If anyway you can figure it out, don’t take a bank, loan, to do what you want to do because then you’re working for the bank and that’s very stressful, especially if you’re living to a time like this where all your best plans in the world might have changed. There’s individuals out there who, if your idea is good enough, they’re going to believe in you and they will want to invest in your idea. It might take a lot of doors to knock on to find those right people. That’s the right deal. We were fortunate and we had put everything we had into it, certainly, but we had some great investors who believed in what we were doing that we were able to buy out with time, because that’s the way we set it up and they helped us get it started. But we also knew that, God forbid, if something went wrong or our projections were off, nobody’s going to take anything from us and it’s going to be wrong. So I think that was important. I think also, just because your current job situation may not be ideal, that doesn’t mean working for yourself is going to be any better. If you can’t make it through the day to see the good things that you have in the job or in your current situation is probably a lot different working for your self.
Boss Uncaged is a bi-weekly podcast that releases the origin stories of business owners as they become uncaged Trailblazers, Unconventional Thinkers, Untethered Trendsetters and Unstoppable Tycoons. We always hear about overnight success stories, never knowing that it took 20 years to become a reality. Our host S. A. Grant conducts narrative accounts through the voices and stories behind uncaged bosses in each episode, guest from a wide range of backgrounds sharing diverse business insights. Learn how to release your primal success through words of wisdom from inspirational entrepreneurs and industry experts as they depict who they are, how they juggle their work life with family life, their successful habits, business expertise, tools and tips of their trade release. The Uncaged Boss Beast in you welcome our host S. A. Grant.
Welcome back to Boss Uncaged podcast. On today’s show, we have a special treat, we have the president of Worth More Jurors. I’ve known this is like 14. I’ve known him before my son was born. So at least 15 years and I’ve seen how his business was thriving before you went to multiple locations. You got a couple other things here and there. I mean, just give the people a little bit of who you are harris?
Yeah. So grew up in Atlanta, grew up in the home of an entrepreneur, my father, who was definitely my mentor and role model, and he was a corporate guy to start off and then decided enough for the corporate world. I want to go do something for myself. So that’s really what I was brought up on. Mom also working, dad working, paving the runways. So it was in my blood from a young age, started with a stereo business in a flea market and was always doing something, even in college, working multiple jobs through college, drive in limos, working as a DJ in a bar or whatever it was just to turn it up and have a lot of interaction with people, get to know people, get to know what to do, what not to do. And then was running a big jewelry store here in town to streamline it, got into a discussion with the owners of what the business was worth. And I told them one price. They said, I don’t think it’s really worth that much. It’s like I think you’ll be surprised. We built this thing pretty big. And about six weeks later they came back and I said, hey, good news. You are actually right. The business was worth that much. Cool. I love being right. Good to know. And they said so we sold it. I was like, oh, OK. Well what exactly does that mean? And they said, well, we sold the business, we’re getting out. And I was like, OK, so fast tracking that. I started interviewing my wife at the time, was pregnant. We had a baby on the way. I was like, got to go keep the paycheck coming started interviewing with other jewelry stores in town. And actually my wife Jeri said, What are you doing for years? You have a file cabinet full of business ideas like any entrepreneur, everything from vending machines to whirly ball to jewelry to clothing to coffee bars. Believe it or not, before they were big, I’m a little bit older. We had visited some out of town places that had Austin call. It was for Starbucks was even here. But she was like, this is a sign. This is meant to tell you this is the time to do it. And that was the push that I needed at that time to be like she had a job, fortunately still. But are you sure we can do this? And she said, I’m sure you can do this. And it really was what I needed at the time.
Got it. So, I mean, you always hear about businesses, right? I mean, you’re a jeweller. And I don’t think people really understand what is the definition of a jeweller? I mean, what does that really mean?
Good question. And there are a lot of different people. The way that they look at it, a lot of people, a jeweller means the guy who puts his hands on the jewellery. So I call my jewellers who sit at the workbench all day making jewellry. Jewellers all said I am a business owner who designs jewellry and runs a jewellry business. So I also classify as a jeweller. So it’s a great question because it can refer to multiple things in our industry, from business owner to actually the craftsman who sits there with his hands on the pieces.
So, I mean, you have a really cool title, too. I mean, you’re talking about jewellry. You’re talking about worth more. I mean, how did you come up with the title for your company?
The name was actually truly, truly the hardest thing. Once we decided to do this, we looked at and I looked at numerous businesses. I went out to lunch with numerous businessmen that I respect here in town, from big corporate guys to local entrepreneurs. And they all had one message for me. Hershey Jewellery. Don’t try to reinvent the wheel. Do what you know, do it right. Do it how you’ve been doing it. So we were like, OK, this is great. One thing that I had experience from working for other jewellers was the need for the independent smaller jeweller when they got stuck with merchandise that wasn’t selling to free up cash flow and manufacturers to when they made all this merchandise that maybe wasn’t the right merchandise and they had to sell it. So I had the idea to do liquidations, go into stores and manufacturers and buy out what they had already made that they need a cash for. So we wanted a name at the time that said discount without it at the time this is twenty seven years ago. The big thing was warehouse. Everything was a warehouse where everything was wholesale and different things like that. We didn’t want to fall into that. We also knew that we didn’t want to do what most family run jewellery stores do, which is call it a family name just because we want it to stick out as being different. So at the time, one of my partners in the business was a big marketing guy who had a big corporate job and a giant staff behind him. And he gave them the project, said, here’s what we’re doing. Here’s what we want to convey. Come up with a name. And literally we met and I think he had four yellow legal pads for every line full of names. And literally we just read through them, bam, bam, bam, bam, bam. And there was like three this stuff. And ultimately, we were like worth more describes what we are. We are jewellery we feel is worth our service, we feel is worth more. We’re buying it differently. And we’ve sort of changed our focus over the years that we’re buying it differently. So we know our pricing is also worth more. So we felt like that did it? It also sort of sounded still like a family name. And we definitely get calls weekly asking to talk to Mr. Werthmann where we it.
Got it. So another big thing that I think that you did that was, I think probably key to your success was I mean, location is key, right? Location is king. And you have two premium locations. Like how did you even figure out did you contact a realtor or did you just noted you wanted to be near Piedmont Park and the Keda Square? I mean, how did that come about?
You said the original location, which Piedmont Park is our backyard. We we knew we wanted to warehouse. We feel a big strip center, but not a traditional strip center. So we were actually really hot on how at the time we were hot in Midtown. We wanted to be in Midtown because we wanted a diverse clientele that was super important to us running mall store for so long and seeing the lack of diversity and how different people were treated in the store was one of the reasons we wanted to be in Midtown. We wanted to be open for everybody, no matter what you looked like, how you dressed, who you loved, whatever it is, the diversity was super important twenty seven years ago when Atlanta really didn’t have a lot of shopping experiences for that. But what I saw in the mall stores was people coming in and being judged and not feeling comfortable to come in as a couple are coming together are not yet top treatment because of how they were dressed or whatever it might be that sort of give us a geographical area. We looked at lots of spaces and ultimately the entrepreneurs that I was talking to that were in business that Paris, you can investigate this. You can do as much research as you want, but eventually you just got to open your doors and go with your best option, open your and then you’re going to figure it out. And I took that advice and our midtown store was just prime. We love the area being near Piedmont Park, Virginia Highlands, the diversity. It was also a redone warehouse area. So tons of parking giant spaces that when we lived in twenty seven years ago, all our rent was four dollars a foot. So that also was pretty sweet. Well, now and then the second location came along. We sort of did it as a defensive move. Actually, there was off at our center and Midtown was going to sell. We didn’t want to be without an open business, so we started looking for a second location. This is thirteen years ago. We love the vibe indicator, the sort of small town Mayberry type feel with businesses very locally supported. I love the small guy. They hate the big box chains. So we knew that’s where we want it to be. We probably looked at eight different locations indicator, the one that we’re ultimately on. And East Corp Square was the first spot we looked at. But there was a folk art gallery in there and it wasn’t available. We called the landlord after we kept looking and trying to make these other spots work and we said, that’s our home. That’s where we want to be. When that spot opens up, we would like for a Friday refusal. About six months later, they called us and said, hey, these guys want to get out of their lease early. We said, we’re too close to Christmas right now. We can’t do it this year. This was September already. And we didn’t want to make us want to stretch ourself out for the holidays. And then I have Valentines immediately after that. So I said I can’t take it until after Valentine’s Day. And they said, look, we know who you guys are. Y’all are solid business. You have a following. We know it’s going to be long term. We’ll wait for you. And yeah, I mean, from day one, from dealing with the city to the individuals there, it was just perfect, perfect, perfect. We loved it. We wish we had more space there. But besides that dictator, the clientele is fantastic, too. And again, they like that different. They don’t want any big box. They want cool where when I was in the mall stores, everybody there, what their neighbor was wearing when we got in town, everybody went out with they had never seen before, which was a lot more fun for us.
Definitely. Definitely. And I think you definitely bring an eclectic palette to it, not just with the jewelry, but just the environment, the space, the decor. Another great business move that you made was you made it. It’s kind of like it’s an art gallery as well, both locations that you kind of bring local artists and you sell their work as well. So it kind of tells a little bit about that.
Yeah. So actually, the painting behind me since you brought it up is by one of my favourite, Jonathan Calicut, who’s a local artist. Everything’s handled from the frame to a handgun, pencil in it to the block frame. He’s an amazing guy, but we actually have the art. And when twelve years ago when we opened that store, I was actually in the space scraping down the floor, cleaning out the trash. The previous tenant had left Holland stuff out of there the first week and probably 15 to 20 people knocked on the door and said, oh, all new art gallery and kept on happening. And then I went home one night and I said to Jerry, I’m like, you know what? One thing we have learned over the years is the walls don’t sell jewellery. People just don’t see it. When you have these beautiful wall cases, you can have the best jewellery in the world up there, but it’s behind you and people don’t recognize it. And we think of jewellery as art, art as jewelry. So we were like, let’s do the art. So we tested it out in our Decatur store, which was our newest location. Then I clicked. People love the idea of people who shopped with us for years already and bought gifts for jewelry, gifts for special occasions, and now an art. We saw the reaction there and we quickly not planning it because this was in two thousand and eight. Also, I must mention, by the time we got that store open, wasn’t necessarily the best time in the world to open. A new business started in 2007 when things were good. So we redid the midtown store also and added in the art there. And it really is a great complement to what we do because it helps us our identity. It shows how different we are in our industry and it gives something people. That’s a fantastic gift. I mean, art, you see daily, it brings back great memories, just like a piece of jewelry that can be passed down. So they really go hand in hand. And we love it because it all I said, and it’s great decorations for our store, it looks different every time you’re in there.
Yeah, definitely. I love it. I think it’s also a great addition to you give back to the community in a different way now only you’re giving back to the environment. But I mean, you even gave me one of my jumpstart, right? I mean, it was a few years back when I released my first book and you have these events at your jewelry store. So it gave me opportunity to kind of bring my book and do a book signing, do a book event and it was like a win where we had food, we had music, everything just kind of came together. But I mean, you’re used to doing that, right? So, I mean, kind of tell us, how does that work with your business? I mean, most jewelers are more so this is our merchandise. This is our product. They’ll showcase it, which is showcase a bit more of an indirect route. You’re bringing people in through events and through the events. You’re giving sales.
But first of all, we love to have fun. Like any entrepreneur, our business is our life. We eat it that we work. Twenty seven, late nights, early mornings, whatever it takes to get done. So we like to have fun in the store and we want our customers to have an experience. We don’t want somebody just to walk in and be stressed out because they’re making a large purchase or about to be engaged, whatever it is that they need. So we want a more lighthearted approach to it. And we love bringing in local people who maybe don’t have what we have. We’ve been blessed with twenty seven great years at this point. So our customer list is gigantic. And you know that we as you said, we want to get back. So we support a lot of charities throughout the year. But we also like to bring in sort of these pop up type events like book signings are art openings, charity events, other things like that. So it’s fun for us because not only do we get to help somebody else out, get them to meet our customers, we also get to meet their followers. So it really is a win win and it’s something different and fun. And again, it’s all about the experience. There’s numerous places to buy jewelry. We, of course, feel ours is the most unique. We feel that everything about what we do, I could get out, summarize all the positive aspects. But I got to think every business owner thinks that about their business or they wouldn’t be in business. But and to be able to bring in these outside things and just make a fun event that people remember, that they’re like, I want to go back to that place. It was so cool. I came down for final version of first book signing, but had no idea they were even there. I need to go back from that. And from your event that we had, you know, we met some great people that started supporting us. And at the same, I had some of my customers picked up your book and started calling all the great things that you’re doing now.
Yeah, it definitely is a win win situation. And I think that’s what entrepreneurship really is about. It’s not just about making money is about who else can I bring along with me for the journey and have them excel as well? And I think you’ve been the epitome of that as long as I’ve known you, which is great. I’m blessed to have you in my circle just to say it that way. Thank you. So, I mean, you brought up Jerry, which is your wife. And when it comes to entrepreneurs, right? I mean, there’s always one entrepreneur in the family, Per, and then there’s the spouse or the children and they’re always kind of looking and following. But from what I’ve learned from Jerry, I think she’s just as ambitious as you are.
Absolutely. She also grew up in an entrepreneurial household. So it was in her blood also and tailor by trade. She has a strong retail background and we do get to work together. So it’s it’s something where a lot of people look at us and like, how do you. I’ll do it. Yeah. Yeah, we can’t imagine anything but that. And we do things very differently for the company. We look at things very differently. She’s very fashion driven. I’m very analytical driven. So people look at a piece of jewellery and see fashion. I’ll look at it and see parts. And so it helps in our body. To make sure that we’re buying effectively because we’re getting really the best of everything, we’re getting great looking pieces of jewellery that nobody else has. But because of my background in the industry working for hands on jewellers in the beginning years, I look at the parts to make sure that the pricing is right with it. So we really do compliment each other in the business. And even though we work literally, if we’re both at our desk, which is rare, but if we’re both at our desk four feet away from each other, but we may go half the day without even having a direct interaction because we’re just in there doing our thing. We all have our responsibilities. We’re not blessed that we brought in our oldest child who’d been up in New York for the past three years working for a jewellery designer up there on the wholesale side. She was doing training for them. We got her back to Atlanta during that, and she’s now working with us, too, because she’s seen us grow up and she’s grown up from Jerry’s to bring her in, carrying around the baby, born on her chest, helping customers, trying not to knock her in the head when we open up jewellery showcases. She really grew up in the store and now she’s behind the counter and helping us with our online and taking care of our social. So it’s really gratifying for us to see also what we’ve worked so hard at being another generation falling into it. Besides that, I get to work with my nephew, works for me. My mother in law comes in and does some back office work for us. It really is a home grown. We feel like everybody in the store is our family because we bought many of us for 20 years together and more than 20 years together. But it’s nice to also have those blood ties in it and get to see each other in a different light than you would normally.
Nice. Nice. And I mean, you keep alluding to the twenty seven to twenty seven, and it’s just one of the questions I usually always act, you know, it always takes twenty years to become this overnight success story. I mean, when did you guys really achieve that? I mean, you guys have been in magazines, you’ve been on TV, you guys have been in a lot of different media spots. When did that Eureka moment happen? That was ten years and five years.
And that’s a great question. And I really can’t say I can say that during reflect on all them. We remember that first month where we had sold enough to pay our mom in one thing that I said when we opened at the retail store down in Florida about. This was probably 10 months into it, I was like, you know what, I think we’re both going to be great at this. I think we’re going to do good. We’re going to be successful. We cannot forget is how hungry we are right now, how willing we are to do whatever it takes to take care of our customers, to make stuff happen, to do it in the right way, to treat people right. So long as we never forget that, then the rest just happened. I can’t say it. And you’re right. We have been blessed. We’ve been the best of Atlanta by about every publication in town. We’ve been voted by the jewellery industry, one of the coolest stores in America. Top three designers, best to do business with American Express best. So all of these great accolades, it really does. When we get those every one of them every time still means so much to us because we put so much into it. I couldn’t say when it really started to happen, but I can say that I can promise you that we don’t ever take any of that for granted. So no matter what we become, we know that’s what we are today. But we know that we are never going to rest on our laurels. We’re just not going to sit back, even down to changing the way the store looks that you’ve been shopping with me. We’ve probably redone the store four times. It still is that what I call a dark wood store with deep carpet and big chandelier. We’re definitely a hipper, more bare bones approach to fine jewellery, but we change it up and we go in so many businesses, whether they’re restaurants or other retail stores and we like. This place just sedated at this point, why haven’t they put a fresh coat of paint on the walls? Why haven’t they taken this carpet out? Why haven’t they replaced this? It is money that you have to spend along the way. But their investments, it’s what keeps you relevant and that’s what excites your customers. So every time they’re in, like, wow, this store must be doing good. They keep on keep on upgrading. And so I think more than anything is we have our wall of awards that we love seeing because that’s accomplishments for us. But we know that’s what we earned in the past. We still have to go out and earn it for the next day. And I think that I really do feel like in our whole staff, I think feels that way. They know whatever big sale they had yesterday or whatever customer they made yesterday, they have to take care of that customer. But we have to take care of the next person that comes in and make them feel welcome and make them feel special. So I think that’s the key for any business, especially in times like this. You have to reinvent you after rock and roll. You have to swerve and curve and not just take it for granted and not sit down to feed it and not say I can’t do business in that environment. We just had our first small special event the other night. As you said, we do a lot of large scale special events where we’ll rent out speakeasies, that private events. We’ve rented out large bars and just had band parties, basically lots of designer events in the store. But we actually invited 12 ladies and the other night and we just got into luxury handbags, which are sort of like the fine watch market. And we had the ladies in and they got to shop and privacy. We set up the entreprise instead of having a big buffet, we had separate trays for each lady with everything that they would enjoy. We had cuts. It could be identified as there. So we took a lot of precautions. And it was the first time we were able to do our special events since the beginning of the year. So we started it small. It was very successful and we felt that we did it safely. So with that, we’ll build on this model for a while. We still don’t want to do a huge event because we respect the people’s safety and we obviously respect our family, our crew safety. But we have to figure out ways to still do these events. No. One, we like them, they’re fun. But it’s also part of our business model.
Yeah, definitely. I mean, to your point, you’re saying 12. And I remember when we did the books on, I think we ended up having like one hundred and thirty hundred forty people in the store. So it’s not even a difference. But I think you’re the epitome of the example of how a storefront could still survive through Kovack. Right. That’s like the first things you always think about. It’s a storefront. You have to close the doors. How are you going to make money? Are you going to sell things online? And obviously, I don’t know your numbers, but I would think just from the outside looking in your level, I mean, you’re like stock at this point. You’re just you’re good.
I mean, we lost we were totally shut down for about six and a half weeks. There’s eighteen of us all in. Fortunately, we want to keep everybody on furlough. Anybody. We just we realize what our crew does for us and we have to be there for them. So we we do have savings. Obviously, that’s what we were able to keep everybody moving on. So during that time, we were doing Zoome appointment and we were holding up jewelry to the camera. We were doing whatever we did, making deliveries to people’s houses, using other, but still staying in touch with people so we could reopen. And people felt safe to come in. With all the safety precautions that we’re taking, then we could restart our business. And I think that there were so many people who came into the store and they’re like, we haven’t been anywhere. Harris, you are the first place we did. Wow. What an honor for your jeweller to be your first place. You then and they said, well, we knew you guys would be doing it safely and we needed some retail therapy. We wanted to get out. We need it. Something to do. But one thing I heard from another entrepreneur here in town is like as a small business, we’re able to control our environment better than any big box store because we’re in there, we’re on the floor. We’re seeing what’s happening. We noticed quickly our engagement area was getting very congested.
So we divided up the store and we took parts of the engagement area and put it in other parts of the store that weren’t as congested with a number of people in the store to win a sales person to bailable our guard, let you in and greet you with some hand sanitizer. We’re all in mass, so we’re doing lots of different safety things. And just like business, we’re never going to sit idle. We’re going to always reinvent ourselves. Every morning when we’re doing our deep cleaning of the stores, we’re talking saying, hey, last week, did you notice this?
Yeah, let’s change this. Let’s do that. So again, we’re not going to get comfortable. We’re not going to get complacent and what we’re doing. So we’re going to remain safe for us and for our clients coming in.
And I think another thing that you mentioned a couple of times in the past few minutes is your professional equity for your employees, not necessarily monetary equity, but I think your employees have a sense of ownership when they work with you. I think they have a sense of pride, which I think you’ve had some people that has worked at least 20 years, I would think so. It shows that most companies don’t really hold on to people that much anymore. What have you done besides what you’ve mentioned before, to kind of retain and maintain your employees?
And it is all about the crew. There’s no doubt about it. We realized long ago we understand the business we get at this point, sort of what works, what won’t or what we should take a chance on, what we should pass on, how much things should cost, how much it costs to run the business. But the key to expansion when we were ready to expand was finding the right people. Because if I don’t have the people that do, just as you said, treat you like gold every time you come in, I’m not going back to that place.
They might have fantastic reviews, but for some reason. It wasn’t there for me, so we do feel blessed that we have employees that have been 20 plus years on down that and retail is really unheard of and most corporate structures today is even unheard of. So it is super special to us. What do we do? I think we treat people how we want to be treated. I think we don’t take things for granted. We let people have a voice in the store and what we carry in our procedures.
If I see something that’s not working, I might say, hey, guys, this isn’t working. How can we do it differently? Instead of some bosses might say, hey, this isn’t working, we’re doing it this way? Well, for me to come in when I’m not helping everybody in the store, obviously at this point we have, as I said, 18 of us that are on the floor interacting with customers. That’s the feedback I need.
So I need their feedback to help the store continue to be relevant and to grow. So I think knowing that they make a difference in our business and in people’s lives, one of them said years ago, my manager indicator, Olia, said, you know, what I love about this job is I don’t really look at it as a job. It’s something that I get to do. It’s fun. I love the people I work with and we’re helping people celebrate whatever it is.
It might be a promotion, a graduation or a birthday. Might be a wedding, maybe a divorce, still a celebration. I had a customer this weekend who emailed us Friday and said, my daughter is turning 17 tomorrow. Can I bring my balloons in the morning? This is what I want to spend. This is what she’s sort of about. We all make a big deal out of it. And I was like, absolutely. We stopped and got cakes and roads bakery up on Cheshire Bridge, as in we had sparkling apple cider instead of champagne.
And we made a great deal of this young lady who was fantastic. And she had an unbelievable experience and we had an unbelievable experience with her. For that father. To want her to bring her to my store for her 17th birthday is super special to me and to our crew. So I think they see that they also get a big hand on what we carry in the store. When we’re buying, we’re looking to them. What are your customers asking for?
Is this event so in other words, they’re just not giving jewelry and they sell this. They probably picked out what they’re selling to you, which I think is also very gratifying to be able to have that type of influence on it. And I think that, again, we obviously have procedures and we have an employee handbook, but we also realize you got to look at things independently. We have to look at people independently. People are going to go through things.
People are going to need different things at different times in their lives. And we have to be there for them because they’re there for us. And so I think it’s a circle. It’s the only way we know how to do things. It’s the only way we would want to be treated. So we try to treat people that way. And we’ve been so fortunate that we do have the right people who treat us back that same way. And some of these people came to us as customers are as worked in another store near us.
And they started coming in and we got friendly with them, our different areas in the business or the industry or just in Atlanta so that I cannot stress. Again, it’s nice business is I think a lot of them that I hear talk say it’s all about our customers and for us it’s all about our I always rank it. It’s all about my crew first, my vendor second, my customers who are important to me, but they really are. Third, because if I don’t have my first two in place, it doesn’t matter if I have the best customers in the world, are the most customers in the world, if my employees are not happy, if my vendors are not good to work with, I can’t take care of my customers.
So I have to prioritize and make my crew number one. That’s what everything revolves on. Your experience when somebody comes in may just be with one of our crew members and maybe of our crew members. I need to make sure that you leave with a smile on your face and they will make sure because that’s what they want to do. We’ve got to find for them.
Yeah, I think that that’s just the highlight of a testament to who you are. And another point that you brought up was just you’re looking at your employees not as employees, you’re looking at them as family. So the next question I have in regard to that, I mean, how do you juggle your work life with your family life?
So it’s definitely easier with adult children. But when they were little, it was a struggle because we’re in retail where holidays, where weekends, birthday parties, sporting events, all of those things. That was definitely, you know, mini Saturday mornings where my kids would look at me with their little faces and be looking at you like the rest of the parents and come to our party. And it is hard. And is it the right thing? Is it the wrong thing?
I can’t tell you that it didn’t work for us in our lives. Fortunately, it did. We have family in town that we relied heavily on when our kids were small. We’re blessed to have those sets of grandparents plus lots of siblings here. And so we have that as a big, big bonus. And now down the road that my. Kids got to have so much time with their grandparents when they were young. It was also a blessing.
So at the same time, my son at the time I went to Alabama, my wife went to Alabama, he grew up as a Florida fan. He certainly happily converted later and ended up at University of Alabama. When I asked him, why are you a Gator fan? And he said, well, because you’re never here to watch football with on the weekends. I have to watch it with my grandfather and my uncle. And they’re both gators.
So I’m a gator. So I came home from work one night and there was a gator parking and gator parked right in my place in the garage that my son affectionately put up for me. So we have fun with it, but that is a real dog, any entrepreneur, and it’s a hard one to swallow. And I don’t think there is a right or wrong path on that. You’ve got to communicate with your significant other you got to communicate with your kids and try to give them one hundred percent when you are with them.
Which entrepreneur here? There are many occasions where I’m on the phone with the customer or I’m on the phone with an alarm company or something else, and they’re looking at me and they’re in the pool and why are you like this? But fortunately, my kids now are grown up, as I said. And I got to say, I’m so proud of them. They’ve turned out awesome. I think I have a great work ethic. I think they have great people, ethics.
I think they know how to treat people. They know what’s right and wrong. So for us, it worked. God, I wish there was a formula that I could have read on what was the right way to do it, because there was it’s an important thing. Obviously, there’s nothing more important. But it was fortunate. Jerry was very strong at the time. She would not work weekends when they were little. Now she does work weekends.
But that’s stressful on your significant other two. For them to be the one there is no doubt going to work is easier than being a stay at home parent. Hands down. There is absolutely no doubt about it. So but again, feel blessed that they turned out the way they did.
Great was great. Great insight. I mean, it’s as I feel like I’m kind of like walking behind you in those footsteps and I’m hoping for the same results because, you know, my son is grown up, an entrepreneur family since day one has only ever seen and heard. So fingers crossed, he turns out that way as well. So what is your morning habits, your morning routines?
I got to touch on your son and how much he’s changed. And I can see what he’s into and the questions that he ask you when you are in the store. And everything’s I think it’s a pretty sure thing. He’s got your genes for entrepreneurship morning routine. Very, very important to me. My kids sort of kid me about it. I got to have my morning time. So when they were in school, in high school, still, I would wake up an hour before anybody else in the house look up to have my routine.
My routine currently in four years has consisted of my coffee being made when I walk downstairs because I said it the night before. I have to smell that when I’m walking down my chair that I sit in the blanket that I put over me where I keep my reader to pick up and read. So I get some morning reading time every morning, depending if I’m working out or not, that I could be from thirty minutes up to an hour, usually closer to thirty or forty five minutes.
Drink my first cup of coffee, hopefully go work out. But it’s definitely affected that because we’re not going to the gym right now, so we are doing it at home. But overall I’ve been pretty good about it. Not fantastic. But I do notice when I don’t do it I’m a little more wound up and put out as many fires as I can put out when I’ve worked out in the morning. Helps me with my time. But now that my son is at home, graduated from college and working from home right now because his office isn’t open, my morning has been disrupted.
So I sort of laugh at me because it really does get to me. He’s a very morning person and likes to talk and interact. And so my chair, where I used to sit and read, now I have moved and gone to another room. So when he comes down I’m already reading, which I sort of feel bad about because it is still time I could get to spend with him. But I know my day of having that routine. I think your keyboard was routine, having a routine, no matter what it is, set you for the day and it sets the tone.
It sets the mood. I know what works for me and there’s a few other things that I do as far as stretching and some other things. But what I have to do if I don’t do it, which I don’t even remember the last time I did, I just know it’s going to mess with my sort of the whole day. I’m just going to be out of whack.
So but I’m learning definitely consists of a lot of coffee to what I usually wake up on to actually when the kids are in school. I would be at six o’clock right now in the seven o’clock. That’s if I wanted to sleep later. Unfortunately, I just can’t. But it is nice. Although this morning I was woken up at six at five because Dualla was getting to the store early to get a head start on the week and set off one of the multiple alarms in the store.
So again, joys of entrepreneurship. You never know when that phone is going to ring. And after something like that, you don’t go back to sleep. But I’m pretty much at this point, I feel lucky to be a seven a. So six o’clock and one of the things you alluded to was here, sounds like you’re a big reader in the morning. What are you reading right now?
I have to go get my reader, but want to see the name of it. I usually can’t even tell you authors are the names of the books, but I’m a sort of thriller reader now, sci fi like, sci fi it all sort of espionage type books. And I have to get a look at the name of this one. I can’t even tell you. And sometimes I feel bad that I just keep on clicking on like the next suggestive one, but I need to sample it.
Hopes my interest that a lot of spy type stuff. Gotcha.
So you’re more of a fiction reader than a nonfiction reader? I am a fiction reader. For years I was purely nonfiction business. Self-Help reader could not read fiction for my wife and my wife got me into it with some good people and that sort of got me hooked. When I’m reading fiction, I read on a reader when our reading non-fiction, I got a hold a book in my hands that I liked that I can underline. So your book is very marked up because I had a hard copy in my hands.
But it’s a fiction book, know it’s something where I’m not necessarily referring ever going to refer back to it. That’s probably why I don’t know the names of it all. My business books are up on my shelves are in boxes at this point because there’s too many of them, but there is a balance in there. But I typically like my morning read fiction by reading later in the day self-help. I just find that if I start a business book or self-help in the morning, my mind is immediately into business rather than relaxation and escape.
So do you see like a benefit between splitting that model? You’re saying on one hand when you wake up in the morning, you want to read something that kind of gets your juices flowing, would more of a relaxed state.
And then when you’re reading non-fiction books, you’re more of a like a studious focus honed in and you don’t want to be then. So you pretty much get into the office. So is there a gift thinker’s between juggling those two?
You know, I think it’s what works for me. And I definitely go through phases. My phases are more year phases, not weekly or monthly phases where I’ll get on a self-help kick and then I might end up starting that in the morning. But I definitely find just my whole plan for the day more relaxed when I’m reading something that just sort of takes me away. It’s not reality. It’s it’s some of the stuff. This stuff today seems more and more relevant, like it could be real, but takes me away from it.
But the self-help books definitely, as you said, it’s more of a studious mind. And I’m taking notes and I’m trying to think of things for meetings that I’m going to have with my crew and things like that. So right now, that’s what’s working for me. Next time we talk, maybe different.
Cool, cool. So another thing you just brought up was like the whole alarm thing. So I think what a jewelry store. I mean, I know another jeweler, he walks around with like a Colt 45 on the side. I just I’ve never seen you strapped in a store. So, I mean, just had been broken into. I mean, like, what’s the drama behind the scenes with owning a jewelry store?
It’s stressful. There’s no doubt about it. We keep an armed guard at the door of those stores, which we put in years ago, just really to keep us safe, to keep our customers safe. When we in Vindicator, actually, we sort of got some flack right away from some of the locals were like, do they have an armed guard or do they think this is the police force is great and they are great. And we love dedicated police.
They hang out around our store all the time. There’s nothing that makes me happier. But I started to second guess it after a few months in the making. We really don’t need them. And it’s an expense, believe me, at the end of the year, you’ve got extra employee that’s not producing anything. It’s straight money out. But I started second guessing it into Kaiden at the time. This is eleven years ago now. There was a lot of GM stores at the time.
That was a big, big craze. There was one down the street from us and they had a daytime robbery and actually punched the saleslady in the face and leveled her out to rob them. And I said, What am I doing? Second guess. And that’s that’s exactly what we have a guard to keep us safe. So I won’t go much into weapons beyond that. As far as stress of owning a jewelry store, very stressful. As far as security, we’ve taken a lot of surveillance and countersurveillance teaching from a local guy is fantastic.
The guard service, a different alarm set up, things like that. So there’s procedures, lots of safety procedures that we do coming and leaving the business to change things up, but definitely not the fun part of the business. We could say douchy.
I mean, to your credit, to your guards. I mean, I think you’re new guard the Piedmont store. He’s like a salesman without selling. I mean, he always sounds like a different watch on. So every time I come in, it is going like, well, watch you got on today. So indirectly, I think, you know, they may not be putting anything on the books. What, they’re pointing them in the right direction.
And that’s one thing we tell them right when they start in every one of our guards is we’re not looking for you guys to intimidate. People want you to greet people, you know, be on the lookout. But this is a friendly atmosphere. This isn’t a confrontational atmosphere. So you’ll start to the guards end up. No, I mean, he knows you when you come in and they start killing each other just like our salespeople do. So it is something where they are part of.
What we’re trying to express the whole experience, we want the guard to open the door for you, to greet you with a smile and to welcome you in, not to sit there, intimidate people and try to scare them away or make them feel uncomfortable, but to be there to protect everybody. So they are very important. We’ll go online and read our Google and Yelp reviews, and it’s very common for the guards to get a shout out. Even the guard was so nice to me, which, again, what we’re trying to do is what aren’t people used to?
What’s the experience that you get in most wars by guards? They give you dirty looks for carrying a backpack. God forbid, if you’re a guy, they’re following you around seeing what’s going on. It’s not a welcoming, but in our store, we want everybody, whether you’re our crew walking in the store, we want everybody to feel welcome to greet you with a smile on their face. And we know you’ve got a lot of options. We want to make sure that you chose the right option by giving you the top experience and starting with the guy who opens the door for you, which right now we are keeping the doors locked in the store so we can control the flow of people.
How many people are in the store at any time? So him opening the door truly is the first interaction with our store that we want that to be a pleasant one. Wow.
Yeah, definitely effective. Just one tool that you use in your business that you couldn’t see running your business without leakproof.
It’s not a tool. I’m not a big gadget guy. I definitely am always looking for the perfect plan because for me it’s juggling things and remembering where I was and what I was doing as I’m sort of putting out fires and dealing with my own clientele that’s coming in, but also helping our crew to find the best vendor or the follow up or something’s going wrong to step in and try to help them and to remember. So I think for me, it’s finding the perfect planner, which after twenty seven years, I still haven’t found.
Maybe you can help me on that. I do know the secret to that is whichever one you end up with, whether it’s computerized or old, school paper is doing the same thing every time, having a system in enforcing that system. Because whatever the system is, I know it works. I just get lazy and I’m like, I’ll go back and do that later. And whatever you think that in business, it usually ends up biting you. But I have to say, as we sort of already touched on, without our crew, without them having interaction that they get to have with our customers, the business would be.
Hmm, I have to say that.
So with that being said. Right, twenty years from now, do you see your business essentially still being a storefront? Are you thinking about maybe possibly going into the online where you kind of selling jewelry through the holograms? I mean, what do you see yourself 20 years from now?
Yeah, there actually are holograms out now that that we’re seeing it shows and they are very cool. Where do we see ourselves 20 years from now? I hope and pray that brick and mortar stores are still going to always be around there. Just whether it’s my business or another one, there’s just nothing like it. Having that experience, getting interaction, getting to touch it, feel it, see it in person. I think nothing replaces it. Obviously, I’m biased.
So what is it then for us? What is done for me is I got time with my two adult children that I would not have gotten because my daughter was in New York working already. My son would have graduated. So he had finished just the last couple of months at home. So we got some quality family time. But on top of that, after twenty seven years and probably four different websites, our first website we were probably nineteen years ago, it was more just this is a flavor of what we are, but because so much of our merchandise is, you know, is one of a kind, so we don’t always get in the same thing over and over and over again.
It’s a one time thing. It’s been hard for us to have items online because by the time we got them up, they could be sold and we might not get it again or it might be eight months before we get it again. So with this closed down and getting my daughter out of New York and her experience with the designer she was working for was doing their website and social media, we actually finally got our website selling. So we got a little bit of merchandise on there.
It’s nothing that overall gives you a total immersive feel of what we do in the store. But in the short time that we’ve had it up, which is really been April, the amount of sales that we’re already getting from it are fantastic. So we’ve always known and we didn’t have our head in the sand. We knew that we had to have it. We just didn’t have the time to do it because being in the store you’re all in when you’re in the groove, you don’t have time to stop and do these other things are that could be beneficial.
But with the closed down, we had the time to get the merchandise up there, to take pictures, to get descriptions on and to get them loaded up. So we sort of chose items. Some of them are the one of the kinds just because that’s really what we built our business on. And we want people to see that range. But then we put some of the other more stock items up there that we can reorder. And again, the monthly sales, the weekly sales are just increasing and increasing.
And I think back with social media to push people through the. It’s been fantastic, set at 20 years. I think we’ll probably have more than the two locations as long as the right people are around, because I think that if you listen to people now, even the big online people, they’re realizing we need a brick and mortar. We need something that people can go into the store and touch, even if we have to lease a little counter there.
So I hope that stays relevant because I love the interaction of people. It’s also sitting behind a computer all day for me. Doesn’t do it for many people it does. For me it doesn’t. We need that human interaction. But I think that the online presence will continue to grow because now we’ve got a taste for number one and we’ve realized, OK, here are some steps. This there’s some ways that we can do it effectively. Obviously now from when we did our first website all those years ago to what it cost to do a website now and how you can upkeep it yourself and change it immediately.
Everything’s evolving and changing. So, you know, I guess I’m getting back here. What’s the one thing you couldn’t live without? I guess it will become that for me, being able to have that online presence is going to be more and more important. And it’s certainly a good complement to what we do. But ultimately, we want that human interaction because people can order anything online. You really don’t get the same experience. It doesn’t mean as much to you when I can get you in the store and explain to you about the designer, the piece that you’ve picked and how special that person is.
It takes it to another level. And I think it makes that piece more special to the end user, too, because they remember that experience. And again, for us, jewelry is it’s an experience, but it’s something special in your life that it’s going to remind you of when you got it, why you got it and what was for. So we want to tie as much great memory into that piece and make it as special as possible with you.
And eventually you probably will be able to get that little pop up. But if you click on a bracelet that I’m wearing about dolmades again, is that a little video of Jill, my pop up? But right now, that face to face, look, feel, touch what we’re all about.
Yeah, I mean, it’s funny that you brought that up because, I mean, I would think in a great environment for you guys right now in the space from a marketing standpoint would probably be Instagram, because this program has that feature that you’re talking about that I can see a product, I can see a visual, and I just hover over it and I’m clicking by now. I think you’ve got enough product that you can kind of just have somebody circle that product through there and reaching out to influencers in that space.
You could become the influencer in that space pretty quickly overnight just because of your passion behind what you’re doing on a day to day basis. I don’t think there’s anybody else in the market is doing what you’re doing.
So I just met somebody and in a whole different field. And I grew up with and he was asking me, should I hire you with this? And then hiring, start with a little budget. Do it yourself on Instagram, on Facebook, you know what you can target and how you can get your what you’re trying to express out there today. It is fascinating. This is starting when we started twenty seven years ago, we were doing newsprint articles every week.
We were in creative like, say, Southern boys, all these different publications. We have rotating ads. They were somewhat segmented, but nothing like we can segment today with social media. And it blows my mind and it’s fun. And you can test things out. We’ll be to trying to put up two items and be like, hey, we can’t decide between these two. Which way do you like it? You like it? Would you like it?
Would it immediately? We’re getting customer feedback on what’s on that. Also helps in the buying.
I mean, I call it organic AB testing. I mean, is nothing else better than that because you’re getting direct results instantly and then you can kind of modify and change it based upon what the users want. So I guess the final words of wisdom and what is something that you can give to an entrepreneur that potentially sees this podcast? Here’s your vision. Here’s your dream. See that you’re living it. What would you give to them?
I think a couple of them. Some of the advice that I got was, if any way you can figure it out, don’t take a bank, Glenn, to do what you want to do, because then you’re working for the bank. And that’s very stressful, especially if you’re living to a time like this where all your best plans in the world might have changed. There’s individuals out there who, if your idea is good enough, they’re going to believe in you and they will want to invest in your idea.
It might take a lot of dollars to knock on to find those right people. That’s the right deal. We were fortunate and we had put everything we had into it, certainly, but we had some great investors who believed in what we were doing that we were able to buy out with time, because that’s the way we set it up and they helped us get it started. But we also knew that, God forbid, if something went wrong or our projections were off, nobody’s going to take anything from us and it’s going to be rain.
So I think that was important. I think also just because your current job situation, mine may not be ideal, that doesn’t mean working for yourself is going to be any better if you can’t make it through the day to see the good things that you have in the job or in your current situation, it’s probably a lot different working. Yourself, but you’re not going to have anybody else to blame at that point right now, you can point some other fingers.
You need to figure that out first. But I think so many people go into business for themselves. I think it’s easier. It’s not. You can testify to that. It’s not less work hours. All of those things as far as gratifying, nothing more gratifying because you did it as far as stress. I mean, when I manage to store for other people, to me that was more stressful, even though this is eat or not eat, because I’m not getting paid unless my business is successful, it’s not as stressful because I only have to prove myself to me.
I’d certainly have to to my crew and to our customers. But if I mess up. I messed myself up and I’m going to learn and not do it again, where when you’re working for somebody else, you’re trying to please them. And if you mess up, hopefully you’re going to feel bad that you messed up and that cost them something. And I think that’s a big difference to just knowing that ultimately it’s all going to fall on you at this point, even if in your current job you felt like it did.
There’s nothing like it. And nobody’s ever going to understand all that you do Mondays today. You were nice enough to do this with me on a Monday. It’s a day I don’t go into the store. I work at home because all I do is book work all day. But I have the flexibility to do that. That’s great. I could take a break and get to talk to you. And we got to talk about the scenery behind you before we jump off of this, but see some great scenery behind you because I have that flexibility where working for somebody else, I might not have that.
So lots of great things, but don’t do it because you think it’s going to be easier. Don’t do it because you think you’re going to get rich doing it because you believe in it, because you love it, because you have something to bring to people to do differently. And we sort of had all of those things together. And to me, that was just very gratifying. We could get back to the community. We could change the way my industry, the jewelry industry saw people with same sex couples or whatever it is.
It was a battle for us when we started cause we’re going to our company saying we need this type of merchandise, know this is what we need now, and so that we feel like we pushed through and we made a difference in that. And that’s been very gratifying to us. So I think it is just be willing to do it all. Years ago, I had a customer come to a store. When we were close, I was mopping the floor and of the store on a day we were closed and I said, you mop the floor, said, do you want to pay more for my jewelry?
And I’ll hire a maid. But yeah, I’m off the floor. Take out the trash. There’s nothing below you as the business owner. And I think that’s key also, especially when you do have people that are working with you to let them see what I’m not going to ask you to do anything that I’m not going to do. I’m going to go after the contractor. I’m going to mop the floor. I’m going to do all of these things also.
But I expect you to do them. So do it because you love it, because you believe in it. Don’t work for the bank and just be willing to work your ass off because there’s tons of other people out there willing to work their asses off.
Yeah, it’s people out there that are willing to die to be in your spot, even though you may think things are hard and difficult. There’s somebody out there in a worse situation. So definitely don’t take what you have for granted. Totally, totally commend you for that statement. What’s your Facebook handle? Instagram, your website, ZAPU.
How do people get in contact with you worth more jewelers? Dot com is our website. As I said, it’s got a good taste of what we do up there. But the store, our midtown stores, twenty five hundred square feet, got our two custom jewelers in there. So a lot more than what’s on there, but it will give you a good flavor. Instagram worth more jewelers, Facebook or jewelers. We give it pretty simple. My email.
I’m Harris Harris or for jewelers. So it’s all in the name. As I said, it was the hardest thing really at that point. The name we were just like, where are we going to call this thing? And I still love it all these years later.
Definitely a great, great title. So I got a couple of bonus questions for you. Right. If money wasn’t a factor, would you still be doing exactly what you’re doing right now?
I got to say, I truly think I would be. And believe me, when we started, the money was certainly a factor, but it was are we going to have enough money to eat literally? I mean, we had built our displays. We did things in business that we laugh about it now, but we said we were too dumb to know. You didn’t do things this way that worked for us. We didn’t realize you couldn’t make your own jewelry displays.
You couldn’t make your faces. It’s just what we did. So I can’t think of doing anything differently. I love going to the trade shows to buy the merchandise. I love interacting with the customers, seeing them get excited about what excited us. I love the crew that we work with, getting to go to work with my family members, getting to work so close like hand in hand with my wife and now my daughter. I can’t see myself doing anything else.
And believe me, I’ve thought of it. You know, I if we sold this now, what would we do? Nothing. I would want to do more. And certainly any entrepreneur will tell you it’s in our blood. We’re going to work till the end. My dad, as I said, entrepreneur well into his eighties. We’re still going to the office every day. As he said, I’m getting slower at what I’m doing, but I’m still going to the office every day.
And he would not have had any different until the very end.
Wow. Well, you’re a big analytical guy. And so this is like one of these questions about jewelry in general. Do you think jewelry is more so an asset or a liability when it comes to, like, investing in something? So we get asked a lot, especially when people are buying diamonds, what’s the right time in the buys and investment? And I quickly say, yes, if you look at the charts, if you look at metal charts, if you look at diamond prices over the years, it hasn’t gone down.
I mean, there’s dips in everything, just like the stock market. But I always quickly come back to buy this because you love it on this piece, because it makes you smile, because it’s going to be a great memory, because it’s going to make you feel good when you’re wearing it. If it’s a watch that you’ve had your eye on that one of your mentors wore that you always respected, if it’s a piece of jewelry that you’ve always longed to have, it’s an accomplishment.
So it means something. But I don’t think that there’s a lot out there to buy. That’s material that we hold that I would say Gulbis an investment. I was at a birthday party recently and one of my high school buddies said, hey, I’ve got some extra cash to buy silver right now. And it’s like, you know, honestly right now, hold on your cash. So I think you’re not going to lose on it because it does have intrinsic value.
But I think more than anything, I want people buying jewelry because of the feeling what you can feel the experience of that. When I put it on, when they feel it on what memories it has. The watch I’m wearing right now is a one of a kind watch. It’s from the early nineteen hundreds. It was a converted pocketwatch into a wristwatch. It’s the only one like it. And I love this thing and I have a lot of watches, but I love picking a swatch up and hand, winding it and feeling the years, moving it and seeing it and knowing there’s not another one of these out there.
To me that’s very special. If I had to sell it today, would I be fine? Yeah, I would be. And what would it have been? A good investment? Yes, it would have been. But again, that’s not what I want people buying jewelry. I want to be buying it for the emotional attachment to it.
I mean, it’s definitely insightful and not exactly what I thought you were going to say. But I mean, it definitely plays into who you are and your character. So I definitely appreciate that. The last bonus question is this is one question I always ask, but I’m always interested to see what is someone going to say? So if you could spend twenty four hours a day with anybody dead or alive, uninterrupted, who would it be?
And what I’m going to say is going to be a musician and without a lot of thought, I’m going to go with a whole band. Sure. Why not just be one person? I would have to get more specific. I’m going to say I get to spend twenty four hours with Led Zeppelin.
Nice rock on then.
It’s been part of my life for a long time. I’m not into poetry. I am very much into music. It does a lot for me. It’s rare that I don’t have music playing, especially on Mondays when I’m just doing book. Music is in the background. Led Zeppelin is a band that I grew up with that I love that has so many great memories for me that the music itself just gets me words, the music, everything about it.
So, boy, I never got to see him in concert when they broke up. So there was a very small chance, but I didn’t have that chance. So to be able to do that would be great. I’m sure there’s hundreds of other people that I could learn things from. I just think that would be a great hang out.
Nice, nice, nice. Well, I definitely appreciate you coming on the show. This is a time where I usually at the end of the podcast, you give whoever I’m interviewing, opportunity to ask me any questions.
All right. My question is, what do I see there in the background? Tell me what I was going to sit outside and I was like, I might be too noisy and then beautiful going on back there.
It’s a fishing boat that’s behind us right now. We decided to one of those things like once in a lifetime, things covered. How do we make the best of it? The kids are all remote school. Why the hell will we stay at home? So we decided to move to Florida for three days. So we’re right here off of Pine Island and that’s our backyard for a couple more weeks. Awesome.
Awesome. And I think those are, again, why you are successful. You look for stuff like that, there’s no doubt. And the water, the beach, that just is a natural relaxation. And there’s a lot that we can all get upset about in today’s world. So to be able to go with your family, number one, and to be able to know, hey, we got to do something, we can do our work from anywhere, but to be able to have that in your life is super special.
And I commend you for doing that. It again, we have to take care of ourselves as much as everyone else around us. But if we’re not in good shape, you and I, we can’t take care of our family. We can’t take care of our customers. We can’t continue to be growing our self. So having that time and you’ve got a great family of megamall and when you all come in, y’all all coming together, you’re sort of like us hanging tough together.
You do things together, but you interact with them as people know. Yeah.
Yeah. I just wanted to have the opportunity to say, OK, like, this may not happen again. Right. You may have to go back to school after January and then we’re going to have to wait till the summer. And some schedule’s all crazy every. He’s everywhere, so I’m trying to take advantage of every single minute that they’re remote for me personally, I like the remote man. I mean, Korydallos, a remote cave, on the other hand, she doesn’t really like their most.
She’s a poor people person. But if it’s up to quickly, I would never have to go back to school with his mom.
We got to make the most of this going on right now so we can make a difference. We got to pull in there together. Got a little jealous with that. I might jump online or off and look at some time we’ve talked about it after seeing how things get in the way. What would it be like to take a month off and get rid of lights and just have the kids come for a while? Family, brothers, sisters, mom, for a while.
That was before they shut down. So you can get to something that we talked about many times in the past. That’s daily motivation for me to try to give back. Definitely.
Definitely. Definitely. Well, again, I definitely appreciate you taking time out of your schedule. And I know you took a time off your day off to kind of get on this podcast. I definitely appreciate it. I think you’ve given me a hell of a lot of value. I mean, you give it a lot more than anybody would ever expect the jeweler to deliver on a business podcast. I definitely appreciate that.
I appreciate it. I got to hit that next time you’re in for sure. Definitely need it for my head.
We both share the same palette, so.
All right. Thanks.
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