S2E50 SA Grant – powered by Happy Scribe

Welcome. Welcome back to Boss on Cage podcast. So today’s show is a bonus episode. I like to do these bonus episodes. It just kind of give you guys some insight, like, behind the scenes what’s going on?

Not only with Boss on Cage, but just kind of like tips and tricks of the trade and to kind of help entrepreneurs and bosses like, you get ahead. So first and foremost, I just want to go ahead and make a quick announcement. Earlier this year, I had reached out and I would just say, okay, guys, we want to hit ten0 downloads. And it was just kind of like the dawn of the compounding effect of when you reach out to your community and you talk to individuals and you started marketing.

So I just want to kind of give you the side effect of that.

Right. So I think it was like, maybe April. I don’t remember the exact date. So maybe March, maybe April. Earlier this year, we hit that 10,000 so fast forward a couple of months.

And I think back then I was being a smart ass and I had made this comment about, yeah, next time I’ll do this, we’ll be at 50,000. So that kind of came and went, and I kind of forgot about it and just kind of moved on with the other things. So today I’ll just check, like, our download stats. And from then until now, we just hit 60,000 downloads. And I’m just kind of like, well, you get to 10,000 to me was like a major milestone to get to 20,000 was interesting.

But the fact that we’re going into the final part of 2021 and we’re scheduled to essentially, we potentially could hit 100,000 downloads before the years out is definitely a mind blowing compounding effect. So I just want you to kind of take that heel. When you start something in the beginning, you will start rolling slow, much like a snowball effect. It’ll start slow. But as it bills and bills and bills and you get more of an audience and you start communicating to your people, you start delivering more value, the compounding effect will start to happen.

And obviously, Boston Cage as a brand is demonstrating that live and direct. So today’s episode we’re going to talk about, well, not necessarily how nine effective interviewee tips on how to be a great podcast guests, not a host, but a guess. So the reason why I’m doing this, because earlier this week or last week, I did kind of like a workshop, and we were talking about this topic, and I think I spent maybe five to ten minutes on the topic to kind of go over these quick tips.

So obviously, on my podcast, I will get to dive a little bit deeper and give you a little bit more insights of why I’m asking for you to do these particular things as you become a guess, not just a guess. On Boston Cage but a guess on any podcast.

These are just the rules of the trade, but they should help you on that journey. Right. So first tip number one. Right. And I’ve titled this one like the pre show checklist.

First and foremost, I know there’s a lot of a type personalities type personalities out there, and we like to control things, and we like to have things done the way we want them to be done. But we have to be mindful there. We’re going as a guest on someone else’s show. And when you do that, you have to understand that it is not your show. It is the hosts show or the co host show.

So first and foremost, you have to follow the leadership of that host cannot take all over that show or take over their systems because again, they have tweaked it and modified the system not only to work for them, but to work for their larger audience. They’re more than just one guest for multiple different guests, and they’re fine too. And they’re making these tweaks. Right. So you want to follow the steps that are provided to you.

Some people may give you a form if a form is given to you, fill out the form, right. Because that form is going to give that host information that’s going to allow them to market you, market and promote your promotions is going to help them to talk to you about what you’re doing right now is also going to help them communicate with their audience to say, okay, this is why I have this person on the show. Not only do they have a product or a promotion, but they are great at what they’re here are some examples of what they’re doing, right.

In addition to that, social media is a big thing nowadays as well. So for me, I always ask any one of my guests that come on my show to fill out this form so I can get all their social media profiles.

So as I then start to market that particular episode, then I could link them back to the show. It’s great marketing for Boston. Cage is also a great marketing for that guest. So if you’re going to be a guest and someone is asking you for your social media profiles, you want to list them all out. Because again, podcast is nine out of ten times.

We usually have more than one social media platform. We may have Facebook, we may have Instagram, we may have YouTube, we may have LinkedIn, we may have ticktock, we may have Twitter, we may have all of them. Why not leverage that again, that’s why you’re coming on podcasts, right. So that’s number one. Remember that it’s not your show and you want to follow the leadership of that particular host.

Number two, you want to use a booking method right now, some of you may have booking methods like you may use calendar for Boss, in case we use book like a boss. But again, following the leadership of that host, what you want to do now, keep in mind if that host does not have a booking mechanism or a booking system by all means, then integrate yours into the play. But you have to be mindful that if you’re going on someone else to show that you want to use whatever booking system that they have.

Okay, so if a book like a boss, what I’ve done with that is that it automatically sends out reminders. It sends out, I think, four to five reminders over the span of the time.

So you may be able to book out six months from now. It’s going to send you a confirmation reminder. Right? The day of is going to send you a day of reminder five days before is going to send you. Hey, don’t forget, you have a podcast in five days a month out.

It may say, hey, you have a podcast episode with say, granted, Boston Cage in 30 days. Now, you may think this is overly redundant, overly done. But I’ve been doing this podcasting for a minute now, and I’ve seen that where some people, even though you send out five or ten or 20 or even three or even one email, they may not show up to the podcast, right? They may. Oh, my God, I didn’t get it.

Oh, my God, it went to my spam. Oh, my God, something came up. Life happens. But again, you want to send out reminding emails not only to yourself but also to your guests. So as a guest, you want to at least check your junk folder to make sure that there was a confirmation when you booked an appointment.

Number three is completing the preshow question question. And that’s why I was talking about the steps of filling out a form a questionnaire because you can get so much information in the questionnaire to help that host know who you are. Like, on my questionnaire, I ask for a bio, I ask for a picture, I ask for social media profiles, I ask for titles, ask for company, ask for all these general information, because again, in the early days, what I used to do is have some book an appointment to become a guest on the show.

And then I would have to kind of go back in, like maybe an hour before the show to find them on social media, find all their profiles and keep in mind, like with Instagram, it doesn’t have to be that person’s name. It could be any variation of the name.

So trying to find that personal Instagram could take 1520 minutes sometimes, then to find them on Facebook. It’s the same problem. The only platform you can usually find someone by their first name and their last name is LinkedIn. Right. But then YouTube and all these other channels, so it becomes a task.

So filling out this questionnaire makes things a lot easier and simpler, not only for you, but for the host and for marketing your particular episode. Right. Alright. So number four, read all the provided information that might be provided to you. Some hosts may provide you additional information, a different additional FAQs.

All of these things are structured again for systems being in place to make that episode way more easier for you and for the host. So that way you’re not thinking about anything. The host is not thinking about thing. The only thing you should be focusing on on that particular episode is your marketing, communicating and branding who you are in reference to the questions that are being asked from the host. So if you have an opportunity to read the information beforehand, a lot of times, the host will tell you exactly what to expect.

So on my forms, it redirects you to a welcome video with me telling you exactly what to expect, my style of questioning. But below this video, there’ll be some sample interviews. There’ll also be FAQs it’s all this information. Again, if I’m putting that information there because you’re probably not the first person to ask these questions, you’re probably not the first person to hit this hurdle. So again, any host that takes the time to create this content, then you want to kind of go through it because the more you go through it, that information is going to be way more beneficial for you.

Once you’re sitting in front of the camera and you’re being interviewed by that host, not only that, but you get to see who this person is. A lot of times you may not even have listened to their podcast. We’re going to talk about that as we move through these checklist items. But ideally you want to kind of read the communication in that communication is tell you step by step on how to do everything. And again, if they don’t have that, then you just want to follow their leadership.

And eventually they probably will have something like that. Then going into after reviewing all the provided materials, then follow up with any questions that you may have missed. So before you ask a thousand questions up front, go through the content, that’s what FAQs are for. Frequently asked questions. That’s what.

Hey, check out this video. My welcome video. Again, questions will be answered in this content and anything that’s not answered then hey, if you had ten questions, maybe eight guys answered, then you have two questions left. It makes it a lot easier for someone to kind of respond and say, hey, yeah, we do this. No, we don’t do that.

Hey, you can do this so you can do that. Whatever those questions are, become very transparent, a lot easier and simpler. Then number six and seven is just relax and get excited. Because again, if you’re going on a podcast nine out of ten times, you’re marketing something. If you’re not marketing yourself, you’re not marketing your company.

You’re not marketing your service, you’re not marketing your product. You’re probably marketing one of these things, something, something that you’re going on this podcast, you’re going on to market. So keep that in mind. You just want to relax, be yourself, be 100% natural and kick ass. Right.

So that’s the general preshow checklist. I know that sounds long, but it’s a preshow checklist. These are things that you need to have in order before you even decide to get on the show. Right. So let’s go into tip number two.

Tip number two, I think, is very, very valuable in the sense that you need to listen to at least one to two episodes. So that way you can know the style of the interview and the interviewers and what’s going on. And how does the chemistry work? Did that host get sidetracked with something? How did that host recover?

It has that host interview, someone similar to you before? How do they deal with that person? So you just want to at least listen to one or two, not just one, because one could have been a bad day. And if it was a bad episode, then you probably want to check another episode out to see if that’s the reoccurring fee. Right.

So that’s the first thing, right. Number two, is that, if possible, reference a keynote from an episode during your interview, because that’s going to show the host that not only did you do your diligence and do some research on your end, but you at least know what the show is about. The last thing you want to do is pick an episode or pick a podcast to be on. And you’re not 100% familiar with what’s talking about hard to communicating, or can you curse on that show, for example, every time I get that question at last because I’m like, hey, it’s it’s my face.

You can definitely curse on the Boston Case podcast.

I mean, I don’t really care about your language. I care more about your story. Two different things. Right. Then going into number three would be read the reviews on the podcast, much like if I go to Amazon and I want to buy something, the first thing I’m going to do is look for the SARS, right?

I’m going to look for the reviews. Same thing with cars. People do reviews for everything. So if you’re going to put your brand on a particular show and you’re going to present your product and your service to a community of individuals, then you probably want to do some research, see what kind of reviews they had. Obviously, five stars is the criminal Crim.

Four stars is great. But if you’re going on a podcast that has one star and all the reviews are saying that, hey, the host didn’t show up. The host didn’t know anything, and it’s like, all negative stuff. It’s probably not a show that you want to be on to be associated with your brand. Just keep that in mind.

All right. So let’s go into tip number three, do a little research about the host. So you do a little bit of research about the show. You watch the episode of two. Right.

But I’m not saying to stalk them. I’m saying to get to know them a little bit better, learn how to pronounce their name correctly. Right. That I can go up and down and sideways about S stands for Shanal. And how many times I’ve heard that name completely jacked up.

Hence why I branded myself essay. It just makes it so much simpler. But again, anyone that if you listen to my show, you may have some people say essay, and every once in a while you have somebody that says China, right. And they pronounce it nine out of ten times they pronounce it. Right.

Because usually someone that I’ve known for a period of time, someone that that’s known me throughout life. Right. And again, that’s appreciated to pronounce the host name correctly, much as the host needs to practice the guest name as well. Number three would be use the host name. So once you figure out how to pronounce the name, then use the name as you’re talking again, as you’re being interviewed, you want it to be like a conversation.

If I’m sitting down talking with Oprah, I’m going to be like, Oprah, let me tell you something. And I’m going to say her name, because again, that’s more of the psychological aspect of interviews is like the communication there. The bond starts to build when you talk to someone and you’re mentioning that them by first name and then follow up the show and the host on social media. So if there is a Facebook page, if there is an Instagram page for the host, click Join share like subscribe to all of them.

Right.

Why would you not? Because again, as that host then creates your particular episode and the episode goes live, it only makes sense that you have opportunity to know when it goes live. Now, some host may send you email. Some hosts may share your content on social media and then share it to you. That way, there’s different ways of doing it.

But why would you not become friends or like or subscribe to the Hostess platforms or the podcast platforms? That way, you can kind of see what’s going on. Then you could also figure out when your episode is going to be released, and then you could look to see what else is being released before your episode as well. It’s a win win situation. So just to recap that you want to learn their name, right?

You want to use their name and then you want to kind of connect to them on their platforms. Right. All right. Let’s go into number four. Better promote your product or services to better promote them.

The first thing you need to do is create an affiliate offer or a referral program. Now, some people may say I don’t have time for this, but look at it this way. If I’m going on to a podcast and that podcast that has 3000 or 10,000 or million downloads per month, it would probably be very valuable for that host to not only market your service, but to then market your service and get kicked back. And then they can keep on marketing your service for a period of time.

Right.

That’s one of my questionnaire that I ask everyone that’s on my show. Hey, do you have any affiliate offers? Because again, you’re putting out that content out there. You’re leveraging your community. And as a guest, you want to utilize that community that it only makes sense that you share in some of the profits.

This is more of like a pro tip behind the scenes. But as a guest, you want to have that value add for any host that’s looking to interview you as well. Right. Number two, you want to create a call of action to the listeners. All right.

So if you’re promoting a particular product, and again, this goes back to the questionnaire. This goes back to the FAQs. You want to make sure you have an opportunity to promote whatever product or service that you’re going to promote on that particular podcast. So part of that is that you want to make sure that you have a very clear call of action. You want to tell them exactly where to go, what to do, and what will they get?

That’s the three things. It’s like a lot of times you may hear a podcast in La. Yeah. They could just search for my name and find me anywhere. No.

Because again, that leaves room for mistakes. That leaves room for this spelling of your name. That leaves room for them to add Lib. You want to have a distinct URL and a good way of making URLs would be a URL that has the podcast name in it. Right.

So, for example, if I was on another podcast and let’s say that podcast was like Boss in Prod, whatever it was, then I would probably make a look link that says Boston Cage. Com Boss Enterprise. So that way, the people that are listening to that particular episode, as I’m a guest on it, then they understand it. Okay. It’s Boston Cage. That’s what we’re talking to you right now. And we’re on Boss Enterprise, right. It’s easy for them. Now. They can put the parts together and just type it in completely. mAnd then you can give that link to that host for that episode to put in the show notes as well. And if you’re doing anything on the technical side, you want to track that URL to see how much traffic is coming from that episode, how many conversions have happened from you being on that particular podcast and the more podcasts you’re on, then you can stack them up and see, you know what here’s 20 podcasts have been on, but these particular two, I’ve gotten conversions, I’ve gotten leads, I’ve gotten callbacks, I’ve gotten emails on these particular two.

Then you may want to contact that host and be like, hey, I would love to come back on your show right again. It’s all in the data. Alright, so let’s go down to number five is a one sheet of requirement. I would say to be honest with you, no, but you should have a bio. Okay. One of the questions that I ask all my guesses. Your bio. I don’t care if the bio is 115 words or 1500 words.

I just need a bio again so I could do my due diligence to know who I’m working with, who I’m going to be interviewing. And then I can take tips and bits of that and create part of my show notes as well. So that’s the opportunity for you to kind of lay out your best foot forward. So you don’t necessarily need a one sheet. But if you don’t have one, then at the bare minimum, you have to have a bio.

Right? And in that bio, a strategy behind that bio was that you want to tell a story you don’t want to sell like you’re not selling yourself. You’re telling your story like I did this and this happened to me and I overcame that. And then that made me jump forward and hot. And I had the awakening moment. You want to talk to the community of people that you’re gonna be talking to because you’re not gonna be able to necessarily see them live and communicate your pros and cons and what you’ve over came because for them they may be listening to you as inspiration. Then you want to inspire them by telling them your story, from how you not necessarily going from rags to riches, but how you went from hitting hurdles to overcoming those hurdles and to where you are right now, how did you get to where you are? That’s part of telling your story through a bio. In addition to that, you want to make sure it’s in the digital format, right? This is not old school.

We’re not faxing emails are cool as well. But again, if I’m submitting a form, you should be able to go to a copy and paste it in that form. Hit submit done. If you don’t have access that quickly, maybe a link. So there’s Google drive, there’s landing pages, there’s PDFs.

You want to make this content and the PDF kind of refers back to a one sheet. Right. So you want to make this content as easy and simple as possible at that way, somebody asks for it, then you can reach for it really quickly and submit it in a form or through social media, through link in messenger or through an email. Whatever it is, you usually want to have access to this file to make it easy to deliver. Right.

So tip number six, half professional headshot ready to go now, this one is like a must, right? You could have the best bio. You could have the best product, the best story, and then people see, and then it’s kind of like, right. You kind of go from high to low really quick. So obviously, on the podcast, you can dress to impress, or you can kind of just be yourself. Whoever you are is what you want to be. But at least with your pictures, you want to have clarity. You don’t want to have pixelated pictures. You don’t want to have blurry pictures. You want to be as Crystal clear with those pictures.

So first and foremost, you want to have a professional headshot. Tip of the trade is go outside high noon. Use your cell phone and do a selfie. The natural light will probably work wonders, and the picture will be Crystal clear. Just think of it from that standpoint. The more light that you have without blowing out the image is the cleaner the image is going to be. Right. So think about that. If you don’t want to spend the money for professional, then at least take your pictures outside versus inside. Then in addition to that, you want to make sure these pictures are much like your bio. They’re easily accessible. So whether that’s Google Drive Dropbox, I use Brand Doc. So Brand Doc is a program that allows me to upload multiple different images, logos, colors, everything. It’s kind of like a brand guide, an online brand guide toolbox. So I could submit the link.

And then when somebody gets the link, as I’m becoming a guest on the show, they have access to ten to 15 different images of me with transparency backgrounds with different headshots, so forth and so forth. And that leads me to number two. You want to have multiple versions, because again, you may not know how that image may be used. Some podcasters they create blog post, and in that block post, they may put multiple images of you, right. Some people may just create it, use it for the cover art for an album. And that album is for the podcast. Some of them may need transparency background for that. So for Boston Cage, you’ll always know when I do an interview episode there’s say ground on the left, and it’s whoever I’m interviewing on the right. Well, all the images on the right, nine or ten, I say probably eight out of ten of them don’t have transparency. So that’s part of my system that we have in place.

It will go in delete the background, clean up the edges to put that image in the cover art. But imagine that every single person that would submit an image already had the background remove it cuts down on time. Right. And then part of that is that you want to have a headshot. You want to have a full body shot.

You want to have a three quarter shot, you want to have a white background and without background, you just want to have a few options. You don’t have to have 100 images. Maybe three to five images would do what you needed to do really going into number seven. Right. And this one is going to be a longer version because I’m really going to break down some things for you guys. So number seven, the ultimate podcast, Showtime, checklist. Right. First and foremost, show up early to your interview. It’s not like you’re getting interviewed for a job. But again, if any questions that you may have that you have not had answered before or you have not had any additional communications because a lot of times Pas are communicating with PA, VA may talk to a PA and the VA may talk to another PA, and they may never even talked to the host.

They may never even talk to the guests. So this may be the first time that you, as a guess is that actually in front of the host and having one on one communication. Again, schedule time. You may have a time set from 10:00 to 1030 or from 10:00 to 11:00 to record the episode. You should show up about ten minutes earlier.

Right. And the reason why I’m saying five to ten minutes early because a lot of times the podcasters are doing sound checks, they’re checking out their systems, they’re restarting the computer is checking out their cameras, checking out all the different applications, checking out their soundboard, they’re video switcher all these different things is pretty much the production. Right. So if you show up early and the podcaster is there, then you have opportunity to not only see the podcaster live, communicate, acts in the additional questions, start to build a little family enterprise situation to where you can kind of communicate with somebody off air before you’re on air.

Alright. Number two, hydrate drinking fluids, more so water drinking water would definitely help your vocal course, because again, you may be talking for 30 minutes, 45 minutes. If you’re on Joe Rogan, you may be talking for hours. So the more water you have access to, the better you’re going to be able to manifest what you’re talking about without getting dry out. Number three, use the bathroom before your interview, because again, the worst thing that you want to happen while you’re on air is having to go to the bathroom.

Right.

And I’ll be Frank where this number one or number two, either one of them will make you highly twitchy in front of that host. You’ll be moving around like I move around a lot because I’m an animated speaker. But again, if I’m seeing somebody that’s like this and I see them rocking and they’re holding and they’re doing this and I’m just like, man, I will surely wish the would have went to the bathroom before they got on the show, because again, now the host is probably going to start to read your body language and try to speed up. And an interview is not going to be as good as it could have been. Test your video, right?

If you’re doing a video podcast like Boston Cage, definitely want to test the video out before you get on it, right? You want to test your microphone, even though you just did an interview the day before 3 hours before you still have to do another check another test right then and there. Because again, these are computers. Anything can go wrong. So like, literally.

I think last week I had an instant to where I had four, three episodes back to back on one day. And between every single episode, I’ve always done a sound test and restarted and come to find out, by the time I I got to my third interview, my laptop started overheating and I’m sitting here like, what the Hell’s going on? And I’m checking all these different things, but every time I would launch Zoom, it would freeze up. I mind you, I did two interviews perfectly fine. But it got to the point to where my laptop was overheating all the content information that I’m pushing through it all at once. And I would just like, Jesus, what’s going on? So I come to find out that I had to get a cooling pad to keep my laptop cool on days like today. For example, I’m doing two or three different episodes, right? So you have to understand your computer and your hardware may were perfectly fine on and the next day won’t. So you want to kind of test things out.

You want to turn your phone this bad boy right here on airplane mode, that’s self explanatory. But sometimes you may forget you want to close the door to the room that you’re going to be doing the podcast in. Because again, even when the door being opened, the sound could resonate from other parts of the house and bleed into the room that you’re in. In addition to that, you want a place to do not disturb sign on the door. You want to let people know that.

Okay, well, you’re in an interview. You’re doing something that the noise needs to be pretty quiet because again, you’re on a microphone and pretty much anything that happens outside of the room could essentially be picked up on the microphone, which makes the job for the host or the host team for editing that particular episode a little bit or technical a little more difficult, and it could delay your episode as well. In addition to that, you want to get all your pets out the room. And, you know, I’ve been on episodes before where pets are part of people’s lives and whether you love them or you hate them, it doesn’t really matter. Again.

If you’re going to be interviewed on a podcast, you just want to be mindful that sometimes the frequency of animals without shine the frequency of your vocals. Right? Like a cat. For example, a cat could be two rooms over if the doors are open and the cat is going off and talking to itself and it’s making all these different noises, that noise would resonate way louder on a microphone. Then your voice would or it’ll compete with your voice and the microphone would definitely pick it up. So you just want to be mindful of that. And I know this is going to sound funny, but I always say give the cats and the dog some catnip or some animal marijuana to kind of have them just smooth and just chill out while you’re on episode. Because again, the last thing you want to happen is kind of like a cat scratches on your door or comes in the room and you’re trying to shoot them away while you’re live on a camera or doing like a Facebook live or doing a YouTube live with a particular host.

Right. It’s the same thing for your kids.

I’m not saying to give you kids marijuana, but I’m saying if you have another adult in the house, you probably want to let them know that, hey, I’m going to do an interview for an hour. Do you mind watching the kids for me? Do you mind holding the kids back and let the kids know for the next hour? I’m off limits. Alright. Number 13 is as the host if you can also record the episode. So this is like a little secret tip. Right. So if you’re using Zoom, I can record Zoom as the host. But you as the guests could also record as well.

And the reason why I’m bringing this to your attention and making this a checklist item is, well, think about it if you’re on the Boston Cage podcast and I’m saying, okay, guys, we would not be able to air the show until third quarter of 2022, and we’re going into the last quarter of 2021. So essentially roughly nine months to a year from now is when your episode is going to air, there’s opportunities for you to kind of make some things happen to make this episode are life faster, or you could just act to record the Zoom on your end, and then you could release the episode as part of your YouTube channel.

You could release the episode as part of your blog or on your particular podcast. Again, this is just content, right? So when the host releases your episode later on the year and just do a marketing, you release the six months before the whole release six months later.

The content, hopefully is evergreen content. And again, if you’re marketing a product now, that product should still have value six months from now, it doesn’t really matter. The only difference is that comes out to price. And that’s why you want to talk evergreen. You don’t want to necessarily disclose pricing on an episode, especially when you’re thinking about changing the price down the road. You just want to tell them to go to this particular address, like I said earlier, to give them the information where to go, what to do and what they’re going to get. But leave out the details about this offer expires in May 15, 2020. That episode is void at this point. Right? So keep that in mind again. And I just did the next one that I’m going to tell you guys not to do. I have to say you want to replace these particular words with let’s move on to another important conversation. Is it’s one of those things, right, everyone, that’s been on a podcast. Usually I’ve heard at least one or two from pretty much everyone I’ve interviewed. But as the conversation starts to flow and you start to build the communication between the interviewee and interviewer, the s become a lot less.

So keep that in mind. This is one of the things that you just want to keep mindful of. And sometimes some people, they use them for everything. And some people are very mindful of the us. So you just want to be mindful of it generally to not utilize them as much as you may do on a regular basis.

1516 and 17. Right. So I’ll start backwards. Right. So 17 be confident. 16 be passionate and 15 relaxed. Look at this as a communication between you and a new friend. This is not necessarily an enemy. This is someone that’s going to help you market your new product or your new service. So just like your friends communicate with them like that, have a general conversation.

Be relaxed. Be passionate about your content that you’re delivering. And believe it or not, that host is going to be able to feel the energy from you and they’re going to give it back to you as well. Okay. It’s like being in front of a mirror. You just want to bounce it back and forth. I said 17 was less one. Actually, we got two more. Right. Show excitement and smile with your teeth.

Right. This is funny because I just had an episode. We’re talking about fake smiles versus real smiles and talking to my wife about this guy that lives in our neighborhood. And every time we drive by, no matter what time of day, whatever is going on, he always just goes from like this to, hey, Cheese is really hard, like on command, like hits the switch and it’s kind of creepy, but it’s cool at the same time. So again, I’m not going to say go in front of a mirror and practice your smiles because you know that that sounds kind of crazy.

But the more you kind of get into smiling and showing your teeth a little bit is the more inviting you’re going to be on the other side, especially on the other side of the camera. So just keep that in mind and you want to be excited. I mean, again, you’re having an opportunity to sell and market your product and your service on an environment that may talk to thousands, tens of thousands, no, hundreds of thousands of people. As long as that episode is going to be live because it’s going to be a searchable content that will be on the Internet essentially forever. So always keep that in mind.

Smile, showcase. Be excited. Number eight, keep your answers concise. Now, this is a big one for me, right? Because if I have a particular outline script of communication and I’m going to pull out things from my guest and I wanted to go through the roller coaster.

I want to remember when they were a kid. I want them to remember when they made their 1st 10,000 or the first $100 or the first million dollars. These all questions are like Legos. They’re going to stack up and they’re going to build up until you essentially you climax into the end of the episode. Again, we’re telling a story. So if we have a 45 minutes room to tell this story and I’ve only asked one question and that one question that took 20 minutes to answer is not doing you as to guess any justice, because again, you have no clue if you didn’t do the research to realize that this particular host may have other questions or will communicate other factors of your life that you may not even be thinking about. So you have to let them do that. Short answers, precise answers, detailed, but quick and to the point, not extremely long.

Winded is the way you want to go about answering these questions. Right.

And then number two is a podcast. Interview should be a conversation. Right? So if you’re talking to someone and you’re the only one talking right. Like right now, this episode, I’m a Bobblehead. I’m talking talking, talking, talking doctor. That’s why I like to interview format because communication two people. But I like to do the episode because again, I’m informing you. But again, if you’re on a talk show, it’s a talk show. So there need to be two people communicating back and forth.

Imagine me sitting on Oprah’s couch over, ask me a question, and then I answer that one question and then the end credits come up. Well, Oprah and everything. You can get to know who I was. She really didn’t get to communicate and pull out my story. So keep that in mind.

And you want to do some research about that, go onto YouTube and just search episodes of TV talk shows, search episodes of Oprah Late Night With David Letterman, Howard Stern, and kind of see how the banter goes, kind of see how Howard Stern kind of says something smart and witty. And then his guests will interact and say something back. And then somebody else in the background will make like a smart remark and how it will interject, like two or three word comment, and then the guests would respond.

But again, it’s moving around. Right. And if you look at his live stuff, right? His videos versus his audio, the cameras jump between the different facets of the different conversation, which makes it more exciting. All right. So going to number nine after the show follow up checklist. Right.

And keep in mind, I know all these laundries and stuff. And then the show notes in this particular video and on the podcast, all this will be listed out for you guys, so you can literally go through them and checking again. I’m not saying you need to do all of them. I’m just advising you that if you were to maximize and utilize as much as these as humanly possible, you would get a greater outcome of being a guest on a podcast. So number nine after the show follow up checklist.

Right. First and foremost, you you want to send a thank you note or testimonial whether it’s written, whether it’s audio or whether it’s video, because again, much like selling books, much like selling any product, a podcast is the same thing. If you have done a written review of the podcast, then post it on Apple podcast, right. If you’ve done an audio review, then send that via LinkedIn or email back to the host to say, hey, I love your episode. Thanks.

It was special in this way. I really appreciate what you’ve done. I’m looking forward to it going live, right. Or you can create a video testimony and say, hey, look, dude, your episode was crazy. I love being on your podcast.You gave me so much insight, and I feel like I’ve given so much back to your audience. I can’t wait to be on your show again. I’m just a living here. But again, communication is King. Right?So if you send a thank you note or testimonial to a host without a host asking you for it, trust me, that host will then reciprocate some information, whether it’s thank you for communicating to me. I can’t wait to get your information on my website. I can’t wait to put this testimonial on your show notes page, whatever it is, but it gives you more credibility, and it gives you more being a realistic person. That podcast is not just another number, the number two you want to recommend guests.

Right.

So for me, if I want to show, I always look to see if that person that interview me. Ask me the question at the end of her. Is there anyone else that you know that you could recommend or refer to my particular show that you think will be a good fit? That’s something that acts on my show as well. Because if I have a really good interview with someone you know, like minds tend to hang together. So if I had a really good interview with Bobby with Bobby may know Sarah and Sarah, maybe in like minded individual in a completely different field. And I maybe have not interviewed anyone like that yet. If you don’t ask, then you won’t know close out would not get that. And then number three is share and promote your episode. So finding out the link, finding out the cover art, getting all that information.

Again, sometimes it’s automated. You may automatically get an email from that host, or you may have to go to the host website once it’s aired or go to the social media platforms, whatever it is. But once you get access to your content about your episode and your show art, then you want to share that information. You want to kind of move it through the internet. Then after that is then you want to kind of as I’ve given you a referral.

I’ve given you testimonials, and I’m not saying it is a ta. But then wouldn’t you ask for, like, a referral? Are there any other podcast that you would recommend that I should be on right to a street? Number five would be book a virtual coffee. You want to stay connected, because again, if you had a really good interview with that person and that conversation was well done, then potentially, you could probably build a friendship, business, relationship, business partnerships, whatever it is. So you want to continuously communicate with them not every single day, per se, but communicate with them past the show. A good example of that is like me and Damon Burton. I interviewed him earlier this year. We communicated. I went to his 40 birthday party, but we communicate on a regular basis behind the scenes, we crack jokes on Facebook, send instant messages, and we just talk and communicate about different things. If I get a referral, I’ll send them a referral. If he gets to leave something that sends me a lead, begin. We’re communicating. We know we’re busy people, but there’s some commonalities and some brotherhoods in that conversation that we had earlier this year that has built into a relationship today. So going into number ten, right.

So number ten is like the bonus. I know I said nine plus, but number ten is like the bonus. We’re to find podcast, right? Podcasting is one of those things. You can go to Google, and you could type in podcast, right. You can go to Apple and you can type in particular shows. But right now, the best platforms are platforms that are pulling all the podcasts in, and they’re using algorithms to say, hey, you’re a good guess for this show. And again, you’re going to fill out information to say why you’re a good guess and what shows you’re looking for. So the first one on my list, again, maybe of the people that I interview today have come from matchmaker. Com.

I filled out my guest profile, I filled out my host profile, and then I let the algorithm go. They send out emails every single day to new people to say, hey, you know what? I think you’d be a good guess for Boston Gauge podcast. And here’s why here’s the show information. And then I get an email about here’s their information, and then they decide to communicate with me. It all goes through that one app, so it allows me to say, okay, look here’s John, here’s his background, his one sheet or his bio. Here’s what he’s achieved, what he has done. Great. I can’t wait to have them on the show. Connect, right.

Pod matches another version of that. Gusto is another version of that as well. And it’s like, paid and free. There’s also interview Ballet, which is 100 paid. And then the Facebook groups. You can easily go to Facebook groups and think about hosting if I’m hosting a podcast on like, Be Cast, for example, or Anchor FM. Well, all of these platforms have Facebook groups, and these Facebook groups tend to be driven towards podcasters. So if I’m a guest and I want to be on a podcast, I would probably go to these Facebook groups and raise my hand, hey, guys, I’m new to the room. I’m looking to be on a podcast. I’m looking for business podcast.

I want to talk about success, blah, blah, blah, blah. Anybody interested? It’s as easy as that. So again, more you speak up, the more opportunities you would have. So hopefully, I know this was a lot of information and kind of streamlined it to a certain extent, but generally, I’m just going to do a quick overview.

Number one is a preshow checklist on that one. I’m really just talking about let the show host be the show host and you kind of follow their lead. Tip number two, you want to at least listen to one or two of their episodes. Tip number three do a little research about the host. It tip number four better promote your product or services.

And again, that’s mainly towards your call of action. Tip number five, you could do a one sheet or a bio. Tip number six have professional headshot ready to go and make sure that they’re digitally ready to go. Tip number seven, the ultimate podcast show time checklist. And I think that the key takeaway from that one is hydrate.

Make sure you’re in a quiet room, make sure that your kids and your animals are out the way and be passionate. Number eight, keep your answers concise short. And to the point, you don’t want 30 minutes answers for every single question. It’ll make the show long and drawn out. Right.

Number nine, after the show follow up, send a link, send a testimonial, send a review, send a video review, stay in communication, book a virtual coffee. Last, but not least is number ten is where to find a podcast. And we talked about, I think, on this particular list. I mean, there’s a million opportunities, but I would say Matchmaker FM would be a really good platform for any beginning person that wants to become a guest, to get on and start utilizing those systems. And it’ll compound much like anything else.

The longer you do it, the better you get at it and the better it will work for you, say grant over and out.