Season 2

Founder Of bCast: Tom Hunt AKA The Serial Boss – S2E34 (#62)

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Boss Uncaged Podcast Overview

“If you can be strategic about what you choose to work on because you’re naturally predisposed to be good at it, and if you can make that reframe, then I think you either cut your time to success or increase your chances of success by like 50 percent.”
In Season 2, Episode 34 of the Boss Uncaged Podcast, S.A. Grant sits down with the Founder of bCastTom Hunt. Tom lives up to his Boss Uncaged title of being a The Serial Boss. S. A. and Tom unpack a series of business endeavors, from male spanks to being showcased on the Dragons’ Den, to doing a Tedx Talk, creating a platform similar to Upwork, and finally finding his calling in podcasting marketing through his development of bCast.
bCast is a podcast hosting platform for high-growth businesses. With the help of bCast, businesses can grow social engagement, traffic, and revenue whilst building deeper relationships with their customers.
Want more details on how to contact Tom or how to experience bCast? Check out the links below!
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The Boss Uncaged Academy is an online membership community and learning platform for you to get better results by giving you Actionable Growth Strategies in Business Building, Branding, Marketing, Mindset, and Lead Generation.

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Boss Uncaged Podcast Transcript

S2E34 – Tom Hunt.m4a – powered by Happy Scribe

Record here. All right, we are like three to one. Welcome welcome back to Boss Uncaged podcast. Today’s guests, I would give them like my guests nicknames and I would nickname him the serial boss. And as this episode starts to unfold, you know exactly why I’m calling him the serial boss. So without giving out all his his his accolades, why don’t you go ahead and give us a small introduction to who you are?

Thank you for the intro. I also love the background behind you, t Moc star just tried and failed at times, and finally, it seems like stuff is finally going well.

So I want my audience to understand, first of all, he’s modest as hell, right? I mean, let’s just talk about some of his his accolades a little bit. You’ve done a TED talk, right? You’ve been on Dragons Den. So keep in mind, he’s over in London. So those that don’t know what Dragons Den in is the originator of Shark Tank. Shark Tank came from from Dragons Den. Right. In addition to that, you’ve created and sold five companies in this span of time.

And one of the companies is, is how you and I got connected. So people that don’t know, like my current podcast is hosted on B-cast and we’re speaking to the founder of B-cast. So now that we kind of got the formalities out of the way, right. Like how would you define yourself in three to five words?

Online entrepreneur, slash marketer.

Definitely interesting. So let’s just talk about I mean, obviously there’s just multiple different facets to your to your journey. Right. And I think on Dragons Den, you were kind of like the male version of Spanx. You were kind of doing like male leggings that not correct.

That they’re 100 percent correct.

So, I mean, this is talk about I mean, like like did you all we’re always into fashion or it was just something that you saw a niche in the market and you jumped on it.

This is like as per the star of this interview. Right. I just was just throwing shit against the wall. This is actually the very first entrepeneur thing that I did with my two best friends. We were living together in London. We used to wear skinny jeans because I was like, think today. And for some reason we were like we saw a newspaper article saying male leggings with the next big thing. So we kind of went to our local market both and female leggings off eBay and then drew on our logo, which was male and started selling me things. I don’t think we sold any in the first eight hours on the market. But then we I had an idea to apply to Dragons Den. We by that time we we did we got some actual leggings made in China, had a website, a place Dragons Den got on Dragons Den, and then we actually only saw the business in 2013. So the business was alive for like four or five years. We didn’t sell that many leggings in total, maybe six thousand pairs, well over five years. There’s not too much. And so that was one example of of throwing stuff at the wall. So what did I learn then? I learned about how to find products. I learn about CEO, I learn about driving traffic, paid, spend. And so it’s just part of this online entrepreneur journey, really. I’ve done like we we didn’t lose money. We put a tiny bit at the start and we did take money out throughout the journey. So we didn’t it was pretty profitable financially in terms of the amount of time we spent. It probably wouldn’t wouldn’t be profitable at any reasonable hourly rate. But there were definitely learnings there that have helped me today.

So, I mean, like you said, you just don’t sit on the wall. You’re trying to figure things out. But, you know, in that central failure, you got some really core examples of learning how to maximize, how to market a product, how to find a product. So, I mean, how did you end up on a TED talk, Ted?

So, again, this is 2014, I think both of these things happened in that year is the same thing. I was really just like browsing. And then as I can do that, I can do the TED talk. So I just plied with my I actually leverage the legging thing. So this is a learning if you have like one good piece of media coverage, you can leverage and others. And so I said that we’ve got a Dragons Den. I want to share my learnings. And I was just reading it like throughout the last six years, I’ve read all the time, so I getting into, like, self-help. So I understood starting to learn these self-help concepts, which are actually relatively basic things. But for me, because I was saying UserSpacE thought this was like life changing stuff that I want to know which it is true, but it’s just wasn’t as groundbreaking as I thought. So then I went and did a talk on one of these concepts, which is, as we’ve already discussed today, the importance of just trying and failing and failure doesn’t really exist. It’s just a reframe of learning experiences. And so I applied to try to leverage the lagging thing, got excited. Did the FedEx talk? It was a great experience. Again, what were the learnings there like? Obviously learning that material really well, but also learning how to communicate effectively. And you can watch it if you Google next time you find it. And I don’t think the talk is that good, but it was a great experience again.

Hmm. Yeah. I mean I mean, to your credit, during that TED talk, correct me if I’m wrong, I think you had made a paraphrase to The Matrix, and I think it was knowing the path and walking the path. It’s essentially two different things. Right. But I mean, you’re living that example. I mean, like you’re learning the path as you’re walking the path and you’re you’re breathing and you’re living the example of what entrepreneurism really is and you’re doing it. So I definitely I mean, the fact that you’re on the show, I appreciate you even being here. And it’s going into like more like your business modeling. Right. So you did a TED talk. You did off. You know, you did the Dragons Den. How the hell did you end up in SAS platforming and creating a podcast environment for hosting?

I mean, we are going to be here for so long if I take you for every step. What happened is so I was still working Accenture. I did the thing. I did the tech thing I was building. I set my whole goal. It started on the 14 to leave my my job. And so I had to build a business I couldn’t code. So I had to it had to be something to do with marketing or services. So I did have experience in outsourcing. I was doing outsourcing in the corporate world. So I basically started a small company that was a service company where we would have a team of people in the Philippines and then charge those people out for double their what we pay their salary for. So I started that and eventually quit at the end of 2014, had replaced my salary and a team of about eight people in the Philippines and like six clients who were paying for those people. And so then I was like, OK, I started traveling around the world to grow this business, and then I read a book and said, we’re going to jump into the book part here, a book called The Millionaire Fast-Lane by M.J. Marco. It sounds like quite a scam title, obviously an incredible book. And so that book basically says that you can build you get rich by building systems. And you if you do really wanna get rich, the system has to be scalable that the person system, which is what I was building, is can scale. It’s quite hard scale. So then I was like, OK, I need to pivot from this to a software system. So we started building virtual valy, which is probably my greatest business success, maybe maybe behind Famie because of the moment. But that was the service business but transitioned into a marketplace so you could go find your own person from the Philippines, pay them and track their time through the platform. So it’s like Upwork, but just a Filipino virtual assistant. So I started building this. Launched it grew that. I think I was overworked and burnt out, I worked like I was living in Poland on and just working all the time. And so what happened is we grew revenue with okay, but I think I just kind of bowed out. My emotions were fucked. So I bailed out too early, I think. So I ended up selling it, not felt it was Five-Fingers like not life changing at all. And because I wanted to move on to a slightly different model with a different co-founder, I built this one on my own and it was bootstrapped. So it was quite stressful. So that was my first foray into software and then since then, that takes up like 2016. Since then, I’ve grown or started and grown other small SaaS products, but none of them have really worked. And then we get to 2019. And so here I take a break from the entrepreneurial world. And there’s a company who I invested in. I went to be their head of my generation, which if I had a marketing and the small sales people. So I joined realize they can’t be appropriate. I’m a terrible employee, but we started a podcast which did really well. It’s now, I think, the number one download a podcast and sales ops and the service we built to the machine we built the podcast was very effective and very profitable for that for my employer. So I decided to leave and then give that service business or start the service business of building the podcast for other companies. So now that’s an agency called Fame. We did. We have 11 clients where we do the same podcast system and again, if we go back to the learnings about people, if you only get rich or you want to be successful, you need to build a system people systems can scale, but the hard scale. So I did a software system. So as we’re building Fayoum, we were paying other podcast hosts to to use the service. They weren’t doing exactly what we wanted them to do. And so we actually met a guy from a I have a I read another community called Mark that is really just a blog and an email. And so as I was. Starting to grow fame, I love marketing, so I was writing studies about how society had grown, and so I emailed that list saying to anyone, I want to build a podcast because I have this agency, I have clients we want to build pokerface just for this specific type of podcast. And so I met Neil, who’s on that list in Nelspruit, because as a separate corporation to fame. So now I just split my time between fame and big famous agency because this is Fast Company and there’s a community that’s just like a blog post every two weeks or something.

I mean, I think you just kind of define like a blueprint of like how you can take one product and scale it into another product and one could be software, the other one could be a service, and how they both could work with each other and feed each other. So I just wanted to frame a little bit more. Right. I mean, obviously you have B-cast B-cast is the whole thing platform, which, you know, Boss uncaged is hosted on. How how does fame help with that platform? How do they fit into each other?

Yeah, that’s a beautiful question I think is so, so important for B2B entrepreneurs. If you have a service company, you can build software to help improve your margins. That’s probably the first reason why they should. So you’re building up software to improve your margins, but you’re getting feedback from the people that care and they’re paying you agency clients. Then if you have a company, I’d also actually recommend providing services as well, because that gets you into the client closer than you are if you just give them software and so you can learn and then improve the product that way. So for us, fame came first. We wanted to improve our margins and I just wanted to build a house company because I loved it. And then I was learning about how SaaS companies grow and we’re kind of diverging here. But that for me, if you can do these three things, this company is going to increase the likelihood that you’re going to grow. First is you take your niche down in a growing market. So podcasting is blowing up. We we’re taking this slice of podcasting and we call the market. And so we’re riding on this wave, but we have niche down folks that have two of them. So ride the wave, but then also a niche down. And then the third one is, can you somehow get the people that use your software to expose other people, the networks, while they’re using software? And so these three things came together for me to be actually podcast, I think can consume this. We have the agency, it’s growing. We have niche down and there’s some vitality. So that was another driver, that was another reason why I wanted to start Fast Company. We like transitioned the kind that we had on the because they were the first customers, essentially, and we used the learning that we were getting from running this podcast process to feed into the product to improve that, to make it specific for this process. So Peak-hurst benefits from fame because we get the learning from the clients, we also get the revenue from fame because every phone line is paying for because of famous paying, because and then fame benefits would be of obviously because we improve our margins and. We haven’t actually done this yet, but in the future, we can potentially up sell the same service to big ass customers, so they do fit together quite nicely. The traditional wisdom is that you should focus. And my problem, one of the reasons I don’t think I’ve achieved success earlier is because I don’t focus. I do too much stuff. But I think. If you if you do have an agency, my memory is different for different people, but it’s working quite well now because to grow, to bootstrap stuff, it takes time, mainly because Google takes a while to love your domain. And so if you are trying to push something fast forward too fast, you you get the results in time and then you get disappointed and then you stop. But if you have these multiple things running at the same time, it a be more interesting. If you’re doing three different things and you’re giving Google the chance to start ranking you and give you love. So. That’s one of the things that I think maybe isn’t best just to focus on one thing, and then if you have the Sas-on software, now you have the SAS and the service, the. Complimentary, you still are kind of you focus on the same issue, which is how can we get away or how can we get B2B marketers profit from a podcast? Right. And so we’re doing that with the software and service. So it’s good if you can align that because you just get better at solving that problem every day, whether through social service. So that’s what I would say about that.

Yeah, I think I think that there’s definitely ingenious. So the same platform. Essentially what you’re doing is that you’re coaching podcasters on how to scale and to monetize their podcasts, but then you’re supporting it with the actual software that’s going to help them do that. Because if people don’t understand or have that use, because because it’s essentially like a marketing platform for podcasters, it’s like and every time the beautiful part of B-cast that we can kind of submit and say, hey, guys, we love what you got going on the road-map. But here’s something else that we want to add and we can put that request in. And sure as hell, within a period of time, that request shows up in the application like.

Well, yeah, we are. It doesn’t happen with every request we have to filter through what is going to add the most value to the most customers, and that is also serving the right customer for us. Right, because we have to prioritize this market. Otherwise we’re just going to be up against Lipps in our anchor, etc.. And just to clarify, we we are service, so will pass and will actually do the work to grow the podcast.

So when you talk about doing the work, are you guys essentially creating the marketing content, the marketing strategy, or you guys actually like producing the podcast?

Yeah, we often podcast. We do everything. Oh.

That’s definitely I mean, the one stop shop with two different sides of the coin that worked together, so that’s definitely great. And I definitely one, I appreciate the software. I appreciate the service and just have an opportunity to kind of pick your brain about this is definitely, definitely eye opening. So kind of just moving along with this podcast, like, what’s the worst experience you’ve had on your entrepreneurial journey? I mean, you’ve done a lot of different things, right. But obviously you’ve been hit with hurdles. And what’s the worst when you’ve been hit with so far?

I think that after we after I did. That was that after I saw that, I had a co-founder and we went through a raised bit of money and went through an accelerator in London, and we we were pretty inexperienced. So we were like very good at executing, but not good at choosing what to execute. So we basically spent a year where we were executing really fast like stuff DeLillo’s and boxing, but never really found the right thing to to build on. And so that was an incredibly frustrating year because we could see that we were good at doing stuff. We weren’t doing the right stuff. And so that’s that was quite a low point. I think they’ll say 2016 17. So I would. I think it is obviously I recommend a bias towards action, but there is something to be said for having strategy and showing that you’re taking action towards something that is going to be valuable in the long term for our customers and ultimately for you, because otherwise you just can’t spend six, seven years feeling like I did.

Well, yeah, I think it is one of those things, right? I mean, you’ve not necessarily feeling your feeling forward, right? I mean, you have to kind of put yourself out there or jump over the fears, jump into the market, ask the hell out of it, see what happens. And then by that, you recover and you get back up. And then you wouldn’t be where you are right now if you didn’t feel right.

That’s true. But it’s quite hard, pretty brutal. Like to go through that process and maybe in another, like, go universe, I wouldn’t have thought of it. So it’s better to try and get do the right thing first, I think. But if I understand your point.

Well, I mean, continue on that topic. But if you could time travel right and go back, what’s one thing you would do differently if you could do it all over again?

I wouldn’t spend more time planning on what I was going to work on. I used to just like have an idea, spend two months on it and they give up. So I try and be more strategic with how I invest my time.

Hmm, interesting. So now that you have, like all these different tentacles in the synergy is working in a compounding effect in the scaling is starting to happen. Like, how was your business structured? I mean, are you s-CORP, a C Corp LLC?

So we’re back in the U.K., so because there’s a limit to corporation fame, the limited corporation, actually the first multi-blog is like in the same corporation. And so I in all of the same sas multi-corporation Corporation, the corporation is split between myself and my co-founder and we don’t neither have raised any money. So out of the two corporations I own, like close to 75 percent, I think less than that. And so we have complete control over what we do.

I had a chance to interview Hello-Woofy, which is another platform that kind of does marketing share and the co-founder that he’s really big into raising capital. So did you have to have it? Any equity raises? Did you have any angel investments or you guys are 100 percent self-funded?

Yeah, we haven’t raised any money, so we felt like we’re the service business. There isn’t really a need for it. You put it scale slower like we have we’ve been operating for. A year and a half. And then because we if it’s very hard to build a gas company without raising money. If you don’t have the skills in-house, fortunately, male is a very experienced developer, I’m a relatively experienced marketer, so we do have the skills in-house is still hard, though. If you’re going up against very established competitors to build a product that is good enough to release onto the market. If you bootstrapped. So we did raise money essentially from ASIMO where we left on Deal, and then we got that cash and then we have to support the customers for life. And that’s helped us build get the product to where it is today and has also had to do with marketing as well. But aside from that, we haven’t raised any outside money,

so I’m going to be happy you brought up Absolom because I mean, obviously Absol Mo is for people that don’t know what Absolom is obviously, go look it up because to your point, it’s helping fund small startup SAS companies, the software platforms that may not be in existence if Absolom wasn’t there to fund them without doing an equity raise. So in that process, I mean, what did that look like? I mean, a lot of times we hear about we’re going to get capital, we’re going to get equity. But you’re saying that you use at Sumo to pretty much like do a pre-sell or to sell the product. How did that work?

Yes, I saw you work with them, they help you create the deal, you get a life and you give them 70 percent back, what you’re really getting is what you really if you look at it financially, you’re really borrowing money and you’re paying it off for the rest of your life. So you’re you get this upfront fee, but then you have to pay off the users in terms of support. And so the cost for the rest of your life. so it’s not free and it’s not the magic pill, but it does get you a lot of customers, a lot of feedback and a lot of exposure in a short period of time. And obviously the cash up front to reinvest in the product. So for us, we we raise about seventy thousand dollars and got about a thousand users from that experience. And so we can take that money to hire a developer high poor people spend on marketing, etc.

Nice. Nice. So, I mean, it’s a win win situation. But to your point, I mean, I think that’s why most lifetime deals that come from Sumo have a timer associated to them for a small period of time. So is it more so? Is it time or is it do you have a cap of, hey, we have one thousand licenses that we want to or two thousand licenses or is it more so we have 30 days or 60 days. Which one is it?

Usually you can actually choose. So with our deal they we thought it could be longer than 30 and they could basically choose when when I wanted to stop. So when I saw selling they’ll they’ll take it off.

Nice, nice, nice. So the dove into it, I mean we always hear about someone being perceived as the overnight success, like somebody looking at this podcast and they’re hearing your story about your TED talk. You are on Dragons Den, all these different accomplishments. And they like like this is the first time they’re hearing about you and it’s like your overnight success to this person. But in reality, if I took you a period of time. So how long did it take you to get to currently where you are on your journey?

Seven years of working, like a lot like in the last year or two, maybe about less than the start, it was like working all the time. I, I, I was living in Poland. I didn’t have any friends in Poland. I didn’t go back to England. I just worked. So, I mean, you just have to pay the price, right. You have to get good. And the way you get good is by doing it, doing a lot of work. And so yeah, like the only reason something’s not working now, whether it’s a business or whether it’s your tennis skills, is because you’re not good enough, because you haven’t done enough like on a cause and reps. So basically, if it’s not working, you just have to do it more. Now there is some space and room for talent, I guess, and you’re naturally predisposed to be good at stuff. I think I am naturally predisposed to be good. I like working with people and understanding people. So marketing and building teams, if I wasn’t, maybe I would have taken longer than seven years. So it’s good to have an idea of an understanding of where you are naturally good and then try to do more of that. So the learning curve is faster. But that fear, the real answer is you just have to spend more time doing it.

And I think also to add to what you just said is you have to be ambitious because I mean, somebody may look at your journey and been like he only did it in seven years. And I’ve been working for 15, 20 years, and I’m now like getting to that level. So I think part of that is like, you are a motivated individual, right? I mean, you’re doing way more than the average person is willing to do to get ahead. So in that right, did you come from an entrepreneurial background is like your mom or your dad or anybody in your history have entrepreneurial hustle and where do you get it from?

No, my my parents were weren’t entrepreneurial. I didn’t do anything entrepreneurial until the lagging thing I mentioned earlier. I think it came because it’s either because I have an older brother that I subconsciously competing with. So that’s part of it. And I think I’m competing for my mom’s attention, you see. So she she’s hard to impress. And so I think subconsciously I’m trying to be my brother and impress my mom. So that’s what that’s really a deep driver. Aside from that, I think I used to play sports. I’m quite competitive. So they the motivations, I think, for for working so much.

So in your current partnership, I mean, obviously there’s always opposites attract. Right. And you guys maybe similar. You may be opposite, but in any business that has partnership, there’s always some kind of conflict or difference of opinions. How do you guys kind of work work with that? And what kind of personalities are you guys on the same spectrum or are you guys opposites?

So with me and Neil. I think we work with quite effective working together. He is very technical. And I’m probably the opposite of that. We both have similar goals. I think that’s the most important thing when you’re working with both parties. What are you trying to achieve? And if then it becomes easier to make the decisions because you’re both trying to achieve the same thing. And so then you can have a rational discussion about what is the best route to the thing we both want. So before you get into a business, partnership is very important, understand or someone else wants that is going to smooth the rest of the journey from there. So I think what Me noted did quite well is that we understood we did want to raise money. We wanted to bootstrap. We wanted to go to X amount of millions of dollars per year. And so we have few arguments because we that’s still what we both want. And so we can be rational about what the pragmatic steps to get us.

Interesting. So. On the journey, right, I mean, obviously, there’s always difficult to juggle time so currently, how do you juggle your work life with your family life?

Yes. So as I mentioned, I’m working less so I don’t really work in the evenings. I don’t really work at the weekends anymore. So I’ll work from early in the morning till five or six or seven, and then I just won’t work. And so the evenings and weekends are pretty free and open. Fortunately, my fiancee is also an entrepreneur, so if not, who have that many time challenges with that, I think the older I become, the importance of rest is become so clear, like you can’t work hard forever. Otherwise you’re just pretending that you’re doing work. You’re not actually doing any work. So in taking those breaks is super important.

So, I mean, what are your morning habits, your morning routines, currently?

Yeah, so it’s very it’s the same every day. And so I’ll get up between five and seven depending on how late I went to bed the night before, and then I will take the dog for a run and then I’ll come back inside and then I’ll have a shower and then I’ll make a fruit tea. Now get dressed. And then I will meditate for five minutes and then I’ll write down my goals and what I’m grateful for in the book and see the book here. He has a book that this is today. So this is the girls. This is what I’m grateful for. And then I have the trailer so you can see I’ve got three left. And so then I’ll start working and I’ll try not to open or email from one or two hours so I can actually do stuff. And so Monday to Tuesday is fame in the morning in that time, Thursday to Wednesday, Thursdays, because in the morning at that time, Friday is normally content creation and then from like nine or so, it opens like an email. And I have to do other stuff. But that’s the process that I’ve been operating for like three months, and it’s working quite well.

Nice. I mean, so obviously you have structure and you have a system. And I mean, that’s part of the reason why you get to get so much things done, because you have a system. If you have structure, do you think that you always had that? Is there something that you grew into over a period of time?

No, I like the reason why the structure works is because you are for me anyway, and I think most people you have a very limited amount of willpower. So you you have to have a one or two hours of actual time where you can do good work. So you going to spend that deciding what clothes are going to wear or like how you’re going to get to work or whether the bus is coming on time? Are you going to spend actually doing stuff? So I the whole thing has been engineered so that I don’t really have to think until I sit down for this once two hours of work, because I know that my ability to actually do stuff after that, after that has been depleted is like like. Seventy five percent decrease in effectiveness, so it’s been engineered that way, and I have learned that over the years, like as well as learning about self-help or whatever you mentioned before, I learn about productivity as part of that is actually you find a super interesting. So that’s the core for me. The the core tenet of productivity is protecting what I call the golden hours, because that’s what’s going to ultimately if one of my goals for this year is that just make sure you do the wants to go hours. And if you do that, the goals will come, because these are the things that’s condition you can put in place to ensure that you actually do the stuff that needs to be done.

Well, definitely. But I think earlier you alluded to like like the books and you’re talking about productivity. You’re talking about systems. So, I mean, correct me if I’m wrong. I would think that you’re an avid reader and just by default, that you’re getting this content from your life experiences and from additional information that you’re pulling in. And if this is true, what books are you currently reading and what books have you read to get you to currently where you are?

Yeah, so I think I go through phases with reading, I think it started with, like very classical business books, like books about wealth and self-help. Well, then it will put you into marketing books and arts and systems books. And more recently, it’s been more like finance books because I’ve been learning about that. To pick out some that have been most impactful, the millionaire Fast-Lane, as we discussed earlier, I think The Selfish Gene by Richard Dawkins is like a crucial book to read, and then another one by a biologist called Matt Radical, The Evolution of Everything. These are not really business related, though. In terms of business and marketing, I think saskatoons books are the best. So it’s like a fundamental read, but I would just die if someone is listening. I probably start by reading something that you’re actually interested in and and you kind of then your your tentacles will spread as you grow. So maybe that book will mention another book and you’ll read that then that you’ll find another book. And so I wouldn’t try to force you to read something you’re not interested in. This is more important than you are reading then the quality or what you are reading.

Definitely. So, I mean, obviously, you’re on a you’re on your direction is north. You’re running a bull market, you’re on scale right now. Where do you see yourself in 20 years from now?

Yeah, a fifth grade point, I think, in 20 years or. I don’t I don’t know, like right now the business is growing, I’m enjoying it, I’m learning stuff, we’re making money. So I don’t feel like I don’t feel that. I feel like I need to change from that. Do I think I’ll be running these businesses in 20 years? Maybe it like because right now I I’m improving and I’m enjoying enjoying myself. I suspect I have other interests in 20 years, maybe I’ll be doing something else. They’ll still be probably in business. Maybe I’ll be in a different area, the marketing. But right now I’m just happy with the journey that we’re on and the growth we’re experiencing.

Yeah, yeah, definitely, I mean, this is great growth, and I think you guys are definitely creating superb product. So again, I’m a user, so I definitely appreciate what you guys are doing. So did the government do it? I mean, obviously, you’re into SACE, you have a SACE platform in addition to B-cast. What other software that you would recommend that you would not be able to do what you do on a daily basis without.

So I think. The agency and in the past three years, Trello, Slack and Google Drive, and we don’t pay for any of them, and they work together really well, obviously for day to day conversations. Trello for tough as Google Drive for storage, though, three things, a like game changing if you refuse and where you need guidelines on how you use them. Deepti, put I whatever lengths do you have labels for your credit cards? So you have a folder structure. So we like militant about these things. But if you slowly improve how you use those three things over time, you’re not paying anything for free. And they’re incredibly powerful and they all interact with each other. So that’s the that’s like the the the golden triangle, you could say, of business software. Aside from that, we use like Fresh-desk again, we don’t pay for access to the communication. I think a big thing for certain businesses, Ancestors’ says, is how can you eradicate unnecessary costs? Because if you can do that, you can bring your prices down and then you can get more clients and then you you have more revenue, you can cut more costs and you can get more clients. So that’s the like the flywheel that Amazon uses. So we like maybe on Tight-Fisted, but we differ in our cost, especially on fame, because we can they enables us to win so many more clients so easily. So aside from that, for because we use healthcare for tickets, which is good, we do pay for that. Unfortunately, aside from that, I don’t know how much else we pay for, obviously, because we use. I use email, Octopussy emails is very cheap email software, AAA, ACARS is the one that you should have to pay for their response to my podcasts, I have to say. But honesty is really good software. So that’s what the bulk of our tech stack.

Nice, nice. I think that you just brought up something I was just thinking about, I probably had to submit it to you, to your team. I was thinking about Trello. Like integrating Trello into B-cast would be really interesting for organizing like general content directly from a podcast by uploading it and having it organized and cello on the fly would be definitely interesting. So, yeah, I mean, and you brought some much about what you said and I was like that. That’s pretty. That’s pretty interesting. So looking like like your platform. Right. Like. Wood, what’s your optimal goal and kind of where do you see B-cast going down the road?

So we’re just trying to build the of which best serves the market, our definition of success is not someone who’s a digital marketing manager or somebody who wants to grow the podcast so that they can profit either from the podcast or from their business. So all we do, everything we feel like, every decision we feel to the effect, is this going to help the marketer? So it’s how would you support is how what features we build is what blog post we write. And so that’s that’s the guiding light, the non-stop. And we know if we get that right with more and more marketers are starting to podcasts, it’s our definition of matter. More and more people are coming to podcasting, looking to profit. Then we know if we get that right, we’re going to build a sustainable business. So that’s what we do like we did. We’re not too concerned with Mar the moment of you want to see it going up. But what really matters is, is a product and proving are we getting better feedback, are we getting good reviews? Because we know if we keep doing this and ultimately we will be able to be able to pick out it was not to be a massive software company that will be out to build a good fast growing stuff, a company that everyone loves, that that’s the goal. And we’re going to do that by creating building stuff that helps the market.

So I think you just alluded to something else that maybe take about another question. So you’re talking about your ideal marketer by your definition. So in the platform, who’s the person or who is the ideal client for that platform?

Yes, so it’s not a definition, it’s a Moctar. The definition we use is somebody who’s looking to grow their podcast and also make a profit from the podcast or from their business. So it’s a person who, let’s say, has a small agency and they want to use the podcast to get the attention of their clients and also build the relationships. So that’s that’s an example. It’s also someone who has a job, started a podcast on the side and wants to get an extra five hundred thousand dollars a month of income through the podcast. So someone who is looking to grow get their audio content, more people and also ultimately make a profit.

So let’s say 20 years old and I’m looking at this podcast and I’m hearing all the things that you’ve done. And I’m just like, holy shit, this guy is great. I want to kind of follow in his footsteps. What words of advice would you give to me for me to follow in your footsteps. Continue, entrepreneurial journey.

Yeah, I think it’s two to think that it’s like choosing what to work on and then working on the thing. So regarding choosing what to work on, I would start to try and think about yourself. What are you naturally predisposed to be good at or interested in? That’s a thing. And just start like start there because it’s going to be easier to succeed. And then instead of actually doing the thing you have to start looking at, you have to understand, as we’ve discussed today, that if you have to reframe in your mind a failure to a learning experience and say you didn’t specifically say, OK, I learned from that and so if you can be strategic about what you choose to work on because you’re naturally predisposed to be good at it, and if you can make that reframe, then I think you either cut your your time to success or increase your chances of success by like 50 percent. And so I had I think I was very good at reframing, but I don’t think I was very good at choosing what to work on. If I started podcasting agency back then, I started podcasting back then you’re right, maybe they would have failed because they didn’t have the six years of experience. But maybe I would have also been at this for like three years so that if you understand those two concepts, actually those two concepts, I think you will be more likely to be successful faster.

So I think take take a little bit more of their rights or to say, I’m hear what you’re saying and I’m going I’m going to get out there and I’m going to take the risk and I’m going to do it right. And I want to create a space platform like like what’s the like the first thing that I should know that I should be doing to start a platform.

Start a service company first, so I understand what the problem is that you’re solving or trying to solve, and I can solve it somewhat, but with the person and then from that one, once you have revenue, you understand the problem, then I would only start automating parts of that.

But you look at it from a standpoint of has a problem, your service is currently the solution, that how could you turn your service into an automated system to help complete that service?

Yeah, I like assassins’ service business to do exactly the same thing. They’re solving a problem for a person. And so the person actually doesn’t care if a person, another person is solving that or if a computer is solving that or if a microchip is doing it. And so that’s why because you spend a year solving a problem with by building a microchip system. If you’re not actually if it’s not viable, it’s not a viable business. If you’re a service company, you can make money and you can learn about the problem and you can learn to see if it is a viable software company in a very fast. And so we kind of did that right, because we had we started growing podcasts for businesses with a service and then we started automating parts of that process with because.

Nice, nice. So in addition to that, I guess what you’re outsourcing, could someone contact your outsourcing company if they wanted to? This they develop an application or develop some software.

I don’t have the outsourcing coming anymore. We shut it down in 2015. But it’s like getting stuffed if you can get. Piece built very cheap by going to work, et cetera, using a team offshore. Maybe I can’t talk about quality, but it’s very easy and cheap to get that done, to build something that’s like quick and dirty by a few thousand dollars.

Got you. Yeah. I mean, starting dirty is definitely better to start to not start at all. So I definitely appreciate that. So going into like how could people get in contact with your being like what’s your social media profiles or what website would you want to send them to.

Yeah. So I was active on LinkedIn. So you just had on LinkedIn. If you want to chat about fame, fame, or if you are considering a podcast that we’d love to have you ever because we have a 14 day free trial because in the Emami Automaton, I’d die a perfect perfect.

So going into the bonus room. Right. And I think that this particular question that you’re going to have something pretty interesting to say because you had so many, so many damn achievements to this point. So what is your most significant achievement to date?

Very good question. I think maybe it. I feel most proud of building the on`line marketplace, so it was bootstrapped, I would like twenty five. I was traveling around the world. We built this online marketplace. The managed payments that track time, we got eighty three people, people on the supply side, we got like 20 people hiring Filipino virtual assistants. So building that proves that and like getting it to a point where made money and then selling it, I think was probably the best thing I’ve done in the entrepreneurial world. I know. And it was the best thing. But I will say the thing that told me the most nice.

So another bonus question for you. If you could spend twenty four hours in a day with anyone dead or alive, uninterrupted for twenty four hours, who would it be and why?

Probably Satoshi Nakamoto, the Bitcoin creator, maybe no good answer, because if not one person. But yeah, I think that that’s a credible innovation. But it’s also not just the innovation, but the way in which innovation was delivered to the world is very, very clever.

Yeah, I think even still to this day, the marketing strategy behind it is still mysterious. But the compounding of that that one situation that they created so long ago, we kind of see the result, if you bought into it 10 years ago, is night and day difference. So definitely I mean, to your point, I think it’s it’s we don’t know who the person really is. It’s kind of like a phantom phantom group of people. Yeah. So, I mean, going into closing, I mean, this is an opportunity where, you know, whoever I’m interviewing, I give the microphone, the floor is yours to ask me any questions that may have come up while we’ve been talking.

What’s the goal with this show?

Well, the show is twofold one one hand is, is to help and to inspire other business owners, startup companies, startup entrepreneurs find their way. I mean, just what you deliver today can give someone an experience that they may not have thought about. An opportunity to figure out things just by hearing you speak on the other side of it is for me to kind of create a legacy, to leave behind information for my family, for my kids, my grand-kids and any other entrepreneur that I may know I may cross paths with down the road to have an opportunity to look at these pockets episodes and see that everyone has different journeys and different opportunities. But the end result is still the same as entrepreneurism.

Nice. I love it. I think you’re a great host. I love the production. I love that. I told you I love the bar already. So now I really enjoyed the discussion. I’m sure the podcast is going to do some great things in the future. And we’re honored to have you on because,

yeah, I definitely appreciate it. And I’ve been on different host providers before, but I think B-cast is definitely coming in on the ground floor and just seeing you guys and seeing the exponential growth and seeing like the little details of the strategy behind like the inserts. The inserts to me are like like the best thing that you guys added, because now it cuts down on editing. Like, you don’t have to edit in and out when you have insert. And I think the next thing you guys are going to release is a middle insert. Correct. And that changes.

Thank you so much for the feedback that you’re 100 percent right, that that is the most powerful feature is for is really great. And we’re actually not sure technically about the material, but we’re going to try everything we can to do it. But yeah, that is a very powerful feature for anyone. Listening is basically let’s say you have a webinar next week. You have twenty five episodes in your backlog. You want to edit, you want to get people on the webinar and you have this backlog getting hundreds of dollars a day, a week. So withinside you just record a 30 second edit and in three clicks and like 20 seconds you put that at the end of any number of the episodes for those next seven days. So superficial and the same, if you have a sponsor, then you can just put that in for one month. So, yeah, that you’re right. We need to I need to talk more about that. And we do often need to get the material in there because that’s like one of our the highest recommended features. But thank you for bringing that up.

Yeah, definitely. Definitely. I think with the mineral will be great then you can kind of do any other ad spots. And I think another feature that I saw on the list that I liked was putting like a Be-role, like being able to select a section of the podcast and roll it in the front so you can kind of get like the highlight of this podcast would probably be you talking about B-cast and then do like a 30 second Be-role before we get to that insert would be like, that’s another cool feature to cut down on editing as well.

Yeah. Nice. Yeah. So I mean I definitely appreciate your time. I mean I think this was a great episode. You drop lots of golden nugget and news and information and just if you’re listening, I would definitely rewind it, listen to it a couple of times because it was some time that you said some things that are so inspirational and motivational to kind of get jump started and just get your ass off your couch and get started. So I definitely appreciate your time and I look forward to seeing your next answers.

Thank you. I feel it’s an honor to come on. I really enjoyed the discussion. And yeah, if anybody has any questions, then just email me tonight on Monday.

A perfect fit. S.A Grant over now.

Founder Of bCast: Tom Hunt AKA The Serial Boss – S2E34 (#62)2021-07-12T21:25:05+00:00

Boss Uncaged Is Celebrating 25,000 Downloads and Tons Of New Announcements: S. A. Grant & Alex Grant MIDSEASON RECAP – S2E33 (#61)

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The show is back for another mid-season recap. Boss Uncaged is celebrating its 25,000th download, many new announcements, an overview of the great guest on the 1st half of the season, and Revealing A few new in-progress projects. The tag team of S. A. and Alex Grant go into their plans to keep the momentum going in the second half of season 2.

We can’t wait to see what else is on the horizon.


The Boss Uncaged Academy is an online membership community and learning platform for you to get better results by giving you Actionable Growth Strategies in Business Building, Branding, Marketing, Mindset, and Lead Generation.

For more information click the link below

• Celebrating 25,000 Downloads while focusing on the next landmark of 100k downloads: let’s get up and go get it

• S. A. Grant will be Speaking At Success Champion Summit:
About the Badass Business Summit: The Badass Business Summit takes place live and has one goal…helping you get in the right mindset and give you the skills to grow your business. It’s the one business growth event you can’t afford to miss!

For more information click the link below

• A Guided Book Journal For The Uncaged Boss: A Practical Business Book Lovers Guide On How to Take Actionable Notes, Organize, & Catalog Reading Logs For Success (Pending Amazon Approval)

• Plus More…


Let’s get connected and ask S. A. Grant about the show and his guest @ bossuncaged.com/fbgroup

Just speak to your Alexa-enabled device and say, ”Alexa Open Boss Uncaged.”

Also available on Apple Podcast, Spotify, iHeart Radio, Amazon, Google podcast, and many other popular podcasts apps.

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Boss Uncaged Podcast Transcript

Boss Uncaged Is Celebrating 25,000 Downloads and Tons Of New Announcements: S. A. Grant & Alex Grant MIDSEASON RECAP – S2E33 (#61)2021-07-12T21:17:56+00:00

Founder & CEO Of Flawed Masterpiece: Joy White AKA The Masterpiece Boss – S2E32 (#60)

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“I would definitely say prepare financially. I would say have some financial resources in place so that you don’t take the leap and then have to jump back into something because, you know, you just can’t afford financially to not have income. That can get you pulled right back into something that you know is not right for you.”
In Season 2, Episode 31 of the Boss Uncaged Podcast, S.A. Grant sits down with CEO & Founder of Flawed MasterpieceJoy White.
Flawed Masterpiece is an urban wellness and lifestyle brand centered on healing and emotional wellbeing
Want more details on how to contact Joy? Check out the links below!


Just speak to your Alexa-enabled device and say, ”Alexa Open Boss Uncaged.”

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#SAGrant #Quote #BossUncaged #Business #podcasting #podcasts #wellness #wellnesscoach #wellnessjourney #wellnesswarrior #wellnesslifestyle #wellnesscoaching #entrepreneurship #lifecoach #lifecoaching #lifecoachingforwomen #healing #healingjourney #healingtrauma #lifestyle #lifestylechange
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Because we want to hear from you and would love your feedback, leave us a message at 762.233.BOSS

Boss Uncaged Podcast Transcript

S2E30 – Joy White – powered by Happy Scribe

But over here, we are reporting. Audio’s good. All right, three, two, one. Welcome welcome back to Boss Uncage podcast. On today’s show, we have Joy White and I’m trying to figure out, like, the best way to give you guys a little sample of who she is. But to kind of just give you a little I’m a little her kind of, you know, bust a bubble in a little bit deeper. But she’s a lawyer by trade, right?

She’s also a mom of two different kids. Right. And in addition to that, she’s always been on this journey to follow success. And on that journey, there’s forks in the road. So she’s at that fork in the road now to where she’s jumping from being a full time lawyer into her next journey. So without further ado, Joy, why introduce yourself to our you?

Hey, everybody, so, yes, so Schnall or a grant, not sure what to so describe me well, I mean, I am all of those things in a lot of other things. So definitely CEO and founder of Masterpiece, new business venture that I just launched. Two days ago, also an attorney for a 16 year old mother of two boys, 16 and 13, and just a lot of other things, but that’s the high level. Gotcha.

So if you have to define yourself in three to five words, what would those three to five words be?

Three to five words, I would say. Kind of a balance between conformity and rebellion, and so that’s right, that’s right, ambitious. And. A strong tide of faith, so kind of really purpose driven, so that’s more than five, but. Yes, purpose driven, yes.

So let’s dove into this business model, because obviously, I mean, most people kind of understand the definition of what a lawyer is and obviously they understand there’s different segmentations of being a lawyer. So let’s start there. Like, what kind of lawyer were you? And then this jump into, like, what is this new business venture?

Got it. So civil employment attorney. So civil means not criminal. And so I primarily have done defense work with me representing the company, the employer. And so I’ve done that for 60 years. I’ve also done business litigation, Anitra, securities, commercial litigation. So essentially representing large companies and corporations and sometimes smaller employers. If this is in litigation, meaning they’ve been sued in court, there’s no criminal charges involved anywhere. So that’s what I’ve done for 60 years.

I’ve done that in a big law firm. I’ve done that in two small firms that I founded and helped manage. And I also did that at in a medium sized firm. Most recently, I was the V.P. of Legal Affairs and general counsel at Morehouse College. So I then I was doing that for the last four years.

So with everything that she just listed, you can kind of here like she’s the epitome of the corporate structure on one hand. Right. So I want you to pay attention to what she’s about to say about this other business unit, on the other hand. Well, that’s one I like. Less like the Dr. Jekyll and Mr. Hyde continue.

So the new business is called for M.D. And this is something that I’ve been thinking about for years. I would say probably in the last five years I’ve felt compelled to share my story. So that’s where this all started for my personal story, which is something that unless you are close to me, been in a relationship with me or kind of my family, you would have no idea what my personal story is. And it’s very different than kind of what I, you know, have shown kind of on my corporate side.

So I’ve been feeling compelled to share that story for the last few years. It’s a flawed masterpiece is the culmination of that. But the purpose is to empower other women. So it started with joy. Share your story. And then for me, that is important. And as part of my masterpiece, I do share my story. But the more important part is to empower other women and girls that can see themselves. In my story, I felt like my story is not this is not out there.

Like there’s no one who’s talking about this. And so what this is, is about accepting your flaws. It’s about things that you perceive to be flawed and or society. You can be flawed. So that can be mental health. That can be mental health diagnosis. That can be a history of abuse that can be coming from a single parent household. So you got race, class, gender. You got it all mixed up in there. If anything that is perceived to be less than that.

The flaw and then the masterpiece is essentially, you know, and I I guess talk about it later. But everybody is is amazing. Like everybody’s unique, everybody’s individual. There are no rules. And so part of this is based on my first 40 years on this earth, I lived according to rules that are bullshit, like there are no rules. And at some point you realize there are no there are rules. And so why don’t I show up authentically?

Why don’t I show up in my whole self, not in the 10 percent of myself that the world and my family and my religion deem as acceptable. There’s another 90 percent. And it’s about showing up in that way, expressing yourself, loving yourself, and then kind of living in your fulfill that that’s what flawed masterpiece is about and about seeing the beauty in it. Like it’s not acceptance in a hey, this is the fucked up shit, but let me accept that.

No, it’s like I am fucking dope, like I am amazing. That’s the point. A flawed masterpiece, because there’s a lot of stigma associated with a lot of the things that I’ve experienced in my life and even in the conversations where it’s about let’s get rid of the stigma, let’s minimize it. It’s still about let’s accept it. You know, like, hey, you know, I mean, this is unfortunate, but like. No, but bad like own it like own it.

Like superpower like I am. I have superpowers because until you fuck with yourself you can’t fuck with nobody else. Like that’s really what it is. And that’s what I learned in my life, is that these issues are way more critical than practicing law, which is amazing in the. An amazing accomplishment, and I’m proud of it, but that’s not the most important thing. So that’s what makes.

Please, I want you guys to understand, when I first met her, right, she was kind of like extremely tailored. Right. And I understand that she had like a little hood swag to her, but she kept the hood swag in a box, like in a cage. Right. So and over the years, it’s kind of like, you know, I was always like the cursor and like, fuck this and fuck that. And she was always kind of like, you need to tone it down a little bit.

And now she’s completely out the cage, Bosson Cage, and she’s completely just like, fuck it completely like, fuck it. So I want you to kind of break down, like, the name of what Florida stands for. You heard her as a lawyer. You want to say she knows what she’s doing, but you just saw her passion. It’s like, what is she passionate really about? So you go out and break down what Florida’s abbreviated for sure.

Self, what is an acronym. And so the F stands for that. L is let that shit go. A is except reality. W is Lussac, I think like Martin and bad boys like his ear. So w e is embrace healing and this and B is the book. So that’s, that’s the acronym and it’s, it’s, I can explain what each of those me for the most part it’s kind of self-explanatory, but it’s also a process. So it is kind of f is like fuck society, fuck culture, fuck you family, fuck whoever, whoever, whatever makes you feel less than and fuck you making yourself feel less bad about that too.

So it’s really about a process to all of those things. So that’s what that’s about, you know. And then l and this is big L is let that shit go. And for me that means let go of what you thought your life was supposed to be like, like let it go like. So a lot of people like oh I understand. Feel it, that’s what it means and what it means once to have said fuck that to whomever, whatever.

However, then it let go of whatever you thought it was supposed to be because, you know, I’ll share some of my story later, but my life did not go according to plan, despite all the many accomplishments and all the wonderful things that I had. But it still didn’t go according to plan. And part of this process is releasing that, like releasing your attachment to this is what my life was supposed to be like, like let it go, because you really can’t get to living your love life until you let go of whatever life you thought you were supposed to be live in.

And so that’s what let that shit go a is a reality for me. What that reality is, look in the mirror like look in the mirror and look at yourself. Who are you really? What is your real life? What’s your life you thought you were going to have. But what is your life? Because for part of me, I denied a lot of things in my self. So it wasn’t even so much about hiding it from other people.

It was more about me denying it and just, hey, I don’t know who that person is over there. That ain’t me. I’m this person. And so it’s kind of like except reality like except. It, which isn’t necessarily bad, it could be some bad shit. It could be bad, but that’s not really the point. The point is just be real, like just with yourself. What is your life then? W is with that.

And so for me, is all these mindfulness meditation, reflection, journaling going out in nature really is going to be different things for different people, but it’s really about getting present and not president to accept reality. The slow down. Like, I just have a mindfulness meditation probably five years ago and it has completely changed my life. And I am a person of faith. I’m a Christian. I have grown up in the church and I don’t denounce that in any way.

I still have all of those views that I feel. But there was some other shit that I needed to kind of I need some other tools in the kit and I didn’t have them. And so for me, mindfulness meditation, self care, journaling, boundaries, like it’s the whole kit and caboodle. You need that shit, like you need that. That is something separate and apart, in my opinion, from religion and your religious belief. Yes, separate.

Getting kind of in touch with things, building your mind when I had a kind of silent the talk, the chatter in your mind, but that’s the small version. So that’s what loses all that stuff. And then embrace healing is a big one. And again, this is a process. So you have already said, fuck that, you’ve let it go. Hey, this ain’t my life. You the reality. This is my life. Now, you have done meditation, journaling, you’ve lost the nature.

You’re planting flowers, do whatever you an art color and drawing whatever you need to do. And then you get to E and E is embrace healing and feels like really healing. And so everybody, you know, people have different experiences in their life. Everyone no one is immune from life happening now, there are some things and you know, and again, when I say trauma for me, I it’s definitely tied to my own trauma. So I am not professing to understand every type of trauma that can exist in the world.

And I can appreciate that my trauma had to do with mental health, with surviving physical abuse, sexual abuse, absence of the father, classism, misogyny. I mean, I’ve had it all. And for me, I never feel I could have rejected it because again, if you don’t accept reality, heal anything, you won’t confront. And so that’s why I got accepted back there and then get quiet and be still something you can move to healing and healing.

You can do self healing depending on what you got going on therapy, coach. I mean, to me, I depend on the severity of the trauma. I recommend some professional helping with that, some kind of like a professional, because for me, I didn’t deal with those things and those things showed up. And so, you know, if you don’t deal with Edgett, I talk about it. It’s like mold’s or something. Like you might not see it at first, but by the time you do see it, it’s a problem and it can kill you like literally like it’s that powerful.

And until you confront it and deal with it, you will never live your best life. That’s the reason I say embrace, because healing is a journey you’ll never be healed with an easy. It is a process that, frankly, will go on your entire life, but you got to at least be willing to start the process. And so that’s why the church has embraced it, because it’s like just be open to it instead of what I was in, which I was not open to it.

And they don’t want you to at started the process and you have fucked culture and society. You have let go of your imaginary life that you thought you were going to have. You accepted your real life. You learned how to you know, whether, you know, jonel reflect introspection. Now you have embraced healing and you’re on the healing journey. Then you get the disease which is dealt with. And the point I just like the term dope in general, but it’s really about like I am dealt with.

But like Schnall will tell you how I am, most people agree I’m making no, but like I have always been dealt with that and a lot of other people that struggle with some of these issues. So have they like like everybody in their own right is dealt with like anyway, like everyone’s unique, everyone’s the individual, everyone’s valuable in whatever whatever they have to offer the world. And Delta Force is really about walking in that walking your full authority of who you are in all its texture and color, that that’s what does like it’s own it own your your doneness in its totality.

So that’s what so I mean, I think you alluded to a couple of different things. And one thing I want to bring up is, like you’re saying, you have so many different bad experiences and you found a way to turn those bad experiences into positive outcomes. So what was the worst experience you’ve encountered on your journey to creating this new business?

Good question. I will tell you, and on my journey to creating this new business, the hardest thing was finally getting support for the vision. You know what? This business is kind of a it’s not just a hybrid hybrid. It’s like three different things that coaching kind of in the personal development phase, it is event. So, again, wellness events and seminars and things of that nature and in its product, those wellness products that promote self care.

So, hey, when you’re doing the Lussac stuff and you’re embracing healing, what are the different products that you can use during that price? Candles, then aromatherapy journals like things that are kind of support you in that process. So those are three different things, like three different markets, so to speak, against. And I’ll tell you, my background is is black as an attorney. So I went straight through school, but I’ve never done anything but practice law.

Ever, and so the process of saying, hey, this is this vision that I have, I want to bring it for OK, but I don’t know how to do any of this. Like, I don’t know how to do the work product. I don’t know how to plan events. I do know how to mentor and support women and coach women. So that is something I have always been passionate about. OK, turn that into a business like coaching as a business, three different areas that I don’t have any experience and event planning in the product and not formal kind of this is my way that I’m going to make money in terms of the coaching.

And so trying to find help, frankly, and people to see the vision and help me execute the different pieces was very hard because I got a lot of pushback. Like, you can’t do that like three different markets that, you know, market sectors and target. I’m like, oh, I know my target audience is like, I know who that person is because it’s me and nobody’s talking to me in all of who I am. People talk to me as an attorney.

They may talk to me as a trauma survivor and they talk to me as a Christian, but nobody’s talking to all of me. And so part of what I wanted to offer to the culture is, hey, person who has this myriad of things going on that don’t fit into a box. I want to talk to you. I want to I want to serve you. I want to serve you in coaching. I want to offer, you know, which creates an environment that speaks to all of you is support all of you and have you in like minded environments with other people who are all of these things and then have products that you will really value and appreciate and that will kind of enhance your quality of life.

So I’m very clear on what I wanted to do. But when I took that to let me find a coach, let me find a mentor, let me find somebody to help me brand messaging, marketing. I got a lot of pushback and I thought it was very hard to and really still have a lot of pushback with people like this is how I can support you walking through this whole process. So that was hard because I’ve never. I mean, it’s terrible.

I’ve never had to rely on anybody for anything to execute, like, so I’m a big that’s a hard target. People like I win right there always have. And this was hard to hit the goal because I did not want to limit my vision to what I already knew how to do, because they’re small, that’s living small, but trying to execute on the vision when you need other people to believe in your vision because you just don’t know how to do it.

Like, I don’t know how to make a product. I don’t know how to plan events. That is actually I have a vision and bring it forward. But people were not I won’t say not supportive, they just didn’t see the vision. So people I think a lot of people were supportive and like, I will help you, but you need to do this. Like your background is a lawyer. You’ve done all these things. Leverage that like that’s what you need to leverage.

I’m like, yeah, I mean, I get that. And that’s kind of a that’s a part that a lot of people take, you know, hey, I’m a lawyer. I want to pivot into coaching how each other I was included in what you know, I’m sure I will offer. But what I’m passionate about is that woman or young woman, mid career woman that has never had permission or felt that she had permission to show all the way up or the woman who has trauma that she has never dealt with.

And she thought, hey, I can outrun this shit with accomplishments. Like as long as I say like a hundred miles ahead of this, it’ll never catch up. And then if it catches up, but act silly, trying to execute tangible pieces, segments of this business to bring it forward, you know, you need people to help you with those things. And that was not I didn’t get a lot of support and that, again, I supported.

Hey, Jack, you in the business fine. But you can do all three of these things at once. You get this. These are three different businesses. You can’t launch great businesses. I’m like, oh, I can live. It’ll be one business, one target audience, three offerings to that audience. That makes sense to me. And that’s what the hell Bob Massie’s is. But. It was it was hard to have someone help me bring it to market because I didn’t really have that support.

So I think it is ironic. I mean, we’ve known each other for about ten plus years at this point. And hearing you tell that story, part of that story is, is my story. Like, I’ve had multiple different coaches and all the coaches told me to streamline my process, to select one thing. And anybody that knows, like my career wise, I’ve jumped into being there every expertize known to be a man. Right. And I’ve juggled all of them at the same time.

So I hear where you’re coming from. So in that right. Like my question for you is understanding that you want to launch these three businesses. Right. You need help growing them. And, you know, obviously, I have an agency that can support that. So my question right right now live is, are you willing are you willing to dedicate the time is going to take because one business may take one to five year. So you need to multiply that by three different businesses and then factoring all of them into one fund.

Right. A prime example is like I have my salary, three sixty and that’s marketing I have and paid, which is more so entrepreneurial giving back. And I have my say grant, which is more consultant, but I had to separate these brands and then find uniformity individual of them. And each one of them talks to a different audience with the keystone between all three is myself. Does that mean. So for you to step out from being a lawyer and stepping into the space of an influencer, you’re going to have to like it’s going to be a long road on a treadmill and you’re going to give you a water bottle.

I can give you some fruit snacks on the way, but you have to keep running like there’s no stopping once you get on this path. So my question is, are you willing to do that?

Of course. So, yes, I am willing to do that. But I do want to offer something, you know, in the rules that say this is also about mindset. So there is there is a part of that that is about limiting belief. And that is something that I discovered and it transformed my life. And I bring that up because I honestly believe and this is just me, you can do whatever the fuck you want to do once you decide to do it.

And I’m I do I have to think I want to do it like that the other day. And it’s not to reject advice. But here’s the thing. I’ve done it. I’ve done amazingly. I’ve done things in my life that a person who’s had some of the experiences I’ve had shouldn’t be able to do. Like, there’s a lot of people that that way there. And so when I think about the energy, the time, the effort, the grind, the hustle that I had put in to get up to this point, only for that to be 10 to 15 percent of who I am as a whole, definitely prepared to put in the work.

I’ve done nothing but do that in my life. So that’s I mean, that’s just kind of how I’m built anyway. But but. Something I want to offer, I guess, is that I did not discover that there was this world of, you know, not blinding actually like people making tons and tons of money and living the life they believe, you know, and helping tons of people. And it’s not tied to one hundred hours. You know, all this craziness.

Like, I remember when I first left and I was shocked that people were doing stuff at five p.m. in the day. I’m like, who are all these people out live and live at five? Because I was working until 1:00 o’clock in the morning, two o’clock in the morning, 3:00 in the morning. That’s all I have ever known. And as a as a professional, as a mother, as a and so part of my kind of what I want to offer in my business and kind of at least a different message is no, the you don’t have to do all that, which you have to decide that you don’t want to do all that.

Like, I want to present options, like you can do what you want, how you want. You have to work no matter what. You have to be passionate and dedicated no matter what. But this idea that if I take all these hours, all these years, all of this, I reject that. Like, I actually reject that because that actually contributed to a lot of my suffering. And had I known that there there’s a whole world of people that don’t do that, like a whole new world of people that do not, you know, define themselves by how many hours they work or how long it takes them to get to.

You know, there’s just a different world. And I believe you can just decide to do that. I strongly believe you can just decide and then you work towards it, but you work towards it in a way that is like I believe this is possible and it is possible because I believe it’s possible and I’m going to do it. I, I use that kind of energy before in a box, like in a space that was defined for me. So I’ve always had that attitude.

It’s just it was not an expansive view and it wasn’t authentic to me. And so now it take that same attitude that you always had and apply it to this new business and this idea that Brian culture cancel. Black women are superheroes. Black women can be single moms and doctors and lawyers. And, you know, they can wear the pink and everything fine and they can do all that. And no, but that no, because that is that’s the fuck that that’s the first part of that, because they’re suffering there.

For me there was. But I didn’t feel that I even I didn’t have time to deal with that suffering because I had to keep going, though, for my unique story. That is part of why I kind of push back when when people are like, hey, you know, you got to be I’m like, I already did that. Like, I did that version. And I will continue to do it, like but in something that so actually serves me and serves my wellbeing, it takes into account of the holistic.

Truth of who I am, and I don’t think. It gives me any list, like I don’t kind of receive the hey, you know, you got to go back to the beginning, which was a lot of feedback. I got be like, hey, you know, your quickest way to go to market is use for your degree, like use your clout that you already have and use that to, which makes sense. No question. And by the way, I feel prices lost, so I’m not giving up my degree and I’m choosing to serve people that I want to serve as plaintiff’s employment work.

Now representing employees after spending 16 years representing big corporate employer, I’m now like, I’m going to represent who I want to represent and support that. So that’s just kind of a switch. But I just want people to believe, especially people who have felt less than are unworthy. I just want them to believe there is no path to what they want to do, how they want to do it, and that you also don’t have to grind. And that’s tricky when I say you don’t have to grind.

And I know that’ll be misconstrued, but that’s coming from a pipe, a person that’s coming from someone who’s like, hey, I got to work 300 hours I to work 200 hours and I’ll get no sleep. I’ll get nothing like that. So that’s coming from a person who’s lived their life like it. Certainly if you are a person that, you know, sleeps a lot and rest and try to relax and maybe you need to get something yourself.

So this is relative to my kind of world view, but I need to take it back a notch in terms of the grind, but up a notch, I guess, in terms of what is available to me and who I’m able to serve and not, you know, kind of not limited because that’s where you come back to the these are three different businesses. This is the person I want to serve. Like, there’s a person, there’s a persona, so to speak, that I want to serve and I want to try to serve that person in totality now like that, you know, piecemeal, I want because I feel like I want to be the person that I needed 10 years ago.

I needed to see some visual of something or at least the action that, hey, you can take care of yourself. Meaning healing and all that and live a badass life, make lots of money. The you can do all those things. And in. No, that that’s available to you as an option to set as a goal and then shoot for that. That’s what I want to offer. And so that’s my resistance ballots then take five or six years because I needed this person 10 years ago and I don’t see any body out here.

Is apathy that hostile to this person? Again, that is the intersectionality of a lot of different stuff.

Yes, I think it could definitely happen. And it comes down to compounding. And I’m going to tell you a little story about it was that with my networking group and his name was Eric Decker. Right. And he had a video company and he was like maybe having twenty two. He was very young being in a network. So he was going to network meetings and trying to get deals and close deals. And he was running pretty successful video company.

But in his heart he wanted to be a YouTube right. Which is kind of different than editing videos. So he then decided exactly, roughly about one year in a month ago, said fuck everything to your point. That’s right. And then he became a YouTube one year later. Now he has one million subscribers. So anybody that’s a YouTube move would understand. Like to get to one million subscribers. That’s not an easy damn thing. I’ve seen a a million that are like.

Fifty thousand. Ten thousand subscribers him, to get to your point, it could be done, but also that he put into it and I’m just watching this video like the way he feels, the stories that he told. I mean, this dude drop a damn yacht in someone’s pool like shit like that. Like he went across state lines on a skateboard from California to Nevada on video. So he went to the extreme and worked to build up a following.

So if you’re going to go into that space work I’m talking about, you’re going to have to one. And I know you’re not going to want to hear because you’re I personally, I understand that. But you’re going to have to be coachable in the experience to get the information delivered to that audience as seamless as possible with the less resistance as possible. So, you know, you don’t want talk about being a lawyer. Fuck that. Don’t talk about being a lawyer.

Whatever you’re going to do on the visual side, you’re going to go ten times into that space to deliver that message, to grow that audience really quickly.

So I understand. Yes, I do. All right, I see that you see that. So dove into the next question. I mean, obviously, you’re a lawyer, so you understand the legalities of things behind the scenes, like how is the business structured? Are you like LLC, EZCORP, C Corp?

Mm hmm. Yes, I am LLC and then doing business that so. And the reason it kind of goes to your point, I envision that there could be a world where they do have the breakout, like the the event from the coaching from the private. So I understand that. And so it is an LLC and right now the whole business is a DBA at Fraud Maccabees. And all of these kind of lines of markets are under board masterpiece. But I created it that way so that if I need to create a disk at some point, a different brand name deba for the product versus the event versus the services and the personal coaching and development.

That that’s why I set it up that way, so you had the flexibility to run all of the businesses if they show up all under one business. Now, I also still have my law firm that has to be a separate entity. So it is also an LLC. But law firms cannot share or kind of be in a business venture where there are non legal services provided. So I have to LLC one for my legal practice and then one for kind of all other things.

Gotcha. Gotcha.

So, Mark, I know you’ve been on your journey for a while and we’ve always perceived someone’s success as an overnight success. But really behind the scenes, it takes 20, ten, five years. There’s a period of time that that takes somebody to get to that point. How long did it take you to get to where you are currently?

I mean, I’ve been practicing law for 16 years. This is my current venture, flawed masterpiece. I have been working on that formerly working on June 20 20. So six months, six, seven months now, I felt cold and compelled to share my story. Five years ago, it actually took me until June 20, 20 to be willing to do it. So I was very resistant to being fully transparent and fully authentic. It kind of once I decided like, all right, it’s time.

June 20 20, Still Life Business, January 31, 20, 21.

So on that journey, what’s one thing that you would want to do differently if you could do it all over again?

I would have wanted to be more. I get more focused on getting the right people on the team, like, you know, and this is tricky, getting the right people. So if I talk to one person and they don’t see the vision, OK, this is the wrong person, not the vision. Is that what the vision needs to be, though? It’s probably being more committed and dedicated to finding the right people. Like my vision is my vision.

Now, being coachable is different, and I agree with that. You try to give me take my vision, not open to that. And so what happened is when I got pushback from certain people, I was like, fuck it, I’m launching this business and I’m proud of what I believe and I will grow and evolve. But I think if I could have done something different, I probably would have felt it, you know, given myself more time to find people that were experts in messaging expert and product expert and whatever that bought into the vision.

So it’s not about changing the vision because the vision is the vision, because I feel like I gave my vision. But just being more committed and dedicated to trying to find people and just keep going, hey, you’re the wrong person. Hey, let me interview yet you’re the wrong person, too, because I will tell you my visual perfect example for the brand. That person that her name is Matt Taylor. Amazing. I was able to articulate my vision and she got it.

And that’s what the visuals are that are on the page of my my website that I mid-band like that. That is what I wanted to show. And I have a Spotify playlist, my brand logo. Like I was able to articulate my vision to create those very interesting, the people that have creative backgrounds, which again, I don’t come from that world, I come from LA. But the creatives get it, like when I articulated, hey, this is what it sounds like, this is what it feels like, what it looks like.

You know, they got it in my with my logo looks it it shows and demonstrates what I meant for it to show my, like I said, my visual, my pictures that are very powerful. I believe they show what I meant for them to show and where I got stuck with the messaging and the kind the you know, I don’t know, like do people like products, event planning. That’s where I. Definitely didn’t know how to do it myself and was not able to find people that that got it because like I said, for the visual, the logo, all that they got is they’re like, yes, I understand.

It makes perfect sense. This is exciting. But, you know, trying to find folks that. To execute, because, again, I’m all about execution as much as I am about vision and passion. And so the execution is hard when your vision is bigger than your skill set, your your personal skill set.

And me and I look over your website and to your point, I mean, definitely I think the images definitely stand out. And to your point, the one thing that you’re missing is copy. It’s like wrong copy. You depict the visuals because again, when you’re thinking about search engines, you’re thinking about the technical, you’re talking about algorithms behind the scenes. A lot of them are not reading images. They’re reading the content on supporting the images. What’s the story behind the images?

What do people right. Where are they landing afterwards? So I think that’s something that definitely in your next phase of this, working on messaging will definitely do so. So this is go a little bit back into your entrepreneurial background. So I’ve had an opportunity to meet your mom and I can see that she’s Azi personality, right? She has she has a vision of how she wants things to be done. And obviously that’s carried over to you. Right.

So are you from an entrepreneurial background like besides from your mom being a personality? Where are you going?

Well, that’s a good question. So, no, I am not from an entrepreneurial background at all. So everyone in my family is, you know, professional, you know? Well, no, I’m not going to say this, but no entrepreneur. I am the first. And I have a cousin who is an entrepreneur. Now, I’ll tell you this. It could be easy for my dad. Right? So I did not seen a lot of time with my dad growing up, but he was an entrepreneur.

And so, you know, there’s this whole world nature versus nurture, all that. But I think perhaps that that kind of in me. But it was definitely not something that was anywhere. It was never presented to me. So I never saw any entrepreneur ever, just like I never saw any lawyers. So I decided to be a lawyer before I knew a lawyer did. And I decided to be an entrepreneur before I knew any entrepreneur. So, yes, that’s bad.

Got you.

So talking about your friend a little bit know you talked about you have two kids, one 16 and one 13. Right. And for the longest, as long as I know you’ve been a single mom. So my question is how to how do you juggle your work life with your your family life? I mean, like like how how you do that?

It goes to what I was saying earlier, I guess, about mindset. And, you know, let me use some of this superpower shit that I clearly have towards you, should I want to do, because honestly, I don’t know how like I’m 40 now. I’m going to be one. And when I look back over their lifespan and kind of my career up to this moment, I have no idea how I do those things. I mean, so, yes, I’ve been a single mom the entirety of my time.

I was there for two years to my youngest son, Dad. So my boys have different dads. And so the whole time I was married for two years total, I had my oldest then my third year of law school. And so my career track kind of track is eight. So I have never been a professional and not been a single mother. So it’s all seamless. It kind of is just right there together. So I’m that known adulthood without kids.

I have it no matter. My career went without kids, so it’s kind of that’s all I’ve ever known. I think it’s my drive that pushed me to just you know, there are some unhealthy things about that. But I think maybe my drive in my kind of ambition, like I’m kind to be an ambitious and kind of driven person. And then I have kids and I have a vision of who I want to be as a mother. And these are I do to shit like this, you know.

So I never really tittered other options, which for the record, is part of my message. Part of my message now is, hey, there are other damn options like that that I would say majority because it’s my journey. But there’s consequences to pushing yourself that hard. And they show up in a lot of different ways, though. It’s on the one hand, I don’t want to demonize my journey because it is my journey and I’m proud of what I have accomplished.

But there are a lot of things when you’re focused on your career at the highest level and you’re focusing on parenting at the highest level relationship, clearly that you know. So that’s a problem. I don’t know. Well, but here’s the thing. Relationships with others, but also relationship with yourself, which is, again, expensive and only discovered recently. And that’s why I feel so driven to share that message. Like how you feel matters a lot and you don’t develop it necessarily when it’s all kids, all work.

Those are the only two relevant because you ain’t in there. You are nowhere in the, you know, half amigos here. Half of me goes there. That’s how I got here. And that’s part of what I’m trying to dispel is, hey, there’s other ways I’m determined that there will be other ways to reach success that don’t equate to kind of sacrificing your own well-being.

So on that journey, so it seems like you’re coming to awareness of like this time and understanding your time management. And on one hand, you were just completely if this twenty four hours of the day, you’re going to try to figure out how can I squeeze twenty five hours out of one day? So what is your morning habits and your morning routines look like?

That’s a good question. Yes, that’s a good question. So my morning routine that has evolved over time is I spend an hour in the morning, I get up, I read a devotion in the little Bible and I read a few scriptures and a devotion. Then I do. I meditate. And so sometimes I do a guided meditation. Sometimes I do kind of guided like visualization, which is different than meditation, but always something that involves getting thinner and kind of in tune with my inner self.

I do that. Then I journal, I do a gratitude journal and I that’s kind of the definite like every single day I do that. And then after that it varies. Usually I spend about 30 minute planning my day, so I get up at five o’clock in the morning every day. So it’s probably like an hour and a half practice every day. And it’s critical for me, like I realized, like, I need that before the day starts and before the kids are up and before it’s time to work.

I need that dedicated time to kind of feel my felt my spirit, connect with God, connect with my cell and plan for the day.

So, I mean, it’s funny that you brought up things that you’re reading. So every time, like my questions, you say that I have a question. I’ve stage my questions to kind of like tell a story. Right. So as the story was progressing over the past episodes, I realized that, like you, a lot of people wake up early like you. A lot of people either are meditating, working out. In addition to that, they’re always reading or absorbing some kind of content, some kind of information.

So because of that, I decided to create a Boston College book club. So what book have you read to help you on your journey? And would you recommend those books in addition to what books are you reading currently right now?

Got it. So book that I have read on the journey, if the Game If An Imperfection by Barney Brown. Huge, huge, huge, huge. Especially for people who have issues with self worth. And even if you don’t think you have issues with self worth. So it’s really if you identify with being a perfectionist, then I would recommend that book I read. I started reading that book three different times and every time I would get to something that was so piercing through it, like I literally through the book, I’m like, I don’t have time finish it.

Like literally I was like, I see it. I’ll have time for this year. Right now I got a big dinner and I mean, I had this book and it’s not even that big. It took me probably two years to actually read it and actually go through it because it was the beginning of my awakening. I would say my self awareness about my trauma and how it is showing up in ways that I didn’t think were trauma based. I’m like, I am fine.

And they read something that sounds like it’s like a narrative of your life, you know, about trying to, you know, outhustle stuff and kind of achieve and perfect. Because really, for me, underneath that, it’s some self worth issues that you’re trying to start your accomplishments and your accolades on top of it. So, Rene Brown, all of her stuff is great, but gives of imperfection is one of them. Also, you are a bad ass.

I guess Mesereau is a big one. Subtle art of not giving up something and all of those. So, you know, Bernie Brown was about kind of the healing and the trauma and stuff that I. Really hadn’t dealt with, but still are not giving up, just as they are of those kind of four hour workweek, those are books that, again, put something in my purview that I did not know about, like a whole world of stuff and ideas in perspective that were nowhere in my life mindset issues and just those kind of in the self-help space.

But about, you know, just, you know, you can do whatever you want, just decide you wanted things that I had applied in my life already. Just didn’t understand that this was a whole way of thinking in a whole way of approaching life coming up, being raised their villages and type a career, religion, family back. Kind of the world that I know, and I’m southern, southern, born and raised adults only ever lived in the South, so I had a very narrow view of just all kinds of things.

So those books were great and kind of taking me along the journey of kind of an awakening and currently reading. I just finished it, but I just appreciate it. Unchanged by Glenn and Doyle. Love, love, love, love. The book highly recommended. It’s the you know, she’s written a lot of books that she is like, I don’t give a fuck when she does, but that’s not the point. But it I’ma be me, Amadeu, me, like, and she kind of talked about the consequences of not doing you.

And it’s fictional ish, but it’s great. I love it. I highly recommend it. And then this other book I had, I have it here because I forget the name of the Warrior Goddess training and which is not really my you wouldn’t normally think I would be like warrior got it. But it’s warrior. God is training in it by Heather Ash Amara and is about becoming the woman you’re meant to be. And again, these are things that have a lot to do with owning yourself and understanding where you separate it from yourself.

Like how? Like the origins of how to you get to this place where you are not your essence, like who you are and your essence if you are living this other life. So it’s a book about that book.

Yeah, definitely. I mean, I think that’s a long list of insightful books. And I think each book represents the phases of where you were, where you are and where you’re going. So that leads me to my next question is like, OK, on this journey, right? We’re stepping forward. We’re present now. Are we going to step to the future? Where do you see yourself in 20 years?

20 years, 20 years, I will definitely be a billionaire, I would be a philanthropist, I’ll be a philanthropist, I will be serving women, I will be serving. And it will be in any number of ways that I want to offer a lot of financial resources to underserved communities. But women, minorities, both with trauma, both with mental health issues, single mothers. So kind of folks that kind of fall in buckets that I have that I self identify with, I.

It’s tricky because I think I’m going to it’s going to evolve so much from this point that I’m trying to remain open to what that what shape it takes. I kind of see flawed M.P. as the beginning of my me like my like me showing up as me and then bringing all my ambition and my drive, my intellect, my all of it to something that I feel very kind of purpose to do and how I serve the community. But I’m gonna make a lot of money.

But I’m a hell of a lot of people.

Yeah, I just want to commend you for a good I mean, I’ve had this conversation on both sides of the coin and have I’ve answer that question and I’ve said similar things to what you said, like like becoming a billionaire is an objective. Right. So I have to say, first of all, I want to commend you for having the balls and the audacity to say a billionaire, not a millionaire, not a multimillionaire, but a damn billionaire.

And I want people to understand that there’s a huge difference of mentality when you’re at 100000 versus a million versus ten million hundred million and a billionaire and a completely different intellectual standpoint, not just from education wise, but just understanding how to manage and operate. A billion dollars completely changed the game. So. What who do you use currently right now in the plethora of things that you’re doing that you would not be able to do without?

Outlook, so, I mean, I live by my calendar between two businesses and trying to take care of myself, like for myself, my two kids outlook seriously is I live by it. If it’s not in there, it’s not real. I don’t care if we had a conversation. I’m not going to remember it as soon as I tell you I’m going to quit meeting. And because, again, I’d do that like I was in a meeting about like for like anything like, oh, that’s all I know.

I’m like, listen, if you want me to do it and remember to do it, then you’ve got to be on the calendar. So calendar is big. That’s probably the biggest fool. I mean, I am learning now the different tools that in this new business. So Trello just discovered that I have never been big. I’ve never been a project management. And I realized that like I am result oriented, but I’m that process oriented. And I didn’t know that till now because I’m there.

Like, what? The target. Get the target. Get there however you get there. If you ask me to do it again, I don’t know how till I got here. I don’t know. Did you pay this. I don’t know. Like I can never redo that. So discovering that it’s been great. And then on the law firm bad practice management that you know, that I like things that allow you to have like a paperless office, all that kind of stuff, because there’s a lot of paper in life and just there’s a lot of paper and running businesses.

So kind of cloud based that the words like one drive and, you know, I cloud those kind of things that allow you kind of manager your documents without having all the paper. I would say.

So I want you to think for a second and I want you to talk to, let’s say, male or female. Early 30s to mid 40s, they’re in corporate America. They’ve had successful careers, much like you’ve have. They’ve hit all the check boxes. They’ve lived the white picket fence lifestyle. And now they’re like, fucking I want to burn down everything and I want to step into this new world of who I am. I’m tired of the regime.

I’m tired of the man power to the people. What words of wisdom would you give them to motivate them to continue to move?

I would say definitely prepare for it with a caveat, though, first and foremost, prepare financially. So I have savings, have some one way, especially if you’re trying to do something like me. Like where I don’t even know how to do this, but I just know that’s what I want to do. And I’m sick of it. I would say have some financial resources in place so that you don’t take the lead and then have to jump back into something because, you know, you just can’t afford financially to not have income that can get you pulled right back in to something that you know is not right for you.

But life is like there are just practical realities, especially if you’re a parent. There’s just are you can’t do that. So I would say that now the caveat to that would be if you’re suffering and I believe that, like, if you are suffering now, I don’t like my job, but if you are in a toxic environment, if you are by I mean in Pasig is relative to everyone else. But whatever you define as fact, if you are in a toxic environment, I would leave, just leave, because the long term consequences of the longer you stay.

And in fact, if I get this boat, you’re in there breathing in mold every day. And it takes a lot to, you know, clean your lungs after you’ve been breathing in darkness for for a long time. So I would say I make it caveat because there’s tons of people that won’t take the leak and they they minimize the impact of being in unhealthy environments and situations. So I would try to find mentor. And again, this is what I hope to be.

I hope to be an example of someone who left at the height of their career. I mean, I’m vice president of legal affairs, general counsel. I manage the board of trustees at Morehouse. I’m dealing with I mean, I’ve done nothing but a straight upward shot in terms of my legal career, but I hope to be an example of the success you can have when you choose to do and you take off all your talent and all of that and apply it to something that is really in sync with you.

Because the point is, I don’t I don’t see any examples of that. That’s part of the reason why I want to do this. Meaning you’re here. You’re at a point where why would you leave? Like, why would you like you read every piece of advice I want to be an example of. But you know what? Me being happy and being whole and being authentic is it’s not that it’s more important. It is more important. But you can still be successful.

It’s not an either or. If not, if you want to be you, then. You know, you don’t struggle or be successful and be inauthentic. I want to kind of be an example and allow people to see my journey as part of the reason why I decided to kind of be more open up front, even though I haven’t I don’t have a messaging person yet. I need one, by the way. I need a messaging partner. But I was willing to still step out there because I actually want people to see the raw process, like the real journey of doing this, but also kind of inspire them when I blow all the way up.

And this is just the big thing, it’s like, oh, but I just watched her do it. She didn’t know exactly, but she believed in this. She was passionate about it. And so that I would tell them, just look at me, follow me on this path, because I haven’t seen a lot of examples of that. So I would say don’t be homeless if you can avoid it by having money saved and being able to have somewhat of a runway.

And hopefully I can be an example of that. And that’s my desire.

I think you definitely have an influence or state of mind because that influence or you’re telling a story what you want people to come along with that journey with you. So some of your things may be missing content and some of it may not be a little bit as edgy as you want it to be. But as you progressed, as you systematize your things, then you go from being kind of starting out to being the full blown influencer with hundreds, if not millions of followers.

But they can kind of go back and see where you started to understand that you can start off with perfection, that you had to go on the journey to get there. So this is a time for you to kind of like tell people how to begin to contact you. What’s your email address, your Facebook, Instagram, Twitter, YouTube, your website? What’s the list of things and how could they get to contact you?

Got it. So everything is flawed masterpiece by joy in terms of social media. So Instagram, Facebook, LinkedIn, that five massive bijoy and the website is flawed massively. So it’s massively. I have a Pinterest. I have a spot of. I really. So those are both well thought. Masterpiece is decided by the playlist is called Blog Masterpiece and the Pinterest is full of empathy. Bijoy And so those are all of my kind of masterpieces on Instagram.

I’m at Joy White. So my personal Instagram is Ajoy White and so certainly can follow me there just to kind of keep up with what I’m doing as a person. But flawed Master P Bijoy is all social media and then the website for Masterpiece.

So roll that into the bonus round. And I always make this a public announcement that I always had this question to everyone because everyone’s going to have a uniquely different answer. And I have a feeling that yours is probably going to be completely I have no clue what you answer. Right. So I really don’t it’s kind of a flip of a coin. So if you could spend twenty four hours with anyone dead or alive, who would it be and why?

Oprah. And it would be Oprah, maybe not for the reasons other people who want to take it with Oprah. For me, Oprah is if there is anyone that I would say would be an example of kind of where I’m trying to head, but with a different angle, it would be her. She started as a very challenging childhood, very, very, very challenging thing to experience in her life, abuse and abandonment and kind of heavy stuff that a lot of people.

You know, hunting for their lot from life and she’s gotten to where she’s gotten and and she’s now definitely doing it in a way that is this is who I am. This is what I want to do. So she went from kind of this tough upbringing to have reached success, you know, with her show and kind of corporate America and all that stuff. But then her next level is this is who I am. This is what I believe.

You know, she’s very insecure. Duality there is helping people who she wants to help, who she feels inspired to help, you know. So if there is a role model, I would say for me, given what I’m trying to do, I would say it would be Oprah, because you don’t see a lot of examples of people starting with where her origin story and landing where she’s landed. But not it’s not just the superficiality of where she’s landed.

It’s the leg, the journey to reaching this level of success where you are serving tons of people. But it’s about what’s authentic to you and doing it in a way that is in alignment with your values and your inner self, because she’s all about that. Those are things that I didn’t know about, like I hadn’t been exposed to that world. So she and she came up in the Baptist Church, all that stuff. So she has a similar kind of story that she’s Oprah.

And I envision myself as. Maybe a Edir, rackety loyalty, Oprah.

So I think I’m happy you brought up Oprah, because Oprah is one of the people that obviously as a male, I’ve studied from a female standpoint. And, you know, my first book, I wrote an entire chapter called Fearless. And Oprah was the epitome of that chapter and understanding that as a kid, she was picked on, she was ridiculed, she had to wear rice bags. She was raped by family members. And still, until this damn day, she gives back.

She’s a multibillionaire. Not just yet. Right? She’s like I think she’s closer to probably three billion at this point. Right. So she gets that definition of again for you. That’ll be a hell of a role model and someone might follow. Right. So, yeah, I definitely I definitely concur with that. All right. So going to my next bonus question, right. If you could be a superhero, who would it be and why?

Wonder Woman. And obviously, I would be Wonder Woman because she is beautiful, gorgeous, all that, which I think and she’s badass, like she can fight itself, but it she doesn’t like to offend other people and says, you know, it’s not this kind of this kind of I don’t know, compared to male superhero. There’s there’s a different dynamic, though, for her. I feel like she is in her femininity, but she is powerful.

She’s strong, she’s unapologetic and she’s very ambitious, driven, all that stuff. So I would if I could be content to be a badass and have a great figure and make people tell me the truth with a lasso. That sounds that sounds great.

I mean, I want everybody. I don’t know that don’t let her lawyer side fool you, right? I mean, yes, she she she looks and plays the part. But like she said, she’s from the south, so I could totally see her back in the day. And Vaseline and a pocketful of NuvaRing is getting ready to go to fear when I think I remember one time on Facebook or Instagram. You had posted that video. Jesus, don’t try me.

Yep, almost picture myself, doc, and I was like, yeah, that’s that’s you on this is definitely.

Well I see. And because you know me in that way. But that part of you know, even why I’m doing this, because to this day, what I haven’t allowed myself to be. That’s really what it’s about. But I’m looking forward to being fully now. But yes, you knew that. And there are others that know like, oh, that makes it makes perfect sense.

So going into closing out this podcast, opportunity of my guest to grab the microphone and on the journey, you may have had questions. So the microphone is yours. What questions?

Where do you see yourself in five years?

Five years from now, so what year is this? Twenty, twenty one. So in five years I’m thinking like the platform that I’m currently working on. To your point, obviously, I think it’s going to be like a multi million dollar platform, but more so. I’m striving to help people and I’m. Checking the list, right, so part of my journey of helping people is influencing more and more business owners, more and more entrepreneurs, more and more startups, small business owners to get them on their journey.

So what I’m looking at my tangible conversions is how many people have I actually helped so that they keep an Italian my head, like I had one guy that I had to interview on the podcast with him, and I have been friends forever. And he had opportunity to start his own podcast because I started my podcast. So that’s the cause and effect that I’m looking for. I want people to say, hey, I started this because I seen you doing it.

I got on this because you had joy on the show and she was talking and she inspired me to do this. So my goal is to look, I want to see a million people to say, hey, thank you. I am now boss uncaged.

I think also I can see it, I mean, this is amazing, this platform is amazing and yes, I think you can see that. Next question, how has your family played into your your your journey? So as a parent.

As a parent? Well, you know, I got one crazy genetically driven child and obviously I got married as well. So I have a child as well. So just I’m constantly trying to influence them on this journey, possibly showing them that, you know, you don’t have to work for anybody. You can make your own hours. You can put the time in and you can get results. You know, living where we live and having the amenities that we have are all a testament to what your parents are doing on their day to day.

So that’s that’s part. And as far as like my parents, you know, my goal was never to strive to make them proud of me. My goal was to execute a plan to show them that their grandkids are going to have opportunities that their grandparents didn’t have. So I’m so looking at that and I’m more of a legacy kind of person, I’m establishing all this content and creating all of this audio and video, because when I’m dead and gone, knowing when it works, all this is going to be this.

I’ll be able to have great grandkids that will be able to go back and be like, what is barf and shit? Who is crazy? I have great grandfather. And then listen to the evergreen content that you and I are reading right now.

My. That’s amazing. I mean, legacy, I think, is amazing, I think just what you talked about, like I’m in the black community in particular, this matters a lot. It matters a lot. We need to see examples of people doing, you know, using their talents in support of things that for legacy in their family, because that’s something we haven’t always had. And I think in I think it matters a lot, and I think the variety and the diversity of how you do that and how you’re doing it, how I’m doing it, like you showing that like this pocket, like you said, there is no like I think outside of there’s no rules to this.

There’s no rules that don’t kill people. That’s the rule. I think that’s very important. Don’t physically, sexually do any of those things that all bad things. Once those into the that there are no rules, it’s who are you, what how do you show up and what what can you offer and what can you leave and what kind of legacy can you leave for your family? Of course, but also just the larger community that I commend you for, for doing this and even thinking about this in a way that has the legacy.

Oh, definitely. Definitely appreciate it. So, I mean, if you have any other questions at a time, otherwise we’re going to close it out.

What do you what kind of hobby that you have currently currently, so in the last 12 months, I picked up sailing, bought a sailboat and been learning how to sail. So that’s one of the things that I like to do. Obviously, a cold and nobody in my household wants to go outside when it’s cold besides myself. So, you know, I’ve made some friendships on that journey of becoming a sailor and some other guys that are sailing on a pretty regular basis.

So, again, I try to get out there at least once a month, even during the wintertime, to just get out there and go sailing. In addition to that, like my passion would always be rock climbing and mixed martial arts.

OK, OK, that’s still in there, but you get all that good.

Last time I checked, we were the same age. But, you know, I can still go to live with. OK, that’s cool. Well, I said, well, those are my questions. And I just you know, I really appreciate this opportunity. This means a lot that we have in the lab. I have very high regard for you. And I really appreciate you giving me the opportunity to kind of share into the vision.

We I mean, to your point, I think you have a hell of a message. And I think to your point, doing it the way you want to do it and understanding that you’re going to represent millions, if not tens of millions of females that are currently where you were. And they just need the leap of faith to see an example to jump forward. So you’re stepping to that shoe, you’re taking the brunt of the weight on your back.

And I think that the results are going to show for it. So I definitely appreciate you coming on the show and thank you.

Thank you, say, Grant, over and out.

Founder & CEO Of Flawed Masterpiece: Joy White AKA The Masterpiece Boss – S2E32 (#60)2021-07-10T14:46:36+00:00

11 Useful Tips To Be Accountable Through Your Rise To Success With S. A. Grant Of Boss Uncaged Academy: Motivated & Focused Growth Edition – S2E31 (#59)

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11 Useful Tips To Be Accountable Through Your Rise To Success With S. A. Grant Of Boss Uncaged Academy: Motivated & Focused Growth Edition – S2E31 (#59)

In Season 2, Episode 31 of the Boss Uncaged Podcast, S. A. Grant picks up on the topic of accountability, and how to hold yourself accountable through your rise to success.

The etymology of accountable (adj.)
“answerable,” literally “liable to be called to account,” c. 1400 (mid-14c. in Anglo-French), from Old French acontable; see account (v.) + -able. Related: Accountably.
11 Key Tips To Hold Yourself Accountable
  1. Knowing Your Why..
  2. Create A Personal Mission Statement And Write It Down. …
  3. Set Micro-goals.
  4. Do One Task At A Time.
  5. Create A Schedule. …
  6. Use Lists Wisely.
  7. Know The Signs Of Procrastination. …
  8. Seek Feedback.
  9. Emphasize Your Strengths, Improve Your Weaknesses.
  10. Value Your Time.
  11. Celebrate Accomplishments & Milestones-reward Yourself.
Let’s take the conversation offline
Go to our Boss Uncaged Facebook group @ bossuncaged.com/fbgroup
Tell me what your biggest takeaway was?
Let me know if you enjoyed the new bonus add-on episode.
SA Grant Over and out


Just speak to your Alexa-enabled device and say, ”Alexa Open Boss Uncaged.”

Also available on Apple Podcast, Spotify, iHeart Radio, Amazon, Google podcast, and many other popular podcasts apps.

#SAGrant #Quote #BossUncaged #Business #podcasting #podcasts #accounting #accountingservices #accountingsoftware #accountingfirm #entrepreneurship #podcasting #podcasthost #podcastlife #fintech #fintechstartup #financial #financialadvisor #financialservices #accountants #accountant
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Boss Uncaged Podcast Transcript

11 Useful Tips To Be Accountable Through Your Rise To Success With S. A. Grant Of Boss Uncaged Academy: Motivated & Focused Growth Edition – S2E31 (#59)2021-06-27T17:24:18+00:00

CEO and Co-Founder Of Fully Accountable: Vinnie Fisher AKA The Accountable Boss – S2E30 (#58)

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“I’d say that if we could spend time in a stage where whatever stage is developing, being a craftsman in something, no matter what that something is, and we can embrace learning how to be a professional as a craftsman, I think you’ll enjoy what you’re doing. Take an interest, take something that lines up with your traits and your interests and your desires, and go put work into it.”
In Season 2, Episode 30 of the Boss Uncaged Podcast, S.A. Grant sits down with CEO & Co-Founder of Fully AccountableVinnie Fisher.
Fully Accountable is an outsourced accounting and finance firm for small and medium-sized eCommerce and digitally based businesses. Their mission is to provide eCommerce and digital business owners with better data, so they are able to make better decisions.
Want more details on how to contact Vinnie? Check out the links below!


Just speak to your Alexa-enabled device and say, ”Alexa Open Boss Uncaged.”

Also available on Apple Podcast, Spotify, iHeart Radio, Amazon, Google podcast, and many other popular podcasts apps.

#SAGrant #Quote #BossUncaged #Business #podcasting #podcasts #accounting #accountingservices #accountingsoftware #accountingfirm #entrepreneurship #podcasting #podcasthost #podcastlife #fintech #fintechstartup #financial #financialadvisor #financialservices #accountants #accountant
Remember to hit subscribe so you will get instant updates. Leave us a review, we would love to get your input on the show.
Because we want to hear from you and would love your feedback, leave us a message 762.233.BOSS

Boss Uncaged Podcast Transcript

S2E29 – Vinnie Fischer – powered by Happy Scribe

All right, three, two, one, welcome. Welcome back to Boss Uncage podcast. On today’s show, we have someone that, you know, kind of through the grapevine. We have a lot of commonalities and come to find out, we have some similar friends. And today is the first time we mean. But I could already tell you that he’s going to have some great insight, some great information for you today. So without further ado, Vinnie, tell our audience a little bit more about yourself.

Well, first of all, thanks for having me on the show. I love I just love how we get out there and help this community, this community of, like, people who are trying to figure out how to do business and entrepreneurship and life. And so the stuff you guys are doing, I’m extremely honored and be blessed to be part of it. And so hopefully we can offer our part and give out some value, share our story. So I’m very fisher, right?

I mean, first and foremost, accomplishment and for me is that I’m a dedicated follower of Christ. I am working on that every day. I screw up a whole bunch, which is a part of like who I am as a person. Thankfully, I I’ve been working a healing in my heart and things. I’ve been able to stay together with my wife of now. Twenty five plus years of marriage and twenty nine years together. And we’ve produced four beautiful children who are all teenagers and in their versions of early adulthood.

So that’s make my life life. And then I also have this privilege to be the CEO and founder of Fully Accountable. And Dabb and I also have had some good successes where we have a family back office. Where were the investor, an active investor in two other operating companies. And so I live the life as a business leader. So in this stage of my career, I, I lead and develop leaders of our organizations.

So let’s just take it back a little bit in history. I mean, obviously, you just don’t wake up on a random Tuesday and say, I’m going to be a leader, I’m going to be an executive, I’m going to create all this different things to put back out the community. So what did your journey really begin? When when was your Eureka moment waking up to saying, hey, this is something that I want to do?

Yeah, I think, you know, there’s a song I love, it’s got a little bit of a negative context to it, but there’s a song by this band casting around Slow Fade. You kind of slowly fade into things, right? Well, I think you can slowly fade and good and bad directions. Well, I think over time, I, I, you know, I’ve always been a problem solution marketer and the companies I even have around me are problem based solution issues, even in my own life.

And so that’s just some type of business person I’ve been. So I’m a lawyer. I worked at a big fancy law firm, got trained. I’m very thankful for that. All along the way. I kind of it was a good business developer and I didn’t really want to wait that whole length of a partnership track. So I noticed my propensity to be closer to risk taking, like I’m willing to take risk because I want reward and so early on, which is unusual for a lawyer, but I kind of then jumped into a law firm with some other guys, kind of have my own thing.

Same thing in business I have. I’ve always had a propensity to the front of the room because I have a higher tolerance to taking risk, meaning I’m willing to lose in return for the opportunity for reward. And that’s kind of what early on I discovered about myself. So I’m always innovating or trying ideas. I’m an idiot, but I don’t just think about them. I try them. I so I’m always kind of doing and I strike out a bunch and every once in a while I’ve got a hold of one and hit it over the wall and and along the way I realized I don’t really, like, keep doing the same thing.

I’m not really a process driven person, so I’ve had to surround myself with people who enjoy that part of the function of our organization as well.

So, I mean, I think you bring up a very solid point. I mean, some of what you’re saying is like you’re hella fearless. Right? But a lot of people that are on this particular journey of entrepreneurism or just small business that you hit fear on a regular basis. So how did you like like be able to face that fear and overcome it? I mean, is that something that’s in your DNA, which is something that you learned over a period of time?

You know, I don’t know that we naturally have fear handling in our DNA. I think I’m afraid I’m afraid of things. I’ve learned to hand over the anxieties of fear in multiple directions. First off, I had to get right with wounds in my life, in my heart, like things that I would have made some really bad agreements and paid attention to some awful language I was using about myself. And I did kind of get right with some of that because, you know, depending on the category, we all have fears.

And so if shame or doubt or or how my an unusual measurement of how others feel about me, those are other things going on that bleed into performance. And so I did deal with some of those things, quite honestly, for me, my faith I’m so thankful for it was a gift to me. But I’ve been able to learn how to handle anxiety over that. Is it true and deal with some of those things. So it’s an everyday journey, like I was thinking this morning, like about fear and how, like under the right category, you’re going to get nailed with it.

So it’s not whether it goes away to me, it’s how I addressed it over time. And what am I doing to see the truth of it? What anxiety? Because fear can come in both in multiple directions. And I’ve learned responding to it can look like anxiety and work, look like boredom. And depending on how I respond to both of those, it’s it’s this feeling about not being valuable. And I’ve literally I try to fight that because I think our minds will drift in all of those things.

And I just learn to take those thoughts captive and find truth.

And I think at this point that we could just end the podcast. I mean, he delivered enough nuggets in like the last thirty seconds. You can walk away and take that and take that to the bank. Right. But it’s just pulling it back a little bit more. And I want to kind of talk about your platform a little bit. So fully accountable, like what is that software designed to to do and who is the target audience for it?

Yes, we’re a fintech, but we’re a fully managed service. Right. So we provide a fully outsourced, managed service of outsourced CFO and accounting for ecommerce and digital companies. But what we did along the way is we discovered for me, I built this for me, we discover that tech was missing. That was really outdated, this whole industry of accounting and finance. So we built our own tool that allows us to have a massive ability to deliver the results we needed for first one of my companies.

And then we realized this was actually working. We started offering it to friends. Next thing you know, we backed into having a fully managed service for a fintech, for accounting and finance and run by a guy who doesn’t know accounting events.

Oh, well, I mean, isn’t that concept I mean, obviously the supply and demand based upon that, you had a requirement. You fulfill the need and then taking that need and then you grew it into a platform to deliver to help other people. Right. But on that that particular topic. Right. You were able to have. Equity raises and OK, I got a million dollar equity raise so I could run this company for another 12 months and get the software off the ground to sell it, like how did you do your equity raise with a self-funded angel investment?

Like, how did you get the capital to even start that platform?

Yeah. So everything that I’ve ever built from sticks up that would people would call like a startup, everything I ever built. Thankfully, I have gone into it with a bootstrapped mentality. I build it as I go. I very much believe in the concept of a minimally viable product. And if you’ve never really understood that concept, I would read the Lean Startup and in there you’ll get a concept of MVP minimum viable product. I’ve always believed that in things I grow now.

I also love the idea of raising dollars or borrowing in the right context, but I usually look at those as going faster, not starting something early on. I think it’s for me. I’ve been more successful not using other people’s dollars because I’m just going to burn them faster, figuring out the offer conversion. And so, like, if I can limp a little and go a little slower, figuring out conversion and audience, then add, you know, gasoline on the fire when I’m ready to go faster with the use of money and I’ll decide whether it’s my capital or someone else’s.

So if I could take that and paraphrase it and correct me if I’m wrong, just to give a clear depiction. Right. If I want to get from point A to point B, I know that I have to either jump the gap or I need to cross over or build a bridge. Right now, I may not have the capital to build a concrete bridge or maybe I’ll bring ropes ropes. But you’re starting from from the from the basic necessities of getting from point A to point B and then the roots and expand out.

You make wood and then wood expands out to metal and in concrete. So you’re saying that’s pretty much what you did. You started off with the capital that you had. You started off with ropes and you scaled it to the platform that currently is right now.

Yeah, and maybe I didn’t, so to speak, have capital, but I kept it lean and mean. I learned from one of my mentors in marketing that you got to be really careful that you know exactly what the customer wants. You’re guessing. And so if you overbuild before you get into the customers hands, you were going to find yourself spending a lot of money, iterating something that otherwise you were guessing on. So get him the most minimal version.

You can get out of your hands and let the customer help you, and then you can refine audience and customer together. And that way I’ve learned to spend less money developing our version one, two and three of something.

So pretty much staying away from, like the feature creature. You know, that way you don’t put all the bells and whistles in there. You want to start off with the bare necessities and then build from there based upon your audience feedback.

Yeah. You know, in some cases, since I’m a problem solution marketer, I try to build things for me. So I always remember I’m probably one of our customers, but that only gets us so far. Right. I want to hear feedback from other ones. I’m just one of some. And so, you know, thankfully, hundreds of clients later they help validate an offer and improve it. But early on, I think I think there are too many people looking to raise money first before offer or an audience, you know.

Forty two cents of every dollar spent. The market is spending too much money acquiring a customer, either because the offers wrong or the audience is wrong.

So from start to I mean, obviously, a project is never finished. It’s always growing. How how quickly per say and obviously I know the scope of work and there’s systems in place that you have to establish. But how quickly could someone from an idea create a prototype to, say, go to market for a particular product? And we’re talking about software?

Yeah. I mean, I think if you come at it from more of a managed service or solve a problem standpoint, I think pretty quick. Right? I think the feature development is what gets in the way they all the extra things you add on. But a very lean version is a matter of fact. If you really wanted to get it from a customer standpoint, I would. I’m I believe in renting before buying. And so I like to try other people’s stuff and use it and see if a customer sets there.

So, you know, in everything like outsourcing, I just believe in the theory of rent before buying. So I think you’ll be real lean using other modalities to to to prove out your concept.

That’s really interesting. And I definitely appreciate you giving us some insight into that. So like on your experience, obviously you’ve been on the road for a period of time. You’ve had this journey, you’ve had your successes. But whatever your success, it’s always like some negative side effect. Right. So what’s the worst experience that you’ve encountered on this journey?

You know, I think some of my blind spots by the biggest blind spot was that I, I would have worked myself into the system unnecessarily because I would have I am battling always this hero complex because I’m a Quixtar and I have good ideas. I would then would conclude that I’m the best one to solve all the problems. And so I baked myself into the system. Well, I did that in such one of our large Webelos. The company with lots of people on the team making lots of revenue, when I stepped away and became the chairman of the board, no longer the CEO, it exposed how many levers I was pulling.

So I didn’t really backfill correctly in that business because my arrogance and my blind spots got in the way because I literally was solving problems instead of really investing in helping other people who really are on our team help them find their lane. I kind of put too many things in my lane.

I think that that’s a gift and a curse. I mean, not 80 personalities, but you have a vision, you have a goal, you have a product. And you know how you want all these components to work, to to happen and to come to fruition. And then you have to obviously get somebody else to help you on that journey because you can’t do it all yourself. And on that journey with somebody else is not doing exactly what you would do it.

We we kind of step in at times.

So I think I wrote a book about this at all. And so I want to give away a gift here to our people here, and they can find that gift fully accountable. Dotcom, Ford’s boss, uncaged, and they can get it in the show, notes the link. But I wrote a book called The CEO’s Mindset, and I highly encourage you to take advantage of this. Everyone watching and listening, because I spoke about this specific subject about where I can be the lightning bolt in my own company, where I come in and really disruptive.

But at the same time, I’m you know, I believe in being able to build something beyond your shadow, takes people in process and hopefully you’re making profit along the way. But without those two things, people are an organization that’s bigger than just you. And so I spoke directly about this subject, about how you got to develop about people and then ultimately give them good process and help them make process so that the organization has some consistency and excellence to it.

Well, gosh darn it. When you look at a couple of my ventures that I broke and I wrote a whole book about the breaking of that, that I would expose the lack of process and really developing out people.

Oh, so, I mean, you’re talking about processes and obviously you’re you have a legal background. So in a business structure, we always hear about LLC s corp C Korps, like, what is your business? Which one of these three or is it a combination of multiples.

Yeah. So I mean, if you look at the whole structure, Deb and I, my wife, we own a family back office, so we own a family limited partnership in there. It’s got limited partners. One of its limited partners would be. However, things are owning our assets, my all of my assets, the marshal under me, I have a holdings company that’s one of the partners. It’s an asset of the partnership. But that holding company then owns interest in the things that I actively participate.

One of those would be fully accountable itself is an LLC, but it’s a multimember LLC because I have two partners in it. Right. So it’s not a single member. It’s got multiple members in it. And it’s tactlessly it’s taxed like a partnership. Not like you can make an election to tax it another way, but it’s taxed like a partnership. And ultimately there are three separate partners in that business.

Oh, so talking about partnership right now, we’ve had solo partners, entrepreneurs. So I’m asking you the question more so about partnerships, because obviously that’s the other half of the coin. Right. Or multiple other coins and personalities and different ideas. So working on that table mindset of working at the Knights of the Round Table, how does that work? I mean, how do you kind of get to the same common accord when you’re sitting in a room with somebody that may not agree with you?

Um. That’s a great question. So for the three of us, if you kind of let me, Chris and Rachel, you know, E-, even though I am the majority owner, we actually have a one vote, one person situation where there’s three of us. And so two of the three of us are going to lead us in a direction. And so my job as the leader of our team and the leader of the three of us is to help us come to a good decision, because one of the mistakes I made on early in partnership is I wanted workers in the system and I’d give them interesting things, but not treat them like a partner so they might look like one on equity paper, but didn’t act like one because they’re never invited to act like one.

It wasn’t their fault. It was my fault. So now we try to practice active partnership. I probably have a really strong voice and I have a really strong opinion in our job as executives are to fight about that, to criticize, to come up with through that process. Of course, hopefully there’s some compassion in there, but come up with a good result together. And, you know, we don’t always 100 percent agree a lot. Most of the time we do.

But sometimes it’s two out of three. And, hey, you know, I’m sometimes the three and with great maturity, I don’t want to be completely doing everything. So I have to accept sometimes we had and directions that maybe it’s not where I want us to go, but if I really care enough, I’ll keep fighting.

So, I mean, just to talk about you a little bit more, I mean, obviously I’m looking at as a backdrop and for those that are just listeners on one half of you, you have five thousand and the other half you have kallick funnel. Plank’s right. So what you kind of tell us the story behind both these sides behind you, because obviously one is 100 percent business and the other one is hundreds and marketing.

I’m a marketer, let’s be really clear, I actually have been trained in business as a I was a corporate M&A attorney. I did tax as a specialty inside there. So I helped small and medium sized businesses run and operate and ultimately sell or liquidate. And I was a I’m a deal lawyer at my core, which means I brought a deal into everything I do. But my one of my mentors in the law was a partner of mine. I took to customer behavior very quickly.

I have creative, I think, more about the customer. I don’t like the nuts and bolts of marketing, like develop the funnel, put the big someplace. But I like coffee. I like things that involve consumer engagement and conversions. I just love that stuff. I can’t get away from it. So we win awards for doing good marketing of driving customers to our product. And so we do the right thing. We eat our own dog food.

When it comes to marketing, as it relates to the 5000. Well, you know, we’re we’re at the top of categories growing as quickly as there are. And that speaks to our irresistible offer. Right. We have a good offer in the market. And in spite of whether or not we’re good at marketing, in spite of whether or not we’re doing great things in our sales department, the market is rewarding us with excellent success and growth.

Actually, I definitely commend you and I look forward to seeing what else you have up your sleeves as this conversation continues to move forward. My next question is so we always hear about the twenty years that it takes someone to become successful, but it’s usually perceived to be an overnight success. How long have you been on your journey?

It’s been like 20 years, to be honest with you, when I look back to the start of my law practice, which would have been in the year of 1999 when I would have been a lawyer. So here I am on the other side of that 20 years. But I would tell you, if you go back two years ago, I firmly believe the things that you developed, the wisdom that comes along with experience and knowledge. I never surprised when I see the staff that the most successful entrepreneurs are between forty five and fifty five.

That doesn’t mean young people can’t be successful because I just talk about the average of a people group and I think wisdom experience kick in and I think you’re along. I think so. I would say, you know, I’m I’m probably acting in some of my best capacity as a leader right now that I’ve ever in all of my career.

Oh, well, so I think it comes with the experience of knowing when to fold, when to stand up, when to listen versus talking to your point. I think it definitely comes with experience.

Yeah, I think there’s some at bats. I think you learn to see a curveball, right? You don’t just actually hit it. And I like baseball, so I’m always going to use but I like all sports. But I’m a sports junkie, but I like baseball. And, you know, I was awful at hitting a curveball. I was a great fielder and a good arm could hit a curveball. Never learned the art of hitting a curveball.

And so that’s stopped my career in its tracks in high school. But I, I have learned to see what a curveball and a changeup and and what really bad things happen in business. And I’m thankful for a lot of that. And I’m thankful that my identity isn’t placed in the success of it. It was for a long time and I’m thankful to have realized that I was pegging my hope into the identity of success in business. And that’s another thing I’ve learned along the way.

And so I’ve learned how to enjoy the ride more and being present instead of wishing I was in the future.

Oh, definitely. So I mean, just by the first time, I mean, I kind of just, you know, you correct me if I’m wrong. I just have a gut feeling that you’re a big systems guy. Like, I think to balance out all the things that you have moving in, all the components, you have to have systems in place to get to the level of achievement that that where you are currently. So if this does stand true, what systems do you have in place to kind of help you in your day to day?

I have people in place, these people have developed wonderful systems, I am I’m about as all over the place as you can possibly get. I am aloof. I think of things. I will put people in front of process all the time. So even if I’ve got to get to something, I have to write copy for the marketing department. And there’s a relationship element that needs me to be involved in people. I have a very high emotional level that I will always dump a process for a person.

What I’m thankful for is realizing that I need to be surrounded with people who care about process and they have put great systems in place. But as it relates to me, I’ve learned to put things like routine as a system in place. So I’ve got routines that protect parts of my time so I can be a great husband, a good leader at home, be dedicated in working on my faith with fear and trembling to be dedicated and leading our leaders in our organization, as well as be there for my kids as their dad.

So I’ve come to appreciate routine, and it’s a system that allows me to perform in multiple capacities.

There’s definitely an interesting definition or an approach. I definitely appreciate that. So you seem like you’ve always had the balls, right? The hustle and at least the ingenuity to know that you wanted to kind of be in this space to a certain extent. Do you come from an entrepreneurial background or any of your parents or anybody from your history that you grew up with? Are any of them hustlers or business people?

No, I feel in that state of someone who came from the other side of the tracks want to work his way out for me, the early star was a big chip on my shoulder. And it came from like a lot of family destruction, a lot of shame, a lot of doubt, a lot of poverty mindset. We poverty and physical illness and as well as mental mindset, both of them. And so I, I wanted something different. And so I just set out to want something different.

First person in my family to graduate from college, obviously first person feel me to go to post-secondary school and and work at getting a doctorate in the law and move on from there. And so I wanted something different for my life and what the generational output was pushing. So I didn’t come from a lot of that grounding in business. It was it was it was first hustle for wanting something way different. That’s where it came from.

So on this journey. Right. Is there anything that you would want to go back and change if you could change it?

Yeah, you know, there were a lot of hits to character and integrity because I would have put success in front of certain guardrails and I wasn’t walking with the Lord at that time. And and so I would have looked back at parts of my past and see the brokenness of things I did for success. Not all of that was awful, but some of it was what brought some of those issues into my marriage. What brought those issues into my now?

I think the consequences of your decisions follow. You’ve got to deal with them. And so I’m thankful to have continually work on those and reconcile or deal with them. But the reality is early on I because I put success is the thing I wanted the most. I was willing to cave on things that maybe were other people’s non-negotiable, that weren’t mine.

Oh, so I mean, part of what you just said and what you said a few minutes ago as far as routines. Right. And you talking about family life, how do you currently juggle your family life with your work life?

I’ll steal from the office every second I can for my family. I don’t actually believe in the concept of balance. I believe in priority and perspective. I think you’ve got to put priority to the things that require perspective. And there are times where I’m hammered inside our work environment and there’s necessary things. And I would look with and use my words with my family and say, I need to be here doing this. And there are times where, like, I just won’t miss my kiddos volleyball game because I feel like I have to work.

I’ll just go to work later. And so I will work the fabric of work into my life. And my core life is my wife and kids. Now, that wasn’t always true. I have plenty of times I can look back where Dad will show me a picture or stuff’s going on. We just had one the other day where I was seeing a picture of a little Jacob, our third born, and I was like, Hey, was I there?

Now you can’t make this stuff up. So we’re watching family movies and the picture that’s the picture is now being played out in a video that we’re watching. And there I am in the background while they’re all singing birthday song to Jacob and I’m on the phone working on a business deal. And so I’ve learned through a really hard story and some other stuff where I’ve had to face that. And like I was putting my love of work and love of accomplishment ahead of my beloved and I to get right with that.

And I have and I continue to deal with it. I love businessman. He’s just built me with some traits that I love it. I love the hustle of it. I don’t love the hustle for my work as hard as you can. But I love the hustle of like accomplishing making an offer work and watching revenue come in and helping people out of a job. And I love it. I don’t ever come to work like work sucks. I’m I come to work like me and I’d rather lie in bed because I don’t feel good about myself, but I don’t really ever feel like that about work itself as a component.

But I’ve had to learn how to get in, see seasons of life through career lenses and perspective has helped me with that. And prioritizing that has been such a blessing in my life. Oh.

Oh so. What are your morning routines, your morning habits?

I block out the morning for myself, I even block it against my wife and kiddos. So morning is for me. And, you know, it’s filled with meditation, like meant for me meditating on the word. Others might meditate on something else. Exercise when I’m doing that. That’s great. Quiet time, which is like maybe go for a walk or spend some time in nature, like thinking, you know, one of my favorite mentors from past is Henry Ford, who said critical thinking is hard to do, which is why few people do it.

And so I’ve learned for me that getting rid of some noise so I can think and write and think about things. And that’s one of the things I do for my family, for myself, for my organizations. And so I do that. Those are my mornings. And I block by mornings real hard for at least three hours of that morning before I let myself get connected into the Matrix.

So what? I usually wake up pre seven o’clock and now if I had pushed, I believe, in eight hours of sleep, I would have loved to have known this sooner. My career I’ve learned eight hours earlier I was like, lucky if I got like six and whatever and going all over the place awful. Treated my body and mind like crap. Well, I believe it ain’t so bad. Is that later that evening before, because I’m watching the Cleveland Browns get mercifully killed by whatever, that I’ll just have to accept the pain and then you’ll find a way to maybe start my mourning later.

But since it’s my morning that I be I’m not crunched against the Matrix. I’m usually rarely dealing with someone else. But I’ll fight for a and so that looks like go to bed before eleven and wake up before seven.

Nice. So on this journey of this podcast, I mean I always ask that question in my morning routines and I’ve always find out that either people are reading books or they’re meditating or they’re working out. And because I realized that a lot of people that are successful like you are, they write books or they read books. So because of that, I created a book club and I wanted you to make a recommendation. I mean, obviously, you got your books.

What books helped you on your journey and what books are you currently reading right now?

Yeah, I love that. Good job. I used to have a book club and I think they’re great. Good for you for doing that. So I’m a voracious reader. I love to read now for me how to be real. You want to read the best books business book on the planet? Read The Book of Proverbs is the best business book I know now. I read the Bible every day and it helps me in business better than any book I’ve ever read.

But for me, I follow Christ. And so for me, I see and hear some of the struggles and mysteries that go along with that. They may not be someone else’s journey, but I also think of books in seasons like some of my recommended book, but it’s not a season of it. So if you’re in a season where, like, you’re developing a leadership that we should talk to you about leadership books, if you’re like early on trying to figure out marketing or trying to figure out yourself.

So I have core books and categories. So when you’re working on yourself, I think Victor Frankel’s man’s search for meaning is like one of those books that I’ve not only read once, I think I’ve read like five or six times for me. I’ve read C.S. Lewis Screwtape Letters because it helps me deal with the concept of mediocrity. I absolutely love books in those categories. Right. So, you know, breakthrough advertising. Eugene Schwartz, I think Phil Knight’s Shoe Dog speaks to later leadership, but there’s like big enterprise level.

So to me, I would encourage people to look at your book club and understand what season they’re in and try not to absorb everything, try to absorb within the season you’re in.

Yeah, I think that that’s that’s great insight. Great advice. It’s going to mean to your point, somebody could be an executive CEO that’s retiring and when to start to become an entrepreneur, which is essentially two different things, if you think about it. So on that journey, you have to present them with that material that they need, that kind of help them get to the next level. So I definitely that’s what I did.

I read this book Half Time, right, by Bob Mueller, which talked about we spend the first half of our life trying to gain success. We spend a second half our life trying to be significant. And I really woke me up to this. I’m in that stage. I’m the older guy. Right? So I’m not like I’m like the king really turning sage in most of the rooms I’m in, including the environment where I help people. So I’m really working on legacy.

So stuff I’m reading now is about like leadership development, like always be learning for me, but always be like equipping the people around me. So mine’s going to look like slow to speak, quick to listen to stuff and not necessarily tactical. I love tactical stuff, but I’ve learned to reread the books as opposed to continually finding new ones.

Oh yeah, I definitely appreciate that. So what do you see yourself in 20 years from now?

Hopefully alive now. Yeah, you know, each day I’m passing time, I’ve I’ve learned that I get paid for my mind, not my physical hands, not my looks. So I get paid for my mind. And I’m thankful I said I’d have a career. I get paid for my mind. I see us. I think Deb and I will continually actively invest in businesses. They’ll sell, some will sell sell. Some will stay within our portfolio.

I see us doing more of that. I see it to the point where I’ve built businesses that I don’t actually have to show up to work every day I want to. So I’m thankful for the young age. I have that now, so I see more of that, actually.

Oh, definitely. I’m saying it’s is a hell of inspiring as well, too, because, I mean, there’s a lot of people out there that may hear your story and you just spark that light that they needed to continue in and 20 years from now to be knocking on your door saying thank you. So, I mean, yeah, definitely. So going into, like, your final words of wisdom, right. If I am 30 years old and I’m listening to you and I’m hearing all this stuff and I see your energy level and I’m like, dude, like, I love this guy.

I want to follow his footsteps. What words of insight would you give to me, you know?

I so early on caught on to a word professional being a professional. I loved that word. I embraced it going through law school and then passing the bar. In my law practice, the concept of being a craftsman is because everything is so immediate, it’s kind of lost on people now. And I’d say that if we could spend time in a stage where whatever stage developing, being a craftsman in something, no matter what that something is, and we can embrace learning how to be a professional as a craftsman, I think you’ll enjoy what you’re doing, take an interest, take something in lines up with your traits and your interests and your desires and go put work into it.

Don’t go chase something. I think it’s a deception on the world right now about passion. You bring passion into things over time. You develop a passion to something. It doesn’t exist by itself. So we, like people, are chasing an elusive thing that doesn’t exist. That’s kind of something internal. And people like venerability, passionate guy like, yeah, I bring it into something I might over time feel more passionate about what it is we’re doing, but didn’t start out that way.

I developed the craftsmanship and I keep working at it. And over time, gosh darn it, it looks like expertize now.

Oh definitely. Definitely, definitely. Appreciate that. So, you know, another insightful thing that you can drop it off. I mean, what, what software do you currently use that you would not be able to do what you do without?

Well, for sure, our company uses, you know, general ledger software, we also built a thing called your back office. The company uses our fintech for me, I’ll be honest with you, because I I’m mobile and where I can do my work. I don’t know what I would do without the mobile device. But honestly, you’re also on one eye. You zoom our company has been using it. We we believe in a hybrid model. We have a corporate office, but we also have our homies.

Two thirds of our team live in other parts of the country. And so anything that requires video, I couldn’t imagine now wanting to do business without Google Drive or video. And those two things have are huge for the flexibility for me to be able to do work from anywhere.

Right. So how could people find you? I mean, like Facebook, Instagram, your website.

Yeah, I’m very sure anything beneficial? I come at Vinnie Fisher, Instagram, Twitter, Facebook, Vinnie Fisher, the Anthony Fisher, you can also find us a fully accountable dot com connect where we have the best way to do that is through the gift page we’re giving you of all the stuff. Take advantage of those resources even if you’re not wanting to outsource the function of your back office. We have a lot of resources there for you. They’re going to help you massively win at maturing your business.

And so go get that in the show notes. And that’s a great way to find us and find out more about us. Right.

Right. So going into the bonus room right here, if you could be a superhero, who would it be and why?

Spider-Man and Spidey, right. I got kind of I’m not aloof kind of character who gets caught in situations and has to kind of scramble his way out of it. I resonate with the ideas is I like the youthfulness and the kindness of his heart and how he just cares. And at the same time, he wants to fight for good, but gets himself caught a whole bunch of his own issues and has a bunch of his own character traits that lead him into situations that aren’t so good all the time and just wants to be loved.

Right. I’m Spidey and all the scenarios. And so that’s that’s my that’s my character.

Oh, nice. So if you could spend 24 hours with anyone dead or alive, uninterrupted for those 24 hours, who would it be and why?

You know, I I’ve been asked this question some times, hands down. No one, if I could spend time with Jesus like that would be an I do now and I believe that. But I actually the physical aspect of him sitting there where I could maybe have that, but quite honestly, I believe I do that now. So if I add a layer on top of that, quite honestly, because of innovation and changing, I would absolutely love to spend a day with Henry Ford.

I would love to see the pressure that he had because he believed in a lean organization. He believed in some of the things I inherently believe in and how to run something. So I would have loved to have seen him face the social pressures of changing stuff where people were resistant to change and how he ultimately built into the organization of people who were running stuff while still struggling with all the flaws of a husband and man that he was.

It’s definitely something to think about. I mean, it’s Henry Ford is one of those people that, you know, I think people know who he is, but they really don’t know what he really achieved when you really stop and think about his legacy. I don’t think we would be where we are with Elon Musk, for example, would probably be as far along as he is right now if it wasn’t for Ford to begin with. And if you think of those titans that he ran around with, whether in competition or at the time, the Industrial Revolution titans some of those wonderful, unique characters in the history of our American footprint, there’s a bunch there in business enterprise, you know, and then also, like I just recently started to kind of fall a little bit in love with Abraham Lincoln.

The guy was ridiculously principled, his his level for justice and his character traits. I’m just now investigating more about him, to be honest with you.

So this is coming down to like the end of the podcast when obviously we had a lot of conversation and then we talked about a lot of different topics on that journey. Maybe you had some questions that you want to ask me. So the microphone is yours.

You know, we have a unique time going on in our culture right now. Right. We’re being asked as leaders to have all the right answers. And one of the things that’s been robbed of us is routine. So how are you dealing with, like, being able to lead the people that are around you? But like, every day there’s work because we’re getting dictated to routine. We have to kind of make it up as we go. And that’s been quite hard for me.

How are you dealing with that?

I keep kind of like in a sense, I keep creating new principles, so prime example, the book club was an additional thing for me to read. I was reading already, but now with a system of me reading and I’m reading what other people. And now I’m holding myself accountable and holding other people accountable through reading 52 books in one book per week for a year. So creating things like that as podcasts is another way for me to kind of stay on a regimen.

I know every single week I have an audience that’s going to be dedicated to see an episode. So I have to make sure every week there’s a schedule to hit that deadline. So I’m taking like little pieces of the puzzle and I’m making a breadcrumb trail.

I love that. You know, I tell a story about a character in Scripture, Nehemiah, and he was he had to build the entire wall around Jerusalem and he encouraged his men just to worry about the wall that was in each of them and they built in 54 days. And so I when I love what you just said, is just worry about the bricks right in front of you. The other ones are figure themselves out. And I love that.

How do you stay focused on all that?

For me, it is the end result, it’s kind of like if I say I’m going to do something one, I’m going to commit to doing it. I want to see it get completed, much like what you said earlier, like you like to try things right. But I like to try things, but I want to you know, I just want to try and then half assed, I want to try it at least completed enough short ugly with it to kind of see what it’s going to do.

So whatever I start, I’m going to finish it and put it out into the world, see what happens. If it fails, then great. I’ve learned something from it that I would want in the next.

Awesome. So how do you how do you figure out how to break away from from the development of stuff things and investing time back in your crew?

So with me, with that one is like my crew is kind of diversified, like I got people in the US and I got people overseas as well. So a lot of times everybody is remote. Yeah. So have an opportunity to speak to everybody at the same time, but not really. What my system is about is more so giving people ownership of their task. So if I say, hey, if your task is this and this is a time frame to do it, if you need my help, contact me.

If you don’t need anything from me, do you know what you need to work on? And then at the end of the week or the end of the day, whatever the time frame was, then we’ll touch bases. But I’m not really a to back kind of leader. Yeah, I’m kind of like, you know what your task is and I expect it to get done. You expect to get done because you have ownership of it and then collectively we will grow something together if everybody does what they need to do.

My last question is, how do you have fun in it?

I love it. I mean, it’s it’s funny because like my son, he was raised in this environment, so now he’s about to be 15. And since he was like three years old, he was at meetings and conferences and seminars, always there with me. And so now he’s at the teenage age was kind of like dad, but not dad. And then recently was kind of like it made my day because he reached out to me. And I’ve been telling him for the past six years, do you like your brain in the way you’re structured like you should be in investment, you should be in stocks, just play with them.

It’s like a video game. It’s online. And finally came to me and he was like, OK, I’m ready to convert my bank account into a regular bank on I want to fund account. And I’m sitting there like I’m looking for the cameras. I thought it was a joke and it come to fruition. Now he wants to he started his little Robinhood account and he wants to fund the account and he’s going to start making investments. And I was like, holy shit, it actually happened.

I love to see that. That is thanks for sharing. I love watching the young adults around me. I start to find some identity and thrive in it.

Yeah, definitely. Well, really, I definitely appreciate your time. I think this was like a fast paced, hard hitting episode. I think you dropped a lot of nuggets, a lot of diamonds. And I definitely think our audience would definitely want to shake your hand if they ever get opportunity to meet you along with myself as well. And we look forward to to getting our hands on your books. And again, thank you very much.

You know, thanks for having me. I really appreciate it.

Pleasure. That’s. Over and out.

CEO and Co-Founder Of Fully Accountable: Vinnie Fisher AKA The Accountable Boss – S2E30 (#58)2021-06-27T17:23:15+00:00

How To Go From Following Trends To Trendsetting Using Growth Hacking Strategies? With S.A. Grant Of Boss Uncaged Academy: Motivated & Focused Growth Edition – S2E29 (#57)

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Boss Uncaged Podcast Overview

In Season 2, Episode 29 of the Boss Uncaged Podcast, S. A. Grant is shaking things up a bit.
Today’s show is a bit different, please post your takeaways, ask questions and thoughts in the group about this episode at bossuncaged.com/fbgroup
“Today episode is an add on to the Boss Uncaged Podcast ecosystem; I’m calling these bonus episodes “The Boss Uncaged Academy Motivated & Focused Growth Edition”
Today’s topic is How To Go From Following Trends To Trendsetting using Growth Hacking Strategies?” – S. A. Grant
The funny thing about trends is the etymology of the word. First, the word Trend comes from the Old English word trendan, ‘revolve, or rotate. Secondly, it’s compared to the noun: trundle, which means an act of moving slowly or heavily.
The general combining of the words Revolve, rotate, and trundles become defined as “To Move slowly in development of a general rotating direction.”
Then the real meaning of Trends should be defined as a cycle. Being that Trends are based on a cycle, then they can be predictable within reason.
Let’s talk about
The rudimentary cycle of Trendsetting:
  1. Start by Giving Value: the Value is determined by what the needs of your audience are.
  2. Capture Data: The feedback and analytics, or historical data
  3. Give More Value: Refined by the information you collected
  4. Growth: Grow the audience and or client
  5. Scale: Increase monetary gains
  6. Step and repeat
Here are my top 10 tips To Go From Following trends To Trendsetting using Growth Hacking Strategies
  1. Use Direct Communication: Email, Chat Bots, Text Messaging.
  2. Leverage Referral Marketing: word-of-mouth + testimonials = referrals
  3. Affiliate Marketing: turn your lead referrals into affiliates; ads fuel the fire.
  4. Send Gifts to Your Customers: swag, books, meaningful trinkets, custom items, showcase items.
  5. Develop Partnership Marketing or influencer marketing: co-branding to co-marketing. Here are a few examples to think about.
    1. Taco Bell & Doritos
    2. Kanye and Adidas
    3. Nike & Apple
    4. Red Bull and GoPro
    5. Floyd Mayweather & Logan Paul
    6. Star Wars and lego
  6. Build a Social Media Community: Facebook Groups
  7. Attend industry events: Workshops, summits, meet-up groups
  8. Become A Guest: Podcast. blog, youtube channel
  9. Create an Aggressive Content Strategy: understanding your audience and deliver the goods
  10. Shadowbox with Competitors: Set up systems to monitor what your competitors are doing; something as simple as using IFTTT to add all your competitors’ Twitter posts to a google sheet will give you a leg up when developing your content strategy.
Apply one are all 10 of these tips over a period of time, infuse them with The rudimentary cycle of Trendsetting:
  1. Give Value, Capture Data, Give back revised Value, Grow, Scale, Step, and repeat
Let’s take the conversation offline
Go to our Boss Uncaged Facebook group @ bossuncaged.com/fbgroup
Tell me what your biggest takeaway was?
Let me know if you enjoyed the new bonus add-on episode.

SA Grant Over and out

#SAGrant #Quote #BossUncaged #Business #podcasting #podcasts #mindset #communication #visualcommunication #trendsetter #trends #trendsetters #referralmarketing #affiliatemarketing #affiliatemarketingtips #affiliatemarketingtraining #affiliatemarketingonline #influencermarketing #socialmedia #socialmediamarketing #socialmediatips #socialmediastrategy #contentstrategy #contentstrategytips #contentstrategymarketing #contentstrategyspeaker #growthhackingmarketing #growthhacking #growthhackingtips #marketingexpert #marketingtips #marketingstrategy

Boss Uncaged Podcast Transcript

How To Go From Following Trends To Trendsetting Using Growth Hacking Strategies? With S.A. Grant Of Boss Uncaged Academy: Motivated & Focused Growth Edition – S2E29 (#57)2021-06-27T17:22:05+00:00

Entrepreneur & Executive Coach Of DTK Coaching: David Taylor-Klaus AKA The Mindset Boss – S2E28 (#56)

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Boss Uncaged Podcast Overview

I keep three words at the top of my screen. It says REAL, NOT “RIGHT.” I think to translate that for the rest of the world, that’s not inside my head. But, man, it doesn’t have to be RIGHT, and there’s a reason the word RIGHT is in quotes. It doesn’t have to be RIGHT. It just has to be real. People spend a great deal of time, effort, energy, and heart trying to do it right, trying to do what they should, living the should life sucks.

In Season 2, Episode 28 of the Boss Uncaged Podcast, S.A. Grant sits down with Entrepreneur & Executive Coach Of DTK Coaching: David Taylor-Klaus. It’s one of the most profound deep dive into the mindset, to date.

David Taylor-Klaus is a speaker, author, and leadership coach on a mission to unearth and unleash the personal mastery of entrepreneurs and senior executives. Since 2008, DTK has empowered his tribe to take an active, intentional, and dynamic role in their development and create the kind of life rhythm that enables them to build profitable businesses, raise thriving families, and live wildly fulfilling lives.

His best-selling new book “Mindset Mondays with DTK: 52 Ways to REWIRE Your Thinking and Transform Your Life” is available on Amazon worldwide.

#mindset #millionairemindset #growthmindset #successmindset #entrepreneurmindset #positivemindset #mindsetiseverything #mindsetcoach #businessmindset #mindsetmatters #mindsetshift #changeyourmindset #moneymindset #successfulmindset #bossladymindset #mindsetofgreatness #mindsetquotes #entrepreneurialmindset #billionairemindset #abundancemindset #believe #happiness #inspiration #inspirationalquotes #lifestyle #loveyourself #motivation #positivevibes #selflove


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Boss Uncaged Podcast Transcript

S2E28 – David Taylor-Klaus – powered by Happy Scribe

All right, that’s recording. All right, we are live. All right. Looks like your mike is muted.

Yeah, I try to keep it muted when I’m not talking.

Perfect. Cool, right. Three, two, one. Welcome welcome back to Boss Uncage podcast. So today’s episode is kind of like like a special episode for me, because this guy that we’re about to interview. Right, I remember when I first met him and I was as green as you could possibly be coming out of college and, you know, you come out of college and you think you know everything. And then this guy walks in the room and he actually did know everything in comparison to where I was.

So without further ado, I mean, David, I’m going to deem you the mind set boss. Give our audience a little shout out of who you are.

Thank you, man. That’s that’s a great introduction. I want to know if I can get my wife to start using it as well. Mindset, boss. Yes. So back when I met you, man, when I got out of college, I thought I knew everything. And then I spent the next 20 years realizing how little I actually knew and what an ugly wake up call. It was like the world definitely wanted to make sure that I got visibly and actively humbled along the way, which is why.

I know about mindset and what I realize is, so who am I? So I’m a coach and I, I almost never say it like that because people here coach and they’re like, oh, loincloth and drum circles in the woods. Not for me. Right. And and, you know, there are people in the crystal and candle set and there are people that are, you know, lace collar, high tie or whatever. And I don’t I don’t care about that stuff.

My work, the stuff that I love to do is reintroducing successful entrepreneurs and senior executives to their families. Nice. You know, I get to work with the folks that are over calibrated, right, that are so talked up about the work they do, whether it’s because of some crazy unwritten rule that working long and working hard is what you’re supposed to do, or it’s because they love what they do so much, they get totally imbalanced when it comes to personal fulfillment and family and community and kids or like me, they’re incredibly 8D and they dove in hyper focused and forget everything else until somebody pokes at them to remind them that they’re screwing up.

Yeah, those are the cool folks get to work with and help them reconnect to what’s critically important to their heart, their world.

So, I mean, that’s a solid a step back. Right. Let’s make this a visual thing. Right. So now you’re pretty much a mindset. Coach, when I first met you, you were more into, like, the branding. Let’s step back and we a further like what did your journey begin? Like, how did you even get into, like, the creative space and into like the growth strategies and the mindset? Like, how did that even happen?

When did it start?

You got to go back a whole career. Even before I met you, I spent 12 years, 11, 12 years in hospitality. Right. I got caught up into restaurants and hotels and restaurants and worked, you know, Atlanta, Philadelphia, in D.C. I was up and down the eastern seaboard and I loved that because of the energy. And then I had this weird twist of fate where I’m sort of a tech nerd. And they said, wow, so this restaurant has a retail shop.

How do we get those systems to talk to each other? I said, Oh, I can do that. I couldn’t. But I figured it out and I got totally turned on by the systems because what I realized is everybody is trying to make the machines talk to each other. But you first had to figure out how the people that those machines were supposed to be supporting were working together and then make the system to support and accelerate and amplify that.

They were just trying to make the silicon talk and the silicon was driving the carbon, the humans. And I wanted it to be the other way. And when I got turned on by technology, I shifted gears altogether. So I started I joined a firm that was doing network spec and implementation and support for ad agencies, maqam firms and PR agencies, PR firms and commercial printers. Right. Remember when we to put stuff on paper. Yeah. And.

Those were all the same issue during the early 90s, which was people were focused on how do we get the mainframes, the PCs and these funny little things called Macs to all talk to each other. But the people weren’t talking to each other. They weren’t working together. So we would go in and half of it was playing therapist to get these three groups to talk to each other. And and then we could figure out what the networks had to do.

Well, all of a sudden, the ad agencies were like, our clients are asking about this weird thing called the interweb. What is it? So I said, well, I can help you figure that out. So we would teach them what this new Internet thing was. Then they say we need a website. And I said, I can do that. So I sold somebody a website. Then I spent the next three days at our digital learning how to code so I could build the website that I had just sold.

And in fourth quarter 95, that’s when my partner and I both started a Internet strategy and Web development company that we ran together for 14 years. Well, and that’s how I met you somewhere about halfway through that run. And that became a great exercise in. Getting out of the tech silo, right, that that’s what I figured out, that every time we just worked with the person driving the digital initiative. Somebody would come in at the end and say, wait, why isn’t it blue or why doesn’t it do that so well, because that’s not what you’re hired to do.

So we started working with making sure we always had time with the C Suite so that we we dropped that late stakeholder nightmare. And we got to ask we got to understand what the stuff we were being hired to do, how those digital initiatives fit into the broader corporate initiatives. And I started asking questions of man at the time. They were usually just a roomful of pudgy white guys and we’d ask them, why is this company special? And they would start pulling out the vision mission values stuff they had carved on the walls.

Like, no, not that because you’ll you’ll have to read it to tell me none of you know what it is. So why are you here? Why are you special? What’s the shift. This company is trying to create and they were saying, I know. So I would get crickets or I would get more than one answer. Both are bad. And I say they’re bad because the reason they didn’t know why the company was special or what the shift was they were here to create or why people wanted to use them.

Is because they didn’t know why they were here. Well, these leaders didn’t know what shift they were trying to create. And when you bring that to the organization. You know, I’ve worked for these companies, right, you get flat growth, flat revenue, flat culture, it’s just blah. But when they take that home, that lack of self-awareness, that lack of knowing why they’re here and what’s important, when they bring that home, it’s toxic.

And I realized that wasn’t OK. And part of the reason I realized it wasn’t OK is I was doing that at home. So that’s what shifted for me and the work that I did became for myself, became the work I’m now doing in the world, I shift shifted gears. In 2008, I went deep into coaching, coached for a year and a half while I ran this company until my partner said, I want to run this company and I want to run it without you.

And I said, awesome. And I was out in six weeks and have been full time coaching leaders since then. So, I mean, that’s the whole story in like three minutes.

Yeah, that’s an epic journey. And I mean, to your point, I mean, it’s all about going into the mindset and you were able to pinpoint exactly when there was a mindset shift in yourself and then capitalize on that and an understanding that other CEOs are doing the same thing. So let’s just go into like like into this mindset stuff a little bit like what’s the worst experience that you’ve encountered while coaching someone?

Oh, the let me see if I can make it anonymous, the worst experience. Well, you mean besides my own?

Yeah, yeah. Because I want the listeners to understand, like, you know, coaching is to find multiple different things. Right. So in that journey of coaching, you’ve hit hurdles not just with your coaching, which you could curdle hurdles with your clients. You’ve hit hurdles which strategies. So it has to be one that probably stands out that kind of makes you want to pull your hair out as you’re thinking about it.

What frazzles me the most. Well. Still.

So just to recap, what was the worst experience you’ve ever encounter as a coach?

Yeah, it. So a friend of mine who does a ton of embodiment work taught me something recently, she said that you can pay attention when the universe whispers in your ear or you can wait until it hits in the forehead with a bat. It’s your call, like, damn. And so some of it is the hard part is that. Some of those negative epiphanies, like when a client says, oh, fuck, and I saw this coming and I ignored it and I ignored it and I ignored it and.

We have a tendency in our culture to be super uncomfortable with people being sad or upset or crying and. Like we hand him a tissue box or put a hand on their shoulder or you tell your kid, oh, don’t cry, that’s the worst thing you can do, because the message it gives your kids and the message it gives adults is it’s not OK to be raw. It’s not OK to be real. It’s not OK to be emotional. Bottle it up, suck it up, man up.

Do your get your shit done. And and that kind of stuff is crushing. And we end up as coaches and therapists undoing that core damage and helping people undo that damage as adults. And so some of the hardest things are being with people when they’re feeling deep, raw emotion and when they’re feeling stuff that you’ve been through, it amplifies it. And the hardest thing is to stay with them. Over there with them 100 percent for them and not get sucked into your own emotion and not short circuit the process that they’ve got to go through, and I have so many folks who come.

I want to be careful how I say this, who come too late? Well, like one of my early clients going a family business in the U.K. that was dominating a market in, one of the guys came here to open up North America and South America. And he brought his young kids and his wife. And he busted ass for six years. Totally over, calibrated towards work, you know, slay it, kill it, get it done.

Loved it. The thrill of the hunt, the thrill of the kill began to build that professional management layer and hired the last last person at that layer who replaced him. You hired the chief sales officer. As I like. Now I can pay attention to my family. And he comes home and he tells his wife. And her response is to hand him divorce papers and take the two kids and go, Oh. And and being with him and supporting him and witnessing the crushing self-awareness of how far along he saw the signs and how much he ignored it and then started catastrophizing forward of what have I done to my kids?

What have I done to this co parenting relationship? What’s this going to be like? And part of me wants to go to the. I was an inch from that in my own world. Right, and I know how crushing that is and and I can feel how crushing it is for him, that’s the hardest part for me. Those are the most terrible moments. Now, on one hand, they’re also beautiful, is witnessing someone go deeper than they’ve ever gone before and to be able to create and become something they’ve never been before.

That’s like, you know, when their caterpillar turns into a chrysalis, what goes on inside that shell is it’s effectively turning to jelly before it becomes a butterfly. And it’s. Probably really ugly, painful process, and we do that and witnessing someone go to jelly. Spiritually and emotionally, everything but physically. That’s hard, yeah, hard for anyone on either side of it, so that’s those experiences are the hardest.

So I mean, I think I mean, you just went down a road and I could definitely see the passion. I can see the emotion and just reliving that right. How do you consistently do that? I would think that with every client that you deal with, you may be faced with some repercussions of your life or other clients. So you’re kind of like the ball of energy kind of having to hold back to a certain extent. How do you overcome that every single time you work with a client?

So here’s where we get to a really cool part, a coach approach. To leadership. That coach approach has now become a core leadership competency. But here’s the problem, those very leaders that we want to have those skills, they get neither the training nor do they get coaching. So these leaders are forced to reach outside the network of their organization to find it and often have to pay for it themselves. So we’re sort of at a golden age of coaching because so many more people want it than there are sponsors within the organization to pay for it or train certified kickass coaches to provide it.

So it’s a super sexy time to be in it and. Here’s why it’s such a core such a core competency, because what we see in leadership all the time is when an employee comes to them, someone of their direct reports comes to a leader and says, I’m having trouble with this. Natural tendency of leadership to respond through the lens of your experience. Worse, unconsciously and in in coaching this one of there are three levels of listening. One is let’s you say level one is you’re listening to you.

I mean, like, oh, it’s kind of cold in here or oh, I’m hungry. You know, those internal dialog, your awareness of oh, my God, that’s reminding me of my mom who said blah blah when I was seven and. Right. So that’s all level one. Level two is when you’re 100 percent focused over there. One hundred percent of your focus is on the other person, level three is more the global listening. You’re taking in everything, your intuition, what you’re hearing, what you’re not hearing, body language, room movement, everything.

That is a powerful shift for a leader even moving into level two, being 100 percent focused on what’s happening for the person who that leader is serving. Right. There are leaders who are only doing leadership where they’re super attached to how many people report to them, and they’re folks that are capital letters, leaders who understand how many people they serve. And that’s a massive distinction, so being able to be 100 percent focused on that person and listening deeply, let alone going to that global listening and really witnessing that person and being listened to feels so much like being loved that people can scarcely tell the difference.

Oh, and too many leaders don’t listen. Too many leaders don’t listen deeply to the other person. So what’s important is bringing those listening skills to leaders. So that people are being heard and witnessed and experienced and not directed through the lens of what that leaders experience has been, it turns them in, turns the the direct report into a cog in a machine.

So, I mean, I think the last statement was a hell of insightful and it kind of also gives credit to what kind of coach you are and what kind of leadership style that you’re influencing. Right. We always hear about overnight success stories that potentially take 20 years and the reality to some people, they may be perceived as an overnight success. That just happened two or three years. How long did it take you to get to where you are?

Oh, my God. I started this in 2008, so it took me forty three years now. And I don’t mean that facetiously. It’s when I started my coach training, one of the things I realized is, oh my God, I was so excited. There is language and structure and and a profession and a discipline around what I have been. I got air quotes going for listeners, what I’ve been doing my whole life, right? Yeah, I was a consultant, but I actually ask questions and I, I was willing to say to my clients when they said, oh, what’s this mean?

It’s like, I don’t know, but I can find out. Right. And and unlike the traditional consultant, which I did a lot of work with, where as long as you were one page ahead of the client, you were a rock star. I had a very coach approach to consulting and partnering with folk. And so when I learned about coaching, it fit beautifully. And so I think to a certain extent, my curiosity about humans and my interest in what was underneath the surface presentation, that made me an exceptional, you know.

What if Plato to be shaped into a coach? All right, so I think I have been doing this forever. I know that for the 14 years that Beth and I were running that tech company, we both arct towards that, you know, Beth went into education, you know, did did graduate graduate degree in instructional design and industrial psychology. I mean, we both moved in the direction of craving more understanding of how people worked and trying to unearth the best that humans can be.

You know, my work now is helping people human better. We go through life as human doings, but we’re actually human beings and we get so wrapped up in the doing, we forget the being part. And so if you want to get better at cycling or tennis, you while you’re a coach, you want to get better at humoring. Guess what? Hire a coach. Right. So it’s I’ve been doing this forever now. I just know what I’m doing.

So on that journey was one thing that you would want to do differently if you could do it all over again.

You just had this conversation yesterday with the coach, there’s not a thing, even the most cringe worthy, awful things that have happened to me along the way that I would do differently because I don’t know which sliding door that would change the kids that I have and the marriage that I have in the life that I have in the work that I’m doing. Anything that I did differently along the way would screw up this timeline. And this is not about time travel.

This is about, you know, everything that’s happened from the glorious to the shitty has made me who I am and allowed me to have the impact I’m having now. So, yeah, I wouldn’t do a thing differently.

That’s definitely an aspirational goal. I mean, when you when I asked that question, it can go one way or the other. Right. Some people could think back and be like, I did one thing differently. That way I could be where I’m at, maybe a little bit quicker. And to your point is kind of like, well, everything I’ve done has gotten me to where I am right now. It’s gotten me the kids that I have gotten me the wife that I have gotten me the practice that I have.

So I would I change anything? Yeah, definitely.

And it’s hard because it what it what that way of thinking invite’s going to do is to pull the gift and the wisdom and the power and the the the insight out of any experience because everything. Can provide a gift, and so it lets me reframe the way I look back at even the ugliest experiences that, yeah, on one hand I wish they had gone a different way, and yet what was the gift that came out of it?

So, I mean, obviously, you’re a huge entrepreneur. You sold companies, you built companies, and you’re helping other people grow their companies. Did that come from an entrepreneurial background? Was any one of your parents? Do they have the hustle? Because, I mean, you obviously have it right from being a northerner. You obviously have the hustle and bustle. What did it come from?

You know, it’s fascinating. Yes and no. Yeah, you know, my dad decided my mom and dad decided in 1970 they wanted a growing medical community, they wanted warm weather because they were done with three generations of freezing in Philadelphia and they want to be able to get home for a family weekend. So they were driving through Atlanta on the way to Dallas, where they were planning on being snowed in to Atlanta and stayed, but. You know, my dad started a practice that became.

The largest orthopedic practice in the entire southeast. It’s massive, he retired a number of years ago, but 12, 15 years ago. But here’s what’s interesting. I grew up at a time where doctors. They weren’t home. You may have a mom or dad who was a doctor, you just didn’t see him much. My dad was it every soccer game, every one of my sister’s recitals, whether he wanted to be or not, but he was there because he wanted to be there for us, and we had dinner together a lot.

And my friends who had dads that were doctors. It may come to the end of season something, but my dad was very different about it, he was very intentional about being there with the family and I have carried that lesson more than anything else. So I have a more of an awareness about the balance that keeps makes a life whole. Because I watched somebody do it differently now, he was smart, he partnered with a man who was totally into the medical, you know, the associations that play playing this role, the political piece of the practice.

And he did all that stuff. And my dad loved the patient stuff and our family. That never said anything. That’s the way he was doing it. Don’t know if he was even conscious of it. But the rocket fuel in their practice was. He was the he loved the people and getting the right people in, and he loved the practice. His partner loved all the. Political on the high profile stuff, so the people that you partner with make a business as well.

I think that also gave me insight into how you build an organization around the people. Well, but the hustle is more about. I get excited about it and I lean into that, and when it’s something that really resonates, I double down. And I think that’s what entrepreneurs tap into, that’s the positive side of it for a lot of folks, the hustle comes from all those unwritten rules, right. You know, which leads to some. Really crappy outcomes.

Right. My parents worked every day for 20 hours, so that’s the only way to make it work. Well, that’s an unwritten rule that you’re using that’s ruining your ruining you and giving you ulcers and stroking you out. And that’s. That’s crazy town, right? And so those are the people who wait for the baseball bat. Thank you, sir. There’s nothing wrong with that. That’s how some people are wired. I think the more self-aware we become, the more we can learn what’s what’s driving our behavior.

And when Hussle is driven by something that’s lighting you up well, rather than an unwritten rule that you’re not even conscious to, is a different energy that you have available for it.

Yeah, I think that definitely they were before we started a podcast, we were just talking about about that, you know, you’ve got to find it’s no different in breathing, right? And you find time to breathe. You find time to find time to live your life. And if you’re on a particular hustle or particular grind and you’re completely passionate about it, and that’s your motivation and desire to bring your family with you, you’re going to find time to do it.

You’ve got to find time to execute it. So I definitely appreciate you give us some insight to that.

And I want to play with you a little bit on there, because you’re a big fan of language and you keep saying find time. And I don’t know what cabinet or draw. You’re finding time or what you’re speaking to is where the power is, which is carving out time. Oh, right. You don’t have any extra time in your day than I have in mine, but you are carving out time for these things that are important. And when we stop trying to find time or make time and we start realizing that the one thing we have control over is how we allocate it, how we carve it out, how we divide it up, it changes the way we see it.

Time as a currency. Right? When you pay attention, you are paying in time, you’re paying in energy. Right. And so when we pay attention to how we’re expending our energy or allocating or carving out our time, it changes the way we manage our day and ourselves. So I love if you just replace that when you just replace the word find with carveout everything you just said. When we play this back and listen, that’s where the meet.

That’s where it is. That’s where the power is. Yeah. You’re carving out time for what’s important.

We coach on the show and he’s coaching me on the show. You got to love it like so I mean, I definitely appreciate that. And to your point, I’m going to replace finding woodcarving. So anybody who hears me say finding time anymore. Make sure you slap me on the back of the head to remind me to use carving moving forward. What do you like? Just talking about carving times. You did it there. How do you juggle your work life with your family life?

Well, I’d love to say brilliantly and flawlessly, I don’t what what I love is that we’ve we really taught. Our kids and our team to be vocal, right, if somebody is not getting what they need, they’re not just going to be pissy and grouse and not say anything. They’re going to say, hey, this is what I need. So so part of the way I manage it is with intention from my side and with openness to people asking for what they need, which also means empowering myself to say yes or no.

I mean, I think the answer is with two tools. Attention and intention, and that’s the way we all. Manage our day and manage our time and try to find and I’m going to use the word balance, but I’m going to say it with a nasty tone and in air quotes balance, that’s how we manage our lives. Is how we create a rhythm. In our lives between work and family and community and self and the other things that are important to us, whether that’s travel, fitness, whatever, we find a rhythm in those through attention and intention, we have to set the intention of what it is that we want and we have to pay attention to how we’re doing at navigating according to that intention and adjusting based on what’s happening real time around us, but without intention of what we want to create, what the conditions for our success look like and without attention to how we’re doing, everything else is just faffing about unconsciously.

And I promise you, it doesn’t work. Well.

So with that. You’re a very intentional person. What does your morning habits or morning routines look like?

I am not a model. No, I’m honest. I mean, I love, you know, some folks. Do you have an artist way based routine every morning and are doing morning pages and meditation and. I’m a little less rigid, I listen to what my body and my brain and. Whatever higher power it is that we attach to are giving me now in the mornings, I always have time in some capacity for me and I always feed my brain and my system.

And there are different ways that I do it. I know which three days of the week I’m going to ride and I know what I’m going to listen to or read before I ever check my email. By the way, protip for every human being out there that has any digital access to anything digital, do not check your email first thing that is absolutely, unequivocally making everybody else’s needs a higher priority than your own. Don’t do it if you stop doing that until you plan out your day and figure out with intention what your what is important to get done that day.

If you make just that one change in every second you spent on this podcast is worth gold. Stop checking your email first. Cut it out. And turn off the email alerts on your phone, those two things change your life.

So are you a big believer in. I think I forgot where I heard this before, but somebody was giving an interview and they were saying that not only do they do what you’re what you’re asking them to do, but they physically remove like they’re charging docs and they’re charging stations and their cell phones and everything and moved it into another room lobby near the coffee maker or in the bathroom. But it’s nowhere near their bed. So when they first wake up, the first thing they have to focus on is actually waking up before they actually grab their phone.

That’s something that you do as well.

I do. There’s something I do every single morning. And it’s it’s I focus energy around. I get out of my head and I do some box breathing, which is just, you know, four seconds in for a second hold four out for hold and just repeat that. And I do it. I get five or six good cycles focusing energy on my heart, getting still and centered a little more awake than I open my eyes and get out of bed.

The I love the idea of keeping the phone away. I get to sleep after I use I don’t check email until I’m done with. My morning, I’ll check my calendar so I know what my day holds, but I usually do that night as well, so I wake up knowing. But the more you can keep separate from the temptation until you’re in a better rhythm, the better. There’s a guy named Ivy League, oh, my favorite stories, this goes back to the 20s.

He’s actually from Oglethorpe, Georgia. He’s considered the father of modern public relations. But this part of the story is about when he was an efficiency expert in the 20s and Charles Schwab not related to the one we have now. I used to run U.S. Steel. And Schwabe wanted for himself and his management team to get better at time management. So he brought Ebele in for a day to shadow him, shadow him, and he wanted and he was going to pay him for the day and he wanted a proposal from him of what he could do to make Schwabe and his team better.

And and Ivy League did something pretty ballsy at the end of the day. He said, first of all, you’re not going to pay me for the day. Second of all, I’m going to give you one thing to do. You can do it every day for 30 days. And then at the end of its 30 days, you’re going to send me a check for what you think it’s worth. Oh. Now, twenty five thousand dollars check in the mid 1920s, even though he probably didn’t have it for long, given the stock market crash, but that equates to depends on whose calculations you use between three hundred and fifty and five hundred thousand in today’s dollars.

Well, the big guys check. Talking do, he said, at the end of every single day, this is when we actually left the office and didn’t think about work till the next day. So adapt it at the end of your workday, whatever that is, right down the five most important things for you to get done the next day. And in the morning. Work on those five things and those five things only until they’re either A done or B, you’ve had a logical stopping point, like you need somebody else’s involvement or there’s a next step and you do those five things in those five things only before you check your email.

Before you go on to anything else on your list that. It stretches when I’m bulletproof on that, I think my most productive by far because success breeds success. So you’ve got things that you are not showing off your list. You’ve also got the largest, most important, highest priority things before you move to the rest of your list. That one behavior pattern is made more of a change in my productivity than anything else but demetz.

There’s definitely interesting recapping it in my brain and just recapping what you were saying, so it’s definitely that’s something I definitely want to go back and look at that a couple of different times to kind of piecemeal the different information that you gave multiple different nuggets in that that statement. Moving onto the next bit of questioning. Right. So part of the morning routines and realizing that everybody that’s successful, they may or they may not read books. They may or may not read audiobooks, but if nothing else, they’re always collecting information.

So because of that, I decided to create this new Boston College book club. And do you have any books? And obviously I know you’re an author, so I want to start off first with your book and any of the books that you would want to recommend to help entrepreneurs on a journey.

I’m going to flip it, though. I want to give you some of the books first. OK, do it. I think a powerful book for any boss or leader, anybody who’s leading anybody else, frankly, for anybody, we’re all leaders because we’re all leading ourselves. First, we should be. The first one is the four agreements by Don Miguel Ruiz. And it’s it captures Toltec wisdom like 2500 year old concepts, and you’ll find it buried, that kind of information is laced into all three of the Abrahamic religions and many other faiths.

And this isn’t a faith thing. The four agreements plays with one of the things he talks about at the very beginning of the book. Is the idea of domestication, the idea that through our acculturation and education processes, wherever we live, we are inheriting? Or having placed upon US agreements. Values, unwritten rules and so on, that may or may not be ours, right? And it’s an opportunity for you to check in with what those agreements are that you’re living by and determine consciously and with intention.

As to whether they’re yours or not, whether they align with your values or not, and letting us be conscious stewards of ourselves, and then he goes on to unpack the four agreements, which are a powerful framework for living. It’s a it’s a short book, maybe 120 pages, six bucks on Amazon. Just go get it. Go read it. Well, it. It invites you to a powerful shift in the way you see the world. Well.

Next one is a complete departure. It’s one called Sapiens by Yuval Harari, and it’s a brilliant book. It can take a while to move through, but it really talks about how are humans and societies evolved over time and how are. Our cultures and our societies and our agreed upon fictions all came to be. It gives you another lens to see the world through to again, I guess, offset some of those unwritten rules by understanding how who we are societally came to be.

And it’s neither red nor blue. It’s just fascinating understanding of history. So as folks who move through this world, it’s a brilliant book. All right, those are the first two first now mine. Yes, I had a coach who challenged me to write the book I needed to read. So I did and this book is the book I needed to read when I was 14, when I was when I started the technology company in my thirties and when I hit my emotional spiritual bottom at 40, this is a book that I wrapped around a concept.

There’s a quote at the very beginning that says, We do not see the world as it is. We see the world as we are and. There’s so much power in that because. If we see it as we are, then merely by changing the lens through which we see the world. Changed the way we experience. So what’s powerful about the book for me is the the unpacking, the idea that we are in complete control of the way we experience the world because we’re in complete control of the lens through which we see it.

Well, change your lens. Change your world. And what I want for the people who read it and what I want for your listeners is to play with the idea that. You are in control. Of the world that you’re experiencing and what the book does is OK. So I did a live broadcast series every Monday morning. I’m on Facebook live on You Tube for 10 to 15 minutes, playing with a quote from anywhere for current day all the way back to the Stoics religious text, you name.

And I have quotes that I source from all over the place. And it’s a riff on leadership and mindset every Monday. It’s a great way to start a week and to give you something else to noodle on. I just hit three years last week and this book is really taking those first 52 broadcasts and taking what I’ve learned along the way about mindset and leadership and what I learned from the community of folks who showed up for these broadcasts and who have started a group together on Facebook and on LinkedIn and talking about these things, what I’ve learned from them and how the experience is deep.

And that’s what I used to create this book. And I gave it to my Laurie Shiers, the woman I worked with to create this book. We created a Rewire framework because. You know, your listeners can’t see it, you and I are on video, but you can see the books that are behind my desk, you can’t read the whole other wall of them on the other side. And I’m embarrassed by how many of the books on here I haven’t read yet.

Well, shelf self-aware. Like, there are three on here that I bought because I love and support the author and they haven’t made it to the top of the list to read yet. Right. And. Their books that. I won’t tell you how many I’ve owned for a while that I want to get to, but other things have made it the top first. But I didn’t want to book the people are going to use. So the rewire framework is a way to cure Kube Nazia.

Your whole team goes to an offsite and it’s this brilliant experience and everybody’s motivated and everybody’s got the same idea, the strategy. And they come back to the office Monday morning pumped. Then the phone starts ringing in the email, start flooding in and everybody forgets everything, nothing changes. So the rewire framework is a structure to help folk actually embed learning. It’s a structured approach to integrate and reinforce new ways of thinking, being and doing and rewires an acronym.

And by the way, I’ll make sure I give you the link. Anybody who’s listening can download the Rewire framework directly from my website and play with it. You can use it with anything that you’re working on. Yes, it’s designed for the book, but it’s adapted for you to be able to use on stuff in your world outside of this. Right. And and the piece that they’re going to download has a simple one page breakdown of how to use it.

But reflect is so rewire is reflect, experiment, write, investigate, revise and expand. So reflect is to give yourself time and space to reflect on your experience with in this in the case of the book of the mindset, we’re playing within that chapter. And then we give a prompt that gives an experiment for you to take out into your world and play with see what works, what doesn’t work, what resonates with what has dissonance, what turns you on what you’re indifferent about.

And so you’re going to apply this to your world right now. This is rewire, not retire. This is not type. This is right. Pen, paper, whatever. And by the way, I try to eliminate excuses. If you’ve got the print copy of the book, there is a page at the end of every chapter for you to journal. So all you need is a pen. I don’t send those with the book. Right and write down.

They’re props to help you. Capture it all, capture the experience, capture what’s come up for you through that experiment, investigate is then using the prompts, you’ve got to dig deeper, explore what worked and what didn’t. We revise the experiment and send you back out in the world to use it again in a different way and then expand is where it really becomes meaningful. You then adapt that learning and that experiment to a different area of your world.

You know, when we were coming up in school. The first week of math class, you learned, I say chapter one. No test, second week you learn chapter two, which presumably had you applying what you learned in chapter one. At the end of chapter two, they tested you on chapter one. So that you were tested after using what you had learned, integrated into something else, that’s what expand is based on the brain science. The more you use something more, you adapt it to more applications, the more likely the learning is to stick.

And the book builds on itself so that you’re actually making meaningful, lasting change. So if you do the work, you’ll create the shift.

Do you mind grabbing the book so we can kind of get a close up of that and cite that title?

Yeah, it’s mind set Mon’s with Detec 52 ways to rewire your thinking and transform your life.

Right, right. So it seems like you’re a big systems guy, you’re big into like rules and strategizing Step-By-Step processes, what do you use that help you in your business on a day to day that you would not be able to do what you do without.

Oh, God. Well, you remember from the early stories, I like technology as an accelerator or an amplifier, not as technology for technology sake. And I love platforms that are open and built for integration. There are very few tools that are I have been pitched. To review every bloody practice management application or platform that comes out for coaching and the reason they all suck is because they’re trying to do everything and they’re not open to other things linking in drastically over.

I mean, generalizing and oversimplifying. But the eye can do everything means you can master you can do nothing. Right. So what I love about using G suite is the applications that we use that are best in breed. We use one of our companies we use and report another one. We use active campaign because they called for different things. Right. So what I love is when the carbon is served by the silicon, when you look at what the business needs in the humans need and pick the platform to go with it.

So love active campaign, you know, after all these years of building websites and owning a company that did that, we use WordPress and Xabier to link all of these best of breed platforms together. And I got a. A company called Orange Star that I’ve been working with since nineteen ninety six, who helps us stitch all these things together without throwing custom code that will blow up as soon as there’s an upgrade. The most effective systems are the ones that get used.

Not the most powerful as an example, we were on confusion. I’m sorry, Infusionsoft for years. And sending millions of emails a year and Infusionsoft was a nightmare, we didn’t know that a year after we left, they were mothballing it and they were launching a new product behind it, a new product called KEEP. But we suffered through a platform that was designed to do everything and therefore mastered nothing because it was the most powerful system. Well, it wasn’t the easiest to use.

It wasn’t the easiest to integrate. It wasn’t the most effective. It wasn’t the most intuitive. So we retooled again and we started using those cowardly, brilliant company from here in Atlanta. There are other others like it, but scheduling tools that we can weave together and allow my clients to self serve in different areas. I look for the things that are simple and intuitive for my team to use, and that’s what we pick.

That’s. So this is the point where I think that whatever you’re about to say, I want everybody to pay very close attention, because obviously I think he’s going to drop some some serious nuggets right now. Pressure is on putting the weight on your back a little bit. Right. Final words of wisdom for an entrepreneur. Imagine yourself back when you were in your early 20s and you’re going to take over the world. What inside would you give to yourself if you could travel back in time?

I keep three words at the top of my screen. I believe the camera, it says real not right. And I think to translate that for the rest of the world, that’s not inside my head. Man, it doesn’t have to be right and there’s a reason the word right is in quotes on that little piece of paper. It doesn’t have to be right. It just has to be real. People spend a great deal of time, effort, energy and heart trying to do it right, trying to do what they should, living the good life sucks.

And yet so much of so many of us have done it, are doing it. It has to be real. It has to be what authentically comes from you. Here’s the essence of my work now. When Michelangelo talked about sculpture, he said he didn’t carve the figures, he freed them from the stone. The work that we do as coaches is helping our clients chip away everything that isn’t them, that isn’t true, that isn’t real. And getting down to the essence of who they are, who they be at their core, who they are authentically, that’s real.

When you live from there, when you love from there, when you lead from there. That’s what works. It’s not about right. It’s about real.

No, as I predicted, you definitely made it rain golden nuggets. But definitely appreciate that, and if you missed anything, I would definitely say this is one of these episodes that you kind of have to rewind parts more than once, the kind of really in take in exactly what David is delivering. So what can people find you online? I mean, obviously, you pretty much have a handle, probably every platform, which is the key platform you want to send out.

So I like to make it easy in terms of the Rewire framework in the book. If you got a mindset, Mon’s with a dotcom, you get information on the book, you’ll be able to download the Rewire framework for free. Definitely invite you. Yes, I would love you to buy the book. More importantly, I want you to download the Rewire framework and start playing with it. You can also find me if you look for Detec or coaching either one of them on Twitter, Instagram or Facebook, you will find me.

I’m out there and I’m active. Same with on LinkedIn. I’m one of the things I’ve just done. Is reopened, the mind set Monday’s accelerator. I am an impatient human being. This book would be fabulous to do a year long program of every week, doing live coaching with a group of folk about, oh, week six, Chapter six, awesome, I would lose my mind. So I’ve got 52 weeks in 52 days. Dotcom or Mindset Mondays Accelerator.

It’s a live coaching program that we’re going to go through the 52 weeks of mindset shift in just 52 days. We’re going to really like through live coaching and some interaction in between. We’re going to help people power through creating that shift so they can shift their world. So that’s open right now. Mindset, Mon’s Accelerator, Dotcom, we’ll get you there. You can see the information, explore it, see if it’s right for you. Maybe you’re impatient like I am.

Yes. So going into the bonus round. All right, we could start off with something simple and we’ll warm up a little bit more difficult bonus from questions, right. What’s your most significant achievement to date?

I as of the end of this month, I have been married. Twenty nine years. I got three kids that are healthy, love each other and are still active parts of our world and are contributing to the world around them. That my most significant achievement by far.

Right. Now, the big question, right?

That wasn’t the big one.

No, that wasn’t a big one. I mean, the big question for you is kind of like, I got no, there’s going to be a story behind it. So if you could spend 24 hours in a day with anyone dead or alive, uninterrupted, who would it be and why?

Some listeners I’m showing a photo of who. That’s me at age three. I need to know more of what he knows and who he was. And I want him. To know how loved he was and how loved he is. And as much as I say, I don’t want to change anything. I’d love to spend a day with him. Well.

I’m just sitting here just trying to visualize that concept. You can spend 24 hours anybody you’d want to go back in time, spent 24 hours with your younger self at age three.

Why we are. Perfect beings at that age, the essence of who we are is pure and unfettered by the world around us and we lose a lot of that. And we spent a long time as grown ups trying to get back to that purity, that essence of who we be, who we are at our core. And I want more of him in me now and I want more of that. Love and that strength, if you save energy in my world and I want.

What I want for him is to know how loved he is and was. And I want to bring that into my world. Well, and I want that for all of us, I see so much of who we are being right now is shaped by what we’ve experienced and we lose touch with that. Pureness. Well, I want it.

Well, definitely, I definitely appreciate that, I mean, it’s funny because I brought you on here because I know that you’ve had business insight and I know that you are a great strategist. I also know that you’re one hell of a mindset, coach. And, you know, I deemed you to be the mindset boss. But in all reality, after listening and replaying things that you said on this entire episode, you’re more of a like a philosopher.

And that philosophy, I can definitely see you using your philosophies and your training other people to let go of the insecurities, let let go of what they’re holding on and to become who they’re going to be versus who they think they should be. So I definitely appreciate, like what you brought to the table, because, again, I thought one thing and you’ve opened me up to an entire another state of being. So I definitely appreciate that.

That’s why I’ve got that quote behind me. And I see it every day in the back of the zoom image of me. And it says achieving more requires becoming more. And. As long as all the strategy and the growth hacks and the life hacks and the systems and structures. Are tied to who you are. And how it works in your world and how it resonates for you. Those are the ones that are real. That’s the stuff to pay attention to, as long as you’re filtering it through the lens of who you are and what’s important to you and what your world is, everything else is you shitting all over yourself.

Well. And yes, thank you, because what’s underneath all of it, all of the growth strategy, everything is getting clear on who the human is. Making decisions from there, definitely.

Well, I mean, going into closing, I always give opportunities for my guests to take the microphone and ask me any questions that may have come up during this episode. You have any questions for me? This will be a good time.

Yeah, more of an acknowledgment for you on. Your willingness to. To be raw and touch what’s real and important is why. This podcast is as powerful it is and why you have the listeners you have and why you’re making the impact you’re having. I don’t know. How aware you are that your impact is coming from who you’re being? Please, God, keep doing it. We need more of this, you’re helping people do what your logo speaks to.

It’s finding they are inside and live and love and lead from there, so. And we need a whole nother podcast to talk about what inspired you to do this and what’s going to inspire you to do the next hundred episodes and we’ll do that one over a bottle of wine or maybe and record it. But I really want to acknowledge you for doing the important work and not staying surface.

I love it, I definitely appreciate it, and I think this is a very, very powerful episode going to that again, the listeners of this, what you said affected me in a way that I didn’t think it was going to affect me. And I’m hoping that they get the same insightful feeling and the same definition and the same clarity and purpose that you deliver it. So, again, I mean, I appreciate you taking the time out of your busy schedule.

I appreciate you, you know, being more than willing to be on a guest on my show and to deliver everything that you delivered today. I definitely appreciate it, David.

Listen, it’s my pleasure. I will. I come back any time you want to play, really enjoyed the time together.

Definitely. I appreciate it as they go over now.

Entrepreneur & Executive Coach Of DTK Coaching: David Taylor-Klaus AKA The Mindset Boss – S2E28 (#56)2021-06-27T17:20:53+00:00

Host and Speaker Of Life Up Education TV: Natsune Oki AKA The Self Domination Boss – S2E27 (#55)

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Boss Uncaged Podcast Overview

Host and Speaker Of Life Up Education TV: Natsune Oki AKA The Self Domination Boss – S2E27 (#55)

Don’t get intimidated by no one. Just because they make more money than you doesn’t mean that they’re happy inside and happiness is really the key.

In Season 2, Episode 27 of the Boss Uncaged Podcast, S.A. Grant sits down with Host & Speaker of Life Up Education, Natsune Oki.


Just speak to your Alexa-enabled device and say, ”Alexa Open Boss Uncaged.”

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Boss Uncaged Podcast Transcript

S2E27 – Natsune Oki – powered by Happy Scribe

Good over here. Everything’s good here. Yeah, all right, let’s go. Three, two, one. Welcome welcome back to Boston College. Today, we have a guest. Way, way, way on the other side of the world from Tokyo, Japan. Not today. We want to welcome you to our episode and want to give our people a little bit inside of who you are and what you do.

Yeah, sure. Thank you very much for having me. My name is not OK. I’m a managing director of Foreign Kinect, which is a business agency that I have in Tokyo that helps Japanese companies to launch and expand businesses by providing them international project management service, listening to them, developing their state projects on the lot as well. And then I also have a media call that I have education, TV and within the same domain. I also published a book called The Game of Self Domination.

So, I mean, that’s that’s a mouthful. And it’s a lot of tentacles going on. So this is kind of like like cut that up a little bit. So you’re essentially helping entrepreneurs on multiple different facets. Right. So how did you even get into that that model? Where did your journey really start?

Oh. The journey, well, in terms of helping entrepreneurs, I agree, I want to talk more about life, education, TV and just the media in general that I have this one basically talks about. How can we how can I contribute to create the maximum contribution to I’m sorry to meet them if you let me start over again? OK, OK. So in terms of helping entrepreneurs, technically, I want to talk about education theby. This is a media that talks about.

And maximizing the capability of humanity from the perspective of the arts and science, and when I say that actually it comes from my very personal journey of how I was able to make personal transformation in my mindset from kind of being scared to just like, you know, going at it, like going at my dream and just running after the inspiration. And one thing I noticed is that I’m very excited about a future. That is because I have a background in working in tech like startup environment.

I was heavily involved in involved in that kind of environment when I was working in Seattle. So I met and worked with a lot of tech entrepreneurs and investors who were changing the world that only by using technology. And I was very inspired by it. And that basically left me this imprint to be really excited about the future. Basically, when I think of a future, that is because I associate that with creation imagination, something that we haven’t seen yet.

Right. And when we look at history, the past, that is data. That is knowledge. That is where we’ve been already, something that we already know. Right. And me being like really courageous and curious person, I’m way more excited about where can we go? How can I be helpful to take the humanity to the next level? So that’s kind of macro talk. But basically the mission of my media predicates on that where I want to talk about, like, inspiration in a sense that it’s it all starts from emotion.

Right. And then also some practicality that’s tied with the science part of it. So I would talk about what is your inspiration and also how to get there, how to get to your ambition of the art, ambition of your inspiration. Does that make sense?

It definitely makes sense and it makes sense why you have so many different tentacles. So let’s let’s take it back even further. So were you born in Japan or were you born in the U.S.? Where were you born? And kind of what was your upbringing like?

Yeah, I was I was born and raised in Japan, I grew up in Japan entirely. I went to high school here in Japan, which I almost got kicked out, which I mentioned in my book. But I was definitely without trying, I, I was always, like, really different. Like, I felt like I didn’t fit in, especially in this culture. And at the time I already knew that I had to kind of get out of this community because I wasn’t succeeding in this community.

And I knew that there was something outside, but I just didn’t know at the time, like, I thought it was all here and I was a loser. But I finally gained the courage to just go abroad, like go to the United States. And at the time, I didn’t have any anything really. Like, I didn’t even speak the language. I didn’t know what what I was going to happen. But I just jumped on the plane and figured out, well, basically, I decided to study business there.

And so I did the first two years in business. And then I took some time off to actually gain some real work experience and then being surrounded by the entrepreneurial community where I truly found my passion in entrepreneurship. And then Furter because I was surrounded by so many tech entrepreneurs, something I realized was I was not logical, I was very emotional and I wanted to gain that logical thinking. I wanted to gain that specific skill because I was really I have always been interested in people more than money.

So when it comes to when it comes to my mission, I always think about people more than individual gain a monetary motivation. Right. And economy actually is a perfect study for it because it counts for a little bit of business. A little bit of education definitely counts for people, people, part of the society. Right. So that’s why I decided to pursue economics, to gain the logical thinking and also to really gain the skill, to be able to think what is needed for the humanity, for us to move forward to the next level as a macro.

And that’s why I pursued economics. And then after that, I basically started working for this business consulting company in America. And I was only Japanese there. And there was like a bunch of other people from all the all nationalities. And that experience taught me a lot. And me coming from Japan also definitely added like another dynamic into the team. So it was really interesting to see how I fit in in that kind of place. Right. And then after that, basically I came back and then I was doing what I was doing the same thing.

And then at some point I decided to fund my own fashion brand, which I kind of closed earlier this year. I’m going to open up, opening up back again. And then basically I wanted to just, like, make what I was doing as my own business. So that’s what I call for now. And yeah. And then I also wanted to start my media with a book. So that also happened around the same time.

Yes. I mean, again, that’s that’s a lot of different avenues that that you went down. And the fact that you’re juggling all these things is absolutely amazing. Right. So in that space, you’re talking about international waters, essentially like you live in Japan. But I would think that some of your clients may still be in the US and you probably have clients globally as well. So how do you like how is your business structured? I mean, like all of it is Japanese right now.

It is, yeah. And the reason I’m trying to develop the real estate project Sundanese is that is because maybe I maybe maybe this is still ideal ADFIS. I probably shouldn’t open it up. But basically what I want to do essentially is finding investors from Japan and basically connecting them with like a local government backed private companies who invest in properties of like government projects. So that’s kind of the another project that I’m developing underneath the foreign connect.

So the foreign canek essentially is going to be your bridge for a more global platform.

Yeah, yeah. For yeah, sure.

Great. Great. So, I mean, so are you doing all this by yourself? Do you have any business partners or. This is just all full partner and then you’re growing out when you’re outsourcing everything.

But yeah, I’m doing it in a consultancy way right now. I think eventually what I want to happen, what I want this to happen is like within the next five years, probably, possibly more. I definitely want to grow into like still consulting agency, but I definitely want to have more consultants underneath me. So that’s my goal.

So being that you’re the epicenter of your company, I mean, how are you overcoming hurdles right now?

I think I mean, it’s I think, to be honest with you, it’s just a lot of, like, mindset and also like how not seriously I am when it comes to life, like I feel like I feel like I have nothing to lose all the time. And I think that’s probably one of my strongest weapon, to be honest with you. I don’t have like this like texted like try this like more, Soledad, because every day is hard.

I kind of like my tool is very like basic like that. My yeah. My mental tool to fight against it is very, very basic like that.

So you’re big on mindset and you’re big on like laws of attraction. So I mean, that makes that makes perfect sense. So on your journey. Right. We always hear about someone taking what you got.

Yeah. So I’m not really a big law of attraction, but I do believe that such a thing exists. And I read something interesting actually. I read that like, for example, when we consider quantum physics, we don’t know if we consider quantum physics. We are not the tangible matters. Right. And then we are just the small like bunch of small particles moving together, like making the movie moves within our entity. That’s why we feel like it’s a tangible thing.

And actually, if you look at it even farther, closer, apparently you are stardust. And that’s interesting. Right. And when you think about it like that, like, I know that there’s something out there that we don’t understand with our capability of intellect right now that exist. And somehow that makes sense of like affirmation, like energy, like someone thinking of something definitely connects with something else because everything is basically. Particles and then everything is like moving together.

Does that make sense?

So, I mean, on that topic, I mean, you don’t think that I guess the laws of attraction is defining that without knowing what it is? Right. It’s kind of like this sixth sense that people have in connections between thinking positive and moving in that direction. And then by default, this thing kind of happens. You have to take actions to get there. But to your point, talking about particles in space does it could be a whole nother element that we don’t even know that exists and is being defined by the laws of attraction because they don’t know how to define it.

Yeah, exactly, so I think that’s a more topic of physics than like what we can see today. So that’s interesting thought I had, but yeah, definitely like you said, I think it’s a little bit of, you know, really the DNA attraction is maybe a little bit of physics, but also definitely a lot of it is psychology.

So going into the next question, right. So we always hear about someone taking 20 years to become successful, but the perception of that is always usually an overnight success. How long have you been on your journey to get to where you are currently?

Well, like I said, everything is still kind of like sort of face like it was written here. So I have basically been working like I am for two years. Three years. Yeah.

So I’ve been behind. I mean, I’m just looking at your platform. I mean, obviously you’re on Facebook, you’re on tick tock, you’re on clubhouse, you’re on YouTube, you have the foreign connection, you have life up education, TV, just to name a few of your different platforms. So you’ve been working on all these platforms for essentially the last two years.

So life started later because before that I had the clothing company clothing brand, which at the time I already had the connect to, but I was working like the same time. But life only started. You send me actually I started it like right there on Korona.

So I mean, how are you managing your scheduling? Because, I mean, I look like a YouTube channel. I like I think you just posted something a couple of hours ago, right before this year. So, I mean, like, how are you juggling that? You have, like, scheduling software, like how are you managing all the content that you’re developing?

Yeah, well, actually, yeah, I just do like scheduling platform. I think it’s called what I actually use a few of them, but it’s a social suite and leader like those are the three I use for social media YouTube. I just take a bunch of videos during the weekends and just post it. But it’s a lot of distribution, right. As you know, like media has a lot of distribution, then I, I believe that. So I just make a bunch of content, like I’m talking about 70 like 80 of them in the weekend.

So one weekend and I’m just going to distribute in all channels that I possibly could.

Yeah. I mean, in addition to your distribution strategy, I mean, you found me on matchmaker and matchmaker for Anybody Doesn’t Know is a podcast network that allows other podcasters to find podcasters. So you’re on that platform and you’re also actively searching for opportunities as well. So let’s talk about that. I mean, like, why did you pick this podcast as one of the podcasts to reach out to?

Well, I was reaching out to Pakistan can talk about mindset and I can talk about more in a casual setting, right. And that needs to like entrepreneurship and business field, because that’s often it seems that my message appeared the most to me. That’s how I found you.

Got you. I mean, I think it definitely does. I mean, one, you have the woman empowerment side. On the other side, you have the entrepreneur side. And then the third element would be like just a general mindset of how you have to push through hurdles when they present themselves. And I think that you’re definitely on that journey to kind of keep moving forward with that. What would you do differently if you could do it all over again?

I got to say, I don’t think I would change anything like let’s say that I’m 50 or 60 years old, I don’t even think that I would want to change it a bit like anything of my life. And that’s because I don’t feel like whatever is not happening to my life right now. It’s not happening like I I don’t think life is how it should be, like I think it was just how it is. And I can romanticize, like, how hard my life is.

I can understand how nice things should happen to me, like all that, but like it’s not happening. So why am I even bothering thinking about it. So if I have the time to do that, I never I much love to spend the very same time to just hustle and work to make things happen, actually, you know, so in that mindset, I think that’s where a lot of people, I think, fall into this trap of like formal.

Right. Like, they feel like they’re missing out, like they feel like they’re not doing enough. But in reality, like you can think all that. But thinking about it doesn’t make that happen. Like whatever you want happen and you’re exactly where you should be in life. That’s that’s what I think. And I don’t think you’re ready for the success even that you wish. So that’s just kind of my life be and I don’t have that. I should have done this differently because I just don’t know the alternative.

Like, what would happen if I did something different? I don’t know. I might die.

I mean, it’s funny that you brought that up and going back to, like, physics a little bit, it kind of makes me think of a like parallel universe is like if I do one thing differently versus what I’ve done, what would that life be like versus the life that I currently have? And to be able to see into these parallel universes and make the right choices would be a definitely interesting lifestyle to live. So you’re an entrepreneur, you’re a hell of an entrepreneur.

You’re like you’re hustle is real. Does that come from your family? Does anybody in your family owned a business and entrepreneurs down your bloodline?

Yeah, and if you think about it like it’s always been entrepreneurship, like it’s only the last 50 or 60 years where the concept of a company even existed. Right. But given that. Yeah, like my dad is entrepreneur, my grandparents both to be an entrepreneur before that, I have no idea of what I know so far. Yeah. Everybody’s been entrepreneur from my dad’s side especially.

So what kind of business did your dad have?

Here’s transportation business in Japan, so he transformed transport things. Yeah, I don’t know much about it, to be honest with you. My mom is very stable, like really nine to five kind of woman and I actually grew up with are way closer like a girl grow up way closer to her than my dad. Like, I didn’t even see him that much.

So going into family a little bit more. But how do you juggle your work life with your family?

Oh, for me, I don’t know, like I just like like honestly, to be honest, I feel like I’m not doing a good job on that, to be honest, especially my dad, I, I should probably make a little bit more. But, you know, at the end of the day, I do my best and that’s it. That’s what I can do. And I occasionally, definitely sometimes send the message saying like, hey, like I love you.

And, you know, the thing is like one day I remember I definitely I sent my mom message saying, like, you know, even if I’m so depressed, even if, like, she gets real, even if I’m so sad, I don’t think I can be that sad just because I’m your daughter. And I really feel like she’s so amazing. And she gave me so much like love. I can never be so cynical. I can never be so not negative because I just don’t know what it’s like to be that dark because my mom and my dad got me, you know.

Yeah. So I sometimes send them message saying stuff like that.

So I mean just, just going as I mean right now in Tokyo, it’s essentially we’re 14 hours ahead. So it’s what, ten, twenty four pm. Yeah. So I mean obviously I think your day is a long you’re out, you’re on a podcast right now. It’s eight eight twenty four a.m. my time. Ten twenty four. Your time. What is your morning routines. Look like your morning habit.

Since there’s a quarantine, I try to get out the house to walk a little bit around the house, I usually like I used to before quarantine, I actually went to the gym every day four or five times a week. So I’m pretty active and likes to move. So in this walk, I usually take an hour. I probably walk like three km. So that’s in the morning. I drink coffee, I look at my goals, I write down my goals and I break them down into tasks and I just look at them every day.

And pretty much that’s it. That’s what I do.

So talking about your goals and your tasks, I mean, what does that look like? I mean, is that effective for you right now, your goals every day and then checking them off every single day?

Yeah, it’s very effective. I think it kind of like puts me into focus again and yeah, like it’s it’s interesting, though, like when you do it, like dial dialing your priority changes, like before I was about like, you know, living this kind of lifestyle, like, you know, making this much money like Revera. But now it’s kind of like shit like I just want to be nice to people. It’s that basic. But like really like that’s the first thing I always, not always, but many times I realize myself writing is like like I just want to be happy.

I just want to make people happy like something. The gratefulness, I guess, because I’m feeling it every day, like I just feel like genuinely I want to create that feeling to other people.

So, I mean, I think that it leads us into the next thing. And because of this, this podcast is giving me opportunity to I wanted to develop a book club. So and what I found out is like not a 10 people that I interview on this podcast, they always either writing books, reading books, listening to books, or they have books to recommend. So going into that, I mean, you’re author as well. I mean, what what book did you just release and what books would you recommend to our audience?

Yeah. So the book I released just now, just now released on September, is called The Game Also Dominations. Sorry, the night is kind of right. Yeah, it’s called The Game of Self Domination, which is pretty thick book.

Yeah, it has one hundred something pages. One hundred fifty probably three hundred, three hundred pages. Just I don’t know what I was thinking but no don’t freak out because I have double space I think. But anyway, so this is a book I talk about how one can create mental transformation in three different phases. The first phase I talk about. It’s all about, it’s all about emotion. So first phase I talk about is it’s all about emotion, like fuck logic and this phase.

So what I want you to do is build up enough emotion that you just committed regardless of the risk, regardless of whatever, like regardless of the nonsense and thus the level of commitment or the emotion you need to commit to something. In order for you to do that, you need the inspiration and desperation, desperation and a sense that enough is enough like I got if I can change. Right. And then inspiration in a sense that like it is possible to achieve and your inspiration needs to exceed your desperation because all you think about is the aspiration you would never try.

So yeah. To be like, oh, this is fucking like this is shit. Yes. OK, I can make a change. I know that I can make it happen. So that’s the optimal state you want to be in in the first place. And basically in this book I would give you a different questions, different scenarios, different stories for you to think in your own term to create this kind of emotion. And the second phase, I talk about perseverance.

Now we are talking about not the positive thinking, not the emotional thinking. We’re talking about perseverance here, which is Chigas gets hard. So you need to really understand what is actually going on. And so in this phase, we we start by talking about the importance of self awareness because things get hard. You need to really understand who you are about what you want to be like, what you are about, and you need to really create alignment with who you are and the direction you’re heading to.

And then also one thing that’s very powerful is the power of self talk to. Right, because things happen. And in the end of the day, like these actions, failure, like all that happens. And then the final filter you go through is always self talk when you face that. So I basically tell people how they can fight against those voices by telling you that you don’t mean shit like that and things don’t mean anything like don’t worry. But, you know, this Zen approach, kind of like Eastern philosophy little bit.

And then because I come from this business and economics background, I basically wanted to know if there’s a way to use this business thinking and business strategy into life strategy. So I laid out this method. I called a method where it is a consist of five different concepts from different business and economics people and even company that was actually used, practically used in their business operation. And I took all of them to create this scoring system that people can use to manage their life and just add some efficiency organization in their goal setting and goals.

But this is really I am providing so that you don’t have to practice it all the time, like I’m providing you so that you can extract thinking out of it, like I want you to get out of this. Is this thinking. So I want to set your brain to think in terms of the profitability, think in terms of the long term return, like short term return, like so very much business thinking into life strategy, like what happen when you use these matrix to capture your life strategy.

So that’s what I. And then finally moving onto the third phase, I start talking about, so what is success like, what is happiness mean to you? It’s super subjective. But during this journey, we cover many topics. We cover about like, you know, like what is your ambition, what you want to achieve, like monetarily, like, materialistically like. And then all that we talk, all of that. But finally, at the end of the day, whatever you achieve, it’s not going to make you happy forever.

So that’s basically the sort of face I talk about. It’s defining happiness because there’s a lot of talk around the defining failure, but there’s not enough talk about happiness. So that’s what I talk about in the surface and pretty noticeable.

So who would you recommend should get that book?

I think everybody can benefit from it, but I don’t recommend I do have those people, too. Who I don’t recommend is people who. Wants to be just, you know, rich quick tomorrow and call it good, like, no, this is but this book is not for you. And then the second group that I don’t recommend is people who like to stay, stay like who likes to stay reasonable people who doesn’t likes to be told, like go for something unreasonable.

So these are the type of people I don’t recommend. But other than that, if you don’t fit into this category, I think this book is great for anyone.

So with that book, I mean, it seems like there’s a lot of you in that book, right? You put a lot of your philosophies, a lot of your ideologies. You put a lot of the things that you learned over the years. Are there any of the books that influenced you on that journey to create your current book?

Yeah, so there’s a lot, actually. But one book, actually, one big difference I directly made within this book is from Shawn Uecker. He is a he’s a happiness psychologist. He, um, I think he says that teaching at Harvard University and he did a bunch of study and tests around psychology specifically about happiness. And he consults company on that matter to like human resources, like he consults Samsung and Google, like companies like that, actually use his method to basically gain more productivity.

Right. For the employees. But, yeah, that was a good book that I read. I comment. It’s called Happiness Advantage.

So I think we’re sort of talking you talk about you have like a give away for that book. You want to go ahead and announce what the giveaway is at this time so people could I mean, now that it’s fresh and you described the book, this is the key time to go ahead and send out that link.

Yeah. So I will actually give you the link so people can go there to read the description of what they need to do to enter for the giveaway. But basically all I ask is your email, like your basically contact info and also your Amazon review. And we are giving away some copy of ebooks.

Nice. Nice. So I mean, you’re on a hell of a journey or a hell of a direction. You’re on a budget. Pretty much. You’re in a bull market. Right. You’re heading north. Where do you see yourself in 20 years?

20 years, 20 years from now, where do you.

Maybe I’ll be dead. I don’t know. I can predict future man, but 10 years definitely. I kind of feel like. Oh, not feel like. But definitely my gold is moving into more of like a state investment direction, you know, basically connecting the Japanese investors into the American market. American that as they drop me the market. I also want to talk at the university about psychology, though not business, to be honest. But yeah, that’s kind of a nice thing.

If I could achieve you know, nothing is definite at this time. I think it’s kind of stupid to have vision that far way out because you could die tomorrow. Yeah, but I mean, yeah, I do like you.

I got you. Yeah. So this say I’m a young person and I’m looking to you for inspiration and I’m trying to figure out my next steps, whether I’m graduating from high school, coming out of college. Maybe I’m already in the workforce, maybe I’m even older and I’m thinking about changing direction. I want to become an entrepreneur. What words of wisdom would you give to someone like that to help them continue moving forward?

I think and I know exactly what I want to say, but I don’t know how to word it out. I think it’s about insecurity, I think. Don’t get intimidated by no one. Because just because they make more money than you doesn’t mean that they’re happy inside and happiness is really the key. Like, in the end of the day, the definition of success, I think my conclusion is happiness and. You know, when you pitch to Mr. when you talk to the founders, sometimes, maybe these people seem so smart, like you get a little bit intimidated or even clients like turning it down.

Everything like that happens all the time, like ninety nine percent, especially when you’re just starting out. But don’t get discouraged or don’t get intimidated. Don’t be shy. You know, treat them like you’re the same position as you they are because in the end, like humans are human, no one’s better than no one really. I’m talking about like really no one. So just because they have this money, like I said, don’t just assume that they’re happy inside.

That’s it. And I think that that helps me a lot. Like whenever I get action, whenever I get you know, whenever I put something and someone, like, told me like, this is whatever, I just feel like whatever like it just doesn’t mean anything to me, you know?

I mean, that’s a powerful train of thought. I mean, to be able to hear someone saying that your philosophy or your ideas are shit or the hell would you I’m going to say, no, I don’t want your business structure. And I still to keep moving and to look past it. I mean, that’s you create success is to continue on that journey without letting anybody deter you from moving forward. Yeah. So looking at like all your platforms, I mean, like, how could people get in contact?

You I mean, what’s your Facebook, Instagram, Instagram, your Snapchat. I mean, I mean literally you have all the platform. So which is the predominant ones that you use and which ones do you want to go ahead and give to our audience.

Yeah, well, Dominion is a dominant one I use as Instagram and I am, like you said, also on tick, Facebook, Twitter, LinkedIn and yeah. Instagram the name, huh.


Well, yeah, in the clubhouse, the name you can find me. And there is that I have it on TV and on Dreamhouse. It’s not in it. OK. No it’s not Tony.

Great, great. So just going into the bonus rounds, right? And bonus questions, and this is the question that, like I always make the statement that I always ask this question because everyone’s answer is uniquely different and it gives a different inspiration. So if you could spend 24 hours in a day with anybody dead or alive, who would it be and why?

Right. Just one one person, just one person. I mean, obviously, this is just one person.

Honestly, I get asked this question sometimes and each time my answer is kind of different, but now I have to say Gary like me, because I just saw his video and. Like he is powerful. I think like his positivity, his perseverance, like his like entrepreneurship, like he’s just really hard, like he’s just like mentally really hard. Right. I feel like I can punch him with a rock and he will come back. And that’s really cool, except I won’t get that.

But yeah, that’s why I would choose him.

Everybody I mean, Gary is a hell of an entrepreneur. And just to think that he started out with wine and now he’s like a marketing mogul, it was a great experience to be to see it in our time frame in our lifetime. To see how he transitioned is definitely inspiring. Going into another bonus question, what is your most significant achievement to date?

Significant achievement today. Something that’s important to me, right? I would definitely say I would definitely say just moving to America by myself without knowing no one or Dunwich, I think that was just the beginning of everything for me. So I would still choose over everything. Right. So that was the beginning.

Great, great answer. So this is a time of the podcast where the person I’m interviewing, I give you the microphone and obviously we had a lot of different conversation of different topics in that journey. You may have had questions for me. So now the microphone is yours and you can ask me any questions that you may have had.

Perfect, so let’s see. What do you wish to achieve with doing everything you’re doing today?

With me essentially helping my niche market, which is business owners, entrepreneurs, startup executives, and everybody is on different journeys, and I think that this podcast can kind of bridge from people that are multimillionaires, the people that are on the verge of being billionaires to someone that’s coming out of high school and they’re starting their first clothing line on online. So my goal is essentially bridging the gap between all these different platforms. Hence why the title of the podcast is called Bosson Katch.

It’s breaking out of that shell and becoming what you want to be later on.

What do you have any Mintern, the Eurocopter?

Yeah, that I’ve had dozens of mentors over over my lifetime as of recently, have actually had opportunities to interview a couple of them. So Greg SESAR was one of my mentors, interviewed him last season. High Colon is another mentor of mine that I interviewed earlier in the season. And just seeing what they’ve achieved and their formulas and their systems and just the way they’ve nitsch down to particular markets and understanding their philosophies. I’ve took pieces of their models and I’ve infuse it in my.

That’s good. Who is doing by, like, for your dinner, like, if you could invite anyone? One person.

So it’s funny that you asked that question because people have always turned the microphone on me and asked me that question. So in the past, I’ve said Einstein for multiple different reasons. Recently I’ve said Elon Musk for obvious reasons as well. And you would think, you know what, my background, I’m a designer and I’m a creative, but I really enjoy the analytical side as well. And just seeing Einstein and seeing Elon Musk and seeing their lives and seeing what they’ve accomplished, they’ve done a lot of creative things.

But it always goes back to like the logical stuff, right? I mean, Elon is working on, like, space technology to get people to Mars once the Earth is completely destroyed or whatever you have somewhere else to move onto. But he didn’t start there and he started off like what was like PayPal. He started off with all these other different business ventures that he keeps compounding and compounding to get to that ultimate goal of kind of like saving humanity.

I look at him as kind of like the Iron Man of our times. So that just kind of gives me that insight to say right now. And today I would want to sit down with Elon Musk, maybe even be a fly on the wall and just listen to his the way he thinks, the way he idealizes different things and the way he structures his day and just understanding like how could you be like everyone else and compound as much as you’ve done in the same period of time that everybody else has.

And you’ve done 25 different things and all of them have been successful.

I see the good and so appreciate me here. I definitely appreciate you reaching out. I appreciate having you on the podcast. I think it was definitely a great episode. I think like you, woman empowerment. I mean, you entrepreneurism. And I look forward to seeing what else you’re going to accomplish and moving forward.

Thank you. Yeah, same here. Thank you so much for having me.

Appreciate it. That’s a grant over and out.

Host and Speaker Of Life Up Education TV: Natsune Oki AKA The Self Domination Boss – S2E27 (#55)2021-06-27T17:19:21+00:00

Founder & Owner Operator Of Blind Shade LLC & Observ Network: Javon Ingram AKA The Observe Boss – S2E26 (#54)

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Boss Uncaged Podcast Overview

“…know your terrain because you’re going to war. Know your terrain. We all are geniuses in areas, we all have pockets of intelligence, their overall people with high IQ and there are people that have pockets of intelligence in certain areas. I think people should always start in those areas.”
In Season 2, Episode 26 of the Boss Uncaged Podcast, S.A. Grant sits down with Founder & Owner Operator of Blind Shade LLC & Host of the Observ Network Podcast, Javon Ingram.
Similar to S.A., Javon is a graduate of the Art Institute of Atlanta and equally a serial entrepreneur with two businesses under his belt along with a podcast.
“I mean, the business savvy is understanding that’s a whole outside of what you were doing and being able to add it on, because lots of people will add on additional services, but they won’t do the research or they won’t have the things to support it. And it’s not usually associated. If I’m selling cars, I’m not going to be selling snowboards. Right. If I’m selling cars, I may sell tires, I may sell window tanning because they’re all relative to the one product.”
Don’t miss a minute of this episode covering topics on:
  • Knowing your customer and knowing what they need
  • A look at a successful work/life balance & morning routine
  • How a graphic designer went into owning a blinds & shades business
  • And so much more!
Want more details on how to contact Javon? Check out the links below!


Just speak to your Alexa-enabled device and say, ”Alexa Open Boss Uncaged.”

Also available on Apple Podcast, Spotify, iHeart Radio, Amazon, Google podcast, and many other popular podcasts apps.

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Boss Uncaged Podcast Transcript

S2E27 – Javon Ingram – powered by Happy Scribe

Over here. All right, the levels of some good, your video is good. All right. All right, three, two, one, welcome. Welcome back to Boston podcast. On today’s show, I have one of my old school classmates from college that’s a solo partner entrepreneur. And the funny thing is he just had like a whole episode of his podcast talking about the differences between entrepreneur and solar panel. But without further ado, Magavern, introduce yourself to everyone.

What’s up, everybody, I’m glad to be on the show. Thanks for having me. I’m John Ingram. You know, we go way back from from college days now. You know, we’re both entrepreneurs.

I have a few businesses, which is pro commercial accessories, which is a construction accessories company, and recently followed in your footsteps a little bit and started my observe network.

So let’s go back a little bit. So, I mean, originally you were we were in college together for graphic design. So that was like your first jump off degree. So let’s talk about how did you go from being a graphic designer to doing pro installations to create the observe network?

Oh, wow. It was a crazy, crazy ride and it actually has to do a lot of when we were in college and some of the things that were promised to us that I never received when we went to when we started at school, you know, and I got in there and I spoke to a counselor and yeah, we we have a name.

Was it a ninety two percent placement rate straight out of college and me being a sucker.

I was I totally believe it, you know, and and then, you know, we were going to get out of school and they say, congratulations, Yvonne, we finally got you a job. I’m like, okay, great advertising agency.

And my starting with it said, no, it’s going to be a Kinko’s for twelve dollars an hour.

I said, Wait, wait, what now? I’m in debt to you for all this money you promised.

You said you get me a job, but I was thinking something, you know, entry level, but a little higher up there.

And they were like, no, you got to start here. So around that time, things start to dwindle off. And I had a mentor, another entrepreneur that was like, you know what? Till you find a job and what you’re doing, come work with me in the window treatment business. I was like, OK, great.

Like, well, I’ll be doing install. And I was like, well, I’ve never installed a window treatment before and it’s time to learn. At that time I was making about thirty dollars for installing an entire house. I tell I tell some of my employees that now that are starting and they crack up laughing, saying they would never work for that type of money. But the thing was the value of the information. If I didn’t take that job, then I wouldn’t have the business that I have now.

Because I didn’t know anything about the field, I was introduced to it and I was willing to extend myself a little bit and, you know, use me, but don’t abuse me. Let me make sure I get something out of the deal. So that knowledge was worth all the money in the world. So then I started doing the installations. At that time, the Web business had dwindled off for me because. And the graphic design has dwindled off for me because I wasn’t getting into the agencies in which I wanted to get into.

And as far as the business goes, I was still getting my feet wet in business and I was struggling, reaching my audience, the audience that I went to, the top dollar audience that would pay.

I was getting more clientele that was like, well, I can get it online, you know, I could drive myself or DIY and establishing the value of it and differentiating the two when so many things were coming out at the time, you know, at that time they were starting to give everything away.

Hosting companies were starting to give away websites, and a lot of people were outsourcing it and doing things and. Graphic design went. Corporate, in a sense, you get what I’m saying, you’re more than anybody else. I get it because I’m in that space stuff.

It’s funny because I remember when you were going through that like that transition and like you think it’s like all your clients, you started, like, sending them to me. It was like, OK, I’m like I’m not saying you were tired of them, but you were just like, OK, I’m not doing this anymore. Parsimonious. So glad you brought that up so well.

Go, then. Yeah, those things where. OK. It is not administrative problems, the U.S. is one of these things. Oh, yeah, and it became a point where I gave up. I gave up, I think it was.

It was really mean more than anything else, I wanted to change. I feel like I didn’t get what I want to get out of the graphic design and some of the things I was doing. It wasn’t panning out the way I wanted to. So I did an assessment. I like to assess myself every three to four years, like fully assess myself. And it wasn’t going the way I wanted to. And at first I was bummed about it. I was really bummed.

But then I learned how to fail.

With lessons, you get what I’m saying with the lessons that you get from and the business, the business acumen grew in next space because actually when things was really rough for me, I would actually my car broke down.

I would walk five miles in each direction talking to every business about graphic design and what I can do from what I can offer their business as social media was progressing at that time as well.

And it worked. It worked for quite some time. But it taught me, of course, sales. It taught me how to have my soft skills, how to eliminate objections when it comes to sales.

So it opened an entire new spectrum for me. So when I stepped into the window treatment fully for myself, I was ready to go because window treatments when I first started, I didn’t start commercially. I started residentially. That’s in home sales. So you likability has to be all the way up. People have to really like you because there’ll be somebody who can beat your price. But if they can’t match how someone feels about you when you step out of their door, that sale is yours.

Yeah, I could definitely be cynical. I remember back in college, you know. The environment that we kind of grew up in, you kind of like we tell it how it is. So imagine you’re in a classroom and you’re hearing like teachers saying certain things that I remember you to is like arguing with teachers all the time. It was it was funny that I was in a room with you and I remember was like doing portfolio you was talking about like a logo and you guys were going at it.

So to hear that you took you took like less of a defense and you went to more office and it you’ve you’ve tailored it to where now you could deliver the package and sell it without having to go head to head with somebody is definitely interesting journey.

And is a skill that I had to learn because coming from New York and I come from a West Indian background, and if anybody knows the West Indian background, everything is extremely direct.

So it’s not I can’t say I learned soft skills at home, but I got learned. I learned it from getting knocked around in business.

And like you said, and before I would go head to head and sometimes it was abrasive and unnecessary. I needed to learn how to balance what I’m saying. Do you want to be right or do you want to get the W? You know what I mean? Do you want to do you do you want a resolution or you just want to be right there?

So I had to get rid of that. I’m right to learn. Well, the customer’s right or I can see another perspective. And being in the business field and needing to get on on the same page with my customer created another mindset for me. I’m glad you brought that up because I thought about that the other day, like I had a little trouble in school, but it was like it was like jailhouse rules.

It was like you were shagging teachers. But it was it was definitely it was a hilarious time. But see, you grew out of that is definitely a blessing as well. So, I mean, just going back into that topic.

Right. So what’s the worst experience you had? You said he was beating the street, walking five miles. So, I mean, you coming in cold turkey like you’re coming into someone’s business, they’re thinking you’re probably going to buy something and then you’re like, no, I’m not buying. So I’m trying to sell you something. What’s the worst experience you’ve had knocking on doors like that? Well, it was when my car had broke down and I needed I still needed to get out there and where I was living the bus schedule, it didn’t make sense to really get on a bus.

But I have to get off every stop to stop at the next shopping center or business avenue area.

So I would get to walking.

The worst experience I had, what was the most embarrassing anyway, is I was walking down the street and, you know, it’s a busy street.

So all the business owners are driving past me as I’m walking to their establishment. And I walked into this one like it was an insurance company.

And she said, well. She was very honest. And she said, you’re sweating.

I said, yes, ma’am, I actually walked here, I actually walked here and she was like, Yeah, we saw you on the road, you know, the guy with a full with a full three piece suit on and a laptop walking this far on this road.

It was it was kind of like an industrial area. And, you know, that’s usually a little bit away from everyone. So it was a long walk. As she said to me, well, if you don’t have a vehicle, if you don’t and you have to walk here, you look a little sketchy.

I’m like, well, ma’am, my car broke down. This is one of the reasons why I’m walking here, etc..

So I went into this whole speech. She like what I had to say, but she was messing with me a little bit. So she’s like, all right, come back for the check tomorrow. But if you don’t get here by nine o’clock, the deal is off and Andrew.

I walked into the building at nine 04 and sees it now. At this time, I know I’m late. So, you know, I was running right here and I messed up my good shoes and I’m there and now I’m in, if I may.

OK, OK. I’m just gonna tell I’m sorry. I’m not a fool. I don’t think she’s gonna think it’s a big deal, et cetera, et cetera, et cetera. She said, let this be a lesson to you, young man.

Deadlines, the deadlines. I’m not doing it, and I walked out of the devastated. First, how angry at her as a natural response, like, oh, it was only four minutes, but by the time that long walk home, I was like, you know what, it’s my fault. I committed long time and a schedule. No matter my personal situation, you have to honor your commitments. And what I learned that day, that kick in the pants she gave me that day, I kept to it.

And it’s helped me to become more successful in the businesses that I do.

Yeah, I mean, I love a story that’s a hell of a story. Yeah, and even in that time I got one of those other story. I discovered the power of me. And what I mean by that is I thought I could do business.

I thought I can you know, you look cocky, you coming out and thought I knew something, you know what I mean?

But life was kicking me in the pants and I didn’t come from entrepreneurs.

Everybody was saying, I mean, just go get a job with some benefits.

But I was like, no, I don’t want that. And everybody’s looking at me like, what? What’s wrong with you? And I’m like, why would you go that way?

I can do this.

And it became a struggle where even talking to some people, they look like they’re like, all right, once he once he fails, he’ll come to reality family members to like, you know, like once let’s let him drown a little bit like the water getting his nose once the water gets in his nose. He can come here. I can I can get him started the next job at the bank or wherever you get what I’m saying. So. I was defiant like you, like you said, I was under fire, like this is going to work.

Now, everything was going wrong for me. Like I told you, the car went out. I had a part time job that went away. I was doing taxes for I think it was all black and that went away. And the struggle was just it was just crazy and. I was at my last my rent was due I mean, this is this is maybe 20 years ago that my rent was due. Nothing was working for me. And I said to myself, and in three days, I’m not only Kahless, I’m homeless.

What am I going to do? I said, you know what, this has to work, I’m not coming home today without fifteen hundred dollars.

I’m not coming home if I don’t get it, and I said that to myself. So I put my laptop on my back, started walking another five miles a day. And I. Was discouraged at first, but the more I started to walk and the more I got into my this is going to work, I’m going to make this work, I’m going to make this work. I looked at a business. It was a a. A child play center with the inflatables, the slides and all that kind of stuff, I said this is perfect.

I’m not going to leave here until I get twelve hundred dollars from this person that owns this company.

No meeting. No, no. I just walked right in there, called. And I spoke to him. What I said resonated with them. I showed them what can be achieved and they went with it.

I walked out of there with exactly what I said I was going to walk out of there with. And I looked at the check and I I literally trembled a little bit.

I was like, wow. Do you mean I could speak what’s happening in my life into existence so I could do this one time I keep doing this?

Oh damn right, I can keep digging into my life and keep pushing forward and change in my reality. I think that’s when I learned there’s no fate but what we make. We have to make it for ourselves. It’s important that you bring that up because, I mean, in the past couple episodes that you’re like maybe the third or fourth person is kind of indirectly brought up, like the secret or the laws of attraction. And and I think a lot of people think it’s B.S., But the reality is that it’s real.

If you apply the actions, you apply the actions. You stepped out, you walked out, you got the nod, you came back. You walk them down five miles in that five mile journey. You were like focusing on the results, not focusing on what happened the day before. So when you got to know your confidence level through the damn roof, your delivery was probably flawless. You probably wasn’t sweating. You see them saying and then you gave them the results that they probably were looking for, but they didn’t know how to find it.

And then you walked out with the DanceSport pointed out exactly what you were going and thinking about. So, I mean, that comments to kind of where you were to where you are right now. So in in in the journey. Right. Like, what is your business structures like?

I mean, are you more of LLC s corporate sector? How is your. Because you got multiple businesses. How they structured. Correct.

Now that’s another thing that I had to learn that there’s three phases to.

To money, and that was that was a big thing for me and I got through listening to people online, there is earning money, there’s multiplying money and there’s protecting money.

So what I had to learn is your business structure is what protects your money. I was one of the biggest protectors of the money that you bring in.

So initially I was an LLC. And I was doing I was attached to my personal my personal information, and then I had to learn that’s not the best way to do it.

The business has to be independent of, you know, my business journey has been trial and error and kind of learning on the fly.

And then I started to learn about holding companies escort’s putting things together under one umbrella, especially when you have multiple businesses.

It’s the best bet. So when I started to do was develop a holding company. I put the businesses under those and keep myself as the chairman of the whole company, and I actually work in the businesses as well. So it’s basically under one umbrella that branches out into different aspects of business.

And it allows me to kind of synergize them and they can work together and make money together.

Yeah, I mean, that’s that’s insightful information. And I think a lot of people think it’s just OK to start with an LLC. And it is I must say, I’m a NOC. I rather have an LLC that have nothing at all.

The lease you get nothing, correct? Yeah, you get a little bit. But once you understand how to move money and manipulate money between EZCORP, see Korps and LLC and having umbrella companies and holding companies, the structures are completely different. And that’s why I like the billionaires, all the billionaires, because they structure it and they move money around. So they beat taxes at different times of the year and just people understanding their philosophy. Once you get on that journey, you’ve got to structure your things correctly.

So. Check and see when that journey started for me, I did I didn’t know all these things, the people, the business level, my business network level was get you an LLC. That’s where you start. And that’s what everybody was telling me.

And then I had to go ahead to file separate paperwork to get higher up ESADE doing the S corp.

Of course, when the money became enough for me to put myself on salary because at first I was just commingling funds left and right, left, right, left and right, and then having a right tax accountant tell you, hey, you’re going to have to separate these things so that you can get you can have your business more structured and then learning, of course, about business credit and personal credit and the difference between the two and how it’s not wise to exhaust your personal credit like you because you can’t use it the same way just because of utilization.

When you have business credit you’re using utilization doesn’t really matter as much. But of course, because you’re expected to use your business, expected to utilize it when it comes to personal credit, it’s the exact opposite. The more utilization, the worse the numbers become. So I think it was just a learning game for me and putting all the different pieces together.

So with all the different pieces, I mean, what systems do you have in place to manage and juggle all these different things? I have become very disciplined on. My time. Time management is pretty much everything, because when you when you don’t manage your time, so many things get left off.

And I don’t have a big staff. I have there’s a few people that work with me. I try to delegate some things, but I still like a little bit of control. And to be honest of what’s happening and the product that’s being delivered to the customer or.

So what I do is I discipline myself, I work on this for three hours, I work on this for three hours, and I work on this for two hours and juggle in between the two. Sometimes I move the schedule around. But right now I have about three businesses and I like to plan what I do in those businesses, honestly, two years in advance. Some of the things that are coming out now that I’m doing, I’ve been thinking about for quite some time and researching and formulating an idea of how to put it together.

So management of time is pretty much the most important thing that I do.

Oh, OK, so let’s define your three business structures, right? I mean, you have the installation’s, right? And that’s one. The other one now is the new observe network. And so what’s your third business model? Well, it’s actually it’s actually broken into three, so. Blind L.L.C. is a residential window treatment, commercial, residential and commercial company, so basically that was the first business that I started with, but it’s mainly for residential and it only handles window treatments.

But as I got as I advanced in the window treatment business, I noticed that there were a broad spectrum of other things that I can get into in the commercial aspect of window treatments and accessories. So what I did was I started pro commercial accessories that actually handles installation and furnishing of other items such as a.D.A grab bars for people in wheelchairs, the bathroom accessories, the bathroom partitions. We hang up huge projection screens.

So the little things that you will go into a hospital or or an office space and use, but don’t think much of it is what my company stepped into as an expansion from Blind LLC that you got your. Of course.

Yeah, because there was so much so many other things other than window treatments. So I was looking to expand the business because the window treatment lane is very competitive and we’re all getting pretty much the same price for the product.

So because we’re getting that you’re branding your sales is what sells the product, puts you ahead of everyone else, but if you can add additional pieces to that or you can handle you can become a one stop shop for a lot of other things, especially in the commercial space. It works better for you.

Yeah, I mean, that makes sense. I mean, the business savvy is understanding that that’s a whole outside of what you were doing and being able to add it on, because lots of people will add on additional services, but they won’t do the research or they won’t have the things to support it. And it’s not usually associated. If I’m selling cars, I’m not going to be selling snowboards. Right. If I’m selling cars, I may sell tires, I may sell window tanning because they’re all relative to the one product.

So for you to go into an office and say, hey, I’m going to do your blinds, and while we’re really doing your blinds, I see you remodeling your bathrooms or you’re doing something else over here. We have the accessories to fill in. It’s a win win situation. So, yeah. So this is Dove a little bit more into like the observe network. So, I mean, you used you were saying that, you know, you follow in my footsteps a little bit and you kind of took the bull by the horns and you created this network.

So let’s talk about like, what’s this network really about and what platforms are you on and what kind of media are you going to be distributing? Well, yes, I definitely follow in your footsteps because you gave me the courage to do it like I already had these businesses going, but this is something that always kind of called me.

I love information.

And I felt like one of the reasons why I started the Observer Network is because I am unhappy with the information I’m seeing. And it was actually 20, 20 that snapped me into it and said, hey, you go ahead, go forward and give it. Thing a shot because Mason has disseminated on the news, people are getting bad business advice, they’re not getting appropriate data, is getting skewed data, or they’re giving you one side of the picture and not giving you the entire Martin.

You do? Yeah, so you were saying that it didn’t give you the other side of the market? Yes. Signal Shapir. They have got to love you got to love tech. Yeah, exactly. So let’s pick back up where you left off. You’re saying that the information in the market.

Yes, the information is skewed or one sided. I feel like everything is being.

Politicized and weaponized, and they’re using information as a tool to divide rather than to uplift, and I think especially with entrepeneurs, information is vital. Information is so vital, especially small business owners. Information is vital. I mean, if you look at Warren Buffett, he says he makes his money off of the information that he gets. He has better information than everybody else. He analyzes that information and makes his decision based on that.

But if we’re getting doctored information or just a piece of the puzzle, we had a tremendous disadvantage in the business market and competing with other people.

So that’s what I observe network is geared towards observe news anyway, it is giving people information and let them make their own decision. I try not to interject my opinion too much.

I kind of just give them the data. But sometimes it’s hard not to do so.

Yeah, and I think with that, I mean, I think and I was definitely happy that when you could I remember you called me a couple of times you actually some questions. And I was like, OK, I was like, he’s blind, he’s blind. And I’m like, it’s coming. It’s coming. So then when you dropped it, I was like, OK, OK, I see him. So I was like, OK, let’s let’s just talk about I.

In that model, right, like what’s the next step for this network? I mean, you just started it, but like you said, you plan two years out. You’re a big plantinga. So for right now, you’re doing informational. What’s the long term goal, a long term vision of of your network.

Well, the long term vision I am creating in my own platform and inviting others on it, I’m just the spear, the tip of the spear. I am concerned about what’s happening on platforms and people being de platform for the type of information that they’re giving and.

I’ve noticed with stepping into this space, and this is one of the things I have been covering lately, is if you are an influence or somebody who operates online and you use these free platforms, your audience is not really yours.

They’re loaning 80. So it is imperative for influence of influencers and entrepreneurs that are in the digital space to follow their their subscribers, their customers, to their actual websites and to their actual email or subscriber list, because you can build platforms really easy.

We saw it in the early 2000s when we were when everybody was doing the Google optimizations. And then Google changed the panda. And people that spent years and hundreds of thousands of dollars to get to the front page of Google dropped off and dissipated.

The same thing is happening with a lot of these platforms. They are Chatel banning people, the platform, the monetizing people, and they have the right to do that because those platforms are free to you. And but they control how many people you reach. They control it when new notifications come up. So I think it’s imperative for people to have their own platform. So as far as I’m going with Observe Network, I want to create a platform that people can subscribe to that is free and uncensored.

So observe news is the first part of it, but there’ll be other shows as well with other personalities as well on the show, and eventually my plan is to slowly pull off of the other platforms and have one standalone platform and invite other companies and entities to come on and be on the platform and have their own voice and have their own controlled subscribers.

So you’re talking about your own platform. Obviously, we have Netflix, we have Hulu, and on Hulu, Hulu has an opportunity for you to create your own channel on Hulu. Right. So you talked about more so using something that already has a few million people, or are you talking about creating your own version of Hulu or your own version or like Forbes’? My own version, I would call it closer to. I think I would call it closer to Hulu than force to where people can sign on, they have I’ll be on the platform.

A lot of the shows that are connected to me will be on the platform. But I want to set up a system where. People can have their own on their own at it goes directly to them, their own funding, the framework itself is what they would be paying me for. But after they pay for the framework and the updates, that platform is theirs. This describers is theirs, is is do as you will with with it from there.

And I feel like these other platforms, that’s not the case. So I want to be where no one can shadowman you for something. You say the freedom of speech is there. You can say what you want when you want and let the market let the people decide if what you’re saying is true for one or or has any merit or not. Rather than Big Brother sitting in an office saying, oh, I don’t want you to hear that. No, we’re going this way.

I want you to go this way. And if you don’t go this way, we’re going to shut you down.

Well, that’s definitely interesting. So on your journey, right? I mean, we talked about college a little bit. We talked about, you know, growing up in New York, we always hear about the 20 years it takes someone to become successful, but it’s always perceived to be something that happened overnight. How long have you been on your journey to success? I have been an entrepreneur for about 20 years now, and I’ve been working and developing myself because we’re one of the main things that you have to do.

I met a entrepreneur and the first thing he told me is going to be he told me that you are going to be one of the most talented, unsuccessful people I’ve ever met. Now, I’m trying to impress this guy, right, because he has everything that I want. So he’s like the poster and he says to me, I see you do this, you do that. You do this, you do that, you do this. But you’re a jack of all trades, master of none.

You do everything OK. You kind of have to you’re going to have to focus on one thing, develop it and move to the next and let the other thing feed off. You’re going to have to develop yourself. Before you can develop a business, you have to develop your character before you can develop a business.

Yeah, you used to become an entrepreneur, before you actually have an entrepreneur. Eventually, your mind has to be in that space. I mean, unless you line everything up, it’ll start to work for you. So once I kind of soak that in, it helped me. Yeah, I mean, ever since he lost the light on. No. So what’s one thing you want?

Your finest people in my life? Definitely. Definitely. So what’s the one thing you would want to do differently if you could do it all over again?

If I could do it all over again, I would. In fact, the tour all over again, that’s that that’s an interesting thing, because if I change anything, then I’m not who I am and I like who I’m becoming. I like the trajectory I’m on, but. If I could change. Anything. Oh, you know, I wouldn’t change anything. The point is, is what may I tell you? The harsh criticism, the those people kicking me out of the office is what made me so I can’t say some of the some of the negative things that have happened.

I’ve been the best thing that ever happened to me because they shaped me. Your victories don’t really shape you. They make you feel good in the moment. But it’s your failures that shape you and shape your mentality. Like I gave you the story of when I went into that office to to do the website.

I came up with that check and I discovered the power of me. I still do that to this day. I have a client of mine that I walked into. I had no appointment.

I heard about the company, I worked right in there for the first three times I went, he didn’t see me. I just sat in his office, I sat in his waiting area and his secretary gave me an excuse until the fourth time that I went there. And he’s like, Are you the AT&T guy trying to sell me?

AT&T is like, no, I have a commercial accessories company and it’s an installation company and I want to do business with you.

He’s like, I thought you were the AT&T guy, that’s this easy gate. He brought me into the office and then I spoke to him and told him what we can do and how we can work together and how. He’s been a viable source companies, a large company to a viable source of revenue for my company for years now. So it’s a determination and some of the failures that may be kicking me out of the office be going through through that other project, it pushed me into the person that I am that they take no take no for an answer.

Don’t take no for an answer.

So which would you hustle that you’ve always had the hustle?

I mean, that’s one of the things I think that you and I, we’ve always had that commonality, and that’s why we’ve been friends as long as we have, because, you know, it’s always about who your circle and who’s pushing you, whether you talk to them every day. You don’t talk to them every day, but you see what they’re doing. And you like that. That’s that’s that’s fire, you know, say fire under me to kind of keep moving forward.

Right. So exactly.

So you come from an entrepreneurial family. I mean, that hustle has to come generically from somewhere. Man Like where did it come from? You know, I get that all the time, well, my family, my family, you know, I’m first born in America of my mother and father are Jamaican.

And I think some of that hustle comes from the island culture because, you know, they go at it. They always used to make these jokes about Jamaicans having 30 jobs.

Exactly. So I think that that I got that from from them.

And in my grandfather, my grandfather was a very disciplined man. And my early years I lived my mother lived with their parents.

And my my grandfather was a person that after six a.m., there’s no almost sleeping in his house.

That’s laziness. He would tell me school was a luxury for him when he was coming up, he had to buy time. He was old enough to pick up a plow. He needed to farm in the mornings and then walk 10 miles to school. That was that was his that was his luxury to be able to go to school.

And I’m like grandpas. I don’t even you I don’t want to go to school.

But he gave me a sense of discipline because he would make me sign my name over and over and over and over and over again. He’s like, Yvonne, I work at a bank if I see a sloppy signature.

I can tell whether this person is means what they say and if they’ll keep their word, your signature is everything. So he drilled me on certain things and he created a level of discipline and in me early on.

So you’re telling me come. I’m thinking like, so your grandfather is going to look back and be like only five miles. That’s it. You walking five miles. Why are you sweating? He’s looking at you. I walk 10 miles. That’s all was five. He would laugh at that story, he would say, that’s it, because you like you know, it’s Alex. So you say good bye bye.

Good for you. That’s funny, man.

But. Yeah, but as far as entrepreneurs know, there’s not a lot of entrepreneurs in my family, but they’re very disciplined, hardworking people, and I think that that helps me both boost my understanding of business.

And I take the same approach.

Yeah. So, I mean, it doesn’t have a commonality that you and I share. I mean, obviously my parents are from the islands as well. I’m from Trinidad. So, you know, in the island culture, its family is pretty much everything not to say in the US soil is not. But just in the small islands, it’s kind of like, you know, your aunts and uncles, everybody is all in one unit to a certain extent.

So how do you juggle your work life with your family life? Well, I think that’s the that’s the hardest part for me, because I get I don’t see you as much anymore, a lot, but it takes a lot a lot of hours and a lot of isolation to be able to to think on the level that I have to to be able to achieve what I’m trying to achieve. So I isolate myself a lot. But as soon as I can, I call everybody and try to jump back in and everybody’s like, you know what you mean, but.

Isolation has been good for me. So you’ve been isolated to to to a point to where your family is saying that, hey, they’re not seeing you anymore, right. Or you’re also you’re married as well. So what is your morning routine look like?

So you tell me you think you wake up pretty early. What’s your habits every single morning? See, the good thing about being married, my wife was very disciplined as well, so, you know, she she she she understands what I have to do and she does it as well. She’s she’s a workout queen, as I call it. She likes to work out. She works out six days a week. She wakes up at five o’clock in the morning to go work out before she goes to work.

So she lives a very disciplined life as well. So when she gets up, she inspires me to get up even when I’m tired, when I hear that door slams, she’s like, I’m going to the gym bag. I get up and start my day from there. So I usually start my day from about six o’clock in the morning. And I may work until seven or eight o’clock, sometimes even later on.

But I try to balance it, we have our date nights twice a week, and we we worked it out now with another character, a woman that didn’t understand the vision that I have.

It might have been a little bit more difficult, but like I said, she’s a very successful and driven person herself. So she likes the hustle.

I mean, it’s funny. I mean, the chemistry of your other half is a dynamic factor to your success. And I think a lot of people don’t realize a lot of times when you see somebody that’s highly successful, they’re kind of like I always compare them to their the Steve Jobs bill behind every Steve Jobs. There’s a Wasner somewhere. Right. And the wise is usually the other spouse, whether it’s male or female, whether it’s the wife or husband.

There is somebody else supporting that person that’s in front the camera. And if you don’t have that right chemistry, you have that right support like that’s going to be part of your failure in the long run, whether you like it or not. Correct, and see, my wife is a televise this type of person, so that’s always been beneficial to me as well, because I’m a person, I’m a go getter. I’ll keep going if you get what I’m saying.

Oh, yeah, and sometimes she’s like, Whoa! You need to rethink this thing. Stop beating your head against this wall. You need to go around the wall like, you know, sometimes you need to stop when there’s resistance.

I hear people say, never quit, never give up, never give up. But sometimes you need to quit and then you need to learn when to revisit. You get what I’m saying. Sometimes you need to stop because your approach is wrong. Sometimes you need to look another way. But if you’re so busy in the fight. Mike Tyson said it. Everybody has a plan until they get punched in the mouth room. Everybody has a strategy as they’re going to rule.


And what makes a good fighter is the ability to think and adjust. Why are you taking those punches? You got to be under the pressure, so she helps me get the exact. So how do you take those punches and tells me you need to turn this way? So in addition to your morning routines, I’ve been on this podcast for a period of time and I’ve asked people what books they’re reading. So by doing that, I decided to create a book club.

So this year, you know, the book club is launching.

So I’m going to ask you what books have helped you get to where you are and what books would you recommend and what books are you currently reading right now?

You know what, I don’t have a whole lot of time to read, so what I do is audio books. I do a lot of audio books. I might be doing maybe eight a month with audio books.

I have the audio subscription. So when I’m driving or any downtime, I like to feed my mind with good information. I’ve had a variety of books. The richest man in Babylon was a really good one for. I know if you heard of that one. Oh yeah. All the Robert Green book.

Exactly how like Robert Greene’s books, The 48 Laws of Power is OK. But I really like the mystery book about humility and learning from other people and staying in your lane and understanding your lane and growing from there. So I like mastery. The laws of attraction. Of course I liked. The five second rule. About doing things that you don’t want to do. But in the first five seconds, when your body rejects it, if you push forward, you can get over the hump.

So those were some some pretty big bucks for me. So you brought up a couple of books that I’ve read, every one of the books that that you’re talking about. I think the 40 Lhasa’s is one of those books that’s like timeless is always synonymous with jail. Right. It’s always been some people in jail read it for that long and they take over the Damjan because they read the book. But have you read the I think it’s the nine of the 50 law that 50 Cent co-wrote with Robert.

Have you read that one? Correct, I’m on my third 50 cent book, I like his books for some reason, they’re pretty good. It definitely he’s not grimy, but he’s very studious with his definitions and it’s characterizing of what should be done in business. I definitely see your point. I love 50 books as well. And your fifth your five second rule like that book is one of the books that I’ve made recommendations for in the past, like 12 months repeatedly.

Could it just it makes sense. Like you said with your wife, she wakes up at five o’clock. You may be hesitant to get up and you count to five and you’re like, well, shit, I’ve got to get up. I got no choice but to get up. And that five seconds is only five because your waist and after that, you’re on the move. Now on the move. Exactly, Nancy. One of the things I like even bringing back the 50 Cent is there’s a level of viciousness that you have to have in business if you don’t have somewhat of a predator mindset when I mean by that is the strength and will try to capitalize on situations and push yourself forward.

If you’re passive in business, you won’t make it.

So that’s one of the reasons why I like him. But when you were saying about. The discipline, yeah, the five second rule, it has helped me a lot because sometimes I don’t want to do something you don’t feel like doing it. You might make a million excuses because your body isn’t is in self-preservation mode.

So anything that you deem taxing or or that will cause any type of pain, your body, your mind will create a scenario for you to reject it and.

Pushing past that barrier has helped me a lot. There’s helped me a lot. So I don’t start when I’m tired, I start when I’m done. As has definitely room. So what do you see yourself in 20 years now? In 20 years from now, I have a plan to retire, semi retire anyway.

I don’t see myself living in the US at that time, I think I’ll be bouncing back and forth from different countries. I’ve always wanted to live abroad and I see the business, especially the media business, growing to a point where it’s a national network and from their international. Well. So that’s my plan to to grow the observer network to the point where it’s a media conglomerate, a global media conglomerate.

I know people don’t like the word conglomerate anymore, big business, but that’s that’s one of the main things where people get in business they want to grow.

Well, yeah. I mean, how far do you want to grow? As much as possible. That should be everyone’s answer. Do you want to get in as strong as possible?

How wealthy do you want to be? As well as wealthy as I possibly can.

Yeah, well, in a time frame that you have to deliver to people say. Correct, I’m leery of people that say I just want to be comfortable. I always feel like comfort is where people go to die, that’s permanent, this kind of death bed is a death bed of your dreams and aspirations, your growth. That’s a death bed right there, because once you’re comfortable, there’s no there’s no dreams. There’s no aspirations to push you forward.

There’s no fire. You’re OK.

Yeah. Yeah. Or, you know, when I fire, I mean, so so slow down. So we with ourselves moving technically, you’re still if you’re still you’re dead. So I definitely understand that.

Yeah. That’s a good way of putting it. So comfort is not something I’m looking for. I’m looking for I’m constantly putting myself and the businesses under new forms of pressure, like I said, expanding with new products, stepping into the new arenas, facing new challenges. And it helps me to continue to grow. If I am addicted to anything, I would say I’m addicted to growth. That’s very important to me more than money or that even the businesses themselves, the growth, the journey is what really makes you.

No, don’t do the journey and you get straight. Have you ever heard of the Jewish proverb about the lobster? And so it’s it’s a Jewish proverb that says lobsters only change their shells and grow into shells when they’re under pressure. So as they begin to grow and they become under pressure is when they change. So so he was like, think about growth the same way for for for people in general. If you’re not under pressure, how are you going to grow?

Much like a lobster of the lobster doesn’t feel any pressure. It will stay stagnant and it won’t continue to grow and it won’t change its shell to another shell. So it’s the same thing with humans. If you don’t feel pressure to a certain extent, if you don’t have deadlines, if you don’t have goals, you don’t have things to achieve or something else to achieve, you become still water. And, you know, stagnant water is like water.

You can’t drink, but moving water you can write. So just understand the differences between those things.

It’s something that that you just brought to to work the focal point that I think people need to listen to and hear to. Yes, because it’s very important to put yourself in difficult situations, like even in my company, we take on projects that we’ve never done before we let. Of course, we know that we’ve never done them before, but we instill confidence in our customers that we can handle the project and then we go from there and even in my personal life to put pressure on myself to do different things and try different ventures.

I hear a lot of people say to me that, hey, you know, when you walk in on certain things, keep it quiet, you know what I mean? Work, work in silence.

I like that to a point, but to be honest, I like to put it out there.

I like to put dates out there. I’m going to do this at this time and let it be known. Now, if I fail, if I take the embarrassment. But if I don’t put it out there, in my opinion, if you don’t set a goal for you to reach.

Because I’m competitive, so I got to compete with myself. All right, you said you had this on Tuesday and it needs to be done by Tuesday. If you don’t put that out there, if you’re not willing to risk failing to succeed.

Yeah, definitely. Definitely.

So what apps or tool do you use in your business that you would not be able to do what you do without. There is a lot of estimating software that is extremely important to the commercial accessories company, and there is like there call plants with blubbing, there’s a lot of apps that help us look at blueprints and be able to take measurements and dictate what’s happening.

On a project or a new and upcoming projects very easily, because if you’ve ever seen blueprints like 60 pages and they’re huge and you have to be able to find what you need and be able to get the correct information from it very quickly. So that’s one of the most important tools that we have, is the estimating software for the commercial accessories company and then we use other platforms to find the bids. That’s another important aspect of it, too, which would be something like Plan Hub, where you can go on there, you pay a subscription and they actually find and put together all the bids that are happening in your area in a geographical and geographical area.

So you can put in one hundred and fifty miles, two hundred miles an election on all the projects, who’s running the projects, who are bidding on the projects and what they need from you.

And it’s a great way to get your reputation out there if you’re in the commercial space for people to know that you exist. Because even if you don’t get the bids, because they’re going to they’re going to get three or four bidders on every project. But if you don’t get the bid, they know about you next time and they’ll send that information to you. So as far as the window treatment, the commercial accessories, those are the most valuable. So as far as.

So, look, I’m just thinking about something that you just said, right, so and it kind of off topic. Off topic. So kind of you like your networking, your networking group, your networking model.

I would think that you would probably talk to builders, developers, real estate agents, interior designers. Is that pretty much like your core network of people that you’re talking to to get these deals? Yes, you’ve hit the nail on the head. Interior designers, real estate, real estate people, brokers, yes, construction companies is where these deals come from because a lot of times in the commercial space.

There’s owners and there’s the general contractor, and then there is the subcontractors, which I would fall under. So you can’t really get directly to the owners, but you can get, of course, to the next person in line, which would be the architect through the architectural firms. The general contractor is the one who releases the bid because they are bidding directly to the owner. That’s who actually gets the direct bids. The sub bids where I would fall on that goes directly to the general contractor and he will make the decision of which ones he used because he’s also bidding for control of the project itself.

So your general contractor is your project manager. And I submit my bid to the project manager and the project manager puts the final number to get the whole thing together. He puts that together and then we submit it to the owner and the owner will have multiple general contractors that is trying to use. So everybody is bidding to get on this project. So. So anyway, so it’s funny that you just sit back and I’m thinking visually in my head.

So just to kind of talk in graphic design terminology. Right. Which you for a second here. So essentially the owner is the CEO, right?

The contractor is the is the creative director. You’re the art director and you’re delegating geographic design. Yeah, that’s it, that’s that’s the hierarchy right there. Exactly. And it actually applies to a lot of different types of businesses that you caught that. But that’s the that’s how it’s done. And as far as the subcontractor, I would submit my bid to every project manager gets that bidding on the project.

So when it goes to the owner, I’m included in each bid. But I’m not the only person doing that. I’m competing with everyone else in my space. But it’s a great business. And I and I appreciate the construction industry is very hardworking, very detailed, and we’re building a Latin America now, so it’s a good thing.

Got it. So if I’m coming out of high school, right.

And I’m graduating and I’m in college or I’m graduate from college or maybe I’m 45, I’m 60 years old and I’m leaving corporate America, what words of wisdom would you give to me as an entrepreneur starting out?

What things would you tell me? First thing I would say is know your terrain because you’re going to war. No, you’re Terrane. We all are geniuses in areas, we all have pockets of intelligence, their overall people with high IQ and there are people that have pockets of intelligence in certain areas.

I think people should always start in those areas. I think that you start there and you branch out. Because your business acumen has to grow. With your knowledge of your niece. So if you already have knowledge in a certain area and there’s a market for it, go that way. And I would also tell people stay away from misinformation. I think that follow your passion that everyone keeps saying is misinformation. I think you should follow your mind and bring your passion, which you bring passion to what you’re doing.

You don’t you don’t do because of your passion. And that is a recipe for failure, if you like, if you’re passionate about was it organic art, that does not mean you need to start a business in it. The market has to be there for it. I’ve heard people, you know, I’ve talked to people. Oh, yeah, I had a dream and I started this or, you know, my cousin was doing it, so I decided to do it or or, you know, I hear a lot of different reasons why people start businesses or I just really like it.

That’s not enough. There has to be a market for it and you have to be able to adapt to what’s happening. And you should start with something that you do know or you’re familiar with or have a network with and build your business acumen, because once your business acumen gets to a certain point, you can step into any other field. But if that business acumen is not where it needs to be, you don’t understand business language. You don’t have the ingredients to make a good cake.

You just make a mess.

Yeah, yeah, yeah. I definitely appreciate that. I mean, and if you really think about what you just said in comparison to any successful and I’m not talking about Millionaire, I’m talking about like billionaire daimio trillionaire success. Jeff Bezos an example of that. Right. He kind of started off selling books and now Amazon sells kitchen sinks.

Right. They sell them everything and then everyone must have the same thing.

Elon Musk started off on kind of the financials and then he kind of went this route. Then he was in cars and now he’s going to Mars. So it’s like, what’s the point? You have to understand business and how to sell this and how to raise equity and everything else. So I definitely think what you just said was hella fruitful going into to the next question. I mean, how could people find you like what’s what’s your web handles, your social media accounts, your URLs?

Well, you can find me on Facebook, Twitter. And Instagram at Observe Network. At Observe Network, the best place to find me, you’ve got mail. And a YouTube channel as well, observe network. All right, so this is going to the bonus round, right? So this is one of the questions that I was looking forward to here.

What your answer, because I was like I known you. I’ve been around you for a long period of time, but I have no clue what the hell you’re going to answer. Right.

So if you could spend twenty four hours with anybody dead or alive, uninterrupted for 24 hours, who would it be and why?

How many is a few people when you pick one man. We both love?

Oh man, that’s hard. Who would I spend time with? Malcolm X.

Malcolm X, I got to be honest, it would be Malcolm X, I still look at some of his old videos to this day and his delivery.

Of what needed to be said and the way he can answer a question and by answering the question, expose your intent for asking the question, because you have to remember what he was dealing with at the time was extreme racism and a disrespect for the the the black man’s IQ.

So he would be targeted questions, questions that people thought would stump him. And you could actually see their face change in the interview when he was able to answer the question articulately and expose the intent behind what they were saying. So as far as a prolific speaker, I would have to say Malcolm X..

Well, it’s funny that that, you know, of us are martial arts guys.

So I was going to say Bruce Lee. Oh, yeah, yeah. Bruce is another. Yeah. Bruce is the beast to.

It’s funny that you brought up Malcolm because I recently was watching Netflix a night in Miami. So, you know, as I’m watching, like, these documentary style movies that that are like really big now. Right. And I’m understanding that like this, Ali, there’s Malcolm, there’s Sam Cooke and there’s this Brown. And I’m like, OK, one. I didn’t even realize that all four of them were interlocked like that.

I’ve seen video of Sam Cooke and Ali. I’ve seen videos with Lee and Malcolm, but I didn’t know all four of them were like in a unit like that. So I started researching like I mean, just look at like what’s their networks looking like. Right. But, you know, birds of a feather flock together. Right. So I’m looking at a gym is like at 40 million right now. That’s like that’s a total net worth. Then I’m looking at Mike Lee and I think Ali was like 80 million or something like that.

And then I look at Sam Cooke and Sam Cooke is like, I have a whole newfound respect for Sam Cooke like that. Do if you don’t if you get a chance like you want to talk about something.

And if you look at Sam Cooke, what he did back then and he owned his record label, he understood the model of royalties or he had artists under his label that were complaining about they wrote a song, but they weren’t getting airplay. So he was like, OK, we know what, let’s sell it to these rock bands. Let’s sell it to these other groups, because we know that they’re going to get on the top of the charts.

But you as a writer, you’re going to get royalties. So imagine getting royalties and thousands versus 10 million. Will this group of people are going to take it to ten million versus your group is going to keep it at ten thousand.

So he facilitated hearing it into another genre to make it a top Boort top seller on the Billboard charts to eat on the royalties. So his network, when he when he passed away, was like the equivalent of a hundred million dollars from, like forever ago.

And then. Yeah, and then I look at it malkia, I’m OK. Malcolm is the anomaly in that equation. So you have three millionaires, right? About multimillionaire’s, like ten million dollars is like where you should be if you’re going to live off of that forever. Right. And then Malcolm, his network was one hundred and fifty thousand. I’m like, what the like how is that even. So the money but you see, that’s one of the things that was happening in that time, and I like that time better than what we are doing now as far as protesting and and speaking about injustices, because at this point.

Well, back then, the entertainers and the football stars and people that were making a certain amount of money would funnel money to Malcolm X and Martin Luther King.

That’s how like even Harry Belafonte, Harry Belafonte was beloved by everyone.

He wouldn’t speak on social issues, but he funded most of the movement to get that money and fund a lot of the different movements. And so did Jim Brown, Sam Cooke and a lot of other people as well.

What’s happening now?

I feel like a lot of misinformed entertainers are being pushed to the forefront to speak on things where we really need a Malcolm again, we really need a Martin again. You get what I’m saying, someone who is focused on these things. Yeah, yeah, definitely, I mean, I definitely agree with you with that, but it just blew my mind. It’s like, you know, the part of like wealth is to leave behind essential legacies for the next generation.

Like you’re building up wealth to continue to help next generation to take it and to inspire them to create their own next generations of wealth.

And they just kind of blew my mind at three or three or four of these guys were multimillionaires and obviously three or four of them have died. And the one that you point to when I was probably most influential for the cause or influential as far as rights was the one that had the least net worth, which was completely crazy. And see, that’s one of the things that this generation will have to change, where your speakers and your people that are front line in certain issues are not going to be going to be in positive light with the establishment.

And let’s be honest, we get our money from the establishment. You understand what I’m saying?

So if you’re bucking the system, if you having someone buck the system, you need to take care of them.

They said Martin Luther King died with five thousand dollars in his account. That’s a shame that somebody should be one hundred billion, whatever we could get. He should be getting the five thousand.

It’s crazy, man. So. Last question for you, right? What is what is your most significant achievement to date? My most significant achievement to date. To be honest, I’m very proud of myself, have been able to step into this podcasting arena.

Because I have had no experience with it at all, my other companies. Of course, I told you I worked for someone for quite a bit of time.

I developed myself in these industries and then just kind of slowly adapted small pieces, extra parts to it to build it up. This stepping into the podcasting and blogging and the media side of things I’ve never been into before. What I’m doing now is strictly me paying attention to other people and analyzing the terrain and learning what needs to be done.

So I’m a bit proud of myself for being able to stretch out outside my wheelhouse. Yeah, yeah.

I definitely commend you as well to it. I’m happy that, you know, I sent you that clubhouse invite and you signed up. So I think we should probably take this off podcast and take an old clubhouse. Whenever you get an opportunity to just kind of miss that space a little bit around. I think it’ll be interesting to kind of hear you and I kind of go back, back and forth just about business. It’s about strategies on clubhouse. So I look forward to continuing this podcast in that space in addition.

So I’m going to give you the microphone.

Right. This is what I usually do at the end of my podcasts. I give the person I’m interviewing the microphone so you can ask me any question that may have come up during the journey of this podcast.

Mike, you’re. Oh. One of the main things I want to ask you is you work as hard or even harder than I do.

How do you manage your day? Because when I speak to you, you have a lot going on.

So how do you manage your day to day? And I know you have a young son. How is that? How do you do everything?

So, I mean, first of all, like to your point, before I used to do everything and everything is not what I needed to be doing. So now when you talk about doing everything, I’m doing everything with one purpose. So right now I am 100 percent, 100 percent of my focus is all into like the Boss Cage podcast and everything that’s associated to it. So I have a lot of systems, like I’m a real big system guy.

And then also, like my wife is a real big she’s an analytical thinker. She’s a treasurer of a software company. So like like we’re always working, but we’re always having these conversations about how could we systematize things. So that’s how like in this world, how I’m juggling it, because a lot of times I’ll have something. And, you know, obviously her being the treasurer, she’s really big into Excel. So over the past year or so, I really drove into Excel and understanding the formulas, understanding the structures of what Excel could really do.

So now I’ve been putting everything in Excel in from Excel prime example. What I use Excel for which most people may not use Excel for is I’ll take and this is like a jewel that I’m going to give away right now. I take bits of content, right? Whether I’m writing a book, whether I’m skipping a podcast, whether I’m talking about Post and I’ll make columns for this content and then I’ll make columns for additional information for like my book club.

I have the books, I have quotes from the authors, I have the book description. I have the rankings of the book, the reviews of the book. I have all these columns of data.

And then what I’m doing is I’m creating tabs and I’m running formulas to do variable information of these columns, to create new content for my content looks to be very fresh, but I’m scripting out all my content and his large Excel sheet and then I’m taking it and I’m fragmented over. So for Twitter, I’m saying, hey, I want you to count the characters in the cell. If the characters in a cell is longer than 250, then it shows me that, hey, this is long enough to 50 that I can go in ensuring in the original cell.

And then I could have a Facebook, then I could have an Instagram, and then I’m associating each one of these cells to images as well. So when I export out this tab, I’m important to invest V with images, the comments, everything associated to it. So it’s like I go from having one piece of content to 300, 400 pieces of content like that. That’s awesome, because I’ve looked at a lot of your stuff and your stuff is always visually amazing and well put together, even I was looking at some of your books that you have out as an author and everything is well thought out and well put together.

And and I always say me, Schnall knows how to get it done. But like you said, it’s is segmenting and having a system in place. And you’ve always been a systems guy, as far as I understand.

My next question, the merchandise. Are you designing the merchandise yourself or do you have to put together a team? So it’s a combination of both, so I originally wrote a book that had three hundred and sixty five quotes and it was a book that was going to release like a self empowerment self-improvement book.

I was like, you know, scratch that. I sort of be releasing that book as a book, as a tabletop desktop. I took all the quotes like, for example, this one, the affirmation. I am fearless. I took all those quotes and I systematized I put them into an InDesign document and I pulled in the CSV file and populated the entire document with all these quotes. So the headlines automatically flow to great. The titles automatically flow to white Ariel and they automatically force justified.

And then I exported those out. So I had three hundred sixty five designs. Like that, like that. Wow, that’s very clever. Yeah, just like that. So to your point, I mean, now I’m excited. Like I just did a graffiti piece last night just playing around. I may make one off pieces like as I like my downtown from drawing something or whatever, but like all my pieces that I have in my storefront right now, they’re all from like different quotes, different statements that I’ve been collecting in an Excel spreadsheet.

And I was just figuring out what’s the fast? Because, I mean, obviously, if you want to create these things, if you want to create one, design may take you 15 minutes an hour. Well, I’m doing three hundred sixty five of them, which just three hundred sixty five hours that I’m not willing to sit down to create this systematize.

Exactly. Wow, that’s that really shows how systems can push and propel something forward in a in a short period of time, because when I look at your branding and your merchandise is really amazing.

It’s really amazing.

I definitely appreciate that. And to think it’s I’m not even like marketing that stuff right now. I mean, it’s kind of like it’s all part of like my focus is I want to help people and understand by giving. You’re going to get in return. So that’s already sitting up there. That’s already there. So as I post a sprinkle here and there and, you know, as I get more a place like my nexus and I’m working on it like video systems and there’s a particular plug in that I have access to that allows me to create a video.

Like I could have this video on YouTube and it’ll be a little dot right here and a little dot right here. And while this video was talking, you can click on a dot and make a purchase like. That’s the next part of life. Yeah, so like this shirt would have like a little and while you watch. What’s it look that pops up? It’ll show you the product and to show you the price and why you wanted to be hit by now.

So that’s the next thing to my point. I like to create systems that I know what the benefits are. And I’m not about a short term game. I’m not the long term game. So I’m thinking about obviously you make money now. You have to live, you have to survive. But I’m thinking about once all these connections of all these dots come together. That’s when Monopoly would then expand infinitely, so I’m creating content now that I may see benefits for three years from now, I’m getting paid in the journey with two or three years from now, I may make a million dollars off my shirts.

Exactly, exactly. So it’s the process you’re trusting and putting together and putting things together, and that’s one of the most the biggest part of business is trusting the process and putting systems in place to succeed.

Yeah, definitely.

Definitely. Well, I mean, you’ve got no other questions, man. I mean this. Why you’ve got another one.

One more question for your favorite book. Wow. What’s your favorite book? Believe it or not, my favorite book of all time is Sun Tzu, The Art of War. Point blank. You know what?

I forgot all about that. That is really a good one. You know what? It’s his observations. Observations are extremely important. Paying attention to the twists and turns of life and what you can benefit from observation. Take you to the next level.

Yeah, I mean, that book is kind of like the the strategy Bible. Right. And obviously, it’s kind of like Shakespearean when you read the original version is like trying to translate Shakespeare from from like an Asian culture. But like there’s so many variables of that book and so many break that it’s kind of like the Bible. The Bible had like 35000 different versions of it, the of war to 35 different versions and rewrites and everything else to it.

But the bottom line period is it’s 13 chapters that kind of pick business strategies that are coming from war strategies. Right. Like the divide and conquer. I mean, divide and conquer is not necessarily a negative thing. It’s kind of you can look at divide and conquer as I’m dividing and conquering my time.

I don’t want to spend all this different time on one thing. So how do I divide that time up? I’m going to outsource the same principle. I’m dividing and conquering, but I’m doing it in a positive way. Correct, correct, because to be honest, that that’s the only thing that you can buy back its time, so you have to be able to rightly divide it and use it to your benefit.

Because if you’re not if you’re not, if you’re not using it for your benefit, it’ll go to your detriment.

It’s one of the other is two sides of the same coin. Yeah, it’s all energy. You’re right about that.

But I definitely appreciate you taking time out of your morning schedule, man, to get on the podcast. I mean, I’ve been wanting to get you on the show for four minutes, so I’m happy that you finally stepped up to the plate and came on the mike and burned it down.

And, you know, and I appreciate you having meetings.

That great man that’s over. And now.

Founder & Owner Operator Of Blind Shade LLC & Observ Network: Javon Ingram AKA The Observe Boss – S2E26 (#54)2021-06-27T17:18:10+00:00

Founder and CEO Of CedarTree Worldwide, LLC: Myrna Clayton AKA The Ambassador Boss – S2E25 (#53)

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Boss Uncaged Podcast Overview

Founder and CEO Of CedarTree Worldwide, LLC: Myrna Clayton AKA The Ambassador Boss – S2E25 (#53)

“Embrace your gift and your uniqueness. Embrace that, and then perfect that, because that will make you your money. That will make you have freedom, that will allow you to open doors that you never could have imagined.”
In Season 2, Episode 25 of the Boss Uncaged Podcast, S.A. Grant sits down with Founder & CEO of CedarTree Worldwide, LLC, Myrna Clayton. A company that provides music cultural exchange events and programming for world peace. A creative cultural arts ambassador, Myrna is a strong advocate for multi-cultural exchange, leveraging the universal language of music to help nations’ citizens experience the value of differences — and to open up pathways to embrace similarities in a post-pandemic world, set for world peace.  Myrna Clayton is a singer, performer, bandleader, songwriter, producer, and social entrepreneur. She is also the founder and Executive Director of SHOWAbility, a nonprofit organization that supports individuals with visible and invisible disabilities, and advances disability performing arts and performing artists.
“I’ve been singing since I was five and I recognized later on that it was a gift. When you’re complimented by things and just things that come naturally, you don’t really know. But you kind of discover later on that it’s a gift.”
Don’t miss a minute of this episode covering topics on:
  • The power of finding and recognizing your gifts
  • Life as a cultural ambassador
  • And so much more!
Want more details on how to contact Myrna? Check out the links below!


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Boss Uncaged Podcast Transcript

S2E25 – Myrna Clayton – powered by Happy Scribe

The report here. All right, three, two, one, welcome. Welcome back to Boss podcast on today’s show. It’s interesting because, I mean, she’s an industry legend, right? And I’m going to give you a little bit of like of who she is, and then I’ll let her fill in with all the details. So she is a cultural ambassador for one, right? She’s a singer and performer. She is a producer, a non-profit leader, a social entrepreneur, a singer, performer, producer again. And you think about that, right? I said that twice for a reason. And then she’s also known as the American song-bird. I’ve deemed her the ambassador boss for obvious reasons. So without further do, Merner, the floor is yours.

Who are you? Wow, that’s that’s pretty. That that sounds good. Thank you. Thank you very much. Well, I am a creative cultural arts ambassador, and right now I’m deeming myself the performing arts pacesetter for post-pandemic live performances. That’s how I’m doing myself. But in addition to that, I am also a strong advocate for cultural exchange and for performing disability performing arts performing artists.

So let’s set the stage right now. Anyone that would look up your name, they’re going to be completely flooded with, like who you are and what your legacy. So, like, just to just tell a little piece of like, who are you and what have you done for your entire life?

My entire life.

Yeah. I mean, the reality is, is that you were born to do what you’re doing. So let’s talk about that.

OK, well, I’ve been singing since I was five and I recognized later on that it was a gift. When you’re complimented by things and just things that come natural, you don’t really know. But you kind of discover later on that it’s a gift. And so I was taught to go to college and get my master’s degree. So I have an MBA and worked in corporate America in marketing and marketing research, and so went along that path and then discovered that my ladder of success was on the wrong wall. And so I had to come down and move my ladder to the right wall, which is recognizing that space that made me most happy. And performing and singing is what made me most happy. And so I shifted and went in that direction, change careers and went in that direction. And so I’ve been performing a bandleader, solo artist, traveling around the world and kind of just kind of enjoying what I do and figuring out how to do it in a better way, in a different way than many of the artists that I’ve seen perform because I started in this career later, you know, than many others.

So, I mean, I want people to understand that I mean, you hear about artists and on a local level versus like a national level versus international level where you’ve had the pleasure to, like you said before, fly around the world. You had opportunities, I think, in Russia. So I’m not going to talk about that like that journey. To a certain extent. Most musicians or artists are content being in their their their country of origin but you seem like you’re more content being more of a global image.

Well, you know what? It’s funny. I can’t say that artists are content being in their local area. I think that they just don’t know how to get out and go further. And I’m I have the attention span of a gnat and I’m curious as a bird. And so I’m like, OK, there’s something else that has to be done. And in addition to that, and I have to give props to the Lord Almighty, because I actually heard in my spirit, worldwide ministry and music and ministry was not church, ministry was nations and that was very clear. That’s all I knew at the time. And so that was, you know, next year will be 20 years and is at that point that I knew the direction was international and and worldwide. And here’s the funny thing. I began asking people in the Atlanta area, hey, who books international, you know, asking questions, curious, how do I do this? Where do I go? And and I kid you not everybody that I asked said, I don’t know. When you find out, you tell me, you know. And so at that point, I decided to leave Atlanta for a minute, however long it was going to take. And a friend of mine invited me to come to D.C. She said, you could come here, you can stay, and you have a place to stay. You got food to eat and at that point, I was like, cool, you know? So I left Atlanta and went there thinking that I was going to ultimately get to New York. And while there, I began going to all the jam sessions so nobody knew me. So I began to go to all the jam sessions that performed so that I could get to know musicians and performers and everybody I. I was asking, do you know who books and I was that’s that was my focus. Do you know who books international? And while I was there, this gentleman said to me matter of factly, the State Department don’t you know, like know who would know that only people in D.C. would know that, you know? And so that is how I ultimately became aware. The State Department books performers to travel abroad. Now, my job was performing abroad before that, and that became through relationships by my tours to Russia, actually came while I was in D.C. and it wasn’t through the State Department. But I was. But because I was asking everybody that uncle, who do you know that books international, that that’s what started coming to me, you know? And so so that’s kind of how it started and how it moved in that direction.

Hmm. That’s interesting. So, I mean, obviously, when I started off this podcast, you know, I labeled you multiple different things. Right. And this this is like the perception of the world viewing in on you. So I’m going to ask you a question based upon your personal perception. If you can pick three to five words, define who you are, which three to five words would you choose the.

Ambassador, cultural ambassador, that’s two words, advocate. For underserved and underrepresented and ambitious. Of follower of Christ.

So being being your ambition, I mean, obviously ambition comes with a heavy baggage of weight behind it, like everyone that thinks about ambition, things about climbing up a corporate ladder or buying something, selling something, monopolizing something. So in your business, like right now, like what are your current ambitions?

My current ambition in my first of all, my business is all about cultural exchange. And so in that being about cultural exchange and the exchange of music, the exchange of of of entertainment worldwide, globally and the why is really wanting to build curiosity and interest around world peace. And that sounds like you want world peace. Is this a pageant? No, it’s not a pageant. There’s so much going on that’s totally out of our control. And so when I travel abroad, I’m representing three entities. When I travel one, I’m a woman, too. I’m a black person. Three, I’m an American. Depending upon who I meet, that’s a positive or negative. And so I’m going in saying, hey, you should be able to talk about these things in a different way. And so when I went to Russia, they actually that the consulate wife came to me actually and said what you said from that stage was more impactful than what we’ve been able to do in months, because I’m not a politician. I’m not someone who is going to go in and I’m talking people to people. I don’t have a public, you know, public I’m not elected. And so it’s about that it’s about that cultural exchange and it’s a global market. And I’m using the universal language of jazz, the universal language of music and jazz is perceived because of its improvization as the freedom music, you know. And so all of these things from a marketing standpoint are buzz words that really have authentic meaning. It’s not hype when we talk about it. It feels like hype, but it really resonates with people. And so because of that, we have the opportunities to to really make make things happen in a different way for other cultures, including America. Here’s the crazy thing. When I go abroad, I represent America. So that’s why I’m called America’s songbird, because they need to know that I’m American will. Other countries and other citizens are getting cultural exchange, but we in America aren’t getting cultural exchange, we aren’t getting to see the benefit of other cultures, not mind you, people live here, but we don’t interact with them. We don’t know anything about them. And one of the things that I say, because I have a show and let me know what I’m talking too much. I have a I have an event that’s called Atlanta International Jazz Artist series. And I feature international artists that are based in Italy, a top international artist based in Atlanta. And my whole goal is to have that cultural exchange for Atlantans to experience other cultures here. And yes, I’m doing what consul generals are supposed to be doing here in Atlanta. But OK, that’s all right, because I’m a cultural ambassador. My title has been I’ve been given that title by the State Department, and so I take that seriously. But one of the things I say each time when I’m presenting an artist is, look, if you don’t like Mexicans, then stop eating Mexican food, because if they had not come to this country, we would not be experiencing Mexican food. If you don’t like Chinese people, then stop eating Chinese food, because if they weren’t coming here, we wouldn’t experience that if you don’t like black people, stop eating soul food, stop eating Southern cooking, because it wasn’t for us being in this country, you wouldn’t have those benefits. You go to any other country. It doesn’t exist. And so that’s where I am in terms of really bringing to people’s attention the value of differences. That’s important. And once we understand and value differences, then we can then embrace our similarities and come together and and kind of be OK with OK is cool, is cool, you know, but it takes that that exchanging and that curiosity to to go there as a matter of fact, passports. You know, if a person has a passport, then we know that they’re interested and curious or those people who want a passport. So that’s that’s what my business is about, cultural exchange.

So I mean, in that I mean, obviously, you give it a lot of insight into finding that answer, but it kind of brings me to kind of like social awareness. Right. To your point, you say three things, right? You’re a woman. First, you’re African-American and you’re American in general. So when you step into these spaces, you’re either viewed as a triple threat threat. Right. Or you could be viewed as the three golden nuggets. So what is probably the biggest obstacle or hurdle that you had to overcome, being that you are those three things in the face of adversity?

You know, that’s an excellent question. The hurdle to overcome is someone else’s perception. That’s the hurdle, because I’m coming in. And if you already have a negative perception of me, then one, I don’t know what that perception is. And then two, I then have to overcome that. Let me give you an example. One of my very first times with athletes as a singer, of course, as I mentioned, I started a little later than many and the publicist of one of the these well-known legendary jazz and popular culture producer, filmmaker, soundtracks for movies and just amazing legendary man musician. The publicist for him came to me and said. You got the look, how old are you? I said, I can see you now. He asked me nothing about can you say it was all about the look and the age? It’s old since I knew that I was older than many getting started that was not something I wanted to discuss. I wanted to discuss the fact that I can sing and I can sell records, you know, but you have a perception of me. And so that that part of the reason why I just kind of go out and perform. I’m a performer and I’m an entertainer. And so that’s what I do. And so once I get on the stage and then you can then see what I do is at that point that we can talk about other things, you know.

So, I mean, that brings me to another question right in the industry. And you have music people that just love music like they don’t pay any attention to, like the back office or to like the business structure behind the scenes. But it’s like you’re kind of in the middle, like you are a diehard musician, but you also have the business savvy. And so you understand both sides of the coin. So my next question is like being that you understand both sides of the coin, how is your business set up?

Is it an LLC as corporally Corp is an LLC?

That’s an S corporation. OK, OK. And so it’s funny because I do masterclasses on the business of music and in workshops, because many universities, they teach their students how to be performers, but they don’t teach them the business side of things. And it’s it’s also funny because, you know, James Brown said it’s called show business. Twenty-five percent show. Seventy-five percent business. You know, it’s about the business, you know, and we don’t we don’t think about that because we are gifted. We do have a passion. And so, you know, as Erykah Badu, I’m sensitive about my stuff, so I’m sensitive about this. And so but at the end of the day, if it’s not you’re not able to make money at it, then somebody’s making money, but not, you know, and so you’ve got to figure out how to make money. And that that’s that’s where I am now in this virtual world, just trying to figure it out because it’s very different. Music is free now. And so how is songwriters making money? How are performers making money? I have an issue and my friends know to deem musicians as non-essential and essential if it wasn’t for the music. If people want at home listening to music, they’d be jumping off of bridges right now. So we are essential and and society again. These various society needs to recognize that we’re essential. We’re not nonessential. And so our music is what gets in it penetrates is that unseen value and other people don’t recognize it. But but we artists know that if it wasn’t for us, there would we did more for integration than any politician. Well, you know, I mean, Ray Charles and Mahalia Jackson and others, Watts and Billie Holiday was saying, I’m not going to perform if you don’t have an integrated audience. Long before the civil rights movement was signed, so it was performers and entertainers out there sacrificing their lives and their dollars.

So there’s definitely, definitely something. So I mean, and what I’m getting from that is essentially like being that you’re both I will say you’re 50 50, right? Your half and a little boy, your half creative. Right. Being that you have that advantage, I would think that you would have some particular systems in place. And through your point, you’re educating people, you’re doing master classes, you’re doing workshops. So what systems are you educating other musicians on to help them to process the analytical side that they’re neglecting because they’re more on the creative side?

You know, it’s first of all, let me preface this by saying I am the artist. And so for me to take myself out of myself and talk business, you know, I say to my friends, I’m a canopy’s and this canopy’s needs a label. It needs seasoning, it needs marketing, these pricing. It needs all of these things. But I’m a canopy’s that talks, you know, so it matters to me how you’re going to do this to me and whether or not I agree with it or not and so it’s very difficult. It’s very challenging to to do the things for yourself especially. But that said, the systems that I talk about are really basic business systems. The fact that you need a contract, the fact that you need an attorney, the fact that you need an account, just basic business, business. And so it’s basic business you need to promote. So many artists don’t self-promote. They’re expecting the event to promote for them as opposed to promote themselves, you know, and so they don’t know how to they don’t know how and they don’t know the value or the need to and so it’s really talking basic business acumen for for them. And at that point, once we get there, once we have that awareness and that level of understanding, is that point that I’m able to talk about, things like right now, it’s very important to me to learn from experts like you in this, how to how to monetize this virtual world, understanding the importance of our website, our our social media. And, you know, for someone like me, social media is a hodgepodge but for you, it’s naming each one of them, you know, and you have a different strategy for each one. And so it becomes very much so strategic planning. Well, for the average person who’s never been even never even thought of music as a business, whoa, hold up. You know, and so when you talk systems, I know that the system as of March twenty twenty that brought in this virtual world is very different than the system of March twenty nineteen. Very well, and so what you’re doing to to to to get customers is very different today. You know, now in May, twenty, twenty-one, a whole year, a couple of months later, it’s totally different. And so I’m going to school, I’m going and learning, like I said, from experts and and utilizing the knowledge of experts, because, yes, I bring I bring a lot with me, but if I don’t continue to educate myself, then I’m going to be, you know, left behind and I’m not.But are there things that I have to do generationally that so I can’t be left behind? I’m a live to be 100 beyond performing. Let’s be clear

I see you doing that. I can see you see being that individual person being like one hundred eight years old, still harmonizing for sure.

Yeah, you go. There you go. I mean, I’ve got great leaders. Cicely Tyson. What I think she just kind of said, I’m tired. I’m ready to go now. You know, it’s just, you know, so so. Yeah.

So I mean, I think that definitely, definitely really, really, really intriguing and really interesting. Right. Because, again, you you’re taking all these years of experience and everybody’s listening to this podcast. If you have not Googled yet, I think you should Google her before this episode is over so you can kind of really see this legacy. Right, because so some people you may be perceived to be an overnight success. To some people, they’re like, oh, my God, it’s her.

Right. So it kind of bridged the gap between the two like. Back it up a little bit, like when when did your. What long did it take you to become who you are, like, when did it really start and when did you really realize that you’re this person? It has got to be able to influence the world.

Here’s the funny thing, Schnall, I’m still becoming I’m real clear, I’m still becoming, I am still emerging. I am still developing. I haven’t gotten there yet. Wherever there is. I haven’t gotten there yet. But it’s but the path was the first thing was acknowledging and accepting what it is that I love to do. So many people don’t take the time to really assess what they’re good at there. So we’re so busy running and doing what other people expect of us to do that we don’t stop and really assess.

You know, this doesn’t make me happy. OK, so what does not tell me? What doesn’t make you happy? Tell me what does make you happy and when you start figuring that out. And so I finally figured that out, which meant a significant career change, a significant financial change for me. But I, I was willing to take that risk. And so in that I began performing, of course, for free, because whatever you love to do, you do for free.

And then began perfecting my gift and my skill. And I used to sing down at underground Atlanta back in the early 20s for free. They didn’t pay me, however, for tips. And so I began mastering how what songs would draw people over, because only if they came over with they took me or my product, otherwise they’d be walking. So I had to figure out what’s what cover songs to sing, to get them to come over so that I could get paid.

And so I learned from there in addition. And from there, one of my very dear friends arranged me, hooked me up, I guess, if you will, with the owner of a restaurant is now closed called Machans. And I was their first weekly performer there every Friday night. And I performed there every Friday night for two and a half years. And there I learned not only one, that I’m I’m the bandleader. And so that means that I’m paying my musicians.

And so every week these musicians are getting paid. And so I’m providing a significant amount of money for them monthly. You know, that that’s coming through me. For them, it’s not pouring money into somebody else’s household. So I’m an employer, you know, and so this mindset of things. And so at Machans, I learned how to really entertain the audience because these people are eating, you know. And so here we are in front of the audience.

We’re not background music. We’re there. And so my goal became, OK, I want you, because they were known for their smoked food, the smoked meats and stuff. And so my goal every Friday night was to get someone who’s having a conversation with their friends to then be in the middle of a bite and look over at the band. And, you know, so to me, it became I’m looking to engage, I’m looking to draw you in, you know?

And so it’s that kind of me as a performer because I’m looking for entertainment. I go, I spend my money, I’m looking for entertainment. And so when I perform, I’m wanting some I assume somebody else wants that to and they want that entertainment. And so whatever productions or whatever shows I do, because now not only am I doing my own, I’m bringing other artists and doing other performers and giving them platforms to do the same. As a matter of fact, that’s what I want to do more than anything, is to not only me perform abroad, but me to facilitate others performing abroad.

And so but I’m going ahead to give them the opportunity and and to build my brand so that when people say, you know, when people know Clayton or the American songbird or my business, they see the tree worldwide is doing something. And there’s a a brand awareness of the quality and the level of entertainment that we’re going to bring.

So in that I think you talked about, there was a Segway. It was kind of a shift. So from the day to that shift, roughly, how long is that that that timeframe in.

Shift from the awareness to making it happen. Yeah, you’re starting the process for me. For me, that was at least about seven to seven to eight to nine to ten years, because, of course, I’m working in corporate. And so the the the thoughts of girl. Are you crazy personal conversations, me and the Lord, you know, conversations about. OK, wait, you want to do this, you know, and then moving and positioning myself, I literally told my mother, hey, I’m going to do this.

I may need to come home and stay with you. You know, me going because me me I was married, had a child and I my husband and I divorced. And so my child, I was I was I was at that point a single mom. And it was like, oh, wow. I never thought of myself as a single mom. I never call myself a single mom. But I had a daughter that needed to be taken care of.

And so all of these processes. So you ask the question to shift the awareness came before the shift came. And then because there was a lot of self talk, you know, how what and and in that I’m hearing the spirit. And and so at that point I’m like, OK, now I’ve got to do this. I have to do this. I can’t not do this. You know, I’m going to be miserable not. And the miserable, happy, miserable, happy.

I think I’ll choose happy and it’s OK. Let’s figure out how to earn and make a living being happy because all you going to pay me to do this. Oh, yay. You know, so then after that decision you ask but after that decision then came, OK, how do I start making money. And that’s where the business knowledge came because OK, I needed to differentiate myself from the competition. I needed to establish a brand image when I’m performing a certain look, all those things that you know about business, then at that point, you know, start going and then came looking at international, you know, that.

And so it was more it was more like that, just kind of going through those steps and the process now. And I hurt in twenty two from the Holy Spirit worldwide ministry and music. OK, and so just to give you a timeline like that happen as I was doing the transition and so that that time came. And so now it’s 20 years next to be 20 years and I’m still getting in that process if I’m not there yet. So so it’s been 20 plus years.

So take this right. I mean, obviously, when you’re singing and I’ve watched some of your performances online and it looks like like you’re there but you’re not there, it’s kind of like you’re traveling between space and time and you’re trying to connect history to the future, to the present all the same time in that moment that you’re singing. Right. So let’s take that. You’re singing, you’re harmonizing, and you can time travel back into time, right?

In the last twenty years. Thirty years, is there one thing that you would want to go back in time and do differently if you could do it all over you?

You know Schnall. I would have been obedient and to my girl to what the spirit was telling me to do, as opposed to second guessing and thinking that I knew better or because this was happening that I need to you know, it’s it’s following that inner knowing. As opposed to well, it doesn’t look now that so. So even if it was even if someone seemed to be a hindrance, ultimately I discovered they weren’t a hindrance, but I made them dead.

And so I’m really following following my good, my good, my inner, my inner. Knowing the Holy Spirit, I really want to refer to it. But it is really that I like it to be much more technical sounding. But for me, it’s that it literally is. Oh wow.

So. Let’s talk about, like, your history a little bit, right? I mean, obviously you went to school, you have the business savvy ness. You understand music to a level that most musicians would die for. Like does this combination of business and creativity and musical inclined, does that come from someone in your family? Do you come from an entrepreneurial background with like your dad, a musician or businessman? Like, what does it come from?

It’s a hodgepodge of. My father was a minister and a college professor who wasn’t an entrepreneur, if you will. He was an academician. However, he was a speaker. And so he got his side hustle speaking. My mom was a librarian archivist. She was actually the first archivist at the Martin Luther King Center for Social Change back in 69 when it first opened up right after dark. Fascinating. So my mom was in research and a librarian and she ultimately ultimately became the head of archives and special collections at the Library University.

However, my mom’s side hustle was Mary Kay. She was a Mary Kay director. So she saw Mary Kay. And so they both but but that was not either of their ambition to leave there and grow that business. It was because they were where they were. However, my grandmother, my mother’s mother, she both my parents, my dad, you know, ultimately had got a Ph.D. my mother had a master’s and my grandmother who didn’t finish high school, had property.

All had people working for her, you know, and always had money and, hey, you know, she always was able to lend and people could pay her back. And so it was my grandmother who is the one that that had that business and it was causing that called entrepreneurism. She just had her own independent thing going on. And so it was her. Now, music was both my mother and my father saying my father was a trumpeter and my father when he would pull out his trumpet, SCHNALL he would go someplace heavenly.

And I knew he was like he was he was talking with the Lord because he would he would be in his office playing once he pulled that trumpet out in that office. We knew, OK, stay out of the way. Is something going on up in here? You know? And so for me, that’s what spirituality and jazz go together. And I call what I do inspirational jazz, because the hope and the desire is to inspire someone to mind you.

Old jazz is when I started saying I do inspirational jazz. Of course, old jazz is all jazz is inspired. So I get that. I get that. But from a branding standpoint, me calling it versus bebop or fusion, you know, as a vocalist, I call it inspirational jazz. Wow.

Wow. So I mean, you alluded to I mean, your family history. You also mentioned that you have a child. So like being that you’re in a world, I mean, obviously in today’s market, travel is not as common. Right. But at one time, I think you traveled a lot, know, being that you were doing performances over in Europe and you were doing performances in Russia. So let’s talk about that for a minute. Like Turley’s, how do you juggle, like, your work life with your family life?

You know, I’m so grateful to have supportive family. I became a full time caregiver, primary caregiver, a full time caregiver of my mother in nineteen ninety nine. And so it’s been 20 years and I had to move in with my mom in 2009. And when I was doing all of this traveling and things, I actually had to say to my brother, hey, I’m not an only child. I need your help. I need you to step up, you know, and I think that many people who are caring for their parent don’t ask their siblings, you know, to, hey, can you can you can you give me an hour?

Can you give me a day? Can you give me some level of support? Because I’m I’m drowning here. And so that said, thankfully, my brother and my daughter and then family members, I learned that people people will help if you ask them. They’re not going to volunteer, but they will if you ask them, can can I get an hour? Can you help me? They’ll help those that are willing. You know, they will help.

And you don’t want to take advantage of that. But how did I manage that money with support and help from family? And it was it was a set amount of time. OK, if I’m going abroad, then I’m going abroad for a month. I’m going abroad for a few weeks. And then ultimately I had another conversation with my brother and said, hey, we have to alternate here, because when I’m going abroad, I’m not on vacation.

When I’m singing, I’m working. And so I still don’t get a break. And so thankfully, my brother agreed that every three months we would alternate where my mother would go and stay with him and my mother would come when I came back so I could schedule my shows and schedule my performances around when I’m abroad and when when when she’s going to be with him. And so it’s very much so scheduling. And I use the analogy of a juggler.

You know, it’s kind of like you when you got things going on, a girl was fleeing some stuff way up there and still be doing this. And then when that was time to come back down, OK, flings mills up there, you know, so it’s very much so managing systems, as you say, in order to make it to make it work. Because at the end of the day, again, I got to do what I got to do, you know, so I’ve got to find a way to do it.

And as you know, I do what I can and what I know to do. And then God just opened those doors.

Nice. So let’s just talk about, like, your your your routines. I mean, obviously it seems like, like you’re fifty fifty, but I think sometimes you’re probably very, very structured and sometimes you want to be very free spirited and that’s just based off me outside looking in. I could be a hundred percent wrong. Right.

So absolutely right. Again hybrid you know, because in the corporate world and and I’m in the corporate world in the nineties, in the late 80s, in the 90s. And so for women is very rigid. I mean, I wore a bow tie because for women to be respected, they had to have the illusion of looking at being, you know, being in that space, looking like a guy. Like a guy. Kind of a thing, and so we had to be very, very structured, very, very rigid and and so in the business world and I’m wearing that business hat, then that’s kind of how it is.

However, in the music creative world, it’s very flow, very, very fluid. And so it took a minute to adjust to that, you know, that flow. And now Dippin, I’m still adjusting, you know, because I do show up on time and I have an issue when people don’t show up on time, you know, or I let someone know if I have a conflict and I let you know in advance I don’t let you know the day before or God forbid, the day of, you know, where a lot of people don’t do that.

And so certain things. It’s a matter of respect. It’s a matter of of training. And so I recognize if somebody doesn’t do that, then either they’re disrespectful of people or they just don’t believe in train. They’re ignorant to the fact, you know, and so so so I am very disciplined, but I’m really work when I’m on stage and you say, oh, I’m I’m kind of there, you know? And when I come off stage, it’s at that point that it’s about it’s about business because I also do workshops and stuff.

When I’m in that mode, when I’m in a business mode, you know, then I’m there. But I find myself if I’m in a business mode, I’m a little bit more relaxed. If I’m in a performance mode, that I’m a little bit more structured. So that’s where is that? I want to get to the point where I’m flowing loan because the ocean, the river, they’re structured. They’re structured, they don’t, you know, unless something is disruptive, they stay right here, OK, you know, but they’re flowing and they’re getting it done, you know, and so I want to be like that flowing river, you know, that that’s that’s that’s that’s going about its business, doing it as the do you know, and sometimes forceful and sometimes just to keep it going.

So it’s interesting that you bring that up about being 50 50. So, like, I’m really intrigued by this next question. So what is your morning rituals, your morning habits look like?

Ever changing, ever changing. I’m trying to find something good because it’s crazy because I get up, I wake up at 7:00 or 8:00 in the morning and I get up and get my mom situated and everything. And then thankfully, now we have a companion for her. Praise God for Fulton County. We have a companion for her. But I am going to bed at midnight, 1:00 AM, you know, because I’ve got stuff that has to be done and things I have to do.

And so I’m getting up in the morning. And so you ask about my my morning routine. I get up, I make sure I drink 16 ounces of water. That lemon water or something like that, I am doing my affirmations and I’m reading my devotion and getting my head right, you know, because it’s about to go, you know, and then I look over my schedule, devotion, prayer, meditate, that that’s that I take I kind of take my time doing that.

I give myself an hour to do that while I’m just kind of chillin, you know, kind of a thing. I refuse to get up at six o’clock. I refuse to get up at five o’clock because that that to me is like corporate, you know. So I was going to be getting up at 8:00 and then my spirit was like, no, get up at 7:00. You know, it’s like seven to eight is when I have my devotion, spirit and prayer, meditation, time, drink, water, self care.

And then after that, I obviously had my meetings. But you ask me about the morning routine. It’s very much so self care. It’s very much so thoughtful. The last thing that I do right is the night before and I sort of remind myself about what I have to do the next day. And so I refresh myself and say, OK, that’s what you got to do, you know? So I’ve learned through others, others teaching that the night before plan your next day, not the whole week, but plan your next day so that you know, when you get up in the morning, OK, click, click, click.

It can just go click, you know, real smooth.

Got it. So I think I think that definitely is based upon your personality, I mean, and this next question is kind of falls under that as well. Right. And I’m just thinking about, OK, like, you’re obviously highly educated, but you don’t come across as someone that particularly has the time to read what you’re getting a lot of information. So this next question is a three part question, right? Like what books have you read on your journey that that helped you get to where you are currently?

What are you reading right now? I think you alluded to reading devotions and have you had opportunity to write or authors any books as of yet?

Well, thank you for asking that about the author part. I just led what I called a paradigm success intensive during the first quarter where I invited friends of mine to go through Napoleon Hills, the law of success and its 16 lessons. And so went through that. And that was oh, you know, but but I’m one who says I don’t want to reinvent the wheel. There are people who know this stuff. And let me just follow. That’s called that’s called learned wisdom as opposed to earned wisdom.

I have to go to the steps of somebody else has done it. And so the law of success by Napoleon Hill. And I was like, OK, this guy wrote this published this book in nineteen twenty eight, one hundred years ago, basically, and. They were millionaires then when when the average income for an average person was seven, eight thousand dollars, you know, it’s so OK, wow, I need to learn from them. The other piece of that is speaking very candidly is, OK, why didn’t my dad because my dad was an avid reader.

Why did my dad tell me about that book that maybe he didn’t know about that book? And so a lot of information we didn’t know about and our parents didn’t know about to even tell us, you know, nineteen twenty eight. My dad weren’t even born yet, but but they didn’t know to even go in that direction. But anyway, that’s the whole side of the story. But that’s the book that I just finished. And I did it as an audio book because, you know, just like the downtime, I’ve got to, you know, again, I’m trying I’m in school.

But also I am in the process now of reading two books. One is called Resonate by Alex Wolff, and the other is called All About All About Love by Bell Hooks. And that speaks to that hybrid kind of kind of a thing because, you know, Alex, Wolf, as you know, is just an influencer, social media. And, you know, she wrote this book, the book is awesome. I you, me with them with the book.

Not familiar with the book, with the author.

OK, well, she’s written a book and a young girl in her 20s. And so just just really just her her angle on it. As a person who’s not trained from a textbook, you know, it’s just fascinating from a marketing standpoint and the things that she’s saying. And so I encourage you to to check out the book. But those are two you know, I’m reading both book The Softer Flow Love Side and the and wanting to understand me again.

It’s about self-awareness. How can I be better, better myself and and better. Better others.

And just think about the opposite. Have you had opportunity to write any books?

I actually am in the process of and is being illustrated now. I’ve written a book, a children’s book for, for the disability community. I, I have a nonprofit that works with performing artists with disabilities. And one of the challenges within this population is us. You know, the general population. We create barriers unintentionally, but we create barriers. And so I wanted to do a children’s book to help change the stigma narrative of the disability community, because I met people who are very, you know, skilled.

It’s just different, who are very talented. They’re just different. And so that whole valuing differences is very important to me. And so this I wrote children’s book is being illustrated right now. And I’m excited. I’m really excited about it because it’s because disability has so many diverse it’s so diverse within itself. You know, there are people that are blind, deaf. We’re familiar with them, quadriplegic, paraplegic. But there’s also persons who are just have dyslexia that’s considered a disability, post-traumatic stress disorder, military persons, all of those with disabilities.

That and disability. The word you’re disabled. You know, you can’t function, you can’t be. This is such a harsh word. And so rather than looking at the challenges, let’s look at what they can do and what their abilities are. And so that’s what this book is about. It’s called I am able to tell You.

And it is it under your name or using a pen name or are not?

It’s going to be under my name, Myrna Clayton. You know, it’s so funny because I went through I changed my name. Should I give you know, I went through all of those things and discussions and I have a hard enough time trying to keep up with with passwords and look look, can we keep it simple? It’s me. Look, give me vertically, you know, so I mean, obviously you have like you’ve been on a hell of a journey, right?

You have a legacy that’s behind you that’s kind of following in your shadow. But where do you see yourself 20 years from now? Because I know whatever you’re planning on doing, you haven’t even accomplished it yet.

Twenty years. Now I’m going to be on somebodies beach in a picture with a picturesque background and performing, performing on stage and also bringing others along with me, introducing them to the world. Because when I say somebodies beach, I’ve been on beaches all around the world and they’re beautiful. Imagine my favorite beaches, Gulf Shores, Alabama. I’ve been everywhere, Bermuda, lots of places, Nigeria, beaches there. But my favorite is Gulf Shores, Alabama, because that’s where my family’s from.

But also, it’s beautiful. The Gulf the Gulf is beautiful. But to be able to. Do my passion, do what I love and share it with others and show them to me that’s what generational wealth is. It’s not just your own own independent individual family, but to show others how to do it, too. That’s what you do, should all show others how to make it do what it do, you know. And that’s where, you know, where we talk about don’t give a person fish, teach them how to fish.

You know, it’s that kind of desire. And so I am an educator. I am a teacher, you know, counselor. I’m constantly giving people advice even if they don’t want it. So I have to check myself because I’ve gotten to a point now where because I don’t talk about my MBA, I don’t talk about that when I’m with people. And so when I’m when I’m giving advice or something, especially as relates to business, you know, someone will say, I’m so glad we chatted as a whole lot.

You didn’t say to you what I’m sharing with you, what I’m imparting to you is not something that your friend down the street would be would be sharing with you. This is a value and all by the way, when you make your million, I want one percent. I want that one percent of a million will suit me mighty fine, especially if six or seven of them. That’s the residual because that’s what, one percent of gross, not net NBA speaking right there, one percent of gross sales.

So, yeah, that’s what I want. And that’s what I want to be able to do 20 years from now. I’m wanting to choose where I want to go. I want to have five houses and yes, that passive income. But I go and go where I want to, based on the web, based on the climate, based on the atmosphere. You know, I used I tell the story when I sing what I want, when I sing Somewhere Over the Rainbow, which a lot of people love that song.

I talk well, you know, while the music is going, I’ll say, you know, the birds have it right. When when it gets dangerous, they fly away, they fly away. They don’t just kind of stay in it. And so is this American songbird. Let me just go someplace else where is good and chill and welcome. I want to be where I’m appreciated, not tolerated. So let me just go where I’m loved and appreciated.

You want to give me a hard time? Well, I’m not going I’m not going to put my energy into that. I’m just going to go over here because I’m a fighter. I’m a fighter, you know, and I want to choose my battles as opposed to have someone choose them for me. Because when I find I fight to win and I don’t I don’t do it this way. I’ma do it. I’m a go talk to your boss’s boss.

I’m a go talk to the decision makers. You know, because I talk and deal with with persons who are really as above their pay grade, you know, you know that I’m wasting my energy. I want to get the test done. And so I learned in corporate politics how to play those games. I don’t like playing them, which is why I’m part of partly why I’m not there anymore, but I know how to play them. I was taught well.


I mean, I think that that is a gift and a curse for like any entrepreneur, if you have not to work for corporate America, you kind of have to learn that. And it always the perception is that most entrepreneurs become very cutthroat very quickly. But corporate America is cutthroat. They just put sugar on top. That’s that’s the only difference is if it’s a skill to kind of articulate particular things in a particular fashion, like you said, is going to the decision maker versus actually talking to someone that’s just going to argue with no results.

So I definitely appreciate you bringing that topic up. So going into like I mean, you’re in multiple facets of multiple different industries, like what software are you using to kind of manage or orchestrate the different things that you’re doing? Oh.

Uh. OK. When I was in corporate, I had tech support. And I would just call them and say, can you come help me, please help me, because I really value persons with gifts and skills. And so I prefaced that by saying I’m having to learn love being in school. I’m having to learn about what tools to use. And so as weird as this virtual world enters, you know, me learning what’s the best platform, whether it be zoom or stream yard or other platforms to use to be able to get the message out.

What type of sound, you know, sound equipment to use. And so I’m not wanting to necessarily name because they not look, they’re not paying me to I’d much rather promote Bosson case than somebody who’s not sponsoring me. I want to be sponsored. I want to to be able to use product and and and and product placement. OK, that’s the NBA coming. I want to have product placement, but I utilize the email. I’m trying to get to the point where I utilize the email systems because I have a lot of emails, but they’re not they’re not managed.

Unfortunately, I’m a dinosaur, you know, in that respect. And I want to I know what needs to be done. I just haven’t yet learned how to do it. And so I’m going to have to utilize the expertize of of others. Yes. We’re on social media. Yes, I’m on Twitter, Facebook, LinkedIn and I have YouTube channel and I have a website, you know, I have all of that. But it’s very different when you’re doing it for yourself versus doing it for someone else.

As I said, I’m this canopy’s, you know, and so so so those are the things those are the platforms that I use. And then when I’m performing, you know, I use because I’m operating in this virtual world. But I’m I’m also I told you, I’m part of this post pandemic live performance. I’m this pacesetter for that. And so I am really trying to see how to do live shows, you know, in in the in this in this environment.

And so I’m looking and studying how best to do that. And maybe you can help me, Schnall, because here’s the thing. We just did a an event and we charge for tickets and we utilized a ticket service, go through the names, but we utilize the ticket service and we promoted it artist again, I don’t know how to promote, but they did as best they could to promote. And people aren’t purchasing from music. They’re getting free concerts.

All day, every day, live and recorded or staged video. And so how do we have a live show that someone’s willing to pay for that? Now I’m watching the live concert on my computer. Then a fun. I’m watching the live concert on my TV, all my phone, that is fun, and I got to pay for that. How do we as entertainers get through to make it engaging, to make it entertaining and you’re willing to pay?

And so that’s that’s where I am thinking strategically as a business person who this is what I do for a living. How do I do that? When when you’ve got what is it, Verver? You know, whether know the artist you got Earth, Wind and Fire and the Isley Brothers. And I’m sorry, I don’t want to watch them play their music, the records and make fun of me and then talk about it. That’s cool. But I’m not going to sit and sit there and watch them for two hours.

I’m not. I’d rather go out and see I’ll do it live and have the experience, you know. And so I’m really looking for technology because I’m looking to create new technology that allows for us to have the experience. You know, the closest thing to that is, is a watch party. You know, but I’m not communicating, that’s through I’m not able to see you. You know, it’s all I’m wanting to get with some creative’s, you know, in this new virtual world.

How do we have that live experience? Well, you know, I don’t know.

I think I think it’s going to be kind of difficult in a sense, because what you ask for it is kind of like how do we do a Woodstock without people being in Woodstock and thinking about like the magical Woodstock was? It was not only about the music, it was also about the people being among each other. So the only way you can kind of get into that space in that mindset is being exclusive. And I think that’s where things are going to go.

Like maybe you don’t do ten thousand people. Maybe you have an exclusive event on one day where is just one hundred people that not only could they hear the live performance, but they have an opportunity to interview or conversation or mix and mingle, kind of like the VIP status with the musician live. And that kind of changes things because of the small community of people that you’re talking to and then you can take their content and regurgitated to the masses.

And well, that that’s very much so what Prince was doing, you know, a long time ago with his exclusive group, and he would connect and be giving them new product and free product and talking to them and things like that, I don’t that is a way. But I would hate is kind of like kids going to virtual school and not being able to go to the prom, you know, those of us who know what that’s like. Oh, wow, you’re missing something.

If you know, how can we give you that feeling? There’s an old school movie called Sleep Around if you ever saw a movie. But it’s it’s it’s with I don’t remember the guy’s name, but anyway, a movie called Sleeper, I think it came out in the 70s before my time. But I remember I remember watching it because folks were talking about it anyway. It’s very much so futuristic. And he was he was he was literally having sex by touching a ball.

He had the sensation of just touching a ball, you know, I mean, literally like a beach ball, you know, and and so it’s that kind of thing that, OK, how can we have the experience, you know? It’s like being able to smell through my computer. How can I smell a smell of a sizzling steak? I can see it, but I can’t. Or a beautiful aroma lavender that I don’t. I don’t know that we’re going to ever get there.

But short of that, how can I have a live experience? And yes, it’s exclusive. And yes, it’s nice. And it’s a VIP setting and it’s a VIP thing. But if I can’t if I can’t touch you, we’re already having people that can’t communicate because all they’re doing is texting their community, fixing. And I can’t talk to each other. They haven’t learned how to engage. And so we have to we who know better. To me, I think that we’re we’re the bridge.

It’s our responsibility to allow them to be able to do that. Otherwise, the movie The Matrix is for real. You know, I like to think that it’s not for real, but it’s it’s coming true and true. So God bless that system, that black girl that wrote that movie that those guys tried to steal from her. So, you know, so so it’s it’s very much so from a tech standpoint. This is where we are. And I would much rather my training in corporate was a new product and new business development.

And so I’m a. A a forward thinker, and so that’s what I’m over here because, yes, there are people like yourself and others who know how to do this because you guys were forward thinking a few years ago to where you can do this now. So I would much rather work work with barter, with pay folks to be able to support me with this while I’m working with somebody else or with with you to say, OK, how do we do this?

Because I’m asking what’s going to be happening in 20 years. You know, I may be even able to not fly somewhere, but just teleport myself, you know, to that beach and not be I mean, literally, I’m there not thinking, you know, visualize and I’m there, you know, so. Yeah. So that’s kind of how my little brain goes. It’s kind of kind of out there.

So let’s talk about, like, words of wisdom. Right. And I think that you are designed to talk to any generation. So I’m not going to say a 15 year old. I’m not going to say someone dirty and say someone 70s. If you want to give someone some insight and say I’ll deem them as musicians, what words of wisdom would you give to a musician to get them on track to be successful in their art form and successful in their business?

Two things, one, I would say. Embrace your gift. Your uniqueness. Embrace that. And then perfect that because that will make you your money, that will make you have freedom, that will allow you that will open doors that you never could have imagined. But just starting with that gift, that gift that you had nothing to do with getting you was imparted in you and you don’t know why you have it. Some of it connected with DNA, some of us just like anybody.

I don’t know why I have it, but I got it. And so you you embrace that uniqueness of yours in yourself and then work on perfecting it, because that’s the way you say to the gift, the giver of the gift, how much you appreciate the gift. He was kind of like when something when you’ve given a person a gift and they they got tossed into the set, you think I’ll give them another gift? You could be like, oh, but if they say, oh thank you and they start using it, then you want to give them some more stuff, you know.

And so that’s how I see the father in that I’ve been given a gift. And I know it’s I know now I can’t say that I always knew, but I know now that it’s a gift. And so there’s a responsibility of me to perfect it and to share it with the world. But worth as your gift to make room for you to use that to make money and to better others. And so it’s for the betterment of humanity, it sure to use your gift, and so for those people, it may not be singing, it may be speaking, it may be using your skills, it may be your thoughts.

It may be your gift of making money to give money. Who knows what your gift is, but embrace it as opposed to and say as opposed to but and defend your gift, because somebody will say, well, that’s not that’s not what you’re supposed to be doing. So did you talk to God, I know what what I heard in my ear and Abraham heard in his ear and he believed that and he went for it. So whatever you hear in your ear.

You need to go with that, and until you given differently, then go with it and perfected. That’s that’s that’s my advice. Perfected, you already know. So use that and go with what you know, because other people will tell you all kinds of things. And if it makes you uncomfortable and it makes you not happy, you can. Discomfort is all about going after your gear, because if you if you were comfortable, then you’re not stretching yourself.

And so you got to stretch yourself. So the discomfort is my side. Oh, I’m uncomfortable. I know. I’m going in the right direction. I’m stretching myself. This is not nice. I don’t like this, but I know I’m going in the right direction. But if I’m comfortable and I’m chilling and lay back and you ain’t going nowhere and you’re you’re you’re you’re complacent. You’re complacent. So that’ll be nice.

Wow. Definitely insightful. So how can people find you online? I mean, you talked about your social media profile. You talked about a website like I want you to name some of these items so we can kind of get people in contact with you.

OK, well, the best way is to go to my website. It’s just simple. Myrna Clayton, dot com, unfancy Clayton dot com, also Facebook, I, I do a lot of posts on Facebook. I love that Facebook generation. I do have a presence on Twitter. I don’t have a presence on Instagram. I do have a presence on LinkedIn. And that’s that’s what I have a presence there. But I haven’t gotten haven’t grown up yet.

So this is I’m still still developing in those spaces, but I know that I have to. And so this year is about doing that. It’s about getting those skills and building those skills to be able to do that. But the best way is I’m straight old school. Email me. You know, old school is call me. But, you know, now we check in. Know I do. I have this number in my phone, so I’m like, OK.

And so, you know, but the best way to contact me because this to my through my website, because that will send an email to me or if people want to email my company, it’s Cedar Tree worldwide at Gmail dot com. I see the tree worldwide at Gmail dot com. And so that’s my that’s my company.

So I got a bonus question for you. Right. I was a you sang a song, hundreds, probably even thousands of songs. If you had to pick one song right now, this was the last song you’re ever going to sing right now in this moment, what song would it be and why?

OK, can I can I, can I can I give you a rounded answer to get there?

By all means, because neither of these people, neither these three people are that’s the song belongs to. So my favorite singer in the whole entire world. To Minnie Ripperton and Nancy Wilson. Love, love, love them. My favorite business music business person is Bessie Smith. And she was a business mogul and an amazing singer at a time when there was not technology, yet she owned her own train. She had her own sound equipment. She had on her own marketing team.

And so she was a businesswoman at a time when. People didn’t like black people and the business being a male dominated folks don’t appreciate women being leaders, you know, so Bessie Smith, but my favorite, the song, if I had only one song to sing in this song, I’ve sung in every country where I performed. And the song is What a Wonderful World by Louis Armstrong. And I say sing that song because we’re more alike than we’re different.

And I say to the audience, when I smile, it looks like your smile when I found it looks like your frown when you cut me, I bleed red just like you. So we’re more alike than we are. Then we’re different. So can we get along? Can we not fight? And that’s my converse every time I’ve sung that song in every country that I’ve sung. And so if there was one song, it would be What a wonderful world, because it is.

It’s a wonderful world that we’re living in. And we can either enjoy the beautiful sun or the pouring rain and have a relaxing time or just be upset because something happened.

Stephanie, I could definitely see you embracing that song, I mean, based upon who you are and just like the way you answer the questions on today’s show, I could definitely see that being a song that would be your last song if you would ever sing one. So I definitely appreciate that. I got another bonus question for you.

OK, one more or ask as many as you like. Perfect.

So if you could spend 24 hours with anyone dead or alive, uninterrupted, twenty four hours, who would it be and why?

Well, I’ve already kind of answered that that would be Bessie Smith. And as I indicated before, you know how she was able to to do this. I would ask her, how did she do that without. You know, Instagram without a major marketing budget. How were you able to do what you did and make millions of dollars, certainly million equivalent at that time? How do you do that with all of the negative going against you? So I would I would I would want to to talk with her because she’s like me, she’s a businesswoman, a musician, and so because of her, I want to because she learned from Morenae and yes.

To all kinds of conversations about, you know, a bunch of stuff. But I’m not interested in that. I’m interested in you entertained your audience and people came from miles around. They didn’t have cars. They came from miles around to hear a concert in a tent in the field. And so how did you do that? How did they know about you, you know, how, how? And and so I would want to apply that. Same.

Tenacity, that same knowledge.

Today, wow. I think you know that answer as well, right? So going at the closing of the park, as I mean, obviously as the interview progressed, you may have came up with questions that you may want to ask me. So this is the time of the episode where I give the microphone to you and the floor is yours, and you can ask me any question that may have come up.

Wow. Yay! OK. Hop, if for your advice to. What advice, I’ll say it this way, would you or have you given to entertainers that are shifting? From a. Shifting into subject matter, where are we coming from, shifting into a virtual world, because that’s where we are, we’re in a virtual world, we’ve gone from agriculture to industrial to technology to virtual because virtual is different than a technology world. You know, technology, as far as I’m concerned, used for person to person, still face to face technology, technology.

And that’s just my view of it. Obviously, you who are who are analytical and technical and artistic yourself probably have a very different view of that. But right now, whatever was before we virtual now we’re virtual world. And so how how would you suggest an artist? And also, as a caveat, there are no more record labels. You know, the record industry is very different. And so how would you suggest an artist not survive but thrive?

Yeah, it’s funny that you brought that up, because I think a recent episode was with Alex Johnson and Alex Johnson is a musician. Right. And, you know, he is creating content, creating videos. And we were just having, like a live Q&A style podcast where it was all about growth strategy. And to your point, in today’s world, it’s not that much different than back in the late 80s and early 90s. And we talked about this comparison about back then you would get records out of someone’s trunk, right.

There was no social media, but that person would drive around from location to location to location and broadcast about that particular record. Hey, I got CDs he heard on the car. Listen to some music and hear the sample. And I think technology is kind of stifled. Some of that to a certain extent, to where people have gotten lazy, they have lost the edge. So think about you driving from city to city, state to state, county to county, person to person.

And you’re promoting essentially one person at a time, 20 people at a time, anyone that would listen. But now you have a platform that you can do that to the masses. You don’t have to talk to one person. You can talk to thousands of people, hundreds of thousands, millions, even equivalent to billions of people. But people are not doing that in the environment. So back in the day, you would go out every single day.

Every single day you would hit the streets and you would try to promote and market your CD. And today you’ve only marketing your CD maybe once a day, maybe once every other day, maybe once a week. And then you’re scratching your head trying to figure out, like, why you’re not getting more sales. Well, there’s a bigger world with way more mass communication. So if you’re going to be heard, you’re going to have to be one more frequent and a lot louder, much like when we were selling CDs out the trunk of cars.

Wow, that’s that’s great, and that’s that’s good, and that even means even that much more why artists have to be businesspersons. Because because I do. I’m a student of masterpiece. You know, like I said, I go to school where it’s like, hey, why reinvent the wheel? There are people who done it. So let me learn from them. And so. So, yeah, that’s that that that that’s great. OK, what is up for music.

What is the best platforms. What are the best platform or what is the best platform for, for promoting. Or is there a system that you recommend for promoting music. One events to which. Which are different. Different. Two different answers. Yeah. Yeah. And there’s definitely overlap. I mean music is one of those things. It’s kind of are you trying to be mainstream and if you trying to be mainstream, then obviously going through some television outlet to kind of get to the masses and think about like MTV was like the dawn and video music box back in Brooklyn were kind of that epicenter to kind of have this content where you could sit down and watch a channel all day, all night and see this content.

So what’s the equivalent to that? In today’s world where we have VEVO, we have all these other channels that have music ongoing. But YouTube is a channel that reaches out to I think it’s like two point one billion or close to that number right there in the billions. Right. So you can put content out there not only for free, but you can utilize this platform to market that content as well. And once you get to a certain size, you could also use your own content to monetize, which means you’re you’re selling ads for other people in between, like commercial spots for your current music.

So just understanding that principle of video first. Right. And they always say, like, you know, video killed the radio star. Well, in today’s world, everything is hand-held, right? There’s billions of people with handheld devices and even on Facebook, even on Twitter, even on Instagram, ticktock, YouTube. All of these environments have video components. And that’s the first thing if you’re looking for convergence, is to look for video first. So I always say start with video, start do video music, do more video music on a regular basis, and then you would take the actual video that you created from music and convert it into audio, do the video first, do the music second.

And I’m not saying that the quality needs to be less. I’m just saying think about like if we’re talking about hip hop artist, for example, Busta Rhymes in the 90s was like the Michael Jackson of the 80s for hip hop when he did a music video. It was an epic event. It was like a movie was being released and everyone and their mom was glued to the screen to see what crazy thing he’s going to do next with his quality of music.

Never suffered, but he put so much into his visuals that to this day, Busta Rhymes is one of the musically inclined legends of our time, not only for his music, but also for his video representation. So just think about that like you can do that. You know, I think little NAS is kind of coming into that space. His videos are like, you sit there and your mouth has to floor is more shock value than anything else.

But he understands the psychology of what people are going to be clingy to and what they’re going to be like when we talk about little sex videos thirty years from now because of what he did now. And it’s kind of like there’s nothing really new, but he is targeting people based upon the psychological aspects of it. That’s what in the 90s and that’s what Michael Jackson did 80s.

Now, that’s fascinating to me now, but because you have to do music first in order to make the video for the music. Right. But you’re saying, OK, but instead of putting the music out first, put the video out first, that music alone out first, put the video out first. That has the music with it. And let that let let that video visual be what the music rides on.

Think about sharing it right. If no matter if it’s food or if it’s how to create a product, majority of the things that are being shared are videos. You may get some images here and there, but you can’t have a still image and have a music associated to it. Right. So anything that you’re going to do that has motion, whether it’s sound motion or video motion, it needs to be a video. Right. You can separate the audio and deliver the audio.

But how often like check your cell phone, how often have you gotten the link to just audio check your Facebook. When’s the last time you got a link to just audio? OK, yeah. Even the live performances are. Still in the video format like that, Facebook Live is a golden nugget because now you have the interaction with the person that created the music and it’s this guy, his name is Mark, and he’s kind of like a musician guy.

He’s on Facebook Live every Sunday. He says the most craziest things, but he makes his beats right then and there. And when you’re sitting there, you’re like, who is this guy? He just did this live on the camera in front of me. It wasn’t there’s no studio behind them is just him and his board. And he’s mixing and mastering. And he starts singing right then and there. And you just kind of like, holy hell, you’re in the moment right then.

And there is because of the impact of the video, the music supports that you feel the music, you’re listening to it. But it’s also his visuals that’s changing the environment to where you’re, like, completely glued to the screen the entire time.

Wow. Wow, yeah, that’s that’s fascinating, and that’s that’s that’s what’s that’s what’s up knuckleheads going on. Yeah, yeah. OK, well, what about events.

Yeah. So events, it’s events are so difficult right now because like in-person events versus virtual events, it’s like the sky’s the limit. Like that’s just like the new green savior. Right. Could I mean you could pop up on a new software tomorrow and combine both of them. But, you know, Eventbrite has been around forever and they kind of have like a hold on it. But then you have webinars and any webinar platform essentially allows you to do an online event.

Right. You can even do Zoome online events. So just think of it from the standpoint. Use whatever works for you, whatever you’re comfortable with, and make sure it has the features. One feature that you want is to be able to monetize. So think about it from a standpoint. If I could monetize my webinar, how would I do that? I would. On the front end. I want to put something that that has a conversion for somebody to make a purchase point.

So whatever platform that you can say, hey, sign up for this, make a purchase and then I’ll give you access, that’s that’s the simplest way of looking at it. Don’t worry about the platform. Worry about the core functionality. Can I check someone in. Cannot verify that I get paid. Do they get access and then obviously you want to then follow up with them. And that’s the series of events when it comes out to whether it’s live events or localizations.

Wow. Wow. While I’m on the because I know you’re a systems guy, so I’m on the process the steps, because that’s what systems are there, steps that can be repeated, scale scaled. And so the repetition of it. Well, then with that that process, my audience is international and so local too. I mean, that local too. I tell people that America is included in international. You know, we’re right. Yeah, right.

But every time when I say international, they think I don’t do stuff in America. It was like, no, America is included in that. But anyway, there it’s within Facebook’s algorithms, which of course, I don’t know. But within their algorithm. First of all, is faith. Let me ask it that way is Facebook. The best way, because I have I have audiences that are abroad, you know, and all of the countries where I am, I’ve got Facebook friends, whatever Facebook is available, I’ve got Facebook friends.

And so how am I able to manipulate Facebook so that my audience. Can see, you know, what I have that’s available.

So I mean, Facebook. In partnership, well, not to say in partnership with the other Big Brother devil called Google, right. When it comes down to analytical data and Big Brother, it’s kind of you know, you have Facebook, you have Google and you’ve got you have Amazon. Right. So Facebook is essentially a platform that’s designed to not manipulate, but to understand the behavioral insight of their audience. Like so Facebook allows you to say, I want to target someone based upon their behavior versus Google is saying someone is looking for something.

Someone is typing in a key word. There are some behavioral stuff on Google, but Facebook is kind of like like the big brother in that sense. So what does that mean for you? That means for you is that you can go on Facebook and say, I want to look for people that are interested in just jazz or a type of jazz or type of blues or music, or you could actually target that country. You could target that region.

So part of that audience that you’re looking for, first and foremost, if you have an email address like that’s golden because a majority of the email addresses should be associated to a Facebook account if they have a Facebook account underneath that email address, once that person logs in via that email address, then Facebook knows exactly who that person is, what they do, whether they have dogs or cat, whether they like to swim or whether they like to eat ice cream while they’re in the hot tub.

Facebook knows that. So if you have the emails, then you could easily attach these emails and create what is called a look alike audience inside a Facebook and a look alike audience is saying, hey, I have this pool of people, this one hundred people per say, two hundred people Facebook. You have billions of people based upon your algorithm. You’re looking at these two hundred people. What is the commonality of these two? What do people what do these two older people all share now from the outside?

Looking in is going to be difficult for any individual person to unless you’re a computer across, analyze 200 people and find the common denominator. Facebook does it without thinking about it twice. So then you can say, hey, I want to find ten thousand people that share the same commonalities as these two hundred people. And now you have a look alike audience that now you could target a bigger pool of people that share the same commonalities in the same behaviors as your two hundred person email is.

But I don’t have the Wile E.. While Facebook has access to their email, I don’t have access to their names. You have access to their emails, but you may now know who they are, right. Think of it from a standpoint. That’s why you have lead magnets and somebody comes in. They’ll give you their their name and they’ll give you their email address. The second that you capture that email address, the next part of that is you want to facilitate and talk and communicate and then you want a pipeline that information back into Facebook to create these look alike audiences.

So you couldn’t target people like them, not just that person, but more people that has the same personality traits as that individual person. Now, once you find the new pool of people, Facebook is not going to give you that information. Right. There’s privacy laws. Right. So what these privacy laws that are in place, what Facebook can then do is then you could pay Facebook to communicate to these pool of people that Facebook has deemed to be much like the pool of people that you do have email addresses for.

So then that’s why you will see ads if you go online and you see similar ads over and over again on Facebook and the ads are usually targeted to you and you can’t help but to stop and to look at the click or save it, because Facebook knows that you love the information that they’re putting in front of you based upon the habits that you’ve done over the years of using Facebook.

Yeah, that’s that’s a whole nother conversation.

Oh, another. Another whole nother beast. But it’s very it’s very simplistic when you think about it, really thinking about, hey, if I know John likes to jump show me 20 other jobs that like to jump. It’s just that simple. And if I like John likes the job, I like John to jump over something. I want more people that jump over something. And then you say, I want somebody to jump up and do a backflip and you just layering in the pieces that you’re looking for.

So then you’re going to fire people that just know how to jump over something and then do a backflip versus just people that know how to jump or people that just know how to jump over something. So you’re isolating and you’re getting smaller and smaller now into your niche until you find the gymnast. Right. And that’s that’s a way of looking to find a gymnast is to think about people that like to jump, move forward, run back, flip stuff like that.

And you could introduce to them about becoming a gymnastic champion or whatever it is. It’s just a psychological way of looking at it, of breaking down based upon the personality habits and traits.

Well, with that, there are you can you can do Facebook and you can do you can boost. Your stuff. What’s the difference between and what is Facebook and I obviously don’t know this, and so I’m picking your brain now when I see something that a sponsor. Is that an ad or is that a boost or whether they’re one and the same? Think about it. The Facebook psychology is beautiful, right? Like, once you understand the principal psychology, all you have to do is rename something, right?

So I can say read and read. Am I talking about the color or. I’m talking about actually reading something. Yeah. Yeah. It’s all based upon perception. So you may see sponsored and say, OK, what a sponsored mean. And Facebook understands that, hence why they would boost. Why didn’t they just call Booth’s sponsor. Right. It was the same. But they understand that from a user standpoint, you look at the word boost and be like boose means increase.

Boost means uplift. Boutte’s means something positive. I need to do that. I need to boost my post. Right. That makes logical sense when I explain it that way. But on the back end, all it is, is that you’re paying money for them to show that particular thing that you’re boosting to a multiple audience. That’s the definition of an ad you’re advertising. You’re paying for someone to take something and present it to multiple other people.

So it’s my, my, my, my, my, my post versus I guess if I do Facebook advertising, it’s creating an ad is one and the same. But obviously Facebook advertising gives you way more control over your ad and your reach of who you’re going to communicate with. And you could target and you can sit down. It’s like being an average user versus being a pro user. The pro user has way more bells and whistles and way more control to target exactly what you want to do.

When you boost the post. You’re just saying, hey, take my five, ten, twenty dollars and you’ve got a million people Facebook that instead of three million people. But we all know that a million people may not be your target audience. Maybe ten thousand people. Maybe a thousand people. Well, you’re not going to know who is going to have access to that ad because you’re only going to spend twenty bucks and twenty bucks for a million people doesn’t even add up.

So you may end up getting a couple thousand. But which one thousand are you getting from that million. You don’t have no idea or no clue reboost.

Right. Right. OK, ok. Oh wow. That’s that’s very helpful. That’s like I just got an intensive Facebook lesson courses and it’s a master class. I like those, but as a matter of fact because it condenses everything, you got to be, you know, but but it gets there and it gets it gets to to that to that that answer. Wow. Thank you.

Well, I definitely appreciate you coming on the show today, and I appreciate your question. I love your questions because, I mean, it just it just kind of gives you the insight for you to process and think about what really goes on behind the scenes versus the perception of what people are seeing on Facebook. So I definitely appreciate that. So, yeah. Thank you.

Thank you. Thank you for the opportunity. Thank you for insightful questions. Oh, my gosh. And and I appreciate your listeners. I appreciate your audience being attentive and and caring enough to hang around and to the end, you know. So I appreciate that. Thank you very much. I would love to come back again and talk to you, talk to you and talk to your listeners, your viewers excuse me, your viewers again to just kind of ta ta ta ta ta ta.

Share what I’ve learned, what I’ve done as a result of all the things I just learned from it all.

Well, I definitely appreciate it. Sagarin over now.

Founder and CEO Of CedarTree Worldwide, LLC: Myrna Clayton AKA The Ambassador Boss – S2E25 (#53)2021-06-27T17:16:59+00:00
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