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Boss Uncaged Podcast Overview

“When I started growing my first company, I would go to a lot of seminars and a lot of conferences. I’d wind up being a part of these big tables or these big dinners with my clients and my competition. And a lot of my competitors seemed brighter than me. They seemed more well-rounded, accomplished college degrees, bachelor’s degrees, master’s degrees; it’s really, really intimidating. I couldn’t understand how I was at those tables at that time. It was hitting me like, how am I basically two or three times bigger than this guy next to me? Once I started personal development and reading books and really exposing myself to a lot of the bigger players, I realized what I had that they didn’t have. It was Persistence and just merely showing up every day and working harder than other people. You know, hard work will outperform skill when skill doesn’t work hard. I learned that from Think and Grow Rich and that right there just made me feel like I can do anything and that I can just blow out anyone no matter what it is that they have offered me.”

In Season 2, Episode 8 of the Boss Uncaged Podcast, S.A. Grant gives us another dynamic interview for his Real Estate Month. This week he is interviewing Dominick Felix – Founder of Cash Geeks. Cash Geeks is a Real Estate wholesaling company specializing in buying and selling homes through simple cash offers.

Through this episode, learn how this highly-motivated individual started a lawn service company, with a focus on maintaining bank foreclosure properties, pivoted into a multi-million dollar real estate wholesale company.

“It’s funny because I kind of just wanted to replace my income. And I realized once I started building a simple loan company, you just start realizing what you’re truly capable of. You just gotta keep your eyes open and try new things and continue to try to build. I remember one of my first feelings of accomplishment. It’s a very small thing, but it really influenced me a lot.”

Don’t miss a minute of this energizing episode covering topics such as:

  • The benefits of having a business partner
  • Documenting processing and handing them off still requires trust
  • The importance of Persistence
  • Scaling you dream
  • And so much more!

Want more details on how to contact Dominick? Check out the links below!

Dominick Felix
Join the Facebook Group – The People’s Wholesaler


Just speak to your Alexa enabled device and say, ”Alexa Open Boss Uncaged.”

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Boss Uncaged Podcast Transcript

S2E08 – Dominick Felix.m4a – powered by Happy Scribe

Tests, tests, tests on two. External might check, check, check, check, check, check. DA. Uh. Uh oh. Quote on that, I live in three to one. Welcome back to Boss uncaged podcast today. Sure. We have the founder and CEO of Cash Geek’s, Dominic Felix, better known as Dominick Felix. What’s going on, Dom?

What’s up, man? How are you today, man?

I’m good. I’m good. How long have we known each other? This business like middle schools, like 92, 93.

You know, it’s funny you say that. Yeah, it’s been about that time. And I wear this little kind of wristlet and has coordinates on it. And those are the coordinates of where Marazul and I met,

is it’s crazy, right? It’s classic, classic middle school creeping up on a 30 year relationship. And it’s crazy

and definitely so.

So give our viewers a little bit of baby. Who are you?

Dude, I’m just I’m just a developer, man. I’m just I’m just a persistent guy, you know? Yeah. I’m a I’m a real estate wholesaler of the real estate wholesale team. We’re up to about 16. We do a good number of real estate deals each and every month for the biggest in our market by far. And, you know, real estate investor, entrepreneur. And I’m just a guy who knows how to figure stuff out. You know, problems are brought to me every day, each and every day. And it’s very tough for people to see ways around the issues. And I just have a knack for just like pulling things together and figuring stuff out. And I think that’s it’s a blessing. I think that’s what’s helped me become a successful entrepreneur.

Got it. Got it. So, I mean, this is my first such a first rodeo, right? I mean, you had another business before this one that you kind of grew and you sold or how did that one turn out?

I grew it. Yeah, I grew and I sold it. So, yeah. And there’s a lot that goes along with that. But yeah, man, I mean, so basically I’m I’m a lawn maintenance call center rep. Basically, I’ve worked in call centers for four, seven years. I’ve always done extremely well in any job that I had my first call center job. I was a collections representative right there and I remember my first day starting as a collections rep. I’m nervous, right? I get on the team, everyone’s like, listen, you know, take it easy. You’re going to get on the phones. You’re not going to bonus your first month. You’re not going to bonus your second month. You know, and you my bonus a month here and there. But you’re going to have problems getting in contact with people and dealing with people and getting them to to trust you or pay you or whatever the case may be. They really downplaying it, downplaying it. And the morale is was pretty horrible. So, you know, I just I got on the phones first month I bonus and then from the second month for the next three years straight and collections, I was always number one on the floor for those three full years. Right. Then I transitioned to another position called retention. It’s a retention sales position. People want to cancel their service with the company because they had a bad experience. None of the calls were good. They were all horrible. And then if you convinced them to stay, then you get paid high commission and then they want me to double my salary. I was making like seventy grand a year. I make about thirty five grand a year in collections and about seventy grand a year in retention. You know, for promotion is almost the same thing to me. But it was a it was pretty challenging. It’s pretty challenging. I was able to save on average about sixty five percent of the people that came my way. And I think the requirement was to save about forty-five percent and most people couldn’t make the forty-five percent. So in that position, I was about top three, I was the top three on the floor, four years for giving the least and making the most per transaction. So I was always giving these high offer value rewards which didn’t give very much to the seller but paid me out a lot. So that really just told me like in sales, it’s really just just the people and how you talk to people, how you deal with them. It really very little little of it is is the product or what you’re trying to achieve by going through sales. They need to trust you. You know, they need to believe in you. They need to believe in the process.

So it sounds like you got a little bit of business ingenuity and obviously some Brooklyn hustle in that. Right.

I got the Brooklyn Hustle, man. You know, we don’t have any choice in Brooklyn. You know, we had to live through it. So so basically, I felt like at that point I was making seventy grand a year. And, you know, I was thinking about going into management. I’m like, shit, if I’m going to go into management, they make mid to upper 30s and take a huge pay cut. So I kind of felt like I hit a brick wall. You know, I’m going to have to take a huge step. To to go into management and work my way up in the company and eventually get back to where I am and and pass where I am, and I kind of wanted to do something different that either kept my income the same or helped me to make more or give me the opportunity to progress. So I actually started a lawn maintenance company and in the lawn maintenance company, actually, I was able to get enough customers instead of like four to six weeks. That completely replaced my income in the call center. And then I started doing mortgage field services work, I started maintaining foreclosed homes for banks, and the cool thing about that was in Jacksonville, Florida, here, the typical grass cut, you’d have to pay like thirty or thirty-five dollars to the grass cut crew to come and cut the grass for your house. And with the bank owned properties, it was more like eighty to one hundred and thirty dollars per cut. So it’s like triple or quadruple the income for doing those bank owned properties. So once I figure that out, man, I transitioned everything over to to all the bank owned work. And then it was it was tough to get those contracts. But once I got those contracts, then I started subcontracting that work, got out before you know it, man, within within about four or five years. Dude, I’m in I’m in eight states. I’m considered a regional player. The banks or the national companies that I worked for, they were they were national and I was more of a regional player on my way to becoming national. So what I didn’t realize at the time, because I wasn’t kind of this big kind of market overseer, I’m not playing the market or trying to figure out where the opportunities are. I kind of just fell into it, but I fell into it at the right time because it was twenty-seven when we had the big market crash and real estate was upside down. There was tons of foreclosures and I was maintaining foreclosed homes for banks. So there was just a crapload of inventory and I was able to capitalize on that. One of the things I wasn’t really prepared for because I grew it aggressively over the course of four or five years, like I said, in eight states, I had about twenty-six employees at my at my highest, we reckon, in about five million a year. But I wasn’t prepared for the the economic recovery. I mean, it recovered aggressively and a lot of the inventory started going down. And once I started seeing that decline, I decided to figure something else out, which was real estate.

So this is pulling back a minute. So, I mean, coming from from Brooklyn, you end up in Florida. I mean, how did you even get into that real estate game? I mean, obviously, you’re more on the real estate wholesaling side, but before that, you were more in the market. Both of them are related to real estate. Like what made you decide to jump into that space?

So for some reason, I’ve always been attracted to real estate. I feel like anyone that I knew that had any kind of money always owned like multiple houses growing up in Brooklyn, the big money people that I kind of maybe knew directly, like someone’s dad or someone’s uncle or friend of a friend. Oh, this guy owns this house. He owns the other one down the block or another one in another neighbourhood. And I always, like, kind of respected that. And I always saw that anyone who had money just had multiple assets. They had lots it maybe that’s just kind of what caught my eye, but that’s kind of what I saw. So when I started making a good amount of money with my mortgage field services company, I started acquiring real estate. And when I started acquiring real estate, you know, you start keeping your eyes open a little bit more, you know, certain things start coming in your direction. And I started purchasing real estate a little bit cheaper from wholesalers. And I started to wonder, like the how are these properties this much cheaper than properties on the market? And they’re really similar assets, like they’re very similar. How are they getting them cheaper? And I figured out they’re really marketing to sellers directly. You know, sellers are not going to them like they would go to a real estate agent to list their properties on the market or to sell them in this kind of way that attracts people to get the highest bidder. They really they market to the sellers directly. And there’s tons of tactics. And that’s a that’s a huge stressor episode in itself, the market to the sellers directly. And then it’s really this entirely different way to do sales. It’s more like just a one on one, just me and tional haggling, you know, on a number. And then what that does is, you know, there’s not five people in the mix and they’re all bidding the price up in the property doesn’t go to the highest bidder at that point. It’s now similar to when we were younger and we were going to like the corner Christmas tree sales guy and my dad would haggle with that guy to give him nineteen bucks instead of twenty-two bucks. It really feels very similar to that way of sales rather than the modern online submissions or realtors getting multiple parties to bid the prices up and stuff like that. So, you know, it’s kind of always fascinated me. So at the right time, you know, now I’m looking to get into another industry and I met, you know, a really bright wholesaler. And I had experience building and scaling a business. And when I decided to partner with the guy and then we decided to, I decided at that. Time is right to transition out of my old company, transition into this new company, and then I sold the old company to my operations manager.

Got you. Got you. So, I mean, with that kind of business structure, I mean, do you still have some equity share in that business?

Very small piece. But I do. Yes.

I mean, I’m just saying. I mean, that’s a small way. I do. You still get a piece of the pie even though you’re not even working anymore. That’s definitely good business.

Yeah. I mean, you know, it was it was on a very aggressive decline. And I didn’t have the whole multiple streams of income mindset at that time. You know, I started when I was twenty-six, never had a mentor, never really read books, wasn’t around big money minded people to ever kind of get the exposure that people like us should get to kind of take your money, multiple streams of income, start something different, try to do it as early, as early or as at the right time as possible. Just never had that exposure, which I do have now, though. So,

yeah, I realized that. I mean, I think. Well, you can you can correct me if I’m wrong, but I think 10x right. I mean, that that’s one of the people that I think you kind of delve into and kind of help you grow to where you are currently.

Absolutely, absolutely.

Got you, got you. So, I mean, your business, you’re talking about, you have a business partner. I mean, how is that you? Most people, you know, they want to run the business on their own. They want to have employees. How is it having a business partner?

I mean, it’s cool, man, it’s cool because as long as you can get yourself into the mindset of letting go of the vibe on certain things, what I mean by that is, you know, you have these responsibilities and you’re able to give it to someone that you trust that can do it as well as you can do it or as close to as well as you can do it so that you can go on in and maximize in other areas in the company. It’s almost like, you know, you can do more with more people than you can do by yourself.


Yeah. So he had the wholesale knowledge, which did bring a tremendous amount to the table and I had the scaling experience that brought a lot to the table from my part. And now I mean, I think we’ve been in business for right around three years. And, you know, we just hired our 16th team member.


knocked out about twenty-one real estate deals last month. And yeah, I mean, we’re having some some really aggressive growth and a really good experience with it. So I couldn’t be happier.

I could have said I don’t think people could really understand. I mean, you’re talking about double digits possibly growing in the triple digits on a monthly basis. I mean, that that’s that’s your move and product. And, you know, I mean, how did you even find the rhythm to get into that? Because, I mean, you’re not doing in one month here. You’re doing it pretty consistently.

Yeah, thankfully, we’re doing it consistently. Any time I’ve ever any time, like in any part of my business experience, I’ve always wanted to learn about something that can add to my company. I’ve always wanted to systemise it and then delegate it in every sense of the word. So even stuff that I’m doing right now, like for me, it bothers me to do anything, you know, the same task over and over. It just bothers me. Once I find myself getting into that rhythm, I just document the process and I hand it off to somebody. It’s very difficult for someone to be able to swallow that. Not everyone is able to do it. That’s why you might have some really strong real estate investors or real estate agents. And I mean, that’s cool. And there’s nothing against that. But they just don’t want to trust someone else to do the job because they know that that person’s not going to do it as well as they can. And I think what people that do on a scale should keep in mind that is that you know, they’re probably not going to do it as good as you can. But if you can get someone to do 70, 80 per cent of as well as you can, do you get two or three of those people, you’re one hundred per cent and now you have another, I don’t know, two-hundred and ten per cent on top. You’re on top of that. I’ve always wanted to just. Footsteps, steps to whatever it is I’m doing, processes delegate, and the one thing that I started to do in my other companies that didn’t really get to master is really put together leadership to then lead those roles that you’re building. And I’m trying to do that earlier this time.

Got you. Got you. I’m really big on systems as well. So what kind of systems you guys have in place is more operational systems. You more day to day where you have a combination of both.

We have a combination of both. Yeah, so, I mean, if we’re talking about specific programs, type systems, then, yeah, I mean, we’ve got scrims to all that. And if anyone doesn’t know what a CRM is, it’s basically like a database to hold all of your data and CRM. There’s different applications that we use for our leads, for our acquisitions, for our properties and any kind of data that you can think of. And the cool thing about the CRM that we use, which is called Podio, by the way, is that it’s it’s totally customizable. Right. So we can get the right knowledge and and and the right kind of overview on how you want the apps to talk to each other. You can build in flows as to where if you click a button, it can calculate this number or it can drive information to another application, which is just it’s just mind blowing to me, man. So I didn’t I didn’t have that in my other company as well. So I think that’s just part of what’s going to help us get to the next level a lot quicker.

So you’re saying the next level. I mean, obviously, you’re doing your last business. You know, you peaked about five-million. What’s the next level for you in the current status?

You know, I know that, you know, at one point in time when I first started seeing the decline on my first business or I started sensing or feeling it coming or feeling myself plateauing, I started talking to some higher-level people that I knew about selling the company. Right, right. I’ll leave it off about selling the company. And they told me that, you know, you’re at five million. Once you get to five million, it’s going to be very tricky to get past that five-million mark. There’s something about that five-million-dollar mark. And that’s just kind of what they told me. I don’t remember all the particulars, but I never had the experience to get past the five million dollar mark. So for me, the immediate next level would be 10 million.

Got you.

But the real ultimate next level would really more so be having a company that, you know, that can operate exclusively without me.

Got you

from leadership and CEO and and all of that stuff.

I mean, you definitely got the right building blocks moving in the right direction. So the next question I have for you, you always hear about the 20 years it takes someone to be successful and it always seems to be perceived as an overnight success story. How long did it take you to get to where you are currently?

So do so. So my first business was started in May of 2007. I mean, we’re in twenty-twenty, so it’s so it’s 13 years and I’m still I’m still hungry. I still feel like I haven’t started, you know, so I mean, in my first experience, you know, they say it takes about five years for for a small business to become profitable. Luckily, I’ve become profitable a lot, lot quicker than that. But I mean, it took me about five years to get to the level we’re talking about. I think I think I advanced pretty quickly there, so. You know, if things kept going in the direction that I was able to bring it in with the market that we were in, I mean, who knows how much I could have taken advantage of of that experience?

Yes. It sounds like you fell into your niche early on. A lot of people, they kind of dibble and dabble and it may take five, 10 years touching different business opportunities even to find their core niche. And you found was kind of right out of the box, it seems like. And then you just grew it into what you’re doing right now.

And it’s funny because I kind of just wanted to replace my income. And I realized once I started building a simple loan company, you just start realizing what you’re truly capable of, you know, and you just got to keep your eyes open and try new things and continue to try to build. I remember one of my first feelings of accomplishment. It’s very small thing, but it really influenced me a lot. And I tell a lot of people about it now, but I’m doing loans and I just started getting into the bank loan properties and I’m still out there in the field. And I had one, two, three. I had three employees. It was myself and three employees and a pickup truck with a trailer and lawn equipment and other kind of handyman equipment. And I was the boss, so I was the driver all the time or whatever the case may be. And then one day I just decided to sit in the back seat until one of my other guys drive so I can just kind of see if I can transition to make them take over the crew. Like if I got sick one day or one day, they can still go out and do work orders and stuff like that. So I sat in the back seat and my hardest worker was this Hispanic dude from Texas. His name was Ali Papà. He called us up Ali Ali Baba because his son’s name is Ali and he was the papa. So I sat in the back ali papa gets in the front driver’s seat and he goes, looked at me weird. It’s like, Boss, what’s going on? I said, all, I’m going to let you drive today. I’m going to stand in the back and just kind of watch you guys whatever he goes home, you will do great things. So. So that kind of hit me, man. It was like, you know, it was kind of like told told me that it was the right move. And in most other small businesses are lawn maintenance businesses, pool maintenance businesses, handyman businesses, the bosses in the driver’s seat driving and running the crew. And he just needs to be in charge every day, you know, and it just takes a bigger person to kind of hand that over and put trust into the system that you’re putting together.

Oh, yeah. I mean, you got to delegate, man. I definitely concur with that. So what’s one thing you would have done differently to get you where you are a lot faster if you could do it all over again?

It might sound harsh, man, but I mean, I I probably would have taken a lot less bullshit, I probably would have put more of the right people in the right seats. You know, I tend to I tend to want to give people chances more so than they deserve. I probably would have paid more attention to. Yeah. Getting the right people in the right seats instead of trusting. You know, I’ma big advocate of friends and family and I’ll do a lot for friends and family. But I really, really have to be careful with onboarding the right people or certain people in certain positions that they’re really not capable of doing. So it’d be more so of truly interviewing and assigning people to certain roles that should be in that role rather than someone that’s a friend or someone that you trust with your kids. But they’re really not capable of doing what it is that you’re asking them to do. So I think if I would have paid a lot closer attention to that early on, I think I could have probably done even more in a short period of time than I’ve done.

Wow. So do you have any entrepreneurs in your family? I mean, I know you say you didn’t have any mentors, but, you know, if you think back, you know, back when we was in middle school, back in high school in Brooklyn, were there anybody that was had like an extreme hustle that kind of inspired you to kind of take things out on your own?

So so, yes, I did have an inspiration and some weird inspirations, probably I feel like it kind of indirectly has an impact on me, even though this person wasn’t really in my life. So none of my family members were entrepreneurs. None of my friends were really entrepreneurs. It was kind of like I said, it’s like someone’s uncle or someone’s father that you know of. But you really don’t know directly that that’s successful. That’s kind of impressive. But my real father, my biological father that died when he died when I was one years old, he was an entrepreneur. Right. So there’s always those stories to write. He was he started a printing company out of the house that I grew up in in Brooklyn. And I started out at a room in the basement. Right. And then at one point in time, he started growing, getting so big that he moved that business into a building in Manhattan, kind of a one-room little office push came to shove over the course of a couple of years. He’s taken over the entire floor of that building. And then he was aspiring to go to acquire a second and third floor in that building because he was growing so aggressively. He’s one of the first building or printing companies in New York to start printing and ink for companies like Time and Playboy and things like that. So, you know, knowing those stories always had an influence on me. Name of his company was Regency Litho and little short for lithography, which is for printing. And the name of this real estate company or the parent name of it is really Regency litho assets. And I kind of appointed that as the name in honour of what he started to do. And it kind of holds me accountable to take the baton from him and finish the job that he started when he was in business for himself. And the reason it’s cashed geeks now is which is just a DBA, by the way, is because it’s a little bit better of a branding name for them for paper click and SEO and just easier for people to remember a little bit more catchy and things like that. People don’t know. Everyone’s like, what’s litho? Or they don’t remember Regency Lothos. It’s very difficult for the common person to just remember in passing.

You know, that’s good sense of branding. I mean, a lot of times with the clients that I work with, I have to kind of clarify that the branding strategy needs to go hand in hand with, like their marketing strategy and in the overall global business strategy. They have to understand that. Right. So, I mean, it’s good that you picked up on that right away. I mean, like the other name was just the definition of it. People wouldn’t understand. And it’s just too many syllables as well. But, you know, the dedication to your dad, I mean, this is a solid, solid kickback. And that was my next question was going to actually. Mike, so do you think that was a factor to your success? But I mean, obviously, you were to answer that by saying you named your company after your dad and continued his legacy, which is it’s all about family. So I definitely could commend that.

Yeah. Thank you, man. Thank you. Yeah. I’m so sorry. Go ahead.

How do you juggle your your work life with your family life?

It’s tough, man, you know, like I aspire, I aspire to do to do big things right. There’s a lot of real estate investment companies here in Jacksonville, Florida, that do similar things that I do. They do things that are very closely related to what I do here in Jacksonville. They have a tough time growing and have a tough time scaling just because there’s no blueprint of how it’s been done before. And for some reason, like I said, I just have a knack for figuring shit out. Right. So it seems like we’re getting some really great tred. And I feel like I have kind of a moral responsibility to do what it is that I’m capable of doing because other people can do it. And if I’m not doing that, I’m really not living up to my potential. So it really takes a sacrifice. It takes a big sacrifice and it does affect family. So what I try my best to do is kind of a family business intergration. So I’m not neglecting my family and my kids. You know, I, I drop them off at school in the morning. Sometimes they have to come into the office or if I have to chip in to help out with a responsibility that someone else has in the office, like an after-hours appointment or weekend appointment, I might do that on the way of the family going to do something. I’m like, we can do this, but I have to drive drop by this property just like now. Like we were flooded with appointments today and I was a little late getting. Podcast, one of the things I tried to squeeze in was, was a contract because my field guy had an appointment and then my H.R. manager was actually backing up one of his appointments already. So we do have backups in place, but there is really no backup to the backup other than sometimes the boss just got to run out and cover it. So I try my best to just work out a work life, family life integration. And then I do. I am starting to build in non-negotiables as well, like Sundays with the family or not getting to the office too early during the week. So I can work with Maricel, which is my wife, to get the kids ready in the morning, spend some time with them, drop them off at school and things like that.

Got you, it’s funny that you brought up Marissa. I mean, she went to middle school with us. So it’s kind of like you guys have been together for a long time. And it’s I mean, when you’re looking for a companion, someone that you can trust, not only someone that you can know. Right. With somebody that you’ve known for a long period of time. So you guys have been through, what, 30, almost 30 years of relationship. It’s kind of crazy. It’s great to have that in your back pocket.

Yeah. Yeah, it’s I mean.

If you can hear me, Dom, I can hear you. There you go. You just got back.

I’m not sure how much you heard,

I heard zero, you said, and it went dead, OK?

got you got you. Yeah, I was basically saying that, you know, Maricel and I known each other since junior high school. The funny thing is that we only dated for a couple of months in junior high school. What happened was that summer came and her mother grounded her. And I had no way really to communicate with her for the entire summer on the first day of high school. And she’s going to kill me for saying this. But the first day of high school came in and I actually dumped her. And then I had the we had our high school experiences and then high school ended. When we were 18, I moved out to Florida, came back to New York to visit. We kind of met back up when we were 19. Then we started dating. And then the rest is history. You know, we’ve dated. We got married. I think it was twenty five or twenty six years old. We’ve been together and now we’re both forty one. So I definitely knew her a long time. Definitely could trust her with with everything in my life. And she’s actually working with me. She’s been a stay at home mom for a while because we have a we have three kids. But now she’s at the point she just wanted to get back into the work, know the work field, and she wanted to be around adults a little bit more. She wanted to kind of build on her career. So. So, yeah, she’s with me in the office now. So it’s awesome.

Definitely. So what’s your your morning habits, your morning routines?

The funny thing is, man, like like I said, it’s its weird with me. It’s weird, right. Because people, they can build their their morning, their specific morning routines. I don’t have there are things that I do every morning, but I don’t really like just reoccurring things all the time. I’m kind of more of a weird kind of visionary in the way that once things become just too reoccurring, I just kind of lose interest a little bit. Some of the things that I don’t lose interest in is just listening to audiobooks in the morning, reading the Wall Street Journal, researching my in my industry. I try to be active on social media. I was a lot more active probably year to year and a half ago. I’m not as active. I think I’m still a little bit consistent. I just want to always stay relative to the community and the people around me. But I try to I try to do some effective posting in the morning. Those are kind of the things that I do before going into work. I spend some time with the kids, help Maricel, get them ready in the morning, drop them off at school, and we go off to the office.

Nice, nice. So what do you see yourself in 20 years from now?

So 20 years from now, going to be 61 years old, I’m pretty certain that that cash geek is going to have several squadrons. We have we have an idea of how we’re going to build the company, how we’re going to build them out in squadrons and squadrons are groups of people that can handle transactions from A to Z and real estate for for certain markets or for for a certain sized market or a certain group of markets that add up to a combined population. Right. So I feel like there’s going to be at that point, you know, 20 years from now, all of the right leadership is going to be in place for it to continue to grow. Without me, I would I would bet there’s probably going to be 10 squadrons at that point. A squadron right now is looking at about 12 to 14 people. And it’s going to include all of the positions from from marketing, lead generation project management, acquisitions, dispositions and transaction coordination, which is wrapping up the deal with the title company at the end of it all solved. So that’ll be a group of people that can effectively do probably 15 to 20 transactions a month that can bring in close to a quarter-million dollars a month. So I can’t see having less than 10 of those in the next 20 years.

Yeah, I mean, that’s a solid strategy. Solid plan. I mean, it seems like you’re you’re 100 per cent focused on scaling, which is, you know, obviously once you get to a certain point, that’s it’s always up from there. You want to kind of grow and expand and grow and expand a step and repeat, repeat. So you definitely got the right state of mind. And so what tools do you use that you would be able to do your business without outside of the CRM that you talked about earlier?

Google Drive, man, Google Drive is is huge. I mean, one of the one of the things that we use a ton is, is Google Sheets, and it just allows a lot of people to be a part of the same document. It’s very close to as capable as Excel is. I don’t know how how you know, how much you use it or not, but I mean, excel, obviously, it’s more advanced. It’s got a lot of functionalities like Google sheets doesn’t have. But as far as communication between all of the other team members and sharing documents and letting them see formulas move live before us in our payout trackers. And, you know, and a lot has to do with Google Drive and Google Sheets. And I think if if they went down tomorrow, we would be screwed.

I told you, which I’ve interviewed, like, you know, probably about two dozen people on this show and literally about half of them Google Sheet, including myself, I, Google Drive, Google Sheets, Google Docs, and the fact that you’re allowed to share to multiple people and then you can actually control the ownership, whether it’s just an editor or an admin, and you could be anywhere in the world and have access to all your documents. It’s a game,

right? It’s amazing, man. And then, you know, the more we’re growing inside of this company, I used to not think about this before in my old company. But the more we grow, the more I start to get nervous about these systems that we use than the photos and the skip tracing companies that we rely on in the Google Drive. Right. Like if any one of those companies go down, it can truly hurt us. So now it starts to put me in the realm of of creating my all-encompassing own primary program where as to where we don’t have to rely on these other companies because, you know, whether they get attacked, cyber attack or or even just want to go out of business one day or whatever or go bankrupt. I mean, we lose a major functionality of our company. So we’re starting to think about that as well.

Got you. Got you. So what final words of wisdom do you have for up and coming entrepreneurs that possibly want to follow in your footsteps?

So one of the things that hit me real hard here within the last probably about two years ago that I never really knew was this basically when I started growing my first company and I started getting to where we were very close to our biggest, you know, I would go to a lot of seminars and a lot of conferences. I’d wind up being a part of these big tables are these big dinners with my clients and my competition. Right. And a lot of my competitors, you know, they seem brighter than me. You know, they seemed more well-rounded, accomplished college degrees, bachelor’s degrees, master’s degrees. You know, it’s really, really intimidating. And I couldn’t understand how I was at those tables at that time. Right. It was hitting me like, how am I basically two or three times bigger than this guy next? And I was probably under the national companies. I was probably, if not the biggest one of the top three biggest regional companies in the nation. So, you know, I really couldn’t understand how I was there. And bigger than those dudes is just it always bothered me for a while. But once I started, you know, two or three years ago, personal development and reading books and really exposing myself to a lot of the bigger players. You probably read this book by Napoleon Hill. It’s not good to great. What’s the name of it? Do you remember what it is,

what you don’t think and think and grow rich

thinking and grow rich, everyone thinking grow rich and thinking there are rich told me what it is that I had that I didn’t know that I had. And it was persistence and just merely showing up every day and working harder than other people, you know, hard work will outperform. What is it skill when skill doesn’t work hard or talent doesn’t work hard. I learned that from that book and that right there just made me feel like I can do anything and that I can just blow out anyone no matter what it is that they have offered me.

I mean, that’s a great segue. I mean, the mastermind principle is pretty much what you’re talking about is one element of somebody’s principle. So it’s once you find, think and grow rich and you kind of understand those theories and you start to actually use them on a day to day basis, it changes everything. It’s and it was written back in like nineteen-thirty two and it is still practical and it’s 20 20. So it is definitely that crazy man. So I got a bonus question for you. Right. So if you could spend 24 hours with anybody dead or alive, who would it be and why.

I think Elon Musk. Yeah, so I spend I spend the time with Elon Musk just because he has persistence as well. I mean, he’s a very hard worker. He puts in a lot of hours. Sometimes he’s extremely proud of what he’s doing and he wouldn’t trade it for anything. And at other times, you’ll listen to interviews and it’ll feel like he kind of dreads it and wishes he would have went in another in another direction. And I would want to pick his brain about that to see where he’s coming from, to make sure I don’t make the same potential mistakes. Because you also have life, right? You also have family. You also have things that you want to enjoy. And you don’t want to one day regret everything that you’ve done for the past 30, 40 years. So I think if I had that opportunity to spend time with him and pick his brain about that specifically, I think I’d learn a tremendous amount.

Wow. Yeah, that’s a hell of a choice, definitely.

And I’m surprised I gave that answer. Not even ready for that question. So,

I mean. Yeah, yeah. About the beauty of this podcast. And I like to keep it kind of unscripted and kind of mix up the question. It’s just run with it, man. So another significant question is, what’s your most significant achievement today?

I think it’s I think it’s being an example for people around me, I think I spent a good amount of time with the people I’ve always been around. I think it’s shocking to them what I’m able to do. And I think to be that example for those people and give people hope, I feel really good about,

wow, solid, solid. So where can people find you, man? I mean, what’s your handle on Instagram, Facebook, Twitter, LinkedIn.

Yeah, I think so people can find me on Instagram at Real Dumb Felix, you can search Dominick Felix on Facebook and if anyone’s interested in wholesaling or learning more about wholesaling, they can join my Facebook group. It’s called The People’s Wholesaler’s. And we do a show every Tuesday night at 9:00 pm Eastern Time and we go for about an hour and we’re always talking about some aspect of wholesaling or real estate or business building on that show.

And you also got a cash geeks as well, right?

Cash Geeks is a website that displays the inventory of our properties. So if anyone wants to see kind of a little bit more of the inside of our product, they can go to that to that website.

Got it. Got a cool man. We’ll definitely appreciate you coming on the show. And it was definitely a pleasure having you. And usually what I do in the show, I mean, it’s kind of flip the mic, you know, you have any questions for me?

Dude, man, I mean, I probably got a trillion a trillion questions for you, man. I know that we need to get together real soon. I know we talk a lot of shit about it and we don’t really do anything about it. I know you’re busy and I’m busy and you’re in Atlanta, so I’m probably going to be in Atlanta within the next couple of months. I definitely want to want to get together for your brain a little bit about more about what you do. And I know you’re in that you’re in marketing, obviously, right?


I have the 360 company and all that stuff.

360. Yep. Still alive and well.

Awesome man. So basically. Well, can you contribute to me, I guess within the next twenty seconds that can let me know as much as possible about where you’re at right now inside us or both 360.

So right now what I’m really big into, I mean obviously we have web design, we have marketing, we have all these different strategies. But really and truly in the market sector right now, it’s content development, but it’s not just any old content. So, I mean, book development. You’re familiar, but, you know, I’ve published a couple of books. I’ve published other people’s books at this point in time. So surreal. 360 is becoming more of a publication system. Right. So not only publication books, but we’re also publishing courses as well. So that’s kind of the next direction that we’re going into with web design is OK, but it’s always about the results. And where can you get the best results and how could you help the most people is through education. So I think you’ve kind of touched on that space as well, too. I mean, you kind of have an online presence. You have your your wholesaler’s on Tuesdays. But I think you’re at that point now, you have enough content that you could pretty much bottle that up into a course and have that be another revenue source for you day in, day out.

Yeah, yeah, yeah. People people have reached out to us about exactly that as well.

Yeah. So I think that’s that’s like for me currently with the whole Covid thing, that’s really what the market really is right now. If you can create anything that’s online to kind of help all the people get off their feet or help them grow it to help them understand something. It’s a night and day difference, so that’s awesome. Congratulations, man. Definitely appreciate that. But again, I appreciate you coming out to the show and I’m looking forward to getting this thing up and running and up an air.

So awesome, man. Awesome idea. Thanks a lot for having me on. I appreciate it.

It was a pleasure. Have a good one.

Awesome man.

All right. Later