Podcast Producer: Emmanuel Kolawole Olugbenga aka “Emmy” – S1E18 (#18)

S1E18 – Podcast Producer: Emmanuel Kolawole Olugbenga aka “Emmy” – S1E18 – powered by Happy Scribe

And have a sense of empathy in your business to make things much more easier for you. When you have a sense of empathy, that is you putting yourself in the position of the clients. So if you put yourself in the position of clients, it’s to enable you to understand the clients more so to be able to relate well with you. And it will help the relationship between both yourself and the clients. And also, I’ve gotten lots more other values from the podcast episode I edited from life coaches, from professors, from celebrities and all of that about added values into people’s life, how to be much more professional, how to make clients relate much more to you, and how to grow your business in a nutshell.

Boss Uncaged is a bi-weekly podcast that releases the origin stories of business owners as they become uncaged Trailblazers, Unconventional Thinkers, Untethered Trendsetters and Unstoppable Tycoons. We always hear about overnight success stories, never knowing that it took 20 years to become a reality. Our host S. A. Grant conducts narrative accounts through the voices and stories behind uncaged bosses in each episode, guest from a wide range of backgrounds sharing diverse business insights. Learn how to release your primal success through words of wisdom from inspirational entrepreneurs and industry experts as they depict who they are, how they juggle their work life with family life, their successful habits, business expertise, tools and tips of their trade release. The Uncaged Boss Beast in you welcome our host S. A. Grant.

welcome welcome back to the show, Boss Uncaged. On today’s show, we have Emmanuel better known as Emmi is Communication Master. I mean, this guy has been around the block forever. He’s been doing producing. He’s done editing. He’s done all facets of mass communication. This podcast probably wouldn’t be as good as it is a quality wouldn’t be as clear as it is if it wasn’t for me being behind the scenes. The beautiful part of this particular episode of this podcast is that Emmy is all the way in Nigeria. How are you doing today?

Hi, I’m doing quite well. How about you?

I’m doing great. I’m doing great. If you don’t mind telling our viewers, give me a little bit about yourself. I mean, who are you?

OK, well, first, thanks for this opportunity. It’s great connecting to you and also to your audience. So I was born into the family of hardworking parents whom I have not only talked about the importance of hard work, but they’ve also led by example. They also lead by example. It’s not because they are so much alive and by us, I mean my siblings and I. I am the last one in the family of five. So fast forward to the future. I have become a guy that loves motivating others. I bring out the best in others and also adding values in people’s lives. And equally, I have my business, I love traveling, meeting people and learning new perspectives. So that’s who I am.

Got it. You mind defining yourself in three to five words?

OK, funny guy motivator and one that gives values.

Yeah, I definitely think out of those three value is probably your greatest asset. And we’re going to dive into, you know, like your business a little bit. But not only do you do podcasts, editing, what other lines of business do you do in mass communication?

I do scripts writing like movie scripts. Right. And I do a voiceover. And as I do adaptation like movie scripts, adaptation if a client has a book. Which they would love to turn into a movie scripts, so I collect the book and go through it and I do the professional adaptation into a movie script.

How did you get into that line of business?

OK, my journey. So but casting. Right. OK. It started right from when I was young. So my dad is a language expert and he makes English language examination, scripts of examination, bodies here in Nigeria. So growing up, I had interest in copy editing and proofreading written pieces. Right. So over the years it’s metamorphosed into the audio version because that’s basically what podcast editing is about. Putin, perfectionist, recorded audience, that’s pretty much how I got into podcasts editing,

got got it, got it. So I mean, I think we met through Fiver and unfortunately, you know, a Fiver has gotten, you know, raps over the years of being potentially not the best platform to use to find outsourcers. And I totally disagree with that because, I mean, obviously, I use several people from up works. I use people from Guru or use people from Fiver. But I have to say powerful, kind of like you’re probably one of the best individuals that I’ve ever found on Fiver. And and just like the value that you bring to podcasting, it’s not just about the editing. I mean, it is more. So you’re a podcast consultant. With that being said that what difficulties have you faced being on the Fiver, for example?

One of the major difficulties. I could say it’s the time zone difference, most of my clients are from the US, from different states and the US, different cities and all of that. So the time zone in US is behind Nigerias. So most times when a client comes online and sends a message, it could be 3:00 a.m. in the morning here when I’m sleeping. So before you reach out to the clients early in the morning here, that’s a Nigeria time zone. The client could have given someone else the job. So I could say one of the challenge is staying up late in the night, making sure I reply messages and looking out for clients.And I would send messages in the midnight. So get jobs done. It has made me adjust my sleep time. I stay up late in the night, working. Then early in the morning I go to bed.

Got it. And just kind of counting backwards. I mean, you edited one of the podcasts where I was talking about it. It’s good to have people in different time zones, especially overseas. Could it is your opportunity to work twenty-four hours a schedule. And I just think that these other business owners are missing out on that opportunity versus them letting you be on your natural time schedule to give them an opportunity to work more around the clock versus having you adjust to our schedules in the US. I mean, what’s your thoughts on that?

There is the wide experience, if you hire freelancers to do works for you from outside your country and different times on the freelancers, that’s if you hire a professional. They will have a wide variety of experiences that will help you to improve on your work as an individual. And also it’s cost effective because we consider exchange rates. Yeah, yes. So it’s cost effective for both the client and the freelancer that is doing the job. So it’s a win win situation at the end of the day, because the amounts that the clients pays when you change it to the local currency of such country, it becomes something tangible. You know, we spend Nairo here in Nigeria and the value it’s not that cool against us also. Yeah, flexibility. The time aspect to the clients could send me a job. During the daytime here and I start working on it, and before it gets to the nighttime over there in the US, I’m already done with the work here in Nigeria. So it’s brings about flexibility for both myself as a freelancer and also the clients.

Got it. Got it. And so you brought up exchange rates. I mean, what is the current exchange rate between us to Nigeria right now?

A dollar is three hundred and sixty six

I got it. Got us. So I mean, that definitely puts things into perspective. If you have an essentially one US dollar and you convert it into three hundred plus. Yeah, that’s definitely a significant ratio change.

Yes.

So we always hear about the overnight success stories that take 20 years to become a reality. And I mean, this point, I think you have over, what, 400 podcasts or not podcast, but you’ve worked with over 400 podcasts. How long did it take you to get to the point to where you’re working with over four hundred clients and all their podcasts?

OK. It took roughly six years.

And was that a lot of marketing on your behalf or was that just kind of like using these platforms to jump start that?

One thing I enjoy about Fiver is when you work on fiver and you perform very well, your services are top-notch. If Fiver market service for you, we I mean, the algorithm, your geeks or your services, the services you offer there will be on the top the search results, its position, your gigs on the top, where anyone that comes on Fiver easily, they’ll be able to see the services you offer. And I say that I’ve worked with like I said, I work with over 400 podcasts and they’ve also helped me market my services, because once you offer clients values and you make them feel good about themselves, in turn they will show their own appreciation by bringing in even much more clients for you. So along the journey, most of the clients that I’ve worked with, the market, my services for me, both on the platform and outside the platform, I get emails from new clients telling me to got my contact through the clients I worked with in the past. And they really love the work I do and they would want me to start working with them as well. So what does the marketing for me and also the clients I’ve worked with, they do the marketing as well.

That’s definitely good. I mean, it’s one of those things about, you know, networking and referrals. And essentially, if you figured out how to use Fiver to jumpstart to get your direct leads and then you’re doing great work to convert you directly into direct hot market referrals, which is a great strategy. I mean, obviously. And it definitely shows I mean, it’s not like you just have four hundred podcasts. You have essentially a few hundred five star reviews as well.And it’s not an easy task to get five star reviews on that magnitude of people over a period of time. It’s definitely a difficult task.

And I think in total I’ve edited well over 10000 podcast episodes

since you edited so many podcasts. Have you ever thought about starting your own podcast?

Yes, I have thought about that for a while now. But the real issue is knowing the actual need to start, because, you know, being an audio editor, I have a large variety of clients with different perspectives, different niches and all of that. So it’s like a challenge for me to just pick a single niche, because once you feel interested in a particular niche and you’re up in your head around how to start your own podcasts, another podcast that will come with a much more interesting niche which you would fall in love with again. So it’s a big challenge, but I’m hopeful I should start my own podcast. Once I make up my mind, I’ll start my own podcast.

I think definitely you’re going to have a pretty quick fanbase. I mean, all your clients by default would definitely lock in and subscribe to your pocket just because we know that you’re going to give us great insight in a very direct market, not just about audio quality, but also about podcasting and the tempo and the speed and the audio quality and all these are factors that majority of people don’t even understand that come into play. We’re developing a podcast.

All right.

All right. So the next thing I want to talk to you about is what’s one thing that you could have done differently to get you to where you are a lot faster?

The interest I had for audio editing at first, I didn’t think it as a business, I was just doing it for fun and not taking it as era of business. It took about. Three years of learning how to edit audio before I attempted to dive into it and make it something professional. So what I could have done differently is to start things off early. The moment I knew about audio editing, I should learn it extensively and. I just start off with it, and I believe I could have done a lot more for myself if I had taken it much more seriously.

So do you come from an entrepreneurial background? I mean, is your dad or your mom or any uncles, aunts and your family entrepreneurs?

Yes, most of my relatives, my parents, they work for the federal government of Nigeria. And they also had side forces since growing up, both parents this they find something doing. And, you know, over the years, they’ve let us know the importance of not just relying on a single source of income while you work in an office environment. It’s also cool for you to have your own business aside, because it’s not really cool to put all your eggs in a basket, as I say. So I have uncles have siblings that they are much into entrepreneurial aspect.

Do you think having that core background, having a lot of family members that did dabble in entrepreneurism, was it a factor to your success?

Yes, it says while growing up, as I said, there were times when there could be a delay in getting paid of salary at the end of the month. And it’s this site also that my parents did that helped at that time. So I believe growing up in a family of entrepreneurs has helped to shape my own entrepreneurial journey. Likewise.

So it sounds like you have a pretty decent sized family. I mean, how do you juggle your work life with your family life?

OK. I live with my sister, my big sister, so I don’t really do much here just to assist with some few household chores and all of that. I’m just here. I don’t have much responsibilities. To put it right,

it got him on another topic, I was listening to the podcast that you sent me earlier and you were talking about some of the issues that you faced living with the electrical grid of Nigeria and just kind of how you’ve overcome those hurdles. Do you mind sharing that with our viewers?

OK, in Nigeria here, the the national grid, it’s not all that good, but there are alternatives. So that one is to get a generator and you buy fuel inside, which at least you’ll be able to use to do work for a long period of time. Like at the moment, there’s no power supply. I had some power on the generator to work. And alternatively, you could get a solar system and inverter. so the sun charges the batteries. So it helps a great long way for you to have power supply and do other businesses, because like my kind of business, I have to be online 24 hours. And I also work with my laptop, which needs power supply as well.

I mean, I think that’s definitely a key point. And the reason why I brought it up, it’s a strong testament to your dedication to your craft. And that’s one of the things that unfortunately gets lost in translation. And I think one of the hurdles that people don’t realize that if you are working with someone overseas and they are willing to go that extra mile, the extra effort, I mean, I think pound for pound, it’s an alternative option that’s essentially could be better, right, than using someone locally because, I mean, you’re willing to go the extra mile. You’re willing to you know, not to say the client’s always right, but you’re willing to listen and you’re willing to satisfy their needs and do that the best possible quality that you can. And I mean, obviously, you’ve shown that 400 times over for each client.

Yeah, right. All right.

So what is your morning habits? Your morning routines?

OK, waking up early in the morning, I go to the gym because once your body is fit, you’ll be mentally fit as well to go through the day’s struggles. So I wake up, I work out, then come back home fully refreshed. I take my bed, it’s breakfast and starts working. I could be on my laptop for the next eight hours, ten hours straight.

So you say early. What time do you consider early? 11:00 a.m. Kagiso. And our time with a six-hour difference.

Yeah, GMT plus one. Got it.

What time is it there right now

it’s one thirty-eight. The anger at you so.

And it’s eight so roughly five hours. So essentially you wake up about seven o’clock and what time you start working.

OK, once I come back from the gym and have breakfast, I relax my mind and at least one hour after coming back from the gym, I start working.

Got it. What do you see yourself in 20 years?

Twenty years from now I see myself married and with kids and also my business will be thriving.

So what do you see your business potentially in twenty years? I mean, right now you’re saying that, you know, you’re working eight hours a day. It’s a very successful business. But where do you see yourself as far as scaling in the next 20 years

and the next twenty years? I would like to have my own company because at the moment I do most of the editing. Roughly in the month, I added about 100 to 120 podcast episodes. So the stress is so much on my neck, so I believe with time I would have my own company where I would outsource the jobs that I have to professionals like myself and all of that. So in the next 20 years, I believe I’ll have a system which would make things much more easier. For myself and for my business,

I think you’re in a sweet position because you’re editing like thousands of podcasts, so you get to hear all the insights, all the details, all the interviews, all the tools and trades and all the tips across the board from all 400 of your podcasters. I think you have a leg up on majority of society is just trying to figure out what to listen to or what to download. And by default, you’re listening to all of them. So I would think, you know, have you gotten any great insights and any motivation to continue to grow your business through the podcast you’ve been editing?

Yes, I have. In general.

I mean, what have you utilized from the podcast that you’ve been listening to over the past few years?

OK, now I’ve learned quite a lot. And a lot of aspects from different episodes and part of what I’ve been able to learn is to have a sense of empathy. And have a sense of empathy in your business to make things much more easier for you when you have a sense of empathy, that is you putting yourself in the position of the clients. So if you put yourself in the position of clients to enable you understand the clients more, so they be able to relate well with you and it will help the relationship between both yourself and the clients. And also, I’ve gotten lots more other values from the podcast episode. I edit from life coaches, from professors, from celebrities and all of that about added values into people’s life, how to be much more professional, how to make claims relates much more to you and how to grow a business in a nutshell.

That’s great, great, what tools that you use that you wouldn’t be able to run your business without

a laptop and editing software? I have quite a lot of editing software on my laptop. Each one for different functions. I use Adobe Audition. I use it primarily for editing. And there are some other software that Adobe cannot really undo some of the things that you need to take out, like if an audio has Echo that room, Rivette Adobe Audition, it’s not really cool to get rid of the Echo. So there is another the editing software that they call isotope IREX audio ed. So I have like three or four editing services which enable me do the editing quite well.

It has definitely some some great detail that most people probably just use one editor and you can kind of pretty much do whatever you need to do and get the best quality out of it. But obviously every particular software has a strengths and weaknesses. Looks like you found a combination to utilize to get the best effort on these podcasts and put it forward. I mean, a lot of times I’m sure you probably get some really nasty quality audio. And then, you know, Adobe may be good to slice it up, but it may not be able to get out the background noise as clean as something else.

All right.

What final words of wisdom do you have for up and coming entrepreneurs? You know, I mean, people that potentially want to build podcasts, people that want to get into audio engineering or just mass communication, what insights could you give to them?

OK, be a problem solver. I know what your values are now. The world does not care much about your faith, about your educational background and all that stuff once you can offer tangible solutions to their problems. So once again, be a problem solver and the world will come to fix your services or any of the things that you set out to do.

That’s Great. I mean, you live up to those words, I mean, you solve problems for hundreds of business owners and entrepreneurs that all want to get their messages across to podcasting. And you’ve given us the opportunity to utilize your services to get that done. And the reality is, as majority of us probably don’t understand anything about audio or even how to edit audio and having you as an associate, a team member gives us an opportunity to not only deliver great quality, but to get great insight on our messaging as well. All right. So I definitely appreciate. Everything that you’ve done for this podcast as well.

Thank you very much. It’s been an honor working with you over this short period of time, and I hope it gets better as time goes by.

Oh, yeah, definitely. Definitely. So how can people find you online? I mean, Facebook, Instagram, you have a website, Wishaw, your fiver or Handal.

Like, I’m just using my website for now. So in the next couple of weeks, I love it, launched on Fiverr, my username is Emmyk10 and that is Fiver.com/Emmyk10 then with number 10 at the end Emmyk10 on Instagram I have the same username as fiver Instagram.com/Emmyk10

Great answer. I got a bonus question for you. OK, I got two for you so I want to start off with the easy one first and then I’ll go to the harder one second. Fair enough.

Go ahead. Yeah.

So the first one is if you could be a superhero, who would it be and why?

Could be spider-Man.

OK, why?

Viewing things from the top, getting over there and seeing things from the perspective. So when you have a proper perspective of things to be able to see, we had the problems and everything, you be able to see it from the right angle where you are. So. Part of the problem solving skills,

that’s definitely interesting, the next one up is if you could spend 24 hours in one day with anybody dead or alive, who would it be and why?

OK, that should be my grandfather.

Hmm.

And there is a vein. He died just a few months to when I was born. And my parents made me realize that I take a lot of things after him. I talk like him. I behave like him. I do practically everything like him. But I was not opportune to meet him in person. So it would be a great opportunity to spend some quality time with him and see myself in a much more older person am much more experienced. I believe you would be able to teach me a lot of things

yes it’s definitely a great testament to you, to your family tree. I mean, just from the stories to earlier, looks like you’re completely surrounded by entrepreneurs, which is to have this great insight that you have and is a great foundation. It’s it’s to me, it’s kind of one of those things that you just you can’t make it up. You have to either be born into it or you have to or create it for your family moving forward. So being that you have that strong background is definitely about you. At my last question for you is, I mean, what is your most significant achievement today?

My most significant achievements should be my learning skill. I love to learn. I love to learn so much. Once I have a platform to learn, I dedicate my time and everything into it, which is why I enjoy audio editing, this podcast editing, because I’m able to listen to a lot of guests from all around the world. And it has improved my knowledge of the words and quality of my life and every other aspect. So the line is key. I have and listeners who I believe are my most important asset.

That is definitely great. Well, I definitely appreciate you coming on. The show was definitely insightful to kind of get your your viewpoints to understand why you’re doing what you’re doing, how you’re doing it, and just giving our audience some insight to how they can kind of come into your area of expertise or at least have some understanding if they want to build or develop a podcast on the steps on what to do next. So actually, I got one more question for you. If somebody did want to start a podcast right now, today. Right. I mean, what area of logistics or what area of business or what have you seen that’s really trending right now in podcasting

and aspect of podcasting? I believe business is the most important that people talk so much about and health because health is wealth. So the mental fitness and also on entrepreneurs, how to build a business, how to build a legacy for yourself and the people coming after you, because there’s only so much you can do with what you earn from the office job as a nine to five. As it’s popularly called today in the U.S., so people need to know much more about businesses, about things that they can develop by themselves and how to be a success of life,

thanks for tuning in to another episode of Boss UnCaged. I hope you got some helpful insight and clarity to the diverse approach on your journey to becoming a Trailblazer at this podcast. Helped you please email me about it. Submit additional questions. You would love to hear me ask our guests and or drop me your thoughts at asksagrant.com post comments, share it, subscribe and remember, to become a Boss Uncaged, you have to release your inner Beast. S. A. Grant signing off.

listeners of Boss UnCaged are invited to download a free copy of our host S. A. Grant’s insightful book, Become an Uncage Trailblazer. Learn how to release your primal success in 15 minutes a day. Download now at www.Sagrant.com/bossuncaged.