Podcast Mogul Of Phil Better Inc.: Phil Lemieux AKA The Mogul Boss – S3E23 (#119)

S3E23 Phil Bettter.m4a – powered by Happy Scribe

All right, three, two, one. Welcome welcome back to Boss Uncaged Podcast. Today’s show is an interesting show, and I’m going to tell you a little story about how me and before I even get into who this guy is and his credibility behind the scenes, I’m going to deem him the mogul boss, and he’s going to be able to fill in the blanks to why I’m deeming him the mogul boss.Right. So obviously, I think this conversation, a lot of questions may come up. So at your earliest convenience, if you have any insight or takeaways or questions that you want to leave behind for us to follow back up, I want you guys to go to bossuncaged.com/fbgroup again that’s bossuncaged.com/fbgroup to get into the Facebook group and leave us some feedback about your biggest takeaway from this episode. So without further Ado, Phil, my man from Canada that I just met, literally three, four, I don’t know, some time this week, and I met him through the BCAST community. He put up a post about, hey, guys, I’m looking to start a new networking group who raises their hand first. But yours truly, right? Because obviously anytime you want to get to my heart, you say networking and I jump full fledge into it. So go ahead. The Mike is yours. Tell our audience a little bit about who you are and what you do.

I just feel so now the pressure is on. Like, Jeez. Mogul boss. Not just the podcast mogul, which I call myself now. I’m the Mogul boss. The name is Phil Better. I’ve been podcasting for the last six years, helping people create podcasts, making my own podcast and monetizing. Just bringing more eyeballs and business savvy, I guess you will, to the podcasting world. Since it started off as pirate radio with the hobbyist, no one knew the rules. It was the Wild West still is the Wild West of the media professions, if you will. And I just decided, you know what? I’ve always wanted to be in media, but I never had the opportunities because I just never went for them. And then I’m like, I’m podcasting. Let’s just jump into it. So now I produce podcast. I find monetization for podcast. I just help podcasters. That’s all I do. I love podcasting so much. And so that’s why I do it.

Cool. Just by that brief definition of who he is and what he does, obviously, we made a connection, right? The synergy was there from Jump. So I think this conversation is going to get hot and heavy. We’re going to dive into the meat and potatoes. So it’s right off rip. If you could define yourself in three to five words, what would those three to five words be?

Feel better.That’s all I need. Feel better. Some people know, some people don’t. My last name isn’t actually better, surprise the price. But in a round about way, it is. So my last name is French and I was working for major Corporation and the social media aspect of life, you have to be careful. So I changed my last name to I just Angled size my last name. I just turned it from French to English. So my last name is meilleur, which means the better, if you translate word for word from French to English. So I just dropped the waa just like Facebook and all the Facebook, all the greats drop the waa and then they become even better. So first name is Phil. Last name is better. That’s what I go for. And my sole purpose in life is just to help people feel better. Like if it’s putting a smile on someone’s face when I meet them, if it’s providing them an idea about how to monetize their podcast or how to grow their brand and it makes them money, then great. I can just say, yeah, I helped a little bit there, and that’s all I need. That’s life. As long as you find your happiness, your level of happiness, and you just work to continue to have that happiness and you’re good for life. I don’t need millions of dollars. A million dollars would be nice, but I don’t need that. And that’s I think people forget that. And through what’s happened for me the last couple of years, I finally realized simplicity is like the best thing in life. Just find the amount of money you need to live a very simple life where you get to be your own boss and then just enjoy that.

Nice. So with that, obviously that touches a little bit on branding. Right. So I think that’s one thing that podcasters, unfortunately, some totally get it and some totally missed the Mark. So for you to brand yourself as the feel better guy. Right. My next question is kind of on the opposite end of that. Right? Like the bipolar situation of feeling better is feeling worse. So what is the worst example that you have since you’ve been in podcasting that you’ve had to deal with and overcome.

Specifically for podcasting? It was trying to revamp The Phil Better Show, which was my original podcast, the one that got me started in podcasting. It was like stagnant, getting maybe a couple hundred downloads, an episode. It was stagnant. It wasn’t popping. I want to say my life is in ruins, but it wasn’t. It was just I was in a really dark place. 2019 was a horrible year for me. Amazing experiences, but horrible in life in general. Looking back, it’s like, yeah, it was touch and go there for a moment of just pure sanity, but trying to revamp it and figure out, okay, how do I take this from being a hobby to a business? It was on hiatus. I tried. I recorded a couple, but just never really got it. And so I really had to take a step back and decide how I was going to brand. Am I going to continue with this podcast. That’s been my baby, my child, for my whole career, or am I going to just let it die? So that was probably the hardest thing. And figuring out how to rebrand it, how to make it come back better, how to get more engagement with it. Because none of the things I tried has happened. And I figured it out. I just decided to follow like a lot of people do, start doing live TV, start treating it like a business, start treating it like a TV show and just keep pumping it out. And I found success and it’s grown all the time.

Nice. So we’re talking about success, right? What comes success comes organizing the noise, right? Whether you’re going to make a million dollars or whether you make $100,000 is what you do with that money and how your business is structured that makes you more profitable in the long run. So my next question is how is your business structured? I mean, you’re based out of Canada. Is it an LLC? Do you have Scorp and C Corps in Canada?

So we don’t have LLCs in Canada. That is non thing. We have a sole proprietor, a cooperative, and something else. Or you can just be a freelance. So if you make under 30K a year, you can claim it as a sole business. You don’t have to go through a Corporation and all that you’re considering freelancer, self employed, and the taxes aren’t that bad. But if you want to take benefit from all the great tax deductions and all that, you can go into business, it’s like $200. You go through the government and it structures it as its own entity. But it’s under your name. So it’s kind of cheaper. You can get a numbered company or you put it under your own name. So I put mine under my own name because it was just easier because I can do business in English and French now since my business is just my name. So that’s how I have it. And I just use a simple payment plan, processing plan, stripe, and I send the invoices that way. And my business is very simple. I just run it myself and automate as much that I don’t need to until I have to hire somebody that’s definitely interested because I mean.

I’ve interviewed people from the UK and Australia, and when I asked that question, to my surprise, UK, usually they have LLC. So for me to be in the US and for you to be in Canada so close for you not to have LLCs, it’s kind of like, how the hell did that skip over the seas and end up in UK and where Canada doesn’t have LLCs, it’s definitely crazy to think about it. And that’s why I asked that question, right?

Yeah. So I wish we had LLCs. It would make life a little easier. But I think with the sole proprietorship that we can get our protection from that. That’s kind of like our version of the LLC. But yeah, I wish we did have LLC because it would make life so much easier for just starting a business. There’s so much red tape you have to jump through. And I think because we started being a country, if you will, not a Dominion. Long after you guys decided to kick the Brits out, we took some time. We decided to take our time and ask them politely, like Canadians to leave. And then we asked again. And then finally they said, okay, we’ll leave just a Canadian way. I think that’s probably why I never really looked into it. But I always wish because when you’re searching to start a business in Canada, it’s like I search start a business. And 90% of Google is like, start an LLC, start an LLC. This is the best way to start an LLC. Ten tips to start an LLC. And it’s like, well, I’m in Canada, I’m on Google Canada, and it’s giving me only Americans. So that’s something. And now that we’ve talked about, like, that’s an awesome podcast subject to talk about and go down and teach people right now, I’m funny. Being the podcast mogul, I’m actually looking at my legal pattern. I have like three different podcast ideas that are nearly fully formed. I just need a host for them. It’s all there. And because I’ve already automated the setup and creation of a podcast, all I need is to hire someone or find someone to be a host and boom, and create the content. And then my machine just runs with it nice. And so it’s like, okay, now I have another one, because starting a business in Canada, here’s a podcast story about that. And it can be a resource for people. Instead of having I think a lot of people think having a podcast, you need to have a constantly updated new episodes, new episodes. Whereas if you’re a business owner, like, let’s say an author or you’re a publishing house, the five steps to publish your book, that doesn’t have to be a continual series. It can be a limited series. Boom, right there. And then you’re like, hey, here’s a free resource. Instead of having to read the ebook, you can listen to someone, talk to you about it. And that just adds more value to the package that you have.

That brings me to another really serious question, since you brought it up. Right. Podcasting is much like media in a sense that the more downloads and more views, the more credibility. But to your point, I think you’re making a valid point. Why not make micro podcasts like a podcast that has not episodes that live on forever? But maybe it’s just ten episodes and those ten episodes are going to cover a particular topic. And it’s evergreen, right? It’s evergreen topic that’s always going to be out there. So if someone is searching for it, they could find it and get value from it. You’re talking about making micro podcasts, so your business running on it. Is that something that you’re doing right now for clients?

So I do it for some clients, actually. I have a client in Macedonia, which is really weird to say up in Canada I’m working with. So it’s weird. My clients come from are all international. I don’t think I have one Canadian client, which is really weird being in Canada, not focusing on my own Canadians. But podcasting is larger outside of where I am. So I have clients in France, Australia, America, of course, because you guys devour podcast like it’s no one’s business. And then I just signed this guy from Macedonia. He was a guest on my podcast, actually, and that’s how I use my main podcast, Investing Yourself, the Digital Entrepreneur Podcast. It’s a lead Gen podcast. I’m not concerned about the downloads I get because the purpose of this podcast really one, was for me to learn how to be an entrepreneur because I’ve come from a nine to five, never had any entrepreneurs in my life. But looking back, it’s like, oh, no, he was an entrepreneur. I just didn’t know it at the time what an entrepreneur was. I thought he was a salesman. But looking back in my life, I had a lot of friends who were entrepreneurs, run their own businesses, multi million dollar businesses, without me even knowing it until I started talking with other people. So he has three podcasts that were in the process of developing, which is really weird. Usually it’s either one or three podcasts when I get a client. And so we’re developing his personal branded podcast that helps him going to make him a thought leader in his industry. We’re doing his business podcast, where it helps grow his business’s brand, but also his clients who are part of it. They get that free promotion from his listing, and he takes care of all that. And then he’s written a book that’s in the current process of being published, and we’re going to be doing a limited series on each chapter of the book. I think there’s seven chapters. We’re doing nine episodes, an intro and an outro the trailer and the post thing, and then the episodes for the chapters. And that’s all it’s going to be. And it’s going to live on the website for the book. So if you go to the book’s website, you can listen to the before you buy the book, you can have the choice of listening to the episodes and saying, you know what? I want to learn more about this. Okay. I know I’m learning this in chapter two. So it’s kind of like that treat before you buy. And having those micro content is like having those microgreen, like you said, those green content on YouTube or on the articles on your website because they’re always going to be there. So having Evergreen like if I have that thing, I’m like, oh, you want to listen to a book about lead selling? Well, here’s a podcast. It’s actually the whole book in podcast form, but it doesn’t go into as much depth as the book. But you can see as a tease to buy the book. And we’re testing to see if that’s going to work out. But I see no reason that it wouldn’t because it’s just going to lead to sales. Yeah.

I mean, it’s an interesting topic because obviously you have audiobooks and audiobooks and podcasts. They’re very similar, but they’re different, right?

Yeah.

Talking to someone, communicating tonarally you know, eye contact, all that is a little bit different than just reading from scriptures of a book. So you’re kind of bridging the gap between the two and you’re doing a test. You say it’s not a proven concept, but you’re proving it as you create it, right?

Yeah, that’s what we’re doing. We’re running with it to see if it works. Like this is another opportunity for podcasters authors to increase their knowledge, increase their wealth. Because if you say you have three podcasts as an author, oh, that’s impressive. Now, whether or not they’re all active or whatever, it doesn’t matter. You can say, look, here they are. There’s proof of concept. You can listen to the podcast here and here. This is where I talk about being a thought leader. This is where I talk to other industry leaders and I show my authority. And then you have here’s my book, which just shows I actually know what I’m talking about. And having those three things is amazing. I’m also in the process of building two networks, two podcasting networks and kind of media networks at the same time with a company in Tampa called Next Gen Sports Network, where we’re building out. We’re starting with a bit of the USC MMA. We just signed with a local MMA company that we’re going to be handling all their media and the owner of the company, he’s going to use the brand, his ability to get sponsors because that’s what his business is. He’s a lead Gen for sponsorships and selling sponsorship. We’re on the Dabone, I think, largest radio station in Tampa, where we got the Bucks credentials. So we’re going after the Tampa Bay Buccaneers. We’re doing a whole bunch of things. But also he wants to work out a podcast network so that he can sell from his Guerrilla Marketing Company, which is his primary marketing company, that he handles marketing. He’s adding like, hey, you can now be on podcasts and access to that market as well. So I’m now not only producing their podcasts that they already have in house, but also doing talent acquisition to get talent in the podcast because I want to help get podcasters paid. So I’m building that network for him. And in France, I’m building another network that’s completely different. That’s just brand building because it’s for a startup incubator. So he wants all the businesses inside the incubator to have their own podcast so that they can use it for lead generation as well as establishing their authority and having this kind of, like, historic of when it does end up being bought, blowing up, you can see, like, hey, here’s all the struggles they face. Here’s some information about them, and it just grows that way. So I’m always in the process of trying to reinvent new ways that can help podcasters, because you never know what works in one industry is going to work in another industry.

Nice. So this is rewind back. I mean, remember when we first came on this podcast and I was saying, you’re the Mogul boss? And you like, oh, no, my God, he was being all modest and shit.

I’m Canadian. I’m supposed to be modest. I’m the most narcissistic person in the world, but I come from Canada of humble beginnings. So I can’t be all that narcissistic. I have to let my work talk for myself, and then I can be narcissistic.

You just listed up this laundry list. I’m sitting here. If I’m the audience listening right now, I’m just like, didn’t this motherfucker say earlier on the show that mogul? Thank you. So, I mean, obviously you can see why I’ve named this man the Mogul boss, right? So let’s continue on and move forward a little bit, right? So all the things that you’re talking about, it has to be systematic in some sense. So what systems do you have in place to manage all these tentacles?

Paper is one. No. Most of my ideas, like, if I’m lying down, I have a pad of paper in every single room of my house because I never know. I don’t like writing it on my phone because it will just get lost into the other space. So writing it down, it’s a constant reminder. I see it. I’m like, okay, I have to come back to that. I daily Journal as well. So there’s that. But running everything, it’s one email address for all the businesses. Everything. If you want to get in contact, it’s one email address. And I send out from other emails. But if it’s like specific business, it’s always that one email so that everything is in one place. Like, even my family sometimes send me a wrong email. I’m like, no, I forward it back to the proper email address and then I call them. I’m like, no, you’re only supposed to use this email address because if not, your life starts getting panicky and everywhere. So you have to align your life to the simplest possible thing. Find one thing. But I use that peer for my handle the Podcasting stuff headliner. I hire out when I can. Because if you’re running 13 different things, if I can hire someone for the advertising or making simple templates or stuff like that, I’ll hire someone and they do it. And then it’s like, okay, I just copy paste it. Google Forms does most of my thing. Like, you use Google Forms. Google Forms is a lifesaver. I’ve done it for about made about a dozen forms for myself and other podcasters for guest intake, but also for podcast intake if they want them. Like, if you wanted to be a guest, right? You’re like, oh, they’re like, oh, I want to have the essay, grab the boss, Uncaged himself on my podcast. I send them a form and say, Here, fill out this form, fills out. It tells me how everything that’s the thing. Like, is it going to be worthwhile for me being on the podcast now, for me, myself, I love being on any podcast because I just love talking about podcasting. But if you’re my client, you may be looking for specific niched podcasts to be on. So I create a database of podcasts that I have access to. So when my client goes, I need to be on a podcast. I just go over. I’m like, okay, what kind of podcast do you want? And they’re like this. I go through my list, I’m like, okay, I have five. I reach out to them, I’m like, hey, I have this guy. This is the story. I do the branding for the one sheet and all that for my guest. Send it to them, and it’s done. So I have all these little databases everywhere for me that I’ve created using Google Forms. Or is that peer handling stuff? Or just when I started my second podcast, Investing Yourself, the Digital Entrepreneur Podcast, I was still working on Nine to five. So from Nine to five, I was working luckily, like, Covet hit. So I was like, hey, I’m still at home. So it’s a little easier. But I had to figure out how I can record 21 episodes as fast as possible, get them processed while also not being completely exhausted doing a nine to five. So I couldn’t stay up until, like, 04:00 in the morning to work the next day because I would be dead. So I use canonly. And I go, okay, I’m recording as many as I can in two week period. And I would just blast out asking people, the minute all 21 were open, I closed the link going, it’s closed. And some days I did five podcasts in a row, 45 minutes, podcast episode. So it’s boom, boom, boom, nearly back to back, usually with 30 minutes in between, because I was stupid then, but I get all of them. And then the following week, when I had none, I would just edit. It would just be me sitting down in my studio, editing, editing, hating my life because it’s editing. But now it’s like, but then it’s done and it’s for nearly 21 weeks. I have no worries because my podcast go out and I’m done. I can concentrate on other aspects. Promotion, getting clients when it’s coming close, do another two week binge. Boom, done. My life is like a constant cycle of that. Luckily now no longer working the nine to five. So I now do Tuesdays and Wednesdays, and I just let that roll for forever because I usually get one to two podcasts because I’m so far ahead. I’m already scheduling season three, season five, and we’re just releasing season three. It just began. So I’m always like at least one season buffer just in case. But because as the compounding interest happens with your podcast, as you get on other podcasts or people message you because they start finding your podcast, it starts jumping on or someone’s listening to your podcast and like, oh my God, I know my brother Bill would be great for this podcast. Send it over. I’m like, you should be on this podcast. And I get those things. And I’m like, yeah, it’s going to drop when it drops. At this point. I’m like, it just drops when it drops because I’m so far advanced. But I try and work it with the guests. Like if they have a media drop or they have something big coming, I’m like, yeah, let’s ride the momentum. So tell me, when you have this new product dropping and this can be part of your promotion and that’s worked out. And I’ve rescheduled some guests and episodes, but you have to have your systems in place for each podcast. It’s unique or for each business, it’s unique. And if you don’t have something in place that can manage that at least a funnel or flow, you’re going to get overwhelmed and you’re just going to burn out and you’re going to be, fuck this. This is not for me.

Yeah, definitely. I mean, it’s so crazy and it’s coming to the podcasting. There’s so many similarities between what you’re talking about and kind of like, we’re in BossUncaged right now. To your point. We’re so far advanced with our episode. We’re like 60, 70 episodes behind where we are right now. So we have that much content to release into the next year. So with that, right, I mean, to get to the point to where you are, somebody may be listening and be like, okay, this guy, he’s a mogul. We obviously get that right. And maybe he’s a mogul, maybe he’s an overnight success. But in reality, how long did it take you to get to where you are?

Six years. Six years to get understand the industry, understand what works, studying other podcasts, listening to other podcasts, talking with other podcasters about podcasting and looking at other industries to see how they’re growing their business and seeing if there’s something I can do, what they’re doing, how can I manipulate it or bastardize it to work for podcasting?

Nice.

So this new thing that I’m doing with the network, it’s reminiscent of what my buddy did. He made a shit ton of money. The bastard. He used to do advertising on websites for video games. Okay? So he worked with the company that made World of Warcraft. I think it’s EA. I don’t know. Like, he worked with EA, he’s worked with Warner Brother Media. He’s worked with all these major companies or Wizards of the west or Wizards of Warlords or whatever they’re called. He’s worked with all these amazing companies and he would literally go to them. He’s like, what’s your marketing budget? They’re like, we’re paying X amount per click. And he’s like, okay. And then he would go to websites that are in the nerd industry or anything like that. He’s like, hey, I want to buy up your real estate for your advertising, and I’ll pay you this amount for it, and you just show this ad. And he’s like, okay. So he was doing two sites. They would come into his business as real estate so that he could sell advertising against it, and then he would go out and buy the real estate, buy the properties that need to be sent, the ad space and all that. And he would just connect the two. It was just the connector, the middle man. And he was just taking the time away from the business execs and the media and the buyers and all that, because they don’t have time to go to these little websites, organize the contract. But if I can go to a central person who has a network of, let’s say, 100 websites, and I know they can help generate $1,000 per website, and it’s only going to cost us X amount to advertise with them. Yeah. And on the flip side, for the website owner, they don’t have to do anything. They have a check come in. They know every 30 days they’re getting paid X amount because of the pre bought ad space. So I’m thinking now that I’m building up my network of podcasts and not for advertising, I’m like, Damn, I’m becoming a middleman just like he did. And I’ve always wanted to do that easy fucking money, because it is easy money. Like, if I go to an Advertiser and be like, hey, I have 30 podcasts that generate over a million downloads per year, and monthly it’s at 500,000 or something. I don’t know. Like, math is not my strong point. I have computers for that. But I say they get this. And if they’re going rate is, let’s say $25 per $1,000 and I generate an episode and I’m generating triple that number for each episode. Then I’m getting my podcasters a certain amount of money per episode for have this ad space on it. So they’re making money. So now their hobby and is starting to generate revenue for them, and they feel better about themselves because they’re like, oh, my God, I’m getting paid. So they’re going to hopefully invest into their podcast, get it better. I’m getting paid because I’m doing this little thing. I had this great connection, and if I keep getting them more money. They’re going to pay me more money, which means I can run ads to go buy, get more property for my podcasting network, to spread more money out and make more money that way for everybody involved. That’s what I think. And funny enough, no one is doing it. And I’m like, Why not? But it’s also maybe someone didn’t have the balls to do it. Now that I said it, there could be 20 people like, I can do that and I’ll start doing it. But I’m not worried because there’s over 2 million podcasts out there. So the chances of me getting all 2 million podcasts that are launched today and I think we’re growing by at least 100,000 a day or something ridiculous. We’re growing exponential. People are jumping on starting podcasts all the time. I’m not worried. It’s an evergreen network because podcasters will always need monetization if they don’t know how to do it themselves or don’t want to have the time to do it. And businesses need to sell their products. So if they know they can come to me and I’ll solve both of those problems, they’ll come to me if they know that you can solve it or someone else who’s listening, that just steal that idea and will become the guy named because they understand it better. Or they go after local businesses and do just local instead of international. So it’s a great way of just learning, taking things from the past and bastardizing them and trying to see if they work in your industry. It’s all about test, trial, and error.

You brought a pass a couple of times and you keep your word choice. So talking about past, if you could time travel back, right, and whisper in your ear at any younger age, what words of wisdom would you give to yourself to change anything?

I don’t think I would want well, I would say, stay away from that chick in 2010. But that’s another story that’s for another reason. No. Got to throw in humor every once in a while. Actually, I wouldn’t, because without everything that’s happened, I wouldn’t be where I am today. So if I started this five years ago, would I be still at the same point with the same connections and the same people in my life, or would it be somewhere else and I’d be not as happy right now? I’m like, sure, happy. I woke up and I’m like, Hell, I’m talking to someone who’s going to Greece in like 5 hours. We finished. He’s like, okay, I’m going to Greece now. I’m like, oh, yeah, you can literally drive there. I got the opportunity in October to go to a huge media event. My first ever media event. I’m podcasting six years, never went to a media event. Had an interview in February, and he’s like, you’re coming in October? I’m like, okay. And so I’m going to France in October to a huge media event. Never going to happen. It never happened to me before, so it’s like, Holy shit. Now I’m actual media. I won a podcasting award earlier this year for best business podcast. And I was like, I’ve listened to the other podcasts. They are way better than mine. They are head and shoulders above what I do, but I won it. And then I won another award, more of a joke kind of award for a podcast that was celebrating its hundredth episode. They’re like, we’re putting on an award ceremony. Every previous guest gets an award. I think I got the best fish kisser being Canadian. And if you don’t know anything about Canada, we have a province called Newfoundland, and they have a thing called being screeched in, where you take their homemade liquor, you know, their moonshine is called screech. Everybody can make it. You take a shot of screech and you kiss a cod. Now, I’ve been in the airport. I’ve never been in Newfoundland fully. I’ve been in the airport while I was traveling, so I’ve never been screeched in. So for me, I was dying of laughter when I was called the best fish kisser or something like that, or fish, something with fish and kissing involved. And I was just dying of laughter because it reminded me of that Canadian tradition. We have some weird Canadian traditions, like up in Yellow Knife. You can pay. I think it’s $150 for a shot of alcohol with an actual mummified tow in it. But here’s the caveat. If you swallow the tow, it’s I think a $5,000 fine and a night in jail. And there’s been three times that we’ve lost the tow. I guess they just go down to the local Cemetery. Just chop off another toe replace. This is our frontier type place. This is up north where shit is boring as all hell. It’s like night for a full day. I’ve been up there. It’s gorgeous. Like, the people are awesome. And you have to have a sense of humor living up there because it’s not the city. And the people are just like simple life. They’re like, I met a Jamaican guy, was my taxi driver when I landed in Yellow, and I have to take me to the airport straight from Jamaica. Like, heavy Jamaican accent. And I’m like, obviously, I’m white as snow, and I’m in this car with him and he’s talking to me. And I can’t understand why a man who is from the Caribbean or Caribbean is in a place that actually gets colder than the North Pole sometimes. And I’m like, you went from beaches, beautiful beaches to Rocky, ice cold Arctic. Like, we’re above the Arctic line here. This is not oh, yeah, I’m just going to the summer cabin. No, the summer cabin is like two or three days. That’s it. And I’m like, I asked him and he’s like, I just came one day and I never left. And I’m like, I’m coming and I’m leaving because this is too fucking crazy. Like, I went during the 30 days of sunlight. I was up there during 30 days of sunlight. Imagine leaving your place at 03:00 A.m. Thinking it’s 03:00 P.m., because that’s all it is. That’s how the sun is.

Yeah, that’s crazy. I think you brought up another point earlier as well. You were talking about your background and obviously being that you’re a mogul and you understand business so well, not coming from entrepreneurial background. Somebody has to be there. Was it like an uncle, an aunt, somebody that you could think back that you’ve gotten some of your entrepreneurial hustle from?

I would have to say. So in my direct family, look, everyone has family that works for the government, family that worked for financial institutions. And I would say probably the closest entrepreneur in my family would have been my father. He worked life insurance for major financial institutions, but it was based on Commission. And he would be dealing with these multi millionaires and billionaires to protect their generational wealth, help them create generational wealth by using insurance to offset capital gains and blah, blah, blah things. So he was an entrepreneur under nine to five because he would have to work varying hours and he would have to go out and get sales and stuff like that, just like an entrepreneur. But it wasn’t true entrepreneurial ship. And I’ve read that I’ve always had that I don’t want to work for someone else. I was like, I’m going to start working, but it’s a means to the end. I’m going to have another job and I’m going to build my own company and I’ll be the next Bill Gates, Warren Buffett, whoever you want. But I never took that step. That step never came until a major life event that really kicked me in the gut. I officially burnt out at the beginning of 2020, just before we went into lockdown. So at the end of 2019, had my first break. Blew up at my family over Christmas decorations in November, deciding who because my parents downsize. So we were deciding which child my siblings would get, which Christmas tournament to keep it in the family. And I just blew up for randomly, randomly blew up. And my mom is like, Something’s fucked up, something is wrong. You need to go see the doctor. So go see the doctor. He puts me on antidepressants. Two months later, still not working. Still a miserable person. Like just hating myself. Just £300 wasn’t happy. Life was shit. But I’m like, yeah, if I continue, my job is killing me. He’s like, okay, we’re giving you two months off. Luckily, I hit therapy. Like, the first week I was off, I had therapy. I was really lucky the therapist had time. So I did weekly therapy sessions for about three months, then went to bimonthly and monthly. And then now it’s whenever I need. And therapy is the number one thing you need because we all fucked up trauma in the back. And if you don’t have someone that can lead you through the trauma and teach you how to deal with the trauma so that it doesn’t bother you, you’re only hurting yourself. I used to be like, no, I don’t need therapy. I’m too good for therapy. And it’s like, no, fuck that, I need therapy. I’m a fucked up individual. Like, everyone’s fucked up. Everybody has their trauma. So I did that. And then with my two months off, I started drop shipping. Started popping up. I’m like, what the fuck is drop shipping? So I started investing in that. I’m like, Holy shit, you actually can make money on the Internet. Started like, just deep diving affiliate marketing all this, but never really found anything that was my passion. And then I decided near the end, it was like, okay, I’m going to learn from actual entrepreneurs. So I started interviewing them, starting my company and all that. So I guess the bug was always there to make my own money. But I just never had the idea or the framework or never really sat down and talked to anybody. How do I do it? And so it was just finally I did it in the November of 2020, launched Investing Yourself, did a 30 day plan. I was like, I have 30 days to launch this podcast. So I have to record the episodes, get the website up, do all this, and then launch in the 1 December just put that deadline on me. And I just crushed it. And then in March, 1 of my guests was like, hey, can you help me get on other podcasts? I’m like, sure. I was still kind of like, Well, I guess I’ll never be the entrepreneur. And then two days later, he comes back to me because I had mentioned he should have a podcast. He’s like, hey, I want to do a podcast. How do I do it? I’m hiring you. What do we do? What’s the cost and all this? And I’m like, okay, here’s the deal. And we just did the launch. And he’s now top ten. He’s number nine in Australia all time and number eight, I believe, in New Zealand all the time, as well as, like, Sylvania and other places like that. And he’s in the top 100 there. And I was like, Holy shit, we did that in two months now. Okay, let’s wrap it up. And now it’s like, whatever. Before I get him to do something, I tried on mine, and if I get even, just a little bump of a download, it’s okay, this is what you need to do. Because he’s a millionaire investor. He has the money that I don’t. He has the capital to invest in it. And I think with the podcast, his book and his courses, he is already cleared six figures nice for his business. And it’s just growing. He has another course that he’s inlayinginto his funnel, and his podcast is just pretty much telling you how he’s doing it so that you can be like, oh, shit. And his book costs like $799. I’ve read The Rich Dad, Poor dad, and this is probably a better updated version for our generation.

Nice.One thing that you had brought up that I’m going to pull back out based on on what you just said was that you talk about your family to a certain extent, and you’re saying you blew up during Christmas over ornaments. Right. And then your mom was saying that it’s time for you to kind of get some medication or go talk to somebody, get that shit figured out. So let’s fast forward a little bit. How are you juggling your work life with your family life now?

Great. So it took a while to get that figured out. My family lives about like a 30 minutes drive north of me. That’s where my parents live. My brother and my sister with my nephew and my brother in law live. So I do about daily calls with my brother. He lives with paranoid schizophrenia. So he needs that constant just like, no, you’re alive. No, you’re alive. Know your life. So I have daily calls with him, usually bi weekly calls with my nephew. Face timing because I don’t get to see him all the time because I don’t have a car and drive it’s 30 minutes. And I’m not doing an hour worth of public transport to go see him. I love him, but I’m not dealing with the crazies on the buses. So I FaceTime them. And it’s the cutest thing. When he face time, you say, I love you. He says, I love you. I get a hug, and then I go, okay, bye. And it’s not okay, bye, bye. You get that long usually when you’re with your mom or something. No, it’s okay. By click the buttons press before I even get the word buy out. So it’s like, it’s refreshing. I got a text after from really sorry, because I didn’t even get to say goodbye to anybody else in that. Who’s there? It’s just he says, bye. It’s ending. We move on now. And so that simplicity is great. So I FaceTime with him at least, like I said, bi weekly or as often as I can. And I visit my family at least once a month or I have my brother down with me for a weekend. That’s all it is. I live by my calendar. I can’t remember one of my someone told me that, and I can’t remember who. I regret it. But it’s their calendar is their life. If it’s not in the calendar, it’s not happening in their life. I live by that now. My parents are like, okay, we’re going up north to the cottage on this day. And I’m like, okay, give me the dates. What do I have to schedule off? And then it’s in my schedule so nothing can be booked. Then you have to just plan your life out as much as possible. But don’t constrict yourself. Allow yourself to have that time to be creative, to go for a walk if you can. Like, I do daily walks when I wake up and then usually around 05:00, I start getting antsy because I’ve been editing or I’ve been emailing or I’ve been doing not fun stuff like job required. So I get up and I do a 30 minutes walk. Just walk to the local Tim Hortons, which is like a Starbucks, Dunkin Donuts or coffee shop, get myself an ice cap and walk back. And that’s a good close to 5000 steps just there. And it’s like, all right, getting my 10,000 steps in, I feel good and it gives you that energy to jump in. Plus, you’re like, you’re walking is beautiful. You see the beautiful women, the beautiful men depending, and you’re just having this great day and you look, everybody loves who they love, but yeah, so it’s the stop and smell the roses that we get. I was told my whole life, stop and smell the roses. I can’t because I have to get the job because if I’m not on time, they’re going to fire me and then I’m screwed. And then when you become your own boss, you’re like, I can do whatever I want. I was messaging with a friend and because of COVID, we’re like, we have to meet up and get backs and all that. And she’s like, I can’t wait to go on the walk with you. I’m like, I’m looking forward to it too. I just have to get the time off for my boss. And I’m like, Wait, no, I am the boss. I can get off whenever I want. You tell me when we’re going for the walk and it’s just like, wow, that just feels great. I don’t answer to anybody but myself as long as my clients work are done, that’s all.

Nice. I think you brought up a couple of different things. Let me unpack it. I mean, earlier on you were talking about you were £300, and obviously you’re not £300 now, right? You’re also talking about doing, like, daily walks, daily routines, and you’re talking about your highly scheduled. So I want to know with all these different facets to your day, right? Because obviously working out must be part of that. What does your morning routines look like?

My morning routine is my alarm goes off at 07:00 and I yell at it because no one wants to wake up at 07:00. Anybody who says, yeah, I did the business a billionaire mindset and it changed my life because waking up, 07:00 is the best. Waking up at 07:00 is the worst because it’s 07:00 in the morning. Everybody remembers. It’s like going to school. It’s like no one wanted to go to school. No one wanted to wake up to go to school at 07:00 and that’s what it is. So I get up. I usually grumble for a good 15 minutes with myself to get out of bed. My other alarm goes off, say, okay, now it’s time to get out of bed. Out of bed. I throw on pretty much shorts or pants, T shirt, go for a walk. I just like, let’s go. Obviously drinking some water. Usually I have a picture because I’ve been podcasting the night before. So there’s a picture in my studio and I tell you, just grab it, drink it and walk out the door afterwards, just least amount of resistance possible. Get your energy out first, come home. Then I have three brain acts that I do that I don’t pay for. They give you free training. So I just do that. Then I do about finish that, then do some meditation. Just like breath work. And just like either from the Iceman when Hoffman his thing or it’s just sitting down listening to meditation, YouTube video or something that I found. And then there’s the workout. And my workout before was like a three day workout, like work, work, break. Now with my trainer, it’s a seven day a week and each day is a different part of the body and he’s trying to kill me. I dropped most of my weight. I dropped about 40 to £50 by fasting and just walking, that’s a drop. And then I dropped an extra like 30 to £40 because I’m down to about 220 now with my trainer and his work workout. And all I want is like that Vin Diesel body from Fast and Furious, the first Fast and Furious, where he’s not completely like ripped to shreds. But if he forces the stomach.He’s got the ABS.

He got the bulk.

He got bulk to it for sure.He’s got the bulk and he still looks cuttable. You can still cuddle with him. A woman is not going to be like, wow, you’re a rock hard. Like if you cuddle the rock, it’s like you’re actually cutting a rock. I want to be able to be like, okay, it’s still cuddly because I’ve always been the cuddly guy. So going from cuddly to rockhard is going to be a little difficult for me because I like to cuddle. No shame in that. But my trainer, the guy who owns the company, who was my first trainer, he’s a skinny guy. He’s not shredded, but he’s toned. And that’s why I wanted to go with him, because he has the body that I’m like, okay, I’m good with that. Now I’m working with one of his colleagues, like one of his trainers. And this guy is like the rock. He is like muscle. Like, I don’t know if he can actually clasp his hands together. The guy is super great, amazing. He’s encouraging and all that. But just when you look at him, you’re like, I’ll never get like that. I have no desire to spend 3 hours a day in a gym pumping iron just to have these bulking muscles. That’s not me. I’m too lazy for that. I’ll admit it. I’m lazy. I look for the easiest solution. Like, how can I get something done the fastest, easiest way? Work harder, work smarter, not harder is my motto. And so I see him and I’m like, then I skip the workout and I’m like, he’s going to kill me. I don’t want to die. I’m too young. I do the workout and I’m dripping a sweat. Like, right now I’m dripping a sweat because I have this giant light on me and it’s humid as all Fox here in Montreal. But I’m literally like, sweat is pouring down. The shirt I’m wearing is usually like there’s a giant Oval of drench, of darkness, of just sweat and anger and everything leaking out of me that I used to finish the workout. And then afterwards I feel like I shower, do the cold shower. I do my warm shower because I’m not psychotic. People go, oh, I have a cold shower. I’m like, good on you, never trusting you alone in a room. But I do have my regular shower, warm shower, like a normal human. And in the last two minutes, it’s just like cold just slowly go into the cold and you’re like. And it refreshes you because the warm relaxes you. But the cold just like starts waking everything up because your body is like, Holy flat, this is cold. And then you just jump into the day and it’s like, okay, today is going to be editing podcasts, setting up bad automation or talking with clients, reaching out to other clients, or just, oh, I have nothing planned for the day or I’m being a guest on a podcast. Sometimes I’ll just sit down for 2 hours and watch a movie and be like, okay, this is the movie I’m reviewing for one of my other podcasts. Like, I also manage a stock market group for beginners that’s at 50K and answering their question. I know nothing about stocks. I’m really admitted I know you buy low, sell high. That’s the basic of my thing. There’s shorts and longs and a whole bunch of other things. And then you got the AMC Diamond Hams. And don’t even get me started on crypto. But I’m in this group because I’m helping with them, build their engagement in the group, build a podcast network that they’re building as well. So I’m in there looking for stocks because we do a week every Wednesday we do a stock breakdown. So we find three stocks and we go, okay, these are the three stocks we’re going to break down. So I get some animation for the show and all and we go live and I host that so that the other guys can just concentrate look like the badass knowledgeable people they are. And so each day is like, some days are really similar. Some days are completely new, but generally my mornings, like I said, I’m up at 730. I’m starting work about nine, and then nine till noon is usually a whole bunch of work, then break, and then it’s just my afternoons or whatever I want. It’s either more work or am I just sitting on my ass watching TV?

Nice.

Living the life.

So I think based on what you said, one thing that calls out to me is, like your intellectual side, you have an opportunity in the morning to launch a mind app. So my next question is a three part question based upon your intellect. Right. What book have you read on your journey to get to where you are? The second part of that question is like, are you reading any books now? Are you listening to any particular audiobooks that you want to recommend? And then the third question is, because you’ve helped authors, have you had opportunity to publish any of your own books?

All right, so this is fun. So books I’m reading right now I’m reading “Tools of the Titan” by Tim Ferriss.

Nice.

Where it’s pretty much it’s a monster of a book, right? Yeah. I have the four hour work week reading that, like currently reading. I’m rereading the “Four Hour Work Week”, rereading “Think and Grow Rich” and “48 Laws of Power”. Those are the three books I’m reading right now. I have a dozen or so business autobiographies or biographies in my library, then biographies of just random people like Kevin Smith, who’s just I think he’s a freaking God for how he turned his one movie that he was massively indebted into this mega Empire. Like, just think about a guy sold his comic books to finance a movie, and now he has his own comic book shop, his own podcast network. He has a cinematic universe, and he’s just a humble nerd.

And he also has Salon Bob as well. So don’t forget Sally.

Yeah. He also is this incredible actor who’s been in so many different silly movies, books like that. But right now I’m rereading the four hour work week reading Tools of the Titan. Like I said, Thinker Grow Rich and the 48 Loss of Power. So they’re the books I’m reading right now. And usually I try and complete a book a month, but I always have like four books you want to go at a time. So sometimes I end up finishing four in a month because I do spend like, I try and take about an hour, 30 minutes to an hour a day to read at least. And I’m a voracious reader. I usually ask my guests the same question, what book for entrepreneurs would you start? And I just add that to my list of books. I don’t have a list of movies I watch. I have a list of books I read. What I would recommend would probably “Money Grows on Trees” by my client, Lloyd Ross. The only reason I’m saying it is because he breaks it down. It’s like 20 pages, I think. But he breaks it down into a simplistic way for you to start a side hustle like he did and use that money to invest like he did. And then that investment help you reach that freedom that you’re looking for. So he uses active, passive and then another sort of money so that you can grow your own tree and live off the fruit. That’s what it is. He’s growing his own money tree because we were told that money doesn’t grow on trees. But thanks to the Internet, it actually does. If you start a business online within two to three years, you’re clear money because you have no overhead. It’s completely digital. All you have to do is you pay like $15 for the hosting for the domain name a year. So it’s incredible. And you sign one client to $1,000. That’s boom, your hosting is paid for for the year.

Yes, very true.

And have I written a book? So, yes, I currently have one book. I’ve been trying to get it out. It’s written. I just need to approve the final design for the cover and the layout and all that. But it’s just like, okay, I need to find time. I also have two other books in the process of being written, and I’m writing one on how to be a great host of a podcast because a lot of people don’t know how to like when they’re starting out. They’re not sure how to podcast. So I give just a brief. I like doing seven. Seven is best, seven tips and usually two bonus tips about something else. And then I have one on how to use the guest to grow your podcast as well. So I’ll go on podcasts and use your audience to grow my audience either for business or my podcast. So I have those two being fleshed out right now. And then there’s a monetization book that’s working, plus the courses that go along with it. I was trying to use a proper word like parallel, but I don’t know. I have a child yelling now somewhere in the apartment building. So it’s nice.

Very cool. I think one of the things that you brought up is you read four books at one time. And then it’s kind of like why I created the Boss Uncaged Book Club to kind of teach people how to read a book per week. And to your point, you said you read an hour here, 20 minutes, there 30 minutes here, and it adds up if you do it consistently enough to where you can get through a book per week pretty easily. So I definitely commend you for what you’ve done with this reading. It seems like you’re a ferocious reader for sure. So going into another question, it’s like, okay, you have all these things going on. You have all these different tentacles you’ve overcome a lot, right? From your weight loss, like, your mental stuff, to painting these empires. Where do you see yourself 20 years from today?

I actually have a goal, so I’m going to be 36 this year. My goal is to be a billionaire by 40. So that’s my next four years. I have four years to be a billionaire by 40. And it’s just strategic partnerships with people. That’s one thing I learned. Connecting to the right people who are already at that level that you need to help grow to. Before I can become a billionaire, I need to become a millionaire. Before I become a millionaire, I need to at least have a six figure business. So I’m already connected to the people in my chain that are higher up than me. So it’s just building my network like that with my client over in Europe who is amazing. He owns a rugby team as well. I don’t think I mentioned that he owns a sports team. And thinking back, and like, I always wanted to be friends with someone who owns a sports team, and then all of a sudden, he just drops into my life, and it’s like, Holy shit. So with his connections, I know I’ll be reaching out to high level investors, high level people who I just wouldn’t have the regular access to. So having access to these people and being able to ask him those questions be like, okay, this guy answered the question that I liked. I want to learn more about him and just model my life. Kind of like after him. When he got to that point, you hear about, oh, he was an investor in Twitter when it first started. It’s like, Damn, I want to be able to get that IPO. I want to be that type of person to have that in my bio. Being like, he was the early investor in this amazing startup company that ends up being the next Facebook, ends up being the next Google, and being able to add that to your repertoire.

Nice.

And your bio. And people are like, well, he must know what he’s doing. Anybody who’s anybody doesn’t know anything. They’re flying by the seat of their pants, and they’re like, you know what? It’s been working. I believe it. And then they refined it, refinance it, refine it, knows what they’re doing. But when the first initial start, no one knows anybody anything. And no one’s ever an overnight success unless you come from money, that’s the only way you’ll be an overnight success. But even the Kardashians, the most recent one that’s been named a self made billionaire, the youngest self made billionaire. No, she’s not a self made billionaire. Congratulations. She took her small little company, and it’s not worth a billion dollars. But if it goes back to Kim, it was generational. If Kim didn’t have her video and start keeping up with the Kardashians, you would never gotten to that point. Like, Mama Jenner is freaking genius with how she managed that company because it is a company. It’s no longer a family. It’s a company. They’re all employees, and they’re all pretty much all having their own little kingdoms that they’re growing themselves. So it’s like no one’s overnight success. No one is an overnight billionaire. It takes generations to grow, like years. And that and the Internet. Yes, we can do it a lot faster and we can get that recoup that wealth so much quickly, but it’s hard work. My goal is by the end of this year, well, actually by my birthday, to hit six figures. That’s my goal. Even if it’s just like $100,000, I hit 100,000 by my birthday. I’ll be happy. And then it’s like, okay, if I can do that in a year, I know I can buy my next birthday. I can hit a million or something like that and just work that way and use compounding interests and using the techniques I’ve learned from other people to help. Because having this podcast with you, someone may listen to it and be like, you know what? Phil knows what the fuck he’s talking about. I want to work with him. And so I work with this person, and this person actually introduces me. Get me to my next goal, which is I would love to have a Fortune 500 CEO President or something like that of a company on my podcast, because that’s a big fault. I already had Dom, who’s the rugby owner Incubator. Rural startup Incubator. In the world. I’ve had a millionaire on my podcast. I have had a digital marketer who’s worked with the UN on the Paris Accord, worked with the British Health Organization, as well as worked with the BBC to help promote their stuff on social media. And she’s done it all with only having a Twitter account that she barely uses. And it’s like, Holy shit, that’s an amazing win for me. So it’s now okay. What other things? I want that Fortune 500 guest. I want to have someone with a bit more name appeal, like jokingly, Kevin O’Leary, a great Canadian entrepreneur. I would love to have him on my podcast. But hey, I’ll take any entrepreneur that’s on TV that’s one of them are willing to share their knowledge, share their story with my audience. Those are somewhat like I have really focused goals, but also beside them, it’s kind of like the general niche of it. If I can get a Fortune 500, I would love to have the CEO and President of the Royal Bank of Canada, which is one of the largest banks in Canada. It’s one of the top two. You have Toronto Dominion, but it also used to be in the States under States under RBC bank and used to own the PNC arena that the Hurricanes used to play out of the hockey team, the Carolina Hurricanes. So having him on and discussing his story because it’s a super interesting story. And that would be great. That’s the person. But it’s also Fortune 500 company, Kevin O’Leary, entrepreneurial, movie, TV star, or someone. I’ve already had a couple of disruptors of the music industry on my podcast. And it was just so fascinating because I have a lot of musicians in my friends because I love the creative. I cannot be creative at all. Writing is difficult for me. I sound like I’m killing an instrument if I play it. And that’s even the simple. Like the pipe flute where you just the triangle. It sounds like murder. I’m playing the triangle. It sounds like murder. And I can’t draw to save my life. But I love creative because I think without the creative people in our world, we wouldn’t be able to have any fun. We would be very boring and probably all be like Donald Trump, to be honest. Every narcissistic, egotistical bastards. Again, not to get political. I love everybody. I’m Canadian. All that Razz and basil.

That is hilarious. So I think based on everything that we talked about so far, you talked about systems, you talk about life, you talked about moving forward. And I think you started talking a little bit about applications and software. So I just want to bring that back up. Tell us, what tools are you using as far as software and applications that you use on a day to day basis that you would not be able to do what you do without.

So biggest thing is Audacity. I wouldn’t be able to edit my podcast with Audacity. It’s a free software. It does its job. It’s simple to use. It’s not complex. So Audacity, day to day sent Fox for my email list. It’s a free thing, actually App Sumo. There’s so much free stuff from App Sumo and also follow their YouTube channel. Also, Noah Kagan, his YouTube stuff, he does a lot of great stuff for entrepreneurs. And just watching that, it’s like, Holy shit. Yeah, you’re right. Anything is possible. This guy started an $85 million company from the garage and he’s now showing you how he’s done it. But yeah, they have a full suite of stuff that Creatives can use for free, like King Sumo for contest. I’ve used that for a few of my clients. Like I said, send Fox for the email list. I host podcasts on both BCAST and podcast co. One is for my clients and one is for my personal stuff. Just my personal podcast, keeping them separate. And Zapier. Zapier is coding without coding. It just connects everything so simply. So when my podcast goes live, it automatically grabs the audio file or the image file and sends it to Instagram for me. And I don’t have to worry about it. It’s done for me. So it’s like, yes, nice.

And I think anybody that’s heard me on this podcast before, I’ve always preached about Lifetime deals. So you just lifted off like five different lifetime deals. And it’s kind of like that’s where it really is. People really need to understand that. So I’m happy that you brought that back up. So going into, like, final words of wisdom, right? Let’s say I am 35 years old, right? And I’m about to leave corporate America and I want to jump into becoming an entrepreneur and maybe I want to do it through podcasting. What words of wisdom would you give to me?

Just start. Just fucking do it. Look, life, you have 100 years. That’s how I look at life. Before our parents generation was probably 85, but our generation at 35, we’ve seen people pass 100 light. It’s not a rarity anymore. When someone says, oh, someone’s 100 years old, yeah, we know. Tell us when they’re 120. Like, that’s where we’re at. Because so many people are hitting that milestone now. So I look at life as it’s 100 years. You have 100 years. If you’re 35, you’re in the second quarter of your life, you still got two more quarters to go. You’re not at 50 yet, so you still got a few years left in you to go hustle and go hard and go lean like eat ramen noodles if you have to, downsize your apartment if you have to. Like, if you really want to end up when you’re 50, owning that fucking Nick mansion, being the boss that you always envisioned yourself, just fucking write down what it is that you want. Manifest it is pretty much the best way I can say it. The more you believe in it, the more you have it written post. Like, right, where do you want to see yourself in five years? Where you want to see yourself in 50 years? What is it that you want out of life? Be as harsh, realistic, but be a dreamer as well, but be precise as well. Like, if you say, I want to make 50 kwh a year by doing what? What is it that you want by doing my passion? What is your passion? My passion is podcasting. Like, if I could sit all day, either record episodes, either being a host or being a guest, and that’s all I do all day, every day, I’d be the happiest motherfucker alive because I love these conversations. I love sharing knowledge with people. And when I’m a host, I look at as if I’m a writer and I’m writing your story that you’re sharing with me. I’m writing maybe a chapter, but it’s a chapter in your book, but for me, it’s a full book. Nice. So that’s my passion. So I know I want to do podcasting. So write out what it is. Write out your dream day, even if you want, and come back to it and go, okay, how can I do at least one thing in my dream day today? And that one thing you keep doing. And then you’re like, Well, I can do a second thing. I got the third thing, forcing fifth thing and pillage from other systems that other people are doing. The world is free. Like anybody says, you can’t do that. That’s copying. Well, no shit. Everybody copied from everybody else. All great works of literature comes back from the Bible. The Adam and Eve story, the ultimate revenge story. The devil gets back at God. How? By poisoning his perfect beings, by having them eat from the fruit, the tree of knowledge or whatever. I’m not really good on my biblical stuff, but if you look at it, Harry Potter and Lord of the Rings are pretty much the exact same story. Or you look at Pirates of the Caribbean and another movie, or Armageddon and Deep Impact, same movie, two different results. Everything is a copy. All you have to do is you go, OK, that works for them. So it should work for me. And you just figure out and when you do, take your time. If you’re going to invest in a system to generate money, invest 100%. Don’t go half ass. Like if you’re paying $50 for a course, do their course and make sure that it aligns with your passion. Just fucking do it. That’s pretty much it. Just fucking do it. Go.Go.Go.

Coming from the words of the mogul boss himself. So I mean, if somebody listens to his podcast, how can they get in contact with you?

So there’s two ways I want you to get in contact with me. Either go to my unicorn, go to my unicorn, jump on and fly away. Go to my Instagram it’s podcast with Phil better Admir, send me a DM and I’ll be more than happy to talk with you. Help you out with whatever you want, free of within reason. But if you want to learn about other entrepreneurs and how other entrepreneurs have started and the struggles that they faced, go to investingyourselfpod.com. That’s my website for the podcast. Season three is coming. It just is rolling out. There’s a lot of great stuff in there. Talk with a disruptor of the music industry. I can’t pronounce his last name. It’s really annoying me, but it’s Nick Artist Republic. It’s this amazing using platform that helps manage independent artists. I have Richard Walsh, who is an investment advisor and retirement planner for over the last 30 years. And he’s built fortunes and lost fortunes in his life that I can only dream of. So it was really great talking with him. And then you have all these other guys and girls who are experts in their niche.

Nice. So with that, I’m going to go into some bonus questions. I think it’s time for some bonus round. Right. So I’m trying to think, which one should I ask you? Because I think you have so much energy and so much inspiration. Right. So if you could be a superhero who would be.

Bad as motherfucker.

Besides, he’s kind of Canadian, but I get that.

He is the Kanak because he has no give up. And if that doesn’t yell the human spirit, I don’t know what does. If you look at every inspirational movie you watch, they never give up. And like, Wolverine doesn’t give up. He can’t because he can never die. He always comes back. He always finds a new and inventive way to fight. He always willing to put himself take the brunt of it. He’s the tank of the team. He may look like this wild beast, but there’s so much intellect behind him and strategy. It’s just like he can switch and be a full on beast and take you apart. Or you can be that guy that he’s sneaking around like a Ninja that you don’t expect it from. Also because one of the greatest actors played him, Jackman, and just brought him to life. Like, I’ve always been a comic book fan. And so seeing Wolverine on the screen for the first time played by this somewhat unknown, and then just seeing his evolution from the first X Men to Logan and just seeing this story and being like, oh, my God, finally we get the Wolverine we’ve deserved for so long. Yeah, it’s just that and I’ve been always been intrigued by Wolverine and the anmaiam claws and the fact that his backstory for the longest time was never told. No one knew anything about him. I’ve always Wolverine every single. This is probably the third time I’ve been asked that question on a podcast. And before the question even finishes, it’s like Wolverine. And they’re like, okay, well, he knows most people him and Haw, because they’re like, well, I could be Superman. I could be Batman. No, Superman is like, he’s our version of Odin. He’s uncorruptible. He’s the perfect superhero. Nothing can hurt him except for this rock from his home country, his own home place. And then you have Batman, who’s just this billionaire with toys. So it’s like billionaire with toys. Yes, but he takes long to heal and he can die. Whereas Wolverine, the only way to kill him and the only way he has died is being cast in animandium. And he’s also a badass. Like, come on, who doesn’t want to be able to go into the woods and survive for years and come out and everybody’s like. Damn, you still alive. You don’t even have a shred of her. Like, how that’s really? All right, yeah, let’s see that.

All right, so the next question is right. If you could spend 24 hours in one day with anyone dead or alive uninterrupted for those 24 hours, who would it be? And why I pumped you on that one. You didn’t have an answer for that one right away.

No, because I have two answers and I’m like debating, do I want to be like this? He’s so fucking wise. Or he’s like, oh, he’s okay. Like, the wisdom is the Dalai Lama. Imagine sitting with the Dalai Lama uninterrupted for 24 hours and just having access to that wisdom that he has just the Buddhist mentality. Buddhism always fascinates me because it’s working on yourself to find happiness instead of like, Christianity is like, I pray to God, I pray to God and then hopefully I’ll get happiness. Buddhist is like, find Iran yourself and then the rest of the world will be Nirvana. So sitting with the Dalai Lama would be amazing. And a channel that I watch is called yes Theory. One of the guys had the opportunity to actually ask the Dali Omar question. Now, these are kids who started like, I think six years ago in Montreal, ended up flying out to Venice Beach because of working with Snapchat, and recently jumped out of a plane on Will Smith’s. Sorry, Bunchie. Jumped out of a helicopter with Will Smith for charity on Will Smith’s birthday. So they’ve done these crazy things and so meeting the Dalai Lama, seeing them because, Holy shit, they met the Dalai Lama. That’s amazing. But Dalai Lama or Henry Ford?

Nice.

Just simply for like, yeah, he was probably not the greatest person human, but his technical know how and how. He revolutionized not just the automobile industry, but industries as a whole. Without him, we wouldn’t have an assembly line and we wouldn’t be where we are today. So just sitting with him, if I could have 24 hours and bring him into the present and say, okay, this is where we are, what ingenious would you do? Because it’s all simple. Back then, you had to make these things out of his own hands. Now we have so many things doing things for us, we forgot how simple things can be and bring it back to that simplicity.

Nice.So obviously you’re a fellow podcaster and it’s always intriguing for me to give the microphone and give the floor to our fellow podcaster. In our conversation, you may have come up with some questions that you may want to ask me. So the microphone is yours. What questions do you have for me?

So this is a question I usually ask my guess. So I’m going to jump into this out of your life. I would love to know your favorite failure that you’ve had, either in business or in personal and the lesson you learned from it and then flip it your favorite success that you’ve had personal or business and the lesson you learned from it.

So my favorite failure, that was my first company, which is not necessarily an epic failure, but it was more so a health failure to where I had a stroke. So I had a stroke in 2018 because much like you, I was always about so many different things I need to work on. I want to build up this billion dollar Corporation and I have all these different ideas and all these different tentacles and I’m going to work them and make that shit happen. So I did that until literally my body said, Fuck you. You can’t do all these things at the same time. So that was like my failure. When I woke up in the hospital and I’m looking around, I was like, okay, I made it past that failure, past that hurdle. I’m going to recover. I’m going to make a full recovery. And then what am I going to do next? So my next is my greatest achievement so far, which is going to be like my life legacy that I’m leaving behind, which is my podcast and my podcast ecosystem that I’m growing and building. Because my podcast is essentially on one hand, it’s a message to entrepreneurs leaving the breadcrumbs, and the other hand is a legacy of breadcrumbs from our family to see, okay, my great grandkids could one day listen to this podcast. And the content is so evergreen that they’ll be able to take little bits of what I’m saying now and who I’m talking to. People like you and grow 20,30, 40, 50 years down the road.

So I fucking love it. One of the things I love about talking with podcasters is the ones that get it using podcasting. This is the first time in history that you can have recorded evidence, if you will, that you can leave multi generations. Before it was a book. And you have to learn how to read and read the book. But everybody knows how to listen, and you now can listen doing anything. So I don’t have to be sitting at my computer listening. I could be out on my Walk, which I do. I listen to a lot of podcasts when I’m walking or audiobooks or anything like that. And now we have this full of legacy. I remember some stories from my grandfather. Both of them have passed away, but it’s not stories from them. I have a recorded episode with my dad. So I get to listen to my dad, and we have a conversation. But not only that, if my dad, like, knocking on wood, passes away before he gets to meet his grandson, my kid, I can go here. You want to listen to your dad, your grandfather, and he can listen to the wisdom that his grandfather leaves.And so hearing you say, like, leaving the legacy for me, it’s like, you fucking get it. You understand the ultimate power that a podcast has because it’s an actual recording, an actual proof, evidence that a thousand years from now, someone can listen to it and be like, oh, shit, he knows what he’s talking about. Whereas we interpret the Bibles or religious books, and it’s interpretation. We don’t have the true meaning, and we don’t know if they have actually said that you have the legacy of your podcast. So if anybody wants to hinge upon your reputation or anything like that, you go, Where did you hear that? Or he said it. And they go, let’s listen back to this episode that he had in five where he said, fuck that, motherfucker, he’s not worth it or this proves the point and I think a lot of the older generation doesn’t fail to comprehend that we are now moving into an age of accountability.

Yess.

Where if you don’t, you can’t get away with it. No, I never said that because the internet lives forever. There’s vast amounts and they’re trying to say it’s fake news or they’re trying to say that it’s a deep fake or it’s not real or I never said that. You can’t say that anymore because you’re being held accountable by your own words. Because we can go to YouTube and we can see the video of you saying it or we can listen to the audio tape of you saying it or we can read it because we have newspapers in this and it’s on the internet and you never run away from it. So I think that’s what I love about podcasting. What I love when you said you’re leaving your legacy like we’re entering this age of legacy and entering an age of accountability and it’s fucking marvelous. It is.

I think on that note, leaving off with the last word being marvelous, I just want to say it was a hell of an episode. I definitely appreciate you taking time out of your schedule and I think this is not the last time you and I are going to communicate.

Oh, hell no. You’re coming on season five already. I’ve already decided season four is unfortunately already booked solid, but season five coming out, I think it’s going to be August, September, nice when we record you’re going to be on it because it’s going to be a fucking fantastical episode because the boss on caged. Let’s go, beast mode, baby. Well, I definitely appreciate you coming out, Phil man. Thanks again.

It’s my pleasure. The pleasure is all mine. I love talking shop with fellow entrepreneurs fellow podcasters so much fun that it is S.A Grant over and out.