Monthly Archives: February 2021

Home/2021/February

Regional Vice President – Primerica: Tammy Lewis AKA Sister Tammy – S1E20 (#20)

Also Available On

mysuccessex-S. A. Grant
mysuccessex-S. A. Grant
mysuccessex-S. A. Grant

Boss Uncaged Podcast Overview

“Always stay humble and don’t let anybody knock you from your dreams because everybody has like that, the butterflies in their belly and they are. But they just know that I’m not supposed to be here or I need to be at another level. So number one listened to that. But don’t let anybody stop you from your dreams. And I think the other thing I would always tell people is find a mentor, the find a mentor where you want what they have…”Tammy Lewis

Boss Uncaged Podcast Transcript

S1E20 – Regional Vice President – Primerica: Tammy Lewis AKA Sister Tammy – powered by Happy Scribe

Always stay humble for sure. Always stay humble and don’t let anybody knock you from your dreams because everybody has like that, the butterflies in their belly and they are. But they just know that I’m not supposed to be here or I need to be at another level. So number one listened to that. But don’t let anybody stop you from your dreams. And I think the other thing I would always tell people is find a mentor, the find a mentor where you want what they have, not somebody who says, hey, I want to be your mentor. No, if you don’t want the lifestyle that they have or the mindset or the health, whatever it is, if you don’t want that, that person doesn’t need to be your mentor and everybody is not built to be a mentor. So I always pick your mentors wisely, too. But if you don’t want their lifestyle, then that shouldn’t be a person that should coach you in life, but always have a mentor and seek out. You know, sometimes you have to seek out mentorship as well. Of course, it organically will happen, but always have a mentor. Stay humble. Don’t let anybody steer you from your vision or your goals, especially folks that ain’t got what you want. I mean, it’s amazing how people let folks who you don’t want their lifestyle will steer you from doing some great things, doing great things.

Boss Uncaged is a bi-weekly podcast that releases the origin stories of business owners as they become uncaged Trailblazers, Unconventional Thinkers, Untethered Trendsetters and Unstoppable Tycoons. We always hear about overnight success stories, never knowing that it took 20 years to become a reality. Our host S. A. Grant conducts narrative accounts through the voices and stories behind uncaged bosses in each episode, guest from a wide range of backgrounds sharing diverse business insights. Learn how to release your primal success through words of wisdom from inspirational entrepreneurs and industry experts as they depict who they are, how they juggle their work life with family life, their successful habits, business expertise, tools and tips of their trade release. The Uncaged Boss Beast in you welcome our host S. A. Grant.

Welcome welcome back to Boss Uncaged. Today, we have Tammy Lewis, better known as the Tammy. How are you doing today, Tammy?

I’m doing awesome. Are you doing at all? I mean, you’re doing better than mine.

Yes, yes, yes, so the reason why I asked you to be on the show, because I know you have like a 50 50, right? I mean, you were one time a corporate, right. You were working up the corporate ladder and then the other half you kind of decided to throw it out the window and start running your own business. So why don’t you kind of give people a little bit of who are you?

So i amTammy also known as Sister Tammy, but I always go by Tammy Lewis from St. Lewis and then the plug in for the city. But I was always the girl that check the box on middle success. Right. So I did that whole thing where I go to school, get a good education so I can get a good job with benefits and found out very early because I was in health education. So my background in education is all in health care and I found out very early that health educators don’t make money at all. So of course I did that next logical checkbox, which is to go get a master’s degree and my master’s degree in public health and behavioural science. I mean, I’m sorry, but I analyze what people do. I mean, that is true. And that conversation about that. But what didn’t make any more money checking off the box, what people said in America, that’s what you need to do to be successful. But I love what I did. I was in the grind. I was in the public health sector, worked in an inner city clinic. I love my patients, hated management. But I saw people that had like nice shoes, nice suits, nice handbags known as pharmaceutical reps. And I was in the pharmaceutical industry for 14 years. So they’re like you said, that was most of my corporate career, checking the box and climbing the corporate ladder. But I did it very fast. I went through that industry very fast, got in management. And, you know, with management in that industry, you won’t see a lot of women and you won’t see a lot of women of color. So, again, my check box, I was taught to fight harder, stronger, faster, which means I was working 60 to 80 hours a week easily. And so that was me. That was me. I check the box off because this is what the American dream said in order to be successful. And that’s what I did until it’s got to change that. That was me. It was me.

I mean, being that you were in that space, you decided to go into like your own business. Right. And obviously, it’s a partnership with you and your husband. So you kind of just want to give a little insight. I mean, you’re in the financial sector. I mean, what kind of businesses do you guys have?

Yeah, so we did a total 360, like being in health care to be in in finance because ain’t nothing about me. So the thing about financial services, because I like to shop. I used to like to shop. Yeah. So we did a total 360 because I think deep down inside we knew that there was something different. I mean we were making great income as a couple, but we knew deep down inside that there had to be another way. And we were looking at like franchises. But for all the franchises at that time. And to kind of give a little perspective, this is when the market crashed. So all this happened when the market crashed and we were in that recession and so my husband found our business first. So we’re brokers under the umbrella of Primerica. We’ve been regional vice presidents for six years now, and we love the decision that we made and we’re partners in our business. Our partnership is a little different because both of us are very, I guess, alpha and engaged in our business. But we treat it like a company because that’s what we have. We have a company.

Got it. So, I mean, once you you just go into it. A little bit of the story about who started a business first. Was you was it Ron?

Yeah. So most people when they meet me now, they think that I was the one who was like, yep, this is what we’re going to do. But I started at first, Ron started our business first, started very part time. And as we were building the business, I became more engaged because I saw the growth of it. And what happened is when I was in corporate, it just got to the point where my health actually got in the way and I got in the way. But I had a lot of health issues just from stress, like stress. I was totally stressed out. And one day, I mean, literally, I was in the field with one of our reps. Don’t even know if I’ve told you the story, but I was in the field, one of my reps and my whole left side went numb at thirty five. So they thought I was having a stroke because I had signs of stroke was everything went numb and they of course rushed to the hospital and came into the hospital room and he said, OK, so are you going to let them kill you because that’s what they’re doing because you were just so stressed out. I was just that stressed out. No, they weren’t directly doing it, but the stress was killing me. And that’s when we just made the decision to go full time and put all the efforts into the business. I slowly transitioned because I was still working with that. I don’t even know if I’ve ever told that story before, but that’s really what happened to get me more engaged into the business. And our business was growing because it wasn’t just here. In Georgia, he was growing it in Louisiana and growing it in St. Lewis, and so as I saw the growth and as I transitioned, I helped him and became more of a full partner.

With that style of partnership is running a business with a joint 50 50 partnership with your spouse. Is that a difficult task?

It’s different. It’s different because there are like, I think in any business and there’s different levels of partnership. And again, I think it’s very different when you have two alfa’s it’s almost like we’ve kind of created our own, like I’m responsible for maybe certain cities or certain teams and he’s responsible for certain cities and teams. I do all of course, that would like the women’s initiatives. So it’s kind of like we’ve kind of built our own lanes and we come to the middle and have our co CEO meeting about the business for some people who have never worked with their partner. It could be challenging, it could be challenging for sure, because not only are you a partner in your business, but you’re a partner in life. And for so many years, we’ve Ran separately and now we’re running together.

So it seems like you guys have put a couple systems in place to overcome those hurdles. So I guess one of them, you’re saying that essentially on your side, you kind to run the women initiatives. And I’m assuming that Iran runs the male initiatives. Has that been fruitful to kind of separate it that way?

I think that’s best to separate it that way. I mean, for us, I mean, it works for us. Like even now with the pandemic that we’re in with the coronavirus, like I leave the house and work, I can’t work side by side. I mean, I’ve never worked side by side, not even in corporate. So but it works for us. So I physically leave and go somewhere else and work and we still call each other, but I physically leave. And even when we had our office are you know, we’re working in that one location at workspace location, we would still be in separate areas because it worked.

So, I mean, obviously, you you incorporate a long time and we always hear about the 20 years it takes someone to get to the level of success that’s perceived as an overnight success. How long did it take you to get to where you are currently?

I think we’re right at the tipping point because when I started in pharmaceuticals, it actually has been like 20 years. So we’re right at that 20 years. And I know when I was looking in in the book thinking, Virage, I think like the average age is right around between like maybe forty, forty five or something like when the peak hits. And I think a lot of it is just wisdom and growth and learning from your mistakes of what you need to do now and then really embracing the season that you’re in. Like right now I’m embracing the season that I’m in and I’m just like guns blazing. So I think I’m like I’m right at that mark where we’re at, right at that like 20 year where it’s got to pop like I can feel.

Yeah. And you alluded to your health a little bit. So, I mean, once you got to give us a little bit, I mean, you’re a cancer survivor as well on top of everything else that you’re doing. So, I mean, kind of talk about that journey of like, how were you juggling cancer, your business? You have two girls. You have like a team of people in your hierarchy, like what the hell was going through your mind when that was happening?

Right. So in July of twenty eighteen, I ran my first 10k that I thought was a five day. And that’s a whole another story and a really 30 days before it was the 30 days before I found out it was a 10k. But then in my mind I’m like it’s only three point two more miles. So I just figured it out, three point two more miles. But then in August of twenty eighteen, I get diagnosed with breast cancer. So what month? I’m at my healthiest the next month I’m talking about surgeries. What’s going to happen next? Oh my God, am I going to die? So we are going through that whole transition. And in October, at the end of October, I decided to be very, very aggressive and have a double mastectomy from there. After the treatment, we found out that I had to do radiation, so I did twenty eight radiation treatments as well. So in a nutshell, so far I’ve had four surgeries and the twenty radiation treatments. But when I was diagnosed, I remember it looked like it was yesterday when I got the diagnosis, I kind of got a moment to be by myself and kind of process it. I went into that whole pity party like Lord, why me? What happened to me? I check the box, I check the box keyword. I checked the box, did everything according to plan, which I thought was my plan. And then I took a step back and said, why not me? And that’s when I realized that something big was going to happen. Like some shift was getting ready to happen. And it was like a trigger in my mind. I just refocused like I didn’t go into a pity party. I was like, this was supposed to happen. And I don’t know why, but this is where it is supposed to happen. So just embrace it. And I was truly blessed to have, like, the best medical team. Like, I didn’t even ask for a second opinion because I just, like, knew like I knew I had the best breast surgeon. I knew I had the best plastic surgeon. I knew I had the best radiation oncologist. But I don’t know if it was just the space I was in. And I was just realizing that this is supposed to happen and I don’t know why. But now me now I’m seeing some of that, like, you know, a part of that was I started reading more about women and was like, why women don’t have the wealth that we’re supposed to have. And a lot of it’s because women just don’t realize where they are. And so I just started doing the more research about it. And so now I talk to more women about just wealth in general and explaining to them, this is why you’re not where you need to be. The other part of that, you don’t even know why we had this conversation is my plastic surgeon told me I couldn’t carry anything over ten pounds. So I have like Clevenger’s on the ceiling with all my plan. I mean, like. Playing someone how am I supposed to run a business if I can’t have this right, because I couldn’t carry any of it. And so I found this world of digital planning and so I learn how to do digital planner. So I created a digital planner and people would see me with it. And we’re like, OK, so where did you purchase that? Online is not a purchase that it was somehow made for me because I can. And then my girlfriend finally pushed me and said, you need to put this out and I’ll help you. And so she and I are partnering in that endeavour. So it called one dope planner.

It’s pretty nice. That’s a golden tree. I don’t even know you had that ad on right there. So definitely that’s that’s definitely pretty sweet. So what’s one thing that you went to corporate America, you survived cancer, you’re a married couple in a business. You have another business venture as well. What’s one thing that you would do differently if you could do it all over again?

Do it faster, do it faster and over. Thinker that’s terrible. But I’m an over thinker and not think as much. Just do and not think and then just that and then submitting to coaching is submitting to coaching faster because I, I’ve always been a thinker, always going to overthink and now it’s like I got to make decisions, I’m making decisions on the spot now or at least take twenty four hours before I make a decision. But I’m not overthinking it. I’m just like moving an emotion out of decisions. But yeah, faster not overthinking and just submitting to coaching a lot faster.

Are you familiar with the five second rule, the book?

No, hold on, let me write

when you get opportunity. The five second rule is exactly that. I mean, obviously Art Williams talks about that as well, to just do it and do it, do it until the job is done. But the reality of that five second rule is essentially taking five seconds to remove the doubt is kind of you count for five, you count backwards at the end of that one second. Everything that you had doubts would just wash away you know, you kind of change your chemical imbalance by changing your state of mind so that definitely you get opportunity. Definitely. What’s it go on audio that’s on the books. I just listen to it like the past 60 days is definitely a win win. So do you come from an entrepreneurial background? I mean, was your mom, your dad, your uncle, anybody in your family? Entrepreneurs.

So neither of my parents were entrepreneurs. The entrepreneur was actually my grandmother,

really.

You know, and I can kind of see this now because she’s the CEO. She would have card party in her basement back in the day. You know, now that I look at it, I’m like, that was just so I hate to say it. Only word I can think of is just gangster. I mean, she would have these card parties and they would rotate in the house. Forget it. I mean, it’s probably, you know, Sam, that’s also she’s deceased now. Right. So anybody going after her. But she always was trying to find another way to bring in money. You know, I never saw her not hustle. And that was my dad’s mom. But both of my parents, corporate America or government, not neither one of them, but they support they definitely support our business, but neither one of them. But I got it from my grandma.

Hmm, nice nice. So you think that was a factor to your current success?

The women that I embrace is definitely both of my grandmothers. My one grandmother taught me hussle. The other one taught me actually time management and discipline. And it’s amazing how you can kind of go back and think of situations and realize that in that point of time, you didn’t think she was teaching you X, Y and Z. But that’s really what she was like with my grandmother, the one that taught me hussle. I remember when I would wash dishes, she would correct my posture and she would correct my posture. So I would look with my head up and not, like, slumped over the sink and just little things like that. That was a correction of posture. Not for me to wash dishes the way she wanted me to wash dishes, but little things like that. My grandma, she had us on a set schedule. We would come home for school, but that was just teaching me time management and prioritizing you know, my great grandmother, I never met her. I’ve just heard great stories about her. But she was a beast, literally. She was a beast beast. And so I always try to harness their energy and their bloodline to say, here’s where you came from. You came from a lot of phenomenal women. And so now it’s your turn to make sure that you’re doing the same thing for the next generation by implementing those things as well.

So, wow, though, I mean, that’s a good thing when history repeats itself. Yeah, definitely. So how do you juggle your work life with your balance? I mean, you work life with your family life and I’m saying balance because obviously as a financial representative, that definitely has a lot of juggling. It’s not just you. You’re talking about other people’s welfare, other people’s money and people in your hierarchy having to deal with the responsibility of managing them and orchestrating to make sure they’re doing the right thing. So how are you juggling all these things?

Yeah, so I mean, one is definitely like in our household delegation, the blessing is our girls are a lot older. You know, when I was in pharmaceuticals, they were younger. And that was a huge juggle. I mean, literally, if you didn’t have a sitter or if I wasn’t flying in my mom or Ron’s mom, then it was a catastrophe because I was traveling all the time. Now the girls are older. It’s really given them more responsibility because this is a family business. They have a part to play as well. So delegation with household things. So I’m not doing household things. I don’t have to. And then also with them and this is something that I’m getting better at, is really scheduling time with them. So I don’t feel guilty when I’m with them and I should have been doing something else. Or if I’m doing something for the business, I should have been with them is really scheduling all that out. So scheduling out the meetings, scheduling out time that I need personally to be productive, scheduling time to be directly with them. And I know that kind of sounds bad, but that’s you need to schedule time with your family and your children. And the reason why you feel guilty when you’re with them is because you can get stuff done in another scheduled time. So I’m really trying to get better at and that’s again, the reason why I have the planner so I can really schedule all of that out and block all that out. I can take time with the business as well. Take time for myself, because even though I’m a two year cancer survivor, I’m still getting through that process. The reality is my body is not the same as it used to be. So when it’s ready to sleep, is ready to sleep, and I have to make sure I factor in time for those things as well. So really, if delegation prioritizing and making sure that I carve out time for the things that need to get done in order for the business to still be productive, in order also for the household to still be productive at the same time.

So, I mean, you’re talking about sleep, right? So, I mean, that leads me to what’s your morning habits, morning routines that you have.

OK, so my body gets up at four forty five every morning. And what I try to do in it, more so than not, is I get up and I’ll go into another room plan, do some devotional, I catch up and that’s really my me time. And it’s really it goes from like four forty five to almost seven. Seven thirty is all me. And so I use that time for myself to catch up on whatever I need to do. But that’s, I mean really I’m getting up at four forty five.

Well, I mean, I think that that’s a win win situation. I mean, I’ve interviewed a couple of dozen people at this point in time, and literally the ones that are highly effective on their day to day routines are the ones that are waking up in the ungodly hours like it’s before the sun is even thinking about waking up or coming up. And they’re up. And they’re doing what? There’s meditation, yoga, working out, reading books. Everything is usually set essentially between that 3:00 a.m. to about seven a.m. It seems to be the sweet spot. What do you see yourself in your business in about 20 years?

So one, I won’t be like in the forefront. I’ll be in the back. I really see myself talking to women. That’s just been my passion. And it’s not that I don’t want to help men. I mean, so it’s nothing to do with that. It’s just that I see so many women and I don’t know if that really comes from, you know, seeing both of my grandmothers. And my mom was a single mom. And I just I’ve seen so many women who have so much fire and so much hustle and they’re like dog paddling, trying to get to the next level. And they’re still like dog paddling and they’re just not getting anywhere. And so that’s really where I see myself is is doing more women’s empowerment things, women’s workshops, sharing my story. You know, we have the Pink Pearl Hero Organization for Breast Cancer Awareness where I use that platform to tell my story as being a breast cancer survivor. And I’m mentoring a couple of people right now who are like in their early phases. And it really is a mindset thing. It’s just a mindset shift and just talking to them about those things. So really just empowering women in general on wealth and also for breast cancer awareness.

So, I mean, it definitely brings me to another solid point. I mean, you’re talking about your focus is women. But, you know, obviously you and I have worked together extensively over the past three years. So when you say women, I mean, I think you and I probably work together more than Ron and I work together. And I think it’s because maybe I had a lot of women on my team. But just seeing you operate and work with the women, my team, it influenced me as well on how to operate in that space and was mindful and was not mindful. So I think through osmosis, you definitely help women, without a doubt as well. Definitely. So you talked about the planners, what other tools that you use that you would not be able to do your business without.

I mean, outside of my phone, I mean, yeah, I realize how heavily I guess weighted my the business is. Our business is on electronics. I mean, I’m a big tech girl. I mean, for me we talk technology, but really it really is just my it’s my plan to stay organized. And the only other thing I really need in my business is these my mouth is really about people talking to people, meeting them at their level, finding out what they want in life. So if I didn’t have that, then then that that would be a travesty for sure. For sure. But I think the great thing about our business is that it’s just that simple that we don’t need require our lot. We really don’t require a lot to keep it going. But as long as I am having a clear focus and a positive attitude, I mean, that’s another essential that I need, of course, because I’m dealing with people all the time. And if you don’t have a positive attitude. So that’s how I want to read that book, The Five Second Rule, because when you’re juggling different personalities, different people, you have and you have to stay in a positive mindset at all times because you’re putting out fires, making decisions so that it’s going to be very helpful. So thank you.

Yeah. I mean, you’re talking about books. I mean, what books are you reading right now? You know what I went back to? So I went back to think and grow rich because it reads differently now and it reads differently. And my mentor told me that it’s going to read differently because you’re moving to another level mindset wise. So things that were already in there and just may have not made sense or you just kind of glossed over it. But now it’s like, how did I not see this the last time I did a book club for like two weeks back to back. And even within that one, I mean, even within those two weeks, it read differently. So I think and grow rich. The other book that I’m reading right now is called Captivating. It’s by Stacy Eldridge. It’s a biblical perspective on a woman’s role. It ain’t for everybody. It ain’t for every woman because it talks about religion and it talks about the Bible. In the Wolfman’s role in the perception, and it’s really good because it’s actually a husband and wife team that wrote the book together, so it gives you a male’s perspective, too. So it’s not just like a woman’s perspective on it. So that and there’s a book and I can’t think of the author’s name right now. It’s called Jonah is by Pistola Schreyer. I was actually recommended that book by another mentor of mine right after my surgeries. And that’s why I call my breast cancer journey my Joan. In a moment. It was the time that I personally think that the Lord was like, look, you doing too much. I need to sit you down and guess what? I’m going to physically sit you down because we can have another conversation, because now we’re going somewhere else, because that would have never the things that are going on right now in our business with the pink pearl hero for breast cancer awareness, with the one day planner, none of that was in the vision, like none of it until that happened.

So to allude to one of your mentors, I would assume that you’re talking about Andy Young. And I remember him saying one time that he has red thinking we’re rich at least two or three times per year. And every time he reads it, he gets a different attribute from reading it again in the shorter period of time. So, I mean, think again, which is definitely one of those I say is like a cult classic. I mean, it’s been around since the 30s and is still effective to this to this day. And this is like maybe the fifth time it’s come up in this podcast, that book. So if you have not read this book, please go out and put your hands on that book. Definitely.

Which run that, though, is incorporate. No one ever introduced that book. To me. That is not a corporate book. They don’t want you to think and grow rich in corporate America.

True, it’s true, but I’m sure all of them are even on the upper management side. Exactly, exactly. So what words of wisdom would you have for somebody that this a young African-American woman growing up and she may potentially be for this podcast. She may potentially see you online and she wants to follow in your footsteps. What directions would you give her?

One, I would say always stay humble for sure. Always stay humble and don’t let anybody knock you from your dreams because everybody has like that the butterflies in their belly and there. But they just know that you are not supposed to be here or I need to be at another level. So no one listened to that. But don’t let anybody stop you from your dreams. And I think the other thing I would always tell people is find a mentor, the find a mentor where you want what they have, not somebody who says, hey, I want to be your mentor. No, if you don’t want the lifestyle that they have or the mindset or the health, whatever it is, if you don’t want that, that person doesn’t need to be your mentor and everybody is not built to be a mentor. So I always pick your mentors wisely, too. But if you don’t want their lifestyle, then that shouldn’t be a person that should coach you in life, but always have a mentor and seek out. You know, sometimes you have to seek out mentorship as well. Of course, it organically will happen, but always have a mentor. Stay humble. Don’t let anybody steer you from your vision or your goals, especially folks that ain’t got what you want. I mean, it’s amazing how people let folks who you don’t want their lifestyle will steer you from doing some great things, doing great things. And then my word for this quarter for me personally is unleashed like I am unleashed, no holds barred. We go in guns blazing. I mean, of course, I’m going to do with a smile, but I mean be unleashed. Don’t let anybody hold you back. I guess. Kind of like the uncage be only the only issue.

Yeah, definitely. Definitely. So what is your most significant achievement to date? I mean, obviously, besides recovering from cancer at one hundred percent and you know.

Wow. And my children, I mean, I got to say.

Yeah, of course. I mean,

I would say one of my biggest achievements, it’s still in baby in a baby step is really the PaPeRo hero, because that was something that almost didn’t happen. But when it happened, it happened like I was like it was another guns blazing thing. I’m like, this is what we got to do. This is what we got to do. And it because I know that in the future, how many lives it’s going to save just from the message alone. And how that came into play was when I was going through, we were trying to figure out what surgeries I was going to have, what the treatments were going to be. No one knew, like no one knew what was going on. I mean, like, just except the inner circle. But the girls didn’t even know as well because I wanted a date for the surgery and I wanted to be able to tell them this is exactly what’s going to happen. So they have questions. But I would stay up late at night, like at three o’clock in the morning. And I’m looking on YouTube and I’m looking at the surgery that they were recommending. And I was looking at black women with cancer. And I didn’t see a lot of women who look like me talking about their journey. And so I’m like, so what’s going on with this? And black women have higher rates and we’re dying more like, why are we talking about it? I said, who’s going to do it? And then I’m like, Why are you waiting on somebody? Why don’t you just do it? And I was running. So that’s kind of how that whole pink girl hero and literally two days before I had my kind of coming out and here’s what I’m going to do. I was diagnosed and I almost pulled the plug. I was like, you know what? I want nobody knowing about my life. I’m just going to do this in silence. And then I was like, But what if you say one other person? And that’s when I put my hand back off and I just had a great support group of women who helped me get that in play. But it almost didn’t happen. Like it was like that close to not happening. But I know that that will be one of my greatest achievements. It’ll be something outside of our business and it’ll be something that I can leave the girls, that they can continue on. And I met some awesome and phenomenal people just in that process alone.

So talk about the uses. Pink Pearl hero, correct? Right. That’s the title. So is it like a nonprofit? Is it more like you raising funds, you raising awareness? I mean, what is it that that particular nonprofit does?

So right now it is in a nonprofit status, but we’re not collecting anything right now. And a lot of that is because I want to do this to secure everything legally. I was like, OK, this is awesome. So we need to make sure everything is on lockdown and most of what I’ve done right now is really to share my story. So we have haven’t got it to the point where we’re doing like contributions. And we haven’t got to that point yet because I’m really just coming out of the gates of being done, like done done with my whole process. So it isn’t a nonprofit status, though, right now currently. So we can have that for the future. But the whole vision is one to do workshops. So we have three pillars where we look at health care, self awareness and then self-love. And it’s not just for women who have breast cancer, is for women in general. And actually it’s not just for women because know, another divine timing and an appointment is I met an awesome guy. His name is Lytro Yansi. His mother died from breast cancer. And then a couple of years later, he gets cancer. So he’s the man who’s gone through breast cancer with a woman and then went through cancer himself. He actually kind of helped me through the process of just understanding things from a male perspective and a man who’s supporting a woman with breast cancer. And so we’re doing some initiatives on just having the conversation, because I think a lot of men, because so many more women are getting breast cancer, the men in their life, and it’s not really just their husbands, it’s the dad is the brother. It’s the son. It’s like, how do you support when your role is the protector and this is the one thing you can’t protect her from? And so we had a couple of conversations. And then, of course, Korona happened because we were having an event planned and everything. We’re also putting that aspect in there so women can understand the male’s perspective with supporting a woman with breast cancer and vice versa. So we leaving the men out totally. We’ve got a segment for you.

When you get a chance at the episode that I just released, I guess time wise of today, which was Molano C Molano. So he’s an Ivy League graduate. One of his company is called the Genius Group, and they specialize in the non-profit sectors. And they pretty much go in and kind of structure operations and give you the big ticket, the big strategy. And just when you get the opportunity, just go and listen to that podcast, probably reach out to him. I think he would definitely like to hear your story and he probably give you some great, solid insights. And I mean, that’s really why I started this podcast, was to connect these dots. And soon, as you said in you talking about him, like I just released that podcast this morning, it’s a win win situation. You should definitely contact Mellano. You definitely put you in the right direction. Following up on that, you brought up the girls a couple of different times. And obviously I’ve seen them kind of grow up over the years. I remember when they were kind of like middle school, high school and like nothing. Now one of them is in college. And I remember you telling us a story about I forgot, I think it was your older daughter and she was starting to recruit. How was she? Is she still a recruiter at this point? She’s still recruiting for the business.

She does. And I think it’s because she sees the power of what our business does on both ends. And she’s seen us having conversations, our overheard us having conversation of death claims I had to be paid. So she sees the realness of what we do. But, yeah, both of them still do. I mean, like, you know, Lauren was hanging out with her girlfriends. She was like, hey, mom needs more money. You need to go talk to her because she’s looking for extra income. So they’re invested in the business and we want them to get their licenses. So as we’re building it to get ownership, that they have options. And that’s really all I want with our girls is I just want them to have options. You know, Taylor is on her Colaneri, where she wants to have food trucks. She doesn’t necessarily want to be the chef, but she loves cooking. Hence why I’ve had to run all the time throughout this whole pandemic because she’s like baking a cake a week, like from scratch. Everything not only comes about cake every week there’s a cake in this house, but she has a love for the culinary, but she wants to be the business owner. And that, of course, happens when you have parents that are entrepreneurs. If she wants to marry somebody rich, I mean, she’s got a game plan, like I be

Another topic that you just brought up was licenses. So I would think that that’s another one of your significant achievements. I mean, just to become RVP, right. Do you have to have certain licenses in place? And I think a lot of people don’t understand, like the trust that goes into becoming an RVP, but at the same time, the awareness and the education that goes behind it and the maintenance of it. So obviously, I mean, you have a series six and what a license that you have with that. I mean, I’m still serious because I understand I took that exam, but I understand the studying that goes into passing those exams is no joke. It is a serious exam and you have to kind of knuckle down for like 30 days to be able to even get in that room and get a passing grade. So what licenses do you hold?

So I have my series six sixty three and my life licenses and I’m studying right now for my twenty six as well, so I’ll probably end up studying for sixty five too. But you know what I realized when we first saw the business, we said if nothing else, we’re going to learn more about money. And I will never forget when I was studying for that series Six, I was like, investments are just I hate to say it, they’re just gangster. I’m like, oh my gosh, if people I knew this stuff with the middle class really be the middle class, if people knew that was also my other thing is, you know, now it’s like I feel like Willy Wonka and the Chocolate Factory. I got the golden ticket and I need to let as many people know as possible. Here’s some of the things that you can do for your family, but just by applying these basic principles. So but yeah, I said after I take these last as a scientist and no more tests as I take a pregnancy test, I take it no more tests done.

Oh, so it’s a twenty six which was a twenty six to twenty six. Is that the principal license or. That’s a nice, nice, nice. So I got a couple of bonus questions for you, they’re a little bit more lighthearted than a serious question. So if you could be a superhero, who would it be and why?

And that’s a good one. So I love Wonder Woman. And here’s a little a little caveat. So if you ever go look at our social media page, we’re paying for a hero. So every 30th of the month, I send a reminder for women to do their self breast exams because that’s how my lump was found for my nurse practitioner, Dermot. Well. So I send as a reminder. But what I do part of your when a woman does her breast self exam is to stand like Wonder Woman literally to do like a self inspection, to see if anything has changed physically. And when I saw that, I’m like, that looks like Wonder Woman. And that is it was Wonder Woman’s pose that you have to stand in. So Wonder Woman has always been my favourite since that, and then she is a bad ass. I love one woman and then now I love them. I’ve always been a team superman, even though Batman is.

Well yeah.

But that’s like a little I guess like a piece of me that a lot of people don’t know. If I love Marvel Comics, I can watch them over and over just to have them in the background. I can watch Iron Man like three times in a row.

He’s wealthy as well

and he is wealthy as well. So I guess I do like all the wealthy ones.

I think it is roles into your business background a little bit. Yeah. I mean, coming into this podcast, I would think it was pretty much going to be talking more so about your business underneath the Rvp branch, but you kind of exposed to other branches, right? I mean, you’re talking about a nonprofit and you’re also talking about this digital planner. How could people get in contact with you? I mean, this is this is the shameless plug. I mean, what’s the websites? Where are you on Instagram, Facebook and so forth.

So for the non profit, for the Pink pearl hero, it’s on Instagram and Facebook, pink pearl hero, all one word. And then for the planner, one dot planner. So it’s the number one dope Dope. It’s a digital organization planning experience. I came up with the name at three o’clock in the morning. So you see, I get up and I was building version number two and literally I was like, this is pretty dope anomic. There we go. One dope planner, you literally ask how the name came into play. But we’re on Instagram and Facebook as one dope planner and we’re working on getting the website. We’re actually in pre prelaunch, my partner and I. So she’s like doing a lot of things behind the scenes as well just to get everything out in the forefront. Those the two best ways to get in contact with me.

So the one dope planner is one spelled out or is it justthe number one?

Just number one planner. Cool. And then it’s the private Facebook group. It’s called Women of Wealth. I mean, anybody is welcome to join it. I mean, any women’s welcome to join because it’s a women’s group. We do have that on Facebook. And what I’ll do is I actually just women’s statistics on wealth and we just start talking about it. But it’s also a place where we can embrace entrepreneurs. So I showcase a lot of women who have their own businesses because a lot of women have pivoted during this pandemic where the things that that they’ve always wanted to do or things like quote unquote hobbies, they’ve actually said, well, shoot, this has worked out for me to just jump and go guns blazing and get it done. And so I’ll showcase women on their their businesses. So it’s just a way for me to give back, but it’s also a way to have another avenue for women to network, even if their corporate single moms stay at home moms or entrepreneurs as well.

Nice, nice, huh? So I got another bonus question, and this is like my favorite bonus question. I was like, I’m just going to access on every single episode that I ever do. We just got everybody. The answer is always going to be uniquely different, right? If you could spend twenty four hours a day with anybody dead or alive, uninterrupted, who would it be and why?

Only one person.

One person. I mean, you could list more one, but to start off with the one main person. And Art William doesn’t count.

OK, so honestly, the first person that came to mind was Jeff Bezos. I mean, I just want to have a conversation with him. I know. Maybe I’m just I don’t I just want to know. I mean, in five years, he blows past everybody,

brilliant

low pass everybody. I mean, by default, of course, his ex-wife is in the top 25 list of billionaires to buy for twenty four hours. That would be the guy that I would want to spend time with just to pick his brain. And I mean, I would not go to sleep. Oh, I was talking all the time. I mean I’d be taking NoDoz monsters, whatever, just to maximize that, just to see his thought process. And I think that’s what a lot of people don’t do, is they don’t take time to for people like that. If you had an opportunity or somebody who has what you want, ask a couple questions and then just shut up and just absorb it all.

Yeah, yeah. I mean, he’s definitely a he’s the first person that’s scheduled to be a trillionaire in our lifetime. So, I mean, that’s definitely a lifetime game changing situation. Definitely. Well, so this is the time of the podcast where I usually kind of give the microphone over to you. And what questions do you have for me?

So I know I’ve seen a couple of the podcasts. So what is your vision? I heard you talking about networking and connecting people. What’s your vision with the podcast? What’s next for you? And of course, you know, of course, I’m always gonna ask about coaching

the little monster called,

not the one that went from here to like, oh, my God, yeah.

Yeah, you need to answer it again. I’m going to be an enforcer. And sure enough. So to answer your first question, the vision for the podcast, it’s one of those things where it’s a calling. It just kind of happened. I’ve been ignoring it and pushing to the side and all of a sudden never wanted to be in the limelight. And then as I look back historically, just my connections with people. I mean, this entire first season are all 100 percent people. Either I’ve worked with clients or people that a mentor, I mentor them. Long story short is that my Rolodex was thick enough to say, what the hell am I doing? Why am I holding it to myself? So it gave me an opportunity to kind of reach out and communicate and everybody does it. My Rolodex completely have different backgrounds and I have a lot of entrepreneurs that have insights. I’m like, well, why don’t we just give it to the world? Like give people opportunity not only to pitch whatever they’re working on. Like, for example, I came on here thinking we’re going to be talking about financial services. And you had two other business units that I didn’t even know existed. So give people the opportunity to kind of voice those new ventures that they’re working on, talk about their successes, talk about hurdles that they’ve overcame like your cancer. Right. I mean, that’s a hell of a hurdle to overcome. Anybody else probably would have essentially given up or they would have gave up their business. But you constantly kept pushing forward. So to give inspiration, to give motivation. And that’s what this entire venture of this podcast really is. It’s getting people that may not see themselves as inspirations, other people, and giving them a 30 minute to an hour of their voices to be able to say, guys, you are an inspiration, you are motivation, your story is hella powerful. Let’s give it back to everybody. Let them know who you are, what you’re doing.

Right. Right. I mean, that’s what’s up. I mean, and I know that my breast cancer journey is just it was part of my personal process. It was something that had to happen. And I think a lot of people may not be on that level, you know, and I get it. So I’m not I never, like, tell folks mean, why aren’t you here? You know, that’s just not part of their process, is we just part of my process. But, you know, when I look at it, I knew and I had the conversation with Ron, I’m like, if we give up now, we’re going to miss it. We’re going to miss whatever. And because I just felt it and like we’re in a season right now and I’m going to do my part, I’m going to do what I need to do to stay healthy, to stay focused, to get through this. And it’s that all that happened right, during radiation, like almost like the worst time for it to happen. But that’s when I also realized how to kind of trick my brain. Is it really a lot of things in life are all mental. It’s just, I guess, that shift. But I think, you know, my biggest I guess advice to people is just never give up, just never give up, especially when there’s something going on. Like you get those little butterflies or like, you know, I’m right here if I give up now. Then it’s not going to happen, so just keep moving and it may not be like full force, but as long as you keep on doing something every day to get you to the next level, whatever your next level is. Yeah, just don’t stop. Don’t quit.

Yeah, yeah. And to your point about the medical side, I mean, I think everybody sooner or later is going to go through something medical related, and that’s when you become the real you. I think you hit that cancer point and you have to make a decision. You step forward. I hit that. I had a stroke, literally had a stroke. And to your point, my half my face was crooked and I was like, the hell with that. I’m going to do something and push forward. And everybody that I’ve talked to that’s in that predicament, you’re faced with life or death situations and you have to make that conscious decision. And after that point, there’s no turning back. There’s absolutely no turning back. And then your greatest achievements usually happen after that point. So I think I mean, he was really on the road for greatness. But I mean, just hearing you speak today, which is kind of like, well, damn, Tammy Sister Tammy Grace, you got any other questions for me?

Oh, is that we got another book coming out. I mean, I know you’re probably writing something. I mean, I see something.

Yes. That series of three books out the the third volume just came out, the vision book came out and I just prerelease a new book series in general called Uncaged Motivation. So those two are on for presale on Amazon right now. And those are kind of like taking a calendar of 90 days and putting it in a book format to kind of have actionable items every single day for 90 days. And so and these books were originally also the key words like what’s passion but taking action towards your passion, what’s vision, taking action towards your vision. So just a combination. I was like, I need a new book series. I know I like my schedule is busy enough, but I needed to have two book series to be able to portray the words versus the actions of a day to day basis. So. That’s what’s coming up. Very good. Go, go, go, go. I definitely appreciate you taking time out of your schedule. I know that you’re probably all over the place. You always were all over the place. So I appreciate you taking out your busy day to come on this podcast. And I think women of all races, of all creed would hear your story and kind of hear you being a cancer survivor, being an entrepreneur and not just an entrepreneur on one avenue successful and one and starting to others. Your piece all day, every day. And I definitely appreciate your time.

Oh, thank you so much. Thank you for thinking of me and having me on any time I get an opportunity to tell my story and never take it for granted, because I just know that the impact that it can have some always cost Costas on who I speak with and on the different channels. So I definitely, definitely appreciate you having me on. And so we have to get together.

Yeah. Yeah, definitely. Sooner or later. Sooner or later.

Right.

I mean, covid change things, but I mean obviously having Zoome definitely help, having videoconferences, definitely help is not the face to face, but it’s virtual face to face. So it’s a win win situation.

Right.

So what have you got your schedule for today?

So I’m doing my I. Have you ever heard of the Pomodoro Tharani.

Mm hmm.

So I’m doing a two hour power hour and I get so much work done. I mean, I do that. I have actually a template for that in the planner. But so I’m married my to our power, our knock some things out so I can be productive and then I’ll take some course, get some playing time with the girls and keep grinding. I mean I really want to stop. I know that’s kind of bad. Yeah.

But I mean with that theory, I mean that’s the theory that if you think think with two hours on, two hours off or two hours on, 30 minutes now I do.

Twenty five minute cycles task. OK, so twenty five minutes I take a five minute break which is like renting the bathroom, get some coffee and then I could do four of those and then I’ll take like a 30 minute break to kind of reprogram the brain, which is a good time for me to actually take like that. Twenty six minutes now. I think you and I talked about the art of napping before, and so I really, really had to implement that during radiation because that was like I mean, literally zapping me out so I would have to take longer ones at that point. So that’s a good time for me to refocus. And then I get right back on it, do and do form for twenty five minute cycles, but I get so much done in that time, so ridiculous.

So even at the end of the podcast, still dropping knowledge. Definitely appreciate it. Tammy lewis. Well we look forward to seeing what the non-profit turns into and obviously you’re one dope planner or planner. It’s planner. One dope planner. Yep. I’m looking at one dope planner co. Yeah. Yeah, I’m looking forward to seeing, seeing what that turns into megawatt again over. And now we appreciate you coming on the show.

All right. Thanks so much.

And I’ll have a good one. All right.

thanks for tuning in to another episode of Boss UnCaged. I hope you got some helpful insight and clarity to the diverse approach on your journey to becoming a Trailblazer at this podcast. Helped you please email me about it. Submit additional questions. You would love to hear me ask our guests and or drop me your thoughts at asksagrant.com post comments, share it, subscribe and remember, to become a Boss Uncaged, you have to release your inner Beast. S. A. Grant signing off.

listeners of Boss UnCaged are invited to download a free copy of our host S. A. Grant’s insightful book, Become an Uncage Trailblazer. Learn how to release your primal success in 15 minutes a day. Download now at www.Sagrant.com/bossuncaged.

Regional Vice President – Primerica: Tammy Lewis AKA Sister Tammy – S1E20 (#20)2021-02-22T16:05:39+00:00

CEO & Founder – Hellowoofy & emojidata: Arjun Rai – S1E19 (#19)

Also Available On

mysuccessex-S. A. Grant
mysuccessex-S. A. Grant
mysuccessex-S. A. Grant

Boss Uncaged Podcast Overview

“Have a huge appetite for success. Be hungry because if you get content very easily, you want to push yourself to the limits and even go beyond the limits and actually see how far you can go, because then you know how far you can go truly. Surround yourself with people who have scars, not physically, but we can show for themselves that they understand what it’s like to be in the trenches. I find it hilarious when we’re talking to investment firms and the associate or the partner or the analyst has never built a company in their life. That conversation ends immediately. And I tell them to their face, quit your job and go build a company, and don’t talk to a founder that’s building a company until you’ve done exactly that. Found a company.”Arjun Rai

https://www.hellowoofy.com
https://republic.co/meet-the-drapers
facebook.com/groups/1644716838875572/?ref=share
linkedin.com/in/arjunrai
arjunrai.me
twitter.com/arjunraime
arjun@hellowoofy.com

👉 Smart Marketing for Underdogs aka SMBs,
HelloWoofy.com Grew 20,400% in 2020
🐶 (now works with Hootsuite🦉)
📝Autocomplete API
👉 EmojiData.ai

Boss Uncaged Podcast Transcript

S1E19 – CEO & Founder – Hellowoofy & Emojidata: Arjun Rai – powered by Happy Scribe

Have a huge appetite for success. Be hungry because if you get content very easily, you want to push yourself to the limits and even go beyond the limits and actually see how far you can go, because then you know how far you can go truly. Surround yourself with people who have scars, not physically, but we can show for themselves that they understand what it’s like to be in the trenches. I find it hilarious when we’re talking to investment firms and the associate or the partner or the analyst has never built a company in their life. That conversation ends immediately. And I tell them to their face, quit your job and go build a company and don’t talk to a founder that’s building a company until you’ve done exactly that. Found a company.

Boss Uncaged is a bi-weekly podcast that releases the origin stories of business owners as they become uncaged Trailblazers, Unconventional Thinkers, Untethered Trendsetters and Unstoppable Tycoons. We always hear about overnight success stories, never knowing that it took 20 years to become a reality. Our host S. A. Grant conducts narrative accounts through the voices and stories behind uncaged bosses in each episode, guest from a wide range of backgrounds sharing diverse business insights. Learn how to release your primal success through words of wisdom from inspirational entrepreneurs and industry experts as they depict who they are, how they juggle their work life with family life, their successful habits, business expertise, tools and tips of their trade release. The Uncaged Boss Beast in you welcome our host S. A. Grant.

welcome, welcome, welcome back to Boss Uncaged podcast. On today’s show, we have Arjun Rai right now. This guy is not the average CEO or executive. The way we came to be in the same place at the same time was I was sending his customer support, a random ticket about something. And then he followed up with an answer. So that by itself kind of caught me off guard. And I was like, hello, this is like CEO, the founder of the company that’s responding. So I did a little research, looked into his background, and I said, you know, what the hell do I have to lose? Let me reach out to this guy and see if I can get them on the show. And sure as hell he accepted it. And here he is, man. I mean, so why don’t you give our guests a little bit of who you are?

Yeah, absolutely. Thanks so much for inviting me. It’s always a pleasure to be on the podcast and be able to not only talk about your background, but find out how you can help. Other entrepreneurs are just like you, founders, small business owners, and how what I am about to share will add value to your life. So I’m definitely looking forward to making sure that that’s true. My background started very young. I would say I started my first endeavour into the entrepreneurial journey back when I was 16, 17 within that network, then subsequently came to New York, end up convincing the dean of the university I went to to give me one year enough Fulbright and scholarships and grants to cover the first year. And then he ended up giving me more for the next two years as well. But while running that, I had to obviously pay the bills. I was living off nine hundred fiftynine hundred dollars a month in that budget. So I ended up watching an agency that focus on social media marketing and by way of that, being a small business, working with clients in Europe and even here in New York, quickly figured out that collaborating with other individuals is not streamlined or intuitive or creative at all. And so I started raising about a little under one hundred K to build out an MVP from some very notable angel investors here in New York, including the first investors and Pinterest, Facebook, Twitter and whatnot, and then quickly raised another nine hundred or so by the end of my senior year. So in total, about a million. And what we were building is essentially, if you can imagine my project, that combined with Ironmen, where you can actually navigate and see people who are working on your project, page them together. You can swap files to people, people into projects, very intuitive visual software, almost like moving chess pieces on a board. Unfortunately, you are too early for our for our own good. We were expecting touch screens would become bigger and cheaper, which they did two years after we ran out of cash. And so that was one of my first experience with a failure and learning from building a venture backed company, things you should be focusing on versus not how do you build a streamlined engineering team versus not building a product and MVP and getting out the door on the customer’s hands versus trying to nit pick the all the fine details and trying to perfect everything until you actually get out the door. So I learned a lot within a couple of months of that, I decided to focus on another pain in the as for gastrique. That was social media marketing. Social media marketing was not intuitive, not creative at all, like much like that on product management side. And we were looking at tools which were, you know, obviously we have a lot of respect for some of these tools like HootSuite and I can see and share my screen. HootSuite, we know the founder, tremendous amount of respect for them, but it’s very noncreative. It’s very much like our project. And it doesn’t really give you the data science of artificial intelligence that let you know. Was it a copy that’s doing really well for you? Is it the emojis, the images, the spacing? As you know, the images are very important when you’re posting Instagram. None of that data is given to you, but it’s affordable. If you’re running a coffee shop and you want to compete with the Starbucks of the world, this is all we can afford. But now, when you take a look at tools which are obviously a little bit more capable, like Radian6, which is now marketing clever, you then get more data, you get a lot more sentiment analysis. But now you feel like you need to take this information and then become a better marketer. And by the way, this is a modern tool. Doesn’t have a schedule for you, it doesn’t execute for you. It doesn’t help you create the content or curate the content. And one hundred thousand dollar price point, some of the competitors are at fifty thousand dollars or thirty thousand dollars. You and I would never pay for something like this. So what we wanted to build and we can go ahead and give a demo as well, is something that is a lot more intuitive and a lot more simpler and color driven and has a lot of data science. So anyway, that was my background and where we are today.

Got it. So I mean, you’re going into HelloWoofy and just kind of give the audience a little bit more detail of HelloWoofy and what the functionality of it is and how they can use it today to help them move forward.

Yeah, absolutely. So I mean, content is king. At the end of the day, if you’re not writing content, you’re missing out. And the only thing that’s holding you back. Is one your time and B, your time and C the amount of money you want to spend on creating content within the time you have, the fourth thing is D you don’t have the means to figure out based on data what will actually do really well or not do so well. If you’re making a trade in the stock market, you’re probably looking at historic 52-week lows and highs and metrics on the company, the balance sheet, some of that. How do you do that with content? Well, that’s kind of where we’re coming in is, for example, if I’m creating content, I say I love you. Obviously we love you. But if I went, I love coffee, I can go ahead and type that in. And you can see that I was autocomplete in the words and symptoms for me. Then I can see the emojis that will work well with what I typed in so far. Of course, these are the Emoji that tend to do really well with the images that are already chosen and the words I’ve chosen already. And the reason why we do that and the focus on that is because Adobe several months ago, under a year ago, actually came out with a report that said emojis tend to drive double digit uplifts and engagement. And we’re not talking 11 or 12 percent. We’re talking in the twenties and the fifties, uplifts and engagement in email. We’re seeing over one hundred twenty percent uplift and open race when you use the right emoji. Now, there is a law of diminishing return and you want to be careful with not having too many bells and whistles. But the fact of the matter is there are three thousand emojis. How do you actually figure out which ones are the most relevant to what you’re typing? In fact, one step further, we are now looking based on the blips you see on screen, which emojis are actually doing really well in terms of popularity, which ones are being used in real time. And you can see at the top the ones on the top left are being used in real time based on the books themselves. And so now you can go ahead and say, oh, I actually like that. I like this emoji and I good face that in and use that immediately. Or if you want to do it the old school way and go through the entire keyboard and do that as well. But I’ll tell you right now there are three thousand emojis. You do not want to do this for all that thousand posts you want to come up with and under we. And of course, based on that, if you click the purple bulb, you’ll then see recommendations for images which are copyright free that you can use for the purposes of posting this image with. And you can be sure that you won’t get in trouble because of copyright. Most businesses, they think they can Google image everything. They can find images online and take the image. But you don’t realize that the majority of the images are actually copyrighted and you cannot do that in our case. We’ll give you suggestions for free copyright, free images and soon premium content as well. I’m here to give you a fully optimized post and you’re ready to go. And if you speak another language, great, you can go ahead and translate this into any other language as well. For example, I speak French formating if you’re there. And the general look of it,

I mean, it’s definitely interesting. I guess another question is a little bit more about how did you even start? I mean, you said you started off as a kid. I mean, were your parents involved in coding and development? Were they entrepreneurs? I mean, how did you actually dive into this space?

Definitely. My mom was entrepreneurial. She just passed away a couple of months ago, just prior to our launch of the company product. But I would say she was definitely very entrepreneurial. She was after my dad from the get go to apply to whatever program she had. He had to to get to the US. I immigrated when I was four or five years old with with my mom. And my dad had come in just a month before that. I definitely think that she had a great eye for design to decorate the apartment of our house very, very well. And I always learn about taste and making sure that things look good, things you do things with passion and you do things with an immense attention to detail. I do over that. On my dad’s side is an engineer. He is a software developer today. He does more architecture and project management stuff. But, you know, the combine it was very interesting. You were moving around every six months because of my dad’s job and the fact that he had a green card and then eventually we got us citizenship. But the point of the matter is we were almost nomads and we kind of had to figure things out. The typical immigrant family and try to figure things out and make it into the US. For me, I kind of took that mentality and tried to make it in New York and everything I’ve done, building products, raising capital, all that has been basically there’s not enough. There’s you can go back, you can only move forward. And the hustle and the grind is real when you’re when you’re building something with very little capital. In some cases, no capital have to negotiate. You got to make people believe to do things for you for free or deferred costs. It definitely takes a lot.

Yeah. I mean, I’m definitely sorry to hear about your mom, but it seems like she influenced you a lot from growing up to get you to where you are currently right now. It was going to be a true statement.

Yeah. And she actually launched a care company of her own, did not want me to do my first company. And she thought it was definitely I should focus on school, I should get my MBA, I should get married at thirty and do whatever I need to have for all that. But we always clashed on that point. I was always like, I need to do this now. And I was you know, I was very much influenced by a lot of. Entrepreneurs on a show called The Big Idea, with Donny Deutch no longer around, but that was definitely one of my first shows that inspired me of First the Shark. Tank Sharks has been around for well over a decade now.

Yeah, yeah, definitely. Definitely. So, I mean, we always hear about the 20 years it takes for somebody to become a success story. And it seems like it’s an overnight success. And, you know, you just said you pretty much just launched HelloWoofy. That’s pretty much an automated platform to help social media and to help delivery of content. How long did it take you to get to the point to where you actually established a launch and you might go into a little bit of raising capital? And that’s one of the best things. Most entrepreneurs, they don’t really comprehend how to do an equity raise.

Yeah, and talk about raising capital. We’re actually raising capital right now on Republic, which is an equity crowdfunding element of means is that anyone, not just accredited investors, can use the new regulatory changes in raising capital to their advantage. That means that you can invest as low as 100 bucks on your income. Anyone can do it. We’ve been able to raise about one hundred eighty eighty one thousand a year over that. We’re also going to be on a TV show in two days called The Drapers Nice, which is the Draper family, Tim Draper, the billionaire investor. So it’s been interesting. Initially I was able to raise capital from a fund called 15. 17 were founded by individuals who ran the Field Foundation. And the Thiel Foundation came after me, obviously, to join when I was 19. Unfortunately, we spoke three weeks later when it was my birthday or I think two days after my birthday and I was 20, I was disqualified. But one of the partners followed me and we stayed in touch over the years and seven years later at the up, investing in my company when they left to build their own venture capital firm. And then one thing led to the other, raised a little bit more capital from an accelerator, and then ended up having to pivot a little bit to let go of my co-founder. I have to let go of our CTO about a year and a half ago and pretty much start from scratch. The product, the team, the culture, everything, the business plan, all of it have to be staffed. And we only had twelve thousand dollars left in the bank. So it’s interesting how with twelve thousand I was somehow able to figure out, get a full time job. All the capital from all the salary into the company, maxed out my credit cards, maxed out my savings and get to the point where we’re about to do we’re projecting ninety thousand dollars by the end of next month since launching in December.

That’s nice. I mean, that’s definitely I wouldn’t say a rags to riches, but it’s a reality that can happen to any entrepreneur if they knuckle down and put the time into it. So looking from entrepreneur standpoint, if I wanted to start a random plug in, I wanted to start some kind of software. I mean, what kind of equity looking to put into that? I mean, how much do you really need to start something like that from the ground up?

I mean, for a plug in or a simple app, I would say allocate at least ten thousand, two thousand, three thousand for the MVP, a few more thousand dollars for the legal side of things, a couple of thousand one hundred dollars for the marketing side, graphic design, copywriting, getting the website up and running and then you want a little back question at the end. So I would say you can get five grand. You’re good to go. And you probably want to be more efficient to get to the 10K mark, but that’s just your MVP. You want to put that out there as soon as possible. And I mean that literally the second after it’s done and it’s good enough, put it out on the market, get people to use it, get feedback, use something like Zendesk to get all the ticketing information, get all the feedback in a very structured way, and then use that to then raise capital off, because then you have two things. You have a product and you have traction, which means investors are looking to see how people are using it. And if they can invest capital into basically if you add fuel to the flight and they can see that and you have metrics to show that you can then raise capital hundreds of thousands of dollars or millions depending on your product at the market, you’re going up. So the first thing I would say is get on a year, get on and off work, find those people internationally and start talking and come up with a brief, come up with the features you want. If you’re not technical, draw it out. Sketched out in illustrator, try to be as detailed as possible, almost like you’re building a house, defined the room, defined the door, and find the nuts and bolts that are going into that door. Define everything so that the developer doesn’t have to wonder how you want this because they don’t know what you want. They only see the blueprint. So build the blueprint immediately.

I mean, that’s definitely some great insight. I mean, just just by by the way, you’re defining it. And that’s the next question I was going to have for you is I work with a lot of outsourcers, right? I have outsourcers from everywhere from US base all the way over to Africa, China and everything else in between. So the fact that you said to use these people, I think it is a great Segway to understanding what kind of services should someone look for? I mean, are we looking for application developer or are we looking for a program? I mean, what what are we looking for? Let’s say I’m brand new. I have no idea. I have this concept. I worked with some. Trying to figure out my next steps, and I have no clue of what even this person’s title would be or how I even search for.

Yeah, so one of the things I always believe in is having the right kind of people around you to cover your weaknesses, you know, your strengths. But most people ignore their weaknesses, which is not a good thing. So if you’re not technically adept in terms of speaking the language and whatnot, first of all, you should probably take an introductory course. They’re a bunch of free ones. If you’re a woman, it’s even better because a lot of schools will actually give you deferred position to actually do an entire course and you have to pay for it until you get a job or raise capital or whatnot, which is really good for empowering women to get into work into the technology field. But once you do that, once you surround the people, you find yourself with the right people. Ask them for a job description of what they use when they start to get those people on your advisory board, give them some equity, promised them some equity if you have a form legally itself. But you want to make sure that those people are giving you mentorship and advice and that they’re good people who have incentives aligned with yours, that once you know exactly where to put the walls, when you know exactly where to put the windows, because they’re obviously telling you based on their experience, then you can go ahead and take that drawing or mockup or sketch and rendering and put it on a four and fiver and start finding people you’re talking about plug in. You probably are talking about WordPress plugin, which will require a developer. You’ll probably want someone with WordPress plugin experience that can obviously has experience putting plug ins into the WordPress store. You’re talking about an Apple an Apple application. You probably want someone who has iOS developer experience specifically in SWIFT, which is a programming language. If you’re looking for an Android developer, you probably want someone to experience and Android SDK experience all of these platforms when you start typing and they kind of give you nudges to figure out what you need as well. So surround yourself with the right people and they’ll teach you.

Got you. I mean, that’s that’s definitely a beautiful tidbit. A little bit back on your personal side. I mean, I think like you’re younger than 30 years old where you’ve got all these things going on, you’re building equity, you’re building the company. There’s not one company is multiple companies, multiple facets. How do you juggle that in your personal in your family life?

Yeah, it’s incredible. I’m definitely a workaholic and of as soon as six thirty-seven o’clock, sometimes a multiple times a night. And I’m talking to my developers who are based in Ukraine and India and Pakistan to try and make sure that they’re, they have no questions or they’re on task and get a product out the door as soon as possible. So definitely, definitely I’m a workaholic. I should probably be working on my sleep habits. But when it comes to the personal side, I definitely have a girlfriend that is very patient and very supportive, incredibly supportive. I actually put in a few thousand dollars when we needed to meet payroll and she was very incredibly supportive as well throughout the entire history of the company. Major. And we live together and we balcatta Thursday nights to be our date nights. So I try to make sure that I encroach upon that. There have been moments where, like I, I do need a decline call and she was very supportive of that, but usually will stay away from Thursday evening, which is today, Thursday evening client calls. But you will find me on a client. Call me every other evening on the weekends, mornings. I have an investor call the Saturday at nine o’clock in the morning for an hour and a half. So you have to use calendars and you have to use tools like Kalanithi that can set up automatically your schedules. I mean, I think I sense accounting for this as well. You have to automate so every aspect of communications, because if you don’t have good communications and you don’t have that scheduling, that’s when you have issues. And we’re not talking about just scheduling issues. You have relationship issues because if you don’t communicate properly, if you don’t schedule properly and you’re not showing up on time or things of that nature, you’re kind of holding yourself back from doing really well in business and in your personal life. So actually, it’s ever since we met in terms of my girlfriend, I every date was on the calendar. I sent her a calendar in my state and she sent me for the second date. And we kept at it because she’s an incredible technical recruiter and for startups. And she needed that as well because she works pretty much around the clock as well. Juggling, you got to use tools. You got to use technology to get technology to take away the grunt work. I mean, this is a social media platform that takes a government that works fine technology to take away the company in other regards so that you can focus on what you’re good at.

Yeah, I mean, that’s definitely the funny thing is I think currently right now what’s going on in the world, I think a lot of people are starting to not just feed into that, but they’re starting to take action on that. And I think people like us has been on and media has been in marketing that’s been kind of behind the scenes touching and feeling. And in this space for so long, we’ve been preaching it. And now it’s everyone’s reality by force. And it kind of gives them an opportunity to kind of learn a lot faster than it took us to kind of learn. We were doing and still struggling to market and build and develop, and now in today’s world is completely different.

Yep, absolutely. Anyway where you thought you would be in five years, you’re going to have to be there tomorrow. In fact, if you’re not going to be there tomorrow, you should have been there last week. Do not hesitate. Invest, invest now. Live the long term game. Rancourt on all sides. You know, if you don’t have the capital, get it on credit. Obviously, talk to your financial adviser. I’m not giving you financial advice here, but invest now and find the means to get ahead of your competitor, the person who hesitates and the person who thinks that they can get the wait until all this is over is several months behind. Because think about it, some of the best companies historically have always been built in a downturn.

Always

we’re seeing their revenue increases right now because we were we were catering to small businesses working from home businesses, freelancers, coaches, Facebook group admins, many of whom are affiliates. We were catering to them anyways. And now everyone is working remotely. Everyone’s an online business and they are not kind of getting forced into that. And so we’re actually doing more validated now than ever before.

I would think it’s safe to assume that your equity raise is going to be pretty solid at this point in time because the world needs you probably more now than ever and going into the space that there are competitors. But I think you have a really core niche that kind of gives it a different look and a different feel and a younger set of eyes on it, right?

Yeah. And I was going to say, you know, just to your point on the freelancers and finding resources, I mean, we built the site roughly between three to five thousand dollars, of course, is three to four thousand dollars. That includes video editing, graphics, copywriting customization, adding different plug ins, all the backend stuff, all the analytics, all of the minor changes on the backend as well. It would have cost you well over fifty thousand dollars in New York or in L.A. where we’re even in the UK. You have to take advantage of these tools, freelancers.com, fiver up work, or there are people who are hungry to work with you and they would really want to work with you because you’re working on maybe something in a very cutting edge. Get let them in, show them what you’re working on. Don’t worry about NDAs and all of that. BBS’s, especially for the investor, do have to present an idea that is a sure shot way of ending that conversation immediately, because at the end of the day, it’s all about execution. If you can out execute someone else, you are better than millions of other people who are not even getting started with the first step.

Yeah, I mean, I think being that that you’re so young is just it gives me an opportunity to kind of let people know that, you know, I always say it doesn’t matter if you’re 16 or if you’re sixty five and you’re retiring once you get it and that awakening moment happens and it becomes a reality and you know what you’re doing and you’re affectivity, then the sky’s the limit at that point in time. And for some people, it happens in their fifties. Some people it happens like your kids. So you happen when you were eight. Right. So the reality is, is once that happens, you have to own it and run with it. Don’t ignore it. Don’t stick it under the rug, face the reality of it and run towards it.

And I would even argue is the sky’s the limit anymore. If you take a look at what else.

Oh, yeah. Yeah.

France is doing I mean, I’m a huge sci fi nerd and Star Trek or Trekkie. It’s so inspiring. I mean, from a very young age. I grew up on Star Trek. You know, I try to surround yourself with people. I will also tell you surround yourself with the right content, whether that’s the news you read or the news you shouldn’t be reading or the shows you’re watching on the shows you shouldn’t be watching. Inspiration can come from multiple ways. We were my girlfriend. I was watching a movie yesterday called Good Deeds, and it was about someone who was successful following their dreams. And the in the first half, they were not following their dreams, but eventually they did. And it movies like that will inspire you to pursue happiness. Fiftieth time last night, again, it inspires me every single time. It brings tears to my eyes every single time. Surround yourself with the right resources. And that could be from nine in all aspects of your life.

Yeah, I mean, beautiful inside. Beautiful inside. Next question. I’m thinking about asking you it and it’s like, you know, it’s funny because like, you know, when you do a podcast, you have all these questions and it’s like every time you say something like, it takes me down. This been on another fork and I’m trying to get what was the next question? Should I and which one should to act later. So I just have to keep a mental note. All the questions that I want to actually before for this episode is done, another personal one is like, what’s your morning habits? And you said earlier, sometimes you wake up a six, six thirty-seven o’clock, you wake up essentially pretty early. But what is your morning routines look like once you wake up? What’s the first five or six things that you do every morning?

I want to say I have breakfast and eat and make coffee or whatnot. But actually the first thing I do, as soon as I get out of the bed, I just jump on a call. As soon as I do it, you know, I’m in my bed. I might be in my pajamas or in my boxers. It doesn’t matter. You know, the first priority is getting to the client, getting their questions answered, getting on the call with the development team, the product team, the graphic designer, making sure that they have everything they need to be successful for the day. Once that’s done, then I go into the kitchen, make a little bit of breakfast for myself and my girlfreind. Make coffee and take care of myself. You’re probably be doing it the other way around, but the found founders work, obviously, at least the ones who really want to get somewhere is that you really have to for a couple of years, just be away from everyone else. Just focus on your business. And that’s the first priority, or at least the second priority. Then once it’s stabilized and once it’s on its way up into the trajectory of success, then you can take a little bit of a step back. But right now, it’s because to me and so the first thing I do is, is jump on a call and make sure that my people or my customers, potential customers have what they need to make sure that they’re successful.

I mean, it’s interesting you say that. I mean, I think we’re living a similar life. I mean, the first thing I do when I wake up in the morning, potentially go right to my phone and check all my notifications to see what’s been fired off, you know, who’s responding back to a task that I put out and trying to see, OK, do I have any new positive feedback on social media? And I want to respond really quickly. And so I’m definitely with you. I mean, you’ve got the early bird, gets the worm. I mean, definitely this is one of those opportunities for you to kind of get up, get things done in that first 30 minutes. You can get a lot done without being interrupted. So,

yeah. And the same here with me. You know, all the strike notifications of orders coming in, all the Zendesk tickets that are coming in for people as well. It’s a priority being our customers, our priority. But I have, you know, my entire phone screen packed with that as we go.

So, I mean, you’re a big automation guy. I mean, are you moving into the space of Alexa Google Dot? I mean, are you getting into that realm of voice commands?

I’m not sure I see your Amazon echo turn on. So in the platform itself, we do have voice recognition and you can actually talk to the platform and say, create a campaign for me, navigate me to the library or go to home and things of that nature. And that’s really going into a future that you can see on our product page where we want to be the one stop shop for all your marketing needs. If you scroll all the way to the bottom, you can start seeing mockups of different approaches to the product itself.

Where you have this is on Hellowoofy.com. Right. And just to make sure it’s all little, Hellowoofy.com And you just click on product, you can start seeing that you actually want to be that one stop shop, not just for social media marketing, but all kinds of marketing and asset management, whether it’s graphic design or the brief from a client or you’re doing paid advertising or paid marketing or you’re doing billboard advertising, whatever that may be. We want it to be super intuitive and and super data driven artificial intelligence. So you’re going to see on the bottom right. If you click on it, it’ll actually allow you to ask questions and give you some things you can ask.

What do you see yourself in 20 years from now?

My 10 year goal is to build a school like Hogwarts, upstate New York, that will allow people who are kids or kind of growing up in a similar way as I did, which was very much rebellious, very much want to get a head start early on and very much are driven or design driven. I want to give them an ecosystem where they can actually flourish, they can work on ideas, they can get their education that they need. I would pay for that. And as soon as they come out of anything that is considered IP or something that could turn into a startup, I would be the first check and allow them to get off to the races with obviously the consent of their parents and allow them to start building companies. Even if they fail, it’ll be a lot more educational and the experience itself will go further than anything they could do, just going to classes. So that’s my 10 year goal 20, 30 years ago, probably somewhere something to do with space. I’m very fascinated by, I think, what happened in the what are known as the Forty Niners, the huge, massive gold rush to California. It kind of explains why California and Silicon Valley became the hotbed of people who really took risks and set the foundation for the entire ecosystem, for tech and innovation and things of that nature. And that’s because, you know, people just took a leap of faith, took the risk, and they just ventured out there in their start doing whatever they had to to make ends meet. Now, the people who became successful weren’t the ones who were looking for gold. That was the ones who were selling the picks and the axes and the struggles and all of that stuff. That’s commodities to all the people who are rushing it. But that was entrepreneurship one on one back then. I think the same thing is going to happen on the moon. I think the same thing is going to happen across our solar system because it’s just too expensive to take resources from Earth and ship them to orbit. We have to find resources in orbit or on other planets with no atmosphere or very little atmosphere in order to make anything viable and as a at least a solar system flourishing specialization.

Just to break that apart in the first ten year part, it’s another guy that I interviewed on a show before this one, and his name was Mark, and he’s a director of a STEM school. And I asked him a similar question I’m asking you. And one of his goals was pretty much create a school based upon how much would it cost. So he went to investors and he was just like, OK, so how much would it cost to create the school? Would it cost to. Million would have cost. Five million would have cost three million, and he’s pretty much outlined the entire infrastructure for the schools based upon these different breaking points of capital to be raised. So he has a ten million dollar equity raise of what that would look like if you built the school. He has a five million. What would that look like? I think you two guys are probably on the same spectrum as far as developing a school. I mean, if you want to, I can definitely give him your contact and contact. I would love you. I think you guys want the same space. And like you said, you never know. I mean, ten years from now, the reality of STEM schools are taking it to another, especially after this year. I think people are going to have a bigger appreciation for STEM schools than they ever had before.

Yeah, I mean, I think we can do for the next generation or even the current generation is incredibly important because think about it, the country’s GDP and ability to innovate or in general the economy, people are very short sighted and they think in the next two or three years or maybe the yourself, we can do things now and have a positive set up left. But when you talk about the next generation taking over as senators taking over as House of Representatives and as president, where do you think they’re going to come from if they were born 30 years ago, 40 years ago in some cases? Right. So what were you doing as a society, as a civilization four years ago to set that person up, to be able to do the things that they need to do four years later? It’s a very long term strategy.

Definitely. Definitely. And about your 20 year I mean, going into space and obviously I think we share this as well to really begin to see if, you know, whether we’re talking about Star Trek, Star Wars, that’s is going to be the yin and yang. Right. And the fact that you’re thinking that far ahead. And just for our views on Stan, I don’t think it’s really that far ahead. I mean, if you were saying this back in the 70s, it would have been kind of questionable to be like, I don’t know, I’d another 30, 40 years. But I think in our lifetime we may potentially be able to see at least the dawn of what life in space would look like with us.

Yeah, yeah. I used to say I don’t know if I give this example already, but I’m very inspired by Elon Musk and people ask me that. From a competitive standpoint, how do you compare your product with your competitors? And I always say you ask a question to Elon Musk, the Tesla, he’ll tell you Chevy is not a competitor or Ford is not a competitor. He is building a categorically new product. We are building a categorically new product from the ground up. The focus on his site, his focus is on energy and of the availability or the openness of energy access, whether it’s batteries with the homes side of things, the solar panels side of things on the car side of things, us, we’re focused on the data science and making sure that is accessible to every small business owner that wants to compete with the Fortune 500 marketing team that has unlimited marketing budget. And he’s going to tell you, yes, we may be in the same region. They have four wheels and a steering wheel, but they’re not really a competitor. They’re unique and built from the ground up. Chevy will obviously say they have four wheels and a steering wheel of their Tesla is a competitor. That’s only because they’re trying to be competitive. The best they came up with was the Chevy Volt, which is kind of like a have not a really great product to compete with a Tesla.

Yeah, definitely. I mean, it’s funny that you bring it up. I mean, there’s always the comparison that people always think about Amazon, Amazon, Amazon to sell books. And I’m like, look at Amazon’s platform right now. I mean, they started off with books, but you never thought they would dive into delivery services. You never thought they went into groceries. You never thought they would dive into movies. And they have their hands and all of them, I mean, even eight of us. That’s a major thing that you never would have even thought that Amazon would even have their foothold in. And they’re running the clouds.

And I’m so glad you mentioned that, because one of the things that we’ve been focusing on is building. So you saw the autocomplete service, which, again, for your viewers, if I’m typing in, for example, I love you, I love you, which, of course, you love you. And the smell of a coffee. There you go. It’s autocomplete there. But then we decided, why do we take this information or this capability is an API and build it as an API. That is autocomplete as a service for other companies. So now imagine AOL or Yahoo! Or any email provider, even the little ones who are white label and be able to give you the same or create competitive capabilities, I would say better than Gmail. Smart Campose being able to use a autocomplete to complete your forms, your notes, your newsletters and things of that nature. And so we just deployed a Google Chrome extension, but soon in a couple of months you’d be able to type or other autocomplete anything on the Internet. So think family to point out what that means is Remley will autocomplete autocratic when you type. But that’s based on your biases, your experience, your level of education, your tone, things of that nature. But we’re not giving you by the end of the year over half a billion data points to be able to programmatically get suggestions of the next best order. And on top of that, the best emojis that will most likely drive uplift and engagement or engagement more than if you just have text.

So if I’m going to use. I mean, another expertise that could potentially run into is, I guess, transcription. Right, so we’re recording audio. And when you’re recording something versus writing something is two different things. Right. So if you’re recording it and is transcribing it, then you could potentially have the A.I. rewrite what you said verbally and transcribe it in the correct fashion that you wanted to moving forward.

I’m so glad you said that. We’re I have not announced this anywhere, but we will actually be supporting audio and video upload to give you recommendations based on that as well. So right now, if you like the article and has an article, it can be Adobe.com, S.V., an article on their blog or your blog or whatnot. If you place it in here, what you’ll notice immediately is that the artificial intelligence this is reading the article behind the scenes and giving a, quote, recommendations based off the article itself. These hashtags are being recommended based on what it found in the article itself. But soon, very soon, in a couple of months, you’ll be able to see audio and video transcriptions if you upload a YouTube link or whatnot, will quickly analyze it for you and give you recommendations based on the transcription as well.

Yes, definitely. So just to recap, caught up in some of our viewers is going to be audio only. So what he just did, essentially, he took a link from a blog post and he put it into creating a new post on helloWoofy. And just by doing that, then I went out to the blog post, read everything in that blog post, and came back with, quote, suggestions and came back with emojis and other things that they suggest you should add before you make the post, which is a beautiful thing that a lot of times you’re trying to figure out what should I post? I got three different articles and I need just one part from this article. And you sneak this one quote from here. So essentially, this gives you an opportunity to kind of source information really quickly, make it a hundred percent original and set it up to post whenever you want.

Or you can do that into your library and have it saved for another time. But the point of the matter is that you should be focusing on storytelling, on your ability to be creative, and that is how you should be judged in the world of advertising, in the world of marketing, in the world of business in general and business, you should not be judged on how much you can do, how many words you can type words to someone else that has a team of one hundred people working for them or people working for them. You should be judged on your ability to output great content. Oh, and I didn’t mention this. We’re putting it on steroids and in about two weeks we’re going to be allowing you to do this, which is auto completing entire articles, blog posts, word, you know, white papers and whatnot. It could be thousands of words will allow you to autocomplete that and reduce the grant work by 20 percent at least, and give you a emoji recommendations and things in nature that’s going to open up a whole new world of long form content marketing, which is coming back, is definitely taking off.

Yeah, I mean, it is your opportunity. I mean, I could see somebody using this to develop books as well, too. I mean, if you do exactly 20 articles, these articles is three thousand words and you times that by, you know, the number then you can easily have an e-book overnight.

Yep. Your top 10 your way through. Of course you don’t want to type the entire book using the engine. If you want to add your own tone, you want to add your own DNA into the text of self. But this is a system this is very much about existing and

definitely it’s a great tool. So I mean, speaking of tools, I mean, what to do you use that you would not be able to run your business without today?

Oh my God, Kalanithi. All of our schedules are done on our website through Kalanithi, you know, automatically sending up email notifications or email invites with the right hangout set up automatically every single day, pretty much packed with plan calls or investor call and things of that nature. Obviously we use our own product and we take a look at our calendar and use it pretty extensively. In terms of the last you can see, we’ve been promoting our crowdfunding campaign where people can invest in the company for as long as a hundred dollars. And so we’ve been talking about the benefits of doing that. We also, I would say, use zoom. All of you use something called trading cards for all our content for the podcast or the show called Content Messers. I also want to say we use Facebook groups in a very unique way to actually talk to our customers, whereas anyone who is on your on your audience can join our Facebook group and talk to us directly about what is working, what isn’t working, what features should be added. It’s our own private community. Obviously, passionate individuals were telling us what they want and we build it for them. Facebook, Facebook groups have been very helpful as well. Of course, I have the right to strike directly on my phone at the Zendesk app, directly on my phone as well. As soon as I get tickets, I get the notification here. I respond immediately since I get a sale or sale comes through, I get a notification here as well. WordPress is really great and commerce is really great for getting all of your financial back and transactions done. There are, of course, different hacks we can talk about perhaps another time, but I’m making sure that you are using a tool like WordPress to build out your business. Don’t do anything custom entirely from around. WordPress is standalone, it’s out of the box and has the plugins it has with commerce to get your business off the road. I would say we spend maybe a couple hundred dollars on the landing page for the lifetime deal and we’re giving the product literally away for forty nine bucks for a lifetime. We spend a couple hundred dollars and we’ve made well over twenty two, twenty three thousand dollars on that. And that was because it was a WordPress page plugin for available. We have to do very little in customization and we were off to the races.

Nice. Nice.

I’m sure I’m forgetting some tools and I’m that of that nature. But we can probably do another section just on tools.

Oh yeah. I mean, I’m sure you probably like a little you know, everybody that is in this space probably has like a little notepad or a little document or an app somewhere that they just keep adding to the list. Adding to the Q.

Yeah. Just like an upgrade for managing your communications as well.

Got it. Got it. So what final words of wisdom do you have for anybody following in your footsteps? Coming up, as an entrepreneur and a business owner and a founder, what would you say to them?

Have a huge appetite for success. Be hungry, because if you get content very easily, you want to push yourself to the limits and even go beyond the limits and actually see how far you can go, because then you know how far you can go to really surround yourself with people who have scars, not physically, but actually can show for themselves that they understand what it’s like to be in the trenches. I find it hilarious when we’re talking to investment firms and the associate or the partner or the analyst has never built a company in their life. That conversation ends immediately. And I tell them to their face, quit your job and go build a company and don’t talk to a founder that’s building a company until you’ve done exactly that found a company. It’s like the conversation you can expect between a developer and a non developer. The non-developer has an that spend an hour learning about coding, taking an introductory free course to look at a book, understanding how the architecture you were not respecting the art of the other individual people. So do that. Make sure you do that for yourself. And I think those are some examples of words of wisdom that would give to people who are looking to build a company. It’s a 24/7 hustle. You sleep, of course, but it’s a fight for someone else. Whether you’re sleeping and you’re thinking about in your brain, you’re fresh up in the morning. You have to know exactly where you’re going to do ABC, have everything scheduled and organize. Otherwise, the worst thing is when you’re not organized, you’re wasting time. It’s not only grunt work when you’re spinning your wheels and someone else is getting ahead, you want to get ahead?

Yeah, I mean, that’s definitely some solid words of advice. I don’t think anybody, whether they want to be an entrepreneur, whether they’re running a small business, I think just the fruits of your labor, of what you’re executing today, they can kind of see where they can possibly be if they just stick to it. What is your most significant achievement today?

Finding a person that I can say is my girlfriend that puts up with me, but most importantly has a similar background and can understand she’s been in the trenches of her life and trying to make it as well and now making it as a successful recruiter, technical recruiter. I would say that is one of my success on a personal level, professional level, getting a company off the ground that has nearly died. I’ve lost count how many times, but now we are on our way to the I guess, the promised land, if you will, or on our way up the sale sign. On the technology side. On the customer side. On the investment side, it was all worth it. But there were definitely moments where the average person would have given up, which is fine because there’s a reason why the one percent exists. What the 10 percent is, what five percent exists as a reason for that nature just has a way of self-correcting every couple of every so often, whether that’s economical. And we’re not talking people who have inherited wealth, we’re talking about who have worked there a astore gastrique off to get there. And so there’s always a natural way to do that. So I think my company and I think on a personal level, my girlfriend as well, and we’re both we’re all trying to make it in New York. We live in a great place right now, but we’re all just trying to find the next big thing, the next person we want to help. We actually just give away almost one hundred licenses for free to restaurants, gyms, hotels, our partnership with Atsumi partner program. You want to be in a position to give away product and your success as well. Once you’ve achieved success, share a little bit of it with other people who are looking for it as well and desperately use your help. So in that spirit of that, if you need help, if you want to reach out, arjun@hellowoofy.com We’ll get you to me. And of course, I’m sure you’re open to mentoring people as well. Reach out, make the ask if that’s the only way you can get ahead.

I mean, yeah, I mean we wouldn’t be here right now if I didn’t ask you and didn’t accept. Right. And I mean I think we’re living examples of that pure fact of the fear. And I think that that’s one of the things that a lot of people, they get that fear and they swallow and it’s like, should I? And they start stuttering and they start second guessing themselves. And I’m just like the time it took you to do that, just do it. And then the results are going to happen if you just commit to it.

Yes.

This is one of my bonus questions for you, right. I mean, out of these five particular words and I’m going to say to you, which one would you say is your top three? Right. Passion, vision, belief, fearlessness and perseverance,

vision. Someone once said, I can’t remember, is that this vision is a dream with a plant. And a dream is just a dream you may or may not ever go after it, but a vision is a dream with a plan. In that with respect to, you know, it kind of where you want to go, you have somewhat of a blueprint, you have some degree stuff, you know, a wire frames and user flows. But that’s on the product side or on how you want to build the business and things of that nature. But if you have that, that dream world has a much higher chance of becoming a reality. If you just have a dream, that’s all is going to be is a dream, but a vision as a dream with a plan. The other things are important, too. But you want to know what you’re doing and where you’re going before you can put passion behind it or you can put perseverance behind it or any of the other words you mentioned, which are all important. But a vision is definitely. Definitely. And then the first Steve Jobs to connect the dots. Looking back, once your plan is going to change, you’re going to have new influences coming in. You’re going to have to pivot. You’re going to have to control your strategies for that plan. You can look back and say that made sense, that change made sense, then make sense of the moment. That makes sense looking back,

wow was definitely a powerful viewpoint and powerful statement. Well, final bonus question for you. And I always like asking this question because I know that every single person that I would ask essentially would have a different answer or is there to have the same person. Their reason why I would be completely different. So if you could spend twenty four hours in one day with anybody dead or alive, uninterrupted, who would it be?

And what I would really want to talk to Tesla, Nikola Tesla. He was one of the most fascinating futuristic people. And, you know, unfortunately in society then freedom. Well, civilization. And understand how far ahead he was. And I don’t want to say we’re similar, but, you know, with my last company, we were building products that were way too ahead of their time. You know, we’re building product right now that is definitely ahead of our all of our so-called competitors and whatnot. Everything he was doing from global energy, electricity or the air to the inventions of the conspiracy. I love conspiracy theories of his inventions. Being taken out of national interest is just a lot of interesting stories that come out of his biography in his life. And he was very perseverant. He did not care about other what other people thought he’d know. He designed his own things and he had a lot of competition. I mean, Edison gave him a lot of competition, but he followed his own path and he made things work no matter what. He was definitely from the future. Yeah, I think we’re a better society civilization because of his inventions.

He’s definitely a time traveler for sure. I think him and Einstein definitely kind of they have reincarnated ourselves a couple of times. Right.

And the funny thing is we’re all from the New Jersey New York area. Albert Einstein, Princeton Edison had his own shop set up in New Jersey as well. And Nikola Tesla, I mean, his final days were in New York.

So it’s crazy, man, for it to be such a small city as far as a square footage footprint. Yeah, it’s a major apartment. Major. So, I mean, where could people find you? I mean, I think you gave somebody your email address earlier, but I mean, what’s your Facebook, Instagram, your website.

Yeah, I the first thing I would say is go to our website and on the bottom you can see our email or other. My email is right here. You can email us, arjun@hellowoofy.com And with all of our socials, we’ll get you to me as well. You can click on any of them and send us a message there. Or just Google me, Argin Rai rai and you’ll find all my website, all my email, all my contact information there. We really make it easy for you to be able to reach out to us.

Got got it. Well, I definitely appreciate you taking the time. I mean, it was you know, we got the call twice this week. So, I mean, the fact that you took essentially a couple of hours out of your busy schedule, I definitely appreciate and I think you gave our viewers a hell of a viewpoint and the things to look forward to coming from you and coming from your company moving forward.

I want to say thank you for your time for putting up with this. I hope the interview was helpful and your audience will get something out of it. But most importantly, make sure that you reach out, make the ask and start now. Don’t wait. Start now, because this is the time and this is when it’s really matter in the long term

that a man who I definitely appreciate it at the end of most of my podcast, what I usually do is kind of like do like I after like a five minute after where you as the interviewee becomes the interviewer. So if you have any questions that you want to ask me, persay, then I’ll just kind of respond and answer them. So I don’t know if you have anything, but

yeah. And this is actually going off. But I do my show and I ask questions like what is your favorite emoji? So obviously we’re tracking emoji usage across the world in real time. If you had to choose from these emojis, which one would be your favorite?

I’m looking for the one that I love the most I’m looking for right now would be the exploding head. And that’s always the one that I like to use or the thought with the finger coming to his eyes for sure. Those are those are usually biggest ones that I like. I’ll use like in my post in general. And if I’m doing ads, obviously the finger pointing. Right. You want to give people directions on what you want to click on and what’s the most important thing versus using bullet points.

So was your mentor or someone you look you look up to for inspiration?

Man, it’s when I look back at life, I mean, so many different ones. I think Einstein is definitely somebody that I look to as far as being an inspiration just because of his hurdles that he has overcome. And I always try to get people to understand, like this guy was doing what he was doing during the World War and he was Jewish. So I want you to think about that. He was going against the grain. On top of that, he was being ridiculed. On top of that, as a kid, he was looked at as like a dumb dog because he was just way above and beyond everybody else. So just looking like you talking about Tesla, that’s the way I look at einstine

favorite song or book.

Favorite song. I would think my favorite song video was its turn down for what? Yeah, and just that video. I mean, the entire song is the same lyrics over and over again. But if you look like you say it’s telling a story and you see that story with the guy on the rooftop and he’s infected with something and you’re not sure what he’s infected with. Right. And then he kind of breaks through the floor and then he’s half thing and then they break through the floor and it just keeps compounding and keep compounding. But it really is the message behind that is just whatever positive messages you have, you have to deliver it. And it’s not about holding in, is about spreading it. And that’s the way I look at that video. And every time I see it and I hear it, that’s what I feel for me.

It’s the Empire State of Mind with by herself. And I always I always get tears in my eyes. Because that’s been the story of my entire life. Well, those are just some of the questions I usually ask on my show. But again, thank you so much for your time. And it was a pleasure talking to you. And again, hopefully this will help at least one person out there.

Oh, yeah. I don’t think this will be the end of our relationship. I mean, I think definitely I could give you some insight of things that as I’m using your software and I mean, you yourself have a period of time right now to just kind of give you insights of how to use it and kind of just keep working back and forth in any way. I could help you guys move forward in that space. I’m all for it.

Yeah. Awesome.

All right, man. I appreciate it, man. Have a good one.

You too. Bye

bye.

thanks for tuning in to another episode of Boss UnCaged. I hope you got some helpful insight and clarity to the diverse approach on your journey to becoming a Trailblazer at this podcast. Helped you please email me about it. Submit additional questions. You would love to hear me ask our guests and or drop me your thoughts at asksagrant.com post comments, share it, subscribe and remember, to become a Boss Uncaged, you have to release your inner Beast. S. A. Grant signing off.

Listeners of Boss UnCaged are invited to download a free copy of our host S. A. Grant’s insightful book, Become an Uncage Trailblazer. Learn how to release your primal success in 15 minutes a day. Download now at www.Sagrant.com/bossuncaged.

CEO & Founder – Hellowoofy & emojidata: Arjun Rai – S1E19 (#19)2021-02-22T15:55:01+00:00

Podcast Producer: Emmanuel Kolawole Olugbenga aka “Emmy” – S1E18 (#18)

Also Available On

mysuccessex-S. A. Grant
mysuccessex-S. A. Grant
mysuccessex-S. A. Grant

Boss Uncaged Podcast Overview

“When you have a sense of empathy, that is you putting yourself in the position of the clients. So if you put yourself in the position of clients, it’s to enable you to understand the clients more so to be able to relate well with you. And it will help the relationship between both yourself and the clients.”Emmy: Professional Audio Engineer Giving Quality Over Everything Else

Take a look at Emmy’s Fiverr Gig!: http://bossuncaged.com/emmy

I am Emmanuel, a Degree holder in Mass Communication. As a LEVEL 2 SELLER with 100% Positive Reviews, I have worked with over 500 (and counting) individuals and corporations in PRODUCING and EDITING over 10,000 Podcast Episodes and Audio. I also adapt Books into Screenplays, do Video Editing, and other stuff. Most of all, I pay attention to detail and love to put in the extra effort. EXCELLENCE is my watchword. Be my next happy client by ordering the gig that suits your need.

Boss Uncaged Podcast Transcript

S1E18 – Podcast Producer: Emmanuel Kolawole Olugbenga aka “Emmy” – S1E18 – powered by Happy Scribe

And have a sense of empathy in your business to make things much more easier for you. When you have a sense of empathy, that is you putting yourself in the position of the clients. So if you put yourself in the position of clients, it’s to enable you to understand the clients more so to be able to relate well with you. And it will help the relationship between both yourself and the clients. And also, I’ve gotten lots more other values from the podcast episode I edited from life coaches, from professors, from celebrities and all of that about added values into people’s life, how to be much more professional, how to make clients relate much more to you, and how to grow your business in a nutshell.

Boss Uncaged is a bi-weekly podcast that releases the origin stories of business owners as they become uncaged Trailblazers, Unconventional Thinkers, Untethered Trendsetters and Unstoppable Tycoons. We always hear about overnight success stories, never knowing that it took 20 years to become a reality. Our host S. A. Grant conducts narrative accounts through the voices and stories behind uncaged bosses in each episode, guest from a wide range of backgrounds sharing diverse business insights. Learn how to release your primal success through words of wisdom from inspirational entrepreneurs and industry experts as they depict who they are, how they juggle their work life with family life, their successful habits, business expertise, tools and tips of their trade release. The Uncaged Boss Beast in you welcome our host S. A. Grant.

welcome welcome back to the show, Boss Uncaged. On today’s show, we have Emmanuel better known as Emmi is Communication Master. I mean, this guy has been around the block forever. He’s been doing producing. He’s done editing. He’s done all facets of mass communication. This podcast probably wouldn’t be as good as it is a quality wouldn’t be as clear as it is if it wasn’t for me being behind the scenes. The beautiful part of this particular episode of this podcast is that Emmy is all the way in Nigeria. How are you doing today?

Hi, I’m doing quite well. How about you?

I’m doing great. I’m doing great. If you don’t mind telling our viewers, give me a little bit about yourself. I mean, who are you?

OK, well, first, thanks for this opportunity. It’s great connecting to you and also to your audience. So I was born into the family of hardworking parents whom I have not only talked about the importance of hard work, but they’ve also led by example. They also lead by example. It’s not because they are so much alive and by us, I mean my siblings and I. I am the last one in the family of five. So fast forward to the future. I have become a guy that loves motivating others. I bring out the best in others and also adding values in people’s lives. And equally, I have my business, I love traveling, meeting people and learning new perspectives. So that’s who I am.

Got it. You mind defining yourself in three to five words?

OK, funny guy motivator and one that gives values.

Yeah, I definitely think out of those three value is probably your greatest asset. And we’re going to dive into, you know, like your business a little bit. But not only do you do podcasts, editing, what other lines of business do you do in mass communication?

I do scripts writing like movie scripts. Right. And I do a voiceover. And as I do adaptation like movie scripts, adaptation if a client has a book. Which they would love to turn into a movie scripts, so I collect the book and go through it and I do the professional adaptation into a movie script.

How did you get into that line of business?

OK, my journey. So but casting. Right. OK. It started right from when I was young. So my dad is a language expert and he makes English language examination, scripts of examination, bodies here in Nigeria. So growing up, I had interest in copy editing and proofreading written pieces. Right. So over the years it’s metamorphosed into the audio version because that’s basically what podcast editing is about. Putin, perfectionist, recorded audience, that’s pretty much how I got into podcasts editing,

got got it, got it. So I mean, I think we met through Fiver and unfortunately, you know, a Fiver has gotten, you know, raps over the years of being potentially not the best platform to use to find outsourcers. And I totally disagree with that because, I mean, obviously, I use several people from up works. I use people from Guru or use people from Fiver. But I have to say powerful, kind of like you’re probably one of the best individuals that I’ve ever found on Fiver. And and just like the value that you bring to podcasting, it’s not just about the editing. I mean, it is more. So you’re a podcast consultant. With that being said that what difficulties have you faced being on the Fiver, for example?

One of the major difficulties. I could say it’s the time zone difference, most of my clients are from the US, from different states and the US, different cities and all of that. So the time zone in US is behind Nigerias. So most times when a client comes online and sends a message, it could be 3:00 a.m. in the morning here when I’m sleeping. So before you reach out to the clients early in the morning here, that’s a Nigeria time zone. The client could have given someone else the job. So I could say one of the challenge is staying up late in the night, making sure I reply messages and looking out for clients.And I would send messages in the midnight. So get jobs done. It has made me adjust my sleep time. I stay up late in the night, working. Then early in the morning I go to bed.

Got it. And just kind of counting backwards. I mean, you edited one of the podcasts where I was talking about it. It’s good to have people in different time zones, especially overseas. Could it is your opportunity to work twenty-four hours a schedule. And I just think that these other business owners are missing out on that opportunity versus them letting you be on your natural time schedule to give them an opportunity to work more around the clock versus having you adjust to our schedules in the US. I mean, what’s your thoughts on that?

There is the wide experience, if you hire freelancers to do works for you from outside your country and different times on the freelancers, that’s if you hire a professional. They will have a wide variety of experiences that will help you to improve on your work as an individual. And also it’s cost effective because we consider exchange rates. Yeah, yes. So it’s cost effective for both the client and the freelancer that is doing the job. So it’s a win win situation at the end of the day, because the amounts that the clients pays when you change it to the local currency of such country, it becomes something tangible. You know, we spend Nairo here in Nigeria and the value it’s not that cool against us also. Yeah, flexibility. The time aspect to the clients could send me a job. During the daytime here and I start working on it, and before it gets to the nighttime over there in the US, I’m already done with the work here in Nigeria. So it’s brings about flexibility for both myself as a freelancer and also the clients.

Got it. Got it. And so you brought up exchange rates. I mean, what is the current exchange rate between us to Nigeria right now?

A dollar is three hundred and sixty six

I got it. Got us. So I mean, that definitely puts things into perspective. If you have an essentially one US dollar and you convert it into three hundred plus. Yeah, that’s definitely a significant ratio change.

Yes.

So we always hear about the overnight success stories that take 20 years to become a reality. And I mean, this point, I think you have over, what, 400 podcasts or not podcast, but you’ve worked with over 400 podcasts. How long did it take you to get to the point to where you’re working with over four hundred clients and all their podcasts?

OK. It took roughly six years.

And was that a lot of marketing on your behalf or was that just kind of like using these platforms to jump start that?

One thing I enjoy about Fiver is when you work on fiver and you perform very well, your services are top-notch. If Fiver market service for you, we I mean, the algorithm, your geeks or your services, the services you offer there will be on the top the search results, its position, your gigs on the top, where anyone that comes on Fiver easily, they’ll be able to see the services you offer. And I say that I’ve worked with like I said, I work with over 400 podcasts and they’ve also helped me market my services, because once you offer clients values and you make them feel good about themselves, in turn they will show their own appreciation by bringing in even much more clients for you. So along the journey, most of the clients that I’ve worked with, the market, my services for me, both on the platform and outside the platform, I get emails from new clients telling me to got my contact through the clients I worked with in the past. And they really love the work I do and they would want me to start working with them as well. So what does the marketing for me and also the clients I’ve worked with, they do the marketing as well.

That’s definitely good. I mean, it’s one of those things about, you know, networking and referrals. And essentially, if you figured out how to use Fiver to jumpstart to get your direct leads and then you’re doing great work to convert you directly into direct hot market referrals, which is a great strategy. I mean, obviously. And it definitely shows I mean, it’s not like you just have four hundred podcasts. You have essentially a few hundred five star reviews as well.And it’s not an easy task to get five star reviews on that magnitude of people over a period of time. It’s definitely a difficult task.

And I think in total I’ve edited well over 10000 podcast episodes

since you edited so many podcasts. Have you ever thought about starting your own podcast?

Yes, I have thought about that for a while now. But the real issue is knowing the actual need to start, because, you know, being an audio editor, I have a large variety of clients with different perspectives, different niches and all of that. So it’s like a challenge for me to just pick a single niche, because once you feel interested in a particular niche and you’re up in your head around how to start your own podcasts, another podcast that will come with a much more interesting niche which you would fall in love with again. So it’s a big challenge, but I’m hopeful I should start my own podcast. Once I make up my mind, I’ll start my own podcast.

I think definitely you’re going to have a pretty quick fanbase. I mean, all your clients by default would definitely lock in and subscribe to your pocket just because we know that you’re going to give us great insight in a very direct market, not just about audio quality, but also about podcasting and the tempo and the speed and the audio quality and all these are factors that majority of people don’t even understand that come into play. We’re developing a podcast.

All right.

All right. So the next thing I want to talk to you about is what’s one thing that you could have done differently to get you to where you are a lot faster?

The interest I had for audio editing at first, I didn’t think it as a business, I was just doing it for fun and not taking it as era of business. It took about. Three years of learning how to edit audio before I attempted to dive into it and make it something professional. So what I could have done differently is to start things off early. The moment I knew about audio editing, I should learn it extensively and. I just start off with it, and I believe I could have done a lot more for myself if I had taken it much more seriously.

So do you come from an entrepreneurial background? I mean, is your dad or your mom or any uncles, aunts and your family entrepreneurs?

Yes, most of my relatives, my parents, they work for the federal government of Nigeria. And they also had side forces since growing up, both parents this they find something doing. And, you know, over the years, they’ve let us know the importance of not just relying on a single source of income while you work in an office environment. It’s also cool for you to have your own business aside, because it’s not really cool to put all your eggs in a basket, as I say. So I have uncles have siblings that they are much into entrepreneurial aspect.

Do you think having that core background, having a lot of family members that did dabble in entrepreneurism, was it a factor to your success?

Yes, it says while growing up, as I said, there were times when there could be a delay in getting paid of salary at the end of the month. And it’s this site also that my parents did that helped at that time. So I believe growing up in a family of entrepreneurs has helped to shape my own entrepreneurial journey. Likewise.

So it sounds like you have a pretty decent sized family. I mean, how do you juggle your work life with your family life?

OK. I live with my sister, my big sister, so I don’t really do much here just to assist with some few household chores and all of that. I’m just here. I don’t have much responsibilities. To put it right,

it got him on another topic, I was listening to the podcast that you sent me earlier and you were talking about some of the issues that you faced living with the electrical grid of Nigeria and just kind of how you’ve overcome those hurdles. Do you mind sharing that with our viewers?

OK, in Nigeria here, the the national grid, it’s not all that good, but there are alternatives. So that one is to get a generator and you buy fuel inside, which at least you’ll be able to use to do work for a long period of time. Like at the moment, there’s no power supply. I had some power on the generator to work. And alternatively, you could get a solar system and inverter. so the sun charges the batteries. So it helps a great long way for you to have power supply and do other businesses, because like my kind of business, I have to be online 24 hours. And I also work with my laptop, which needs power supply as well.

I mean, I think that’s definitely a key point. And the reason why I brought it up, it’s a strong testament to your dedication to your craft. And that’s one of the things that unfortunately gets lost in translation. And I think one of the hurdles that people don’t realize that if you are working with someone overseas and they are willing to go that extra mile, the extra effort, I mean, I think pound for pound, it’s an alternative option that’s essentially could be better, right, than using someone locally because, I mean, you’re willing to go the extra mile. You’re willing to you know, not to say the client’s always right, but you’re willing to listen and you’re willing to satisfy their needs and do that the best possible quality that you can. And I mean, obviously, you’ve shown that 400 times over for each client.

Yeah, right. All right.

So what is your morning habits? Your morning routines?

OK, waking up early in the morning, I go to the gym because once your body is fit, you’ll be mentally fit as well to go through the day’s struggles. So I wake up, I work out, then come back home fully refreshed. I take my bed, it’s breakfast and starts working. I could be on my laptop for the next eight hours, ten hours straight.

So you say early. What time do you consider early? 11:00 a.m. Kagiso. And our time with a six-hour difference.

Yeah, GMT plus one. Got it.

What time is it there right now

it’s one thirty-eight. The anger at you so.

And it’s eight so roughly five hours. So essentially you wake up about seven o’clock and what time you start working.

OK, once I come back from the gym and have breakfast, I relax my mind and at least one hour after coming back from the gym, I start working.

Got it. What do you see yourself in 20 years?

Twenty years from now I see myself married and with kids and also my business will be thriving.

So what do you see your business potentially in twenty years? I mean, right now you’re saying that, you know, you’re working eight hours a day. It’s a very successful business. But where do you see yourself as far as scaling in the next 20 years

and the next twenty years? I would like to have my own company because at the moment I do most of the editing. Roughly in the month, I added about 100 to 120 podcast episodes. So the stress is so much on my neck, so I believe with time I would have my own company where I would outsource the jobs that I have to professionals like myself and all of that. So in the next 20 years, I believe I’ll have a system which would make things much more easier. For myself and for my business,

I think you’re in a sweet position because you’re editing like thousands of podcasts, so you get to hear all the insights, all the details, all the interviews, all the tools and trades and all the tips across the board from all 400 of your podcasters. I think you have a leg up on majority of society is just trying to figure out what to listen to or what to download. And by default, you’re listening to all of them. So I would think, you know, have you gotten any great insights and any motivation to continue to grow your business through the podcast you’ve been editing?

Yes, I have. In general.

I mean, what have you utilized from the podcast that you’ve been listening to over the past few years?

OK, now I’ve learned quite a lot. And a lot of aspects from different episodes and part of what I’ve been able to learn is to have a sense of empathy. And have a sense of empathy in your business to make things much more easier for you when you have a sense of empathy, that is you putting yourself in the position of the clients. So if you put yourself in the position of clients to enable you understand the clients more, so they be able to relate well with you and it will help the relationship between both yourself and the clients. And also, I’ve gotten lots more other values from the podcast episode. I edit from life coaches, from professors, from celebrities and all of that about added values into people’s life, how to be much more professional, how to make claims relates much more to you and how to grow a business in a nutshell.

That’s great, great, what tools that you use that you wouldn’t be able to run your business without

a laptop and editing software? I have quite a lot of editing software on my laptop. Each one for different functions. I use Adobe Audition. I use it primarily for editing. And there are some other software that Adobe cannot really undo some of the things that you need to take out, like if an audio has Echo that room, Rivette Adobe Audition, it’s not really cool to get rid of the Echo. So there is another the editing software that they call isotope IREX audio ed. So I have like three or four editing services which enable me do the editing quite well.

It has definitely some some great detail that most people probably just use one editor and you can kind of pretty much do whatever you need to do and get the best quality out of it. But obviously every particular software has a strengths and weaknesses. Looks like you found a combination to utilize to get the best effort on these podcasts and put it forward. I mean, a lot of times I’m sure you probably get some really nasty quality audio. And then, you know, Adobe may be good to slice it up, but it may not be able to get out the background noise as clean as something else.

All right.

What final words of wisdom do you have for up and coming entrepreneurs? You know, I mean, people that potentially want to build podcasts, people that want to get into audio engineering or just mass communication, what insights could you give to them?

OK, be a problem solver. I know what your values are now. The world does not care much about your faith, about your educational background and all that stuff once you can offer tangible solutions to their problems. So once again, be a problem solver and the world will come to fix your services or any of the things that you set out to do.

That’s Great. I mean, you live up to those words, I mean, you solve problems for hundreds of business owners and entrepreneurs that all want to get their messages across to podcasting. And you’ve given us the opportunity to utilize your services to get that done. And the reality is, as majority of us probably don’t understand anything about audio or even how to edit audio and having you as an associate, a team member gives us an opportunity to not only deliver great quality, but to get great insight on our messaging as well. All right. So I definitely appreciate. Everything that you’ve done for this podcast as well.

Thank you very much. It’s been an honor working with you over this short period of time, and I hope it gets better as time goes by.

Oh, yeah, definitely. Definitely. So how can people find you online? I mean, Facebook, Instagram, you have a website, Wishaw, your fiver or Handal.

Like, I’m just using my website for now. So in the next couple of weeks, I love it, launched on Fiverr, my username is Emmyk10 and that is Fiver.com/Emmyk10 then with number 10 at the end Emmyk10 on Instagram I have the same username as fiver Instagram.com/Emmyk10

Great answer. I got a bonus question for you. OK, I got two for you so I want to start off with the easy one first and then I’ll go to the harder one second. Fair enough.

Go ahead. Yeah.

So the first one is if you could be a superhero, who would it be and why?

Could be spider-Man.

OK, why?

Viewing things from the top, getting over there and seeing things from the perspective. So when you have a proper perspective of things to be able to see, we had the problems and everything, you be able to see it from the right angle where you are. So. Part of the problem solving skills,

that’s definitely interesting, the next one up is if you could spend 24 hours in one day with anybody dead or alive, who would it be and why?

OK, that should be my grandfather.

Hmm.

And there is a vein. He died just a few months to when I was born. And my parents made me realize that I take a lot of things after him. I talk like him. I behave like him. I do practically everything like him. But I was not opportune to meet him in person. So it would be a great opportunity to spend some quality time with him and see myself in a much more older person am much more experienced. I believe you would be able to teach me a lot of things

yes it’s definitely a great testament to you, to your family tree. I mean, just from the stories to earlier, looks like you’re completely surrounded by entrepreneurs, which is to have this great insight that you have and is a great foundation. It’s it’s to me, it’s kind of one of those things that you just you can’t make it up. You have to either be born into it or you have to or create it for your family moving forward. So being that you have that strong background is definitely about you. At my last question for you is, I mean, what is your most significant achievement today?

My most significant achievements should be my learning skill. I love to learn. I love to learn so much. Once I have a platform to learn, I dedicate my time and everything into it, which is why I enjoy audio editing, this podcast editing, because I’m able to listen to a lot of guests from all around the world. And it has improved my knowledge of the words and quality of my life and every other aspect. So the line is key. I have and listeners who I believe are my most important asset.

That is definitely great. Well, I definitely appreciate you coming on. The show was definitely insightful to kind of get your your viewpoints to understand why you’re doing what you’re doing, how you’re doing it, and just giving our audience some insight to how they can kind of come into your area of expertise or at least have some understanding if they want to build or develop a podcast on the steps on what to do next. So actually, I got one more question for you. If somebody did want to start a podcast right now, today. Right. I mean, what area of logistics or what area of business or what have you seen that’s really trending right now in podcasting

and aspect of podcasting? I believe business is the most important that people talk so much about and health because health is wealth. So the mental fitness and also on entrepreneurs, how to build a business, how to build a legacy for yourself and the people coming after you, because there’s only so much you can do with what you earn from the office job as a nine to five. As it’s popularly called today in the U.S., so people need to know much more about businesses, about things that they can develop by themselves and how to be a success of life,

thanks for tuning in to another episode of Boss UnCaged. I hope you got some helpful insight and clarity to the diverse approach on your journey to becoming a Trailblazer at this podcast. Helped you please email me about it. Submit additional questions. You would love to hear me ask our guests and or drop me your thoughts at asksagrant.com post comments, share it, subscribe and remember, to become a Boss Uncaged, you have to release your inner Beast. S. A. Grant signing off.

listeners of Boss UnCaged are invited to download a free copy of our host S. A. Grant’s insightful book, Become an Uncage Trailblazer. Learn how to release your primal success in 15 minutes a day. Download now at www.Sagrant.com/bossuncaged.

Podcast Producer: Emmanuel Kolawole Olugbenga aka “Emmy” – S1E18 (#18)2021-02-22T15:40:37+00:00

Founder Of The Azon Profit System: Greg Cesar aka “The Creative Marketer” – S1E17 (#17)

Also Available On

mysuccessex-S. A. Grant
mysuccessex-S. A. Grant
mysuccessex-S. A. Grant

Boss Uncaged Podcast Overview

“So I may do a coaching call with someone, or maybe it’s reaching out to a customer because I like to call my customers and say hello every once in a while. So I’ll reach out and do that kind of stuff. Then I might go into looking at doing some research. I love researching things to see if I can find some ideas. And the other thing that does that, that I’m consistent on Fridays, every Friday I go to Starbucks every single Friday. And then what I do there, I call it Creative Fridays, and all I do is I’ll map something out. I will write a sales letter; I will study a course that I just purchased. That’s all I do at Starbucks is no other work but creative stuff. And every single Friday for the last two years, I’ve done that. And I can’t tell you something. That’s the most powerful thing than that. I’m not actually thinking of doing creative Wednesdays and Fridays has been so good.”

http://gregcesar.com/

https://azonprofitsystem.com/

Boss Uncaged Podcast Transcript

S1E17 – Founder Of The Azon Profit System: Greg Cesar aka “The Creative Marketer” – S1E17 – powered by Happy Scribe

So I may do a coaching call with someone, or maybe it’s reaching out to a customer because I like to call my customers and just say hello every once in a while. So I’ll reach out and do that kind of stuff. Then I might go into looking at doing some research. I love researching things to see if I can find some ideas. And the other thing that do that, that I’m really consistent on on Fridays, every Friday I go to Starbucks every single Friday. And then what I do there, I call it Creative Fridays, and all I do is I’ll map something out. I will write a sales letter, I will study a course that I just purchased. That’s all I do at Starbucks is no other work but creative stuff. And every single Friday for the last two years I’ve done that. And I can’t tell you something. That’s the most powerful thing than that. I’m not actually thinking of doing creative Wednesdays and Fridays been so good.

Boss Uncaged is a bi-weekly podcast that releases the origin stories of business owners as they become Uncaged Trailblazers, Unconventional Thinkers, Untethered Trendsetters and Unstoppable Tycoons. We always hear about overnight success stories, never knowing that it took 20 years to become a reality. Our host S. A. Grant Conduct’s narrative accounts through the voices and stories behind Uncaged Bosses in each episode guest from a wide range of backgrounds sharing diverse business insights. Learn how to release your primal success through words of wisdom from inspirational entrepreneurs and industry experts as they depict who they are, how they juggle their work-life with family life, their successful habits, business expertise, tools and, tips of their trade. Release The Uncaged Bosses Beast in you welcome our host S.A. Grant.

Welcome welcome back to the show, Boss Uncaged. On today’s show, we got a special guest, my man Caesar, today. Sir,

I’m good about you.

I’m doing well. So I guess the first thing is you’re like an industry marketing legend that kind of just walks in the shadows and pops up when you want to pop in and out. And that’s the way I kind of met you. You kind of get you to Ty Cohon’s event. And you were just in the back of the room having a conversation, talking to people, and you had a group of people just huddling around you and you just giving out jewels. And I was like, who’s this guy? That’s my first question to you. I mean, who are you?

OK, so my name is Greg Caesar. I’ve been in the game. Boy, I started consulting people in nineteen ninety-seven. Nineteen ninety-eight timeframe. Wow. And so I’ve seen the full evolution of where the Internet was to. I was there when Google got started. I mean when Yahoo was around and around twenty-two, twenty-three timeframe I decided, hey you know what, I’m helping people this time I help myself. So I decided let me start creating products and selling products versus just consulting. And I just got really good at selling products. Since then I’ve sold ebooks and course there’s an over one hundred different countries. I spoke on stages all over Europe, UK, Malaysia, Singapore, Jamaica and all over the United States mastermind with some of the most brilliant people. And it’s been a fun ride. It’s great to see where it’s been to where it is now and excited about where it’s going in the future.

Great, great. So if you have to define yourself in three to five words, what words would those be?

Oh, man, it’d be easy, creative, creative, creative. You know, I’m known online as the creative mark. Even when I’m talking to some really high level marketers, one thing they always say is you always come up with something that I would never think about. So I like thinking out of the box. In fact, when I’m speaking out on stages and I ask people, you know where you are and out of the box thinker and everybody raises their hands, I respond with the problem is you’re still thinking next to the box, even though you’re out of the box. If you ask me the same question, my answer is, what box are you talking about? I don’t even see the box. So yeah.

So, I mean, just define your business a little bit more and you say marketing, but I mean, marketing has a lot of factors, right? A lot of avenues. A lot of road. And what speciality are you in?

OK, so I’m basically right now I do two things. One is helping businesses. So if there’s a business that needs to expand their sales, grow their business, I will teach them and help them do that. 90 to ninety-five percent of the businesses out there are doing it absolutely wrong. And they don’t understand that. And then the other piece is helping entrepreneurs who want to get started in the Internet marketing game and helping them understand the process. How do you find a winning product to sell what markets you want to go after and how do you build that? And for most of them, they’re coming from, you know, a stack of money. So how do I do that and do that affordably? And how do I use direct response marketing strategies to be able to do that, which is an art form in itself? Forget about having to come up with the ideas, but how do you use direct response marketing? Because that’s an entrepreneur and a small business. Branding is too high. So you need sales and you need as much sales as fast possible.

So, I mean, we’ve been on the conference call for like ten minutes, you drop some nuggets already, right?

Yeah.

How did you get into that line of business? I mean, what was your road to get there?

So I think I was born a marketer. I remember as a kid, I went to Catholic school and they used to give us a box of chocolate to go sell, and you have 60 days to sell like two or three boxes of chocolate and it would be the fifty-ninth day and I hadn’t sold one yet. And so now I got to go to the Dunkin Donuts, stand out front and in a day I’d have my whole box where everyone else it took them the whole 60 days and they were struggling. And that’s because even when I talk to people I understood nobody wanted to buy chocolate. So my question wasn’t, hey, do you want some chocolate? Because your answer is going to be no. My question was, hey, can you help support our school in the chocolate was just a vehicle to get that support. So even as a kid, I knew the right language to use. And so coming out of college, I bought my first product online, which was, of course by Marshall Silver, passion, profit and Power. And so I was studying him and what he was doing and decided, you know, I want to do this, although my goal was to come out of college, get a corporate job and move up that ladder. At this point, I started realizing that it was someone else there for me. And fast forward a couple of years. I just had a boss one day who said to me, when I tell you to do something, you do it. The dream that I always had at that moment, I realized I was unemployed. I wasn’t designed to work for someone else. So it was a few months after that I quit my job, started a business, had a turn in the company car and was terrified. Terrified. Ninety-seven. There weren’t webinars and podcasts that we could learn from. So it was trial and error. But I a tell you what, when you do something that you love, what happens is the money will follow. And I didn’t understand what that meant because people used to say that all the time. And what I learned is when you’re doing something you love, you’re not doing it for the money. And because you love it, you keep doing it and eventually you start to get good enough that money starts to follow. See, when you’re doing something you don’t love, you’re not going to stick around long enough to get good at it and you’re never going to get paid for it. So now, because of the knowledge of acquired people pay me to come see them and fly across the country and help them out. So that’s how I got started.

Wow. Wow. So I think one of the big nuggets that you just brought up to I think a lot of people just don’t understand is copy and having the right copy, you could put a million dollars behind something, would have a copy. Sucks. You’re not pretty much going to sell anything, right?

One hundred percent.

How did you develop your copy skills currently right now? Well, that’s something that just kind of just you knew right away or you kind of just grew into that over a period

that you want the true story,

true story.

You’re going to laugh at this coming out of college. I thought I was going to be a rapper.I was part of a rap group with me, my cousin and a couple of friends. And we were actually pretty good. And I wrote all the lyrics. And when I graduated from the University of Connecticut, I had gotten a job. But in the evening we would go to the studio to make music. And the studio producers, like what we were doing in the science was a small contract and we were locked in for five years and literally ten minutes after signing the contract, the studio producer said, OK, the other song that we were working on and I did all that extra work on, you guys got to pay me for it. And it was four or five thousand dollars. So where’s a college kid going to get four or five thousand dollars? So that literally was the last day we went to the studio. It was time to get serious about work. I drove my timing to work and when I got started in Internet marketing, writing copy to me was writing a song. Because in that song, there’s a beginning, there’s a middle, there’s an end. And you’re telling the story in the story is all about emotion that you want that listener to have. So when I get into Internet marketing and I wanted to write the copy for my website and I said, let me just tell the story. And I said, what’s the emotion that I want them to have? What do I want them to see? And part of it was like writing a song. As you paint a picture in that listener’s mind, they have to see themselves in the song. So when I’m writing a copy, my goal is for you to see yourself in that product. I want you to see the solution that that product is going to deliver for you. So let’s say, for example, if I’m writing copy for a back pain product, your back hurts. You don’t want the back gizmo, just that you want. You want to live pain-free. So when I’m writing the copy, I’m describing what life will be like being pain-free imagine yourself taking a stroll with your significant other, holding your hands on the beach and not stuck at home while she’s at the beach with the kids. Right. And if you want that, then this product is going to help you do that. So your buying decision is not are you buying this product? You’re deciding do you want to live pain-free? So I’m painting that picture in my.

Now you see why I wanted you on the podcast so much last week and we’re sitting down and I just acted like some random questions and he was just like spitting out these Jews. And I mean, I was like a lucky leprechaun with a bucket trying to catch all these little nuggets now that I got to get them. It’s crazy, man. So when you think about the 20 years that most people perceive to say, hey, I just came out of nowhere, they pop up, they’re in the limelight, and then you find out the stories behind it is that it took them 20, 30 years to get to where they are. How long did it take you to get to where you are currently?

Yeah, I always say I’m an overnight success and only took me 10 years to get there, I would say. So I started my consulting business. It was from December ninety-seven, January ninety-eight, and we were selling a product called the National Direct Internet YellowPages. And I would say by July ninety-eight, the company flew me and my wife down to be in their infomercial. So I wasn’t having huge success, probably making five thousand a month, ten thousand a month selling their products where everyone else was struggling. And there was a guy in a company and I asked them when they said was Rich Esposito, I’ll never forget that 20 years later, I said, how are you having so much success? Which, by the way, is another lesson. See, I could have tried to figure it out on my own, which I could have, or I can find a guy who’s doing it and say, how the heck are you doing? And that’s what I did. And he said to me, Learn the power of the word now. They said, what do you mean by that? He said, tell them they can’t have it and see what happens. And I’ve never forgotten that lesson. So when I would go out and start selling, my philosophy wasn’t, hey, I need your business, I need your business, I need your business. It was, tell me about your business. Let me see if I want to take you on as a client. Man, people didn’t know what to do with themselves. They were like, what do you mean if you’re going to take me on as a client? Well, this is what I do. Our product is perfect. So now they’re selling me on why I should take them on as a client. Then I started networking with other people to get lead. So we started stealing pretty quick when I got into the Internet marketing side. Even that was quick, and to be honest with you, it would have been even faster. The only thing that took me a while was my first product. I had the idea probably two years before I created it, and it was more analysis of paralysis and thinking it had to be perfect. So I spent a year and a half working on this thing and working on this thing. And I was still only six months, I mean, halfway. And then what ended up happening was my landing page had got indexed in the Google and it was blank. So I said, holy crap, the rest of the stuff that I was going to put, the bonuses that this the said, screw them. I’m going live on Monday. Two weeks later, we were making four thousand dollars in profit. So I said to myself, oh, my God, I just spent a year and a half trying to perfect this thing and in two weeks I went to four-week profit and I’m not wasting time on stuff like this anymore. So success can be fast if you understand some basic principles. And then when you start building a list, it’s even faster because what you have that list you can launch a product in in a day or two, you could have four or five figures coming in.

Yeah, I mean, the whole listing was kind of an eye-opener for me, like when I first just two different answers to different type of marketers. Right. There’s general like commercial marketers that market for like businesses. And then there’s like professional marketers that actually do this on a grand scale for a living. And on one side, I was on the left side and I’ve crossed over to the right side. So now I could see the vision of having a list is essentially the bread and butter of any marketers, basket, pound for pound period. And you might have to give them some details about why that’s so important.

Yeah, believe it or not, whatever business you are in, it doesn’t matter what product or industry or service that you sell. You’re not in that business. The business that you should be in is building a list of people who have a similar problem. Your business then becomes monetizing that list with your solution. So if I am a personal trainer, my business is building a list of people who have fitness issues. If I own a restaurant, my list is building people who like to eat and go to restaurants. I’m going to monetize that list with food. I’m going to monetize that list with my personal training services. Everyone thinks what they should be doing is running an ad and selling a product or service. I think you don’t have any way of getting the customer back in the door. So to give you an example, one of my clients is restaurant in Stamford, Connecticut, and we did a contest on his website in the contest was Enter your name and email address. And if we pull your name out, you’re going to win a free dinner for two nights. And then on the thank you page, we had it said, hey, congratulations, you’re now submitted. If you know anyone else who would be interested. Tell them about the contest. If they win the contest, guess what? We’ll automatically give you the free dinner also because you referred them to us. I mean, did those people start selling their souls? They put everyone, their friends, their moms, their dads. And so our system would send an email that would say, hey, so-and-so said you might be interested into this contest to come and register. We built a list of about seven or eight thousand people for this little restaurant, about six months. So one day the owner said, I want to test this list and see how powerful it is. So he took twenty names out of the list and he sent them an email and said, Hey, come in tonight for dinner. And if you do, you’re going to get a free glass of sangria. This was a Tuesday, which is a date night for him. Out of the twenty-six showed up. That’s a thirty-three percent response rate. He only holds forty-six forty-five seats in a restaurant. I said do if you were to send it out to all seven or eight thousand you had problems tonight.

Yeah.

So what did he do. A restaurant. He built the list, he monetize the list with food and it’s all about the list man. It’s not about the product, it’s about the list because let’s say a year from now you will sell that business. A business with the list is worth a whole lot more than the business with the list. So it’s probably the most important activity you can do in a business is do that list.

So when do you think it’s a good time to start monetizing the list? And then when we had lunch everyday, we talked about this a little bit. So I mean, where that sweet spot to say, Okay, I have one hundred.I have five hundred. I have three thousand. One is a good time to sum up

one. If you if you get one person on that list, email him. You don’t want to wait for a couple of reasons, because Dan Kennedy used to say every time you don’t message or email your list, you’re losing 10 percent for every week. You don’t do that. You’d be losing mindshare. And it’s true. Sometimes I’ll sign up for a list and then a couple of weeks later, they’ll send me an email. And I’m like, who are these people again? Do I remember them? Then I’ll search my Gmail to see did they just spam me or that I feel something out that request the information. And usually if I see that I was the one that initiated the contact, I said, OK, you have to sign up, I’ll keep it. So I would imagine if they had started emailing me then and they’re right and we would have been building that relationship.And the key there is you’re building the relationships. The a lot of people are afraid of emailing their list because they say, oh, I don’t want to bother them in the busy. Here’s the thing. If you send them is a bother, they’re not your target audience. The example I like to give is let’s say you’ve got the cure for cancer and you build the list of people who have cancer and you say, I don’t want to bother them. They’re going to say, how selfish of you you’re not messaging a scene from. To save my life, what are you doing? Right. But what happens if you email them talking about diabetes? They’re going to say, why emailing me about diabetes, I have diabetes, I have cancer, send me the cancer stuff, I need to live longer. I’m not worried about the sugar or whatever dessert that I’m not supposed to eat. So if you’re talking to your people, they will want you to message them more. If it’s the wrong audience, they’re going to be bothered.You don’t want to be in that position anyway.

That’s definitely a serious golden nugget that you just drop. And I don’t think people realize I. I do some clients and the frequency of emailing has always been an issue with them. And they always think that once a month is OK. And I’m like, if you’re not emailing at least once a day on a routine basis, you’re wasting your time.

Sign up for Oprah Winfrey’s list and see how long it takes before they start emailing you. Oprah is every day. Boom, boom. My wife went somewhere. She travelled on Spirit. Spirit sends an email out every day. Victoria’s Secret. I bought my wife something out of the catalogue. They send the catalogue every week. They send an email every day. These are major, major organizations. And if they’re doing it, Oprah understands her. People are dying to hear from her. Right. Who doesn’t want to hear from Oprah?

You’re right about that.

Yeah. Yeah.

What would you have done differently to get to where you are a lot faster?

I would say I would have started outsourcing more of my business sooner, even though we were designing for clients and I never designed site, I had a friend or somebody who would design the work. But I was still very involved in the day today. And it took me until 2004 to realize that I was the thing. I was the reason things were slow. So I hired somebody who to answer the phones and do customer service. And that year was probably the first vacation I really took. Enjoyed myself in the business because before then I’d be on vacation. And I remember we were in Puerto Rico once and I’m on a pay phone call back in the office. Hey, is everything OK? And so until I hired someone to handle the customer service, I go on vacation now. I’m not even checking email. I don’t want to know.

So I would say that would probably be one of the first things that I would do. The other thing is finding people that are already doing it. But again, when I started that wasn’t available. We didn’t have people who were building websites and bringing in a million unique someone on those websites. So I wouldn’t have been able to do that. But today, if I start over today, the very first thing I would do is decide what am I going to sell, who am I going to sell it to? And then I would go out and find somebody who’s already doing it and say, let me pay you shortcut the process. Why show me what I need to do? That would be the absolute first thing I would do, because the other option is don’t pay that person who’s already doing it and figuring it out on my own, which may take six months to a year of trial and error. And I don’t want to. Yeah, and I don’t want to go through that.

Wow. Wow. So do you mean you’ve got the hustle? You I mean, I can hear the passion in you right now and you’ve been in the game for a minute. For a minute now. Right. So so do you come from an entrepreneurial background? I mean, where’s this edge coming from?

Now it’s coming from poverty. My dad came from Haiti back in the late 60s, was making a dollar an hour, but he was a smart man, even though he was an immigrant. You know, I used to hear stories from him about when he was in Haiti. He used to get on his bike at three o’clock in the morning and ride his bicycle 15 miles to get to work. And so when we were kids and I like that, I don’t feel like going to work today and that work. But to school. And he’d say his exact words were, you can die right here right now and you’re still going to go to school today. So this is a dude who was like, no, you go to school. And so I got work ethic from him. But growing up in one of the poorest neighbourhoods in Stamford, Connecticut, and seeing, you know, the rest of the population that was there, even though we didn’t have money, but my dad had mindset, you know, he knew that poverty wasn’t the thing that he wanted to keep doing. And coming from Haiti, even though we were living in the project, that was a hundred times better than what he had in Haiti using an outhouse in Haiti and things like that, not having running water or electricity a few hours a day. So when he came here, he had the mindset of holy crap on me. So I grew up seeing that mindset of man. We have abundance, even though compared to everybody else, we had nothing, but we had running water, which is a luxury in Haiti. And so then when I was about seven or eight, this guy making a dollar an hour, I don’t know what he was making by this point, saved his m ney. And we bought a house with a three family house and he rented out the first floor and the third floor.But we moved out of the projects. And even as a kid, I knew mean, that’s pretty impressive. So now I started going to Catholic school. And at the Catholic school, I saw what other kids were living like, even though we were in a school that had nothing but some of these kids, like in high school, they’re coming in your BMW. You know me. I had a car that was two hundred bucks. My mom bought off some guy. These guys come with BMW. So then I’d go home and we were living. We could play basketball in the hood. So I get to see how kids living in the hood were living. And then I saw how rich preppy kids were living. So I saw the duality of both sides of the economic spectrum. And I was like, I love you guys. I’m having fun playing ball with you, but I don’t want to live like that. See how these dudes are living. I want to live like that. But the other thing I’ll also tell you is in the seventh grade, I had a teacher like so many teacher, I remember before eighth grade. Instead of reading Moby Dick, Tom Sawyer, Huckleberry Finn, he made us read books like How to Win Friends and Influence People.

Wow,

motivational books. So to all the teachers out there and people who have influence in young people’s lives, you don’t understand how much you influence a child, both positive and negative. So when he was making us read those books, I was absorbing it and again, I think because I was born to be who I am, those books made me say, OK, there’s more to life. So I always knew I wanted more. And then when I was in high school, everybody else was hanging out. I had to go to work. So I was working at Foot Locker, I was working at another job and I had money in my pocket. My boss used to say, why do we pay you? All you do is put it back into the store. So I always had the new Jordans. I always had the new sneakers, the new clothes. And there was a pride of being able to say, you know, I’m a sophomore in high school. I paid for that myself and I still had 200 bucks left over in my check. So I felt like I was a millionaire. Right. So to me, I was like, I love that feeling. So I fell in love with having money. Once you fall in love with having money, you can’t go back. But then you start to want to do everything you can to make more of it. So when I graduated college and I started my business, I just wanted more one more. I wanted more. And it wasn’t just wanting it. I got a lot of people just want it, but they don’t get it.

What was your major in school?

Initially I was a marketing major, but I changed it and I was sitting in one of my marketing classes one day and I said, you know what? If this dude knew anything about marketing. Why is he here teaching for thirty forty thousand dollars a year and it was that that was my last semester. I took a marketing class, so I ended up going economics. Best thing I ever did tell you the truth, but I didn’t know it at the time was just pure luck. My guidance counsellor was the one that suggested I go in economics and I did. Now, economics is the study of data and numbers. And if you make decisions based off of that data. So economics taught me how to think the other thing that they all of economics is cost benefit analysis, everything is what’s the cost of doing something? What’s the benefit of doing something? And then you determine which is better for you. Is the cost higher than the benefit or is the benefit higher than the cost? And then you decide, man, I run my life that way. Everything I do, I decide to do a cost benefit analysis on how should I do it or should I not? And here’s the reasons why is the reasons why not. And I decide which is more important.

Yeah, I mean, that’s I don’t think people really understand the magnitude of what you just said. I mean, and I got this from you when we were at and learn. Right. And you were just talking about how to select products and you were saying, well, why would I even buy a product unless I know the product or sell first 100 percent? And then you would do not just the research, but you would do the analytical research behind that product and see who was searching for it on Google currently. And then you would take that and say, OK, look, there’s 10 million people searching for this information. That means they have a problem. This product is a solution. Put the two together and then equal success.

One hundred percent people do it the hard way. They make a decision and they say, I’m going to sell a product. Then they create a product. They spend months doing it. And then they say, let me start marketing. Now, it can be organic marketing or it could be paid marketing. Six months later, they say, I mean, I haven’t made any sales. I wondering why ?Me I do it the other way. First, again, using cost benefit analysis, I say, is it going to be worth creating this product or not? What’s the benefits? What’s the cost of creating the product? And then I decide, OK, it’s worth it. And part of that process is, is anyone making money with this product? And if they are, the next question is, can I get to where they’re at once? I know that making the product is a moot point. It’s just a logical conclusion. Right at this point, I already know I’m going to make money because I’ve already got all the pieces and the elements laid out, it would be equal to, let’s say, you know, some plumber who has a million dollar business. And the plumber said, well, here’s my ad. And the only thing I do is I run it in the newspaper and his newspaper. I run. I don’t do any other market. Well, guess what? I could do a million dollar plumbing business also because I got 100 percent of the process. Most people started in reverse. I’ll give an example of something else I did. There was a magazine that called me once. They wanted me to advertise in the magazine. First question is tell me about the publication, what’s the list of get cost benefit analysis? I say, well, why don’t you send me a copy of the publication? Let me take a look at the of the publication that they think they’re sending me a publication so I could just peruse through it and decide about whether I’m going to advertise. Now, I started calling the advertisers in the publication. I started calling them, I said, hey, listen, I’m looking to run an ad in this publication. Tell me what kind of success rate have you had and how many leads do you generate? The first person I talked to was a graphic artist, and she told me that she was trading her services in exchange for free ad and the publication. So she did the graphic layouts. They gave it for free. So she goes, I’m getting the ad for free and it’s not worth it. I said, Oh, thank God I called this lady. So then I called the publication and said, Hey, sorry, but I’m not going to be advertising in your publication, but do you see how most people find out the publication is no good? They spend four grand, they don’t get any leads and then they say is no good. I said, well, let me find out if it’s any good, then I’ll spend it four. So cost benefit analysis. Everything you do should be a cost benefit analysis.

I mean, it’s like nature versus nurture, right? I mean, do you think that’s a learned behavior or is it something that initially that you were just born with?

No, that was economics. One hundred percent got it.

So, I mean, so technically, anybody that would apply himself could potentially learn as well.

Yeah. One hundred percent. Yeah.

I mean, that’s definitely some good insight. I mean, you got my mind turning and burning right now. And so another thing that I want to talk to you about, I mean, just a little bit more about your family life. I mean, how do you juggle your family life with your workplace?

So I will tell you, when I was in corporate, it was much harder because I was traveling. They had me on a plane a lot of times and my son had just had a newborn son. So I was out of town a lot of his first year of life.

OK,

now for me is a choice. And I like to joke around. I say, you know what? I don’t wake up until I’m finished sleeping. And when I’m finished sleeping, then I wake up so and I seriously mean that I’m not a morning person, so I don’t have an alarm. Usually if I’m setting an alarm, it’s the alarm will be set for the time. When I say, man, I really shouldn’t be still in bed past this time. That’s the only time I’ll send the law, just like I was in Washington, D.C. and I had to get to the airport. So my alarm is set for if I hear this and it wakes me up, I’m in trouble then means I’m running late. So that’s the only time I really set a lot for me now. Like when my boys are in college now, they’ll come home and me and we’ll be playing video games from like 10 in the morning till 3:00, 4:00 in the afternoon. So I get to choose when I work, when I don’t work. And even if it’s something that I’ve really got to get done, there’s a lot of things to do. I can do it. I can wait till my wife falls asleep. Then I’ll go do it or I’ll get it done before she comes home. Or I can outsource it. Right. Like right now we’ve got a project we’re working on and we’re going to be running some Google AdWords traffic to it. Guess what? I just hired a guy and say, hey, I could do this myself, but I’m a little busy right now. Let me pay you some money to do it for. And he’s like, oh, yeah, I understand AdWords. I get it. You understand it, but I want you to do it my way this way, you know, so I’ll give you the strategies, but you do it. So he’s going to do all the legwork of it. So I don’t have to do that. I just got to do the thinking part, which was not going to take fifteen minutes. Twenty minutes. His work is going to be hours. So the other aspect of it is let somebody else do the work. I would rather come up with a new idea or new product to sell than sit there and actually do the work,

that particular thing that you took about. And it took me forever to realize that. And once I executed that, I probably got probably twenty five times the work done in a fraction of the time. Literally overnight it seemed like, you know, how was he doing all these things? But just outsourcing and systems come into play and it made you look like an octopus, right?

So I went out one day and I bought a screwdriver set at Home Depot and I came home and my wife looks at me and goes, And what do you plan on doing with those things? I said, Babe, listen, I don’t outsource because I’m lazy. I outsource because it guarantees it’ll get done. So the joke is, you know, I don’t do any work. What I do is just, you know, I don’t believe in doing hard work.

Got it. Got a smart way of doing it.

Yeah.

So I think you alluded to this a little bit. I mean, what’s your morning habits? Your morning routines.

Now, that’s something I wish I can get a little bit more disciplined on. So when I look at the things that I do and where my colleagues and the wheel are, is I got to be more consistent, more disciplined with the things they do typically for me is I wake up in the morning and I reach my phone and I may listen to whether it could be a podcast or it could just be some music just to wake my brain up. Then I’ll go and get dressed and I might do some push ups and sit ups, a little bit of exercise, and then I’ll go to my desk in one of the first things I do. And most people say don’t do this, but I will see what’s going on in the world. I’ll go to CNN or some other websites, just see what’s going on. And here’s the reason for that. It’s you know, I talk to so many wide array of people and I always like to have the position of people respecting you and your intelligence. And the last thing I want to do is go and talk with someone. And they say, man, did you hear what happened with this? And I look at them. So what’s that? It’s just a terrible position to be in. So I like to understand what’s going on in the world, good or bad, just to be able to have a conversation with people. And then typically by about nine, I’ll get on with my admin and her job is to keep me organized. I got her working on something we’re expanding into Amazon UK and Amazon Europe. And I said, OK, I need you to go research the process and let me know what we need to do. And she came back with a bunch of websites for me to go. Rydal I found all these websites you can take a look at. I said, what do you think I got you for? If I was going to do that, I could do that myself. I said, no, your job is to go learn the process and then you come and tell me what we’re doing next. Even this morning, she was asking me they’re asking us to tell them what the commodity is. I said, I don’t even understand what that is. I said, here’s what we’re selling. You go find out what commodity we need to be in. So so my morning job is to then give her what she needs to do, what she does, that then I’ll go into I might have a call schedule. Usually I try to schedule a call for either ten or two pm for a coaching call. So I may do a coaching call with someone. Or maybe it’s reaching out to a customer because I like to call my customers and just say hello every once in a while. So I’ll reach out and do that kind of stuff. Then I might go into looking at doing some research. I love researching things and see if I can find some ideas in. The other thing that I do that that I’m really consistent on is on Fridays, every Friday I go to Starbucks every single Friday. And then what I do there, I call it Creative Fridays, and all I do is I’ll map something out. I will write a sales letter, I will study a course that I just purchased. That’s all I do at Starbucks is no other work but creative stuff. And every single Friday for the last two years I’ve done that. And I can’t tell you something. That’s the most powerful thing than that. I’m not actually thinking of doing creative Wednesdays and Fridays. It’s been so darn good and it works.

I think one of the things, as you just said, was really, really important. And I want to reiterate that you’re pretty much saying that you’re delegating responsibility and you’re standing as a boss in that situation. And I think a lot of people, they lose that aspect of, OK, this person came back to me or they can’t get it done. I would do it myself. But then you’re like, OK, look, this is what I really want. And then you tell them again exactly what you want because again, you’re delegating the job that you don’t want to do. So you can keep scaling. And I think that’s important. And a real key thing to success.

They will never, ever be as good as you and you got to get over that. And that’s why a lot of people say, I’d just rather do it myself. It took a long time to accept that and figure that out. So, eh, they’re never going to do it as good as you. They’re never going to do it as fast as you. And they’re never going to will most will never care as much as you are. But if they can get 90 percent of it done, OK, that’s a beautiful thing. So I just let them go do that. The other thing is I tell them I’m paying you to think if we’re on a project and you’re stuck and I’m on a coaching call, sometimes a coaching call for me could be two hours. So if I’m ten minutes and you get stuck in the answer as you just sit there and wait for two hours for me to be done, you’ve just wasted a lot of time. So I give them the power to make decisions. And I always say, I would rather you make a decision and be wrong than sit there and be right. Make the decision. And I get that out of one hundred decisions. You make ten percent of them you’re going to be wrong on. But the other 90 percent that you’re going to be right on saves me a heck of a lot of time. So I let them make that decision and let them be wrong.

I’m just this is the first time I didn’t have, like, pen and paper and I’m like, damn. But I got the record and I got the record. Yeah, I could definitely go back to it. So what do you see yourself and your. Twenty years from now.

So good question one, I got to get me out of the business. The brand is me because I don’t think in 20 years I’ll be in my 60s. I don’t think someone wants to buy an Internet marketing course, most 60 year old guy. So we’re going to have to rebrand the organization. And so what I’m going to start doing is we’ll have different products, but I have different people creating those products. And then the second piece is which we’re relaunching now, is telling you if we’re relaunching our digital agency, focusing on things like marketing automation as well as funnel design, because that’s the future. It was also the past. I mean, we were doing it, but in different ways. Now it’s just automated. But the thing is, the business owners don’t understand that. And with the speed of the Internet, the things that we can do on the Internet with now, you’ve got these millennials that are going to be in 20 years, they’re going to be 40 and 50. Those guys have a totally different buying process than people from 10 years ago. So we’re going to be offering those kinds of solutions. So we’ll have a brick and mortar type of business, but we’ll also have our own, like digital business as well. And on Amazon, the goal then is to have five, six hundred thousand products sell it on Amazon.

Nice, nice. But so much your comment about the 60 year old and I’m thinking like, who’s in the market in that age group? I mean, Grant Cardone is like 60 plus, right? Yeah. And he’s still a 10 X Factor guy. I mean, he’s still doing it. So I don’t think it would be any reason why if you want to stay in that space, you couldn’t unless you just think that the demographic is going to shift that drastically in the next 20 years.

Well, Grant is just a beast and he’s got such a massive infrastructure and team. But guess what? A great cartoon got hit by a bus tomorrow. That business still goes on. He’s going to 80 salespeople who were managing because he’s got advertising teams. We’re managing the marketing. He’s just the emcee. It is 10x of it. So you get really great cardio in that business, those goals. And that’s where I need to be. The way his business model is something I can go on vacation for a month, who cares in business, is still going to move

what some tools that you will not be able to do your business without.

You will. One is keyword researcher, pro. Matter of fact, right before this podcast I was on, there is this peculiar research tool that searches the Google suggest other tools that I use a lot. Now, this is only for e-commerce stuff, but I use ship station. So if I get an order, a physical border that I have to fulfill, which probably only do five to ten of those week, but from Amazon or from Wal-Mart, because we’re also on Wal-Mart.com, nice. So the order will come in and the patient gets the order and it shows me what the product is. And all I need to do is click on the person’s name and click the button, prints the label and it then goes into Wal-Mart and says product was shipped. Here’s a tracking idea.

Nice. So it’s full automation. Oh, full automation.

I mean, each order takes me all of about 30 seconds to fulfill. Whereas if I did not have that thing. Oh, my God, you’re talking 20 minutes per order for e-commerce. If anyone is doing any form of e-commerce or shipping up products, that’s the best tool to have quick funnels is one that I use quite often. I would say the number one would be a Weber, because that’s my email list. You take a Weber out and I’m in trouble,

breaks out a Weber a little bit. I think a lot of people there, they’re familiar with the more the commercial brands, like the kinds of contacts, the MailChimp. And I love MailChimp for different reasons. But I mean, why would you pick a Weber over MailChimp?

So MailChimp constant contact. They’re not Internet marketer friendly. I was rejected by constant contact. I think I sent one email and they were like, sorry, you’re gone. So MailChimp, I never even tried. So those companies are really the beachfront. They’re looking for the restaurants and the carpet cleaners and those kinds of people for their platform for several reasons. One, they can charge more. And two, those people stick around a whole lot longer anyway. So kudos to them. A Weber is a little bit more Internet marketing friendly, although they have some issues in terms of whether you may have some deliverability issues sometimes. And B, they’re now starting to look at metrics and saying you’re open to lower your Openreach to that. So there’s a couple issues that you’ll have with a weapon, but you’ve got to have some form of email communication tool. Now, I also have used one shopping cart, which is an active campaign as well as Infusionsoft for email marketing as well. So I’ve used them all but eight Webers when I use the most.

So, I mean, you’re a big ICOM guy, right? I mean, obviously, you’re an Amazon. Did you ever use any Shopify platform at all?

Matter of fact, I just set up Shopify yesterday, and the only reason I’m using Shopify for this particular product is because we’re going to run Facebook advertising and Shopify and Facebook have really deep integration. But you can tell when someone ad can’t, you can tell when someone started check out but didn’t finish and then you could rerun ads to those people. Whereas when shopping cart, which is what I primarily used as a shopping cart for the last 15, 20 years, they have zero integration with Facebook. So for this particular one, I’m going to be using Shopify for it.

Wow. What final words of wisdom do you have for anybody that’s coming up behind you, following your footsteps, that following you as a leader moving forward?

A couple of things. Everything you want to do, someone someone’s already done it. So you have two choices, you can go figure it out on your own or you can shortcut the process by asking for help. That’s the first thing I would say. Like I said, everything. If I had to do over the first thing, I would do that find somebody who’s already doing No. One that saves you so much time. Number two, only sell what’s already making money. If you have no evidence that somebody is making money, why do you want to be the one to test that market unless it’s something you’re really, really passionate about, you’re really passionate about it, if you’ll stick with it, I know it. And yes, but in general, find something that’s already making money. The other thing that I like is I like things that people are already looking for. It’s much easier for me to go to the marketplace and say, hey, you were looking for red widgets. I got red widgets versus Hey, I got green. Does anybody need green widgets? Now I got to push myself into the marketplace versus the marketplace is pulling me. And I’d rather be pulled in than me pushing myself to a marketplace

to talk about standard supply and.

Absolutely. And it’s not only just supply and demand, but they’ve got to be looking for if they’re not looking for it. It’s harder to sell. Got the next thing is in anything that I don’t know, there’s somebody who does I can’t tell you how many times I’ve heard someone say to me, Oh, I can’t do this. I don’t know that. I don’t know how. What do you mean you don’t know? Like, let’s look at building a membership site. Someone said, oh, I don’t know how to build a membership site. Why do you need to know how to build a membership site to have a membership site? The only thing you need to know is the outcome. And the outcome is I need a membership site that looks like that membership site. So what am I going to do? I’m going to go to work or fiver or guru.com and say, hey, I’m looking for a membership site. Here’s the one I want to copy. How long will it take you to do it? And when the guy calls me up and says, well, do you want me to use wish-List or a member or some other thing, you know what I’m going to say? I’m a sick man and you just curse me out. What did you just say? I don’t understand what you just asked me. I’m going to say I don’t care how you get there. All I need is I need people to put in a username and password and then when they log in, they can see the material that’s private protected. However you get there is your business. Let me know when it’s done. So all I need to know is the outcome. Everything else in between I don’t care about. And it makes no sense for me to learn it. So people, if you follow those principles in literally those are the principles that I live my business by, I find what’s already selling. If I don’t know how to do it, I find someone who does. And all I need to know is the outcome. And then you live your life by those principles. Man, can you get to success much faster?

Hell of a golden nugget. Do you think membership sites are still valuable in today’s market?

One hundred percent. The key is you got to do them right and you start with a low price. Then you have your cells. But if you have a price that is, you know, like there was some site, I was paying them nine bucks a month and I was with them for probably eight years and I never logged in. The price was so cheap. I’m like the one time I’m going to need it, it’s going to be worth it. So I have a low price product like that. And then think of what’s my next price point and then what’s my highest price point. People like the sense of belonging, the sense of community. So when you create one trip, when it gives them that sense of belonging, you belong to something. If you ever study Russell Brunson and what he’s done with Click, but he didn’t sell a funnel there. At the end of the day, what is a funnel builder? It’s a website building tool. That’s all it is.

And it has email capability.

Yeah. And the only thing click funnels did is you can change the order of the pages and it automatically changes the links or I can build a funnel using front page if I want to do it. All I got to do is put the links. But how did he sell one hundred million dollars a year with that thing? He created a sense of community around him,

so he bought the tri.

He built a tri yes. So membership sites are still really, really good.

Cool, cool. All right, so I got a bonus question for you.

OK,

if you could spend twenty-four hours or anybody dead or alive, who would it be and why?

Wow, great question. Twenty four hours with anyone dead or alive, who would it be? Can you be more than one?

Well, let’s start with the primary first. This is your show today, so if you want to list seven people, I’m all ears.

me. See, the second one is a good friend, so I hate for him to see this as he ain’t no one. OK, I got to give the two. So the first one, I would love to go to Russell Brunson’s office just for a day and just be a fly on the wall and just watch. What’s your morning routine like. What do you do. What’s next. What’s the other. The second one, same exact thing is my boy Čunek single on the beast. And so I would just love to see how he organizes how he works with this team. What does he get them to do and how they interact with him and just study. Now, notice, most people would have said, oh, I want to work with so-and-so so they can show me their products. Product don’t matter if I understand the process, I could put any product in process.

Yeah, I see you pick two titans, right?

Absolutely. Because they’re already doing it.

Yeah. Yeah, they’re doing it. Well,

yeah. And once you get it down, I think they put their pants on the same way I do in the morning. And guess what, if I knew what Richard Branson does every day, I could duplicate it. I just don’t know what he does. So I would rather just have two people that can see the processes and how they think and then learn. And even though I may never get to I mean, I only get the 50 percent of what they are and what they do, but that 50 percent is enough.

So it’s definitely ironic because I mean, I’ve asked that question a handful of times on his podcast and almost nine out of ten times, it’s always somebody that’s passed away and you put two people that are alive and active and well today that it’s like this is a big point.

Let’s say if I would have picked someone like who wrote the Napoleon Hill, he broke thinking, grow rich. I would love to sit and talk with the guy. Guess what? He died. Broke, right. And yet your mindset and the thinking is wonderful. But you are looking at that from what was happening 50, 60, 70 years ago. Why not study the guys who’s using the technology that I’m going to turn around and want to use tomorrow?

Hmm. Well,

I want to see Russell. How are you really using click funnels, you know, so. Yeah.

So that’ll be interesting.

Exactly. Or so. And so how are you really using Facebook ads? If I pick someone who’s died, Gary Halberd, for example, would love to get Albert, but for Gary, I mean, there’s nothing he could teach me that I can. Well, I mean, finding sales copy. Yes. But looking at today’s technology, he wouldn’t be able to help me. So guess what that would mean? I would still need another layer of a person thought,

nice, that’s great. And that’s just the way you process things you’re processing in a system itself. You’re just saying, OK, I want to speak to this person because I’m missing this piece of nugget and I put this nugget with this nugget and put them together and then execute and put everybody else on the treadmill to build the revenue that I need. Right.

So food cost benefit analysis, when I tell you that econ class or major was the best thing that ever, it taught me how to think and make decisions. Every decision you make has to have a very strategic reason why. I’ll give you an example. A couple of weeks ago, I had to go to the UPS to send some products that were going to Amazon and I had to do with that day and then I had to go somewhere else. But it was four o’clock. I said, OK, if I go to the mailbox first and if I come that way, I’m going to be stuck in traffic. But if I go to the UPS first, which making that left out of my street is going to be a nightmare. But to get to the mailbox, I’m going to guess the traffic. So I said I’m going to the UPS store first. So I went to the UPS store first. Now making that left took me five minutes to make that left because it was a lot of traffic coming out. The UPS store to the which about three to five miles. It was bumper to bumper traffic the whole way. So my trip took me about. Ten minutes to do had I gone the other way, it would have been an hour, hour and a half.

Wow.

So I did a cost benefit analysis of whether I should go to the store for to go to the mailbox or

something ingrained in your DNA at this?

Oh, it is. It is. Everything I do is cost benefit analysis every now.

Well, I definitely appreciate you just coming on the show. I mean, that I feel like I should cut this show up into smaller segments and deliver it piece by piece over a period of time. Obviously, I’m going to drop the whole thing and and let people kind of take it all in and listen to it over and over again. Because, I mean, when I’m really thinking I’m recapping in my head all the different elements of the gifts that you gave today.I definitely appreciate it.

My pleasure. My pleasure. Definitely.

So that’s the end of that podcast. And then we would usually what I do is just kind of like the secondary spin off podcasts and I kind of flip the microphone to you. And obviously, I don’t even know what questions you would even have for me. Right? Yeah. But I always say, hey, you know, you never know. So it’s up to you just actually whatever you want to ask.

OK, cool. So it’s my turn to grill you now. Yes. So you’re doing a lot of things with local businesses and clients. So I’m getting back into that game. We’ve done a lot of grassroots things. Now we’re going to be doing a lot of paid traffic things as well on the grassroots. Stuff works amazingly well, but it takes work and it’s hard to automate grassroots. Is there anything that you’ve done on the marketing or paid side for finding local clients?

I think the biggest thing that I’ve done to find clients is making connections with them. And I know you understand that philosophy. So I’m not just gonna say like friendships, but when I’m sitting down with them, they know that I’m engaged and I’m giving them my all because I’m passionate about what I’m doing. And I think that’s given me the most return that I could possibly ever have versus the cells and the side cells and the cells. You kind of get sales going in there. But I have clients that I’ve been with for 10 years because I’ve been dedicated and I understand their business almost as good as they are.

Yeah. Do you focus in a particular niche or you doing different types of businesses with different types of businesses?

So I have one. It’s Dr. B, he’s actually his episode is Episode three. That’s coming up in a couple of weeks. And I’ve been dealing with them from the time they essentially started their medical practice, grew the medical practice, and they had inflation, deflation. And he’s kind of changed the values, the principles of his office. And now he’s kind of going to the space of becoming a brand. So given the opportunity that I’ve been with them for so long, that the opportunity to say, OK, I understand what you’re trying to do, let me help you get from point A to point B

in this question I kind of know the answer to, but I’d like to get different perspectives. Right. So when you’re talking with them, what do you feel? What are you finding they need? What’s the problem there? They’re really solving

and and for me, what I’ve seen, it’s the the wanting to deliver something and they’re getting excited about it. And then they start to try and then they automatically fail because they don’t have the line of the two points. They just think it’s just kind of like a like if I’m here and I just want to be in New York, I just pop up in New York. But there are steps that I have to get in my car, have to get in the parking lot. I have to go into the airport. I have to get a ticket. All those parts in the middle. Yeah, I lost in the translation and they just literally want to go from being in their living room and then being in a New York skyscraper the next day. And it’s kind of you have to kind of bring them back to Earth. A lot of times, like, OK, everything you’re doing is great. I’m not saying what you’re doing is wrong, but there’s a micro steps that are in between step and step B that you don’t even know exist at this point of it.

Yep. And are you finding the same thing that that I found is for me, the best clients were the ones that were doing something but doing it wrong?

Oh, definitely. I love clients that didn’t ask you to press the button, then ask you to do something and then you just give them a little bit inside and they’ll make the changes and even they’ll even bark back, but they’ll fight back. And I did some rituals. I did this and I love that because they take the extra step to understand what we do and who we are versus just making general statements about something they have no idea about.

Yeah, I’ll tell you, one of the things that we’re we’re doing as we relaunch our digital agency is if they are not marketing already and not taking them on, OK. And the reason is if they’re not marketing, there’s a reason why you’ve been in business three, four or five years and you aren’t spending any more marketing or doing any marketing activities, then you don’t believe in it. So now here I come. I’ve got to come and convince you to do something that you are doing for years. And then I find that’s always been too hard. So we’re going to have to people who are marketing, but then looking at what are they taking that customer to look at the page. There’s no headline on the page. The contact information is 50 pages down. And then I’m go to those people and say, I see you’re doing it. But, you know, if you did it this way, I bet you can double your results. And that person said, oh, really? Once you showed me so much as to get it to with someone who gets it versus someone does it. Now, in terms of people you’re working with, most of them just be to be or are they doing e-commerce and things like that.

So originally a hundred percent of my clients were B2B structure, OK? And I’m in that. I’m in the middle of that transition from going to one hundred percent B2B to more. So I would say individuals that are more entrepreneurial driven and they’re looking for the marketing strategies, they’re looking for the masterminds and they’re looking for these groups because for me it just kind of like going chasing at the clients is one thing. But if I can help somebody teach them how to fish . And for. There’s an unlimited amount of revenue that you can make from that and courses and online and like you say, subscriptions and all these other things come into play versus going after one client. Hopefully you close the deal for 10 to 20, 30 thousand dollars. Maybe even after that’s done, then you’re trying to maintain that client when they just spent twenty thirty thousand dollars. They may not want to pay you on a monthly basis to maintain and to keep guiding them down the road versus someone that is coming into a situation. They want to spend five hundred dollars a month or one hundred dollars a month, but you can scale that. Infinitely.

Yeah, and do you find that are they understanding the language yet, like I used to talk to people and say Autoresponder and they thought I was from Mars, you know, you say, you know, like what? Oh, what is that?

So I think in my case, I think a lot of them have a definition of it, but I wouldn’t say it’s a clear definition of it. I think they it’s kind of like commercial, right, that whatever they see on television, they get. But we also know that behind televisions, a lot of other things behind the scenes that we have no idea and and who’s pulling the puppet strings. And I think that’s the unfortunate side to them. So they may understand an autoresponder and then they may act with something crazy. Like what? I want to respond to do this and do that. And I’m like, well, that’s more of a responsibility of a CRM. Yeah. And then you have to kind of explain what is a CRM versus a autoresponder and how they do work together, but they get lost in the translation a lot.

Yeah, yeah. And how about for things like people who are doing e commerce, for example, if you run into any, um, or just regular business, would you find that are that are looking they want to actually sell online and take transactions and payments online. What’s the percentage of. Fine.

I would say buy one out of four. And usually when I get around those dial people, they’re already established to where they’re making money in the industry. It’s I’ve never had the opportunity. First hand to say, I started a brand new e-commerce store set for my own and to third party like I was a vendor for some other agencies, and these other agencies were like, hey, we need a website. OK, what kind of person do you need? And they will well, we need to be a shopping cart. What kind of shopping card do you need? What kind of products are you selling? And then we kind of just build that out. But it wasn’t directly to my leads. It was kind of a second hand. We don’t know how to do it. We need your help to get it done.

So when you do get that client. So you met with the client and I’m sure your it’s local or you’re doing national type clients,

I will say they’re all over the place. But the core ones that I work with our local

and you’re meeting with them one on one, face to face with each one,

I would say a small amount of them. Yes. Like the ones I’m not going to say that have been deemed value wise, but the ones that did have projects that are not a 30 day project, more so a 12 month project. I’m meeting with them on a regular basis to kind of keep them on track because a lot of ideas come into their mind and they want to go left and go right to you.

You’ve got that new client they sign, they send you the check. What then becomes the biggest headache for you?

After they sign the check? The biggest headache? That’s the interesting question. That’s a really interesting question. I think the biggest headache is not necessarily customer service, but it’s managing. The responsibility of the understanding of the timeline, a lot of clients, we would have a timeline designated and 30 days into the timeline, new features, new services will costly pop up. And you can do this all day, every day. But you’re talking about adding on an additional 60 days to road something that’s the biggest hurdle is just kind of delegating and let them understand that we can do this. But this needs to be done first. And I have one client is like that right now. I’m dealing with a website. OK, we need to focus on the website. Also, things will come, but we got to get this website knocked out. This is the pretty big website. We’ve got to get the website done. And then we’re like into podcasting, marketing. And I’m like, well, we don’t have a solid core yet. Like, yes, get the website done first.

Yeah, setting expectations was our biggest challenge. And so we’ve learned that we were we got to the point. We’re very clear. You’re getting X, you’re getting Y and you’re getting Z and you’re not getting A, B and C. So not only what you were getting, but also what is not included. And what we started doing that money could to change things for us, because in their mind, if you sell them a website, they’ve got an idea of what a website is in their mind. Yeah. And that website is ABCDE, X, Y, Z, that everything. But in your mind you’re like, no, website is X, Y, Z. And then when you give them X, Y, Z, which is exactly what you’re thinking about, and then they say, OK, that’s not what it was for me. So and feature creep was another way to get started selling everything out. And the other thing that we did, which is great, was as we spelled everything out, we put a price next to each and every aspect of it to optimize out one hundred percent. Yeah. Yeah. So where do you see the future of the digital marketing agency going home now?

I love that question because and that’s why I think we had the mastermind group a couple of weeks ago and I was asking everybody as anybody in this space working on voice right now. Yeah. And you keep hearing voices, you keep seeing voice. And I think voice is much like how Google was when it first came out. Why don’t you search for anything? I could just, you know, look on a map. I could just go there. I could just call them. I could use the Yellow Pages. And it’s like, where the hell are all those items now? Completely fade to black? And I’m thinking that voice is the next big thing because it’s integrated into everything. And once you get to the point that we have a lazy society and they don’t want to have the time right now, you don’t want to do anything. You just want to wake up and things are being done for you in an automation side of things. So if you can then do voice commands and have things execute throughout your day on schedule, it’s Gomaa.

But is that for the end user or is that in terms of the business? How can a local attorney or some local business capitalize on that, make money?

Oh, my God. I mean, just think about it from the way I use them right now. So I wake up in the morning and I’ll tell her to good morning and tell her good morning. She’ll give me anything that I designated that I want, whether that’s news reports, whether that’s playing a podcast, whether that’s playing music. And then I can say, hey, take a note and then when I get in my car, it’s there as well. I haven’t touched anything. If I forgot my notebook. Oh, she forgot my laptop. Oh, I forgot my laptop. But this is kind of like the cloud ambience of me talking to this artificially intelligent being that’s not there, but there at all times. And it gives me opportunity to continuously move all my content and data, all my tasks, all my updates with me, no matter where I am. So think of it from a lawyer standpoint. If I’m a lawyer and I’m looking for documents, I have to physically look for documents when an already that this computer system could have a reference point. So all the documents and you could say, hey, I’m looking for Jane Doe, case number twenty five, pull me the intro, read it to me and you’re in your car. Pomi, the transcription from the court report to me, the transcription from the parking ticket

and what it’ll read it for you,

that’s what I’m saying. Is it the point now to where if you say her, you put notes in there, she’ll read every single thing on. So it gives you an opportunity to have you start really diving into space and developing in the code for that. So imagine if if Google opened up to where you can access your Google Drive docs through. Gouda. . It’s a whole nother thing. Imagine doing Excel spreadsheet while you driving, and it is not necessarily saying I want to go in column this I’m telling, hey, I need a script that will take everything in the first column added to the second column and end up in third column. That’s usually what Excel is Excel, as is usually the equations of different things, but if you can say it verbally and you’re driving, it is being done. Well, that’s a whole nother ball game. Have you have the accountants and CPAs and I know that’s what they do for eight hours is they dive into Excel. So if you have opportunity while you’re driving to work to have this Excel spreadsheet pre prep for you before you get there. It’s half the battle,

so imagine having, you know, marketing voice, it just knows how to execute marketing types, sent out this email, do this, do that nothing

and verbally follow up and such, you know, copy. So imagine having that system in place to where all these emails came in. This is what the algorithm is saying, that 20 percent of these people don’t like this. Then you say, hey, change this one headline, you verbally saying it and then resend the email and you just the command reset and she sends email. You don’t touch nothing.

Yeah.

I think we’re close. I think that’s that’s where one of us in this marketing space that we’re in, somebody is going to either wake up one day and say, OK, I love marketing, but I’m going to marry myself a developer team and we’re going to merge the two together. We’re going to come up with some kind of software, some kind of integration that does what marketers tend to do on the physical side through voice.

How about other platforms which Squarespace those types of sites? What are your thoughts on those?

I love him or hate him at the same time, because I’m a real big guy that believes with technology and change and following the trends, yeah, I still use WordPress for nine out of 10 of my sites, unless it’s like a Shopify store front, which obviously it’s designated for that build up. But I think the Wick’s platform is interesting. I had one client that had a shopping store built in Wick’s and I would just kind of like. It was so mind boggling, like, why the hell would you build a shopping cart in Wick’s and yes, you can customize it, but where’s all the attachments and integration’s and the APIs and things are there, but you don’t have full autonomy, full control over these environments and is more so going back to the lazy mentality of society today to where they want to click it to make it happen. And the costs are so much cheaper than hiring a consultant or hiring a web developer that they rather just pay monthly and deal with the support team of WEX and get some kind of results.

Yeah, I’ve looked at some of those platforms and wigs and Squarespace, I just find them challenging for a lot of different reasons. Part of is what you’re saying. The other part is, you know, you don’t own nothing. Yeah. If they want to shut you off or they have a deal as a tack, you’re screwed.

Yeah.And I think it’s the same thing with Shopify as well too. Right. Shopify is kind of it’s a standalone platform.

Not only that, here’s the other issue. A platform that most people don’t even realize Shopify sites are hosted on, I think one of only two or three IP addresses.

Yes, definitely. So that’s why

I guess what that means.All your data is easy to find your store. That’s number one. Secondly is there are tools that you can plug into that people can see your store is doing a million dollars a month. And guess what next person is going to do?They’re going to copy it,

copy a couple of products, copy to copy.

One hundred percent. So you build this wonderful site and everything. Although I love the fact that the deep integration. But you’re you’re also asking for an exposure that, you know, in marketing we always see until someone copies you. You have made it. So that’s expected already, let alone you’re the one now handing them the information on a silver platter.

Do you think that’s the same thing with Amazon?

So in Amazon, yes. No, they won’t know exactly what you’re doing, but it’s very easy to find a successful product. That’s also the reason why on Amazon, like an admin, I was going hired to handle some of our Amazon projects. She was going to do everything except submitting the products to Amazon. I was going to do that myself because my feeling was like, heck, I want her to log into the account and see everything. It would take her 20 minutes to duplicate one hundred percent of everything we’ve ever done. It’s just that easy.

So has that ever happened for hand?

Oh, yeah, I’ve had. So one of the things that you can do on Amazon is let’s say you’re selling this little widget here, right? Somebody can go into Amazon and they can click on this product and it says create a new listing. So their listing is the exact same as yours, same descriptions and everything, because it took everything from your listing and now what happens is you and that person are fighting for the big box cutter and usually that by box is price. So whoever is going to be the cheapest or has the most conversions, that’s where Amazon is going to show, because if it’s a Louis Vuitton purses only one Louis Vuitton purse. So Amazon doesn’t want fifteen thousand listings for Louis Vuitton purse thing, which is what some people will poach on your list and they’ll do that. And then they’re selling something else. They don’t have a Louis Vuitton purse. They have a Gucci purse. But that person’s coming. They’re looking for you. And then they find the Gucci purse in that. So people can do that. But with what we do, which is information marketing, the one or two times I’ve had someone try to do that, all I had to do is send a cease and desist. And I said, listen, I’m just letting you know my my content is and. In our product, we’ll have the name of our product. I’ll say that name is trademarked. And so you’ve got 48 hours to cease and desist. Otherwise, I’m going to let Amazon know you’re violating our copyrights and Amazon is serious about that. They’ll ban them forever. And I say I’d hate for you to lose your your your Amazon account over something that could be a mistake, instantly taken down. But if I was selling a widget like this wouldn’t happen, they would have laughed at me because I don’t own that widget, we’re all selling somebody else’s widget.

Got what I want to sell on it. Yeah.

So it can happen. I will tell you, for websites where we’ve sold e-books, I’ve had that happen like it was a sport. I had a guy who was an attorney who took one of our e-books and he was selling it on eBay, of all people. That attorney who knows better. Another example is a guy who took one of our products. He copied my sales letter and he had my testimonials were on his landing page. Hmm. Yeah. He actually put me out of business that day because he copied everything. And then he launched an affiliate program and had thousands of affiliates copying my exact ad word for it.

So isn’t that kind of like the dawn of PR? I mean, essentially, couldn’t you just convert it into that model to make that work for you, works against you?

So PR is you’re now giving people resale rights to your content. And I always say this. The people who sell and give license to their product are the ones who don’t know how to market it.

Got it.

So if they knew how to market and sell the product, they’d never give five thousand people a licensing. Right? Not for the price that they do, which is nine bucks, 10 bucks. That’s crazy. Yeah, like we’re working on an Internet marketing course and I might give rights to it, but it’ll be more like a thousand to two thousand

Cotchin.

Yeah. And I’m going to, you know, it’s going to be real world value and it’s going to be the exact course I’m going to be selling as well. So it’s not like I spent two hours through something together together and said, OK, hey guys, give me 50 bucks to sell it. Now this is going to be high and course with a webinar with the whole sales funnel kit and caboodle as well.

Nice, nice, cool, cool, cool. I definitely appreciate you taking the time. And I mean, in a second podcast turned into a whole nother ball game in itself. Now was definitely good insight.

Cool. Cool.

Thanks for tuning in to another episode of Boss Uncaged. I hope you got some helpful insight and clarity to the diverse approach on your journey to becoming a trailblazer at this podcast. Helped you please email me about it, submit additional questions. You would love to hear me ask our guests and or drop me your thoughts at ask S.A. Grant.com post comments, share hit subscribe and remember, to become a Boss Uncaged, you have to release your inner peace S.A. Grant signing off.

Listeners of Boss Uncaged are invited to download a free copy of our host S.A Grant’s insightful book, Become an Uncage Trailblazer. Learn how to release your primal success in 15 minutes a day. Download now at www.Sagrant.com/bossuncaged.

Founder Of The Azon Profit System: Greg Cesar aka “The Creative Marketer” – S1E17 (#17)2021-02-22T13:19:58+00:00

Founder Of The Genius Group, Fashion Designer & Professional Model: C Milano Harden aka “The Fashion Genius Boss” – S1E16 (#16)

Also Available On

mysuccessex-S. A. Grant
mysuccessex-S. A. Grant
mysuccessex-S. A. Grant

Boss Uncaged Podcast Overview

Boss Uncaged is a bi-weekly podcast that releases the origin stories of business owners as they become Uncaged Trailblazers, Unconventional Thinkers, Untethered Trendsetters, and Unstoppable Tycoons. We always hear about overnight success stories, never knowing that it took 20 years to become a reality. Our host S. A. Grant Conduct’s narrative accounts through the voices and stories behind Uncaged Bosses in each episode guest from a wide range of backgrounds sharing diverse business insights. Learn how to release your primal success through words of wisdom from inspirational entrepreneurs and industry experts as they depict who they are, how they juggle their work-life with family life, their successful habits, business expertise, tools and, tips of their trade.

#FashionENTREPRENEUR #InternationalMODEL #MenswearDESIGNER
#CoutureForMen #CarlosMilanoCouture #suit #classics #NewYorkCity #BrianJamie #CMilanoInc

http://cmilanoinc.tumblr.com/
Instagram: @CarlosMilanoHarden
Twitter: @CMilano
http://thegeniusgroup.com/

Books Milano Mentions
Do What You Love, The Money Will Follow: Discovering Your Right Livelihood
https://amzn.to/3iCflUG

Frames of Mind: The Theory of Multiple Intelligences
https://amzn.to/2Fzakhj

Boss Uncaged Podcast Transcript

S1E16 – Founder Of The Genius Group, Fashion Designer & Professional Model: C Milano Harden aka “The Fashion Genius Boss” – S1E16 – powered by Happy Scribe

I just think that in the end, there’s a lot of people who are smart, but there aren’t always a lot of people who move you spiritually. And like my grandmother, my great grandmother, Virginia Brewer, I don’t even know how far her education, but she had lived her life in a way, and she had become the embodiment of love. That she impacted so many people, so I think if you can tune in to love. You will love yourself, which means that you will embrace all the gifts and the legacies and the graces that you’ve been given, and you’ll put them to work. If you love people, you will bring those gifts to people in a way that they can recognize it as good and they can feel like they were empowered and benefited by the excellence and the care. So I just think love it’s not maybe what you would expect an intellectual person to say. I just think in the end, you don’t remember people who were just smart. You remember people who moved you.

Boss Uncaged is a bi-weekly podcast that releases the origin stories of business owners as they become Uncaged Trailblazers, Unconventional Thinkers, Untethered Trendsetters and Unstoppable Tycoons. We always hear about overnight success stories, never knowing that it took 20 years to become a reality. Our host S. A. Grant Conduct’s narrative accounts through the voices and stories behind Uncaged Bosses in each episode guest from a wide range of backgrounds sharing diverse business insights. Learn how to release your primal success through words of wisdom from inspirational entrepreneurs and industry experts as they depict who they are, how they juggle their work-life with family life, their successful habits, business expertise, tools and, tips of their trade. Release The Uncaged Bosses Beast in you welcome our host S.A. Grant.

Welcome, welcome, welcome back to the show, Boss Uncaged. On today’s show, we have C Milano. This is going to be a definite treat today. C Milano is a hybrid. He is not only a creative, but he’s also analytical individual. And just give it a little bit background. I mean, who are you? Molano.

So my dad. Yep, entrepreneur. And as you mentioned, I’m a creative and artist, but I’m also an executive. I live in a world where, you know, we were nurtured to be our whole selves. And that was about, you know, bifurcating executive thought from creative thought. And really, as we watched our ancestors do right. Both work every day and then come home and have a hustle,

hustle,

or they were right where they were maximizing their creative agency, sometimes as even a political act. Right. The kind of political with a small P like using your creative genius as a way to express your own sense of self determination and agency over your own controlled world. So, yeah, I see myself as just really every day trying to show up to be my whole self.

Just with that statement you got of just set the bar right. So define yourself in three to five words.

Thinker, vision caster executer.

OK, so on this show we’ve had entrepreneurs, we’ve had educators and I think that I know you, that you’re creative on one side, but you’re also an educator on the other side. And you do a lot of nonprofit work, but you also do a lot of creative work. So you kind of just tell us a little bit about your education, kind of like your education background and how your journey began and then to where you are right now.

Sure. So as a really young person without reading Martius Cenotaphs book, her famous book was Do What You Love in the Money Will Follow. But as a young person, I had that belief. I just remember in elementary school tapping into the insight that if I could find the things that I was the most passionate about and if I could develop expertise around those things, I would be successful. When I was growing up, the big aspiration that I could see for myself was to be a physician. So everything in my sort of frame of view was around becoming a doctor. So I went to Northwestern undergrad and I was premed. And then I majored in health policy, kind of health service administration. I loved that I finished the premed core and I found that the policy part and the health administration part was actually more compelling to me than the medicine part. So I stayed on that track and ended up working in the city of Chicago at the sort of with the Cook County Bureau of Health Services helping to open up a hospital on the South Side Providence Hospital, Cook County, where, Daniel, how did the first African-American surgeon did the first heart surgery? I love that work and was really passionate about it. Now, on the creative side, I had also grown up in high school. I ran track, but I also wasn’t started modelling at 15. And, you know, I never had an ambition that modelling would be my full-time job. I just thought it was something that I enjoy that exposed me to lots of stuff. So I just kept doing it. So I did it all throughout. Undergrad was doing it while I was working as a health administrator. Health policy analysts continue to just really enjoy and be passionate about urban poverty and expanding access to health care to black and brown populations on the south side of Chicago and started then getting really interested in leadership and where I worked at, which is the the Health Research and Educational Trust of the hospital, American Hospital Association. My boss at that time, Mary Pitman, who was the president, if you have Mary said she said she was not going to give me another promotion until I went back to graduate school. She saw me as being a high potential person and just felt like I needed that solid graduate training underneath me. So I went to Harvard for graduate school, studied leadership and organization and ended up working at the Kennedy School, really looking at issues of leadership and philanthropy and also in the nonprofit sector. So, yeah, I started off being interested in being a medical doctor and kind of ended up being more interested in thinking about how to make organizations healthy in service to a more just and equitable society. So that was the dawn of the genius group? I think so. It’s a great question. So when I was at Harvard, I took lots of courses on how leaders thought and there was a book that was popular while I was in graduate school called The Theory of Multiple Intelligences, which was by Howard Gardner’s work. And it really characterized seven different kinds of smarts. Oftentimes when we think about smarts, we think about logical, rational, smart. But we don’t think about aesthetics, we don’t think about kinesthetic like bodily movement and what how it’s work really documented is that there are these multiple kinds in domains of intelligence. And the genius group is a little snarky, sarcastic because there are a lot of black and brown students, graduate students at Harvard. We saw our families sort of execute creative genius and ingenuity in their own, like Huso in their own surviving out of, you know, context of poverty. But we noticed that it never got put into the canon of what constituted genius. So it wasn’t like considered a MacArthur genius award to have survived your neighbourhood. But in fact, for some people, it was quite a feat. So the genius group is really a little bit of a quasi it’s a little sardonic in the sense of reclaiming the fact that they’re within our nation’s communities. There are tons of people who are exercising creative genius in agency. And what would happen if we had a company that tapped into that on behalf of community transformation?

Yeah, I think being that I know what the genius group does and we’ve been working together for like almost like 10 years at this point in time.

Right.

It gives me an area to say that I can see the transition. You know, you started with the genius group, but potentially use a genius group to fund C Molano, the clothing brand.

Absolutely.

So a lot of people don’t really understand the magnitude of how that’s done. And I think if you kind of give a little insight to that, I think it would be very beneficial because when you have one company, most of the time, that takes a hundred percent of your effort.

Yeah. So, you know, truth in advertising, I, I’m probably not an ultimate executive. But one thing I did understand from my training and also just watching just practically watching people who have owned businesses is it was always communicated to me that one of the biggest markers of success is the ability for you actually to be able to create something and have someone else work in it and still be able to be sustainable. So I just didn’t want to create an enterprise circumstance that was so founder centric that I wasn’t starting to productize my service, that I wasn’t documenting the processes that we were using that were making us successful repeatably and using those practices again and again so that the success of the genius group, was it because of a charismatic individual? It was because a set of repeatable practices that anyone who was thoughtful could use. So one of the things that you’ll note that we do, we’ve got practices that we repeat in that business. We practice setting up our clients a particular kind of way. And it’s documented we practice debriefing the success of a good project and it’s documented.

So using repeatable systems.

Yeah, I mean, we’ve talked a lot about this, how important it is in your business to understand what got you to success and not have it just be the creativity, the ingenuity that no one really understands. And so that’s one piece. The second piece is I’ve learned as an entrepreneur how important it is to follow your joy and your bliss. And I had gotten a fellowship by the Association of Black Foundation executives to look at issues of social equity in the philanthropic field. And one of the huge gifts of that was also we got an executive coach.

Nice

have this fantastic Latina from New York, Eva Mandaville. And Eva was saying to me, know, I just don’t think you’re as happy as you say you are. I think that something is missing. And I just kept searching my heart and she said, well, I want you to do a vision board.

Nice.

And I want you to describe what you feel like would be the most exciting and compelling future. And I did this vision board and it had all these men’s fashion garments and images in it. And I was thinking, wow, there was a lot of philanthropy in it, which was which I think would represent the genius group making a difference in the world on behalf of communities and using the tools of organized philanthropy, including the investment power and the influence to sort of do good in the world. But there was most of it was about fashion and as ever went through my vision board with me, one of the things that she helped me to appreciate that there was a whole part of what makes me whole that was. Showing up in my work, I held that creative tension of something desiring to be born but not knowing what needed to give birth. And then during that Christmas holiday, this was back in 2011, my son’s godfather, Harlen, had come over and we were just sitting at the kitchen talking. It ended up that I had been designing all these men’s coats. I kept showing Harlen and my son Zachary at the time said to me that after his godfather had left, he said that, you know, that coat thing that you got all these coats you been making. He said, I think that’s like a real thing. I think you ought to do something with that. So, you know, the Bible says a child shall lead them. And in that moment, when he described what I should do in a previous iteration of my life, when I was back in Chicago, my best friend and I, Pournelle used to sing in song. Right. And in the studio, there’s a phenomenon when you’re creating a song and the idea is coming to you where you get what we call kind of big ears. It’s like you can hear those lyrics becoming a song.

Got it.

And when Zach said to me, Dad, I think you ought to do something with this coat thing, like I got big ears and I could see that that was the entrepreneurial idea that I had been longing for that could feel that kind of creative tension and desire that was the birthing of the jeans. So let me go back to your practical question, which is I knew that financially that my kids were and I think they were about to go to private school. You know, I’ve already kind of I was striking out on one entrepreneurial venture. I knew that I couldn’t just stop doing the genius group financially. So what I gave myself permission to do is to begin where I was. I co-located my businesses. I started kind of ramping up the development of the brand. I didn’t have the money to fund full out operations or to start executing. I didn’t have a product yet, which, you know. Yeah, but I had all these clarity about what I wanted the brand to be, what I wanted the values to be, where I wanted to be positioned in the marketplace. So I think the permission that I gave myself was to start where I was. And I also had the wisdom or the insight to bring smart people who had expertise in different dimensions of what we would do like you and branding. I gave myself permission to start engaging you all and little by little, you know, website. And then the next thing we had actual brands. Then we had labels for brands. My decision was to build the infrastructure because one day when that one day came when I would have the resources to kind of progressively do the next step. So that was my wisdom on how to start where it was.

Yeah, I think just telling that story just paints a vision board, right? If I’m starting from ground zero, I think you just gave me a very clear depiction of how do I take my current job or currently what I’m doing and how to execute it moving forward into a brand. And I’m really happy that you brought up Brand because, I mean, you’re like the epitome of brand awareness, right? Because your genius group is a brand in itself. It’s more of an underground brand without you being the face of it. Like you said, you didn’t want to be the the the Steve Jobs of that particular brand. But then you created the C Malano brand, which you are clearly the CEO of the Steve Jobs of that brand. And your marketing, when I look at your stuff, is not just you’re just putting content out there. It’s perfectly content that you’re putting out there on a routine, regular basis. And if you don’t know Milano, you have to know Malala was very detail oriented and decisive. You get a chance to go to his website and Milano. in com. You kind of definitely see some of the things that we’re talking about, all these garments that’s on this website you created in a short period of time. Right. So just going into like the duration of time, we always hear about the 20 years it takes for somebody to become successful.

Yeah,

but the reality is it seems like an overnight success. How long did it take you to get from point A to where you are currently?

That’s a great question. So Cimolino Inc will be eight years if you’re in the Judeo-Christian ethic. Eight is the number of new beginnings. Seven is the number of completion. I actually am a big subscriber to Malcolm Gladwell. Notion of outliner outliers. I think it takes a good ten years, although all of those ten years don’t have to be, you know, sort of pounding the pavement. I think my starting my journey as a model at fifteen, I’m fifty one. I think all of those years of doing just really practical fashion. The work of God and god see being a part of agencies and doing fashion shows and doing photo shoots, I didn’t realize it then. I was building CE Milano Inc then.

Yeah, definitely,

because I was getting the contextual knowledge I might not have been I was learning how garments fit. I’m a tall guy, so I could also learn how they don’t fit. Well, I’m a man of color. So I was also noticing that men of color weren’t well represented in men’s fashion as a face. So along the way I was sort of doing market research and didn’t know it. I was making sharp observations about things that were missing, that were valuable things that were needed, that weren’t present. And I was not just in terms of marketing and appearance and advertising, but also in terms of product. So I was doing some of that contextual research in my lived experience once the clock started taking one. Y’all don’t know that Chanel is a phenomenal you probably do know he’s a phenomenal graphic designer. He actually recently spoke to my son, who’s interested in graphic design. One of the things that he conveyed to Zachery, my son, was the importance of principles. So one principle that I started in my early years is I would get up probably around 2:00 or 3:00 in the morning and designed for two hours. I would cut fabric, I’d have a shaping mannequin, and I would create I’d be actually creating garments, the discipline of doing that every day for like almost seven years. It’s so deep. And the marketing, branding, outreach, expressive part of my work because I was giving myself that deepening. So to your question, I’m not sure how long it takes, but I know that you don’t get fruits without roots. I know that you don’t get expressive designs that are novel and fresh and different without understanding the basics of design. What I would tell anybody is start now, start today, rooting yourself, grounding yourself, anchoring yourself in the content of your field and in the practice of your field. There is no substitution for basics. I know that we live in a kind of a very accelerated age where you can get information in a moment. But take my son was one of my sons, goes to a Quaker school. And one of the things that Quakers talk about is how you have to sit in silence and season. There is no substitution for putting in the time that it takes to nurture the gifts that you have.

Yeah, that’s a jewel in itself. Moving on to the next topic at hand. So the duration of time, you’re just saying start now. All right. But in your case, what would you have done differently to get it to where you are a lot faster if you could do it again?

Wow, that’s a great question. It’s funny, I’m connected to a number of entrepreneurs in Atlanta, and I was having this conversation with my friend Von Marcosi last week. I said if I really, really understood how much being an entrepreneur was in my soul. As a young person, not if I understood that I would kind of process through different careers and ultimately the ground that I would stand on as being an entrepreneur, I would have saved every red cent I had as a young person. I would have started saving because you need the financial security underneath you to support you in those early years to create stability. I think to respond to your question, I would have saved more. I also might have. You know, when I was in graduate school, I didn’t take as I took some courses in finance and financial management, but I would have taken a lot more. I would have actually sought to understand real estate more, because at the end of the day, you got to have a place to actually do your craft.

Correct.

You don’t always have to have that to get started, but you have to have certain elements of organization to expand and grow. So in retrospect, I wish that I would have kind of looked at some of those expansion topics, some of the basics that you need, not just to create the business. I did that part. Yeah, definitely. But what you need to kind of scale the business to grow the business. And because it’s a different vocabulary than starting,

I mean, that’s a good segue way for the next question that I have for you, being that you have this Ivy League graduate background. Right. Which kind of brings you into becoming a business owner, essentially. And then you took that and you created a business. And then from that business, you created another business. It’s ingrained in you. So did that come from potentially your parents? That I come from somebody in your family. Do you have an entrepreneurial background outside of your education?

That’s a good question. So my family I mean, there are folks who worked in institutional settings, but they were entrepreneurial in their approach to work. Like, my mom is wonderfully creative. So I think I definitely import I think it’s entered into generational gene pool, the whole being creative. But it felt like a big risk. What is right? It felt like a big when I say risk, what I mean by that is like even almost like an identity risk. In other words, like it felt very different to kind of move out of being in an institutional setting, like having a good job, quote unquote, as black and brown folks, you know, you got that good job. So,

yeah,

you’re moving from that to actually being a job creator and creating the environment where other people can have good experiences at work. That felt like something I kind of had to piece together myself. And even at Harvard, I just remember back being back at graduate school, very few folks were leaving graduate school to start companies. Many folks were leaving their training to go work in institutions where they either were trying to go for those very elite institutional settings where they could kind of be get a great salary and benefits. So even in that way, I felt I mean, I became one of those persons. I actually got a job. I worked at the Kennedy School of Government while my wife was finishing her training, her medical training. And then when we moved to Atlanta, I worked at a health foundation. But the move to go into entrepreneurship felt really different. The only part that I think when I made that transition, I drew upon my family’s legacy of faith in God and courage and just inner fortitude. So I definitely drew on those resources, but I felt like I was really blazing a very different trail.

That’s definitely interesting. And then you bring up family. I know you’re a big family man. So this is one of the questions that I always ask and I always want to get the inside. But how do you juggle your work life with your family life?

It’s hard. I mean, then sometimes I don’t feel like I do a great job of it. I’m pretty committed to my family and my my I have two sons. I try to make Saturday an off day for sure. So I’ve got this on my desk. I put up on Saturdays. I do it in the morning, no adulting. So Saturdays is, in my mind, kind of set up as a day for the family today for catching up with the boys. And even if that catching up means driving, taking them to different basketball practices or whatever we do, a father son workout, that was something in my heart to do, which has been fantastic for us. We Sundays, we do movie day if they’re not committed. So I try to create some kind of ritualized activity that they can kind of look forward to. That becomes, you know, we’re not always able to do it every week, but I try to do it regularly enough where it becomes a you know, I think a lot of parenting to me is creating good memories that it can be a good memory for my kids of time that we had together, time that I tried to create the occasion to to really talk to them more deeply about what’s going on with them, either in life or in school.

Got it. Yeah, I definitely believe in the same philosophy across the board. And I think for you is kind of really tough because, I mean, a travel schedule is I don’t know where you’re going to be when you’re Glena. You could be in Italy one day and you could be in New York the next day. You could be on the West Coast two days after that. So it definitely has to be structured in order for you to execute, to be on a routine.

Yeah. So the weekends matter a lot to me in terms of time off as even in the. Consulting practice, it is very rare for me to work weekends. It’s really a kind of a last resort thing and it’s just not something that I like to practice. But there are a couple I sit on a foundation board in Manhattan, and a lot of times those board meetings are actually over a weekend. But I really try to limit the travel that I would be away from my family over the weekend. That’s another. And then in 2021, new thing that I’m doing to try to get back to some of my time and I’m moving towards a four-day workweek. And so the way it’s set up is either I will take up Monday or Friday off. And again, it’s trying to lengthen that weekend, trying to create more opportunities with time to be with, you know, to be with my family.

Got it. You brought up mornings. So what are your morning routines? And I know you probably have a very strict regimen. So what does that say?

I wake up around three thirty in the morning. I try to spend time in prayer and meditation as a practice, both to build my own sort of sense of spirit, because I actually think that we are living in times that leaders have to reinforce and refresh your deepest self. And I also think we’re living in times where you have to remind yourself about your values and kind of what you care about at your core, because it’s easy to get separated from that. And then I work out. So I’m a vegan, was vegetarian for 17 years. I’m kind of made the transition. I think I’m moving into my second year of being a vegan and I work out I love hit like high intensity training work. I love to hit the gym, do some weights. I like group exercise. I like stuff that gives me energy. I can handle music. That’s an important part because I do think that as a change maker, as a person who’s working to build a better world, I have to balance that change making with my wellness keeping. I feel like it is my responsibility to model to my kids health. So yeah, those are my practices. I pray, I read my word, I meditate, I journal, I write a lot, and then I transition into some fitness. And then I’m kind of in daddy duty shifting to pick up kids, make French toast. And I love that stuff too. I mean, it’s not a drudgery. It’s a part of it. It’s a part of the like these little touches that you get with your kids that make you feel whole and that make them feel, oh, my son Zach said to me the other day, Dad, you going make French toast tomorrow? I was like, Yes, sir. So, yeah, those are like little things that I do to. And to your point, those are routines, because I think underneath a lot of success, our habits.

Yep,

very. Stephen Covey’s seven habits of highly effective people. I think that in the end, what I can convey to my colleagues is I had a discipline for excellence. I had a habit for health. You know, I think if my life gets deconstructed down to my habits, I want people to see that I had some commitments that I care about and that I kept.

Yeah, this is so funny because, I mean, you know Richard Boukhari, right? Yeah. So I interviewed Richard and Richard was like the reigning champ as far as morning routines until you came to, say, 330.

Oh, I see.

His routine starts at roughly around four thirty five o’clock and it’s very segmented like yours. But the fact that you wake up at three thirty every single morning is just a testament to who you are. What is your nightly routines? I mean, if you’re waking up at three thirty, I mean you’re going to bed like before the sunset.

No, no. And I can’t like so I’m a lark, not an owl. I’ve had to adapt night owl like habits. My domain is the morning. Oh. So yes, it’s funny. I do have evening things. My evening things are getting set up. I call it first meeting, I actually call it first coffee and first meeting. I look in my day timer and I look at what time is my first meeting, which will drive, how I need to dress, where I have to like what time I need to be after I take my kids. And then the way I in my day at the office is actually I put water and coffee in the coffee pot for the next day.

Got it.

I’ve been doing it for like I think seven years. It’s just a habit. It’s my way of saying that I’m getting up for the next day and all and that the coffee is as easy as one button and anybody who knows me knows that I love coffee.

Yeah. Oh yeah.

So, yeah,

you got a different cup for pretty much every day.

Yes, sir.

What do you see yourself for twenty years.

Oh well so I’m working out crazy because I want to stay vital and vibrant and healthy. So I actually still see myself very, I see myself kind of almost like a Ralph Lauren having really built up my fashion empire, as it were, having the choice to work in it or not having included my sons in that work as much. They want to be

especially exact.

Yeah, right, especially like what’s left to safe is also interested in fashion in his own way. I can imagine. I went to the south of France one year, a couple of years ago. I went to Nese and I got my hair cut by some people of color, some Ethiopians that owned. I actually was pretty struck that there were so many people of color in the south of France and how stunning it was. And I, I said to myself, wow, I love to be able to afford to retire here or spend a part of my retirement here. So I’m hoping that I’m going to make that real. I’ll have some kind of little retirement situation in the south of France, which is an amazing thing to think about.

I mean, this was your business, havingness and your business sense. I mean, it’s going to be a reality.

The other thing that I think I would like to do, I would like to actually be teaching in some kind of international business school. I think that I feel like I’ve learned some things that I would love to share with the next generation, both in my own community here in the U.S., but maybe with young folks who are new global citizens themselves. And I think by then I would have seen some things.

Hmm. Hmm. So what tools that you use that you wouldn’t be able to do your business without?

Oh, man, this is great. So now I think Google really needs any advertising for me or I really use Google business apps a lot. So our platform, our e-mail platform is built on that. But we do a lot of it. We do a lot of sharing app, a lot of documents. It’s been great. So I also use a number of the video link kinds of software like Zoom, because many of my cats like so today, I had before I came to meet with you, I was on the phone with a colleague in Budapest. Nice. So I do use kind of the virtual connections, a conversation that I started in my car. It wasn’t moving that then transitioned into my office. What are other things that I, I travel a lot. So it took me a minute. And this is because my mom, when I was growing up, didn’t have an American Express platinum card, but I do. So it took me a minute to realize that I could go into some of the, like, Doubter’s Sky Lounge for free. And I always used to think, gosh, I was so high in that. So can I tell you that when you are busy being able to grab a free meal and get a document done in print, it seems like I log in a lotta air time and being able to use those kinds of places, it’s more than just like luxurious. It actually practically helps me to be effective. And then my last little tool trick of the trade is having everything that I need to operate in my backpack. So I use it to me. Backpack. I have reduced everything down to small digital things. So I have a small MacBook. I am like a little advertising for all these companies. I have pens, I have notebooks, I have audio recorders. Everything that I need to conduct business wherever I am is in my book bag because things happen. And there have been times in Atlanta where I’ve gotten caught in traffic and I needed to just turn off and go to a Starbucks in order to take a call. So I try to kind of be very practical in that way.

So it seems like your core one thing collectively that you say that is mobility.

That’s awesome. I didn’t think about it that way.

Everything that you’re saying, you need to have documents in the cloud.

Yeah.

Access to them wherever you need to have small devices on the go. You need to have access when you’re at the airport. Everything that you’re saying is mobility.

It’s an interesting and very perceptive observation on your part, because we went through a whole year at my company where we basically we didn’t go paperless, but we definitely went to the cloud and we organize things. That’s a great observation.

No. Great, great. All right. Final words of wisdom. If I’m a new person coming into your industry, whether it’s on the nonprofit sector or it’s on the fashion sector, what’s one key thing that you can leave behind that I can use to follow in your footsteps?

One word in all three dimensions, love. Love, God, love and know yourself and love people, I just think that in the end, there’s a lot of people who are smart, but there aren’t always a lot of people who move you. That’s very and like my grandmother, my great grandmother, Virginia Brewer, I don’t even know how far her education, but she had lived her life in a way, and she had become the embodiment of love. That she impacted so many people, so I think if you can tune in to love. You will love yourself, which means that you will embrace all the gifts and the legacies and the graces that you’ve been given, and you’ll put them to work. If you love people, you will bring those gifts to people in a way that they can recognize it as good and they can feel like they were empowered and benefited by the excellence and the care. So I just think love it’s not maybe what you would expect an intellectual person to say. I just think in the end, you don’t remember people who were just smart. You remember people who moved you.

Yes, definitely pretty powerful. And I was saying something that’s that powerful. I mean, how can people find you online? I mean, what’s your website? Your Instagram? All right.

So you’re interested in philanthropy and strategy and helping bring more strategic, insightfulness and wisdom to the good work that you’re already doing in the community, the geniusgroup.Com, if you’re interested in men’s custom garments, although I can happily report that we’ve just started this year making women’s coats and I are moving those elements, you can check us out at C.MilanoInc.com, we’re going to be moving through a brand refresh this year in our eighth year. So we’re going to be doing some other cool things with the website. We’re happy to meet you there. You can also find us on Facebook and Twitter and Instagram. What’s your handle’s on Instagram and Twitter?

Instagram is @CarlosMilanoHarden. So it’s a designer page. Twitter is the code. It is @CMilanoinc and Facebook is CMilanoInc.

Great, great. So I got a bonus question for you. Yes, sir. If you could spend 24 hours and anybody dead or alive

oh, I love this question.

Who would it be and why ?

it would be Martin Luther King. Nice. I feel like I would say, gosh, I feel like I’m getting emotional. Just even saying that I feel like I would say thank you for dreaming me, that I would say to him that I’m a part of the dream you saw. And then I talked to him about what I’m dreaming. And I would ask him, how could I bring more justice and fairness and equity to fashion? How could I use this platform that I feel like life in God has given me to further the dream?

Hmm. Well said. Well, I definitely do appreciate you taking the time out, your crazy schedule to come out and do the podcast today. I definitely appreciate it.

This was fun. You had me think about things that I didn’t plan to think about, but they were good to think about. Yeah, it’s awesome.

Great, great. All right. So that’s the end of the first podcast. And the second one is just like a short five minute podcast where we flip the rolls. OK, so it just you could ask me any questions. It could be insightful questions, business questions, whatever you want, and I’ll answer them. So and that’s the Spin Off podcast. I’m released at the end of the month. Call other box up Q&A. So, by all means, go for it. All right, I love this new platform that you’ve created Boss Uncaged.

Correct. Talk about a cage that you had to climb out of to uncover your own sort of sense of power, you know, being the boss. Right. Like, was it a limit? Was it a feeling of a limit? What was something that you had to release?

So when I think about the cube of a cage as it represents itself, I think of it more as a hypercube. Right. Adding time as that dimension. So I think I’ve been breaking out of this cage over and over and over and over again. But I never realized I was breaking out the cage. And then when I came to the realization that, OK, I’ve been the guy behind the scenes helping all these business owners and all these entrepreneurs step up to the next level or step into becoming a brand. And then I wasn’t self-aware of my own individual brand.

Wow.

So that was a transition for me. And I. Was it a stroke when I had my stroke was like the awakening, kind of like that was the final cage. And once I came out of that cage, I was like, OK, I’m a free be some animal and I’m going to run.

Wow, that’s awesome. And then so that’s more of a philosophical question. This is a more of a practical question. I come to you for branding advice and wisdom and practices. Where do you see the world of companies presenting themselves to the world going like when you think about the next new thing in branding, what do you sort of see that big?

Believe it or not, I still think there is a parallel construct between what’s good now and what’s going to be good tomorrow. And I think now it’s still the social media bubble. The irony is that my first pocket kind of talked about that like it’s going to be Tick-Tock is it’s still going on. YouTube is going to be Facebook. And I think all the things are always going to be around. But I think the way society is moving in the direction we’re moving, I think it’s going to be more hands free. Just like you’re saying, you’re in a mobility factor. You want things smaller, lighter, more efficient, more effective. Well, if you take the physical aspect of doing something with your hands out of it.

Hmm.

So I’m not jumping into the future on some sci-fi where we just think it then becomes a reality. But if you can only speak it and get a leg up on what you’re doing, I think that it’s really an unrated market right now.

Is that I mean, is that art as a follow up probe? Is that artificial intelligence? Is it voice, you know, sort of voice activated?

Yeah. So, I mean, between Google, I’m going to say her name because she’s in here as well. The Amazon dot as well to SERIES is kind of lagging behind the other two. But for me personally, like pretty much every room in my house, there’s one of each or two of which I’m always doing usability testing. I’m always saying, OK, how do I use this to execute something for the family? How do I use this to something for business? And then it’s even in the cards now. So there’s an echo show audio version that I actually have in my car that gives me a seamless transition so I can say, hey, do this in the house. I can get in the car and pick up my dictation. I can pick up my notes, I could pick up my calendar, I can make phone calls, I could play music all as if I’m in my office.

Wow.

So it gives me an opportunity to kind of test this market, because even with a podcast, you could say, hey, open up this podcast or I can say good morning. And by telling her good morning, it could have a series of events that happened, which is a podcast being the newest podcast from a particular episode playing Next OutLoud. So I’m thinking to answer your question, I think within the next five to ten years, the transition should be from physical, like from going to a website to being able to just speak to her. And if you can speak to her about products, if you’re looking for something, if you’re doing searches, I’m thinking she’s going to be the next up and coming that could rival even probably Google or Bing, for that matter.

So interesting. Final question is, I guess on the family front, having had the opportunity to spend a little time with your son, how are you thinking about legacy? Like, how are you thinking about either bringing him into the work now or leaving something behind for him?

So I think in its earlier days I went really hard and it was just kind of like, this is how you monetize, this is how you make the system. This is how you scale. And he was five, right? So did he comprehend all of it? Probably not. But then I started seeing him take some of these things and he would go to school and apply it. All right. So he was hustling candy one year, selling candy. And also he was selling Pokemon cards one year and he was buying Pokemon cards like reduced costs and had like a 3000 percent markup. And he understand those principles. And then he became a teenager and then the teenager with the chemical imbalances. It’s kind of like this haze. And I’m just waiting for him to come out the eighth and the second he comes out the haze. I’m hoping that everything I’ve taught him in his earlier years would start making more clarity and sense. As far as you can go work for somebody, you should work with somebody for a period of time to kind of realize that the world could be yours, but you have to earn it. It’s not given to you. That’s right. And then once you kind of come out. This nostalgia of I just want I want, I want now you’re at that point in time to where everything that I’ve been teaching you since you were three years old will make primary sense. And you’re going to 18 to 21 years old. And now you have opportunity to say, OK, you know what, I have enough information from my 18 years of life. I want to start something

that’s awesome. So in some ways, he’s got to come out of the teenage cage. You kind of unleashed his his boss.

Yeah, because he went from literally being a little mini-boss to a teenager. You know, more of the whiny kind of, you know, I want to do what I want to do, kind of the lazy mentality. And I’m just kind of like, dude, life is going to eat you up or you’re going to have to break out the cage and go on yourself. So he has to make that decision consciously. And I’m not forcing on him because I don’t want him to be twenty years old and be like, I never want to run my own business because my dad forced better to be right.

Right. Or I didn’t feel like I got to be a kid. Yeah. Yeah, right. Well,

I definitely appreciate him.

This is great.

Go over now. Thanks for tuning in to another episode of Boss Uncaged. I hope you got some helpful insight and clarity to the diverse approach on your journey to becoming a trailblazer at this podcast. Helped you please email me about it, submit additional questions. You would love to hear me ask our guests and or drop me your thoughts at ask S.A. Grant.com post comments, share hit subscribe and remember, to become a Boss Uncaged, you have to release your inner peace S.A. Grant signing off.

Listeners of Boss Uncaged are invited to download a free copy of our host S.A Grant’s insightful book, Become an Uncage Trailblazer. Learn how to release your primal success in 15 minutes a day. Download now at www.Sagrant.com/bossuncaged.

Founder Of The Genius Group, Fashion Designer & Professional Model: C Milano Harden aka “The Fashion Genius Boss” – S1E16 (#16)2021-02-19T13:22:18+00:00

Host Of Boss Uncaged: S. A. Grant With Co-Host Alex G. – S1E15 (#15)

Also Available On

mysuccessex-S. A. Grant
mysuccessex-S. A. Grant
mysuccessex-S. A. Grant

Boss Uncaged Podcast Overview

I’m working on courses now, so course development, working on online membership portals, just to get people to get more insight, more information over a period of time for me it is only the right progression in the right direction. So having the right team in place obviously has allowed my podcast editors right! I still have my design and just let my web developers, I still have my app developers. I still have a variety of different people. The goal is now, obviously, I’m going to maintain my clients and I’m going to keep growing my clients and then I’m going to start building and building and building Boss Caged to where that’s going to be probably my main focus moving forward

– S. A. Grant

I mean, that was one of my final questions, like what’s next for S. A. Grant? So, you know, the course development and then the books and in the podcast and, you know, see where it kind of goes from there.

Alex G.

So next for me, it’s just looking at this space. And, you know, we’re talking about business strategies. We’re talking about the monetization of wealth. The only real way to do that is you have to have things in place that are. Not replaceable, but replenishable.

– S. A. Grant

Boss Uncaged Podcast Transcript

S1E15 – Host Of Boss Uncaged: S. A. Grant With Co-Host Alex G. – S1E15 – powered by Happy Scribe

I’m working on courses now, so course development, working on online membership portals, just to get people to get more insight, more information over a period of time for me it is only the right progression in the right direction. So having the right team in place obviously has allowed my podcast editors right! I still have my design and just let my web developers, I still have my app developers. I still have a variety of different people. The goal is now, obviously, I’m going to maintain my clients and I’m going to keep grow my clients and then I’m going to start building and building and building Boss Uncaged to where that’s going to be probably my main focus moving forward.

I mean, that was one of my final questions, like what’s next for S. A. Grant? So, you know, the course development and then the books and in the podcast and, you know, see where it kind of goes from there.

So next for me, it’s just looking at this space. And, you know, we’re talking about business strategies. We’re talking about monetization of wealth. The only real way to do that is you have to have things in place that are. Not replaceable, but replenishable.

Boss Uncaged is a bi-weekly podcast that releases the origin stories of business owners as they become Uncaged Trailblazers, Unconventional thinkers, Untethered trendsetters and Unstoppable tycoons. We always hear about overnight success stories, never knowing that it took 20 years to become a reality. Our host S.A. Grant Conducts narrative accounts through the voices and stories behind Uncaged bosses in each episode guest from a wide range of backgrounds sharing diverse business insights. Learn how to release your primal success through words of wisdom from inspirational entrepreneurs and industry experts as they depict who they are, how they juggle their work life with family life, their successful habits, business expertise, tools and tips of their trade release. The Uncaged Boss Beast in you welcome our host, S.A. Grande.

Welcome back to Boss Uncaged podcast on today’s show, today is the recap of the half of the season that we finished so far from episodes one through Episode 14 on our show today, our actual host is going to be what name you’re going to use.

I mean, you got like 75 aliases, so

I do not add them still. Alex.

So Alex,

the everybody but mama ,

everybody but your mom. So we got Alex. What last name are you going to use?

Oh, I guess I can use officially Grant now.

Oh, very good. So Alex Grant on the ones and twos hosting the show today. So how are you doing today?

Pretty good. How about you?

I’m good. I’m always on his own, so.

Exactly.

So set it off.

All right. So like you said, halfway through the first season of Boss Uncage Season one, it was kind of one of those conversations we were having saying, hey, one day you should do a podcast. And it’s like, OK, I’ll do it later. Do later, do it later. Now, you have way through the first season. So, I mean, how’s it going so far? Let’s just start there.

I think the best way to explain it, it’s better received than I expected it to be. It’s kind of I think I’m at the point now where I’m debating why should increase the volume a little bit and meaning not necessarily the amperage on the audio, but more so, just more episodes, maybe switching it from a biweekly to possibly a weekly podcast.

Yeah, I think definitely everybody will want to hear from you a little bit more, even if it’s not an interview every single week. You know, if you want to interject a little bit and kind of spit some of your knowledge on the world as far as business or maybe what’s going on the environment at the time, I think people like to hear that we’re not going on. Dana, Dana

Dylon died,

but how really has the journey been? I mean, people can sit there and say, hey, I want to wake up, I want to create a podcast. And yes, you can get on your phone, put your video up there, have a computer sitting there and basically create a podcast probably within a couple of hours. But I know you very well and it has been a journey. So talk a little bit about how it started from like an equipment standpoint where you started to where you landed. Now, you could tell everybody about the upgrade in your computer, which is not what you wanted to have to do. But,

yeah, yeah, yes. I mean, going back to the first episode of the season, you know, we just talk about the systems, guys. I’m always trying to figure out and solve problems and make it a little bit convenient, a bit easier. So, I mean, the systems that I have in place right now, I mean, obviously the studio kind of rebuilt the home studio, made it more of a system. But, you know, I can kind of work and play all in the same time. But I kind of made my studio into a half gym studio. So it just kind of works right. As far as like the software goes and the hardware is I mean, I’ve definitely got some some upgrades even like the microphones we’re using right now like the headsets just seem to be just a better universal fit for myself as a host. And my guess what I’ve learned is that, you know, lives are the microphones you usually see, like on news reporting the microphones that you can’t really see. And they make the people look a little bit section on the screen. But the issue that I’ve learned with lives is I talk with my hands. So as I’m moving, I’m always bumping and scratching the microphones. And a lot of people that I’m talking to, they’re active and they’re motivated and they’re inspiring and they talk with their hands as well. So scratching that I removed the gloves. And then obviously we did like the studio mics, like the ones that you see on most podcasts and, you know, the ones that are on arms and they’re adjustable and they hang down. And with that, you kind of have the variable people move around. Right. So somebody pulls away from the microphone, the quality gets lower, somebody moves to the left, they sound it. It becomes a little bit more difficult on the production side to clean up the audio and get things a little bit more level. So I was like, you know, how do I solve these problems? Well, headsets, headsets are like the Goldmans. I mean, no matter what I do, no matter where I move, the microphone is always in front of me. I could get up and jump and do jumping jacks right now and my audience will be exactly the same. So that was definitely one of the fixes software-wise. You know, I’m definitely using Zen caster to do like recording posts covered. You know, before cover was I come to the studio, I go to people. But Zen caster Dotcom is a really big, pivotal point when it comes to podcasting because it allows you to kind of send out scheduling recorded on the fly. And also kind of optimizes your audio as well. And it records it locally to their machine and records it locally to my machine. And then it uploads everything to the cloud and automatically drops it into my Google Drive, which then I automatically update my Excel sheets and then I give it to my editors. So using these things from day one, they won. I was juggling and trying to figure things out, but not me. Today is more systematic. I could record a show and pretty much have it edited in a matter of 24 to 48 hours. Really comes down to my editor schedule. Yeah.

Is that actually kind of a good point to interject, you know, as far as timing like we were? This episode halfway through your first season post, don’t want to say post covid because we’re right in the middle COVID actually. And so post this environment where everything is pretty much work from home digital. And a lot of your recent interviews, which will get you in a second, have been via Zoom or some other kind of video calling app. So talk a little bit about that.

How has podcasting changed? Post COVID? I guess

podcasting at one point in time, it was originally designed to be kind of like the extension of radio, but with anything, there’s always extra bells and whistles or podcasting. Really in today’s market, there are some still traditional podcasts that don’t have video. But, you know, obviously moving towards video and just to put the bug out there and we’re going to be moving towards video. I mean, I’ve been recording video since day one. I just chose not to post them because I wanted to focus more on the craft of the audio.But now that I got the audio quality pretty down back, I got the editing pretty down. Back now. OK, now how do I take it up to the next level and keep the same quality? So the videos will be next. So I just ordered a backdrop. We just shot a couple. I mean, I think like the last three or four episodes that are going to air , later on, we shot them live video to Zoom Zoom as OK, it’s not the best for audio, but the goal is, is that if I can get anybody to be centralized and have decent Wi-Fi and at least they look into the camera and talking to the microphone then on editing so we can kind of clean it up the best we can and move forward.

All right. So good point. This has been an awesome first season. You’ve had some guests on there where, you know, I haven’t really been a part of every single interview that you’ve done. So some of them have been surprises for me as well. And no, you’re not supposed to pick favourites because it’s like picking your favourite child. But have there been and one interview, two or three that have been, I would say, the most fun to do.

Wow. The most fun to do. Well, if I’m going backwards. Right. I think Episode 13 was kind of a gem in itself. And that was the one with Mark Griller and I call him The Walls of Fulton County Director of Innovation and just hearing his passion again. My podcast is designed to help small business owners, to help freelancers, to help entrepreneurs build and understand that there are other opportunities and learn the lessons from people that are in the industry doing it right now. But for Mark, Mark is teaching our kids. Yeah, yeah, yeah, yeah. He’s teaching he’s not teaching our kids the fundamentals of the 1930s. Sit in front of a room, listen, follow instruction step by step, step and repeat. He’s more so break some eggs, mix some things in their bake the cake. And that’s the result. The result is the cake is not the steps in. The repeats of baking a cake is more so the end result of making a cake in the science and technology behind what happens in the process of making a cake. So I’m going to say that’s not my best episode of my favourite episode, but it definitely is one of the wonderfull the most memorable ones because he’s on the same path that I’m following, but in a different demographic

might make sense. I’ll interject a little bit and say the one that I will say I anticipated the most was Wade just because how we met Sir Wade. And you can probably go a little bit into that, how we met him. But he truly just kind of to me, I imagined him as that character from the beer commercials, like the most interesting man in the world, because his story is so mind -blowing, like just his lifetime. Yes. He’s an older gentleman, so he’s had the years to accomplish all this. But the things that he’s accomplished during his time here on the Earth versus, you know, the average person have been like just mind-blowing. To me, that was the most like, wow, he did all of that. Oh, he’s responsible for all of that. Like, talk about how you met

oh what you mean. Sir Evans.

Sir Evans. Sorry. Sorry.

Evans Yes, sir. Evans It was kind of on the whim kind of things. I mean, it was more so thanks to you, because I mean, you wanted to to sign up for at the Alpharetta Public Library had like a writing seminar.

Right. A workshop,

something along the lines. And because we’re in that space of publication and helping people write books and publishing their own books, it was cool to check it out. And while we was in there, I mean, it was like maybe I think maybe eight or nine people in there. And it was a very diverse plethora of individuals in that room. And one that kind of stood out to me was Sir Evans and him and I. We exchange contact information and Sting pronounced to follow up. I followed up with them and like within a week or so, maybe two weeks after that, I was at his house. You know, it was kind of being do my due diligence. I brought my equipment with me, kind of sprung it on him like, okay, well, I’m here, you know, let’s just talk about who you are, what you do. And by the way, I have a podcast is recorded and he signed off on it. And the rest is history.

And are you telling me a little bit about your visit in itself is like a freakin Smithsonian museum of all the inventions he’s created and what he’s done for society and everything. So, yeah, I thought that that was really cool.

Yeah. Yeah. I mean, to that point, I mean, it’s the guy he was part of the original team that created the remote. Controls for the TV, he had patents on GPS and for me was more so, he had the insight to realize that the military had the governance over GPS. But in a short period of time, that would open up the general public, you know, moving past them, trying to keep it to themselves, to keep enemies at bay. And the fact that he understood that while he was in the military and he came out and then he created he got the patent. And that’s the thing that blows my mind. He actually got the patent like nobody took him off. Nobody killed him. Nobody, like, made him disappear. He actually physically got the patent and made millions off of it. So it was definitely a great, great, great interview.

What would you say was the guess that kind of made you rethink the narrative and again, offer a little bit of their opinion? Mine was Richard Boukhari, your friend?

Yeah,

I know. Richard, through you. I met Richard through you. And we’ve had, you know, several dozen or so interactions with him. And I understand his personality. He is, you know, an extrovert. He is the center of attention, this and other. But it’s kind of like listening to his episode and then really understanding how disciplined he is really kind of made me think about the things that I do from the moment that I open my eyes. You know, like his day is so coordinated, I guess in a sense, when the most part and I kind of sit there and thought, like, OK, if I incorporated these techniques into my life, how could my life change for the most part? So have there been any of these interviews that have kind of made you rethink your narrative?

I guess when you come and you asked me a question about narrative. Are you thinking about the narrative of my goals and narrative of my life or just a narrative of the podcast

in any one of the three, really?

Well, I think everybody that I have invited on the show I invited would a sense of wanting to change the reason why I had Richard on that show. It’s just for that reason that I’ve known Richard for over 20 years at this point in time. And I’ve seen him accomplish a lot of different things and a lot of different ways and just his achievements and just being able to pick his brain to kind of understand, like behind the scenes, because like I always say on the podcast, you know, somebody takes 20 years and that’s what that’s the perceived value. Right. And it may seem like it happened like overnight success, but what’s really the story behind it? So being that I’ve been in Richard’s life for the past 20 something years, more than half his life at this point. Right. So I’ve kind of seen those changes, seen those evolutions and and who he is now is who he’s always been since high school was crazy. So you got to think about like if somebody asks you about me in high school and who I am now, it’s kind of like it’s like, well, you know what?

Like this is a completely different person for Richard was kind of like, how did you keep that continuity and not get bored with it for that long? In addition to that, I think some other people that I had on the show, Dr. B, I mean, Dr. B is a great testament to someone that was a military veteran like honored military veteran that became like a doctor. That’s like at the pinnacle point of his career. It’s kind of held on a pedestal. And at the same time, he’s still learning and willing to learn every single day. I mean, just from marketing strategy pocket the things that I know second nature and I’m working with him as a consultant. He gets every aspect of what I’m saying and he wants to either adapt what he’s doing or add on to it or and keep building to keep building. I mean, for me, he’s a lifelong learner. No matter what it is, longus is interesting to him. He’s going to continue to keep growing and continue to keep learning.

OK, that makes sense. Definitely. Who would at this point and no one is only halfway through the season. Who are you thinking about bringing back for a second interview?

Wow. I was I’ve even thought about talking, you know, not to pat myself on the back, but just in my lifetime, I’ve collected a pretty large Rolodex of individuals that I have a list of that I would love to have on the show.

Oh, that’s a good point. That was my next question. Who do you want to interview? Who you interested in being

a man without naming names? There’s right off the top of my head, I think about ten, fifteen people like I forgot name names. Right.

So go for it.

I think Sue’s name, she’s like our neighbour. She lives like, you know. Right. But I’ve seen her kind of go from being more of a medical illustrator, medical admin director. She’s a chef. I’m like that. That’s a huge leap.

Yes,

it’s a huge leap. And she’s dedicated to it. She’s passionate about it. So, I mean, definitely her. Loreta Houston is another one meal. We went to school together. I met Trent Zulueta.

Oh,

yeah. And just to see her journey right at one time, she was a graphic designer. Right now she’s a graphic designer. We met when we was in Web development together that she went from web development, started taking random cameras. I remember like a first few pictures that she was posting on Facebook, like pictures inside of her fridge with superheros, pictures of her daughter when her daughter was like a teenager. And now she’s like taking pictures of famous people on the cover of Sports Illustrated. She’s at that point to where, OK, you know what she’s like went from zero to like three hundred. And it didn’t happen overnight. She had a long journey and every single aspect of her journey was creative, but she kept on. Growing and modifying until she found her purpose and the purpose of photography, that’s just a couple to name, like maybe two of them right off the top of my head. But I mean, I have a list. Like every time I see somebody on Facebook, I see them Instagram. I write them down and I’m like, OK, I got to get this person on the show. And keep in mind, like, I haven’t really sent out and haven’t really stalked anybody at this point. And yet, like,

I’m coming this way,

it’s definitely like once I get on it, it’s going to be like I’m going to be like that annoying fly past that. You can’t slide away because it’s not just about the ratings of the show. It’s more so like your stories, man. I mean, you guys have some serious stories that I just want people to hear and understand and learn from them. I think one of my latest episodes that was totally Odey and with him when we were I went to school and he was like an admin. He was one of the first people that hired me as a not necessarily more like a freelancer. And that’s when he was like more into hip hop. And he had like little group guys and they were like, you know, rhyming and stuff like that. I designed the logo. Is this a marketing Newsom album covers for him. But fast forward 20 years later, his daughter Meka.

Mm hmm.

Is like a major superstar on on Instagram. And I end up working on her logo and working, you know, her and her significant others logo and seeing that brand grow to what it is right now. It’s crazy because, I mean, she has like on a million-plus followers. She drops anything and it hits like 20000 active results in like an hour or less. But it came from the legacy of knowing the day and now I’m helping his daughter. So it’s kind of like that legacy that passes on and on and on. So I definitely want to get Nico on the show as well. I mean, she just had a baby like three days ago, so. But I mean, obviously, post when she gets settled back down, I definitely want to get back on the show as well. Just understanding you come from your background. Your dad is doing it. And the fact that I’m in that circle, which you and your dad is going to be great to have them on, you know, counterpart and episodes.

Yeah, I think that’s a really good direction. Two points that you just made were career pivots like you’re going one direction and then you have that direction to help you kind of discover maybe what your passion is. Or maybe that direction takes you to a point where you like, hey, I don’t want to do this anymore. I want to do this. And so you go into corporate America and then now you’re a chef or you go into graphic design, web design, and now all of a sudden you’re a world-famous photographer at this point. And the other point being a legacy. You know, you have Tom DiLeo and you’ve known him for 20 years, 20 plus years or whatever, and you’ve seen his growth and now you’re seeing the growth of his children crazy.

Now is one thing like you’re talking about richer. So they’re no richer from high school to see him grow and expand and do everything he’s doing. But it’s the same thing with Tom DeLay. So to see his daughter that’s in her early 20s, doing the same thing that we were talking about 20 years ago, it just blows my mind that one I’ve been in a game that long, right.

A little silverback.

And two is just the results. Right. Seeing the legacy’s being built right before my eyes is definitely it’s a beautiful thing.

It’s a good point. So I’m going to pivot a little bit and again for the timing of the show. It’s 20/20. We are probably less than two months now, less than three months away from a very big political election. Coming up, very kind of tumultuous time in society. You know, we’re dealing with covid. We’re dealing with an election coming up. And the other side, whatever side you pick, that’s truly up to you for the most part. But you did get a chance to interview a politician during this first half of the season, Alberto, who has like a thirty-year political career. Tell me a little bit about that interview and maybe if you can kind of think of some ways that, you know, he’s been in politics for thirty years and just how the climate is changing. You know, his I, I say the demographic, but now his voters are changing like he’s going through generational voters after 30 years. So talk a little bit about that interview, you know what I mean?

Believe it or not. I mean, when it comes down to politics, everybody always sees it as one side of a coin. Right? It’s either Republican or Democrat. But, you know, All kind of sits off to the side overview in both parties. And he’s an independent, but he understands the system.

Yeah,

he’s been in the game long enough to kind of have the pain points and getting him to get in that seat. I think it’ll be definitely prosperous for for the state of Georgia. But in reality, it kind of opens up to other options outside of the Democrat or the Republican Party.

Yeah.

Now, the reality of the Democrat or Republican Party losing the stronghold that they currently have is going to be, like I always say, it’s going to have to be like aliens are going to come into the planet to kind of really change the scope of that two-sided coin.

Hmm.

I think his viewpoints are definitely solid. I think I didn’t want to make this podcast a political pockets. I mean, is a million political podcast out there. But at any given time, anybody on my show could definitely drop politics. But a reason why I brought him on was one I was working with him during his campaign with two one of his main camp. Focuses are towards small business owners. It’s the kind of help them and guide them and let them understand how politics can work in their favour. For me, that was a really big because a lot of times when you think about business owners is either one or two things you were complaining about taxes, were complaining about the employment laws. It’s always some drama as a business owner or as an entrepreneur, but he understands because he’s a business owner as well. So just having that conversation with him I think will definitely be helpful to anybody to kind of listen to the episode. If you’re going into business and you want to understand what kind of politician really do for you behind the scenes.

All right is a very good point. Like those two worlds time, very, very close together where there are people want to believe it or not. So it was a kind of one of those episodes that I listen to where I learned a lot of things that I haven’t really thought about in the past. And, you know, whether it was kind of that thing. I said, hey, do I vote for him or not vote for him? You know, I wouldn’t say that, but I would say definitely it kind of opened my eyes and change my impression of politicians and their kind of relationship to the business world for the most part. So I thought that was good, changing a little bit. Like I said in the beginning, we’re in covid or not post COVID and pre COVID . How would you say businesses have change post covid or really for you or for the world? Actually, like what has changed about your business, meaning this terrible 360 part? And then what would you say has changed as far as how people do business in the world?

Well, Colvert is one of those things where I look at it kind of like it’s the Great Depression all over again and a different viewpoint, but more so the mental anguish and stress that people but business owners in particular are being faced with. And I think that changes how they do business. And so the point is, is like a lot of people are looking for perfection when in reality it’s there in survival mode and their demands are way more higher than if things were good. It’s kind of like the whole complex of when things are good, things are great, then things kind of slip through the holes. When things are not good, things are not great, that everybody wants all the I’s to be dotted, all the Trees to be crossed. And it’s kind of fun to find equilibrium. Things are going to slip through the gauntlet every once in a while, but it’s more important to look at the results. It’s not about the perfection, it’s about the results. And I think a lot of people lost and they just want perfection and they think perfection is going to cause results in all reality. That’s not true. That’s 100 percent not true. It’s about figuring out the problems and applying solutions to it. So as far as on the 360 sides of things, and I’m very frank about it, like in the past but 60 days my website has been down. I completely took the website down just for like update reasons to kind of rebuild it, to kind of change the brand, because the brand is sort of reinvented and brand about like six times since 2000. And now is at that point to where. OK, now I have to really think about that brand and put it back out there. But work is coming in probably tenfold, right. With the website being down partly, I think is because what I’ve learned in the past few years is not necessarily about marketing your services. It’s about utilizing your services to market yourself. And what that really means is like this podcast, for example, I can go out there and preach about podcast and this will podcast because I do for you. And this is the steps that we take to build a podcast. Or I could just create a podcast that day. And it’s the same thing with, like books I could talk about. We could help you write your books, we help you publish your books, become a number one top seller. Or I could just produce books. And by default, by doing these things, people kind of see what your services are. Oh, you do books now, OK? You do podcasts or you do this, you do that. And so of them acting for your website, they’ll just go to your podcast,

listen and kind of interview in that like.

Yeah, yeah. And I’m really big on systems in the sense that I don’t want to be the bottleneck. Right. If I have to deal with 25 calls and when one hour then I’ll become limited because I’m the only person that’s going to be able to respond to those calls. Or I can get somebody else to answer the calls. But if I have a podcast out there, well, guess what? When they actually send me an email, send me a call. It’s about distinct details. It’s not about can you record a podcast that’s already answered? It’s not about the quality of the podcast that’s already answered. It’s not about how long would it take at all those general questions and actually didn’t like the general bias is really out the window now. They’re looking at, well, he’s done all this, what’s the result and how could it work for me? And now we get into a consultant conversation. We’re not getting into an hourly conversation or how long would it take, how much it costs? None of that really matters is what what’s the results? And I can tell you, since I’ve started a podcast and it’s why I was like, I need to up this up to weekly. And I just wanted to kind of get it rolling is that I’ve probably gotten more leads and referrals to my podcast. Just being out there then. Before, when I was doing marketing or paid marketing,

it makes sense, always kind of an indirect marketing, they’re like, hey, I’m listening to your podcast. He knows how to create a podcast. I want to podcast for my business. He’s written books. I want to write a book one day.

Mm

do you help people write their books and there’s a new client. Yeah. So it completely makes sense. I want to go back a little bit and talk about, you know, how businesses are starting to kind of pivot with this new environment. COVID kids are not going back to school and going to this virtual learning, which is people have their opinions where there’s a good thing or a bad thing. One of your probably closest, oldest friends first episode, tell the Beast what was the optimist, the serial optimist.I think it was OK. But, you know, so when everything started to change, I know for me, she was one of the first people I thought about because I was sitting in the room doing you guys his first podcast and just listening to her story from like she grew up in an entrepreneurial family, you know, so it was kind of like this thing that you’re destined to be. So when things started to change, she was my first thought was, oh, how is she pivoting? How is she doing in this and other ? So I don’t know if you’ve talked to Tao since everything has changed in this and other. But, you know, you guys have very personal conversations, so you don’t have to go into any detail about what you guys talk about. But if you’ve talked to her, how is she changing what she does?

That’s definitely a loaded question and kind of follow up on that. I mean Tao, was my first guest on the show? Because I always feel indebted to tell because I wouldn’t have been where I’m at right now if Tao didn’t give me the extra push, because I was more so at the mentality of, OK, if you want to get rich then or do you want to become wealthy, then you kind of work and you kind of figure things out. And Tao was kind of like, the hell with that shit. Like, What the hell are you talking about? I was disillusioned cause I didn’t come from an entrepreneurial background. I was trying to figure it out. I knew inside of me I was entrepreneurial, but I didn’t know how to do it. So Tao would just kind of like do just do it, just do it, just do it. Just do it. And finally, she kind of slowly groomed me into to where I had to fall off the cliff. And that’s when I was working for a company and everybody got laid off. And at that layoff moment, I was just like, I’m not going back to nobody to go now. So for me, it’s kind of seeing her build to where she is right now. And then covid happened. I can kind of see the waves in her. Like I know her brain is always turning and always processing because we both share that same commonality of DNA no matter what happens if she got shot. OK, how much time do I have before I bleed out my OK, what can I do to transfer the information in my head to make sure I live and make this thing move on? So to kind of see her go through ups and downs currently right now. And I always keep tell her in the personal conversations saying like whatever you’re going through right now is no different than what you’ve been through before. Yeah, the only difference now is that now you’re going to have to overcome it again. But in the moment, that’s going to be kind of difficult because she’s in the belly of the beast right now, much like I was an ability to be. I almost feel like I said I feel indebted to her to be like, OK, look, man, you did it for me back then when I was lost. And right now you’re not lost. Right. Is just clouds in front of you is just fog. But then the wind will blow in, the clouds will pass, and then you have that clear path. You just got to stick on the path. Yeah, makes sense.

If anyone has not listened to the first episode, you should OK, finish this one first and then go back to the first episode and listen to tell story. It is incredible and amazing and a long history and like I say, legacy of entrepreneurship and like you said, moments of belly in the beast , moments of do I go right, do I go left? And in this current environment where hundreds and thousands of entrepreneurs are having that same kind of conversation with themselves in regards to their business, you know, really kind of gives you some perspective on things. So I thought that was I know when I well as favourites, but it was one of my favourites. Definitely.

Yeah. Yeah. And to her credit, since she’s a dad because I mean, she has a storefront and anybody with a storefront kind of really I mean COVID changes the situation. If your storefront does not have a digital preference or a digital way of making money online, then you kind of become very limited. Or if your industry is kind of dependent on being in front of people like, you know, parties, clubs, she’s kind of in that space, but not in that space. So she kind of got hit really hard. But her adaptation has been crazy, her up temptation that and I’m just kind of like, look, just keep going, because seeing her go from selling bean bags to share butter and doing all these different things to get to the point to where she was doing good or tatoos to where she is currently to have a storefront that provides multiple different services. I just think she’s really on the cusp of her next big whatever it’s going to be, she just needs to keep piling through it.

Yeah, definitely. I know when we did the interview with you, you know, since. You may had been a year, but I guess it’s been a few months ago for the most part. One of the things you talked about was systems. And yes, we touched a little bit on that. But you also talked about delegation and your teams. Have your teams changed, grown, expanded? What is your team look like now?

I remember how big my team was then, but I’m about maybe 15 to 20 people just once. I would think maybe it’s grown and scaled and it really comes down to the diversification of our services. And the irony is that everybody I was using for client based services before, I’m trying to rebuild internally, hence why I took down the street with this new website, and I’m focusing more so on the boss Uncaged brand. So with that being said, the next phase of development of boss uncage, the whole survival also taking the verbal education and making it more so tangible education. I’m working on courses now, so course development, working on online membership portals just to get people to get more insight, more information over a period of time for me is only the right progression in the right direction. So having the right team in place obviously has allowed my podcast. Yeah, right. I still have my design and I still have my web developers. I still have my app developers. I still have a variety of different people. The goal is now obviously I’m going to maintain my clients and I’m going to keep growing my clients and then I’m going to start building and building and building Boss Uncaged to where that’s going to be probably my main focus moving forward.

I mean, that was one of my final questions, like what’s next for as a grant? So, you know, the course development and then the books and in the podcast and, you know, see where it kind of goes from there.

So next for me, it’s just looking at this space. And, you know, we’re talking about business strategies. We’re talking about monetization of wealth. The only really way to do that is you have to have things in place that are. Not replaceable, but replenishable, so the best way of looking at that is books, right? I always thought of a book because books is kind of like the gateway drug of choice, right? It’s kind of like to anybody that has written a book before you write a book, it seems extremely difficult. It seems extremely hard. And actually talked about that with Gabe gave from Wringer Consulting Agency. I think it was episode I recorded before. Tangelo data is going to come out after this episode, so stay tuned for that one. And he was just talking about like, you know, how do I do it? Like, you know, he was there when I was writing my first book and it took forever, OK? Took forever and a day to get that first book done. But now it’s like everything is just rolling. So, I mean, minus the first two original books I’ve written, I’m on book four or five at this point right now. And so the goal is for this year, like I’m going to keep on producing content with not just posting on Facebook, not just posting random content, tangible content that says, OK, if you’re reading this, then do this. If you’re feeling inspired by this, then take an action. That’s the only way that inspiration and motivation turns into results is you have to actually take action to get from point A to point B.. I can’t say I want to go upstairs and get me something to drink and think about it. I’ve got to get my ass out the damn chair, go up the stairs, open the fridge, get the drink. And then I still got to open whatever it is, pour it out. You have to do the steps to get the damn results. So that’s the next step. And I’ve cut back on a lot of things. I’ve cut back on like Posten in general. I was just posting like quotes and motivation stuff online, you know, how to systematically rolling and that’s all cool. But I’m like, it needs to be more tangible, it needs to be more effective and needs to have more results. So the next wave of the marketing I’m coming out with is going to be a hundred percent result driven content.

Sounds good and kind of hinting. I know you’ve been dropping little nuggets about the second half of the first season. So can you kind of give everyone a glimpse into I know you’ve already recorded some of the episodes for the second half of the season, but kind of give everybody a little insight into what they’re going to look like. Sounds really exciting.

So, yeah, I mean, the first half was just kind of like me feeling my way and people that are like close to me and people that I’ve worked with in the second half is the same, but a little bit different. Like after this episode, the next episode is going to air is Molano and see Molano Mizzi Milano from Richard.

OK,

before Richard had moved to California and he kind of like passed that torch and me and Molano have been kind of side by side building his marketing and building his brand for a long time. So Milano’s episode is kind of like a Tufo. He’s he’s a really big entrepreneur, multiple businesses. And on one side of the coin, he’s like a model and he does a lot of fashion, you know, and the other side of the coin, he does non-profits and he’s like, you know, Ivy League trained. So it’s just kind of like his. Ah, yeah. Left brain is right brain, right? Yeah. They’re working in sync. And then after that is great Caesar, great Caesar duties, industry legend. And when I tell you that Greg has done some things in the marketing industry, like anybody that knows marketing, if you say , Greg Caesar, they’re going to be like Greg Caesar, Greg Caesar, like Gracie’s a great Caesar and it’s kind of I will saving like the second half of the season for like these people not to say that they’re better or worse than the first half of first first guest that I had. Great. Caesar is a guy that’s obviously in multimillions, right. He’s moved products, digital products through Amazon, and he’s moved things to where his circle of people are all multimillionaires. But he’s so humble You could meet him on the street and you wouldn’t know what his worth is and you could have a complete conversation with him. He’ll give you insight and give you Jules in the next. You know, if you take action on it, you’ll get results. So that’s the episode after that then. Emmi, which is my podcast editor. Oh, yeah. So to him in the mix, which is kind of like he’s done a great job editing. Right. But the beauty of it is I wanted that episode to probably be shot in more of a light on what outsourcing really looks like. So Emmies in West Africa. Yeah, he’s about six to eight hours ahead of six hours ahead of me right now. But when he edits a podcast, I had a conversation with him before, like which is crazy. This is this his work ethic? It’s like he would send me a message and be like, OK, I need an extra hour. I’m going to make the deadline, but power’s out. I got to get gas for the generator,

you know, light work.

Yeah. Yeah. And then was another time that he would just like. Yeah. That it’ll be done by Sunday or whatever. Just, just give me 24 hours to recover from malaria.

Wiped clean a cold not. No.

Yeah. He does like to miss deadlines. His attention to detail is phenomenal and he knows what he’s doing. So I mean it’s like I had to put him on a show. It was just kind of like, dude, like he’s an entrepreneur himself. You know, obviously he does multiple different podcasts, not just mine, but he’s been doing podcasts, editing for like years now. So I was like, dude, I got to have you on the show.

Yeah, this is great. And, you know, we talk about your teams and your teams all over the world, and he is a member of your. So, yeah, I think it would be a great episode.

Yes, ajar, so ajar is this guy that created some software. He’s a software guy on the front end. But on the back end, he’s more of like an equity investment guy. Right. So he’s based out of New York and he created this application called Woofy, which is an automation system for posting. And I’ve used it. I mean, you probably see my posts and they’re all coming from a system that allows me to put in an Excel spreadsheet with a hundred a thousand three thousand images and content, and it’ll post it on a particular schedule. This guy is a monster because the conversation that we had, he was like he he started with less than 2000 books, started the software. He was on TV shows raising equity. He’s on like a second or third equity raise and he’s growing this monster of a company that potentially will probably get bought. He’s on that track to get purchased. He’s adding features. He’s adding things. I mean, we talked about Tick-Tock. He’s added tick tock. You know, you have to think about tick tock. It’s kind of one of those things like how to help you automate tock the way he has that building. So, I mean, he’s definitely gonna be another good one after that is going to be Jessica. And I’ve been trying to get Jessica since I got time.

Exactly. It’s been a long time. Yeah.

So, I mean, I think it was kind of her biting her nails a little bit. And I had to get to like Episode 12 for her to realize is not going to be that bad. Right.

She’s great at what she does. She’s a great real estate agent. Right.

And she’s been moving products and she’s based out of Savannah for me, is kind of seeing her grow as well, because I remember she used to live in Kennesaw and then she moved to Savannah and then she became a real estate agent. And all this happened like in the last ten years, ten, maybe fifteen years max. So to kind of see her go from figuring it out, trying to figure it out to where now she has systems in place and is working. And I think even on the episode she was talking to, I think she sold, like, I think active revenue of like a million dollars and like two or three years or whatever it was. It was kind of like, dude, like that’s pretty major considering like less than ten, fifteen years ago, you weren’t even in real estate. Right. Right after that is Dominic and Dom and I go back. I think he’s probably the oldest connection I’ve had on the show so far. Him and I go back to middle school.

Oh,

yeah. But Dom is it’s always been a monster, right? I call him Dom Aflex for sure. Right.

Your nicknames for people I’m concerned about mine is every day.I think it’s just

Dom is a monster man. This guy I’ve been watching Dom for like the past ten, fifteen years and I’ve been doing Masari 360 thing. And he originally started off doing like landscaping and then he realized do landscaping. There was an opportunity for him to get not corporate clients, not general business clients, but government contracts. So he kind of grew his business to like I think he said, like one of the top three in the nation.

Wow.

Then he sold it.

Oh, OK.

So now he does wholesaling think about his track record. Right. He came out of nowhere, figured it out, but a company sold it and now he’s on to whole selling. And I think they’re averaging like, you know, five point something million dollars annually right now per month. They’re selling like one hundred units, which is just crazy. Right. When you think about it, in the last 60 days, how many units did you move?

Exactly.

So it’s a testament to going to that looking at that history of knowing him since middle school and and his wife as well to his wife went to middle school with us. Oh, that’s great. So it’s just kind of like this crazy thing is she works in office with him. So I think that the story that he tells is just definitely a great one to kind of see how once you figure things out, things just work. Even at the five million mark, he’s kind of complex. Wasn’t exactly timely.

Yeah.

When he hits ten million people, it wasn’t fifty million that there’s no stopping him. Really. Right after that is Gabe. Gabe from Ringer and Gabe and I worked maybe like like I said earlier during my first book, which was like I don’t remember the date four years ago, three years ago and whatever

it was four years ago.

Yeah, it is a blur at this point in time. So we just kind of just touching bases with him. And that episode was really important because there’s highs and lows and everyone’s career. And we kind of talked about like we’re Ringa was at his peak and things that he could have done differently because he’s moved on from Ringer,

OK,

at this point. So it was just kind of like getting the inside to understand, like the difference between success and failure is a thin thing. And even if you fail their success in that failure, because at least now you know that this didn’t work and you learn from that lesson and you move on to the next thing. So through that failure, he has achieved different things.He’s moved into a whole nother spectrum of work that he never would have had access to if that failure didn’t happen. So and that’s why I really wanted him on the show, because we talk about all these successes. What where is the failures and where’s the recovering from failures? Because that’s part of the suspect’s journey, is that you’re going to have to get stepped on. Things are going to have to be broken. You’re going to have to mend them, fix them. And I think Gabe has done a phenomenal job of that. And then the last one that I’ve recorded at this point time was Tunnel Day, which we talked about earlier. And, you know, just his legacy of becoming a financial advisor and. The irony was when I was in studying for my series six, he had just completed his series seven, OK, so it was just like these commonalities throughout the year that we’ve always been on the same space in different directions.

I don’t know if you are listening out there are as excited as I am to hear the second half of the first season. The fact that we are at this point, I would say, is kind of a great testament to the hard work that you’ve done in order to kind of get this message out there. It’s really good for entrepreneurs, current aspiring entrepreneurs to sit and listen to these interviews. And so, yeah, that’s kind of all the questions that I had. I’m excited you’re halfway through excited about the second half. I’m excited about season two three for each state and where S.A Great Is going and where Boss Uncaged is going to be going. Yeah, it’s going to be wild.

Like any other episode that I’ve been doing, people have realized I flipped the microphone and like,

oh

I always get the microphone to the person that’s being interviewed to give them opportunity to ask me questions. So I got a couple of questions for you .

no

But what’s your honest opinion of living with somebody that is always on?

OK, I would say two years ago and not that we’ve been living together for two years ago a year and some change maybe, but you have to learn to adapt in order to I guess you could say, survive for the most part. So in the beginning, you’re always on always 24 hours a day. Even when you sleep, your brain is on. So, you know, maybe in the beginning it was frustrating. But like, how do you not turn off? How do you not stop? How do you zone out? For the most part, I think I would ask those questions like and it wouldn’t be that you were zoning out. You were just in your head thinking about something else. You weren’t off for the most part, but now, you know, two years plus into living with somebody who is always on, I would say you just kind of learn to adapt. Like I know how you work. I know how you were. I know your morning routine and I know what happens throughout your day. I probably know more now that now I’m in this work from home environment, which before it was like I will leave the house. I wouldn’t know what you would do all day long. And I come home, we dinner, and then we would kind of be together for the most part. So I don’t think is difficult in any kind of way. I just think that it requires adjustment from both parties where when my day ends at five o’clock, my brain has to turn off for an hour or two, do something else, do something completely meaningless, play a little stupid video game on my phone before I can switch into the next work, which is usually something, you know, that I’m working on afterwards. I have to take those breaks in order to be able to pick up and do the next thing. You on the other hand, you go from one thing, one thing, one thing, one thing to another, and that’s not a bad thing.

So, OK, so what’s your general viewpoint of the podcast? Anything that you like to see me add or change or modify or tweak?

Nothing. I wouldn’t change anything at this point. You know, I’m very opinionated. I would say, oh, well, honey, you need to this. But no, I wouldn’t change anything at this point. I think the interviews you’ve had up until this point have been really insightful. And I like I said, I haven’t been a part of every single interview. So sometimes when it drops, I’m hearing it for the first time and it’s like, wow, when did you do that interview? Number one? But then number two, I didn’t know that about this person. I’ve met this person. I’ve been around this person. And I never knew that they went through this or they had this opportunity or they had this failure and they came back. So that’s been the exciting part for me, is being able to be just a listener, you know, because I listen to a lot of podcasts and as they’re going through, you know, the cycling on my phone and then I get to Boston KS and I’m like, I don’t remember him doing this interview. This is like brand new. So I wouldn’t change anything at this point. I’m, like, excited about what the second half of the season is going to look like and what those interviews are going to look like. And I’ve even actually enjoyed staying away from it just so I can have the surprise of what it’s going to be. So I go, oh, if anything, I would say, tell everybody, leave reviews, we need reviews. So Leave reviews So.

yeah. Yeah, I think that just comes with the nature of the beast. Right. And it’s kind of like book reviews. Right. So if you have one review then potentially I like 100 sales is said.

Exactly is the math is the numbers leave reviews people. Leave review

Yeah. Yeah. I would definitely advise you guys to leave reviews, send emails and ask questions. I think that’s the biggest thing. Right. So I mean, I think I have my general set of questions and they cover a gamut of different personalities and different information that any entrepreneur would find useful and even, you know, comical. I mean, I remember Shane’s episode was definitely probably one of the most controversial.

Oh, my God. I remember he said we’re going to have to put an explicit on like I heard it. And then I said, we’re going to have to put the little E on this one. Yeah, it’s intense, but it was a great. Episode and has so many great like nuggets of information, but if you’re uncomfortable with the curse word or yeah, his meeting he would like to have with his person dead or alive. That’s like my favorite actors on the planet. It definitely was like, oh, my, oh, my. So but it was a great episode.

So, yeah, he definitely had me rolling. So, yeah. So powerful power. I just think if reviews or questions would definitely be helpful. I mean obviously I have a formula, but it doesn’t mean I’m not willing to change the formula if it can add more value to the show. So just keep that in mind. Is it the community driven thing? It’s not just S.A. Grant show,

exactly like leave reviews, leave feedback, shoot an email some you guys have his phone numbers, send a text message and say, hey, next time, can you do this? Say this. Hey, have you thought about interviewing this person? Like you said, this is not, you know, just a one person show for the most part, like you have a village, you know, let’s hear from.

Yeah, definitely. And to her point, if you have anybody that falls into the category of being a successful business owner, they don’t have to be a millionaire. Right. They just had to be on that progressive climb. Someone that falls into you’ve heard some of the episodes, somebody falls into the program of they don’t sleep right. And they’re always on or they’re always thinking about how to progress and how to hustle, how to move forward. And there’s a million people like that. Everybody that’s listen to his podcast. If it’s not you, somebody that you notice. Definitely. And hence why you’re listening to this podcast, definitely send me an email, send an email, and let’s make that connection. I would love to interview him.

That’s good. Great. Smart off the hook now. Question. Yes,

yes. No question. So that’s the end of the recap episode of Boss Uncage. We’re halfway through the first season and I look forward to seeing these other episodes are coming out very soon, very shortly. And let me know your thoughts on possibly changing the format from going to bi-weekly to weekly. I genuinely want to kind of hear if you guys want to hear it more often, then I’ll make it happen over and out a group. Thanks for tuning in to another episode of Boss Uncaged. I hope you got some helpful insight and clarity to the diverse approach on your journey to becoming a trailblazer at this podcast. Helped you please email me about it, submit additional questions. You would love to hear me ask our guests and or drop me your thoughts and ask S.A. Grant dotcom post comments, share hit subscribe. And remember, to become a boss Uncaged, you have to release your inner peace S.A. Grant signing off.

Listeners of BOSS Uncaged are invited to download a free copy of our host S.A. Grant’s insightful book, Become an Uncaged Trailblazer. Learn how to release your primal success in fifteen minutes a day. Download now at www.Sagrant.com/bossuncaged.

Host Of Boss Uncaged: S. A. Grant With Co-Host Alex G. – S1E15 (#15)2021-02-19T13:12:48+00:00

Realtor At Keller Williams Realty: Jessica Arledge – S2E6 (#34)

Also Available On

mysuccessex-S. A. Grant
mysuccessex-S. A. Grant
mysuccessex-S. A. Grant

Boss Uncaged Podcast Overview

“Just put your head down and keep trying to not be afraid to ask questions and learn from those who went first. I mean, so much of my business was honestly built on mirroring and pestering other people that I saw were successful. When I had questions, I picked about five real estate agents that I knew were doing a good job and smart and really driving their business and would just kind of rotate through who I call with questions. It’s kind of like the whole learned to crawl before you can walk. I needed to learn what other people were doing before I felt comfortable saying this is what I’m going to do differently.”

In Season 2, Episode 6 of the Boss Uncaged Podcast, S.A. Grant kicks off his Real Estate Month by interviewing Jessica Arledge of The Arledge Team at Keller Williams. Through this interview, S.A. uncovers how a wife/mom with a Master’s degree in Creative Writing, a background in Marketing, and experience in real estate education, became an award-winning real estate agent.

“One of the great things about real estate is that you really are your own driver as far as your success goes. I have great support from my brokerage, but you’re also given a lot of freedom to figure out what works, what doesn’t, and how to drive your business. So I felt like my opportunity was actually greater, when I weighed it all out, by doing something kind of independently.”

With a goal to empower her clients to make smart home buying or selling decisions that protect their long term goals and investments, Jessica has built a team of industry experts to make sure her clients have access to all the necessary resources required for home buying or selling. Beyond direct buying and selling, Jessica has a passion for education. As a real estate educator, she consistently encourages her teammates to strive to be the best at what they do. With this encouragement, many of her former assistants and colleagues have received their real estate licenses and lead highly successful careers.

Other golden nuggets from this episode:

  • Trust makes a difference in the success of your company
  • You’re only as good as the people you have in your corner
  • The importance of higher help early and its effects on your bottom line
  • Work-Life Balance – Never missing the important moments
  • And so much more!

Want more details on how to contact Jessica? Check out the links below!

Jessica Arledge
Office: 912-748-4600
Website: thearledgeteam.com
Facebook: facebook.com/JessicaSellsSavannah/
Instagram: instagram.com/thearledgeteam/

THANK YOU FOR LISTENING!

Want more details on Trendset Clothing? Check out the link below!

Instagram: https://www.instagram.com/trendsetclothing/

Just speak to your Alexa enabled device and say, ”Alexa Open Boss Uncaged.”

Also available on Apple Podcast, Spotify, iHeart Radio, Amazon, Google podcast, and many other popular podcasts apps.

#SAGrant #inspirationalquotes #motivationalquotes #Quote #Success #BossUp #BossUncaged #Marketing #Design #podcast #Business #talkradio #hustle #selfemployed #smallbusiness #entrepreneurs #successmindset #bookclub

Remember to hit subscribe so you will get instant updates. Leave us a review, we would love to get your input on the show.

PRE ORDER The NEW Podcast Book: Boss Uncaged: Learn How-To Become An UNCAGED TRAILBLAZER Through 25 Inspiring Stories From Successful Entrepreneurs: Season 1
http://go.sagrant.com/links/bossbookv1
Follow S.A. GRANT on IG: @sagrant360
Are we Facebook friends yet? Check out facebook.com/SAGrant360 for the latest Boss Uncaged updates.
Looking for the latest books by S.A. Grant? Visit sagrant.com/books
Also join The Boss Uncaged Book Club, It’s a book club for entrepreneurs. bookclub.bossuncaged.com
Dress like a BOSS!! Visit store.bossuncaged.com to grab the latest in Boss Uncage Gear & Accessories!
Because we want to hear from you and would love your feedback, leave us a message 762.233.BOSS

Boss Uncaged Podcast Transcript

S2E06 – Jessica Aldridge – powered by Happy Scribe

It’s going to run. All right, so we are live. That is good. All right. One second. So you heard a couple of episodes I’m just going to start off with afterwards, I’ll record something kind of an introduction for you.

OK,

so when the show actually starts, which will be now, I’ll just be like, hey, Jess, welcome to the show.

Hi, how are you doing?

I’m doing good. And yourself

Good.

I mean, how long we’ve known each other for, like, seems like 20 years, 15 years somewhere

Probably. Yeah, well before babies.

So who do you give our audience a little insight into who you are?

OK, that seems like a very large question. You said fluff.

This is fluff. This is the beginning. This is kind of set in the playground of, like, who is jess, like, start with your name.

Well, let’s see, Jessica Arledge, I am a real estate agent with the Arledge team at Keller Williams Realty. Been doing it a little over 10 years. Um, I am a mom and a wife and. Of course, like most working parents. Always looking to find the balance of the two.

Mm. Oh, great, great, great. So, I mean, do you say you’re into real estate? I mean, you’re not just a real estate agent, right? I mean, you do multiple other things. So when I first met you, I think you were talking about possibly you were a writer as well. Yes.

Yes. Actually, I have an English degree from Florida State and then a master’s in creative writing from Kennesaw State. And, um, I like writing songs, writing children’s books, um, and I just find it to be a great outlet.

So, I mean, there’s a big difference between a real estate and writing. How did you get into real estate?

Um, it is. And it’s not honestly, because I well, I got into real estate because I had been teaching continuing education classes for a home inspection company in metro Atlanta that was actually part of a Fortune five hundred group. So I was doing all of their marketing and our main client was, you know, the real estate industry, real estate agents. So we set up a real estate school and I started writing and teaching classes for real estate agents. Um, so then when we moved, um, uh, after really after the downturn, the last kind of major recession hit, um, we went from a situation where my salary was cut in half overnight. And a week later, my husband was being told the company he worked for was closing. So we went from being just fine to going, oh, wow. OK, what now? He found a job in the Savannah area and we moved here and I had to figure out what I was going to do with a background in marketing and what I had learned of homes and real estate seems like a natural fit.

Yes, that’s definitely interesting, so. So it sounds like you were essentially developing courses, usually, right, in skills to develop the courses for in real estate. And then through that, what was the Eureka moment to say? OK, I’m doing all this teaching people on real estate side, I want to become a real estate agent. How did that pan out?

Honestly, some of it panned out because as I was applying for jobs in this area, when I was looking at what the opportunity was there, um, I started to realize I could probably create more opportunity for myself if I found something that was more independent. And one of the great things about real estate is that you really are your own driver as far as your success goes. I have great support from my brokerage, but you’re also given a lot of freedom to figure out what works, what doesn’t and how to drive your business. So I felt like my opportunity was actually greater when I waited all out by doing something kind of independently

got it passed. Once I do, you could be past that washing machine. Yeah,

so this none of this is going to be on the thing you write

this morning.

Yeah, so he of course, basically she just mentioned three things she does and he said the balance between the two. I see. And I don’t got to balance being a wife. I love you. Uh. Kenesaw, yepp. For now, I got writing, I got English from Florida State and creative writing is my master’s. It’s professional riding with an.

All right, Emmy, we’re rolling again, so that last couple of minutes, you can kind of just edit that out. Appreciate it. All right. So just roll them back into something. You got into real estate. The point of when you realize that, OK, you probably weren’t going to make enough money in another field, you transition into real estate. How did that work out?

Um, you know, the first year was tough, the first year. I was working 50, 60 hours a week, and, you know, you only get paid in real estate with something Close’s so laying groundwork is a lot of it. And I was very fortunate in the fact that my husband had a full-time job. Um. But. At the end of the first year, after working 60 hours a week in banking, somewhere around eight thousand dollars from all of after all of my expenses, we kind of looked at each other and I said, OK, are we are we going round two? But enough had been laid out and there was enough opportunity that was, um, already under contract and getting ready to happen that we kind of went, yep, let’s go for it. And I would say my business more than doubled. Well, more than doubled and then just continued to grow very, very quickly. So, um,

So you think that growth was potentially like your your personality? Because, I mean, you’re very happy person, you know, like you choose happiness. You think that that was a part of your success?

Well, I think sometimes people just feeling like they can actually trust you makes a huge difference and that you really are someone is going to put their best interests first, because sometimes people look at real estate agents like used car salesmen, and they’re just waiting for you to be able to take advantage of them. And I’m sure that absolutely is out there. But there are also lots of people who are not like that. And, um. Sometimes just seeing that someone is also excited about what they’re doing and actually listens to on and is actually trying to help them achieve their goals and not trying to force something on them. Really puts people at ease and it really helps and they do recommend you to their friends afterwards. So, yeah, I think being positive but kind of being positive about what they’ve got going on even more than what you’ve got going on, um, makes a big difference.

Got it. So, I mean, how is the business structured? You’re saying you’re you’re I guess you’re under the umbrella of a broker-dealer. And I guess most people don’t even understand like the logistics behind the scenes. I mean, are you your own independent LLC or are you an escort C Corp or you just you know, how does that work?

So you you can have your own LLC. But right now I’m, I’m a ten ninety-nine employee. Um, I am under the umbrella of Keller Williams. I also have the Urlich team. So I have another agent, Andrea Gaines on my team who is fabulous. Um and she worked for me as an assistant for a year and was just so good and so smart and um ethical and hard working that about six months in I was pushing her to get her license, um, because I just knew how well she’d do and it was something that she had expressed interest in and she’s really taken off. She’s doing amazing and then samey, samey Taurus, my full-time assistant, you know, and she is a full-time employee of mine and she’s also a licensed agent, but did it for a while and realized she really preferred being behind the scenes. And I couldn’t be happier with that choice of hers because she’s really smart and wonderful. And, you know, you’re only as good as the people you have in your corner. So, um, so we are our own little team under Keller Williams and our broker provides training and is always available when I need help with something. But it’s not like reporting to a boss every day.

So we always hear about the 20 years it takes somebody to achieve a level of success that they’re essentially proud of. How long did it take you to get to where you are?

Um. Well, I mean. I would say 10 and a half years only because I feel like I grow a little more every year. So the goal is not to plateau. Um, there have certainly been times that we have and if I see us plateauing, then I have to take a step back and try and figure out why and how to reach that next level. Um, you know, I hope that there’s never a point where I can say, um. Um, you know, we’re we’re done learning and growing, even if it’s not growing in terms of size, even if it’s not growing in terms of revenue, even if it’s just branching out and finding other ways to do our business better. Because if you don’t stay relevant, um. This is a quickly moving industry, and if you don’t stay on top of it, then you will fall behind.

Yeah, it kind of blows my mind because I think the general stereotype is that real estate is real estate. So, like, I think we had a conversation just yesterday and I was just asking you all these like business questions about commercial, about going wide, going vertical. And you kind of was like, I have a person for that. You specialize more so in residential and not necessarily in commercial. And then here you say it was like it kind of dawned on me that like, well, obviously there’s this niche, this niche markets, even in real estate. Right. So. So what’s your niche in real estate?

Um, you know, I’d say the meat and potatoes of our, um. Of our particular real estate team is, um, you know, residential real estate, we, um. Most of our clients in this area are buying somewhere between. I would say, um, you know, the mid ones up into to about the mid fours. That’s not to say that we don’t have clients buying thirty-thousand dollar homes and clients buying two million dollar homes. But in this particular market, most people are looking somewhere between one-fifty and four. So that’s kind of your daily grind. Um, but you do you get to know your market. You get to know your market well, you get to know, um, you know, which neighbourhoods don’t have homeowners associations, which neighbourhoods are more strict, which neighbourhood someone can, um. Paint their house pink and keep an RV in the front yard, if that’s what they want, you know, um, so that you can help people find what they’re looking for, because sometimes friends will call and ask me questions about their house in New York. I can’t I can’t help them with that. But I can find them the right person to help them with that. Uh.

So next up is considering that, you know, from a writing background. Believe it or not, you would on course development, you went into real estate and real estate seems to be your bread and butter today. What’s one thing that you would have done differently to get to where you are a lot faster if you could do it all over again?

I waited too long to hire an assistant. Um, um, I feel like leverage is a really important tool. And, um, I was so worried about spending the extra money in the beginning. Um. Because it was scary not only from a standpoint of spending the money, but also being responsible for someone else’s living was a little terrifying to me because I felt like, OK, now it’s not just on me to make sure I can help support my family, but I have to be able to support someone else as well. Um, and I didn’t take that lightly and I didn’t want to do it if I felt like I wouldn’t be able to deliver on what I promised to them. Um, but when I finally did it, what I found was I actually made more money that year than I had ever made before after the salary was paid. Um, and I’m still friends with my first assistant who ended up getting her own real estate license down the road. And now every time I see her, I’m like, man, I should have paid you more. I don’t I mean, I was so worried about it that I really underpaid her and. She’s a great person, we’re still, um, we’re still friends today, and she’s doing quite well in her real estate career and we talk from time to time about it. Um, but, yeah, I wish I’d done it faster. I wish that I’d pulled that trigger faster.

Yeah, it’s funny you say that. I mean, I think every business owner goes through that Eureka moment sooner or later. It kind of hit me as well, too. It’s kind of like potentially for every P.A. or virtual assistant that I have, I could potentially do double or triple the work at hand. So it gives me opportunity to, from a business standpoint, look at scaling, look from a high-level view and leave those individuals working on the micro things and step up step and repeat you infinitely scale as long as you have the work to fill in those seats.

Absolutely. Absolutely. And it’s really important that, um. Well, in this case, Sami, who is my current assistant, um, understands how valuable she is and that I make sure that I show that through how she’s treated as well and and paid and benefit, um, benefits not in terms of health benefits, but in terms of, um, you know, added value that we can deliver on. Um. Because she is also the face of the company and she’s talking to my clients on a regular basis and she makes them feel is every bit as important as how they feel when they deal with me.

So, I mean, I guess this is one of those questions that I usually have the opportunity to ask, since you’re dealing with people that have real estate licenses as long side with you. Is that an opportunity for them to kind of take your clients and run away or do you have non-competes in there? Like, I mean, obviously trust, but how do you safeguard your livelihood?

Um, so basically when they come in, my clients are actually Keller Williams clients. They actually belong to the brokerage. And likewise, when someone on my team is given a lead by me, they are a um, they are a client of the Urlich team. And, um, because of my relationship with my broker, they also safeguard that. Now, that said. At some point, as much as you put infrastructure in place to safeguard against that, is there still potential for it? Sure, absolutely. So you really still have to have a very strong relationship with anyone that you’re going to bring in to your team and have a level of trust there. And, um, I’m very, very fortunate to have a team that I just I would not lose one night’s sleepover that with the people that I have on my team.

I mean, that’s a pretty rare thing. I mean, finding good people that know what they’re doing, that are trustworthy are like a needle in a haystack.

Yes. Yes, it’s true. And that’s one of the reasons that, you know, there are a lot of arguments for building a team where you build and you bring in as many people as possible as fast as possible, because truthfully, the way our. The way our structure works, you make money off of every transaction they do, there’s hypothetically nothing to lose by just bringing in as many people as possible. But when those people are out there representing you. Um, and you don’t know how they’re conducting their business, there is not a world in which I am comfortable with that. So for me, having a small team that I don’t have to worry about is a much better place for me to be. So I get to sleep.

The illustration of that, that really like when I make this next statement, it’ll be very visually clear for somebody to understand how scaling can go wrong. Right. Everybody is familiar with building or playing Jenga. Right. The wooden blocks. So the blocks start off very solid. But if you were to put a time on it and you only have five seconds to remove a piece and everybody, four people are playing, those pieces are going to be all over the place very quickly. But if you are organized and you have time to slowly pull out, slowly move the piece on top, if you need to make the base wider, you have opportunity to do that, to make it a lot stronger and scale, scale, scale. But unfortunately, a lot of people are like you saying they just want to scale overnight without the foundation being solid.

Right. Right. And it was really important to me with getting started to make sure that, um, I can support the people on my team also, that they are going to be successful. Um, and. That way, um, well, for one, they stay, you know, honestly, um, which allows me to take the next step and feel comfortable with it.

Got it. So do you come from an entrepreneurial background, like your your dad, your mom, uncles, aunts, anybody in your family had, like the entrepreneurial hustle?

Kind of. My father is an attorney and yes, absolutely. He was part of a team. Um. And, um. You know, my parents had a lot of tolerance for a lot of things, but lazy was not OK. You did not say that you were bored around my parents. Um, you say you’re bored, you end up with a broom in your hands, a vacuum cleaner. That is the last thing you wanted coming out of your mouth. You would go outside, you would find something. Always look busy. Um. But, um, and then my mother owned her own photo studio, but, um. Her drive was there. Her talent was there, but, oh, my gosh, she gave everything away. She has such a big heart and they didn’t actually need it to pay the bills at that point. So, um, I would say the creativity and, um, talent and drive and all of that was there, but then someone would come in and say, oh, I love all the pictures so much, but I just don’t have quite enough money and shit to just take them all.

I mean, there’s positives and negatives to that.

Yes. She close that business down but made a lot of good friends.

Nice. Do you think, coming from an entrepreneurial family. Do you think that was part of the reason why you’re successful to about.

Absolutely, and I think part of what I got to watch was not just the success that my dad really built a very, very successful business, um, but I also got to see how much his, um, a legal secretary, Donna, was a driver in that business and how he recognized that and recognized that the people he surrounded himself with were every bit as important as what he did, um, day to day. And he would always say when he took his cases, he’d always say, don’t charge the max, don’t charge the maximum. The way you treat people is going to have more to do with your success than trying to nickel and dime people or trying to pinch a penny and, um, not appreciating the people who work with you. Um. And I think that that had a huge influence on how we put together this business model.

Yeah, I mean, it’s always good to have the forefather’s that have the insight, then you kind of pick up little tips and tricks of the trade on the way. So how do you juggle your work life and your family life?

It’s a constant battle. It’s a constant battle. Um, and I think that in. You know, in this industry, it’s not a nine to five job, um, there are many nights that I’m on the computer until 11 o’clock at night, you know, and start at 6:00 a.m., um, there comes a point where you realize that it’s OK to put the phone on silent and say, I’m going to watch my kids play. You know, I’m going to I’m going to watch my kid’s soccer game, um, and just put it away for a little while and be in that moment and then immediately listen to the messages, you know, make sure nothing has to be responded to immediately. Um. But, um, you know, there are times that you feel like you’re not doing either very well, and then there are times that you feel like you’ve got it all worked out. Um, and I think, um, it’s just a constant, constant thing that has to be taken out and looked at. Um. And, um. I’m just really grateful to be at a point in my career that I can ignore the phone for a couple hours, but I don’t know that I’ll ever be at a point where I could ignore it for a day. And thankfully, my kid gets that. And knows that I will always be there for his important moments.

Yeah, definitely, definitely important. What are your your morning routines, morning habits?

Huh? Uh, well. We’re in a new world right now, so our morning routine has become less of a routine than it used to be. Um, but normally, you know, the dogs wake me up by jumping on my head. So I get the dogs up. I make coffee before I get the child up because we’re both happier that way. Um, and then I wake my son up and he starts getting himself ready for school and I’ll come down and get on my computer and start planning out my day. Um. And then when he goes to school, um, once upon a time, I would go to the gym, now I mainly snuggle with the dog because I’m not ready, not ready for the gym yet, which is showing, unfortunately. But, um. I feel like just kind of getting my bearings first thing in the morning is very important, um, and kind of trying to do the same thing with my son. Just going over. OK, what have you got going on today? What’s the game plan and making sure we’re on the same page.

Got you. Yeah, I’m surprised you didn’t bring up I mean, the talking drug of choice in the morning is coffee.

Oh yeah. I mean, um. It’s funny, my family will not let me run out of coffee of coffee is running low, everybody make sure Mama’s got coffee. They know. It’s not good for anybody. I don’t have my coffee.

Uh, so that’s definitely crazy. I mean, it’s the longer the longer I do the show, the more and more I realize, like three out of four people. All start the day off. With that cup of coffee, no matter what time I had one guy on here, Molano, his episode is pretty much a really golden gem in itself. He wakes up at three o’clock in the morning.

Wow.

Every morning.

Wow.

And then we had Dr. B on here and, you know, he’s always on call, so he’s not particularly sleeping a full shift. He’s always three hours here, two hours there. But in between those jumps and those gaps, there’s always been coffee in between it. So definitely interesting. Uh uh. How does your days usually get?

Um. Well, I try to read for a little bit before I go to bed, because often I’m on the computer until very late, um, so I need some kind of transition, um, in order to fall asleep, in order to stop playing everything out, that needs to happen the next day or everything that happened within the day. So I will usually take a book and sit down and try and read and I usually make it about three pages before collapsing. But, um, I have to have some kind of break between, um. Uh, going from work and, um, you know, whatever is going on in our family life to sleep. Um, and I used to really like reading very heavy. Books, but now in the chaos of everything, I’m like, let me solve the world’s problems and three hundred pages and go to bed and I’m at peace with that.

So are you more of a non-fiction fiction reader or most of the books you read

non-fiction I read all of the Michael Connelly stuff, Lincoln Lawyer, Lawyer and all the Bosch books and Grisham and. I just finished where the Crawdad Singh, which was a good one, um. But, um. Yes, so fiction, did I say non-fiction or fiction fiction? I like some historical fiction where it’s driven by facts, but it’s all. Put in settings where you have characters and you can get into their minds in a way that you never really can otherwise, because some of that you have to invent. Um. To keep a story flowing, you can’t actually know what someone thought and every second in the eighteen hundreds.

Yeah, I mean, the more and more I get into publications, the more and more I realize and I see why fiction is always going to be a top seller. I mean, not kind of helps you get to where you’re going, but the fiction side of it kind of lets you detach. Yes. And there’s a borderline between the two, which is like the memoirs, like the stories of someone’s life. That’s kind of like you could relate to it. But some of it is so far fetched and so astronomical. It is like the wow, it’s kind of like fantasy, but it actually happened.

Yeah.

So what do you see yourself in yourself and your business in 20 years?

Um, well, what I would like to do is continue to grow but grow methodically. Um, I’m working on my broker’s license now so that we can open a property management division. Um, yeah, I like the idea of being able to be versatile in what we do. And as markets change, people’s needs change. Um, and, um, I would like to grow my team, but. Not, um. You know, I’m not looking to have a team of 50 people, um, so still a small, manageable team, but I’d love to grow it to the point that, um. If I did take a weekend off. That was a real realistic thing, um, where it could kind of self maintain and I wouldn’t have to worry about, um. That being a problem,

your thought about probably partnering up with another agent,

um, you know, I’m a very, um, so you wouldn’t think it. Um, when you know me personally, but I’m a little too type for that when it comes to business, I know how I want things to go and I really don’t want to have to run certain things by someone else. Um, however, I will say, um, my my teammate, um, Andrea, um. Is included on a lot of the decision making. Because she’s very smart and, um. Has a lot of. Smart ideas and can bring a lot to the table and, um, is really invaluable in that way. So, um, we really do work as a team in a lot of ways. Um, they’re just certain things fundamental to the business that I really, um. Just want to manage on my own.

Yes, I mean, it definitely makes sense, I mean, if you’re you’re saying your an A-type personality, right, you’re a workaholic, right?

Yes.

You kind of have things, a vision of how you want them to be. So the goal would be you have to kind of steer the business that direction until you get to the point where you can kind of self-sustain itself.

Right. Right. And and that said. I do think it’s important to have other people who feel like they can one hundred percent take ownership of certain aspects of the business and be in charge of what they are doing. I’m not looking to micromanage anybody. It’s just kind of the bigger facets of the business when it comes to where I’m spending money that I really feel like I need to take ownership of that.

Got it, got it. And that makes perfect sense. Um, what? Well, let’s give them a second to run off. We’re going to roll back Emmy. So what tools would that you have to use that you would not be able to run your business without?

Um. Professional photography, um, these days, people decide whether they like a house or not, whether they’re seriously interested in it well before they step foot in that house. Um, in my first year in business, I really thought I was a good photographer. And then I saw professional photographs and I was like, uh, OK. Yeah, yeah. So, um. Um, I always get professional photographs, we’ve started doing three-sixty tours of the homes as well, which right now with the pandemic is really important because I’ve had multiple people who are out of state by properties here without setting foot in them. And I love the idea that they can use their finger and push an arrow and they can spin the room and they can look at the ceiling and they can look at the floor and they can look at the walls. Um, it’s not my favourite way to sell a house because, um, I want to make sure that people see everything, um, and you can’t smell or photograph, you know, you can’t. But there are other senses that come into play.

Yeah, right. Right, right.

Give it a little time. We’ll have that technology.

Yes.

But, um. But that said, it’s a really wonderful tool. It’s about as close as you can get to being there and walking through the house, and then we will, in addition to that, do a face time or a zoom call or something like that and actually physically go out and describe everything else going on with the house.

So what’s the flavour of the, um, the software you using for the VCR?

Um, I’m using a system called Matter Support right now. And part of the reason that we do that is I can go out to the property. Um, the camera communicates with my phone. I can take the pictures while I’m there. And at the end of it, it will upload to the site while I’m off showing properties and doing my next thing. So it’s somewhat self-managing. And then it provides me with links and some are branded and some are not, because in real estate, you can’t always put your brand on your marketing, um, because some of it is designed for other agents to share with their clients, um, in which case you can’t have your stuff all over it or they’re not going to show it. Um, and whoever designed the system obviously really understands our market and our rules because it’s already got so much of that built-in that it makes it very easy,

nice.

The only problem is when you’re taking outside pictures and the neighbours keep coming outside to see what you’re doing, you got to start over or cars keep driving by.

So it’s all about timing. What words of wisdom would you have for somebody that’s up and coming entrepreneur that potentially could hear this podcast and wants to follow in your footsteps?

Um. To just put your head down and keep trying to not be afraid to ask questions, to learn from those who went first, I mean, so much of my business was honestly built on mirroring and pestering other people that I saw were successful. Um, and when I had questions, I picked about five real estate agents that I knew were doing a good job and smart and really driving their business and would just kind of rotate through because I didn’t want to annoy any single one of them too much. So I just rotate through who I call hot and call with questions. Um. Because I feel like, um. You know, it’s kind of like the whole learned crawl before you can walk. I need to learn what other people were doing before I felt comfortable going, OK, now this is what I’m going to do differently. Um, um. And the best agents will all have some basic framework that they follow, but then something that they bring to the table that’s a little different. And I think that’s true of probably any business

systems are the key. Mm hmm. Yeah. It’s funny that you brought up not only systems but, you know, following people that have done before you. So are you a big believer in going to workshops, master classes?

I am. And that’s one of the great things about being part of a large brokerage, is that they provide ongoing training. Um, you know, I’m right now, I am taking this class, um, for my broker’s license, but it is not actually so that I can start my own brokerage, at least not at this point. Um, I really like where I’m at, but it’s because, one, I want to be able to do property management and I have to have it in order to do that. But to the more I can understand about my business, the more successful I’m going to be. So every opportunity to learn as an opportunity to grow.

Oh, yeah, definitely some solid, solid, solid insight. So what can people find you online? Facebook Web site, phone numbers.

OK, so the Arledge team is our Facebook page, and then, um. If you go to the Arledge team.com, uh, that’s our website, um, my phone number is nine one two two four seven six four four nine is my cell and the office number is nine one two seven four eight forty-six hundred.

Great, great. So now obviously this is like the bonus round the bonus questions.

OK, all right.

So the the first one I have for you is what is your most significant achievement to date?

Well, I mean, my kid, um, but, um, from a business standpoint, I would say, um. Really, probably I I received the Hall of Fame award a few years back, which you get after you pass a million dollars and earned commissions, um, and that was not for one year. I wish it was for one year. It was not for one year, but it was a cumulative, um, but it was a big milestone. And to think about it and realize, yeah, my first year in business I made eight thousand dollars, you know, and then to hit that milestone, um was big was big. Um. So that’s probably. Probably my business milestone, the. Um, I’m most proud of, um,

nice, and I just want to ask that question to, um, Heather. She was on on one of the earlier episodes and she pretty much said the same thing. You said it was the kid with the primary. And then obviously the secondary is going to be business. But I mean, I definitely condone and believe that as well, too. I mean, you. This person didn’t want to be here. They’re here now and then you have to kind of raise them to be an adult and seeing all their achievements that you never had the ability to achieve or never was able to get to see them do. It is definitely a great visual.

Absolutely. Because at the end of the day, that’s why I’m working to begin with. Is it really for, um, you know, for my family unit. Um, and, um. You know, that’s that’s where all of my motivation comes from, really. Um, and I want nothing more than to see him learn and grow and pass me. Hey, um. Which I absolutely one hundred percent believe that he will and of course, he’s 13, so he’s pretty sure he already has,

but yeah, teenagers. All right. Next up, is it this is always kind of like a funny one, right? If you could be a superhero, who would you be and why?

Oh, gosh. OK, so this is really tough because when I was little, I could have hands down told you Wonder Woman and I had my little underoos and I would spin around and I mean, it was hard to keep me fully clothed when they bought me those wonderful underoos. So I. And in light of the recent movie, she is pretty awesome. I have to say, um, but flying. Yeah, she shouldn’t fly. She needs a jet.

She could leap tall buildings.

She can leap, yeah, but Superman really like he’s kind of got it all. Um.

Yeah, but even assuming he has weaknesses,

he does, he does. So I think I would be. Can I make my own can it be like part Wonderwoman, part Superman? That’s what I want right there, like their baby, their child would be the ultimate superhero.

Well, why would you want to be that?

Um. You know. Well, when you put it like that, maybe I wouldn’t, that’s a lot of responsibility. I was worried about hiring an assistant. Now I’m responsible for the safety of the entire world. That’s a lot, I’m not sure, flying safety of the entire world. I mean, I feel like I can’t get a break in real estate. Never mind cancer, I am not a I’m not cut out for it, man. I don’t know.

It’s always a tough one when you look at it from, like, the level of responsibility. I mean, that’s how we end up with villains, right? Villains or particularly superheroes, it turns out. So.

Absolutely. Superheroes without a mom.

Yeah, yeah, yeah, yeah.

So this is the one that we were talking about earlier and Alex was alluding to if you could spend an uninterrupted. Twenty four hours. Anybody dead or alive, right past or present, who would it be and why?

I think it would be Albert Einstein because he was brilliant, but also valued humour. And seems like he’d be very non-judge of my lack of ability to. Hang with him intellectually. So I’d like to just sit down on a beach, eat a sandwich and listen.

It’s done. Yeah, I mean, the irony is that you said that when I was asked the same question, I said the same thing. With Albert Einstein, our reasoning was different for me, more so was Einstein’s ability to come from an education system that didn’t appreciate who he was. They thought he was stupid and slow to become one of the greatest minds we’ve ever have in our lifetimes. Current.

Absolutely. And I love the fact that he, um. Would appear almost dithering at times, just, you know, half dressed, you know.

Yeah, I like I am who I am,

but it’s because he was busy concentrating on other things.

Yeah, yeah.

All of that was really kind of meaningless,

meaningless at the time. But he did it, too, just like the height of like racism as far as it was in the east. Right. Kind of like with the Holocaust going on and and knowing that he was Jewish and having to deal with that at the same time, coming up with all these theories. And I mean, pretty much I look at him as kind of like the father of like the algorithm in a certain certain extent. I mean, he didn’t create it, but he had the brainpower to say, hey, the theory of relativity is X. Like, how do you even come up with that?

Right, right, and especially at that time, I have no idea. Honestly, like I said, I would just listen. I just listen and nod and try and look knowing and take notes.

Yeah. Yeah. I think it’s definitely, definitely a great answer, but I definitely appreciate you coming out to the show. I mean, I think you definitely gave our viewers some insight to just kind of think about real estate from a different point of view. I mean, obviously, you’re a full-time mom, but you’re also a full time business owner and it gives you opportunity to have some of those freedoms, but at the same time make a living.

Absolutely. Absolutely. Yeah, it’s more than a 40 hour week job, but, um. It is. A great opportunity to launch your own business for sure.

So this is my last question and I will close out if money wasn’t an issue, right. Would you still be doing what you’re doing?

Um. You know, I’d be doing parts of what I’m doing. We do some investing in my husband and I do some investing. I really like real estate. I do. I really, truly like real estate. But I probably lean in more on the investment side if money wasn’t an issue. Um. But of course, I’ve got to generate the revenue to do the investments, so, you know, at this point, um, one fuels the other, um, but real estate is a really interesting animal in and of itself. And we’ve done several flips that have been a lot of fun. Um, um, we’re looking at possibly getting into some, um, vacation rentals. Um, and that’s something that I really, really enjoy. But that’s probably where I would concentrate my efforts if money wasn’t, um. You know, wasn’t important at all, I would be absolutely staying in the real estate field, but doing it on a personal level.

You’re a lot about the wholesale,

um. No, um, I don’t know enough about it yet, and, um. Yeah, there is a lot there’s a lot there before you dive into that, um, there is a lot you need to know about how that works, whether a property is going to have a lean on it. Um. You know, whether they’re trying to assign the contracts, I mean, there is so much that field is so broad, um, I’m not going to rule anything out at this point, but I can say that as someone who really values research. There’s so much more that I would want to learn before opening that door.

Got it. Got it.

Anything I do, I want to do well.

Solid, solid. Well, I definitely appreciate your time and finally, I had an opportunity to catch you up on trying to get you on the show, it feels like like six months later,

I’m already rethinking, like, ten of my first answers. Just, you know,

that’s just a beauty. That’s the beauty of you get to listen to it and be like, that’s interesting. And, you know, as Tom Change, I mean, I would do another episode, but it gives you opportunity to kind of get it out there, listen to it, and then potentially change your direction. Well, again, I appreciate it, Jessica.

Thank you.

Thank you. Have a good one.

Realtor At Keller Williams Realty: Jessica Arledge – S2E6 (#34)2021-02-18T01:39:39+00:00

Founder Of Trendset Clothing: Jordan Dunham AKA The Trendset Boss – S2E5 (#33)

Also Available On

mysuccessex-S. A. Grant
mysuccessex-S. A. Grant
mysuccessex-S. A. Grant

Boss Uncaged Podcast Overview

“… don’t listen to what other people say about what you’re doing. A lot of people say you can’t do that, or this is too hard, or you don’t have the time to do it right now. So for me, I had to make sure I blocked out the distractions. This is my vision, and I can’t let anybody block my vision because they think it’s too hard. They’re not doing what you’re doing. You’re going to put in the time. You’re going to put in all the effort, and you want to get something out of it. So you’re blocking out distractions, listening to you, following your gut, and just say, you know, I know I can do this and get it done. Whatever it takes…”

In Season 2 Episode 5 of the Boss Uncaged Podcast, S.A. Grant switches up the format. He gives his listeners a behind-the-scenes look at a 1-on-1 growth strategy coaching call with the Founder of Trendset Clothing, Jordan Dunham.

Jordan is not new to entrepreneurship. He previously ran a highly successful event promotions business. Shortly after receiving his MBA from Howard University, he saw a need in the market for a fashion line that not only kept up with emerging trends but served a broader size market.

“From my own experience, shopping for clothes, always trying to find something that was, you know, still fashionable and trendy. I went to a store one time and said, ‘do you have my size?’ She said, ‘we don’t have anything in your size, like nothing.’ So that turned my focus into, if you want something, you have to make it yourself. So I made it myself.”

Via a highly robust question and answer session, S.A. provided Jordan insight on:

  • Working smarter, not harder, through developing a full-scale dropshipping model
  • Advice on design tools that will help improve product look
  • How to improve his cold market leads
  • How to grow his email list
  • The power of Pinterest as a marketing tool
  • And so much more!

If you’re just starting out on your journey towards entrepreneurship, check out this information-filled episode to grow your business from 0 to 100!

THANK YOU FOR LISTENING!

Want more details on Trendset Clothing? Check out the link below!

Instagram: https://www.instagram.com/trendsetclothing/

Just speak to your Alexa enabled device and say, ”Alexa Open Boss Uncaged.”

Also available on Apple Podcast, Spotify, iHeart Radio, Amazon, Google podcast, and many other popular podcasts apps.

#SAGrant #inspirationalquotes #motivationalquotes #Quote #Success #BossUp #BossUncaged #Marketing #Design #podcast #Business #talkradio #hustle #selfemployed #smallbusiness #entrepreneurs #successmindset #bookclub

Remember to hit subscribe so you will get instant updates. Leave us a review, we would love to get your input on the show.

PRE ORDER The NEW Podcast Book: Boss Uncaged: Learn How-To Become An UNCAGED TRAILBLAZER Through 25 Inspiring Stories From Successful Entrepreneurs: Season 1
http://go.sagrant.com/links/bossbookv1
Follow S.A. GRANT on IG: @sagrant360
Are we Facebook friends yet? Check out facebook.com/SAGrant360 for the latest Boss Uncaged updates.
Looking for the latest books by S.A. Grant? Visit sagrant.com/books
Also join The Boss Uncaged Book Club, It’s a book club for entrepreneurs. bookclub.bossuncaged.com
Dress like a BOSS!! Visit store.bossuncaged.com to grab the latest in Boss Uncage Gear & Accessories!
Because we want to hear from you and would love your feedback, leave us a message 762.233.BOSS

Boss Uncaged Podcast Transcript

S2E05 – (Bonus) Jordan Dunham.m4a – powered by Happy Scribe

What’s going on, brother?

doing good,

a good man to a good. Test test test, Alright we are good. Welcome back to Boss Uncaged podcast on today’s show, we have Jordan. This is going to be a little bit of a different episode. It’s kind of more so like a mentoring slash coaching episode and start doing some more. This just kind of, you know, help startup entrepreneurs like Jordan get from point A to point B.. So, Jordan, give our audience a little bit of who you are.

My name is Jordan Dunham. I am the founder of Transat Clothing started, you know, this year. And we just, you know, a company that, you know, sets its own trends and gives a fashion professional way for everybody to dress whatever, no matter which side you are. You know, we give something to everyone. So that’s what we do. You’re small. You for it said we got something for you. So that’s that’s what we do.

So, I mean, how did you get into that business? I mean, your background, you went to college, you got a master’s degree in business, was it?

Yes, It was an business administration. So this you know, this year I was thinking about it and I thought about, you know, my own experience, just like shopping for clothes and doing always trying to find something that was, you know, still fashionable and trendy. And, you know, I I went to a store one time and it was just like.. I said, do you have my size? Is it ? Said we don’t have nothing in your size like nothing. That’s it. But I mean nothing? They said nothing so that I can turn my focus into say, hey, if you know somebody like what have you got to make it yourself. So I made it myself. You know, I started designing some designers thinking, look what I want to wear, what I want to see. And, you know, that’s how I came up with, you know, my first design. And, you know, we just got into the works and that’s that’s how I was.

got it. Got it. So, I mean, being that you went to school for business and you saw opportunity, you saw a hole in the market and you wanted to plug in and fill that void. How has that journey been for you so far?

It’s been it’s been very I like it because it’s like I’m my own boss, I can kind of do my own thing and, you know, I make the decisions which I always like to do. And starting off it was hard because, you know, I’m not a fashion designer, so I have to really, you know, enhance my creativity. I have to think about, OK, what women want to wear, what women want to wear. Some kids want to wear it. Know, that’s kind of the first time I ever had to do that. So that was the learning curve and I had to kind of get used to it. Everyday is a learning lesson. So it’s like every day you learn something new. So I think that’s one of the best things about it, because I like learning something new that I didn’t know and that’s been the best thing about it.

Got it, got it, so it looks like you have like one of your products on right now. They’re not going to serve them like that. So I guess the first question I have for you. Right. It really ties into, like, your business model, like how was your business set up right now? Are you essentially dropshipping? Are you buying in bulk and then reselling? Are you wholesale? What’s your business model?

So first I was doing I was going to be a manufacturer and, you know, they were making the search for me. So it was just a lot. So the numbers for though, you know, I was I was spending, you know, almost 20 hours to get a shirt done and send out so that it would cost me twelve dollars to get the shirt on t shirts together, that it will be something it will be like five dollars to ship it out to the post office. And, you know, after that, you know, cost of the bag, the thank you card, everything. And look, in my Web text, I think they took out it’ll be twenty dollars. So my profit margin service twenty five. So I will only make it hours for sure. But now you know, I started to dropship and it cuts down on all of the craziness that I was doing before running around, taking my head off and just, you know, I can just literally tell them this is what I work, this is how I want to look. And then they you know, they they may eventually ship it out and people get it. You know, good times matter and I raise the price to thirty dollars. So now I’m making ten hours by pressure and I like doubled my profit margin. So I was like less stress and I just I always like it is a is a definitely a way better system that we’re definitely better for me, especially since I’m just starting out, starting out. So I really, I really enjoy the dropship.

Got you. Got you. So how did you find out about Dragsholm?

Well, I learned from the expert himself and he told me he had to get right there every day to let me know, you say look where you are, you worked. So, you know, you talk to me, you say, hey, I think this is a better way. You know, you show me that you said, hey, you know, did you I see how you’re working and you’re working too hard and you shouldn’t have to do this. This is 20, 20 years, not batting 80. We have really, you know, we have a way to do it. So, I mean, you definitely made sure that I you know, I was not working as hard, but still working smarter. And I was working smarter, not harder. So I definitely appreciate you for that.

Definitely. Definitely. There was nothing that we had talked about, too. I think you had another hurdle in your business to where you were creating the visuals for the products, but you had to package up the products to get the photography done.

Yes, yes, yes, yes.

Let’s describe into that a little bit.

Yes. So at first, when I first started out, I was I was thinking I was thinking too hard about I was like, yeah, I have to make t-shirts I have to know, put it into my budget to where I can send these free shirts out of my influences. And they wear the shirts posted on social media. And, you know, I was going to really draw that was it. And it was a good idea theory. But I got a little buzz for, you know, using the app that you told me about where I can go to place an app and I can literally models with it and just put our shirts on the models. And then which is definitely a whole lot, it was a whole lot better because I could use the money that was used to send people free shirts. It’s the, you know, the marketing and the, you know, everything like that. So I shifted the money that we were using for that into marketing. It get a whole lot better because I was able to reach a wider variety of people and different demographic villages a whole lot better. So that was a yes. I mean, I would able to that. Hey, are you saying, you know, 50 people, you need to download this app and you’re going to market the year is what you spent on scimitars out people. Are you going to save a whole lot of money? Well, that’s what I like to do. So you so you save me a lot of money already, and I thank you.

I’m definitely not a problem. So just look at I mean, you’re you’re a numbers guy because you have a business background, right? So before you were spending 20 bucks, that’s not including the shipping of the marketing to send out the product. So essentially, you saved on the drop shipping, you saved on the images. You don’t have to actually pay a photographer. You have to pay a model. So that gives you more real estate to do. Put the money back into the business.

Exactly.

Got you. So another question that did you have for me was I guess there’s more to our design because the shirt that you have on. Right, not only is it black and white, but it’s two shirts that you cut in half and spliced together. So I would think like just the price of that shirt, just getting getting the store, getting them stitched. It’s a course in itself, right, to have somebody do the artistry decision together and how many tools that you have to buy to be able to sell, how many you got to get created at one time ?

And to get 50 created at one time. So, you know, I wanted to go ahead and have it inventory. So, you know, had and started out. We had 30 people that we were going to send the shirts out. You know, I didn’t want to have an extra 20 just to sell, you know, like the preorders or whatever to do this in case I wanted to have some kind of inventory. So we start with 50 shirts. It was a lot. So, I mean, you know, we put it out of each shirt.I mean, we were already in the hole, you know, in the hole, but we were just always spending money and we had made money. So with that, you know, now not having to do that and literally just cutting shirts on the site and literally shipping and doing that and just having a you know, having the marketing, just it just a whole lot better because now we’re not spending any money to make it without spending any money to you know, everything just is automated now. So we just we’re running we’re all full steam ahead.

So it marketing, mainly marketing what on Instagram currently right now,

social media sell right now, mainly Twitter, Instagram, Facebook. That’s really you know, we do like emails as well. So right now, you know, we definitely need to do that. We just need to do more with the email marketing and like doing my own. I do like a text and, you know, everybody’s always on their phone. So doing like text updates will drop something stuff we need to do more and more stuff like that.

Got it. So, I mean, Whicher, when it comes down to like online marketing, one of the biggest things that people discredit Persay is you list. So, I mean, how big is your your email list currently right now.

Right now is at one hundred and twenty.

OK, and you know, are you running any ads to build up new leads or not.

Yeah, we’re not we’re not doing it right now.

OK, so you got one hundred and twenty leads, all hundred percent organic. Just what that’s to. Purchases,

purchasing and word of mouth, you know, literally, I mean, I was calling everybody that I knew, you know, I like to talk to people, so I’m just literally talking to people on the phone like, hey, you sight. I have a brand. You know, you should check it out, subscribe, you know, like just have a conversation with people. I just think, you know, for me, I like your word of mouth promotion. That’s just my favorite promotion. So I definitely need to do like more. As you know, people want more people here.

I mean, you with the said I mean, you have a global platform, so you wouldn’t look by word of mouth is great. I mean, obviously that that’s your hot market. But in a coal market. Right, there’s billions of people in the world. So to reach out to the people, you’re going to have to kind of put a small ad spend and obviously going Instagram. You could do Facebook, you could do Google, you could do Twitter, you could do Pinterest as well, too. Are you on Pinterest yet?

I’m not. I’m end your little Pinterest. Yeah.

So Pinterest is one of those things where it’s underestimated in the sense that Pinterest is a lot like YouTube. YouTube has the capability of search engine, much like Google. I can go on Google, I can say, hey, how do I fix a nineteen sixty five Mustang and nine out of ten times it will be a video fixing that Mustang but is one hundred percent keyword driven. Pinterest works the same exact way. So I go on pictures, I can say, hey, I’m looking for a black and white T-shirt. it’ll pop up, so keep him on a teacher could have been posted five years ago, two days ago, 100 percent key were driven versus Facebook. If you post something on Facebook that pushes down every second, all day, every day, and you search for Instagram, searching for it, and you can’t really search on Facebook, you can’t really search on Instagram, particularly for products. Right. They’ll present the ads based upon your behavior, but they’re not going to be able to then go into Facebook and type in black and white T-shirt and have your T-shirt come up based upon those keywords. So Pinterest is a gold mine and feeds right into Etsy as well. Got it, so I think definitely if you go in that direction, if you want to set up a Pinterest account and you have access to the place to account to where you can create limited images. There’s no there’s no there’s no cap, you pay a one time fee for a year and you can create as many images as you want. Great videos that you want. So you’re not to worry about the content. Now you have to do is just so I don’t know, like right now. Are you designing your own images for your ads or you have somebody else doing that?

I have I have some I know I don’t like the desired part of it. Somebody works for me, so he’s doing the design part. I’m I’m pretty much just saying, hey, I don’t like this or I like this. I want to see this, you know, maybe just tell them what to put on there.

So how often are you posting on social media?

I know every every every two days. So we’re doing like every today posting something new, a new shirt, new design for the city. We just drop the collection. So we just do like new every two days. We don’t have a new city. So we just having all our products with those cities on it, just drop them every two days. A city. So that’s what we’re doing now.

Yeah. So I think with that, if you tie that into your email campaigns, I mean, you definitely see I mean, how often are you sending emails right now?

Every two weeks, we do email every two weeks saying like, hey, you know what, we do audit every every order. We say, no, thank you. Thank you, of course. But every time we been sending out, we have the end credits. So we’ll send an email out to the creditors. And I think we definitely start doing it more because, you know, we know how those other brands, those bigger brands, do they send email them every day?

Yeah, definitely. Definitely.

You know, be me being by myself. And, you know, I just got to get as you I have like automated e-mails or something where I can just stand out or worry about it.

Yes. What email program are you using currently right now?

Well, I mean, it’s the one site that just including one

got you Yes, I mean, my referral always used to be Milchan Millichap had it plugged into everything, but then past year. So I started using Sayne Fox. Sosin Fox is similar to Melchett, but it’s a lighter version, right? It doesn’t have all the bells and whistles. But the beauty of Fox is again, I’m really big into lifetime deals. I like to pay for things one time and use it a million times and it cuts down on the overhead. So Fox is a one time fee and it gives you a certain quantity, so to say ten thousand. Ten thousand. This is like 50 or 60 bucks one time.

Really?

Yeah, which the big difference then, MailChimp, which is essentially for ten thousand, is probably like a hundred dollars a month. Seventy nine dollars a month. So just think about that. Right. So if you could just send out plain simple emails with the coupon codes or images of your product and you just have a staff of people that all they will have to do is just keep adding it to the drip campaigns that you’re talking about. You could easily have an extended long drip campaign that can send out 10, 20, 30 emails over the course of every two days or every week or every other week or every month, whatever you want. And all you do is keep adding on to that drip campaign. So when new people come in, they’ll get all those emails and keep building and building and building. So I mean that that’s something that you definitely want to look at.

And it’s usually the same foxiest

semd fox send Fox. And so some foxes, it plugs into a lot of different things. So it allows you to capture the emails. I mean, obviously we need there’s other software that can connect Facebook, Instagram to it, to when the leads come in, you could drop it and send Fox. But since Fox is pretty robust, you can plug it into Xabier for automation like you’re talking about. So you say, hey, every time I got an email, put it into this list, every time email comes in to this list. Now you want this list to then send out the emails step by step, right? I mean, there’s a billion of them is active campaign, constant contact, MailChimp, all of them are providers. But again, send faxes, essentially the cheapest one that gives you exactly what you need lesser costs,

really. I had a question about the dropship, right? Yeah, she still is like the best thing for me or another one that you know about, you know, better and cheaper or faster delivery.

I would say it comes down to your platform. Right. So and all of them are competing against each other. So print full is great for Shopify, but they got like 25 other competitors in that space. So privilege is a good plug in that has a lot of bells and whistles and they have a lot of products, but their pricing is a little bit more expensive than other vendors because other vendors may have something 30 percent, 40 percent less. But they may not have as positive as the reviews as they may not have, the quality is full, so it’s one of two. You could test it out. I mean, you could start with painful to kind of connect it. Right, set up a couple of products in their test and then you could set up another app inside of Shopify and run both of them side by side. A lot of times vendors will do t shirts and one brand. They may do sneakers and hats and another another vendor and a seamlessness shopify. The end user doesn’t know where they’re coming from. All they see is a product in the purchase price. So to say that print is the best, I would not say it’s particularly the best, but they’re. They’re they’re probably one of the higher rated ones out there to keep in mind that I wouldn’t just stop to think about your product, you decide to make shoes will fall, doesn’t really provide shoes, but there’s other vendors that provide shoes so you can keep your shorts. Yeah, I think they may or may not have shorts, but it’s so many different products out there. There’s so many products. I mean, that’s the beauty of print on demand, is that you could print on phone Cases T-shirts, hats, socks, underwear, bathing suits, cups, mugs, anything you want. But again, you don’t want to do too much too fast. You want to have to test the market, fill the demand. And I mean, I think you have like 300 shirts when you first came out.

Yeah. So I think Shirts is obviously working for itself

right now.

So I just keep on that. You just have to keep and keep in mind you can negotiate pricing to. That’s the other part that people don’t realize is once you get to a point to to say you’re selling three hundred products every single month, every single month or 1000, then you could contact the vendor. I look and I’m pushing a thousand units to you like the price I need to work on that price because right now that default price is kind of like a wholesale is a wholesale price, really, because it’s kind of like they include everything in it and then they scattered amongst everybody. And you may sell one shirt, but this guy is going to sell ten thousand shares to ten thousand shirts. Obviously, he’s going to want to reduce the cost. And the more you sell, the more you reduce the higher margins. What are the questions you got?

So with the OK, so right now, what do you think about like the profit margin? Like so make it like from right now for the shirts that we have, like what do we have Prunus coming in is coming out and all that. So I really have done the profit margin on that bill. T shirts are making ten dollars so I’ve doubled from the manufacturer. So you think that’s a good profit margin or do you think that I need to like work on the price or really think about that.

Anything above zero is a good margin, right? To start with anything but breaking even is a good margin. So I mean, ten dollars I think is a great margin for t shirts because it really comes down to how much the shirt costs, how much somebody’s willing to pay for the shirt. So I would say five dollars is kind of the six pack. Once the shirt is done, it’s done. Only then you have to do is market it. So you have to think about that marketing budget. So there’s a marketing budget. Right. And then the other thing to the secret of like drop shopping is units per transaction. So you don’t want to just stop selling once you’re right. You want to say, hey, buy two. Get one free or get free shipping at fifty dollars or more, so the way I would price my shirts is usually OK if I know the two shirts is going to cost 50 dollars. Well, then how much do you think I’m going to do for free shipping? If you have to guess? If I sell to shirts for 50, how much would I give free shipping for?

I mean, I would think regardless,

I would I would say get free shipping of 60 or 70 bucks,

I mean, 60 more, OK. Oh. Overall, the overall

the units per transaction. So if I know I’m selling a shirt for 20 bucks, I know if they bought two shirts is 40 and they give free shipping at 50, what does that give you? It’s going to make them add a third shirt, you know, to get the free shipping so that extra shirt adds on cost to them. Of the 50, we’re at 60. Given free shipping, shipping is about five dollars. So I make an extra five dollars on that transaction in addition to my conversion per shirt. So that’s just a way to look at a lot of times. If you see, you’ll see fifty dollars, you see sixty-five dollars. Look at the unit price. It was twenty-five dollars per shirt, usually to take three shirts to get to that sniffled llamo. So you won’t think about that. So right now you don’t have any free shipping. You probably want to add a free shipping but make sure the free shipping is on quantity.

Yes, you have free shipping, but I don’t have the money. I just have I have just a free shipping for all of the all the products, but I just added the shipping into the price of the shirt.

That’s another way of doing it as well, too. But keep in mind, like human instinct is like, oh, my God, I’m going to discount. Oh my God, I want to get free shipping. Amazon is a prime example for free shipping and do it’s it’s the cost of everything is included in all the products. But the fact that I have a I’m going to I’m going to hit the prime button because I want my product to get here in two days and I don’t want to pay for shipping versus the same product that shipping the product maybe five dollars less, but a shipping 799 and I’m end up spending two dollars, nine cents more and it may take a week to get there. I’m just going to hit Prime right away and look for all the free shipping product. It’s a psychological thing that people are used to looking for free shipping, or if I can get to more products, I can get free shipping. And that’s when you have lower level products. Right? So if you have two shirts, you may have socks and then they’ll add some two shirts to cross over that mark. So you don’t want to discredit the small, low priced items because low priced items get your units per transaction.

So you’re definitely adding socks, as it sounds to me like that. But I mean, that’s the best that’s the best thing to do with that. You know, that I know no misophonia like I see free shipping at a certain price, you know, I mean, I’m thinking about, OK, what’s the prices are obviously. But like you said, free shipping items that you’re looking for you know, let me check this out. So that’s definitely something that we’re going to add something like that.

And some other things that you can add as well to is more so on a digital side, right? On a digital space. It’s an unlimited thing. That way you don’t have any overhead whatsoever. So you could essentially say, hey, guys, we have an annual party or a monthly party or whatever when they get to meet you live online on the way for them to get accesses to the shirt and then they purchase the shirt, you’ll get access via the follow up email so you can kind of do like online trendsetting parties. And in your background, you’ve got parties, so,

yeah,

I mean, even in a day of covid, I mean, obviously you still do online stuff all day long. But keep in mind, those parties I mean, think about it. You talk to a lot of your particular clients and influencers. So reach out to a couple of influencers. Some of them already got your shirts to do online parties. I mean, you’re your trendsetting is your brand, so it only works hand in hand. That builds into that brand. And again, it’s not going to cost you anything. Right?

It’s absolutely free.

And then again, it’s exclusive to. Right. So keep that in mind. That’s the part of it. Nobody can get into it unless they have a shirt. And then if they have the shirt, they have to wear a shirt to the party and obviously sign a waiver that you can record the entire Zoome party and it’s all your products and all the screens. So, you know, you have marketing for free.

Oh, man, that’s right there, Angela, you OK? The liberals only got, like, you know, you can’t you can’t see.

Yeah. And from there you can kind of, you know, tweak it, right? I mean, you done parties before, so you just got to think about the entertainment. What are you going to have music. Whether it’s going to be a guest or influence or speak. I mean, there’s a million different things you could do. But the goal is you want people to be on there with your shirt, with your product and just have that running all the time. So whether it’s monthly, bi-weekly, quarterly, whatever it is, you want to make sure that you do it repeatedly. That way you can keep growing. And that’s a whole nother business to the self that you’re growing parallel to this business for down the road.

Yeah, I mean, a lot of people have to I mean, it’s easy to say, you know, so but I have searched what I just didn’t access go to now or would I have, you know, just new people that don’t have insurance

to me is a million different software for that. So whether you want to set it up as a webinar, whether you want to set it up as a Zoom call, I mean, that’s what you have like PA personal assistants for. They can say, hey, guys, in 30 days, you plan it out every 30 days, you say, hey, next month we’re going to have two parties. The emails are going to come in as somebody makes a purchase. Just make sure or you do the automated hey, this name, once it comes in, if they made a particular purchase, then roll them into this new list and this list will get the new email. And then your team just needs to update the email with the new codes.

and right now, my nose down like this. Sure. Yeah, so, yeah, um, did you see the do you see the the picture I sent you the other.

Yeah. The other design. So you just wanted to figure out. So have you figured out how to do the all-over design from it or you want me to kind of walk you through that.

So I mean we’ve done all the design like solid color, so we’ve done that, you know , so that we figured that out. And that’s pretty simple when we put that out there. But like something like that, that that the most recent designers , if you like, would that be a possible design to do all franscell?

Yeah, let me share my screen. Just. All right. All right, so I just kind of threw this together just to kind of demonstrate it to you for what you’re looking for. And obviously this is this is a standard shirt, right? This standard shirt in the printing area is just here. Right? It allows you to print that product in that space, but it doesn’t go all the way to the edges versus this shirt, which it’s what we’re talking about, which is a print all over shirt. So what I’ve just designed, I just designed a product that was to say 20 inches by 20 inches, much like yours. I think yours had like the green at the bottom layer.

Green.

Yep, so I just split in half a half and then I just put uploaded the image in there, so I wish I could rotate it. I can kind of change it. You see what I’m saying? So I could modify that still image to whatever I want. And it’s going from top to bottom is going to full edge. And then I go to the back and do the same thing on the back. So the back is a different look and feel from the front and it expands all the way across the top and bottom. Now obviously you have the sleeves as well, so you can do Left sleeve the right sleeve and on the left sleeve also you can just leave a white on the right sleeve. You can print it black if you want to, to kind of think of it. As for four pieces of one shirt, once you set it up, it may take some time to kind of go through and upload the parts and the components to make it look right. But once you kind of get it right, then you don’t have to do it again. You could just copy this over it and, you know, for the next year what exactly you have to do. But the beauty of this is like you can test it out. Like, pretty much what I’m seeing here is what I’m expecting to see on the shirt when it comes. And obviously I can shrink it and I could change it and I can move things around. And do whatever I want this, so for the hoodie, you got to find a print all over hoodie, right, and receive Shopify. Has any of those? On product. Let’s look at the hoodie’s. Or. So this is just standard hoodie’s pullover, hoodie, pullover, hoodie, hoodie, hoodie, all over print hoodies. So obviously that’s the starting price, which you can see is a significant difference from this. Right. But there’s a lot lot that comes in there. But I mean, obviously, you could boost the price up without. Yeah. Coming here. I’ll select that. So now it’s the same setup as the shirts that I can move it around. Obviously the line, the middle one is center mass, the. So that’s what it’s going to look like in the front, then you have all these other options, right? You got the hood. And you can see all of this, they have templates for all that, so all you would have to do is literally just loaded into the template to kind of see what it’s gonna look like beforehand, then load the image up. So was output the same thing on top just to kind of so it prints all the way to the edge? So I know that one side of the hoodie is this side. The left side of hoodie is that and this is the inside and this is the outside. That makes sense.

Yeah, I got a question. So let’s say, like with the shirt, right? With the white black shirt or black-white shirt. So I would have to find, like, you know, whatever I had to find it to be like just get a black you know, get a black one and even get a white one or just get a black. We’ll to do that,

yes, so for the design-wise, I mean, it’s all the specs are in here, so you can kind of choose the files. Premium’s you could do a video tutorial and it’ll tell you step by step on how to do it. This is my measurements on my document right now. So I think I made it 40 by 40 inches. And so that way it covers the entire thing. And I say that at three hundred DPI have shrunk it down. So I also change the DPI rate. But as long as you stay above one hundred and fifty DPI, you should be fine for print on t-shirts or the hoodies. So when you create this image like I’m using Illustrator to create mine, I probably share my screen. Could you see my desktop? So you see illustrator or you just see in my bottom

yeah understand the lowest approval.

ahh! one second and let me share. Alright, so in here, what I’ve done, I just I just took it. From one of my book covers i just stretch it out, so I use Illustrator to keep infector that way, I kind of scale it to whatever I want and I just threw this together really quickly. I just dropped these anchor points in here and I just made this document. It looks like twenty-eight inches by 28 inches. And from here, what I’ve done is I exported it out and I saved the transparency. So that way the white is transparent, the black is color that I can put it on any shirts and or any color shirt and it’ll kind of do an inverted color for me. Whatever the color of the shirt is going to show up as white. So if I put it on like a red shirt, whatever is white will become red. Right?

Right.

So I mean, obviously a white behind it too. But I mean, also you’re doing white hoodies anyway, so you just want to make sure the black is solid, export this out and then want to export it out. I mean, go to. Sorry, yeah, I’m switching it over. So many different things open back to Shopify. So once I export out the image, then I was going to choose File is going to upload the file. And then after it uploads, it will show up in my queue. So this is like all the uploads that I’ve done, right, so that I can kind of pick whatever product or whatever image. That’s the beauty of this is like all of it’s in the cloud. I never have to kind of re upload it again is in there. If I want to switch it out, I’ll just select that. And it just loads it on top, right, and it just kind of just gives you an idea, a rough idea of what it’s going to look like and then you can move it around. So on this one, I’m going to click on it just to do it again. I’ve uploaded it. I’ve selected it. And now here it goes from edge to edge. Now, keep in mind, you have to look at the size, right? So it’s that full plus of our shrink it down. That’s what it’s going to look like. All right, so I wanted to go past the safe area, which is this little dotted line on here. I wanted to go past that same area. I want to call a full bleed a footprint all the way to the edge and then to the GOLBY kind of look at it from all sides. You’ve got the pocket, you got inside labels, you got a lot of different options with this brand of that’s one thing that’s good about print full that gives you opportunity to print in every aspect. Now, keep in mind everything that you add on. That’s how you and that’s how the price changes. Right. So thirty-nine. Ninety-five. I just back but I want you to pocket’s the hoodie, the inside label and everything else. Custom in 41$. Forty-one dollars for that. So this may be too high. Right. So then I’ll look for another vendor and see what the prices goal would be. If you could sell this for 70 bucks then fine. You son of a and fine at that point, it really doesn’t matter. It’s a custom custom job anyway. Not anybody else is going to have that particular product. So it gives you opportunity to sell it for what is worth. So go ahead.

So that so it’s like, OK, you know, you say measurement, right? So like you said, like the thirty-eight or like forty. So what I’m what I’m making that right. I’m talking to you, that Adobe illustrator. So when I’m making that design, do I just say, OK, I put the black and white in there to you know, to that, that, that little. Or do I just say, OK, OK, just get a black squared or a white square and they just put it kind of stretch it out when I get here.

Got you. So you talk about the actual design, how to design it yesterday that really fast. We go back to illustrator and. There she is. All right, so this is illustrator and just kind of give you a little this black box. And you see inside the black box, I have let me move this out the way so you can see it a little bit better. So this is part of the design inside the box. And what I’ve done is I just crop it see, this is the other half of it that’s in white. So what I’ve done is just said, hey, I want one half to be black, one have to be white. So essentially just two boxes. The black box and the white box. Right, and I’m just bringing them together in the middle. So what I’m doing is I’m making sure that it goes all the way to the edge in black and goes all the way to the edge and white. So when I export it, bring it in. I’m just going to use this line to center it. So on the left side of the shirt will be white with the black and on the right side of Surabhi, black with the white. So you just have to be mindful that whatever design you do, I mean. I’ll pull it from the original so you can kind of see what it looked like before. I’m a. That’s the beauty of technology. It’s like, what are you trying to do to me, man? You got so many things running right now. All right, so this is just the black. So now I got the black in the middle, but I need it to be half and half, so what I’m going to do is I’m going to crop it. And I’m just going through this rough, right, so that’s just one side I’m going to select both of them. I’m going to copy them. Did go go to object. Clipping mass make snap, I just have the opposite side. That’s black, right, that I’m going to go back. I copied it, so I’m just going to paste it in front. And what I’m going to do is I’m going to move this black box to the opposite end. Right. And then I’m just going to just to move this out the way. I’m going to select these two and I’m going to object clipping mass make. So I cropped the wrong one. Object clipping, mass make, so now right now, it looks exactly the same as it was before. So now I’m going to go in and change it. So I’m going to select this black right. I know that’s one of them. And I’m just going to change the color to white. So now I know it’s still there, right? I was going to select the box behind it. This is the box that’s that I need to change the content color of. So then I was going to double click that and I was going to make that box black. Well, let me get the right box. So I just made the box back, the other box is no color, and you can see this is two separate boxes, right? One box is cropping this. And keep in mind, the image is still there behind. I’m just masking it out. So this allows me to kind of move it around about one to. And, you know, you could do a million different designs with this, whatever you want to do, but the goal is for this product. I want it to go from edge to edge. And this product is already edged, and because his white background and then I would just export this out much like I did this one imported in, and then once it puts it in, is going to go from edge to edge, which is going to fill the entire shirt or the entire. Does that make sense?

OK.

Yeah, so I mean, so how were you doing it before?

Well, we were doing like we were kind of trying to put the. The black shirt, I will try to use a square. It is one word because the it will be like top of the color will be white. You like the whole color would be white. So we would try to like it was like getting the black and white on only. It was like those will be white or like the bottom of the shirt, the bottom of the shirt white will be a full black or one side of white on one side of what we were struggling with in the mean, you know, we were having our own problems. We have to start. Right. You got to figure out how to do how to do this the right way to cover the whole shirt.

Oh, yeah. Yes, that’s it. I mean, you just have to look at the specs, right. And you pull up the specs for that. And keep in mind, every spec is going to be uniquely different based upon the service. So print full specs are simple there and make sure it’s their specs right there. So the inside label is that the front, the pocket, the back, the sleeves, the hood is thirty-seven inches by thirty- seven inches. And then you can also download a template and what you download a template. All you have to do is look it will be guidelines and a template, much like what you see up here. So all you have to do now is make a box around this. You know, I think I just skip that step because you don’t understand the premise of it’s just a box and they’re just cropping out that image on the box. So I will just build it in a square. Thirty-seven point thirty-seven inches, bring it in and this is the part that you were probably missing on yours, is that, keep in mind, double X triple X. That’s what this comes into a factor, right?

Oh,

I’m saying so if this is white. It’s going to show up, you have to cover the entire thing all the way top all the way, bottom line

has to cover the whole thing,

has to cover the entire thing. And in that way, now you have a product that’s covering from top to bottom. This is to say this is large, this is extra large. This is triple X as far as the length of it. Right. So once you have that all covered, now this is the front of the shirt, the front of the shirt or the front of the hoodie, and then you’ll go to the back. Right. So same thing here. And keep in mind, your arms will be the same thing, your sleeve. So if it’s a left sleeve, then you just want to fill it black. the right sleeve usually white. And then that’s it pretty much for getting this set up and getting laid. And this is just I mean, I know your designs are probably going to be more like these designs. I think all the ones I’ve seen so far. You have a design that kind of fills the entire product from top to bottom on all of them. So once you kind of mastered this and kind of get this down and again, you have this video, you can watch the video a million times just to understand it, no matter what you do with this print full any of the program, they all pretty much the same. You just have to know the measurements of the dimensions. You have to make sure your product is going to fill in that dimension with the image and just make sure you put it in your stretching it across equally to all aspects of this template.

Got you So OK, with the new image. What I have to do the same thing in the illustrator by going in and, you know, doing that whole thing with the whole, you know, because it’s three different colors and it kind of cuts off your way. What I have to do the same thing in Illustrator with that.

I mean, yeah, I would just look at Illustrator as a square. Right. So you want that line down the middle, kind of helps you God to where things are going to be in this product. So you have an angle, right? You just think about if I want this angle to start from under the armpit and come across there, you just need to make sure inside of Illustrator you’re designing from the bottom left corner up until something right around here, you use a template to figure that out and then you would upload it and look at it. Right. I mean, once you upload it, you kind of say, OK, this is right now. I wanted to be more like that. I wanted to be more like that. I want it all black, but I want it to be more. Twenty-five. Seventy-five. So you’re making adjustments on here. So now you’re shifting it around to get somewhat of the design that you’re looking for and you do the same thing on the back, and then you kind of look at it, you know, you can even print it out just to kind of sometimes you print things out a little bit different than on screen, but you can take a screenshot as a print it out just to kind of see like that little part right there with Domy off. Because it’s a little bit of why it should be all black, you say little details like that, you’ve got to look for to make sure that everything is flushed if you want it to be flushed from edge to edge and like this. Right. If I wanted that to be black, that I had to go back and illustrator and I want to fill that little thing with black because I know what’s going to be near that collar. And I want everything on this side to be 100 per cent black. So just those little details as you start designing and developing product, you just have to keep. And once you get them done, then anything else after that, you really know what to do moving forward. So it’s just a learning curve up-front, but it’s a small learning curve. And then once you’re done with that, you hit save and now this product will be live. And obviously you could do a test product and they can send you one product off. And the good thing about dropship is that it costs you 20, 30 bucks to get that one thing delivered right. Sent to you. And then you can go in and modify it all day, all night, updated, change it without having to buy a bunch of surplus. Definitely with it. So what insight do you have for anybody else coming up as far as an entrepreneur that particularly want to get into the space or drop shipping t-shirts with words of wisdom when you give to them?

Well, you know, with me, I’ve always been one of the type of person to just say, you know what, like don’t listen to what other people say about what you’re doing. You know, it’s just like a lot of people like you can’t do that or you can’t. You know, this is too hard. You don’t have the time to do it right now. So it’s like me. I had to make sure, like, I listened. I had to block out the distractions and kind of, you know, a lot of support from my family. But it was like other people, like, you know, on the outside looking in like t-shirt, like right now. And this climate, you know, coronavirus Glenorie. Sure, you want to do this. So, you know, block out distractions and, you know, know it. Hey, you have to understand, this is what I want to see. This is what I this is my vision. And I can’t let anybody block my vision because they think it’s too hard because they’re not doing what you’re doing. You’re going to put in the time you to put in a man. You’re going to you’re going to put it all the effort and you want to get something out of it. So you’re blocking out distractions, listening to you, going to follow your gut and just say, you know, I know I can do this and get it done, whatever, whatever it takes to get you to do it. But I think that. That was my memory. Are actually going to different people and getting different prices because everybody has a different price. You know, even though when I first when I first started looking manufacturers, you know, I was going out to a big company and ever charging twenty-five dollars for a shirt, and I had to do a 30- second minimum for, you know, for them to make sure they could get all the shirts that I needed to do but 25$. And I had to get a minimum of thirty-six years out of every set back from the start and know I wouldn’t have any money. So it was different. Different people get to try out new, you know, just have to make sure you. You know, you the facts are what do I want from, you know, what I want, what type of quality shirt would have a quality product? You just have to find the best what’s best for you as best you do dropship. If you find a manufacturer that you know, that you feel like you can feel and touch the shirt. Want to go look at the shirt before it’s done in the manufacturer, but make sure that manufacturer provides the quality service, the customer service because at the end of the day, you’re the customer and you’re sending it out to another customer. So if your product manufacturers give you a bad product that you give your customer a better product and that’s not your business, that that’s one thing. That’s the main point of, you know, the quality service lead to good customer service. And that’s that’s the main point.

Got it. Got it. So, I mean, how could our viewers find you on on on Internet? I mean, obviously, you have Instagram handle. Facebook handle.

Yes, so my brazed Instagram is Transat clothing,transat clothing, and then for my personal Instagram it is Jordan always win in j o r d a n always w i n that’s that’s the name. Ask myself the social media. You can reach me and we have our link. Both those bios to go to the store are our stores domain shop dot com. And you know that’s where everything going to update every week because you don’t have to change every single week, almost every single day at this point. So we always we’re always updating the site, putting something new on there. And, you know, we just we’re working. So that’s what we need to do.

Got to. Got it. Got it. So, I mean, in closing, I mean, do you think. This video was helpful to you and something that you can potentially use and grow from.

Oh, for sure. Yeah, this is a seat I like. I like this because, like, you know, it’s very interactive. And I can see I’m a visual learning and I like kind of talking things out. So it definitely helps me because I like he would just say, oh, this is what you do and you just leave it at that. So now you start like, what do I need to do? So it isn’t very helpful in like, you know, just I know I can definitely grow more than I could do or design. And I have a lot more. I have a lot more, you know, just different designers I want to do. But now that I can do it myself, you know, because it’s hard to give people your vision, you don’t really know how to put it on, like on there for them to see it. So now I can put my vision on the line and see it. OK, this is where I will. And naked, you know, tweaking, you know, pass it up. So, I mean, may help a whole lot. And I definitely appreciate your career.

Any time. Any time. Well, I definitely appreciate it, man. I mean, if you have any last questions before we sign off meant what you got

and I’m good. I’m like, you get over here, you know. Thank you. Yeah. Everything everything else. I really do appreciate your question. You know, I definitely let you know.

Definitely. I look forward to seeing your business grow, man. I mean, it’s one of those things like on my regular podcast asked, what do you see yourself in 20 years from now? So I’m asking you that now, what do you see yourself in 20 years?

Well, see 20 years starting multiple businesses, not just clothing, but, you know, eventually going to law school, you know, you know, becoming an attorney, doing a whole bunch of business. I don’t want to do X or H.R. consulting just different businesses or, you know, definitely want to grow this brand into something that, you know, people say this is something for everybody. You know, this is something that I can I can give to my you know, we have something for somebody, uncle, my dad, brother, cousin, sister, anybody. So anybody that wants to, you know, set their own trends that don’t want to follow everybody else, this is the brand for them. And that’s what I really want people to understand just to treat this is. So so that’s what I you know, that’s the main take away from, you know, our brand. I want you to feel like this is something nobody else has. This is something that’s exclusive. And that’s that’s that’s the point for me,

that I’ve got it. I mean, how do you mean? You’re like, what, early twenties

for twenty-four.

I mean, yeah. I mean that’s I mean, I’m happy to see that you’re that eager and that hungry because I mean the reality is, is most people in the twenty-five like they’re missing that edge and I think it comes from well you got a lot of shoes the following with your mom and your dad to be.

Sure you’re going guys like me.

No zero slack for you man. But it definitely was a pleasure. And again, to just reach out to me if you got any other questions in different. Appreciate you coming on to the podcast and have a little.

Thank you. Appreciate you having me. Have your day. OK,

any one man S.A Grant over now.

Founder Of Trendset Clothing: Jordan Dunham AKA The Trendset Boss – S2E5 (#33)2021-02-18T01:31:00+00:00

Founder Of The Journey To Success In Real Estate: Leonard Nesmith AKA Lenny The Boss – S2E7 (#35)

Also Available On

mysuccessex-S. A. Grant
mysuccessex-S. A. Grant
mysuccessex-S. A. Grant

Boss Uncaged Podcast Overview

“The first thing I always like to say is, what are your goals? Because, you know, I want to ensure that I’m a good match for you if you’re working with me. The second thing, too, is if you’re not, I just want you to have a vision of what you want your life to look like. So that the best thing that I can do is tell a person to pick up a book that’s got to do with real estate.”

In Season 2, Episode 7 of the Boss Uncaged Podcast, S.A. Grant continues his Real Estate Month by interviewing Leonard Nesmith, a.k.a. “Lenny The Boss” – Founder of The Journey To Success In Real Estate. Leonard is a Real Estate Investor with a true passion for helping beginner Real Investors understand and perfect their craft.

“The three most important things I want people to leave when they leave me in my presence are these three things, right. You should leave me educated. You should leave me inspired. You should be motivated.”

With an aim to provide the best information and resources on the planet for Real Estate Investors, Leonard created a one-stop-shop boot camp to help would-be investors understand the challenges and benefits of getting into the real estate investment game. His program provides his students the golden ticket of access to many of the required investing knowledge and tools. His goal is to make the process that much easier to keep his students encouraged through the process of investing.

Grab your pen and paper and get ready to take notes on topics covering:

  • Inside details on The Journey to Success in Real Estate Bootcamp
  • Tools for tracking income and expenses
  • Benefits of personal loans vs. loans under an LLC
  • The power of affirmations as a part of your morning routine
  • And so much more!

Want more details on how to contact Lenny The Boss? Check out the links below!

Leonard Nesmith
LinkedIn https://www.linkedin.com/in/leonard-nesmith-369b57128
Facebook https://www.facebook.com/leonard.nesmith.1
YouTube https://www.youtube.com/channel/UC8i-yDkbfRQe29mIiUfqiEw
Instagram http://www.instagram.com/lenny_the_boss723

Boss Uncaged Podcast Transcript

S2E07 – Leonard Nesmith.m4a – powered by Happy Scribe

Hit record on that record on. All right, three, two, one, welcome. Welcome back to Boston Cage podcast. On today’s show, we got a special guest. Well, let me start off the way he would start off his podcast. Great morning. Great morning. Great morning, Lenny.

The boss is in the building with so many bad.

Tell people a little bit about who you are and what you do.

You know, me and I you know, it’s funny because I really love people ask me that question because I’m a little differently if that’s saying who I am. You know, the first thing I like to say is may I have a strong relationship with my savior? Right. In the second thing, I just love for people to know about me is that I am a family guy, right. Like, I sit here and I love I’m a I’m amazing husband.

I’m an amazing father. I am a great father. Right. I have a host of brothers and sisters that I love and I have a host of friends. But the three most important things I want people to leave when they leave me in my presence is these three things, right. You should leave me educated. You should leave me inspired. You should be motivated. So those are the three things that you should leave those. Think I should put it to you after you leave my presence.

But outside it, you know, I’m a real estate investor. I really love real estate. I really love helping. You know, that is really the beginners that people who want to scale and just teach them on on how they can bring in some extra income on just to just to help out, help out with the bills, help out with, you know, going on more vacations, help out with their way of life, you know, and also some people just want to structure out a way where they can be rent free or leave their their employment.

So, you know, I love to do that. I love to work with nine to five. And I got that about myself. I’m a I’m a VP of operations manager, over a hundred thirty people. And, you know, and I relate like I relate with time management. I relate with those things. I teach those things because people just believe that they don’t have the time. They believe that they don’t have the focus. They believe that once they can’t make the decision because they don’t have the knowledge.

So that’s me in a nutshell.

I got it. Got it. Got so I mean by default, I mean this guy every single time I see him on the Internet. And the last time I seen you in person was like back December twenty. Nineteen. Yes. No matter when I see this man, his energy level is always on like twenty five thousand plus like guaranteed he is the power so of the situation. Right. So with all the energy. Right. So why did you get interested.

I mean you’re saying you’re a VP by day, right. So obviously that’s a well-paying position. Why did you decide? I granted I know your background. I know your family members. It’s kind of like you really don’t have a choice, but go ahead and tell a story about how did you get into real estate?

Well, you know, like, it’s funny because, you know, when when when you’re growing up in and I don’t want to start it when you grow up like, you know, I didn’t know too many entrepreneurs, so, you know, like everybody do.

Right. Like, I grew up in a very rough neighborhood, very poor background. I have nine brothers and sisters, so single family mother with ten kids.

Right. You know, and I, I just do what I need to do with the school. I finally got my act together around ninth grade, right. Yeah. With the college and I went out, I got a job now a couple of my buddies from the neighborhood were they were in the real estate and they were getting real estate and they were buying property, fixed it up it rent. But, you know, they were really, really good friends.

And so I always heard nothing but complaints, nothing but complaints up to about, oh, my God, these contracts. Oh, my God, these tenants, because I was the vending machine, they couldn’t go anywhere else. The city came. They kept me going out for some cocktails or they come into my house and now they’re just and I just never was like, wow. I always thought, oh, we’ll get to real estate one day.

That’s what I don’t want the headaches. Well, as time went on, they buy a property here, they buy property there. And I’m like, this is interesting years going in. I’m saying you complain so much about real estate, but you’re continuously buying them. So finally, I like to do, you know, let’s lift the covers up here. Like, what are you not telling me? And, you know, it’s kind of funny.

And the thing was, and this is probably something goofy listeners, is that he told me, he said, you never asked me this question on what was so beneficial about. So I never expressed it.

So, you know, for the listeners, just make sure that you ask that question. Right. So I did.

And finally, he mentioned like a you know, he said, you see, the vacations were going on. He said, you see the house that that we had, we’d be able to move up a level themselves up.

You see, they have new Mercedes Benz. But they had a new car, right, you know, and just money to go out and stuff like that, and I thought that they would just tear it up and over time. Right. Because they always used to tell me, oh, you know, we can’t make this. We can’t make this. I just with the job. But that was the case. You know, they make decent money.

Nothing anyone else can make right at DEPLOYMENT’S. And they just took their money and they just invested in real estate. And the accumulation over time allowed them to have that. So that was the really the eye opener to me to sit there and say, you know, that was the one thing to sit there, say, hey, I really need to jump in the real estate. The second thing is, you know, as you start to get older and you start to get mature, you start to have friends that lose employment and you start to see that it possibly could happen to you.

You know, you need to start putting yourself in a position to ensure that life from a financial perspective don’t hit you that hard. So that I mean, that’s like at that point in time, that was my mindset growing to go into that. But at that point, that was my mindset.

So, I mean, how long ago did you decide to jump into space?

You know what? To me, it was really late in the game. And because I’ve been in the game for about seven to eight years now by active, you know what I mean? And so, you know, like I like everybody says, you know, you should have done it sooner, you know, but it is what it is. But, yeah, I’ve been doing this about seven years now, and it’s fun. It’s exciting. Honestly speaking, it was a pretty challenging in the beginning, all because I did more from I had a mentor, but I did more from the ground trying to read all the books I could.

And and I was active on the properties it and just doing everything I could to say, hey, let me get this up and running to see, because I needed to make my wife a believer to write like said.

So, you know, she’s like, oh, you smell this.

Diagnosed up and coming in from the 80s, we spent a lot of money going out without going out, going out, going out, but not seeing too much going it coming in.

So. So, yeah, I’ve been I’ve been doing this added to people.

So yes. I mean it just it doesn’t that last 60 seconds, I mean you get so much information and it kind of turns and burns for me to give you so many more questions based on what you just said. Right. So I think one of them you talked about books and I think in the past couple of weeks you had made a post on your Facebook page and you were talking about like the top six things that anybody that successful should do.

And one of them was, I think one or two was reading books. Right. So what books are you reading right now?

The books I’m reading right now. So let me just let everybody know I got into my bookshelf. But I have the hardback books, of course, but I got into a lot of ordeals because, you know, when you think about it, you least have a basis. So we are all in the same boat when you start thinking about, oh, my God, you have to start finding it.

And so did the the big thing that I start doing is purchasing ordeals. Right. So and I say, hey, rather than listening to hip hop or any music on my way to work, which I have like a thirty to forty five minute drive I take in this audio book. Right. So you figure let’s just say a half an hour. That’s an hour a day, you know what I mean. That I was able to basically take in this knowledge and information in.

And then what happened was this knowledge and information became available because I was loving. So now I started to find the time. So I’m in the house. Right. And I needed to maybe do some cleaning or something in the house. I popped my earphones in, listen to audio book when I was exercising. Right. I’m like, OK, it’s a perfect time, right? You exercise twenty minutes, twenty minutes in the morning, go exercise to get twenty minutes of audio.

So you start to find these gaps at times and you start taking these knowledge. And the best thing I could say, I probably didn’t mention this, but this is probably no.

What you need a pen in the pad because you need to take what you taken in. Right. And not use the mind to store it. But you need to put it down on paper because there’s something about seeing it and writing it out. It is seeing it and having it reflect back into your mind. It sticks, you know, and it’s just it’s just a power that a lot of people don’t use that they should. But I’ll get back to the books.

I mean, what am I read right now?

I’m reading I just read the multifamily millionaires, right? I also read a book called How Credit is King.

I just read that I got a couple of the books that I read kind of look from a marketing perspective, you know, so on some of the click funnel guy named. Aggressive, aggressive. Yeah, I got a couple of books I’m read, one is now I actually just I got a dead Henry book that I read now. So, yeah. So that’s definitely.

Yes. I mean, you wrote up a solid point, but I mean, much like you are on the same way, like audio books are like my friends. Right. And to your point, I’m trying to get it to a situation to where every morning I have opportunity, no matter what I’m doing, to still listen to the audio. Right. So I’ve gotten kind of addicted on Aleksa devices and I made it kind of seamless to where my toothbrush is.

An Alexa device has a speaker built into it. My glasses are Aleksa device a little. When I wake up in the morning, I put my glasses on. The first thing I’m saying is open up. Wow, play the book, go and brush my teeth. Continue playing audible I’m going to shower. Still playing audible So in the first hour, to your point, I’m getting information and then I’m transitioning into about my day and I’m still in my car.

I have an Alexa device as well too. So I’m happy you brought that up because I’m just like you. I’m addicted as well. Right. It kind of gives you an opportunity to get the information, absorb the information and take action while you’re listening to it. So that’s definitely some great insight. So in your real estate business, right? I mean, what’s the most extreme or bizarre experience you’ve ever encountered working in the field?

Oh, OK.

Well, you know, you tend, you know, I guess the to the beholder, right. What’s extremely not. But, you know, so what I like to do is, of course, I think you should go into any and everything with some sort of budget, what you want to do. And and so so my strategy is when I purchase my properties, I typically do like like Rihad and then some properties, you know, we got it.

But I typically do like rehabs. And I like to put I like to fix everything up front or as much as I can.

So, you know, when I’m looking at the property to purchase it, I’m identifying all the things that should be fixed, you know, and then and to make my proposal to get the property. But so so the reason I’m saying that is because I think I prevent a lot of potential things that could come down the line for doing it. And that’s fine. But don’t let that stop you from getting the property right, because you need to get the right you know, even if you can fix those things in that fix what?

You can just take the money out of the bank and to fix it as you go if you need to, don’t wait. Right.

But OK, a bizarre thing. So one property lady, she’s she moved maybe about two or three hours away from where she originally lived with her roommate or whatever.

So she kind to kind of make a new life with them. And I guess he he he left her for whatever situation they broke up. Maybe I should say that. And so she was there. Love that. One of my best tennis ever had. I wish that she was she was still here.

She called me and she called me and she called me and she called me and she called me if it got me, I like the world. And she said, the house is under water. I like that she’s an exaggerator. But I’m like, what was my take? Is that it’s water coming from everywhere. I don’t know where it’s coming from. I had to call it a water company. They had to come and shut the water off from outside.

I said, OK, so I got there. And yes, she was right.

I mean, it was water everywhere. I had brought, like, my boss, those boots that the firemen wear, that I had purchased some of them. And what happened was there was a crack in the line that was on the ground and it was it was coming out from the kitchen. So, yeah. So that was that was probably one of the most bizarre things to me, that and then I had a tenant where Oroton got to the house and then.

So so the road got in and took probably a few weeks for us to get it out because that was a little bizarre, too, because, you know, I cut my point, got a road like, well, how can I be like, you know, and then that one, we got it out that we spent a lot of money on fixing that. That was really like this lady can’t be right. Like we fixed everything I could think of, even the things I couldn’t think of that was pissed off because my contract that we got to fix, you know, you know, that was that was a little bizarre.

It was squirrel. And not knowing what Wroten is, there is probably the most serious. And squirrels just let everybody know they make a lot of noise about, oh, my God, I never knew how destructive they can be and yet. But we got it out, so.

Gotcha. Gotcha. So, I mean, that leads me to my next question. So you’re talking about contracts and you have contracts in place that say that you have to fix up a place. So obviously in that business structure, I mean, are you more LLC s corp, a C corp? Which one are you and why?

OK, so let me talk on that a little bit in one of the reasons why I like to work with individuals that got nine to five. Right. Especially, you know, normally when women like me anyway in the people I work with, they don’t have that much money. OK, is. Despite that, right, and with that being said, you know, one of the power things you could do is leverage the bank. OK, obviously, you know, make sure that your credit is straight, save up a couple bucks.

But now the bank really, really, really likes to people, you know, so people who are W2 employees, you know, they tend to cover them with kid gloves. Right. Even though something won’t believe it because their credit score is bad. But they do. Right.

You know, it’s easier to get a loan. It’s much more simpler to get a loan when you are, you know, getting into personal versus getting an LLC. Now, this is going on record. I’m not an attorney and this is not legal advice by any means for anything like that. But obviously, you know of the protect yourself, do it the right way anyway is to get an LLC. Right.

But what I typically do and suggested individuals, because it’s an easier process, is not a roadblock, you know, is that you just get the loan in your name. And if at the table you want to change the LLC with your attorney and they could do that to people as well. So now now there is language in the note from the from the mortgage company that says, hey, if you do something like that, they can pool the mortgage and make you pay, you know, a hundred percent.

But at the end of the day, you know, I never heard any bank. It did that as long as you continue to to pay the mortgage. So that’s one of the things that you could do. So but I just really kind of coach people just to get into the game. It’s very easy to get a investment loan using your name versus an LLC.

I mean, you just it’s funny that you brought that up and I just felt like you just dropped like all these golden nuggets from the sky just started raining in. And I want people to really realize what he just kind of explained to you about the situation. Right. So just to kind of translate that a little bit and kind of stay on that topic a little bit more, is that he’s saying that because you have a W-2 is going to make it easier for the bank to give you loans because they know that your ass is going to have money to pay for that loan.

And that’s that’s that’s like the collateral is not necessarily a house or tangible objects or assets is the fact that you have reoccurring revenue that comes in every two weeks. Worst case scenario, they know you have a job and you can make the payments. And that’s definitely great insight and something that I think people that get into real estate don’t think about. Right. They don’t say, OK, I’m going to go to the bank, I’m going to present to them my business plan and I’m going to try to get a loan.

But to your point, if you have a job, well, that job is your collateral.

One of the biggest things that I found to be funny and I laugh to this day is that like everybody don’t feel they made it till they got an LLC.

It’s like it’s like Lexically LLC only like only means one thing, you know, it only means that, you know, it’s big. They’ll get me wrong is limited liability. That’s it. But, you know, from a tax write off and all that good stuff is the same. So, you know, you get the same benefits. And this is where, you know, stop going to your aunt, your uncle, your cousin’s friend, your nephew who who who does taxes, go to a certified CPA and they can educate you to some things that you just don’t know.

And also because a book is about seventy thousand pages. Right. And in those CPAs, they go to school and they’re going to pass a crazy test. Right. You know, and you go to them because they’re the professionals and they get educated to some things. And L.L.C. is just that. It’s important that I’m not discrediting that by any means. But I don’t think that you had to make it because you got a L.L.C.. You made it.

When you’re sitting here bringing in some some extra income and building that financial wealth for you and your family or whatever your goals are, I mean, just diving into that topic a little bit more in the example I like to use to kind of put things in transparency for people to really understand.

It’s like everybody’s kind of familiar with amusement parks, like Six Flags. Right? So think about Six Flags as that is an umbrella corporation that that may be a C corp. Right. Then inside that organization, there’s multiple rides. Each plot of land is then set up as an LLC. Right. And then the ride itself may be underneath the S corp. And then why the hell would they do that? Well, to your point, like you want to limit your liability so someone gets hurt on a roller coaster, then you’re going to try to sue Six Flags, but you can’t sue Six Flags because that roller coaster is owned by a separate court and the land that is owned is owned by LLC.

You got two levels of protection before you could even get the Six Flags. So by default, you’ve got all these legalities and lawyers in between. You can’t sue. It’s not going to start if you start to get special. I mean, they got they got money and it turns out that wasn’t right. Destruction on the proper way. And that’s another thing, you know, I mean, it’s great to go online and open up your own, you know, LLC, but there is a way to get a structure to, you know, to make sure that you are safe because just because you got a.

LLC folks does not mean that you are safe, because if you use it the wrong way. Like one example I hear a lot from the attorneys is that if you intermingle your personal with your business, that’s just a loophole. So you can have an LLC and they can still to you personally.

So so you think that you got everything straight, so it’s rules to follow and all that stuff as well. But I guess the answer to the original question, you know, do I have an LLC? Of course know. But that didn’t stop me. And I got property. That’s that’s that’s so cool.

So, I mean, just evidence of so on the business topic a little bit. So business partnership. I mean, recently you had opportunity. You went with Tyco when you guys went to California. So just kind of ties your cousin, right? Yes. So you guys are you guys business partners in the real estate game or is he kind of this an investor? I mean, how do you guys have that set up? And I mean, what did you find out why you was in California?

All you ask of a question is this OK? First and foremost, he’s a he’s a friend of mine as well as a cousin. Right. His mother and my mother are sisters. He’s also a mentor of mine, you know, and and I just he sees what I’m doing in real estate and he loves it.

And so we partnered up there.

So before we were like we was looking at, I think was a 50 unit in North Carolina that he loved.

I mean, he was gung ho about it.

And unfortunately, the numbers didn’t work. He wanted to stab me in the back. But the numbers, it was a gorgeous probably mean everything about it was awesome.

But the numbers and I think for the listeners, you know, the look and all that stuff beats nothing. Everything needs the numbers. But so he was out with California, man. And, you know, this is a power networking, right? You know, back in January when the country was open, you know you know, I went to this boot camp out in California. It was about, I don’t know, six hundred plus people there.

It was really amazing. And I met some fantastic people and just kind of stayed to touch with them. And we did virtual meet ups because obviously the time we live in it and then they just, you know, we just communicate.

No one Zovko kind of, you know, like this. And at the end, we kind of stayed on and three guys all live in California in the apartments. And I just was talking he was hearing something that they were doing to do. I want to come out and learn some of the things he done because I don’t have no knowledge in Arabic. So they was like, come on, come on out. So I said, I’ll call Thai like, Hey, Todd, do you want to fly out with me?

Say for sure. OK, so you know, he flew out from where he’s from and I flew out from to the East Coast in the Philadelphia area and flew to California and met up with these fantastic guys. And they are fantastic. But we ate a lot, just basically a mastermind about real estate, all different topics from taxes to, you know, what’s our magic number to to to all that stuff and also family. Right. Because when you network with individuals, I like to network with people that, you know, got some goals that’s outside of just real estate because it makes them just human to me.

You know, and I also like to hear because, you know, I love my family. And if someone could sit there and see these things they’re doing with their family and how they approach their family to make every day the best day, and I could benefit from all of that. I’m all for it. So we did that always out there, just looking at Airbnb and I’m looking at some new constructions out there, understanding the BMB model in.

And that’s kind of where so, you know, they plug this in, maybe publicised with a realtor. They put this in with a builder, they plug this with a financing system.

So we’re right now, we’re just in process of looking and seeing what makes sense so we can make a move. It makes sense for us.

Yes. The reason why I brought that up, because, you know, I love the fact that to your point, you’re always thinking about Family First, right? You’re always thinking about like business strategy and development and then you’re always networking. Right. So people just need to understand, like the power of the networking. Like you said, you met these guys pretty much online. You’ve been talking to them visually. And then you and your cousin hop on a plane and just go with it.

And by going over there, you took the initiative and you probably are now going to probably get property in California versus just being on the East Coast, which kind of diversified your portfolio tenfold. Yep, yep, yep.

And it’s amazing me like that. The power network is really amazing. And, you know, I don’t want people to understand the value that, you know, and try your best to do that when you’re not going to be buddy buddy with everybody in the world.

Right. But, you know, there are going to be a few people that you going to have some things in common. And with that being said, you know, we’re all in this thing together. You know, they they got nine. Five be all married, they got children, you know, and, you know, they all got goals and dreams, you know, and that’s me. I got goals and dreams, you know, to to do so fantastical thing.

So I love networking with folks like that, you know, and and when the great thing about it is, I think we took our level of relationship like 20 notches. So, you know, I foresee all of us doing some type of business venture together, just all because of this really does one visit. It’s going to, I think, kind of pull in the future to something nice.

So just going back maybe about like ten minutes or so, you was talking about banking, you was talking about opportunities. So touching back on that a little bit. I think a lot of people are also possibly thinking about the hurdles of getting that revenue right. So how much would you say kind of just coming out of pocket to someone, say, hey, I got five thousand, I should jump into the market, I got ten thousand, I should jump into the market?

Like, what’s that golden number to the kind of start out jumping into the market and picking up real estate, whether it’s land or apartment or whatever it may be, but truthfully is not one.

Right. And that’s just being honest, you know? And I think that that’s where this education is there. You know, what I do with my students is the first thing I ask is what are your goals? Because your goals is going to drive your strategy and your structure. Now, if they just say, hey, all I know is I want to bring in some extra and then I start to provide avenues and ways of doing that. You’ve got a house, right, with house hacking, which I believe is the most successful one, which takes the most minimal amount of money, because you can use that, like if you go out, OK, I have a student I’m working with right now, this whole story.

So he came he had about seven thousand in the bank. Right. Which I think was a decent amount of money to start with. You know, his his dreams is basically to have his rental income pay for his mortgages right where his house is, big house or whatever. So we mapped out a five year strategy for him. And basically he what he didn’t know, which was fantastic right for him, was that he had over eighty thousand dollars worth of equity in this current home.

Yeah, it’s OK.

Yeah. I mean, he had no clue about equity. Right. So, you know, and we found that out fairly early. You know, he was in FHA and I explained that in a minute. So what we did was I said the first thing you have to do is, you know, refinance out of your FHA into a conventional. We did some kind of cash out Refat. So he basically cashed out roughly about a little bit over fifty thousand dollars.

So the bank gave him a check for fifty thousand dollars and you refinance out of his FHA into a conventional loan. And then we had to make sure that when he rents out, he when they sell it at first, but then he got to rent it. Because if you go against real estate, hope there’s unless you you’re going to make a ton of money. Right. That’s your strategy. So we did that and we so basically we ran the numbers to make sure you can rent this place, which he can no prop, no issue near the market where he lives is excellent.

So now he’s looking to house and we just found him a duplex. He just closed on it actually closed in a week. That was the California. I couldn’t be there with him, but I wanted to be. But he closed on a duplex, but he’s going to live in one and rent out the other and the rent is enough to cover the mortgage. So now that the great thing about is that since he’s used it as his primary residence, he can get some of FHA loan and with an FHA loan, you could put down as low as three point five percent, you know, so just for even numbers, right?

If you find a property for one hundred thousand dollars, you know, you could just come out of your pocket. Thirty five hundred bucks. And also there’s programs and stuff that you can take that can help out with closing. You can also ask for some Sellers’s. So the truth be told is you can really get into the game, you know, looking for a property.

Four hundred thousand dollars with thirty five hundred bucks. Nice, nice.

Again this guy is dropping Nugget’s people, is rating meteoroids of road burning to the atmosphere right now. So I mean, I love that man. I definitely love your insight. And the fact is, like. So you’re saying student, right? So that leads me to believe that potentially you have online courses.

I mean, I’ve seen recently, I think you had to write a lot to talk about the write it down a little bit. OK, so the ride along, right.

Ride along, especially because you know what it is, is is one I got a sprinter van. Right. You know, and people come during a certain time, you know, getting to sprint event and we just start off. That’s when the network start because you got multiple times. We’ve got people who want to be straight investors. You’ve got electricians, you’ve got contractors, you got Vasey individuals. So you. I’ve got people that everybody want to get into real estate, and you need to network right there, right then and there, because you can have your core of individuals ready before you even actually find your first deal with property owners or where to go with no problems, no issues.

And everybody always want to work together. So people give people good numbers, better numbers of people to see succeed, also be making something off of it to education as well as financial. But yet so the right along man, you know, people come in and what we do is we go on site to some properties. Right. And what I like to do is I get my realtor and I take a look. I don’t I don’t want to pre prep anything.

So find some properties that is going to be fresh. So I must show them exactly how I get down. How you analyze deals, man. So we was out there just as one property. It was a pretty decent neighborhood that’s really coming up in value. And I teach everything. I teach everything from what to look for. Be a renter. Right. What are renters looking for in how you got there? I do some kind of compare method.

Right. Which you got to be a student to know that. Right. Which which which which was the compare method is basically for individuals that don’t know anything. Right. So you come up and say, you know what a gutter is. I don’t know what, you know, shelters are you don’t know what these are. And I use some called compare method, which allows you to basically do this, comparing where you don’t have to be educated in these things.

But you could do a compare to understand what needs to be repaired and what’s not. And in this case, how we walk these properties that give them the insight of an investor, you know, of things that they just never would pick up and never will see. And where they’re like this is this one was in the many homes. I mean, had holes all in the roof kitchen. And we walking through it and I’m showing them exactly how I would do it.

What I take down the five things you need every time you come up to a property, you know, everything. Like we just walked through the whole thing. We told stories, you know, it just was a beautiful thing. So we do that for the first half the day. And obviously we sit down, we do some fellowshipping with lunch and stuff like that. And then we go into the classroom to I bought them back at this time.

This right along had a duplex that was available that would affect a duplex that ran numbers with them and showed them how you know, why I bought it, how we add value to it and how we increase the rents, where I just basically put extra five hundred dollars in my pocket a month or because of I bought. Right. And also we take those properties that we saw and all we do is just crunch numbers. And then I actually teach obviously real estate.

I teach them, you know, the terminology. We cover about four different strategies for people to get in. So it’s really a fantastic time.

I mean I mean, everything that you just said I want people to to really understand is like not only are you figuring out how to monetize your information, but you’re also pooling a network of individuals that could possibly bring you more properties down the road or work on more property. So to of what you said, I think is an ingenious method. Right. It’s a diversified method that allows you to find contractors, find people to look at homes, educate them.

All of that has monetary gains associated to it. I’m sure you’re right along. Has a price come to your course as a price. And then two years down the road, somebody wants to partner with you to buy a house that also has a price as well, too. So, I mean, that’s a brilliant strategy, honestly, and it’s awesome.

I like I say, I just like to educate, man. And, you know, and once you leave me, you should leave. Educated.

Yes. Motivated and inspired to go out and make it happen. And and we have students that’s doing that.

And I have another student did the department they don’t own any property properties. And, you know, I’m not sure we got time to talk about that. But they were in there probably for about twenty three k it appraised for sixty five, if I remember correctly. And plus the fact that they was able to pull out forty thousand, they turned their twenty three thousand dollars into. Having an asset, collecting four hundred fifty dollars in cash flow and a cheque for forty thousand dollars would be nice, nice, nice.

I mean, if it works, it works, man. So do you point I mean, you just have to have the information and the knowledge behind you to be able to make the achievements. So definitely.

So what’s the biggest thing that you would have to do all over again if you could do it again? The biggest thing is I would have spent every last dime of my money just buying every piece of real estate that I could, you know, once again, you know, I came in thinking, buy one, fix it up, buy another, fix it up when I should have just bought them all and just my way. And eventually, obviously, they get fixed up.

You know, that was that’s the biggest thing that I would do that was different is that I just would have purchased purchase, purchase, purchase, purchase, purchase, purchase, purchase, purchase.

So, you know, and because what happens here is that, you know, the real estate market, you know, fluctuates, right. It goes up and down at times. You obviously want it to go up and that’s the property value. So if you buy properties where the price of the homes are incredible and you can afford them, then you need to buy them. All right. Now, because two years down the line, they might not be that price.

I mean, you’re definitely right. I mean, I think you brought up another solid point about if you have equity in a home, I mean, that’s probably more valuable than going to the bank. I mean, you essentially have access to this money that you’re sitting on. And if, you know, you can kind of turn that money into an asset that is going to pay for itself. So it only makes sense.

I think people got to understand it. You know, you and the money is great. Don’t get me wrong, me. But, you know, having money working for you is the best. You know, like I listen to Warren Buffett, he said, you know, they asked him a question, something like, you know, would you rather have more cash or or more businesses? He said, I’d rather have more revenue generating businesses than cash.

And when he said that, it makes sense, you know, because that’s what I’m about. Buy hold. Right. Because I buy I think I hold because I want that monthly income coming in. I call it I call it the day. Right. Because I think it’s a special thing. And that’s why I’m so happy all the time. Right. So any time you hear my phone go, dang, that means there is a payment. And just so, so like so in what I like to do, this is another strategy.

Can make you feel good about feeling good. Right. Yeah. The better you feel the Wellford that you are so good people in, in the first I like to put people in the city and people are paying also some people in the first. If you pay on the Thursday. Right. It isn’t your fault. Just dig it all through the first of the month. Then around the city you’re folding it again because you people are paying the 60, 70 people and you know, you’ve got these things.

And every time they go game, you can see this right here, you know, because it’s like, OK, great, more money in the bank.

You know, in one of the more powerful things, really, another thing that failed to mention was the the first property that I purchased on that property.

And I took me about three or three vacations like on weekend vacation and thinking money. And they in. I noticed that. All the money that I was using was basically from the from the rental property and I didn’t touch any of my I actually went on for vacations at the end of the year.

I save more money. That’s crazy. That’s what really like, oh, my God, we got to get him. Yeah, yeah, definitely. And to your point, it becomes an addiction for sure. Sure. So, I mean, going back to your background a little bit, do you come from an entrepreneurial background? I mean, I know you’re talking about Ty. We all know Ty as a hustler. But I mean, anybody else in your family outside of Ty, were they entrepreneurs?

No. So, no, not on his side. You know, we poor. You know what I mean?

I’m from North Philadelphia. You know, we were poor and we were financially poor.

Right. But he was rich in love, you know. And my mother, you know, did a fantastic job that, you know, we were poor, no entrepeneurs. You know, my mother worked the post office for over 30 years. You know, she had an unbelievable work ethic so that we all of us seeing that was what we thought was supposed to happen. But kind of kind of level that up. Right. Like, you know, we got to I mean, people always say, I want to own a store, I want to do this.

But I didn’t personally have any anybody that I knew that was an entrepreneur.

And like it just that environment, the environment was you go to school, you either go to college with a lot of people didn’t there’s a lot of small people.

But you went to work like everybody went out and got a job outside an individual that was selling drugs or doing some negative things. But you got a job. And that was the thing. That was what we saw. That’s what we knew. That guy from Connecticut. I’m from Philadelphia. So but it was something else out of him, right? He was bred to be, you know, and his time was his time to to to to to focus on that and titleholder to me.

So when we got together as a family, he always with my older brothers and sisters, you know, rather than with me. And I was with his younger brother and our cousin, whatever. So because he was like, when you’re younger, it’s a big deal. Like, you can’t you know, a 40 year old can’t be with a 18 year old like that. Don’t work out like that, you know, so so that’s kind of.

So we hooked up kind of later on in life just just basically knowing that we’re family. And and he really started out with just making sure our mother mother’s was getting older. Right. And make sure that our mothers just get the opportunity to see us and we just sit without you know, I think it’s like every quarter we get together. That’s what we’ve been doing. And obviously that became like we actually at those times is how we start to become friends, because you go from family, you know, to being a friend.

He was friends and we start vacations together just personally. I mean, with like his life and my wife and, you know, and then obviously that transpired to he opened my mind up to to some things that I just didn’t know. And and I became a mentor at that time. And then now the mentors. This is the business partner. So nice.

Nice, nice. I mean, it’s full circle, right. So, I mean, that’s a good segue to, like, talk about family. I mean, so I know you’re a big family man. I guess you got you got one son, correct?

One son. I have a stepdad. Yep. Got you.

So, I mean, how do you juggle your work life with your family life? Yeah. All right.

So, you know, you got to be committed, right. You know, in his heart. So I don’t want anybody to think that it’s a it’s a simplistic thing. It’s rough. It’s hard to do.

You know, I wake up early and I go to bed late. Right. There are times when I truly want to spend a whole bunch of time with my son throwing the football, you know? But I do know that there’s priorities and goals that we need to hit, you know?

So but what I do is I basically structure things to do, stuff to make sure that regardless of what goes on, we know that these are the two or three things we’re going to do. And my wife and I, prior to the college, though, we had a date night on the calendar so we can make sure we get babysitters and then we go out for like we we hooked up with our neighbor daughter, you know, down the street.

And we are we preschedule are KAUDER. So for the whole year, we knew what nights we was going on date night.

Right. And then what was cool about it was we said, all right, January, I’ll be picking where we going to do. And in February she said, and when I say I did say anything special, like you can go out to Friday, you can actually cook at the house and just be you to be intimate, you know, and that’s what we do. It’s kind of more practical. What’s cool became the kind of crushed, you know, everything.

But I have structured things. So when you have those structured things, you know those things, you’re going to be doing it. And obviously the things you do just during the week works out.

But I really go to bed pretty early. And I wake up pretty early to D.C. to work on a lot of personal things and stuff like that. Gotcha. So, I mean, you’re already on that topic, right? So, I mean, what’s your morning routine? What’s your morning habits?

So I’m going to have this man is one I fell off of exercise. So I have to get back there. Right. But you should exercise, man. And I’m a big affirmation guy. So, you know, I’m honestly speaking, I’m in the mirror saying my affirmations, you know, in the morning. I’m also an individual that’s grateful and thankful. So, you know, I had to get back to this. But I typically write out a few things why I’m grateful for my wife, why I’m grateful for my son, you know, and those things.

So, you know, and and then I read the Bible. So so I do that. I read the Bible. And then I get into, you know, my goals. I see. So, you know what what what are my goals for for the day. I look them over and I plan accordingly and I jump into.

Gotcha, gotcha. So, I mean, you’re talking about goals. I mean, what do you see yourself in your business? Twenty years.

Wow. So I see myself in 20 years. You know, in 20 years, I’m still going to be helping people. I’m still going to be real estate.

Obviously been around way before us.

Right. You know, and I think real estate is going to be a real boy after. That’s right.

So, you know, and obviously there’s always individuals that want to learn real estate. So this is something that I’m really passionate about. This is something that I really love to teach because I’m a I love to see people hit. And so with that being said, I 100 percent see myself educating, educating, educating and set up some type of I don’t know how I’m going to do it, but I’m a set of some type of way.

Where is the whole model where you kind of come in, you graduate, right? When you graduate, you get access to funding, you know, you get access to deal flow. Right. And we all work together to actually set you up the way that you need to be. So I want a one stop shop. You know, I want to I want you to come through my door and I want you to go through the bootcamp. Right.

You know, once you get through the boot camp, you get, you know, basically like the golden ticket where you are got you accessible now to all these things. Right. And then, you know, it just makes the process that much easier and make you get and hopefully it will discourage a whole bunch of folks that people get discouraged, that they credit people get discouraged, not having enough money or thinking they don’t have enough money, you know, because some people don’t got the personality to go out and find other ways to get money and stuff like that.

So so that’s that’s that’s where I see myself. It’s one years and and also just one of the on the stuff. That’s where I see myself.

So I mean, what tool do you use your business that you would not be able to run your business without?

So one of the biggest things is I use a landlord studio which, you know, allow me to track my income and allow me to track my expenses. One of the biggest things I do is look over my PNL, you know, once a week. Right. At minimum, you know, to ensure that the money that’s coming in is accurate and the money that’s gone out is accurate, you know, because everything is about, you know, your margin.

And then so that’s that’s one of the the biggest tools that I use. I mean, outside of using, like, any time we get a tenant, right. Or tenant candidate, we do a background check, credit check and check. So I use something called my smart move. You know, for that, I think that’s beneficial in a couple other tools. It’s not it’s not going to be. But yeah, I mean, those are two.

Just two by themselves. Right. Also by themselves or major ones that somebody’s probably never even heard of. And to your point. Right, some people trying to get into real estate, they’re looking for answers like that. And I think, you know, obviously you’re willing to take this out. So so I’m up and coming. Real estate guy, right? I’m maybe I’m. Twenty seven years old. Thirty years old. I’m trying to figure out my next move.

What words of wisdom would you give to me to influence me, to get me into the real estate problem?

And the first thing I always like to say, what are your goals? Because, you know, I want to ensure that one out. I’m a I’m a good match for you. If you work with me, then the second thing, too, is if you not, I just want you to have a vision of what you want your life to look like. And then so that the best thing that I can do is tell a person to say, hey, you know, I want to get in is man pick up.

They got to do it. Real estate. I don’t give a crap what it is. It could be rich. That poor dad. It could be first time. Landlord, whatever it is, you get into it, because you need to start to learn the terminology and you also need to learn how to analyze deals. All right. The biggest thing that you can learn is not what the property looked like because you could see a property. It looks gorgeous.

You can see a property, but the one that’s ugly is the one you should purchase because of the numbers. So it’s a big time numbers game. And, you know, and obviously they just they just pick up a book and start to get active. That’s the first thing that I didn’t tell anybody. OK, what the book is like, you know, is a thousand of them, something out of every book you want to learn something about.

Nice, nice, nice.

So, I mean, how could people I mean, obviously, you’ve got horses. You got to ride along like I mean, like, what’s your online government? I mean, what’s your Facebook Instagram website address.

Yeah, not a problem man. You know, I’m growing on Instagram so I’m Leny this for the on the scoreboard seven twenty three. So hit me up the ima follow me. We got some cool things there. Heavy on Facebook. Right. Know you can look me up. Lenny the boss or Facebook. Leonard Nesmith on Facebook. We have a YouTube channel. Same thing. Lenny the boss there. We re actually starting it but we about to drop a whole bunch of value on our YouTube channel.

We have probably have about 30 videos. Just wait to be dropped. So we are about to drop those and we will be dropping them on Instagram as well. And also, man, anyone who, who, who, who does me or probably messaged me and let me know that the rock with you, the I let them into the private Facebook group, you know, where we drop off some jewels there as well. And also you get some networking opportunities out of that as well.

Just DME let me know that you dealt with the boss and you automatically in with no problems, no issue. But yeah, if you want to hear more just about the next ride along, just me. I’m actually putting together the calendar now and I can get more insight. You link it coming over me. Yeah, definitely.

Definitely. So just go going with some bonus questions, right. Yeah. This is like my signature bonus question. I love accent because no matter who asks this question to, the answer is always no uniquely different. And the reason behind it’s going to be like different as well. So if you could spend twenty four hours in one day with anybody dead or alive, who would it be and why? Oh, wow. Oh, man, there’s so many who would it be and why I normally get this one hundred percent wrong when I get off this pack.

As I say, I should have said X man, you know, a person.

I’ve got to get you a person, man who will be with you.

I don’t know why his name come into my head, but I’m probably going to be with P. Diddy, man. And I’ma tell you why real quick is because that dude, you know, I was a heavy hip hop, you know, as a youngster. And I just see how he continuously reinvent himself and continuously go after goals and be a savage bad, you know, and I don’t know him personally, but I admire that, you know, about the man where he really had no talent.

He wasn’t an artist, you know what I mean? He didn’t have he did not make beats. You know, his talent was to be a businessman. And and and I admire that a lot. And I think that in twenty four hours, you know, I will learn.

Something I mean, so much that’s off the top of the head. I would go with. I mean, it’s I mean, when you talk about the hip hop game, I mean, there’s only like maybe four guys you can really look at. Right. Is definitely one of them. Dre is another one. Jay-Z is another one. And in case number four, I could all of them are like close to that billion year mark to have crossed over to a really close.

Yes. So I’m looking at like, you know, obviously you’re a family man, but you’re a businessman as well. Right. So if money wasn’t a factor, would you still be doing what you’re doing right now? Absolutely.

But once again, it comes from education, right? Like, you know, that’s probably why I’m in management, too, because, you know, I like to sit here and see people drive the depinto. Right.

To work in India, barely works and then obviously help them, you know, strategize and get to a place where they are able to buy a car where now rapacity beating on you to say hi, you know, getting into the first apartment, you know, getting the first house, sending the kids through school, like these are the things that I enjoy. These are the things that I personally benefit off of. And I just like to see people when, you know, one of the things that my wife says, you know, God bless her soul, man, because I’m rough, right.

You know, full of energies. I’m like this waking up. She’s totally out of Mynabirds. And so any time she knows if someone asks me a real estate question, she just goes back and sit down because she knows the other forty five minutes. And that’s why I said, God bless us. So I can’t I have to thank God for that because she allows me to be me.

And you know, when like it’s late at night she’s like, all right, it’s time to go. So I said, hey, you know, what about if you pour me another drink or so? You know, I appreciate her for that. But yes, and I will be doing this without a doubt.

You know, I just love that I got you. Got you. I mean, I think you brought up a hell of a point man. Anybody that’s in business that’s married to a significant other, whether it’s male or female, that other counterpart that may not be in the limelight, that may not be on the microphone, you better trust and believe that if they are together that a support team is real and that person wouldn’t be where they are without that other person.

Absolutely.

After I give so much. He deals a lot, a lot, and that’s the reason I get back, like, you know, we go on vacations and, you know, I hold no expense, you know, and and we do other things. And it’s just a wonderful thing. Great, great, great.

So, I mean, this is a time where, you know, the mic is yours.

The only question for me, no matter you know, I think you’re super cool guy, man.

I appreciate you having me even invite me on to this podcast.

And I don’t take that lightly. And I just want to express a thousand one hundred thousand. Thanks for that. But there’s one thing I can mention, if you don’t mind.

Do go for one of the two reasons that, you know, my wife’s right is, one, the real estate allows me to understand business, allows me to speak to attorneys. It allows me to understand how to work with accountants, how to read it and how, you know, how to actually run a business. And also teaches me a skill on how to acquire a real estate to build generational wealth. And having that is allow me to be able to teach my son something when he gets ready.

That school, you know, will not allow him to teach. And it also is going to put him in the state where he’s going to be ahead of the game. So depending on what you want to do in life, you know, he’s going to have this real estate empire behind him. The second thing is that my wife, she was having a challenging time at her employment and my wife is making pretty good money where she was working. And, you know, we making really good money in real estate.

And how God works is, you know, you don’t know what’s going to come down in the future. But my wife just was coming home super miserable. And it was it was really impacting the household. And she just wanted to stop the work. And honestly, I look at the finances.

I said, Dad, you know, and God put us in position to have enough real estate income where is supplemented what she was making and more so it was a no brainer. And she opened up her own business. Now that she’s a business owner, she’s getting that off the ground and I’m thankful for her. So, you know, profits over wages any day of the week, you know. And so those are the two major things that real estate is allowing for me.

And with those two things like I can’t be I don’t take it lightly, you know, and I’m out here, you know, I was in California looking at of these, you know, and also that’s a write off because it’s all real estate related. So so that’s another thing.

Maybe another conversation to have you back on. But that’s that’s the two major things I’d like to drop my great, great, great.

Well, as always, I definitely appreciate you keep doing what you’re doing on Facebook. Like I said, it’s great when I wake up in the morning and I’m just through to do my stuff on Facebook, checking my pulse. And then I see Lenny pop up with the like the animation. It’s crazy every single time, guaranteed to kind of put a smile on your face. And I definitely appreciate you, appreciate you and your family, appreciate what you guys are doing.

And I look forward to continuing to follow you and see what else you got coming up your sleeves in the near future.

Absolutely. Man. Thank you again. I really appreciate it. Great. Great.

Founder Of The Journey To Success In Real Estate: Leonard Nesmith AKA Lenny The Boss – S2E7 (#35)2021-02-17T13:19:02+00:00
Go to Top