Founder & CEO Of Billionaires In Boxers: Phil Pelucha AKA The Billionaire Boss – S2E38 (#66)

• The importance of starting with a video and breaking it down
• Why do businesses need a podcast
• How podcasting can build your network and add value to your business
• And So Much More!!!

S2E38 – Phil Pelucha.m4a – powered by Happy Scribe

That’s Rollin. All right, three, two, one, welcome. Welcome back to Boss Uncaged podcast. On today’s show, well, I’d like to say he’s right across the pond, but he is coming way of Liverpool, UK. Phil, Phil is the founder of Billionaires and Boxes. Boxers, actually. And I just want him to kind of tell you a little bit more about who he is and what he does. So without further ado, Bill, the floor is yours.

Thank you so much. I mean, it’s awesome to be here. Yeah. And so the first question everyone always wants to know, and so I’ll answer it because the listeners will be thinking straightaways. Where did the name Billionaires in boxes come from? It’s literally the first thing everybody wants to ask me. And the problem with being a podcast, as you well know, is once you put something out there, it’s out there forever. So I can’t lie and make the story as sexy now because I’ve already been honest about it so many times. The reality is we had a podcast for our business and I’m sure we’ll go into this later. But we had a podcast for our business that was working really well, essentially fueling our growth internationally. And then I got picked up by an international radio station, but the radio station already had its own name. So after a couple of years of doing that, we got our first TV series, which was awesome, but we didn’t have a name. And every name I suggested they hated and I don’t mean like they disliked it. I mean, like they beamingly hated it. Like they would kybosh every suggestion I would make. So I got to the point where I just started to get silly with it, but I just started sending joke names and I said billionaires in boxes because we’re growing global empires from home and I really put on pounds and it was like, boom, that’s the name and I was like, I was joking man like, no, no, that’s really the name. So anyway, fast forward the first season ads across southern Africa, like 30 million homes. It was really exciting. But everybody started to then recognize me as the billionaires in boxes that nobody knew my name. So at this point, we did a total rebranding of the whole business. So it was now all under the title of billionaires and boxers, because prior to that we had like an ad agency of one name in the business of another name. So now we brought it all under because it was a brand that everyone resonates with and I love that because it’s a name that everybody has an opinion about, like it means something different to each of them. But for me, it’s still like it’s my sense of humor really kind of getting out there and it’s it kind of shows who we are, what we do. I guess so.

I think I mean, do you guys have opportunity to like a photo op in your boxers yet? Has that happen yet?

Oh so we had to do it for the TV show and it was freezing as well. Like you’d think you’d think doing a TV show in Africa would be great, but they made us the winter. So I was not at all impressed, especially and I don’t want to go into detail, but especially because the guy they stood next to was a black South African guy. And I’m like this. If I’m gonna have to wear my boxers next to this guy anyway, at least I’ll make it cold. You know, like this is, that guy just bullying me here. You know, like this is this is this is totally unfair. Someone give me a banana or something.

So so so if you have to define yourself in three to five words, what words would those be?

Oh, what three words would they be? Clothes, I definitely going to have crazy in there. Crazy is definitely one of the first words that comes to mind, I think most people find it pretty crazy. I’m very energetic. Spiritual, very spiritual. It’s a big part of who I am and everything. I’m a people pleaser. That’s what I am, I’m a people pleaser. I am a connector. I’m a people pleaser and that’s what I like to do.

It’s funny that you brought that up. I mean, as podcasters, as we well know. I mean, we’re always constantly developing content to give back to our audience. So the fact that you’re a people pleaser makes perfect sense that you went the route of creating so much content to digitally create and influence people remotely and hands on.

So you know what? I have to I have to confess that wasn’t why I started podcasting. So that ended up being a really awesome product. But even today, I wouldn’t say it’s still like a major focus of us. So for me, the power of podcasting, I’m sure you’ve got this as well as I was listening to some of your episodes from season to earlier today. So you’ve obviously been doing this for a while now and you’re reaping the rewards. So you and I both know the secret of this, which is that it’s essentially like a backstage pass to your industry. The guy that won’t give you five minutes on the phone to pitch your services will give you 60 Minutes on a podcast to build a relationship. if we do something called level up networking, like if you want to level up and then you want to be you want to be seen at the table, you know think about high school. You want to be the cool kids table, right. You want to be with the keynote speakers and the authors and the guys are always on TV talking about your industry. Now, how do they get there? Well, the reality is they get that one of two ways they know somebody or they were pitched that they’re the only two ways that you, though, and the joy of this is that you can now do both using podcasting so you can build the relationship to the people so that now you are one of those people who know somebody and you can also use the content to say, hey, Mr. Editor of this newspaper for my industry, I recently did an interview of one of your journalists it was awesome. Take a listen and see what you think.

Yeah. Yeah. So, I mean, I always call the cross multiplication between the multiply the multiple media outlets, all from the source of having a podcast. So let’s take it back. Right. This is go back like further way, way, way, way, way back. Like, how the hell did you even get into this this space of media or get into this space of branding and content development?

Entirely, accidentally. So I am a surveyor by trade, so I work in real estate and construction and when I did my chartered surveyors qualification here in the U.K., and that was for me already at such a young age, that was already my second career, because prior to that, I’d wanted to be a football player. So for you a soccer player and I had a really good shot, like I was, I was at all the academies and then when I didn’t get my professional contract at 16, I moved and started played in Central Europe. So my dream of playing Liverpool was kind of gone but I can still pay play professional football. So I was doing that. And then I got injured and I basically my my shinbone basically has the consistency of dried spaghetti and man it sucks. So that was the end of it. And I tried coaching, but I just didn’t get the same buzz from that at all. So I had to go into the world of business. If you could see how shallow my thinking was, because I only did real estate because I wanted to work on football stadiums. Like it’s like, OK, if I can’t be on the pitch, then I’ll be building the pitch. You know, I just wanted to be involved. So I went to the sports qualification. And now whilst this is happening, I wasn’t ready to leave the world of sport entirely. You know, it’s been my whole life since like six and seven years of age. So I wasn’t ready to leave. And what was just happening was fan content was just starting to become a thing. So fans were getting on podcast, usually using something as primitive as like Skype to record like a one audio track, like six people talking all at the same time. One of you breathing like Darth Vader, you know, back in the days when podcasting was like old school. So it’s like sitting in a tin shack with a microphone and it sounds like it was recorded on like a 2002 BlackBerry or something it’s awful, awful stuff man. But the point was like I was somewhere in between fans and the players because I knew some of the players, I knew the story. I’d been through the setup. you know, so but I had a bit of inside knowledge. And you got to remember, this is before the time the fan stations and channels are really doing all the behind the scenes footage on the website. Like this was still a mystery. Like if you wanted to know what went on behind the scenes at Liverpool, you’d have to stand on a bin and look over the wall at that training ground and see what you could see like it was still those days. So got into podcasting. But what I didn’t understand was why we weren’t making any money from this. I was like, we’ve got X amount of listeners. We’re doing live stuff, majesté stuff. You know, why can’t we get a sponsor for this? There must be people that will be interested in talking to a demographic of mainly men, middle class, working income. They like sports, particularly like Liverpool, between the ages of 18 and 45. Like if this was any other world of business, I’d be selling that data. So, yeah, definitely, let’s sell it. So we started making money from it and I grew and sold those two sports broadcasting networks, which I love, that they basically ran like radio shows. They had regular shows, regular host guests and. By this point, we now had press passes for pretty much national and international and club level events because we were now being seen as one of the media, which is just hilarious. But I guess that’s where it came from, if I’m completely honest, was I’ve I’m now having to go head to head with these journalists, like I might as well and try and understand better what they do. And then I kind of got into content production and TV shows and all this kind of stuff. But once I left the corporate world to go and set up on my own and many business owners would be able to relate to this, I’m sure I was very naive. I kind of thought I got to board level in my early 20s. The phone’s just going to ring. Customers are going to find me and it sucks. That is not what happened. I had two clients. I had one who’d been a competitor of mine. And I think they only worked because they were sick of being on the losing end.

And the other one had been my former employer. So that just felt like I was working from home now. But that didn’t feel any different if I did anything. They now give me more stuff to do. So I didn’t know how to win new clients. I didn’t want to cold call. I hated it when people cold called me, so I didn’t want to I don’t want to do telemarketing and stuff, but I didn’t understand enough about social media marketing to do it that way. What I did know was podcasting and I knew that with podcasting. If I could talk to managers of Premier League football clubs midseason on a fan base podcast, I can talk to CEOs of companies I want to talk to on a business base podcast. So I made a list of the top one hundred companies I wanted to work with and invited each of their CEOs onto a podcast. Fast forward three months. We now have twenty one people working for me full time globally to deliver these contracts because I now have more work than I know what to do with and in fact, at this point I genuinely have the opposite problem. I’m now worried that I’ve bitten off more than I could chew.

Does a hell of a journey, right? I mean, you’re talking about kind of how you fell into it. Oh, I like soccer and I’m going to do this. And then. Now. Yeah, like. you have 21 staff, it’s crazy, so it’s I think that’s a hell of a story to tell because I think a lot of people kind of I always get the question like, how do you monetize a podcast? And I’m like, there’s a million different ways you can monetize this. You just got to kind of stick to it and at least do it and do it routinely. And for you, your niche was you found the core one hundred and you target them. And I mean, even if you got 10 percent of that one hundred that’s ten contracts that you would have, that could easily be six or seven figures annually over and over again. So I want people to understand, you just pretty much gave them the damn blueprint. They got to rewind this video and watch it again.

Do that, honestly. And it still works so well to this day. I mean, it’s and that’s just your podcast that’s not even looking at the guest strategy, which is like there are people who are paying money to do courses to learn how to buy sorry, how to build email marketing list, I build a list of one hundred thousand of your ideal clients that you get two percent open rate from when you must mail them. Or you could go appear on two podcasts that already have an active organic audience of fifty thousand of your ideal listeners get introduced to them add value. Show them what you can do and inspire that reaction. So someone’s going, this is the stuff that this guy gives me for free. What do I get when I pay him? Right. That’s that’s the feeling you want to give out on a podcast. It’s an authentic look. I’m going to give it you. hear it is, it’s the same with our start the back. So we have this, i mean i am not pitching , but we have to this start to back 11:00. It’s heavily discounted. Eleven hundred US. It’s two strategy sessions with me, plus a recorded blueprint podcast that I do afterwards. Not with that we’re working out. Who are you trying to talk to? Let’s do the guest strategy. Let’s really get down into where are this audience and then we map out. Are you talking to them directly? Are they going to be the audience of the podcast? Do you need to influence their influences? Like which way are we going to take this in terms of your strategy, fleshing and repurposing all that beautiful stuff. But then we get you on three podcasts as well. One of them’s ours, and that’s like three hundred fifty thousand listeners, plus the two global radio stations that we repurpose our content. Then we actually get our booking team my podcast publishing team, The book you wanted to podcast right within your industry. Now, I always say the same thing about this package, right? It’s heavily discounted. Shows you what we do. That strategy I’m giving you. It’s like the Richard Branson mindset, the whole train you well enough that you could work anywhere but treat you so well you don’t want to. It’s the same kind of principle with what we do with our starting back. I know that I’m giving people the roadmap that if they wanted to go into it for themselves for the next 12 months, they can. But I also know how highly it converts because people see my team, see what they’re doing and go. I just leave it to you guys. Like you guys know what you’re doing. It’s working. I’m making money. I’m growing. I’m getting speaking gigs. I’ve got a TV deal. It’s a real game changer.

So I think you’ve kind of slid right into like the predecessor to my next question. Like, I mean, obviously you have this this huge online presence. You have the Billionaire in Boxers Network, I would call it so like the services. Right. So I think you just listed off one of the core services. And that’s one thing underneath your influencer packages. Yeah. What are the services? Do you have that partner with all these different things that you’re doing in that one pack?

So it kind of grew again, it kind of grew organically. So when people first started coming to us, it was, hey, Phil, could you teach me how to do that? So our coaching side of our business was a bit that came first because it was to show people how to do it. But the people are lazy. So you teach them and they go, oh, this is great. But it’s also a lot of work and you just do it for me. Like if I pay you every month and your team just do it for me and that’s where I’ve done for you service came. But for some people having their own podcast is actually even necessary to their success, like if if you don’t want to. So think of it this way. Your podcast is about networking and about leveling up. Other people’s podcast is about sales and lead generation. So if you don’t feel like it’s necessary for you right now to be leveling up, you’ve got your online courses, you’ve got your products, you’ve got whatever it is you’re selling, you just need more people to know, like and trust you, then I guess booking strategy is probably all you need. And that’s where our podcast publicity side of things comes in, which is let’s work out. We need to speak to where they are, how do we position? And then obviously we work with partners in terms of a lot of PR agencies, as you can imagine, and a lot of marketing agencies we work with as well, mainly because they then repurpose the content so each podcast can be repurposed. I mean, an hour long podcast can be repurposed in ten minute clips, ten static images, a couple of blogs, post a couple of audiogram videos and a few teasers. I mean, you’ve got twenty, twenty five thirty pieces of content from one show. And the great thing is it doesn’t even have to be your show. You could repurpose a guest appearance.

yeah. Yeah. I think people you just get another golden jewel in a nugget in itself is like I always preach about. Start with video first and then break that video down, you can transcribe that video to blog articles, you can strip out the audio. And to your point, each one of these elements, you could take tidbits and snippets and times them on top of themselves and you’ll go from nine pieces to eighty one pieces just like that. So diving down a little bit deeper into, like, your business model. Right. So are you more so SCORP, a C Corp, LLC like how is that business structured.

So we’re a limited business registered in Uk but we also have two of those businesses that are kind of parent company they’re part of the network. But head office is still here in the U.K. One of those is in South Africa and one of them is in North America. I just want to be perfectly honest with tax reasons. It makes it easier when you’re trying to do. The vast majority of our business still comes via Referral Network and our affiliate network. It’s still the number one thing that we do. I mean, think about podcasting even. It’s just like the base level. It’s it’s pretty easy to say to a podcaster, listen, I’m going to be talking about this thing at the end that we’re offering to customers. It’s really great. And I’d loads of value and it cost X. We’re doing an affiliate where you get 10 percent of anybody who buys using this Link to your podcast. So I’ll give you a link for the show notes and just just push it out there like there’s nothing wrong with that. If it’s really going to add value to your audience and it’s going to help, of course, you should share in the reward of that. But if you’re busy, you know, I said your vibe attract your tribe, right? So if you’re busy networking on podcasts with people that you vibe with and then get to the end of a podcast and say, listen, I’ll check you my affiliate link. So anybody who buys you can get a slice of the pie. By the way, is there anybody else that you think I should be talking to either as a guest or to appear on their podcast? As you well know, all podcast know, other podcast is like them. And and it’s not an industry like other people where we would see each other as competitors. Because the thing is, when people listen to podcast, the way our audience engage, they’re not loyal to just one brand. They don’t just listen to one podcast, ever listen to anything else. So you’ve got to rethink your strategy. If your idea would be I wouldn’t want to do an event with the CEO of my competitor because I’d be giving him secrets, I’m going to call giant B.S. on that one. Because let me tell you something. He has people in his audience that don’t want to buy from him because they like what he says, but they don’t resonate with him as a person, just like you do. So you two doing an event together is adding massive value. It’s showing solidarity with the industry. It’s sharing best practice. But there may be people in his audience that go, I like Phil. I’m going to go work with Phil and there’ll be people in my audience that go, that’s the guy I want to work with. And they’re going to go that way. So both of our businesses benefit from this. And that collaboration piece is what makes podcasting so powerful.

You’re making it rain listening to you is like I feel like I’m in a strip club right now and I’m just seeing, like, the money is just…. I’m just like, drop it all. So obviously, you’ve been on a journey for for for a long time. And some people have not even heard of you. Right. And when they don like they, they’re like, oh, my God, he’s like an overnight success. But the reality it probably took 20 years to get there. How long on your journey have you been on this road to get to where you’re currently?

So I’ve been I started sports podcast and 12 years ago, I’m now into over well over ten thousand hours of podcasting. We’re now at the stage where we manage 50 different business podcasts, numerous radio stations, again, about double that number in terms of podcast publicity. And then we have 10 satellite television networks that we supply their business content for globally as well. So none of that stuff happened overnight. I’d say realistically, billions in boxers to where it is today it’s probably been about the last five or six years. But what’s been quite interesting was I had another business on the side that, if I’m honest, was still my cash cow. Like billionaires in boxes is my passion business. It was the business that I did because it was the one that spun. We’re making good money. Yes. But I never kind of wanted to scale it to this massive hype because it was it was my passion project. But my main business there was making the money was the talent business like my headhunting book. So I kept doing it and kept doing it and then covid happened. Now my headhunting firm specialized in cross-border surveying opportunities. So you can imagine how many of those were happening during a global pandemic. So my business not only went from 30 to 60 K a month quite consistently, it dropped off completely. And now I was always about forty thousand and invoices from companies that were saying we can’t afford to pay you the project ground to a halt. I was like, OK, so billionaires in boxes suddenly wasn’t just my passion project on the side, it now became the only project that was actually doing it, doing well and making any money because my other main business was now gone. So at that point, it was a case of, well, OK, how can we plug into this? And what I found, I mean, even just in television, for example, what I found is that. Television people don’t trust mere mortals to create content for them. They feel like there’s a massive divide that scares that they wouldn’t go to YouTube and say create content for me, that terrifies the life of them. They want somebody who understands television to bridge that network. So having worked in television and have my series done some production before, I approach a number of networks that I knew and said is becoming more and more expensive to buy reruns of series, you can’t get into the studio to create new content right now. What are you showing on those times? I was being told, Phil, I’ve got like one hundred and fifty hours of satellite this month, so I need to feel like I’m in so much trouble. Like we’re going to start losing sponsors. We could lose our license. We could lose the hook up to the big network. Like people were panicking and they were coming to me saying, can you create content? now I could create my show, but it’s going to be like, I don’t know, I’m going on every day like six o’clock news that’d be ridiculous. So I started saying, well, actually, I know a lot of great business owners Who have great podcasts, have great connections. We could turn that into video and we could now it’s almost like a like a panel of stuff, especially by them interviewing that way. That’s exactly what we did. And we have that like of 15 plus networks. But again, it’s it’s solving the problem. Right, because people people like to see problems and nobody ever likes to think of the solution. And that really bothers me. They always want somebody else to think of the solution for them. So a great example would be because it’s one that anybody can can relate to. Right. If you are seen as a keynote speaker, paid or not, doesn’t matter whether you paid at this point, if you are seen as a keynote speaker at your major industry events, especially if you have not paid to be there, that helps you with your sales and it helps you with your credibility because you are on the stage. If everybody else in your industry, let’s be honest at your level, has paid a couple of thousand bucks to be at an event and you’re the dude on the stage, you win, right? It’s that simple. So people go, oh, how am I going to get how am I going to get to that keynote speaking thing? How am I going to get this? Maybe I could get a publicist and they could put then it’s like, don’t be so lazy. You Know the answer is out there straight away. So here’s a great one. Reverse engineer it. Stop thinking about what you want and start thinking about what the person wants that you want something from.

Right. So great example of that is on the podcast. This is a strategy we use all the time because it worked a treat talked about before. But I hope to God some of your listeners embrace this because it will change everything. I promise, work out what your top industry events are. The big exhibitions, the ones that are going to put you on the stage. Right. And six to eight months before the event, contact the main event organizer and invite them onto a podcast to come and talk about the event and give them an opportunity to sell tickets. You already are in the good books, OK? You get to build a relationship with this person. One of three things is going to happen at the end of that podcast. Number one, worst case scenario, you’re going to get free VIP tickets. That’s the worst case. Next one is, can you do a masterclass for me? Can you come in and do a workshop for me? Could you come and do something for me? We’ll give you a free exhibition stand. Come and do some stuff. Great also win. Third one and there is a jackpot is, I want you to come and to speak for us. We’re still booking speakers. Come and do that. here’s the next bit you do because you do because you’re such a great guy and it’s purely out of the goodness of your heart. You say to them, this event, I don’t know if you do, by the way, don’t lie, but i think this event could really help people. I really do. So what I want to do is help to publicize this. So could you put me in touch with the other keynote speakers and main sponsors of the event? And I’ll talk to them about why they got involved in the event and really kind of helped publicize it. Well, the event’s organizer loves you at this point because you’re doing a massive chunk of their job for them. But what’s actually happening here is that any time anybody searches any of those keynote speakers, names, the sponsors of the event, your podcasts are being found because of the way you Keyword them up at the release time. You don’t even need to attend that event. And you look like the expert for an exhibition you didn’t even go to because of the people that you’ve interviewed. But what happens? You’ve now leveled up, haven’t you? The people that you’re now networking with or speaking with are keynote speakers. They’re leaders in your industry that people who you want you to be working with, your vibe attracts your tribe. If you talk to enough of these people and you get on well with them and ask that question I gave you before, who else do you know that I should be speaking to this in a matter of weeks, sometimes months, usually weeks. You have now been introduced to a whole new group in your industry that are few levels of further up than you on that ladder. But they resonate with you and you resonate with them. And you can add value to them and they can add value to you, because I’m telling you and nobody gets this until they really experience it. This is this has been such a game changer for so many businesses. Business is a team sport, OK? It’s business. Your success comes down to your ability to recruit the best people for your business, both internally and externally. So as a striker, I don’t want to teach you to defend. That’s pointless. I want you scoring the goals. I want you at the other end of the pitch so you’d be a striker and go and partner with some really great defensive people. You’re a content producer, you know about sharing it. She could go and partner with someone who’s all about sharing, reaching new networks and reaching people, but want somebody to be fueling them with the content to make that work. That’s a partnership made in heaven. And that’s just one little simple thing. And it’s so easy to do with this. And this is what I really want people to take away, is if you if you get yourself out that these things happen. It’s not magic. It’s not luck. It’s it’s reality strategy.

I mean, I think you just you just drop a 15 minute on a podcast. And I don’t think people I think some people would again, I always say this I want people to to really stop. You don’t have to listen to this entire podcast, its entirety. I want you to take what he just said and section it off and listen to it and then take actions on what he’s saying and what he’s saying is 100 percent legit. Right? I mean, if you want to be part of the big boys club, then you find the big boys or you find the people associated to the big boys and you try to befriend and work with them. Bottom line, period is the rule of numbers. If there’s three hundred people, you contact three hundred people and then you get a small percentage of those three hundred people. And by getting that small percentage, it will multiply and you will get more people because all you have to do is get three of them out of the three hundred and then those three will give you three more. That’s not plus three, that’s twelve. So forth and so forth. It’s like Compound interest or when it comes down to network.

That’s exactly, that’s exactly what it is. That’s a that’s a great way of using the analogy. And actually in terms of the content as well, I mean, I made a sale last week from a guy who contacted me on LinkedIn. I’m paraphrasing his message now, but it essentially said, I’ve just listen to a podcast that you did in twenty seventeen with this guy. And I was like, OK. And he was like, everything that you said was going to happen with marketing in the podcast industry happened. I think I should work with you. He literally turned into a client because he’d heard a podcast I’d done years ago, realized that what I said came true because I know my industry just like you know, your industry. That’s is the thing. You don’t need to know everything about everything. You didn’t know about one bit. Just go and give that one golden nugget, because the way that I see it, I’m sure you do. Every time I have a conversation like this, if I can take a golden nugget and give a golden nugget, how much have we grown by the end of that year? You know, network is solid based on people who are going, that guy’s awesome. He taught me this and it helped me. You know, my attitude towards giving stuff away is like it’s like an iceberg, right? You give away a bit and then you’ve got the rest of it. That’s kind of some people. But my attitude is that there will be a lot of business owners that listen to this. The. I don’t mean that disrespectfully right now, they couldn’t afford my services, they couldn’t afford a few thousand dollars a month on a retainer to get this done or implementing the stuff that I’m telling them. It’s going to take their business to the point that now they can and now they can imagine where I could think of that.

Yeah, yeah, yeah. I mean, I definitely I mean, I definitely appreciate the insights that you’re dropping. So this this hold this part a little bit more. Right. If you had an opportunity to go back at any time in the last 20 years or so, what’s one thing you would’ve done differently if you could do it all over again?

It’s a good question. I’m kind of superstitious, so I don’t think I’d change anything, actually. I mean, there’s some things that obviously come to mind. I mean, losses of money and trusting the wrong people and stuff like that. But I think all of it is has led to a lesson or relationship. I mean, if you look at something in isolation and say it sucked when I lost 60 grand on that contract, it did. But actually, I built a relationship with somebody that I’m still working with to this day as a result of the fact that that happened. So it was a former investor to one of these guys, companies that screwed them over, too. So we actually end up funding of screwed over by the same person and we’re now far surpassed our losses and then some. So I don’t think I would I really like where we are right now. I think we’re on a really exciting journey and I’m still like, I’m enjoying it, but like I’m so far off where I want to take this. It’s unbelievable. Like other people look at it and they go, it looks awesome. It looks so great. And it’s like it’s a mere shadow of what it’s going to be. You know, my aim is to empower a billion entrepreneurs. I’ve made no secret of that. And the way I’m going to do that is through that empowering content that I want to introduce the best of the world to the new emerging markets and help them to develop their businesses with the mentorship and the right skills and the right credibility. Now, I’ve made no secret of the fact that I’m going to take billionaires in boxers to being the world’s number one most recognized business broadcast network. I’m loving every minute of it. So I wouldn’t change a thing because it might I might be in a different place and I really like where I am.

Yeah, I mean, I love that answer. I mean, it definitely it oozes with confidence, but it also with the fact that, you know, that you’re on the right journey, you know you’re on the right path. There’s no hesitation in anything that you’re saying. So I mean, you’re 100 percent focus. And that’s like the key to real success is being 100 percent focused on a particular journey. Like, I just finished reading deep work and it kind of talks about that, you know, isolating into one thing and being able to be productive for a period of time over a long period of time is where you’re going to get the real results. So I definitely commend you on that journey and I look forward to seeing that achievement happen man.

I’m so thank you, man. I you know, I really I love it. Like, I genuinely, genuinely love what we do. And what you just said there about the past is and being on the right path, this path is way too random for it not to be the right path, you know what I mean? It’s like I worked in sports and I did a surveying qualification. If I was working in one of those two fields, nobody would bat an eyelid. Nobody would question it, because it makes perfect sense, because that’s where I came from. But to have taken bits out of both of those careers and learned something from it and then build an entirely different business is now all about broadcasting and business publishing. I mean, for me, it’s about I work with atoms, particularly with small and medium sized businesses. I’ve worked with some of the biggest business in the world. I worked with massive sports clubs, rugby federations, cricket federations. I mean, we’re talking international sports sightseer and I much prefer the smaller guy, and I’ll tell you why it’s. What we can teach people in what we can do for your business can take people to the next level and it does take people on a regular basis to the next level. I much prefer that to be someone who I can physically see the difference. I could see the relief of stress. I can see that they now have a smile on their face far more times than they used to. They’ve got a bit of a tan because they went and played golf over the weekend instead of stressing about work like these are all beautiful things to me. Phil, I’m not going to be around for the next two weeks because I’m taking my family on vacations like that. That pleases me more than you will ever know, because I remember when we first started working together and you almost sacrificing sleep for work, let alone talking about a vacation. So I love that. Rather than being one percent difference in a night or four or just something really minuscule that is reflected on a spreadsheet somewhere. I’d rather be the guy that takes a business from being the best kept secret in their industry. Help give them a stage and a platform to share their experience and share their voice. And then their organic customers find them and they end up finding themselves working with the people who are right for them. They appreciate the services they pay on time. These are good customers because you found your tribe of people and there will be lots of ways of doing this. There’ll be loads of ways of doing this. I’m just teaching people the way that I used to work in the works, my customers. But there will be other ways of doing this, you know.

So it seems like it’s ingrained in you. I mean, it almost seems like it’s part of your DNA, like the hustle mentality, the business savvy-ness. Does that come from anybody predecessor before you? Like a family member? I mean, where are you getting your hustle from? is it’s genetic?

We were broke, broke, broke. So for the vast majority of my life, I was born I was raised in a single parent family on benefits in a government house with a disabled mother. So like we were like. And from a very young age, I had to start working now. For me, it was always I was always trying to think next level up because the only thing I had to do with them was my hands or my time. That was it. It was all I could give. So you could get a job stacking crates or something. That’s not much fun. So I was always trying to think of ways of turning one deal into three or four deals. So a great example of that would be one of the first jobs I ever had was strawberry picking. I was I grew up in a rural area, so I went to a farm and then a strawberry picking thing. And the job was to sit in this little wooden hut for about two dollars an hour, or the equivalent of after school for several hours in the evening whilst people would drive past. They’d come and pick up these little plastic cups. They’d go strawberry pick. But what I realized was that people like my mom couldn’t go into the field of strawberry picking because they couldn’t get the wheelchair in and they were disabled, so it wasn’t level enough for them to be able to go in with a stick or on crutches or anything. So I started to say, well, what if instead of just sitting here, I collect strawberries as well and we sell full crates of strawberries? Could I get a slice of it? If it’s three dollars to sell it, can I get a dollar for I haven’t picked them. And it was like, OK, so I said, they’re not. But then I started to get my friends involved. So I started to say, hey, guys, listen, if you come down and just pick some strawberries for me, I’ll do a wicked deal. You can eat as many of them as you want while you’re in the field, like, go nuts. But like, you pay for this and I’ll give you like 50 cents for every one that you do. So by this point, I’m making 50 cents. They’re making 50 cents. And I’ve got all my mates just found strawberries. And then it was like, OK, well, I have to cycle home from this place and it’s about a mile and a half. And I passed loads of people on that road on the ride home. And I know there’s loads of elderly people who live there that don’t have a car. What if I knock on the door and ask them what they like me to deliver some strawberries to them? It’s six dollars a crate and I’ll give it back up so I can pay the three dollars to the farmer. He give me a dollar bag, 50 cents for me and 50 cents for the guy who picked it. I then drop it off with the little old lady on the way past and she’d give me another three dollars. This is just on the way home. Yes, but it’s you have to start trying to think outside the box, like when I went to university again, I went in on a scholarship, but the scholarship covid like a little college tuition and a little bit of living costs, like not enough to survive by any stretch imagination. So I was thinking, I don’t want to live in one of these crappy state houses. That sounds awful, but I was like, you know, I’ve just come from a world of football where even at the age of 15, they had me in a five star hotel. You think I live in some student bedsit, things like this, like I don’t want to do this. So I went to a relatively nice area and I basically struck up a relationship with a letting agent who been struggling to let out quite a large house. And it was a seven bedroom house and it was like fifteen hundred bucks a month rent. Now, that’s a lot of money. Even back then, that was a lot of money. So I said, OK, well, what if I sublet it like you would never have to be responsible for the money. All the money will come through me. I’ll make sure that everyone pays. If anyone ever late, I’ll cover that bit until they pay, which they happen on a few occasions. But I want to make sure that you are always paid as the landlord is the owner of the property and I’ll take care of the rest. I could do this. I could do so. I went back to my friends, many of whom I knew had had sort of, I want to say, quite wealthy parents.

So there they were. They were they could afford to live somewhere other than the student halls kind of thing. And I said, listen, I’ve got this house. Why don’t we split the rent, the rent two thousand a month, not fifteen hundred two thousand a month. Let’s split the equally each is no. Also that plus we’ll take 20 percent extra for bills. No, all in our I live rent free and made a profit off where I was living in this gorgeous, massive big house where of course I had the biggest room on the street. I live completely rent free. I live with my mates. We basically had a great time. All the bills are paid and I made a profit. So I was making a profit. Living had everything paid for. And then I went and got a job. So everything I earn could go straight back into other things.

I mean, you. Yeah, I think you definitely have a philosophy I always kind of refer back to. Like the founding fathers of Apple, right, Steve Jobs had an opportunity working with Atari to create that particular game and then he kind of outsourced it, right? He outsourced it to was and he told was it was X amount, but he made like 10 times the amount and was just completely happy with making like a couple hundred bucks when Steve like ten, ten fold of that. So, I mean, outsourcing it and using a creative way of not the niggling but moving the money around is definitely thinking out of the box for sure.

Well, I think a lot of people were outsourcing. Sometimes people think about like lesser quality and things. But I think one of the big problems that most people have with outsourcing is think about like or not working. The reason so many of those relationships go sour is nothing to do with the skill of the person delivering whatever it is that delivering it was the spec and your ability to project management as a business. And if you don’t, you don’t know what you don’t know. So if you haven’t found the solution is working yet, you know, think of these people as. Sounds awful, but if you think of them as a computer, it will do exactly what you put in and command it to do to the letter, will you have to know what you’re doing to be able to instruct that if you don’t, you’re just going to teach the way it’s not going to work and then shock, horror, it’s not going to work. So actually, there’s nothing wrong with outsourcing. I mean, take my editing team, for example. I have a great editing team. The vast majority of them are in India, but they’re all very highly qualified audio engineers. You’ve got people with masters in audio engineering on my team. I couldn’t do that in the UK or the US. That cost me a fortune, but I could do it there. And I am the bridge. I am that gap. I am the person that sets the high standards, shows them exactly how this is going to be worked out, and then they go away and do that work to the lesser. They do a phenomenal job of it. As far as the customer is concerned, they got exactly what they asked for, exactly what they asked for. The reality is our services would cost a lot more if these people were in the UK or the US because I’d have to cover that cost.

Yeah, yeah. I think that’s definitely I mean, again, there’s another golden nugget that you dropped. And I’m recapping in my mind what you said and I’m like is 100 percent true. So uppity like your family. A little bit. Right. So you’re talking about that you came from a single family household. Now you have older. Right. So how do you currently juggle your work life with your family life?

So I work from home, so that makes a big difference. I have two small children and my wife met my wife when I was living over in South Africa. So we lived all over the world together. And she homeschools our kids because we travel and we like to travel. So we are together as a unit for them, my my quality team, if you will. And, you know, I think one of the best things I ever did was setting. Time like in my calendar, before anything else is in my family, time gets put in the dinner with my family, gets put into my yoga time with my girls, gets put in helping them with school and gets put in doing something creative, gets put in the having set days off with them that they know. OK, that is definitely going to be off on Sunday because he’s always with us on Sunday and being strict with it and not actually doing any work at those times like that made a big difference, because prior to that, I think like many people, I gave them the time that I had left or in between work, and it was always clashing like I want to come downstairs and play with my daughters because I have an hour free and my wife will have just started something with the preschool and be like, you can’t just come in and distract them and play with them. They’ll be finished in an hour. And I’m like, well, I’m gonna get in. And then I’m gone back upstairs into the office for another three hours. So yeah, I said that was a big one, was setting that time and making sure you set those boundaries because you’ve got to remember why we do this stuff. Right. We do this to provide for our family. So you don’t get so swept up in doing the providing that you forget the family.

yeah, definitely. So just diving a little bit more into your personal side, like what are your morning routines, your morning habits look like?

So it’s an interesting one, because I had to find out exactly kind of what works well for me. Now, the reality is I work internationally, so my clients are all over the world. But I have my team all over the world. And you have the team in US, Brazil Island, India, Philippines, Australia, New Zealand, South Africa, the UK and i am sure there’s one more. I feel like I’ve missed one, but this load, we’re all over the place, so time zones for me aren’t really a thing. OK, what I did notice is, though, whenever I set an alarm in the morning, I don’t sleep very well. I’m one of these people who wakes up to see, like, how long do I go until the alarm goes off and I track my deep sleep when I realize that I don’t get a lot of sleep when I have an alarm set. So instead, I don’t officially start work until midday U.K. time. So it doesn’t make any difference to me whether I wake up at seven, at 10 or 11 and make no difference. I give my body as much sleep as it needs. I do not set an alarm. I will wake up naturally. That’s a that’s a big one. Then I’ll start with Tony Robbins priming exercise, which is all about setting my intention for the day, thinking about what I’m grateful for. You can find all of that stuff on YouTube. Just go and search for it. Tony Robbins, morning ritual, always priming exercise. It’s all about connecting to that feeling, that winning feeling when you’re smashing it and you’re grateful and everyone’s flying and build from there. And if I ever need to stop during the day and say, I, I will, I’ll do that. So that’s a big one for me.

Oh, yeah. So I think you just gave like a solid Segway and it’s kind of like a little twist because usually what I always hear is that someone would say potentially they would work out. So you said yoga, right? I would usually hear someone say they will read an audio book. But what you’re saying is that you would listen to Tony. Right. And obviously, anyone that knows Tony knows that Tony could drastically change your day if you just listen. It takes actions for five to ten minutes. So we call for these little nuances. I decided to create like a Boss Uncaged book club. So what books have you read to help you on your journey and what books are you currently reading and what books would you want to recommend that I could offer to that audience as well?

That’s a great question. There’s a lot isn’t so. OK, rattle off a few books where The Wolf by Jordan Belfort, good sales book talks about a straight line persuasion technique. I like that. Now you could take he says it very clearly in the book. You could take those skills and use them for negative as well. But actually, if you use them in the right way, which I hope people will, it could be a very powerful way of helping your customers to see the potential of what you do compared to their problems. So stop pitching. Here’s the technical aspect of what it does. and it almost you pitch the transformational aspect of is the problem you’re having. This is the solution you want. I’ll sell it to you. And I think that’s a good one. There’s a guy called Daniel Priestley. He’s an Australian guy who now lives in London and he runs Dent Global, very talented business acceleration business. Done a number of occasions now actually make some very similar circles. But actually what was fun was I got to meet him after I was a fan of his books. I’d already read all of his work and then got to meeting, which is pretty awesome. So it’s been like a fan girl, when i met him but he’s a nice guy. I really like. he’s got a lot of time for him. And he knew about my podcast, which I just thought was awesome. Like, I’ve read your stuff and he’s like, I like your podcast. I was like, yeah, see? Winning. But yeah. So , it’s like a sequence and it’s like you go through the net business books. But the first one that I would highly recommend is called Entrepreneur Revolution, and it’s essentially about how we’re moving away from the industrial mindset of go to school, go to college, get your degree, move to the city, get a job, work that 34 years, get your pension. It’s much more about it’s going to be our ability to be flexible. Work with your market starts going bad in the US, don’t work with the US. You’ve now got the ability to work wherever you’re a boutique agency that does three or four of you at your core, but you can scale to a team of 20 when you need two big projects because you’ve got that network that so I’m a big fan of Dan’s work. So that’s that’s a very good one. The other one, which is it’s a bit odd, but it’s the it’s called the Book of Joy and it’s by the Dalai Lama and Desmond Tutu, Bishop Desmond Tutu. And it’s basically an interview between Bishop Desmond Tutu of South Africa and the Dalai Lama. Two people, two very different religions, obviously spiritual figures in their own right. And it’s them is old men talking about that life and what they’ve learned and what they’ve seen and the people who they like. And they get on to things like Nelson Mandela as a character behind the scenes. And it’s just it’s a fascinating book. But what it does do is, you know, that stuff when people say, you know, I enjoy every moment, enjoy every sandwich, it’s not just a sandwich. It’s the room, it’s the people, it’s the connection. It’s the fact that you’re here right now. It’s a great book for helping you to kind of. Take stock and look at what you’ve got until actually, you know what? Not only is what I’m living right now somebody else’s dream. It was also my dream once upon a time. And I think it’s nice to be able to stop and remember.

Yeah, I mean, that’s I’m definitely pulling out of my wish list. I mean, I’d like the the fact that you’re saying it’s like the Dalai Lama, but he’s talking about like the global influencers. It’s kind of an interesting definitely twist. So, yeah, I’m definitely going to check that one out. So in addition to that, I mean, what tools are you using right now in your business that you would not be able to do your business without as far as software goes?

First, software that I couldn’t do without, I don’t think I need because I deliberately have two back up everything that we use in case anything ever changes, it I’ll go down. So I don’t think we’d ever be in that position. But there’s a tool that I want to share that that I use. And most people don’t use it and they certainly don’t use it for the stuff that I use it for. And it’s a website. Anyone can access it.

It’s called alsoasked.Com. Now, that’s my accent. ALSO A S K E D.COM and it’s a reverse search engineer tool that if you put keywords in and your location, it will tell you the most commonly Googled questions to do with that search term. It is a godsend for content creation because you can you’ve got a guest coming on who specializes in automation for business, don’t search automation for business in the US and see what comes up for the questions. You’ve already got a handful of questions you want to use. You know what stuff you’re going to write in the description. You know roughly what you get to title this thing so that he searches that well on keywords mean this thing is it’s an absolute goldmine. But it’s also been very useful when it comes to things like designing strategies, like when we’re doing podcast publicity, when we’re trying to work out with a client, OK, who is it you want to speak to? How is it you’re going to speak to the once we figure out who these people are, the next thing is to understand what are they asking, where are they looking, what problems do they need solving? And this tool is phenomenal for that. So we’re doing that. If you’re let’s say you own a boutique marketing agency, a great way to do that is just to search for boutique marketing agencies or for small marketing and then let them also populate the beginning of the question, what’s the best lead generation tool for small business for a small ages? And they’re like, oh, they’re all asking about Ledgen. Great. So guess what conversation I’m going to go and having people.

It’s sound something like I saw it too it kind of reminds me of, are you familiar with answering the public?

I am, yeah.

It’s kind of like there are some similarities between a like yours is more niche down to give you a direct response on a particular niche market and the answer to public is more global. So I think in a combination between those two monsters.

I see I think you could do a strategy between those two. If I hit podcasting, it’s all you could do. You could do two things with those questions that don’t involve any podcasting, interviewing or blogging. Right. No. One, you could create short videos for your website answering the questions. They’re going to rank really high on Google. You can get loads of traffic to your website. Also, that’s one job done right. Next one is you can take those questions and you can turn them into post because, you know, the people in your industry are talking about it. So you use them on your social media, you know, or go into to Quora. And answer them, answer the questions, yeah, you know that your industry is asking for these questions, so go and do the guy thing where you try and give the most valuable answer and be the most interesting person in the comments. Do that on Quora and on Reddit and on all these places. And any time your ideal customer starts to search for you, they’re now going to find your podcasts, your videos, your website, your answers. I mean, it’s it’s taking care of business.

It is. And to your point, I mean, you have to add a little sprinkle of some cuss words in there to give a little characteristic of your personality in the digital age.

Yes, of course. You have to show you right. You have this. But this is the point. It’s like if you know that these people are answering this, like these are the questions of your industry. And this is something I should really stress. These are the questions from your ideal customers. You should have a burning desire to want to answer these questions that truly your ideal customer you should be going. I know the answer to that so badly. No, when you’re in school and you’d like to use your other arm to push you up even higher so the teacher would see you trying to get your attention. I think you should be doing that. You know, like that should be what you do with your customers, like they’re asking these questions on or Reddit or podcasts or on YouTube or on LinkedIn. You should be wherever they are answering the questions, showing your personality, your character, your flavor and adding value. And the people who think you’re a Muppet will avoid you. And you know what’s great about that? You shouldn’t have been working with them anyway because they’re not on your path. The people who resonate with you and go, it’s cool. I’m going to check them out because they know what they’re talking about. That is your ideal customer right there.

Yeah, I think it’s funny that you brought that up because part of creating that book club, I was realizing that I was trying to push people to read one book per week because. No. Did you ever see your read 60 books? So that’s about 52 books is in that ballpark. But I got the pushback of, like, why are we not doing a book per month? And I’m like, well, the reality is you could easily segment your day to get an hour of reading time, whether it’s 30 minutes for breakfast, 20 minutes for lunch and another 40 minutes for dinner, you’re well over an hour. You times that by seven days, that’s well over seven hours of content that you consume. The average business book is about seven, eight hours long. That’s how you read a book per week. So to your point, me is definitely kind of understanding what people are asking questions about and in creating that content to facilitate that is definitely golden.

What I used to love about all the authors in particular was I read that book and having a podcast network, the very next thing I could do is contact them and say, Hey, I’d love to talk to you about your book. I’ve just finished reading it. You want to come on? And then I get to ask them the questions that I want to ask, as well as combining it with the questions that other people are asking. But now it’s a really massive value add interview. But I’ve got to ask this person first hand why? OK, you know, when you were talking about this bit, that’s the stage where I am right now. So this is what’s going on in my business now. What would you do, given the opportunity again, what kind of things that you do that actually really took you from this level to the next level? And I guess I get to learn first hand. It’s like a private mentorship session I get to share with the world.

It really is. It really is. And I think for me, it becomes like a drug. It’s like everything like, oh, my God, I got filled today. And I look at your background. I’m like, dude, I can’t wait to get on this damn podcast. And it’s like I’m sitting from a computer twitching, dying for the opportunity to have this conversation. And it never fails. It’s like every single time you get a request or you get the right and you look at their background and you know, they know what they’re talking about. To your point, I’m going to be able to drop something. But I know you’re going to drop so much more and we’re going to have that synergy to where the audience listening and hearing our conversation is like, oh, my God, take notes, stop, rewind. So definitely

you’re so right dude you’re so right.

So what final words of wisdom? Let’s say I’m a twenty year. A matter of fact, I’m gonna change that question. Let’s say I’m 45 or 50 years old. I’m stuck in corporate America. I’m ready to make a change. What words of wisdom would you give me to jump out of corporate America and continue my entrepreneurial journey?

Oh, that’s easy, brother. That’s that’s so easy. People particularly of that demographic. And I’ll talk to them directly. You remember the days where a handshake was more solid than any contract you seeing the white is somebody’s eyes. It wasn’t what you knew. It was who you knew. And business hasn’t felt the same since. It’s all gone, all automated and online, and it’s all about retargeting campaigns and it’s lost its personal appeal. If you’re nodding away today, that market hasn’t gone. It’s now just on a podcast. You can still have those relationships. You can still have those connections and build back that community around you. It’s now just online. The great thing with that is you get to repurpose all of that content and all that great stuff. But the thing is, if you don’t even know what you want to do as a business owner right now, you should still be doing a podcast. And this applies to anybody. If you’re a 20 year old kid who’s just left college and you’re like, oh, I do, I’m going to do the world’s in a crisis. There’s no jobs. Like, I don’t know what I’m going to do. OK, you know what you’re passionate about and you know what you’re interested in. So just like guest appearing on podcasts, that listening to podcast in the industry, you will very soon learn what problems are being experienced by the industry. What solutions they need and the ones that you can solve and resolve there is your answer that’s that’s your starting place. It’s about how can I add value to that audience of people that I want to work with ? And it will all grow from that.

Great, great, like i said, you never fail me. The thing is, I want the audience to understand, right? Like this conversation seems like we’ve known each other, but today is the first day that we just met literally before we got on air to make this podcast. What once you’re in like minded groups like this and like minded people, the shit just makes perfect sense.

well it was like it was like the green room beforehand and the virtual green rooms, because we literally had five minutes because it was like, listen, we both have been doing this for a long time. We don’t need a big preamble. Let’s just get it. So people are listening to our first conversation for the very first time. We haven’t even had a prequel with this.

Nope, nope. I prefer it that way. I mean, a lot of times you get people to say, hey, just give him a call before. And I’m like, we got to get the edgy rawness. let’s just get on the damn podcast, do it live and figure it out as we go. We may have some stumbles, but in reality we’re going to figure out who we are and that’s going to build that friendship moving forward. So people find you online. I mean, obviously, you have like a network and an expansive international network. So like, what’s your website? What’s your Facebook profile, Instagram, so forth and so forth.

I’m sure man. You can find us all the shows below, but you can find us all on billionairesinboxers.com. In fact, if you just search billionaires in boxers, you’ll find most of our stuff. I also have a very, very unusual surname, which is just Pelucha, P.E.L.U.C.H.A. So if you just Google Phil Pelucha, you’ll find all of my social media feeds come say, hey, however you see fit, I’m most active on LinkedIn, but you can pretty much catch me everywhere.

Oh, cool. Do you have any, like, particular offers that you want to put on air ?

You know what? I would honestly tell people I would start with the starter pack and we’re only in February and i don’t now when this is going to be released, but we’re only in kind of mid February right now and I’m already having to consider taking the starter pack down. And we only started it just before Christmas because it’s a heavily discounted pack that shows people exactly what they can do. It’s been great, as I said earlier in the show, the kind of that lead conversion and people kind of coming in and sticking around, which I think is really powerful. I love that. But at the same time, we are getting so many requests for it. I mean, I literally just before I got off the phone with you, I got a call from the PR partner who said that they sent an email around the customers and got ten inquiries back from a bookstore with me for this week that’s one of our partners. So look I love it. It’s great, but it’s not going to be around forever. Eleven hundred bucks will give you the strategy, get you introduce the VIP Network, which usually gets you some customers on its own and then get you booked on two hot podcast. And as you well know, whether it’s never just two like each person that you meet will know other people like the. So it’s it’s the start of a very exciting journey for you and one that can create a lot of content, a lot of relationships and a lot of success.

Definitely. Definitely. So going into the bonus round, right. I got like a jumbly of different bonus questions. The one question that you probably heard me here, heard me asked before is one that I’m always going to ask, because I know that your answer is going to be a hundred percent original and it tells about who you are. If you spend twenty four hours with anyone dead or alive, uninterrupted, who would it be and why?

SEE. I have a very personal interest in it, and it is a very honest answer. I was raised by my grandmother rather than by my my my parents for the first 10 years of my life, mostly because of my mom’s disability. And then my grandmother sadly passed away when I was a pre-teen. It would definitely be her, this is not a if I had the option to talk to anybody dead or alive for 20 minutes, 24 hours, 12 seconds, it would always be her.

Yeah, yeah. It’s definitely it’s kind of weird when I ask that question, because some people may say. Malcolm X, some people may say Einstein, some people may say my wife, some people may say someone who has passed away. And it’s a very eclectic and I think it’s one of my favorite questions because it kind of gives me a little bit more insight to who I’m interviewing and what is valuable to them.

For Sure, I mean, she she was the person who introduced me to meditation. She was the person who introduced me to spirituality. She was a very spiritual woman. I think a lot of my ethics and morals that run through the heart of my life and my business all came from her so that without without a doubt that I can spend time with them.

So going to the next question, right. What is the most significant achievement that you’ve was able to complete to date? And I always say for all parents, we all know our kids are our greatest achievements so outside of your kids, outside of your kids. What’s your greatest achievement today?

I think this achievement today. I don’t think It’s my greatest, but there’s certainly one that I’m most proud of business wise. I got approached by a company four years ago, and they’re a marketing agency based in the north of the U.K., small agency, and they said we’re desperate to move into the emerging technology field. We want to start working with VR ,mix reality, AR, AI the whole the whole shebang right. But they knew nothing about it, nothing. So they said, but we know that you’re connector, you’ve got this thing, why don’t you come and help us? So I partnered with them and set about interviewing all the top VR people that I could find. And I basically found out in the space of about four weeks. What’s wrong with the industry, where the problems are, what the industry is pushing towards, what they’re waiting for and what nobody likes? So from that point, you’ve pretty much got everything you need for compensation next person you speak to you go listen, I know most people are sick of this stuff, but what do you think of the HoloLens is coming out later this year with the Efrem stuff? And they are like blah bah blah, and it’s like great, awesome. I’m getting all these answers. But what I was getting was a load of information. So the thing I’m most proud of is the fact that six weeks after having started working in VR, having never worked in it before, not only had I not been flown to China by the British government, I was being paid by the Mobile World Congress to speak as a keynote speaker on their main stage. This is sandwiched in between Microsoft and Sony. The year before Zuckerberg had been on this stage. It’s an event. It’s the biggest tech event in Asia that attracts over two hundred thousand visitors over the space of two days. And everybody in that room listening to me had paid two thousand dollars to be their executive level of the tech company, six weeks after working in VR. Right. I went on stage and I pretty much told them what I’ve been told by the industry. This is what the people are saying. This is what you consumers say, and this is where the gap is. This is why I think you should do about it is which essentially what I did. We won a couple of hundred thousand dollars worth of business in that room just immediately after the talk. And I’m sure people can find this story online if they really want to. But immediately, as I was coming off the stage, this giant guy just was marching towards me. All joking aside, I thought I was getting chucked out. I thought my presentation was so bad that security to come to remove me and this huge guys still marching toward me, shakes my hand, puts a business card in my hand, shake my hand and says, I have to go now. I like you and we should work together and he left. I sat down and checked the business card. He was the senior vice president from Microsoft Asia. He was the person responsible for their HoloLens project that VR project. And that was how we started working with Microsoft, all from this room that I was paid to be there, paid by my British government to fly over, provided as i just said thank you the British government for sending me, which, by the way, just gave me even more credibility. I was essentially speaking on behalf of my government, on behalf of the people of Great Britain. Here I am kowing nothing about this industry to tell you all what to do.

Crazy It’s humbling hearing that story, because I think. The point is that you have to start somewhere, right? And I’m hearing your stories and I’m like, this dude has like legendary epic stories. And there’s Probably, somebody listening right now is kind of like I’m about to start my podcast. But the reality is, is that one podcast could compound into a world journey. You just have to kind of stay on that path. I mean, I started my podcast originally I think it’s about a year ago this month. So from a year ago right now. Right. It’s kind of like night and day difference, but where am I going to be two years from now? Three years from now, four years from now? You just got to be consistent and stay on that path. And I’m happy I’ve crossed paths with you. Right. I would not have met you otherwise.

Oh, it’s so true, isn’t it? But look it’s the I think podcasting strategy is so different to business strategy because the business strategy have to stay focused. Right. You have to have your goal. You get on with it. But if you during a podcast strategy, you miss so many golden opportunities. Like I, I didn’t know the doing of doing a partnership with a company in the north of England who only have UK and European plans would lead to Shanghai, which would lead to me working with Microsoft Asia in China and all these businesses in Singapore. And I still do loads in that region even to this day. I have I have a really good relationship with the emerging fintech market in Singapore who are competing with the established financial market in Hong Kong. I’ve so many contacts in this place. It’s unbelievable, all because of podcasting. So I am so with you. I just I wish I wish that people would embrace this because the reality is it’s not going to be like this forever. I mean, it’s kind of where Facebook was ten years ago where you can make a lot of money organically and really build that crowd. But just like Facebook and everything else, pretty soon Spotify and iTunes are going to start showing this to 10 percent, 20 percent of your audience. And you’re going to have the boost post to be able to speak to the rest of your followers, which again, is why my focus is not on grow the audience and sell to them. It’s make money through the relationships and through the leveling up and through the networking with the people and the business, the relationships and the partnerships rather than the audience, because at some point, Facebook, Spotify, whoever, they’re going to take that audience of you and charge you to talk to them. But if your power is still in that networking, in that conversation, you’ll still winning.

So, I mean, we are going into a conclusion of this particular episode and, you know, obviously your fellow podcasters, so I’m going to give the microphone to you and give you an opportunity to ask me any questions that may have arise while we were talking. So the floor is yours.

I love it, man. So where are most of your listeners at the moment. Let’s do a mini session. Where and who we are you talking to?

So looking at my analytical data, I’m talking to essentially similar audience to you. I’m talking to middle aged men currently right now, and I’m trying to breach more into middle age females.

Yeah. All right. OK, so let’s do it. Let’s reverse engineer that then. So let’s do it on the podcast. I think it will be useful, I have an affiliate program, a partnership program. We pay 10 percent for the lifetime of a customer for as long as they remember with us essentially so there with us for three years. You get paid every month for three years we give 10 percent. It works really nice. And it’s a good way of referring business. I imagine there will people, you know, who could really vibe with this. And it worked well for, in return I have a number of people, including that run women only professional services bodies, good friend of mine who I actually met again through podcasting. Marie Diamond of the secret movie obviously Reach like 500 million people, Marie is awesome. Marie runs global events such as the Global Women’s Conscious Movement, which is all about female empowerment and rising business and in life. And it’s been as successful as possible. So I can plug you in with a lot of those people straight away. You want to speak to more of these people? Best way to do that is to get you as a guest on their shows to talk about what they’re doing and indeed bring some key figures, maybe even like Marie onto the show to talk about what they’re doing, because they will have guest and actually, sorry, they will have audience that naturally follow them and will stick around and enjoy your stuff. So if you are keen on that man that’s what we do after this pod, we exchange those details. And I’m happy to make those introductions.

I mean yeah, I’m a big opportunity person. If opportunity knocks, I’m going to kick open the fucking door and be like, come on in. I’m not going to hesitate i’m not going to look to the people. So by all means, definitely. Let’s let’s just get it done.

Let’s do it man. Let’s do it. there you see that right there is a real life work example. So all we’ve done right there for anybody listening to this is this would have been the end of the discussion once we finished recording. This is the conversation that we would have had. But we wanted you to hear this so that you can hear for yourself that this is the cycle. This is what happens. It’s that amazing ultimate speed dating in the green room where it’s like, here’s some key facts about me. You give me some key facts about you. You have a conversation with them for 30 to 60 Minutes and you vibe together. After the end of that call, you go I vibe with you. If you vibe with me, then let’s figure out how we should do some business together.

Sounds like a win win. So, I mean, I definitely appreciate you reaching out. having taken the time out of your busy schedule to get on the show. I think you definitely gave a lot of damn insight. like I said, I felt like I was in a strip club who’s making it rain literally every single time you spoke. So I definitely appreciate that.

Well, thank you for having me. It’s been a pleasure to be here. Be happy to come back out. Your audience really have taken a lot of value from this and take it seriously. Many people will only get this when they first start doing it. They go. Ah! That’s what they were talking about. But anybody who is not sure or wants a couple of pointers either come talk to me about my starter pack. or just come ask me a couple of questions that are burning and I’ll be happy to help.

Perfect man. Thanks again S.A Grant over and out.