Monthly Archives: January 2021

S2E02 – Ty Cohen.m4a – powered by Happy Scribe

Welcome, welcome, welcome back to Boss Uncaged podcast. Today, we have a special guest. I look at him as a mentor, a coach, and a lot of things that you guys see me doing on my platform. I was inspired by this individual, and the way I came to know who he was was just kind of surfing the web looking for answers. And I’m always kind of trying to one-up myself. And in that process, I came across a webinar that was online and he was talking and he was just so nonchalant with it, so laid back. And it just resonated with me and it just made perfect sense exactly what he was doing. So without further do, introduce everyone Tycoon in the Kindercare.

Hey, man, I’m excited. I’m I’m glad to be here. You know, every time I get an opportunity to do one of these things, especially with with someone of your caliber, I’d jump at it right away. So I appreciate you having me here. And I can’t wait to hear what I’m going to talk about.

Yeah. Yeah, definitely. I mean, I got a million questions for you. Like, I’ve been saving up these questions actually for some time. So I guess right off Ritt for the people that don’t know who you are, who is Ty Cohen? Yeah.

So that’s an interesting question. I’m still trying to figure that out. You know, even after all these years, it it’s still changes. Right. So I started as a kid who was born in a pretty rough area. I grew up in Bridgeport, Connecticut. When you when you think of Connecticut, you think of farmland, maybe pastures. If you’re not familiar with the northeast. Right. In that area. But where we grew up and in the town of Bridgeport, dissimilarly grew up and notorious areas, Bridgeport, New Haven, Hartford, New New Haven, Norwalk, Stamford, Connecticut, depending on where you’re at. So I grew up with the trials and tribulations of. Trying to walk a straight line when everyone else around me was, you know, doing whatever it required to survive in that area, was also blown sickle cell anaemia. So sickle anaemia being a chronic disease, something that especially at that time, I could end your life early. I was told that I would I wouldn’t live past the age of 17 out of seven or eight children that my mom had. Two of us were blown sickle cell anaemia. My oldest sister, Gwen, died from it when she was 27. She passed away. And, you know, I’m 12 years old and I’m saying this. And at the same time, around the same time, I was told that I wouldn’t live past 17. So that became my reality, thinking that I wouldn’t live past the age of 17. And I ended up getting into a lot of destructive things, self-destructive as well as destructive to other people. And it wasn’t until I kind of my mom and dad were separated, but my dad would always come by. I was at a church and one day I remember him coming by to pick up me and my younger brother Michael and him having his book by Les Brown and the backseat of his car. And that was very uncharacteristic of my dad, as far as I know, because he was just he was a blue-collar guy. He was a construction worker. He was a security guard. He was a taxicab driver. So I never knew him to be into personal development or entrepreneurship. But seeing that book was my first taste of personal development. Seeing someone like Les Brown who looked like me, a black man, and he’s talking about someone’s opinion of you, doesn’t need to become your reality. If you can look up, you can get up right to all of these self empowering things that at 17 I never heard of before that 17. I’m thinking that everything is doom and gloom because I’m saying death, drugs, destruction, gangs all around me and then also living with sickle cell anaemia. So seeing that I end up taking that book ended up stolen it out of my dad’s car, to be honest with you and taking it, man. And I just reading it like two like two or three o’clock in the morning. And it totally changed the way that I looked at life from then on. It was the initial paradigm shift that required me to go from that. Point of possibly being another person that would have ended up dead or in jail because of the environment, right. Or because of what I perceive to be my only options, because I was in that environment. So to now being able to generate millions and millions and millions of dollars and to be able to speak to hundreds of thousands of people across the planet. So, man, I’m just excited to be here. I’m always open for the opportunity to talk to someone, and that’s where we’re at. So go ahead.

Yes. So I mean, with that background and just kind of considering where you came from and kind of where you are today, obviously, is it always a journey to climb to that road to success? So in this process of your journey, when did you decide to get into Kindle and how did you get into Kindle?

Yes, I was at Sexo, so I had one real job I like to call a real job that was working at Walgreens Pharmacy. Right. I worked at Walgreens Pharmacy. I got the job as part of a summer program when I was 14 at that time in Connecticut, be as young as 14 working. And I quit it when I was about twenty four. I got tired of doing that. And I said, you know what, I got to do something else, and I wanted to start a record label at that time and I thought I was going to be like this, this next Puffy or JayZ or, you know, Shogunate or whoever it would have been and with their record label did that for a couple of years. The friends that I was involved with, they didn’t really take it serious. They were just still caught up in the environment, to be honest. You going to job back and forth and things like that. But I had the knowledge. I had the knowledge of how do you start a label? How do you groom your artists? How do you get your artists on on radio? Because we were seeing a significant amount of radio play in that Tri-State area, New York, New Jersey, Connecticut. How do you set up shows? So I had all of this and it took me years to accumulate that knowledge. And I said to myself, man, it’s got to be other people were looking to start record labels depending on, you know, where they’re at. I’m sure they’ll pay for this.And at that time, Amazon had a program and this was timing is so important, being able to see when things are happening and then being able to say, let me jump on this. I have a saying, and that is money, love, speed. Right. So being able to recognize it and instantly jumping on it. And I think you understand the importance of that as well, because you were just recently out on my podcast and I put out feelers out there, said, hey, who wants to be interviewed? And you jumped down like this and you said, let’s do it tomorrow morning. So going back to that, Amazon had this program at that time called Amazon Advantage. So the Amazon Advantage program was a program where authors who had physical books because it wasn’t digital yet could ship their books to Amazon and Amazon would store those books. They would take the orders, they would process the orders and ship the orders and then send you a royalty check at the end of a month or whatever you sold them on a private jet. So I pieced together a couple of books. I’m not a writer for the English one or one, not once but twice because of an overachiever. And I want to make sure I felt it the right way. But I picked these books together, had them printed upright. And ship them off to Amazon. And they did pretty well, man. By by my standards, I was making a couple of thousand dollars a month with those. And then a while later, Amazon came out with what’s known as Kindle Direct Publishing, and that is the ability to sell digital books on their platform and made not having any type of prior experience of digital Kindle books or e-books. I was really reluctant, man. I’m like, who’s going to buy like I’m used to? I was used to reading books in a physical format like this. Right. I want to dogeared them. I want to mark them up. So I was really reluctant. I said, who’s I think this is the stupidest idea who’s ever going to buy digital books? But I reluctantly again wanting to take advantage of the opportunity upload at some of my books to Amazon’s platform. I did not pay attention to how well they were doing. I looked maybe about six weeks after that and saw that I made some cells and it was intriguing. What was intriguing was the fact that I was making sales to people that no one I didn’t know. So across the planet. Right. People that I didn’t know. Number two, the fact that I could take something that was intangible and make money off of it multiple times when I was selling the physical books in order to make ten sales, I had to have 10 copies of my books shipped out to IMSA, 10 copies in order to make a sentence out. What the big eye opener for me with digital books was to make ten sales. I just had to upload this book one time and I could make ten sales with 10000 sales by doing that work one time. So it really got the wheels turning. And I said, you know what, this is pretty interesting. I started uploading more books. I started testing things like, you know, what price points were the best cover designs I started testing things like playing around with the titles, with the descriptions and just really modeling success, looking at other authors, because, again, this was my first entry way into authorship. Right. And I know this is a little bit of a long answer, but but also at the same time, I was studying Tony Robbins and Tony Robbins says that if you want to be successful, model someone who already has success. And when his mentor, Jim Brown, says, hey, if you guys make a ten thousand dollars a month study, study what he eats, study what he read, study how he walks. If he’s got this funny walk, start walking funny like him, because maybe that’ll lead you to ten thousand dollars a month closer. So I started really looking at what the other bestselling books on Amazon and Barnes Noble’s and then Borders. At that time, bookstores were more abundant. Right. I would go in and spend many hours in a bookstore just taking notes and just visibly looking at whatever I could. Didn’t even know what I was looking for at that time, but knew that if I found similarities between best seller, best selling books and authors, I need to incorporate those things into my books. And that helped me to get to a point where I’m at now generating upwards of 50000 dollars a month publishing books on Amazon.

So, I mean, I don’t even think that was long winded. I think people need to really understand, like the journey that you went through to get to currently where you are. So, I mean, you’re talking about, you know, your revenue stream is about, what, annually? About three million, give or take?

Yeah, yeah. Right.

So to publishing in the looking at three million dollars on an annual rotation basis coming from. You were a manager at a pharmacy, right. Yeah. And in stepping into the space, that’s a hell of a journey. A hell of a transition. So in that transition, when did you really start realizing that, OK, I’m selling a couple of books I could really scale, I could really multiply this and I can go from maybe a couple hundred bucks to fifty thousand or ten thousand. When did that actually happen in this process?

I’ll tell you two things. Right. So there’s always these these shifts, these things that happen in life and you get these. Aha moments. Right? You get you get you get these moments where. Where something happens up here or here, and you have to stop and write those things down, you have to stop and take notice of them, and then you have to immediately put those those ideas, those things into and into action. So a few things happen. So the first thing was when I first got my almost ten thousand dollar a month royalty check from Amazon, I was talking to a friend of mine who you actually met Jagwar right at the time. And I remember the story so vividly, man. I was I was it was the morning when I was going to take my mom breakfast. I would try to take her breakfast as much as tight as much as possible. Mom was from South Carolina. She liked, like old school breakfast man, like the grits and fish and all that other stuff. So I would take her breakfast and then stop by my post office box to pick up my mail. And I remember picking up my mail and I had my check from Amazon and it was an amount of like nine thousand eight hundred seven dollars. Now I think I’m doing something at that point. I think I’m the man. I’ll make it ten thousand dollars a month. Right. And to the point where. The hunger starts to subside. You know, I’m like one hundred and twenty thousand dollars a year. I’m good. So I cargile warm up and I’m like, man, I just got a check from Amazon at nine thousand eight hundred seven dollars. And, you know, Manja Accountability partners at the time both having these goals of where we want to get, which is why it’s so important to have someone in your life that’s going to tell you when you’re slacking, when you’re on point, when you can do better, when you’re not reaching your full potential. So I’m I’m excited. I think this is going to motivate him. Hey, Joy, just make ten thousand dollars. You know, Amazon just sent me this check. What do you think he said to me,

knowing Jervois, if I looked at you and said, why is it not thirty thousand dollars

and not so many words, he said, tell your boss. I don’t know for sure why not. But he said, tell your boss Bocian. Now, he didn’t say from a Hado standpoint. He said it from a standpoint of I know what your potential is. Don’t settle for 10000 a month. You could be doing 30000, 50000 a month, and that was what I had told him, I said my goal was to get to 50000 dollars. So in a sense, he’s saying in, you know, 10000 is fine. But you told me you get 50000 or 30000, whatever it was. Right. So accountability is so important in both ways. We have to be open to having someone. Correct us. Right, and and correct our ship, when we start to get off course, when we tell someone, listen, my goal is to, you know, be a better father or be a better mom or be a better coach or a better student, and that person being able to look from the outside in because sometimes we’re so close we don’t see it and say, hey, hey, you’re getting off course when you need to. Correct. So that’s the first point, right? Having someone that’s open to correcting us and then the most important is being receptive of that. All right. And hey, I know what I’m doing. Stop. You know, stop checking me and not tell me what to do. You have to thank you. I appreciate that. Because after he said that, you asked me. Right. Well, at what point did I realize that this was something that I could scale? And it was at that moment when he said. 10000 is fine, but you’re not living up to your potential. I immediately I was in the park at that time, I was about to go for a walk and kind of celebrate in my head after I hung up the phone. I immediately drove and so ironic, I drove to a Walgreen’s, which was right up the street, and I went in and bought a pack of notepads, and then I went back to a park and I wrote out my entire plan of how I’m going to get to the 30000 dollars a month. I said, OK, it doesn’t need to just be me. It doesn’t need to be just me and one writer. I need to now have a team of writers. I need to have some editors on board. I need to have graphic designers that I consistently work with. I need to have a plan for researching and modeling the books that I want to go in and publish and do this and in a uniform the way, because before I was just flying by the seat of my pants, you know, so systems is the everything. so the first thing, modeling rights of modeling success. And then the other thing is having a system for modeling that success and you could apply this stuff to anything you can you could look at. I know you had a good friend, Greg SESAR. Right. I think that Greg is a great example of someone who chooses his marriage and who does really well at that. So if you want to become a better husband, you can model someone that’s successful at that and create a system that’s going to help you to develop those habits. Right. So you say, hey, I see he gets her flowers, you know, out of a blue. I see that he’ll send her a text. Hey, baby, I love you. You know, I see that, you know, he’ll come in and he’ll intimately rub her back or something like that or things that you may not have noticed before. But now you can go in and you can you can say, OK, I notice that these things are done. I’m going to start doing these things. I’m going to do them habitually. So now that they become this habit and that’s your system. Right. And before you know it, you’ve done it 60, 70, 100 times and it’s no longer force. It now is easy to do. And if you don’t do those things now, your body, your brain says, hey, what happened to Offtrack? You know, so there’s so many different things there. The next thing that helped me to get to a point of scaling was when I first started publishing on Kindle. I was really comfortable with doing it and being behind the scenes and not sharing it with anyone, not because I’m trying to be selfish, but because I didn’t I was just wasn’t comfortable with being a teacher. You know, I don’t want to teach people what do I want to have that responsibility and then I’ve have had three people in my life who said this is something that truly works. It’s your duty to kind of share it with people because there’s so many things that don’t actually work out there that people are spending time and money pursuing. So after about, I’d say, about eight months to a year of of these individuals and again, Greg being one of them saying, hey, you should teach this, you should teach this, you should teach this. I finally said, you know what? I’m going to teach it. I need to do it in the right way. I’m I’m going to I’m going to put put it together so that we have a proper training, we have a proper support and we have the proper community because you need all of those things to be successful at anything. You look at someone who is great at golf and like Tiger Woods. Right. Not the not this new, not this tiger. I’m talking about Tiger from back in the day. Right. Or Michael Jordan. Right. Or Kobe Bryant. They had the they had the VA system, which could be the program because the system was and when they had the support, which is the coaches. Right. And these coaches are usually the people that are behind the scenes sometimes. And then they have the community, which are the fans and they’re encouragers and his supporters. So you need those three components to be successful at anything, I think.

Got it. Got it. Definitely. I mean, that was like it’s one of those things like when every time I hear you speak, you put your all into it. Right. You’re not just half assed and you’re going to you’re willing to disclose all the information as possible because you want to see people get results. And I love that about you. In addition to that thing, another thing that you brought up was like you’re in a circle of people, right? You talked about your while you talked about Greg SESAR. There’s Marty, there’s Josh, there’s Lenny, the boss. And in a lot of these people like either relatives or they’re like people that you train before. How did you formalize like you have a power team, you have an all star team. How did you put that team together?

Man And it takes time to so one by one. So you start to see things and people in. So my thing is. You’re going to always when you see a certain level of success, right, whether that is success and anything, I go back to the record label that you could be an artist. You could be. We used to dream right from NWA. You could be a Dr. Dre. And people were going to want to gravitate towards you because they think that an association with you means instant success for them. So he may see he may see, especially in his heyday, he may see where he’s getting solicited by 10, 20 people a day, probably more or not. Hey, here’s my music. Listen to it. Right. But. It may take a hundred people. Before he reaches that one person that’s truly serious, in a sense, n ot so serious about being an artist, but serious about putting in the work. Serious about being disciplined. Serious about being committed. Serious about understanding what it’s going to take time for him to level up and get to that next point. It’s not going to take, you know, this magic pill and maybe in a 24 hour period. So I see the same thing. I would see people come in every so often. And my wife would say, you always give everyone a chance. Right. And you end up getting fooled by it because you think everyone is going to work as hard as you. Everyone’s going to be as committed. Everyone’s going to dream about this stuff all day long. And that’s usually not the case. But when you do find those people, then you say, OK, I need to bring this person out. And sometimes those people are going to be close to you. They’re going to be family-like Lenny, the boss is my cousin. Right. And sometimes they’re going to people that are not family. Marie and Josh are not related to me. I know Josh through associations and when I’m really good friends with. And then I met Marty in that sense, do just as well. George and I, we’ve known each other for a very, very long time when we both back in the music industry. So so you start to recognize these traits and people when you say I need that person. Right, this person would be good and people that. I’m going to feed. Both ways, meaning you can get from them and they can get from you as well, because this should never be a one way street, I don’t think I don’t think it should ever be, you know, so so going back to the doctor, for example. So, Dr. Dre, he finds videos, see. Right. Which is an old artist back in the day. So he brings the DACA and then he continues. Right. He finds now Eminem. Right. Make an explosive exactly, but look at the time period from when he was able to get like The Dossey on board and then MNM, I don’t know, what was that like 10, 15 years maybe? Right. So sometimes you find these diamonds in the rough, but then when you realize that talent born and then he started to associate himself himself with like a Kendrick Lamar Right. Not on the same label or anything like that. But he sees the talent in Kendrick, he says, to do production work for him or someone like the game or someone like 50 Cent. And then again, all of these guys are super talented, but some of them really do. Well, like the Eminem’s like the 50 cents. Right. So it’s being able to say, I got to be selective with who I bring in, but at the same time, let me pay attention to everyone. And you might have to pay attention to a thousand individuals, 10000 individuals in order to get that one. That’s really going to put it in. So any one of those guys, I can call them up right now. They could be, and I often do. Sometimes it could be two or three o’clock in the morning. Hey, what do you think about this? You know, because I just want to see, are you still in for the long haul? Mm hmm. You know, how committed are you? And there you go.

You know, that’s a really interesting philosophy and obviously the proof is in the pudding. I mean, you’re doing it and you’re getting results by doing that. So, I mean, just taking that little nugget that you spit on the microphone right now can influence somebody else to do the same thing and grow their business. And so in addition to that. Right. So obviously, you’re at a point now to where I wouldn’t say you’re on cruise control, but I think you’re still increasing. You’re still growing. You’re still expanding. But on the journey, obviously, you hit hurdles. And when you hit those hurdles, how did you overcome those hurdles?

Man, honestly, personal development. So so overcome those hurdles through personal development and what do I mean by personal development? I mean continuously learning and educating yourself personal development in the form of self-improvement, so will work on improving our health in the form of fitness. Right. So we might go to the gym. We may condition ourselves to eat better, but very rarely are we taught to conditioned our mind and to work on our mind and to continuously put things into our mind that’s going to help us to get better and overcome the obstacles. You can have obstacles left and right, especially as you start to to do more and want more and be more like that’s the test right there. You’re going to have obstacles where, you know, if you’re a business owner, you merchant account might get shut down. Listen, my Facebook account just got disabled yesterday right now before. That would have been a major crisis for me, stressing about it like, oh, my God, you’re kidding me. But after you go through about seven, eight, nine, 10 times the it just got to say, but I’ll fix it. I’ll figure it out, you know, we’ll get it back. And what we get it back a day from now, a week from now, a month from now, it’s fine because I think the more obstacles you go to, the more it toughens you, the thicker your skin is. Right. It’s like New Yorkers. I always like to I’m from Connecticut, but I also like I always like to put myself in the position of a New Yorker because New Yorkers are a tough man. Like you got people who go through things and, you know, New Yorkers will go in a room and of people that they don’t know and will try to sell something. And they’re not listen, they don’t they don’t worry about what people are going to say about them. They don’t worry about what people are going to think about that, you know, the biggest deterrent that we have to success is our addiction to what people think of us. So when we stop being addicted to what people think of us, whether it’s the neighbors, to family, to friends, then we’re able to really become uncaged and do some things, man. You know, we’re really able to go out. And I look at New Yorkers as being those individuals that are really seldomly care about what someone thinks about them? I remember being in Harlem one hundred twenty Fifth Street man and this guy is pushing the buggy of sacks to the street. And his pitch was, you got feet. I got socks. I’m like, that’s cool. Wow. Because he answered the problem. Right? You got feet. He’s got the solution. Socks.

It’s crazy, it’s crazy

simple, but he had people buying Left-to-right from them.

Yeah, I mean, you definitely bring up a good point. And to pull back one of your earlier points, in addition to what you just said, systems. Right. So everything you did you’ve been talking about is that you’ve been staging systems, you’ve been building to systems. You wanted to create a course. Would you want to do it in the right way and you wanted to have a system behind it. What systems do you guys have in place right now that support your business?

men from from what standpoint? Because that could go in so many different directions.

So I was talking about Kindle to just just keep it streamlined. I know. I mean, your tentacles go long and far, so just keep it in Kindle

so that support the business as far as the Kindle process goes so consistently. And I think this is important so consistently like reinventing yourself, not getting too complacent with. Lack of success or success could both be dangerous, so you could be you could be in a position where, you know, your bills are paid and you can eat what you want. You could drive what you want. You can live where you want. You can vacation when you want. And that could be a very dangerous place because now you don’t have that desire, that drive you may have had when, you know, you needed three dollars and 85 cents to buy some rice and chicken wings and you didn’t have it right. So being able to to continuously stay on the cutting edge of what’s working and I know that kind of sounds cliche, but it’s something that I have to consistently stay on top of myself. I’m always reminding myself to not get complacent, to always study the competition, to always be at the top of a food chain, to have the competition, to always try new things. You know, one of the things that we’re doing now is just interviewing our students and just saying, hey, you’ve made a dollar with the program. I want to talk to you. I want to hear about your story. I want to hear about your journey, because one of the things that that does is it now lets other people were looking from the outside in, see that there’s this huge, diverse group of individuals that are being interviewed that are using this program. And that leads to social proof. Right? Well, if you’ve got this person from China, this person from Malaysia, this person from Atlanta, this person from Bangladesh, and they’re all using this program and are talking to this guy, that now puts me in this position of authority. It now puts me in a position of comfort to a person that’s looking from the outside in, because if you’re from China or Bangladesh, you may feel uncomfortable talking to an American. You might feel uncomfortable with talking to an African-American. Right. You might have all these preconceived notions of whatever goes on in your head. But if you see someone else that is kind of like you were, the only similarity is that you’re both foreigners. Right. But now that lowers the fare gates a little bit more. And now you’re saying I’m willing to go in and try this program here. Same thing with our community. If you’re part of the Facebook community that we have, you’ll see that there’s a huge variety of people from all walks of life that are there. Right. So that was by design. Even being able to build up the team was by design being being able to put these these guys that primarily look like me, Marty and Josh tatted up right. Tetes all over the place and wanting to put them in this position of visibility where they’re able to help people that come from the suburbs, that people that are older than them, people, very young people that may have never even looked at them as the authority before, because we’re just looking at them from the outside right there, looking at them as a tax. And they may have crossed the street before saying these guys, but now then seeking them out and asking them for help because they know that who they are is much deeper than what they see on the outside. So building out my team in that sense was very intentional. Right. So just doing things like that and staying on top of the direction, consistently revisiting where you want to be, consistently revisiting where you’re going and how you’re going to do that, how you’re going to use technology, how you going to use other people to do that. And then just realizing that there’s no one person that’s at the top of anything. All right. We go back to Michael Jordan and Tiger Woods. Examples. Those guys have entire teams that help them with everything from their stroke to meaning their golf stroke to their eating habits, to their drinking habits, to their mental habits, you know, so just just trying to stay on top in as many ways as possible.

Got it. Got it. So with the you know, you kind of told us a little bit about your background, a little bit about your story. And this is one of the questions that I usually always ask everybody, because everybody’s answers is uniquely different, but the time frame is relatively the same. So we always hear about the 20 years it takes someone to become an overnight success and is always perceived to be something that just happened like yesterday. How long did it take you to get to where you are currently?

I would say. I would say maybe about. Think about this, I would say maybe about 10 years of making a flat in that right. I don’t think it takes 20 years. So so here’s the thing. So this is another thing I’m always thinking about. So. As time goes on and as other people have done, what it is that you’re trying to do doesn’t necessarily be the same. They have to be the same thing because I don’t think there’s anyone there’s no one actually in this space that I looked at and I said, OK, they’re great at Kindle Publishing. Let me model them. Right. When I was doing this, it was all through trial and error, figuring it out. But I think that because there’s other examples of what can be done, we can get there faster as the time goes by. So now the next question that comes after me, they can get there faster. They kind of look at some of the things that I did and incorporate the things that I do the right way and not use the things that I screwed up at and that I messed up at. So I always going back to the music industry. Right. So and I don’t know what your audience is like, but hopefully some of these people may know. But if I’m looking at someone like Russell Simmons, right. Who built our Def Jam records. Right. To build up this glamour. And then after that he had like Phat Farm clothing and then his wife, Kumara, had baby f at and everything else. fatBut then you take two young guys, one from Brooklyn, once in Harlem, Jay-Z and Dame Dash. Right. And they now want to build out their record company, Rockefeller Records. They have the Russell Simmons model to look at and say, let’s see what we did and how can we improve that so that now we can get to where we want to be faster. And we were able to build out Rockefeller records much faster to the point where they had Rockefeller clothing. Right. They had films that were in place. They had liquor and everything else. So do you see how that works? Like you have this blueprint, you follow that blueprint. When you tweak it, you add to it and you’re able to push it. Russell Simmons, let’s say it took him, you know, 10 years to get where he was at. But now you’ve got these other guys who are now modeling this, and instead of having to figure it out piece by piece, as Russell Simmons did, you now have this blueprint and you can probably get there in five years or so?

Yeah, I mean, that’s definitely a good point. And it’s a good testament to to your program. Right. That kind of cash flow. Right. In that particular program, it was a group of us that all started in last November, December. Right. And out of date and out of that group. I mean, you have some really successful people that are just doing Kindel. I mean, think Seth, was that, what, thirty four thousand per month or two thousand. Yeah. Yeah. So and that’s that’s his bread and butter. That’s his focus. You got other people in there that’s anywhere around that five thousand, ten thousand dollars a month. So I mean, coming from a mentor standpoint, I mean the being that you have that kind of social proof and that kind of case study, what does that feel for you and an emotional state knowing that what you took 10 years to learn and achieve, you made it into a system and now you’ve got other people doing what you did 10 years ago and they’re doing it and months.

Right. So Seth has been on a program for like six months or so. You got Nate, who’s at about 20000 now a month, and he’s been at it for about eight months or so. You got Brian, same thing. Brian’s been in for about six or seven months and he’s had about twenty four. Twenty five thousand a month. So it it feels good and it feels not so good. So of conflicting feelings feels amazing to be able to see someone like Seth Wright, whose self was making two hundred thousand dollars a month. I mean, a year. Do you know that he was making two hundred thousand dollars a year and he quit that job to go full fledged of Kindle publishing like no one quits? Two hundred thousand dollar a year job to do anything. That’s a lot of money, but he saw where this thing works so much that he said, OK. I’m going to go in and, you know, put everything that I have a take to publishing. So now if you take thirty four thousand dollars a month times a year, what’s that? That’s like three forty plus. So he’s over four hundred thousand. He’s doubled what he made at his job, working for someone else, working. He said he was working like 70 hours a week. So he has three little girls, I think all of his girls are under the age of five or six or something like that, so now he’s able to spend that time with his little girls at home all day, spend that time with his wife. So from that standpoint, it’s it it feels amazing. Those incredible. But it’s also, you know, I want to I want to save everyone, I want to help everyone, but it’s disappointing when you get the person that comes into the program and they don’t do anything. I mean, they don’t when I say anything, they don’t watch, you know, more than the first or second module. And that is disappointing because you know that if they go in and if they use it and if they implement it, they will get results. So that I’m consistently working on how do I how do I get that person to do more, do more. So we just really revise the program recently. And part of the very beginning of it is that personal development, that self-improvement, training, things that have worked for me because I know how valuable that has been in my life. If it had not been for personal development and self-improvement, I wouldn’t be here right now, because when you go through the obstacles, especially when you go through something heavy, you’re going to give up when you come to a roadblock without having that that toughness, that mental toughness you’re going to give up. So it’s it’s a gift and a curse. It’s it’s the gift is, again, being able to help people that truly get into the program and follow. But then the curse is, how do you get that person to actually just, you know, instead of just paying money for the course, go through it, make started.

Got it. Got it. I mean, I think that’s definitely a testament to who you are as far as a business person, a family person, and you’re uniting all these different elements of your personality into a that’s your business. So my next question for you is, I mean, what’s one thing that you would have done differently if you could do it all over again?

See, one thing that would have done differently if I could do it all over again. There’s a few things probably not being the face of the program as much that’s that’s a given across town as well. Right. But building out a team sooner. So so that’s one of the things I would have done, is building out a team sooner, understanding, like the importance of not not wanting to do it all yourself. One of the things as entrepreneurs that we suffer from is. Now we think that we can wear our hats like we want to be a jack of all trades, right? And it and it actually cost us a lot. So when I first started publishing books, trying to create my covers myself, trying to write the content myself, I said I’m not a writer. Right. So knowing my lane, knowing what I’m good at, understanding what my strengths are, and then also knowing what my weaknesses are and being OK with relinquishing power so that the things that I’m not good at or the things that I don’t care to do, I can have someone else do. Customer support was a big thing that I screwed up at the very beginning, screwed up big time people. Customers would send in emails and I wouldn’t get to them for a week or two weeks later if I ever got to them. So bringing on customer support to handle that, because I know it was a strength of mine. Some of the other things, honestly, is thinking ten times bigger thinking ten times bigger man and probably 50 times bigger or so, because we always set these goals, depending on what it is that you want to do, you’re going to set a goal. You have to have this goal of getting how are you going to get to the end result? And usually we set these goals that we’re comfortable with. We set these goals that we think we can achieve. Right. We think we set these goals that we think will impress us or impress the people that are around us. And in most cases, we’re shooting too low. We’re not stretching ourselves. No one uses their full potential. Right, even if you look at someone like an Elon Musk who’s built out Tesla, who’s got SpaceX, who came from, you know, building out PayPal and all of a sudden stuff, there’s still so much more that someone like an Elon Musk could do someone like a Jeff Bezos could do. I think Jeff Bezos is great at at at thinking huge. Right. Thinking big. I think L.A. But the average guy or gal that starts watching this, we are thinking, including myself, we are thinking too small. So I would have done that, think I would have thought a lot bigger.

yeah, I mean, that’s that’s that’s that’s a very serious topic that you just brought up, because the reality is when you look at a situation, if I say my goal is going to be ten thousand a month. Right. And if I missed that goal, I may hit it. It goes back to the conversation with Jiwa as he was talking about your goal was 30, but you hit 10 and in that 10 you like. OK, that’s an achievement. But in reality, if you aim for seventy thousand, you probably would have hit maybe 50 or 60 thousand. The bigger goal, so just people, if nothing else, rewind that part back. Now when you’re watching this. Right. And listen to that part over and over again, because that’s really the key to success, is really aiming for something that stretches your vision, stretches who you are as a person to get more achievement out of you versus shortchanging yourself in the long run.

Yeah, absolutely. You know, Les Brown says shoot for the moon, because if you miss, at least you’ll still land on a star’s. So shoot, shoot high, shoot high.

So do you come from an entrepreneurial background? I mean, was your mom, your dad, anybody in your in your ancestry? Are they entrepreneurs? No, not at all.

Not at all. No, not at all. So it took a lot. That’s what I’m saying. So it took a lot. So, again, that that gives you the benefit. Right. So it gives you the advantage. Where, if you don’t. Sometimes you have to be so ignorant and what you think, and I was so ignorant and what you think you’re capable of, that you don’t know that you can’t do it. Well, you know, so. So so if you. Sometimes if you have this road map or if you have some guidance or if you have someone that’s done it, you may be a little bit relaxed because you you might say, OK, I’ve got the support system. But, you know, there’s other times when you might say, well, you know, I think this is how it should be done. I’m going to go out and try and you could be doing things wrong, but you don’t know that you’re doing things wrong. Right. You could be doing things in a way that for most that no better it would cause them to fail. But because you don’t know better and you don’t know that it could cause you to fail. You end up saying this amount of success. I did a lot of things, you know, coming up, I’m sure that would have caused me to fail had I known it, had I been aware our level of awareness can help us or can hurt us. All right. So so knowing that you shouldn’t eat this before you go out and work out. Right. Plays this trick on your mind so that your mind says, hey, we ate this, we’re doomed to failure. This workout is not going to be any good. But having that false belief that I ate this man was going to give me so much power. I’m going to be incredible with this workout. It’s going to be the best workout ever in my mind is now tricked into believing that as well. Your mind does not know what actually is truth or what’s actually, you know, us. It works and what we give it. So if you give it things that are going to empower it, that are going to make it believe that you’re heading in the right direction, guess what? You’re heading in the right direction. And sometimes you don’t have to know everything. You don’t have to have all the pieces in place. I think that’s the other thing that I see as relates to people that are successful with staying on point with Kindle publishing versus not being successful, but people that are not as successful as those that are very analytical like they have to follow everything step by step to the T., Right, and they over analyze every single thing, every single thing and question everything versus the people like Sayef, right. We use them again. I’ll just jump in and boom, they’re going right at figuring it out later. Right. Sort of failing fast and in self-correcting and then moving on.

Got you. Got you. So just going into like your family life. Right. And I had an opportunity to meet some of your family members, you know, King Tyler. So how do you juggle your work life with your family life?

That’s a good question. I don’t think there is such a thing as balance. You know, sometimes we’ll hear people talk about balance. I think balance is bogus. I think there’s going to be periods where you put more bets and when vis a vis sounds. When I put more into the family, when we’re just chillin, we’re just doing whatever we have to do. You know, we’re just spending time with vacation or whatever and then work is. I wouldn’t say on a back burner, because I believe that you should do something every single day and in your work or in your business, but it’s not the full focus, right?Family might be focused because those other times when business is the primary focus. So it will be times when I’ll tell my wife if I’m working on a major project, I’ll tell my wife and kids. I’m like, hey, daddy needs me next week uninterrupted. Right now, that’s excluding emergencies and things like that. Obviously, if you need something, you need to talk and then you come in. But if it’s if it’s something that is not super important, when I need this uninterrupted time for the next week or the next 24 hours or the next day or the next 30 minutes or whatever it may be. So it’s it’s it’s being able to take things piece by piece, day by day and say what’s truly important at this moment, versus you see some entrepreneurs that have a hard time with balance because they don’t know how to separate those points. Right. So they’ll put all of your energy into something for years. And then you get to this four or five year period and you look back, you realize that you’ve lost your family, but you’ve gained this. So you have to be careful with that. That’s a great question.

Yes, that’s an insightful answer for sure. Definitely. So what’s your morning habits, your morning routine? What are those look like?

Yes. So the first thing is I like to keep some some water around, so I’ll keep like these. Not necessarily. Good one. I’m just trying this alkaline water, but I keep bottles of water like on my nightstand or in my bathroom counter. So the first thing when I get up brushing my teeth and I’m drinking a bottle of water so that what happens is overnight we we tend to get dehydrated overnight because we’re not consuming like liquid and things like that. So the first thing is to get that of activity back up, right, and to kind of wake yourself up, you put some liquid into yourself and water is the best thing, right? We were told orange juice and things like that, but overshoes has so much sugar in it that can kill you even if you like coffee. Like, I’ve got an energy drink here right now, so I got to do some video filming and I need to get my energy levels up. But even before that, a bottle of water, a glass of water is going to be the most important thing for me. It’s going to be the first thing after that. I’m jumping in the shower. Then after that, I’m going in and I’m working out. I like to keep some barbells by my bathroom counter as well, because it’s habit stacking. So I’m doing this. When you stack your habits, it makes it easier for you to make sure that you go to those habits daily. So first habit of water, right? It’s there. And then what you do is you change these habits together so that this one, when you consume the water, it triggers the next habit. So for me, the next habit is jumping in the shower. Right. And then I’ll take some supplements after that. I like to take vitamin D for mood and balance control.Keep you in a positive mood. I’ve got sickle cell anemia, as I mentioned earlier. So I take some supplements to help maintain my sickle cell anemia and help me to stay healthy after I get out of the shower. The the weights, the barbells are right there. Some lift those right. And I’m looking at as Bush doing other things as I continue to grow. And then after that, once I get dressed, I’m coming down and I’m going to read for a couple of minutes. So again, habit stacking and placement and setting up your environment. So it makes it easy. So I’ll keep my books in an area where it’s easy for me to go in and grab them. And visible event after event in this book. I have my notepads, so in the book, again, creating an environment, I’m going in, I’m writing out my goals here, so I’m spending some time doing that. Then after that, I’m going in and I’m meditating in a chair that you can’t see. It’s behind here for ten minutes. So all of those habits are chained together. And it takes me about an hour to finish all of those things this morning. I didn’t do it because I had someone coming in and work on the fireplace, but. About an hour and before, I used to always wonder, like I don’t like when I was a significant amount of time, like I had so many other things to do. But I find that the meditation helps with slowing things down, right, and understanding that if you don’t discipline yourself to do the other things first thing in the morning, the rest of the stuff really doesn’t matter. You’re not going to be as effective with the rest of the stuff you could soon be chasing, you tell. The other thing is to get that out. Sometimes you just wake up an hour earlier and boom, there it is, you know? So the discipline and doing things is going to help you out big time, because if you develop that discipline and a discipline of waking up an hour earlier now helps you to have that same discipline to do the other things that you may not want to do in your business or in your life that’s going to help you to be successful in those areas. So it all ties in together.

got it got it. Yes. I mean, so what can you usually wake up on average?

Usually about seven o’clock now. OK, so seven o’clock, man, before covid I was at this like five o’clock, five thirty period and covid hit. You know, you start getting a little bit relaxed. The wife is not getting up to go to work. You’re staying in bed a little bit, but about seven o’clock right now.

Got you. Got you. So like a little funny side, no story. I don’t think I had opportunity to tell you this, like when we first met in December and we end up crossing paths in the gym. And I think I remember I was like, OK, I just want to get in front of time. I just wanted to be in the room with just to kind of you know, I’m not going to embody him with questions, but I just know just by being in the room with you, naturally things would progress. And and so earlier that day, I think I heard I heard you mentioned to somebody who was talking to you about going to the gym. And I was and I knew you woke up early and I was like, I don’t know what time is he going to be at the gym, but I know my ass is going to be at the gym. But I got so so I got up like four thirty that morning and I was at the gym from like literally for four fourty five.I’m going to work out it till Tai walks in this damn gym.

Man, that’s a beautiful thing. But at that time I was waking up around five o’clock because I was like, I don’t know how you do it, man. I, you know, but but that’s that’s a beautiful thing that right there. That’s what that’s what I talk about like that to discipline. Because at that event we probably ended out the night, probably late or so. You probably went to your room and did something, if I if I’m not mistaken, I think. You had said something that we had talked about in the event you went back to your hotel and worked on, if I’m not mistaken. So when you do those events, the days are long, right, and they could be tiring because you’re sitting there, I don’t know how it is for the audience, but when you are on stage and you’re talking for eight, 12 hours a day or whatever it may be, it becomes kind of tiring. But that that goes back to the discipline, right? That goes back to the discipline that you had to be in the room, in the gym in the morning before we started this long day, the next day. So it speaks to who you are, speaks to why you’re successful in the way that you’re successful, because, again, meant to. And I just shot a video and I put it on our Facebook group this morning about this, talking about discipline and being disciplined enough to number one by the course, because I see a lot of people who say, hey, I’m going to piece this thing together. Right. I don’t need the course, but being disciplined by the course, being disciplined enough to go through because. The actions then been disciplined enough to follow up and repeat those actions. All right, so. If we can get past again, but the discipline in our head and then get past being addicted to what I said earlier, addicted to what people think of us or what people will say, we could become supermen superwomen.

True. Definitely true. So where do you see yourself in 20 years?

But hold on. Let’s go back to this for you for four forty or more,

because I want to show what you’ve got to walk in the gym. So I was I got a I got a least being the gym before you get in the gym. So I was I am a week or 30 and get my ass in the gym before you get.

So that’s that’s a beautiful thing. I don’t know if you when I was on stage at one point I was talking about call me Marty and Josh one more, me and Josh, because Marty’s a light sleeper. We were really in competition with, like, going to the gym. Did you hear us talk about that at all?

I think it was probably that’s that’s how I figured out that you guys were going to go to the gym, OK? The next day

it was me, Marty, Josh and Rodney. Rodney’s also and Rodney is actually family. He’s my wife’s cousin. Got it. So, yeah, we were like, man, I got to beat these guys. And so having that type of environment right. So it’s good to have people around you, your circle and. You know, we don’t see each other on a regular basis like me, Marty, just say I live in North Carolina, they live in North Carolina. Rodney lives in North Carolina but we don’t it’s not like we see each other. We probably don’t even see each other more than every once every couple of months. Right. But so, so, so but having this this group of individuals, whether it’s just one person, like it was me and George at the beginning or whatever, you got three, four or five people. Right. That you can bounce ideas off of that are open-minded thinkers. And people that are not afraid of letting you know when you’re off course and and again, you being receptive of that is super important, super important. So now going back, where do I see myself 20 years from now, man? I see myself 20 years from now doing even more than what I’m doing now. I want to be like I’m going to be right because the words are not when you say what, it’s open. Right. So with the intention, Oprah Winfrey says intentions will work. I’m going to be this person that people get so much motivation and inspiration from, you know, saying this old guy that is still doing it and running circles around a 20 year and 30 year years and having fun doing it, like you got to have fun doing it, you know, as you noticed that with our event. Right. We have we have fun with the events. We build these relationships. We want to go out and just be yourself. I think it’s important to be yourself. So at that 20 years from now from this older guy, that Kosice, and says, you know, somewhere off the chart things, so be it.

Got it

right. But I want to have fun with it, man, and I’m going to have fun with it. And just having people from around across the planet visiting. I see. You know, it’s taken this thing not just of publishing, but digital publishing, which I think is even more important than Kindle publishing. We could talk about that if you want, but educating as many people as possible to the importance of owning intellectual property, creating passive recurring income through the use of digital property, owning digital property like digital real estate. I think that that changes the landscape for so many people. It it when you have economics that when you know how to make money and when it’s not difficult, it changes things for you as the individual. It changes your household environment. It changes people that are part of your your nationality, your culture, whatever you want to call your neighborhood because you feel better about it. And when you feel better about stuff, you want to take care of it. And, you know, my mom used to always say that it important in homeownership and investors going a little bit of a different direction. But but here’s how it connects. So you should always say that there’s importance of of the importance in owning your home. And here’s this lady who didn’t have a college degree. Right. Barely made it out of high school from the south. But she knew that if you own your own home in the area where we live, that way it was trash and it was graffiti and everything. If you own your own home versus renting it, you are more likely to keep it up because there’s this pride that comes along with having ownership. You’re not going to destroy and screw up things that you own versus when you don’t have any skin in the game, you’re renting it, then, you know, so what, someone else wants to get screwed up. So going back to be economic empowerment, my mission is to empower as many people as possible and doing that through helping them to create digital real estate and above the financial freedom that comes along with that, because I think it makes you feel better. And then in turn, you spread that out to everyone else and it becomes contagious. People want to be around you like people want to know. I had a brother in here who just now one of our fireplaces was acting up and he came in and he’s looking around. And the first thing he’s like, man, well, what do you do? And now that’s a Segway, I’m able to talk to my brother, here’s what I do, man, hit me up, give you my phone number, call me, you know, let let me. So. I’m. Listen, I like I like and I like cars, right, so cars are my thing, I’m not really I don’t consider myself to be a fancy person. Meaning, right. Using money to just buy all of these things and be fancy with it and, you know, have. But I do think that if you have a nice car, a nice home, it now gets people to ask you questions like this one that asks a question, hey, what do you do? So now that allows me to go in and reach more people. Right. So sometimes I’ll talk about money because I know that that’s the magnet for people to talk about, unfortunately. Right. So going back to music to. So Park was a smart guy, very intelligent guy, but he knew what he had to talk about, certain things in order to reach the you for people that were in the streets and people that thought that they can relate to him because they perceived him to be this one person. His mission was to reach those people and then flip that and now spread Vosovic message of love, you know, building your communities, caring for your women and everything else. Right. So he had to first capture the attention. And sometimes you have to use this thing to capture your attention. So that’s it.

Got you, got you. So, I mean, that’s a really good Segway to like what’s your final words of wisdom for someone that wants to step into your shoes? Right. They want to follow in your shadows and they want to grow up to essentially be like you. Right. What would you tell man?

I would tell them to start first. If you’re interested in Kindle publishing or digital publishing, you can go over and get a copy of my new book. This is Kindle Publishing Secrets. This is Volume one. If you go over Kindle Cashflow.Com and register for free, you’ll get a free digital copy of this. Or you can go to tycohen.Com and get a copy as well, regardless of what it is that you’re looking to do. I think the first thing is to, as I said before, work on your self-discipline, do something in your business every single day, do something in your craft every day. I used to get crazy looks from family members, right. I would be on vacation and I got my laptop. I’m on a beach and I’m open it up and I’m doing something for 15, 20 minutes time. You have a vacation that’s supposed to be working? No, I’m going to be working because I want to be able to take a vacation any time I want, you know. So you have to do look at what most are doing and going about the opposite direction. But just start. And if you ever have any questions, reach out to me. My cell phone number is area code two or three, five to six six zero three one. Send me a text and give me a call because I probably won’t recognize the number. But if you send me a text and you say, Hey, I was on Schnauz podcast’s, my name is so-and-so, how can you help me out? I’ll definitely reach out to you.

So how could I find you on Instagram, Facebook, Twitter?

Yeah. Everywhere at TYcohen And if you don’t find me at tycohen look for cohenTy. All right, so it’ll be my first name. Last name or last name. First name Instagram. It’s going to be Facebook. It’s Ty Cohen Twitter. It’s Ty cohen. What else you got. Tick tock. If you want to see my daughter doing some making me do some crazy dances, it’s current time.

That’s a got you. So I got a couple of bonus questions for you, right? Yeah. If you could spend 24 hours a day with anybody dead or alive, uninterrupted, who would it be and why?

That’s a good question. Twenty four hours. You know what it would be, it would probably be. Man, you know, we like Nelson Mandela or Barack Obama, you know. You know, Malcolm X. I thought Malcolm X was this very. Is someone who took where he was that, you know, beginnings of this person that was a criminal and, you know, I was really living a destructive life, then he went on to educated yourself. Right? He went on to morph into his butterfly and had a mission to help as many people as possible. And then as he got older and started to continue along this path of learning more, he changed that mission from just helping black folks to now incorporating anyone like of all colors. And that was at the end of his life. So just being able to to get into his mind and say, you know, what were you thinking then? Like, how did you. How did you get to that point? Same with Nelson Mandela. Same with Barack Obama. I look at President Barack Obama. I look at when he was running. Right. The energy that he had first time, the energy that he had. And like the work ethic and, you know, where do you get this fuel to do what it is that you want to do? And I think if you look at how, regardless of if you like him or you hate him, you have to admit that. He was running against the odds and he made that thing of becoming president true. We don’t have any excuses. No one, regardless of who we are, you know, Tycohen us born with an anaemia that, you know, saw his family members or friends get killed and go to jail, doesn’t have any excuses if this guy could come in and become president. Regardless of what you’re going through, you don’t have any excuses.

So my last bonus question is considering that, you know, you’re a multimillionaire and you have all these people following you, you’re coaching people, you’re helping other people become millionaires themselves outside of all those things. Right. Or collectively with all those things, what is your most significant achievement to date?

That’s a really that’s a really good one. And it is being able to that’s being able to show people that, you know, you can you can you can have these obstacles. You can you can have things that would have stopped your multiple things. If you look at my life story, there’s multiple things, dozens of things that would have stopped me before or not and not even before that could have stopped me. But being able to push through it, I’m fascinated with stories of people that. Experience obstacles. And we’re able to push through it, you know what, Nelson Mandela’s. Right, so someone like that, yeah, I’m fascinated. Anyone that has gone through a period of slavery, meaning slaves at that time and being able to instead of giving up, you know, and and still pushing to deejay quick artists from the West Coast, I don’t know if you’re familiar with him or not, but he says, you know, he talks about in one of his songs, some things that he was going through, some trials and tribulations. He says, you know, I’m a be strong, I’m a break down and cry about it. So whenever I’m going through an obstacle, I kind of remember that verse, that one version quick. And he’s like, I’ma be strong, you know? And I’m like, boom, I got to go. No time to sit here thinking about it.

I definitely I definitely appreciate I mean, that that answer I mean, the majority of people would have answer that answer with, OK, financially, I am here. And then like, you’re more of a philosopher when I really listen to you and hear what you’re saying, like your ideologies is completely different than just making money.

Yeah. Yeah, it’s I think it is cool. You know, it’s fine. You know, I like having the money and making money and stuff like that. But I think that being able to impact people is very rewarding. It’s it’s a very cool thing to see and to see different people, like people from all walks, single mom or mom, and it’s married, you know, or it’s the wife who used to be married to a rich guy and now she’s on her own. It just it’s just very cool to see all of these people from such a wide range of backgrounds coming together and using this one thing to get to this area where they want to be.

Got it. Got it. So this is a part of the podcast where, you know, I usually take my microphone when I pass it to you. Do you have any questions for me?

Yeah, man. What got you involved in podcasting? Like what made you say, hey, I want to become a podcast, I want to start interviewing people? You’re great at it. So what what got you involved in?

Well, first and foremost, my wife has always been telling me that I needed to step in front of the camera. I needed to become the face of the brand, much like what you did with Kindle cash flow. And I was always a behind the scenes guy. And, you know, I wanted to come

really comfortable being behind the scenes.

Right. Extremely comfortable. So I had, you know, pretty much two years ago I had a stroke, made a full recovery from that stroke. And coming out the hospital, I was like, I’m going to change everything. And so that’s what I got on my journey. And I got into the Kindle. And in part I was like, OK, Kindle is a great tool, but how can I expand on the Kindle platform? And I’m like, I have a database. I’ve been in business since like two thousand. So I’ve had a lot of contacts at all business owners, and I wanted to give them an opportunity to showcase who they were, use my network to expand their growth and also take some insight from them to be able to deliver the people that may and never even heard of myself or heard of them and see some results. Like today, for example, I’ve been thinking about getting you on this show since I started in February.

What took you so long, man?

Well, I just wanted to kind of, you know, like you said, I’m good at it now because I’ve honed my craft. You know, I’ve been doing it since February at this point time. And I’ve interviewed some some high profile people as well.

I was starting to feel bad. I’m looking at all the interviews. I’m like on call. What do you going tell me? He’s got he’s got a great guy and he’s got this person. So I was starting to feel some type of way about myself,

but no, no, no. I just I wanted to make sure when I got you on that I had the right questions and the right tools because I wanted to be able to take the content that I knew you was going to deliver, which you did, but be able to have the platform and the following to absorb that information. I didn’t want to go to waste. So I think everything happens for a reason. So that’s the way I got into it. I was like, OK, how can I help more people understand that? Entrepreneurship is not really a task, is a journey, and there’s two different ways of looking at it and hurdles are going to come. But like anything else, you have to overcome those hurdles and keep progressing forward.

Yeah, yeah. You’re going to see some, you know, the bigger. The bigger you dream and the bigger you get, you’re going to see some things, you’re going to see some things, and the thing is, you will welcome those problems. You work on those obstacles because now it’s like paying taxes. Right now, legally, you want to pay what you should be paying. But when you get to a point where you’re paying more taxes, you can’t look back. Oh, my God. Wow. I’ve got to pay all of this. As long as you take the deductions, you’ve done everything legally within the tax code that allows you to pay the minimum should be happy to be able to be in a position where you’re paying those taxes. Right. Because it now means that you’re at a different level. Now, that’s something that the experiments I had to gain. Right. And get an understanding of what and then you you want to say, hey, next year I want to pay more taxes. That means even more. Right. But again, within what you should legally be paying. So this is fun. I had a lot of a lot of. Good. Good.

Definitely, definitely. Well, I definitely appreciate you taking time out today. I mean, it was it was a hell of episode, a hell of a lot of nuggets that you dropped a lot of information. And again, I mean, just having you in my circle as a coach and a mentor, I definitely appreciate everything that you’re doing for me and for all the entrepreneurs. And I appreciate having you on the show.

I man, I appreciate you asking me this school.

Definitely. I mean, it was definitely a great.