Founder Of Audience Magnet: Dennis Morrison AKA The Storytelling Boss – S2E65 (#93)

S2E93 Dennis Morrison.m4a – powered by Happy Scribe

Record. So we are recording Real Live. Three, two, one. Welcome back to Boss on Cage podcast today. We have an interesting guest. Now I’m going to deem him the storytelling boss. And once I give him the floor, he’ll be able to tell you why. So from the UK without further Ado. Dennis Man, the floor is yours.

Hi. Thanks so much for having me on your show and be able to have a conversation with you and speak to your audience. Really looking forward to it.

Great. So I’ve deemed you the storytelling boss. I looked at your background, did some research. It seemed like that’s the key thing. You’ve been in films, you’ve been in video. But it seems like your core niche in today’s world is storytelling. So let’s dive into that a little bit. Like, what are you doing with storytelling?

Yes. Well, I’ve kind of created a platform and a program for small businesses, coaches, course creators and service providers, so they can actually use storytelling in their business to market and sell their products and services. I kept seeing so many people talking about storytelling all the time, but they kept using Star Wars and not really giving people real practical ways that they can do it themselves. And that really got me thinking, Well, it’s no good talking about something if you don’t give people the keys to unlock it so they can take advantage of it themselves.

Nice. Yeah. They’re definitely interesting. So let’s talk about you a little bit like if you could define yourself in three to five words, what would those three to five words be?

Oh, gosh. I would say I inspire people. I empower people so they can do it themselves. A few more than three there the last day.

Yeah. With that, would you deem yourself more so as a coach or a consultant or you’re a hybrid of both?

I would say I’m a hybrid. I’m a hybrid. Definitely. I’ve done both. I’m very good at enabling people. I think I’m good at teaching and training people. And my specific approach is realizing and guiding people, so they realize that they actually can do it. And so I would say it’s definitely a hybrid as well as going in and giving people advice. There’s something about seeing the spark in people’s eyes when they think, oh, my God, I can do this myself. And that’s what kind of excites me when people realize that. Yeah, with the right guidance, with the right support and training and also implementing that, they can have a lot more power than they think they can in areas where they feel they don’t have the strengths.

That’s definitely interesting. Let’s just walk down that role. Let’s say I found you in the net, and I’m like, okay, storytelling. I’m liking what he’s saying. I’m a marketing guy. I have all these different facets, but I want to be able to tell a better story. I want to talk to my target audience directly. I want to deliver the message. Like, what steps would we kind of go through to get me to that point?

Well, there’s not one step, but say, if you found me, the first step is I’ve got a gift for your audience, which I can tell them more about. The end is, I’d say, do the five day sell with story mini course that I’ve created that standalone that helps people get clear on their own story. But more importantly, telling the story in the way when they realize what they offer and why someone wants it from them, then they can specify who their target audience is and see how they can talk about their products and services. So they’re interested. I think the key thing when I talk about storytelling and business storytelling is storytelling with a purpose and that’s stories that lead to a sale. So it’s not telling any old stories. I’ve been very intentional around it yet at the same time using it as a magnet. So you draw your ideal audience to you and you draw them to you by them choosing to want to come close to you.

So are you doing that way of the method of if there’s a problem, your story is defining how you can help them in the solution. Is that the way you’re staging it?

That’s one. I think the other thing misconception is people talk about stories, but they talk about story singular. There’s multiple stories we tell. Each audience member or each customer or each potential client is on a different stage of their journey with you. So that means different kinds of stories. And so it’s not just one story you tell. It should be something that’s implemented in your business and use in all stages of your communication, whatever the medium. I think that’s the beauty of business storytelling. It doesn’t matter what platform you’re using, whether it’s social, whether it’s emails, whether you’re doing videos or doing landing pages, you can infuse the art of storytelling, which is really grabbing people’s attention on an emotional level. So they are interested in what you’re talking about and build that relationship. It’s all about building relationships.

Wow. It’s definitely powerful and insightful as well. So going into stories, let’s talk about your story a little bit. Were you always like a kid that was telling stories? Did you have a group of friends and you would tell these stories? How did you get into storytelling?

That’s a great question. Do you know what I would say that as a kid, I don’t know if I was like that probably wasn’t, but it all started when I was 18. I had no clue what I wanted to do. I got a gig as an extra on an advert and this is predigital. This is a long time ago and I thought, Great, let me go there. I’ve been told you just stand in the background, you get fed and you get paid I thought, Well, that sounds great. So I went for the first down on Monday, turned up, and at lunch they said, oh, we’re not doing anything today. Go home. I thought, oh, this is great. Came on Tuesday, and suddenly I saw all these big trucks appear and all this equipment come out. And I was like, what is that? That’s what I want to do. And that started my whole journey of working in film, working in the media and storytelling. Literally. I decided that’s what I want to do. I don’t know how I’m going to do it. This is pre digital. So even to get my first gig, I literally spent nine months, about three days a week pounding the pavement, knocking on doors just to get my first gig.

Wow. So you keep saying pre digital. It seems like you’re going back to, like, Beta or Beta cams. How far back are you talking before digital?

Do I look that old?

No, not necessarily.

Yes, it was. It was beat Cam SPHs to actually put stuff on Pneumatic after you filmed it, or it was Digi beta. That was the high end tapes. Or it was film. So I was taught and I learned using film, and I’m probably the last generation to actually edit on a steam back as well. So, yes, it was kind of predigital. I remember when digital first came in for us, small independence when they created the DV camera, and we were like, oh, my gosh, we can get a camera for three grand, and it can do that. And when it came in, it was really interesting because the industry didn’t like it. So they did everything to stop Indies getting their stuff put on broadcast because they invested, like, thousands, tens and hundreds of thousands in gear. The last thing they want is someone who’s managed to muster up three to ten K worth of gear to be able to do the same kind of thing.

Wow. So you definitely get back to the point to where you actually have to make the clap to sync the sound and everything else. And I think in today’s war is digital, right? So people don’t tend to do that, right?

They do. So the other side of me is I actually am a tutor international film school. So I teach the next generation of budding filmmakers how to sell stories. And I kind of teach them in the context of where you put the film together, which is in the edit. So that’s another side of me. We still use a Clapper board because that’s our guide. And even if you are recording sound because you record external sound, often you want to record on camera at the same time, do the clap, and it’s much easier to sync. But more importantly, computers don’t always do what they say they’re meant to do. So you can always do it manually.

Still, I pulled that story out of you because I knew you’re going to go down that road. I knew you were the video guy to talk about experiences. I mean, in film, we always hear about the negatives, the positives, like the assholes being that you’ve been in film for 30 years. Like, what is the worst or the craziest experience you’ve encountered worst or craziest experience?

Yeah. Do you know what? I’ve got a pretty thick skin. So I kind of didn’t have bad experiences that I’ve had mainly because I’ve got a fixed skin or just ignore it. But I don’t suffer fools badly. So I’m not very good when people say certain things that I think is out of order. So I haven’t had any problems in that capacity, but weird stuff. I’ve had it’s like, okay. So I remember when I was really starting out. There was a guy called Chris Evans here who made it mega big. And I kind of worked on one of his first TV shows. And we were kind of doing a live show every morning, five days a week because he came from radio. He suddenly became mega massive, by the way. And I was young. I used to be out partying, going to bed at four in the morning and getting up a half six, seven and working and doing a great job at the same time. I’d say it’s not wacky or weird, but bad experiences. There’s so many in this industry. It’s not getting gigs when you should get the gigs for various reasons, and that sometimes you don’t actually believe that’s the reason I feel other than acting, I think acting is the hardest because acting is like it’s just so subjective. You could have the right look, but the wrong voice. But I think it’s kind of you don’t do this work in this industry. If you’re doing it for the money, don’t get me wrong. You want to get paid. But there’s much easier things to do if you just want to get those bills paid.

Nice. You’re based out of London and I’m in the US. In the US. We have C Corps, S Corps, LLCs. How was your business structured overseas?

Mine is a limited company, so I’m not sure what that would be. Basically limited company. Is that Escort? I’m not sure yours will be LLC. Limited liability. That’s it. So LLC. Mine’s an LLC.

Yeah. Nice. Okay. Do you have any business partnerships? Are you partner with any other corporations as well?

No, not at all. Let me tell you a story. Listen, I said, let me tell you a story. And I hate when people say that. Let me tell you a story. So that’s tip number one. When you’re about to tell a story, don’t say let me tell you a story. I hear too many people saying that everyone’s going okay.

From the storyteller himself.

Exactly. I forgot your question. You have to repeat your question now. I’ve been talking so much what you asked me. I forgot what I was going to say.

Well, maybe I may paraphrase that question a little bit. Let me just think about that for a second. I was asking you about partnerships, and then you said you tell me a story. Daniel is going to probably be something about partnerships, maybe.

Okay. So I’ve worked with many people over the years. Some have been great, some have appeared great and not so great. So I had an experience probably eleven years ago where I was brought into a company because they want to do certain things. I had certain skills coming as a director. And if I do something, I give my all it’s just there’s only one way. So there I was doing stuff. We’re doing a lot of stuff and cut a long story short. The person who said they was going to do stuff and get sales didn’t do their job. I did loads of work and they didn’t pay me. And it wasn’t that it was that when I was working there, I was like, you know what I like being 100% me. That’s what I like to be. And this is what I tell everyone. Part of telling your story is so you can be you quirks and all because you only want people who resonate with you if they don’t, you don’t care about them. You only want people who resonate with you think that you’re the right person to guide them in whatever capacity that is. And after that situation, I thought I’m never putting myself in that situation again. So that was step one. And then I had the whole situation of managing people. Too many people. When I was doing previous things, and then I realized that I spent most of my time managing people and not actually getting stuff done. So when I set up audience magnet, it was a decision to make it lean and bring people in only as and when they’re needed. There are some challenges with that, because sometimes you have to do a little bit more than if you had a team. However, it’s kind of really freeing that when people come on board, you know why they’re coming and what you’d like them to do and they’re coming and they deliver because they’re professionals on their own right.

Definitely interesting and delightful at the same time. Obviously, you kind of touched on a little bit. You hinted at systems to a certain point. So what systems do you currently have with your courses in your business and your online solutions systems?

I love tools and tech. Probably a little bit too much. I’m trying to control myself at the moment. I think the key system is it’s a platform, not a course. I think many people create courses and people don’t finish courses. So two things were really important to me. Firstly, was to create something which was about implementation, and then it’s about building a routine. So you do it consistently and regularly. Secondly, I think one of the challenges people find sometimes is tech and making the personal side work. So yes, I have a course platform that host stuff, but I’ve integrated other tools to make the platform work. How I’d like, just even today, for example, there were some emails that went out when people did certain things, and I was like, It doesn’t feel congruent that they may not have finished it. And then they get this email. It feels like a bit pushy. And this is what most people do. So I’ve just been really setting up automations that they only sent this email when they say they’ve completed it and actively say that themselves. So again, I think my focus when I’m looking at the tech is, how can I make it feel personal yet? How can I automate a lot of that and then interject on a personal level? So when you’re going through any of my programs, it’s like, I hear you. I see you, you’re not a number. You’re a real person. I care for you. I care for your success. And I’m here to support you along the way. And I know as a responsible adult that you take responsibility for your actions. And with that, I’m there as a landing place for you anytime you need.

Definitely your viewpoints and your philosophies and how you’re combining two different things, right? I mean, most people would think in systems is very analytical, but you’re pulling the emotion and you’re bridging the gap between using the systems, but you’re feeding the systems off of the emotional response that you’re looking for from your target audience. And that’s definitely a solid system. Next question for you. Anyone listen to this podcast may perceive you to be an overnight success. Maybe they’ve heard about you. Maybe they haven’t, right. But in reality, how long have you been on this journey? How long did it take you to get to where you are currently.

I would say all my life, all my working life to get to where I am. Currently, there’s been many iterations. I’ll tell you something I did previously, which is just a precursor to where I am now. So pre iphone, I created a platform for independent short filmmakers to be able to sell their short films. And the premise was, Would it be great if people like myself could build an audience and earn a bit of money? That’s what it’s about. So fast forward. Everything is still about the audience. It’s about distribution. It’s about connecting to your ideal audience. Just doing that. I used to talk at film festivals, being by stake hands beyond panels about distribution and monetizing, all of the stuff that you did. And I launched the platform, which took way too long. There was so much I didn’t know I had developers in another country in a different time zone. So I used to stay up at night to learn stuff, so that when I spoke to them, like, oh, we can’t take the piss. He knows what he’s talking about. However, it wasn’t quite done right. And this is why I’m cutting the story short because I had people who tried to shaft me, trying to bamboozle me with talking rubbish because they wanted to get you caught into a system. And when we launched, we actually launched just when the world recession happened. When was that 2008? And I’m not saying it’s because of the recession, why it didn’t work. The problems I had, I was a bit too idealistic, bit too creative. The business model wasn’t right. I had tech that wasn’t fully working because I had a limited budget. This was all self funded. So that really taught me a lot about the web and using tools online. And I’ve had many iterations up to this point. And really, the Genesis of audience magnet really was I was actually working on another program, a coaching program. And like, anything, you see people out there doing this, and in order to do this, you got to do that. You’ve got to do that. I was like, I’m really good at some things, some things I’m okay at, but some things I’m not good at at all. I was trying to integrate them in. And then one day I just went, what am I doing? What am I doing? I’m doing something that isn’t me. And by the way, I’ve spent quite a few months working on that. To that point, I looked at all the things I’d done, and their front and center was storytelling and communicating and storytelling. And I went, I need to focus down on what I know well, what I love. But more importantly, I know there’s work to structure it, so it’s accessible for others, and that really starts the Genesis. So from then to now, I would say it’s been three years. And if I’m really honest with you essay, I should have been out a year ago. That’s my own failing. So I should have put it out earlier. But I just tightened it up. And so that’s my own failure. I’ve had people oing through the beats. I had them going through it for a year. Great reviews. So that’s something that I look back on and say, if I had done something different, I would have put it out a year ago.

So you’re talking about if you would change something, you would do that right? Is there anything else that you would want to stage differently to get you to where you are a lot faster now, you were just talking really isolated about a particular product. But was there anything on your life long journey to success that if you could travel back in time and change, what would it be?

Do you know what they’re little things like that in terms of big things? It’s like, no, I wouldn’t be who I am today. I wouldn’t have my perspective on the world today without the journeys that I’ve been through, I generally don’t look back in that way. But if I did look back, there’s very little I would change. There was certain things I would do in terms of business and approached it differently and stuff like that. There are things I would ch ange, but on a personal level, no, there’s nothing I would change on a personal level. But on a business level, I think there were things I would change in the context that I didn’t know what I didn’t know. Then I could change in the fact that this is in hindsight, by the time I didn’t have that knowledge or that experience to even have that foresight, if that makes sense.

Yeah, that makes perfect sense. Perfect sense. So it seems like obviously you’re an entrepreneur on multiple different platforms for multiple different years, like this tenacity and hustle mentality, I’m sure did. It come from somebody in your family. Do you have someone generations down the road that was an entrepreneur that influenced you?

Well, my dad worked for himself. He creates his own business. He’s a builder, master builder, master decorator. I’m very fortunate. I’ve got the best family that done everything in their power to kind of give me the best possible life. So I’m blessed. And I’m honored. And he did his own thing. And it was really interesting. There’s a friend of mine who I went to school with, and he told me, like, when I was, like, mid thirties, I met him. He goes, I remember when you were 16, you said you will not work for anyone. I was like, really, you’re going to do your own business. So this is someone who told me when I was 16, I decided that and to be honest, that’s what I’ve done. I’ve never worked for anyone. I’ve been a freelancer. My whole life will do my own thing. Language is quite important. I like working with people.

Nice being that your dad was a part of your influence, like currently, right now, how do you juggle your work life with your family life?

You know what? It’s always a challenge. However, I think for me, I’m very fortunate that my other half, she’s a creative and an artist as well. So our perspective on the world is quite different to maybe nine to fivers. So for us, X time, it’s not about on the clock. Yes. Don’t get me wrong. I do have other gigs. I do go out and I go and teach and train at schools. But again, they bring in professionals for six times at specific stages of production. So I think the challenge or the balance is that it doesn’t all become work. I think that’s a big challenge. Make sure it doesn’t all become work. I also feel that I always feel that people who come from a creative point of view is what they do, part of who they are. And we just view the world differently to some people who go to their job, some people couldn’t go to a job they’re not like because it gives them the holiday in the house. Generally, creators find that hard because it feels like it erodes your soul erode your soul.

That’s definitely a key takeaway. So what are your morning routines? Your morning habits look like?

Well, let’s say I get up at 430 in the morning. I sun salute. I look at the stars and then I make my no, I’m taking the Michael by morning routine on a good day. All right, let me put it in this context when I don’t have to go out and do things, I like at least 2 hours in the morning before I do anything. That’s an opportunity for me to think, to ponder, maybe do some. I want to say exercises, but let’s call them stretches, do some stretches. My first meal of the day or breaking my fast is really important to me. I will spend an hour and a half doing that. That’s when I listen to podcasts and then I’m ready for the day. That could take two to 3 hours. When I do have external work to do, I speed that up a bit. It takes an hour and a half. I’ll get up a half six and do it. I’m not an early morning person, but that morning time is so important to me. Even if I’ve got to be somewhere at 830 or nine, I need that at least an hour and a half just to get myself grounded as it were. So I say that’s my morning routine and what does it involve? It involves some health supplements. It involves maybe granola or some fresh fruit. I have a coffee machine, so I make coffee and only have one coffee a day. I use oat milk. I don’t do dairy and I have a frother and even the coffees. I like being kind of the process. It’s the process of making it as the enjoyment. I dabbite chocolate on the top. So all of these kinds of things. So that’s my morning routine and that sets me up for the day. It really does set me up for the day. I also find that before I go to sleep, I think about what I need to do the next day. And if I wake up and I still in my mind, that’s something I should do, it disappears. It’s not that important. And if I don’t know what to do, if I think about it before I go to sleep, when I wake up, I have the solution.

So this is a part of the podcast that I’ve kind of just grown to enjoy because it gives me an opportunity to kind of get some insight to more education. Right. So I’m going to ask you a three part question.

Okay.

What book or books helped you on your journey to get to where you are? What books are you currently reading? Right now or audiobooks for that matter. And have you had opportunity to write and publish any books yourself?

Good question. Okay. I can’t pinpoint any specific books. I’ve read so many books. The thing is, all my books, I go through them. I read on the Kindle. I highlight them. I extract the notes. So I’ve got a library of all my books. There’s about 100 of them I’ve read at different stages. And then from those notes, I’ve just brought a book down that might take three to 6 hours to read to 45 minutes of the key things. In terms of I go through stages of reading and not reading. Sometimes I like not reading enough. I’ve just finished a free book called Free. I can’t remember the author. It was like they were obviously doing something a couple of weeks ago and they said I’ve got a book and it was actually quite good. It was about marketing and how you create freedom in your life in terms of other books I’ve read is a book called Blindside. It’s absolutely fantastic. It’s about how marketing works, neuroscience and marketing. Really good book. So that’s something I’ve read recently. I really like the great OgMandino, the greatest salesman in the world. I think that’s a great book. I really do. I’ve read that quite a few times when I go through different stages. And these are the ones I can think of. By the time I’d open up my Evernote and I’ll just read the list. Oh, there was Fast Lane, actually like Fast Lane. That was an interesting book as well. Just whose approach and certain things to think about. And then in non work related books, I would say my favorite is Chanteram, have you ever read Shantram have that? Yeah, that is a fat book. So if you’re going to get it read on a Kindle because it’s really fat. But it’s the kind of book that when someone else knows you read Strange Ram. And if you don’t know them, you’ll sit down and talk 20 minutes, half an hour. That kind of book. So I really would like to get into reading more fiction. And I’m not doing it enough. I read too many business books now in terms of publishing. Yes. I have published a book a while ago called Online Video Success Toolkit. And it was called Use Video to capture and create your audience. Do you see the link and everything I’m doing there’s? Synergy and everything. Look at it. It’s like really consistent. And I didn’t realize that until about six months ago and I looked back. I went, you know what? It’s been very consistent. What I’m interested in, what I’ve done in the journey. When did I do that? I can’t remember 20, 11, 20, 12.

Wow. Yeah.

And that was kind of before all of the big stuff. And I tell you something that’s quite sad about that. In terms of other your listers might feel this sometimes themselves. I put all my energy in this book. Really good book. I had a business coach at the time. She said she’d never seen something that’s been packaged and done so well for the Kindle. It was amazing all of this. And at the time, some guru was doing some video thing, and I went, who am I? Who am I to put this out? And I made sales, but I didn’t push it. And I think this is just according to everyone listening is do it anyway. Do it anyway, because sometimes even if other people are telling us, go for it, we talk ourselves out of it. So going back to your question earlier, in hindsight, what would I have done differently, as I say, the business thing, I would have put that out of put that out. What doing? I was listening to some guru who at the end of the day, the guru is probably doing this video thing for, like, six wekks, and then they’ll go on to something else. So it’s really important that we put ourselves ourselves and what we do out there because it comes down to what audience magnet is about. We’re only interested in our idea.

All right. Well, I think we do a might check. Can you still hear me?

Yeah, I can hear you. Yeah. Okay.

You bumped out for a second.

Did my voice drop?

It was at the end. So it was at the dead zone. So editing it will just be easy edits. I just wanted to make sure that you still live because it sounds like it went out.

Cool.

So next question is like, where do you see yourself in 20 years?

20 years? Yeah.

20 years.

Okay. 20 years. I see myself being contented, continue having freedom of mind, have my faculties, having and giving love in my life and doing what I want when I want and continue to inspire and enable other people so they can inspire themselves and pass that forward to others and living. Enjoy being wonderful, continuing to be wonderful, being wonderful.

So kind of journeying back. And we go back about 30 minutes or so. You talk about your really big tech guy. So what software or digital tools or products that you use that you would not be able to do what you do without having access to them?

The reality is there are many companies that do these tools. These are kind of platforms that do it. I wouldn’t say anything specific, apart from sounds crazy pen and papers just so powerful. I’m surrounded by pads because I find that I think differently when I write compared to when I type and I just feel there’s something about that digital thing, and I normally write stuff. And then I put it on the computer and that’s edit too. So that’s the advantage. So even when it’s just like, quick brainstorm, you put it down, just bullet points. Then it’s on the computer then I understand what I’m looking to do. So even when I’m using my platform, I take a few bullet notes, then put them in. Then I know what I’m aiming to do. So I’d say that what other technology things that I think is really good. Ecam life. I do love Ecamm life. That’s a great tool. So I think that’s one of their wonderful team brothers, but it’s a powerful tool if you have a Mac for doing live streaming, that’s really great. What else do I have?

You said it’s called ECAM.

Ecam. Yeah, Ecamm live for Mac users who do live streaming. To be actually honest, we’re going through ECAM directly to you right now because I’m just able to connect it and manage it and do everything really easily. So I really do like that. I’m just going to quickly have a quick look and I’ll just tell you a few things.

Yeah, definitely. That’s what this is all about is about taking things that you’re using and get you to where you are and that’s making you successful to help someone else on their journey.

Now, Salesforce bought them, but I got access to a tool called Quip about three, four years ago. I think it’s great. Use it for notes for my ideas. Put them there. I’ve just started using notion. Everyone’s talked about it, so I’ve just started using it. I’m specifically going to use that for ideas that would be good for teaching and training. I kind of don’t like tools that do it all. It doesn’t suit my brain. I like compartmentalizing things. It works better for me. I don’t like, hey, this does everything. It doesn’t work. Air table is fantastic. I use Air table a lot organized stuff. It’s just amazing. Scribner is good when I’m doing notes, the platform that I’ve created. I use that every day in terms of editing. I got Final cut. I got DaVinci or Premiere. I do a lot of stuff with Final Cut, although I teach people how to use Premiere a lot Hindenburg for audio, so I like Hindenburg. That’s really good for recording audio, just putting things straight in. I’ve got a great music tour that I recently bought called Unify. Absolutely amazing. And basically they created this tour. How can I describe it? You can play multiple instruments at the same time. So, for example, if it’s an Orchestra, you can play like a full Orchestra is playing and they position them on the keyboard. It’s absolutely brilliant. And then my browsers. I’ve got five browsers. I use browsers for different things, literally. So if I go on social, it has to be Firefox because it creates a nice siloed window for them. They want them following me around. They want any of that kind of stuff. Sidekick, have you heard of Sidekick? Oh, my gosh. If you do any work through a browser, most tools are browser based. Now. Sidekicks great for me. I do all my work that’s my work browser because it allows you to create what’s the word, an icon for each app. So you just click on it and it opens it up and it remembers stuff. So I just do all my work, that’s work mode. So it allows me to go in a certain kind of mode when I’m in that one. I really do love that. And then I love text edit. It’s so simple, but it’s absolutely fantastic. Text edit simple, just typing and doing stuff. So that’s a couple of tools that I’m kind of using. I’ve got a few tools that I still have, and I’m looking to explore more. One that enables you to send videos to people via SMS is called Quick Page, so you can speak to them, send them a message via SMS. They can see the video in their SMS, and they can reply back to you via live chat. You can have that app on your phone, see their message, and respond to them. So I’m looking to use that. If anyone’s interested in enjoying my coaching program to build that relationship, it’s all about relationship. It’s all about connecting with the person we’re all individuals. And it’s really important for me for people to know that I see them. No one’s a number. You’re someone who has a dream. And if you decide to come into my world, you feel I may be the guide for you.

I think that’s a hell of a segue into. My next question is words of wisdom. Words of insight. For someone that’s deciding to step into your industry, maybe they’re looking out for you to help them to coach them. What words of wisdom would you give to them to help them on their journey?

I think my words of wisdom are really simple is you do need a guide, the right kind of guide. You need to be someone who’s willing to implement and do the work. And that means taking responsibility for your actions. You need to realize that you can do it, you can do it. And more importantly, it’s about getting skills. Real skills. I think there’s too many things out there that give you a little bit, but not real skills. I’m really focused on giving people who enter my world real skills that they can implement. And by doing that, that enables you to build the business and life that you design. I think that’s the key. I’d also say that there’s a lot of competition out there, and if you look out, you think, why would I bother? Who would want it from me? My question is, yes, we want your quirkiness. We want your weirdness because people who identify with that want you. The world is so big. When you think about your business, you really don’t need that many people to make your world go round and really empower others to do the same. So they’re my words of wisdom. I hope people who are listening find that useful.

Yeah, I definitely commend you for that. I think it’s one of those things that I’m recapping in my head and just listen to what you said. I definitely think it’s not only inspirational, but it’s very thoughtful as well. And I definitely appreciate that for my listeners. So going into earlier on you was talking about you have an offer. How can they find you online? What’s your social media profiles?

Okay. So I’ve created a special gift for your audience essay. And to get that they go to theauddenmagnet. Comcast. That’s theaudianswagnet combouncaged. And when they go there, they can download the four types of storytelling with 60 different ways that you can use storytelling in different mediums. And if you decide to get that, you’ll get the opportunity to do the five day sell with story minicourse for free. And that will just be coming into your inboxes. And from that, if you want to, you can continue and enter my world if you choose not to. Just the five day mini course itself will give you enough to go to the next steps.

Right.

People can also go to audiencemagnet. Com. There’s an opportunity. I’ve got a mini master class, and if someone wants to work with me more closely or maybe join my program, they can go there, watch the mini master class, and then there’s an opportunity to potentially book a call with me and you can connect with me on social. So LinkedIn is probably the best place. I’m Dennis Morrison. Just search me out Instagram. I use it on and off. But I’m Dennis Morrison underscore there Facebook. I’m Dennis Morrison there as well. Sometimes Twitter the same sometimes. But you know what? If you join and if you decide to get the free gift, if you want to speak to me, just email back. It comes to me.

Nice. I definitely hope some of us take heed to that and go check it out. I mean, anytime someone is willing to put a package together and they’re going to give it to you way for free to kind of give you some insight. And then obviously that gives you a two way doorway of communication. So going into bonus questions, right.

I’m ready.

All right. If you could spend 24 hours with anyone uninterrupted for those 24 hours dead or alive, who would it be? And why this is where I start playing the Jeopardy music.

Yeah, I’m not sure. Off the top of my head Deepak Tropper is very interesting to hear what he has to say. The thing is, it’s like.

Do another mice. It like your mic just went on again.

Okay.

Yeah. Just recap it. So just three, two, one. And so if you could be a superhero. Sorry. Wrong question. Completely film you all. That was my next question. So Rwandan back. Right. So if you could spend 24 hours or anyone dead or alive uninterrupted for those 24 hours.

Who would it be and why it would be my doppelganger the person who’s got to where I’m going to and I’d like to ask them, what do I need to do next in order to get to where you are? How do I need to be? What do I need to think? How do I need to feel that’s who I’d like to spend 24 hours with and listen to their guidance? Listen and then follow.

So I got another bonus question for you. If you could be a superhero, who would it be?

And why superhero? I’m not great with all the Marvel stuff, but if I had superpowers, I’d like to be able to touch someone and suddenly they had freedom of mine. They felt free and everything was possible. That’s the super power. I’d like to be able to give people enough freedom so they are able to decide their next steps. I think that’s my superpower actually better touching. I have to be there. I just have to see their picture or look at them. That’d be better. That’d be better, wouldn’t it?

Yeah. We could do it remotely then.

Exactly. Let’s do a Zoom call.

Going at the closing. Obviously, we had a hell of a conversation and we had twists and turns and multiple different topics, and usually on this journey, whoever I’m interviewing may have questions for me, so I’m giving you the microphone and the floor is yours. What questions do you have for me?

What inspires you?

There are multiple things that inspire me. For one. First and foremost, I always look at like my son is my inspiration because I want to instill in him things and trades and understanding of the world that it is now that may potentially be tenfold later on. So getting him prepared is the reason why I wake up every single morning to put things not necessarily food on the table, but more so information and content in my voice. For example, my podcast. So I’m leaving behind a legacy for him and for his kids. And everything that I’m talking about is podcast is evergreen, so it’ll be a legacy of information and content that will always be there and always be available once I’m dead and gone.

Great. My next question is if one thing could happen in the next twelve months that could take your business to wherever you want it to go, what would that be.

In the next twelve months? I think it’s kind of like a caveat between two different things. I think I’m on the path to get to where I’m going to go regardless of whatever happens. But I think part of that is making a larger noise, getting in front of more people. And I’m doing speaking engagements. I’m doing books and I’m doing podcasts and all sort of stuff, but essentially not necessarily the 15 minutes of Fame, but an opportunity to talk to everyone on a global scale, even for five minutes. And I think if that was to happen then. Obviously, the magnification of what I’m doing would be scaled up.

Wow, that’s great. I like that we’ll end up having another podcast show pretty much.

Well, I definitely appreciate you taking your time about your busy schedule. You guys are like, 6 hours ahead. Where you at right now?

Yeah, I don’t know. It’s probably what.

09:00 p.m.. Yeah, over here is roughly about 04:00, so I definitely take time on your schedule. Definitely great. With definitely a good episode of great insight. Great information. I definitely appreciate you.

It’s been a pleasure. Thanks so much for inviting me on your show and have the opportunity to have a wonderful conversation with yourself.

Great estate Grant Over and out. Bye.