Also Available On

mysuccessex-S. A. Grant
mysuccessex-S. A. Grant
mysuccessex-S. A. Grant

Boss Uncaged Podcast Overview

“Just put your head down and keep trying to not be afraid to ask questions and learn from those who went first. I mean, so much of my business was honestly built on mirroring and pestering other people that I saw were successful. When I had questions, I picked about five real estate agents that I knew were doing a good job and smart and really driving their business and would just kind of rotate through who I call with questions. It’s kind of like the whole learned to crawl before you can walk. I needed to learn what other people were doing before I felt comfortable saying this is what I’m going to do differently.”

In Season 2, Episode 6 of the Boss Uncaged Podcast, S.A. Grant kicks off his Real Estate Month by interviewing Jessica Arledge of The Arledge Team at Keller Williams. Through this interview, S.A. uncovers how a wife/mom with a Master’s degree in Creative Writing, a background in Marketing, and experience in real estate education, became an award-winning real estate agent.

“One of the great things about real estate is that you really are your own driver as far as your success goes. I have great support from my brokerage, but you’re also given a lot of freedom to figure out what works, what doesn’t, and how to drive your business. So I felt like my opportunity was actually greater, when I weighed it all out, by doing something kind of independently.”

With a goal to empower her clients to make smart home buying or selling decisions that protect their long term goals and investments, Jessica has built a team of industry experts to make sure her clients have access to all the necessary resources required for home buying or selling. Beyond direct buying and selling, Jessica has a passion for education. As a real estate educator, she consistently encourages her teammates to strive to be the best at what they do. With this encouragement, many of her former assistants and colleagues have received their real estate licenses and lead highly successful careers.

Other golden nuggets from this episode:

  • Trust makes a difference in the success of your company
  • You’re only as good as the people you have in your corner
  • The importance of higher help early and its effects on your bottom line
  • Work-Life Balance – Never missing the important moments
  • And so much more!

Want more details on how to contact Jessica? Check out the links below!

Jessica Arledge
Office: 912-748-4600
Website: thearledgeteam.com
Facebook: facebook.com/JessicaSellsSavannah/
Instagram: instagram.com/thearledgeteam/

THANK YOU FOR LISTENING!

Want more details on Trendset Clothing? Check out the link below!

Instagram: https://www.instagram.com/trendsetclothing/

Just speak to your Alexa enabled device and say, ”Alexa Open Boss Uncaged.”

Also available on Apple Podcast, Spotify, iHeart Radio, Amazon, Google podcast, and many other popular podcasts apps.

#SAGrant #inspirationalquotes #motivationalquotes #Quote #Success #BossUp #BossUncaged #Marketing #Design #podcast #Business #talkradio #hustle #selfemployed #smallbusiness #entrepreneurs #successmindset #bookclub

Remember to hit subscribe so you will get instant updates. Leave us a review, we would love to get your input on the show.

PRE ORDER The NEW Podcast Book: Boss Uncaged: Learn How-To Become An UNCAGED TRAILBLAZER Through 25 Inspiring Stories From Successful Entrepreneurs: Season 1
http://go.sagrant.com/links/bossbookv1
Follow S.A. GRANT on IG: @sagrant360
Are we Facebook friends yet? Check out facebook.com/SAGrant360 for the latest Boss Uncaged updates.
Looking for the latest books by S.A. Grant? Visit sagrant.com/books
Also join The Boss Uncaged Book Club, It’s a book club for entrepreneurs. bookclub.bossuncaged.com
Dress like a BOSS!! Visit store.bossuncaged.com to grab the latest in Boss Uncage Gear & Accessories!
Because we want to hear from you and would love your feedback, leave us a message 762.233.BOSS

Boss Uncaged Podcast Transcript

S2E06 – Jessica Aldridge – powered by Happy Scribe

It’s going to run. All right, so we are live. That is good. All right. One second. So you heard a couple of episodes I’m just going to start off with afterwards, I’ll record something kind of an introduction for you.

OK,

so when the show actually starts, which will be now, I’ll just be like, hey, Jess, welcome to the show.

Hi, how are you doing?

I’m doing good. And yourself

Good.

I mean, how long we’ve known each other for, like, seems like 20 years, 15 years somewhere

Probably. Yeah, well before babies.

So who do you give our audience a little insight into who you are?

OK, that seems like a very large question. You said fluff.

This is fluff. This is the beginning. This is kind of set in the playground of, like, who is jess, like, start with your name.

Well, let’s see, Jessica Arledge, I am a real estate agent with the Arledge team at Keller Williams Realty. Been doing it a little over 10 years. Um, I am a mom and a wife and. Of course, like most working parents. Always looking to find the balance of the two.

Mm. Oh, great, great, great. So, I mean, do you say you’re into real estate? I mean, you’re not just a real estate agent, right? I mean, you do multiple other things. So when I first met you, I think you were talking about possibly you were a writer as well. Yes.

Yes. Actually, I have an English degree from Florida State and then a master’s in creative writing from Kennesaw State. And, um, I like writing songs, writing children’s books, um, and I just find it to be a great outlet.

So, I mean, there’s a big difference between a real estate and writing. How did you get into real estate?

Um, it is. And it’s not honestly, because I well, I got into real estate because I had been teaching continuing education classes for a home inspection company in metro Atlanta that was actually part of a Fortune five hundred group. So I was doing all of their marketing and our main client was, you know, the real estate industry, real estate agents. So we set up a real estate school and I started writing and teaching classes for real estate agents. Um, so then when we moved, um, uh, after really after the downturn, the last kind of major recession hit, um, we went from a situation where my salary was cut in half overnight. And a week later, my husband was being told the company he worked for was closing. So we went from being just fine to going, oh, wow. OK, what now? He found a job in the Savannah area and we moved here and I had to figure out what I was going to do with a background in marketing and what I had learned of homes and real estate seems like a natural fit.

Yes, that’s definitely interesting, so. So it sounds like you were essentially developing courses, usually, right, in skills to develop the courses for in real estate. And then through that, what was the Eureka moment to say? OK, I’m doing all this teaching people on real estate side, I want to become a real estate agent. How did that pan out?

Honestly, some of it panned out because as I was applying for jobs in this area, when I was looking at what the opportunity was there, um, I started to realize I could probably create more opportunity for myself if I found something that was more independent. And one of the great things about real estate is that you really are your own driver as far as your success goes. I have great support from my brokerage, but you’re also given a lot of freedom to figure out what works, what doesn’t and how to drive your business. So I felt like my opportunity was actually greater when I waited all out by doing something kind of independently

got it passed. Once I do, you could be past that washing machine. Yeah,

so this none of this is going to be on the thing you write

this morning.

Yeah, so he of course, basically she just mentioned three things she does and he said the balance between the two. I see. And I don’t got to balance being a wife. I love you. Uh. Kenesaw, yepp. For now, I got writing, I got English from Florida State and creative writing is my master’s. It’s professional riding with an.

All right, Emmy, we’re rolling again, so that last couple of minutes, you can kind of just edit that out. Appreciate it. All right. So just roll them back into something. You got into real estate. The point of when you realize that, OK, you probably weren’t going to make enough money in another field, you transition into real estate. How did that work out?

Um, you know, the first year was tough, the first year. I was working 50, 60 hours a week, and, you know, you only get paid in real estate with something Close’s so laying groundwork is a lot of it. And I was very fortunate in the fact that my husband had a full-time job. Um. But. At the end of the first year, after working 60 hours a week in banking, somewhere around eight thousand dollars from all of after all of my expenses, we kind of looked at each other and I said, OK, are we are we going round two? But enough had been laid out and there was enough opportunity that was, um, already under contract and getting ready to happen that we kind of went, yep, let’s go for it. And I would say my business more than doubled. Well, more than doubled and then just continued to grow very, very quickly. So, um,

So you think that growth was potentially like your your personality? Because, I mean, you’re very happy person, you know, like you choose happiness. You think that that was a part of your success?

Well, I think sometimes people just feeling like they can actually trust you makes a huge difference and that you really are someone is going to put their best interests first, because sometimes people look at real estate agents like used car salesmen, and they’re just waiting for you to be able to take advantage of them. And I’m sure that absolutely is out there. But there are also lots of people who are not like that. And, um. Sometimes just seeing that someone is also excited about what they’re doing and actually listens to on and is actually trying to help them achieve their goals and not trying to force something on them. Really puts people at ease and it really helps and they do recommend you to their friends afterwards. So, yeah, I think being positive but kind of being positive about what they’ve got going on even more than what you’ve got going on, um, makes a big difference.

Got it. So, I mean, how is the business structured? You’re saying you’re you’re I guess you’re under the umbrella of a broker-dealer. And I guess most people don’t even understand like the logistics behind the scenes. I mean, are you your own independent LLC or are you an escort C Corp or you just you know, how does that work?

So you you can have your own LLC. But right now I’m, I’m a ten ninety-nine employee. Um, I am under the umbrella of Keller Williams. I also have the Urlich team. So I have another agent, Andrea Gaines on my team who is fabulous. Um and she worked for me as an assistant for a year and was just so good and so smart and um ethical and hard working that about six months in I was pushing her to get her license, um, because I just knew how well she’d do and it was something that she had expressed interest in and she’s really taken off. She’s doing amazing and then samey, samey Taurus, my full-time assistant, you know, and she is a full-time employee of mine and she’s also a licensed agent, but did it for a while and realized she really preferred being behind the scenes. And I couldn’t be happier with that choice of hers because she’s really smart and wonderful. And, you know, you’re only as good as the people you have in your corner. So, um, so we are our own little team under Keller Williams and our broker provides training and is always available when I need help with something. But it’s not like reporting to a boss every day.

So we always hear about the 20 years it takes somebody to achieve a level of success that they’re essentially proud of. How long did it take you to get to where you are?

Um. Well, I mean. I would say 10 and a half years only because I feel like I grow a little more every year. So the goal is not to plateau. Um, there have certainly been times that we have and if I see us plateauing, then I have to take a step back and try and figure out why and how to reach that next level. Um, you know, I hope that there’s never a point where I can say, um. Um, you know, we’re we’re done learning and growing, even if it’s not growing in terms of size, even if it’s not growing in terms of revenue, even if it’s just branching out and finding other ways to do our business better. Because if you don’t stay relevant, um. This is a quickly moving industry, and if you don’t stay on top of it, then you will fall behind.

Yeah, it kind of blows my mind because I think the general stereotype is that real estate is real estate. So, like, I think we had a conversation just yesterday and I was just asking you all these like business questions about commercial, about going wide, going vertical. And you kind of was like, I have a person for that. You specialize more so in residential and not necessarily in commercial. And then here you say it was like it kind of dawned on me that like, well, obviously there’s this niche, this niche markets, even in real estate. Right. So. So what’s your niche in real estate?

Um, you know, I’d say the meat and potatoes of our, um. Of our particular real estate team is, um, you know, residential real estate, we, um. Most of our clients in this area are buying somewhere between. I would say, um, you know, the mid ones up into to about the mid fours. That’s not to say that we don’t have clients buying thirty-thousand dollar homes and clients buying two million dollar homes. But in this particular market, most people are looking somewhere between one-fifty and four. So that’s kind of your daily grind. Um, but you do you get to know your market. You get to know your market well, you get to know, um, you know, which neighbourhoods don’t have homeowners associations, which neighbourhoods are more strict, which neighbourhood someone can, um. Paint their house pink and keep an RV in the front yard, if that’s what they want, you know, um, so that you can help people find what they’re looking for, because sometimes friends will call and ask me questions about their house in New York. I can’t I can’t help them with that. But I can find them the right person to help them with that. Uh.

So next up is considering that, you know, from a writing background. Believe it or not, you would on course development, you went into real estate and real estate seems to be your bread and butter today. What’s one thing that you would have done differently to get to where you are a lot faster if you could do it all over again?

I waited too long to hire an assistant. Um, um, I feel like leverage is a really important tool. And, um, I was so worried about spending the extra money in the beginning. Um. Because it was scary not only from a standpoint of spending the money, but also being responsible for someone else’s living was a little terrifying to me because I felt like, OK, now it’s not just on me to make sure I can help support my family, but I have to be able to support someone else as well. Um, and I didn’t take that lightly and I didn’t want to do it if I felt like I wouldn’t be able to deliver on what I promised to them. Um, but when I finally did it, what I found was I actually made more money that year than I had ever made before after the salary was paid. Um, and I’m still friends with my first assistant who ended up getting her own real estate license down the road. And now every time I see her, I’m like, man, I should have paid you more. I don’t I mean, I was so worried about it that I really underpaid her and. She’s a great person, we’re still, um, we’re still friends today, and she’s doing quite well in her real estate career and we talk from time to time about it. Um, but, yeah, I wish I’d done it faster. I wish that I’d pulled that trigger faster.

Yeah, it’s funny you say that. I mean, I think every business owner goes through that Eureka moment sooner or later. It kind of hit me as well, too. It’s kind of like potentially for every P.A. or virtual assistant that I have, I could potentially do double or triple the work at hand. So it gives me opportunity to, from a business standpoint, look at scaling, look from a high-level view and leave those individuals working on the micro things and step up step and repeat you infinitely scale as long as you have the work to fill in those seats.

Absolutely. Absolutely. And it’s really important that, um. Well, in this case, Sami, who is my current assistant, um, understands how valuable she is and that I make sure that I show that through how she’s treated as well and and paid and benefit, um, benefits not in terms of health benefits, but in terms of, um, you know, added value that we can deliver on. Um. Because she is also the face of the company and she’s talking to my clients on a regular basis and she makes them feel is every bit as important as how they feel when they deal with me.

So, I mean, I guess this is one of those questions that I usually have the opportunity to ask, since you’re dealing with people that have real estate licenses as long side with you. Is that an opportunity for them to kind of take your clients and run away or do you have non-competes in there? Like, I mean, obviously trust, but how do you safeguard your livelihood?

Um, so basically when they come in, my clients are actually Keller Williams clients. They actually belong to the brokerage. And likewise, when someone on my team is given a lead by me, they are a um, they are a client of the Urlich team. And, um, because of my relationship with my broker, they also safeguard that. Now, that said. At some point, as much as you put infrastructure in place to safeguard against that, is there still potential for it? Sure, absolutely. So you really still have to have a very strong relationship with anyone that you’re going to bring in to your team and have a level of trust there. And, um, I’m very, very fortunate to have a team that I just I would not lose one night’s sleepover that with the people that I have on my team.

I mean, that’s a pretty rare thing. I mean, finding good people that know what they’re doing, that are trustworthy are like a needle in a haystack.

Yes. Yes, it’s true. And that’s one of the reasons that, you know, there are a lot of arguments for building a team where you build and you bring in as many people as possible as fast as possible, because truthfully, the way our. The way our structure works, you make money off of every transaction they do, there’s hypothetically nothing to lose by just bringing in as many people as possible. But when those people are out there representing you. Um, and you don’t know how they’re conducting their business, there is not a world in which I am comfortable with that. So for me, having a small team that I don’t have to worry about is a much better place for me to be. So I get to sleep.

The illustration of that, that really like when I make this next statement, it’ll be very visually clear for somebody to understand how scaling can go wrong. Right. Everybody is familiar with building or playing Jenga. Right. The wooden blocks. So the blocks start off very solid. But if you were to put a time on it and you only have five seconds to remove a piece and everybody, four people are playing, those pieces are going to be all over the place very quickly. But if you are organized and you have time to slowly pull out, slowly move the piece on top, if you need to make the base wider, you have opportunity to do that, to make it a lot stronger and scale, scale, scale. But unfortunately, a lot of people are like you saying they just want to scale overnight without the foundation being solid.

Right. Right. And it was really important to me with getting started to make sure that, um, I can support the people on my team also, that they are going to be successful. Um, and. That way, um, well, for one, they stay, you know, honestly, um, which allows me to take the next step and feel comfortable with it.

Got it. So do you come from an entrepreneurial background, like your your dad, your mom, uncles, aunts, anybody in your family had, like the entrepreneurial hustle?

Kind of. My father is an attorney and yes, absolutely. He was part of a team. Um. And, um. You know, my parents had a lot of tolerance for a lot of things, but lazy was not OK. You did not say that you were bored around my parents. Um, you say you’re bored, you end up with a broom in your hands, a vacuum cleaner. That is the last thing you wanted coming out of your mouth. You would go outside, you would find something. Always look busy. Um. But, um, and then my mother owned her own photo studio, but, um. Her drive was there. Her talent was there, but, oh, my gosh, she gave everything away. She has such a big heart and they didn’t actually need it to pay the bills at that point. So, um, I would say the creativity and, um, talent and drive and all of that was there, but then someone would come in and say, oh, I love all the pictures so much, but I just don’t have quite enough money and shit to just take them all.

I mean, there’s positives and negatives to that.

Yes. She close that business down but made a lot of good friends.

Nice. Do you think, coming from an entrepreneurial family. Do you think that was part of the reason why you’re successful to about.

Absolutely, and I think part of what I got to watch was not just the success that my dad really built a very, very successful business, um, but I also got to see how much his, um, a legal secretary, Donna, was a driver in that business and how he recognized that and recognized that the people he surrounded himself with were every bit as important as what he did, um, day to day. And he would always say when he took his cases, he’d always say, don’t charge the max, don’t charge the maximum. The way you treat people is going to have more to do with your success than trying to nickel and dime people or trying to pinch a penny and, um, not appreciating the people who work with you. Um. And I think that that had a huge influence on how we put together this business model.

Yeah, I mean, it’s always good to have the forefather’s that have the insight, then you kind of pick up little tips and tricks of the trade on the way. So how do you juggle your work life and your family life?

It’s a constant battle. It’s a constant battle. Um, and I think that in. You know, in this industry, it’s not a nine to five job, um, there are many nights that I’m on the computer until 11 o’clock at night, you know, and start at 6:00 a.m., um, there comes a point where you realize that it’s OK to put the phone on silent and say, I’m going to watch my kids play. You know, I’m going to I’m going to watch my kid’s soccer game, um, and just put it away for a little while and be in that moment and then immediately listen to the messages, you know, make sure nothing has to be responded to immediately. Um. But, um, you know, there are times that you feel like you’re not doing either very well, and then there are times that you feel like you’ve got it all worked out. Um, and I think, um, it’s just a constant, constant thing that has to be taken out and looked at. Um. And, um. I’m just really grateful to be at a point in my career that I can ignore the phone for a couple hours, but I don’t know that I’ll ever be at a point where I could ignore it for a day. And thankfully, my kid gets that. And knows that I will always be there for his important moments.

Yeah, definitely, definitely important. What are your your morning routines, morning habits?

Huh? Uh, well. We’re in a new world right now, so our morning routine has become less of a routine than it used to be. Um, but normally, you know, the dogs wake me up by jumping on my head. So I get the dogs up. I make coffee before I get the child up because we’re both happier that way. Um, and then I wake my son up and he starts getting himself ready for school and I’ll come down and get on my computer and start planning out my day. Um. And then when he goes to school, um, once upon a time, I would go to the gym, now I mainly snuggle with the dog because I’m not ready, not ready for the gym yet, which is showing, unfortunately. But, um. I feel like just kind of getting my bearings first thing in the morning is very important, um, and kind of trying to do the same thing with my son. Just going over. OK, what have you got going on today? What’s the game plan and making sure we’re on the same page.

Got you. Yeah, I’m surprised you didn’t bring up I mean, the talking drug of choice in the morning is coffee.

Oh yeah. I mean, um. It’s funny, my family will not let me run out of coffee of coffee is running low, everybody make sure Mama’s got coffee. They know. It’s not good for anybody. I don’t have my coffee.

Uh, so that’s definitely crazy. I mean, it’s the longer the longer I do the show, the more and more I realize, like three out of four people. All start the day off. With that cup of coffee, no matter what time I had one guy on here, Molano, his episode is pretty much a really golden gem in itself. He wakes up at three o’clock in the morning.

Wow.

Every morning.

Wow.

And then we had Dr. B on here and, you know, he’s always on call, so he’s not particularly sleeping a full shift. He’s always three hours here, two hours there. But in between those jumps and those gaps, there’s always been coffee in between it. So definitely interesting. Uh uh. How does your days usually get?

Um. Well, I try to read for a little bit before I go to bed, because often I’m on the computer until very late, um, so I need some kind of transition, um, in order to fall asleep, in order to stop playing everything out, that needs to happen the next day or everything that happened within the day. So I will usually take a book and sit down and try and read and I usually make it about three pages before collapsing. But, um, I have to have some kind of break between, um. Uh, going from work and, um, you know, whatever is going on in our family life to sleep. Um, and I used to really like reading very heavy. Books, but now in the chaos of everything, I’m like, let me solve the world’s problems and three hundred pages and go to bed and I’m at peace with that.

So are you more of a non-fiction fiction reader or most of the books you read

non-fiction I read all of the Michael Connelly stuff, Lincoln Lawyer, Lawyer and all the Bosch books and Grisham and. I just finished where the Crawdad Singh, which was a good one, um. But, um. Yes, so fiction, did I say non-fiction or fiction fiction? I like some historical fiction where it’s driven by facts, but it’s all. Put in settings where you have characters and you can get into their minds in a way that you never really can otherwise, because some of that you have to invent. Um. To keep a story flowing, you can’t actually know what someone thought and every second in the eighteen hundreds.

Yeah, I mean, the more and more I get into publications, the more and more I realize and I see why fiction is always going to be a top seller. I mean, not kind of helps you get to where you’re going, but the fiction side of it kind of lets you detach. Yes. And there’s a borderline between the two, which is like the memoirs, like the stories of someone’s life. That’s kind of like you could relate to it. But some of it is so far fetched and so astronomical. It is like the wow, it’s kind of like fantasy, but it actually happened.

Yeah.

So what do you see yourself in yourself and your business in 20 years?

Um, well, what I would like to do is continue to grow but grow methodically. Um, I’m working on my broker’s license now so that we can open a property management division. Um, yeah, I like the idea of being able to be versatile in what we do. And as markets change, people’s needs change. Um, and, um, I would like to grow my team, but. Not, um. You know, I’m not looking to have a team of 50 people, um, so still a small, manageable team, but I’d love to grow it to the point that, um. If I did take a weekend off. That was a real realistic thing, um, where it could kind of self maintain and I wouldn’t have to worry about, um. That being a problem,

your thought about probably partnering up with another agent,

um, you know, I’m a very, um, so you wouldn’t think it. Um, when you know me personally, but I’m a little too type for that when it comes to business, I know how I want things to go and I really don’t want to have to run certain things by someone else. Um, however, I will say, um, my my teammate, um, Andrea, um. Is included on a lot of the decision making. Because she’s very smart and, um. Has a lot of. Smart ideas and can bring a lot to the table and, um, is really invaluable in that way. So, um, we really do work as a team in a lot of ways. Um, they’re just certain things fundamental to the business that I really, um. Just want to manage on my own.

Yes, I mean, it definitely makes sense, I mean, if you’re you’re saying your an A-type personality, right, you’re a workaholic, right?

Yes.

You kind of have things, a vision of how you want them to be. So the goal would be you have to kind of steer the business that direction until you get to the point where you can kind of self-sustain itself.

Right. Right. And and that said. I do think it’s important to have other people who feel like they can one hundred percent take ownership of certain aspects of the business and be in charge of what they are doing. I’m not looking to micromanage anybody. It’s just kind of the bigger facets of the business when it comes to where I’m spending money that I really feel like I need to take ownership of that.

Got it, got it. And that makes perfect sense. Um, what? Well, let’s give them a second to run off. We’re going to roll back Emmy. So what tools would that you have to use that you would not be able to run your business without?

Um. Professional photography, um, these days, people decide whether they like a house or not, whether they’re seriously interested in it well before they step foot in that house. Um, in my first year in business, I really thought I was a good photographer. And then I saw professional photographs and I was like, uh, OK. Yeah, yeah. So, um. Um, I always get professional photographs, we’ve started doing three-sixty tours of the homes as well, which right now with the pandemic is really important because I’ve had multiple people who are out of state by properties here without setting foot in them. And I love the idea that they can use their finger and push an arrow and they can spin the room and they can look at the ceiling and they can look at the floor and they can look at the walls. Um, it’s not my favourite way to sell a house because, um, I want to make sure that people see everything, um, and you can’t smell or photograph, you know, you can’t. But there are other senses that come into play.

Yeah, right. Right, right.

Give it a little time. We’ll have that technology.

Yes.

But, um. But that said, it’s a really wonderful tool. It’s about as close as you can get to being there and walking through the house, and then we will, in addition to that, do a face time or a zoom call or something like that and actually physically go out and describe everything else going on with the house.

So what’s the flavour of the, um, the software you using for the VCR?

Um, I’m using a system called Matter Support right now. And part of the reason that we do that is I can go out to the property. Um, the camera communicates with my phone. I can take the pictures while I’m there. And at the end of it, it will upload to the site while I’m off showing properties and doing my next thing. So it’s somewhat self-managing. And then it provides me with links and some are branded and some are not, because in real estate, you can’t always put your brand on your marketing, um, because some of it is designed for other agents to share with their clients, um, in which case you can’t have your stuff all over it or they’re not going to show it. Um, and whoever designed the system obviously really understands our market and our rules because it’s already got so much of that built-in that it makes it very easy,

nice.

The only problem is when you’re taking outside pictures and the neighbours keep coming outside to see what you’re doing, you got to start over or cars keep driving by.

So it’s all about timing. What words of wisdom would you have for somebody that’s up and coming entrepreneur that potentially could hear this podcast and wants to follow in your footsteps?

Um. To just put your head down and keep trying to not be afraid to ask questions, to learn from those who went first, I mean, so much of my business was honestly built on mirroring and pestering other people that I saw were successful. Um, and when I had questions, I picked about five real estate agents that I knew were doing a good job and smart and really driving their business and would just kind of rotate through because I didn’t want to annoy any single one of them too much. So I just rotate through who I call hot and call with questions. Um. Because I feel like, um. You know, it’s kind of like the whole learned crawl before you can walk. I need to learn what other people were doing before I felt comfortable going, OK, now this is what I’m going to do differently. Um, um. And the best agents will all have some basic framework that they follow, but then something that they bring to the table that’s a little different. And I think that’s true of probably any business

systems are the key. Mm hmm. Yeah. It’s funny that you brought up not only systems but, you know, following people that have done before you. So are you a big believer in going to workshops, master classes?

I am. And that’s one of the great things about being part of a large brokerage, is that they provide ongoing training. Um, you know, I’m right now, I am taking this class, um, for my broker’s license, but it is not actually so that I can start my own brokerage, at least not at this point. Um, I really like where I’m at, but it’s because, one, I want to be able to do property management and I have to have it in order to do that. But to the more I can understand about my business, the more successful I’m going to be. So every opportunity to learn as an opportunity to grow.

Oh, yeah, definitely some solid, solid, solid insight. So what can people find you online? Facebook Web site, phone numbers.

OK, so the Arledge team is our Facebook page, and then, um. If you go to the Arledge team.com, uh, that’s our website, um, my phone number is nine one two two four seven six four four nine is my cell and the office number is nine one two seven four eight forty-six hundred.

Great, great. So now obviously this is like the bonus round the bonus questions.

OK, all right.

So the the first one I have for you is what is your most significant achievement to date?

Well, I mean, my kid, um, but, um, from a business standpoint, I would say, um. Really, probably I I received the Hall of Fame award a few years back, which you get after you pass a million dollars and earned commissions, um, and that was not for one year. I wish it was for one year. It was not for one year, but it was a cumulative, um, but it was a big milestone. And to think about it and realize, yeah, my first year in business I made eight thousand dollars, you know, and then to hit that milestone, um was big was big. Um. So that’s probably. Probably my business milestone, the. Um, I’m most proud of, um,

nice, and I just want to ask that question to, um, Heather. She was on on one of the earlier episodes and she pretty much said the same thing. You said it was the kid with the primary. And then obviously the secondary is going to be business. But I mean, I definitely condone and believe that as well, too. I mean, you. This person didn’t want to be here. They’re here now and then you have to kind of raise them to be an adult and seeing all their achievements that you never had the ability to achieve or never was able to get to see them do. It is definitely a great visual.

Absolutely. Because at the end of the day, that’s why I’m working to begin with. Is it really for, um, you know, for my family unit. Um, and, um. You know, that’s that’s where all of my motivation comes from, really. Um, and I want nothing more than to see him learn and grow and pass me. Hey, um. Which I absolutely one hundred percent believe that he will and of course, he’s 13, so he’s pretty sure he already has,

but yeah, teenagers. All right. Next up, is it this is always kind of like a funny one, right? If you could be a superhero, who would you be and why?

Oh, gosh. OK, so this is really tough because when I was little, I could have hands down told you Wonder Woman and I had my little underoos and I would spin around and I mean, it was hard to keep me fully clothed when they bought me those wonderful underoos. So I. And in light of the recent movie, she is pretty awesome. I have to say, um, but flying. Yeah, she shouldn’t fly. She needs a jet.

She could leap tall buildings.

She can leap, yeah, but Superman really like he’s kind of got it all. Um.

Yeah, but even assuming he has weaknesses,

he does, he does. So I think I would be. Can I make my own can it be like part Wonderwoman, part Superman? That’s what I want right there, like their baby, their child would be the ultimate superhero.

Well, why would you want to be that?

Um. You know. Well, when you put it like that, maybe I wouldn’t, that’s a lot of responsibility. I was worried about hiring an assistant. Now I’m responsible for the safety of the entire world. That’s a lot, I’m not sure, flying safety of the entire world. I mean, I feel like I can’t get a break in real estate. Never mind cancer, I am not a I’m not cut out for it, man. I don’t know.

It’s always a tough one when you look at it from, like, the level of responsibility. I mean, that’s how we end up with villains, right? Villains or particularly superheroes, it turns out. So.

Absolutely. Superheroes without a mom.

Yeah, yeah, yeah, yeah.

So this is the one that we were talking about earlier and Alex was alluding to if you could spend an uninterrupted. Twenty four hours. Anybody dead or alive, right past or present, who would it be and why?

I think it would be Albert Einstein because he was brilliant, but also valued humour. And seems like he’d be very non-judge of my lack of ability to. Hang with him intellectually. So I’d like to just sit down on a beach, eat a sandwich and listen.

It’s done. Yeah, I mean, the irony is that you said that when I was asked the same question, I said the same thing. With Albert Einstein, our reasoning was different for me, more so was Einstein’s ability to come from an education system that didn’t appreciate who he was. They thought he was stupid and slow to become one of the greatest minds we’ve ever have in our lifetimes. Current.

Absolutely. And I love the fact that he, um. Would appear almost dithering at times, just, you know, half dressed, you know.

Yeah, I like I am who I am,

but it’s because he was busy concentrating on other things.

Yeah, yeah.

All of that was really kind of meaningless,

meaningless at the time. But he did it, too, just like the height of like racism as far as it was in the east. Right. Kind of like with the Holocaust going on and and knowing that he was Jewish and having to deal with that at the same time, coming up with all these theories. And I mean, pretty much I look at him as kind of like the father of like the algorithm in a certain certain extent. I mean, he didn’t create it, but he had the brainpower to say, hey, the theory of relativity is X. Like, how do you even come up with that?

Right, right, and especially at that time, I have no idea. Honestly, like I said, I would just listen. I just listen and nod and try and look knowing and take notes.

Yeah. Yeah. I think it’s definitely, definitely a great answer, but I definitely appreciate you coming out to the show. I mean, I think you definitely gave our viewers some insight to just kind of think about real estate from a different point of view. I mean, obviously, you’re a full-time mom, but you’re also a full time business owner and it gives you opportunity to have some of those freedoms, but at the same time make a living.

Absolutely. Absolutely. Yeah, it’s more than a 40 hour week job, but, um. It is. A great opportunity to launch your own business for sure.

So this is my last question and I will close out if money wasn’t an issue, right. Would you still be doing what you’re doing?

Um. You know, I’d be doing parts of what I’m doing. We do some investing in my husband and I do some investing. I really like real estate. I do. I really, truly like real estate. But I probably lean in more on the investment side if money wasn’t an issue. Um. But of course, I’ve got to generate the revenue to do the investments, so, you know, at this point, um, one fuels the other, um, but real estate is a really interesting animal in and of itself. And we’ve done several flips that have been a lot of fun. Um, um, we’re looking at possibly getting into some, um, vacation rentals. Um, and that’s something that I really, really enjoy. But that’s probably where I would concentrate my efforts if money wasn’t, um. You know, wasn’t important at all, I would be absolutely staying in the real estate field, but doing it on a personal level.

You’re a lot about the wholesale,

um. No, um, I don’t know enough about it yet, and, um. Yeah, there is a lot there’s a lot there before you dive into that, um, there is a lot you need to know about how that works, whether a property is going to have a lean on it. Um. You know, whether they’re trying to assign the contracts, I mean, there is so much that field is so broad, um, I’m not going to rule anything out at this point, but I can say that as someone who really values research. There’s so much more that I would want to learn before opening that door.

Got it. Got it.

Anything I do, I want to do well.

Solid, solid. Well, I definitely appreciate your time and finally, I had an opportunity to catch you up on trying to get you on the show, it feels like like six months later,

I’m already rethinking, like, ten of my first answers. Just, you know,

that’s just a beauty. That’s the beauty of you get to listen to it and be like, that’s interesting. And, you know, as Tom Change, I mean, I would do another episode, but it gives you opportunity to kind of get it out there, listen to it, and then potentially change your direction. Well, again, I appreciate it, Jessica.

Thank you.

Thank you. Have a good one.