I think it really comes from when we are in school. We’re not taught to collaborate, really. I think that the system doesn’t put in place enough initiatives or activities so that we really learn on how to define a way in which we can work mutually beneficially between us.

Very interesting. Very interesting philosophy and train of thought. And to your point, I mean, I think that’s, like, one of the downfalls of LinkedIn. Like, LinkedIn is powerful in the sense that you have access to all your clientele that you’re ever looking for. But doing the blanket marketing by sending out the same exact messaging to everyone without articulating what that system is like, how do I really work with this person versus just saying, hey, do you want to work together? To your point, it becomes annoying, and then all those messages kind of just go into the graveyard, and they get forgotten very easily. So going into my next question, I mean, obviously, like, you have systems in place, right? You understand business to a level to where not only on a national scale, but an international scale. So with that, how is your business structure? Is it an LLC? S Corp? A C corp.

It’s an LLC. It’s an LLC. Yeah.

Is there a particular reason why you chose that particular principle versus any of the other two?

Just because it was the easiest way, the most straightforward. And when you don’t know what you don’t know, you just go ahead and you take the advice from people that have been there before. And that’s why I decided to basically go down that path. In reality, it’s afterwards when you reach a certain revenue level, when this becomes more of a discussion with the proper CPA, I use what’s the name to create my company? LegalZoom. LegalZoom is the name of the company. You go online. I mean, I don’t have any affiliation with them. And just mentioning it because it’s literally in a few hours, you can get your business up and running, and it’s later up down the road when you have those conversations. And to be honest, I always try to leave these conversations to the people that know more about me. And that’s another mistake I made, which is asking for help when I started my own journey. Do you ask for help fast enough, soon enough, so that you don’t have to do the heavy lifting yourself? And remember, money comes and goes. Money comes and goes. But time, no, time goes by, time goes by, time goes by. And I think that’s also another lesson I learned the hard way is that had they received the support from now obviously, I know a lot, but did I get any sales support? Did they get the necessary marketing support, legal support, accounting support that I needed at that time so that I could really shorten my ramp up period? I did not. And that was a big mistake. And also another thing that we don’t know as entrepreneurs is how to pick the right contractors, how to pick the right partners, how to pick the people that are really the right contractors, the right people that are going to provide you with the services that you need to ramp up. Again I think that little by little or trial and error, trial and error, we learned on that journey of being entrepreneurs and eventually being the small business owners.

Interesting. So as the perception goes right so much into this particular episode, they may be hearing you speak and say, okay, this guy has the machismo that I’m looking for. He has the insights, he has the bravado. But in the perception, you’re kind of overnight, successive. But in reality, how long did it take you on your journey to get to where you are currently?

Oh, my God, I’m talking about the 90s. Had i not started. And let me tell you, from a sales perspective, I was more marketing PR guy from a natural standpoint. When I was in college, I didn’t like computer engineering, but I got a degree and then I took an MBA. But I remember the first really big immersion to the sales world was when I took a position in the UK as an inside salesperson. I was making hundreds, hundreds of sales calls, cold calls, every single week, no matter what. That was, you know, that was the first really big change in my life in which I realized that even not speaking the language of every single European country I was calling to, I was still being able to generate first level of trust with my number one. Number two, you realize also that being who you are authentically is much more important than the script that you use as an inside salesperson. Right? So I started this really in the then I was generating leads for my field reps, for the sales reps that were in the field, going face to face to see all those companies. And then I started to be invited to the kickoff meetings, sales kickoff meetings in those territories, and the rest is history. It was then when I was given the responsibility over specific accounts. Then I started to increase my geographical outreach. And then I started not only to sell to those strategic accounts and talking about Fortune 500 companies, 20 to 25, every single quarter, different ones. And then I started to develop distribution channels, which means finding companies out there that would like to go to the market with our products and services. So I had to actually help them go from wherever they were, support them so that they could actually go and serve my clients or our clients with our products and services. So I started to actually consistently coach and consult for those companies that were our business partners. They were our value added resellers or our distributors or technology partners. So then it was not only me using my sales and skills, but also it was me being a consultant to make sure that I was able to help those companies grow. And actually, I have many different success stories, but one of the most amazing ones was a company that helped only in two years. And I have almost three years to go from two employees to 40 plus employees. So that’s the power of not only being able to generate business and to sell, but to create or to lead a group of people to believe in you, believe in your products and services and grow and grow in a way that they can consistently themselves, generate their own systems and create value for their clients. That’s why eventually I provide the services that I provide because I was really working on many different fronts of helping companies grow and generate business and generate revenue and become profitable and generate cash flow.

Definitely interesting. So if you could travel back right on this, you’re talking about 30 plus years of time frame, what’s one thing that you would want to do differently if you could do it all over again?

Take more risks. I would have taken more risks. Definitely more risks. I mean, I really stretched things. I remember in the early 2000s when I was with my.. I married again. And I remember that they spent so much time gone from home and my wife told me one day, I thought that you were seeing someone else and you were going to go back home one day and you would tell me, this is over. So I know that I have spent a lot of time with the people that needed me the most from my business partners. I mean, so it’s not a matter of time. It’s how many more risks I would have taken, how many more avenues I would have opened for myself and for my business partners. So we could have explored more possibilities. That’s it really, regardless of how glamorous my life might look like, like so many countries and so many companies and so many CEOs. I mean, I was exhausted and I was burned down. You name it as anybody else, right? But I would have taken more risks and opened more possibilities for myself and for my business partners.

So I mean, with that more risk taking, I mean, that’s something that some people could actually grow into, they could learn or they’re born with that. And I’m guessing here, right? I mean, in your history, do you remember anyone while you were growing up being more so, an entrepreneur that influenced you? Like, was it a parent, an uncle, a sibling?

That’s a great question. Yes, it was definitely my father. My father. I was always very close to my father. When I told you that I was in high school and I was helping him with decoding the inventory of the inventory of a system to control the inventory of one of his fish farms, I think that definitely he was, for me, like, the paradigm, right? That was the example, because he was always, like, having those ideas. He was always creating something new. He was always partnering up with someone new. And I think that he was definitely, for me, the example. I would always go even when I was a kid, I mean, when I was six, seven, eight years old, every single weekend, when he allowed me to, I would go with him to his workplace to see the manufacturing plans where he was working, all those kinds of things. I was always around him all the time, all the time. During the summer, I was a good student, so I didn’t have to study over the summer and those three months of holiday, which is the case in Spain, I would go every single day. He would go to maybe to one of those fish farms or to one of those distant plans that he would be overlooking. As the CEO of a group of companies, I would always go with him. I always wanted to listen to his conversations. I always wanted to be with him all the time, all the time, all the time. I definitely think that he really made a big, massive impact in my life. And still today, he has extraordinary business connections, and we discuss business very often.

Nice. I think nothing that you alluded to was just kind of like juggling, like, your marriage life, butchered your business life. So in today’s world right now, how are you juggling your work life balance with your family life?

It’s different because obviously we spend more time at home. I used to travel more before. Right now. It’s may. It’s already may. Oh, my God. 2021. You’re in the middle of 2021 almost. And obviously what has happened in the world for the last, let’s say 14 to 16 months, everybody knows that. So I stopped traveling both for my nonprofit to Latin America and for my own business. I used to travel a lot, so which means that I am more at home. Also my kids, where I still have two of my three kids here at home, and they have spent much more time at home, and obviously the same thing with my wife. So we have had to establish more boundaries so that we respect each other’s spaces. Also some possibilities that have opened is that, for instance, I think my kids are much closer to me now because I don’t travel so much right now. It’s not the case because it’s a school time right now. But, for instance, one of my kids, he likes to build computers. And I convinced him to put his working area in my office. So actually, he listens to all my conversations. He’s listened to many, literally dozens of podcast interviews. And I love that because I want him to learn from what I’m saying and from the questions that Podcast hosts are asking me. I think that he’s learning a lot from me since he has been at home more often. He went back to face to face school in September last year. August last year. That’s been good. Again. I see the world in terms of opportunities all the time. Say. So I think that the kids need more and more inspiration from their parents, and that’s not always the case.

Yeah. Definitely right. I’m definitely a big believer of that. I mean, I’ve been dragging my son around with me since he was four years old to conferences, meetings, telecommuting and everything else under the sun.

Great Job. Absolutely. Totally. As you know, if you go to the schools of the world right now, unfortunately, it’s not always the case. And you can talk to teachers. And the teachers know exactly whose kids parents are involved in their kids education and who are not. They know that very well. And unfortunately, we are the exception. You and I are the exception S.A.

Interesting. So, I mean, this is getting a little bit more into, like “You”, and it seems like you’re very structured. At least you’ve grown into being very structured. What does your morning habits your morning rituals look like?

Well, first thing, I wake up pretty early, between six and seven. The number one habit I have and it’s been in place for five or six years already. Is having a very cold shower. Regardless of what I am in the world, regardless of the season. I never put the I never mix any hot water with the water I’m showering. And I think that sets me up for something. Obviously I’ve been in category in the middle of the winter with -30 celsius outside or 20 something outside So the water was cold. And it’s painful, actually. When the water is cold, it’s painful, but that’s the first thing. The second thing is, for the last four years, every single morning, we have something which is called an intention experiment. We are nine of us. But it’s called the power of aid group. So it’s people from different places in the US. Plus Mexico. We meet every single morning to meditate in order to achieve a specific intention. Okay? So every week we have a different intention, and that gives us a very safe space to talk. About what every week, every one of us chooses at this particular intention for the week. So we intend for something to happen, we intend to help someone, we intend to heal someone or to help someone in their healing process. And I think that’s extremely important because then it kind of my mind is calm, calm down. And also I focus on doing good. And I think that’s really important at the beginning of the day that you start the day feeling that you have already done good in the world. Then something else I do, I always carry a productivity planner and a journal and I write down things throughout the day. You might have heard that there was actually a bell going off a couple of times throughout the conversation and I apologize for that. The reason why is that? That’s the case is because every 14 minutes, in case I am distracted, this bell reminds me of going back and focusing my attention. So basically every 15 minutes I asked myself, when I’m mindful of that bill, I ask myself what do I want my attention to be right now? And the fourth thing I use, and many people use this is a technique to be extremely focused. It’s called the Pomodoro technique. So in chunks of 25 minutes, I try to focus on a specific activity for 25 minutes. Then I take a five minute break, then I go back to 25 minutes. But still we sometimes get distracted, right? So that’s why I always go back to that question what do I want my attention to be right now? And those are basically the practices that help me be productive throughout the day and be focused on what I want to accomplish.

So i mean not only is a mouthful, but it seems like to my point as early you’re very structured, right? You’re jumping into a cold shower. Then you’re doing these cycles of awareness to say, hey, 15 minutes, wake me up, even though you may be awake but you want to refocus. And then you’re also doing the other method that says every 25 minutes you’re in a realignment. So with these different structures and different strategies, I would think that they have dawn from essentially either being at reading books, audio books or conferences to a certain extent over the past few years. So my next question is a three part question. What books have you read on your journey to get you to where you are? What books are you reading right now? And are you an author of any books?

and the book is about a series of scrolls that are found in the ancient scrolls that are found in the Amazonian forest of Peru. It’s a great fiction story, but it has a very strong message. When I read that book that talks about energy, basically I realized that everything who we are and what we see around us, everything is energy. Everything is energy. And when I was reading the book, you know when you’re reading something and you say, yes, it’s like, I’ve never read this before, I never read this before, but it so resonates with me at a different level. It’s not even on a physical level. And that book actually made me rethink everything I was doing in my life. And actually, that was the book that when I was reading it, it made me go from Europe to Latin America to leave. So that was really powerful. And the book I’m reading right now is called “The Levels of Energy”. Levels of energy. It’s interesting because I read a lot. So this book is by Frederick Dodson. And the reason why I’m reading this book is because I believe that, as I said before, everything is energy in our lives. And if we are able to see the behaviors, the organizations and the individuals in terms of energy, we are going to understand a lot of things and why things happen, and also how we can help those organizations and those individuals to actually thrive in their lives, how to go to higher levels of energy. It’s funny how fear and guilt and all these other things that are unfortunately dominating our lives, very often they are very low levels of energy. It’s amazing how actually, just being aware of where your energy is, you are already able to understand and start thinking about how you can help these people and these organizations.

Nice. Very nice. Very interesting as well, too. So, I mean, obviously on this journey, right, you’ve been on this journey for a long period of time, and obviously there’s always an end result or a legacy of something that you want to leave behind. Right? So where do you see yourself 20 years from now?

Wow. 20 years from now, I will be 20 years younger. That’s number one. Number two, I will be impacting the lives of millions every single day because I’m busy working on my exposure. So that’s going to happen. I will have helped thousands of CEOs and millions of kids in Latin America, and I will be continuously on stage, and I will be continuously sharing my message and making sure that they help people be aware of how their energy can be uplifted and how they can empower their awareness. That’s what I will be doing in 20 years.

Nice. Very nice. So, I mean, obviously you have to have a lot of systems in place. You have many tentacles to your services that you’re delivering to executive or to sea level. Right. What software are you using that you would not be able to do what you’re doing without?

Definitely Zapier. Z-A-P-I-E-R. Because zapier is a core. It’s a brain. It’s a system that is able to analyze triggers from many other softwares and redistribute those triggers, create actions around those triggers. That’s why, because I have connected email systems. I have online marketing systems, I have social media, I have CRMs, I have spreadsheets, I have all those systems in place automation tools that help me all work together. Thanks to Zapier. I could not do that without Zapier. I could have told you email, but email is very simple. The real brain and the real hard stuff of what I do with my clients and with my own business is definitely sapphire, as you probably have heard of it or know what it is.

Yeah, definitely. I’m a big app guy. I’m a big lifetime deal guy. So every single time, like part of my morning ritual, when I wake up, I usually kind of check threads to see if any new tools or software that come out. So definitely, I love Zapier as well. So I think they talk about your journey to help kids. You’re saying that you’re going to Latin countries and what are you exactly doing with the youth of those particular nations?

Yeah, let me tell you. So basically what we do is we connect with communities. We have different kinds of communities, like suburban communities, rural or indigenous communities. We categorize them because the level of poverty is different. Being the highest indigenous communities. Then we connect, we contact those communities and we talk to the community leaders. We tell them what we want to do, which is basically gather the kids. Okay? We work with kids from six years old, seven years old, up to 1213 14. And we basically asked them, hey, we would like to do that. The first question they ask us all the time is, how much is it? And then we tell them, well, it’s for free. And then they say, really? Yes, they don’t believe it’s for free. Then we tell them the reason why we don’t want to do that is because we believe that giving those kids the entrepreneurship skills that they need, I think that they could change their lives and they could change also their communities. So then we set up a specific agenda, we set up a specific time frame. And then volunteers, local volunteers and myself, we go to that place and then we deliver a workshop, which is the stepping point for the entrepreneurship journey for those kids. And that is a workshop. Again, very high level of energy. Don’t expect whiteboarding or blackboarding at all. It’s a place where we make sure that we connect with the kids at a very high level so they are fully engaged with us. It’s a workshop that lasts 2 hours. And basically we sing, we dance, we play, there’s quizzes, there’s a lot of interaction, there’s a lot of questions. There’s exercising, there’s dancing, there’s singing and lots of many different things. And there’s also meditating. We use Neuro Linguistic Programming to make sure that we have an impact. We make an impact because essay, there’s something very clear, which is our obsession has been since the very beginning. How do we make our worship to stick with the kids, right? And considering that we really don’t know what the reality is, we don’t know if they’re living in poverty, I’m sure that life is not as easy as we think our lives are, right? But we know for sure that most of them, I mean, we’re talking about 81 million kids in Latin America living in poverty. 22 million of them. 22 million of them have no drinking water. So we know that lots of things might be happening in their life. So that’s why we try, we connect with them at an energy level and we work a lot on self esteem. We work a lot on telling them, whatever you’re going to do with your life is good. Whatever you have around you can be your means to change the community and to change the world. Remember that something is specifically very important for us is the last part of our tagline. We see it with helping the privileged kids, latin America become entrepreneurs using their local resources. That’s very important. We go to a lot of communities where there’s no coverage, no cell phone coverage, right? No data, no Internet, nothing. So we know that our intervention at that point is going to be the only intervention that these kids will have in probably in months, right? So that’s why we try to make sure that those sessions stick and that’s why we deal with neuronguistic programming and affirmations and meditation and making sure that they feel safe in that space. I remember one day and that’s an anecdote, obviously we do that because we like it and because we think it’s our life purpose. But when we go to community, sometimes not everybody is open and ready to embrace what we’re going to do. So I remember one story in which we went to Place, and it was an indigenous community and the parents were not sure that these people coming from other places, why are they going to teach our kids? We don’t know them, right? And they showed up in the workshop with their machetes because it was an indigenous community. So what? They used to work with their machetes, so it was pretty intimidating. But after only like 30 minutes, they said, oh my God, absolutely, our kids are safe there and we’re going to just go back home or get back to work and we will let them do what they really want to do. And again, we make sure that we impact positively their self-esteem while we are with them. And they remember us when we go back to those communities and they see us on the streets, or they see us in the places where we originally met, they say, hey, how are you, senor senor Kevin Airline good to see you again. They don’t know what they don’t know. But we know for sure that we want to change our lives while we are with them. With them. And that can only be done not with something that they have to memorize, but something that they incorporate from an experiential perspective. They have an experience for us, with us. They have an experience that they have never had in their lives, that’s for sure.

So I would think that you’re living up to the spelling of your first name in the viewpoint of these children, right. You’re essentially coming in, you’re souping in as an angel and you’re helping them to grow and prosperous their communities, which was definitely a hell of a thing. So in that you’re talking about a 501C3, and that’s just dedicated to 501C3 are essentially established to bring income in through different means and methods. Right? So how do you have that set up right now? Because you’re telling the communities that it’s free of charge, but this has to be funded by something. So what do your fundraisers look like to help that nonprofit grow?

Yeah, so we organize fundraisers because, well, first of all, obviously throughout time we developed a series of frequent owners, right? People that are continuously trusting in what we do because we have a lot of information available for them to see what we do every single day, right? So that’s number one. We organize fundraisers very often. So we go online and with direct mail, electronic mail or with social media, we use those resources in order to generate income. So we raise funds through that. And with what’s happening right now in the world, something that we are doing, we are starting to do is to knock at the doors of those large corporations that they have sponsorship programs. There’s many companies that have matching funds, so there’s plenty of our donors that they really help us. And so let’s say they put down $100 and the company gives us $200. Excuse me. So those are really very nice ways to raise, to raise funds. And also one of the main sources of income is from the different three co founders. We are three cofounders and we consistently use our time and effort and our money. The cash flow that you generate with our respective businesses, we use it also for wisdom, for kids and we obviously keep the cost extremely, extremely low. So when we go to those communities, we stay at very cheap accommodation. Whenever possible. We go to share family and friends, locations, places. We go to very cheap places to eat and drink. And also something else that we do is we connect with authors here in the US. And some of them have actually given us literally hundreds of their books for kids to donate them to the kids in Latin America, literally. And also the school district here in Dallas, one of the teachers, one of the schools, actually, she asked the parents to provide her with books that we were going to take to Latin America. So we have an agreement with an airline, a Mexican airline, and we were able to take all those books to Latin America. We are able to take all those books to Latin America through them. So as you’re hearing, there’s a lot of people willing to help and willing to support our activities. And obviously, books are a very important part of what we do because there’s no chance that those kids in Latin America going to get books in English. Never, ever.

So let’s go into words of wisdom. And this is kind of like more so a journey question, right? So I want you to pose this question more towards a sea level executive with the opportunity to pull in on their philanthropic side of things, right? Like, how could they give back a little bit more so you’re talking to an executive and you’re saying, hey, this is the insight. This is my words of wisdom on how you can create larger opportunities to give back?

The first one, actually, I’m going to get very wrong, very personal. The first thing I’m going to tell them, because I have these conversations all the time, is, do you think that maybe your kids, your grandkids or your kids of your friends, would they benefit from going to Latin America and seeing what’s going on right now? So that’s the first thing because I think that, again, our kids here in the US. They are a little bit spoiled and they don’t really know what’s going on in the world. And I think that exposing them to the reality of Latin America and to the poverty that’s happening there is extremely important and how they can easily contribute to do that. So that’s the number one thing. Are you as a father or as a mother doing enough to make your kids aware of what’s going on in the world and other places in the world? That’s number one thing. Number two is obviously, I’m sure that at some point you have been in Mexico, you have been in maybe Costa Rica or in other places, Latin America, and you might have been in those resorts, or you might have had the opportunity to go outside those resorts and see the reality of what the population is going through or even right now, you have maybe some Latino population that is already working for you. You have some Latino employees excuse me, which is also the case. Maybe some leaders and business leaders today, they have been doing missionary work in other countries in Central or South America maybe. So if you fall under any of those categories, I would encourage you to contact us and I would encourage you to. Let’s have a conversation about how your company, how your family, you know, can really support our initiatives in Latin America for those kids that live in poverty, most of them without cutting water. But you could easily help us change that. I mean, I’m talking that to start changing the world, the life, excuse me, of a kid in Latin America. It’s really under $20 right now that were cost. So it’s really low.

Nice. So, I mean, putting that offer out there, right? How can people get in contact with you? What’s your social media, your website, profile information?

Yes. The easiest way, as you will see, if you go and look for my angel Ribo, my last name is four letters, R-I-B as in boy o. If you Google me, you will see I’m very active on social media. So if you go to social media outlets, you will see me. I’m going to give you my direct email address. I answer either my team or myself. We answer all the emails that we get. It’s very simple. The email address is angel@angelribo.com and either if you’re interested in our foundation wisdom for Kids or in our brand business Consulting, which is the CEO confidant, both on LinkedIn, Facebook, Instagram, you will see them there.

Nice, great. So let’s go into some bonus questions. Let’s just have a little bit more fun, right?

Okay.

If you could be a superhero, who would it be and why?

If I could be a superhero, who I would be?

Outside of yourself, I mean, obviously your name is angel. You named after a superhero in itself. But outside of being a literal superhero, who would you be?

Very often there’s an archangel that has been around me all the time, and it’s Archangel Michael. The city close to Barcelona where I was born, the pattern of that city is actually St. Michael. I have actually continuously have a St. Michael close to me in my office right now is here next to me. So I would say Archangel Saint Michael. For what? The archangel stands for, number one, because I believe in angels, really. And I’m not talking about myself, but real angels. I think that we have real angels around us, and everybody has a guardian angel, honestly. And I think that’s why Archangel Saint Michael always carries a sword. And it’s not that I am a violent guy, but I think that I use my energy and my passion, and I consider that the other day someone said very generously, my infectious passion. So I think that my infectious passion is my sword. It’s the Archangels Michael sword, which I carry all the time with me to change the lives of the people around me, either in my business world or when I am in Latin America doing some nonprofit work.

Wow, definitely. So another question. Outside of your kids and your family, what is your greatest achievement to date?

Outside my kids and my family, it’s definitely having been able to succeed on my entrepreneurial work journey. So being able to increase my outreach, being able to increase my exposure, being able to make the others shine, that’s very important for me. As I said before, many times, I consider myself to be the connector of the unconnected. I think that one of the reasons why I’m in this world is to be the conduit of everybody else’s. Greatness. Really? So I love to see the others shine through me and helping them to shine.

Nice. Very nice. Okay, so the last bonus question I have for you, right. If you could spend 24 hours with anyone, dead or alive, uninterrupted for those 24 hours, who would it be and why?

Tony Robbins. It would be Tony Robbins because he’s been the coach, and he is the coach of the most powerful people in this planet. He execs. He understands a lot of people. For the last 14, 16,18 months, right, has been wondering what’s going on in the world. What’s going on in the world? I think that Tony Robbins is one of the few people out there who’s extremely valued, who is very respected, very smart, and who really has had the opportunity to contact and to be in touch with the most powerful people on the planet. And I think that spending 24 hours in 10 hours with him would change my life forever.

I could definitely see that. I mean, I could have tested I’ve been to maybe three or four Tony Robbins events in my lifetime, and every time I walk into a Tony Robbins event, you kind of see, like, the naysayers, the ones that are kind of like, he’s not going to make me do anything. Meanwhile, they probably spend a couple of $1,000. They sit up front, and then before the day is out, literally, they’re up high fiving massaging and hugging everyone, their complete DNA changes before they leave that event. So I signed a waiver on that one. Tony Robbins is definitely a good individual to spend 24 hours with.

Absolutely and i would love to do that. Let’s put it in my bucket list.

Well, you’re on the road to get that done, for sure. Definitely. So, going into closing, every time I interview someone on this conversational journey that we embraced so far, you may have some questions that you may want to ask me. So I’m giving the microphone to you, and the floor is yours. Any questions you would like to ask me?

Well, thank you. Yes. I’m going to ask you what keeps you up at night S.A?

What keeps me up at night? Literally is it’s kind of like a two part thing, and it’s kind of the reason why I created my podcast. On one hand, I kind of feel that entrepreneurs are dying unless, like, pandemics happen and people are getting fired, and then they have these opportunities to jump into that space because being an entrepreneur is sexy right now. But if we go back to 90s and 80s being an entrepreneur wasn’t sexy and just like the stock market did, these waves and these cycles of when things are in and when things are out. But if you look at history, entrepreneurs have been the founding fathers of everything that we have in existence. So kind of making sure that that stays in the forefront, right? And I think that’s something that I want to live on, on the other hand, is the kids, my kids personally. It’s kind of like being influenced by their parents and being in the environment of the world to understand that entrepreneurs are the systems and the bread and butter to everything that we have. I kind of had that fear that I’m not doing enough or we collectively, as entrepreneurs are not doing enough to influence our kids and influence the next generation.

Awesome. I couldn’t agree more with you. I think that we have to make sure that this generation, of our kids generation, they have to thrive and we have to change things. We have to change what? I wish they were exposed to a much better environment compared to the environment that we lived. I think that’s extremely important. Well, I mean, that’s obviously the reason why we launched Wisdom for Kids. We believe that we have to really do something for the kids today. So thank you for your answer.

Definitely appreciate that. I definitely want to thank you for being on the show. I’m calling you the guardian angel. I already know I give you The Confidant Boss, but it just kind of just goes to who you are in your brand and what you’re doing to help these kids in these third world countries. I definitely appreciate that. So again, thanks for being on the show today.

Thank you. Thank you very much for having me. And obviously thank you, everybody who’s been listening or watching us today.

Great, S.A Grant, over and out.

Thanks for tuning into another episode of Boss Uncaged. I hope you got some helpful insight and clarity to the diverse approach on your journey to becoming an uncaged trailblazer. Don’t forget to subscribe, rate, review and share the podcast. If this podcast has helped you or you have any additional questions, reach out and let me know. Email me at ask@sagrant.com or drop me your thoughts via call or text at 762233boss. That’s 762-233-2677. I would love to hear from you. Remember, to become a boss Uncaged, you have to release your inner beast. Signing off.

Listeners of Boss Uncaged are invited to download a free copy of our host S.A Grant’s Insightful ebook, Become an Uncaged Trailblazer. Learn how to release your primal success 15 minutes a day. Download now at www.bossuncaged.com/freebook.

CEO Of The CEO Confidant: Angel Ribo AKA The Confidant Boss – S3E06 (#102)2022-10-29T14:31:58+00:00
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