CEO & Founder Of Uncensored Society: Kalpna Suthar AKA The Uncensored Boss – S3E09 (#105)

S3E09 Kalpna Suthar.mp3 – powered by Happy Scribe

Boss Uncaged is a weekly podcast that releases the origin stories of business owners and entrepreneurs as they become uncaged trailblazers. In each episode, our hosts S.A Grant And guests construct narrative accounts of their collective business journeys and growth strategies, learn key success habits and how to stay motivated through failure, all while developing a Boss Uncaged mindset. Break out of your cage and welcome our host, S.A Grant.

Welcome back to Boss Uncaged Podcast. So our guest today is coming live from the UK, and we just had a whole conversation about her name. So for right now, her name is going to be Kay. But she’ll obviously tell you the full details of her name. And every guest that I have on the show, I always have a fun opportunity to get them a nickname. So I’m going to nickname her The Uncensored Boss and she’s going to tell you why very shortly. So the floor is yours, Kay. Who are you?

Awesome. So my name is actually Kalpna Suthar, but I go by K Suthar because there’s been so many people that have been having difficulty with pronouncing my name right. So I thought, let’s make it easier for everybody and just call myself K. I am the CEO and founder of a company called Uncensored Society. It’s not a porn site, I promise you that. A lot of people have asked me that and it’s not okay. But if that gets you going to my website and intrigue you, then please go ahead and do so. But you will not find any of the thought. What it is, is the type of coaching I give to people. And my coaching is all business related. And I coach people in five main pillars of business that’s crucial in any business, whether it’s online or it’s a brick and mortar business. And that’s sales, marketing, finance, operations, and leadership. Now, I do have elements in there about mindset because it is very crucial, especially if you come from an employee mindset and go on to a business owner. Mindset is completely different. And when you’re scaling also your business, you need to make sure that your mental state of mind is growing with you as well as your business and that you’re able to kind of as a business owner, you’ve got to be creative and think outside the box. Right? So we go into all those kinds of things as well. And also having, I say, balance, career and life balance. But it’s more of creating harmony with everything that’s going on. Right? Because I don’t think that you can create an equal balance with everything that’s going on because you got things shooting from you from all different places, right. All different angles. But it’s making sure that everything that you do have got going around in your business and personal life that is all in harmony.

Nice. So let’s talk about you a little bit more, right? So it seems like you have multiple different principles. You’re pulling things in from the operation side, you’re pulling in things from a sea level side, you’re pulling in things from a marketing side. That’s a lot of different things to juggle, and I definitely commend you for taking that journey. But if you could define yourself in three to five words, what three to five words would you choose?

Three to five words. Three words. War, Real, Relentless.

So going off of the relentless part, right, let’s talk about your journey a little bit. Obviously, you’re overseas here, you’re in UK. Where did your journey start? Like, did you wake up on a random Tuesday as a kid and say, hey, I want to be an executive coach? Like, how did that come to for me?

Oh, my goodness. I feel like that everything that’s happened through my entire life has always been an accident, right? And people say there’s never an accident, there’s always a reason for why things happen. Believe it or not, before I even joined this industry and starting my own online business, I was actually a police officer in London for six and a half years. That’s all I knew. And even that I applied as a joke, complete joke. I didn’t think I would even get in, right? And what’s so funny that you can’t see on Zoom or on a podcast or anything like that, but when I tell people this on a live event, their jaws drop. And the reason for that is because I’m only four foot eleven, right? So people are like, how the hell did you get into the police force? Isn’t there a height restriction? I was like, no, that’s called discrimination, right? And so I was doing this for six and a half years. And one day I woke up one morning, went to the shower. Soon as the hot water touched my skin, it just started burning. My skin was on fire. I jumped out, went to have a look in the mirror, and I found out that my entire body had come out in a rash. I didn’t know where that came from, how that happened, because the night before, I went to sleep perfectly fine. And so I rushed to the hospital, had all these tests and exams done, find out what was going on with me. And I remember at the end of all of that, I sat down in the doctor’s consultation room waiting for him to come in to give me my results. And when he walked in, he looked straight at me and he goes, you were lucky you got here when you did. So I said, wow. What’s going on? What’s happened? And he goes, if you didn’t get here when you did, your throat would have closed up. And so at that point, I was like, Holy crap, what if my throat closed up when I was asleep? I would never see the next day. And so I continued asking him, why did this happen? What is going on? How can I fix this? And he goes, this type of rush is caused by being overly stressed. So I didn’t realize how much my job was actually stressing out my entire body, physically, mentally, emotionally. And it makes sense because when you’re in that job, all you’re doing is chasing bad guys and it’s all negativity and all bad things. You never, ever hear good news, right? The good news would be, oh, we caught that rapist, right? That’s the best news that we would get. But again, that’s very negative. And so even though I did enjoy doing it, I knew that I could make some changes because this isn’t working for me anymore. And I’ve spoke to people about this several times on my journey, and so many people have had similar stories. And so I just decided that, you know what? I can’t do this anymore. I don’t have a plan B because I wasn’t expecting this, right? But I had to quit. And I left my job not knowing what I was going to do next, but knowing that I had enough money for the next six months to figure this out. And like most people, I kind of went, that would be kind of nice to be my own boss, right, but not knowing what kind of business, what products or service that I would want to be selling. And so at that point, that’s when I kind of went along this entrepreneurial journey to figure out what it was that I really wanted to do. And it was so funny because the minute I quit the police force, all of a sudden all these doors started opening for me and all these opportunities were coming my way. And I was like, Hold on a second. So all I had to do was quit my job. Why didn’t no one tell me that? I would have done it years ago, but there’s always a time and a place, right? So I guess I have to be in that situation for a period of time to learn. And I realize it’s now reflecting back to appreciate the good. Because I’ve seen so much of the bad and the negative that goes around in the world that I guess I needed to see that in order to appreciate the good that was coming towards me, right? And so this is where I kind of jumped in these different opportunities that were coming my way. And it was just ridiculous. I would jump from one thing to another to another to another, everything being completely different. But what did happen is I came to realization that I really want to work in live events. I don’t know what it was about it, but I was like, that’s what I really want to do. I have no qualifications. I had no experience in it. I don’t know how it was going to happen, but I was like, I’m going to work in events I’m going to be international, and people are going to know me. And that was my intention and nowhere of a life. Two weeks later, I was approached with an opportunity. The opportunity was to work at live events internationally, learning from marketers gurus, online business owners, speaking on stages. And I’m like, no way. And they said to me, yes, if you are ready, we want you to get your bag packed, and you got to be in Malaysia in two days. I’m like, what the hell? Is this actually happening? And the thing is, at that time, I had nothing to lose. I wasn’t in a job. So I was like, Let me just see how this goes. And I was doing that for several years after, and I’ve traveled all over the world doing exactly this. And the number one thing that I did learn with the big eye opener is in corporate, you have bosses. In business, you have leaders. And it was so funny, because in the short time period, I think it was the first year of me kind of going to these live events and learning from these entrepreneurs that I learned so much more in that one year than I did in six years in a police force. In fact, in that one year, that’s when I actually wrote my book, “Never judge a book By Its cover”. And what that book is really about was basically it was an eye opener for me to go from corporate to the business world. And all these different adversities that I had gone through were something that was I guess it was building thick skin. It was building character. And when you do go into the business world, you will find that you need exactly that. You need to be able to have thick skin, because the amount of rejection that you get when you first started out is ridiculous. But you got to keep pushing. And I remember there was another opportunity that I had to fly, and I moved to Bali, and I lived in Bali for two years, and I absolutely loved it. But I flew to Costa Rica, and they said to me, we want you to come to our live events, manage it sales, train a team, all this good stuff in Costa Rica for about three to four months. I’m like, freaking amazing, right? And on top of that, they said, we’ll pay for your flights. We’re paying for your apartment. We’ll pay for food and water. And I’m like, It can’t get any better than this, but it can because they were like, I want to pay for your services, all right? It’s a win win. Why the hell wouldn’t I do that? I flew over there with the intention of being there for three to four months, and I was there for three weeks. The company went bust. Click of a finger. I had no shelter. I had no food. I had no water. I didn’t have any of my basic needs because everything was being paid for by this company, and this company now shut down. So now I’m in this foreign country. I don’t speak the language, and I’m like, how the hell am I going to get out of this situation? I also had two other people I was working with on the team who were pulling out their hair, stressing out, so they don’t know how the hell they’re going to get out of this situation now and the really funny thing was I could not stop smiling or laughing on the inside. And you’re thinking, why? Why would you be smiling or laughing in this situation? And the reason being is when you think of the Tony Robbins, the Les Browns, when they became homeless, when they were like, you know, in this biggest rut in their life and they had to get out of it, I’m like, Well, I’m in now a similar situation and now they’re millionaires. Maybe I’m on the right track, right? And so I have to have a different perspective in order to get through it. And everything is about perspective. I could be in a corner crying my eyes out, pulling out my hand, not knowing what the hell am I going to do? Or you kind of get empowered by the situation. You’re going to figure out a solution. And as a business owner, and I said it to all my clients, no matter what you go through, you’ve got to be able to be creative, to think out of the box, to have solutions. Because when you’re in business, there’s going to be certain things that come your way that you’re not even going to think of. I mean, look at the situation we’re in now, the pandemic. No one saw that coming. And so many businesses have failed because they weren’t able to what’s the pivot? Pivot the business right now, you’ve got to be able to pivot and shift because at the end of the day, we have to adapt to the world. The world will not adapt to us. And so I had to kind of figure out, okay, what am I going to do to get myself out of this situation? The positives were I’m in a hot country by the beach, under the sun. I could sleep out on the beach, right? It could have been a cold country where I could have do that. But then I realized I’m like, hold on a second. I’ve been around these gurus, these speakers, these multimillionaires, teaching people about marketing, sales, events. And what I decided to do was go to these different resorts, hotels that were on the beach front, and show people what I knew, what I could do for them and how I can bring leads in. And then I’ve got my laptop and start showing them. Look at these reviews. Look how successful these people have been by what we’ve been able to do for them. Would you like the same thing? Would you like me to show you how to bring more customers to your business? Guess what they all said.

The majority of them would say, yeah.

Yeah, especially when they could see if they actually hired a coach. It would cost them thousands of dollars. All I was asking them was to help me with my basic needs. So by doing that, I eventually was able to kind of have my basic needs met, raise a little bit of money to get my flight changed, to get out of Costa Rica and go back to the UK.

Very nice in that story, there’s definitely a lot of moving components, and I think that from that, it stems to the systems that you have in place right now. Right? So kind of what systems do you have in place? When you’re working with somebody, let’s say somebody walks in the door brand new, you do an evaluation, then what’s the next steps?

Right? So joining my program is only application based only. Okay. And the reason for that is because, like I said earlier, the type of coaching I give to people is not going to be a pat on the shoulder, a rub on the arm. It’s going to be a kick up the back side. Why haven’t you done this? Right? Because at the end of the day, what I’m there to do is to get the result that my clients are looking for. Now, if they’re going to be giving me excuses, if they’re going to be telling me why they can’t do something rather than how they’re going to do or figure something else out to make sure that they can do this, then you can’t be on my program. I only want the people that are raw, real, and relentless in achieving their dreams rather than those that are going to be giving me excuses. And therefore, the application base only helps me evaluate what kind of person they are, why they want to do this now, what have they done before, and what is going to be the motivation to keep them going on this journey.

That definitely makes a lot of sense. So in the perception of success, right, I mean, obviously you just kind of told us a story that’s associated to a timeline. The perception may be this just happened a couple of years ago. It’s an overnight success story. But in reality, how long have you been on this journey?

Oh, goodness. I have been on this journey since 2015.

Okay.

So there’s no such thing as overnight success. I don’t believe in it, and I will never tell anybody that it exists. It doesn’t. I don’t know anyone that’s successful. An entrepreneur has done this overnight. It takes many, many years just to build your business. And that’s why I say to people, if this is what you’re going to be doing, if this is what you’ve decided, then no matter what comes your way. You’ve got to keep going. You can’t give up. If you’re going to give up, then I’m not being funny, but go and stay and stick with your nine to five job, okay? Business isn’t for you if you’re going to give up on the first, 2nd, 3rd hurdle. Because guess what? There’s going to be thousands of hurdles coming your way.

Yeah, definitely. Right? So let’s take it back. If you can go back in time, let’s say in the last ten years or so, since you kind of coming from being a police officer and then going into what you’re doing right now, is there one time frame or one thing that you can kind of pinpoint and go back and change if you could change it and do it all over again?

Do you know what? There is one thing I wish I could change, and that was I wish I knew about the entrepreneur world a lot sooner than when I did know about it. Right. But then I guess most of my 90s was trying to my 20s was trying to find myself, right? Because I literally jumped in so many different jobs in my twenty s, and not until I hit my 30s that I was like, right, this is what I now want to do. So, I mean, in my twenty s, I was a hairdresser. I worked with youth work, deaf kids doing sign language, right? I worked in corporate, doing sales and marketing. Then I worked oh my God, working with the mayor of London and then switching to politics and working with liberal Democrats. And it’s finding out that politics has more criminals than the prison system. So I jump from one thing to another constantly. And one of the things that I guess is my strength, I didn’t realize at the time, but now reflecting back on it was I had so many people tell me I’m living wrong. You’re living wrong. You’ll make a fine one job, stick at it, retire, and then enjoy life, right? And I’m like, no, there’s got to be more to life than this. And so because I was constantly going against the grain, people kept telling me, no, you’re doing this wrong. This isn’t how you meant to live your life. You meant to get married, you meant to have kids. You meant to do this, you meant to this. And I’m like, what if I don’t want that? And so the more people told me that I’m living wrong, the more of a motivation it gave me to prove them wrong. I mean, I was also going down the career of being an MMA fighter. I love to fight. I don’t know what it is, but hurting people pretty cool, right? And I don’t mean that in the meantime, but it was exciting for me, right? And then learning and training. Had to fight and then getting ready for my first match in Thailand. Oh, that this is it. It’s going to be huge. And I didn’t even get to my first match because during training I ended up injuring myself. My entire spine was all over the place. I was in hospital, had a dog collar on. They told me if I continue doing this, then I will end up paralyzed. So there are so many different career paths that I chose, but it just wasn’t working out. And then I had to pivot and find something else. Exactly what people have to do in business. If it doesn’t work out, you’ve got to pivot and figure it out. So I guess at that time I didn’t realize it and I was just kind of killing myself, kind of thinking, why is nothing working out? What is going on? What’s wrong with me? Right? But not realizing that all of these were lessons to be learnt to get me ready and prepared to be a business owner and entrepreneur myself. So the only thing that I wish I could change is that I wish that I learned this a lot sooner.

That leads me to another question. Obviously on one part of your life you were around a lot of influential people and it seems like the other part of your life you probably were around influential people, but you were not necessarily listening and you were kind of searching, you getting the wrong advice. So it kind of brings me back to your earlier days. I think the entrepreneurial spirit has been in you and hence why you jumped around searching for things. But did you have anyone like your dad, your mom, aunts, uncles that were entrepreneurs that you may have seen them in that area of expertise growing up?

The only person that was an entrepreneur, such was my dad, because he had his own business. But again, what I did see when I was growing up is that, yeah, he did have his business and he showed me how to, you know, had to work some of his business and little things, tasks and things like that to do. But guess what? Again, because he was in the fashion industry and he didn’t adapt or pivot, his business went too. Right. So I saw some of it, but then I didn’t see the other side of it, right, and just saw the bad rather than the good and actually been successful for a long term. So the reason why I decided that I would love to be my own boss wasn’t necessarily because of my dad. The main reason was in corporate for many years and different roles that I had, I didn’t understand these managers, supervisors, these bosses, right? And every time me and these bosses were always going against each other because I’m like, it doesn’t make sense. Why are you telling me to do X, Y and Z? It doesn’t make any sense doing our processes, because then these are the consequences. Explain that to me. They couldn’t explain it. They just dictate, just do it. And in my head, I was like, no, because I need to understand the logic. If there’s no logic behind it, why am I doing it? And so I’m like, I kind of went through that years and years. If I had a team, if I was managing a team, I would never do this, and I’ll do it this way, right? So then I was like, well, why don’t I show people how to actually build a business and manage your team the right way, right? Show your team how they’re able to grow with the business. So I guess that’s what I set out to kind of build a business to prove all these other bosses and managers, but that’s not how you do it. And the funny thing is, on my entrepreneurial journey, when I was doing this event, one of the people, two of the people that actually attended my or one of the events I was at in London was my two business studies teachers from college, right? And what was so funny was that even though there were business studies teachers, they came to one of my events to learn about business, right? Then it was almost like the penny dropped. They taught me about business, but yet not one of them had ever, ever started or owned their own business. And that’s when I started learning about how school was so upside down compared to the real business world. And that when you actually finish school, college, or you study business or study whatever it is, it doesn’t actually prepare you for what the real world is actually set out for. And so when I first got my mentor, my coaches, because I totally believe in mentoring coaches, without them, I wouldn’t have got as far as I have done right now in such a great speed. And the first thing that one of my mentors, that she told me was, everything that you learn in school, forget it. Forget it. In the real world, in business, it doesn’t work like that. And so I’m like, so why do people spend thousands of pounds of dollars in education learning about business, learning about whatever it is to be successful in life, when it doesn’t actually work like that in real life? And so I kind of have to clear my mind and learn all over again with a blank canvas because that’s the best way to learn. There’s a lot of people that I’ve come across where they’re almost like a little bit of a know it all. Oh, no, you don’t do it like this. You do it like that. No, what you’re saying is wrong. You’ve got to do it this way. But then you’re like, well, hold on a second. You’re telling me how I should run a business, but yet you don’t have a business. Why am I going to be learning from you? There’s a difference between opinion and advice. Now, if I come to you and maybe I don’t know what your entire background is, but maybe if I came to you and said to you, I need advice on motor mechanics, right? And that’s not what your profession is. And you say to me, maybe you should do X, Y and Z, because that’s not your skill or your profession. That is advice. Sorry? That is opinion. That’s not advice. If I go to you about maybe about business, about marketing, about podcasting, right? And I say to you, S.A, I want to start my own podcast. What should I do? How should I start? What system should I use? Right? And you tell me, you need to do this and this. That’s called advice because that’s what your specialized skill is. So you’ve got to be very careful when you’re on this journey about taking advice and opinion from certain people.

Yeah, I definitely agree with that. So just to touching bases. I think you alluded a couple things. You talked about your dad being an entrepreneur. You grew up in that, but you also see his failures, right? So there was, like, two sides of the coin. And I think that’s part of entrepreneurship, to your point that you said earlier, you have to fail and keep failing. And if you fail once and you give up and you weren’t cut out to be in this area of expertise, so failing is part of the journey. So part of that failure, right, is also like failing with family to a certain extent. And I think you kind of seen some of that. You’ve probably seen some stresses that your dad was going through. So with that, how do you currently juggle your work life with your family life?

Honestly, it’s funny because my family, my parents still don’t understand what I do, right? They still tell me, how do you make money on the Internet and a phone and a laptop? Like, how does that work? And no matter how much I try to explain it to them, it doesn’t make any sense, right? But what they do realize is, oh, Mum wants a garden redone. All right, Mum, let me get that paid for you and get it done. She’s like, what? You can do that? I’m like, yeah, my brother wants a new car because he has a job up in Scotland and needs to go back and forth in the four hour drive. So I was like, okay, let me get that for you. When they see that I can do these things to make life a lot easier for my family, that’s when they started backing off. And you’re like, okay, do what you got to do. Do your thing, because clearly it’s working. They don’t know anyone else in the family that’s doing what I’m doing and being this successful.

That’s definitely interesting. So, I mean, just talking about you was a police officer, right? And obviously with a police officer, there’s a regiment. To that. It’s very strict and linear to a certain extent. And then becoming a business owner kind of falls into that linear thing to where you have things and systems in place. So in your day to day, like, what is your morning routines, your morning habits look like?

Oh, good. So it’s funny because I do like to get up early, say earlier, I say about 07:00 A.m.. But what I’m finding is that as more and more things are being added and as we get bigger and bigger, there isn’t enough time in the day to get everything done. And now I’m like, okay, maybe I need to get to a point where I’m waking up 04:00 A.m. In the morning just to kind of fit everything in. But what I would like to do, and one of the first books I read in order to get my morning a lot more organized, is Miracle Morning. I don’t know if you’ve heard about that, but Miracle Morning, you have to read it if it’s audio or in a book, however, you have to have to read this. Now, it talks about taking time out for yourself to be able to focus, to get clarity. Because when you are in a business, there’s so many things coming at you. Even with your personal life, you’re going to have so many things coming your way that you got to deal with. So make sure you always take some time out in the morning. So whether you want to meditate, you can do that. Journaling. I’m not a meditation type of person. I’m still trying to work on that. I don’t understand how meditation works, but I can’t stop my mind from keep running, right. So I’m still working on that. But journaling jot down anything that’s on your mind. A lot of people get stressed out because of everything that’s going on in their head. They get overwhelmed. And what I have started to do is, or I’ve been doing for the last couple of years. I keep a notebook beside my bed, and if there’s anything going around in my head that I’m stressing out, write it down. The minute you put pen to paper, guess what? It kind of comes out of your mind. And then you’re able to sleep a lot better. Because a lot of people say don’t sleep, they’re tired. Because they’re tired, they can’t get the day I’m going right. They can’t get tasks done. If you put it down on pen and paper, all that stresses actually leaves your body and you’re able to kind of focus. Start journaling in the morning. So start telling yourself, all right, how you’re feeling. People don’t like to talk about how they’re feeling, right? And one of the questions I always like to ask people is not how you’re doing? How you’re feeling today? Right? Yeah. So always write down how you’re feeling. What has made you feel that way? If it’s a negative feeling, how are you going to get yourself out of it? Okay? And being aware of how you feel is so important because that’s how you’re going to be starting off your day. If you’re going to come up waking up in a negative mood, guess what? Your whole day isn’t going to work as planned, okay? Make sure you drink plenty of water. I keep so much water next to me constantly. I’m sipping away all day long, all night long. You’ve got to make sure you keep hydrated and make sure you eat, okay? People like to skip on breakfast. I have trained my body that if I don’t eat breakfast, I don’t run, I don’t focus. I can’t get on with my day. I have to make sure I eat. And it’s so funny because with everything that’s going on during my day, my week, my month, I have to actually scheduling breakfast, lunch, and dinner in my diary. Right. Otherwise, you tend to skip meals because you’re like, oh, let me get this done, and I’ll eat. Oh, no, there’s something else comes up. Let me get this done and eat. And by the time you know, a whole day is gone and you haven’t eaten and you’re starving, and if you’re going to continue going down that route and not looking after yourself, then you will not be able to serve your clients the best that you can Right?.

I mean i think you brought up a good point. This is usually the part of the episode that, I mean, literally nine out of ten people that I speak to that are successful people, they always elude when I ask that question about their morning habits, the insertion of, like you said, either meditation or some kind of workout or reading a book or journaling. So my next question is kind of like a three part question. I think you answered one earlier, but we’re going to get more into detail of that. So the first part is, what books did you read? I mean, coming from being a police officer into a full blown executive entrepreneur and coach, there had to be some books or audiobooks that kind of helped you transition. What books are you reading now? And then I want to talk some more about your book and how that book got into the Royal Library.

So there has been so many books I read. I’ve actually got boxes and boxes of books that I’ve read. And in fact, when I went to Bali and lived there for two years, I decided that I don’t want a TV. I’m not going to have a TV, right. And I’m just going to buckle down and figure out this whole mindset entrepreneur journey. And in fact, because I didn’t have a TV, I managed to read a book a month and went through so many different books. And I remember that me being in a bookstore in Bali or even at an airport was the number one thing I had to do, right? I was out. What’s going to be the next book? Now, there’s been so many different books that I’ve read, I’m just kind of thinking through, God, which one was the best one? Like I said, ”Miracle Morning” was definitely a good one because I read that more than once, right. And that’s really helped out with my morning routine. Oh, God. It’s just kind of flowing out of my head because the books, I can see them, but I can’t think of the name. What I can do is send you the list, and maybe if you want to put that in the show notes.

Well, I got something better for you. I actually own a book club, so every time I ask this question, all these books from my podcast go into my book club. So right now, we’re reading a book per week to get to 52 books per year.

Awesome. I can definitely send you or even your book club a list of books that really help me even change your perspective around. Oh, my goodness. That’s what that was for. Because sometimes the penny doesn’t drop until you read something or you see something, right? You’re like, okay, that makes sense now, but I can definitely send that over to you.

Appreciate it. So let’s talk about your book. I was kind of reading some information about your book, and it was a statement that the book got accepted into the Royal Library. So that’s like a topic that you usually don’t hear about. Let’s talk a little bit more about that.

Okay. So again, this is something that happened by accident, right? And in fact, I wrote to several different people, including Oprah Winfrey, Ellen DeGeneres. Right. And then I thought, let me write to the queen’s and see what happens there. And it’s so funny. All the people that I wrote to the queen was the only one that replied back, right? And what that was, is I was just telling her about what I’ve done, my journey, what I’m looking to do, and the different adversities that I went through and everything. And she wrote a letter back saying, acknowledging what I’ve done, congratulating me, and then also telling me that she has a copy of my book and is in the private Royal Library, which wasn’t something I was expecting. And the other funny thing about that was when I wrote to all these different people, I didn’t think I’d be hearing from them because I didn’t actually receive that letter from the Queen till three months later down the line. And when I did get it, I thought someone was pulling the prank. I was like, this is a real. And I’m looking at the paper, and I was turning it around. I’m like, this is actually real. But it was on royal paper. It was embossed with the royal logo, the royal crown. And I’m like, okay, this is going to be real. Right. So when I received that letter, I was just so shocked that all people, the queen actually replied back to me.

Wow, that’s definitely interesting. It’s a little bit of, like, marketing ingenuity, right? I think most people would say, okay, how do I market my book? How do I actually get my book out there? And they’re using the traditional means, whether it’s Facebook ads, whether it’s Amazon ads, whether it’s going through like a PR or PR agency. And for you, you kind of took it upon yourself and you’re like, I’m going after the big wigs. I’m going to send them a letter with the book and then let fate take over at that point in time. And I think you got the results, at least one out of the three results that you were potentially maybe hoping for or maybe just shooting in the dark. And then when it happened, it was kind of like, this is something that I now can utilize and step and repeat and market with any other book that I have moving forward, which is definitely a great journey.

Yes. The main thing is you hear loads of people say that they’re the number one best seller, but you never ever hear anyone saying they’ve got a book in a private royal library. So again, that marketing point of view, it makes you stand out and unique and different compared to anyone else in the industry.

Yes, definitely. So let’s talk about words of wisdom. Obviously, you’re coming from, like, I would say, I sit in the middle between 50% creative, 50% analytical, and it’s like you’re coming from being a cop and then you’re becoming more of an executive coach. You have a lot of creativity in the way you’re monetizing things. Prime example, your story about being on the beach and trying to figure out, how do I get capital to get out of this country? And you went door to door not into people’s houses, but you went hotel to hotel and came up with a strategy that became fruitful. So if I am an entrepreneur and I’m stepping into the space and I’m looking at an international market, what would you tell me to help me to continue on my journey?

First of all, if you want to go international, I always tell people, if you’re going to do anything, then go big. But what you need to realize is that you can’t just go big the next day, decide that you’re going to start a company today and then expect to be international the following day. Right. It takes steps to get there. First of all, find out figure out how you’re going to be successfully locally, nationally. Right. And then as your business grows, you will start growing. You’ll start becoming international. People apart from in one country or whatever state you’re in, will actually hear about you. That all happens gradually. And so take it step by step and take it one at a time and realize that any little wins that you have each day is exactly that is a win and you’re moving forward. If you’re going to be one of those people that needs to make it happen right now, and it doesn’t, you’re going to quit, then go and get a nine to five job. Because when you’re learning business, growing a business, you’re in it for the long term. And any business owner entrepreneur can tell you that it doesn’t happen overnight and it does take years for you to grow internationally and to be well known.

I definitely appreciate that. So, I mean, how could people get in contact with you? Do you have any online offers? Like what’s your social media profiles?

Oh my gosh. What I would love to do, S.A, is give your audience a gift, if that’s okay.

Yeah, definitely.

So I have a gift, and it’s called “busy versus productivity’. Right? And what I have found with people, especially right now, with COVID and Pandemic going on right now, people are so stressed out, they can’t get clear, they can’t get focused on what they want to do. They want to do so many different things. They’re telling me they don’t have the time to do it. So what I have created is this worksheet and a video for people where I actually explain to them how to achieve their short term and long term goals, right? Explain them how to break down the steps and what they need to do each day, each week, each month in order to reach those goals. And what people can do is they go to my website, www.uncensoredsociety.com, and sign up there. They’ll be able to get the video and the worksheets to help them go through that. Also, I do have a Facebook group that will actually give them more guidance, more training, more support, and that will be, again, uncensored Society group on Facebook. Once you actually download the worksheets and the video, you’ll get a button underneath that will actually take you to my Facebook and you can go on there. If you’ve got any questions, any queries, then I’d be happy to answer them. Our team will be there too.

Nice. Nice. So we’re going to some bonus questions. Right? Outside of your family, what is the most significant achievement to date?

Most significant achievement? Oh, wow. Okay. So I guess my biggest, biggest achievement is working with this company where they were already making a million dollars a year. They hired me to say that he wants to make even more. He wants to scale up even more. And he goes, I need to come into my business, do the tweaks, the changes, the policy, whatever it is that I need to do to make him more money. And so he gave me kind of a blank canvas, and I said, what does more money mean to you? And he just said to me, just more than what I’m getting right now. So I went, and this was in Australia, completely rearranged a team, hired new more people, put new policies down. And I said, again, it’s not going to happen overnight. But because he’s an entrepreneur, he understands this, right. He’s already making a million dollars. So it’s not a small company where, you know, making the first hundred thousand, 200,000 is easier than actually having a company that’s making a million dollars and wants to scale up. Right? So we implemented more events, different cities, different countries, and trained up the team and it’s funny because the biggest disadvantage here was the team that were already there were very stuck in the mindset that we’re doing this. Why do we have to change? We’re like a little family. Why can’t we continue a little family? Well, if you’re going to have this business and treat it like a family business, then there’s no way the company can grow, right? So I was also trying to train the team on how to shift their mindset, the perception, because as guess what? The company grows, the more their pockets will be filled, right? And so it was all of that training, too. And so the first four months of me doing all these changes as a company, he made his first million dollars. By the end of the year, he tripled his revenue.

Nice.

So that to me was a big deal because he put all his faith into me to completely change his entire organization around, to make him more money, to make it work. But it wasn’t just about him. It was about the team, the individual, the people were hiring, people, training that also needed to understand the changes.

Definitely. So my next bonus question for you. If you could spend 24 hours with anyone, dead or alive, uninterrupted for those 24 hours, who would it be and why?

I’ve got to be Grant cardone. Yes. I love Grant cardone. And you know what? I’ve known about him for many, many years. But it’s not until recently, right? And my mentor actually told me this. He got me to watch Undercover Millionaire on Discovery Channel. If you haven’t watched it, if you already haven’t watched it, oh my God, go and watch it. And what really got me here was there were these three entrepreneurs I don’t know if you’ve seen it, three entrepreneurs. One of them was Grant cardone. They’re already multimillionaires billionaires, have several businesses. They were given a different identity. They were thrown in a town that nobody knows them with just a truck, a phone, with no contact. They don’t have the network and $100. And they were told that with $100, they got to build a million dollar company in 90 days and seeing Grant cardone. And these are the two entrepreneurs who are female hustling and getting to know the community and building this company out of nothing. And in 90 days, the goal was to make a million dollars. Grant Cardone created this company out $100 not known and he won’t do anything and it was evaluated at 5.5 million.

Nice

Right? When I saw that, because you see the emotional turmoil that each of them go through that every entrepreneur business owner goes through. Right. But you got to keep pushing. And once I watched this and I was on it every week, I was watching it every week, I was like, I need to meet this man. Because when he started building his team, it was funny. His team hated him. They absolutely hated him. Right? But he realized he was aware of this and he corrected it. And it’s only because he’s like proper, go, go, let’s do this, make it happen. Pushing and pushing and pushing, right? But all that pushing, all that kind of the stress, the headache, and build a team and communicating with his team and making sure his team, all of that, he ended up going way beyond his target goal of a million dollars and created a $5.5 million company.

Grant is definitely a legend, and he’s well on his way to become a billionaire. So, I mean, he’s past the halfway mark at this point, so I definitely could definitely see Grant Cardone. I mean, he’s a beast. He’s a monster, by all means. So, going to closing, obviously, I think we had talked about you starting to create your own podcast and working into that market space as well. So I always get whoever I’m interviewing the opportunity to take the microphone and to interview me. Ask me any questions that you may like. The floor is yours.

Oh, awesome. Okay. So I am thinking about creating or starting my own podcast. I haven’t decided what I’m going to launch it trying to figure a few things out. But you’re very well known in the podcast industry. You’ve done many of these things. What is one of the things as a startup podcast host that I should be aware of that many people don’t really talk about?

I think it’s so many different moving pieces and components to create this puzzle. Right. But I would say something that most people don’t really put time and effort into is the branding. Right. Kind of establish a brand based upon your target audience. For example, my brand talks to business owners and entrepreneurs just by the keyword of having boss in there, and then the iconography kind of supports it and it leaves room for multiple interpretations. It’s an arrow, it’s a person, it’s talking about me, it’s talking about exploding out the cage. I hit every version of it. But the goal when I created this logo is exactly that. I want people to be able to give me their interpretations of it because we can talk about it. And then that becomes the lead magnet or a gateway for me to talk to them directly about them and what they’re trying to do. So for you, obviously, you have a brand that’s uncensored. You just have to figure out how do you take that uncensored brand and target that audience? Are you an uncensored boss? Are you an uncensored entrepreneur? Are you an uncensored executive? And make sure that keyword of your target audience is in there and make something visual that you can put to that target audience. That’s the first thing before you even get into podcasting. It’s something that needs to be established.

Okay, I’ve got another question for you. Thank you for that. I’ll definitely have to look into that a little bit more. What got you into business?

It’s one of those things. At first, I didn’t realize that I was 50% creative, 50% analytical. I did graffiti back in Brooklyn as a kid. I’ve always had, like, a sketchbook I was always drawing. Then when I was I got kidnapped by my parents, came to Atlanta and graduated from high school. And they were like, hey, here’s art school. Went into art school. And I was like, oh, my God, I love this. I love the creativity. I love the technology. But something was always missing for me, and it was like, I’m creative, but there’s something else called me. And then I went into more technical. I became more of a web developer, a web designer, more code and more multimedia and video and audio. And I’m like, this is cool too, but something still missing. And so then on that journey, I started getting into the entrepreneurial spirit, and I started hopping from industry to industry. Got a Series Six, got an insurance license, became a travel agent, and just kept hopping around and learning all these multiple different principles. And that’s when I was like, AHA, I should have went to school for an MBA, because I’m really more of a business person that has creative tendencies.

Right okay, my last question to you is if I could do one thing for you or your business, what could that be?

I think one thing right now, my next phase of my business is that I am starting to develop and create, as we speak right now, a Boss Uncaged Academy. So in that academy, it’s segmented based upon principles of my target audience, which is authors, podcasters, entrepreneurs, course creators. And there’s a multiple different overlaps within these structures. And example of that is, like, if you’re an author, right? Then I would say author should have a podcast because you have more than content to talk about or to interview someone or vice versa. If you have a podcast, then why not take all your podcast episodes, transcribe them, and make them into books? So, like, for me, what you can do to kind of help me in that space is maybe put me in front of people that I could essentially interview that may need some of these services more so on the academy. So you can kind of help them on your executive side, and I can help them execute on the back end side.

Okay, that would definitely be a conversation I would like to have a bit further to kind of dip into that a bit more. But yeah, we can definitely look into that. That’s not a problem at all.

Great. Well, I definitely appreciate you taking time out your day. I think you guys, what, 6 hours ahead of us right now?

Well, it’s 2:30 PM at the moment.

Got you. And it’s 09:30 AM on the East Coast

Oh okay.

I definitely appreciate you taking time out of the middle of your day to kind of get on this podcast. I think you gave a lot of insight, a lot of detail, a lot of passion, a lot of who you are. And just having such an interesting journey from being a police officer to being like an online executive coach that has their own brand and their own system in place. It’s like a night and day difference. So I definitely appreciate that.

Well, thank you for having me here and you’re showing your podcast. I really appreciate it and I look forward to speaking to you a bit further down the line.

Definitely. SA Grant. Over and out. Thanks for tuning in to another episode of Boss Uncaged. I hope you got some helpful insight and clarity to the diverse approach on your journey to becoming an uncage trailblazer. Don’t forget to subscribe, rate, review and share the podcast. If this podcast has helped you or you have any additional questions, reach out and let me know. Email me at ask@sagrant.com or drop me your thoughts via call or text at 762233boss. That’s 762-233-2677. I would love to hear from you. Remember, to become a Boss Uncaged , you have to release your Inner Beast. S.A Grant signing off.

Listeners of Boss Uncaged are invited to download a free copy of our host SA Grants Insightful ebook, Become an Uncaged Trailblazer. Learn how to release your primal success in 15 minutes a day. Download now at www.Bossuncaged.com/freebook.