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Boss Uncaged Podcast Overview
- Including reading or listening to audiobooks as a part of a morning routine.
- What is a communication strategist?
- Pivoting from your original life plan.
- And So Much More!!!
Boss Uncaged Podcast Transcript
S2E51 Rich Perry.m4a – powered by Happy Scribe
Alright. Three, two, one. Welcome welcome back to Boss Uncaged podcast. On Today’s show, I have a fellow. How should I say it soon to be a recipient of a World record holder maybe? That’s what we’re working on right here. So I had an opportunity to meet Rich at Podfest Global, and we’re actually working on our stuff right now. He gave his speech last week. My speech is this week. So, I mean, we kind of gotten to know each other over the past month or so. So without further Ado, Rich man tell our audience a little bit more about yourself.
Hey, brother, what’s going on? Thank you so much for inviting me on the podcast. We got a chance to connect to the podfest fan page on Facebook. And then we did the club house thing together. Like, you know, I’m a coach. I’m an author, speaker, podcaster live streamer and just do what I can to make a difference out in the world, you know?
Yeah. Definitely. I mean, it’s funny that you said it. He’s being modest. Like, if you guys think I post a lot, this guy, I post three times more time than I do per day. Right. I post about 100. He posts about 300. So if you could define yourself in three to five words, what three to five words would you choose for yourself?
I would go with my motto, my personal motto, which is lead by example through excellence. It’s what I try and do with everything in life. Lead by example through excellence.
Nice. Nice. So let’s dive into that. I mean, like you were saying, I mean, you’re multiple different things. So, like, what is your business? I mean, kind of just defining it because obviously there’s marketers, there’s coaches and you’re kind of a combination of both things, I would think.
Yeah. So I’m a communication strategist. So I do a lot of coaching, a lot of training, helping entrepreneurs and coaches and people with a message, helping them to craft that message and deliver it to their audience. Whether we’re talking blogging, Vlogging podcasting or just getting out in front of that audience in real life and just sharing that message and connecting with the people that need to hear it.
So I mean, I would think that because I’m in a parallel space and for me, it’s very fulfilling. Is it very fulfilling for you to be in that space to help other entrepreneurs move forward and their progress?
Absolutely. I mean, I love empowering people. I love helping people to find it within themselves and sharing their gifts with the world. So it’s a great opportunity to give them the tools they need to get that message out there and be heard.
So, Just travel a little bit, just go to a parallel universe, maybe go back 2015 years. Like, how did you get on this journey? When did it start?
And I’ve said this multiple times. I’ve always been someone who was helping other people you know what I’m saying? I mean, professionally speaking, I would say it was within the last ten years or so. But if I really give an honest answer, I’ve always been helping people. I was a Boy Scout, I’m an Eagle Scout, and always being out in the community, doing good deeds, helping other people. And I think it just grew. It’s doing little stuff when you’re a little kid. It’s doing bigger stuff when you’re a teenager. It’s doing more community stuff when you’re in College and you’re like, oh, crap. Like, I can do this in real life, you know, as I look at it like just building, building, building and just doing bigger things as I get older.
Nice. So I mean Where you from Originally?
I was born in New York City, but I grew up in the Poconos, which is 2 hours away from New York City. It’s a lot of Woods and stuff like that. Pennsylvania, you know, grew up in the Woods, but, you know, just that’s that man. Yeah.
It’s funny that you brought that up. I always say it’s like a New York chemistry because I grew up in Brooklyn, and in school years, we usually have trips to the Pocono Mountains all the time. So it’s kind of funny. This is the first time I even realize you from New York. So the commonalities are already there. It’s kind of like the magnetic New York polarities that happened. Right. So in your business, right. So you kind of were saying you were Boy Scout, you kind of always been kind of being able to help people. But when in your career did that helping people turn into going more into digital content, digital space, digital marketing aspect.
So I went to school for psychology. So right out of College, I was doing marketing. But then I also was a therapist. And and I’ll be honest, it was after an emotional breakdown because it was one of those moments where I’m like, what and I’m not going to say it on the interview. But I had that emotional breakdown. Like, what am I doing with my life and then a friend of mine? Actually, she and I spoke, and she recommended that I go through these personal development training and just doing a lot of soul searching and bettering myself. So that was when I kind of transitioned into where I am now.
That’s a pretty interesting. Well, it makes sense. I mean, jumping from more of the psyche side to marketing and marketing is based upon psyche. So, I mean, you were building up the Dominos right in this journey to currently where you are right there’s always pros and it’s always cons. And everybody always has their great stories of successes, but in the failures or in the worst case scenarios. So in your case, what’s the worst thing that’s happened to you on this journey?
The worst thing battling those inner demons, man, battling those inner demons of self doubts and here’s something else is that the area that I grew up in in northeastern Pennsylvania in 2014. It was actually there was a University study that named it as the unhappiest region in America. And that was done by two major universities. It was the unhappiest region in America. So dealing with the people that I dealt with, growing up of a lot of limiting beliefs and you can’t do this. You come from a small town. You know what I’m saying? Like, that was breaking out of those breaking the mold and just breaking through those barriers. That was tough.
That’s pretty interesting. So you don’t with, like, a region of the world that was pretty highly. I would correct me wrong and depressed to a certain extent.
Yeah. I mean, when I read that study, I couldn’t believe it. But I was like, no, you know what? I definitely believe that because I remember the people that I grew up with. Yeah. 2014. There you go.
So I guess part of that, how did you break out of it that you see the statement about being a product of your environment, nature versus nurture or you’re a byproduct of your inner circle. But essentially, you’re saying that you were surrounded in the depressional state of region, right. And you always wanted to help somebody. So it’s kind of that sounds like a push and pull. You’re kind of fighting yourself. You’re dealing with depression on one side, but you’re dealing with help, you on the other side. How did that chemistry kind of evolved to where you are?
So, like, for me, it was a lot of soul searching and also, like, I need to remove all the toxicity in my life. And if I was hanging out with these people over here doing these activities over here, I was like, well, you know, I can’t have the example I give is I was putting all this clean water. I was like, purifying the inside, but I was surrounding myself in a dirty glass. You know what I’m saying? Like with these social circles, and you can have all that good water, that Crystal clear water. If it’s in a yucky glass, then what do you have? So I just had to remove myself from those social situations. I’m not going to do these activities anymore. I’m not going to hang out with these people anymore. But these people over here, this is a good positive influence. And these activities over here, good, positive influence. I’m going to spend my time over here, not over here. I broke some hearts and lost some friends and things like that. But that’s what I encourage people to do. Like, hey, what is it about you? And if that’s something you want, if you want to live bigger, you may need to leave those situations. You may need to walk away from those relationships.
solid insight. So getting back into your, like, your business is your business. I mean, you have multiple levels to your business. You have coaching, which essentially is one spectrum, and you probably have additional services. You probably have workshops and all this other stuff. Like, how is your business structured? Is it an LLC? An S Corp. C Corp.
So I have an LLC with the guy that I wrote the book with. I don’t know if you can see it. It’s right there. So we have an LLC together, and then with my solo stuff, it’s a sole proprietorship got you.
So obviously in writing books, I think both of us, we’ve written books. We’re both authors, and we’re both in that space. And I’m finally diving into the space where I’m co authoring one of my books with my wife. So understanding that you co authored the book before, right? Was that a difficult task, kind of taking two separate minds and combining them into one system?
It was an experience, but it was an enriching experience. Okay. So Lawrence Pip and the guy that I wrote the book with like, we have different backgrounds, but we really mesh well together when we’re speaking, when we’re doing seminars together, like, we have that kind of relationship where a lot of times we will finish each other sentences, like, we’re just thinking on the same wavelength when it came to writing. That was its own process. But once we really got into the flow of it, it was a lot easier. And there’s a lot of times and we’ve heard this before from people that have read the book and that know us personally that they couldn’t differentiate who was actually speaking. And that’s the way we wanted to write the book. We wanted to have one voice. Now the only time that you know who the actual author is. Like, who’s speaking is if it’s a personal story, which we did put personal stories in the book, and we would always at the bottom, we would scribe it with either an RP or an LP. So you knew, hey, this is rich as personal story, but for the rest of the book, when it’s actual of content, we wanted one voice, and we managed to do that. I wrote my stuff. He wrote his and then we swapped back and forth, and then I would to his and he would add to mine. So a lot of it just got fused together, which we found to be very beneficial.
Yeah. That’s a solid strategy of swapping the stories and then letting the other author read it and then add on. And it’s kind of like artists, right. If you kind of think about going back into the 70s and you have Basquiat and Basquiat Wild paint something, and then you would have Andy Wall all coming and they would mix and match until they came up with the masterpiece together. So I think that’s definitely a solid philosophy. So on your journey. I mean, obviously you’ve been on this journey for a period of time. You’ve done a lot of different things on this path. We always receive that someone’s successes overnight thing that somebody may hear you talk today and then maybe the first time they earn you. And they were like, Where did this guy pop up from? He’s like an overnight success. But in reality, it probably took 20 years. How long have you been on your journey?
Honestly, I would say since I was a kid, man, I say that I got my start in College doing promotions and marketing and working for my College radio station. And it was like one thing that led to another that led to this job opportunity that led to this thing. So I would definitely say, like College getting my feet wet in marketing and working for the College radio station, putting myself out there and meeting people, learning how to host events, which then it went from music events and cultural events to personal development seminars. But it’s all the same thing. You know what I’m saying?
Yeah. That’s pretty cool. Looking at this general journey that maybe took 20 years to 15 years. If you could time travel back and change one thing, what would it be and why?
I would definitely teach myself better money management skills, better money habits, especially in the high school College years. I mean, we were going out all the time just wasting money. And I built a habit of that. And then when I got older, it was like that. I wish I learned that skill when I was younger.
Nice. So you got a pretty savvy entrepreneurial mindset. Does that come from anyone, a predecessor in your family that had a business growing up? Like, where is your entrepreneur hustle coming from?
Being an early musician and promoter and learning? Hey, if we don’t get the the fans in here to hear this musician, we’re paying out of our own pockets. But, no, I don’t have any business owners in the family.
Okay, so now that you’re obviously older, you’re a little bit more successful. Like, how do you currently juggle your work life with your family life?
So I’m single. I don’t have a wife or significant other. I don’t have kids or anything like that. So it is a little bit easier for me not to say that’s not something that I don’t want. You know what I’m saying? It just hasn’t happened yet. So the juggling is pretty much just what is rich you want to do today and what’s going to make Richie happy and successful and accomplishing things that he wants? I don’t have to check in with anybody. I don’t have to put kids to bed or anything like that. There’s not that aspect of juggling yet.
That’s pretty interesting, because for me, obviously, I’m married and have kids. So my sense of definition of purpose is one part to help somebody. But the other part also to create a legacy. So being that you come from the single side of things. You have one aspect of helping people. Do you have any additional purposes in addition to that?
Yeah i mean. I certainly want to leave a legacy. And I would love to have a family. And I do a lot of community service. I’m active in different groups within a community. So that’s certainly outside of coat I’m talking about. So that keeps me out and doing things and fulfilling my sense of really making a difference at different levels within the community professionally.
So, yeah, it seems like, I think because you’re an Eagle Scout, I was assistant Dean leader for Forever. And my son, he was a Cub Scout, didn’t make it. The Boy Scout kind of gave it up. So I definitely to hear that you’re an Eagle Scout. Most people don’t understand what it takes to become an Eagle Scout. So once you make it to that level, it’s ingrained on. You’re not going to be able to get rid of that spirit.
And the amazing thing is like, I’ve met people, like on LinkedIn or just at professional seminars and things like that. And you have that kinship with other Eagle Scouts because it’s just like, anything, whether it’s a fraternity thing or whatever. You have that bond, you knew what you had to do to get that award. You had to do that big service project, and you’re only 16 years old doing this big project. And so it is that bonding experience. And I’m 39, and I still say I’m an Eagle Scout. No, I was an Eagle Scout. I am an Eagle, you know? Yeah. Yeah.
Definitely. I mean, being that I know what goes into it to your point. Anytime I hear that, it’s kind of like, okay, I know who I’m talking to by default. You know who you’re talking to. I mean, just going through that passage. Next question would be like, you seem to be a pretty systematic guy, right? So what are your morning habits? Your morning routine look like.
So do a little morning workout, a little meditation. I got to have my coffee. And I do listen to a lot of audio books or podcasts right now. The audio book that I’ve been listening to is words that work, which I read it. I listen to it, and I’m listening to it again. And each time I’m still getting those Nuggets, I mean, it’s a phenomenal book, and I recommended it a bunch of times. I need to get my own affiliate link with Frank Lynch so I can start making some money off it. But it’s a great book. That’s what I’m reading right now or listening to. But you know what I mean?
It’s funny that you brought that up. It’s like that particular question. It was like, every time people ask me about the podcast, it was like, Well, how do I come with my questions? It’s like studying people studying their responses. So that question is always a predecessor to my next question. And the reason why I started a book club is that nine out of ten people are going to do what you just did. They do X, Y and Z in the morning and they listen to all your books. They read books. So going a little bit deeper into that road about recommending books. I mean, you have your own book. Obviously, I want you to kind of pitch that book, kind of understand what that book is about and how that book and help someone and what other books have helped you on your journey to get you to currently where you are.
Okay. I don’t know if you can see it. And I got my headphones in. But the one book that I wrote is called Bankroll Your Mind, and that’s the one that I wrote with Lawrence Pipkin. It was a best seller. It is a best seller. Bankroll Your Mind is our sexy way of saying Reprogram your mind for success. There’s a lot of mindset, tips and hacks and strategies in there, a lot of personal development, a lot of leadership development really helping you to reprogram what’s going on in here for optimal performance. Back to your next question, which is what book can I recommend? That was the next question, right. How to win Friends and influence people, how to win friends and influence people. Go and read it. You know what I’m saying? I mean, it’s one of those books having everybody, especially right now with the current state of what’s going on. Go read this book, folks and learn how to relate to people, how to communicate to people, learn how to treat each other as human beings. I mean, the book was written in what, like, 39, and it’s still as meaningful and relevant today as it was when Carnegie wrote it back in, like, 39. How to Win Friends and Influence People. Love it.
So point that you brought that up because in the book club in week three, that’s the book of recommendation. I mean, literally, what you’re saying is literally some of the recaps that I talked about. The six core principles, like remembering someone’s names. You have to remember someone’s name, right? Be interested in what that person is talking about. Just don’t bullshit them. Be interested in that conversation. Is it general principles that are kind of common? But people don’t really understand those six principles and use them on a day to day basis, right?
It’s saying someone’s name, like he says in the book is the sweetest song to the person who hears it. Like you say, someone seems like he’s talking about. He’s talking to me. Absolutely.
Definitely. That’s pretty cool. So, I mean, what do you see yourself 20 years from now?
Hopefully with a family traveling the world, making a difference, training people working, certainly have a few more books under my belt. And obviously I would like to have that family life and stuff like that and just really enjoying, you know, just making the most out of life.
So let’s talk about your services for a minute. Right. So who is your ideal target audience and what service do you have for them?
I really enjoy working with newer entrepreneurs, especially like service based entrepreneurs, coaches, speakers, the people that have a meaningful and impactful message that they want to share, but maybe necessarily don’t know how. Or maybe they’re too timid. Or maybe they don’t have the tools. Maybe the person doesn’t know how to blog or how to like you and I were talking about in the beginning, sharing your message on social media, like I’m supposed to post at least once a day, not just once a week. Those things matter. So working with those people that really warms my heart to see the a difference that they’re making and being able to then make a difference and knowing that I had a hand in that.
Yeah. I definitely agree with you because I mean, when you’re working with that particular audience, the exponential room for growth and that equity to say someone starting maybe they’re at, like, $50,000 annually. Or maybe they’re at $10,000 annually. And then over the next course of two to three years, you could see their growth ten fold, 100 fold, literally, once they understand the principles that you’re putting in front of them. So I take it that you have an online coaching. Or do you have courses online as well?
Yeah.
Great. So in your day to day, what software do you use that you would not be able to do what you do without?
iPhone. Old school and new school schedules. I carry multiple books around with me schedules. And then I also load everything into my phone, too, because you never know if you’re not going to be next to the physical book, the physical schedule. I love scheduling apps like Social Oom for Twitter. I use Hootsuite for LinkedIn and Facebook and Instagram. Yeah. And again, iphone.
iPhone is key. So let’s say I am 20 years old. I listen to this podcast. I’ve gotten inspired by you, motivated by you, and I want to continue an entrepreneurial journey. What words of wisdom would you give to me to help me continue to move forward?
Use every situation, every situation as a learning experience, transfer those skills into those new situations, new opportunities, and take clear, focused action towards achieving your goals.
Yeah, definitely insightful. So how can people find you online? I mean, obviously you’re a big social media guide. Like what’s your handles, what’s your website?
The website is RichPerry.com. So if you know my name Rich Perry, just .com. Social media. I couldn’t secure Rich Perry. So it’s “Coach Rich Perry’ so on across all social media platforms, it’s “Coach Rich Perry” nd the website is just RichPerry.com.
nice nice. So going into the bonus round, right. If you could be a superhero, who would it be and why?
I’m going with The Flash because he’s just a good dude. You know what I’m saying? Like, really just he’s super smart. He loves the science and he’s got a moral Compass, and he’s got a code that it has to be the right. He has a lot of integrity.
Yeah. I can definitely see that. Plus, it doesn’t hurt that he could travel in between multi dimensions as well.
It doesn’t hurt.
So what is your most significant achievement to date outside of your being an Eagle Scout, right.
Okay. I’m an adult, and I still I credit the fact that being an Eagle Scout and learning and also being a black belt. Those two things martial arts and Boy Scouts really made me the person that I am today. And I credit both of them with really instilling good habits, good character traits. If I can’t say either of those, then I would say being a best song author.
Nice.
I’m proud of that, because I know all the work that we put into writing that book.
Yeah. Definitely. So, I mean, you’re a black belt and what style you get to? Nice, good old grappling. Good stuff. Another commonality man. It’s like me and my son. We just take mixed martial arts for, like, the longest on and off. So I train in jujitsu and everything else under the sun. So definitely.
Right on.
So going to my last bonus question, if you could spend 24 hours with anyone dead or alive uninterrupted for those 24 hours, who would it be and why?
This is going to be a non business answer. I’m a huge, huge, huge Star Wars nerd. I would love to sit down with the man himself, George Lucas, and just speak to him about, like, I mean, he created this fantastic world, this Galaxy far and away, far, far away. Like it wasn’t just like a movie, like a one shot deal or. Yeah, he made a couple movies, like he made an entire universe. I would love to just sit down and chat with him about how he created it. And just like, the guys still, like, inspiring Dave Filoni and all of them. Like, now, you know how many years later that’s amazing to me.
Another thing amazing about that is that he is still alive and well and probably attainable. You could probably work through the ranks to get in front of him for at least an hour on a podcast,
right.
Yeah. Yeah. Definitely. Sign me up for that one. You get him on your show, just definitely let me hear about that one for sure.
Right right.
Yeah so I mean, this is the time in the podcast. I think you’ve given a lot of Golden Nuggets, a lot of information that’s not only informative, but it’s also kind of motivating in the sense to kind of see you’ve been on this journey since essentially you’re being a kid. So it tells people that you don’t have to start when you’re 50, you can kind of find your way when you’re younger and you just do a little bit every single day to get to that end result. So I definitely appreciate that. So on this journey on this podcast, did you have any questions that you want to ask me? And this is the time that I’ll give you a microphone. The floor is yours.
I do, actually, as a podcaster, what do you love most about being able to sit down and interview people and hear their stories? Like, what is it about it that attracted you to podcasting and just being on the receiving end of hearing people’s stories? I mean, I would love to know.
Yeah yeah. So it’s multifaceted in the sense that you have a Rolodex of people that are all business people in the circles. So I kind of know some of their stories, but when I interview them, I get more pieces of it, and we kind of recap things and commonalities of our path together in business. And then I have someone like you that I’ve just recently met. And then I find out that you’re from New York. I find out that martial arts. I find out that you love Star Wars, and we have these commonalities. But we found each other through podcasting. So it gives me an opportunity to magnify my roller decks, but also magnify my education in life. I’m learning things just by hearing you speak, and I’m like, eager every single day. I’m like, do I have at least one podcast I need to record today? If I don’t, I feel kind of down. I’m like, Damn, I didn’t get to talk to someone new today. I didn’t get to talk to someone old today. I didn’t get to help somebody motivate somebody else or inspire somebody else. So that’s, like, my routine. Every single day, I want to speak to somebody to help somebody else, and also helping myself by learning something new about somebody.
That’s awesome. Thank you. I appreciate that.
Well, I definitely appreciate your time. I think that you definitely, like, developed a situation on this podcast that again, going back to I want people to really think about what you said and rewind and listen to it again. You could start at a young age. It doesn’t mean that you need to be successful right away. You just have to kind of build up and keep growing and moving forward. So I think you definitely delivered that message. And again, I appreciate you coming on the show today.
Well I appreciate you inviting me. So thank you so much.
Great. S.A Grant. Over and out.
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