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Founder Of E.Sierra Media: Edgar Sierra AKA The Studio Boss – S2E18 (#46)

“First one is you’re a high school student coming out of college, coming out of high school and thinking about going into college. The very first thing I would say is take time to learn yourself, take some time off, whether it’s six months or a year to go and discover who you are. One of the downsides with society is this belief of going from high school or 12 years of being told what to do, having a summer off to then being told you need to declare a degree so that you can get FAFSA. I don’t agree with that. I had the opportunity to go and do all these other programs and stuff to kind of teach me where I wanted to be and where I’m at today. So that’s the one thing I would suggest and, you know, if parents are listening, don’t force your kids into something that you did because you did it.”

In Season 2, Episode 18 of the Boss Uncaged Podcast, S.A. Grant sits down with up-and-coming entrepreneur and podcaster Edgar Sierra. Edgar is the founder of E.Sierra Media, a full-scale photography, videography, digital design, and business consulting firm. He is also the host of The Daily Entrepreneur podcast, which brings you entrepreneurs from all different industries to talk about the journey, struggles, and successes of what it’s really like to be an entrepreneur.

Born in California and raised in the Reno/Sparks, Nevada area, Edgar has always had a passion for photography and digital arts. While pursuing his education, a chance encounter changed his trajectory towards life as an entrepreneur.

“…and the dude once told me, while we’re having lunch, he said, you need to be able to do multiple jobs to be marketable or understand at least different industries. And that always stuck with me. One of the things is that when I was growing up, my biggest thing was law enforcement. That’s what I wanted to do. That’s where I always wanted to be. And eventually, as I grew, it wasn’t that I didn’t like it. It wasn’t that there was something that scared me away. It was just that I didn’t want to live in that path for 20 years. So as I started going to school, I realized that we have this societal mentality of go to school, get a job, well-paying job, get the white picket fence house, start a family and all this. And I just that wasn’t for me and it has never been for me.”

Don’t miss this INSPIRATIONAL episode covering topics on:

  • Words of encouragement on not getting stuck in your 9 to 5
  • Career switching at an early age
  • Systems to help you manage your business
  • And so much more!

Want more details on how to contact Edgar? Check out the links below!



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Boss Uncaged Podcast Transcript

S2E18 – Edgar Sierra – powered by Happy Scribe

How are you doing, brother? Good morning, brother. How are you doing? Well, doing well.

How’s things going for you? Goodman, as you can see behind me, everything is getting torn up. So got it going in the studio.

Yeah, man and it wasn’t supposed it wasn’t they weren’t supposed to start anything until tomorrow. And they called me and they’re like, hey, can we start Monday? I’m like, Yashar and. There he got half the war torn up and I and then I leave for Washington on Thursday morning and then to Mexico right after that. And so I’m just like, all right, run a business while I have.

No, I got it. Got it. Got it. Well, hey, man, progress is always going to be a little bit rocky. But, you know, the end result is what you want it to be. So. Yes, sir. What’s new with you? So what’s new with me, man? Am I just you know, part of my journey is that I’m looking for land as another opportunity that I’m looking for right now is just kind of looking for rural land across the board.

And, you know, obviously, as part of my long term plan, long term wealth management system. So. Right.

Yeah. Any luck? I mean, I’m getting closer. So, I mean, I’m looking at particular program. You already have the cash sitting there and I want to kind of cash out before the year’s out. So, yeah, I’m about to hire me a land real estate agent. And I just recently kind of found the ideal credentials that I’m looking for, for the type of land I’m looking for. And so, I mean, again, I mean, the land is just a monetary thing.

I mean, there’s so many different opportunities to make money off the land. So I’m trying to find the right particular plot of land and do what I need to do with it. So. And you’re in Atlanta, right? Yeah, I’m in Atlanta.

So, I mean, I’m not opposed to nationwide, but I want to literally start somewhere close by. So I kind of have my hands on. And then from that, I’m just going to scale and can I mean, I see some stuff in Utah, I see some stuff in Nevada, but it just kind of like I don’t really know about that land region as much as I know about the East Coast. So I just want to jump into that culture.

Yeah, well, dude, I’m going to send you some information on a buddy of mine works out of Atlanta. His name is Bill Harris. Really good guy.

And he that’s what he does for a living. He helps these large business owners buy property, build on it, and then either sell them or they use them as retirement or rentals or whatever it may be. But he’s in your area, man, so I’ll send you his info and maybe he can help you out. Good dude. I mean, I talked to him a couple of weeks ago, and we’ve actually been in the works of helping him out with some design and stuff that he needs.

But really good dude. He also is on the Amazon show called The American Dream. And he really talks about and walks through, you know, what our properties and land and how to buy this or buy that. So that might be a good connection. Maybe something else work. Yeah, definitely. I appreciate that. It’s funny how you never know what these conversations will go. You say one thing and you get a referral. So it’s definitely a win win situation.

Man Yeah, man. So I mean, you listen to a couple of episodes before you kind of run down here. So same thing. I’m it’s going to run through a kind of mix up the questions based upon your responses. But, you know, the goal is, is for you to kind of just inspire people, tell them your story. I’m going to start off by telling you kind of how you and I got connected. And then once we go into the end closing, I’m going to ask you a couple of bonus questions and then I’m going to give you an opportunity to ask me a couple of questions and then we’ll do salutations and keep it moving at that point.


Toca So to pronounce your last name, is it Cierra. Yeah. Let’s hear Imust Coco.

All right, so if you’re ready, just let me know. I go ahead and count down. Don’t man. All right. Three to.

One. All right, welcome welcome back to Boston College podcasts on today’s show, we have a special guest. Let me give you a little back story of how Edgar and I met so randomly out of nowhere. One day I get this email saying, hey, I like what you’re doing. I want you on my podcast. And I’m like, well, how did this guy even find me? Like like what is information he come from? So being who I am, I followed back up him and I have some conversations and then come to find out.

I mean, we have a lot of commonalities. We’re both like entrepreneurs. We’re both like multifaceted multi talents. So I just kind of made a great fit. And then we had his podcast on his show. But I’m not going to ruin that. I’m going to let him kind of tell you a little bit of who he is.

So, Edgar, the floor is yours. Tell our audience who you are. First of all, brother, thank you for having me on the show today. Yeah, man, it was it was a weird one because you the first thing you asked me, why did you pick me and talked about it and to be able to talk about that and have you on the podcast. And that was amazing. Great outcome. I mean, I’ve had a lot of listeners reach out and you thankful for the advice that you gave them.

And so just a little bit about myself. My name is Ed Sheeran. I am twenty five years old.

I own a company, Aesir Media, and I am the host of the Daily Entrepreneur podcast as well. I’ve been in business going on for years. I hold an associate’s degree in criminal justice, a bachelor’s in photography with Minors and Entrepreneurship Business Administration, and I’m currently working on my master’s degree in cybersecurity.

Got it. Got it. So and the funny thing is on your podcast, U.S., I’m a jack of all trades. And it seems like I mean, obviously you’re following the same philosophy, right? So, I mean, how did you get into those multi, multiple different areas of expertize? Well, you know what, it kind of started when I was really young, when I was about 16, I joined actually I was 14, but I joined what’s called the police explorer program, which is like an ROTC for our local police department.

And I went on to become the sergeant there. And I and I ran the program for a couple of years. And one of the things is that there was an officer there by the name of IRA Coffee. And the dude once told me, while we’re having lunch, he said, you need to be able to do multiple jobs to be marketable or understand at least different industries. And that always stuck with me because one of the things is that when I was growing up, my biggest thing was law enforcement.

That’s what I wanted to do. That’s where I always wanted to be.

And eventually, as I grew, it wasn’t that I didn’t like it. It wasn’t that there was something that scared me away. It was just that I didn’t want to live in that path for 20 years. Twenty five years, 30 plus years when you can retire.

And so as I started going to school, kind of my thing was that I realized that we have this the society mentality of go to school, get a job, well-paying job, get the white picket fence house, start a family and all this. And I just that wasn’t for me and it has never been for me.

And so when I was going to school, one of the biggest things that I hated was I had a job where I work for the Department of Homeland Security. And it was it was a stressful, most stressful job. And so they were making me choose between going to school or staying up the job. And I left and I went to school and I started school full time. But one of the things that I saw while at the university was a lot of people had a nine to five job or a four to six job in the morning just to make a buy on top of taking 12, 15 credits.

I mean, it realistically, I was just like, that’s just not for me. So as soon as I left the Department of Homeland Security, I started Aesir Media and it was just I’m like, you know what? I don’t know what this is going to be. Come about it and we’ll see what happens. And so we continued on to, you know, to open up. And I struggle just like every other entrepreneur I started, you know, the company I was initially just photography.

It grew into videography and now design. And, you know, we do a bunch of different stuff. But one of the biggest things is that starting a business in college was the best thing for me because I didn’t have to call anybody. I didn’t have to worry about calling a boss or a supervisor, say, hey, I’m coming in today or, you know, any of that.

Like if I had an exam and I needed to study, guess what I studied on my own time. I didn’t have to call somebody. I have to worry about going to work. But it also was a balance of getting, you know, taking care of my clients and then coming back, studying for the test and then doing my test like I knew this balance that I really wanted. And one of the things that, you know, I want to bring this up from my podcast we talked about is that there’s certain industries where you do need school and there’s other ones that you don’t.

My honest opinion is that photography is not something that you should go to school for. I honestly, if I could do it again, I would do it all over, because photography is one of those things where it’s very hands on half. I mean, actually 100 percent of everything that I learned in school about photography, I had already known there was a challenge for me in the photography and photography classes. It wasn’t a challenge at all in business and entrepreneurship were a whole different story that I mean, those classes challenged me left and right, and I really dig that.

But honestly, to spend as much money as I did on school for what I was taught, it has it has changed me for a little bit. But not I wouldn’t say enough to say, you know, this degree definitely is going to earn more money. That’s that’s not the case at all. Well, I finished school, actually, the last part of my semester was right when it happened. And so everything went online. And I kind of was starting to figure like.

Photography may not always be here. I mean, it might be something that some people do care about and video and photography people care about and certain brands and in other companies, they don’t. And one thing that I took a step back and I said, well, what is something that is always going to be here? And I realized that that was the Internet, the Internet. I mean, if it goes anywhere, we’ll lose. I mean, there’s going to be some mayhem.

Let’s be honest with that. There’s no way that it would go away. And if it does, like I said, there’s going to be mayhem with it. And so I started really thinking about it. I talked to a couple of people that I knew about cybersecurity. And I was just like, you know what? That’s it. That’s what I need to do. And so I started getting into it. Two classes into my master’s already. I just started with my bachelor, graduated with my bachelor’s in June, and I’m already on to my masters and I’m excited.

But that whole idea of having multiple incomes from multiple industries is what I really saw was more valuable than anything else at that point. And yeah, Jack, of all trades men, ever since I coffee, that officer ever told me that it really helped out.

Hold on. There’s no problem. I mean, so to tell our viewers, right, so we just had a brief pause. So I want to like the definition that you just gave was definitely a fulfilling definition of currently the journey that you’re on from education to business. Right. So just stepping back into, like, prime example, right? We’re in the middle of a podcast. We got interrupted because what are you working on? Like I mean, telling you a little bit about where you are right now, like what’s going on in the background?

Why why are people knocking on your door talking about construction right now?

So it’s going back to that. And so as I took on the business, there’s goes you have to set.

Right. And my goal was that by by 20 end of twenty 20, I would have an office that sped up and it happened at the end of twenty nineteen.

And I said that by twenty twenty one and of twenty, twenty one I was going to have a studio that’s already happening. That’s why this is going on, because this entire wall is getting torn down. Everything behind me there, they sped up the process. It wasn’t supposed to happen this way man. But yeah, that’s why we got interrupted. The growth of the business has gone from running it out of my apartment to now having a full fledged office to now having a studio connected to my office, which is insanely crazy.

You know, if you had told me even, you know, beginning of twenty nineteen that this would be happening right now, I would have laughed at you.

So I mean, talk about the studio a little bit. So I mean what kind of stuff. I mean, studio could be defined and multiple things. It could be music, studio photography. What kind of studio are you building now?

So we’re building out a photography studio, videography studio, whichever way you want to see it, we’re going to have multiple backdrops. We’re actually going to create a vanity for our makeup artist. And we’re hoping to really allow other photographers, business owners or whoever may need the studio space to come and use it. We’re going to rent it out. And I’m hoping to also give back to the university because their studio is pretty small and they have a time limit.

So I want to be able to offer that to the university students in photography to come and shoot and be able to do that as well.

Gotcha. Gotcha. So in that in that space. Right. And the irony is that I had Paul McPherson on this, and it’s kind of funny because I’m thinking about his background and his background. He was trying to become a police officer. He ended up being a photographer. Yeah. Which is kind of similar to your story. Right. Which is crazy. So and the question I asked him, I’m going to actually, because what I realized being in the media, every time you have a videographer in a photo person, you asked them this question just because they always have crazy stories.

So what’s the most interesting or crazy thing that’s ever happened with you being behind a camera? Oh, this actually happened last year, I went out to go do a shoot and it was a graduation shoot and as shooting there was people riding horses behind us.

And, you know, this area was a ranch area and it was public land and has I was there, I kind of heard a noise.

So I stopped shooting. I looked back and this girl got bucked off the horse. So I see this chick just bone getting hit and turning around by this horse.

I dropped my camera, I start I told my client’s son, I said, here’s my keys, go grab my backpack because I always carry a first aid bag with tickets and all kinds of stuff in my car. I said, go grab my backpack. And he took off towards my car. I ran.

And there was this ditch and I like. I stepped wrong, hit my ankle, but I I don’t know, I guess adrenaline was dumping on me that I jumped the fences that they have are these, you know, these fences that they have for horses. I just ran to the chick. I ran to go see if she was OK, rendered first aid to her. Luckily, she was fine. But that happened in the middle of a photo shoot.

How I jumped that fence, how I didn’t just stop when I hurt my ankle. No idea. But I would say that would be the craziest. That was the craziest thing during a shoot.

Yeah, that’s definitely deems it to be crazy. I mean, I’m thinking about like I’m shooting somebody and I’m taking pictures and I see somebody fly off a horse in the background. Like I said, you two were there.

Yeah. And honestly, I just was like I brought my composure back, you know, started shooting again. But I guess you could say that was the craziest thing I’ve seen. Gotcha.

Gotcha. So, I mean, going back back to your business right there, I mean, obviously, you’re multiplying, you’re scaling and you have multiple businesses going on. Like what systems do you have in place to manage all these different things that you have your hands in currently?

That’s a hard one because it’s not like I write everything down. Right. And that could be a good thing and a bad thing. But the way that I do manage a lot of my stuff is through a CRM or customer relations management software that allows me to keep track of clients tasks, you know, a little bit of everything.

And realistically, it’s kind of weird that now that you even bring it up is I don’t physically write things down. I know what I have to do. I know who my clients are. I know what is do for the next week or whatever may be. But she’s now that you ask about. Yeah, I’ve never written things down. I’ve never really kept track. I just know what I need to do for who I need to do it for.

And that’s one of the things with my clientele is that I’m willing to give them 110 percent without them even knowing it. And I, I mean, there is times I forget little things, but typically if I forget something, it’s not something that’s on my radar that to keep in the back of my head for much longer.

Gotcha. Gotcha. I mean, yeah, recently I had an episode with Damian. I call him the CEO Beastmaster an episode coming out pretty soon. Right. But the reason why I call him the CEO Beastmaster and come through the conversation that we had, he then told me that everything that he’s ever done, he documented and bi documented that he made it into systems and he made like he went from maybe a couple hundred thousand to well into the millions.

Right. Like half a million dollars in a year just by creating systems that were easy, easily maintained, because now he doesn’t have to think about it anymore. Now you can kind of deliver. Hey, guys, this is what we need to do on Tuesday. We have a new client. This is the on board. This is the onboarding system. Once we get the CEO role and we’re going to do audits, this is the audit system.

So he has everything documented. So and the reason why I ask that question, it just kind of like like once you hear how successful he is and the steps that he took to get there, he’s just like he sat there for a couple of weeks and just wrote everything down, got everything off his head and put it in digital form and made systems out of it. And by doing that, as his business has grown, you know, like 100 fold overnight because of that.


And I have seen that before. One of the one of the things that we’re learning with cybersecurity is how to code. And there’s actually a system called Python where you can actually automate everything from having your computer write your emails to starting up in a certain way so that it executes all this and your computer set up however you want. And that’s crazy. I have heard about that before. I’ve never seen somebody that actually took the time and did it because just like most people, you know, it’s not that I’m lazy.

I just I don’t have the time to sit there and do that. But and that would be awesome to have a system set up like that. Yeah.

Yeah, definitely. I mean, this is one of those things that once you hear about businesses and they get to the level of success that you want to achieve, nine out of ten of them are building systems. Right? Microsoft, Amazon, Target, Walmart, all of them are system driven enterprises. Right. So just so I mean, going back into to your business like. So you’re a pretty young guy, right? I mean, I think I’m forty.

You’re like, what, mid twenties or something like that. Twenty five. Twenty five. Right. So this is this is going to kind of like an awkward question, but I to kind of see what your response is. Right. So we always hear that people that take 20 years to get to the level of success that they that’s perceived to be an overnight success, considering that you’re twenty five. Right. Obviously, you didn’t take you twenty years to get to where you are.


So how long did it realistically take you to kind of get to where you have an office, you’re building out a studio? What was that journey like, Thomas? Honestly, it’s if we want to put it from the time I actually gave 110 percent to everything, it’s only been about four years. And prior to that, you know, I didn’t start I started photography when I was about 16, kind of just shot as a hobby. Didn’t really care too much about it because law enforcement was on my mind.

But realistically, when I took it seriously was at the end of 2017. And that’s where things really took off. I got my business license. I started to learn how to do business. And so it was kind of weird. My story’s a little bit different, though, because I got the I got a big break and I was out doing a shoot randomly at a place called Moonrocks here locally in Reno. And this random lady came up to me and was like, Hey, what are you doing?

I’m like, oh, we’re doing this photo shoot. Now, the reason she asked is I do this type of photography light painting, which basically you open a you know, open the shutter up on a camera and you paint with light, you know, so she comes over and looks at the photos and she’s like, man, these are these are awesome.

I’m like, hey, well, things are appreciated. So she’s like, how would you like to be my head photographer? I’m like, What are you talking about, lady? Apparently she had a couple of magazines here in town. I called her a couple of days later. We met up and, you know, it was like a Friday. We met at 9:00 in the morning, eight, 9:00 in the morning, ten o’clock in the morning.

By the end of the day, she had lined up six photo shoots for me. And the first photo shoot I ever had was a Jaguar Land Rover.

How that happened? No idea, man, because at the time, I still consider myself an amateur. I was like, there’s no way I’m shooting this. Well, they fell in love with my work. She started giving me more work. And I created this network around those people and her clientele. That really put me over the edge. I mean, they put me over the top and, you know, I can’t see that I haven’t worked hard because there is a lot of long nights, a lot of long days.

But one of the things that I started that I kind of saw myself was that if I never strive for the next big thing, then that next big thing will never come home. And I’ve been broke, man. I’ve you know, I’ve had a girlfriend, you know, pay my bills for a month because I had no money. I’ve had, you know, my parents have invested time and have my dad come out with me and assist me during shoots because I pay somebody, you know, things like that.

And realistically, where I’m at is it’s just a matter of of caring less about sleep and more about the success of tomorrow. And, you know, one of the biggest things that has impacted my life when hearing was somebody said, you have the same 24 hours as Bill Gates, Mark Zuckerberg, Mark Cuban, Gary V, all these guys. And they’re right in. What you do with those twenty four hours is what’s going to determine, you know, what you do tomorrow or how what the outcome of is tomorrow or next year or whatever.

And that’s really I took I took that to heart and I still do. I mean, I was up this morning at six. I already hit the gym and here I am talking to you and I still have a full day ahead of me. Right. There’s so much more to go. And that’s realistically why I’ve gotten to where I’m at in the time that I have now. I’m not saying that, you know, other people aren’t doing the same.

It’s a matter of fact of what you’re doing, because there is businesses that take longer to take off. Right? There is businesses that have to have to be able to prove that they’re better than the next competitor.

And that’s sometimes is harder, especially when you’re monopolizing or trying to beat one competition and photography and videography. You know, kind of we grew the way we grew based on society, too, because with social media being a big thing, businesses need content. They need to be able to post. They need to be able to keep their clientele up there. And I really think that’s what has pushed us there. And the I think the biggest part of everything besides my work, besides putting in hours, is a network that I I grew as well because I joined a local organization called African American Advertising Federation of Raino.

And they have so many connections within the Reno Sparks area that I started getting business. And that network is what’s super important, because had I not join this organization, I don’t think anybody would know who I am. I don’t think I would have the office. I don’t think I’d be making the clients that I have or have in the portfolio that I have.

And that’s really what, you know, is a big, big thing.

You know, one of our one of my guests on The Daily Entrepreneur, her name is Rachel Gattuso. That’s how I met her. And when she came on a show, that was the way that she started her business, she said something that really hit me. And it’s activate your network. One of the things that we kind of see in business is that you usually wait for your family and your friends to come and support your business and nine out of 10 times they’ll support once and be gone.

They don’t share your stuff. They don’t, you know, do anything to support the business realistically. And that’s one thing that I never held on to. I was never expected in my family to do anything. I knew that from a beginning. And I just said, I need to grow this. I need to grow this to where I want it to be. And that’s kind of where I went about. Man, I. I don’t think that.

I would say I haven’t been lazy because you have there is times that I do, I just take a whole day off and I do nothing right. But there’s days, for example, this whole week is is a stressful week for me. I’m going from having to tear down my office, to fly now to Washington, to going down to Mexico, have to come back, put the office together, and it’s going to be a crazy couple of weeks.

It’s been stressful. It’s been exhausting.

And I can’t tell you that, you know, twenty five has been the best year for me. I mean, it is twenty, twenty. And, you know, there’s been challenges along the way and that’s just what it is. I just don’t I just don’t waste time on those little things. You know, getting drunk wasn’t my thing. I mean, I go in socially, drink with friends, but I don’t spend time like that because, you know, hanging out and trying to get over a hangover the next day.

I swear it’s a waste of time. I don’t you know, that’s a waste of time for me. Things like going out and just raging with friends or things like that.

I do them so suddenly because, like I said, you I want to I want to basically live a life that other people are wanting to live so that I can live the life that I want later down the road.

I’m young. I have the energy. I mean, you know, I can learn things a lot faster. But if I wait until I’m 50 years old to try to learn and learn something new, it may take a longer time than than it is now. And there is some people that would rather live their life at a nine to five working for a person that just sees them as a number that may not care about them if they get sick or not.

You know, that’s just not what I want. I want to be able to live on comfortably because I still do. I mean, I don’t make a whole ton of money. I don’t I’m not a here driving a Bentley, you know, things like that. But I know that maybe someday I may have the chance to I may be able to pay off my house in ten years versus thirty years. I may be able to live that life down the road.

And that’s what really matters to me, because at the end of the day, we all get older. We’re all going to die. We all get to that stage in. That’s why I’m taking advantage of these young years as much as I can, so that down the road I don’t have to worry about living on Social Security or don’t have to worry about my kids having to take care of me or having to put me in their house or whatever, things like that.

Just that’s just not where I live or what I want. Got you.

So I mean, yeah, I mean, in and in those topics that you just brought up, I think one big thing that’s the collective theme of what you said is just seizing the opportunities. Right. Knowing the opportunities, knowing when they present themselves. And it’s whether it’s positive or negative opportunities, to your point. Right. Negative opportunities, being drinking too much and getting hanging over right and then trying to recover. And you’re wasting 48 hours doing that versus the positive opportunity is you’re at a photo shoot and you’re doing like paintings and somebody says, hey, and then the thing is, you seize that opportunity.

You could have looked at her information and thrown it away, but you contacted her within 48 hours. You followed up. That’s the beauty of what you said, is that the opportunity presented itself and you didn’t let the opportunity slip through your hands. Right. And, yeah, I mean, that’s a that’s a big point. I mean, look at us. Let’s take just Meenu for example, before this podcast started, what happened? I mean, you were talking about something that you want to do in the future.

And like you said, you brought it up and I may have somebody that could help you out. So simple like that. It’s a simple I mean, and you didn’t even mean to bring it up. You might have, you know, just had in the back of your head. And then I asked you, you know, what’s new with you? You told me what you wanted to do and I may have a connection for you. You know, things like that.

And like you said, it’s about sees an opportunity and sometimes people don’t do that. People are too scared to just some some simple ask. And in business, you don’t really have the time for that. If I was like to say, say, hey, I need this design work, if I never asked you, you never know. We may never connect about it. Yeah. If I simply ask you a Nosenko or hey, I don’t have time to do that or hey, I may have somebody else, I may be able to help you get what you’re looking for.

Cool. And that’s, like you said, season. That opportunity has been one of the key factors to the success of my business at this point.

Hmm. So what’s one thing you would do differently if you could do it all over again? You know, I don’t live my life with regrets, and I say that because I think every mistake that I’ve made has has made me the man, the person, the business owner, the entrepreneur that I am today. And that is a common question. But I just can’t find something that I could say I would do all over again, because I think had I not struggled when I left working for the Department of Homeland Security, had I not struggled, I wouldn’t value money as much.

Now I value and care about the ROIC or the return of investment of every dollar that I spend in this business. You know, I recently met somebody that had the money.

They went off and spent one hundred and fifty thousand dollars on a business plan with very little to no EROI. And I did it backwards. I was surviving to make this happen and I was hungry. Right. I was I was hungry for that success. And I think had I had disposable money, I don’t think I’d be here right now. I don’t think I’d be where I’m at because then money would just be another thing and wouldn’t wouldn’t have the value that it holds today.

Hmm. Hmm. So, I mean, just hearing you speak, right, for a 25 year old, I mean, it’s definitely an inspiration to know that you’re the next upcoming generation that can create wealth, that can create businesses, that can create opportunities. Who did that for you? Do you come from an entrepreneurial background, entrepreneurial family, your dad, your mom, aunts, uncles? I mean, where does that business come from?

Yemen, actually, it’s the complete polar opposite. My parents are immigrants from Mexico.

All they really know and you know, my dad had been working in the factories in Mexico since he was five years old. And one of the things kind of, you know, is, is there things that they never went to school? They in Mexico, it’s kind of different, they you can only go to school in elementary school, anything over that, you basically have to pay for high school, college, all that. And they grew up in a poor families, and that’s why they migrated to the US and they’ve been here.

And, you know, everything that they’ve had to do is hard labor. And that’s really where I wanted to go away from because I helped my dad. He was in construction. We did what’s called geotech drilling. And on a summers, I’d go work with him and let me tell you, that was not an easy job. I mean, long days summers were one hundred and ten degrees. I would get sunburns on top of sunburns and then I still would have to go home and get ready for the next day.

You’d have to be up in six hours, seven hours. And it sucked. I mean, it sucked. But that’s where I really learned the value of hard working. Right.

And being in an office and shooting doesn’t doesn’t just take away that hard work. You still have to work. You still there’s still things to do and still planning to do, but. That’s what I didn’t want I didn’t want to have to worry about that nine to five, I didn’t have to worry about those issues that my parents went through. You know, my parents did what they had to do to raise us. I mean, there’s four of us.

I have another brother and two sisters, and they had to do what they had to do to raise us. And, you know, the hardest part was that they had to go through the recession of twenty, twenty seven. And my parent’s jobs were the first ones to go. You know, construction went down. There is no construction or infrastructure bills and nothing like that going through. My mom worked in a factory where they did shingles for roofing.

If construction’s down, that doesn’t you know, there’s no production for that. And that’s really where I think the drive came from, was knowing that, you know, I had a better opportunity and a better chance at creating a business that I can give back to them. Nice. I was I was given the chance to go to college. I was given the chance to finish high school. I was given all these chances. Was it easy? No.

But I think realistically that freedom of not having to have that 9:00 to 5:00 or the boss to call or somebody to worry about is what really drove me to be where I’m at today and pushed to where I’m at. And, you know, kind of a little back story to all of this.

You know, I was actually supposed to be a dad at 16. I you know, I was supposed to have twins with my girlfriend at the time.

And let me tell you, I mean, they she miscarried and.

That really drove me to to be a different person, you know, how the hell was I supposed to raise kids at 16?

I mean, I wasn’t even a man yet. I was a black man. I was nowhere near where I am today.

And that really changed my aspect of life and wanting to have a better place, because had I not finished high school, I’d probably be doing hard labor, just trying to make it for my family. And I think that really changed the outcome of the future and where I’m at today.

Nice. Nice. Mean, it’s safe to say without any question, without a doubt, is that your upbringing is the reason why you’re successful today. I mean, just having that ingenuity to kind of see your family overcome those hurdles and you wanting to have more for them gave you an opportunity to seize the day. And it goes right back to you jumping on opportunities. And I think that’s probably you know, I’m learning you more and more as we have these conversations.

And obviously, I think just being who we are, I think we’re going to have a long term relationship. Just going to be more so like friends and business partners in the long run. But just hearing you speak, I can kind of hear it in you. I mean, you’re you’re an inspiring person. You saw the opportunity to take where your parents were and give back to them by achieving way more, which I commend you for that. I mean, that’s not something that average person is not willing to carry on their back to carry that weight on their shoulders.

So definitely applaud you for that. And so in addition to that. Right. So you seem like you’re a big family person. How do you juggle your work life with your family life? You know, that’s that’s actually really hard.

And there unfortunately, there’s been a lot of missed holidays, missed birthdays and stuff like that. But one thing that has come about it is my my opportunity to help out my parents.

And I think at the end of the day, even though they get frustrated and stuff like that, they still recognize why that happens, especially working for the Department of Homeland Security. There was a lot of times where I wasn’t home during Christmas, I wasn’t home Thanksgiving and New Year’s, things like that.

Just some of those things just didn’t happen.

But the thing is that my parents, you know, over time have learned why that stuff happens. And I think the most recent thing was earlier this year, my dad was diagnosed with diabetes. And so I was able to take the time to just go and take them. And I was going to say take the time off, but I’d have to call anybody. I went and I took my dad, took care of him, took him to his doctor’s appointments, bought his medication, whatever he needed.

And that’s realistically now they’re seeing where, you know, maybe at the beginning they were so hesitant, there weren’t you know, they weren’t able to really see that. And now they have. And I think that time and patience has really paid off for them to understand why I’m traveling, why I’m doing what I’m doing. Because when those times do come about, where there’s a necessity for me to be home or to take care of my parents, then I can do that without having an issue at work or having to call in and waste sick hours or whatever it may be.

Hmm. Yeah. Yeah, definitely.

So, I mean, even continuing on this journey of your routines. Right. And just understanding your background, understanding how you juggle your family life, what’s your morning habits and your morning routines look like?

They they have changed, they have really changed, and I think for the better, so kind of going back to, you know, earlier this year was different.

Earlier this year, I would have to wake up. I went to several classes in the morning, then I’d have to be at my office all day taking care of clients and taking care of work. And then this pandemic, which really didn’t allow me to be hitting the gym like I wanted it to in the morning, you know, and the worst times were in the morning.

I’d wake up, have breakfast, come to work, and I realized that I didn’t my brain didn’t really stop, so I would get home 10:00, 11:00 o’clock, and I’m still thinking about work. And there were days where I would do I couldn’t sleep. I get two hours of sleep because everything is on my mind. And how am I going to make this business work through a pandemic?

And luckily enough, you know, things started changing. And most recently in the last three weeks, I wake up at six a.m. that hasn’t changed, but I wake up six a.m. and get up, brush my teeth, grab some water and head out to the gym. And one of the things that I found out that that changes is that it changes my mentality for the day. I feel more positive. I feel like I have more energy. I feel like, all right, already hit the gym for half hour an hour.

I can do more than this. And I do. You know, last night I didn’t go home until nine o’clock and I was fine. I didn’t feel tired. I didn’t really feel the need to have to take a nap in the day or anything like that. And that I think that then resonates to my clientele and how I’m running my business. Am I only having office hours from 9:00 to 5:00, or am I really here from nine to nine and killing it?

Can I fit in more business? Can I not know it? It really does change the way that I feel, the way that I act, the way that my emotions work because. As you may know, as a business owner, there’s never a time when there’s not a problem, if it’s not one thing, it’s another. Right. And I’m human, man. I get pissed. I get angry, frustrated. You never feel like anything goes your way.

And with going to the gym, I. I realized that I really let my anger out there. And then I have a positive I have a more calm mind to have. You know, endorphins are getting dropped into my body. So it really, really helps out at the end of the day to just take that time, to take care of yourself, read a book, step away from everything. And you know, that hasn’t been the case.

Know, I just really started this year because, you know, my first two years it was hustling and it was every day 12, 13, 14 hour days. I didn’t go to the gym. I didn’t care because I was like, I just need to build this business. And as you kind of grow and you start being able to take the time to realize, hey, you need to step away or not, you’re going to burn yourself out and then you’re not going to have a business to go to.

You may want to shut down, you may want to quit. And that’s not what I want you.

So, I mean, in that topic. Right, I think you kind of alluded to a telltale sign of successful individuals. Not only are they sticking to a routine, sticking to a schedule and working out, but you kind of just sit in nonchalantly. But reading, write, reading books and getting opportunity to kind of grow and scale yourself. So at any given time, someone is always like for myself, I’m a big audio book. I’m I’m reading probably like four books right now, all audible.

And I’m juggling them. And I’m really big on reading the book, referring to the reference, going to the link, taking action, making phone calls. And I’m constantly kind of growing and developing that way. So what books are you currently reading right now? Oh, so it kind of to go back on this, though, I hated reading growing up, I hated reading and I think I hated it more because I was told that I had to do it.

And when you’re told you have to do something, you typically don’t want to do it 110 percent. But one thing that I realize is that there’s books out there that have to do solely with entrepreneurship. And some of the biggest ones and the biggest one that has had an impact on me is is the power of broke, which is by Daymond John, one of the sharks. He really talked about being money hungry and what that did to his business, what they did.

And they have stories from other people such as Steve Aoki. They have I mean, he just really took this apart. And then there’s a book called The Subtle Art of Not Giving Up.

You know, I don’t know how your podcast goes, but the some are given.

And that was a really good one.

And it really, really, really that title tells that, you know, tells you exactly what you need to do is not give a you know, it really don’t. And that really changed my thinking mentally because I said I used to have this this kind of mindset of I cared about everybody’s opinion. Now I don’t. The only validation that I need is myself. At the end of the day, I’m living with myself. Right. That critic, they’re not paying my bills are not coming, you know, working 12 hour, 14 hour days to build his business.

I don’t care. And then there’s another book on. Called the day to day guide of time management. I just started that one and that’s it. So far it’s good. I’m not going to give a conclusion here because I just started it by finding books that really matter. There was another one that I had to read during college is called The Economics, or I think it’s called the economics of the World. And that really taught me a little bit more about finance and money management.

So I think what I did is I found where my weaknesses were found, books that were rated and I and research done before I did. And that’s that’s what I’m what I’m reading right now. And it’s important to read. It’s really something to take the time to do so because it does help you grow as a person or you take it as that.

Yeah. Yeah, definitely. I mean, to your point, a subtle are not giving a fuck the orange book if people are not familiar with it, it’s a it’s a definitely like just hearing the guy speak and he does a lot of speaking engagements as well as with the author. So just like he comes out with not necessarily arrogance, but he comes out with this persona and he kind of just sets the bar and he comes on stage. So it’s literally he lives by the definition of that book and it’s just kind of carrying yourself in that fashion.

Well, you know, one of the biggest things with that book, and it’s not quote for quote, but at the beginning, it says, if you’re not willing to change your mind, if you’re not going to be taking this book seriously, then stop reading it and hand it to somebody else and do it immediately.

I was like, who is this dude? Sure enough?

And I started reading it and he gave some valid points and even deeper thinking of how people will take their personal feelings and attack you with it because that’s their personal feelings.

But then he also talks about how you as a person need to understand where they’re coming from and try to find a middle ground. But he also talks about there’s times where you fuck them pretty much, you know, that’s it.

That’s really into it. Yeah, yeah, yeah, definitely.

I mean, the irony of that is like that was one of the books that I was modeling my first book series about. Right. It was kind of like I had the F word in there and it was just looking at those genre of books. But it’s definitely interesting that I’m definitely happy reading that book is definitely a fruitful book to kind of put on your reading list if it’s not there currently. Right. So I agree.

Definitely so with that. Right. I mean, you’re you’re twenty five, right. And I usually ask the question. Right. What do you see yourself in 20 years. But for you I’m thinking like, what do you see yourself in 40 years. I mean, really the hell with the twenty. What do you see yourself in four decades?

You know what?

My ultimate dream and this is something I’ve been planning and this is why Aesir Media is where it’s at today.

I have this dream of creating a business called HQ, the entrepreneurship headquarters.

And the dream of that is to have a one stop shop, one huge building for entrepreneurs to be able to come in and get all the mentorship that they need from from business building to a business plan, to legalities, marketing, advertising, man photography, video content. I want them to be able to come in and take their entire business and make it a reality. And the reason why that is a thing for me is, you know, we talked about this on the daily entrepreneur.

Was that. People fail to even try to tell me what what business was about. They saw me as competition and it sucked, man, it was discouraging that people would do that.

And I was just like, how you’ve been in business for ten years. It’s not like I’m going to take your client, tell your client to loves you.

Why would they come to me? And so that’s the ultimate dream, is GHQ is my ultimate dream, because I do want to have the next. Generation of entrepreneurs have the understanding of business building because I mean, I’ve recently met people that started their businesses and that run running as a sole proprietorship, but then yet they’re trying to say, hey, I’d like to get the IOD or this help from covid. They don’t recognize a sole proprietorship. You know, you have to be an LLC.

And on top of the legalities to LLC, separating your business and making you two entities, not one. Yep. And that failure of them understanding puts them in a kind of a shit area because now they’re having to struggle or having to pay somebody to come in and fix all these problems ahead of learning it from the very start. And the way that I see entrepreneurship, I see it like building a house. Right. We have a great foundation.

Good. You’re set to go. If you have a crap foundation, just what happens to it. One day it’s going to fail and now you have to pay a contractor to come and redo the foundation of the house and you have to rebuild the entire house on top of that.

And that’s that’s realistically where I see myself hopefully in the next 20 years, and if cybersecurity becomes the thing, that’s going to be my next business venture, I hope to have my own cybersecurity firm and be tapped into another industry.

Nice. Nice. Are you familiar with Onex ago? I’m not.

So when you get opportunity, you want to look up Onyx Google his website is learn spell you are and dotcom and the principles of that that you just demonstrated. It’s pretty much his business model. He learn not only does he have online courses, but he reaches out to the community of specialists. Right. So if you’re looking for a specialist, you’re looking for a graphic design specialist. He’s looking for how to make money by selling books and all this different information that you’re talking about.

He reaches out to them. He record his new content, and then he creates courses online. In addition to that, he has a learning center in Maryland that’s like 100 percent driven by entrepreneurs who does workshops. He does groups. He does investment strategies, webinars, seminars, all in this one space. So if you get opportunity, if you want to go to learn dotcom and I think it’s really big on marketing, too, he’s really big on on Facebook and Instagram.

So I would definitely try to connect to him because he’s a great resource to kind of see his business model and strategize based upon what’s working for him currently right now. And I really pulled off his side in this explosion already, man. Yeah, definitely. I mean, anything you could think about from online marketing? He has a course for it. Right. And it just looking at his business model, you think about you, he has like, what, a couple of hundred thousand students on that one platform?

Yeah. And if you look at the location to location is a wonderful location in the sense it’s 100 percent driven by an entrepreneur for entrepreneurs. You know, this is awesome.

The school. I’m happy you brought this up. Yeah. Yeah. I mean, that’s what I love about this park as it is all based upon the conversation and the questions are driven based upon your responses. And so. You said that I was like, oh yeah. He got he gets a check. I’ll learn. He doesn’t know about Čunek. You need to kind of get on on it and get on his Facebook page and kind of see the things that he’s doing currently.

And he’s in the game. He started in the game pretty young like you did. Right. And through that then you thinking about rich dad, poor dad. He had he got that guy on his arm forward for his book. So think about the magnitude of kind of where he started to where he is right now. Right. So he had Robert write the foreword for one of his books. And that’s they look at Onaga is like the next rich dad, poor dad representative or for the next generation.

So it’s definitely cool seeing that you’re heading in that direction. Right. So next next up is like, what kind of tools do you use?

I mean, what’s the tools behind the scenes that you would not be able to do what you do without?

Oh, and I mean. In what sense, like software base are you talking about physical equipment or are you talking about I don’t know, is like a driving force behind me. What do you mean by.

Well, so kind of like spinning off of like you talked about your serum’s earlier. So, I mean, obviously your Photoshop goes without saying. Right, right. What are the tools that you know, that you would not be able to do what you’re doing without having access to those tools. So you can be anything. Just what’s your key tool besides a camera besides Photoshop that you use on a daily basis?

Biggest thing is my CRM. I use what’s called Tobei. Today is a CRM based around photographers, videographers, events, coordinators, and it it connects with my my Google calendar. So when a a lead comes in, it puts it in there as tentative and once it’s booked and contract has resigned, then it switches over and it’s a fix confirm in the schedule. And that’s really important. When I was younger, one of the things that I hated was when I would want to talk to somebody about business.

They’re like, you know, make sure you reach out to so-and-so or here’s a link to my calendar or something.

I didn’t realize how important that was because there is times where you’re going to have meetings and you might double book and you don’t even know it unless there is a way to track that. And I think that is the biggest one, because it also the CRM also allows me to track finances, which right now been a an employee and having an office and stuff like that. You need to be able to track your revenues month to month to yearly basis to have that information for some bigger things.

If I ever wanted to use money or borrow money from a bank, they’re going to ask me for my balance sheet or my profits and losses. And having that CRM allows me to do all that without really having to do much, because as soon as that lead converts to a booked event, then attracts that revenue and says, hey, this is a revenue for your estimated revenue for this year, which helps out a lot. I mean, that would be the biggest one thing that I need on a day to day basis for my business.

Nice, nice.

I mean, I definitely could contest that. I mean, serum’s are definitely golden and even like quick books just on the financial side to kind of have estimations and kind of see where were you last month? Like, for me, I hate when I log into my quick books and I see like a five percent drop from, like the month before, I’m like, what the hell like now? So then I want to triple that the next. But I want to make sure to have an increase to make up for that five percent.

So I’m at 10 percent overall. So and it definitely gives you the vision to kind of keep you on task as far as your financial goals. Right.

So and one of what before we go on, one of the things I do want to bring up to the listeners is this is an important subject from the start of your business, because a lot of people, when they go into business, they don’t track this financial stuff and then they’re wondering, why am I not making money? Well, if you don’t understand your own financials, you’re not going to know when to make money, how to make money or how many products you have to sell next month, or how many shoes you have to book or whatever it is that you’re doing.

How many times services do I need to pay myself and to to pay the bills or the business?

Yeah, definitely. Definitely. So going into final words of wisdom. Right. So obviously you’re a young guy and somebody maybe listening to this podcast and they may have a kid coming out of high school. What words would you have that’s insightful to say, hey, you’re coming out of high school? Or maybe someone has 30, 40, 50 years old. What words would you tell them to inspire them, to keep them moving forward towards their business goals and objectives?

Oh, man, there’s so much I’m going to split this into into two different things. First one is you’re a high school student coming out of college, coming out of high school and thinking about going into college. The very first thing I would say is take time to learn yourself, take some time off, whether it’s six months or a year to go and discover who you are. One of the downsides with society is this belief of going from high school or 12 years of being told what to do, having a summer off to then being told you need to declare a degree so that you can get FAFSA.

Right. I don’t agree with that. I had the opportunity to go and do all these other programs and stuff to kind of teach me where I wanted to be and where I’m at today. So that’s the one thing I would suggest and, you know, if parents are listening, don’t force your kids into something that you did because you did it.

You know, I want kids to be able to explore themselves and then they go in with a certain degree and they immediately don’t like it. Semester one, go switch your classes, go do something else. Don’t force yourself to be unhappy because you will continue to be unhappy. And if business is something that you want to learn, definitely do a business major, do a different kind of minor minor and something completely polar opposite so that you have an understanding of some other business or you have an understanding of how a different industry works.

And secondly, to somebody that’s 30, 40 years old, somebody that’s already in entrepreneurship or is a business owner or may want to switch careers or start a businesses. Don’t be scared to do so. A lot of people get stuck in this hole where they work a 9:00 to 5:00 and they do it for 30 years and they don’t know what else to do after that. Sometimes they’re scared. Sometimes I fear. But don’t be fearful, you know, just make sure you you either hire somebody or you get mentorship from somebody that is going to teach you exactly the industry you’re going to go into.

But don’t you also make sure you research what you do?

Don’t get taken advantage of people trying to sell you some business plan. Four hundred thousand dollars and has zero return. I mean, that would definitely put you in a hole, make the research, take the time and always be willing to reach out. If you have kids, make your kids work free for you.

You know, sometimes that is what you need to to build your business.

And I don’t mean it in in any wrong form, but your friends and family are going to take are going to take that chance with you and hopefully rightfully so that they do. And at some point, hopefully down the road, once your business is booming, you can buy some pizza, take them out or actually pay them. But don’t be afraid to ask. Don’t be afraid to reach out. And, you know, even my doors are open, my doors are open to anybody that needs, you know, even a one on one on Zoome or a phone call.

I’m always willing to sit down and talk to anybody about business.

Nice. Nice.

So, I mean, how can people I mean, you open up that that that door, right? So I mean, how can people find you online, Instagram, Facebook, email, phone number.

Yeah, across the board everything is Aesir media. So you can go to Aesir media dot com Facebook. Same thing is your media, Instagram, Aesir Media LinkedIn editor Cierra is my name. You guys can find me on LinkedIn as well. There’s a lot of ways I would give out my office number, but right now it’s disconnected, so it’s best to reach me out there.

Email editor at Aesir Media dot com. That’s Egea at Aesir Media dot com.

Nice. Nice. So I’m going to go on to some bonus questions. All right. So the primary bonus question is always I always ask this question because everybody’s answer is always going to be a hundred percent uniquely different. Right. So if you could spend twenty four hours in a day with anybody dead or alive, who would it be and why? Oh. You know, that’s a tough one, that’s a tough actually no, the one person that I would like to spend time with, Mark Cuban, and the reason for Mark Cuban is more than just an entrepreneur.

He actually has a heart. He has a soul.

And one of the recent things that really blew my mind that he did was there was a basketball player and I I’m not a sports fan, so I don’t know his name.

But I used to work for he used to play for the Dallas Mavericks and his life just got ruined. He went off to do drugs and all this. And Mark Cuban went to go pick him up and took him to rehab. Mark didn’t have to do that. Mark didn’t have to do any of that.

And he did. And and I may be a little wrong, but they also did initiative under the Obama administration with Damon Johns of this entrepreneurship global force. And man, that would be awesome to be a part of that. You know, I’d like to pick his brains and, you know, and really find out how do you keep that balance of genuine ship, as well as continuing to manage the Mavericks while also going on Shark Tank and running all these other ventures?

I really would love to spend 24 hours with him and really pick his brain on all that. Nice, nice, nice.

So what is your most significant achievement to date? Now, this businessman, actually, I’m going to take that back, helping a buddy of mine achieve his dream. His name is also Edgar Edgar Gonzalez. And last year or yeah, last year, he approached me at the beginning of year and said, hey, man, I have a dream.

I want to start my own business. I said, OK, let’s do it, given as much knowledge and knowledge as I could. He went from working out of his own personal truck, being a mobile mechanic to we just recently bought our third truck for the business. The business has been booming. We’ve doubled up profits from last year. And to see him be happy, know that he’s making moves and to hear the thank you from him just for helping him out with the knowledge that I had.

That’s my biggest accomplishment. That really is right there, my accomplishment in life. And I think that that’s like the tip of the iceberg of the media, to your point. I mean, you’re in your 20s and where you are currently right now, in the next 40 years, you probably won’t be able to do that reoccurring on a monthly basis for thousands of people. Exactly right. And I can’t wait for them. I can’t wait. Nice. Nice.

So, yeah. So in closing, I was given opportunity for all my guests. Kind of give you the microphone. And do you have any questions for me. Yeah, who would you spend your 24 hours with? So when I was originally asked that question, I always kind of refer back to Einstein and I’m going to still stand with that. I mean, Einstein is just an opportunity for multiple different reasons from like the race for him, overcoming the hurdles, for him being viewed as, you know, idiot in school and becoming one of the greatest minds we’ve ever had.

But when you look back at his achievements and the things that he’s created and established and his philosophies, they still exist. And consider that I’m an entrepreneur and I say he wasn’t necessarily entrepreneur. But just as philosophies of standing his ground and proving his concepts 100 percent correct is kind of what I feel, not in comparison to Einstein, but where I am right now is like I’m doing multiple different things. And from the outside, it may look completely crazy, but for me, I know I’m in a system and when the end results come out, then it’s going to be like the Eureka moment, which kind of goes right back to being Einstein.

No, that is awesome, and I never even thought about it that way, so that’s a really good point. Apart from your books, what books would you recommend or what are you currently reading?

Oh, man, I just pull up the app because it’s so many different things. So right now, like, literally to our point, our conversation we had earlier today, which is kind of like lant. So, you know, anybody that knows me and knows that, like, once I dove into something, I’ll dove in ten thousand fold. So like, right now I’m working more so in, like land and try to do some more research on how to acquire land and how to utilize the land.

A lot of people think buying land essentially is building something. And I’m like, well, there’s opportunities to get your hands on land and use the land and monetize the land and still have opportunities to grow the land. I’m just monetizing trees on land and using the land for not farmland, but for recreational purposes. And then afterwards you could build a land so you can use that land to make money ten times over before you build anything on it. So for right now, I just got into this book series called Land Buying Tips for the Pros.

And the book is really a solid book. It was kind of like a key word find. I’m listening to the audio book and the guy he resource to maybe 10 to 15 land developers, guys that were like him, that started off buying land. And he’s asking them different questions. OK, so your title guy, tell us more about titles. You’re a guy that’s doing more resource and development for land and discovering the quality of the soil. Tell us more about the soil.

So in this book, just like millions of resources that these four to five different high profile individuals are disclosing in this book and the two volumes. So that’s one book that I’m like reading over and over and over and over and over again right now. In addition to that is of T Harvey’s secrets, the secrets of the millionaire mind. That’s definitely a solid book. And, you know, I’ve been to a couple of his events like last year as well, too.

So I kind of figured out that he had a book in his listen to his book. And just his philosophy is going back to financials. And it’s kind of you always hear about the 80 20 rule. And he’s kind of saying, OK, look, if you’re making one hundred dollars and 10 percent, you go here 10 percent, you go here, 10 percent, you go here. And he has this complete system, how to devise your hundred dollars among these buckets as they as they’re called.

So you have a savings bucket, but it’s not necessarily to save bucket. There’s a bucket for you to grow enough monetary value to go buy a piece of land and buy an asset. And that’s exactly what he’s doing, right? He’s saying, hey, we’ll take ten dollars, you take ten dollars and you spend it on yourself, but you take ten dollars and you give it back to somebody, you take another ten dollars and you put that towards your global wealth fund.

So that’s another really book that that I’m reading right now currently.

That’s that’s a really interesting point of view with that really is. Yeah, yeah. It’s on the millionaire mind. It’s a millionaire mind initiative. If about opportunity is definitely a really cool initiative. It’s like a two day weekend workshop. And just the information that you get into, people that you meet in those environments is like you can’t find other people like that anywhere else in the world. So it’s kind of like a Tony Robbins kind of, you know, that’s awesome.

And Tony Robinson, I mean, he really has some great books. You know, some people should really pick up and read because they’re really good. They will just talk about Tony Robbins in general. If you’ve never been to Tony Robbins event, make that should happen at least once your life like seriously, like I mean, he has micro events and he has, like, the huge events that he doesn’t like a but he comes to events all over the country on a regular basis.

So I would think if you have opportunity, definitely get to to see people sitting down, coming in a studious individuals that are business minded people and their hands across like this, and they’re listening. It’s like he’s not going to do anything. And then literally two hours into it, they’re rubbing people’s backs and doing high fives and hugging. Everybody takes you on an emotional rollercoaster. But at the end of it, it’s all about inspire you to achieve whatever your goals are.

And after you leave, you’re taking action or whatever it is that you want to do.

Well, that’s going on my to do list now, man phobics. Are you? Well, yeah. I mean, Edgar Markovsky was a great podcast. I appreciate you taking the time. I just schedule a little back story like we had to go back before dawn on schedule, and that’s the beauty of an entrepreneur was always something popping up. So I definitely appreciate you pendulous us in and getting it done, man. Hey, thank you, brother.

I really appreciate you for having me on. And I look forward to working with you, man. Definitely.

Definitely, man. So say Grant over now. Yeah, that was definitely a great episode. Man.