Monthly Archives: January 2021


Founder of Clique box & Professional Photographer: Paul D McPherson Jr aka “Biggie Pauls” – S1E14 (#14)

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Boss Uncaged Podcast Overview

“And basically, you got to know what it is that you want, but after that, whatever money and budget that you have. Buy, the equipment that you can buy, rock it out on that equipment upgrade. Rinse and repeat! In this particular industry. Because, you know, you’re always going to feel slightly inferior with your equipment, like, oh, I don’t have the Sony A4, I only have the Canon 70D or whatever, you know, and then I probably set the Sony name wrong because I’m not a Sony guy. But Noah, it is. So I’m learning.”

Paul D McPherson

Welcome welcome back to the Boss Uncaged Podcast. On today’s show, we have Paul D. McPherson Jr., the Founder of Clique box & Professional Photographer better known as “Biggie Smalls”. Today, we discuss business scaling opportunities and uncovering hidden growth strategies. Let’s jump right in.



Boss Uncaged Podcast Transcript

S1E14 – Founder Of Clique Box & Professional Photographer: Paul D McPherson Jr aka “Biggie Pauls” – powered by Happy Scribe

And basically, you got to know what it is that you want, but after that, whatever money and budget that you have. Buy, the equipment that you can buy, rock it out on that equipment upgrade. Rinse and repeat! In this particular industry. Because, you know, you’re always going to feel slightly inferior with your equipment, like, oh, I don’t have the Sony A4, I only have the Canon 70D or whatever, you know, and then I probably set the Sony name wrong because I’m not a Sony guy. But Noah, it is. So I’m learning.

Boss Uncaged is a bi-weekly podcast that releases the origin stories of business owners as they become Uncage trailblazers, Unconventional thinkers, Untethered trendsetters and Unstoppable tycoons. We always hear about overnight success stories, never knowing that it took 20 years to become a reality. Our host S.A. Grant Conduct’s narrative accounts through the voices and stories behind uncaged bosses in each episode guest from a wide range of backgrounds sharing diverse business insights. Learn how to release your primal success through words of wisdom from inspirational entrepreneurs and industry experts as they depict who they are, how they juggle their work-life with family life, their successful habits, business expertise, tools and tips of their trade release. The Uncaged Boss Beast in you welcome our host S.A. Grant.

Welcome welcome back to the Boss Uncaged Podcast. On today’s show, we have Paul D. McPherson Jr., the Founder of Clique box & Professional Photographer better known as “Biggie Paul”. Today, we discuss business scaling opportunities and uncovering hidden growth strategies. Let’s jump right in. Welcome, Biggie Pauls. Welcome, welcome. Welcome back to the show S.A. Grand here. And welcome back to another episode of Boss Uncage today. I guess it’s kind of funny because he’s a photographer and he’s the first person I interviewed. It brought it an entire ensemble of equipment and gear and also a cameraman with him to shoot a podcast.

Noah. Noah.

Yes. I appreciate you, Noah. Today we got Paul McPherson, also better known as Biggie Paul, and I call him Paul Gozman. So how are you doing today, Paul?

I’m good. What’s up? Thanks for having me.

Pleasure. Pleasure, ma’am. I’m looking forward to the comedy that’s probably going to be unveiled throughout this show. So let’s give people a little taste of who you are,

a taste of who I am. Meaning,

who are you?

Well, I’m a man.

That’s very true.

I’m a husband. I’m a father figure. Yeah. My name is Paul from North Carolina. Yeah. I mean, I’m a photographer. I’m a creative. I run a studio here in Atlanta and being plus studio. When I say I run, I don’t own it. I’m not the owner. There’s a lot of things that I do there and there’s about three or four of us that have the same position. So we all run it. But, you know, people. What do you do? Well, I run a studio. I help run a studio because they don’t want all that, all the particulars. They’ll need all that.

So you guys going to learn about Paul? He’s probably the most modest person and probably going to ever have a show. Okay, so you do own a company, right? So why don’t you tell everybody about?


click back.

Have you talked about my own company?

Oh yeah. That’s what I’m saying.

So yeah. Yeah, I’m a photographer. Like I said, I’ve been photographing professionally I would say since 03 when I graduated, the artist of Atlanta came down to Atlanta and no one graduated in 03. And then from then I just shot professionally headshots, mostly events, things like that. About two years ago, I decided to open up or start a new business, which is related with photobooks, doing photobooks, and I call it the click box. CLI, QUE the click box, the photo booth for your click and yeah, we’re doing well. I think we could be doing better. But I also don’t advertise it much. I don’t advertise it like I could and should. So I’m doing well for what I’m doing as soon as I start advertising and going full on full tilt and I’m this slow that I would say I’m doing badly, but but I’m slow. I take what comes to me, but I don’t actively go get it.

Seems like you’re 100 percent referral base at this point, right?

100 percent.

100 percent. So define yourself in three to five words.

You I knew I was going to say that.


You told me tonight listen to the old podcast because I’m asking some different. I’m asking some different already.

Actually, three different questions.

Yes, but everybody gets that question.

Yeah, they do.

Describe yourself in three to five words.

That’s a good tactic. It’s not like you’re stalling to build up this answer.

Yeah, it is. It is pretty good. I think I’ll go with what I said earlier, you know, i am husband and i am father and creative.


and I know I said those in sentences, there’s more than three and five words, but husband, father, creative,

cool cool. So you telling me about that, you own click box, but then you also work for a studio. So what is the most bizarre experience that you’ve ever experienced in these environments while doing photography jobs?

Oh yeah, bizarre. So

I should think a little bit as it does.

It does. So I have a friend. Her name is Angela.

She’s a monster. The boss’s wife.

Yes, she’s definitely a boss. Yeah. Angela Marie. So she’s am and i am pm but working with her I photo assists for her and other people as well. But I photostat this with her and she had a client, Steve and Jocelyn Hernandez. And so that’s how I met Steve very first time through her working with her. And we’ve worked I don’t know, two or three times. And somehow steve eventually reaches out to me, say, hey, can you do this? Shoot it. Maybe he reached out to Angela first. She couldn’t do it. I don’t know how he called me direct, whatever. I’m like, yeah, sure, we can do the shoot. Whatever you want to do. He’s like, I want to do some body painting for one of my artists. I’m like, OK, cool. And you talk about just weird and out there like. The communication was very minimal, like to the point where I thought it was fake and it wasn’t going to happen, but they showed up like, OK, cool, and they just do this body and I do nude fine aren’t nude work all the time. But this was just just odd altogether. This Australian young woman artist, I believe she’s a rapper. Destiny, Diamonds, Diamond Destiny. I don’t really remember her name, but yeah. So it was just this, this and I was about to say find out it was just this body painting shoot that we did that was just fast, like no art direction. But we did it and was all right. It’s on my Instagram.

What is your Instagram?

Just my name. Paul McPherson Jr..

OK, now I’ve got to go and check and see what exactly happened on the set. Well,

yeah. I mean, you’re not going to see the stories. I didn’t master stories at the time, but you’ll see three posts on there.

What made you get into this business? I mean, obviously, I’ve known you long enough to know that you’ve kind of before art school, you were in a whole nother you would like in law

criminal justice.

Yeah. Yeah. So, like, how did you get from a criminal in criminal justice to being a fine art photographer?

that so straight out of high school ’96 when I graduated high school, North Carolina, Fayetteville, North Carolina, I went to college in Fayetteville State University and I went to school for free. A full ride, academic scholarship, and I didn’t know what I wanted to do.

What do you think, Abengoa?

I still am in banking, but yes, I was in the band in high school and then I played football when I went to college. It did not play football, but I was still in the band and going for free, but not knowing what I wanted to do. Made me try all sorts of majors. So when I was going to college, I don’t know how it is now, but when I was going to college, they had this catalogue book. And you look in the back of the catalogue and it’ll say this major, these are the courses you need to take this major. And I would do this also. OK, I want to be a history major. I’m going to do that for a semester, realizes a whole lot of writing papers, didn’t want to do that. So I was like, I do like science. I’m a biology major. I’m pretty good at science. I hate chemistry. That was a no go. But anyways, I ended up with criminal justice because by the time my junior year started, the only two majors that I could do follow and still graduate on time were criminal justice and political science. And political science is a lot more writing and papers than criminal justice was, I took criminal justice.

So how did the…

process of elimination.

So yeah. So how did the transition.

Sorry, it’s a long story. While in school, all the you have all the activities and things I’m in band and all that. I went to a fashion show on campus and noticed there was this little pit where there are some photographers there. The school photographer was there and this other girl, Alanis, was there. And I believe this is how I remember it. I believe I approached her after the fashion show was like, hey, you know, what is this that you’re doing? How are you doing it? And she said, oh, well, you know, I’m just here taking pictures for fun. If you want to, I’ll let you be in here with me next time. I’m like, OK, cool. So I got a camera. The very first one I did was a point and shoot. It basically was a glorified disposable camera. It was a Kodak winded up kind of game. Yeah. And I took some pretty good shots on that. And then that coupled with the credit cards before credit card companies were banned from college campuses. So the credit card company was on campus. I signed up, I got a credit card, went to Best Buy, bought an actual SLR camera and I SLR because I’m that old, but there were no DSLRs at the time

would define it. I mean, some people may not even understand what those abbreviations are.

SLR is single lens reflex type of camera. It’s the camera that most people typically see. It has interchangeable lenses. The mirror goes up and down. And so that’s the kind of camera that you can change the lens and have a long lens and shoot telephoto or have a wide wins lens and shoot wide. I got one of those like a kit with two different lenses on it and I just had that for a couple of years.

So what’s your favorite game? Where are you?

Well, I’m I’m a cannon guy Cannon. I started with a cannon rebel and really advertising has always worked on me. However simple or complex it is, I solely bought the Cannon Rebel because of Andre Agassi tennis. Those commercials, oh, OK, cool, what can Romney get? Oh, yeah, that’s the Andre Agassi Cameroun.

Look at that. Well, how did you. I mean you’re talking about like 20 years ago, right? So how do you tie those things together? Like, it was like no real Google search engine.

That’s all I’m saying. I went to the store and I saw the cameras and I was like,

oh, this is the marketing in the store. Had the picture.

Yeah, yeah. But I had also seen the commercials, you know, there on TV like there. But Nikon, I say Nikon when I’m finding out that it’s Nikon, but whatever Olympias was like.

Oh yeah, Kodak.

Yeah, I was like, yeah. I mean Kodak was film though. Well and Sony didn’t have this. Sony didn’t exist. Or if it did, it didn’t exist in cameras. It was a minister back then,

was it.



Sony took over. They bought Minolta or they took it over. I don’t know which, but yeah, Sony got into the camera business from the company minolta.

I remember I think it was like 2000, 2001 when they had the digital cameras with the little CD drive.

Oh yeah, yeah, yeah, yeah, yeah. All that to say. So Alanis was like, yeah, you can come in here. And I said, cool, did that with a little plastic camera. Then I upgraded to a SLR camera for two years. On my last two years on campus I was just taking pictures, I started taking pictures more and more at the fashion shows there ended up being two fashion troops, one split from the other Illusions Modeling Club and Black c. Somehow I kind of gravitated to shooting more illusions and Alaniz started gravitating to shooting black Millennium. People on campus were like, Oh, y’all are pitted. Like they pitted us against each other, like, but we’re friends the whole time.

We’re like texting and calling like know. So you need help with this or how do you do that. Like we’re all helping each other. And so that’s basically how I got into Kamras graduating. I thought I knew all the things like I was taking pictures of their coming out, good people doing little photo sessions with me. But yeah, I just thought I was shit, really. In Fayetteville, North Carolina, taking pictures on railroad tracks. You know, after college, I took a year off. I worked at Wolf Camera in the mall and I was a substitute teacher and I started feeling Bumi a little bit. Bumi like I’m not doing I’m living at home still not doing anything I need to. Breakaway. How do I do that? You go back to school one more, go back to school for what? I’m really good at photography and do that and learn that more so I can get in the industry, really. So I applied to SCAD when I was just in Savannah, Rochester Institute of Technology, Florida A&M because they had a good photojournalism program and the Art Institute, but they are still in Philadelphia.


And I got accepted to all of them, but the Philadelphia school accepted me first. So I was probably about three weeks from going there when I realized, oh, there’s one in Atlanta. Atlanta is close to my home in Fayetteville. Let me go there because it’s just closer. If I need to get home faster, easier, not even the temperature thing. Like it’s cold in Philadelphia. I wasn’t even thinking that I was just about proximity to the house. And then are switching to Atlanta, like literally the first week of classes, I realized I knew nothing. I didn’t know about large format cameras. I mean, yes, I guess I had seen them, but didn’t know anything about them. Didn’t know nothing.

So how long was that like from the time that you started playing with the cameras? Until now, we always hear about the overnight success stories that take about 20 years to become reality. How long did it take you to go from point A to point B.?

I mean, extreme point is ninety eight, 97, 98, when I was in college, got that first SLR camera to now. Twenty, twenty. So that’s twenty two years.

Yeah, that’s a long time

as a long time. So in those 20 years, I have my degree in criminal justice from Fayetteville State University. I have my degree in photographic imaging from the Institute of Atlanta. And I have just experience working on sets with many different people, some really big sets, some really small ones.

So what would you do differently to speed up that process? I mean, because obviously in the beginning you were trying to search and trying to figure things out.So what would you do differently

aside from not knowing what I wanted to do and a lot of people don’t know. So when you don’t know what’s going to be hard to figure out, how do you get to the top quicker? Yeah, you got to know. First of all, you got to know that’s what you want to do. I want to be a podcaster. I want to be a graphic designer. I want to build cars, whatever the case, you got to know that. But once you do know that. A lot of people who have gone to the Art Institute will say that it was a big money, such as a for profit school. They will say that, however, they will also say the education was good, too.

I can concur that because I went there, I’ve had this conversation with somebody else as well to it. I think it’s more so building drones that make sense. You’re like in the hive and they give you your task and you know how to do your task. Well, yes, but you don’t know how to monetize that task whatsoever.

You don’t monetize it. You don’t know how to deviate from it.

Oh, no.

It’s just right here.

If you know how to press the buttons, you’re good. But the second you decide, I want to press the buttons and I want to do something else, and then you kind of get lost in translation and you have to kind of figure it out on your own. So definitely. So do you think it was beneficial that you went to school for what you do?

Yes, I’m I have to say, yes, as much of a student loan debt as I have right now. I’m still going to say yes because there’s a lot of things that I didn’t like. I said I thought I knew a whole bunch of stuff available state using that one camera with maybe two different lenses to go in there. No learning that so many other cameras. And then it was kind of dawn, if you will, of the digital age. So I didn’t know anything about Photoshop, I didn’t know I know anything. I had one class available state doing darkroom processing. Which was the very basic basic like old chemicals they didn’t process about, they didn’t recycle them out, flush them out really, and give you new stuff. Like I also worked at the school while I was going to school and just having that behind the scenes, knowledge and experience was like, oh, OK, this is what I need to do. This is how you do these kinds of things. So.

So from the business aspect of it, do you come from an entrepreneurial background? I mean, like, I think your dad was military,

but both my parents are military. And so I would say, no, I don’t come from entrepreneurial background. Both of my parents are military. My mom retired as a major in the U.S. Army. My dad retired as a command sergeant major in the U.S. Army. And to my knowledge, that’s all they did. And I didn’t end up in the military because I’m fat man. I know in that year after college that I was like feeling Bumi and not knowing what I was going to do. I actually did try. I went to a couple of recruiters are like, oh, well, you know, you need to lose some weight. My whole philosophy is like, I’m not going to go to boot camp and lose weight and lose weight. So but they’re like, no, we need you a certain weight first, because you you’re going to lose more weight and get you closer to what we need. But I would see people on base not looking like they’re in shape. But, you know, they’re also higher ups and they don’t have to do as much stuff anymore. I guess I don’t really know. But I did try. I looked into it a couple of different times and then just kind of edged out with age and weight. Cheese, aged, wheat. Yeah, yeah. It’s a good cheese. It’s not government cheese. It really could be. Oh yeah.

So how do you juggle your work life with your family life? I mean, I know you got a son now you’re married, but being a photographer potentially, that means that you probably down the road. Right.

We might need to talk to Tanya about that one. How do I do this? Sometimes very difficult because somebody we have a three and a half year old, so someone has got to be home with him. And if neither of us are there, then we’re paying for someone to be there, which means. I need to be making more or much more than I’m paying out or it doesn’t make sense, I just not do it. Or maybe it’s a possibility that I can bring him by being three and a half. He’s unpredictable. So sometimes an iPad will satisfy him and sometimes it won’t

put a camera in his hand.

I have done that, but it’s my real actual camera that I use, so I can’t leave it in his hand. I’ve placed it in his hand and helped him press the button. But yeah, we don’t have a toy camera yet. I guess I should get one.

Mm hmm.

But I don’t know if I want him to be a creative. It was my experience. I mean, I know do this podcast right now talking about

how to read it.

Yeah. But, you know, I don’t know. I feel like I want him to be engineer software. Somebody all

those are creatives.

Not necessarily. Some of them are very analytical.

Analytical comes with creativity.

Not everybody’s you know, you the analytical creative activity bit of me.

Yeah. I mean you gotta think about even like Steve Jobs, for example, Steve Jobs was both right. I mean, he was both analytical and creative.

Wow. I feel like it was more marketing and analytical

marketing is creative.


I mean, literally anybody you could think about it, you can name a million people and I can show you how they were creative and analytical. Anybody that made it to that particular level, that plateau, you have to be creative. I mean, Tesla, for example, Tesla wouldn’t exist if he didn’t bend the rules and become creative. Right. So it’s right. But don’t don’t know, shortchange it. Put the cameras in. Let him decide.

Yeah, I guess you’re right. You’re right. Let him decide.

What are your morning habits, your morning routines,

ho morning routines these days. If I am not having to do something early at the studio, Rowans waking me up or I’m getting up around the time that he’s waking up, which is around seven between seven and seven thirty. And again, if it’s a day that we don’t have anything going on, I always have some kind of computer work to do, process somebody files work on stuff to be put on my website or so. In that case, there’s nothing to do. We just kind of laze around the house a little bit early and then I’ll get on the computer doing some work. And he has a trampoline in front of the TV. He just watches TV and does a trampoline and then he gets tired of that on his own, comes over to buy me, brings his little workbook and a little pre-K kindergarten workbook. I guess that’s with the K and his little pre-K workbook over to me. And he has this little pencil. It’s like I want to write. I’m like, OK, well, that’s right. So then he’s writing and tracing letters, things like that. They don’t get tired of that and go back. Oh, he’s almost that monetary philosophy going on. Just let him dictate how he wants to do things. I mean, unless it’s TV all day, I will stop it at that point. I’ll stop the TV, you know, after an hour or so. And then just see what he does. And he’ll just start picking up some toys, he’s starting with that imaginative play now, which people say, does your child do such and such? No, he doesn’t. I mean, started to be started to worry. But no, he’s like picking up the toys and he’s like talking. It’s like, oh, yeah, I want you over here. It’s actually pretty cool.

So is that the routine every single morning? That’s pretty.

Pretty much. And if I have to go to work at the studio, I’m allowed to bring him. Jason, the owner, he’s worked with me a lot. He’s been very accommodating. And so I can bring Rohan and do a lot of the tasks I need to do at the studio. A lot of my task at the studio are at the computer, but also give tours. People are appreciative, not appreciative. They’re accommodating as well, but they can see it’s a kid and it kind of brings smiles on their faces. So I think it kind of helps the tours. He’s like our little studio kid.

Hey, guys, let’s take a quick break in here from today’s sponsor.

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back to the show. How does that work for you as far as like I mean, having your own business, having to click box. Right, and then working for a studio. Is there a bridge between the two that they can piggyback and work for each other?

Yes. So we have a vendor list at the studio, mainly for weddings. Every now and then we got corporate events as well, but mainly for weddings. There’s a vendor list of all types of vendors for weddings, mainly caterers, photographers, videographers, photo booths, etc.. My click box is on their list. It is the number one option.

I do have three other options. I have three options on there. It’s a joke that I tell in the tour. They always ask, do you have any recommendations for this and that? Oh yeah, we do. We have a list and I usually show it to them on the computer. And I’ll say, well, here’s an example. Here are our caterers. And then I’ll scroll down and say, oh, well, here are photobooks. This one right here is really good. The first one right here, the click box. They’re really good. I know that. I know the owner. He’s a good company, though, OK? And they’re like really looking like serious. And I’m like I say, he’s also me. And that’s always the biggest laugh and joke. Oh, OK. Well, yeah, we need to reach out. So whether that’s ethical or not, I don’t know. I mean, I feel like it’s ethical because the other businesses are they’re they’re they’re on the list as well. I just say that this is mine.

It seems like it’s more sort of a partnership. Right. So it. And the partnership agreement.

Oh yeah. I mean, Jason doesn’t mind is there. Yeah. So his actual rule, his only one rule to it was it’s like you can’t be the only one.

Got it. So I mean, yes, it sounds like that owner, he understands the principles of not monopolizing the situation.

So just being fair, being followed. Life isn’t fair and business always isn’t fair.

But well,

just being having that

well you get to do the pitch.

So exactly. That’s where that’s where

that’s the loophole. Right. You get to pitch. So by default if you’re pitching you’re close and so.


Everybody else is kind of like unless you jack up that pitch.


That’s hilarious. So another question to have you with that is where do you want to be? Because, I mean, right now, like, you’re working in your field, right. And you have your own business and you’re partnering the two and you have some synergy going. But if you have to pick between them, which one would you ideally want to lean towards?

Well, you’re asking me, do I do work for someone else or do I work for me? Basically,

yeah. I mean, my particular viewer base are entrepreneurs or business owners. Right? Right. And so you’re like you’re in that middle of that class. But I think you’re kind of like one or the other is going to pull you sooner or later. Right. So right now you have one that’s kind of paying you on a routine basis and you have another one that you’re kind of playing with. But if the opportunity precedes itself, that one could potentially outweigh everything else that you’re doing currently,

that it’s true. So I am a independent contractor for the studio. Like, I’m not an employee. There’s no employees there. There’s the owner and the independent contractors. So basically, I’m a consultant for the studio that’s there a lot. And so if you look at it that way, they’re my biggest photography client, got about half my income is them. So I guess the point would be when the click box income rivals Ambiens income.

Well, I mean, if you staged it that way, and this is just me just trying to give you give me some gain. Go ahead. So my first question I’m going to ask you is, are they paying you or are they paying your company whose name is on the check?

The company.

So it’s going to your company’s not going to you. It’s a personal check.

Well, OK, so you’re about to get on me now for real. I don’t have I’m not an LLC as EZCORP, all that stuff. I’m a sole proprietor. So yes, it’s all one in the

same importance. Yeah, yeah, yeah.

OK, let me get my stuff together and then yes we’ll be paying the company the company pays me. But since I’m still a sole proprietorship it just all comes to me.

Yeah but I mean

even then I do my taxes I suppose, you know, do all that stuff you itemize out. Yeah.

But I’m just saying it from the viewpoint that you just gave me. You’re looking at it as more so as a B2B partnership. So you have to remove yourself from that equation and make it a B2B partnership that way. The other thing I will talk to you about is essentially you’re saying that you’re still doing some of the work, right?

Mm hmm.

Couldn’t you outsource some of that?

I could, but I don’t make enough money to outsource that one, to outsource some of it. If I’m understanding what you’re saying correctly, to get someone else to do some of the things that I do, I will have to pay them something.


but that’s money that I can’t almost 100 percent have myself right now is cheaper for me to do that. I need to do that.

Yes or no? Yes. It seemed like that because you’re getting the instant gratification of that money coming in. So for every one hour you work, you get 100 hours. But that’s one on one and that’s one hour of time that you have to put into it. Right. Versus if you do three hours worth of time and you pay three people fifty dollars an hour, then you make one hundred and fifty dollars and you keep multiplying. He multicam can multiply, you’ll have to pay him the full amount. He’s got to find somebody that’s willing to do the job for less than what you’re getting paid and that they’re satisfied with that. Then you find more people like them and you scale it that way. You’re not doing one job now. Now you’re doing five, six, 10, 12, 13, 14 jobs, you know, at the same rate or if not even more. And you’re eating off of all of my reading of 10 jobs at a 50 percent break, 10 times 50 is what you have.


So I’m just saying that if you want to look at it from a business standpoint and you’re going into that business, then I would say right now I think you’re at that point and I think you’re a great person to be on the show because I think you’re at that boiling point. OK, I’ve been doing this. I’ve been doing this, but making money and I’ve been building this and I have my own company. But how do I step away from it and scale it and not keep treading? You know, I’m saying you’re listening. The money quadrant right. The left side versus the right side.


And right now you’re on the left side.

Mm hmm. And I am actually, in the last two years able to do that, actually do what you’re saying, because in the photography, I can’t because people hire me for my for my I like oh, I love the way you shoot. I love how you got this detail. I love the headshots that you got for this. They love that. And I can’t go and give that to somebody else. I can’t no offense to. No, over here I can’t say hey, no, go shoot this thing for me because while he might do a good job shooting it, it’s not the same way I would have shot it. And the client may or may not like that. So there’s that. Whereas the click box, it is something you set up.

Oh yeah. And that’s very scalable.

So so I understand what you’re saying. I can do that. But I just started that really like I’ve been doing this photography and then I’m like, wait a minute, I can. Buy into this thing with some equipment and then start here, but it’s endless, the possibilities are endless. I could just go and this is the I actually just came back from Vegas a couple a week and a half ago. It was my third year going out there for a photo booth convention. I actually don’t believe I’ll go back next year unless I’m paid to. But it’s not something you need to go every year, basically. Some people do as a party aspect.

And I also say go every year. You’re going to meet somebody new every single time you go.

Yeah, you’re right. I’ve met some good other owners this year.

Yeah. It’s just the cost of doing business. Just look at it as it is. It is that

that’s all it is all itemized down to. Oh, shoot, I’m about to get in trouble

as he just sips on when we drink it, I want to say juice,

do say out of my Khanjar glasses. I don’t know what happened to Ludicrous and Khanjar, but I still have my autograph bottle so unopened. Anyways, as we digress to alcohol and no supposed been had this glass has been sitting here. Oh, yeah, he’s going to get that going.

So what do you see yourself in 20 years ideally

doing the same thing I’m doing now?


Yeah. I don’t want to have to get a job where I’m punching the clock and all of these things. I like being able to be hired to go and photograph and capture moments. I like going to various events, doing my photo booth. That’s about it. I mean, in 20 years, doing the same thing. Like I said, just less this. I mean, 20 years from now. So I’m old. I feel like I’m old. I’m 42. So in 20 years I’ll be 62. I don’t think I would like to be lugging equipment around here and there, but owning the company and like using that scalability. You’re talking about having people do that. And I’m just you know, I’m running the back in computer stuff and maybe the phone calls and emails, but I’m sending people out and they’re doing that. So basically just having a successful photography business and a photo booth business.

So what words of wisdom do you have for up and coming entrepreneurs that are following in your footsteps, photographers, people that want to start up their own photo booths, even possibly running a studio?

I mean, I guess that goes back to what you asked earlier. You said you asked me. What would you tell someone, what was the question, like you said, what information do they need to know to have them skip some steps or something to that effect? And basically, you’ve got to know what it is that you want. But after that, whatever money and budget that you have, buy the equipment that you can buy, rock it out on that equipment upgrade. Rinse and repeat in this particular industry, because, you know, you’re always going to feel slightly inferior with your equipment, like, oh, I don’t have the Sony A4, I only have the Canon 70 or whatever, you know, and then I probably set the Sony name wrong because I’m not a Sony guy. But no, it is. So I’m learning the five, Lemarque four. And I upgraded about two and a half, three years ago from the 70s. And the 70s was killing me every time I had an event or having to do anything with low light because it’s ISO doesn’t go up high enough. It gets well, it does go up high, just gets really grainy really fast.

If you don’t mind slipping. What is ISO?

I don’t know what it actually stands for. International. How does something

what does it do about what is a shot.

So basically you can change the value of the ISO. The lower that number, the tighter the grain, the more crisper your image looks, the higher that number, the more grain that you see in your image, the more like film grade it’ll start looking. And all of that is about what your level of acceptance is like. Oh, I like this. This is what I like. This is my style.

And your style is shooting at thirty two us a film grain.

Yeah. Yeah. That’s your style to shoot thirty two thousand two hundred iso or sixty four hundred a great do your thing. But not all things can be done that way. Yeah. Like one you don’t do head shots. Yeah. I want to say headshots. You don’t want it. Yeah. You don’t do headshots any higher than a certain iso

you make poor something like craters.

Exactly. Exactly. And so you can be in a low light situation. I get a I have a cigar bar as a client and that’s a very low light situation. So I crank up the ISO. It works in that situation because it gives you that mood,

that film noah

Yeah. Mhm. So it just depends on what it is that you’re looking for in your iso, but basically the lower that ISO, the tighter that grain, which also means you’ll have to open up. Oh so you don’t to me certain about starting to talk about shutter speed and aperture. But, but you need to understand iso shutter speed aperture and then fourth you’ll need to understand the speed of your lens. So if your lens as a 2.8 lens or as a one point four, one point two or even a five point six, like, you need to know the limitations of your lens. I guess a fifth thing would be your camera. No, it’s limitations. And then you manipulate all the photos with ISO shutter speed aperture.

It’s funny that you said that because the one thing that you would think from a photographer that they would mention thirty years ago would be film.

Yeah, we don’t need that a lot of the well because OK, so film the different types of film back then when they were using it in this film is still out there, but I don’t use it that much. But the types of film that you would use would give you the types of effect that you want. So for instance, I’m talking about Tigran Grain and no grain. Basically, I’m going to use a fifty speed or a 100 speed Porcher or Velva slide film. That’s really tight grain. That’s real crisp, looks real good. But, you know, from a shoot, something at night dark. Let me go ahead. Give me some of that. I don’t know. Ilford thirty 200 or kodak Tmax thirty two hundred or something like that. I’m only thinking goes higher.

So I think what you just did it, you just give so much value that you never realize it. You just explain the difference between having a digital camera and having film and the correlation between the numbers and the value of isos versus the speed of the film.


Which most people wouldn’t even be able to understand. What the hell you talking about? What you just paired the two together. It is like twenty years ago it was like this, but it’s like this now.So you’re your digital cameras because look at you, same effect essentially as film,

right? OK, yeah.

Yeah. Gotcha, gotcha. All right. So the other question I have for you is where can people find you? Facebook. Instagram?

I am. I’m Facebook and Instagram. I use Facebook. And you’re going to totally insert Nacho because I was concerned that yeah, I use Facebook more for family, friends. I don’t use it for business. I use Instagram for business

mix sense

and I have my website. So my website is www.Paul MacPherson.Com. My Instagram is Paul McPherson Jr.com was Paul McPherson Jr.. Not dotcom but Instagram handle. And you could find me. On Facebook, if you just search my name, Paul D McPherson Jr., and then you could also find Paul McPhearson photography. The fan page of the business page,

this transcription transcriptions coming really handy.

Yeah, yeah, that’s a transcription stuff. But let’s see on the transcriptions, like that’s what you would put and not very much. Oh, you’d be having these long 1500 word people,

one that’s 17000 words that I’m opposed to. You know, people want the detail.

They want the detail. Yeah, you’re right. So have that in the description. And then also my photo booth is the click-box TAT ,CLI QUE Box.Com, that’s the website and click box on Instagram. I think I have a Facebook. I don’t think I ever use it though.

Bonus question. Crazy man. All right. This is a bonus question and I got two of them. I don’t know, maybe we have to actually bolt. So one of them is if you could spend 24 hours with anybody uninterrupted, who would it be, dead or alive and, what,

24 hours uninterrupted? Would anyone be anybody

dead or alive?

I am a victim of recency bias, so I would probably say Kobe Bryant right now. I mean, that man is very or was very determined in all things, and I keep hearing these stories that are coming out now after his death and things like that. And I. I would like to sit down and talk to him for a while. Well, how did how did you do this and how did you do that? And, you know, you’re supposed to shut up and dribble, but yet you got an Oscar over here. You write in books professionally. Those questions personally. I mean, you’re this famous girl that I have a son, but you’re this famous dad. Talk to me about like. Tips give me some tips on how to do this or how to do that or just little things here and there again, and I know this about myself, so I’m definitely victim to recency bias. So I would that’s probably who I would say

Mr. Current events.

Yeah, yeah.

Another one would be if you could be a superhero, who would it be and why

not the superpowers. But what specific superhero.

Yeah, superhero. You could pick a power. I mean the power is an implementation of a superhero so,

I guess I do like superheroes. I do like the superhero movies.

That’s why I have to ask you about questions. I mean, I’m surprised you don’t get Star Wars right.

I was literally thinking like I feel like I’d like to be more Jedi ish than an actual superhero, but.

You got to tell people your obsession with Star Wars. I mean,

it’s it’s not it’s not an obsession. Well, yeah, maybe it is. It’s a hobby. It’s what I like. Some people like Pokémon, I don’t know.

But Disney buys Pokemon and then they start having Pokemon inside of you. Yes.

But no, I mean, I really like Star Wars. I like the stories. It’s traditional good versus evil kind of situation. Sometimes you feel for the evil like the entire. Skywalker saga is about feeling for the evil guy once you know the entire story, not the first three that were released, but once you know the first three and then the next. Within the last three, like, you’re like, oh, you know, especially when you’re watching the Clone Wars, which I just finished watching re watching like an obsession, Anakin Skywalker. Like, that’s the dude

he is.

I mean, he was great as a Jedi. He’s great as a Sith. Like there’s a podcast I listen to. They talk about the great Jedi and how he does the main guy. He doesn’t really like the concept of the great Jedi, but I’m notoriously in the middle a lot like politically. I’m kind of in the middle. So I’m probably more conservative, but I’m closer to the middle. And so I like the idea of being a Jedi, being, you know, if I’ll use a bad thing if I need to. But Main mainly a good soul.

So you just made up a whole new Jedi.

And it’s not new. It’s the thing.

It’s a new thing to the common audience. They’re like, what the hell is a great Jedi? Did I miss Episode 15? Like,

I would say a good character would be so Catano that she’s basically a great Jedi. They haven’t defined her as such.

Mm hmm.

But she’s basically that

great Jedi.

Mm hmm. So it’s not good, but I’ll do what I need to do. And Anakin was basically a great Jedi until he actually turned to the dark side

all the way through,

all the way through it, all the way. I wanted to save. Padman didn’t. Yeah. Yeah. Great.

Yeah. Well, I definitely appreciate you coming on the show a good time.

I really appreciate you having me again. I think I told you I was just like, I think I’m going to be the least successful person you interview, but sure, I’ll be here. Just let me know

it’s funny. I get these different things about people that I invite on the show and everyone’s like, I like the last show I recorded. He was a director of technology as a teacher. And he was like, I didn’t know why you weren’t going to show. And I’m like, well, guy, you’re influencing the next generation of the next entrepreneurs up and coming and your philosophies are going to roll over in twenty years. So, I mean, obviously everything that I’m doing has a reason behind it. And I think today’s show was more so giving you insight to your business and what you’re sleeping on and you have opportunity to grow and scale it if you just go ahead and do it.

You’re right. Yeah, that’s what we have not talked about this whole time, is I do have a bit of laziness in me and I know you know this and so sometimes lazy, just the laziness just wins. Like as long as I’m making my bills or doing this.

That’s that great gerrymanders. Yeah.

But yeah. So I know I just got to get the work, put my head down, do my work and look up about oh you don’t make money. Oh shoot. We got a new house. Oh shoot. Whatever, whatever, whatever. So get down grind look up and maybe enjoy a little bit. Get back down in grad

cool. Oh yeah.

Well OK. So I appreciate you. We’ve known each other for a long time so I appreciate you bringing me out. This is great for those people who don’t know Schnall or he says I say Grant s.A. Grant, he’s notoriously private. If you get inside his house you like in that that lucky few. And I like seeing your growth, sir.

Thanks for tuning in to another episode of BOSS UNCAGED, I hope you got some helpful insight and clarity to the diverse approach on your journey to becoming a trailblazer if this podcast helped you. Please email me about it. Submit additional questions. You would love to hear me ask our guests and or drop me your thoughts at ask S.A. Grant .com Post Comments share hit subscribe and remember to become a Boss Uncage you have to release your inner Beast S.A. Grant signing off.

Listeners of Boss Uncaged are invited to download a free copy of our host S.A. Grant’s insightful book, Become an Uncage Trailblazer. Learn how to release your primal success in 15 minutes a day. Download now at www.sagrant.com /boss uncaged.

Founder of Clique box & Professional Photographer: Paul D McPherson Jr aka “Biggie Pauls” – S1E14 (#14)2021-01-31T22:56:04+00:00

Director of Innovation: Mark Gerl aka “The Waz Of Fulton County” – S1E13 (#13)

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Boss Uncaged Podcast Overview

” The best advice to entrepreneurs, kids any of that stuff. Simon Sinek, Start With Why. One of the best books I’ve ever read just about life in general. It really is more of a business manual. But he starts with most people talk about what they do, how they do it, and then eventually get to why they do it. But the people who really change the world. His example on YouTube, TED Talk. He talks about Dr. Martin Luther King Jr., Apple Computers, and the Wright brothers. And the Wright brothers weren’t the only people working on airplanes at the time. About four, five, or six other groups, all of which were better funded, had better talent, even had more prospects as far as what to do once you got this thing off the ground. But the Wright brothers were just mad dog passionate about this concept… “Mark Gerl

Welcome to Boss Uncaged Podcast. On today’s show, we have Mark Gerl, a Director Of Innovation, but I prefer to call him the Waz of Fulton County. Today, we discuss project-based learning and pushing the limits of the education system to support the future entrepreneurs of tomorrow. Let’s jump right into the show. Welcome, The Waz of Fulton County Mark Gerl.

Boss Uncaged Podcast Transcript

S1E13 – Director of Innovation: Mark Gerl aka “The Waz Of Fulton County” – S1E13 – powered by Happy Scribe

The best advice to entrepreneurs, kids any of that stuff. Simon Sinek, Start With Why. One of the best books I’ve ever read just about life in general. It really is more of a business manual. But he starts with most people talk about what they do, how they do it, and then eventually get to why they do it. But the people who really change the world. His example on YouTube, Tick tock. He talks about Dr. Martin Luther King Jr., Apple Computers, and the Wright brothers. And the Wright brothers weren’t the only people working on airplanes at the time. About four, five, or six other groups, all of which were better funded, had better talent, even had more prospects as far as what to do once you got this thing off the ground. But the Wright brothers were just mad dog passionate about this concept.

Boss Uncaged is a bi-weekly podcast that releases the origin stories of business owners as they become Uncage Trailblazers, Unconventional thinkers, Untethered trendsetters and Unstoppable tycoons. We always hear about overnight success stories, never knowing that it took 20 years to become a reality. Our host S.A. Grant Conduct’s narrative accounts through the voices and stories behind uncaged bosses in each episode guest from a wide range of backgrounds sharing diverse business insights. Learn how to release your primal success through words of wisdom from inspirational entrepreneurs and industry experts as they depict who they are, how they juggle their work-life with family life, their successful habits, business expertise, tools and tips of their trade release. The Uncaged Boss Beast in you welcome our host S.A. Grant.

Let’s jump right into the show. Welcome The Waz of Fulton County Mark Gerl. Welcome to the show, Mark.

Thank you, Neal, happy to be here.

So I think I kind of caught you off guard because you read the description and you just kind of like, wow, I’m a teacher. What do I have to offer this audience?


and I think that with your background and the fact that you’re working with students is your opportunity to launch the next Steve Jobs, the next Bill Gates. So why don’t you give the audience a little bit of who you are?

OK, so my name is Mark. Your title is Innovation Director Foltyn Academy of Science and Technology. Been there for years since the beginning. And before that I was a computer teacher, technology coordinator, just all around nerd at the Galloway School, cool down in Buckhead and really even before that was in computer sales, network design and really kind of looking at this technology world as the ultimate creative playground, as one opportunity to go from computer sales to now computer education and then computer education into the broader project based learning, the STEM aspects of it all. You know, everything is just taking the core concept of that outrageous creative opportunity. Grow it, grow and expand it a little bit more. And now fast. It’s all right. How can I take all of those opportunities and hand them off to, you know, the kids who are going to be the ones who change the world?

So, I mean, I guess what is project based learning?

So project based learning, it really comes about how you learn or what really is considered learning. When I was a kid back in the 70s and 80s, it was really about rote memorization. You read your timetables and you passed. If you could do all 144 in under two minutes, didn’t count, didn’t matter if you understood that six times, seven was six sevens and you’re counting them. All you do know was six and seven was 42. And then with project based learning, it’s really getting into the. How do you figure out that six times seven is 42. And if you want to do that with, you know, six pods of seven gummy worms and you count each gummy worm, or if you want to do tick marks, or it really is just more about giving you an opportunity to work through the facts and have the aha moment of, oh, six times seven really means six, seven times. There it is. And then you start applying that to things like, you know, social studies. OK, why do countries go to war? War is probably the biggest definer of historic moments. So is it always about political differences or is it about money? Is it about expansion? Is some of it just petty jealousy? So how do you then prove that and then you start looking at original documents, you start looking at what footage we may have or what photographs, and it really now becomes not just, oh, you know, 492 Columbus sailed the ocean blue. It’s Columbus had these motivating factors. He goes to Spain because Spain aligns with those motivating factors. He wants the gold from the trade, you know, and you start really understanding, oh, this Columbus guy really isn’t the hero we think he is. And he never really did what we say he did. So. OK, now, project based, maybe Columbus really becomes a different talking point in our history classes. What about George Washington? What about, you know, you go back even the War of 1812, the Spanish, you know, you can start exploring any topic, but here’s the project and the project. Isn’t your final outcome literally doing the project is how you learn. You’re exploring, you’re picking it apart. You’re putting the pieces together. So when we talk about project based learning, instead of me as a teacher lecturing and the students trying to remember everything I say, it’s here’s your challenge. I want you to figure out who actually discovered America. And then you’re going to have one kid who goes, oh, well, it was Leif Ericson. And another kid is going to go, hey, wait, there were a whole bunch of people here before anyone showed up. You can’t say discovered America. You can just say showed up.

Got it.

And so that when we talk Project-Based Learning, it really is flipping that idea of I’m not telling you what you need to know, I’m giving you a place for you to figure it out.

Got it. So I think in that summary that you just gave, I knew that he was going to be passionate and so talked about it. Right. And I was like, I really want because I had several people on the show before. And the topic of education always comes up. And for entrepreneurs, including myself, we always get frustrated knowing that we pay thousands of dollars to go to school. We learnt a trade and we have no idea how to monetize it or what the hell to do with this trade.


But your environment is a completely different upbringing of the next generation of potential leaders for tomorrow.

It really is. And one of the things I like about the way we’re trying to do it, you know, and again, it’s not always a success, but we’re trying it really comes to what drives that student. And so you may have a student who’s a fantastic musician. So every way that she processes the information, it either becomes a song or, you know, relates to a song. You may have a kid who’s a you know, everything is about acting. And so all of his projects become a script or sock puppet theater. You may have a kid who just loves to write and now becomes a here are the things I want you to learn. History, science. You know, these are the important things. But now it’s about what? How do you show me that you’ve learned this? And then that then becomes for the entrepreneurs. OK, what is your driving passion? Is it just making tons of money? OK, well does that then become stock trading? Do you find a niche market that no one’s explored yet? Can you redefine a market that’s in decline and revitalize that some new way or just outhustle the next guy down the road? The old saying there’s two different ways to make a million dollars, one dollar a million times or a million dollars once?

Yeah, definitely. Definitely.


So I guess this is back up and it’s getting a little bit of your history. I mean, define yourself in three words.

Oh, oh. Creative is a big one. I love making the things. The next one would be unusual because if everyone can do it then I don’t want to do it. And then curious, it’s not enough to know that this works. I want to know how it works. Why does it work? You know, if I tweak this, how does that change? So I’m going to say curious, creative and unusual.

Cool, cool. So being that you’re teaching these kids to think differently and with the intent that potentially they’re going to be leaders and entrepreneurs, did you come from an entrepreneurial background?

I really didn’t. Everything come into a kind of stumble into almost backwards, started off wanting to be an aerospace engineer and. Failed miserably at that college level. Then a friend of mine said, well, have you ever thought about youth ministry? You know, you love church and went into that, got a degree in it, and then realized there is no way in the world you’re going to you can’t support a family, much less enjoy life as a youth pastor, which then got into. Well, the thing that I’ve always gravitated to were computers. You know, my older brother brought home a treaty


And I remember, you know, teaching myself basic as a kind of that’s programming languages for people and old school programming languages. But it was I just kind of found an opportunity and went and found an opportunity, went and literally was never thinking of myself as an entrepreneur or I’m going to come up with the next new thing, really, until a friend of mine who is a venture capitalist, he said it was right around when Uber and all that was coming out and the word disruption was everywhere. He said, what would it take to disrupt education? And I said, OK, off the top of my head, two billion dollars. You give me two billion dollars, I will give you the ultimate new school. It was not enough. Too much. Cut it in half and give me a budget so I go home, sketch it all out. OK, I can do the ultimate school for one billion dollars. Nothing and still too much. Cut it in half again. Finally get it down to 500 million. And I mean like, you know, here’s the state of the art computer lab and here is this. Everything is shiny and that goes, no, no, no, no, no. Five hundred’s a little on the high side. Get two PhDs to look this over. And if they vet it, I’ll take it to an investment group,


And so the only time I’ve ever considered myself an entrepreneur actually had this business plan of a new school. And I took it to two PhDs and I just said, you know, can you look this over, find any mistake possible? Where have I gone wrong? Give it back to me. And they both kind of looked and went. This is actually a really good idea. So they signed the bottom of it, handed it back to my buddy. He actually took it to the investment group and they came back with five hundred million, still too much, cut it in half again. And so that time I’m like, OK, I’m not even going to have it anymore. Got it down to one hundred and fifty million dollars for 150 million dollars, opening the ultimate learning experience and keep it funded for ten years. And at the end of ten years, I should have enough graduates and people who have seen this work that I could go to Department of Education, the governor, president, anyone who wants like you want to see what education be spent two hours on this campus. The only time I’ve ever thought of myself as an entrepreneur. I have been shopping that plan for the last five years. It’s like someone out there has one hundred and fifty million dollars that wants to revamp education.

So let’s just dive into that a little bit more. I mean, you’re talking about what age group, what demographic are you more college, high school.

So so I’m actually it’s the plan is grade six to 12 and it’s kind of on the smaller side of a school. Each grade will have about four classes for groups of 25 students. So it’ll end up being about 800 kids, give or take. And then really kind of changing the way we talk about what is learning. And the three big problems that I see with schools that we have right now, the way we teach teachers, the way we define student success and the way we design the places that we do it in. And so basically, I want to change those three elements. The teachers, most of them have master’s degrees. You’ve really been in it. You got really a teacher until you’ve done it for three years is the norm. And they’re still making less than 50000 a year,


Yeah. And at the same time, general manager at a QuikTrip gas station is making 55. So we’re losing talent to. Gas station managers, we need the best and the brightest in our schools, and then we need to give them a place to do their job. So probably 80 percent of that 150 million is teacher salaries. I don’t want to start them at 65000 and you get three years. So where I’m kind of stealing from a law firm, you got three years to prove you are really dedicated to being creative, being passionate about teaching. You’re committed to this project. At the end of three years. I’ll bump you up to 75000 at 75000. You’ve got seven years. So you’re almost going from like a junior partner to a partner. And then over the seven years, I want you talking with your colleagues about what worked, what didn’t. Going to conferences and stealing from the best ideas, presenting at conferences. You’re, you know, almost marketing at that point, but you’re also constantly adjusting what worked, what didn’t, what worked, what didn’t. And you can kind of gauge, oh, hey, in February, I can’t do the same lesson that I would have done in March because just, you know, it’s gray is gloomy. I need more inside quiet activities. And then come late March, early April, we can do the bigger and the bolder. You show me that you’re really into being a great teacher at the end of seven years. I want to promote you to a master teacher. And really, that master level isn’t just you’ve made it to the seven year mark. It’s you’ve got seven years of a portfolio of outstanding creative lessons. No, I’m not going to fire you at the end of seven, but I’m not going to promote you just because you’ve hit the seven year mark and then, you know, in the pipeline, here’s all of these three year young kids coming up. If there’s someone coming up that’s more dedicated, I know how to look at a teacher and go, what are you doing that I want to keep you? And so, yeah, I’m willing to give them more money, but also hold them to that professional standard.

But I think when you get to that demographic and I think your formula is so, I think the only variable in that in that formula that I would look at shifting, in my opinion, would be more of an equity share, right?


because you’re talking more about business people that are going to step into that space.


And if you’re not thinking about an employee at that point, how you taking more of a partnership?


So if you think I’m more of a partnership and you give them an opportunity at seven years.


To have equity ownership, then I think you would have more of an allegiance or the trading of OK, seven years. I’m like a doctor. I’m going to move on and do my specialty over here. I really want my experience. I want the next hospital.


I’m thinking if I don’t know how to work

well, that’s where education becomes this odd little outlier. There is no money other than tax money. So you could have the greatest product in the world. You’re not getting any more money out of it. And so I kind of love Daniel Pink’s book Drive. He kind of did the research. There are three things that if you you know, up until 75000, it doesn’t matter what you do. Money is the biggest motivator. After 75000, you could give them more money, but you’re not getting more output. And so what he found was at that 75000 mark, the three biggest motivators are mastery, autonomy and purpose. And so purpose. That’s a teacher’s dream. We’re all here for the kids. We got purpose. Autonomy is the big one, because so much of what a teacher has to do, you know, were dictated by the standards. The school buys the curriculum. You have to use the curriculum. You have to get this kind of scores on the milestones. And I’m like, screw all of that. No, no, no. I want you as a teacher. Give the students a way to show what they understand in a learning environment. And so the autonomy really goes from the teacher to the students. I’m giving you as a teacher the chance to show me what you can teach you as a student, show me what you’ve learned and if it’s, again, song and dance routine, if it’s a video play, if it’s a paper, if you really want a test, cool, we’ll give you a test to put. The autonomy is the place where education really can open the doors because we don’t have to be a cookie cutter. In fact, we shouldn’t be.

shouldn’t be a cookie cutter.


And I think also part of that OK, look at it from the standpoint of once you graduate from college and I went through a journey myself, graduate from college and I got a graphic design degree, I got a web design, a multimedia degree, and I use it on a regular basis. But I went back to school so many different times and I didn’t go back to a physical school. I went on. Line learning, right, right, right. So I took workshops and I went to seminars and I that did online webinars and every single bit of information that I’ve got, I’ve compiled it into my growth process.

Right, exactly.

So why wouldn’t you guys look at potentially doing that now? Like I remember in college, the only time I really enjoy causes, we had like a weekend, like a fundraiser where it was like 20 of us and we had to build a website in 12 hours.

OK. Yeah.

And so you had this website, you built it and then you donated it at the end of the 12 hours. But you were working towards a goal the whole time versus an exam or score. Right.

Right. And see, there’s a movement towards that. Actually, the program at Kenesaw for Masters, they’re calling it the online learning revolution. And so. There’s actually a whole program just based on how do you design an online learning experience, and I think where that will become what you’re describing is when the schools realize it doesn’t have to be a semester long, it could be I’m going to do a 12 hour class boom and then the student can take my 12 hour class any time they want in that journey towards where they want to be. I could do a 24 hour class. I could do a six week class. We’re we’re kind of stuck at the moment, is the assessment part of it states, the government all say, you know, it has to be a test. And to me, that’s the worst thing in the world for assessing real learning, because it’s always at the end of the year. It’s always this marathon, you know, three hours with pencil and paper or three hours in front of a computer screen. You’re not thinking. You’re stressed, you’re not at your best. So how is that a real judgment of what you’ve learned?

Society, right. Right. Right.

And it’s a holdover from like the 80s. So we’re already 120 years out of that model.

Yeah, I think it still exists because doctors still have to take exams, loincloths, exams, insurance agents, anybody trading stock is all cramming random information in your head that may or may never use again.

Right. And to me, the fact that. Here’s the thing that you may or may not ever use, but you need it in case you do. Where my passion as a gamer comes in video games have this brilliant concept called a skill tree, and, you know, you start a World of Warcraft, you’re a level one. You know, can you hit this button and swing your sword? OK, swing your sword ten times you kill these 10 monsters, you’re now a level one sword.


OK, go out, swing three different ways. You know, level two sword. Oh, OK. You can’t just fight with a sword now you need a bow and arrow. Oh you can’t just fight all the time. You also need to fish to get food. And so every time you learn this new skill in the game, you click on a picture and here’s the map of all of the skills that are available to you, the winds you’re at now and what’s available next. And then beyond the next is, you know, the entire range of knowledge. What I would love to see our schools develop a similar kind of. All right, let’s start with math. Can you count your level one math? Can you use a no scale to count your level two? OK, so now you can see that if you’re at three and you count four or five, six, three plus three is six, we’ve just figured out addition. You’re a level three math and. OK, so now coming back to math three plus three plus three three three times three times three. Now you’ve just unlocked multiplication unlock division. Now let’s unlock exponents. Now let’s unlock logarithms. And so I can show you what I’ve learned through this skill tree. And then as a doctor, I can say, OK, I know how to do diagnostics. I know how to read the vitals chart. I know how to if there’s this unknown rash, I know how to at least go to the medical journals and look for. Well, I know it’s not measles, mumps, rubella. So what else could it be? And, you know, as a stock trader, I know here are these different laws that I cannot violate. But can I be creative with this opportunity? And so as more and more professions can say, hey, look, here’s the skill in the information, don’t show it to me on a test, build a portfolio of you, demonstrate that you understand that concept anyway you want. Imagine somebody on the New York Stock Exchange floor taking a video explaining the buying and selling of stocks right there as it happens. That’s a fantastic version of OK, I know how, you know, not to cause a panic on the floor. All right, there’s my check mark, I know I can’t make a bid on this because my brother is the CEO of that company and he had three too many drinks last night,

insider trading. Right, right, right.

So, OK, let’s do a video of what is insider trading that woman now has a check for. I understand insider trading. Not only has she developed mastery, anyone can come behind her, use her resource and go, oh, I can learn about insider trading from her. Now, here’s my video about it. And so not only are you showing what you’ve learned, you’re helping the people behind you learn as well.

Got it. So. Currently, where you are right now, I think you’re like probably leaps and bounds above any other teacher in the game right now. I mean, you remind me of like a young was. Right.

Thank you. I think that. Yeah.

So how long? I mean, we always hear about the 20 years that it takes somebody to become successful. And the reality is almost like an overnight success. How long did it take you to get to where you are right now? I mean, you have a lot of philosophy. You have a lot of passion. And I’m sure I just didn’t jump out one day.

Oh, yeah,

it happened over a period of time. How long was that?

So if we just look at my educational career, technically 15 years more realistically, my mother would tell you 50 years because I just turned 51 this month.

Happy birthday.

Thank you. You know, she would talk about when I would be a kid and reading all of these education books and, you know, being 12 years old and reading her psychology of education, her joke was she was pregnant with me when she was taking her teaching classes. And so I knew who John Dewey was before I knew who Santa Claus was. And so kind of coming back to your journey. My journey as a teacher has literally been my whole life. Now it’s been more formal and peaks and valleys. But again, this is my driving passion because it has been you know, my mother was a teacher. My grandmother was a teacher. Great grandma was a teacher. It’s the family business. It’s kind of been background noise for 50 years. It’s been a formative experience, 15 years. But this current you know, the entrepreneurial model that I’m trying to develop has really only been about the last five or six. And so. Yeah. Is it an overnight sensation? No. If someone listening to this podcast has the 150 million that they want to donate to the cause to an outsider, that’s going to look like an overnight sensation. Always. Oh, what’s the real story? 50 years, 15 years, five years or overnight? D All of the above. All of you above. Yeah.

So I mean, you just hinted to your family, well what is your your work life family look like? I mean, how do you juggle that? I mean, I think you’re one of those people that once you start working everything, kind of just it becomes tunnel vision, right?

It does, yeah. So my wife has used the term work mode, OK? And when I’m in work mode, the entire rest of the world disappears. And then she understands that it takes me about an hour to transition from work mode to family mode. But I’m also in family mode. The work life completely disappears. And so, you know, when I’m home, you know, both my boys are grown. So I don’t have to deal a lot with playing with the kids and stuff like that anymore. But when I’m home, I’m home. Unless there is a message alert that has the little, you know, urgent warning. I don’t read my emails at home. I will check my email before I leave for work. It’s 6:00 in the morning. I will check my email one last time for when I get home. Other than that, I check my personal email, but I don’t do schoolwork at home. And at the same time, my school time, I’m focused on how can I give the best things to my kids? I can’t be worried about my son’s homework or any of this thing. So where I’m focused, I’m focused. But that focus shifts place to place.

So what’s your morning routines? And I mean, I see early in the morning at carpool, so you’re going to have to start started like five or.

It does. Yeah, I get up to five, shower, comb the beard, all the kind of stuff, breakfast. And I usually check like Twitter and Facebook more so for OK, what’s the big idea that’s floating around right now, at least in education? I get a lot more from Twitter than I do from Facebook really well. And I think Twitter has become the go to because it’s short, quick and pointed so I can put in hashtag PBO or hashtag Project-Based Learning and I’m only getting Project-Based Learning 280 characters in, out, done. And so if I can’t catch someone’s attention and 280 characters, I’m on to the next give me the next feed given the next feed.

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but then there will be that one, my new hobby, it’s called wearable technology, and there are these amazing women who are doing fashion designs that have computers and LEDs and motors embedded into the fashion. And this whole new realm of not only do you dress for the environment, your clothes adapt to the environment.

Yeah, I’m dying for that to be mainstream.

Oh, the one that blew me away. I won’t say her name. I forget her name because I keep going to Sophie Wang’s feet. This lady made a skirt, the him of the skirts, the New York skyline. It looks cool, but then the windows light up and there’s a little microcomputer on her hip with a microphone. And so if she’s at a club and there’s music playing, the lights of the skyline bump like a view. Meet her, the ladies and the twinkles if it’s quiet. And so you really have this adaptive, interactive fashion that’s like everyone should be doing something like that. And yeah, like you said, when does that become mainstream?

I think Amazon is touching about it now. Yeah, the echo glasses is coming. Yes, yes. I’m on that waiting list. I’m like, oh, call me, please send me a message. And they got the echo ring as well, too, which is not necessarily new technology.


But the fact that it’s on Amazon will make it mainstream technology.


So I’m really looking forward to seeing that go in and seeing what people do with it. I mean, like you said, once you get to the point where you have a ring and you start apply APIs to it. Yep. Then you’re opening up car doors. You’re at the grocery store making purchases. You’re doing all these things that you do on a daily day thing that now you wouldn’t have to think about doing it

right. See, I think that’s where it becomes a game changer. Can you do something without really thinking about it? I was fortunate. I got one of the Google Glass. Nice, and it was fantastic. I even like I took it to school a couple of times, would let the kids play with it and then it became OK, but what next? And because there really wasn’t that secondary market for the APIs, for the plug ins, for all these other things. And it never was really fashionable.


Yeah, it was bulk. It was uncomfortable and it just looked weird, you know, and, you know, everyone became a glass hole.

And yeah

, I think the technology was fantastic. But people had to focus on how do I use it, whereas, you know, the ring and our phones, you don’t even think about how do I use my phone? Do you just start tapping?

Yeah, I think the next is more so. Voice Oh, yeah. Voice is just going to be called voice. I mean, you just have so many commands and once it kind of transpires into a conversation.


it’s going to be over. Oh yeah. Because now it’s like one command and one syllable kind of things. Do this. Wait then do this. Wait it’s like if then statement. Right.


But once you get to the point where we’re like having a conversation, do all these different things. The sky’s the limit. Oh, absolutely, and you add an augmented reality to that,


It’s a whole nother ballgame.

Absolutely. Where education comes in now, you start thinking in terms of. Why does it become important to have a decent vocabulary? OK, you’re now talking to. A device that is literally connected to the entire repository of all human knowledge literally is OK. So I want to use a word like marvellous as opposed to pretty shiny or I want to use epic in a purposeful, meaningful way. And so, you know, when a kid comes up, I was like, why do I have to have vocabulary words? You are now talking to Shakespeare. You could have a virtual conversation with William Shakespeare. You could have a conversation with Aristotle, you could have a conversation with, you know, ADA Lovelace. If you’re talking to a Lovelace, yo, what’s up? You know, you want to present yourself as worthy of this conversation, build your vocabulary. Now, at the same time, you’re going to meet real people, build your vocabulary. You want to understand why these people are important. You know, that comes back to why am I learning it? I want a good grade. No, no, no, no, no. You want to learn these things because you’re now connected to everyone in the world. How is everyone in the world going to look at you when you start talking, when you present yourself, when you have these conversations? So now education has just taken on a whole new meaning?

Definitely has. So, I mean, it seems like you’re always on what time do you go to bed with your your nightly routines look like?

Depending on the day in the week last couple of weeks, just big projects at school, big projects at home. I fall asleep in the chair in front of the TV about eight thirty and then wake up around ten zombi walk to fall back into bed on a Friday night. I can usually stay up and read a little bit more till about eleven, eleven thirty. Go to bed. If I’m not overly stressed, we usually have dinner around six thirty seven, seven thirty, depending on when the food is made, seven thirty to eight thirty, I’m reading I’m watching a TV show, picking up this, figuring something out. Eight thirty, trying not to fall asleep by about nine 30. I’ve fallen asleep regardless. And then in bed by 10:00. So yeah.

So with the situation that you brought up in the beginning of this conversation about the one hundred and fifty million. Right. Right. Where do you see yourself? In 20 years. And think about it from the standpoint if that and I’m saying if because it’s highly possible. Oh yeah, in the next five years you get the 150 million.


Where would you see yourself 20 years from now?

So what I would love to see if I got the magic genie and three wishes. So one running this project, you know, a 10 year ultimate school project. What worked, what didn’t. One of the things I love about Google, they have that X Labs project where here’s a wild idea. Just take it. Run with it. What happens? OK, if it worked now, it’s viable. Turn it into a project. If it didn’t work, what did we learn from it? Run that project for ten years. And then at the end of 10 years, almost keeping the school running, but now turning it into a demonstration school, other teachers, other school administrators from around the world coming in, observing, how does this work? Let’s do a teacher training now. Take these ideas back to the rest of the world. And then ideally even coming up to, you know, would love to be like secretary of education either for the state of Georgia or for the feds and then say, OK, look, now that I’m in a position of influence. We’re going to stop the nonsense, OK? We know test scores don’t work. I’m going to be bold enough to say if we know they don’t work, stop using them. But I’ve got to earn, you know, the bone, a fetus to be able to get to that point, to say we know these don’t work. So run the program, build the influence. Have, you know, look, I can make this thing work. Now, let me make this work on a district level, a state level, a national level. Let’s change everything.

Are definitely interesting, don’t you think that’s going to be a bit of a hurdle, I mean, even if you become this huge influencer, right?


with the society that we live in, if it’s not capitalism, it’s not socialism. It is not. I mean, that’s related to that. Yeah. Completely that we live in. Right. Oh yeah. How would that work. I mean, they’re using the test scores essentially to kind of organize and move whether you can be white collar, blue collar, white.

That’s why I want to come back to this skill tree. I need to find a database on the fly data visualization program or whatever. So here’s a nice framework a teacher can put in the projects. It shows up on the student’s screen. Students can upload the artefact of what they’ve learned. Teacher gives feedback, student responds. The whole thing is, you know, it’s almost like an Instagram feed blended with a World of Warcraft skill tree. Now, here’s a product. OK, that product can then be integrated into, you know, power school, canvas, Google classroom, any of these other things that’s off and running where I think schools really need, you know, even if we, you know, socialism or capitalism, they’re socialism. You still have things you have to pay for. And so there should be choices for parents to say, hey, look, you know, this school down the road is stuck in the 50s. We either need a new principal or we need an option to send my kids someplace new. So there should be some market influence there. On the other side. I don’t want the military going to the lowest bidder on a contract. I want, you know, the Army and the Navy and the Air Force to have competent working machines. And the taxes are willing to pay for those. So we pay for the military, we pay for the police. We pay for the roads. I want the best roads in the country and I’m willing to pay for them. I also want the best schools. And so where I think on either side of those, once we redefine what school should be, if we move more towards socialism. All right. Every school should now have these hallmarks of excellence and the schools who don’t. There should be some repercussions to that. Capitalism goes wild. Look, there are still things we as a people want to pay for. Education should be fairly high on that list. I love this quote from the author, John Green. He’s like, the reason I don’t mind paying taxes for schools even though I don’t have kids of my own, I don’t want to live in a nation of stupid people. And so when the large market of the populace agrees, hey, look, I’m willing to pay a slightly higher tax rate if I get better people coming out. But the way to get better people coming out is we don’t want the robotic test scores. I want to see the dancers dance. I want to see the musicians play. I want to see the writers write on the same time. I want to see the engineers building things. I want to see the mechanics fix. So whether it’s blue collar, white color doesn’t matter. I want, you know, the girl with grease under her fingernails who can rebuild a 67 Chevy.


I want to know who she is at 15 and bring her into my hot rod shop or, you know, set her up with an internship at the same time. If there’s a boy over here who’s a brilliant dancer, I want him to have the opportunities to dance here. Read in the afternoon, dance in the morning, school at night. We really have to start redefining school is not this. You’re right. Not a chore. Not even factory work. You know, it’s like, you know, you come into fifth grade, you have to do the things we process. You you go on to sixth grade. If you don’t, we reprocess you again. It’s like I don’t want 24 exact copies. The fifth graders

I was like you said, I mean, back in the 30s, they needed that

exactly right. That’s where school got stuck. You know, I love educational history because you can actually see, like, you know, from 1776 to the eighties, there really wasn’t the concept of school. You had the universities like Harvard and Yale, but they were specifically for doctor, lawyer, you know, philosopher. They were a high end training. You still had merchants who were teaching their apprentices math. You still had silversmiths, you still had farmers. There was still people educating. You just didn’t go to school for it. And you were taught the trade, right? Yeah. But you still had you know, Paul Revere was a silversmith. That was his trade. The man was still brilliant. And so we start getting into this. Oh, you’re a mechanic. No, I am the world’s best mechanic. One of my college summer jobs. I worked at a garage shop with this guy, but he only worked on Fords only before 1959. So anything with a Ford Flathead V8, he could do magic with that engine. Hmm. And you know, Billy Gibbons from Tops, we have this letter in the shop. Billy Gibbons called Tony about getting a motor for the eliminator is like, no, no, no, because you’re putting a Ford in a willis’. And I don’t do that. Yeah, but, you know, someone will look and go, oh, well, you’re just a mechanic. So, no, this guy could work magic with a wrench. And here’s his proof. Here’s all of the engines that he’s built over the years.

I think, to your credit, think media has expanded on that, like.

Oh, yeah,

shows the reality shows. And you kind of don’t look at mechanics the same. You all look at tattoo artist the same. You look at all these different people that have all these, like, individual traits that were underdog’s per say. Right. In a completely different light.

Oh, yeah. Yeah.

Wow. Yeah. All right. So what tools you would not be able to do what you do without?

Ooo.. First and foremost. And this is going somewhere. Pen and paper. OK, I have about 45 journals.


. And I’m a huge fan of the zebra f three or four pen. It’s the solid metal body with the rubber grip on the top and, you know, point seven, fine point ballpoint pen, it just feels good in your hand as you write it. And so, you know, I tell my students, like, look, any project I start if it’s a new program I flowchart, if it’s a new build, a sketch, if it’s even just a new writing assignment, I outline, but I get my ideas out first so I cannot do anything without pen and paper. And then after that, give me a good computer. And by good reliable I’ve got an HP running Windows 10 at home. I’ve got more Raspberry Pi little pocket computers and I know what to do with I’ve used Macs. I used to, you know, have a nice 27 inch. The brand really doesn’t matter. But a consistent I know where things are and I can if I don’t have Photoshop or word or, you know, whatever I need, I have a way to go out and get it. So number one, pencil and paper, number two, some kind of connected computer. And then after that, it depends on the project. You know, give me a soldering iron, give me a socket wrench, basically give me Amazon and whatever I need to get it. I get it in 24 hours. Yeah.

So what final words of wisdom would you like to leave behind for up and coming entrepreneurs, business owners and even kids that may possibly even be listening to this podcast and hear you speak about what education should be?

Yeah, I wish they were original to me because I’d love to take credit for it. But the best advice to entrepreneurs, kids and investor Simon Sinek, start with why. One of the best books I’ve ever read just about life in general. It really is more of a business manual. But he starts with most people talk about what they do, how they do it, and then eventually get to why they do it. But the people who really change the world. His example on YouTube, Tick Tock. He’s Dr. Martin Luther King Jr., Apple Computers and the Wright brothers. And the Wright brothers weren’t the only people working on airplanes at the time here. About five, five or six other groups, all of which were better funded, had better talent, even had more prospects as far as what to do once you got this thing off the ground. But the Wright brothers were just mad dog passionate about this concept, and they inspired that passion in their crew, in the people around them, you listen to Dr. Marther Luther King, especially not just his speeches, the people around him, you know, like the Andrew Young’s and the John Lewises, when they would talk about what he was like behind closed doors, he was just driven by this concept of the dignity of every human, you know, even just sitting around having dinner, the dignity of every human Apple computers. Their computers are great, but their big thing is we want a different computing experience. Oh, and by the way, we also make computers so zero.

Yeah. Yeah.

And truly start find your way. Whatever it is that drives you, find it, define it. And I mean just clueing mad dog passionate about whatever, but that’s going to be what drives you. And if you’re making ten billion dollars you’re going to enjoy that because you’ve earned every 10 billion. If you’re making ten dollars an hour but you’re passionate about what you’re doing, it’s not going to feel like work. So whatever the outcome, as long as you’re passionate about what you’re doing, you’re a success.

And there it is. It’s good stuff. What is your greatest achievement to date?

So on the business side, I did take a risk. Well, I’ve got two that are kind of on par. The first one I was interviewed for a book called Loving Learning, and the guy who is writing the book was a principal at a school out in Oakland. And he took a year off and he said he wanted to find the teachers who are really doing this progressive education stuff. Well, and in the middle of his journey, he developed bone cancer and the parents at his school were so enamoured with his passion for this project, they pooled their money and they hired a Pulitzer Prize winner reporter to work with him to finish the book. So that reporter interviewed me for the book. And so there in Loving Learning, Tom Little Katherine Ellison, Chapter five is progressive education and technology. And it’s actually a peek into my classroom and how project based learning works with computers, works with kids, how to use computers to make a better society and all of that stuff in just the first time, seeing your name in a book for someone who’s a voracious reader, I’m like, that’s pretty damn cool. I’m in a book. And then the second one, Educational Teachers. The big overwhelming organization is called Estee International Society for Technology Educators, Fantastic Group. And every year they hold a big conference where 20000 people from around the world will talk about educating, using technology. They offered a program on A.I. in the classroom. And, you know, how do you teach kids about how Alexa works? How do you trust what Amazon recommends? You know, OK, so that’s all they are. And so I took the course and I did really well. And the end of the course they invited. For course members to go to the conference and do a panel presentation on a in the classroom and I got to be one of those four nights. And so at home on my dresser, this little estie 20, 18 speaker name tag, and I’m like, I presented a Hardisty that feels pretty damn good because so far,

you know, you still got time on the clock, right?

Right. And I mean, the next one, I want to do a TED talk because, you know, everyone does a TED talk eventually. Yeah.

I think you definitely could deliver some insightful, intuitive theories that people are not probably used to hearing about education. So thank you.

I try and then like the ultimate, you know, at the point where I can say, OK, I can stop now the MacArthur Awards for creativity, it’s like, OK, do the TICK-TOCK to put me on their radar, get the MacArthur Award. And I’m like, OK, I can dial it down to at least a nine. Now I don’t have to live at 11 anymore.

All right. I got a bonus question. All right. If you could spend 24 hours on anybody dead or alive, who would it be and why?

OK, so her name isn’t really well known, OK, but she gave me my mantra and seriously before Karpal at 7:00 in the morning when I pulled into the parking lot before I get out of my car, I repeat this to myself every morning. So the mantra is, someday the system will be such that teachers and students will come to school with ecstatic joy. And in the end of the day, students will go, will talk about the things they’ve done and we’ll talk with pride. I want education to be the great tool of democracy. Her name is Ella Flag Young. She was the superintendent of schools for all of Chicago back in 1917. So she had actually won the post and she couldn’t vote for herself because women didn’t have the right to vote yet. But she transformed Chicago schools to be these amazing interactive hands-on enjoyable places where teachers I mean, she had the vision of teachers and students wanting to go to school, school being an enjoyable place to be. So if I could have 24 hours to just pick someone’s brain, I want to hang out with Ella Flag Young. That’s pretty cool.

I mean, her whole life was so like the whole rest of the paragraph she talks about, like there were losing students at the time in fifth grade. And she says by giving them something to do with their hands, we were able to save most of them to be to awaken the spirit of the students. The teachers themselves must be awake. So we’ve tried to free the teachers and she really had just this full brand design of what school should be. Before we even had things like computers and, you know, collaborate, you know, which talks about building something with your hands, she’s literally talking about hammer and nails and wood and paper and pen. And yet that was their proof of what they’ve learned was I built this thing. I wrote this thing. Here is the pride in my work. The only people I can show it to his mom and dad. But I’m still proud. And, you know, I would love to let her see, like, hey, look, here are the tools. A kid can build their own virtual world. A kid can recreate the Jamestown settlement and you can walk around it in 3D to prove that they understand early American settlements.


So, one, to get the deeper understanding of what she was talking about, but then also to show her like, look, we’ve got every tool you ever dreamed of and more. We just want to step into your shoes.

You know, I would think it would be interesting, considering you’re talking about 100 years ago, like technology has leaps and bounds. If she had that much of it back then, what would it be to her? The questions now with the technology at hand?

Oh, yeah,


Yeah, it opens up Pandora’s box. It really does. Yeah. Pandora’s box. It is both the good and the evil, you know.

Well, I definitely appreciate you coming out. I mean,

we’re happy to be here.

Great, great, great, great podcast. I think he definitely draws some insight to where, unfortunately, we wish they were more teachers like you in the system to build more entrepreneurs earlier on coming out, understanding that everything doesn’t have to be so linear. Right. It doesn’t have to be. Did you get 100 on the exam? It’s more so. Did you understand it? And how could you apply it? And I think you demonstrated that today.

Thank you. Thank you. All right.

So the next podcast.


This one’s called Boss Up Q&A. OK, so I’m an open book.

All right.

Actually, what have you want?

One thing that you talked about when you say you go back to school, how do you find the places to learn the good stuff?

Got it. Got it. So for me and I talk about this on I think on this podcast, which is a question to answer about how do I find things. So one trick that I’ve learned to use, this is just one of many. It’s a trick, Facebook’s algorithm. So by using I think it’s called Tobel ad finder on chrome extension, what I do is that when you turn that plug in on, it only shows you ads, sponsored ads, one hundred percent. And if you know Facebook, it’s all driven on what you like, what you share, what you’ve purchased. So if I make a purchase for class and I’ve made purchase before, like learned dotcom. Right. And he’s a great educator for entrepreneurs. So once I click on one of his promotional ads, everybody else that’s in that family automatically pops up at my feet.

Oh, OK.

So then now I’m looking at 100 percent feed of exactly what I want. That’s what you said. You can use Facebook. I was like this. Facebook has two point something billion people. Yeah, it’s kind of I can’t ignore it. Right. And especially if you’re using it as a tool. So that’s one way that I find it. Another way is word of mouth, you know, kind of seeing what’s out there. Another one that I found was Kindle Cash-Flow and his name is Tycoon. And I forgot how I found it. And I ended up finding it, I think was to a podcast. So I think podcast is another really good believe in that. Like, radio radio’s not dead. It’s reinvented itself. Right. So listen to a podcast and I think it was on its podcast that he was talking about it. And then I started following this guy. I never heard of him until that point. And then I start doing my research. Look at I’m like, well, this guy was at the dawn of Kindle. He got invited to kind of do Amazon to kind of start the whole Kindle thing.


So he’s a multimillionaire because he’s understand the principles of Kindle from day one. He understands the algorithm. He understands, just like I figured out, how to trick Facebook’s algorithm. You figure it out. Amazon Kindle as well. That’s fantastic. So once I got into his class, it was just like, you know, I wrote books before. But the books I’m writing now in his vision, his philosophy, I’m writing 52 books versus back then I was writing two books to answer your question for me is essentially hundred percent online. Look at manipulating the environment. Some people may go on to Facebook and they may look at random cats meowing. If I go on Facebook, I’m looking for something tangible,

right, there it is. That’s awesome. So other than the social media, what’s three Web sites you would recommend everyone should check out immediately?

It comes down to the topic, right? I mean, without self promoting stuff I believe in, I think I just said learn .Com. I think anarchy has gotten to the point where his driving factor is giving back to entrepreneurs. And he has a platform that’s massive and everybody and their mother is essentially partnering with him. So he’s becoming kind of like the the Amazon for entrepreneur learning.


OK, so I learned about you are in OK, you just log into it. And if you’re more of a marketing person, you kind of see a strategy and you kind of see he has a small buy in, a free buy and a webinar and just seeing how he’s moving to the Internet and what he’s doing. And then when you get on this platform, you can learn about anything, whether it’s Facebook, whether it’s Twitter, whether it’s Pinterest, whether it’s blogging, every single aspect of online strategy, online marketing business, it’s there.

That’s amazing.

That’s there. And then if he doesn’t have it, he brings other people in like Tycoon and Wrought-iron and Ties is 100 percent Kindle. Fred Lamb is 100 percent Shopify online store fronts,


He brought him in. So it’s just once you start knowing these names, they’re kind of like the unsung millionaires behind the scenes. It’s like you have the big Jeff Bezos is a billionaire, but it’s this like thousands of millionaires. It’s all strategize and work together to manipulate the environment. And it’s like they’re there. And once you’re in those circles, it is multiplies and multiplies.

I think once you’re in that circle that that is a huge concept. Because one thing I’ve noticed from the education side, you can get the information anywhere but the socialization of who do your friends know, who does your teacher know? Who is your professor? No college that can connect you to. So, yeah. Those circles. Yeah.

The funny thing is always like, you know, if you’re the fourth wheel, the fifth wheel and the other four millionaires, then by default either you can get purged out.


Are you going to upgrade yourself?


And so I mean and recently I’ve got kind of inducted into this group randomly out of nowhere. And it was funny because, again, I found Tai Colon to sneak through. Tai Colon went to one of his mastermind groups and I found Greg Caesar, which is another online legend, right?


And through Greg Caesar, he invited me out to a mastermind group and my first day in a mass of my group. And I said something completely crazy because I was just kind of like, where the hell have you people been this entire time? But I’m in a room with one guy that owns a learning platform that he does like. Online learning. So let’s say you want to do a course, he owns his own course platform. Wow. And I’m like, OK, this guy this other guy owns a YouTube marketing and he’s not like a five dollar a day YouTube. He’s like a ten thousand dollar a day YouTube guy. Right. And then I’m on the other side of this other guy that click funnel. He’s like the announcer for Click Funnels and he’s a major brand and he has all the stuff going on as well, too. And I’m sitting there like, how did I end up in this room? I’m not complaining. I’m in here. It’s about to go down.


So it’s just again, you got to be in a room and then once you’re in the room, you’ve got to be active, too. That’s one thing that I’ve learned, that you can’t sit in a room, just be quiet and absorb. You have to get back to the room as well. Yeah.

What is the tool? Not on the tech side that you find yourself can’t live without it,

we’ll have to go back to no bad paper is just one of those random things. I don’t think I’m as bad as some people like you and my significant other. She is completely engulfed and I give her a notepad every single day to week and it could be a random, you know, bad. She’s in it to the point where she has a digital notepad that transcribes on a fly. But for me is just, you know, growing up, paying my hand and markers from a graffiti standpoint, I’ve always had a notebook.


So just when I go into meetings, I just always need to have something in my hand just to open up and jot down notes. And for me, it’s like, OK, I have it in there that I have to get it from this object and make an action out of it. But if it stays in the book, it’ll never get utilized. So I have to kind of OK, what’s the actual steps now? I’m really big on bullets.

OK, yeah.

That’s how I do most of the bullets and lists and I’m always making sure I’m checking off at least 75 percent of that list because if I don’t, then I’m like, well, at least four or five lists are going to add up.


And I’m never gonna get anything done.

Right. So the other question that I’ll when I meet new people. So I’ve known you for a while, but I’m going to ask you the question, what book are you reading right now?

I think I read more than one book. I listen to audiobooks. OK, so I’m just writing which one of my listening to right now, above all.


Audible. I think there’s two of them right now that listen to just finished listening to the four hour work week, the big one I’m listening to right now. It’s taking me longer than most because there’s so many action items on Tomac Habits by James Clear,

who I want to check this one out. Yeah,

Tomac hatboxes a pretty solid book. And besides that, I just, you know, finish. You are a badass and believe it or not. So you want to start a podcast that we’re like, you know, last 30 days. Yeah, it was very informative, very informative. I mean, a lot of the tools and tips that was in that book is part of the reason why I had the podcast set up the way I have it right now. And there’s a little details and little nuances that most people, they just don’t put in their podcast because they don’t do the studying. Before starting a podcast,

mentioned four hour workweek. Has it changed the way you work? Is it worthwhile?

I think it’s going to be a timeless book. It’s going to be like rich dad, poor dad, OK? It’s going to be one of those books, 30, 50, 60, 70 years from now. Like think and grow rich.


Napoleonville to where the practicality of that book, if you applied the actions of that book, is almost impossible for it not to work for you like anything else. If you dedicate your time to it and he gives you literally one of the steps and there is OK, you work for somebody right now, you don’t want to quit the job today, so you have to take steps on phasing out from the job and stepping on your own. So first thing you do is you make up a plan to say, hey, I should work from home every Thursday,

OK? Yeah.

Then you work from home every Thursday and then you multiply what you would deliver if you were there. And then you say, well, if I’m doing this much work from home on Thursdays, let me do Thursday and Wednesdays, and then eventually you get to the point, well, let me do one. Coming off is just four main meetings and I’ll work from home on a regular basis. And then while you’re doing that, the other strategy is you’re building your business at the same time.


so now you don’t have anybody breathing over your shoulders. You have the freedom to execute the work on your own schedule. And then you have way more time on your date and you can imagine that you can start something and build on it. And that’s, you know, obviously you want to quit your job until you have all the income.


That’s a hell of a way to transition.

That’s Fanton. So I’ve read his other book before our body. And because of his success with the four hour workweek again circles, he’s been able to interview people all over the world about how can you train to run a marathon in 12 weeks. And you know, some of the stuff I’m sitting there reading, I’m like, that’s got to be just absolutely brutal, you know? Is this Tim fierce go really for real? But then the few that I’m like, damn, it works.

Yeah, yeah, it definitely does. And the thing is, is that it’s not a book that you have to check out the listen to everything in a book.


You could figure out what works for you. And he gives examples and he tells you stories, you know, just like people that want to travel the world. And they say they don’t want to travel to work because they have kids. He tells you how this is how you do it with your kid.

Right? Right. Yeah

. And he explains you like literally almost step by step. Well, you have a kid. And before you leave to go to that country, you may want to find out what the school education systems like. You may want to find out if it’s private school and you could do all this research before you even get on a plane. And then once you get off the plane, you really have things in place. So there’s no interruption in your child’s education.


if you plan for.

That’s awesome.

So, I mean, definitely his book is I’ll say is in my top ten right now. OK, good to know.

That’s pretty much what I’ve got.

Cool. Cool.


I definitely appreciate it. Man said the first podcast was great in the second one was just as great to me. I mean I definitely enjoyed your question so far.

Cool. All right.

Thanks for tuning in to another episode of Boss Uncaged. I hope you got some helpful insight and clarity to the diverse approach on your journey to becoming uncage. Trailblazer at this podcast helped you. Please email me about it, submit additional questions. You would love to hear me ask our guests and or drop me your thoughts and ask S.A.Grant .Com post comments. Share, hit, subscribe. And remember, to become a Boss UnCaged, you have to release your iner beast ,S.A. Grant signing off.

Listeners of Boss Uncaged are invited to download a free copy of our host S.A. Grant’s insightful book, Become an Uncage Trailblazer. Learn how to release your primal success in 15 minutes a day. Download now at www.sagrant.com /boss uncaged.

Director of Innovation: Mark Gerl aka “The Waz Of Fulton County” – S1E13 (#13)2021-01-31T22:46:49+00:00

Owner At REINE And REAL LLC: Romain Konou – S1E12 (#12)

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Boss Uncaged Podcast Overview

“You have to have a patient, no matter how any business, if you don’t have all the clues, you had to have a patient and listen to how tastes good, because sometimes people just rush in for the numbers. If you just rush in for the numbers, you’re not going to get it yet; you’re going to screw. We’re talking about whole carpet removal. It probably can come to you for simple stuff. He can just put his thinking in snake your pipe for you. He could come and tell you you need to remove the whole house pipe. Information. Information is key. Information! Information is the key because of some. There are a lot of contractors out there. They want to milk you to make their money. Well, he’s a wait to see. No, I don’t want to, it that way. Do you want to do this with me? I’m okay with it because that knowledge is the key. When it comes to business.”Romain Konou

Welcome to the Boss Uncage podcast. On today’s show, we have Romain Konou Romain as optometrist’s turned owner of REINE & REAL LLC, a real estate property preservation agency. Today, we dive into several entrepreneurial topics. A solid take away from today’s show is transitioning from international business to national business. The advantages of learning abroad and understanding that information is king when it comes to business success. No more spoilers. Let’s jump right into today’s show. Welcome to the show Romain.


Boss Uncaged Podcast Transcript

S1E12 – Owner At REINE And REAL LLC: Romain Konou – S1E12 – powered by Happy Scribe

You have to have a patient, no matter how any business, if you don’t have all the clues, you had to have a patient and listen to how tastes good, because sometimes people just rush in for the numbers. If you just rush in for the numbers, you’re not going to get it yet; you’re going to screw. We’re talking about whole carpet removal. It probably can come to you for simple stuff. He can just put his thinking in snake your pipe for you. He could come and tell you you need to remove the whole house pipe. Information. Information is key. Information! Information is the key because of some. There are a lot of contractors out there. They want to milk you to make their money. Well, he’s a wait to see. No, I don’t want to, it that way. Do you want to do this with me? I’m okay with it because that knowledge is the key. When it comes to business.

Boss Uncaged is a bi-weekly podcast that releases the origin stories of business owners as they become Uncage Trailblazers, Unconventional Thinkers, Untethered Trendsetters and Unstoppable tycoons. We always hear about overnight success stories, never knowing that it took 20 years to become a reality. Our host S. A. Grant conducts narrative accounts through the voices and stories behind uncaged bosses in each episode, guest from a wide range of backgrounds sharing diverse business insights. Learn how to release your primal success through words of wisdom from inspirational entrepreneurs and industry experts as they depict who they are, how they juggle their work-life with family life, their successful habits, business expertise, tools and tips of their trade release. The Uncage Boss Beast in you welcomes our host S.A.Grant.

Welcome to Boss Uncaged podcast. On today’s show, we have Romain Konou Romain as optometrist’s turned owner of REINE & REAL LLC, a real estate property preservation agency. Today, we dive into several entrepreneurial topics. A solid take away from today’s show is transitioning from international business to national business. The advantages of learning abroad and understanding that information is king when it comes to business success. No more spoilers. Let’s jump right into today’s show. Welcome to the show Romain. so remain. And welcome to the show. Thank you.

We’ll be blatty this all the way.

I think where it started with you helped me build up the home studio idea was getting these things set up and kind of getting things built up. Now I definitely appreciate Joe.

No, bro.

Let me tell our audience a little bit of who you are. OK. My name is Romain Konou. Immigrants from West Africa, Togo to U.S. almost 20 years ago landed in New Jersey, went to school in New Jersey, graduated New Jersey, married in New Jersey.

You like New Jersey.

They slow down much like New Jersey. Sometime when you learn some ways, like your roots start sinking in and they don’t think about something else until you realize. Let me go over here and see the different. You see the difference. You know, I’m not living here anymore.

Got it. Got it. So, I mean, describe yourself in three to five words to five

what I would say honest and free. And the rest is like, what if I like? I’m attached to it until I get bored.

Got it. Got it. Speaking about gameboard, switch things up.


I think when I first met you, when we moved into a neighborhood, you would tell me that you were eye doctor

. Yeah. I’m optician. Yeah. Yeah. And I’ve been optician for 30 years. I still have my license in New Jersey. I can go to New Jersey today and practice as optician.

I think your passion is more so into real estate. Rested.

Yeah, I’m physical with going to school and I went to school for engineering. I would to associate with my assistant. So the whole engineering background. And then I have my assistant in the apply helpful as optician. But when I was going to school for the engineering, I was teaching would taking some tin. On the side to do if I get bored by my engineering stuff and then I took an exam to go to radiology and radiology at that, I was full. And I made the title for a Optometric program, I guess welcomed me to come to the activity. I never, never talk about doing optical in my life. I went in. Grab my license in New Jersey. Manage it for three years. I will forecast call for let’s cross our fallen craft. I got my license. Our four month I will for America’s best national vision. Our four Costco, you name our four optical high. And the glasses glasses cost like of five thousand three . And I’ve been to almost most of the men companies who run optical.

So how was that transition from going from optical to moving more into the real estate,

the racist stuff like Myanmar where we like real sit and real businesses like a one or for the one we found? I feel more secure about anything. No matter how the markets go down. It takes about two or three years to go back on. And there is something you own. You only you have a you have a nobody, particularly for antihuman today or you lose tax on

what you guys did. I mean, you specialize in one thing in real estate. I mean, you obviously buy homes. And it’s the only thing that you do is somebody else that’s flipping a house. You go in and what is it? You.

All right. No, I switched from being like a real estate agent just to buy a house show house or people who I don’t like doing it. My wife liked doing that. But we we went to the we as it gets to look into it, to buy and we did, I guess it will flip a couple of them in New Jersey and Pennsylvania in the book in the Poconos area. And after that, when we moved down here, I said, no, there’s more side to the business done soil. Sure, no houses to people. And now, I mean, whole property preservation in real estate. It’s like a pre foreclosure business. The bank kick you out from the house. I’ll go in, cleaned up. I’ll go in border windows and secure the house or change the locks for the bank so they can look for a new buy. Yeah. Yeah. In every area you see a bunch of them. Usually the houses are owned by the bank and admitted by the bank, the bank in the front yard or the backyard to look past look presentable according to the codes for the area. It goes in as a subcontractor event or the day and go and maintain a house so the house doesn’t look outdated or like abandoned.

How did you decide to pick that niche of real estate?

I pick that because so I was seeking a title for like a clock in clock out for my optical job. And now I was looking something to own something and do some shit on my own to be a freelancer. Like if whatever time I have, I’ll manage on my own, then go in from nine to five job and you get stuck over there. So when you come to the vacation, vacation, as with the vacation time is one of the main headache. I have five calabro in Europe or Africa. You want to go to Europe so you lose in two days on your vacation to trial. You go over there, you only have how many days on your vacation Tyree’s. So you have only 14 or 13 days to spend it. I will have time to spend enough time to spend with your family. I loved the money, but sometimes the money doesn’t satisfy everything. The job that pay good. I managed to pay good, but I’m not satisfied 100 per cent.Well, if I had to follow money, I mean, I’m stuck following the company. Two weeks or one week vacation time does not make sense.

So, I mean, transitioning from real estate. Yeah. And then going from real estate into a niche. What kind of hurdles did you overcome in that process?

The new hold the hold up. Come on in that process. It’s a time consuming to be in to that business together. Even right today, I. I call two or three hours on the phone a bold contracts. You have to keep keep calling the cops. There’s a bunch of them and it’s property everywhere. It’s like sometimes like you had to be in contact with them all the time. Email over, e-mail, phone calls or phone call before they know you. So. And then the controls start coming any time you like. We can sit over here. You’ll be a bunch of e-mail like 20 or 50 e-mails. We have control over here for Glascott. Now, control over here for winterizing is it’s time-consuming. You have to have somebody on your side. All you had to have the foundation to start was it. It doesn’t come over, Nancy. And sometimes, like when you see them watching back where you used how you used to leave on the finances and I say this, I oh, every two years or every week, just you have a cheque guarantee. You go to work. You don’t work. You get paid for this one. You had to be on top of whatever you’re doing to get your money out of it.

And so, I mean, you know, hear about the overnight success stories that took 20 years to become a reality. So do you think where you are right now? How long did it take you to get there? President?

To get here where I have my way now, I would see like a tick like 15 years total. Because sometime when you move fresh to us as result from a French country is difficult to. They call to I don’t know what kind over two years to get the U.S. system is not easy. The French way of doing things is different. And to understand it, to be into it, it takes longer to get to us isn’t like a peak. Comparing somebody will come from Togo to somebody who come from Ghana or Nigeria. They like a British English.

So tell me you some of my neighborhood we’re Togo is whereas Togo

Togo is located in the West Africa. Togo history is this way. Togo is colonized by the German after World War One. The British and the French took all the German colony and divide them. And Togo is one of the one critical example for Togo was divided into this whole the small part who is it’s wide now, maintained the name Togo. The second part was taken by the Britain. It was called Togo Land is taken by the Britain. It was either to go, of course, to make Ghana. Ghana wasn’t as its before. After 1960. Yeah. Done that boarding named Ghana. That was this is before it was Gold Coast when the British took the Togo lands, the one they took from the half a for the German part they added to the Gold Coast to make Ghana. What the hell. A Cromwell, who was one of the leader who got independence for Ghana, which had to give the name Ghana to those two parts. What’s your today? You see half of people. Same family, same name, same family called who live in both part of Togo and ghana then they speak the same language. They have the same dialect. They have the same set of money to do everything the same. Yeah.

So was a difficult transition and coming from West Africa to the US and then going from whatever you knew there from a different sense of transition into US business

e business sense of to you ways is a more easier way. You know, business back home and to come to us is more easier for you because of update. Everything is deal by cash. They don’t have credit system in togo. And in an English side. Is that coming up? The French system doesn’t give you credit easily. But when you come to USA, you understand this. This is more pretty easy for you. It’s like a you when you stay in the bracket to have a good credit and to start your own business is more easier for you.

So you pretty much came with an advantage.

Advantage? Yes. Because of what I used to sell used car back home, I used to sell you Steier back home. Coming from Europe and where you are into business back home, there’s a lot you know. I mean, when you come over here, it’s it’s a U.S. system. Is more easier for you when you’re in business school wises different story school wise. It’s like a French system is so outdated. Is outdated the French system like S.P.C.A., where you study back home. The French system is like you are going to hit yourself. What are we doing? If I didn’t make you stay the stupid stuff, who even though we do have you on any level.

I all think that’s universal. I think that’s globally,

not globally. It’s not global because if somebody can say is globally, but the way you comparing the French system back home to U.S Even closer ghana. The British side. They have more. Applicable system compared to a different system. Different system is this way. They try to hold it, think they can create an elite system when it comes to the education and the elite system for their system doesn’t have elite society. OK, you can even imagine a kid can’t fail in first grade. You can spend three years in first grade. You can, yes, second grade. You can finish second grade. It doesn’t matter how raw you still there that you did pass? Yes. Imagine somebody can fail for second grade till high school. And you say I’m going to college. Why are they getting from me


huh? If you see the French system, they have it’s ridiculous. Our data is like somebody for you to get like a you 17 year or sixteen year old to go to college. You have to be like a smart of the smarts. For example, if you have a geography, you have a math , you have physics, you have a biology where you take your exam to go to your next class. If you fail Biology, you have to read your whole year. That’s the French system. It’s not like you pass the geography. You pass maths …you pass Physics or chemistry, or you can only take your biology. You failing to move to your next class? No, you retake everything from the beginning today.

So do you think that your education that you got overseas helped you to where you are right now? Did you learn more when you came over here? It helped me.

It helped me. But I will say this week they bombard you if, you know, say stuff, why you succeed over there. It’s easier for you to move on over here because the system for you is pretty easy. Well, the French system is lagging. They bombard you for a reason to steal the day. It doesn’t help you. Somebody I go to school with. If I’m comparing the education, I’m getting over here to us to whatever he does. Anyway, he’s pretty smart. The guy over there is pretty smart, but is not helping him because he’s stuck in that system. The system doesn’t promote in the whole improvement. It’s like you stuck somebody. It’s like somebody like a language or literature major. Know if it’s about math, a chemistry, somebody in chemistry knew if it’s an about literature or disclose no sensible executive. Yeah. Yeah. They prepare. You decide to get ready for everything. But it’s not happiness. You as if were you. If I’m in a major in geography, I don’t have to take all Einstein physics to pass my geography. Major

one time traveller.

Yes. But the French system is a good system, but is now less time. There’s a friend of my who’s who sent me a picture for a cricket, the insect. We started dusting in classes. We had to know each part of it. Why do you need that? What kind of seasoned psychologist Kono’s knows this stuff. And say you had to do it all on top of your head? Well, in my real life What type of stuff for you.

So if there was one thing that you could do differently are some education to get you to, we are a lot faster. What would it be?

It was after high school, I moved to trade school or something to my business. I only will go to college audiences. I’m not wasting my time because of the education. If somebody is genius, be genius and go work for Naza. That’s your passion. Go for it.

Don’t create to Teszler, right.

Go to Tesla. I’ll create something. But if that’s not my desire to be why I’m wasting my time is like now nowadays over here you see people graduate, you know, at getting their master’s degree and at what the art is doing for you. Or maybe if you are good in art, you have your own. Sure. You have all those I tried to sell, Anderson. But so you take a school on. A hundred thousand for school alone and graduating at Tyco. Was the purpose of it, if you can gain the money out of it. Why are you wasting your time studying that stuff?

Yeah, well, I definitely agree with you. I mean, it’s it’s you’re investing in something that potentially

ellerton is lack of hope for somebody. If your parents are not rich or they come by for like a low income family, at least they direct you to go to school. I’m not going to school for at what age? Seven to my family. There’s no salary for any to add to this. If I’m going for any degree where I know that I can graduate fast and make my money and pay off my lawn and take off, what if I won’t think of. I’ll do that. But no, for a sake of for being intelligent, if you interrogate or have money united you Kuraby interrogators and sitting at home, you have a deal to pay.

So, I mean, you’re obviously a huge entrepreneur.

Entrepreneurship is like the main key because back home, our mothers and fathers, they are entrepreneurs.

Next, what isn’t actually I mean, do you come from an entrepreneur?

Yes. So everybody in your family, right? Yes. Yes. If you want to be like the genius Einstein level, that’s all. Oh, you’re on your own. Go ahead and do whatever you want to do. It’s like a wonderful cousin. For example, one of our cousins after this lady. After her middle school and. She said to my uncle, I’m not going to school or that all everybody, a whole family was on her, well, you’re doing a good school. Are we all the whole family used to go to school, be educated people. She said, no, I’m not going. And one day. My uncle says, leave her alone. Leave her alone. She says, selfish,

just like she’s.

She gave me like all those of frozen fish.

So she’s buying an app. Possible. OK.

And buy a smoke and selfish. All of a sudden. Little by little. She owned some freezer freezer from freezer. She got container freezer containers. She was one of the richest woman back home. Why? No. She’s the one who import all the fish for everyone to sell to. Have brothers who I’ll call the whole professor, I’ll just Konono said they don’t have anything, they don’t have money.

So you think that was a factor to success because of that someday?

Yes. I was going to school. I did. I did something at the high school. The college called a scientifical high school, like a one of people who are more I call smart or math level physics level. I was in top program because what I’ll call myself black is smart. But sometimes I question my smartness. I always ask myself, why do I have to be doing all those muffing chemistry stuff and somebody doing the literature and they’re getting the same degree and getting their degree and making money. Right. Burn my brain for this stuff for Sunday is like a waste of time. At the end of the day, if I’m not creating anything, I’m not creating a computer. I’m not creating a lab. What are you wasting your time? I’ll do something productive and move on Woofy.

And there’s something interesting coming from your background. Sounds like you have a coordinate of family.


So how do you juggle your work life with your family work life with full family life?

He’s not that easy. Because so I was going to school. I grabbed it when the home, I thought I was like, oh, who? My wife was pregnant with my first daughter at that time, had to take my license. So exam to be a license in New Jersey that I wasn’t easy. Oh, juggling and babysitting day care of this kind of thing. It’s not that easy. Everybody had to leave their own experience to know what it is. It was difficult for me. It was difficult, difficult.

And I think your wife. I mean, what do you kind of share that same common accord of being an astronaut? Yes, I think that probably. And you could talk to it more. Is that more helpful that you’re with somebody that understands it’s also in the same spirit, the same kind of mindset?

Once a year is more easy because it went even if if you are a true pruno, whoever you are with your partner now, your wife was commenting at least the best one can, wish you the best and leave you free. Way to go to. All. Some people is they don’t believe you do exactly, you had to start going over that obstacle from home first before you can do whatever you want to do because it’s not that easy. Below, even when I was coming. We came to Georgia. We were living in Florida. I, too, had resigned from my optical job. Hey, she can grab it. It was easy for her because she was thinking about the money level because the money was there. The money was coming in. That’s the center we are doing in real estate. But when I say fully go into the Branson business, it wasn’t easy for me until she grabbed. Oh, yes, go for it.

So definitely more solid investment at the time you build into it.


So what’s your morning routine? Your morning habits.

habbit is a. I was a debate. It did take some time. By you waking up all together, especially the little one ready for his school or maybe walk out the second one to the bus stop. It depends. Sometimes I get up or maybe the delivery alone. I get more rest. I wake up. I do my gym downstairs to my shower and be on my computer and responding to e-mail and know who to call for this. If they have any control. A little for me.

What are you doing?

Usually. I wake up at 6:00, 6:00 or maybe Sunday it. If I fall asleep earlier, like a 10 p.m., I wake up like four, five or four, 30.

For 30 times a day, I usually end

my year. They usually end the leg or maybe I will see from wake. Maybe by seven or eight p.m., depending on what kind of full phone call I get. Even right now, it’s today. The pleasure was to be here with you at 11:00. But the debate out.

Hey, guys, let’s take a quick break and hear from today’s sponsor,

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back to the show. What do you see yourself in 20 years.

In 20 years. I will say I’m taking out bull. I go settle 70. They retire and have a call, a passive income coming from my real estate and spending more time back home. I can spend like four my forces, move forward and come back over here for four or six months, back and forth, back and forth. It gets to relax, relax. Nothing major. Psycho. Sometime I see this in my life. We have a say in West Africa. If you go to markets in the morning as the sun rise, you don’t sell. It’s not us. It’s sold down. You’re going to sell it. Well, it’s like sometimes yak, yak, yak. Give up on yourself so that you will have your whole life. If you will be a millionaire, you’ll be there. It’s like you are 80 or you’ll be a millionaire or NATO. You’ll be a millionaire. It may happen, but someday you have to let go. Your time you thought you’re gonna run your life no matter how well you had to settle in and. Enjoy your life.

It’s definitely a serious philosophy. Yes, I think you’re kind of partly answered. I mean, so you know where you want to be in 20 years.


You see your business in 20 years.

My business is 20 years. It’s something I’ll be sitting down and say, oh, this property over here, let me sell it. Let me enjoy my money. This property over here. Let me get real with it. Let me see my money. That’s how I see myself is I go out, make my portfolio as much I can. So when you come to the 15 or 20 years, I would say enjoy my money.

So are you more into like family or more into commercial real estate?

Oh, family. For now. For now. Because of real estate. So we hold the whole the commercial is more. I would say it’s a one size more money and one side say, if you put these yourself into, you can get it. OK, commercial wise, like all rental multifamily. I can do that. And hold the right now at my level. So. What if I is easier for me to get rid of, if I want to get rid of it?

Gotcha. So you mean do you buy and hold or do you buy Flipboard?

I buy flip a back, flip the whole riso. I can’t say I’m not at that level yet, but see, so I’m playing this cool cyphers until I have my home, my fiddle on Floyd Sale. I can go for it.

I would say, I mean, when you look at real estate as so many different ways of making money, real estate.


But I would think one of the recurring revenue streams of real estate is to buy more commercial properties. And you’re leasing subleasing,

subleasing, letting it go into this.

So on the family side, you can get an apartment building. Yes. On the commercial side, you can potentially get a huge building building out the spaces to other.

Although the whole company. Yes. Because when you buy into the commercial, the commission, the good thing about a commercial the commercial rental leaves in is a way you lease the commercial in every six month of every year. You start making money out of it. You are the agent, the agent to make me human. All right. If is in a good location, do like a university, say location, location, location, location, no matter how you want to buy. Look for the location. You own a good area and you have a good tenant. You make one ton of money. As we say in Georgia. Is the open market. I will say, though, because the judges that the call building up something I’m looking at too, of course. So you do what verticals as well. So you look at land.

Yes. Yes. OK.

So recommendation just in general in today’s market today. If somebody was looking to get into your field. What would you tell them to do?

First, I would say invest, you know, multi family business at home. A home

suitable like a duplex,

a duplex, duplex, a moat.

I mean, you like to tease or I mean, I always hear that statement about you grab a bite to eat and you Demarzo by 20 years.

Because the ATO SSA in a real sense is like some time, no matter how you advise the person for that, they go, oh, that’s the best way. There’s no such thing as like the best way. Sometimes I do like open though. No matter how do you want to come look at it and grabby that small opportunity to say, oh no, I’m don’t like it that can I bring you 30000 or 40000, you know, before. Yeah, because sometimes he later. Oh I mean commercial. Only now there’s no such thing because there’s many side of the money we’re going to show up to you. You can say no. It’s like sometimes like when the ads which are the best. No, I don’t see is the best.

What if our opportunity to show up to you just grab

what tools do you use that you would recommend for somebody that’s coming into the business that you can do business with

E for the tools? I would say there’s a lot of websites now. When they come to the house, it’s all buying houses. Don’t rely only on rheostat agent to do it for you because sometimes who the bad side about a real estate agent. Sometimes just pushing you to make them on to facil to make their money and do your own research. Because in houses these days there’s a lot of crook the contractors, some sometimes if you don’t have that relationship with them, they can offer you. You have to know. How much average the average costs of labor? The average costs a whole material. I must say the average cost of material material. If you go to Home Depot today is a price for a check with laws to be false. There’s a bunch of independent whole supply sellers out there.They are not. That can brand new body selling the same stuff as Home Depot and Lewis. You can check those prices and see. But when you come to label a hold to the contracts or you have to build that team and sometimes you call, you can have like two or three electricians and you rely on. A kid called the Gibbons today and call Smith to go and check for you.

Brother, you have a particular personality to be able to do that, because most people, they’ll stop at the first note to here. Right. I’m not saying you’re a salesperson. You have a smorgasbord of networking. That way you go from one person to the next another person and then compete them against each other to get the best rates.

And so, yeah, because something don’t rely yourselves, rely on one number. You can have all those mobile in your basket to do what you know, whatever you want to do, it will, you know, your contract. So you take out your contract a lot to do. The job will cost me. And then why he’d leave. We’ll call another one. Somebody you don’t know to come and give you an idea. Most of those stuff is let go. It costs you your home inures. You can consume. Because you’re going to spend money on something. You don’t even need. Well, somebody can come to your house and say, oh, there’s a mood or there’s a leak of water in this area of your carpet. Okay, Shanna, let me cut off that carpet area. We fixed the water leak. Let me cut off this carpet area. I can fix it for you. OK. He give you his. He’s right. You call somebody as they come on over there. Oh, you have a leaky houseboat over. Let me remove the whole carpet. And he has it all out. Let me remove the whole carpet. I’ll get a dumpster. I’ll get these. But because he removing the whole house, carpet, duffer, that’s what I like. Does he need to know he wants to make his money?

When you look at the hourly work. He’sorking for hours, so he wants to get more per hour.

So he wants to work longer period of time, the period of time, instead of coming over there and fixing that stuff for you for fifty dollar

turn and burn.

He wants to drag drag your feet and get it though. So get these, get this at each price in each place.

Yeah. I mean it kind of sucks because I mean he’s nickel and diming, but at the same time he’s burning like 20 hours on one job, on one job, building multiple jobs to be passive revenue.

No, he’s smart. He’s making the best of an all you. For example, if he took that job, he’d know that Joe got to take him maybe three, three or two days. You gave him the contract. He’ll get it done. So of a year. Nobody will remove everything because he’s going to make a chunk of money on you. Is they’ll charge you for 200 to remove part of the carpet so we can fix it. He’s Michaeli you and will cost him fifteen or two thousand. He make money no matter how. Yeah. Yeah. Because if you say, oh, I’m removed, but only for two hundred now I’m not going to do that.

But I think that that’s a jacked up way of doing business. He can look at it as hey, I could hire people to remove 20 carpets at the same time versus trying to nickel and dime one individual person who can make the same money and do no work whatsoever towards them.

That’s crazy. They pretty game and some little stuff. For example, if you go to. Oh, let go. How the will floor flooring supply store. OK. They will tell you you are looking for limited for 2000 square footage. It will cost you maybe a hundred. OK. He goes over there. He’s a contractor. He goes over there that a hundred. Maybe they’re going to say to him for 500 because he’ll always get supply from them. OK. You go over there and you talk to the supplier guy. Oh, I’m not. I need to remove my capital. Can I open a coffee list? Yes. OK. That’s a capital going from. It’s not gonna cost you the same price for five hundred. You get three. You’re saving 300 right there. That’s him. Two. 2000 square foot somewhere. Casey. I’m telling you for fifteen hundred. And as they say that you can’t get somebody else also say, oh, you want to do this with me? I know how to do it. Pay you. Maybe 300 to be helpful. I can’t do this on a show on my own. Just be a help out. Drag with the stuff that you’re filthy job. It’s time consuming so that you don’t always your time on it. You have two or three houses. Why waste your time for me?

Yes. What I’m saying,

if I get somebody to do it right away and then you make your money because I’m going to keep moving. Yeah. Because sometimes if you want to follow the penny on the floor and you listen, More panny, hopefully out of your pocket.

So what final words of wisdom do you have for anybody that wants to step into this area of expertise? As an entrepreneur

is a patients, you have to have a patient. No matter how any business, if you don’t have all the clues, you have to have a patient and listen to how tastes good because sometimes people just Russian for the numbers. If you just watch for the normal, you’re not going to get it. Yeah, they’re going to screw. We’re talking about a whole capital removal problem can come to you for simple stuff. He can just put his thinking in cynically your pipe for you. He could come and tell you you need to remove the whole house by mean information. Information is a key information. Information is the key because of some there are a lot of contractors out there. They want to milkie you to make their money. Well, he’s a wait to see. You know, I don’t want to, daring. You want to do this with me? I’m okay with it. Because that knowledge is the key. When you come to business, because, for example, somebody when I used to sell who used tires back home while usually doing a mill, my brother, we go to Brussel, we go to Germany and buy the tire come from size in size twelve, size 13, the real thirteen fourteen fifteen sixteen, seventeen, twenty-one. And goes over to the highs to do those big one to the truck. What we usually do. I can full 14 will tyre to sixteen. I can force the system into 18.

Yes. This necessary one. So you’re talking about taking the tire offering after folding in on itself to make it into a smaller size tire

for example I can take. 14 will push it in, insisting it will hold real time. OK, I can take the toilet. Hold it. Eighteen. Pushing it to. Twenty-two real-time. OK, where we do them in one time out of 22. You have three or four tyre inside of where we go to the duty where we pack the continent, where we go to the Customs Service, the customs service, we declare only one.

Yes, you’re pretty much stacking them like cups inside of each other. So that way, when you go through customs or you’re in for an export and you just label one time. But it has to what the terrorists say. That’s crazy. And then when somebody see you doing that business against it or you’re making money, you’re making money. But they don’t know the trick on the living.

So, I mean, what’s the fees that you’re looking at? For one tire?

OK, for one, I depend. And now these. I don’t have the real price. I mean, for lack of hope, a system will tyre us back home at that time, will cost you like all three hundred dollars. OK. If you buying those tyres and they on top portray how those small size is cycling, that’s where you make your money from the smaller tires to do nothing. And if it’s for that’s I make your money. But somebody out there looking out to use the ocean and is making money out of town want to be in Thai business. You have to know the trick. He was using it to make his money because they just jump in to it because you see him doing it. I’ll maybe say, oh, can I come to you or help you to do a hole, do yourself tyre and day and then you can learn a little bit. A little. Oh, that bunch of KLAC coming from one trick of it of a California attorney every every business have. They don’t hold the trick. Yeah. Yeah. You have to know people. Or maybe people taught you how to do it and they can do it in a real estate business, as I think I will say to myself, I waste my time. If I knew from the beginning, I’ll go straight to real estate. Yeah. I’ll go straight to guess. I only said to anybody. Oh, no matter how they can tell all your smikle, go to school and graduate, I’ll say no. Go strictly with principal socially useless.

So if there was anybody dead or alive that you spent 24 hours with uninterrupted, who would it be and why?

I see my father. He’s the type of guy is local. He’s a multi tax person. And hanging out with him is really valuable. He always get something to do, some to do. Like. I got that deal from my father. My father is he’s a tailor. He can take your measurement with soil close for you. Everything. He’s a plumber. He can do probably he can do ironing stuff, welding stuff. He used to be a contractor and he had people work for him. Copy to their own homes to.

Sprinkle or, you know.

You know, that one of the bonus question for you, if you could be a superhero. Who would it be and why

the superhero?

Well, know you really know your son. Be sonic, right? Superhero. Wow. Just to give your heart one another one. It was actually just like your dad. It just came so easily. Yeah. As a stump, you just loved it.

I see. If I would be supporting you, I’ll say. I’ll be myself. Well, give me the power to see forward to more like I guess like Xavier for X maybe can kind of see a little bit into the future. You’ll see people’s minds. Yes.

Yes. I’ll be myself a beast in the future. That’s my. Yeah, yeah. That’s the best I can.

I mean that’s like the ultimate here. You see the future. It’s like Mr. Matt. Yeah. D.C..

Yeah. It’s great because I just I go, you see the future, you know, way to step and do stuff. And now I do the same mistake I did before.

Yeah. Well, I mean, you’ll be like. Imagine being reborn into that gift, right? Yes. Six more or whatever. No screaming man. I definitely appreciate you taking the time to come out today. Man, I definitely gave us a bunch of things to think about between real estate and stuff and tires is definitely crazy. Appreciate it.

Thanks for tuning into another episode of Boss Uncaged. I hope you got some helpful insight and clarity to the diverse approach on your journey to becoming a Trailblazer at this podcast. Helped you please email me about it, submit additional questions. You would love to hear me ask our guests and or drop me your thoughts at ask sagrant.com post comments, share it, subscribe and remember, to become a boss Uncaged, you have to release your inner beast. S. A. Grant signing off.

Listeners of Boss Uncaged are invited to download a free copy of our host S. A. Grant’s insightful book, Become an Uncage Trailblazer. Learn how to release your primal success in fifteen minutes a day. Download now at www.sagrant.com/bossuncaged.

Owner At REINE And REAL LLC: Romain Konou – S1E12 (#12)2021-01-31T22:23:42+00:00

Producer & Rapper: Shane Hoyte aka “Shane Sharp” – S1E11 (#11)

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Boss Uncaged Podcast Overview

“Don’t get caught behind the camera and be a camera operator for 20/30 years. It’s nothing wrong with that if you were an expert cinematographer? Nothing wrong with that. They’re people who dream of being a cinematographer, a great dream. But if you want to be a creator. Understand that, that camera is a tool to tell a story. And if you’re not telling your own, you’re telling somebody else’s. It’s great to get paid for it. But if it doesn’t feed your soul. Go, with what feeds your soul.” – Shane Hoyte

Welcome, welcome back to the show. Boss Uncaged Podcast. On today’s show, we have Shane Hoyte, a.k.a. Shane Sharp, to take you back to Brooklyn, better known as Biscuit. He’s probably going to kill me for that one. Right. Shane is a video producer and a rapper based out of Hollywood. Today show we discussed juggling his journey from being a video producer to a rapper without any other spoilers. The jump right into the show in memory of the Black Biscuit, a.k.a. Shane Sharp.



Boss Uncaged Podcast Transcript

S1E11 – Producer & Rapper: Shane Hoyte aka “Shane Sharp” – S1E11 – powered by Happy Scribe

Don’t get caught behind the camera and be a camera operator for 20/30 years. It’s nothing wrong with that if you were an expert cinematographer? Nothing wrong with that. Their people won’t dream of being a cinematographer, a great dream. But if you want to be a creator. Understand that, that camera is a tool to tell a story. And if you’re not telling your own, your telling somebody else’s. It’s great to get paid for it. But if it don’t feed your soul. Go, with what feeds your soul.

Boss Uncaged is a bi-weekly podcast that releases the origin stories of business owners as they become Uncage Trailblazers, Unconventional Thinkers, Untethered Trendsetters and Unstoppable tycoons. We always hear about overnight success stories, never knowing that it took 20 years to become a reality. Our host S. A. Grant conducts narrative accounts through the voices and stories behind uncaged bosses in each episode, guest from a wide range of backgrounds sharing diverse business insights. Learn how to release your primal success through words of wisdom from inspirational entrepreneurs and industry experts as they depict who they are, how they juggle their work-life with family life, their successful habits, business expertise, tools and tips of their trade release. The Uncage Boss Beast in you welcomes our host S.A.Grant.

Welcome, welcome back to the show. Boss Uncaged Podcast. On today’s show, we have Shane Hoyte, a.k.a. Shane Sharp, to take you back to Brooklyn, better known as Biscuit. He’s probably going to kill me for that one. Right. Shane is the video producer and a rapper based out of Hollywood. Today show we discussed juggling his journey from being a video producer to a rapper without any other spoilers. Lets jump right into the show in memory of the Black Biscuit, a.k.a. Shane Sharp.

Shane Man welcome to the show. Brother has been a long time.

Yoo! Know, my brother was Good, You are right? That’s a fact. That’s a fact, been quite some time.

It’s been a lot of we were running around and Brooklyn man dodging cars, playing football on the streets.

You can take the boy out of Brooklyn. You can’t take Brooklyn out of the boy you are man and man where you have come. Yeah Man.

Sure Sure

King tell me all day, every day.

So I’m hoping that this park podcast won’t get to Brooklyn. Most people worry when he won the stand, the Dialouge.

You know, I’d much rather cut down on the foul language. Man was on present. This, too.

It’s a diverse audience, man. So it’s is a bunch of business owners, entrepreneurs across the board. So, you know, it’s a wide, wide range of people. So, I mean, give people decide who you are. Who are you?

Well, you know, my name is say Shane Sharp X Shop. If you’re looking for me on all platform shops and this is the brand I must go with, some of my favorite medium of storytelling is hip hop rap. And I’m a fire MC. I’m an artist. I work in television and film industry. So I know how to tell a story with a video camera. Also, I work, as you know, as an employee in that from time to time. Neomi less frequently now because I’m reintegrating and what do you call it? A transition into where music is my main source, Alavi.

That’s one main reason why I wanted to have you on a podcast, and I’m really big into the Versification. And the fact that you have both behind the camera experience and in front the camera experience, kind of just tell that story of like, how did you go into that? I mean, did you go to school for video? Did you get me? How did you even get into the video industry?

i was in few people in industry who went in the industry who went to school for it. Most people Know . But yeah, I went to walk in Miami University, majored in television and film production and what happens is, while I was still in high school, was somebody who graduated from CIO, actually made me a production assistant on a commercial he directed. And then the next week, he made me a production assistant on a video. He was a music video. He was directing. And then, you know, it just kept rolling for me.

Cool. Cool. So how did you transition from being behind the camera into in front the camera?

Net transition was a long time. Coming is something I sort of did in that order, in the reverse order, because I was always, you know, up, and round, up and running forever. And once I got the balls and a confidence that I this is what I want to do. The real transition is a tangible results came maybe like, let’s say, five years ago when I made the commitment to just throw everything in to one, to be honest, and, like, realistically put someone in.and a long story short, a big break after I recorded an album that nobody heard but was fired. It led to me getting invited to a tour. And that’s when I learned so much about the music business. I’m out in two and a half years. What I’ve been trying to learn for 20,

Who is you on tour with a letter?

My dad invited me to buy my mama rubble three moto, who is cousins with three members of the Wu Tang Clan. So he got invited by Ghost face Killer, who is like another brother, Tom, another big brother Tom to open up for him. Two and three told me he’s like, Yoo Shane, I need your tour. And that’s when all this is perfect, because that’s where my video production skills came into play, because he needed me to be his content creator, an aggregator. So I had my camera. I was taking stills and video his performances, and that led to me being up. And then all of a sudden his manager, divine, another brother, Mike. He told me one day on, wanted to talk about his Oakland. He Is like, yo, I need you to act like you to DJ. You know, he said, I need you to be the DJ but it’s when I said, I’m not a DJ and you act like it. So I was up there trigger men instrumentals, and that led to me already had a controller that I make my beats on and conduct sets with. So I became Kreis DJ. I became his co manager because the total vehicle was my title. So you look a little high profile and he was an independent unit, just us three or two following goes to a bus for those herber man he needs. It was. And that’s what got the ball rolling with that as far as it all goes. I’m sorry if that was long winded.

No, no, no. That definitely some good insights. I mean, you’re talking about being in front of camera, behind the camera, on the side of the camera. I mean, how did you even learn to juggle switching? I mean, most people were there from the camera. They stand for the camera multiple behind a camera. They stay behind the camera. So, you know, they want to transition. It seems like you flip them back or forth continuously.How do you juggle?

I juggle it but now short answer is. You get what you want by giving other people what they want in me. You know, so if I’ve got a skill that can be utilized like my me, you’re free. Free as a porn star. He know he’s been one and he walks in that. So he needed somebody to record and captured it. I just so happen to have a camera. Now, if I want to be Auris and I don’t have the resources that he does. What do I do? I provide a service to somebody who could give me inroads at every source. Because if you can’t be use, you’re useless. I have a use Did it answer that?,

that definitely did.So I guess it goes back on this other question also. It takes 20 years. So I think you’re talking about over a period of time. And most people, they get to success and it seems like an overnight thing, but usually it takes 20 years to get there. How long did it take you to, you know, do the juggling act to get to where you are currently right now?

This has been 16 years and I’m not where I want to be, but I’m damn sure way further than I was when I was bullshit. I will say 16 years and in that 16, I would say the past five have been. Only even before the toll, because, like when it was serious, the universe started. When I got serious about it, the universe started responding. When I started selling television equipment to get. Studio equipment in built in a studio in my apartment. When I got my walk in closet to be a recording booth in my living room. In the control center. That was like I will see five, six years ago when I was real, 20 year 2014. Five years ago, it was little 2014 was built.

So if you could do anything differently to get you to where you are a lot faster. What would it be?

I would say that being I would eliminate romantic relationships together altogether. Not because relationships are bad with girls, but if you were a woman who doesn’t understand the business in your vision, then you shouldn’t be. What are you doing? A disservice to both of you. And spending money on dates and spending energy on trying to convince somebody who can’t adjust to your lifestyle.That’s one thing. Another one is humbling myself even more and even faster and understanding that it’s not just about like knowing that being an artist is not is not enough. Being just a artist is not enough, no matter how talented you are. So you know me just just paying attention to the promo even more. I may be all going home and live and breathe in nothing but this. Yeah.

I think we’re at a good time for our generation. You know, coming up in the 90s where you can see the transition for what hip hop was to what it is right now. You’re talking about Jay-Z is a prime example. Dr. Dray is another prime example of the transition. I mean, it’s still in the game, but there aren’t a whole lot.

That’s a fact. That’s a fact. That’s a fact. Then, like their profiles, have increased exponentially. So, yeah, I would say it’s been Adam and going on every day just being obsessed and being transparently obsessed on the superficial side, like, you know. Now, if you go muscles, you media, stuff like that, you it is clear that I’m in this hip hop thing. In this cleared it. I’m a rap artist before. Was it so clear. You tell the truth to the universe. The universe all seeing it.

I mean, brand recognition. I think I had to go through the same thing as well to for the longest I was a behind the scenes kind of do just stand in the shadows helping people build and stuff. And you know, when I was Web sites, whether it was marketing strategies and ANAM, as I said, there’s only one way for me to move forward. I got to step in front of cameras. I definitely understand where you come from when that point of view.Sure

. Yeah. Another mistake. I’ll revisit it because I’m sure. Oh. Being. Even more hard headed with myself when it comes to something that. Entrust in my vision and instincts, as far as the relationships I cultivate, like making sure that they’re organic. Yeah so like….

The tribe. And you got to have the right tribe around at all times.

Right. And even still, like, just because somebody somebody could be everything that they say they are. But that doesn’t matter if they are not invested in that relationship between you and me. You can ask Marty who makes people into millionaires. But if you don’t have organic relationship, you’re into action will be the same as the people that he made a millionaire and all that.

Definitely. Definitely not. So, I mean, where you get all this entrepreneurial insight from either your your parents are entrepreneur?

No. The only entrepreneur you doing I had in my immediate you growing up. I have a large, spectacular family. We are wealthy. Would love. But as far as entrepreneurial spirit, aside from, you know, the drug dealers that I had my family there was and you know, they got locked up to me. That wasn’t a successful business model then my uncle was entrepreneur. He took a lot of losses. He made it. It took a lot of risks. But I will say at least it taught me to keep fighting. You rather rock with somebody who fought and lost and somebody who never had the courage to fight at all. That was my long dealing with him. And I was a little kid and he was a grown man. And I, know, every story, it wasn’t like I was going to work with him every day or see what he was doing. I just knew he was there. So this is none dealing with you. I would say if I could back all these years I told you before, like you was 20 years old and you understood the concept of building your credit and then you had it. You had great credit in your early 20s, not mid 20s. You had the credit of a 50 year old CEO of a Fortune 500 company in your early 20s. So I understood that he was doing it. I thought it was flat. He was a homeowner in your early 20s. Independently. Well, what our seed money from your parents and all that like. I didn’t know how precious no rate I was. I knew it was flat. But I can’t count you as my back wound because I had access to you. But I didn’t know the right questions to ask. I wasn’t even in the state. Take those your.

Yeah. I mean, I think even when I was doing it back then, it took forever for me to realize my responsibility to delegate that information. I was just trying to learn and I was a more of a sponge, superb zwai patient and I was a plan action as soon as I figured out what I needed to do. But, you know, it’s kind of difficult to kind of spread that information. That’s why I got the podcast now, and that’s why I’m building up to where I can just delegate information I’ve learned over the past 40 years and help other people. Different stage one. Stage two.

Yeah. To answer your question, I had zero entrepreneurial background.

So, , how do you juggle your work life and your family life?

Well, I ain’t got no children. My family is lovely understand that I’m a nomad by nature for better armoires. I’m acclimated to traveling anywhere in the world at any time. At any point drop of a hat.

Well, what places that you have been so far?

cities in Canada. Mexico. I’ve been to Hawaii. I’ve been to the four major islands for Stenseth periods. It’s all in the mouth, Mawe Quwae ,the big island twice on both sides, the Kona and Hill side or Huwae. And I was there for weeks at a time and never spent my own money, was all I got paid to do those things. And I’ve got to be on island real New Zealand, Australia, Puerto Rico, Dominican Republic, UK. Oh my God. I was in Scotland and England changed my life. Jesus Christ. Other don’t. Other places they talk about. Yeah. About to get more Europe down this next. You make him.

So you think. For any entrepreneur they should potentially travel the world. I think that would be a benefit.

I think any person should travel the world and especially the entrepreneur travelling the world. It will be beneficial. There’s no way it can’t be especially you like because you want to increase your clientele at all times. You never want to. Even if you don’t want to increase the volume, you want to increase the range or increase the range of options. So you learn about travelling the world and seeing people face to face, understanding that just because a New Zealander speaks English and you speak English as an American, there’s still little nuances that you could get and discover that you would never know. If you don’t interact with these people person to person basis, I support the idea that you never had before or anyway, or even knowing how driving on a different side of a road may impact the way people consume. BDO food products. Anything.

Yeah. Got it. So another question I got for you just kind of you know, I was asked this question because everybody has different Morning routines. I mean, what’s your morning habits? I mean, what do you do routinely? Every single morning they get your day started.

I am a Zombie without coffee. Coffee. I need to go to Coffee Anonymous Ro. I am literally addicted to coffee, so I start with a cold brew coffee. It’s either from my fridge or radio or me going out to get it. So coffee breakfasts. I work out shower. Then depending on what job or project I’m working on, it goes from there. I can give you what I did today. Today, I had my coffee. I spoke on the phone with my bro about this project I’m working on, which is my favorite project, what about the strategies of promoting it and getting it to get the eyeballs? I need to catapult myself into the next phase, enhance my portfolio and pull out two industry taste makers and decision makers.

Hey, guys, let’s take a quick break and here from today’s sponsor

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So what did you look like when it ends? I mean, what routinely do you go to bed at a certain time or you do more of a night out?

I am everything like, you know, because I travel all these time zones all through my life, no matter where I go. I’m acclimated to the time zone immediately. And if I’m on a toll now, we might not be going to bed till 3:00 in the morning. But if I’m not, then, you know, I might be. Yesterday I went to sleep at one o’clock in the morning, woke up 6:30. But the night before I went to sleep at 9:30 at night woke up 6: 30.My schedule the erratic, nomadic life comes with a bunch of skittish chaos. All that.

I mean, ethnic media in general, right? I mean, you’ve got to be like a doctor schedule. You never know when you might get called in for a random set three o’clock in the morning.

Oh, that’s a big fact. So work in the television industry, you get really acclimated to the fact that you’d be like yo in a given week. Let’s say I worked on this show on MTV. All you one. One day I was the swing shift. So I worked. One day I started the Monday. I started at 11:30. I had to go and work at eleven thirty. So I work from 11:30 a.m. to 11:30 p.m. the next day. 4:00 p.m. to 4:00 a.m.. The next day. Yeah. The next day. 1:00 p.m. to 1:00 a.m. day. Your next day. 6: 00 a.m. to 6: 00 p.m.. That’s in one week. And so yeah.

So where you see yourself in 20 years?

In 20 years I’ll be advising.I’ll be important to people in my age group as well as it people who were probably being born right now. So they’ll be 20 years old on exactly how to further their careers and giving them advice and to religion, the tools to be successful artists, superstars, executives, whatever, especially in the music industry, but not limited to that. That’s, you know, in the film industry, everything that’s related to their artistry. And then I’ll let it expand from there. So it’s not definitive, but I know definitely music will be a part of it. So everything else that grows from that route that’s planning will be whatever the tree yields, whatever fruit that tree is.

So you see yourself and your business running parallel within the next 20 years.

So sure. For sure. For sure. Yeah. Yeah.

What tools you use in the trade that you wouldn’t be able to do what you do without it.

The phone, the phone because that’s how you promote things that I agree. That’s the quickest content. Aggregate and quickest content. Create and upload a Maya as far as recording my microphone and interface, you know my oh my Apollo twin interface laptop and microphone.

What is your favorite mike?

My favorite Is the Norment TLM103 is not the best Mike. It’s a great Mike. It’s not the best. But my favorite for Sentimentalized TLM one or three and annoying when you eighty seven is probably and that’s probably not the best Mike but it’s math that will be my favorite Mike to work on quality wise.

Why is that.

Again, it’s a sentimental thing, long as I know I have the quality because it’s all about storytelling again. Okay. What, what you have to tell a story like if your equipment is good enough to have output in for whoever to get the point in is good. You can shoot a feature film on an iPhone camera now.

Oh yeah. it is 4K now. Right.

So yeah. Like you just got an order. You got know the limitations of strengths of it. You don’t I mean you got to know you can’t get an aerial shot with an iPhone, but you know you can hook it up to a drone domain. You could say you go get a drone or you kick things like that. So but that’s what I’m saying. Lay low. You know the limitations of it. So do you. Eighty seven. To give you everything you need to be professional quality in the TLM, one or three is professional quality in a different way because you’re still you know what will change clammy enter will change. It had a very gritty sound equipment, but that is one of the greatest albums it will create in music history.

Yeah. Yeah.

Well you better quit now.

I’m only here. They got way more zeroes now to right. To change the game just a little bit.


So final words of wisdom do you have for anybody that’s trying to follow in your footsteps, especially since you’re juggling both behind the camera front the camera. You know, you’re a musician on one side of things and on the other side you’re producing so.

If you were going in the television industry and the film industry and you want to make a feature film and you fancy yourself a director, don’t get caught behind the camera and be a camera operator for 20, 30 years. Nothing wrong with that if you were an expert cinematographer. Nothing wrong with that. People don’t dream of being a cinematographer, a great dream. But if you want to be a creator. Understand that that camera is a tool to tell a story. And if you’re not telling your only it’s on somebody else’s. We can get paid for it. But if it don’t feature, just so go what will be just so you can feed yourself a supplement yourself with that. but don’t lose sight of originally what you want to do if you watch storyteller or get getting your story told. Everything else in any story is Data-Collection. Everything else is a method and means of collecting data.

How can we find you, finding on Facebook, Instagram, email, DNA samples ?

To Instagram sharp sinked marvelous. And it’s spelt out correctly and properly. You could also find me at a Shane X Sharp on everything else and even Instagram. Those are both my accounts. Shane X Sharp. I mean as my artist name. That’s why my father Rabbit is she shot the X assignment and you know it stands for motherfucking nuts. How do you know tangibly that out of you need to bleep it out.

Do you remember the first time we met?.

the first day?

just in general. It’s been like over 20 years. So yeah.

Like for years now, 96, 97,

before I let this dog, we was a Mr. Slow funny clip. No apologize. I knew who you were, first of all. So your name is Shanno. I thought Mr. Slow Funny was pronouncing my name wrong when he says, you know, because you said you are a member. You sat in front of me, sat rest in front of me. So I don’t know. I don’t know when we officially met. Young say goodbye. Even if it was a big I’d like Schnall nomination. But then you started talking. I was like, oh, shit. Yes. So that’s how I knew you was. I don’t know exactly. I don’t know. Oh no.

I still can’t put my finger on it, like using my memories as pretty sharp. And I think it was mainly I think we probably met on a block because Omar lived around the corner from me.

Omar lived around a corner. No, definitely one. We knew each other by the time we got to Omar. We might not have been locked in a close like that. You sure you was the rare combo because you fucked with everybody? Pretty much. Unless you. New friends with them. Exactly. That to what you went into my circles like you had your main niggas. But we was your main dudes too, which is crazy because we didn’t rap with some of your main guys.Did. Right.


But those was your main doors. Air was your main thought. I don’t know how to rob what he did. And we never intersected. We you guys don’t know, like, where do we knew it when we would head now or whatever? A young sailor, you know, you would never see us together. Yummy. But we would see. Well, if you saw if anybody saw you with us, nobody would question if they saw you with them. Everybody would definitely. But if you saw me, we. Let’s see. Jackie. Wait. What? No more dumb teenagers. You don’t say.

Well, now Brooklyn to you know, that’s how it is in New York. Mary from the Bronx. I’m from Queens. And it’s like 2 miles from each other.

Yeah, to my right. Right. So your example. But anyway, so we know each hour. But when we got to lock down probably be starless street play football up and down the street, some time that we will go to, the sun went down. You see, in all these alarcon’s, the street lights didn’t catch the ball. They did it. Yeah. We couldn’t see the ball. Yeah.

So what’s your most significant achievement today, man?

Man, I gotta tell you, man, just walking in my purpose in going full fledge and taking a financial risk of not getting paid as much. Did I take less C.B job than I’m all for. My biggest achievement professionally is being an entrepreneur for the better part of the last two and a half years. And going after my dreams and performing on big stage is perform in front of 10000 people. That’s my biggest professional achievement and my gift. Take me around the world. Before I had my job, which is a great job, taking me to different countries and places of staying in great hotels and experience and things. But then when I realized, like when that eliminated professional me from somebody who could hire me, and then my art still was taking me around the world and in a medical facility at ten thousand people, I told 10000 people to do what I said and 10000 people did it.

What did that feel like?

No better film than in the world, bro. Not better them in that life. It feel good having sex with women. But it’s better net and allow pussy. But it’s better than that each time

Got you, I got my life bonus question for you, man. So if you could spend 24 hours in one day with anybody dead or alive, uninterrupted. Who would it be? And why?

Damn, I got to say, Barack Obama, I want to say Jay-Z, but I must say Barack Obama is close because and narrowed the gap. But I say, Barack, because Barack has traveled more places and his eat, those was about getting people around the world to understand. And like, communicating because another thing is just traveling in a world, understanding human commonalities, want a face to face basis. That alone on top of being a commander in chief in a free world. You know what? Just to pick his brain on that. If I did choose to talk to that individuals, that school would be you or Zoe Kravitz you can live with. That’s a different thing. You’re right.

The one side is like in front says this. So was that a lie? Oh, yeah. Scott, I’m a be studious i am gonna to say Barack Obama. The other one’s going to be like, well, the camera’s not. I’m going to go Zoe Kravitz

so we can have her brain in a knowledge blender. So not only would I be laying intimately, it would be worthwhile.

It’s going to have this thing going on.She knew Hulu special.

I know. Yeah, it’s great.

And it’s back home to Brooklyn. I it like. She looks exactly like a mom and a dad. Like a 50 percent hybrid. It was crazy.

That’s a nice little swirl in there. And so it is. Oh yeah.

Got it man.Well, I definitely appreciate you taking the time, man. I mean, like three hours behind. So it’s like the

big guy, you know. But, you know,, limited access, Zain, unless I mean, let’s get through it.

Definitely. Definitely.

Thanks for tuning in to another episode of Boss Uncaged. I hope you got some helpful insight and clarity to the diverse approach on your journey to becoming a Trailblazer at this podcast. Helped you please email me about it. Submit additional questions. You would love to hear me ask our guests and or drop me your thoughts at asksagrant.com post comments, share it, subscribe and remember, to become a Boss Uncaged, you have to release your inner Beast. S. A. Grant signing off.

Listeners of Boss Uncaged are invited to download a free copy of our host essay. Grant’s insightful book Become an Uncaged Trailblazer. Learn how to release your primal success in 15 minutes a day. Download now at www.Sagrant.com/bossuncaged.

Producer & Rapper: Shane Hoyte aka “Shane Sharp” – S1E11 (#11)2021-01-31T22:25:49+00:00

YouTube Google-Certified Consultant, Digital Marketing Expert, Director & Producer: Vianney Méndez AKA The YouTube Boss – S2E4 (#32)

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Boss Uncaged Podcast Overview

“Become that leader via voice, not just an echo. OK, so right now, where I am, how can I be a voice, and you get to understand your reality totally differently whenever you face a problem. How can I be just an active participant of this, not just a spectator? OK, now you’re taking action. Now you’re taking action into this. Now you’re moving things around you. You’re not just contemplating life passing by. You’re taking control of the whole thing.”

This week in episode 4 of season 2, S.A. Grant talks to the YouTube Boss Vianney Mendez. A Professional Cinematographer, TEDx speaker, and Google-certified Consultant in YouTube Channel Management, Vianney gives Online workshops and mentoring (both in English & Spanish) for digital creators and YouTube entrepreneurs.

“My purpose on YouTube is to create purpose, value, and excellence in content management in the whole continent by bringing important and top-notch tools and information, regarding Content, Profitability and Quality Management of your channel/s.”

Based in the Dominican Republic, Vianney has earned great success as an Editor on a children’s joke-telling channel titled Baby Jesus. In less than three years, his Spanish-speaking channel has amassed over 2.76 million subscribers, with roughly 900k of the subscribers based locally in the Dominican Republic. With a population of only 11 million people, his channel has captured the attention of almost 10% of the population. Now, that’s a BOSS Marketer!

Powerful topics covered in this episode:
The power of YouTube for Entrepreneurs
What is a Certified Google Expert?
How nothing good can came from negative emotions
If someone gives you a way to connect, make sure you make the call

“The best time to start on YouTube is now!”
Viann M. – YouTube Google-certified Consultant, Digital Marketing Expert, Director & Producer.


Want more details on how to contact Vianney? Check out the links below!

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Boss Uncaged Podcast Transcript

S2E04 – Vianney Méndez.m4a – powered by Happy Scribe

All right, I got that going. Everything is going on my loud and clear when you’re in. all right, perfect. Put this phone on silent. All right, three, two, one. Welcome welcome back to Boss Uncaged podcast. On today’s show, we have Vianney and this guy. I just met him recently on Vidfast and just hearing him speak, it was great. I mean, he has a diverse background. He’s a YouTube Google certified professional. He’s also spoken on several different stages. And I’m going to let him I don’t want the all his thunder, but I’ll give him an opportunity to kind of introduce himself. So without further ado, Vinney, go ahead. who are you?

Well, google certified expert, also exponential marketing expert, I don’t like the word expert, but but yeah, I love exponential marketing, digital marketing and and Google and that’s what I do. I mean, my whole passion.

Yes, another common denominator that we share. Another reason why I definitely want to have one on the show and your way of DR and you’re in Dominican Republic right now.

I’m in Dominican Republic. In Santiago.

OK, so just how do you define yourself in three to five words?

Wolf, maybe three words, which are. Leadership, Courage and Originality.

OK, so this just take it back a little bit, right? So you were born and raised in DR, right? So and you know, I’ve been to D.R before, so I understand like the culture over there. So, I mean, how did you get into the technology space and get to the level to where you are?

Well. It’s a funny story, but it all started around 1994 . I was you know, I was a weird kid in my hometown, which is kind of the countryside still. But I have to I had the fortune that one of the first computers, one when Internet came to the island, one of the first computers with Internet was in my house. And as you can tell, 1995, 96 it was a whole different story to what it is right now. But I was that that curious to always get to know things a little more and I was still a bookworm. And one of the things that has always. Captured, my attention was to know different people from different culture, and that all come to. When I discover I.R.C., it was it was this chat service back in 1997 and that whole thing blew my mind. So fast forward here we are still connecting to people now, teaching people how to connect to one another globally.

So, I mean, is that I also realized to do a bit of research, you also did a TED talk as well.

Yes, it was a terrible talk, but I did last year, last October,

And what was the topic of that TED talk?

I’m also passionate about the. Oh i am lost for words, environment and I had the chance to do this environmental minicamps for students because I was living in Punta Cana in the east end of the island, and I had the chance to meet a group of friends. We were 20 by the time. And we wanted to make like a big impact in our country and we decided that one of the ways to do that was an impact on the garbage problem on the hotel industry and how things are getting out of control with the with the garbage and with the waste management. So we decided to do this. So it was how they camp minicam for students and we got to impact around 10, 15 schools, and we made such a difference that it was a very good subject to bring to TEDx and also TEDx has been, for me is like a whole different universe of things that I’ve learned from TED talks. And I wanted to be part of that. So. It was a two year effort that I get to be I had the chance to attend all the TED talks that had been doing on the island, on the country, and by the second year, I had the chance to be one of the part of the staff. And it was it was a dream come true.

So do you do you think that being that you were on TED talk, right. And that you’re a YouTube Google certified professional or expert. Right. Do you think that there’s some commonalities between that, like what you did to develop that TED talk? Are you using that on your YouTube business side?

Yeah, totally. Because what I do, I help accomplish YouTubers, Experts and newcomers as well to bring their business to the platform. But I just I just don’t talk about. OK, so this is the numbers. This is OK. This is the formal. I start by the creator. I start creating the persona behind the channel. I start I always talk about personal development and the whole mindset of being a Youtuber. And that’s why I’m always talking about tribes, not communities, not just targets. I’m talking about leaders of communities, leaders of tribes. I mean, be a voice of that community and. It all kind of connected when I was developing Ted talk because I was being the voice of those students that we got to to impact through those camps and. My TED talk became. It was 50% of talk and the 50% the poll for for a culture action because I even gave it like an exercise to do to all the attendees. And it was it’s all connected. It’s all part of a philosophy.

So in addition to your successes in that area. Right. You’ve also had some great successes with just YouTube channels. And I think during your talk at Vidfast, I think you had mentioned maybe two of them, that you’ve gotten over two million particular views. You want to kind of just dive into that a little bit?

Yeah, I I’m an editor for a channel. Baby Jesus, which is a Spanish channel, is a Spanish speaking channel of jobs for children. And that channel has reached two point seventy six million subscribers, is a local Dominican channel. And I’ve been working with them for the past two and a half years. We met each other Punta Cana because I was since before all this. I’m a cinematographer and I do videos and photos for excursions. We met in excursion and as I was doing some commercial videos for a tour operator of the country and they say like, hey, but you also added audio of the work with this or that. And that was my first my first approach to work on YouTube as a creator. But I was I’ve been the editor for them since that. And that channel we. We talk a lot about how we achieve the first, minion because the Dominican Republic is the we have around some 11 million people on the country and just from Dominican Republic, we have eight hundred ninety six thousand subscribers that I think it represents the amount of our target of our community that has access to to a smartphone and Internet. I mean, the kids that we are aiming to. It’s a big thing because if we have if we had just stayed with taking this to Dominican Republic, we would not have surpassed that amount of people that are subscribers. But then we started to integrate different cultures such as South America and even talking about things that kids in Spain talk and Mexico as well. And that’s the way that we have been able to expand within the platform. to other different to all the different countries.

Well, I mean, I think that that’s a I think you’re first of all, I think you’re very modest, right? I mean, just look let’s look at the numbers. You’re saying that in Dominican Republic, the population essentially is about 11, 10 to 11 million people out of that 10 to 11 million people. You’ve gotten close to 10 percent of all. Roughly close to a million right. So I want people to understand the magnitude of this accomplishment. Right. 10% of a population is it’s just like a it’s like Netflix and Microsoft. It’s like I mean, that’s the kind of comparison. I’m looking at your numbers because you have to think about it. If I had 10 percent of the US population that have been 20 million. Yes. Right. So you have 10 percent of your country’s population. And to your point, right out of that, 10 million is only a fraction that have access to websites or have actions, have the technology to be even have access to watch your channel so your numbers are even higher in ratio by default. And that’s crazy is astronomical.

Well, yeah, when you see it that way. It is. And we’re very we’re very happy and very humbled as people have received this. Children have receive our channel. And I mean, when would you would you do this work this kind of work for our not infants, but children, small children? It’s a very demanding trial. They are very I mean, that feeling of belonging, it’s very, very, very within to them. I have a it’s a it’s a funny story that there was this other channel who tried to, you know, create some trouble with us those just trash talking about us. I don’t I don’t know what the purpose was, but it was there in a different time zone than ours way before us. And by the time we woke up that day, all our children’s or the children’s that watch our channel in that country, they had taken down the channel by reporting it just because he tried to mess with their channel. It’s not ours. I mean, we do this content for them.

Yeah, that’s that’s definitely something that kind of leads me into what’s the worst experience you’ve had in that? Because, I mean, YouTube is one of those platforms, much like tik-tok, much like Instagram, that it could make you overnight. But obviously at the same time, it could break you if everything is against you. So. Well, being in that environment, what’s the worst case scenario, your experience?

I mean, the owners of this channel, they are very, very committed to this to this project. I couldn’t say that we’ve had like. Like a bad experience of any kind, because they cater this content so much to the to to to our consumers, but in retrospect working with I work right now working with around 18 to 20 channels in different aspects like either directing or filming or just coaching or consulting. But one of the things that I see is the huge setback, especially when you start something you didn’t believe it is when you go into that, not believing in yourself because it’s very different to what Chris Primitivo said. Yeah, you can start out when you don’t have, like, all the tools or the all the knowledge and all that. But you have to believe in yourself. I mean, you know, you’re going to get there. You just don’t know how but you’re going to get there. It is very different to just get there thinking other thoughts, like, OK, so I want to make money fast. OK, so this is nothing. And I’ve seen a wide amount of people that has that idea. And as fast as they come, as fast as they go.

So I mean, Diving into the business a little bit. Right. So your YouTube Google certified consultant, what do you have to do to become that? Like, what are the steps to take to become a certified consultant ?

A couple of years ago, I found this program that was with Google that you will get different certifications on different aspects of the whole google family. And I was very, very interested. I was very curious about what else is there? How can I improve what I know? Of YouTube. That was my question and that took me there. I don’t I think it’s. I don’t I don’t really think it’s all like that open anymore, but I think that with some research, people can get right to it and get through the programs and get certified. It takes a decent amount of work. But like it like anything else, like anything else you want to accomplish.

So, I mean, in D-R, how many certified good consultants are there? I mean, just I don’t know if you know that no one does.

I wouldn’t want to say that I’m the only one, but I haven’t come across anyone.

So being that you’re certified and this all goes back to the question that I usually kind of talk about on topic, off topic, education versus coaching, education versus certificates education versus, you know, learning from somebody by example. So in your education, obviously, you’ve been educated in editing and you understand media. You understand. Do you think that having your certification is as valuable, if not more valuable than just having the education behind the scene?

Yeah for me it is because I put a purpose to it two years ago and I say, OK, so one of the one of the things that I get asked the most like how much I’m going to get through the platform by the by the ads. And we started like. Investigating any depends, the country depends the ads. There’s a whole bunch of things, but I, I got the chance to talk to to a Spanish youtuber and they were making a living out of it that they’re making very good money. It was around. 3 euros for million, which is a lot, and. Out of the blue, Google decided to chop that off to Mere cents and everybody, they were like ripping their heads off. But my purpose that I put to this whole deal was that I want to put Dominican Republic facing future in the content production of YouTube, because since we get into the digital platform, we’re not just a country. We are part of a whole bunch i mean. We are at the same height of anyone on YouTube. We just need to put some work. We just need to put some hours. And if I can get as much knowledge, as much content out there and insight into it. And that’s to bring that back to all the curious minds that we have here in the Dominican Republic. I will have accomplished a big thing, and that’s what drives me. That’s that’s what I want to do. I want to connect and I want to help connect people with people like Chris, with the vidfest i mean. Closing out the gap that people think there is in between them and success on YouTube. Also, there’s a lot of entrepreneurship mentality here in the Dominican Republic. Everybody, everybody, everybody wants to make money, not just the quick buck, but if I can give tools, if I can give away and if I can give purpose to those kids who wants to make a difference and they want to make their impact on YouTube at the same time, they perceive economic benefits out of it then it is a huge deal.

Yeah, yeah, yes. I think definitely with that being said, you have your purpose, right? You have your “why”. In addition to that, right, so now we’re understanding, like your philosophy behind the scenes, but working more into the space of international right and keep it in mind, like US people don’t realize, like everybody lives in the US are kind of in a bubble. Right. You’re kind of international and you have access to multiple other islands as well. I mean, like Puerto Rico is right there, which is US. You’re also half of Haiti was on the other side of the border. And then obviously you have the entire world. Are you? You said you did some stuff with like Mexico. Are you also dealing with some of like the Haitian culture? Are you dealing with like a Puerto Rican culture as well?

Well. The other side of my business is consulting for marketing and. I get to know tons of different kinds of people so far in this last month in November, I have I’m consulting for this this person who sells batteries for cars in the countryside in Colombia. And so far this morning, I was I had a session consulting for this lady who says she came from Morocco to France. And she wants to create a program for women so they can be their better self, their best version. And that’s a lot of input, that’s a lot of information of how their minds became. What are they chasing. What are they after and closing the gap as well? Because when you get to when you get to talk about, OK, so what are your needs on this market? What are your fears? What are your or the experiences that you have? And it gets it sounds a lot like my own experiences, my own fears, my own needs on the same platform as well. So. When we talk about community, when you talk about tribe, the tribe is segregated all around the world, you just need to find them. So when you come true to what you’re doing, when you come to when you align yourself to the purpose, people are just going to show up. And that’s what I’m teaching. I mean, we’re not just like, OK, so we’re not just neighbors to Haiti, but there might be people who want to thrive in Yputube, in Haiti or in Jamaica and anywhere. So that’s my my tribe. That’s the people I want to find.

Definitely. I mean, it’s a solid philosophy. So, I mean, just diving into you a little bit more. Right. So, I mean, how do you juggle, like, your work life with your family life?

Well, my family is a two year old and. I love traveling, that’s one thing, I’ve been traveling the whole island since I was 17, and it was so easy for me just to get my bag. I don’t know, go to. Anywhere, any channel, and spend a couple of months there. Now having my dog and we’ve had this last two years, we’ve developed this awesome relationship and it makes me think twice like, OK, so I’m going to go now. We’re OK. But do you take dogs? I mean, this dog is friendly I’m living this that life right now. I don’t have I’m not married. I don’t have kids. And it’s just so easy for me just to get anywhere where there’s Internet connection because most of my work I do. I just do it online.

Yeah, there’s definitely I think a lot of people would probably like to have that lifestyle. Right. I you have to worry about it is essentially your dog and you’ve got to travel the world. So, I mean, I definitely commend you for that. So I mean, what’s your morning routine? I mean, like, every time you wake up in the morning, what do you do .

Besides banning the dog. Well, my morning routine. I created this vision board, as you can see here, is part of the of what I’m doing. This is my YouTube side and this is my whole life. And I’m missing just two spaces. But I was talking to a friend and he kind of asked me the same question like, OK, so whenever you feel that you’re losing track, what do you do? I said, that’s an interesting question, because I will rather if I if I was not cautious, I would just rather like, oh, I don’t feel like I’m doing a lot or those negative thoughts and since being a videographer, what I did, I put all these pictures in the video and a two minute video with some images of what I want to accomplish and what I want to be by the end of of the time frame that I that I decided that was going to be for this vision board. And I watch it every morning. I even have an alarm is just like, OK, this is my wake up alarm. And this is like, remember to watch, you know, watch the video. So every morning. That’s one of the first five things that I do. I watch my video vision board or my vision board video, and it’s it changes my life. I mean, when I when I just decided to step out of the bed. It’s a whole different person, so it’s just whatever you want to call it is an energy boost is reminding me what I am, want am I going to do, what things can I do today to get me closer to those goals? I don’t like to compare results. I don’t like to compare goals because each one has its own measure of success. And I find beauty and joy in doing that every day.

So, I mean, that is a pretty interesting model. So you’re saying you look at a daily morning video vision board and is that something that you created online? Is it like you have a YouTube channel and you add to it? Or I mean, how how does that work?

No, I, I created and I have it on my phone, but most of the images, of course, they were found online and it is part of how I see myself after achieving those goals. And it’s like I said, it’s a two minute video and it starts with this beautiful music. This is actually what it was. It’s funny that you asked me like three words that define me, because those three words that I mentioned, it’s what defines. Not my best version, but my true version, I believe, like you can not talk about something that you don’t know, like you’ve never been, but I do believe that you were something when you were born. But growing up, taking different decisions, you know, life contents, even your parents have made you taking some steps apart from that. And my purpose is to regain that person, to become again, to come back to that person that I was. My purpose when I was born. And that’s what I believe in. That’s how I see that person. You remember courage, leadership and originality. And every time I face a different problem, it’s like, OK, so how can I put leadership into this? How how can I be original? How can I have how humble a courageous person will confront this situation. And by the end of the day, you’re becoming the person by acting like that.

Hmm. So I mean, I think definitely you’re really big into the state of mind. Right. And you have to believe it to achieve it. So I think you’re definitely living that life. And to your credit, I mean, you’ve been doing it pretty successfully. So my next question is, is we always hear about the overnight success stories that take 20 years, and it’s always perceived as something that just happened. And obviously, you’ve got a state of mind that probably just didn’t happen overnight. How long did it take you from start to finish, from what you began to get to where you are currently?

It’s taking my whole life. Because I cannot say that. I did something. Out of the blue, that took to me, to where I am, I mean, it all started when I was born. That’s that’s the way that’s the way I see it. Every every step that I take and even the wrong steps, even problems, even especially the good things, has taken me to this state of mind. And success is only measure. I mean, at the end of the road, when you get to look back or someone looks back at your life and say like, oh, but he actually did this and he did it this way. But success for me is getting to live your life as close as your of your principles and your beliefs as possible. Because the rest of I mean, whatever comes is just results is not just success. OK, so if I have tomorrow, a million dollars so am successful ? No. It is because I did a whole bunch of things that got me to this state of mind and produced me this million dollars. So this is a result, is not it doesn’t define how successful I am because you can be a millionaire and be broke. But if you made a million dollars and you somehow you lost it, you can make it again. But those are results. For me, being successful is being true to yourself, being true to your ideas and your principle and walked the path.

Hmm, so on that path, what’s one thing that you would want to do differently if you could do it all over again?

Oh. I don’t actually regret anything, but I will say that if I could talk my younger self, I will make myself believe in me sooner. But I as being said before, I prefer to believe that this is part of something else. This is part of something that needed to happen in order for me to actually measure how distant or how close, how close I am to what I want to achieve, where I want to be.

It’s definitely powerful stuff. So with this, I mean, obviously, you’re using this energy of positivity, you’re using this energy of focusing Staying on mind on topic, mind over matter. Do you get that from an entrepreneurial family member? Anybody in your family was an entrepreneur? Like, where does it come from?

At first, it came from the fear of failure, but nothing good can come from negative emotion. So when I discovered that I was doing stuff because I didn’t want to see myself as a failure, I switched. OK, so now I’m going to start doing things because I want to accomplish new things, because I want to be better because. I want to give back and I want to create more things for me and whoever I can touch. So just to give you a little context, my dad, he was an orphan by the end of 11 and I think from that side, he encouraged us to to to study, to know a lot of stuff, to discover, to be reading, but it was done from a negative emotion because I don’t want them. I don’t want my kids to be the places that I’ve been. I don’t know if that makes sense yet. When you start acting out of fear, you don’t you’re never satisfied. You don’t get you don’t you don’t get to go to bed at night and say, like, wow, I didn’t do anything. I enjoyed myself today at the country, at the beach or whatever, and I feel very proud about it. You’re always, like overachieving. What’s the next thing? You don’t enjoy yourself, you don’t do anything. And because you want more and more and more and more, and it’s a never ending race, so it’s it’s a huge responsibility being the black sheep of my family, because I was that kid who was always doing whatever he wanted and however he wanted. And I remember I had the chance to talk to my dad because he was he was he was this dad always giving the speech and giving and always telling you what men did and how men will behave. But that wasn’t resounding with me. And I always stay sharp. I mean, I never replied to anything that he said, but. Whenever I mean, when when we had the chance to talk about it, I said, like, you know what? Because in here my ideas, I could be myself and I wouldn’t and I never put that into into the hands of nobody else than me, because then when you do that, when you try to find your purpose, your happiness in someone, someone else’s. It’s up to their context, it’s up to their judgment is up to whatever they’re feeling at that moment and OK, so. When are you going to start doing to yourself by yourself? And when I discover that and I say like, you know what I’m very thankful to to all this. And going back to the previous question, you asked me, if that didn’t happen, I wouldn’t understand what my purpose is right now and why I want to put purpose in everything that I do and what I put intention, what are my attitudes to toward new things that I want to accomplish. And this is what I bring to my in my workshops, in my consulting, in my coaching and working the mindset. Because you can not talk as a creator on YouTube or anything of about something you don’t believe in, something you haven’t tried yourself. So if you want to. Talk about, I don’t know, making music. And you’ve got your guitar and you’re playing this, but you’re lacking emotion when people see through you and they don’t stay there because it’s more than just playing an instrument. It is just more than saying whatever you want to say on camera if you don’t believe it, if it doesn’t move you inside here. So you’re you’re nobody.

That’s very, very insightful and powerful stuff, and again, I think you’re an avid reader, right? I mean, it seems like you read a lot, right? So what books are you currently reading or audio books are? Which one do you prefer? You prefer a physical book or audio book? And which ones are you reading?

OK, do you hear me now?. Yeah, OK. OK, nothing beats the smell of a good book. So I’m reading one and I’m listening to one right now, I’m reading “The Secret”. I just read “Primal Branding” again from. Well, it’s a book about Patrick Conlon, it’s a it’s a book about finding your tribe and how communities it’s a system of beliefs. And if you as a leader, tooch or create new beliefs, how are you going to get that community to follow you and. So far, I’m immersed in that. Also, I’m reading a marketing book because I’m doing this this certified program of exponential marketing and yeah, I mean, that’s all I can. That’s all I can hold off right now.

Great. Great. So what do you see yourself in 20 years from now?

Well, actually, I would love to see myself. Leaving south coast of Spain or maybe Italy or friends, maybe have one or two small children. Doing pretty much what I do right now, but not as a full time thing, just consulting top brands. Once or twice a week or enjoying the family life, because there’s a lot of things that I need to do right now before engaging to a family. So that’s why I’m living life. I’m just moving around enjoying my dog enjoying this life that I can go just anywhere and do anything that I want. So by the time I get to have my own family, then I can be there and be present with them.

Nice. Nice. So what tool do you use in your business that you would not be able to do what you do without.

Has to be physical tools?

Well, I mean, I can obviously tell mentally. Right. So outside of mental right. What are the tools, physical tools you use?

I would say that. I couldn’t do it without a camera. Or smartphone, maybe because the smartphone, you know, is not complete, but a good camera is a must.

You can talk about like maybe software as well.

Software’s. If you are any good, any editing software, because there is I mean, any software that can allow you to cut and paste and put a transition is good enough. One of the many things that I say all the time. All the time. All the time. Content is golden and production is what costs. I mean, you can have the best tools, the best equipment, the best team. But if your content doesn’t click with anyone, you have zero. And there’s this great kid in YouTube who Ryan and his family is, Ryan’s World. And it all started by Ryan reviewing his own toys. His mom was recording with the with with their smartphone and in two thousand nineteen. He made around 60 million dollars. So what do you need, the latest software and the latest camera, the latest? I mean, it’s all about content. It’s all about connecting with people. And there’s a there’s a whole bunch of people who want to know and who want to do things the way you do it, the way you know them.

Yeah, I think it goes back to your percentages, right? I mean, just understanding that there’s billions of people in the world and if you can get a fraction of a percent of that, those people, then obviously you have your riches. But you’ll also have an audience, your tribe, like you’re speaking to, and they’re understanding exactly what you’re saying and you’re also helping them on their journey. So to your point, it really comes down to content that’s tweaked and modified to your particular target audience?

Totally, because that’s that’s my first opening line every time I start up a new workshop. YouTube is the best tool to create a global impact and receive economic benefits from it. If you don’t have if you if you’re missing one of those, then you’re you’re in trouble. You need to make an impact, but you need to make money out of it. And that can only be done by knowing what you’re good for. I mean, what what moves you, what’s your passion? What what are market opportunities you have? What is your talent and talent and. When you find that and you put it at the service of the of the tribe, that it’s that it will follow you on YouTube, then it’s your responsibility to upgrade those talents, upgrade those that. That passion of yours, because people will grow with you, you mean if you stayed with what you know, people. OK, so now I know what you know, but I need more information. I need to grow. I need to upgrade this. And if you don’t upgrade yourself, they will go someplace else. So then then when you have people following you just before asking, OK, so how can I get more followers is how can I increase value into the people that is already following me? And that can only be done by improving yourself, by being responsible to your talents, to the people whose family, to people with learning and walking your steps.

That’s definitely that’s real. I mean, that’s all I can say about that. I mean, it’s definitely a very real statement that you just made. And I hope people if you didn’t catch what he said, I would stop, rewind back and listen to it a couple of times. You can really hear and understand what he’s saying because, I mean, it’s a Jew. I mean, everything you said, I mean, everything you say has been golden. But in that one moment, what you just said is a golden nugget. So that’s kinda leads me into. Kind of going on that same philosophy, what words of wisdom would you have for up and coming entrepreneurs that may potentially be you as a younger version? They may be 18, they may be like 20 years old and they’re hearing this or they’re seeing you and they want to follow in your footsteps. What words of advice would you give to them?

OK, so. I’m going to rephrase my my final statement on the Vidfest was every tribe needs a leader. Become that leader via voice, not just an echo.

That’s real.

Whenever whenever you put that into action, into motion. OK, so. Right now, where I am, how can I be a voice and you get to understand your reality totally different, whenever you face a problem. OK, so how can I be just an active participant of this, not just a spectator? OK, now you’re taking action. Now you’re taking action into this. Now you’re moving things around you. You’re not just contemplating life passing by. You’re taking control of the whole thing. And the way I see it, YouTube is just it’s just because I love YouTube, too. But it’s just one small step because our community, our tribe, the people that follow us, we all are in different social networks and we have different needs from each one. But I’m just talking about how can you become a successful YouTuber, not forgetting about the other ones, but what can you provide us as a content creator in YouTube? So I will say just that, that YouTube is the perfect, perfect place to be a voice, not just to make them.

Great. So how can our listeners find you? I mean, do you have website, social media, obviously. YouTube channel>

Oh, yeah. They can find me through the YouTube report. And I love because there’s a funny story behind it. We were trying to to to upload the new Web page and it’s like, yeah, we can use YouTube. I don’t think so. Oh, man. We’ve been this last year calling ourselves the YouTube report. OK, so what are we going to do? And we’re just figuring out how to make things happen from that on, because at the start we were just so focused on connecting with people that we didn’t actually think what will happen if we grow this much so you can find us online. The one of the channels that I work on is Baby Jesus. That must be E b. Why choose this with Jolson’s in Spanish? You can find meaning in Instagram and LinkedIn as the YouTube report and my phones are all over. You can hit me and text me whenever you want. I love meeting new people. I love talking to them, to new people. And I know there’s a lot of knowledge for me in every one of them.

Great. Great. So I mean, yeah, definitely every time I get somebody that says, hey, my phone number is out there, give me a call, I would hope that somebody would take you up on that offer. And people just don’t realize that once you make it to a certain level and somebody is willing to give you their phone number, you should die at that chance to contact.

Actually, you did. I mean, you reach out, I pick up the Vidfest. I put aside like, OK, so who am I? Well, it’s not just that. I mean, there’s there might be people that are here who who’s not that interested in my TEDx or my YouTube business. Maybe there’s just people who want to connect. And I put this QR and say, like, just give me a call. Whenever you whenever you take a capture of that QR, it leaves you right directly to my personal phone number. And there’s tons of people that I met through through the Vidfest and that networking thrills me.

Gotcha. Yeah. I mean, to your point, I mean, the second he put the QR code up on the screen, I took it and I sent him a message. You were still talking and I was sending you messages out. Like so soon as he gets off this message, he should be able to see my messages lined up. So, again, you have to you have to take advantage of opportunities when they knock, knock once, maybe twice, but seize them when they happen. So going into the bonus questions. Right. And this is like my favorite bonus question. Everybody is on the show because again, everybody’s answers can be uniquely different. Right. And just hearing your philosophies, I think that you’re going to have a pretty solid answer for this one as well. Right. So if you could spend twenty four hours with anybody dead or alive, uninterrupted, who would it be and why?

Spend time?

So it’s just 24 hours. I mean, it’s one of those opportunities to say somebody’s dead or alive, who would I want to spend opportunity with for twenty four hours to have a conversation with, learn from.

OK, so I’ll say I love to spend time with. Steve Jobs. Not. Not talking, just shadowing him, stalking how he how he get things done, and in that context, it will be the same as spending time with Bill Gates or Elon Musk from other exceptional people. But when I say shadowing them, stalking them is. Getting to know how they can accomplish that much. What drives them, what moves them, where do they find courage to move on even to the unknown? And I think that that will be a great, great thing to learn from those pioneers.

Solid great answer. Spinning off of that, right? I mean, you’re looking at essentially in our generation, the Titans, right? Steve Jobs, Bill Gates, Elon Musk, Jeff Bezos, all titans. Right. So in your own world, you’re a titan yourself. So what is your greatest achievement today?

My greatest my greatest achievement. I don’t know, uh. I don’t think there’s one or two. I will say that one of the things that I’m most proud of lately was being able to to give TEDx talk. Because IT was a two year to year perused.. Being able to discover such a thing in an island in the Caribbean. And I was every time I stepped on the on any event of the tenants in the Dominican Republic, I was I felt that I was flying. And by the first time I was on 2017 and by the first speaker, I said, I’m going to be there. I don’t know how. I’m just going to be there, i don’t know how it’s going to happen. But since that moment and applying what we’ve been talking today is like, OK, so how can I be a voice to this. Then I started reading about TEDx behaving as a TEDx speaker, talking myself as a TEDx speaker, giving talks to anyone that will listen to. And then it just happened because I was behaving as it behaving as as if I had already accomplished it and. But my biggest accomplishment is, I don’t know, be able to wake up with a purpose every day, as I said before, I have a lot of goals, different goals, and I wouldn’t compare them because they have their own measure of success, but they’re just results. For me, success will be living the life that I always wanted to live, but I will only know that at the end of it.

I mean, I think to add to that and I I’ve known you for a short period of time, but I would think best by hearing you speak and understanding parts of your journey and realizing that you’re reading the secret, I would think understanding and living and walking in the rules of attraction, the law of attraction. And I think that you’re an epitome of that representation. I mean, to your that you said about your TEDx. You two years before you thinking about it the first time you heard it, you wanted to achieve it and then you started speaking like it, you started acting like it. And by doing that, you pretty much brought the laws of attraction to reality.


So I definitely appreciate that this is a time when I usually give my guest the opportunity to to ask me any questions that they may have. So the microphone is yours.

OK, what moves you?

What moves me? Essentially, it’s very similar to everybody that I’ve invited on my show and I look everybody I invited at my show. Pieces of puzzles that are pieces of myself. So for me, it’s like, what can I get from this person and what can I give to this person? And together, how can we help someone else? So this entire podcast is is a manifestation of understanding that the 1% or 2% or 3% or 10% of people out there need help. They need to understand certain things about business. They need to understand what this journey looks like and understand that everybody has an individual journey. And you’re not supposed to look at your journey and compare yourself to you, but look at you and say, hey, how did you do it? And see how that journey could help you continue in your journey. So that’s what moves me, Its is kind of like I get excited when I’m hearing, like, I got excited in this particular meeting because I’m hearing what you’ve done and I’m seeing your achievements. And I’m just like, this is really good stuff. This is stuff that people need to understand that if one person could do it, then a million people can do it. You just have to step out on faith or step out on the laws of attraction and just get to the achievement level that you want by doing small steps every single day.

Awesome, thank you very much. That actually answers the question beneath it that, which was “why do we connect?”

Yeah, yeah. I mean, yeah, I’m listening.

No, I’m just I’m very thankful for it. And the opportunity to get this moment to to to connect with you to come and have this beautiful conversation.

Yeah. And again, once I saw you speaking, I was just like, I can connect to you. I can relate to you. You’re in a hell of a journey. I want to see where you were and kind of did some research and talking to you kind of told me your story. But I know that this is the dawn, right. I mean, you’ve made a hell of achievements, but I know just by speaking to you like this is the tip of the iceberg. Right. And that goes back to the statement. You always see the tip of the iceberg, but under it there is way more below below sea level. And for you, I know that your journey is going to go on. Now, I’m looking forward to see what else you’re going to achieve next.

Me too. Thankyou.

Well, I mean, that’s a sentiment. I definitely appreciate you taking the time as a schedule man and giving a voice to our listeners something they could strive for, somebody they can reach out to and contact, by all means. But I appreciate it.

Thank you very much. My pleasure. Thank you.

All right, everyone.

Have a good one.

You have a good one too. S.A Grant over and out.

YouTube Google-Certified Consultant, Digital Marketing Expert, Director & Producer: Vianney Méndez AKA The YouTube Boss – S2E4 (#32)2021-01-27T14:27:57+00:00

Founder Of SEO National: Damon Burton AKA The SEO Beast Master – S2E3 (#31)

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Boss Uncaged Podcast Overview

“The first thing is, just start. So many people overthink everything. And then what happens is when you start, all that goes out the window anyway. So why don’t you just start? Like you can make the most perfect business plan. Doesn’t mean anything unless you actually start. So just start. And then equally important is not to stop because you’re going to run into some hurdles. It may take 10 years to hit a grand slam, but it doesn’t take 10 years to hit a home run. You can get to a sweet spot in less than 10 years. But if you’re willing to put in 10 years, you can really accomplish just about anything. So just be comfortable figuring it out as you go, and honestly, don’t listen to other people’s advice, including my own.”

In episode 3 of season 2, S.A. Grant interviews SEO Beast Master Damon Burton. On the surface, overnight success stories don’t always occur overnight. Damon’s 14-year journey towards success spans both ends of the success to failure spectrum.

Through this interview, learn how a forward-thinking 20-something, who taught himself HTML and bought his first domain after a school project, became a multi-million dollar morally-driven entrepreneur who focuses now on giving back.

Realizing the power of creating good content, he developed a platform to help clients understand SEO’s power on their website. Adding to his impressive list of credentials, Damon is also the author of Outrank: Your Guide to Making More Online By Showing Up Higher on Search Engines and Outranking Your Competition. Through his essays, he provides a 12-month outline to help spark content ideas and offer motivation for content writers.

“… here’s a good, you know, process, a mental approach to coming up with content that not only will attract the right audience, but solve their problems. But then, more importantly, is the thought process, like how do you come up with a better, more relevant outline on your own?”

Don’t miss a minute of this success-motivating episode covering topics such as:

  • The importance of creating a company through processes, not people
  • Hire staff for their passion, not their skills
  • Stop overthinking your idea and JUST START
  • How success has allowed him to give back


Just speak to your Alexa enabled device and say, ”Alexa Open Boss Uncaged.”

Also available on Apple Podcast, Spotify, iHeart Radio, Amazon, Google podcast, and many other popular podcasts apps.

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Boss Uncaged Podcast Transcript

S2E03 – Damon Burton.m4a – powered by Happy Scribe

Welcome welcome back to Boss Uncaged podcast. On today’s show, we have a special guest he goes by the name of Damon Burton, but I call him the SEO Beast Master. And once he starts talking, it tells you who he is and what he does. It’ll make perfect sense why i call him that. So, Damon, the floor is yours man. Give the introduction to who you are.

Thanks for having me, Chantelle. Yeah So, Damon Burton, I’ve been doing SEO for 14 years. I started a company called SEO International. We worked literally all across the board. I can tell you some funny stories in a minute, but, you know, worked on the high end with, like NBA teams, worked with multibillion dollar international real estate companies. And then on the other side of the spectrum, we still got our our first dozen mom and pop clients from 14 years ago, 14 years ago, still with us, married for 14 years as well, and got three kids. So and I have a beard

And a beard as part of your branding as well. Right.

It’s become it’s it’s like taking on a life of its own, for sure. So, you know, if the listeners can’t catch this on video behind me and my backdrop is a logo of my face with the beard. And it just like one day I, I just grew the beard out like I had the beard, but I looked very like Amish because I didn’t have the mustache thing going on and then one day I grew the mustache and I don’t know if I was lazy or what, but and then I was on a podcast and this was like two years ago and the person said something about my beard looking good. And I’m like, that was weird. And then I posted a picture on Facebook or something a couple days later, and then I just kept getting people commenting on my beard. Let’s just see where this goes. And it just took on a life of its own.

And then from that, you get brand equity.

Yeah. Yeah, that’s right.

So, I mean, just tell us a little bit about your business. I mean, to start with, like, the basics. I mean, how did how did you even get into SEO?

Yeah. So those that aren’t familiar with SEO, It stands for search engine optimization, the the abbreviated answer of what that is, is your goal is to have your website show up higher in search engines for words that you can monetize, but without paying for ads. So I got into it. My background was originally design. So me and my team, we still do a lot of design. We just do way more SEO and what happened was, I mean, how far back do you want me to take this?

I mean take it back to the roots.

So when I was in high school, you know, 20 something years ago, they didn’t have WordPress, they didn’t have Dreamweaver and they didn’t have Shopify in these builder programs and so I had to learn HTML by hand. But I tell you what, now that’s like the best thing ever, because when you use those programs, they don’t know if the thing looks ugly. They just do whatever you tell it to do. So it’s nice to go in there and manually override things. So I kind of picked up a little bit of HTML back then. And then when I went to college, there was a communications class and they said, hey, we’re going to learn some HTML as well. And so I said, sure I know a little bit. And what happened was that the teacher says, all right, we’re going to build a website and it has to have A, B and C, this criteria. And I got think and I’m going to spend a lot of freakin time on this this project and then at the end of semester, they’re just going to delete it off the school servers. So I thought, why don’t I ask if I can buy a domain and keep it? And so I built up this car enthusiast Web site because, of course, I’m a young 20 something male. So of course I’m into cars. And so I built like this car hobby site where I would showcase local cars that I would see. I’d be driving down Main Street or whatever, and I’d see somebody else. And it’s kind of like wave them down. And surprisingly, the majority of people pull over. And I keep these little sheets in my car and I’d say, hey, you know, I feature cars. Can you tell me a little bit about it? Kind of take a couple of pictures. And so I built, like this little profile website for cars. And and it ended up getting.. I ended up noticing that it was getting traffic. So then I said, OK, how do I make this better? And that’s when I got more into design. And then after it continued to grow, I said, how do I monetize this? And that’s when I got into marketing. And then I was the guy that did Web designs on the side that I’m sure a lot of people know, know somebody or do that themselves. And then the point where I went all in was my day job was contributing about half my income, but it was taken up 80 percent of my time. And my side hustle has taken taken up 20 percent of my time, but providing 40, 50 percent of my income. And so when I got to the point where I could. Cut off the dayjob, which would suck, losing half your income, but still pay my bills and free up that time, that seemed like a pretty good calculated risk. And so that’s when I made the jump and freeing up that time made that income back in two or three months. And the rest is history again. Here we are 14 years later, got a team of 20 and worked with some of those fans that I touched on earlier.

Nice, nice, nice. So i mean, back to the whole SEO beast master thing. And the reason why I deemed in this is it’s.. we Kind of of found each other through Facebook, kind of became like Facebook friends. So, you know, by default trough the Facebook, you know, trough the algorithm, things kind of pop up based upon what you like to see. So every time I would log into Facebook, like you’re still sort of popping up. And I was like, cool. And then I kept on, you know, you like this, would you like that? And then more information started popping up. And then I think your comedic side started kicking in right. And I started doing like the double headers, the triple play with the cartoon stuff. I mean, kind of like dive into that a little bit. I mean, most people think that when you’re talking about SEO is just keywords, but they don’t realize is a lot of creativity that goes into those keywords and finding the trends. So mind you touch it in a little bit.

Yes. So we can talk about some of the fun stuff and then some of the boring stuff, let’s get the boring stuff out of the way. So there’s SEO, obviously there’s a lot of moving parts, but if you really condense it down, it’s kind of what you touched on. It’s basically two categories. First category is what you do on your website. Second category is what you do externally to your website. So the stuff you do on your website, the first category is good content, good user experience. Does the website load quickly is it mobile friendly? Now, if you want to go like even deeper on that, you talk about keywords. Yeah, usually the stereotype of people that comes to mind when people talk about keywords is like stuffing keywords and also stuffing keywords into a little snippet that used to be called meta keywords. And what’s interesting is, is if you ever have an SEO guy say we need updated keywords, just run, because Google is on record as far back as 2009, over a decade ago, saying we don’t even look at those anymore. So it’s it’s not what you think anymore. It’s largely about building credibility. And so basically the short version of how you do that is you tackle category number one, which is make sure the website loads quickly, has good user experience, has good design. But then most of the gains actually comes from the ongoing process, which is the external credibility to other websites. Talk about you in the link to you and that comes through good content, good user experience, because as long as you solve problems and answer questions and provide a good product, then people are going to share your link and talk about your website. And maybe the last thing to talk about on this topic is you mentioned keywords. And so you have to really put in a lot of effort to figure out what you’re going to write about. So even before you write, you have to go do competitive analysis and keyword research and you have to really align what you offer with your buyer’s intent instead of just “i am gonna talk about this thing, because this thing is in my industry”, like, who cares? So you really have to these tools and depending on where this conversation goes, I can give the listener some free tools. But you have to really figure out what is your audience, what the hell do they want to know? Like, they don’t want that. They may want to buy your thing, but they don’t want to be sold. They want to come to the conclusion on their own that that will solve my problems. So how do you present creative, entertaining, problem solving content to get them in the door? Then they see your thing, then they buy because they trust you. So that’s that’s the boring thing, the fun that you talk about humor. Yeah. So sounds sounds really techie and to an extent it is. And you know, I wrote a book earlier this year and it was like the same thing. I was like, how do I write a book without boring the shit out of people on SEO? And so I started the book with stories about fun things that have happened throughout my career of SEO. But throughout it they underscore and emphasize the power in it. And so that’s what I try to do on social media is not come in there with a one, two, three steps and the boring things like you need to audit your website and you know, so I try to come in and be like, hey, here’s this cool thing that we accomplished and here’s how and share it in, like you said, a storied way. Or I try to show some personality because, you know, another thing, depending on how the conversation goes, is I get a lot of success and attraction through social proof and just giving away free answers and being personable and building trust with an audience. So that’s what I try to do, is just be like, hey, here’s the school thing and here’s a funny double headed picture. Me, half man, half woman, or whatever it is.

Or hugging to yourself. right?

Or hugging two Demons yeah.

Alight. I mean, good segue, you brought up your book. Got it in hand. Right. So I think one of the solid chapters I think is Chapter six, the content, how much and how often. And just looking through that concept, I mean, you pretty much have it an entire year’s worth of guidance on step by step, not necessarily a hand holder, but here is a topic and here’s a reason why to discuss it. So just dive into it a little bit like how did you come up with these 12 months worth of content?

Yeah. So essays talking about is there’s, you know, writing sucks, like for 90 percent of us out there, writing sucks, but at the same time we know we need to do it. And so years ago, I would say out of the 14 years running the company, I’d say maybe like, you know, 10 years ago we were the budget provider. And because what we would do is we’d say, OK, we bring a certain value per certain price point. But I’ve always been very morally driven. So obviously, yeah, that’d be awesome to make more money. By the time I didn’t feel like I brought enough value to justify having higher prices. And so in that time frame, what we would do is since we didn’t at the time, we didn’t have in-house copy writers and so we would talk to the customer and say, hey, you know, content’s really important. And here’s kind of like a game plan. You’re the expert in whatever you sell, like, go write the content and it would just never happen, which which is understandable because business owners are running businesses. And so then we said, all right, well, we’ll write it, but you tell us what to write about. Same problem. It just never happened. So then when I the first instance of that content that you’re talking about was born eight, 10 years ago, and it frickin sucked man to come up with that, because what we had to do is we had to say, OK, we can’t predict. We can’t proactively come up with content for every client right now because every client is going to be a different issue with different audiences. But can we come up with, like a general outline to help us get a head start? And so what we did is we mapped out like a 52 week content calendar, like this 12 month kind of thing that had recurring events. And the keyword is reoccurring because I didn’t want to have to have the team map out all these ideas and then throw it away at the end of the year. And so what the plan and what the outline in the book that you’re talking about is a general outline. It’s not going to be for everybody. There’s not going to be topic for everybody. There’s going to be topic for every month. But it should be able to give you like it should give you that light bulb where you go, OK, I get it. So here’s a good, you know, process a mental approach to to coming up with content that not only will attract the right audience, but solve their problems. But I can come up with content in a creative way. So so that chapter has two things. One is a very literal outline that can kind of give you a head start. But then more importantly is the thought process, like how do you come up with a better, more relevant outline on your own?

Gotcha. Gotcha. So, I mean, since we are on the topic of the book, I mean, obviously, to your point, writing a book, if anybody doesn’t know it sucks unless you love writing. alright. So how did you come up with the title like you did a two part thing? The title is Outrank and then obviously also some key words, driven inside. So How did you come up with the title of the book??

The the title took about… I sat on it for a while, I had a couple of ideas and I see which one would resonate. You know it’s tricky to find a balance between what do you think you should put versus.. For stereotypical reasons what would perform better whatever, whatever, whatever, whatever versus like passionately what you want to put. So I just kind of sat on it for a while and then the subtitle I wanted to kind of clearly communicate what they could get out of the book. And you know. The book covers really simplistic. It’s clean white space and it’s not like one of those puky kind of things. So I just.. In all things, I’m more leaning towards simplicity as as we grow and as I grow personally. And so I just kind of sat on it till I could find the right balance of what was me and what the book offered in a simplistic way.

Nice, Nice. So now that you have the book right, you have an agency and that agency looks like you have to hold your consultant and you’re doing some design work, what’s like the biggest hurdle you had to overcome to get to where you are?

Documenting processes is always the one that stands out because of how long it took. I’ve always been aware of the importance of documenting processes, but here’s the problem that I had. So when I was in..you know.. My company, I started from the ground up, never taken on funding. It was slowly add another person, like I would stretch myself on the team to to as far as we could before we had to grow out of necessity. And so it was a slow progression. But, you know. It worked awesome for me because I think throughout those years you learn certain things that you like and don’t like and how to approach business, and I was able to fine tune the business and have it grow in a way that I wanted it to grow.So, you know, the part about scaling and documenting processes was when we were going through some of those those growing pain eras, it was probably about year four in the agency. I had processes on some on a spreadsheet and some in my head and some wherever else. And I had a couple of things happen, like all within a short time frame that really underscored the importance of documenting processes. So what those things were was one was I had a venture capital company come to me and say, hey, we’re buying your friend’s company. So my friend kind of made the intro and sort of buying your friend’s company, their marketing agency, but they don’t do SEO. It’d be really attractive if we could kind of lump you guys together. And then now we got what he does and then and then as well. So I ended up declining. I went to a meeting but declined the negotiations because it just didn’t feel right. But when we were in there, I learned that if you ever exit your company, the buyer wants to know where the where the fire is so they can pour more fuel on it. How do they just throw more money at sales and then they want to take the keys and run. So that was the first thing you have to have turnkey processes. But while that happened within a couple of weeks, I was also listening to two audiobooks. One was four hour work week and one was emay through visited. So a lot of people will be familiar with four hour work week. Now, I didn’t take away like a ton of my head didn’t explode or in the book because a lot of stuff I started with. But the main thing I took away was why don’t I have I don’t I don’t i scale. I don’t have more people. And so at the time, I had maybe two VAs and then within, I don’t know, two or three months I had like five or six team members and so double, triple and just started adding more and more and more people. They couldn’t do that until what is presented in the other book emay through visited. So emay though visited is about make a company dependent on processes and not people. And so then the combination of the venture capital thing and Emay through visited, I had to tackle that to get to the scaling with with four hour work week. And so at that point, I started documenting processes. And when I documented it took it was like an hour or two every other day for about a year. It was a long freakin time. And the reason why it took so long is because I other than having to make adjustments as time went on, I never wanted to do it again. I wanted to just knock it out of the park, make sure as long as I had an employee that could read and follow directions, like they couldn’t screw it up. And so I went through and recreated and manually, personally did every single conceivable task that I could think of that our company could ever do. And so I documented how to audit a website to document it, how to launch a new design like I documented customer touch points on day one. Welcome them and send them an email that says this and on week two have another team member sent them an email. It says this. Absolutely. Everything is just perfectly streamlined now. And so now it’s awesome because I can just go in and push a button and kick out two hundred tasks to twenty different team members in 50 seconds and guaranteed quality control, good user engagement. And so it was it it sucked in that moment, but I knew it would be worth it.

Yes. I mean you bring up a really solid point because I mean, even in my agency, my business, that I’m going through that phase right now to where I am. Hiring people, right, we have PAs, we have VAs, we have somebody, we have a million people, do million different things, but I’m spending more time in developing our project management side of my strategy. And so to your point. When you’re documenting these tasks, right, you’re like taking small bites of bigger pieces or you’re just literally going linear, step one log in step to do this, step three, step for step five and then you get to twenty five steps..

Yep as granular as possible because what happens is if you like you as a business owner or something may come to you intuitively or it may seem like common sense. So in your mind, it steps one through five and that’s it. But in between there, there’s these gray areas where the other person doesn’t have the experience that you do. They don’t make the assumptions that you do. And so then instead of five steps, really, there’s 20 potential steps and they’re going to. So you’ve got a difference of 15 action items and they’re probably going to make the right assumptions on five of them. But those other 10, they’re either not even going to see him or they’re ready for lunch time. And so they’re going to they’re going to miss those super tiny things. So I went as granular as possible. And then that also improved the quality control because I don’t want to babysit my team. I want absolutely nothing to do with micromanaging. And so when I fire off a task like. Hit the ground running, guys, but if you need me, I am one hundred percent here, but as long as you can read directions, read and follow directions, you shouldn’t need me. And so I went as granular as possible to to maintain productivity and forward momentum and quality control and, you know, just. Yeah.

Yeah, yeah. I mean, I think I think we went off task, but I think this is really a good segment for anybody to own a business, because a lot of times business owners, they’re always chasing the to dos, what to do next. Is it complete? Is this employee doing what they need to do? But to your point, I mean, the reason why you are where you are is that you have turnkey systems in place that at any drop of a dime, you can kind of take it that you’re documented in the past where it’s online. You can send someone to a portal somewhere. They can review it and then they can kind of hit the checkboxes and continue from there. Is that.

Yeah, exactly. We use a platform called insightly. There’s a bunch of other ones. There’s there’s one new one that’s like taking a lot of market share called click up. They all have pros and cons. But yeah, I mean, for the most part you can document there’s a bazillion a lot of people use base camp. A lot of people use Trello. Yeah. So just find out what works for you. But, you know, it’s interesting. So two things come to mind on that topic is, you know, I have one client that he has.. It’s just in his personality to want to see everything that comes in and out the door of the company, and so I was talking to his assistant and his assistant was saying that. Because I was calling out the client, I was like, look, you’re you’re not getting back promptly, which is slowing down what we can do, which is slowing down your return on your investment. And so, you know, we’ve been working together a long time and so I could comfortably bring that to him in a polite way. And when I was talking to his assistant about it, she’s like, oh, yeah, he’s getting behind because he has our emails hooked to his email to and so on emails. He sees everybody’s emails. And, you know, I didn’t I didn’t dive into that conversation with her on that. But when she said that, I’m thinking what a massive waste of time and what a massive added layer of stress. So, you know, if that’s you, you know, the reality is you have other and I mean, it’s very, very literally and with all due respect, you got something else going on that’s causing your interest to maintain that control. You need to address that and get rid of that control issue. There’s something else I don’t remember what it is . I’ll come back when i remember it.

You know, I think I think I mean, this is all solid points. And this is I mean, this is what the development of this podcast is really about. It’s like really diving into, like, global issues of business owners and solutions in place. I mean, obviously, we’re talking about a SEO which you dove into a space that I couldn’t just let go this past. Right. So what we always hear about the 20 years, it takes someone to become a success that always seems to be like overnight success. Like you just popped up yesterday. How long did it take to get to where you are right now with your systems in place, which are name recognition and you’re on Forbes as well. So how did you how long it took to get there?

It went in phases. So I actually really like talking about this topic because there’s one thing that I find really powerful to talk about, and that is to be uncomfortable with the unknown. And what I mean by that is I don’t don’t get ahead of yourself and pick a path because you feel like you need to pick a path and we can talk about social media wins and stuff like that, like you talked about where things are glorified. But I’ll come back to that in a minute.

But you I think it’s way more damaging to stress out and pick a path because you see other people winning. They might be like one step ahead of you or two steps ahead of you or 20 steps ahead of you. And so you’re like, crap, I’m 30 and 40, I’m 50, I’m 18 and whatever. And my friends, my colleagues, they’re the same age, give or take here and there. And I feel like they’re so far ahead of me.

Who gives a shit? Because here’s here’s what happens. Like, I get that it’s it’s a natural thing, but you need to take a step back and realize it’s a natural thing and then just acknowledge and go, oh, that’s a natural thing. OK, now I see that now I can chill out because what happens is if you pick a path that you are not committed to, you’re going to hate your life in 10 years and you’re going to throw it away and you’re going to feel like you wasted all this time, you’re going to be even more miserable. And so I would way rather take delayed gratification, figure it out as I go, and then be one hundred percent solid on where you’re at, even if it took longer to get there. So like one one metaphor that I give is date your jobs or date your career.

And so when I was going through my jobs, I’ll give you some examples, like my first job as I was a janitor at Junior High when I was 16 years old. And what I learned from that job was that it was technically a government job because it was at a school. And so I would work Monday through Friday. I had all weekends off at all holidays off. And so that taught me like this. This is cool to have a right balance right at the time when I was 16. So I had that job now 16, 17. So I would get off at school at two thirty. I’d go do the janitor thing from like three thirty seven thirty. So I still had nights off, more or less had all weekends off and all holidays off. And so I was like, this is cool to be able to do everything. I can still do everything I can. I’m not working a graveyard and being super tired at school the next day. And on a funny note, like to this day when I go and put a garbage bag in my kitchen, I do this little flip tie, poke a hole in the back thing that I learned from doing the job as a janitor, you know, so I took that, moved on to the next job. The second job was I worked at Michaels Arts and Crafts. I was just an everyday dude that worked on the floor and I just gave it my all. You know, it’s not like you’re doing brain surgery or anything dramatic, but I just really committed to just doing a decent job of the little stuff. And what happened was at 17 years old, I was asked to be an assistant manager. And so the lady her name’s Christy. Christy and I are still friends 20 years later and what happened was Christy hired me. She was she was offered she was an assistant manager. She was offered a manager manager job and then said, hey, we’re gonna open up this new store. It’s like two hours north. You want to come with me? And I’m like, hell, yeah, but wait a second. I’m seventeen and I live at home so so I couldn’t take this job. But as luck would have it a couple of weeks later, my family was moving north. And so I ended up being about half an hour away from this place. So I said, hey, I think I can actually do this. Is a job still on the table? And she said, yeah. And so she gave me an opportunity to go be an assistant manager at 17. And I remember closing the till on Christmas Eve and I remember how much money it was now, but I’m thinking this is not some seventeen. And I got I mean it was like fifty, eighty, one hundred grand in cash and sales in that day. And just the amount of responsibility that I had was really empowering. And so I took that one out of the next thing I went on, next thing I went on, the next thing. So I got all these stories about just really mediocre average jobs that I took something away from and applied it to the next thing, which as we talked about my car enthusiast website, I took what I learned from that, applied it to the next thing, next thing. I think until I had, like, this perfect opportunity in SEO land where I could, quote unquote, marry that career after dating so many others. So, I mean, that’s one answer. One answer that I’ll take a pause and run wherever you want from that.

No, no. I think I think it’s definitely solid. I mean, in that you found your niche, right? You always hear people that are diversified and but they started with a particular niche. So you have a design background, you have some coding in there, and you kind of hopped around a couple of different jobs. So then you dove into this SEO niche, which is restrike. I mean, but you’re still using everything else that you have in their arsenal as well. You just disguising it under SEO. But you have an opportunity once you get in that front door that you can present all your other services.

Yeah, yeah. I think there’s some added value to that. I definitely stay in my lane. I never wanted to be an agency owner says they do it all and then it’s kind of mediocre at all of it. And that’s really paid off well for us because usually by the time I don’t have to go do outbound sales, I’ve never had a sales team. I’ve never you know, we’re a marketing company. We’ve never paid for marketing. And so by the time that people come to us, they’re either referred from a client that’s had good success or referred from somebody that just sees the social proof and trusts what we put out there. And so usually by the time somebody comes to us, they’re just like, hey, let’s go on one time date, right? You’re the right guy. Take my money. So there’s a lot of value in social proof. And to kind of come full circle to what when you brought this topic up, we talked about how social media kind of glorifies wins and things take ten or twenty years. That’s a huge problem with social media. I think that entrepreneurs should celebrate their wins. And I don’t fault I don’t fault the ones that are just only show the winners in the highlight reel. It’s like I get it. But like, if you go follow what I posted last week, I posted about losing two clients. And so I think there’s a lot of value in being transparent and. Honestly, the ones the times when I say are the sucky thing happened is probably when I get more engagement because people are like, oh, that person’s real, or I can relate and you become much more relatable if you don’t just get out there and humble, brag about every freakin thing. So. With those super long answers, the short answer to how long it took me to get here, I would say year four was a good spot, year four or five down there, because when I first started company, I was early twenties. And, you know, I a while ago, I said it was just cool to, like, go through that process and evolve, even though it may have been slower than other other methods. But it was cool just being self-employed for a year or two and being in my twenties and drinking a beer at 10:00 a.m. because I was in it. and I was in my mid 20s, you know, and so it was cool to go through those phases and look back on those and remember and and see how far I’ve come. So year four, four-ish stands out. And then your ten-ish is probably where, you know, most people would look at my life and say, you’ve accomplished respectable things, but I don’t I don’t ever compare anybody to what I like. I’m in this for myself, like I my own motivation, I my own competition. So you talked about writing for Forbes and this and that. Like it’s just another day. Like, I don’t even notice those things until, like, every day I don’t wake up and go, I’ve done these cool things just like what more can I do today? Because it’s just what I motivates myself.

Nice,Nice definitely. So. I mean, so collectively. So where are you now? Are you at the 10, 15, 20 year mark?

Yeah, I started the company in February 2007, so I’m 14 ish.

Nice, nice, nice. So what’s one thing that you would be able to do differently if you could do it all over again to get you to where you are a lot faster?

I would have done the documented processes quicker and scaled quicker. I wouldn’t have changed. I wouldn’t change a single thing or how I approach things. I would have just maybe done that thing a little bit sooner had I realized better. I understood the value and I was aware of the value, but I didn’t understand it. And so I would have done the same things just slightly quicker.

So I mean, with that, I mean, this is talk about like we’re turning to investment. We don’t have to disclose numbers. So let’s say 10 years ago before you had your documents in place, you were at X amount per annual. Fast forward 10 years later or seven years later, you have these systems in place. What’s the hold of that return of investment from then until now? It’s a 10 X, is it five, six X?

I can give you a general like general examples and then why I don’t actually give you a specific story, too. So when we finish documenting processes, I had huge international company that was referred to us that they wanted a contract that ended up being about 10 grand a month. And I couldn’t I couldn’t like I said, I’m very morally driven, so I couldn’t have bid on that if I didn’t think we could deliver. And that opportunity to bid came within like a month after we finished all that. And so it’s perfect timing. And let’s say I was one of those shady guys that was just, you know, I just want the money and we’ll figure it out later. Let’s say I did that we would have failed miserably, which would have been a huge impact on our reputation. And that client has since sent half a dozen other referrals and we wouldn’t have had those. So, you know, one very specific example is ten grand a month, one hundred nine thousand dollars a year. But if I go back before that, it was probably like year one or two. Like I said, it was just cool to be self-employed. So, you know, I went from 50 grand to one hundred grand, basically like a one man show. And then years two through four, it was averaging probably one hundred something grand and went up to two to three hundred grand. And then then we were probably at half a million for a few years and just kind of kept on going.

like, what in the hell is going on? And then we went out to this racetrack and I threw him in a race car with a professional drifting driver. And like, he still talks about it to this day. So, like, that’s just my thing. I mean, a couple of years ago, I, I paid off all the student lunch debt for all the Title one schools in the county, which are like low income schools. The money’s awesome. But but the the freedom that it gives you, I don’t I don’t look at my money as like, hey, you know, I’m financially rich or whatever you want to say. But but I do look at it like. I like having that stability and now that I now that I know my bases are covered, what else can I do? And so it’s it’s really fun to be able to kind of gift experiences to other people. and like, my wife is going on a girls trip with some friends in two weeks and she’s like, I want my one friend to go. And her one friend just happened to come over that week. And I said, Hey, do you want to go? She’s like, I can’t afford it. And I was like, do you want to go? You know? And so Damn it S.A, I don’t know why you got me on this, but this is getting me in the feels.

it’s all part of podcasting. you got got to dig deep, right? I mean, I love it because, I mean, obviously, I we can sit here and talk about SEO, we talk about business all day. But I mean, this is the test of who you are, what kind of business person you are, your life behind the scenes. And I think that anybody that has a human factor to them could definitely relate to your messaging and they want to be where your shoes are. I mean, you hear about the stories of people going to supermarkets and the person in front of them are short and they have opportunity to then go ahead and pay for their groceries. So you’re paying it forward not just with your education, not just with your information, but also with your heart. So I think that’s a Win-Win situation across the board and it’s a testament to who you are. Yeah, yeah. I appreciate that. Yeah. When I was younger, you know, I didn’t have a lot of things. It’s not like a sob story or anything, but I never had things, you know. And so that’s that’s why I ended up paying off the school lunch debt because I was a beneficiary of those those free and discounted meals. And that was always something that I could appreciate in the mornings going to school. And so, like, when I give, I try to give in ways that I can see the impact, because that’s what makes me feel good. You know, call me selfish, but like, I want to feel good in what I do. So, um, so it’s always fun to see people go through. I couldn’t I would bet you I’m probably close to a dozen people, but I was they’ve never been on an airplane and never been to the beach. I’ve probably flown a dozen people that have never been on an airplane, never been to the beach, on an airplane, to the beach, because it’s just it’s just freaking awesome seeing people light up.

Yeah, definitely. So it’s I mean, you kind of brought your family into a little bit. So, I mean, how do you juggle your work life with your family life? I mean, I think you have three kids. Is it? or two kids?

Yeah. Yeah, I got two boys and a daughter. Yeah. It’s so that’s kind of what we touched on before, like growing up and not really having a lot like I wanted I wanted stability for my family. So I always knew I’d be like family man. And so that’s that’s when I kind of grinded it out in my earlier years because I didn’t want to grind it out so much when I had kids and I certainly still grind it out more than the average person, but it’s very balanced and so, like, you know, I’m changing my my schedule now. So I kind of answer two ways. The way it’s historically been for the last 14 years is is I’d get up like five a.m. and I’m not a morning person, but I like getting a head start on the world. And I also felt like by the time we had kids, you know, the kids go to bed at a wildly different times. And so I felt like if I tried to say, all right, I’m going to get in my two extra hours at nine p.m. or 10:00 p.m., it just would never happen because sometimes the kids don’t go to bed until 11:30. So I felt like waking up earlier was better for me because I would get a head start on the day it set the forward momentum, set the positive mindset for the day and then like my kids are always going to be asleep at that time. So I didn’t feel like I was losing out on a potential time with them, but I haven’t done that for long enough. Now my body is finally saying, all right, you know, you’re a night person. Let’s you’ve you’ve earned this. Let’s switch it up a little bit. And it’s been really interesting. And when I say switching this up, I, I mean, very recently, like with the last two weeks. And so I’ve been I just threw my alarm clock out the window, basically, and I’m going to bed whenever and then just sleeping in until whatever. I usually wake up around seven thirty eight thirty anyways because kids. But you know, before it would be like try to go to bed at nine thirty ten half the time that was really like ten thirty eleven and still get up at five. And then lately like in the last, in the last week you know with Halloween and we did a family Halloween party and then my kids about other things like birthday parties to go to and so I’ve had a couple of late nights and two nights in a row. I went to bed at 3:00 AM and I got up at eight and I was certainly tired for a little bit. I felt way better than the night I tried to go to bed at ten and wake up at five. So I guess that’s kind of the same thing we’re talking about earlier. Just be OK with the unknown and figure it out until you find what’s right for you. So right now I’m switching it up and going more towards nights and you know, the kids in the morning, I can still hang out with them for thirty or forty minutes where they go to school. But but then I can hang out with them still in the evening. I call today at five and so I can still call it a day at five. But now when they go to bed, then I can hang out and get an extra hour or two. In our office phones shut off at five. I don’t work weekends, very rarely, only time I work weekends is as if the kids fall asleep and like, I can’t just sit there and watch TV, so I’ll go do extra work. And kind of on the same note, I’m very protective of my private time, so I don’t give my clients my cell phone number. I don’t have messenger on my phone, I don’t have emails on my phone. And so when I check out, I try to check out.

That’s nice. I mean, I think there are two points. I mean, one is it’s just diving into like I think I seen a post. I think it was like a Saturday night. It was like ten o’clock. I think you were with the kids at, like, skateboard park or something.

Yeah, yeah, yeah, yeah, yeah.

Yes. To your point, I mean, it’s really cool, but, you know, obviously it was like late at night, it was like ten, eleven o’clock at our time. So I guess you guys are what Central Time or is it..?

Yeah Mount Yeah.

Mount time. You are like couple hours behind us. The other point is like you kind of dove into your morning habits a little bit. So what are your usual morning routines or good morning habits?

It’s a it’s a funny answer because I am so process routine driven, but I can suck on my own. So what happened was I used to have a really good routine, but three years ago I got an autoimmune condition and it just totally threw me out of my my routine. And I haven’t been able to. That’s that’s kind of why I’m experimenting now. So I get back into the routine when I did when I was really good about like a very structured routine. It was it was like a five stretch, do some light workout stuff for twenty minutes and then do a legit workout for thirty or forty minutes, shower by then it’s like six, six thirty work for an hour before the kids wake up, spend an hour with them. If it’s the summertime and it’s decent weather, then I’d walk the kids to school, but now it’s getting colder, then I’ll just drive them and then come back and then I’d work until, until three thirty when the kids would get home, take 20, 30 minutes off, hang out with kids for a minute and then and then just go squeeze in one more hour and then a call the day at five. So I used to really do the workouts in the morning. And you know, for me like I either I have to do my workouts in the morning or it just doesn’t happen. And so that’s always been hard because I don’t want to work out in the morning, but if I don’t, it doesn’t happen. So I’m trying to figure that one out.

Got it. So as usual what you wake up like around you say 5:30 or 7:30 somewhere as your usual…

Well, prior to two weeks ago I was always 5:30. In the last two weeks it’s more like 7:30 yeah.

Cool. So what do you see yourself in your company in twenty years?

I will be long gone. you know, it’s interesting because I’ve had we’ve got to a point where, you know, I really want to spend time. My oldest kid is nine and I really want to spend even more time with them while I can. And so part it’s a hard thing I’m trying to figure out, like part of me. I absolutely love what I do. I still have my team, so I’m really having a hard time deciding, like, OK, do I hire do I keep the business and hire somebody to replace me? And then I check out for five or 10 years and spend that time with my kids and just, you know, loosely manage the company but still have it or do I get out, do I exit and then figure out something in five, 10 years? So I don’t I don’t know. But like I said earlier, I’m OK not knowing, you know, I’ll figure out what’s right when the time is right.

So I think. Lets just goes back to a little bit earlier. You were talking about tools and software. What tools would you recommend or tools that you use on a day to day basis? You would not be able to do what you do without.

I use my team, the way we manage our projects is in a serum calledinsightly, so that’s super valuable.

I personally use.. I have a Mac and an iPhone, and so I use an app called “THINGS” and Things Will Connect. It’s task manager that connects from your phone to your to your laptop. And so what’s nice about this is like, you know, how you’re like sitting in bed at night and you’re like, oh, I got to remember this thing. I got to understand, like, I just punch it in my phone so I can forget about it, clear my mind. And then when I wake up, it’s like right on my desktop. So “THINGS” is huge for me because throughout the day, like, I’ll just throw things in there all the freakin time and then I can clear up my mental bandwidth. So things is important. I don’t have anything. It’s like rocket science or super amazing. I think it’s just how you use the tools and how to maximize all my team. So a team of twenty, half of them are in the states have more overseas and and we just simply escape. So I think it’s just finding the right processes that you can use. That’s right. For you guys.

I think we obviously share I mean, now that I’ve talked to, is the first time for our viewers and I think you and I have actually had a physical conversation. It’s kind of like just text or chat or the social media that it’s the commonality is i am Candy right, I mean, like, my team is the same thing. We’re about 15, 16 and maybe about 30 percent of US. The other 70 percent is completely overseas. And if you kinda just dive into that a little bit. And I got my own philosophy of why I like having a mixed team between national and international. What’s your your purpose behind having a dual team?

Well, I mean, it’s kind of evolved. When I first got the team, It was obviously economics because overseas is is more cost effective. But when I realized the ability to scale with quality controls or documenting processes is just as a business owner just makes sense. And so what I did is I balanced it for economics and quality control. But after I give you this brief example, we can go into a whole bunch of other stuff about the overseas team. But so what I do now is, is I have everything that we do at scale with the overseas team and then I have the stateside team manage quality control because there’s like little tiny nuances that are different and cultural and social understandings. And so we can we’ve had amazing copywriters overseas, but there’s always just like one little thing that stands out. And so we we all the copywriters now are state side because the it made more sense to pay more to have better streamlined quality control than to have to always look for those one weird little things that came from the otherwise good writing. But then I’ve really I’ve really found out the sweet spot and how to manage a remote team. So what’s interesting, before this year, my longest employee has been with me for 12 years. I’ve never had an employee quit. I’ve certainly had to let some go, but I’ve never had an employee quit and I’ve never met any of them. And so but this year was the first year I met the team overseas and I still haven’t met anybody in the States and I would put the loyalty of my team up against anybody. I mean, to to underscore that I’ve had two of them ask me to be a godfather. I’ve had another one, which is a couple that have.. The husband or wife or both on the team. They asked me to be in their wedding, but at the time my wife was pregnant with our daughter and so I didn’t want to fly halfway across the world and leave her. And so I said, hey, I super appreciate it. I just don’t think I can make it happen. And so we joked about like a life size cardboard cutout and they got a life size cardboard cutout. So, I mean, it sounds hilarious because here here I am, like the six foot tall white dude towering over like five and a half foot Filipinos. And I’m just like this cardboard guy in a real freaking wedding line. But when you look past how hilarious that is, like the the emotional commitment that they made that we made to each other to be able to even consider that. I mean, that says a lot. So I really kind of at now nowadays, I don’t have it’s not about economics necessarily, but certainly a business advantage. But most time when we add new team members, it’s because we’ve grown enough. And then somebody else on the team says, hey, I know I know somebody that can solve this pain point for us. And then they just kind of a reform.

So words of wisdom. Just say I’m a new entrepreneur, I’m stepping onto the scene and I want to step into your market space. What words of wisdom would you give to me to help me grow and scale?

A couple of things come to mind. The first thing is just start. So many people overthink everything. And then what happens is when you start all that goes out the window anyway. So why don’t you just start like you can make the most perfect business plan doesn’t mean anything unless you actually start. So just start. And then equally important is not to stop because you’re going to run into some hurdles. And just like you talked about, it takes 10 years, 20 years or whatever. And I don’t want people I remember one time I made a post on LinkedIn and it was about kind of like you ask, like, how long would it take to get to these certain points? So I kind of talked about my journey and I must have made a comment specifically about 10 years, because that started a couple of months and somebody else that I engage with on LinkedIn said something in her comments, she’s like, I appreciate your support. And man, I remember you made this post saying it took 10 years and I was so discouraged. And so what I told her was. It may take 10 years to hit a grand slam, but it doesn’t take 10 years to hit a home run like you can get to a sweet spot in a way less than 10 years. But if you’re willing to put in 10 years, you can really accomplish just about anything. So just be comfortable figuring it out as you go. And honestly, don’t listen to other people’s advice, including my own.

Just get out there and do it. Yeah, great. Great. So, I mean, how could people I mean, you’re you’re a big Web guy, right? So, I mean, what’s your social profiles, your website, Instagram, Facebook account. .

So I’m mostly active on Facebook and LinkedIn. You signed up by my name D-A-M-O-N B-U-R-T-O-N and I am on Instagram and Twitter, but it’s more like repurpose content, so I just share little bits and stuff. It’s not so much me, me, but if you want to check out some of the blogging stuff I do about entrepreneurism, you can check out Damonburton.Com and then the book that you held up, if you want physical copies on Amazon or have free PDFs at freeseobook.com.

So we’re going to go to the bonus round. This is a question that I usually asks everybody just because the answers are always so uniquely different and the reasons behind them are always going to be completely unique as well. You could spend twenty four hours in one day with anybody dead or alive. Who would it be and why?

My wife, lover, we’ve been together for 16 years and she’s my best friend.

This is so crazy. I literally just had another podcast like maybe two or three days ago, Asked them the same question and answered with the same. And I was like, you’re definitely not going to be able to sleep on the couch ever again. Like, hands down. It’s never going to happen.

People say, i am OK, say all these these people like, you know, people that are dead and gone. Right. And someone says their wife. That’s just the justice to humanity as well.

I’m super proud of her lately. So we’ve been married for 14 years and together 16. And I’ve never not been in love with her. And, you know, it’s a bonus that she’s super hot, but, you know, she’s just the most innocent person. And and she’s really grown a lot in the last couple of weeks too just trying to figure out who she is as an individual. And and so it’s been really cool to see her grow.

Nice. Perfect. So bonus question wise, if money wasn’t a factor, would you still be doing exactly what you’re doing right now?

Yeah, yes and no. Like, it’s hard to answer because money is not what keeps me in it. But in my younger days, it was certainly an incentive. So I think if I didn’t go through that, then I then I don’t know that I would be here. So there was a quote. I think it was Jim Carrey a while back. And he said something like, I I hope everybody finds success. So they realize that it’s not the answer and you you have to figure that out on your own. You have to go through that on your own. Everybody, all they can say money doesn’t solve everything. Everybody can say, I have a mansion, but it doesn’t make me happy. But I can tell you have all that stuff and feel at yourself like you can’t really change who you are or better understand who you are. So I don’t know. I think I’d probably I would hopefully have found some success in some other capacity and then ended up taking a similar journey where I’m happy with where I’m at, where I can start to give back. So I think I would have the same mental processes, but I don’t know what I’d be doing.

Nice . So this is the part of the of the podcast where I pretty much give the microphone to my interviewee and you know what good questions you may have for me?

Man.. This one, you’re putting me on the spot here. Well, I don’t know. We need to break this into a two part question. So the first the first question is, you need to bring me up to speed. What’s your journey? So I better understand so I can ask you a good question.

So my journey similar to yours in the sense that I started off with graphic design. It was my first degree. And then after that, I got into Web design and multimedia and then I had a fork in the road where I got into financial services, got into it more so wealth management, series six, insurances and everything kind of came full circle at that point. At that point, I kind of felt like I had more of the business intunity behind the scenes and I had the creative. And that’s when I kind of was like 50% analytical, 50% creative. And at that point in time, I came together and became more of a universal consultant at that point.

You know, it’s interesting you say that you’re kind of the half left brain, right brain kind of thing, because I think that’s one of my superpowers, too, is because you have to be able to translate. Right, because your customers are like, I want this thing, but they don’t know that that thing means you have to, like, dissect this completely unrelated thing. And so I think that’s it’s a very rare like I don’t as much as I would be awesome to find more people like you. It just would you agree that it just never happened. So when I hire out my talent, I hire based on individual skill sets. I would love unicorns, but I realize that they’re pretty few and far between.

Exactly. I mean, to your point, it’s it took me a while to realize what i am. I started isolating people based upon what they want to do versus what I want them to do. So when I’m looking for somebody, yeah. Somebody may say, hey, I can do this, I’m OK, you can do this. This is what I’m going to pay you for. But what is it that you really want to do.

You’re the first person. I know other people think that you’re the first person that I’ve heard say that. And I say the same thing when I go another podcast is so what I do is I’ll hire, I’ll find the the job based on skill set that I can find a million web designers, but I can’t find a million web designers that I feel like I can trust, that I can feel like will adopt the company culture. And so I will I will find that the first round of job candidates based on skill set. But I’ll hire based on emotions. Yeah. And I’ll ask him the same thing. I’m like, what? I’ll say, what are you good at and what do you like doing. Those are two different questions. So then I’ll say, OK, well you know, if you like doing B but you just want a job for A, I have enough demand for A and then let’s see how we can migrate you over time over to B though, because and I think that’s a big part of my team loyalties because I don’t just make him do crap that they can do, but they hate doing know. I try and find the balance of how can they contribute to the company, but also feel like they are getting personal growth out of it as well.

Yeah, I mean, give you an example of that. one VA that I was working with, and he was very studious in his work and so I just kind of, you know, I do a lot of research and I just looked them up online, seen his background a little bit. And like, you’re a like php developer. Why the hell are you doing VA work. And so it kind of converted from him doing VA work into more web development, which is what he wants to do in the first place so it was kind of like, I don’t even know why the hell are you promoted VA when you’re a developer and if you’re a developer, you are a developer.

Because he needed a job

Yeah, yeah, yeah, yeah. Definitely. So I mean, I definitely appreciate you taking the time and I mean, I think it’s a great episode. To your point, we had a lot of highs and lows. Like this episode was like life itself was like highs and lows, some emotional roller coasters and some technology, a little bit of information, a little bit of who you are. And I just want to say thank you for being a guest on the show.

Yeah, thanks. S.A I appreciate it.

Appreciate it.

Founder Of SEO National: Damon Burton AKA The SEO Beast Master – S2E3 (#31)2021-01-26T02:35:08+00:00

Creative Producer and Owner at RedHawt Creative: Heather Dellapi aka “The Free Spirited Boss” – S1E10 (#10)

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“Big giant mistakes like that’s part of the deal is you make stupid mistakes. You can really jack up your life. You can jack up your career. But if you are humble and are willing to serve, serve God serve people. Then you will rise to the top.” – Heather Dellapi

Welcome to Boss Uncaged Podcast. On today’s show, we have Heather Dellapi aka the Free Spirited Boss Heather is an event producer and owner at Red Hot creative. Today we discuss her journey to success, overcoming life hurdles, and her optimistic views. No more spoilers. Let’s jump right into the show the free-spirited boss Heather Dellapi.


Boss Uncaged Podcast Transcript

S1E10 – Creative Producer and Owner at RedHawt Creative: Heather Dellapi aka “The Free Spirited Boss” – S1E10 – powered by Happy Scribe

Big giant mistakes like that’s part of the deal is you make stupid mistakes, you can really jack up your life, you can jack up your career. But if you are humble and are willing to serve, serve God, serve people, then you will rise to the top.

Boss Uncaged is a bi weekly podcast that releases the origin stories of business owners as they become Uncaged Trailblazers, Unconventional Thinkers, Untethered Trendsetters and Unstoppable Tycoons. We always hear about overnight success stories, never knowing that it took 20 years to become a reality. Our host S. A. Grant conducts narrative accounts through the voices and stories behind uncaged bosses in each episode, guest from a wide range of backgrounds sharing diverse business insights.Learn how to release your primal success through words of wisdom from inspirational entrepreneurs and industry experts as they depict who they are, how they juggle their work life with family life, their successful habits, business expertise, tools and tips of their trade release. The Uncaged Boss Beast in you welcome our host S. A. Grant.

Welcome to Boss Uncaged podcast. On today’s show, we have Heather Dellapi aka the free spirited boss .Heather is an event producer and owner at RedHot Creative. Today, we discuss her journey to success, overcoming life hurdles and her optimistic views. No more spoilers. Let’s jump right into the show. The free spirited boss, Heather Telopea. Hey, Heather, how are you doing?

Fantastic.How are you?

I’m doing great. Thanks for taking the time to come on the podcast today.

My pleasure.

Today the first question is just so people understand who you are. Give us three words to describe yourself.

Easygoing, productive, joyful,

OK.How do you utilize those three things on your day to day?

Easygoing. I try to go with the flow and not let things shake me up productive on Sunday nights. I make my schedule for the week and but I have to do and do a brain dump of all the things that are important for that week that need to be accomplished. And then I organize my time based on that week. And by and large, I get a lot done in a week because I’ve allocated the time and joyful because I’ve done the nine to five where like, you’re working your butt off all of the time and I’ve also now I’m in the other side of that where I work for myself and I do what I want. And most all of the time I am enjoying what I want to do and I’m not doing a whole lot of what I don’t want to do. Don’t get me wrong, there are times that I don’t feel like going down to the basement to do a hard cardio workout, but I do it anyway, and I guess that goes back to the productive things. So, yeah, those are the three things.

So I guess you gave a really good description of why I’m naming this podcast The Free Spirited Boss. Right? I just defined it in less than 60 seconds.

All right. We’re done here. Thank you.Good night, everybody.

Thank you. Thanks. Appreciate it.

Thanks for playing.

So let’s get into it. I mean, who are you?

My name is Heather Dellapi. I am a film producer and I own my own company called Red Hot Creative. I’m based here in Atlanta, Georgia. The bulk of my work as an event producer is with corporate theater. So like if a corporation is going to have their sales meeting, I’m responsible for making sure that all of the lights and the sound and the videos all come in. They all go up, they all play at the right time. I make sure that the corporations key message is clearly defined and elucidated to their target audience in a way that resonates with them. That’s my producer hat. I’m also a mom. I have a 13 year old son, and that’s how I know you, because our 13 year old sons know each other. So that’s cool.


I’m also a blogger. I have a blog called Seeking and Sharing where I write on natures of spirituality because I believe that as a spiritual being or always seeking to expand our relationship with something greater than ourselves, and I believe it’s important to share those things. And then I also have a podcast that I’m working on with my partner, Rodney. And lastly, I am a yoga teacher in training, so I do a lot of different things. Oh, I forgot the most important one. I am argued tilapia wife, and that is a great joy to me too.

So I guess the whole statement and articles about redheads are superheroes. I guess you’re living up to that right at this moment.

It’s true. It’s true. And you know what happens when you make your redhead mad, right?

Like a firecracker or


That’s hilarious. So how did you get into your production business? I mean, how did that even come to fruition?

Well, I started when I was eight years old and auditioned for a show and I was on stage from the time that I was eight until I was twenty seven when I met Captain Wonderful and sold everything I owned and went off to the Caribbean. And when I came back from that sojourn, I was having coffee with a theatre friend of mine and I was like, I just don’t know what to do. And he said, Why don’t you do what I do? And I had no idea what his day job was because I only knew him as a theatre director. And it turned out that he was providing a pipe and drape for corporate theater. So I was like, okay, why not? And I moved to Atlanta and nineteen ninety eight and I started working in corporate theater as somebody providing the pipe and drape in the ballroom. And then I went on to sell audiovisual. Then I went on to work for creative agency where I sold production, and then I learned that I didn’t like selling it because once you sold it you had to go on to find another piece of business. I would much rather have produced it. And that’s when I started producing shows around 2007.

So I guess define for the audience just a little bit more. I mean what is corporate theater?

It’s when you have a really big meeting, say IBM is going to have all of their salespeople in and they’re going to talk about the new features and value of their new widget. They’re going to need to train all these guys at the same time. So all fourteen hundred salespeople are going to come into some ballroom somewhere in some hotel in America or Europe or wherever. And in that ballroom, you’re going to need big screens. You’re going to need a bang and sound system. You’re going to need lights. And then when the executive walks out onto the stage to tell the salespeople, the State of the Union or the state of the company, you’re going to need to make sure his microphone is on, the lights come up, his PowerPoint shows on the screens. If he has a video that it rolls, that’s what I do. I manage all of that. So I manage the budget. I manage the creative development. I manage the production of content like videos or PowerPoint or speech writing. Like, I don’t actually do all of that stuff. I manage all of that stuff. So actually, I don’t know how to do anything. I just know a lot of people. So that makes sense.

That’s what business is about, right. Is about who you know, always. Right.

Yeah. And finding the right people to do the job that needs to be done.

So it sounds like coming from a kid, you spent a lot of time in front the camera. What made you decide to kind of step in behind the camera?

That’s a good question. I think it’s because as an event producer, it’s a very niche business and it’s consistent. You know, you can get a job in a production company and go to work every day as an actor. It’s job to job. So you might have a contract. My first contract was for nine months and that was great. I had a job for nine months and then at the end of that contract, I had to look for another contract. And then that contract was for another nine months. And that was great, having like a job that is secure and you go to every day and you can count on it. That was pretty cool. Also, when I was in acting school, the teacher said, if there’s anything else that you can think of to do, you should do that. I mean, anything. And honestly, I had no idea that there was anything else that I could think of to do. So I stayed in acting school. Now, I know that there’s a whole other world out there for all you theater dweebs, there’s more than just the artistic theater. You can do corporate theater, get paid better. And if you want to drop me a line on that, I’m always happy to talk about the industry because like I said, it’s niche and not a whole lot of people like there’s no training for it. You get trained by getting a mentor that teaches you how to do it. And that’s how I learned was from people teaching me as I came along being on the job and screwing up and doing it right the second time.

So that’s a real solid segue. I mean, we always hear about the twenty years it takes somebody to become successful and it’s usually perceived as an overnight success story. Was one thing that you could have done differently to get you to where you are a lot faster.

Drop the know it all attitude, yeah, like I don’t know about a lot of people, but this people has a tendency to think that she’s right about everything. And when you think you’re right about everything, that makes it really hard to learn. So it took some hard knocks to finally get the humility necessary to continue to grow, which is why I started the blog, too, because there was a time of my spiritual life that I felt stilted, stymied, like I was felt like I was talking to a wall and I was trying to talk to God and it was because I had stopped seeking God. I’d stopped looking to expand my understanding of what he does and how he works or how she works, whatever pronoun you like to use there. And at the same time, I was also having a crisis in my career where I’ve been promised a promotion on a Thursday. And on that Monday it was taken from me and the guy who took it from me said, well, you know, just don’t lose the lesson. And I’m like, forget you and your lesson. I was promised this title change in this race, like and I was going to come off the road. And that professional struggle, coupled with the spiritual quiet, got me to a place of more humility and then I immediately got another job where I had a boss that was like, well, is the big boss. The client’s boss was no was not an answer. So the answer was always yes. And then you figure out how to do it after that. So I learned a lot about. Yes, yes, of course. I can do the four hours of work in an hour and a half. No problem. Oh, my gosh, how am I going to do four hours of work . And so I guess the short answer is humility. Developing a sense of humility is something you want as opposed to something that is forced upon you.

You know, I think that that’s definitely major. I mean, just how self-aware you are. And to be able to just project that, I mean, most people would have kind of by bit their tongue and not of just put that out there, but you freely do it without hesitation. And I think that’s part of the progress of growth. Right. Right. Definitely interesting. With your entrepreneurial background, did that come from like your parents? Did you grow up in entrepreneurial household?

My mom is an entrepreneur and my dad is not. My dad is career Air Force. He got a job in the Air Force. He did it for twenty five years. Then he got a job at the DOD company, the contractor for the DOD. They he made a bunch of money doing that and then he retired to fifty. Then my mom, on the other hand, she opened a frame shop in 1980,something and has been framed in pictures for the last thirty years and she owns it herself. She also has a couple of Airbnb properties. She got have a couple of rental properties. So she’s been a really I’m going to get kind of get emotional. She’s been really key to my belief that I can do whatever I want to do. She used to say, you’re perfect and wonderful just as you are, and she didn’t mean it. Like you’re literally perfect, but rather who you are is fine. Like, you don’t have to fix or change or anything like it’s in you. Everything you need is in you already is kind of her message. And so now Jan is got a shop in Cocoa Village, Florida. It’s called Jans. You frame it, you can go in there and say, hi, I heard about you on the podcast. And then she also has an Airbnb. It’s called the Kit Fox Art Gallery on Airbnb, and she’s loving that. And she’s got another couple of irons in the fire to open up a couple more properties, and that’s going to free her up to eventually sell the business. And then she owns the buildings. So, you know, she’s set herself up beautifully.

You think that’s a bit of understatement, right?


I think, you know, the answer to this question goes without saying. I mean, do you think that was a factor to your current success?

I do. But I also, like I said earlier, that having the husband that I do is key because before I got married, I was a single mom for ten years and I couldn’t be a single parent and be an entrepreneur. I needed to have the nine to five. I needed the insurance. I needed the stability and security of a paycheck every two weeks. And once I got married and I had a partner, it was easier to take that risk. And I’m not going to lie. You know, the first year it was like, oh, this is great. The second year I did my forecast, I was like, holy crap, I’m down 70 percent. How can I run a business with only 70, 30 percent business from last year is repeating what am I going to do? But the business came and I wound up in my second year, you know, making twenty percent over but I did the first year and then now I’m in my third year and I’m tracking to be another twenty percent above. So it you just do the next thing and it comes. Well yeah.

I definitely agree with you, I mean the whole single parent thing. And I think that’s another commonality that you and I both share for at least a period of time, that it becomes very difficult, whether it’s male or female, to juggle that work life balance and figure out how I’m going to get this kid to school, how am I going to pick them up? How am I going to do a late night meeting or how am I going to commit to something that I’m not sure? How am I ever going to get my kid to basketball practice? It just goes on and on and on. So. The fact that you found a partner that’s not only a life partner, but essentially a business partner to support you is a win win situation.

Absolutely. And he’s in the same business I’m in. So he is like a business mentor on top of being a fantastic husband. He’s been in the business for over 30 years. I’ve been in the business for just under 20. So he’s got 10 more years of experience on me. And he’s also has a higher level of experience like I do shows. He does massive shows and also he’s run. He was an executive in the largest audiovisual firm in the country for a long time for almost the full 30 years of his experience. So he understands how corporations work. He understands how an executive thinks. He understands how business works. And I didn’t have that. I learned that as I went along because that I mentioned I went to acting school. They don’t teach you that in acting school. They teach you how to use a standard American stage dialect and how to study people’s movement and how to create a character. But they don’t teach you how to forecast your business or how to make your nose sound like a yes

yes, an unfortunate downside to any creative field, because my original background was graphic design and I went into it loving to design and loving art, but not realizing how to turn that into a business that was never on the agenda. It was never one of the classes that you could actually take to figure out, OK, now I know what I want to do, but how do I make money with it?

Right. Yeah, it’s great to be an artist, but you need to have some. There are theater management classes and you can even major in theater management. But as an actor, you know, I was so I mean, you might have been the same way that’s so self focused and how I am going to be the next Larry Olivier.

I was like that, but I was in art school. So imagine A type personalities that are also highly creative, that everybody has a vision of being the number one top selling whatever it’s going to be.


How do you juggle your work life with your family life?

Well, the beautiful thing about being self-employed is that I get to decide what I want to do. So I work with the people that I want to work with. I do the projects that I want to do. And also back to this. I don’t want to say too much about my relationship with my God, but I do believe that he gives me just what I can handle in terms of the work that comes my way. Almost all of the work that I do, almost all the selling, rather, that I do is organic. I don’t have a marketing platform. I’m not actively trying to drum up new business. I’m simply doing really good work. And then the clients are coming back and asking me to do more really good work.My brand is to be as helpful as possible. How can I help you? And if helping you is putting you in touch with the speechwriter, then I’m going to put you in touch with the speechwriter. I’m not going to try to write the speech for you and I’m not going to try to broker the speechwriter through me and introduce you to Tommy. You can hire Tommy directly like you don’t got it. Use me to get to him.I think that the basis is that that weekly schedule, that’s the how to that your listener wants is on Sunday nights I put in what’s most important, what are the things that have to be done. Like we’re working on this project with this client. They’re going to have a meeting on Wednesday. What do I need to do to prepare for that meeting on Wednesday? I need to slot out some time on Tuesday to do that. What else is important to me is my yoga practice. So where am I going to fit in the classes that I want to take? And I put those in and then I have another spiritual activity that I do to keep myself sharp. I have to put that in. So I plan out my time and that’s how I balance it all. Also, I try to do it all and the time that my kids at school. So if somebody wants me to come out and do something at seven o’clock at night, I’m probably going to say no because that’s the time for me to hang out with my kid and my husband.

Hmm, so what are your morning habits, morning routines?

Before I even get out of bed, I’m talking to my God and I try to spend at least five minutes in meditation. That’s even before my feet hit the floor. Then I do all the things that I take care of the House. You know, I make the breakfast. I make the coffee. I feed the pets, get everybody out the door, and then I do my physical physical workout. So first I do my prayer, then I do my meditation, then I do my physical workout. And that could look like cardio on my Spen bike. I have one of those Echelon bikes. It could look like walking on the treadmill most of the time. It’s me in a yoga studio. I practice at two studios locally at Courcey Hot Yoga and lift over on Main Street. So usually in the yoga studio or on my spin bike and then I guess this morning happens. Yeah. Then I eat breakfast, take a shower and rest my day.

I mean what time I usually wake up?

About seven. Fifteen, 7:15.


I’m not an early riser. I’m telling you, my life is beautiful. My life is beautiful.

This absolutely is a superhero right here, man.

It’s like the luck of the gods are on your side all the time.

I think to that there’s a verse in the Bible, the. He says he has been trusted with little will be trusted with much, and I think that over time and I’ve been practicing being trusted with little. So as I’m maturing and growing in this walk, I’m being trusted with more. So I have more time freedom. I have more financial freedom now than I had 10 years ago than I had 15 years ago. So that makes sense.

Yeah, definitely. It’s a balance as well as a balance of life, right?

Yeah. But honestly, I think that’s it’s a gift. I don’t necessarily think it’s a self manifested thing. I think it’s God saying, all right, girl, you’ve been doing a good job here. Let me give you a little bit more to handle or a little bit more to stretch

push you to the limit a little bit

or allow me a little more time to not necessarily be pushed as much as to grow, expand. I’m holding my arms out. You can’t see me.

Hey, guys, let’s take a quick break and hear from today’s sponsor.

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How do you usually end your days?

Honestly curled up in my bed watching Netflix with my husband,

which shows you guys watching

right now we’re watching Massiah. We’re watching. Better call Saul. And if he’s not in town, sometimes he’s traveling on business. I’ll be watching Heartland, which is so sappy. And everybody that I talk to says, why do you watch that show? It’s so boring. I love it because it’s so sappy. It makes me cry. Or if I’m done with TV, because sometimes I watch TV with my boy. Before we go to bed, I’ll be reading something and writing. So a lot of the writing happens at night, although it’s supposed to happen in the morning, but a lot of that happens at night. I was writing before you and I got on my way. We were waiting for the time to become available. I was doing some writing.

So what style of writing are you working on?

It’s the blog stuff. A lot of introspection, a lot of what I’m learning currently. I’m writing I was writing about the new Yamas, which is like a guidepost to the ethics of yoga. And there is one that is self discipline, self study and surrender. And I was writing about those three things and how they intertwine.

Nice. I Remember the last conversation we had was I think we were talking about sound therapy.

Yeah, there’s one of those coming up. It’s going to be at Fernbank and.March 31st.

So they’re doing it in Fernbank, like?

Ahmm. The planetarium.

Oh, nice talk about the acoustics.


that’s crazy. What do you see yourself in 20 years?

I see in 20 years, I see blue water. And stand with my grandkids, hopefully.

Yeah, what do you see your company in 20 years?

Oh, I’m done. I’m done with the company in 20 years,

but you just plan on selling it or ?

currently my company is me, so I don’t have visions of this is me being completely honest again. And I guess this is important to like not every business has to grow into something that can be sold to make profit. Like you could invest your money in real estate or in the stock market or in something else. Like I don’t see Red hot creative is going to be picked up. I don’t really see red hot as growing into a production company that has staff because to me that feels like work. And let’s go back to the beginning of the conversation where I’m easygoing and joyful. If it became work, I don’t know that I’d want to do it. And I’ve thought about that. Like, I don’t think that every single person is meant to be the absolute best. I’m damn good. Don’t get me wrong, I’m a really good producer, but I don’t feel like I need to be the best producer. I don’t feel like I need to be up there competing with the work with the New York producers. I don’t feel like I need to be trying to outgrow and rice. And I might have even said it wrong for Jack Morton or some of these big production companies. I feel good in the groove that I’m in doing the work that I do, helping the people that I help him.

beautifully Said,

that I try to say nice things. I try to be helpful,

hilarious. What are some tools that you would not be able to do your business without?

Excel spreadsheets?

I second that nomination.

Here’s one Grammarly. I don’t know if anybody is using family, but it is fantastic. I use it in the writing work because it notices grammatical errors. But then it also says things like this sentence is written in passive voice. Maybe you should rewrite it or you’ve used this verb three times. Maybe you should pick another verb and it helps the writing being more clear and more effective.So I use grammarly. I also use Dropbox and the production work because large files don’t necessarily transfer easily. So I’ll create a Dropbox for me and my clients and we can share information back and forth. And then lastly, I have a client who uses all of the Google Docs. So like Google Sheets, Google Doc, the Google Drive and at first I was like, I don’t trust that my stuff is going to be OK in the cloud and now I’m like, all right, this is awesome, because while we’re on the call, I can see my colleague, my client colleague making changes in real time. And the document, she’s like Jodis and they’re going to take it, take it, take it. I can see her moving. It’s so cool. And then that that I don’t have to worry about. Version control in that document is alive and breathing and we’re working together and it’s more collaborative and that’s something that I’ve learned from working with the Millennials as an exer a much more like I’ll walk by myself and the Millennials are way more collaborative and I’m learning from them that there is a richer solution and it’s so much easier when we’re collaborating together.

A lot easier. This is the way I run everything on my business. I mean, all the tools that you listed are ones that I use and for the same reasons. I mean, Excel spreadsheets are great, but Google Sheets online, it’s a living, breathing thing that you can give access to many different people across the world and they can get things done and you can see what’s happening. And you don’t have to really worry about the version control because, you know, every single version, every time they click, delete, change, anything, it’s all backed up in the cloud.It’s a beautiful thing.

Yeah, it is

definitely a beautiful thing. So what’s the final words of wisdom that you have for anybody that would want to follow in your footsteps?Coming up from behind?

Be humble, serve from a place of gratitude. And love. If you do that, everything else is cake,

yeah, I think coming from you, I think it’s definitely believable because I know that you’re 100 percent genuine and I know the way you live your life and you eat, you breathe and you sleep everything that you’re exuding on this podcast. I just don’t think that some people may not be able to comprehend it being that simplistic of a thing. Have you ever been to any, I guess, difficult times to where you had to kind of overcome to get to where you are currently?

How do you think I came up with this philosophy? Yeah, 14 years ago, I had a hard bottom where I had to make a choice to change everything about my life. I had to completely surrender because I had completely run my life off of the rails. And so I did that. I completely surrendered. I gave my life up to something greater than me and I started taking steps to clean up the mess that I made, started making restitution for the mistakes that I made, started repairing relationships that I damaged, started practicing spiritual principles and the work that I do. And as a result, I come out later, almost 14 years later, with a life that I could never have imagined living. And it didn’t happen overnight. You know, the first year of this new life, I’m having a baby. I was twenty two thousand dollars in debt. I lost my job. It was absolutely awful. Like, imagine you’re like, OK, I’m done screwing up. I’m going to start living. Right. And then four days later, you lose your job and then three months later you’re having a baby. And then you had another job. But it didn’t have benefits but the benefits kicked in right at the 90 days, which was right about the time that I realized I was pregnant. And then those benefits covered my entire pregnancy. Like I didn’t even have any dollars to put out for the hospital when I had the baby. Like, I paid nothing out of pocket to have that baby from some job that I was overqualified for that only paid me fifteen dollars an hour. I had to clock in and out in my mid thirties, like talk about humility. So all of this stuff that I’m telling you, it’s not like Heather is this great, glorious being on high. It’s that I have really messed up and even ten years later I make a big giant mistakes like that’s part of the deal is you make stupid mistakes. You can really jack up your life, you can jack up your career. But if you are humble and are willing to serve, serve, God serve people, then you will rise to the top, bringing your best self, striving to be your best self, becoming self aware, recognizing that your actions have consequences, that there are some things, some habits, some attitudes that you need to outgrow, that you need to drop that aren’t helpful anymore. They’re stories that we tell ourselves as individuals that no longer serve us. I have a story in my head that I was an idiot for the longest time until I realized idiots don’t necessarily get trusted to do the things that I do. So I must not be an idiot. So that’s a lie. And I had to drop it. But I know that I can’t drop it on my own, that I have to have God’s help.

That was the fire in the belly I was hoping you was going to answer with the first time that you came, the first time I was like, that’s good. But the second time was obviously a lot better.

Can you elaborate on that?

Yes. How could people find you alive? You have Facebook, Instagram, phone number, hair samples. Where can I find you?

Yeah, I do have redhotcreative.com is my production company. I am on heatherdellapi.blog for the blog. And you know, I’m on Facebook at Heatherdellapi, you find me there and all the fun things that I put out there. Sometimes I put things like, you know, pictures of my kid without his braces and my beautiful bird and my silly dog and sometimes I put out things like serve God only, you know, just depends on the day.

Hey, I got two bonus questions for you, and I’m really looking forward to hearing your answers to these two questions. The first one is, what’s your most significant achievement to date,


Baby boy

so far? Yeah,

I can’t argue with that. I mean, kids are always going to be our greatest achievements, right? They keep our legacies going.


The next question is, if you could spend twenty four hours with anybody dead or alive, uninterrupted, who would it be and why?

It would Jesus, that guy is the bomb. That guy, he like. He is the perfect blend of justice and mercy. Have you noticed that he’s like judge not lest job judge and then he’s all like love you. Even though you do things that I should judge you for, I can’t even imagine. And then he’s like, oh, grace. All compassion, all joy. Being with Jesus in real life must have been absolutely amazing. Without a doubt. My first thought. Now, that’s definitely my first thought. My second thought is really controversial. So I won’t say that one

print superbrain parents.

Oh yeah, that would be cool.But Prince was a little weird. His music’s amazing, but I read one of his biographies. He had some stuff going on my head.

Prince is definitely unique .


got it. Got it. Well, I definitely appreciate you coming out to the show today and taking a time out of your busy schedule. I appreciate it.

Oh, I appreciate you asking me in. Let me have room to talk.

I mean, yeah, I mean, you have a great story, so let the people hear it.

Thanks for tuning into another episode of Boss Uncaged. I hope you got some helpful insight and clarity to the diverse approach on your journey to becoming a Trailblazer at this podcast. Helped you please email me about it, submit additional questions. You would love to hear me ask our guests and or drop me your thoughts at ask sagrant.com post comments, share it, subscribe and remember, to become a boss Uncaged, you have to release your inner beast. S. A. Grant signing off.

Listeners of Boss Uncaged are invited to download a free copy of our host S. A. Grant’s insightful book, Become an Uncage Trailblazer. Learn how to release your primal success in fifteen minutes a day. Download now at www.sagrant.com/bossuncaged.

Creative Producer and Owner at RedHawt Creative: Heather Dellapi aka “The Free Spirited Boss” – S1E10 (#10)2021-01-14T18:21:58+00:00

Independent Candidate 2020 U.S. Senate Special Election in Georgia: Al Bartell aka “The Dark Horse” – S1E9 (#9)

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“Now we’re in what’s called the Communications Age, where we live work, and play by relationship to communication. Communication has now become a commodity in the deep south. We didn’t have the large industries of smokestack industries with thousands of people and thousands of employees. We didn’t have that in the south, nor do we have the 100 story buildings with mainframe computers on every floor. We did not have that in the south. So we were snatched out of the Agricultural Age and slammed into the Communications Age.” – Al Bartell, Candidate 2020 U.S. Senate

Welcome back to BOSS Uncaged Podcast. On today’s show, we have Al Bartell. Al is running for Georgia US Senate. Al has over 30 years of political experience alongside being an entrepreneur and being a small business owner. On today’s show, we dive into discussions about the Current civil unrest, the global pandemic, and the growth strategy to recover coming out of such devastating circumstances. Without further ado, Al Bartell!




Boss Uncaged Podcast Transcript

S1E9 – Independent Candidate 2020 U.S. Senate Special Election in Georgia: Al Bartell aka “The Dark Horse” – S1E9 – powered by Happy Scribe

But now we’re in what’s called the communications age, where we live, work and play by our relationship to communication. Communication has now become a commodity. In the Deep South, we didn’t have the large industries, smokestack industries with thousands of people and thousands of employees. We didn’t have that in the South. Nor do we have the 100 store building with mainframe complete computers on every floor. We did not have that in the south. So we were snatched out of the agricultural age and slammed into the communications age.

Boss Uncaged is a bi weekly podcast that releases the origin stories of business owners as they become Uncaged Trailblazers, Unconventional Thinkers, Untethered Trendsetters and Unstoppable Tycoons. We always hear about overnight success stories, never knowing that it took 20 years to become a reality. Our host S.A. Grant conducts narrative accounts through the voices and stories behind Uncaged Bosses. In each episode, guest from a wide range of backgrounds sharing diverse business insights. Learn how to release your primal success through words of wisdom from inspirational entrepreneurs and industry experts as they depict who they are, how they juggle their work life with family life, their successful habits, business expertise, tools and tips of their trade. Release the Uncaged Boss Beast in you. Welcome our host S.A. Grant.

Welcome back to Boss Uncaged podcasts. On today’s show, we have Al Bartell. Al is running for Georgia U.S. Senate. Al has over 30 years of political experience alongside being an entrepreneur and being a small business owner. On today’s show, we dive into discussions about the current civil unrest, the global pandemic and the growth strategy to recover coming out of such devastating circumstances. Without further ado, Al Bartell. Welcome to the show, Al, how are you doing today?

Doing good pal and appreciate you having me. Thanks a bunch.

It’s definitely an honor of having you on the show. I mean, definitely with your credentials and your background, I think going to be a good allude to kind of talk to this particular audience. You know, usually when you have people of your stature on shows, it’s 100 percent driven in one direction. But I think that you’re diversified enough that you can kind of touch on multiple different topics. So I’m looking forward to this conversation.

Good. Appreciate it.

So, I mean, I think our current listeners are used to diversity on the show. I mean, we’ve had multiple different backgrounds. So give a little taste of who you are and what’s your agenda?

Sure. I got started with my whole relationship to public engagement. As a member of the Department of Defense, particularly Department of the Air Force, I got trained in all the aspects of conflict management, public engagement and violence prevention. When I got out of the Air Force, I went back to school and got a degree in business so I could expand my relationship to economic development. I became a certified mediator and I mediated between communities, urban, suburban and rural communities and local, state and federal government. And that also included philanthropic partners like foundations so that we could grow and develop neighborhoods and communities all over the southeast region of America. That’s been my relationship as a public engagement consultant and a public policy leader so that we could have neighborhood leaders, community leaders, faith leaders and small business leaders have the same access to public policy as a lobbyist, special interest groups and corporations. That’s how I make my living by getting paid to do that and raising funds to do that. And also, as a public policy leader, develop in the leadership of stakeholders and as a political candidate is what I’ve been doing for the last 30 years. It has been an extraordinary our way of life for me as well as a destiny call for leadership. And I appreciate the opportunity to be talking with you so that we have this conversation today.

Got it. I think that that’s a great Segway to series of questions just based upon what you said. And I think you’re very modest in your definition of who you are. But I mean, you’re saying that you’re a candidate, but what seat are you running for?

I am a candidate for United States senator in the special election between now and November 3rd here in Georgia. That impacts the southeast region of America.

So something the modesty is definitely there. I mean, you’re running for state Senate. So currently right now in Georgia, well, nationwide, across the globe. I mean, right now we have a global pandemic and we have civil unrest. Are those two things that particularly on your agenda, being that you have a business background? Do you have any way that you can kind of segway into things that can be done to kind of help small businesses?

Sure. The plight of small businesses has been a challenge for decades. But with the pandemic and now with the civil unrest, it’s being put on the front burner. The pandemic put it on the front burner because we had to shut down the economy in favor of health practices that could keep us safe from the coronavirus. And then the glaring impact of civil unrest that has had on the breaking of windows in buildings and looting of small businesses has had a devastating impact. But what that puts on display is that our government and many of our philanthropic stakeholders have just been passive in supporting, sustaining small businesses. Our government and our philanthropic stakeholders have not provided the support for people who want to be entrepreneurs and go into business. The American Way has been to adopt a slogan, call, get a good education and get a good job, as opposed to get a good education, get a good skill and go into business. So I’m now interested in having urban, suburban and rural communities have a definite defined set of practices to encourage and sustain small business development and entrepreneurial leadership and development. To do that, we must have the resources from local, state and federal government, and we must have the commitment from investors in the field philanthropic community to go around the state of Georgia and put in place small business development centers. Those small business development centers will sustain and empower entrepreneurs, small business owners, people who want to make money from their craft and their way of life and the interest we have to now put a system in place, it just can’t be a passive act to have small businesses and entrepreneurs use be the backbone of the America that emerges in the 21st century from the pandemic and the civic unrest in America.

I mean, that’s definitely a powerful outlook and a powerful scope of an agenda. Part of that is you’re talking about the education side. So just going back to your story. Right? I mean, like your origins. Right. So how did you even get into the political arena?

I was doing violence prevention in Washington, D.C.. That was back in the 80s, late 80s when crack hit the street. And the Mune Brothers was shootin and on each other all of the concrete. So you had neighborhood and community leaders and faith leaders that were interested in doing something about it, but they did not have a relationship to violence like I did because I’m a military veteran and trained in conflict management. So I got involved in working with neighborhoods and police departments to do conflict resolution and decreased as violence is between gangs and in communities. More and more communities began to consider. That they had the same relationship to public policy where we’re not able to get anything done. So I began to use the realm of communication to impact public policy, to sustain small businesses and community, to get transportation policy change in community, to get public health policies changed in communities, to get housing policies changed in communities and public policy begin to be not just a passion for me, not just a way of life or as a professional, it also gave me an entree into the political system of campaigning in the political system or running for office in the southeast region of America.

So, I mean, how long have you been into politics?

I’m a Vietnam era veterans, so I was in the Air Force between 1973 and 1980. As soon as I got out of the airforce, I began to impact campaigns of city council members in North Carolina. That was in 1980. So here we are in 2020. And so 1980 to 1990 is ten years. 1990 to 2000 is ten years, 2000 and 2010 is another ten years in 2010 to 2020 is another ten years. So that’s 40 years of being involved with politics, 40 years of being a public policy leader and 40 years of being consultant in the realm of public engagement.In January of 2021, I will be 65 years old.

Wow. So I think you touched on another big topic, right? When you’re coming from that mindstate of 40 years of being in this realm, you’ve seen a lot. You’ve heard a lot. You contributed to a lot. And you have a lot of experience. And considering that we have this pandemic, considering that we have civil unrest and considering that the economy is kind of wobbly right now. What have you seen from back then that we’re not really utilizing or that we can do better now to kind of overcome these current hurdles moving forward?

Well, back then, we had a healthy respect for government from the private sector. We had a healthy respect for government from people who were interested in service. Over the last couple of decades, there has been replace the private sector policies of making money and political marketing consulting has displace government as a service. People who have been elected as president particularly and United States senators specifically have treated government as an arm of business. Health care has suffered. Community engagement has suffered. Race relations has suffered. The service sector, the spirit of service is gone from the American government. And we can see that when this pandemic hit, the whole support for health care systems, particularly with elderly and out in communities. That system was gone and not there. We didn’t have adequate testing to be available to gather data. We didn’t have the distribution of the kind of equipment needed for our first responders will have the basic setup for mask and other tests and none of that in place because it was viewed by business management. Government theory is not necessary. Our public safety has suffered. The money and funds had been pulled from police departments is only used as a manpower distribution system rather than training and development police to be in the spirit of community and in the spirit of community. That’s because the business management mentality has hijacked our relationship to government as a service like it used to be, and it began to take its toll on the American people and the American spirit.

That kind of makes things a bit difficult because, I mean, in society we live in right now. Business essentially runs everything, right? I mean, money is potentially the fuel to success and success is potentially the outcome that most people are striving for. So how would we as small business owners and that’s what we’re thinking about, we’re thinking about, OK. We need to build this business. We want to scale this business. We want this business to make money. We want to make it have longevity and possibly can pass it down to our kids. But how does that work with regards to what you’re saying, respecting the government? So, I mean, where’s the equilibrium in that coming from the 80s and the 90s when potentially people were more respective of government? How would that work today?

Well, as we move forward in the 21st century, we cannot have government just be another corporate control methodology. Government now has to become a framework for sharing power. Right now, you have monopolies, multibillion dollar franchises that control the business agenda in America. If we get back to shared power, we can have small businesses and entrepreneurs in neighborhoods and communities share the future of those neighborhoods and communities in partnership with government and corporations become a partner. Whether then having a hyper marketing control based agenda, now that people are watching and we have people’s attention, we can shift public policies to where the small businesses and entrepreneurs become the backbone of community. They become the critical partners of government so that we can redefine and reshape America in to the quality of life domain that we want it to be.

That kind of reminds me of a conversation of how one of my friends and we were just talking about entrepreneurship in general and the way society was talking of being facetious here I say in prehistorically, but at one time there were blacksmiths and shoe makers and wood craftsmen that were like, what you’re saying they were community driven. They were not necessarily a monopoly, but they all worked. And a system of trade or a system of I would work for this and not necessarily work for dollars. If they needed milk, then they would exchange services. Do you think that potentially is a good direction that we can potentially go back into, considering that the pandemic hit? Everybody’s working from home, right. So everybody is scrambling, figuring out how to make money online, figuring out how can I still make money and not be working per hour? How would that factor into your agenda?

Well, we have subcultures now in neighborhoods and communities to still practice that. You know, we trade, we share, we collaborate so that when one gets paid, everybody gets paid. But that has been called a minority based economy or an unsubstantial economy known as not really the mainstream of America. And none of this pandemic hit. Those kinds of relationships are coming to the surface again. People are sharing goods and services. They’re sharing ways to make money and sustain safety and do public health, quote unquote. Back in the day, we didn’t have corporations owning hospitals. We had our faith communities and our community stakeholders that has hospitals. We didn’t have these large systems where you had to show elderly people to be confined for the rest of their lives. We had people in the community that made those services available. And now that we’re back to this pandemic state, we’re finding that those old practices that were discarded by corporate minded government stakeholders and monopoly minded business stakeholders. We’re finding that the shared power concepts are being revisited. But those of us who understand that we now must take the effort to not have it just be revisited. We’ve got to restore them to being the mainstay of public policy and dismantle the corporate model only way of government and the corporate monopoly only way of doing businesses. The people who want to lead that conversation are small businesses and entrepreneurs.

Let me ask another very powerful statement, and I can just tell just by the way you stated that, I mean, I would think that is particularly one of the reasons that I’m asking you, is that why you became independent and you didn’t pick one of the primary parties?

That’s exactly why. The primary parties in America are business driven parties. There in politics, because of the business, the corporate model of politics, it disregards the everyday community engagement stakeholder. It disregards the everyday small business stakeholder. It disregard the everyday faith stakeholder. And it disregards the everyday neighborhood stakeholder. So the corporate model of politics demonstrated by the Democratic Party and the Republican Party was one that I could not in all good conscience submit to. So I became an independent public policy leader in America in the dawn of the 21st century.

I think this step into a situation to kind of educate people just a little bit. So you’re running for United States Senate. In that seat, what would you be able to change committing that you’re stepping into that seat, into that role?

In that seat, in that role, I would be able to make the voice of community available in the U.S. Senate committees and subcommittees to the same degree as lobbyists, special interest groups and corporations. Special interest groups and corporations have in effect mandated the government does not regulate corporations. That leaves it up to the hype marketplace. It regulates that there has to be price controls for the insurance companies to monopolize health care system. It regulates that the dominant class runs the police department and uses police forces in America to keep communities of color and particularly, monopolized and out of the mainstream money by criminalising our activities. When you have our young men and women who have less than a pound of marijuana going to jail for 15 and 20 years, when other dominant populations get a smack on the hand. That’s because the corporate mentality of the corporate government model is still actually controlling monopoly populations. So as a United States senator, I can hold hearings on these. Unjustified systems and dismantle them. I can make sure that the neighborhood leader, the community leader, the faith leader in the small business leader have the exact same access to public policy as lobbyists, special interest groups and corporations.

So based upon the change that the U.S. is looking for right now, I mean, in going back to the topics that we talked about before with the civil unrest and the pandemic and all these different things, if we want to change, essentially what you’re saying is that the only way to really get that change is that we’re going to have to change a system that we’re in. I don’t know where we can change a system that we’re in. We’re going to have to get out and vote.

That’s accurate. But let’s be clear, nobody is going to go and participate in vote in a system that is designed to bring them in to kneeling mentally, emotionally, spiritually and physically and economically submissive. We’re not going to go and vote in that system. Nobody’s going to go and vote in a system that is clear that it regulates you to be in second class. Nobody’s going home to vote in that system. No one’s going to go and vote in a system that is designed to use police departments to dismantle the spirits of neighborhoods and communities. Nobody’s going to go vote in a system designed to red line money and loans come to our communities. So when you hear people say, I’m not going to vote, they have reasons for it. And it makes sense that they would not go and vote and participate in that system. Now that we have the whole world watching, now that they had been confronted with stark reality, we have to go back to our communities and go back to the same people who says I’m not voting in that and let them know we now have a window of opportunity to make that change that we have not had in the last 50 to 75 years. So it is useful for us to do what our ancestors did, who was faced with much more difficulties than we are where we are now, ready, willing and able to change that system.

So I think you’re living up to the nickname that me and your manager were talking about, Off-line, about you being the dark horse. And obviously, if you can kind of define what that dark horse looks like, you know, I mean, some people may hear a dark horse and everything is a racial thing, but in all reality, it’s not. So can you kind of define what dark horse is?

Oh, yes, brother. Absolutely. You know, the whole world has different ways of communicating about change in the hand of the universe, moving to make something happen. So when you have a dark horse in the race, that horse is not necessarily known for being able to outride was known in the mainstream. So it starts out at a disadvantage, so to speak, slowly coming from behind. And gradually, as the race moves on, it moves up through the pack and begins to have his presence known and as it curves around and goes into the home stretch of the race, the natural abilities of that horse which were not known, in other words, being in the dark, not fully in the light, become to come to bear. And that horse uses and stretches across the finish line and puts a whole new pattern in place. So I’m known as a dark horse in this U.S. Senate race. People don’t expect for me to make a difference because I’m not going to be able to raise five point seven million dollars. People don’t expect from me to me to make a difference because I’m not picked by the Democratic Party. People don’t expect for me to be able to make a difference because I’m not picked by the Republican Party. I don’t have multimillion dollar corporate sponsors, but I have the spirit of the community at heart. I am known as a thoroughbred and I am the dark horse in this race.

Wow. So I guess another thing, speaking on nicknames and being the dark horse. What other keywords would you use to define yourself? I mean, three to five words. Define who you are.

I am the future of destiny. Every now and then in the history of America and around the world, the hand of destiny moves. But you’ve got to be in touch with the spirit of destiny to be able to benefit from it. Our civil rights leaders, they didn’t just all of a sudden pop up. They were able to embrace the hand of destiny when it tapped them on the shoulder, when it tapped Martin Luther King on the shoulder. He was willing to say yes. A lot of others were not. There were a lot of people who were much better known than Martin Luther King. They had large churches. They had big money. They had a lot of experience behind them. He was a dark horse in the civil rights movement. And now it’s time for the business sector. Those of us who are small business owners. And entrepreneurs and have the entrepreneur spirit like I do, to be that dark horse in that future. So I am connected to that kind of destiny. And there the others like yourself that are out here that are ready to make a move in the history of America.

I think I definitely appreciate that insight and tieback from civil rights. And currently right now and moving forward, what potentially could happen down the road? I think just bringing those three pieces together and it unites the forward front that we’re moving towards. Another solid question that I have. You write, being that you’re talking about small business. You’re talking about business. You’re talking about leadership. What does your entrepreneurial background? I mean, was your mom or your dad? Did you have in mind your family that was an entrepreneur growing up?

Back in the day when farming was the mechanism for making a living in the southeast region of the nation. I grew up over in eastern South Carolina. There was a term called sharecropping. That means that you didn’t have a job. You were able to manage your relationship with nature and negotiate with white land owners about how to make money through crops. So I came from a long line of the African American black folks spirit that made money not by going to a job, but by making a living. Throughout our relationship to nature. And then when we moved to distribution and goods and services, I began to understand very early on that data was a commodity. So I am an entrepreneur for over 40 years. My commodity is data. I make my living by connecting people to data. I am an entrepreneur of data. I’ve always been an entrepreneur of data. That’s how I’ve developed myself as a guy who makes money. Entrepreneur and a small businessman.

So do you think that history of being ingrained as an entrepreneur from day one? Do you think that’s a factor to your current success?

It is the most critical factor of my current success. I got real clear early on that the business of America is business. And so it is now clear to me that the history books doesn’t include that. One of the great leads that we have, Malcolm X, came from a place in Oklahoma where one of the first substantial business enclaves for black folks was developed. He came up out of that. And so there are other Americans who have made great contributions to our nature. They were business men and business women, Madam C.J. Walker and others. So my upbringing, my father used to distribute farm products as a business man. My mother used to negotiate with white land owners and sharecroppers for our relationship to what could be received from crops. After that, she was a critical stakeholder in the retail business of stores that were in our community managing the distribution of goods and services to people who were in our community. You know, they got to me real early. They took me to a tree outside in the yard and say, Do you see any money on it? That’s because they don’t grow on trees.

They’re very funny. So with your work life balance, right. I mean, considering that you’re running for a major office. Considering that you’re a consultant and you have clients and I would think it is a lot of travel just in general of what you do. How do you juggle your work life balance?

By me being an entrepreneur and a business man of data. I make sure that people get develop as critical stakeholders. So I work with neighborhood leaders to increase their relationship to data. I work with community leaders to increase their relationship to data. I work with faith leaders to increase the relationship to data. And I work with small business leaders to increase their relationship to data. As a United States senator, I will be doing the exact same thing in order for neighborhood leaders, community leaders, faith leaders and small business leaders to make a difference in the committees, the full committees, there’s 24 full committees of the United States Senate and dozens of subcommittees of the United States Senate. We must have a relationship to data as a United States senator. My accountability would be to increase the relationship of over nine million people in Georgia, to be able to impact those full committees and subcommittees to the same degree as lobbyists, special interest groups and corporations. Lobbyists have a powerful relationship today to special interest groups, have a powerful relationship to data. Corporations have a powerful relationship to data, and they use that relationship to data to manipulate, control and design those full committees and subcommittees of the United States Senate. I want to, as a United States senator, have the current work that I do, be the exact same thing, work that I do as a United States senator in the 21st century of America.

I mean, that definitely sounds like a heavy agenda to sit on your shoulders. And the statement always goes behind every strong man potentially there’s a strong woman or a strong support team. And you had brought up C.J. Walker before. And, you know, C.J. Walker was essentially married three times. I think her first husband died and then she had a divorce. She had a second divorce. And just carrying that burden of the world on your shoulders could definitely be pushed upon your family. So. In that space, would all that weight and I think this will be very helpful for our viewers to understand coming in from a longevity of 40 years, coming in from a longevity of 40 years of being an entrepreneur and understanding the weight on the shoulders and understanding that these things need to be done. How does that portray to your family? You segment them?

Your family was never designed to be a stand alone situation. If you’re married or not married or you have significant other well, you have children or grandchildren. A family was never designed to be a stand alone element. It was always designed to be an extension of the community. Do you have a family? And you’re going to have it be a stand methodology. The weight on your shoulders is crushing. It is severe, is heavy and unbearable because you have your family as an extension of the community. The community shares the weight because of their natural relationship to family. So the family and the community becomes one. Otherwise, the weight will crush you. And so the opportunity is to always, always remember the family and the community are one. So the weight on your shoulders becomes evenly distributed and you can move forward with confidence, ferocity, energy and faith.

Thats definitely a positive outlook on how to juggle the family life. But I think in retrospect, asking that question, I think majority of people would potentially think about, well, I set aside time every single day. I make sure I do this every single weekend. But your answer is very unique in a sense that you’re saying that now one in the same but is a universal thing. So the family is connected. It’s an entire system. And then by being embracing that system, you’re able to carry the weight equally across all the facets.


What are your morning habits?

I get up in the morning to 6 or 6:30. Sometimes a little earlier. And I do a lot of stretching. Stretching my back muscles, my leg muscles, my lungs, my arm. Stretching is the mainstay of being mobile. You can lift weights and have a strong body. You can run and have plenty of endurance. But if your body is not mobile, it’s all for naught. So workout doing in the morning. And then after that, I’m on the Internet. I am looking at which emails I’m going to return in the morning, which e-mails I’m going to return in the afternoon, which e-mails I can return in the evening, which texts I can return in the morning. Which texts I can return the afternoon. Which texts I can return in the evening. And then what meetings I’m going to make. And so each one of those has a rhythm. Text messages has a rhythm. E-mails have a rhythm. Phone calls have a rhythm. Having meetings have a rhythm. Now, a lot of it is done on Zoom or other Internet platforms. And that’s the rhythm of each and every day. So just like I stretch my body and keep it mobile to start off in the morning, I stretch my mind. My connection with stakeholders. My commitment to outcomes and results. I keep stretching them. I keep moving all the parts moving. Keep communication in place. But that’s the rhythm of my day. Each and every day of the week.

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Back to the show. So your morning starts around 6:30 potentially earlier. Yeah. I mean, what time does your day usually end?

My day rarely ends now before 9 or 9:30 and sometimes it’ll go to midnight. But that’s because it’s a way of life and not because of burden.

So I think we talked about a couple different things that potentially that you see on the agenda, moving forward, stepping into that role that I see that you would like to see. So with that, my next question is, where do you see Georgia, for example, in 20 years? What are your hopes and dreams for this state?

Georgia is on the front end of confronting. The public policy ages we’ve had in America, we’ve had four of them, first public policy age in the age of agriculture, who will live, work and play by relationship to nature. Then we moved into the industrial age. Large smokestacks of iron and steel, thousands of assembly workers. And we had our relationship to live, work and play. By relationship to industry, they were moved into the computer or the information age when he destroyed buildings, mainframe computers on every floor. Well, we had our relationship to live, work and play. But our relationship to information. But now we’re in what’s called the communications age, where we live, work and play by our relationship to communication. Communication has now become a commodity in the Deep South. We didn’t have the large industries of smokestack industries with thousands of people and thousands of employees wouldn’t have that in the south. Nor do we have the 100 store building with mainframe complete computers on every floor. We did not have that in the South. So we were snatched as the agricultural age and slammed into the communications age. So the hub of global sports franchises like we see with that Mercedes Benz stadium in the middle of Atlanta. They got marketed as an American football stadium. What was really going on is a world class soccer stadium where we see data driven industries of corporate finance that are moving out of New York and Chicago and coming here to Atlanta, where we see the multitrillion dollar industry of Hollywood and all the data that goes into entertainment. Moving here to Atlanta and the state of Georgia, where we see the redesign of the whole mechanism of distribution of goods and services, the kind of distribution hubs and transportation hubs that are here in Atlanta and in the state of Georgia. So Georgia got snatched out of the agricultural age and slammed into the communications age. Our future in Georgia is bright and alive and full of growth and development. The question become, who’s going to be included in that? And who’s going to be left behind? Special interest groups, lobbyists and corporations are designing a public policy political system to leave us behind as neighborhood community faith and small business leaders, we can not sit back and let that happen. So as a U.S. senator, I can guarantee and promise you we will not go quietly into the night and we will be a part of the emerging future of Georgia and the southeast region of America.

I think you definitely strike a real key point. And that point it leads me to just this next question being that all these industries are coming to Atlanta and all potential revenue is coming to Atlanta essentially as well. Right. How does the common person or the common entrepreneur or the common small business owner get access to these new industries? How would they potentially make money from it?

The common entrepreneur. The common small business owner will have access to these industry and make money from it, by having an extraordinarily powerful relationship to data, many of us has view data as the enemy. We can no longer do that. So it is necessary for people like me to establish roundtable discussions, development sessions, summits and conferences so that the everyday person who’s making money has a hustle, who has an entrepreneurial spirit and a product or service, who has a small business. We have to have roundtable discussions, development sessions, summits and conferences to expand, improve and sustain the 21st century’s entrepreneurs relationship to data.

That’s definitely an insightful viewpoint to address the issue at hand. Because on one hand of it, I think that you have younger people, right, that to say from ages 18 to 40. That’s a blended generation. But I think we understand data in the sense of marketing and when it comes to marketing, marketing strategies, online marketing, everything that you do online is driven 100 percent by data. It’s not by emotional. It’s not by potential revenue. It’s 100 percent driven by who is the target audience. What message you want to deliver to them based upon what the requirements that they’re asking for. And that’s the only way you can really be successful in the online space. So based upon what you said, I mean, I think part of that would lead into you have to kind of educate the other generations, like the 40s to the 60s to 70s, because in those generations, I don’t know the exact numbers. I don’t have the exact data, but a portion of that generation gravitates to it. Another portion of it kind of levitates away from it. They don’t want anything to do with the technology. They want anything to do with the data to the point to where they would even ask their grandkids to help them input information on their phones. And they’ll have the cell phone with them for two, three years and not fully understand the magnitude of the power that’s behind that particular cell phone. Is there any way that you can see education being part of this transition?

Well, you just nailed it on the hand. Those of us who are over 40 are beginning to come to grips with. We have no other choice. But to follow the 40 and under. You know, for 200, 300, 400 years as far as you want to go back. The model has been the younger generation follows the old ones. They get taught by the older ones. They become apprentices of the old ones. That model is now reverse, brother. Those of us who are over 40 are beginning to be apprentices of those who are under 40. And that’s not going to change. So people like myself, like I said, I’ll be 65 years old in January. I have a duty and an accountability to make sure that I put senior citizens in the same room with the future generation so that information and knowledge can be shared. One of my favorite lines when I’m in the room with 20 year olds or people in their 20s is to look them in the faces. And when they ask me how I’m doing. And I tell them my number one goal is to be just like you when I finally grow up.

Thats a beautiful statement, what tools do you use? As a politician that you would not be able to use without them?

If I were not a politician. I would not be able to use the tool of governance. Governance is a critical reference point to balance between the aggregate mindset of people that come together is called a corporate mentality. In many instances, a corporate mentality acts just like a mob. It will exclude, destroy, maim and disregard anything that doesn’t look like them, smell like them and sound like them. As a politician, I can use government in the process of governance as a balance between the corporate entity and the everyday person. Our court system now recognizes a corporation as having the exact same rights as a human being. And so that happened in 1945. And ever since then, the corporate framework has acted as an individual in a court of law. A corporation have the exact same rights as a human being and as individual as a politician. I have access to governance to be able to bring a balance between collective exclusive mentality of a corporate mindframe and the individual of the human spirit. If I were not a politician understanding public policy, I would not have access to the critical tool of balance.

I had to stop and think about that for a minute. There’s definitely a clear resolve. If I’m an upcoming entrepreneur, business owner, potentially to say if I want to become a politician, if I want to become a mayor or a governor or a senator, what words of wisdom would you give to me?

If you were an upcoming entrepreneur or business owner, and you wanted to consider becoming a mayor, member of city council state representative, state senator. County commissioner well, even a congressman or congresswoman, what I would encourage you to do is to begin to consider that there are systems who do not have your best interests at heart. And the only way to balance those systems with the human spirit man is those systems against what is called the rule of law is to get involved with politics and possibly be an elected official.

Would you recommend someone in that space? For example, if someone was running a small business for 10, 15 years and they wanted to change some laws, they wanted to change some regulations. They wanted to change local ordinance. Would you recommend that that person then go after politics or would you recommend them to do what?

I’d recommend that they go after politics, get involved in a city council race. Be the chairperson of the campaign of a person who’s running for city council. Be the chairperson of a committee. Then an elected official already has in place goal being the chairperson of that committee. Get involved. Stay involved. Sustain and expand your reference point to the political system in America.

Thats very interesting. So we’re talking about the communication age. Where can people find you online? What’s your information? Facebook, Instagram, email, website, phone number.

“AlBartellUSA” is my Facebook. “Bartell for US Senate” is my senate campaign. “An Advocacy America” is my relationship as a stakeholder and advocate and the website for that is. www.advocacyamerica.world.

All right. So I had a couple of bonus questions for you. What is your most significant achievement today?

My most significant achievement to date is in the area of race relations. We can always make the case that when white folks come against black folks to stand up for black folks, stand up for people of color and be clear to communicate with honesty and that the atrocity of race. It’s not something that you can just sit back and allow to happen. But it also cuts the other way around. There are white people who get accused of being racist, which is not the case. So a personal friend of mine, Senator Johnny Isaacson, who developed health problems and resigned from the seat that I am now running for. He was accused of being a member of the Ku Klux Klan. I knew that that was not the case. Very few people came out and stood by him. I held a press conference and pointed out his relationship to our community, his relationship to the civil rights movement, his relationship to minority owned businesses, and his relationship to people of color, and confronted those who accuse him of being members of the Klan. That accusation disappeared from the headlines, disappeared from the national agenda. And was not able to destroy his campaign to be re-elected as a United States senator in America. So it cuts both ways. In order to ask for forgiveness, you’ve got to be able to stand up at a time when it is just not a good idea to do so. At that time I would have been fully being called an Uncle Tom, a sell out, betraying my people, disregarding my culture and undermining the fabric of minority based relationships. And I was willing to take that heat because for me, the human spirit does not have a color. And that was one of my greatest achievements as a public policy leader in America.

Yeah, I think that’s definitely a significant achievement. And just listening to you just speak about it, it just kind of makes me think about an online marketing and business development, starting a poor business. I mean, all these different things, you’re always faced with competition. And part of that competition, unfortunately, is the downside of being discriminated against or having trolls or having particularly people hating against you or putting out negative connotations based upon which are striving for and trying to push you back down. Is that something that you thought was you grew up knowing or you learned it and became more structured and concrete as you got older and you seen more of this happening through your career?

No, I grew up knowing, you know, down in the swamps of eastern South Carolina, where there is something called crop and tobacco. One of the most grueling work situations you could ever see the. Owner of that land was white and our work next to his sons and every time a drop of my sweat hit the ground, the drop of their sweat hit the ground. And, you know, we drank from the same water bucket when we would go to school or we’d be in public places. We’d have to go to different bathrooms and drink from different water buckets. So I began at an early age to know that no matter what are the society conditions, the triumph of the human spirit cuts across all lines.

So this will be the last question to have you and I say this one for last for a particular reason, just to kind of heat what are your insight would be on this one, if you could spend 24 hours with anybody dead or alive, uninterrupted. Who would it be?

If I could spend 24 hours with anybody uninterrupted, it will be Reverend Joseph Echols Lowery. There is a saying in our community call “to whom much is given, much is required”. And Reverend Joseph Echols Lowery, who is one of the former presidents of the Southern Christian Leadership Conference, as well as a major civil rights leader. Got to demonstrate that he was given a lot, able to go to some of the greatest schools, be a minister, be influential with civil rights leaders, including Dr. Martin Luther King, be able to impact presidents of the United States of America. Well, they were Republican or Democrat. And he did that because he was given a lot and he was communicated that to whom much is given, much is required. In the kinds of conversations I had with him shall be with me ongoingly as I move into the future of the 21st century.

I think that’s definitely a powerful way to close out this interview. And I just wanted to tell you that I appreciate you taking the time out of your busy schedule to come on this podcast and kind of give our viewers insight to what your business agenda is when it comes to small business and entrepreneurs and give them a little insight to the way you view currently right now what’s going on in our communities to view currently right now what’s going on with the pandemic and to hear you speak so positively and so strongly in the direction of growth, it’s a breath of fresh air.

Well, let me give a shout out to you and your stakeholders for having your life be about the entrepreneurial spirit. And to be clear that entrepreneurs and small business owners are the backbone of America. So I knowledge, you appreciate and you encourage you to stay on guard, stay on post and stay strong, my brother.

Definitely. I appreciate that. Thanks for tuning into another episode of Boss Uncaged. I hope you got some helpful insight and clarity to the diverse approach on your journey to become an Uncaged Trailblazer. If this podcast helped you, please email me about it. Submit additional questions you would love to hear me ask our guests, and or drop me your thoughts at @asksagrant.com. Post comments. share, hit subscribe and remember! To become a Boss Uncaged, you have to release your Inner Beast. S. A. Grant signing off.

Listeners of Boss Uncaged are invited to download a free copy of our host S. A. Grant’s insightful book, “Become an Uncaged Trailblazer”. Learn how to release your primal success in 15 minutes a day. Download now at www.sagrant.com/bossuncaged.

Independent Candidate 2020 U.S. Senate Special Election in Georgia: Al Bartell aka “The Dark Horse” – S1E9 (#9)2021-01-14T18:12:11+00:00

Arctic Explorer, Pilot, Survivor, Inventor, Soldier, Gambler, Teacher Author, Artists, Musician, Entrepreneur, And Lover: Wayne D. Evans aka “Sir. Evans” – S1E8 (#8)

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“If you work at it, you will find out the two things will happen. You’ll either achieve that goal and that dream, ultimately, or you won’t know. You say, Well, that’s pretty stupid. Well, what I’m coming down to is so what?” W D Evans (Author) The Man With More Lives Than a Cat

Welcome back to Boss Uncaged podcast. Today’s show is a special episode I had an opportunity to interview WD Evans, you’ll learn that I call him sir Evans. But this guy, I don’t even know where to begin to explain who he is and what he has accomplished in his life, but he’s 84 years old. His tagline is, the man would more lives than a cat. His business card instead of just being a CEO or founder on the says Arctic Explorer, pilot, survivor, inventor, soldier, gambler teacher Author, artists, musician, entrepreneur, and lover.

In this episode, he drops so many beautiful nuances to life that you could learn from not just from business not just on building companies not just falling patents, but he’s 84 years old. And he’s accomplished more in his lifetime than a dozen people combined in their lifetimes. Without any other spoilers. Sir Evans

Boss uncaged is a biweekly podcast that releases the origin stories of business owners as they become uncage trailblazers, unconventional thinkers on tethered trendsetters, and unstoppable tycoons. We always hear about overnight success stories, never knowing that it took 20 years to become a reality. Our host S. A. Grant conducts narrative accounts through the voices and stories behind unengaged bosses and each episode, guests from a wide range of backgrounds sharing diverse Business Insights, learn how to release your primal success through words of wisdom from inspirational entrepreneurs and industry experts as they depict who they are, how they juggle their work-life with family life. Their successful habits, business expertise, tools, and tips of their trade. Release the uncage boss beast in you.

Boss Uncaged Podcast Transcript

S1E8 – Arctic Explorer, Pilot, Survivor, Inventor, Soldier, Gambler, Teacher Author, Artists, Musician, Entrepreneur, And Lover: Wayne D. Evans aka “Sir. Evans” – S1E8 – powered by Happy Scribe

And if you work at it, you will find out two things will happen, you’ll either achieve that goal and that dream ultimately, or you won’t. Now you say, well, that’s pretty stupid. Well, when I’m coming down to is somewhat.

Boss Uncaged is a bi-weekly podcast that releases the origin stories of business owners as they become Uncage Trailblazers, Unconventional Thinkers, Untethered Trendsetters and Unstoppable tycoons. We always hear about overnight success stories, never knowing that it took 20 years to become a reality. Our host S. A. Grant conducts narrative accounts through the voices and stories behind uncaged bosses in each episode, guest from a wide range of backgrounds sharing diverse business insights. Learn how to release your primal success through words of wisdom from inspirational entrepreneurs and industry experts as they depict who they are, how they juggle their work-life with family life, their successful habits, business expertise, tools and tips of their trade release. The Uncage Boss Beast in you welcomes our host S.A.Grant.

Welcome back to Boss Uncaged podcast. Today’s show is a special episode, I had an opportunity to interview W.D. Evans. You’ll learn that I call him Sir Evans, but this guy I don’t even know where to begin to explain who he is and what he has accomplished in his life. But he’s 84 years old. His tagline is The man with more lives than a cat, his business card, instead of just being a CEO or founder on it says Arctic. Explorer, pilot, survivor, inventor, soldier, gambler, teacher, author, artist, musician, entrepreneur and lover. On this episode, he drops so many beautiful nuances to life that you could learn from, not just from business, not just on building companies, not just filing patents. But he’s 84 years old and he’s accomplished more in his lifetime than a dozen people combined in their lifetimes without any other spoilers. Sir Evans, welcome to the show, sir Evans as the nickname that I have for you, sir. Sir. Sir. Evans,

thank you.

Got it. Got it.

So the first question I have for you just, you know, we met with a couple of weeks ago at a writing workshop and just the magnitude of your life and the things that you’ve accomplished, you have things on here from Arctic explorer, secret agent, unique musician, surviving pilot, entrepreneur, experienced lover.

I mean, who are you?

My wife and I are just. Plain ordinary people have been fortunate enough to be put into extraordinary circumstances to look at the challenges and not just accept those challenges, but try to take each of the challenges and learn from it and use it as a kind of food, if you will, to ward off we know fears and challenges and changes and stuff in the future. So we just live each day sort of the best we can and we try to come out the better of the day for us and for our family and our friends. And we just believe that we’ve been here, put on purpose life for a purpose. And I’m still kind of searching. But that basically has to, like the Lord says, to serve mankind in the general sense and woman and just trying to find ways that we can make things life better and really pay back. There’s so many people so many times, so many events that we have learned from. We’ve enjoyed even the hard times. So we’re here kind of to pay back to those that have been so generous over the years. And using our little phrase, it’s never too late to make your dreams come true. If we can show people that even no matter how old they are, young they are, they can make changes in their life. And the first one doesn’t work again, try another one. So that’s basically and we like to feel as if we’ve been put here to serve some need and that we’re doing pretty good at the helping people and our family and might have some legacy that maybe the tombstone can say something like they made a difference.

Hmm. That’s very, very interesting. I mean, one of your taglines and you actually got a trademarked as well, is a man with more lives than a cat.

That’s true.

I mean, how did you come up with that?

Well, after I had unfortunately land our little airplane, my wife had helped me build in a tree when we were encountering a storm and burning up fuel, we ran out of fuel. So we had to go through all the manoeuvers that you were trained to do, nose down, keep your speed up, whatever, and look to the left and their houses down there and look to the right. And there was some sleek look forward to the landing field was way up ahead and the only place we had to land was down and that was in trees. Anyway, when we finally got down and we thank the Lord says if we get down, we’re going to stay on the ground and do something. And my wife said, what are you going to do? And I said, what do you suggest? She said, Well, I want to write books about all your crazy adventures that we’ve had together. So I said, oh, OK, that was really the beginning of books. But actually it was a rewind of stories that I had told the children and the grandchildren over many years. And one event, one side was telling stories with my one grandson and he said, Grandpa, you live more lives than a cat. And I said, Oh, that could be a great tagline. That would be something that could attract attention. And it was so true. And so at least 16 different events in life. So we trademarked it. And that’s what we put on all of our literature and everything and a lot more lives than a cat.

So you’re definitely a forward thinker, right? I mean, you’re always thinking what’s coming up next? And we’ve had a couple of discussions and I’m sure a period of time knowing each other that I could definitely tell that you’re always on the next thing. What’s coming up next? If we can kind of go back a little bit in time and kind of give people a little understanding of your entrepreneurial insight, you know, you’ve created patents for GPS. You were an artist. You were many different things. Let’s go ahead and describe some of those things

Without saying, oh, woe is me and feel sorry for me. I was born during the Great Depression and my father couldn’t support us and the government. Thank goodness President Roosevelt had a program that could help mothers and children where there was no father. And yet if there was a father there, regardless of the fact the twenty- five per cent of the males couldn’t find a job if you had a father there, then the father was expected somehow and. Mostly to support a family, but the father wasn’t there then the government subsidized food and a place to stay and whatever. Well, I’d like to believe when I was one, my father, one of I was the last of three children. I’d like to believe that he, in his own mind, had to leave to go and try to find a job. He never came back. I don’t know what happened to him, but that put a terrible strain on the family. My mother worked two jobs and my siblings are older. And even in their teens, they had my sister was a car and drive-in. It was not an easy life. Well, that gave me this feeling that if I want her to amount to anything, my father did give me the legacy that I had to do it myself. And so I had a lot of dreams and I didn’t have much material goods. But I thought about many of the things you’ve just seen going to be an artist or could I be an inventor or I could be a pilot or all of that. And those were the dreams that kind of kept me going. And I always looked to a better tomorrow. I had hoped that tomorrow would be better than today. And I would say, what can I do to help make that happen? So one of the books we wrote has a tag line on there that says in a better way. And so my whole life has been searching for a better way because I didn’t like early on and the young kid, the way I was living, it was difficult to go to school with their little brown bag and a half brown apple. And like when you were a little kid and the people you went to school with generally had lunch buckets and stuff. But my mother would tell us that you may not have the fanciest clothes but be clean. So I took pride in the fact that no matter what we had, we were doing the best. And I said, it’s not the outside what you wear, what you look like, it’s how you’re inside. So I said, well, I can how can I make friends? And the idea was to help them whenever they need help with. So besides helping myself, I in turn trying to help others. So that started a path, basically looking in the future. In fact, in one of my jobs, RCA was accused of being able to see the future because I always looked for what’s next, what’s around the next corner. And so in the book we’re writing a book is called The Man with the Man that Saw the Future. OK, it’s called a futurist. So I’ve always had that spirit or drive to look beyond today and look at what can be. And I hope that’s not too long. And the conversation in that area.

No, I think it’s definitely a great insight and it’s a good Segway. I mean, you’re talking one of your taglines is Misery to Millionaire. Yes. So, I mean, you just gave us essentially the beginning, the dawn. How did you get into the point to where becoming a millionaire, how did that journey happen?

I was five years old. And again, it’s one of the books. I was five years old and I thought my much older sister had to forget about me and a public swimming pool. And of course, I was in the baby pool and she was in the big kids and I couldn’t find her. So I started to walk home. And there in the book, it talks about walking miles and miles and was probably a couple of blocks, but he’s only five. Then he says that he couldn’t tell where he was, so he felt he had a good sense of direction. So he just turned around. And however he stopped, he started walking in that direction, which is pretty silly. but there anyway. So he says, I’m going to have to call people, I’m going to have to. And he was crying and he jokes that he says that they can’t see the street signs because of all the tears and everything, but that makes any difference because they saw, you know, you can’t read anyway. So he says there’s got to be a better way. I’m crying. I’m hollering. And unless you’re very close to me, you can’t hear me. So he says some day and this is the key point, some day I’m going to come up and make something that can get people help around the whole world. I’ll on a vision that they can be found and they can get the help in life and far beyond them just being a. The cry for help, so in the back of his mind, he has this goal of a lifetime to come up with something that can help people across the entire world that need help. So does he think about that all the time? No, but there’s this driving force that whatever he does, looking backwards in retrospect, it was always one more step, one more level towards that unknown goal that he has and not knowing how to get there or when it’s going to happen. And so he’s always had this thing about trying to help people that can’t help themselves. And so that started the ultimate road for him to get into what we call today wireless in the early days of so-called radio. So everything he did, everything he studied in the back of his mind, he had this desire to find the secret, to communicate, have people communicate their needs around the whole world, know that one too much.

No, I think you have a really good art of storytelling. You’re talking about yourself in third person and you’re depicting a story in a visual sense that I can see it in your eyes that you could actually remember step by step when these things actually happen. So it’s really insightful to see that you can actually do that. And it’s a good gift. My next question is so today, what is your business?

OK. I have what I would jokingly call a consulting business, but in reality, it’s taking my experiences of the past and providing through books, through guest speaking engagements, through workshops as appropriate to get the message across that whether you’re young or you’re old, there’s always hope for a better tomorrow. And that was my driving force. My whole life was always looking for a better way. And it was that thing, as we discussed earlier, that kind of forced me to look beyond today. I mentioned the fact that some people said I could see the future and which were writing a book. But it’s the fact that I saw what happened yesterday, what happened today, and barring any major catastrophe, projecting that out and say, well, where and what could be at some point in time, most of the time, it worked out pretty good in terms of projecting new products for RCA and G.E. ahead of other people by at least a couple of years. And that’s why you saw some of the inventions that were made on the forefront. So at times, it gets a little difficult to put words into it because I literally still have a pretty good brain and I literally relive many of the events and some are very positive and the other ones are not. We’ll talk maybe later occasionally suffer from post-traumatic stress. And that’s a story in itself. So I’m always was always looking for a better way. And eventually, which we’ll probably get to in my 70s, I found a better way. And you can ask me about that later.

Got it. Got it. So, I mean, coming from the military and he was telling me the story earlier of the transition from military into the real world.


And then having to go back and work for the military. And the next step was for me, was kind of very impactful and very insightful. Like how many patents did you actually capture over your life?

18 patents and probably over 30 or 35 inventions, of which the rest of them of the 18 were never patented either because I was an independent and I didn’t have the funds to do so or the fact that the company I was working with, surprisingly, was not that they thought there was no value, but because I’m going to take a sip of water.

All right,

because in the case of at least two or three. They thought it was so proprietary. That they didn’t want to even file patents on it because they were afraid somebody would steal it. So that was, I guess, on one hand, disappointing, on the other hand, the government. So back to your question.

So with those patents, which one that in today’s world that people could kind of look out and realize they may not know you created a patent, for example. Are you talked about the GPS, right?

Yeah, we’re yes.

Three parts of the GPS.

And I was 70 years old, so it’s never too late. And now that you brought it up, that’s the climax of the little boy looking for something that can help people around the world. And back in the late 60s, early 70s, I had worked in some early, early GPS and once again said got a better way. So in spite of the lack of funds, whatever, I worked for my wife on it. And we had and the bottom line of that, what, you know, finally got found, if you will, and it took 15 years to get any funds out of it. And that’s the second part of Misery to Millionaire. So we went on the misery of the little kid corps and to Millionaire where we became millionaire. That may not be much in today’s world, but for somebody that didn’t have anything an awful lot and it did help my family, my kids with their dreams.

Got it. So that particular pattern, is that what we see in cars today?

Yes, that’s the math. It’s let me clarify the basic GPS. Yes, it was created through the government and everything, but there was a lack of seeing what the opportunity would be in the consumer marketplace and the government and the particular vehicles. And this was enhancements to the core GPS that helped it grow in terms of its ability to fit into the automotive industry. John Deere plowing fields, people who are carrying GPS up the Appalachian Trail, you name it. So it was the ability to see ahead of what could be once again, what what can be tomorrow in the late 60s, early 70s, put these patterns together. But as I told you, couldn’t get me anybody be interested because they didn’t understand it as one of the downsides of kind of I’ll call it a visionary or someone that could be. You talked to some people. And the joke is a John Doe has a vision of the future and his future is, what am I going to have for lunch? OK, in this case, mine was pretty far out. Two years, three years, four years sometimes. And it’s been a blessing because I’ve always had the opportunity to help create a number of things. And when they finally show up, I say, OK, my daughter, to this day, a little sidelight. I have a wrist watch, a prototype of a early communicating device. And so she took a picture of this little you can see all the electronics in it is covered in plastic. And she put her smartwatch next to it and with a high degree of pride. And she said, my dad did the prototype for this fifty years ago. And so anyway, I didn’t mean to get carried away, but it’s just another point we saw in the GPS. And so we had three patterns on that dealing with improvements. So I had to clarify that improvements in it, even though parts of it go all the way back to the heart of what makes GPS work in automobiles.

Yes, that’s definitely a great Segway to, like your daughter said. Fifty years to get to that point. We always hear about the overnight success story that took twenty years to become a reality. What would you have done differently to get you to where you are a lot faster if you could do it all over again?

Probably nothing, because we learned we had from everything that was a setback. We became, you know, I’m sitting here almost eighty five. I say maturity. We became more mature. The biggest thing was through all of the roller coaster rides, ups and downs and businesses. Fifteen years for things to happen to become a known artist, whatever it all stems from the fact that we didn’t have that much, either me or my wife, she was a lower, lower middle class, hard working steel mill type person, and that’s probably why we clicked, because we had such similar and so we didn’t have much to start with her a little more. He she had a father, a great guy, took me under his wings. But we always looked at things in terms of how do we turn this downside into something? Plus, so our whole attitude when we got married was when penny pinchers. But when you don’t have much to start with and you come out of the army, they don’t have any funds and you want to marry this girl, then you do the hard things, the hard choices. When I got a letter from the government saying you have to do just what we need in your communication skills to help protect the country in the Arctic during the Cold War of 1960. Was it easy to say to her, We have a job. I’ve got a job now. It’s going to pay us enough money to get married and go back to school. But you can’t come with me that she just spent two years when I was in the army and letters and stuff, and I’m going to tell him that they began. Once we got up there and went through so many things like storms and threats from polar bears and all of that, when we came back we realized we had this phenomenal life we could live in compared to some of the downsides we had gone through and many yet to come, that most of what life would throw in as a way to run away wasn’t really a big deal. So I know that’s hard to realize when you’ve gone bankrupt twice. And now the government has told you that your first any fine tuning was a scam and they are going to sue you for fraud because they didn’t understand it. OK, but that was in our core was having a difficult time when we were young and realizing every opportunity they came up to. We’re going to do the best we could to make that happen. Oh, I ramble a lot. I’m sorry.

No, I mean, I think you’re giving insight to who you are, and I think you’re defining a legacy and you’re telling a journey. So I mean, by all means, keep continuing doing what you’re doing. So do you come from an entrepreneurial background? I know you were saying that, you know, you came from a lower class family, but where did you get your entrepreneurial spirit and your insight?

My discerning father, so that I had no choice. No choice. I had no choice. OK, and then I said every day that goes by, I’ll try hard to make it better. The risk taking was that when you don’t have much to start with, then it’s not too difficult to decide to take a risk because what have you got to lose?

Very true, very true. How do you juggle your work life and your family life?

OK, and since I’ve had a few mishaps over the years and I’ll have to quickly go through, then I fall a number of times, I messed up my back, I had some strokes. I’ve had brain concussion. I can only stand for about ten minutes. I crash planes four times. That in itself is pretty bad. So within the limitations that I have physically, even though I can fake it quite a bit, then I have to watch where I go and how much I get involved with physical activities. And I do take a heavy hand occasionally. So with all of that in mind, I sit down and figure out what how can I take what I’ve done? I need tablets. I may have any message I may have and use them. And that’s where I come up with things like writing books where I don’t really have to travel a lot. But occasionally when invited or I run across somebody that says we might get to speak. And I’ve had about six speaking engagements in the last couple of years of book clubs and elder care, you name it. It’s things that I come up with. So do I. Wake up in the morning and I say, I’m going to spend the next two or three hours writing? No. I do I do that, then I do it by inspiration, I have multiple notebooks you passed no one coming in here and there, just you call them scribbles, but it thoughts. I get a thought and had some time little after that, like a new book. I’ll do a title. I might try to pick a picture of a number of things and maybe I’ll write what’s called the elevator pitch, first paragraph or so, maybe a little more than that, and I’ll put it on the shelf. But at least I got the idea down on something. So I write by emotion. I don’t write my schedule. So if I can remember it, there’s a saying that I had I don’t write. I have a script. I write from the soap. OK, so no, I don’t have a schedule in terms of writing as the family is concerned, when usually we have birthdays together, we have holidays together. My grandma, my one daughter lives only about less than a thousand feet away. And so we have had the chance to watch our children grow up. One of them was the young man that’s now in the military. I just got back from Korea. He’s the one that says we have more lives on the camp. So we get together on family occasions, but they have their lives together and we try not to interfere with my daughter next door knows that we’re not as mobile and so used to be so as she can. She does grocery shopping, but we still go to meetings where we met and but it’s just kind of oh, mama did a little bit. So we do things where we can do them here where we are. And that’s why we’re starting our little 12, 15 minute short stories about our lives that you were going to be recording visual with some pictures and using we started some YouTube’s. I don’t know how we’re going to get anybody to look at them, but that’s where you come into play.

Yeah, we definitely had you in the right direction. As far as a marketing strategy,

that’s ad saying we have the content and you have the ability to do something with it.

Yeah. To get it delivered. So this is this is a big one for me. It’s like, what is your morning routine, your morning habits.

Well when you’re turning eighty five getting up for one. Yeah. I had one of my businesses, I had an elderly gentleman and I said he had an Apple computer and he did all his finances and I said, what keeps you going? And he said, well when I open up my eyes in the morning and I see some degree of sunlight, I know it’s going to be a good day. So when I wake up in the morning and I see some sunlight, I said, that’s a good day. Plus, when we get up, we started a routine of looking at each other and smiling, OK, she’s been an angel. Sixty years of putting up a pretty much, but and we’ve had a lot of hard times, but it just made our love a lot better. OK, you really don’t when you’re young, young, it’s passion. And then after a period of time it becomes more routine and there’s downsides, upsides. But if you know how to tackle them and if your life had started pretty well hard, then you appreciate all the good times. So that’s pretty much it. Getting up, having breakfast. You my wife likes news, so I don’t care for that much. She tolerates me and my babbling all the time about news stories and I tolerate her watching news. But she does a phenomenal job of crocheting things you wouldn’t believe angels and all sorts of things. So we have our little hobbies. We do. And she helped me start to steam my green screen downstairs. So we have a true partnership so we don’t have to go where very much. We don’t go to much of any movies anymore, but we have a full life of doing things we both enjoy. She has a high level of tolerance, obviously, and I in turn have high level of respect for her.

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I think your life kind of you ever seen the movie The Big Fish?

No, I don’t believe so.

When you get the opportunity, I think your life kind of falls in line with that movie. And it’s about this guy that lived all these different lives. And he’s a big fish in a little pond.

Oh, yes.

So I think definitely you get opportunity. You definitely want to just look at that movie. I think that your life and your legacy is going to fall right in line with that movie. Almost identical.

It’s the fish.

Yeah, the big fish.

Oh, the big fish is the big fish or

metaphorically. Yes.

Oh, OK.

Metaphorically, he was the big fish in a little pond and he was in the military as well. And, you know, he lived all these different lives, all these different things, met all these different people on this long journey of his life. And it all comes to the end of his journey to where he passed that legacy on to his family.

That’s what I’m trying to do with my books.

So what do you see your legacy going 20, 30, 100 years, 200 years from now?

First of all, a big prayer like you. I think I said it earlier and said, I really like to feel that together with my wife, that we made a made the world a better place and that sometimes it gets very hard, secondly things like our political situation going on and all of that. But in our little way, my wife, my son said to me when we were discussing how do we know anything we’ve ever done in life made a difference. And he said, you probably never did well. But maybe if you believe and you get up those pearly gates, you might meet somebody that says, let me tell you the impact that you made on my life. OK, so we never know. It’s like the books. Am I writing books to make money? I know I won’t because I know 300 books you might sell to your friends and neighbors and family. But that’s not why I do it. And I do it because there are stories to tell and I hope somebody somewhere sometime will pick up on them. And maybe even with your help and the podcasts and whatever we can get the message out is don’t give up can be pretty rough. And if you have so many ups and downs and everything and you still are around and that should be a message that should be to people. So my legacy, I think, is just like we said, is simple. Adaptive says he made a difference in this case with my wife. They made a difference. So that’s now. Putting that aside from the right, a little conceit, whatever. I’m hoping that the man with more lives than a cat will be a little more known. So my distribution of thoughts, it’s never too late can be a little more widespread than just going to Amazon or one or two get- togethers. OK. Anyway, I would like that the band of more lives than they can’t be known while I’m still alive and allow me to be recognized enough to be invited to a few more talks and things of that nature. But at the end result that we made a difference and we’ve been packed with people. I have to one a particular video that I dug up from. Nineteen eighty-five, and we gave a talk to a weed called junior high or middle school, and it was during Science Week, so my son and I put on a one-hour presentation. And to these young kids, they think it’s difficult to keep attention. And, you know, they’re doing something when you can keep the attention anyway. We put on this presentation and now. When we got done with it, it was about technology, telephones, wireless that we had all done. The reaction was such that I really felt as if we had home and we titled the YouTube How to make science, how to get teenagers involved with science. And that was the thing behind it. So maybe if I think about it, I think positive that one of those kids to those kids. So I said this is cool and went on to really do something that other people would recognize and know. And they might remember the middle aged guy with their son putting on this this talk. So I had this video that makes me feel very proud and think about there is an impact by these young people. I have talked to him and talks to my grandchildren’s class colleges, businesses, grade schools, and I enjoyed the look on their face when they get it in the Army. I taught the technology classified microwave and don’t want to go too much involved in that. But there’s a book coming up. And the book that we’re putting together talks about this young man that’s a private and he goes in and because he has previous technology background, he gets thrown into eventually teaching sophisticated electronics to officers. And they the commanding general from out there, Jersey, tells him that while you’re in the classroom and he tells the students, this young man here is a major. And treat him as such and don’t take it out on the trail, because I still had to do all the drills, everything, and nobody did. But it’s the story of this young man that doesn’t realize until those later life the phenomenal responsibility that he had to teach the leaders of tomorrow that would be running the command and control on the battlefield and everything. And if he messed up, then he could be a phenomenal disaster if the communication systems didn’t work because he didn’t pass that information on to the officers running it. And so don’t know where I was going with that. Sorry.

What I take from that is I think that part of your journey and your destination is one in the same and you want to inspire people. And I can tell you firsthand, I’ve only known you went a couple of weeks and you’ve inspired me already.

Well, thank you. And not five dollars later.

But the inspiration was more so, you know, like, I just I just turned 40. And like you said, you’re creeping up on 85.


For me is like this 45 years to where I could potentially be where you are or execute the things that you’ve done in my own way and just seeing those pathways. And like you said, you didn’t create your first patent until you was like 70.

Oh, no, no. My first patent occurred when I was thirty-five.

Thirty-five. So you’re the last back in the GPS?

Yes. The piece de resistance, if you will. The one that I feel that made the most significant difference to the most number of people was the improvements in GPS when I was in my late 60s, early 70s.

So I mean, I think just by hearing that there’s people in the war right now that maybe eight years old, people that maybe 65, 55 and different journeys of their life. And to hear that when you’re 70, it’s still not the end of the road. There’s still way more to give, still way more to do. And you could you know, like your statement says, it’s never too late to make your dreams come true. So in all reality, I think you’re a spokesperson for that in all age groups,

if I can just add to that a little bit. That was one episode in later years that helps illustrate it’s never too late. I built an airplane with my wife, so I flew it. I crashed it four times. We call them off the landing. They crashes. Last one was on top of that tree. And I was in my later 70s. I started seriously to write books and I’ll try to give you a real quick. That happened anyway. I was now in my early 80s. I wrote six books and I got six more coming. So age has nothing to do with it. If you have a desire and you say, what more can I do? OK, not sit in a rocking chair even though I enjoy my rocking chair and there more can I do that can make a difference. And I had a number of pilots that had crashes and one of them said when he is engine quit in a club meeting, he said The first thing that came to my mind is what would we do? And this was after we landed in that tree. And that was such a thrill to me that there was one person that picked up on what we did and the episode we went through. And he said, what would we do? It was not what would Jesus do by a long shot, but it made me thrilled. So it was in my late 60s, 70s and 80s that I had all these other things that we chose to do and some so good, some not so good. But we took the risk and I think we were better off. I’m very proud of my bookcase with those multiple books and stuff on it. And thanks to a friend who said you need some lighting, so he added lighting to it. So believe in your friends and help them as much as you can. And whatever seeds you plant, they may just flourish and grow time and time and time beyond whatever may be. Your first intent was so never give up.

Yeah, definitely. And another thing that you brought up to that and realize that we share in common is that you said you have a stroke. Oh yeah. And I had one as well to twenty eighteen.

Oh well congratulations on the reason I talk so much now is I went for a year and I couldn’t.

Yeah. And I know exactly what you mean. It’s like this weird. Your brain is moving faster than your body can kind of catch up to it.

Yeah. All I did was mumble so. And

now I mean it’s you know,

now I overtalk. You’re making up for lost time.

Yeah, definitely. So it was a whole year that you didn’t what did you lose any motion in your body as well to know?

It was just the vocal part of my brain.

It’s my first podcast I talked about. Like, you feel like you’re captured in a situation. It almost feels like you understand what stuttering really is. You understand what depression really is in those moments because your brain is 100 percent fine. You’re moving forward but can’t get it out. You can’t get it out.

So my father, seven years in a nursing home, my stepfather, phenomenal body. He was a banker, my stepfather. So not one I don’t know, and was gone when I was young. But anyway, he had a stroke and he was in a nursing home. He recognized the children, our children when we walked in and he would cry. You look at his face. He knew what was going on, but he couldn’t speak it, he couldn’t tell you how he felt. OK, and when I had that, it was really a flashback to seeing him that way. I’d like to interject one thing, sure, as we’re talking about how you and I both have experienced things like that. There’s one topic which had been difficult for me to think about writing, but I am. I had my knee replaced, and that was five years ago, and I was recovering in a recovering facility, even though my wife wanted to take me home because I found out that I had also cracked my bone and they had to wait three months to replace the need for the bone to heal. But I also I walked in here and I twisted my leg answering the oh, I don’t run to the bone anymore anyway. So I was recovering from pain and the knee pain in my leg healing. And I had torn ligaments. So the pain level, when you go to a doctor says, what is your pain level? And he got smile of it and it goes up to 10. I was 20. It was the best. I’m in this facility. I could and I had to crawl because I had pushed the button and it rang for an hour, a two hour. I then got rolled out of bed and I crawled the bathroom and I had one of these. I just got out of the hospital at one of these Calamus that doesn’t work right in the back. And you see your but all of that. And because of medication, Mother Nature locked me up and I couldn’t go to the bathroom. The insides were like a brick and I’m laying on a tile floor. I bought freezing everything under extreme brain pain and crying out. Oh, nothing happened for three hours. And my wife shows up my angel with my son. And I know you don’t know her, but she’s got to level sometimes very complex and very understanding. And then the other side when she walked in and the alarms going and nobody’s there, all hell broke loose. So she grabbed me with my son’s help and got me in the car and brought me home for two weeks. I could not sleep because I had the fear of waking up. And that was the real world, the world of being there with her, getting up with the people five times a night and so on. That was a dream. I went into psychiatric help. Because I would get up and I would cry, got nothing, I mean, watching the news and they’d be feeding me soup and stuff and I just I start crying. Well, the reason I bring that up is even under that situation in one year, 80. There’s always hope so I went through a little one or two sessions, and it’s kind of the joke that they said, well, you must have hated your father. Well, I never did because I didn’t know him and I tried to give him credit for doing what he did. We come to the point that and I think that’s only part of the story that I was afraid of being alone does not go back to one of the books we read about the little boy, and he’s afraid and he’s by himself and he’s lost. I was throughout my entire life afraid of being alone in the one book, the full books, Searching for the Good War. There’s a section where there was a storm and my partner became ill and they came and got him. And the storm got to be 130 miles an hour and it was 95 below zero. And I was expected to run this most crucial site at 24 years old and. I finally. Was freezing literally danetta because it could be hitting, couldn’t keep up with the wind and everything was shutting down. So I pull up a table and I open up the radiation doors of the transmitter tubes, which were lower but very similar to virtually the radiation after the Civil War atomic bomb, Hiroshima and Nagasaki. And I was alone. So I was alone when I was a little kid, I was alone, freezing to death and being radiated when I was in the Arctic, and now I found myself alone, 80 years old, and all of it came back, the fear of being alone. So what it says is they finally find out what was the core. And the core was I was alone. So here the point is, it’s never too late once again to find out what could cause something dramatic. So occasionally I’ll get a glimpse back. The post-traumatic stress, not terrible, but just memories I don’t want to have anymore. But it’s never too late to recover even things as difficult as post-traumatic stress. So what did I do when I wrote that book after the Arctic experience about the argument I dedicated to all those that suffered with post-traumatic stress because I’ve been there and I’d done that and I apologize for eating up all your time.

But no, that’s something good information is definitely insightful.It’s a testament to who you are.


With that story that you just told. So look at. Your goal is to help people, right?


and you’re looking at delivering a message of an insightful, inspirational destination.


How would you help an upcoming entrepreneur? What words of wisdom would you leave behind for them? To utilize today, well, it’s is a cliche, but basically never give up. It took six business start-ups before I really had one. No. One, the third one. That’s when we did the eldercare. But then we got hit up with the first Gulf War and all the banking was shut down about that. They really honest one was literally the G.P.S… And even though you don’t know why you’re in the given path, that eventually I firmly believe there’ll be a reason why you take that year, some years and years past. And that was really never give up. It’s not easy. So my wife and I, time and time again would have a company that folded and we’d take, thanks to a friend, a little trip up north Georgia to some brain recovery. And then we had nothing. We had builds and company and folded. And we were coming back and we looked at each other and I said, well, what are we going to do now? And she looked at me because we had done this same conversation many times before and she said. Start all over. So start all over, OK? If it turns out it goes through the journey of having a dream and then having a goal and then in the process of trying to achieve that, you have some downsides. You have to believe. And if you work at it, you will find out that two things will happen. You’ll either achieve that goal and that dream ultimately, or you won’t. Now you say, well, that’s pretty stupid. Well, when I’m coming down to is so what? So you don’t that one doesn’t quite work out. So today’s they say you got a bucket list. If you have enough dreams and if you have enough courage to take one more risk, then you say, what do we do? Well, we let one out. That I know is going to get an artist award and be in a museum. No, that I know that I was going to grow up thanks to my brother that got killed in the war and play classical harmonica. You know, it’s going to be in Carnegie Hall, though. OK, did we know we’re going to do all of these things, start and failed businesses, invent this and that? No, but every time there was something, we either made it and said, hey, Ray for us or we didn’t. And we say, where do we go from here? And then we just pick another one. And that’s why there’s so many lives. So many of them were not quite. So I said, well, let’s try something else.

More lives than a cat. Right.

You got it. You got to. Hey, can I quote you on that?

Yeah, definitely. So where can people find you online? I mean, you have Facebook, Instagram, email, website, address.

Yeah, but I don’t do a lot of it. I’m not the person that’s going to sit down there and even weakly throw stuff into Facebook or Instagram or anything. I’m still learning. I say, well, OK, that’s nice. That’s cool. So within limitations like Instagram, a one minute video, don’t make it sixty one seconds. So I’m learning that terms the next one. I can do the videos that I’m working on now. Do I make a career out of it? No, it’s almost more the enjoyment of figuring out how to do it and do it once again. The challenge

keeps your brain motivated to keep moving forward

meant that you have to ask me one more question.

Well, I got two more question.

What caused me other than landing on top of that tree to become a month to month book author? And I’m going to take a couple of days. I tell you that story because I owe it to a teacher. So I’m 12 years old and she knows that I’m cross the tracks on the other side of the town. And so but she also knows that I have a lot of dreams and she picks up on that. So a contest comes up and it’s to enter this contest and write this paper. And she said, you can be a pretty good writer. OK, so I said, oh, well, why don’t you go ahead and enter it? So I did, and I’m 12 years old. And I want to know what the topic was, free enterprise for peace and prosperity. What the heck does a 12-year-old know about that? No one. So she said, yeah, you have a knack. And I said, well, what do I do? We’ll go, right? Well, what am I going to write about? And this is important. Piece of information, right, what you and I said, oh, she said, how many dreams do you have? I said, Oh no, I just got this. And this is a simple write about in your lifetime, right. About what your adventures are. People will find it interesting. And when you get your older age, then write books about them and let other people know what you’ve learned in your life. So it was not just landing in the tree, but it was this wonderful teacher that saw something in me that I didn’t see, and there’s a book that someday I’ll finish writing called The Invisible You, and it deals with people. That’s why it’s payback that that sees something in you you don’t see. And it’s that extra thing that they do that puts you on a path to improve your life. Now, you’ve written some books, continue to write because you’ve got you in your own way. You’ve got your own stories. But that’s how I became really an honest author. Someone says, did you win any awards? I’ll say one. OK, when I was 12, I didn’t spend my life writing books to go and spend the time and effort getting awards. I did it because of the message I wanted to put across and what I wanted to leave behind. So it’s and to make us feel good when you living life with my wife has been phenomenal love because. We cried when we wrote the story of the Arctic. She didn’t know what I was going through with storms and beasts and threats. So when I disclosed that it was very emotional, I didn’t know that she was for all that time, a bridesmaid, never a bride. And every time she would go and participate in a brother and a sister and a friend getting married, I was 4000 miles away. So we learned how to really know what true love was. Sometimes I go on ramble. Sorry, but I had to tell you the story of how I became an author and I did win one award.

Well, I definitely appreciate that story behind. I mean, you’re talking about 12 versus 84. And so the fact that you remember from 12 years old and what got you here today is as a great story to tell.I got a bonus question for you,

though, bonus question

bonus question. All right.

If you could spend 24 hours with anybody dead or alive, uninterrupted, who would it be and why? It’s always a tough question. As always, a tough one .You have to kind of like think about all the variables people in life

there’s, two but I’ll pick one, Anderson.


one example is he never gave up on my life,

so what was it like, ten thousand one lightbulb actually worked.

He’s got a thousand and some patents. There’s a downside to saying Edison. He never really gave credit where credit was due to those people that actually did his work. He was the creative guy. OK, but as far as the drive, as far as never giving up, as far as doing crazy things, no one would have expected, OK, he was in the agriculture business and he was in the oil business and all of that. He just had to I would I put it to see or hear something nobody else did. And I will say with some degree of pride, that’s something I feel very good about, of about people that have the ability to see things that no one else sees and they have the courage to go ahead and do something about it. Knowledge is one thing. Doing anything with the that knowledge to make a difference is something different. So many people have dreams. That’s all they ever are. And it’s the saddest thing is to have a dream. And let it die. Before it’s ever had a chance to live, but it takes a lot of courage and a willingness to take risks because without what’s the old adage, without risk, no reward. That’s not true. But I would pick Edison because it was a never give up and we’re not all perfect. But from the top side, the ability and the drive to say this is going to work, I don’t know how. And then to see, oh, wait a minute, if I put this little filament in some kind of a vacuum, that was the brakes or

a light bulb moment.

Yeah, it actually. And then to sit there for three or four days staring at this moment and it did not go out. So he said enough is enough. Crank it up. He does that. And it died a glorious death. OK, but I would pick Edison.

Well, I think that is a great way to end this podcast, and I appreciate you taking the time, sir. And so on the flip side of it, at the end of my podcast, always give the interviewer opportunity to become the interviewee and swap places. So any questions that you have for me?

Number one, there’s an appreciation that you spent some time at number two without the five dollars. And I joked about everything. You were extremely complimentary. You have given me the thrill of feeling that I gave you a little bit of inspiration, because that’s the food that kind of at times get me going when people go one way or another. Aha. OK. Appearance wise or whatever. Thank you for coming over. And I hope this can be the beginning of a long and hopefully say one way or another way, a mutually profitable relationship. And I appreciate your journey and the things you told me about all the things that you’ve done and how you could make things better and move on to something else. And you are a futurist, too, because you see where in your life you have gone and where you need to go. And they don’t have to be all right in a straight line.

Definitely not.

The number of things I came up with had sometimes nothing to do with what I thought I was supposed to be doing. I would like to believe that we do things at times. And this is President Kennedy. We will go to the moon by the end of the decade, OK? Not because we have to, but because we can. So thank you. And I’m looking forward to hearing your podcast and looking forward to further communications. And so the ideas and we went to see my fledging green screen thing. And you made some excellent suggestions and I hope to see you. We got one coming up on Saturday, another meeting. Are you going to be there?

I’m out of town this weekend with

no excuses. Excuses. Thank you, sir.

It’s a pleasure.

Same here. Thank you very much.

Thanks for tuning in to another episode of Boston College. I hope you got some helpful insight and clarity to the diverse approach on your journey to becoming a trailblazer if this podcast helped you. Please email me about submit additional questions.You would love to hear me ask our guests and or drop me your thoughts and ask @asksagrant.com post comments Schirò hit subscribe and remember to become a boss uncage you have to release your inner beast S. A. Grant signing off.

Listeners of Boss Uncaged are invited to download a free copy of our host essay, Grant’s insightful book, Become an Uncage Trailblazer. Learn how to release your primal success in 15 minutes a day. Download now at w w w dot. S.A.G. are a N.T. dotcom slash boss uncaged.

Arctic Explorer, Pilot, Survivor, Inventor, Soldier, Gambler, Teacher Author, Artists, Musician, Entrepreneur, And Lover: Wayne D. Evans aka “Sir. Evans” – S1E8 (#8)2021-01-14T17:53:24+00:00

Founder Of Kindle Cash Flow: Ty Cohen AKA The Kindle King – S2E2 (#30)

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Boss Uncaged Podcast Overview

“I think the first thing is to, as I said before, work on your self-discipline, do something in your business every single day, do something in your craft every day. I used to get crazy looks from family members. I would be on vacation and I got my laptop. I’m on a beach and I’m opening it up and I’m doing something for 15, 20 minutes.

‘Ty, you’re on vacation, you’re not supposed to be working?’

No, I’m going to be working because I want to be able to take a vacation any time I want to.”

In the first official guest interview of Season 2, S.A. Grant interviews Kindle Publishing Legend, Ty Cohen. In this episode, they discuss how a kid who was told he would only live to age 17 became a multi-million dollar Leadership Coach and Kindle Publishing Boss. The power of perseverance and determination can be heard throughout this dynamic interview.

“…my mission is to empower as many people as possible and do that through helping them to create digital real estate and above the financial freedom that comes along with that because I think it makes you feel better. And then, in turn, you spread that out to everyone else and it becomes contagious.”

His highly successful Kindle Cash Flow program coaches aspiring entrepreneurs on how to realize their goals of producing Passive Monthly Income through the platform of Kindle Publishing. Ty’s gift of foresight allowed him to take early advantage of the growing digital publishing market on Amazon. Through scaling, success modeling, and a little encouragement from friends, Ty saw an opportunity to build a community and teach others the power of Kindle Publishing.

Don’t miss a minute of this energizing episode covering topics such as:

  • Discipline
  • Overcoming obstacles
  • The power of delegation
  • Stretching the limits when setting goals
  • Surrounding yourself with the right team
  • How to balance work life and family life

Contact the Kindle King grab a free copy of his new book: http://bossuncaged.com/kindleking


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Boss Uncaged Podcast Transcript

S2E02 – Ty Cohen.m4a – powered by Happy Scribe

Welcome, welcome, welcome back to Boss Uncaged podcast. Today, we have a special guest. I look at him as a mentor, a coach, and a lot of things that you guys see me doing on my platform. I was inspired by this individual, and the way I came to know who he was was just kind of surfing the web looking for answers. And I’m always kind of trying to one-up myself. And in that process, I came across a webinar that was online and he was talking and he was just so nonchalant with it, so laid back. And it just resonated with me and it just made perfect sense exactly what he was doing. So without further do, introduce everyone Tycoon in the Kindercare.

Hey, man, I’m excited. I’m I’m glad to be here. You know, every time I get an opportunity to do one of these things, especially with with someone of your caliber, I’d jump at it right away. So I appreciate you having me here. And I can’t wait to hear what I’m going to talk about.

Yeah. Yeah, definitely. I mean, I got a million questions for you. Like, I’ve been saving up these questions actually for some time. So I guess right off Ritt for the people that don’t know who you are, who is Ty Cohen? Yeah.

So that’s an interesting question. I’m still trying to figure that out. You know, even after all these years, it it’s still changes. Right. So I started as a kid who was born in a pretty rough area. I grew up in Bridgeport, Connecticut. When you when you think of Connecticut, you think of farmland, maybe pastures. If you’re not familiar with the northeast. Right. In that area. But where we grew up and in the town of Bridgeport, dissimilarly grew up and notorious areas, Bridgeport, New Haven, Hartford, New New Haven, Norwalk, Stamford, Connecticut, depending on where you’re at. So I grew up with the trials and tribulations of. Trying to walk a straight line when everyone else around me was, you know, doing whatever it required to survive in that area, was also blown sickle cell anaemia. So sickle anaemia being a chronic disease, something that especially at that time, I could end your life early. I was told that I would I wouldn’t live past the age of 17 out of seven or eight children that my mom had. Two of us were blown sickle cell anaemia. My oldest sister, Gwen, died from it when she was 27. She passed away. And, you know, I’m 12 years old and I’m saying this. And at the same time, around the same time, I was told that I wouldn’t live past 17. So that became my reality, thinking that I wouldn’t live past the age of 17. And I ended up getting into a lot of destructive things, self-destructive as well as destructive to other people. And it wasn’t until I kind of my mom and dad were separated, but my dad would always come by. I was at a church and one day I remember him coming by to pick up me and my younger brother Michael and him having his book by Les Brown and the backseat of his car. And that was very uncharacteristic of my dad, as far as I know, because he was just he was a blue-collar guy. He was a construction worker. He was a security guard. He was a taxicab driver. So I never knew him to be into personal development or entrepreneurship. But seeing that book was my first taste of personal development. Seeing someone like Les Brown who looked like me, a black man, and he’s talking about someone’s opinion of you, doesn’t need to become your reality. If you can look up, you can get up right to all of these self empowering things that at 17 I never heard of before that 17. I’m thinking that everything is doom and gloom because I’m saying death, drugs, destruction, gangs all around me and then also living with sickle cell anaemia. So seeing that I end up taking that book ended up stolen it out of my dad’s car, to be honest with you and taking it, man. And I just reading it like two like two or three o’clock in the morning. And it totally changed the way that I looked at life from then on. It was the initial paradigm shift that required me to go from that. Point of possibly being another person that would have ended up dead or in jail because of the environment, right. Or because of what I perceive to be my only options, because I was in that environment. So to now being able to generate millions and millions and millions of dollars and to be able to speak to hundreds of thousands of people across the planet. So, man, I’m just excited to be here. I’m always open for the opportunity to talk to someone, and that’s where we’re at. So go ahead.

Yes. So I mean, with that background and just kind of considering where you came from and kind of where you are today, obviously, is it always a journey to climb to that road to success? So in this process of your journey, when did you decide to get into Kindle and how did you get into Kindle?

Yes, I was at Sexo, so I had one real job I like to call a real job that was working at Walgreens Pharmacy. Right. I worked at Walgreens Pharmacy. I got the job as part of a summer program when I was 14 at that time in Connecticut, be as young as 14 working. And I quit it when I was about twenty four. I got tired of doing that. And I said, you know what, I got to do something else, and I wanted to start a record label at that time and I thought I was going to be like this, this next Puffy or JayZ or, you know, Shogunate or whoever it would have been and with their record label did that for a couple of years. The friends that I was involved with, they didn’t really take it serious. They were just still caught up in the environment, to be honest. You going to job back and forth and things like that. But I had the knowledge. I had the knowledge of how do you start a label? How do you groom your artists? How do you get your artists on on radio? Because we were seeing a significant amount of radio play in that Tri-State area, New York, New Jersey, Connecticut. How do you set up shows? So I had all of this and it took me years to accumulate that knowledge. And I said to myself, man, it’s got to be other people were looking to start record labels depending on, you know, where they’re at. I’m sure they’ll pay for this.And at that time, Amazon had a program and this was timing is so important, being able to see when things are happening and then being able to say, let me jump on this. I have a saying, and that is money, love, speed. Right. So being able to recognize it and instantly jumping on it. And I think you understand the importance of that as well, because you were just recently out on my podcast and I put out feelers out there, said, hey, who wants to be interviewed? And you jumped down like this and you said, let’s do it tomorrow morning. So going back to that, Amazon had this program at that time called Amazon Advantage. So the Amazon Advantage program was a program where authors who had physical books because it wasn’t digital yet could ship their books to Amazon and Amazon would store those books. They would take the orders, they would process the orders and ship the orders and then send you a royalty check at the end of a month or whatever you sold them on a private jet. So I pieced together a couple of books. I’m not a writer for the English one or one, not once but twice because of an overachiever. And I want to make sure I felt it the right way. But I picked these books together, had them printed upright. And ship them off to Amazon. And they did pretty well, man. By by my standards, I was making a couple of thousand dollars a month with those. And then a while later, Amazon came out with what’s known as Kindle Direct Publishing, and that is the ability to sell digital books on their platform and made not having any type of prior experience of digital Kindle books or e-books. I was really reluctant, man. I’m like, who’s going to buy like I’m used to? I was used to reading books in a physical format like this. Right. I want to dogeared them. I want to mark them up. So I was really reluctant. I said, who’s I think this is the stupidest idea who’s ever going to buy digital books? But I reluctantly again wanting to take advantage of the opportunity upload at some of my books to Amazon’s platform. I did not pay attention to how well they were doing. I looked maybe about six weeks after that and saw that I made some cells and it was intriguing. What was intriguing was the fact that I was making sales to people that no one I didn’t know. So across the planet. Right. People that I didn’t know. Number two, the fact that I could take something that was intangible and make money off of it multiple times when I was selling the physical books in order to make ten sales, I had to have 10 copies of my books shipped out to IMSA, 10 copies in order to make a sentence out. What the big eye opener for me with digital books was to make ten sales. I just had to upload this book one time and I could make ten sales with 10000 sales by doing that work one time. So it really got the wheels turning. And I said, you know what, this is pretty interesting. I started uploading more books. I started testing things like, you know, what price points were the best cover designs I started testing things like playing around with the titles, with the descriptions and just really modeling success, looking at other authors, because, again, this was my first entry way into authorship. Right. And I know this is a little bit of a long answer, but but also at the same time, I was studying Tony Robbins and Tony Robbins says that if you want to be successful, model someone who already has success. And when his mentor, Jim Brown, says, hey, if you guys make a ten thousand dollars a month study, study what he eats, study what he read, study how he walks. If he’s got this funny walk, start walking funny like him, because maybe that’ll lead you to ten thousand dollars a month closer. So I started really looking at what the other bestselling books on Amazon and Barnes Noble’s and then Borders. At that time, bookstores were more abundant. Right. I would go in and spend many hours in a bookstore just taking notes and just visibly looking at whatever I could. Didn’t even know what I was looking for at that time, but knew that if I found similarities between best seller, best selling books and authors, I need to incorporate those things into my books. And that helped me to get to a point where I’m at now generating upwards of 50000 dollars a month publishing books on Amazon.

So, I mean, I don’t even think that was long winded. I think people need to really understand, like the journey that you went through to get to currently where you are. So, I mean, you’re talking about, you know, your revenue stream is about, what, annually? About three million, give or take?

Yeah, yeah. Right.

So to publishing in the looking at three million dollars on an annual rotation basis coming from. You were a manager at a pharmacy, right. Yeah. And in stepping into the space, that’s a hell of a journey. A hell of a transition. So in that transition, when did you really start realizing that, OK, I’m selling a couple of books I could really scale, I could really multiply this and I can go from maybe a couple hundred bucks to fifty thousand or ten thousand. When did that actually happen in this process?

I’ll tell you two things. Right. So there’s always these these shifts, these things that happen in life and you get these. Aha moments. Right? You get you get you get these moments where. Where something happens up here or here, and you have to stop and write those things down, you have to stop and take notice of them, and then you have to immediately put those those ideas, those things into and into action. So a few things happen. So the first thing was when I first got my almost ten thousand dollar a month royalty check from Amazon, I was talking to a friend of mine who you actually met Jagwar right at the time. And I remember the story so vividly, man. I was I was it was the morning when I was going to take my mom breakfast. I would try to take her breakfast as much as tight as much as possible. Mom was from South Carolina. She liked, like old school breakfast man, like the grits and fish and all that other stuff. So I would take her breakfast and then stop by my post office box to pick up my mail. And I remember picking up my mail and I had my check from Amazon and it was an amount of like nine thousand eight hundred seven dollars. Now I think I’m doing something at that point. I think I’m the man. I’ll make it ten thousand dollars a month. Right. And to the point where. The hunger starts to subside. You know, I’m like one hundred and twenty thousand dollars a year. I’m good. So I cargile warm up and I’m like, man, I just got a check from Amazon at nine thousand eight hundred seven dollars. And, you know, Manja Accountability partners at the time both having these goals of where we want to get, which is why it’s so important to have someone in your life that’s going to tell you when you’re slacking, when you’re on point, when you can do better, when you’re not reaching your full potential. So I’m I’m excited. I think this is going to motivate him. Hey, Joy, just make ten thousand dollars. You know, Amazon just sent me this check. What do you think he said to me,

knowing Jervois, if I looked at you and said, why is it not thirty thousand dollars

and not so many words, he said, tell your boss. I don’t know for sure why not. But he said, tell your boss Bocian. Now, he didn’t say from a Hado standpoint. He said it from a standpoint of I know what your potential is. Don’t settle for 10000 a month. You could be doing 30000, 50000 a month, and that was what I had told him, I said my goal was to get to 50000 dollars. So in a sense, he’s saying in, you know, 10000 is fine. But you told me you get 50000 or 30000, whatever it was. Right. So accountability is so important in both ways. We have to be open to having someone. Correct us. Right, and and correct our ship, when we start to get off course, when we tell someone, listen, my goal is to, you know, be a better father or be a better mom or be a better coach or a better student, and that person being able to look from the outside in because sometimes we’re so close we don’t see it and say, hey, hey, you’re getting off course when you need to. Correct. So that’s the first point, right? Having someone that’s open to correcting us and then the most important is being receptive of that. All right. And hey, I know what I’m doing. Stop. You know, stop checking me and not tell me what to do. You have to thank you. I appreciate that. Because after he said that, you asked me. Right. Well, at what point did I realize that this was something that I could scale? And it was at that moment when he said. 10000 is fine, but you’re not living up to your potential. I immediately I was in the park at that time, I was about to go for a walk and kind of celebrate in my head after I hung up the phone. I immediately drove and so ironic, I drove to a Walgreen’s, which was right up the street, and I went in and bought a pack of notepads, and then I went back to a park and I wrote out my entire plan of how I’m going to get to the 30000 dollars a month. I said, OK, it doesn’t need to just be me. It doesn’t need to be just me and one writer. I need to now have a team of writers. I need to have some editors on board. I need to have graphic designers that I consistently work with. I need to have a plan for researching and modeling the books that I want to go in and publish and do this and in a uniform the way, because before I was just flying by the seat of my pants, you know, so systems is the everything. so the first thing, modeling rights of modeling success. And then the other thing is having a system for modeling that success and you could apply this stuff to anything you can you could look at. I know you had a good friend, Greg SESAR. Right. I think that Greg is a great example of someone who chooses his marriage and who does really well at that. So if you want to become a better husband, you can model someone that’s successful at that and create a system that’s going to help you to develop those habits. Right. So you say, hey, I see he gets her flowers, you know, out of a blue. I see that he’ll send her a text. Hey, baby, I love you. You know, I see that, you know, he’ll come in and he’ll intimately rub her back or something like that or things that you may not have noticed before. But now you can go in and you can you can say, OK, I notice that these things are done. I’m going to start doing these things. I’m going to do them habitually. So now that they become this habit and that’s your system. Right. And before you know it, you’ve done it 60, 70, 100 times and it’s no longer force. It now is easy to do. And if you don’t do those things now, your body, your brain says, hey, what happened to Offtrack? You know, so there’s so many different things there. The next thing that helped me to get to a point of scaling was when I first started publishing on Kindle. I was really comfortable with doing it and being behind the scenes and not sharing it with anyone, not because I’m trying to be selfish, but because I didn’t I was just wasn’t comfortable with being a teacher. You know, I don’t want to teach people what do I want to have that responsibility and then I’ve have had three people in my life who said this is something that truly works. It’s your duty to kind of share it with people because there’s so many things that don’t actually work out there that people are spending time and money pursuing. So after about, I’d say, about eight months to a year of of these individuals and again, Greg being one of them saying, hey, you should teach this, you should teach this, you should teach this. I finally said, you know what? I’m going to teach it. I need to do it in the right way. I’m I’m going to I’m going to put put it together so that we have a proper training, we have a proper support and we have the proper community because you need all of those things to be successful at anything. You look at someone who is great at golf and like Tiger Woods. Right. Not the not this new, not this tiger. I’m talking about Tiger from back in the day. Right. Or Michael Jordan. Right. Or Kobe Bryant. They had the they had the VA system, which could be the program because the system was and when they had the support, which is the coaches. Right. And these coaches are usually the people that are behind the scenes sometimes. And then they have the community, which are the fans and they’re encouragers and his supporters. So you need those three components to be successful at anything, I think.

Got it. Got it. Definitely. I mean, that was like it’s one of those things like when every time I hear you speak, you put your all into it. Right. You’re not just half assed and you’re going to you’re willing to disclose all the information as possible because you want to see people get results. And I love that about you. In addition to that thing, another thing that you brought up was like you’re in a circle of people, right? You talked about your while you talked about Greg SESAR. There’s Marty, there’s Josh, there’s Lenny, the boss. And in a lot of these people like either relatives or they’re like people that you train before. How did you formalize like you have a power team, you have an all star team. How did you put that team together?

Man And it takes time to so one by one. So you start to see things and people in. So my thing is. You’re going to always when you see a certain level of success, right, whether that is success and anything, I go back to the record label that you could be an artist. You could be. We used to dream right from NWA. You could be a Dr. Dre. And people were going to want to gravitate towards you because they think that an association with you means instant success for them. So he may see he may see, especially in his heyday, he may see where he’s getting solicited by 10, 20 people a day, probably more or not. Hey, here’s my music. Listen to it. Right. But. It may take a hundred people. Before he reaches that one person that’s truly serious, in a sense, n ot so serious about being an artist, but serious about putting in the work. Serious about being disciplined. Serious about being committed. Serious about understanding what it’s going to take time for him to level up and get to that next point. It’s not going to take, you know, this magic pill and maybe in a 24 hour period. So I see the same thing. I would see people come in every so often. And my wife would say, you always give everyone a chance. Right. And you end up getting fooled by it because you think everyone is going to work as hard as you. Everyone’s going to be as committed. Everyone’s going to dream about this stuff all day long. And that’s usually not the case. But when you do find those people, then you say, OK, I need to bring this person out. And sometimes those people are going to be close to you. They’re going to be family-like Lenny, the boss is my cousin. Right. And sometimes they’re going to people that are not family. Marie and Josh are not related to me. I know Josh through associations and when I’m really good friends with. And then I met Marty in that sense, do just as well. George and I, we’ve known each other for a very, very long time when we both back in the music industry. So so you start to recognize these traits and people when you say I need that person. Right, this person would be good and people that. I’m going to feed. Both ways, meaning you can get from them and they can get from you as well, because this should never be a one way street, I don’t think I don’t think it should ever be, you know, so so going back to the doctor, for example. So, Dr. Dre, he finds videos, see. Right. Which is an old artist back in the day. So he brings the DACA and then he continues. Right. He finds now Eminem. Right. Make an explosive exactly, but look at the time period from when he was able to get like The Dossey on board and then MNM, I don’t know, what was that like 10, 15 years maybe? Right. So sometimes you find these diamonds in the rough, but then when you realize that talent born and then he started to associate himself himself with like a Kendrick Lamar Right. Not on the same label or anything like that. But he sees the talent in Kendrick, he says, to do production work for him or someone like the game or someone like 50 Cent. And then again, all of these guys are super talented, but some of them really do. Well, like the Eminem’s like the 50 cents. Right. So it’s being able to say, I got to be selective with who I bring in, but at the same time, let me pay attention to everyone. And you might have to pay attention to a thousand individuals, 10000 individuals in order to get that one. That’s really going to put it in. So any one of those guys, I can call them up right now. They could be, and I often do. Sometimes it could be two or three o’clock in the morning. Hey, what do you think about this? You know, because I just want to see, are you still in for the long haul? Mm hmm. You know, how committed are you? And there you go.

You know, that’s a really interesting philosophy and obviously the proof is in the pudding. I mean, you’re doing it and you’re getting results by doing that. So, I mean, just taking that little nugget that you spit on the microphone right now can influence somebody else to do the same thing and grow their business. And so in addition to that. Right. So obviously, you’re at a point now to where I wouldn’t say you’re on cruise control, but I think you’re still increasing. You’re still growing. You’re still expanding. But on the journey, obviously, you hit hurdles. And when you hit those hurdles, how did you overcome those hurdles?

Man, honestly, personal development. So so overcome those hurdles through personal development and what do I mean by personal development? I mean continuously learning and educating yourself personal development in the form of self-improvement, so will work on improving our health in the form of fitness. Right. So we might go to the gym. We may condition ourselves to eat better, but very rarely are we taught to conditioned our mind and to work on our mind and to continuously put things into our mind that’s going to help us to get better and overcome the obstacles. You can have obstacles left and right, especially as you start to to do more and want more and be more like that’s the test right there. You’re going to have obstacles where, you know, if you’re a business owner, you merchant account might get shut down. Listen, my Facebook account just got disabled yesterday right now before. That would have been a major crisis for me, stressing about it like, oh, my God, you’re kidding me. But after you go through about seven, eight, nine, 10 times the it just got to say, but I’ll fix it. I’ll figure it out, you know, we’ll get it back. And what we get it back a day from now, a week from now, a month from now, it’s fine because I think the more obstacles you go to, the more it toughens you, the thicker your skin is. Right. It’s like New Yorkers. I always like to I’m from Connecticut, but I also like I always like to put myself in the position of a New Yorker because New Yorkers are a tough man. Like you got people who go through things and, you know, New Yorkers will go in a room and of people that they don’t know and will try to sell something. And they’re not listen, they don’t they don’t worry about what people are going to say about them. They don’t worry about what people are going to think about that, you know, the biggest deterrent that we have to success is our addiction to what people think of us. So when we stop being addicted to what people think of us, whether it’s the neighbors, to family, to friends, then we’re able to really become uncaged and do some things, man. You know, we’re really able to go out. And I look at New Yorkers as being those individuals that are really seldomly care about what someone thinks about them? I remember being in Harlem one hundred twenty Fifth Street man and this guy is pushing the buggy of sacks to the street. And his pitch was, you got feet. I got socks. I’m like, that’s cool. Wow. Because he answered the problem. Right? You got feet. He’s got the solution. Socks.

It’s crazy, it’s crazy

simple, but he had people buying Left-to-right from them.

Yeah, I mean, you definitely bring up a good point. And to pull back one of your earlier points, in addition to what you just said, systems. Right. So everything you did you’ve been talking about is that you’ve been staging systems, you’ve been building to systems. You wanted to create a course. Would you want to do it in the right way and you wanted to have a system behind it. What systems do you guys have in place right now that support your business?

men from from what standpoint? Because that could go in so many different directions.

So I was talking about Kindle to just just keep it streamlined. I know. I mean, your tentacles go long and far, so just keep it in Kindle

so that support the business as far as the Kindle process goes so consistently. And I think this is important so consistently like reinventing yourself, not getting too complacent with. Lack of success or success could both be dangerous, so you could be you could be in a position where, you know, your bills are paid and you can eat what you want. You could drive what you want. You can live where you want. You can vacation when you want. And that could be a very dangerous place because now you don’t have that desire, that drive you may have had when, you know, you needed three dollars and 85 cents to buy some rice and chicken wings and you didn’t have it right. So being able to to continuously stay on the cutting edge of what’s working and I know that kind of sounds cliche, but it’s something that I have to consistently stay on top of myself. I’m always reminding myself to not get complacent, to always study the competition, to always be at the top of a food chain, to have the competition, to always try new things. You know, one of the things that we’re doing now is just interviewing our students and just saying, hey, you’ve made a dollar with the program. I want to talk to you. I want to hear about your story. I want to hear about your journey, because one of the things that that does is it now lets other people were looking from the outside in, see that there’s this huge, diverse group of individuals that are being interviewed that are using this program. And that leads to social proof. Right? Well, if you’ve got this person from China, this person from Malaysia, this person from Atlanta, this person from Bangladesh, and they’re all using this program and are talking to this guy, that now puts me in this position of authority. It now puts me in a position of comfort to a person that’s looking from the outside in, because if you’re from China or Bangladesh, you may feel uncomfortable talking to an American. You might feel uncomfortable with talking to an African-American. Right. You might have all these preconceived notions of whatever goes on in your head. But if you see someone else that is kind of like you were, the only similarity is that you’re both foreigners. Right. But now that lowers the fare gates a little bit more. And now you’re saying I’m willing to go in and try this program here. Same thing with our community. If you’re part of the Facebook community that we have, you’ll see that there’s a huge variety of people from all walks of life that are there. Right. So that was by design. Even being able to build up the team was by design being being able to put these these guys that primarily look like me, Marty and Josh tatted up right. Tetes all over the place and wanting to put them in this position of visibility where they’re able to help people that come from the suburbs, that people that are older than them, people, very young people that may have never even looked at them as the authority before, because we’re just looking at them from the outside right there, looking at them as a tax. And they may have crossed the street before saying these guys, but now then seeking them out and asking them for help because they know that who they are is much deeper than what they see on the outside. So building out my team in that sense was very intentional. Right. So just doing things like that and staying on top of the direction, consistently revisiting where you want to be, consistently revisiting where you’re going and how you’re going to do that, how you’re going to use technology, how you going to use other people to do that. And then just realizing that there’s no one person that’s at the top of anything. All right. We go back to Michael Jordan and Tiger Woods. Examples. Those guys have entire teams that help them with everything from their stroke to meaning their golf stroke to their eating habits, to their drinking habits, to their mental habits, you know, so just just trying to stay on top in as many ways as possible.

Got it. Got it. So with the you know, you kind of told us a little bit about your background, a little bit about your story. And this is one of the questions that I usually always ask everybody, because everybody’s answers is uniquely different, but the time frame is relatively the same. So we always hear about the 20 years it takes someone to become an overnight success and is always perceived to be something that just happened like yesterday. How long did it take you to get to where you are currently?

I would say. I would say maybe about. Think about this, I would say maybe about 10 years of making a flat in that right. I don’t think it takes 20 years. So so here’s the thing. So this is another thing I’m always thinking about. So. As time goes on and as other people have done, what it is that you’re trying to do doesn’t necessarily be the same. They have to be the same thing because I don’t think there’s anyone there’s no one actually in this space that I looked at and I said, OK, they’re great at Kindle Publishing. Let me model them. Right. When I was doing this, it was all through trial and error, figuring it out. But I think that because there’s other examples of what can be done, we can get there faster as the time goes by. So now the next question that comes after me, they can get there faster. They kind of look at some of the things that I did and incorporate the things that I do the right way and not use the things that I screwed up at and that I messed up at. So I always going back to the music industry. Right. So and I don’t know what your audience is like, but hopefully some of these people may know. But if I’m looking at someone like Russell Simmons, right. Who built our Def Jam records. Right. To build up this glamour. And then after that he had like Phat Farm clothing and then his wife, Kumara, had baby f at and everything else. fatBut then you take two young guys, one from Brooklyn, once in Harlem, Jay-Z and Dame Dash. Right. And they now want to build out their record company, Rockefeller Records. They have the Russell Simmons model to look at and say, let’s see what we did and how can we improve that so that now we can get to where we want to be faster. And we were able to build out Rockefeller records much faster to the point where they had Rockefeller clothing. Right. They had films that were in place. They had liquor and everything else. So do you see how that works? Like you have this blueprint, you follow that blueprint. When you tweak it, you add to it and you’re able to push it. Russell Simmons, let’s say it took him, you know, 10 years to get where he was at. But now you’ve got these other guys who are now modeling this, and instead of having to figure it out piece by piece, as Russell Simmons did, you now have this blueprint and you can probably get there in five years or so?

Yeah, I mean, that’s definitely a good point. And it’s a good testament to to your program. Right. That kind of cash flow. Right. In that particular program, it was a group of us that all started in last November, December. Right. And out of date and out of that group. I mean, you have some really successful people that are just doing Kindel. I mean, think Seth, was that, what, thirty four thousand per month or two thousand. Yeah. Yeah. So and that’s that’s his bread and butter. That’s his focus. You got other people in there that’s anywhere around that five thousand, ten thousand dollars a month. So I mean, coming from a mentor standpoint, I mean the being that you have that kind of social proof and that kind of case study, what does that feel for you and an emotional state knowing that what you took 10 years to learn and achieve, you made it into a system and now you’ve got other people doing what you did 10 years ago and they’re doing it and months.

Right. So Seth has been on a program for like six months or so. You got Nate, who’s at about 20000 now a month, and he’s been at it for about eight months or so. You got Brian, same thing. Brian’s been in for about six or seven months and he’s had about twenty four. Twenty five thousand a month. So it it feels good and it feels not so good. So of conflicting feelings feels amazing to be able to see someone like Seth Wright, whose self was making two hundred thousand dollars a month. I mean, a year. Do you know that he was making two hundred thousand dollars a year and he quit that job to go full fledged of Kindle publishing like no one quits? Two hundred thousand dollar a year job to do anything. That’s a lot of money, but he saw where this thing works so much that he said, OK. I’m going to go in and, you know, put everything that I have a take to publishing. So now if you take thirty four thousand dollars a month times a year, what’s that? That’s like three forty plus. So he’s over four hundred thousand. He’s doubled what he made at his job, working for someone else, working. He said he was working like 70 hours a week. So he has three little girls, I think all of his girls are under the age of five or six or something like that, so now he’s able to spend that time with his little girls at home all day, spend that time with his wife. So from that standpoint, it’s it it feels amazing. Those incredible. But it’s also, you know, I want to I want to save everyone, I want to help everyone, but it’s disappointing when you get the person that comes into the program and they don’t do anything. I mean, they don’t when I say anything, they don’t watch, you know, more than the first or second module. And that is disappointing because you know that if they go in and if they use it and if they implement it, they will get results. So that I’m consistently working on how do I how do I get that person to do more, do more. So we just really revise the program recently. And part of the very beginning of it is that personal development, that self-improvement, training, things that have worked for me because I know how valuable that has been in my life. If it had not been for personal development and self-improvement, I wouldn’t be here right now, because when you go through the obstacles, especially when you go through something heavy, you’re going to give up when you come to a roadblock without having that that toughness, that mental toughness you’re going to give up. So it’s it’s a gift and a curse. It’s it’s the gift is, again, being able to help people that truly get into the program and follow. But then the curse is, how do you get that person to actually just, you know, instead of just paying money for the course, go through it, make started.

Got it. Got it. I mean, I think that’s definitely a testament to who you are as far as a business person, a family person, and you’re uniting all these different elements of your personality into a that’s your business. So my next question for you is, I mean, what’s one thing that you would have done differently if you could do it all over again?

See, one thing that would have done differently if I could do it all over again. There’s a few things probably not being the face of the program as much that’s that’s a given across town as well. Right. But building out a team sooner. So so that’s one of the things I would have done, is building out a team sooner, understanding, like the importance of not not wanting to do it all yourself. One of the things as entrepreneurs that we suffer from is. Now we think that we can wear our hats like we want to be a jack of all trades, right? And it and it actually cost us a lot. So when I first started publishing books, trying to create my covers myself, trying to write the content myself, I said I’m not a writer. Right. So knowing my lane, knowing what I’m good at, understanding what my strengths are, and then also knowing what my weaknesses are and being OK with relinquishing power so that the things that I’m not good at or the things that I don’t care to do, I can have someone else do. Customer support was a big thing that I screwed up at the very beginning, screwed up big time people. Customers would send in emails and I wouldn’t get to them for a week or two weeks later if I ever got to them. So bringing on customer support to handle that, because I know it was a strength of mine. Some of the other things, honestly, is thinking ten times bigger thinking ten times bigger man and probably 50 times bigger or so, because we always set these goals, depending on what it is that you want to do, you’re going to set a goal. You have to have this goal of getting how are you going to get to the end result? And usually we set these goals that we’re comfortable with. We set these goals that we think we can achieve. Right. We think we set these goals that we think will impress us or impress the people that are around us. And in most cases, we’re shooting too low. We’re not stretching ourselves. No one uses their full potential. Right, even if you look at someone like an Elon Musk who’s built out Tesla, who’s got SpaceX, who came from, you know, building out PayPal and all of a sudden stuff, there’s still so much more that someone like an Elon Musk could do someone like a Jeff Bezos could do. I think Jeff Bezos is great at at at thinking huge. Right. Thinking big. I think L.A. But the average guy or gal that starts watching this, we are thinking, including myself, we are thinking too small. So I would have done that, think I would have thought a lot bigger.

yeah, I mean, that’s that’s that’s that’s a very serious topic that you just brought up, because the reality is when you look at a situation, if I say my goal is going to be ten thousand a month. Right. And if I missed that goal, I may hit it. It goes back to the conversation with Jiwa as he was talking about your goal was 30, but you hit 10 and in that 10 you like. OK, that’s an achievement. But in reality, if you aim for seventy thousand, you probably would have hit maybe 50 or 60 thousand. The bigger goal, so just people, if nothing else, rewind that part back. Now when you’re watching this. Right. And listen to that part over and over again, because that’s really the key to success, is really aiming for something that stretches your vision, stretches who you are as a person to get more achievement out of you versus shortchanging yourself in the long run.

Yeah, absolutely. You know, Les Brown says shoot for the moon, because if you miss, at least you’ll still land on a star’s. So shoot, shoot high, shoot high.

So do you come from an entrepreneurial background? I mean, was your mom, your dad, anybody in your in your ancestry? Are they entrepreneurs? No, not at all.

Not at all. No, not at all. So it took a lot. That’s what I’m saying. So it took a lot. So, again, that that gives you the benefit. Right. So it gives you the advantage. Where, if you don’t. Sometimes you have to be so ignorant and what you think, and I was so ignorant and what you think you’re capable of, that you don’t know that you can’t do it. Well, you know, so. So so if you. Sometimes if you have this road map or if you have some guidance or if you have someone that’s done it, you may be a little bit relaxed because you you might say, OK, I’ve got the support system. But, you know, there’s other times when you might say, well, you know, I think this is how it should be done. I’m going to go out and try and you could be doing things wrong, but you don’t know that you’re doing things wrong. Right. You could be doing things in a way that for most that no better it would cause them to fail. But because you don’t know better and you don’t know that it could cause you to fail. You end up saying this amount of success. I did a lot of things, you know, coming up, I’m sure that would have caused me to fail had I known it, had I been aware our level of awareness can help us or can hurt us. All right. So so knowing that you shouldn’t eat this before you go out and work out. Right. Plays this trick on your mind so that your mind says, hey, we ate this, we’re doomed to failure. This workout is not going to be any good. But having that false belief that I ate this man was going to give me so much power. I’m going to be incredible with this workout. It’s going to be the best workout ever in my mind is now tricked into believing that as well. Your mind does not know what actually is truth or what’s actually, you know, us. It works and what we give it. So if you give it things that are going to empower it, that are going to make it believe that you’re heading in the right direction, guess what? You’re heading in the right direction. And sometimes you don’t have to know everything. You don’t have to have all the pieces in place. I think that’s the other thing that I see as relates to people that are successful with staying on point with Kindle publishing versus not being successful, but people that are not as successful as those that are very analytical like they have to follow everything step by step to the T., Right, and they over analyze every single thing, every single thing and question everything versus the people like Sayef, right. We use them again. I’ll just jump in and boom, they’re going right at figuring it out later. Right. Sort of failing fast and in self-correcting and then moving on.

Got you. Got you. So just going into like your family life. Right. And I had an opportunity to meet some of your family members, you know, King Tyler. So how do you juggle your work life with your family life?

That’s a good question. I don’t think there is such a thing as balance. You know, sometimes we’ll hear people talk about balance. I think balance is bogus. I think there’s going to be periods where you put more bets and when vis a vis sounds. When I put more into the family, when we’re just chillin, we’re just doing whatever we have to do. You know, we’re just spending time with vacation or whatever and then work is. I wouldn’t say on a back burner, because I believe that you should do something every single day and in your work or in your business, but it’s not the full focus, right?Family might be focused because those other times when business is the primary focus. So it will be times when I’ll tell my wife if I’m working on a major project, I’ll tell my wife and kids. I’m like, hey, daddy needs me next week uninterrupted. Right now, that’s excluding emergencies and things like that. Obviously, if you need something, you need to talk and then you come in. But if it’s if it’s something that is not super important, when I need this uninterrupted time for the next week or the next 24 hours or the next day or the next 30 minutes or whatever it may be. So it’s it’s it’s being able to take things piece by piece, day by day and say what’s truly important at this moment, versus you see some entrepreneurs that have a hard time with balance because they don’t know how to separate those points. Right. So they’ll put all of your energy into something for years. And then you get to this four or five year period and you look back, you realize that you’ve lost your family, but you’ve gained this. So you have to be careful with that. That’s a great question.

Yes, that’s an insightful answer for sure. Definitely. So what’s your morning habits, your morning routine? What are those look like?

Yes. So the first thing is I like to keep some some water around, so I’ll keep like these. Not necessarily. Good one. I’m just trying this alkaline water, but I keep bottles of water like on my nightstand or in my bathroom counter. So the first thing when I get up brushing my teeth and I’m drinking a bottle of water so that what happens is overnight we we tend to get dehydrated overnight because we’re not consuming like liquid and things like that. So the first thing is to get that of activity back up, right, and to kind of wake yourself up, you put some liquid into yourself and water is the best thing, right? We were told orange juice and things like that, but overshoes has so much sugar in it that can kill you even if you like coffee. Like, I’ve got an energy drink here right now, so I got to do some video filming and I need to get my energy levels up. But even before that, a bottle of water, a glass of water is going to be the most important thing for me. It’s going to be the first thing after that. I’m jumping in the shower. Then after that, I’m going in and I’m working out. I like to keep some barbells by my bathroom counter as well, because it’s habit stacking. So I’m doing this. When you stack your habits, it makes it easier for you to make sure that you go to those habits daily. So first habit of water, right? It’s there. And then what you do is you change these habits together so that this one, when you consume the water, it triggers the next habit. So for me, the next habit is jumping in the shower. Right. And then I’ll take some supplements after that. I like to take vitamin D for mood and balance control.Keep you in a positive mood. I’ve got sickle cell anemia, as I mentioned earlier. So I take some supplements to help maintain my sickle cell anemia and help me to stay healthy after I get out of the shower. The the weights, the barbells are right there. Some lift those right. And I’m looking at as Bush doing other things as I continue to grow. And then after that, once I get dressed, I’m coming down and I’m going to read for a couple of minutes. So again, habit stacking and placement and setting up your environment. So it makes it easy. So I’ll keep my books in an area where it’s easy for me to go in and grab them. And visible event after event in this book. I have my notepads, so in the book, again, creating an environment, I’m going in, I’m writing out my goals here, so I’m spending some time doing that. Then after that, I’m going in and I’m meditating in a chair that you can’t see. It’s behind here for ten minutes. So all of those habits are chained together. And it takes me about an hour to finish all of those things this morning. I didn’t do it because I had someone coming in and work on the fireplace, but. About an hour and before, I used to always wonder, like I don’t like when I was a significant amount of time, like I had so many other things to do. But I find that the meditation helps with slowing things down, right, and understanding that if you don’t discipline yourself to do the other things first thing in the morning, the rest of the stuff really doesn’t matter. You’re not going to be as effective with the rest of the stuff you could soon be chasing, you tell. The other thing is to get that out. Sometimes you just wake up an hour earlier and boom, there it is, you know? So the discipline and doing things is going to help you out big time, because if you develop that discipline and a discipline of waking up an hour earlier now helps you to have that same discipline to do the other things that you may not want to do in your business or in your life that’s going to help you to be successful in those areas. So it all ties in together.

got it got it. Yes. I mean, so what can you usually wake up on average?

Usually about seven o’clock now. OK, so seven o’clock, man, before covid I was at this like five o’clock, five thirty period and covid hit. You know, you start getting a little bit relaxed. The wife is not getting up to go to work. You’re staying in bed a little bit, but about seven o’clock right now.

Got you. Got you. So like a little funny side, no story. I don’t think I had opportunity to tell you this, like when we first met in December and we end up crossing paths in the gym. And I think I remember I was like, OK, I just want to get in front of time. I just wanted to be in the room with just to kind of you know, I’m not going to embody him with questions, but I just know just by being in the room with you, naturally things would progress. And and so earlier that day, I think I heard I heard you mentioned to somebody who was talking to you about going to the gym. And I was and I knew you woke up early and I was like, I don’t know what time is he going to be at the gym, but I know my ass is going to be at the gym. But I got so so I got up like four thirty that morning and I was at the gym from like literally for four fourty five.I’m going to work out it till Tai walks in this damn gym.

Man, that’s a beautiful thing. But at that time I was waking up around five o’clock because I was like, I don’t know how you do it, man. I, you know, but but that’s that’s a beautiful thing that right there. That’s what that’s what I talk about like that to discipline. Because at that event we probably ended out the night, probably late or so. You probably went to your room and did something, if I if I’m not mistaken, I think. You had said something that we had talked about in the event you went back to your hotel and worked on, if I’m not mistaken. So when you do those events, the days are long, right, and they could be tiring because you’re sitting there, I don’t know how it is for the audience, but when you are on stage and you’re talking for eight, 12 hours a day or whatever it may be, it becomes kind of tiring. But that that goes back to the discipline, right? That goes back to the discipline that you had to be in the room, in the gym in the morning before we started this long day, the next day. So it speaks to who you are, speaks to why you’re successful in the way that you’re successful, because, again, meant to. And I just shot a video and I put it on our Facebook group this morning about this, talking about discipline and being disciplined enough to number one by the course, because I see a lot of people who say, hey, I’m going to piece this thing together. Right. I don’t need the course, but being disciplined by the course, being disciplined enough to go through because. The actions then been disciplined enough to follow up and repeat those actions. All right, so. If we can get past again, but the discipline in our head and then get past being addicted to what I said earlier, addicted to what people think of us or what people will say, we could become supermen superwomen.

True. Definitely true. So where do you see yourself in 20 years?

But hold on. Let’s go back to this for you for four forty or more,

because I want to show what you’ve got to walk in the gym. So I was I got a I got a least being the gym before you get in the gym. So I was I am a week or 30 and get my ass in the gym before you get.

So that’s that’s a beautiful thing. I don’t know if you when I was on stage at one point I was talking about call me Marty and Josh one more, me and Josh, because Marty’s a light sleeper. We were really in competition with, like, going to the gym. Did you hear us talk about that at all?

I think it was probably that’s that’s how I figured out that you guys were going to go to the gym, OK? The next day

it was me, Marty, Josh and Rodney. Rodney’s also and Rodney is actually family. He’s my wife’s cousin. Got it. So, yeah, we were like, man, I got to beat these guys. And so having that type of environment right. So it’s good to have people around you, your circle and. You know, we don’t see each other on a regular basis like me, Marty, just say I live in North Carolina, they live in North Carolina. Rodney lives in North Carolina but we don’t it’s not like we see each other. We probably don’t even see each other more than every once every couple of months. Right. But so, so, so but having this this group of individuals, whether it’s just one person, like it was me and George at the beginning or whatever, you got three, four or five people. Right. That you can bounce ideas off of that are open-minded thinkers. And people that are not afraid of letting you know when you’re off course and and again, you being receptive of that is super important, super important. So now going back, where do I see myself 20 years from now, man? I see myself 20 years from now doing even more than what I’m doing now. I want to be like I’m going to be right because the words are not when you say what, it’s open. Right. So with the intention, Oprah Winfrey says intentions will work. I’m going to be this person that people get so much motivation and inspiration from, you know, saying this old guy that is still doing it and running circles around a 20 year and 30 year years and having fun doing it, like you got to have fun doing it, you know, as you noticed that with our event. Right. We have we have fun with the events. We build these relationships. We want to go out and just be yourself. I think it’s important to be yourself. So at that 20 years from now from this older guy, that Kosice, and says, you know, somewhere off the chart things, so be it.

Got it

right. But I want to have fun with it, man, and I’m going to have fun with it. And just having people from around across the planet visiting. I see. You know, it’s taken this thing not just of publishing, but digital publishing, which I think is even more important than Kindle publishing. We could talk about that if you want, but educating as many people as possible to the importance of owning intellectual property, creating passive recurring income through the use of digital property, owning digital property like digital real estate. I think that that changes the landscape for so many people. It it when you have economics that when you know how to make money and when it’s not difficult, it changes things for you as the individual. It changes your household environment. It changes people that are part of your your nationality, your culture, whatever you want to call your neighborhood because you feel better about it. And when you feel better about stuff, you want to take care of it. And, you know, my mom used to always say that it important in homeownership and investors going a little bit of a different direction. But but here’s how it connects. So you should always say that there’s importance of of the importance in owning your home. And here’s this lady who didn’t have a college degree. Right. Barely made it out of high school from the south. But she knew that if you own your own home in the area where we live, that way it was trash and it was graffiti and everything. If you own your own home versus renting it, you are more likely to keep it up because there’s this pride that comes along with having ownership. You’re not going to destroy and screw up things that you own versus when you don’t have any skin in the game, you’re renting it, then, you know, so what, someone else wants to get screwed up. So going back to be economic empowerment, my mission is to empower as many people as possible and doing that through helping them to create digital real estate and above the financial freedom that comes along with that, because I think it makes you feel better. And then in turn, you spread that out to everyone else and it becomes contagious. People want to be around you like people want to know. I had a brother in here who just now one of our fireplaces was acting up and he came in and he’s looking around. And the first thing he’s like, man, well, what do you do? And now that’s a Segway, I’m able to talk to my brother, here’s what I do, man, hit me up, give you my phone number, call me, you know, let let me. So. I’m. Listen, I like I like and I like cars, right, so cars are my thing, I’m not really I don’t consider myself to be a fancy person. Meaning, right. Using money to just buy all of these things and be fancy with it and, you know, have. But I do think that if you have a nice car, a nice home, it now gets people to ask you questions like this one that asks a question, hey, what do you do? So now that allows me to go in and reach more people. Right. So sometimes I’ll talk about money because I know that that’s the magnet for people to talk about, unfortunately. Right. So going back to music to. So Park was a smart guy, very intelligent guy, but he knew what he had to talk about, certain things in order to reach the you for people that were in the streets and people that thought that they can relate to him because they perceived him to be this one person. His mission was to reach those people and then flip that and now spread Vosovic message of love, you know, building your communities, caring for your women and everything else. Right. So he had to first capture the attention. And sometimes you have to use this thing to capture your attention. So that’s it.

Got you, got you. So, I mean, that’s a really good Segway to like what’s your final words of wisdom for someone that wants to step into your shoes? Right. They want to follow in your shadows and they want to grow up to essentially be like you. Right. What would you tell man?

I would tell them to start first. If you’re interested in Kindle publishing or digital publishing, you can go over and get a copy of my new book. This is Kindle Publishing Secrets. This is Volume one. If you go over Kindle Cashflow.Com and register for free, you’ll get a free digital copy of this. Or you can go to tycohen.Com and get a copy as well, regardless of what it is that you’re looking to do. I think the first thing is to, as I said before, work on your self-discipline, do something in your business every single day, do something in your craft every day. I used to get crazy looks from family members, right. I would be on vacation and I got my laptop. I’m on a beach and I’m open it up and I’m doing something for 15, 20 minutes time. You have a vacation that’s supposed to be working? No, I’m going to be working because I want to be able to take a vacation any time I want, you know. So you have to do look at what most are doing and going about the opposite direction. But just start. And if you ever have any questions, reach out to me. My cell phone number is area code two or three, five to six six zero three one. Send me a text and give me a call because I probably won’t recognize the number. But if you send me a text and you say, Hey, I was on Schnauz podcast’s, my name is so-and-so, how can you help me out? I’ll definitely reach out to you.

So how could I find you on Instagram, Facebook, Twitter?

Yeah. Everywhere at TYcohen And if you don’t find me at tycohen look for cohenTy. All right, so it’ll be my first name. Last name or last name. First name Instagram. It’s going to be Facebook. It’s Ty Cohen Twitter. It’s Ty cohen. What else you got. Tick tock. If you want to see my daughter doing some making me do some crazy dances, it’s current time.

That’s a got you. So I got a couple of bonus questions for you, right? Yeah. If you could spend 24 hours a day with anybody dead or alive, uninterrupted, who would it be and why?

That’s a good question. Twenty four hours. You know what it would be, it would probably be. Man, you know, we like Nelson Mandela or Barack Obama, you know. You know, Malcolm X. I thought Malcolm X was this very. Is someone who took where he was that, you know, beginnings of this person that was a criminal and, you know, I was really living a destructive life, then he went on to educated yourself. Right? He went on to morph into his butterfly and had a mission to help as many people as possible. And then as he got older and started to continue along this path of learning more, he changed that mission from just helping black folks to now incorporating anyone like of all colors. And that was at the end of his life. So just being able to to get into his mind and say, you know, what were you thinking then? Like, how did you. How did you get to that point? Same with Nelson Mandela. Same with Barack Obama. I look at President Barack Obama. I look at when he was running. Right. The energy that he had first time, the energy that he had. And like the work ethic and, you know, where do you get this fuel to do what it is that you want to do? And I think if you look at how, regardless of if you like him or you hate him, you have to admit that. He was running against the odds and he made that thing of becoming president true. We don’t have any excuses. No one, regardless of who we are, you know, Tycohen us born with an anaemia that, you know, saw his family members or friends get killed and go to jail, doesn’t have any excuses if this guy could come in and become president. Regardless of what you’re going through, you don’t have any excuses.

So my last bonus question is considering that, you know, you’re a multimillionaire and you have all these people following you, you’re coaching people, you’re helping other people become millionaires themselves outside of all those things. Right. Or collectively with all those things, what is your most significant achievement to date?

That’s a really that’s a really good one. And it is being able to that’s being able to show people that, you know, you can you can you can have these obstacles. You can you can have things that would have stopped your multiple things. If you look at my life story, there’s multiple things, dozens of things that would have stopped me before or not and not even before that could have stopped me. But being able to push through it, I’m fascinated with stories of people that. Experience obstacles. And we’re able to push through it, you know what, Nelson Mandela’s. Right, so someone like that, yeah, I’m fascinated. Anyone that has gone through a period of slavery, meaning slaves at that time and being able to instead of giving up, you know, and and still pushing to deejay quick artists from the West Coast, I don’t know if you’re familiar with him or not, but he says, you know, he talks about in one of his songs, some things that he was going through, some trials and tribulations. He says, you know, I’m a be strong, I’m a break down and cry about it. So whenever I’m going through an obstacle, I kind of remember that verse, that one version quick. And he’s like, I’ma be strong, you know? And I’m like, boom, I got to go. No time to sit here thinking about it.

I definitely I definitely appreciate I mean, that that answer I mean, the majority of people would have answer that answer with, OK, financially, I am here. And then like, you’re more of a philosopher when I really listen to you and hear what you’re saying, like your ideologies is completely different than just making money.

Yeah. Yeah, it’s I think it is cool. You know, it’s fine. You know, I like having the money and making money and stuff like that. But I think that being able to impact people is very rewarding. It’s it’s a very cool thing to see and to see different people, like people from all walks, single mom or mom, and it’s married, you know, or it’s the wife who used to be married to a rich guy and now she’s on her own. It just it’s just very cool to see all of these people from such a wide range of backgrounds coming together and using this one thing to get to this area where they want to be.

Got it. Got it. So this is a part of the podcast where, you know, I usually take my microphone when I pass it to you. Do you have any questions for me?

Yeah, man. What got you involved in podcasting? Like what made you say, hey, I want to become a podcast, I want to start interviewing people? You’re great at it. So what what got you involved in?

Well, first and foremost, my wife has always been telling me that I needed to step in front of the camera. I needed to become the face of the brand, much like what you did with Kindle cash flow. And I was always a behind the scenes guy. And, you know, I wanted to come

really comfortable being behind the scenes.

Right. Extremely comfortable. So I had, you know, pretty much two years ago I had a stroke, made a full recovery from that stroke. And coming out the hospital, I was like, I’m going to change everything. And so that’s what I got on my journey. And I got into the Kindle. And in part I was like, OK, Kindle is a great tool, but how can I expand on the Kindle platform? And I’m like, I have a database. I’ve been in business since like two thousand. So I’ve had a lot of contacts at all business owners, and I wanted to give them an opportunity to showcase who they were, use my network to expand their growth and also take some insight from them to be able to deliver the people that may and never even heard of myself or heard of them and see some results. Like today, for example, I’ve been thinking about getting you on this show since I started in February.

What took you so long, man?

Well, I just wanted to kind of, you know, like you said, I’m good at it now because I’ve honed my craft. You know, I’ve been doing it since February at this point time. And I’ve interviewed some some high profile people as well.

I was starting to feel bad. I’m looking at all the interviews. I’m like on call. What do you going tell me? He’s got he’s got a great guy and he’s got this person. So I was starting to feel some type of way about myself,

but no, no, no. I just I wanted to make sure when I got you on that I had the right questions and the right tools because I wanted to be able to take the content that I knew you was going to deliver, which you did, but be able to have the platform and the following to absorb that information. I didn’t want to go to waste. So I think everything happens for a reason. So that’s the way I got into it. I was like, OK, how can I help more people understand that? Entrepreneurship is not really a task, is a journey, and there’s two different ways of looking at it and hurdles are going to come. But like anything else, you have to overcome those hurdles and keep progressing forward.

Yeah, yeah. You’re going to see some, you know, the bigger. The bigger you dream and the bigger you get, you’re going to see some things, you’re going to see some things, and the thing is, you will welcome those problems. You work on those obstacles because now it’s like paying taxes. Right now, legally, you want to pay what you should be paying. But when you get to a point where you’re paying more taxes, you can’t look back. Oh, my God. Wow. I’ve got to pay all of this. As long as you take the deductions, you’ve done everything legally within the tax code that allows you to pay the minimum should be happy to be able to be in a position where you’re paying those taxes. Right. Because it now means that you’re at a different level. Now, that’s something that the experiments I had to gain. Right. And get an understanding of what and then you you want to say, hey, next year I want to pay more taxes. That means even more. Right. But again, within what you should legally be paying. So this is fun. I had a lot of a lot of. Good. Good.

Definitely, definitely. Well, I definitely appreciate you taking time out today. I mean, it was it was a hell of episode, a hell of a lot of nuggets that you dropped a lot of information. And again, I mean, just having you in my circle as a coach and a mentor, I definitely appreciate everything that you’re doing for me and for all the entrepreneurs. And I appreciate having you on the show.

I man, I appreciate you asking me this school.

Definitely. I mean, it was definitely a great.

Founder Of Kindle Cash Flow: Ty Cohen AKA The Kindle King – S2E2 (#30)2021-01-13T20:27:34+00:00
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